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So another great free technique is direct email you know basically sending emails to people now you

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know I'm not sure if you're aware but email which has been around for more than 20 years now is still

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the most effective form of direct marketing when done properly.

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That's the bit missing from that bullet point right there it is by all these amazing advancements in

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marketing.

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If you have some please e-mail address and you're able to communicate with them properly through e-mail.

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It continues to be the most effective and it's free.

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So we need to pay it some serious respect.

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Now obviously a Rule number one here is do not spam.

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Yep would be the quickest way to get your domain blacklisted and all of your e-mails going into the

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junk.

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If they even make it through the spam filter at all.

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So when you write e-mail to people and I'll talk about which people in a minute are going to imagine

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that you're having a real life conversation.

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If you met somebody in real life you wouldn't say them you know.

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You just met them and you say come over here.

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I'm a product.

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Not at all.

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You might say hey you know I'd like to show you my store and look around the bed or if they're last.

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They were previously a customer you might say.

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Welcome back.

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Remember you.

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I want to show you some of my new products.

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OK.

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You want to sort of weave that kind of language into your e-mails.

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Now at this stage because we're very early stage all this retargeting stuff we're talking about existing

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customers that we're going to promote new products too.

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Because those are the ones that we have the e-mails for the ones that are bought from us.

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We're going to keep their e-mails on spot and Shopify will keep it for you.

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So don't worry about that.

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But you know we are basically going to be targeting existing customers because we have their e-mails

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and what we're going to do is we will do it manually to start with and we will say no more than one

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every 10 days.

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So let's think about a real world example.

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You've got some customer who's bought something of you and you've got an e-mail.

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Great.

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Now you put on a two or three more products on your site.

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Now you want to construct a nice e-mail and send it to that customer you know along the lines of you

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know hey you're a valued customer blah blah blah.

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We've added some new products to our store which we thought you might be interested in.

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Something along those lines that you do once every 10 days.

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You know do not start doing it a lot because you will you're upset the customer and that's the last

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thing you want because you know then they'll get annoyed.

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Does that delete your emails and they'll forget about your store entirely.

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But it really is as simple as that at this stage.

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Getting real gathering your e-mails maybe putting some or an automated calendar to have a look at something

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every 10 days to see if you can send out e-mails for any new products that you might have had at your

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store and keep it as simple as that.

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Now e-mail marketing is like all the subjects it can get very complicated and get massive.

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OK.

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And if you google around that email marks and you quickly get a pump into companies like MailChimp and

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a Weber and these are amazing pieces of software that can can automate your e-mail process they can

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make it look extremely professional with templates and all kinds of very very cool stuff.

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And of course there is a monthly fee associated with that as well.

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In the beginning you don't really need to worry about this.

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OK in the beginning you have a certain number of sales.

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Maybe once you start getting over one or two hundred e-mails you want might want to at that point start

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looking at some of these more complex packages.

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But right now just keep it simple manage your own list treat it with respect.

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Send out to existing customers when you've got new products and invite them back to your store to view

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them in a very nice manner and you'll be fine.