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These are the user uploaded subtitles that are being translated: 1 00:00:01,830 --> 00:00:10,680 So another great free technique is direct email you know basically sending emails to people now you 2 00:00:10,680 --> 00:00:18,180 know I'm not sure if you're aware but email which has been around for more than 20 years now is still 3 00:00:18,240 --> 00:00:21,900 the most effective form of direct marketing when done properly. 4 00:00:21,900 --> 00:00:26,670 That's the bit missing from that bullet point right there it is by all these amazing advancements in 5 00:00:26,670 --> 00:00:27,410 marketing. 6 00:00:27,420 --> 00:00:32,540 If you have some please e-mail address and you're able to communicate with them properly through e-mail. 7 00:00:32,580 --> 00:00:36,470 It continues to be the most effective and it's free. 8 00:00:36,540 --> 00:00:39,320 So we need to pay it some serious respect. 9 00:00:41,210 --> 00:00:47,030 Now obviously a Rule number one here is do not spam. 10 00:00:47,220 --> 00:00:52,790 Yep would be the quickest way to get your domain blacklisted and all of your e-mails going into the 11 00:00:52,790 --> 00:00:53,330 junk. 12 00:00:53,390 --> 00:00:56,990 If they even make it through the spam filter at all. 13 00:00:57,270 --> 00:01:06,690 So when you write e-mail to people and I'll talk about which people in a minute are going to imagine 14 00:01:06,690 --> 00:01:09,490 that you're having a real life conversation. 15 00:01:09,570 --> 00:01:12,860 If you met somebody in real life you wouldn't say them you know. 16 00:01:12,900 --> 00:01:14,510 You just met them and you say come over here. 17 00:01:14,530 --> 00:01:15,450 I'm a product. 18 00:01:15,460 --> 00:01:16,030 Not at all. 19 00:01:16,080 --> 00:01:21,370 You might say hey you know I'd like to show you my store and look around the bed or if they're last. 20 00:01:21,370 --> 00:01:23,850 They were previously a customer you might say. 21 00:01:23,850 --> 00:01:24,540 Welcome back. 22 00:01:24,570 --> 00:01:25,860 Remember you. 23 00:01:25,890 --> 00:01:28,740 I want to show you some of my new products. 24 00:01:28,860 --> 00:01:29,900 OK. 25 00:01:30,150 --> 00:01:37,300 You want to sort of weave that kind of language into your e-mails. 26 00:01:37,830 --> 00:01:45,330 Now at this stage because we're very early stage all this retargeting stuff we're talking about existing 27 00:01:45,330 --> 00:01:49,200 customers that we're going to promote new products too. 28 00:01:49,430 --> 00:01:53,580 Because those are the ones that we have the e-mails for the ones that are bought from us. 29 00:01:53,580 --> 00:01:58,380 We're going to keep their e-mails on spot and Shopify will keep it for you. 30 00:01:58,620 --> 00:02:00,050 So don't worry about that. 31 00:02:00,210 --> 00:02:06,720 But you know we are basically going to be targeting existing customers because we have their e-mails 32 00:02:09,150 --> 00:02:15,360 and what we're going to do is we will do it manually to start with and we will say no more than one 33 00:02:15,480 --> 00:02:16,640 every 10 days. 34 00:02:16,830 --> 00:02:18,830 So let's think about a real world example. 35 00:02:18,900 --> 00:02:22,940 You've got some customer who's bought something of you and you've got an e-mail. 36 00:02:22,950 --> 00:02:23,790 Great. 37 00:02:23,820 --> 00:02:30,290 Now you put on a two or three more products on your site. 38 00:02:30,360 --> 00:02:38,720 Now you want to construct a nice e-mail and send it to that customer you know along the lines of you 39 00:02:38,720 --> 00:02:41,930 know hey you're a valued customer blah blah blah. 40 00:02:42,750 --> 00:02:46,310 We've added some new products to our store which we thought you might be interested in. 41 00:02:46,440 --> 00:02:51,120 Something along those lines that you do once every 10 days. 42 00:02:51,150 --> 00:02:57,480 You know do not start doing it a lot because you will you're upset the customer and that's the last 43 00:02:57,480 --> 00:03:00,070 thing you want because you know then they'll get annoyed. 44 00:03:00,070 --> 00:03:03,960 Does that delete your emails and they'll forget about your store entirely. 45 00:03:04,140 --> 00:03:06,080 But it really is as simple as that at this stage. 46 00:03:06,090 --> 00:03:12,060 Getting real gathering your e-mails maybe putting some or an automated calendar to have a look at something 47 00:03:12,090 --> 00:03:16,260 every 10 days to see if you can send out e-mails for any new products that you might have had at your 48 00:03:16,260 --> 00:03:20,260 store and keep it as simple as that. 49 00:03:20,280 --> 00:03:27,770 Now e-mail marketing is like all the subjects it can get very complicated and get massive. 50 00:03:27,870 --> 00:03:28,430 OK. 51 00:03:28,530 --> 00:03:33,390 And if you google around that email marks and you quickly get a pump into companies like MailChimp and 52 00:03:33,470 --> 00:03:38,760 a Weber and these are amazing pieces of software that can can automate your e-mail process they can 53 00:03:38,760 --> 00:03:43,450 make it look extremely professional with templates and all kinds of very very cool stuff. 54 00:03:43,530 --> 00:03:46,520 And of course there is a monthly fee associated with that as well. 55 00:03:46,650 --> 00:03:50,030 In the beginning you don't really need to worry about this. 56 00:03:50,070 --> 00:03:52,980 OK in the beginning you have a certain number of sales. 57 00:03:53,160 --> 00:03:58,020 Maybe once you start getting over one or two hundred e-mails you want might want to at that point start 58 00:03:58,020 --> 00:04:00,930 looking at some of these more complex packages. 59 00:04:01,020 --> 00:04:06,530 But right now just keep it simple manage your own list treat it with respect. 60 00:04:06,720 --> 00:04:12,900 Send out to existing customers when you've got new products and invite them back to your store to view 61 00:04:12,900 --> 00:04:16,210 them in a very nice manner and you'll be fine. 6458