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Sort of establish what retargeting is and I've given you some ideas about how we might actually go about

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doing it.

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But what are the real advantages.

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Does this thing really work.

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Is it worth it.

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So one of the major things that retargeting can do is bring in new customers.

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So what I mean by this is it's a fairly rare event that somebody will come to your site completely new

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they've never ever heard of you and just buy something from me.

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It does happen for sure.

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It will happen no question but it's you know it's against the odds to a certain extent.

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We like to feel confident from the person that we're buying from.

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And in order to do that we need to see a brand or product or a name around the place quite a bit before

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we you know feel at ease with going in and buying it is just how we are.

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It's human nature.

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So basically imagine you've got somebody coming to your store a lot and clicking around but not buying.

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Yeah so they're not a new customer yet when they go back to the back to the internet go back to Facebook

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or start browsing around then they start seeing all your products following them around.

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Right.

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As I explained before subliminally they're getting exposed to your name and to your brand and they start

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to feel more comfortable with it.

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So when they come back are the three retargeting or maybe an ad put on there later or whatever it might

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be.

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Now they're no longer a cold customer.

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We warmed them up as marketers say now we're warming them up to the point with a heart where they're

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actually going to buy but they're no longer stone cold.

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So the process that process of retargeting will bring in new customers is part of the process.

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Now we can also sell more products to existing customers.

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You know I alluded to using the e-mail for example to go back to people.

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We can do more complicated stuff than that.

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The e-mails are a simple example it's extremely powerful but you know once we got a product everybody

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knows that selling to an existing customer is a lot more easier than selling to a new customer.

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So we want to re target those existing customers.

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And I can tell you that it is very very effective.

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So I definitely want you to give this the time of day.

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But I do not want you to waste an awful lot of time on it and an awful lot of money because there are

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many different techniques and it can get very complex.

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The last thing I wanted to do is to get lost in all this and lose focus on your main purpose here.

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Particularly if your early stage with e-commerce so I'm going to keep it simple for you.

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And in fact in the next lecture I'm going to talk about whether retargeting is even suitable for you

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at this stage.