Original subtitles

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So we're all excited about retargeting that's for sure.

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But should he be doing it at this stage.

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No.

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And in fact what I mean by at this stage.

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Well most of the people that do my course this course are beginners with e-commerce or perhaps struggling

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a little bit and looking for some good techniques.

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So this is sort of mainly focused those people sort of beginner people in e-commerce.

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And by this point you know I've given you a massive amount of information.

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So what I don't want to do is layer on more complexity for you a case of what I'm trying to do here

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is guide you through the minefield to you know the absolute most proper way of doing this and not lead

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you down some path that just leads and frustration and loss of money for yourself.

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OK.

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So in a nutshell should you be doing at this stage.

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Yes but use free techniques in the beginning.

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OK I do not want to be spending money on retargeting there are some very tempting and all kinds of amazing

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products that you can buy.

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They actually start right at googling retargeting you're going to find all kinds of great promises.

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OK.

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I know you can do what you want obviously but I really would prefer that you didn't do that right now.

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So what I want to do is just introduce you to a couple of basic free techniques that you already have.

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OK that's going to give you a great great start and then move to more advanced techniques only.

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All right.

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Not done that in a different color.

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When you're comfortable with Facebook advertising and you are making a profit.

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OK this is really really important.

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You need the model to be working for you.

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OK.

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Sometimes that's quick to happen sometimes it takes longer.

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You know it it'll definitely happen at some point you know.

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Never ever give up with this.

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But basically you need to have this thing working profitably for you to then start spending money on

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retargeting.

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All right.

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This is not a situation you want to get into where maybe your ads aren't working and you think oh my

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god what I'm going to do now is I'm not going to kill them.

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As Tim told me I'm going to start retargeting them all over the place and start spending even more money.

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Don't get in that loop ok.

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Make sure you've got a profitable business model before you start retargeting later on so we can look

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at a couple of free techniques in the next two lectures.

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See in a moment.