Original subtitles

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OK great so you've successfully set up your Facebook adverts account.

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Now the next key thing that we need to set up before we can actually start advertising is what's called

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the Facebook pixel.

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OK.

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Now what is the Facebook pics.

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Well it's a very clever piece of code.

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But all I want you to bear in mind at the moment is it's just a way of tracking customers that come

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to your site.

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OK so Facebook is going to send traffic from Facebook to your site.

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OK.

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And then the pixel is going to track and the pixel is going to understand the sorts of customers that

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are coming to your site and it's going to learn about them and it's going to increasingly send more

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customers that are more and more likely to buy from you.

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So it's a very clever piece of software.

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And the good news is you don't need to understand anything about it at all is going to do all the work

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for you.

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But we do need to get it installed.

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So let's see exactly how we're going to do that.

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Now with your Facebook account set up you should be able to find somewhere in your menu system.

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And again this will be potentially slightly different for most people.

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You should be able to find somewhere that says pixel's OK.

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That's what you're looking for.

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So what I've done here is I've opened up my menu system and in here I can see pixel's OK.

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That's what I'm looking for.

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Now if you don't see that just Google set up Facebook pics or something along those lines for your particular

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case.

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But within a menu somewhere you are going to see pixels and that's why I want you to click and he should

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land on a page like this.

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Create a Facebook pics or look at the Facebook pics onto your Web site to measure the impact of your

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ads.

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And as I was just discussing the pixel allow you to track your Web site activities and essentially improve

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your turn on investing and then keep sending customers that are more or more likely to buy from you.

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So all you need to do is to click on Create a pixel.

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Now we can give it a name it proposes Tim's super deals pixel which is absolutely fine with me.

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So let's click on Create

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and now we need to install the pixel code.

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OK.

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So it says here to use Facebook pixel you must first install pixel code on your website.

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What we want to do is take this first one.

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Use an integration or Task Manager so simply click on the option and then Shopify makes this really

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easy so click on the Shopify icon over here and it takes us through some very simple steps.

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So the first thing you want to do is to go to your Shopify admin panel and just before we do that I

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want to draw your attention to this number here because this is my pixel.

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D right.

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That number is the thing that I need to copy and paste into the appropriate place.

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I'm going to show you right now.

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So what do we need to do is to double click on that and copy it and then only to head over to your admin

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system.

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Go to your online store and then preferences and if you scroll down a bit here you're going to see this

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title Facebook pixel and all we need to do then is just to paste in that ID.

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So just right mouse click and paste and then obviously safe.

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Now let's go back to the instructions.

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So that's all done we've done one.

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We've also done two.

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The last thing we want to do is to check the pixel status and what it says is to go over to your manager

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and select pixels from the top menu.

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And if the status is active your pixel has been installed correctly.

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Now this is important.

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It may take up to 20 minutes for your pixel status to change.

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OK so what we're looking for is this here where we got pixel and then details and then status active.

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All right.

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So let's do exactly that.

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Let's close this now.

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Let's go over to pixel's and you should see this I got Tim super deals the pixel with the ID that we

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set up.

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Now ignore this.

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No recent activity for the moment because what you're really looking for here is this dot here this

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might be gray or it might be green.

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Now it needs to be green.

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Mine is green at the moment and if it's not green then just go to your adman's system and go straight

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to your store.

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Click around a little bit on the store just to trigger the pixel then go back to these aberant system

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here and just simply refresh the page.

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Now that should then be green.

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OK that's your Green light.

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Everything is done correctly.

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If not then you'll need to go back and just follow those instructions again.

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So if I now click on this pixel link it takes you to a dashboard specifically for the pixel now.

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We're not going to get into this in detail but I do want to show you just one thing.

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If you go over here to the diagnostics This is where you can ultimately check to see if your pixel is

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set up correctly.

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So having clicked on diagnostics You can see that it says there are no issues with your pixel.

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Enjoy your day because if you go back to events you might see this message here.

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No recent activity and it's still prompting set up the pixel.

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Now that's somewhat misleading but if is still not convinced you want to be absolutely sure and just

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go back to your store and add a few things into your cart.

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In other words create events on your site so if I add to cart here and then go to the checkout for example

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and now I head back to this page and refresh you see things have been updated so events received six

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so that's just me clicking around.

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And then if you look down here you can see that it's starting to record various things on my site.

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So there you go that's ultimate proof that the pixel is fully installed.

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So I hope you've managed to follow those instructions if you're tool confused or you're not seeing what

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I'm seeing here then just go back and go through it carefully again.

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All right you'll definitely get his it's not unnecessarily complicated process but you do need to be

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a little bit careful.

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So there we go.

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Pick so all installed.

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Finally we can start to drive traffic to our store and start making sales.