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These are the user uploaded subtitles that are being translated: 1 00:00:00,450 --> 00:00:07,710 So let's have a look at the first free technique subtly included in your Shopify plan which is you know 2 00:00:07,710 --> 00:00:10,140 recovering an abandoned cart. 3 00:00:10,140 --> 00:00:12,510 And first of all let's answer the question. 4 00:00:12,540 --> 00:00:14,850 Why is it so important. 5 00:00:15,360 --> 00:00:22,260 Well you may or may not realize but 67 percent two thirds of carts get abandoned. 6 00:00:22,360 --> 00:00:22,710 All right. 7 00:00:22,710 --> 00:00:28,770 So basically somebody fills in all the details but they do not go on to buy ok for whatever reason there 8 00:00:28,770 --> 00:00:33,000 are a whole slew of reasons for that could happen. 9 00:00:33,030 --> 00:00:33,900 Now what. 10 00:00:33,900 --> 00:00:41,520 Abandoned car recovery can do is convert right up to 50 percent of the abandoned cars into sales. 11 00:00:41,520 --> 00:00:47,250 So imagine that you've got a huge number of abandoned cars just sitting there but abandoned car recovery 12 00:00:47,250 --> 00:00:51,930 software can pick those up and basically convert them into sales right. 13 00:00:51,930 --> 00:00:54,860 That's pretty exciting static just and think about that. 14 00:00:55,210 --> 00:00:57,890 So look let me give you an example of that. 15 00:00:57,900 --> 00:01:05,220 So let's take an example month where we have ten thousand dollars worth of products that are added to 16 00:01:05,220 --> 00:01:07,830 the cart right on your store. 17 00:01:07,830 --> 00:01:16,380 Now if we consider that 60 plus 67 percent of those are abandoned that means our final sales will be 18 00:01:16,520 --> 00:01:18,080 3300 right. 19 00:01:18,090 --> 00:01:23,250 So basically we have lost if you like $6700 20 00:01:25,950 --> 00:01:33,840 So if we implement an abandoned cart recovery strategy then and we recover up to 50 percent of those 21 00:01:34,320 --> 00:01:38,130 We're going to add another three thousand three hundred fifty two. 22 00:01:38,130 --> 00:01:39,010 The bottom line. 23 00:01:39,030 --> 00:01:39,930 Yeah. 24 00:01:40,080 --> 00:01:44,480 So I know those are sort of very broad figures right. 25 00:01:44,490 --> 00:01:46,190 But it illustrates the point. 26 00:01:46,440 --> 00:01:50,880 And I'm saying up to these are definitely not figures that you know you can you can hang your hat on. 27 00:01:50,880 --> 00:01:51,270 All right. 28 00:01:51,300 --> 00:01:55,290 These are I'm giving these as general figures to make the point. 29 00:01:55,410 --> 00:01:59,600 But I hope you realize straight away why it is so important. 30 00:02:00,180 --> 00:02:04,490 So let's go have a look at how we're actually going to do this on shoptalk. 31 00:02:04,500 --> 00:02:07,720 So in order to illustrate this I'm going to actually abandon a cart. 32 00:02:07,740 --> 00:02:15,490 So let me put this heart shaped pendant into my cart click on the cart and then I'm going to head to 33 00:02:15,550 --> 00:02:16,880 the checkout. 34 00:02:17,020 --> 00:02:21,550 Now at this point I'm not going to proceed any further to the payments of effectively abandoned the 35 00:02:21,550 --> 00:02:22,320 cart. 36 00:02:22,330 --> 00:02:27,310 Now something things important to note is that Shopify will need the email address of somebody to send 37 00:02:27,310 --> 00:02:27,510 them. 38 00:02:27,520 --> 00:02:31,790 Clearly a reminder email you'll see exactly how this is going to work in a minute. 39 00:02:31,810 --> 00:02:36,200 So if something is simply just add something to the cart and then doesn't proceed to give any of other 40 00:02:36,220 --> 00:02:37,450 personal details. 41 00:02:37,510 --> 00:02:41,830 It will be impossible for them in this instance to send a reminder e-mail. 42 00:02:41,830 --> 00:02:43,200 So that's what I've done here. 43 00:02:43,210 --> 00:02:45,940 So I can fully illustrate the whole process. 44 00:02:45,940 --> 00:02:50,680 So let's head back over to the Shopify admin and see how that's been recorded. 45 00:02:50,840 --> 00:02:52,530 Some over here on the order page. 46 00:02:52,540 --> 00:02:57,060 Now I'm going to go to abandoned carts and up it comes. 47 00:02:57,070 --> 00:03:00,830 This is my abandoned cart that I made now 49 minutes ago. 48 00:03:01,000 --> 00:03:06,630 And if I click on it you will see all the typical things that you see associated with an older address 49 00:03:06,930 --> 00:03:08,330 item cetera. 50 00:03:08,560 --> 00:03:12,580 But at the top here we have an e-mail link. 51 00:03:12,580 --> 00:03:17,440 And if I was to e-mail that directly to the customer and they were to click on it it would take them 52 00:03:17,470 --> 00:03:21,020 straight to the checkout where all they have to do is pay. 53 00:03:21,040 --> 00:03:25,580 So they're making it as easy as possible for that payment to happen. 54 00:03:25,600 --> 00:03:26,960 So in order to do that. 55 00:03:26,980 --> 00:03:31,230 All I need to do is click on this send a account recovery e-mail feature. 56 00:03:31,570 --> 00:03:35,840 And here I can change the subject or a custom message which is entirely up to you. 57 00:03:35,980 --> 00:03:42,400 But if you click on review e-mail you will see that Shopify has already prepared a very nice looking 58 00:03:42,400 --> 00:03:43,150 e-mail. 59 00:03:43,510 --> 00:03:45,410 So you left an item in your cart. 60 00:03:45,510 --> 00:03:49,480 Hi you added an item to your card and haven't completed your purchase etc.. 61 00:03:49,870 --> 00:03:55,000 And all I would have to do is click on this button items in your cart and they be taken straight to 62 00:03:55,120 --> 00:03:57,010 that payment process. 63 00:03:57,010 --> 00:04:02,000 Now the only thing I do as a little extra here is a little tip if you like is in this subject. 64 00:04:02,200 --> 00:04:07,300 I like to put the name of my store before the complete purchase because people get so much e-mail these 65 00:04:07,300 --> 00:04:12,480 days you want them to recognize the store from which they have abandoned their card. 66 00:04:12,610 --> 00:04:13,610 So I'd like to do that. 67 00:04:13,630 --> 00:04:16,320 I find it's an important feature if you want to do that too. 68 00:04:16,340 --> 00:04:21,640 All you've got to do is go back and put it in here in front of your complete your purchase but otherwise 69 00:04:21,640 --> 00:04:25,560 you've got a great looking e-mail and you could just basically send that off. 70 00:04:25,570 --> 00:04:30,730 Now that's a manual process which is fine but if you cast your mind back to what we were talking about 71 00:04:30,940 --> 00:04:36,010 only a few minutes ago was illustrating the possibility of having ten thousand dollars worth of sales 72 00:04:36,340 --> 00:04:42,810 and two thirds of that being abandoned we're talking about a lot of abandoned cat emails going out. 73 00:04:42,820 --> 00:04:47,510 So what we want to look at now is how we can automate the whole process. 74 00:04:47,650 --> 00:04:52,600 So if we come out of this we do actually have here and you may have just noticed to automate abandoned 75 00:04:52,600 --> 00:04:59,020 checkout notifications adjust your checkout settings so I could click on that or I can get to it from 76 00:04:59,050 --> 00:05:00,710 the settings as well. 77 00:05:01,700 --> 00:05:04,240 And just go to check out. 78 00:05:04,310 --> 00:05:06,110 Now here we scroll down. 79 00:05:06,120 --> 00:05:13,850 We're going to see the abandoned checkout section OK and checked off by default is the automatically 80 00:05:13,850 --> 00:05:16,080 send abandoned check out e-mails. 81 00:05:16,100 --> 00:05:18,740 So all we got to do is just check that on. 82 00:05:18,800 --> 00:05:23,120 Now we've got a couple of decisions to make are we going to send to anyone who abandons the checkout 83 00:05:23,390 --> 00:05:26,520 or anyone who has an e-mail subscriber who has abandoned the checkout. 84 00:05:26,540 --> 00:05:29,600 Well I would tend to go with this one. 85 00:05:29,600 --> 00:05:35,130 And then after that we need to decide how soon after they in the checkout are we going to send the e-mail 86 00:05:35,510 --> 00:05:40,030 and you'll see that Shopify is recommending one hour and that's not by any kind of chance. 87 00:05:40,040 --> 00:05:42,670 That is absolutely the best thing to do. 88 00:05:42,680 --> 00:05:47,410 You want to get them as soon as possible because you want them still to be hot. 89 00:05:47,420 --> 00:05:52,910 If you leave it too long they may have changed their mind about the product and decide they're not going 90 00:05:52,910 --> 00:05:53,920 to buy it. 91 00:05:53,960 --> 00:05:59,300 So you want to basically hit them when it's still fresh in their mind and try to encourage them back 92 00:05:59,300 --> 00:06:00,660 to the store. 93 00:06:00,890 --> 00:06:01,490 So there we go. 94 00:06:01,490 --> 00:06:02,000 That's it. 95 00:06:02,000 --> 00:06:07,820 I hope we can see how simple and powerful it is to implement this kind of retargeting. 9849