Original subtitles

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OK welcome back to Part 2 of creating your first Facebook at now I hope you clicked on that Continue

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button from the previous lecture and you're now looking at this page.

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And on this page it's all about creating the word itself.

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So once again I'm going to take you through the key points so you learn as quickly as possible what

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this is all about.

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So the first thing I'd do is give it a name so I'm simply going to call it advert one.

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Then what you want to do is set the identity now that simply means making sure that the Facebook page

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is correctly associated with the Ad.

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So if you've only got one Facebook page which is likely there won't be any options.

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I have various Facebook pages my own businesses and for teaching.

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So I get this little dropdown list box here but just make sure the appropriate page you set up all those

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lectures ago is showing up here.

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OK.

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So for me Tim's super deals now let's scroll down to the format.

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Now there are various formats available here but to get going in this first instance we are going to

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focus on the single image.

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So I want you to select the single image and then as we scroll down here we need to add an image median

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image on our Facebook is all about the images and a limited amount of text as you'll see.

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So clearly what I want is an image of my heart shaped pendant so all I need to do is click on upload

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images get that from my PC.

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And upload.

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Now it might not look quite right so you can click on this little thing here and you can basically position

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it as you want and you see it's going to show up on Facebook and on Instagram if I click on Instagram

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this is how it's to look and if you click on Facebook.

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That's how it's going to look.

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All right.

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So if you're happy with that.

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Just click on Don.

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Now with that out of the way the next thing we want to talk about are these links now there's links

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section is essentially all about where the customer is going to go once they click on your ad.

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Where is it going to link to.

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So you can see already the ad over here building up because the image is there already.

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But what I want to draw attention to straightaway is this Web site you're on now.

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This is where we want them to go and where we want to go is straight to the product page not to the

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home page nor anywhere else.

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We want to bring them for continuity straight from the advert to the parent page.

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We want that connection and not surprise at all by what they see.

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Once they click on the link so to get the link just go back to your store.

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In this case most all grab the link itself and then paste it into here.

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Now what you're going to see once it's done it's going to drag in some information so straightaway that

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you see that it's got heart shaped pendant in the headline and I'm sure you noticed that the text where

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there was really nothing here at all before it's now pulled in that text that we wrote on the product

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description page so would you love to own this shaped dog pendant.

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Show your love dogs high quality.

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And then it's cut off because of the limited space.

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But you can see this coming from this right.

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So what we want to do is just tidy some of this up now.

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Now the question as I said before many lectures ago is a great way to spark interest in your products.

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I'm going to keep that and I'm going to do now is add my limited text right my limited over text if

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we go back to the ad itself as well.

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I had only 50 left at this discounted price so I'm going to copy that and I'm going to paste it in here

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like that.

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OK.

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So now we see the ad previewing on the right hand side here looks pretty good right.

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Would you love to own this Heart-Shaped dog pendant.

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Only 50 left.

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This discounted price.

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Now the headline itself that's fine.

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Heart shaped dog pendant.

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That's exactly what it is you don't get fancy with that.

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Oh clever.

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You want to say exactly what it is.

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But the call to action we are not learning anything here.

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What you want to do is to go shopping.

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So let's find the shop now button.

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That's what we want.

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That's our call to action if you like.

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Now there are various other parameters in here but quite frankly you do not need to worry about any

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of it.

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All of this should be well set up.

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Now we've been through everything I've taken you through every single step and you now have your very

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first ad set up.

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So there really is only one thing left to do now.

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And that is simply to hit the confirm button.

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So there we have it.

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Facebook has accepted the ad and I'm now looking at the ads manager.

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I'm going to explain all of this very very soon.

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Now before we move on just one point you may see when you click on that confirm button you may see that

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you are prompted to enter in your payment details your credit card or your pay pal or whatever it is

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to obviously pay for your ads.

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Now for me that didn't happen because I have payment systems set up already.

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So you may not go straight to this but if you didn't just go through the payment process set that up

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and once that's done you'll be looking at a page very very similar to this.

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So super Congratulations you have now got your first ad in place now that took quite a long time.

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I appreciate that.

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But you get better and better this.

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And before you know it you'll be putting all kinds of ads and campaigns together very very quickly and

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efficiently.

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So in the next lecture and to complete this whole demonstration campaign we're going to do what's called

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a split test.

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So see you very very soon.