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Now the last thing you want to talk about in this section before we get on the exciting subject are

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actually driving traffic to your store.

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Is fraud analysis.

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Now you remember that I took the full Shopify package so I could basically show you this.

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Now before we get into it fraud analysis is not a big deal.

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I don't want to get worried.

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It's going to be an awful lot of fraud on your store.

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Will it happen.

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Probably.

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I've been doing this for a long long time and I would estimate that less than 1 percent the orders that

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I receive are basically suspect and I may end up ultimately losing money.

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But you know that's business if you're running a physical store you have to worry about things like

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shoplifting or indeed stolen credit card.

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So this is just the way it goes in business.

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But less than 1 percent is really not a big deal.

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But what's nice with Shopify is that you do get this for analysis tool so I'm here on the order that

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I made as part of my test order and if I scroll down I get this section here fraud analysis.

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Now if you got the normal Shopify package you won't see this.

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So what is done is it's use some sort of algorithm to try to understand whether this order is fraudulent

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or not.

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So it's got a low medium high is give me a low I would hope so because it was me and then it has the

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characteristics of this order are similar to nonfood orders orders observed in the past.

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There were two payment attempts.

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OK.

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Fair enough.

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I can then view the full analysis.

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Now here I get all kinds of stuff that might help determine whether this was a fraudulent payment.

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An interesting one here is that the shipping address is eight thousand one hundred sixty nine kilometers

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from the location of the IP.

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So you remember basically with that customer information I actually put in somebody in Anchorage just

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as a test.

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Anchorage Alaska a long long way from me but it picked that up.

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OK.

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Again here the billing address is Lister's United States but the order was placed from France.

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Now those are particularly alarming things.

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You know that happens all the time with people buying stuff that might be in one place and shipping

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to somewhere else.

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But nevertheless it has flagged that as a little red dot.

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But overall it has decided that I am a low risk and therefore nothing to worry about.

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Now if I come out of here as orders come in you may see some medium and you may very very occasionally

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see some high.

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And if that happens I encourage you to click on the full analysis and decide whether you want to accept

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that payment or not before you ship the order.

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Now I know I'm saying the same thing over and over again but this is a very rare event so please don't

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get obsessed with it by any stretch.

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Now the other thing to bear in mind is if you don't have the full Shopify package and therefore this

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fraud analysis is not available you can rest assured that your pain provider will also be looking at

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some sort of fraud analysis.

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So if you with Strype you with PayPal or indeed any of the others they will also have well built in

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fraud analysis systems.

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If you think about it it's in their interest because they take a fee for a successful order and if later

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on it turns out that it wasn't a successful order and has to be refunded that potentially they lose

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their fee.

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So it's very much in their interest to make sure that the orders are going through their systems are

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all good.

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So there we go.

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That's the for analysis tool provided by Shopify and it's just something to keep an eye on from time

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to time.