Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,600 --> 00:00:05,360 So we're all excited about retargeting that's for sure. 2 00:00:05,760 --> 00:00:08,500 But should he be doing it at this stage. 3 00:00:08,520 --> 00:00:08,970 No. 4 00:00:08,970 --> 00:00:10,770 And in fact what I mean by at this stage. 5 00:00:10,770 --> 00:00:19,470 Well most of the people that do my course this course are beginners with e-commerce or perhaps struggling 6 00:00:19,470 --> 00:00:22,620 a little bit and looking for some good techniques. 7 00:00:22,620 --> 00:00:29,080 So this is sort of mainly focused those people sort of beginner people in e-commerce. 8 00:00:29,310 --> 00:00:33,700 And by this point you know I've given you a massive amount of information. 9 00:00:33,900 --> 00:00:39,420 So what I don't want to do is layer on more complexity for you a case of what I'm trying to do here 10 00:00:39,420 --> 00:00:47,460 is guide you through the minefield to you know the absolute most proper way of doing this and not lead 11 00:00:47,460 --> 00:00:51,820 you down some path that just leads and frustration and loss of money for yourself. 12 00:00:51,870 --> 00:00:52,430 OK. 13 00:00:52,770 --> 00:00:56,800 So in a nutshell should you be doing at this stage. 14 00:00:56,880 --> 00:01:01,770 Yes but use free techniques in the beginning. 15 00:01:01,830 --> 00:01:08,520 OK I do not want to be spending money on retargeting there are some very tempting and all kinds of amazing 16 00:01:08,520 --> 00:01:09,670 products that you can buy. 17 00:01:09,690 --> 00:01:15,210 They actually start right at googling retargeting you're going to find all kinds of great promises. 18 00:01:15,220 --> 00:01:15,950 OK. 19 00:01:16,140 --> 00:01:21,330 I know you can do what you want obviously but I really would prefer that you didn't do that right now. 20 00:01:21,330 --> 00:01:27,240 So what I want to do is just introduce you to a couple of basic free techniques that you already have. 21 00:01:27,420 --> 00:01:38,310 OK that's going to give you a great great start and then move to more advanced techniques only. 22 00:01:38,310 --> 00:01:38,700 All right. 23 00:01:38,710 --> 00:01:40,470 Not done that in a different color. 24 00:01:40,770 --> 00:01:46,530 When you're comfortable with Facebook advertising and you are making a profit. 25 00:01:46,630 --> 00:01:48,520 OK this is really really important. 26 00:01:48,530 --> 00:01:51,100 You need the model to be working for you. 27 00:01:51,180 --> 00:01:51,690 OK. 28 00:01:51,840 --> 00:01:55,390 Sometimes that's quick to happen sometimes it takes longer. 29 00:01:55,500 --> 00:01:58,730 You know it it'll definitely happen at some point you know. 30 00:01:58,730 --> 00:02:00,450 Never ever give up with this. 31 00:02:00,600 --> 00:02:09,150 But basically you need to have this thing working profitably for you to then start spending money on 32 00:02:09,150 --> 00:02:10,530 retargeting. 33 00:02:10,530 --> 00:02:11,330 All right. 34 00:02:11,430 --> 00:02:16,380 This is not a situation you want to get into where maybe your ads aren't working and you think oh my 35 00:02:16,380 --> 00:02:18,780 god what I'm going to do now is I'm not going to kill them. 36 00:02:18,780 --> 00:02:23,760 As Tim told me I'm going to start retargeting them all over the place and start spending even more money. 37 00:02:23,760 --> 00:02:25,910 Don't get in that loop ok. 38 00:02:25,950 --> 00:02:33,440 Make sure you've got a profitable business model before you start retargeting later on so we can look 39 00:02:33,440 --> 00:02:36,180 at a couple of free techniques in the next two lectures. 40 00:02:36,320 --> 00:02:36,850 See in a moment. 4013