Original subtitles

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OK this is fantastic because now we've reached an amazing milestone.

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I mean not only do you have a fully functioning website with some great products on it but you're driving

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laser targeted traffic to it.

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You know with your ads that you're now testing I mean I know it's early days.

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We've got an awful lot more to show you here but this is really really great stuff so if you're still

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with me congratulations.

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Now a subject that comes up quickly after we talk about appetising is retargeting.

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Now if you don't know what retargeting is you're in exactly the right spot because I'm about to answer

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that question right now.

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So what is a retargeting.

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Well basically when a visitor comes to your site we will track their actions so we can target them later.

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All right so they're going to come to our site.

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They might do all kinds of stuff and we're going to gather information about them not personal information.

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Don't worry about.

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This is an intrusion of privacy and thing.

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We're tracking that actions where they click.

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Maybe the products they look at whether they buy where they put stuff in the car.

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These kinds of actions.

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Yeah.

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So that we can go back to them later.

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So let's think about that in a little bit more detail.

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So what might they actually do on our site.

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Well it just mentioned a couple but you know they could buy a product.

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Pretty straightforward.

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They might put something in the cart and not buy it.

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What we call an abandoned cart that can happen in fact that happens a lot.

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People put stuff in the cart.

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They fill out all of their details their address their e-mail and everything there.

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But for whatever reason they don't actually press the by button.

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We'd like to go back to those people.

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Well they might just browse products they might just browse around your Web site looking at various

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products they might come back to your site periodically but not actually be doing anything or you know

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maybe they they have bought something in the past and now they're coming back but they don't seem to

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be buying again whatever it might be.

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But you can start to get a picture of all kinds of different actions that people are taking on your

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Web site as they browse around.

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You've probably seen now with Lucky orange for example if you've used that one of my tips earlier on

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you can see in fact how people move around your site is quite intriguing to watch those replays.

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That gives you an idea as well.

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Now how can we target them.

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So this is at a very high level yeah.

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But just to put some thoughts in your head here.

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Well one of the things that we can do is send them an e-mail and I put in here if we have an abandoned

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car just talked about the abandoned cars.

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Right.

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The fact that we have an e-mail so it makes an awful lot of sense to send an e-mail to somebody and

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say hey you know I see you are basically on the point to buy my product.

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You know here's a link to it please please come on by.

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Not quite as aggressive.

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I'll teach you a much nicer way of doing it but you get the idea.

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We could show them ads on Facebook related to our site if they're browsing around particular products

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but not actually buying them but genuinely seemed to be showing an interest.

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We could show those ads on Facebook at a later stage and we could also show those ads on other sites.

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Now I'm sure that you've been onto a site e-commerce whatever could be any any site where you are looking

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to buy something and then half an hour later you're looking at a completely different site.

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You know that you're in excuse me that is of interest to you and suddenly there's an ad there that completely

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relates the product that you were just looking at.

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It's kind of a bit spooky feels like it's falling around right.

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It's kind of odd.

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That is retargeting in action.

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So they go retargeting is a massive massive subject.

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I'm going to introduce you to sing some the basic principles and some of the great things that we can

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do with retargeting but in a nutshell that explains what retargeting is.