Original subtitles

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So let's have a look at the first free technique subtly included in your Shopify plan which is you know

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recovering an abandoned cart.

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And first of all let's answer the question.

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Why is it so important.

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Well you may or may not realize but 67 percent two thirds of carts get abandoned.

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All right.

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So basically somebody fills in all the details but they do not go on to buy ok for whatever reason there

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are a whole slew of reasons for that could happen.

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Now what.

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Abandoned car recovery can do is convert right up to 50 percent of the abandoned cars into sales.

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So imagine that you've got a huge number of abandoned cars just sitting there but abandoned car recovery

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software can pick those up and basically convert them into sales right.

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That's pretty exciting static just and think about that.

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So look let me give you an example of that.

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So let's take an example month where we have ten thousand dollars worth of products that are added to

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the cart right on your store.

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Now if we consider that 60 plus 67 percent of those are abandoned that means our final sales will be

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3300 right.

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So basically we have lost if you like $6700

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So if we implement an abandoned cart recovery strategy then and we recover up to 50 percent of those

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We're going to add another three thousand three hundred fifty two.

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The bottom line.

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Yeah.

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So I know those are sort of very broad figures right.

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But it illustrates the point.

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And I'm saying up to these are definitely not figures that you know you can you can hang your hat on.

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All right.

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These are I'm giving these as general figures to make the point.

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But I hope you realize straight away why it is so important.

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So let's go have a look at how we're actually going to do this on shoptalk.

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So in order to illustrate this I'm going to actually abandon a cart.

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So let me put this heart shaped pendant into my cart click on the cart and then I'm going to head to

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the checkout.

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Now at this point I'm not going to proceed any further to the payments of effectively abandoned the

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cart.

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Now something things important to note is that Shopify will need the email address of somebody to send

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them.

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Clearly a reminder email you'll see exactly how this is going to work in a minute.

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So if something is simply just add something to the cart and then doesn't proceed to give any of other

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personal details.

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It will be impossible for them in this instance to send a reminder e-mail.

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So that's what I've done here.

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So I can fully illustrate the whole process.

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So let's head back over to the Shopify admin and see how that's been recorded.

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Some over here on the order page.

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Now I'm going to go to abandoned carts and up it comes.

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This is my abandoned cart that I made now 49 minutes ago.

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And if I click on it you will see all the typical things that you see associated with an older address

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item cetera.

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But at the top here we have an e-mail link.

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And if I was to e-mail that directly to the customer and they were to click on it it would take them

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straight to the checkout where all they have to do is pay.

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So they're making it as easy as possible for that payment to happen.

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So in order to do that.

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All I need to do is click on this send a account recovery e-mail feature.

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And here I can change the subject or a custom message which is entirely up to you.

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But if you click on review e-mail you will see that Shopify has already prepared a very nice looking

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e-mail.

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So you left an item in your cart.

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Hi you added an item to your card and haven't completed your purchase etc..

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And all I would have to do is click on this button items in your cart and they be taken straight to

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that payment process.

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Now the only thing I do as a little extra here is a little tip if you like is in this subject.

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I like to put the name of my store before the complete purchase because people get so much e-mail these

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days you want them to recognize the store from which they have abandoned their card.

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So I'd like to do that.

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I find it's an important feature if you want to do that too.

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All you've got to do is go back and put it in here in front of your complete your purchase but otherwise

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you've got a great looking e-mail and you could just basically send that off.

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Now that's a manual process which is fine but if you cast your mind back to what we were talking about

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only a few minutes ago was illustrating the possibility of having ten thousand dollars worth of sales

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and two thirds of that being abandoned we're talking about a lot of abandoned cat emails going out.

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So what we want to look at now is how we can automate the whole process.

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So if we come out of this we do actually have here and you may have just noticed to automate abandoned

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checkout notifications adjust your checkout settings so I could click on that or I can get to it from

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the settings as well.

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And just go to check out.

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Now here we scroll down.

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We're going to see the abandoned checkout section OK and checked off by default is the automatically

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send abandoned check out e-mails.

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So all we got to do is just check that on.

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Now we've got a couple of decisions to make are we going to send to anyone who abandons the checkout

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or anyone who has an e-mail subscriber who has abandoned the checkout.

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Well I would tend to go with this one.

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And then after that we need to decide how soon after they in the checkout are we going to send the e-mail

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and you'll see that Shopify is recommending one hour and that's not by any kind of chance.

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That is absolutely the best thing to do.

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You want to get them as soon as possible because you want them still to be hot.

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If you leave it too long they may have changed their mind about the product and decide they're not going

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to buy it.

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So you want to basically hit them when it's still fresh in their mind and try to encourage them back

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to the store.

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So there we go.

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That's it.

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I hope we can see how simple and powerful it is to implement this kind of retargeting.