All language subtitles for Фрикономика.2010.

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So I wanna sell my home

and I put on the market for 300,000 dollars

It's a lovely home you have

I'm the agent

Alright so let me start over,
that was my... i'm sorry

Alright I wanna sell my home

I put on the market for 300,000 dollars

I get an offer today for $290k

The question is if I wait a week

and get the offer for the full $300k

Would I rather wait that
week and get the full price?

Or take the offer today for $290k

Ah you want to take it now

I'll be the real estate agent

I'm telling you want to
take it right now because

because a bird in the hand is worth two in the
bush... The market is starting to really soften up

with these things you just can never tell

If you get a good offer, I really
think it's the right thing to take it

And I'm not speaking out of self-interest
cuz I'm the real estate agent

and our interests are aligned

cuz I'm getting a commission
out of your sales

I want you to get as much
as you can for this house

I really do

When you think about the incentives

that the current contract set up

between the home seller and the agent

representing them, they
are not well alligned

But can you ever prove that?

Interestingly, if you look at the sales
data on real estate agent own homes

It's not their client's home
when they sell their own homes

They get more money than they sell
the same home for their client

Now why would that be?

What we find in the data is that
agent hold out for better price

and leave their own homes
on the market for longer

an average for 10 days longer

But when it comes to your house

The agent has the incentive
to sell right away

Why? Cuz sometimes that
$10k into his or her pocket

- Only $150 -I only get $150

Because if you take that
$10k that goes to him

6 percent goes to commission
but that gets wacked up

Half goes to the buyer's real estate agent

So I get half of that six percent

But then I have to kick back
half of that to my agency

So I only get one and a half percents

So really, in order for me to
help him gets the extra $10k

I personally only gets $150

But I have to work for an extra week

I have to buy all the marketing

I could be off to another client trying to get
another whole commission on another house

So I have a strong incentive to
say to him this is a great offer

It's the best offer you can get

I really think you should take it

So no matter what the
real estate agency says

I would rather wait a week

and pick up the extra $10k

The agent wouldn't

It's not that real estate agents are bad

It's just that they're human beings and
human beings repsond to incentives

If there's only one element

that I say is that almost everything we do

is the idea that incentives matter

and if you can figure out
what people's incentives are

you have a good chance to
guessing how they're gonna pay it

New prents look at successful
families and successful parents

and they just want to copy them
and so they try to do the things

they think that they did to get their
families so smart and good and whatever

which is really just a... can be a bad
mistake of correlation cuase isolagi

You're gonna take your kid to... you
know... every mommy and me music class

and you gonna take him to the museum and start
looking at all the dreaken roman sculptures

you probably already playing mozart in the
worm to get the brain really stimulated

and it turns out; that the
best that we can tell

from looking at data of actual parents
and children along these dimensions

that that stuffs don't really matters

that it just dones't make
your child... better

so it might make you happier, might even make
'em happier, might also make 'em miserable

but it turns out that those
are not causo-elements

I always said you can teach a kid
just as much as in a grocery store

you can as in a museum, maybe more

My entire academic life

has been devoted to figuring out
tricky ways to get a cause-eality

because the world just doesn't
offer you a cause-eality

okay, what you see in the
world is correlation

So what the world gives you is - things
are moving together or they aren't

But to be useful, you need to dive down

be able to strip away what's causing
what, what's not causing what

The data we looked at

suggests that, by the time
you actually have a kid

most of the choices that you
make will make you a good parent

you've already made them.

So if you go to the bookstore
and buy 10 parenting books,

It's probably not really
gonna help the kid that much

But the fact is that you
are the kind of person

who as a parent cares enough to buy 10
parenting books even if you dont' read 'em.

That probably means you
are a pretty good parent

Just don't think the books are
gonna have a magic effect

Ah parents, we wanna believe
so much that everything we do

is going to make a difference
in our children's lives.

What they eat, where they go to
school, who they hang out with

But before any of that takes place,

parents are confronted wth the
one single ominous decision

that could shape the entirety
of their children's future

what is going to be their name?!

These days, there's an entire
industry devoted to naming your baby.

And business is booming

There's magazines, books, websites

There's even high profile
baby naming experts.

I'm a baby name expert

I study names, I ask the parents how
they choose names for their children

and I look at how names are changing,

because baby names are changing
today faster than ever before.

Names are important, because they have a
lot to do with your family, your heritage.

Names represent huge, you know what I
mean, street creditbility all of that.

Names are definitely a big
part of meeting someone

A name can make you popular, and a legend.

Without a name, u're nobody you've got to
have a name. It tells your whole identity.

But just how important can name really be?

I mean, unless you're Rockefella or Gates

Can your name have some sort of magical
power over your entire destiny?

Not convinced? What about
the following stories?

Once upon a time, there was
a young mother who thought

she was naming her daughter after her
favorite actress on the Cosby show

The smart and firery Tempestt Bledsoe

This is the most humiliating
moment of my entire life

and there had been many

But having never seen
the way it was spelled

The young mother mistakenly
named her new born daughter

Temptress

Well, little Ms. Temptress didn't
have an easy life growing up

- I don't even know -What do you mean?

As a teenager, she became
sexually promiscuous

Got into a whole bunch of trouble

Back here you little shit

That's right. I better not let me catch you

And ended up in court

All Rise!

Leaving the judge to ask her mother

Is young temptress just living up
to the expectation of her name?

Was that just one little
misplaced 'T' and 'R'

all that stood the life of
ease and huxtable success,

verses those long hard days in court...
and 'juvie'

Harvard professor Dr. Roland Fryer
was determined to find out just that

What happened to Temptress has NOTHING

to do with her name, has everything
to do with where she grew up

It turns out, Temptress grew up
in a poor black neighborhood

The kind of neighborhood Dr. Fryer
has been studying for years

As a world leading renowned economist and
an leading expert on race in America

Fryer has been long been
interested in what he calls

Cultural Segregation

The gap between White
Culture and Black Culture

One embodiment of that culture is

what you name your kid

is probably one of the few cultural
items that we can really measure

precisely

What we did was we looked at the
effects of your kid's first name

on their life outcomes

Dr. Fryer analyzed the naming records of
every baby born in the states of California

Dr. Fryer analyzed the naming records of
every baby born in the states of California
to give their children unique names

to give their children unique names
over the last forty years

to give their children unique names
and those names tell an unmistakable story

to give their children unique names
African American parents are more
likely than any other ethnic group

to give their children unique names

There is definitely a
distinction between names...

...for white people and
names for black people

Black names will be Molique,
JAQuan, NayShan, Naheem

- TaSha and Shamika -Shaniqua
and NaShan and KayShan

I know this girl, her name
is "treasure", TREZURE

struck me as typically that's more
like an african american name

I like the names that begin with
SHA, like Shaheem, Shahee, Shamur

Shakeem, ShaKoor

You know - Oprah. It's popular

It was actually in the fifties

and the early sisties that we saw

huge overlaps in the naming
patterns of blacks and whites

So people name their kids John and Michael

and names like that

And what you saw was around 19...
in the 1968 or so

kind of the black power movement actually

you saw distinct biofabrication

with black names getting
more disctinctively black

and a lot of them are islamic names

Because the black power movement
is about identity - who are we?

Who are you? Are you part of us?

It wasn't until the late 80s
and 90s that we started to get

you know, kind of the...
made up, concatenated names

that you see now

This is generation today, they saw the
change the whole name change concept

they have names that are
30 letters long you know

Everybody try to do something, um...
how do you say, unique

they try to name their kids over
something different you know

We had 228 unique versions
of the name "Unique"

Again, my favorite was...

UNEQQEE

another one of my favorite was

UNEEK

ah... so there are a lot of
people trying to be unique

So what happened to all
these uniquely named kids?

Kids like poor little temptress

I think it's not the name that's
doing the damage to temptress

It's that they grow up
in the type of situation

where someone would name
their kids Temptress

The person would actually
names their kids that

probably has a host of other issues

that are influcing their
kids' lifetime outcomes

Not just the name itself

What kinds of issues?

Let's look at a boy with the
most studied white name

and a boy with the most
studied african american name

The person who gives their kid
a distinctively biased name

on average is more likely

to live in poverty

and to be kind of on the lower
wrongs of the socio-economic ladder

You see, this is where Jake lives

and this is where Deshawn lives

The schools are not functiong - the teachers
in those shcools aren't the same quality

as would be in Jake's neighborhood

In those neighborhoods, 80% of the
households are female headed only

and what we found is that,
names don't matter so much

they type of mother you have,
the type of family you have

the type of community you grow up in

those things matter a lot

but what they name you, just doesn't matter

So name doesn't define your destiny?

Maybe if you name someone
destiny, I don't know

But... No. I mean your name
doesn't define your desinty

A name may not define your destiny

But it can dictate the ways
other people perceive you

Meet Harvard professor Dr.
Sendhil Mullainathan

I'm very familiar with Roland Fryer's work

We both worked on the impact of names

I think Roland has emphasized that

people who choose names that
are very black are different

from other people that choose
names that are not very black

whereas, we emphasize that
holding everything else cosntant

that people who end up with very black
names are treated very differently

We know that in the data African
Americans earn a lot less

We are interested in how
much of that earning less

is simply they find it harder to get a job

are all African Americans treated very
differently in the labor market than whites

Dr. Mullaninathan conducted his own study

This time in Boston and Chicago

What we did is we made up 5,000 resumes

Half of them we put an African American
name, half of them we put a White name

Otherwise, the resumes were the same.
And we send them out

And we said, which gets callback more?

What we found was that the same resume
when it had an African American name

was about 33% less likely to get an
interview than it had a white name

It means that, if a White person
searching for jobs for 10 weeks

an equivalent skilled African
American will search for 15 weeks

and those are 5 long weeks
if you were unemployed

You can judge somebody by their names

It's not right, but people do it

They assume that, just
because your name is Monique

or your name is LaVongue,
or Shenanig, or that

that you're African American and
you are not qualified because

your name has an ethnicity to it.

One time, there was a girl name
LaKeisha talked on the phone

and I thought she was black but when
I met her I was totally shocked that

she was a white southern girl

When I picture LaShandra, yea she's black

The names we used in our studies were
names like Lakisha, Jamal, Tyrone

Based on the results, it raises a question

I'm an African American parent,
I'm thinking naming my child

Tyrone sounds like a very good name, I
might have a grand father named Tyrone

Should I name my child Tyrone?

Yes, name your kid Tyrone, you've made
it harder for him in the labor market

On the other hand, should
you give in to that?

Should I give in to the prevailing norm,
or should I express my individuality?

As I want

It's a bit of an ethical quandary

My friend got a drug dealer named
Tyrone and I assume it's a black guy

Todd is a white name,
Tyrone is a black name

I mean that's sort of how it goes, right?

You might choose a distinctively black name

as a way to signal something about yourself

and about your commitment
to the black community

and that's the way to show other
African Americans look I am really black

and I think there're distinctively
black names already tell you

that there's a cultrual divide at
some core, visible, noticeable level

and we see it sometimes in
clothings, we see it in names

and in fact that's true, there're
quite a few distinctively white names

names like Emily, Brandon... ah...

...forgetting what those... if you give
me a minute I can count the others

White names are like Sarah, Megan

Mariah, Mary

Billy

Beckys, Johns

Tadd

Joe, Mike

Ryan, Sam

Chester

My brother and I were talking about
how we have white sounding names

He's Abner, I'm Harper

Stone, Stone Phillips, that's like
perfectly sutited for a white guy

that's the best white
guy name you can have.

We live in different cultures and your
name is largely determined by your culture

and the difference in the incident of
LaKeysha among African Americans vs. white

might be a good way to
understand how truely there are

different culutures African
American inhabit and white inhabit

Today, there is more evidence than
ever that the cultures we come from

influence the names we choose

Just ask the baby naming expert

More and more today,

you see parents choosing a
namealmost as if launching a product

that you're tryint to position a child

for the best chance of success
in the global market place

So in an oversaturated market place

which names garner the most attention?

Are some names destined for the top self,

while the others are headed
for the bargain basement?

Let's take a look at the two product lines

Turns out, there is a such a
thing as a knock off name

The top 5 middle class white girls
names from Fryer's studies are:

(in order of popularity)

Ashley, Lauren, Jessica, Emily and Sarah

While the top 5 lower income
white girls names are:

Brittney, Samantha, Amanda,
Jessica and Ashley

So what happens to Ashleys?!

She's fast loosing popularity
in the middle class list

But she's no.1 in the WalMart crowd

As those wealthier folks see their
names popping up everywhere

they quickly discard them in
favor of less merchandise

And just like that,

Today's high end Ashley, becomes
tomorrow's low rent Trashley

On the lower strung of the ladder,

are the names that most
signify lower class parents.

Like Misty, Destiny, Bobbi, Brandy or Cyndi

Now if you are over 40

and actually remember a time these
names did't belong up here on stage

You're right!

Years ago, these names wouldn't be
caught dead in a place like this

But the years have not been
kind to a name like Bobbi

And even though she once was at the
top of the social-economic ladder

Today, she's just clinging
to her former glory

Please don't name your
kid Barbie or Bambi or

anything like that, they might end up
being a dancer one day because of it

at least you can change it

I mean, hey, it works in Hollywood

Think about it, would John Wayne has been
as tough if his name is Marion Morrison?

Would we think Marilyn Monroe as beautiful
if her name was still Norma Jean?

And would we think as Ice Cube rocking the
crowd if his name is still O'Shea Jackson

Actually, I always wanted to
change my names to Max Powers

cuz it seems like a name that everybody
like once they hear that they're like

this guy must be really cool

I want to change my name when I
was younger, I never liked it

If my name was, um, Henry O'Barma

You know what I mean?

I think that would mean something to people

and I would have more doors opened for me

I did want to change it but
now I'm sort of cool with it

You just sort of like

jumps on your back and rides along
with you through life you know

As much as you may hate your name,
at least your dad isn't this guy

Meet Robert Lane

He has two sons. He named
his first son Winner.

3 years later, he named his next son Loser

So Winner and Loser Lane set off in
the world to claim their destinies

And what happened?

Well, Loser went to prep
school on a scholarship

Graduated from college, joined the NYPD

and eventually became a detective.
And then, a sergeant

He goes by Lou now

And his brother?

Well, the most note worthy
achievement of Winner Lane is

the sheer length of his criminal record

Nearly 3 dozen arrests for burglary,

domestic violence,
trespassing and other mayhem

Is there one name that
you can give a kid that

guaranteer that won't become screwed up?

No

Sorry, there's not one name
that you can give a kid that

guaranteer they won't become a screw up

And there's not one name
that you can give a kid that

guaranteer they will become a success

You know, it is a crab-shoot
when it comes to names

I don't think there's any name

that can guaranteer success,
at least none that we found

The world is full of...

...excellent people and terrible
people with all sorts of names

The vast majority of the reason
people choose is left unexplained

It's like, why did you
choose your child's name?

Sounded nice

Who really knows what parents are
thinking when they choose a name

Maybe your parents went
with something traditional

Or something bohemian

Something unique

Or something perfectly trendy

And maybe your parents
didn't have the best taste

and you can't stand your names

Or maybe, they got it just right

Actually, my name means intelligent hero

So, that describes me to the fullest

I was actually named after a horse.
My dad is a horse trainer.

My middle name is comfort, because an
angel came down to comfort my mother

and told her she's gonna have
a daughter with dark hair

and blue eyes who would
be a great comfort to her

The prophet Mohammed

My name says that I'm named
after my grand father

who was named after his great grandfather

that was it says

In the end, most parents just
want the best for their children

and if they believe a particular name they
give can give their kid the extra edge

Then why not?!

I mean who konws?

It just might work

CHEATING

As W.C. Fields once said, "A thing
worth having, is worth cheating for."

Or as Mark Grace of the
Chicago Cubs once said

"If you ain't cheating, you aint trying."

Everybody understands why a kid
would want to cheat on SATs right?

They have huge gains of...

get into Harvard and have a good life
as a result of cheating on a test

What's hard to think is why
would a teacher cheat?

For a kid on a test

And, when you go to Chicago
and goes back a few years ago

We find that lots and lots
of teachers were cheating

Why would they cheat?

Well, because there was tremendous
pressures on the teachers

to produce high test scores so their
schools wouldn't get into troubles

First of all, to a very expedient...
to go to the end of the test

Cuz at the end of the test, a lot
of the kids've left them blank

So instead of having to erase
something and fill it back in,

you can just fill in the answers

It might look kind offunny

cuz how often would kids take a test

and they answered the first 20 questions,

leave 17 questions blank, and
then fill in the last 8 questions

maybe be even a little funnier when

they fill out the last 8 questions
and they all all the questions right

and those happens to be the
hardest quesitons on the exam

THE EVIDENCE

I mean we are talking about
millions and millions of answers

thousands of kids, over years and years

and I looked at the data,
I couldn't see anything.

How can you see anything?!

If you can think like a teacher who
cheats, and look again at the sea of data

These patterns come to light

Patterns, which are suttle. Burried
under mounts and mounts of data

When looked at through the
varied length, suddenly

It just as clear as day. And
when you know what to look for

You can't help but say
it has to be cheating

What he's really good at,
is pretend he's a cheater

a criminal, a thief, a cheat,
all these things because

cuz really he's not far from it; I mean if
you really think about what an economist is

the line between an economist
and criminal is terribly thin

- And what about journalists? -Um, no line

Because he can put himself
in the shoes of someone

who would behave criminally
or who's a cheater

then you can back up the process
and reverse engineer it

And that's what you have to do.

Because unless you are in the room with
cheaters, it's really hard to catch them

It's not that some people cheat at every
second or some people never cheat

We all cheat sometimes and others

Everyone got their own moral encompass

to determine what they'll
do and what they won't do

Economic tries to be a pure
science in an impure world

Economists imagine men and
women are rational actors

In a market place that hides
nothing from buyers and sellers

But what happens to
market when people cheat?

10 years I've been interested in cheating

and I was in Washington DC

I remember just seeing a little
blur in the Washington Post

that said there have been allegations
of cheatings in Sumo Wrestling

My view has always been,

if some insiders come forward
and say there's cheating,

probably there's something to it

If you had said, where is a sport
where you would not find cheating

I'd have said Sumo Wrestling, one's
that got 2,000 years of history

it's all about purification,
ritual and honor

It's located in a culture,

which on all of the rankings of corruption
across the country is really really low

The ancient sport of Sumo Wrestling,
is the essence of pure competition

Two naked men, fighting in a sandpit

Under the watchful eyes of a
referee, dressed as a Shinto priest

Shinto, means ways of the Gods

A religion that celebrates the
purity and harmony of men and nature

In Sumo, you do your ceremonial stuff

One is the clapping of the hands

as to awake the Gods

Two is when we show our hands
and flip our hands over and

stuff to show that we
have no conceal weapons

You come here and you want to
fight fair with your bare hands

and to tell the Gods you're coming in with

a fresh and clean might and heart vessel.

The stomping of the feet in the Shinto
religion is to stomp out evil spirits

and throwing of the salt is purify

I think purity is a good mask,

for corruption, perhaps most
so it discourages inquiry.

It's true that Sumo might seem
to be immune from corruption

because of its purity, history, and so on

On the other hands, the stakes are high

When stakes are high, and when
there's an incentive to cheat

A small percentage of people always will

Just as in medieval Japan

The wrestlers, known as
Rikshi or strong man

spent years in apprenticeship

Living together around the clock
and training in stables or Biar

Subject to strict moral
and physical displine

If you're a Sumo Wrestler in the top ranks

Your life is very very good

and you can live like a king

Once you fall belows those ranks
or never attained those ranks,

your life is not very good at all

So, it's a very steep pyramid,
at the top life is great,

and there's lots of people down
below life is not so great

But there are so many of them,

because they're all aspired
to get to the top obviously

It's a battle 24/7, being a Sumo Wrestler

It's not just two big fat guy trying to...

...to kill each other but
it's a lot of work to be big

and at the same time active

6 major touraments a year

you have to wrestle with injuries

they throw you in a jungle and
see how you can come out alive

The objective of the game is to push
your opponent outside of the ring

or pushing him into the ring

But how can you tell if a
Sumo Wrestler is cheating?

Is it a slip on purpose?

Is the fall rigged?

It's hard to tell unless you
look at patterns over time

People who are actively corrupted
always try to cover their trails

So corruption, by its nature is
hard to identify, hard to prove

Murders are really great,

cuz almost always when someone is
murdered, there's always a corsp

You might say "How would you
know someone's cheating?"

and the answer is - look in the data

I don't have to ever seen a sumo match

I can look into data, I can look at it

And I can tell you, with
almost complete certainty,

that there's rampage cheating going

In professional Sumo touraments, the
wrestler fights one bout per day for 15 days

If you win 8 out of the 15 matches,
you can move up in rank - half a slot

The difference of half a rank can be maybe
5,000 dollars in paychecque a month

The respects you get in
the Sumo Association

So when you talk about stuff like
that, that 8 win is real critical

A Rikshi entering a
tourament final 15 match

with a 7 and 7 record, has far
more to gain from a victory

than an opponent, say 8 and 6 has to loose

If a wrestler has 8 wins under his
belts, he's guaranteed to advance

Even if he looses that last match

So he could afford to take a fall

In Japan, there's a term for match rigging
- YAOCHO

Many suspected that Sumo
matches might be rigged

But it's nearly impossible to prove,
unless you look closely at the numbers

2 wrestlers that I would
expect to have an even match

When 1 of them needs the eigth
win and the other doesn't

The one who needs it wins 75% at a time

Rather than 50% a time

That's a huge deviation

I (8-6 wrestler) let you (7-7 wrestler)

let you win this deciding
match cuz you my friend

gonna fall down the pyramid if you don't

In return, the next time those 2 guys meet

Lo and Behold, the 8-6 wrestler
almost always wins those matches

"Honne" is Real Truth and "Tatemae" will
be the surface of things, the faced

They are unusually important
in Japanese culture

That's why the Japanese
have given them names

But being human, living in any
society, I think we can all understand

the concepts themselves

That Tatemae's going to be a great
spectacle of honest competition

but in the surface of
creating that pleasing faced

the actual players are engaging
in a form of corruption

To have the "Honne" exposed
produces discomfort

When you think of the financial scandals

That have racked America recently

A lot of people who were supposedly
to be not just incredibly wise

but incredibly honest, has
been exposed as neither

Those of us who have looked looked to the
self-interest of lending institutions

to protect shareholder's
equity, myself especially,

are in the state of shocked disbelief.

That produces a kind of dissolution,
in any society that formerly looked

to those people or those institutions...

...are somehow representatives
of what's best in our society

Sumo would be an example of that in Japan

While I would not put the Bernie
Madoff pre-arrest reputation,

I wouldn't necessarily
call that one of purity

The way we would talk about Sumo Wrestling,

or the way we might talk
about the Catholic Cleregy

The S.C.C. had an image of this guy -

that was almost sacred saint in
that he's running the exchange,

he'd been a market maker.

His reputation was so large
that it discourages them

from coming in with a
bias toward corruption,

and instead, they brought
a bias against it.

Mr. Madoff, what do you
have to say for yourelf?

What do you have to say to
the public, your investors?

The realm of high finance
and the world of sumo

both demonstrate the illusion of purity

cannot only hide corruption, it
can help to make it possible.

In Sumo, when whistle blower step
forward to expose corruption

they were not treated kindly.

In 1996, two summo vetrans, including
a recently retired stable master,

collaborated in a tell-all exposЁ¦
that was serialized in the Shukan Post

The Sumo Association dismissed
the allegation as lies,

told by a revengeful stable master

seeking to cash in on publicity.

To defend their claims, the whistle blowers
decided to hold a press conference.

But two weeks before the press
conference, both men died.

In the same hospital, on the same day

From the same... myterious
respitory illness.

Yet no one questioned the way they
died, there were no autopsies

The police did not investigate the
sudden and simultaneous deaths.

"It's a very good hospital", a
police spokesman told reporters.

So, there were no grounds for suspecison.

Concerns about the sport resurfaced when
another mysterious death haunted Sumo

This time it was a young "Rikichi"
in training named Takashi Saito

Whose corpse showed visible signs
of assault and multilation.

Hiromasa Saikawa took note of
the death of the young wrestler

Sakawa is one of the
nation's most vocal critics

of how murders are investigated in Japan.

He quit his post on the Tokyo Police Force

When the gap between the
"Honne" (the hidden truth)

and the "Tatemae" (the facet
propriety) had grown too wide

The job of any police force is to
help keep crime at low enough levels

so that society can properly function.

The "Tatemae" of the police
force is to be seen doing that

If the police can tell society,
we solved 96% of crimes,

they have certainly fulfilled
their "Tatemae" function.

In comforting society,
making society feel safe.

But to achieve that level of "Tatemae"

The police might select only
cases for investigation

that they think they have an
extremely high chance of solving

Despite clear evidence of brutality,

the police declared that the young
man died of natural causes.

And the stable master quickly
asked for the young boy's body,

so it can be creamated.

But the angry father of the
young man insisted autopsy,

which revealed that he has
been burned with cigarettes;

and beaten to death with beer
bottles and baseball bats.

The young boy has died at the
hands of fellow wrestlers

who're ordered by the stable
master to punished the boy

for trying to run away
from the world of Sumo

Sumo counter-criticism with lawsuit
against Takeda and his magazine

Juries ruled against Takeda in cases where
he accused individuals of match rigging

But Sumo had no defence against
the revelation of violence.

To defend its reputation, the Sumo
Association shores up its image

By building on notions
of purity from Shinto

that are essential to be
what it means to be Japanese

Publicly, it insists that Yaocho is a myth.

I hope... there was none of that going on

in the bottom ranks. But

where I was... No.

A retired Rikshi who wrote to Komosubi
- the 4th highest ranked in Sumo.

Keisuke Itai came forward, and publicly
admitted to fixing many matches.

And named names of others,
who did the same.

In Japanese media, there's a
certain form of self-censorship

giving interviews in japanese,

the media will not quote me
if I use the word "Daraku"

which is corruption in japanese

and they'll change it instead to
something like "Konran" - confusion.

We certainly have the very
same thing in America today.

The New York Times, for example,
will not use the word TORTURE

to describe anything that's been
carried out by Americans...

...operating in our prison
system and the war on terror.

However, if it's the Chinese who've done
these things to an American airman,

the NY Times has no compunctions
about calling those things TORTURE

The only way to combat
corruption, to Steven Levitt,

is to change rules to undo
corruption incentives

Unleash more investigative reporters

and develop strong protections
for whistle blowers.

But that's easier said than
done when cultural slogans

in American and Japan that we
are honest, straight-forward

and fundamentally good.

Those who expose corruption

are challenging the very nature of
who we imagine we're supposed to be

The irony of our Sumo Wrestling

was when it became public, the
Sumo Wrestlers stopped cheating.

And they're not for good, they actually
stopped cheating for a year or two

and once people stopped thinking
about it, they went back to it.

But that I think is the answer how
you stopped cheating. Louis Brandeis

said that sunlight was
the best disinfantant.

What keeps us from seeing
corruptions are our illusions

that our economy is a rational system.

A free market, opened to all

The fact is that rigging markets
and matches is good business

If the rigging is hidden from all but a few

In Shinto, the mirror
is an important symbol

reflecting a sense of who we are

In that mirror, the bad
heart is a hidden heart

The pure heart is the
one that hides nothing

Looking at the numbers and
accept what they tell us

is a way of wiping dust
away from the mirror

Hi there boys and girls

this is Captain Kangaroo

Say, I like you to meet a friend of mine

say, you know it's a lot and
lot of fun to have a pet

that you can run, jump
and play with, isn't it?

But did you know there're kids
that cannot run, jump and play?

It's all because a thing called Polio

When I think of bad
historical assumptions about

correlations and causeality, I
think of Polio 100 years ago.

When it was this horrible mystery
that claiming a lot of lives

And it was really scary cuz
it mostly struck children.

And there was a strong line of
resarch that suggested ice-cream

cause polio, that ice-cream
consumption cause Polio.

Here comes Mr. Softy,
the soft ice-cream man.

The reason that correlation
was thought to be causal

was that Polio spiked in the summer time

For reasons, that weren't
really understood, but it did.

And ice-cream sales spiked
in the summer time.

So, these researchers're seeing that
whenever a lot of ice-cream are being sold,

and consumed, there was a lot more Polio.

And that was literally the
beginning of ice-cream prosecution

to try to stomp out Polio.
And it sounds rediculous,

but you see it all the time now -

people try to fight against or build
up something that they're sure

that's connected to something else,
but turns out it just isn't.

We have a crime problem
that is not out of control

-all over the country -I am pro-choice

extremists bombed more than
30 clinics across the country

People like you allows baby...

When I started studying
crimes in the early 1990s,

it was rough at its peak

the highest it's ever been in
the history of United States

and all the experts expect
it to go higher and higher

The warnings are everywhere.

But then, to everyone's
surprise, something happened.

I don't know, I guess you're right

Supposed it'd be better off
never been born at all.

- What did you say? -I said, "I
wish I have never been born."

Homocide rate went up in
half of the nation's cities

(Christmas, 1989) 373 homocides last year

up 65.7% over 1987

Murder is a national problem -

up an average 11% across the country.

In Bucharest tonight, the post
communist leader Nicolae Ceauseascu

and his wife, had been executed.

Pictures of the former communist
dictator lying in state

- excuted by the firing squad
- Crime and violence are now

...the top concerns of many Americans.

You've been given a great gift George.

A chance to see what the world
would be like without you.

As the 1980s drew to a close, law
enforcement experts predicted

that the crime rate that has
been preceeding decades

would continue to rise.

Would be the decade of the mega criminal

There was only one problem...
it didn't happen.

Across America, the crime rate is down.

The FBI has some good news
about crime, it's down.

It's clear the numbers are
dropping, what's not clear is why.

What's behind this dramatic change?

Primarily it's the Police,
the police strategies.

We've incarcerated our criminals
and thus taken out the population.

With those people, who did the crimes.

Experts and officials lined up to offer
explanations for the drop in crime

Community police officers,
better prevention

Their explanation included
more innovative policing,

harsher criminal sentences,
changes in the crack market,

increase gun control, a strong
economy, more police on the streets

But economist Steven Levitt
examined these explanations.

Evaluated the most popular ones.

When you looked at the data carefully,

it's just not clear that they really
have the impact people suspected.

By ananlyzing the reasons most
often cited by those in the press,

Levitt was able to separate
the more likely factors

from the less likely ones

The crime drop explanation most often cited

was that innovative policing strategies

had been introduced to some cities.

NY City, for example, implementeded
sweeping law enforcement changes

from Police Chief Willam
Bratton's ComStat System

to Mayor Rudolph Giuliani's crack
down on small street crime

The reductions in crime that has
been taken place in NY City

are pretty close to miraculous

NY City, had among the
biggest declines in crime

of any city in the country.

So, there's an enormous
amount of fan fair...

...given to the strategies
of Guliani and Bratton.

But crime felt everywhere,

it's hard to find any city in United
States where crime didn't plunge.

And also, crime was down 20-30%
before Gulian ever took office.

So, a number of things make me suspecious

that it was really the Placing Strategies.

The second reason most
cited for the crime drop,

was an increase in reliance on prisons.

We've locked up a million more
americans since the 1990s

There are now 2 millions
americans in prison,

and that's got to reduce crime.

Levitt recognizes that in
prison more people will...

in short term, bring crime rate down.

By my estimate, about 30%
of the decline in crime

can be attributed to the fact
that we got very tough on crime

in terms of locking up criminals.

This is crack cocaine

The 3rd explanation for the crime
drop, most often cited in the press,

were changes in the crack market.

Now experets say, crack cocaine
may finally be on the decline.

The peak of the crack epidemics came
in at the late 80s and the early 90s

At that time, an enormous amount
of the homocide in particular

can be attributed to the crack.

But for various reasons

the amount of violence that has been
associated with the crack trade

really faded.

That's not the move no more

So that can explain 15%
of the decline in crime.

Other possible reasons for the crime
drop examined by Levitt include:

tougher gun laws.

The 1990s economic boom and an
increase in police nation wide.

So Levitt did not entirely discount these

He sees these only account
for a small fraction

of the overall crime drop

There are millions factors
that drive crime,

but how do you determine the
particular competition?

Overall, what Levitt found
from all these reasons

was taken together, they only
explain half of 1990s crime drop.

The other half remained a mystery.

So what happened?

Well, let's remind

to what many Americans may have
seen as irrelevant incident

in a far away place.

When Romanian dictator Nicolae Ceausescu

was executed by his own
people on Christmas Day 1989,

it marked the end of the
brutal totalitarian rein

that has lasted 24 years.

In his earliest days, Ceausescu's
Romania faces struggling economy

and he sought to vastly
increase the workforce.

To achieve this, Ceausescu
outlawed abortion in 1966.

Agents known as the Montrose Police

rounded up women to give pregnancy tests

and attacks the infertiles.

Across Romania, women were
forced to have children

and they could no longer choose
whether it was right to do so.

Romania's birthrate doubled.

But more and more births across the
country were, not surprisingly unwanted.

And result in trouble up bringing.

Of the infants forcibly
born in the first year,

more disenroll school,
suffered more job performance,

and with thus more likely
to become criminals,

than those born of the previous year.

Even controlling for the aids, income,
health and education of the mother

But what do winds in
Romania a long time ago,

have to do with crimes in US in 1990s?

According to Steven Levitt... a lot.

You've been given a great
gift George, a chance to see

what the world would be like without you.

What I believe to be true and
the evidence supports it,

is a hypothesis which many people
find jarring and disturbing.

But nonetheless, I think
it's probably right.

Good evening, in a landmark ruling that
Supreme Court today legalize abortions.

In 1973, in a case called "Roe V. Wade"

the Supreme Cort rules that abortion,
which has been only legal in 5 US states,

would now be legal nation wide.

Precisely the opposiste of
what happened in Romania,

The legalized abortions in 1970s,

was one of the prime reason
why crime felt in the 1990s.

Because the whole generation of
unwanted children were never born,

because of legalization of abortion.

If you fast-forward 20 years

to the point in time when they were
going to be their peak crime ages,

they simply weren't there to do the crime.

You see George, you really
had a wonderful life.

Don't you see what a mistake it
would be to... throw it away?

The trouble, of course, is that
life isn't like the movies.

For so many children who
without "Roe V. Wade"

would have been born in 1973,

their lives might not have
been a wonderful life

that've been born in a loving family,
in yesterday's small town America.

Rather, they'd be a far harder road -

been born into a potentially
unwanted household

in American's crumbling little
cities, or forsaken heartland.

Levitt's conclusion: "As much as
half of the 1990s crime drop",

was an unintended consequence
of Roe V. Wade."

The theory behind it was quite simple,

Unwanted children, have been shown
to be at high risk for crime.

With legalized abortion, fewer
unwanted children were born.

Therefore, the theory would be that there'd
be less crime in 15-20 years later.

When those quahogs reach
their peak crime ages

And the data support that
hypothesis, quite strongly.

If you follow the data,

there were 5 states that legalized
abortions, 3 years before "Roe Vs. Wade"

and about 15 years later,
their crimes begins to fall,

3 years before the rest of the country.

Then if you look at states where
abortion was not just legal,

but is available to people
who wanna get them...

...16, 17 years after "Roe Vs. Wade"

you see a 30% difference

between the states doing a lot of abortions
and ones that are doing very few.

Finally, all of the effect we
see in a in a diverse in crime,

all of that is concentrated among
people under the age of 25.

People young enough to have been
exposed to legalized abortion.

People older than 25,

here's no difference whatsoever

between the high abortion state
and the low abortion states.

And I think in some way that's
the best evidence we have,

that legalized abortions is responsible
for a big chunk of the decline in crime.

Levitt's controversal theory has
provoked strong reactions among critics.

Is he, for example, avocating
abortions as a crime fighting tool.

In no way, would I take this as advocacy
in favor of legalized abortion.

I don't think anyone's opinion about
whether abortion should be legal or not

should be affected by our result.

Some of Levitt's critics suggested that

his theory holds what might have
been classed a racial implications.

He argues though that raising class
has nothing to do with the matter.

That his theory targets no specific group,

other than mothers-to-bes
of all backgrounds.

And since, as Levitt points
out, women who're led to abort

go on to become child bearers consistent
with the general populations.

Levitt's argument could thus
be undertood to suggest that

legalized abortion does not
so much prevent birth,

as delay it.

This turns an unwanted birth by
a too young mother, for example

into a wanted birth by that mother
when she feels more ready.

So, if Levitt is not advocating
abortion as a crime fighting tool,

what is he advocating?

Well, whether one is pro-life,
pro-choice or somewhere in between

there's a meaningful and
today unpeached connection

between giving women the right to choose

and the reduction in crime.

We started offin a normal interview post

and now you're lying down,
swinging a pillow aaround

What... What's going on here?

If I give you a slice of juicy
fruit, will you say whatever I want

No

No?!

Wait, I heard that you'll do
anything for a slice of juicy fruit

No matter how smart you are,

and I kind of think they're pretty smart,

you come up with some incentive scheme
that you think is a perfect one

to enties the behavior you have in mind.

And you send an army of people
with nothing to do all day

but to figure out how to
beat this incentive scheme

- and absolutely it'll be
beaten -Well, tell me about...

...about Amdanda

This is a long story

I'll give you an example, so

We were trying to potty train Amanda

and my wife went books and did
all the things you're told to do

Amanda had been potty trained

and she just decided she wouldn't
use the toilet... anymore.

And this went on for months,
my wife was frusttrated.

And I said, I'm an economist,
I understand I'll take over.

And I got right down on Amanda's
level on my knees and I knew what...

she likes more than anything else,
she's about 3 years old, were MMs.

And I said, "If you go pee pee in the
potty, I'll give you a bag of MMs."

she said,"Right now?", I said "Yeah".

Said, "Ok"; and she hopped on the
potty went, went to the bathroom

I turned to my wife and said, "Let
the economist handle it, you know."

And indeed, for the next couple
of days, it worked to perfection.

And everytime she has to go
bathroom, she announced it.

She went to the bathroom,
we gave her the MMs.

Everything had gone great.

But 3 days later, she said "I
have to go to the bathroom"

She went and took a lot of few
drops, I gave her the MMs

She got off, she said "I have to go again"

She sat down the potty,

taking a few more drops,
I gave her the MMs.

"Got to go again"

Basically, in 3 days she's gone from
someone with no blatter control

to a pro that she can complete
control the flow at a whimp

And had a 3 year old had
basically come up with

a way to beat the incentive
scheme I had developed...

...within 3 days. In a million
years I would never have imagined.

If an economist can't trick a 3
year old for more than 3 days,

What hope does an economist have tricking
the whole country for even 3 hours?

So, that's kind of the beauty of incentives

You don't really know what
works and government think

they know what works and they
spend a huge amount of resources

establishing incentives

and they gonna do all these
things seem to make lots of sense

it sounds really great and may
work out well in some measure

But they're gonna backfire
in so many different ways

That we can't predict yet.

And people will claugh and people will cry.
And that's what incentives are.

CAN A 9TH GRADER BE BRIBED TO SUCCEED?

ITE103

What you guys putting in this?

Get it right over there,
you wanna do it right now.

Right now you stupid ass.

Clear!

It's going

That was nothing

Make another one.

I know I can do good in school but I don't

I have a reputation of bad child

Parents are way too uptight
in kids' business, like...

Where you gonna go? What you doing?
When are you coming home?

It maybe like "Hey you have
homework?" and I'll say "No"

or "I forget my books, I'll
do it in the morning."

- That works? -Ah huh

Gets them off my dick

What's up?

Hopefully, I'll mkae it
to highschool if I fail

I guess I'll try to get a GED
through the millitary or something

I have no clue

ITE104

In the modern economy, not
graduating from highschool,

is like an economic death sentence.

When you talking about highschool kids,

what matters to them is what happens today,

a month from now or 6 months from now.

You have a very forward looking mindset

I think... most kids are dull

In designing incentives to
help kids get through school,

we've got to have that conundrum in mind

The idea was for the University
of Chicago to see if

students could increase their test scores

simply by giving them a financial...
incentive.

If it works for 1 student, then
it's good enough for me because

we have no stake in it financially.

The University of Chicago
is picking up the tab.

Why wouldn't we at least try it?

I'm thinking, it's going to work.

Opportunity - you'll always miss
100% of the shots you don't take.

And, that's my message to the students.

I don't need to put my
degrees up on the wall,

I already have those.

I want them to get those.

How has it been starting a new school?

It's actually not that bad, I like it here

- Yea? -It's really easy -Oh the
classes are really easy? -Oh, yea

Let's see, pull out your report card
and see how you're doing right now.

- So, we can see your
grades -Yea, not that good

Alright, so what do you need to improve on?

Everything

Ok, but you know I'm seeing
grades go up a lot so...

...so you'd probaly wanna know
what to get right, if you...

do meet the monthly achievement standards?!

- Sure -Ok, so open up your folder

Fifty bucks?

Yea, you get the $50 every month
as long as you keep your grades up

Alright

I think a lot of people here are
gonna do their homeworks then

- Yea, what about you, why you?
- $50 can buy a lot ...ah

- It can buy -You know, it
can pay for my skateboards

So then I could get sponsored,
get free clothse and stuffs.

Till I graduate

- How's school today, ok? -Amazing -Good

Kevin came home from
school and says, "Mom ..."

"... if I do really good,
I can get paid for it."

Mom, I could really make money.

I'm like, "Fine, Kevin, go for it."

I said, "And I'll tell you what,
you keep your grades up ..."

"you're gonna get the money...
mom will double it."

Whatever they give you, mom will match it.

- Alright -Then you'll
have double the money.

- If the grades go up -Right

A little bit of bribery? What
parent doesn't do that?!

We all bribed our kids one way or another

- One, two, three, four, five
- Bribery works for my kids

They love to be bribed

- Eight, nine, ten

For 50 cents, I can buy
whatever I want in my household

Oh I forgot this dollar

The closest thing to figurig out
habbits is that incentives matter

Not just financial incentives but
social incentives and moral incentives.

Our goal was to figure out:

Can we cheaply and quickly
move the needle at a school?

Can we get kids to achieve
more as quickly as possible

with spending very little money.

There are 900 freshmen in our experiment,

At the end of every month,
we hold a payout event

where all kids who got all Cs
or above receive $50 in cash.

In addition, those who quality
are also elegible for lottery,

where they can win $500.

To win the money,

They have to have no more
than 1 unexcused absence

No all day suspensions

And all your grades at the end of
the month have to be a C or higher

It's great to give them
this financial reward,

but it's also about having
a lot of fanfair around it

Giving them this big checque,
sending them home in a Hummer limo.

You think, there's
definitely a limo effect.

That is so cool

Are you serious?! They got to ride in it?!

Aw, that is so awsome!

Oh My God! This is awsome!

Oh yes, yes, you're getting
straight As from me.

Yes!

There's lot of things
I'd do for money I mean

I work all year round

Hi, I'm a representative of...

we charge $3 for a walkway
and $5 for a driveway

would you like to hire us
for our services today?

Hook, line, and sinker

They say money doesn't buy happiness,

and I agree but I disagree.

Depends how you look at it,

Because when they say money
cannot buy happiness,

they're saying materials things
cannot make a person happy.

Wanna bet?

Okay, BPL083, unfortunate that person
did not meet the standards this month

we cannot give them the money.

You know what you need
to do next month, right?

- Yea -So you think you'll be meeting
the standards next month? -Oh yea

- Alright -I took a look into the
limo thing and I was like...

Oh, you've seen the limosine outside?

It was awsome!

The lights, the way it was layed out...

Take us home, Jekins...
it's gonna be so cool!

These are my halls! These are my halls!

Cuz I'm a King that's my last name.

The King~

-5 or 7 of prime, so that's... -Write it!

- Show your work

- 5, you can't break down 5
because it is a prime number

Show your work... I need you to... do

- I'm gonna do 7 through 12
- No, I said 1 through 6

You don't get to pick

It's really important for me
for him to finish school,

because I didn't.

He's very intelligent, he needs to focus.

They got to find something
to get these kids

into going to school and
get their grades up.

Hello?

Hi, my name is Eliah, I'm calling on
behalf of the Chicago High School

Is Guela Lupaia available?

Is Hector available?

Is Mark available?

This is a message for Jessica Richardson,

wanted to congratulate her on meeting
the monthly achievement this month

so she's eligible to win $500

And also, just let you know to have her
keep an eye on her math and biology grades

cuz they're on a C right now.

Hi, this is Sally Sladoth from
the University of Chicago,

Is Kevin Muncy there?

Hi this is Kevin

Hi Kevin, I'm looking at your grades,

and it looks like you need
to bring some of them up,

are you doing something to work
on bringing up your grades?

I'm not gonna lie, I haven't
done every assignment, so far

So are you going to your teachers and

ask if you can make up
the missing assignments?

Ah yeah, they're actually
making a list for me right now.

- That's great, so you gonna
try to make those up -Yea

Cuz the thing is if you can
trun in missing assignments,

you can bring up the grade a lot.

Because you go from having no
credit for the assignment,

to getting some credit
or even a lot of credit

- that'll make your grades
bounce up a lot. -Yea

- So, you going to get
the $50 for this month?

- Are you gonna be doing your best? -Yea

Alright, that's what I like to hear

- Alright, take care, have a good day.
- Alright, you too, bye. -Bye

Huh, what? what? what? what?

Go duct tape him.

Little drawing over here, chromosomal
♪21, down syndrome are clear

So, if you have normal splitting,

this is what happens, we're
making sperm here...

- Mr. Garshorn, can you
Tyler come help me? -Sure

You just wanna copy Lindsey's?

No, just tell her to come back here.

Lindsey

Do you have that?

Congratulations, you met the standards

Congratulations, you get
the $50 this month.

- Unfortunately, you didn't meet
the standards this month -Great

It's just on the grey category,
you need to bring up these...

grades to... to be passing

So, let's take a look here...
Algebra you're passing that's good

So, what's going on in
Biology and World History?

Are you missing assignments?

His history teacher said he
should be in his honor class

but the simple fact that he's not doing
the work, that's why he's not there.

Have to do the work.

The trouble between me and my
mom is mostly about homework.

Because, the way it is with her she's
always "When I was in school..."

...we have homework everyday."

And I'm trying to get her to
understand it's 21st century.

That was then and it is now.

Teachers are now more lenient,
and no offence, care less...

Ok, so what do we have?

I think the results are great this month,

where you see the control at 28,

then all the treatment at 36-38

So, that seems great to me, you know...

When you go from 28-37,

- Right -I mean you're talking about...

...close to a 30% increase right?

So, seems like we are
taking all the D kids to C

- and we're not doing anything
for the E kids -Right

The question is the kids
moved from D to C this year,

are they gonna have a better life?

- Right -I don't think we've the answer
to that, overtime we'll find out...

But I've definitely been
surprised by how important...

...how well the parents
groups are doing that...

...parents still make a difference
in 9th grades it looks like.

Mom, I took a quiz on this book

the Maken TerryBerry book,
I took a quiz on that

Did you read the book?

I read the book

I read the book, I read the
book, I read the book but I...

- Did you READ the book? -Yes!

Cuz we have to search and
read to find the answers

we have to read the book
to find the answers

So, stop

Did you read the book or you
just skim over the book?

...to find the answer to the
question that you were looking for?

Because, there's a difference

We read it as a class, but
when we took the test...

he gives out the page and we
have to look for the answers.

Did you read the book without the class?

Did you read the book from cover to cover?

- Not from cover to cover -So,
you didn't read the book

- We have... -You didn't read the book!

- We didn't... -You didn't read the book

You didn't read the book
from cover to cover,

outside of class, with no help,
no instructions from your teacher

along with your classmate,
you didn't read the book

that's why you failed the test.

Look, I made a tattoo gun out of toothbrush

and I was giving myself a tattoo in class

- You have a tattoo? -I'm
giving it to myself

I only did like a little bit

I got to do it a lot better

I can't let them see cuz I'll
get into trouble, but...

I made it out of toothbrush,
and then just turn it on

I made it out of guitar string

I don't think I'll take money
for giving up my social life

I wanna be the class clown

I'm doing better cuz I went up 6% to...
almost a D

He always likes to be the class clown,

always likes get the laughing;
impressing everybody around him

That could be his incentive

But you'd think that...

to impress everybody around you,
your grade will be with that too.

He's got something in the mail that
showed the list of all his grades

E, E, E, E, E...

and I said, oh he's enjoying 9th
grade he's doing it again, so...

Now what I need to do, is...

...whenever he asks me for money
now, he's not gonna get it.

End of story.

Yea. when the skateboard running
out of wheels or getting bad...

Well then, just grinding them down,
or hit the books or soemthing

Urail, what does it mean to
say a genotype is homozygous

- When all the "aline" are the same
- When all of the Alios are the same

This is my last chance to win $500

I'm at the line, I'm splitting...
splitting a hair.

My brain's been going up and down. There's
always something that'd distract me.

You know what I mean?!

What's distracting me was...
trying to be cool...

...trying to keep up with
the Johnsons basically.

ITE103

Congratulations, you made the standard
achivement for the last month.

So, here's your report
card and the bracelet.

Here's the front and here's the back.

Congratulations

Great grades.

If I fail, I'm done, I'm dropping out.

Army, marines, coast guard, go to Iraq
or something like that. I've no clue.

- Urail King -Yes!

Take us home, Jekins

What are the final results are like?

Our program is getting 35-50%
more students to pass 9th grade.

5-7% boost in 9th grade passing rates.

We sure expect a lot
higher rates than that.

We hope for a lot higher rates than that.

If we give them $50k...
to pass the 9th grade...

what share do you think would pass?

Would we move 10% of the kids?
20% of the kids?

All of them?

I don't know

I think we need to, attack the
problem at a... much younger age...

the dollar will be better spent
during the earlier years

So what are we going to do next year?

What about preschool, did
they find a preschool yet?

Yea, we've got a few perschools
lined up and they seem excited.

So, we're talking about preschoolers...

are we talking about taking parenting
out of the hands of parents?

Or teaching the parents how to parent?
Or both?

It's a little bit of both.

That could be fun.

The way I see it, learning is like a virus.

A virus that most adolesents
don't want to catch...

...until later on in life.

Next year, I'm gonna be a sophomore.

I'm gonna tell you, I'm doing
great and I'm getting As and Bs.

Next year when I'm gonna be a sophomore.

If not As and Bs then straight Bs...
or Bs and Cs.

Hey, that's difficult, that's
not as easy as it looks.

I can promise you milk
and cookies, but if...

...the oven is broken then
you just gonna get milk.

ITE104

Our incentives, unlike everyone
else's, are to be honest...

If we build our reputation on, we're honest
about this issue, and other issues...

...then people will believe
us about everything.

The worst thing we could do, the only
way we can ruin our reputation...

...is by starting to take sides and fights.

This peculiar beast, which actually has the
right incentives, you just seek the truth.

And not have an agenda.

So, I don't think, anything we've ever
written or thought is gonna save...

any lives really, or... make people
better or smarter anyway. But...

...we kind of give people permission to
challenge conventional wisdom sometimes...

And ask a different kind
of questions entirely...

and a lot of times the sort of
questions you ask his children,

and ah, people kind of chuckle at you.

But once in a while, they
turn out to be rather good.

The problem is, as you get older, you ask
them as adults in a meeting or friends,

they'll laugh at you hard
and you stop entirely.

And we just kind of keep doing it.

We kind of say, what if this thing
everybody think is so really isn't.

What if that didn't cause
this, what if this cause it?

I think that's just need to be a lot more
permission for people to think like that

Total bs, was't it?

-=End of movie=-