Original subtitles

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So in the next lecture we're going to look at adding shipping costs to our products before our customers

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buy them.

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But before we do that we need to understand the three shipping models that are possible.

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And I can take each one the very very simple and I'm going to show you the one that I use and I'll explain

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why I do it.

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So let's have a look at the first one.

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The first one is no shipping costs at all.

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All right.

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So basically put X $20 20 euros whatever it is and that's it.

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Yeah.

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There are no shipping costs added on at the point of sale at all.

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So number two is realistic shipping costs which I put it to dollars and 95.

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And know I've highlighted that so you might guess that that's actually my preferred option already.

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Now as I talked about previously when we were setting up the Shopify plans and looking at those people

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will abandon cards in fact up to two thirds of people will abandon carts at the checkout.

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And one of the reasons for that one of the big reasons there are many reasons are shipping costs.

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You know if they basically load up their cart with all the goodies that they want and then they get

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to the checkout and they discover that the shipping costs are completely unrealistic.

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You know they feel perhaps a little bit cheated or whatever but they will abandon the cause.

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We've all done it.

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Evil been there I'm sure.

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Crikey that's ridiculous.

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Paying that sort of money for shipping.

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So I like to add a shipping cost because it adds more to my bottom line.

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Right.

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And you know so I go for $295 a slight caveat to that slight slight not anomaly but a variation for

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that if you like which I'll show you in the next slide where we actually added into Shopify itself.

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Now the third one which you probably would have seen at some point is the famous free just ad shipping

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model.

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Yeah.

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Now I use this it might be ninja trick lecture.

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Just as a way of digging out products.

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But it is not something I use by any stretch.

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I strongly recommend you don't do it.

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OK.

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You will find people on the Internet who are making supposedly a fortune doing it but it is the exception

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to the rule.

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You know it's kind of ridiculous.

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We're selling products here at 20 Euros Dollars for example.

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And you know supposedly they're all free according to our advertising.

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And then when they get to the checkout if we can actually make a profit we're going have to charge $20

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for shipping.

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Well that's absurd.

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You know I was going to pay $20 to ship a piece of jewelry.

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You know I paid $20 to ship a TV.

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But you know basically it's it's ridiculous.

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I don't think it does anything to build trust with the with the customer whatsoever.

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And I strongly advise you to give it a wide berth.

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OK.

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So I'm all about number two realistic shipping costs.

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Let's see how we implement those in the next lecture.