Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:00,000 --> 00:00:01,230
Heat.
2
00:00:01,230 --> 00:00:01,730
[Applause]
3
00:00:01,730 --> 00:00:02,530
[Music]
4
00:00:02,530 --> 00:00:06,430
[Applause]
5
00:00:07,080 --> 00:00:11,360
[Music]
6
00:00:11,360 --> 00:00:14,480
[Applause]
7
00:00:14,719 --> 00:00:17,719
Heat.
8
00:00:22,240 --> 00:00:24,340
Heat.
9
00:00:24,340 --> 00:00:28,609
[Music]
10
00:00:36,530 --> 00:00:43,760
[Music]
11
00:00:43,760 --> 00:00:46,760
Hey, heat. Hey, heat.
12
00:00:47,110 --> 00:00:59,199
[Music]
13
00:00:59,199 --> 00:01:00,380
Heat.
14
00:01:00,380 --> 00:01:08,609
[Music]
15
00:01:09,680 --> 00:01:11,260
Hey, heat. Hey, heat.
16
00:01:11,260 --> 00:01:25,099
[Music]
17
00:01:34,720 --> 00:01:37,799
Heat. Hey, heat. Hey, heat.
18
00:01:47,760 --> 00:01:50,979
[Applause]
19
00:01:51,680 --> 00:01:56,240
Ladies and gentlemen, how's it going?
20
00:01:56,240 --> 00:01:57,439
Bear with me for a moment. I'm
21
00:01:57,439 --> 00:02:00,399
absolutely terrible at this, but
22
00:02:00,399 --> 00:02:02,479
we're going to try and make it work. So,
23
00:02:02,479 --> 00:02:04,399
everyone, this is a business stream. I
24
00:02:04,399 --> 00:02:06,159
see the crypto questions coming in. I'm
25
00:02:06,159 --> 00:02:07,520
not going to address those. I'm going to
26
00:02:07,520 --> 00:02:10,800
act like you're not there. Usually
27
00:02:10,800 --> 00:02:13,120
every few Where did the Where did this
28
00:02:13,120 --> 00:02:14,560
peach music go? It was getting me in a
29
00:02:14,560 --> 00:02:16,480
vibe. What was this thing doing right
30
00:02:16,480 --> 00:02:18,640
here?
31
00:02:18,640 --> 00:02:20,560
Yeah, there. There it goes. There it
32
00:02:20,560 --> 00:02:22,400
goes. Does it stop playing? I don't like
33
00:02:22,400 --> 00:02:24,400
that. It's first time running a stream
34
00:02:24,400 --> 00:02:26,480
with all this stuff going on. Anyways,
35
00:02:26,480 --> 00:02:28,879
turns off again. We're fine. So, usually
36
00:02:28,879 --> 00:02:31,040
at Hyros every few weeks, I like to sit
37
00:02:31,040 --> 00:02:32,319
down with all of our customers and
38
00:02:32,319 --> 00:02:33,840
answer any business questions they have,
39
00:02:33,840 --> 00:02:36,480
ads, regardless of whatever they want to
40
00:02:36,480 --> 00:02:38,000
talk about. We can talk business, we can
41
00:02:38,000 --> 00:02:40,000
talk hiring, we can talk whatever the
42
00:02:40,000 --> 00:02:41,599
hell you guys want to talk about. But
43
00:02:41,599 --> 00:02:42,800
what I'm going to be doing on this
44
00:02:42,800 --> 00:02:44,160
stream is answering any questions you
45
00:02:44,160 --> 00:02:45,360
guys have and we're just going to kind
46
00:02:45,360 --> 00:02:46,720
of shoot the [ __ ] and hang out. We'll
47
00:02:46,720 --> 00:02:48,319
see if it works. If this goes terrible
48
00:02:48,319 --> 00:02:49,599
and everybody starts flooding with
49
00:02:49,599 --> 00:02:51,280
crypto questions, we just won't do it
50
00:02:51,280 --> 00:02:52,959
again on the business channel. So, I'm
51
00:02:52,959 --> 00:02:54,480
going to go through questions and there
52
00:02:54,480 --> 00:02:57,680
we go. Someone said lower the music.
53
00:02:57,680 --> 00:03:01,879
There you go. It's lowered.
54
00:03:02,080 --> 00:03:03,280
All right. So, let's see what we got
55
00:03:03,280 --> 00:03:05,040
going on here. I'm just gonna I'm gonna
56
00:03:05,040 --> 00:03:07,280
stop playing with the music right now.
57
00:03:07,280 --> 00:03:09,280
We'll get it going. Someone said, "Fuck
58
00:03:09,280 --> 00:03:11,040
best YouTube ever." Yes, I do have the
59
00:03:11,040 --> 00:03:14,760
best YouTubes ever.
60
00:03:15,440 --> 00:03:17,200
So, what do you what do I think there?
61
00:03:17,200 --> 00:03:18,480
We'll just start with random ass
62
00:03:18,480 --> 00:03:19,680
questions. What do I think about vending
63
00:03:19,680 --> 00:03:22,239
machine businesses? I don't [ __ ] I have
64
00:03:22,239 --> 00:03:24,319
no idea. I've never met anyone that runs
65
00:03:24,319 --> 00:03:26,080
a vending machine business and I've
66
00:03:26,080 --> 00:03:28,319
never uh participated in a vending
67
00:03:28,319 --> 00:03:30,720
machine business and I have no clue how
68
00:03:30,720 --> 00:03:32,400
they work. So, the first answer of the
69
00:03:32,400 --> 00:03:34,239
day is I have absolutely no idea how
70
00:03:34,239 --> 00:03:36,799
they make that business model work. So,
71
00:03:36,799 --> 00:03:40,799
pretty helpful so far, right?
72
00:03:40,799 --> 00:03:44,080
Uh Danny C says diapers. Cool. Yes,
73
00:03:44,080 --> 00:03:46,480
there we go. Someone said 99% of us are
74
00:03:46,480 --> 00:03:47,760
here from crypto. I think you
75
00:03:47,760 --> 00:03:49,440
underestimate just how many customers
76
00:03:49,440 --> 00:03:51,920
Hyros and how many people actually come
77
00:03:51,920 --> 00:03:55,840
to my serious business channel.
78
00:03:55,840 --> 00:03:57,280
Ganov says, "Loved your part in
79
00:03:57,280 --> 00:03:59,360
Himoszi's book launch." Yeah, that that
80
00:03:59,360 --> 00:04:00,799
was pretty cool. You the whole entire
81
00:04:00,799 --> 00:04:02,560
setup that Alex had, the whole entire
82
00:04:02,560 --> 00:04:03,680
studio and everything. I was really
83
00:04:03,680 --> 00:04:05,120
nervous the entire time because I just
84
00:04:05,120 --> 00:04:07,280
went in and it's just zero to presenting
85
00:04:07,280 --> 00:04:09,439
in front of 35,000 people and like
86
00:04:09,439 --> 00:04:11,200
Alex's big moment. So, it was a little
87
00:04:11,200 --> 00:04:14,000
nerve-wracking, but it was fun. It was
88
00:04:14,000 --> 00:04:15,920
fun. Alex has come a very long way. It
89
00:04:15,920 --> 00:04:17,120
was awesome to be there for him on his
90
00:04:17,120 --> 00:04:19,280
big day.
91
00:04:19,280 --> 00:04:20,720
Samo says, "Should I focus on
92
00:04:20,720 --> 00:04:22,400
copywriting skills as step one to
93
00:04:22,400 --> 00:04:24,000
building the right skill set for online
94
00:04:24,000 --> 00:04:25,919
businesses?"
95
00:04:25,919 --> 00:04:28,320
Uh, it depends on what you're doing,
96
00:04:28,320 --> 00:04:29,840
dude. So, like, of course, you need to
97
00:04:29,840 --> 00:04:32,000
be able to sell stuff online. I would
98
00:04:32,000 --> 00:04:33,759
focus more on creating a product and
99
00:04:33,759 --> 00:04:36,400
service. Now, when you build any
100
00:04:36,400 --> 00:04:38,720
business or product or service, you're
101
00:04:38,720 --> 00:04:42,080
naturally going to
102
00:04:42,080 --> 00:04:43,840
be working on your copywriting the
103
00:04:43,840 --> 00:04:45,280
entire time. And what's going to happen,
104
00:04:45,280 --> 00:04:46,560
let's say you try to sell something on
105
00:04:46,560 --> 00:04:48,320
Fiverr or you make like a website where
106
00:04:48,320 --> 00:04:49,919
you're selling [ __ ] to local businesses
107
00:04:49,919 --> 00:04:52,960
or something like that,
108
00:04:52,960 --> 00:04:54,479
you're naturally going to want to get
109
00:04:54,479 --> 00:04:55,840
more customers and you're going to be
110
00:04:55,840 --> 00:04:57,280
kind of peevey that people come to your
111
00:04:57,280 --> 00:04:58,400
website and don't buy. So, you're going
112
00:04:58,400 --> 00:05:00,400
to naturally study up on copywriting and
113
00:05:00,400 --> 00:05:01,840
whatnot. It sounds like from your
114
00:05:01,840 --> 00:05:04,000
question not to hate on you or poop on
115
00:05:04,000 --> 00:05:05,919
you at all. It sounds like you're trying
116
00:05:05,919 --> 00:05:07,280
to study copywriting instead of just
117
00:05:07,280 --> 00:05:08,880
going and trying to start a business or
118
00:05:08,880 --> 00:05:10,720
find some way to make money. You have to
119
00:05:10,720 --> 00:05:11,919
actually take action and do the things
120
00:05:11,919 --> 00:05:12,880
that are going to make money. And
121
00:05:12,880 --> 00:05:14,479
copyrightiting itself doesn't make
122
00:05:14,479 --> 00:05:16,080
money. It's a great way to procrastinate
123
00:05:16,080 --> 00:05:18,400
about making money though. So those are
124
00:05:18,400 --> 00:05:22,280
two answers to that question.
125
00:05:23,520 --> 00:05:24,880
Why would you recommend a beginner start
126
00:05:24,880 --> 00:05:26,080
out with a product? Because if you're a
127
00:05:26,080 --> 00:05:28,240
beginner, you're not going to make any
128
00:05:28,240 --> 00:05:30,320
[ __ ] money anyways. And the way you
129
00:05:30,320 --> 00:05:32,720
make money in business is you have to
130
00:05:32,720 --> 00:05:34,320
get good enough at making products and
131
00:05:34,320 --> 00:05:37,199
selling products or making a service uh
132
00:05:37,199 --> 00:05:38,479
making something to sell and then
133
00:05:38,479 --> 00:05:40,960
selling it. And so if you're a beginner,
134
00:05:40,960 --> 00:05:42,479
you don't just start by like if I want
135
00:05:42,479 --> 00:05:44,240
to learn how to play guitar, I don't go
136
00:05:44,240 --> 00:05:46,880
and study guitar like through a book or
137
00:05:46,880 --> 00:05:50,400
I don't just like go and and and just
138
00:05:50,400 --> 00:05:52,479
learn one line of scales and just focus
139
00:05:52,479 --> 00:05:54,240
on that. You have to actually go and try
140
00:05:54,240 --> 00:05:55,600
to play a song. You have to go and try
141
00:05:55,600 --> 00:05:57,039
and actually play notes and put things
142
00:05:57,039 --> 00:05:59,280
together and mess up. And when you pick
143
00:05:59,280 --> 00:06:00,720
up guitar, for example, you're not going
144
00:06:00,720 --> 00:06:02,960
to be able to play anything
145
00:06:02,960 --> 00:06:04,560
coherent literally if you're trying to
146
00:06:04,560 --> 00:06:06,080
play anything cool for like the first
147
00:06:06,080 --> 00:06:07,680
year. And so that's the same thing if
148
00:06:07,680 --> 00:06:08,639
you're a beginner. So, if you're
149
00:06:08,639 --> 00:06:09,759
beginner, like people like, "Well, I'm
150
00:06:09,759 --> 00:06:10,880
not ready to do this because I'm a
151
00:06:10,880 --> 00:06:12,479
beginner." Like, how the [ __ ] are you
152
00:06:12,479 --> 00:06:13,520
going to learn? If you want to learn how
153
00:06:13,520 --> 00:06:14,720
to play football, you want to play
154
00:06:14,720 --> 00:06:15,840
quarterback, you're going to have to go
155
00:06:15,840 --> 00:06:17,600
on the field and just [ __ ] it up for a
156
00:06:17,600 --> 00:06:20,479
little bit. So, if you're beginner,
157
00:06:20,479 --> 00:06:22,400
that's why I would say go make a product
158
00:06:22,400 --> 00:06:23,360
because that's how you're going to make
159
00:06:23,360 --> 00:06:24,560
money in the long term. There's no
160
00:06:24,560 --> 00:06:26,160
reason to delay it. Just go jump in the
161
00:06:26,160 --> 00:06:29,400
deep end.
162
00:06:29,520 --> 00:06:31,440
What would I do if I was 18? I would not
163
00:06:31,440 --> 00:06:33,600
go to college. First things first, do
164
00:06:33,600 --> 00:06:35,840
not go to college. Two, I would get my
165
00:06:35,840 --> 00:06:37,919
cost of living down extremely cheap. If
166
00:06:37,919 --> 00:06:39,280
you live in America, I would move to a
167
00:06:39,280 --> 00:06:40,880
college town and bunk up with four or
168
00:06:40,880 --> 00:06:43,600
five other dudes in a college town
169
00:06:43,600 --> 00:06:44,720
house, which is going to get you
170
00:06:44,720 --> 00:06:47,280
extremely cheap rent. Extremely cheap
171
00:06:47,280 --> 00:06:49,039
rent. Then I would get a computer. I
172
00:06:49,039 --> 00:06:52,080
would get a job at a bar or some local
173
00:06:52,080 --> 00:06:54,160
area job. And I would spend all my free
174
00:06:54,160 --> 00:06:55,520
time learning how to build and make
175
00:06:55,520 --> 00:06:58,240
money, whether it's building a career of
176
00:06:58,240 --> 00:06:59,599
whatever you want to do. You can make a
177
00:06:59,599 --> 00:07:01,120
lot of money being an employee. By the
178
00:07:01,120 --> 00:07:02,639
way, I'm not here to tell anybody that
179
00:07:02,639 --> 00:07:04,560
you have to be an entrepreneur. Okay?
180
00:07:04,560 --> 00:07:06,000
That's what every other channel does. I
181
00:07:06,000 --> 00:07:07,520
think that's kind of silly, but you're
182
00:07:07,520 --> 00:07:08,800
just going to work on your trade and
183
00:07:08,800 --> 00:07:09,919
your craft, whether that's being an
184
00:07:09,919 --> 00:07:13,120
entrepreneur or for example a
185
00:07:13,120 --> 00:07:14,960
whatever role in employment you want to
186
00:07:14,960 --> 00:07:17,759
do. And I think if you do that for four
187
00:07:17,759 --> 00:07:20,319
years instead of going to college,
188
00:07:20,319 --> 00:07:21,680
you're going to be very good at what
189
00:07:21,680 --> 00:07:23,440
you're trying to do in four years and
190
00:07:23,440 --> 00:07:24,720
you're going to make a lot of money. or
191
00:07:24,720 --> 00:07:27,360
at least I think an 18-year-old if you
192
00:07:27,360 --> 00:07:29,120
spent four years learning some trade or
193
00:07:29,120 --> 00:07:31,520
craft,
194
00:07:31,520 --> 00:07:32,880
whatever it is. I think you can get to
195
00:07:32,880 --> 00:07:35,120
six figures by the time you're 22 if
196
00:07:35,120 --> 00:07:36,479
much faster than going to college. You
197
00:07:36,479 --> 00:07:37,840
get out and you're masculine in debt.
198
00:07:37,840 --> 00:07:40,000
So,
199
00:07:40,000 --> 00:07:41,759
if I drive to Austin, can we get
200
00:07:41,759 --> 00:07:43,759
Chipotle? I don't live in Austin
201
00:07:43,759 --> 00:07:45,360
anymore. Nobody knows where I live now.
202
00:07:45,360 --> 00:07:48,240
I kind of like it. Uh I don't eat
203
00:07:48,240 --> 00:07:50,080
Chipotle either. It's It's just not
204
00:07:50,080 --> 00:07:51,919
worth it. It's not worth it. There's too
205
00:07:51,919 --> 00:07:53,440
many calories in the burritos and you
206
00:07:53,440 --> 00:07:55,759
can't get enough volume. Like beans and
207
00:07:55,759 --> 00:07:59,360
meat and steak, it's very it's very high
208
00:07:59,360 --> 00:08:01,599
calor cal caloric for the for what you
209
00:08:01,599 --> 00:08:02,720
eat. So if you just eat like a little
210
00:08:02,720 --> 00:08:04,080
bit of it, it has a lot of calories in.
211
00:08:04,080 --> 00:08:06,240
I don't like that. What I like to do is
212
00:08:06,240 --> 00:08:08,879
I like to find very low calorie high
213
00:08:08,879 --> 00:08:10,400
volume food and then eat it till I'm
214
00:08:10,400 --> 00:08:12,000
literally about to throw up and sick.
215
00:08:12,000 --> 00:08:14,560
That's my secret to staying thin and
216
00:08:14,560 --> 00:08:16,240
enjoying my food. So I like love
217
00:08:16,240 --> 00:08:18,479
broccoli with like no calorie cheese
218
00:08:18,479 --> 00:08:20,560
sauce. That's what I'm kind of into. Or
219
00:08:20,560 --> 00:08:22,879
I make like this this ice cream in a
220
00:08:22,879 --> 00:08:24,319
blender and you can make like a jug of
221
00:08:24,319 --> 00:08:26,479
it this big and it's only 300 calories
222
00:08:26,479 --> 00:08:27,840
and you can just eat it till you throw
223
00:08:27,840 --> 00:08:30,160
up. It tastes delicious, too. That's
224
00:08:30,160 --> 00:08:32,159
kind of my spiel. I'd explain why I
225
00:08:32,159 --> 00:08:33,519
don't like Chipotle. I think Chipotle
226
00:08:33,519 --> 00:08:35,519
tastes great. I really like Chipotle.
227
00:08:35,519 --> 00:08:37,680
It's just not worth it. Downing 1500
228
00:08:37,680 --> 00:08:39,760
calories at once and then being full
229
00:08:39,760 --> 00:08:41,279
three hours later just doesn't doesn't
230
00:08:41,279 --> 00:08:44,599
work for me.
231
00:08:45,600 --> 00:08:47,279
Glicker says, "How do you maximize your
232
00:08:47,279 --> 00:08:48,959
time?" I mean, I wouldn't really
233
00:08:48,959 --> 00:08:51,680
consider myself to be a time maximist.
234
00:08:51,680 --> 00:08:52,880
If you watch like a lot of the other
235
00:08:52,880 --> 00:08:54,880
entrepreneurs on YouTube for they're
236
00:08:54,880 --> 00:08:56,160
always talking about time management and
237
00:08:56,160 --> 00:08:57,279
how efficient they are. I don't think
238
00:08:57,279 --> 00:08:59,519
I'm one of those things.
239
00:08:59,519 --> 00:09:01,920
I think the best way to maximize time is
240
00:09:01,920 --> 00:09:03,440
there's the obvious [ __ ] things you
241
00:09:03,440 --> 00:09:06,160
can do, which is be super disciplined,
242
00:09:06,160 --> 00:09:07,920
set one of those clocks, block out all
243
00:09:07,920 --> 00:09:10,080
the distractions. For example, if I'm in
244
00:09:10,080 --> 00:09:13,200
serious work mode, I'll have Twitter and
245
00:09:13,200 --> 00:09:14,880
any distraction like that blocked on my
246
00:09:14,880 --> 00:09:16,240
computer. I can't use it. and you can
247
00:09:16,240 --> 00:09:18,480
use a little time swatch to set work
248
00:09:18,480 --> 00:09:20,240
oriented tasks and then stick to them
249
00:09:20,240 --> 00:09:21,440
and go through your schedule with
250
00:09:21,440 --> 00:09:23,200
extreme discipline. I don't do that. I'm
251
00:09:23,200 --> 00:09:26,000
kind of willy-nilly about work and I sit
252
00:09:26,000 --> 00:09:27,519
down and I wake up at 3:00 a.m. every
253
00:09:27,519 --> 00:09:29,360
single day or 2 a.m. whenever I get up
254
00:09:29,360 --> 00:09:30,959
and I just do the same exact thing every
255
00:09:30,959 --> 00:09:32,160
single day and I try to do all my
256
00:09:32,160 --> 00:09:34,640
creative work in the morning from 2 a.m.
257
00:09:34,640 --> 00:09:38,560
to 56 a.m. as best I can without
258
00:09:38,560 --> 00:09:40,160
distractions, which means Twitter and
259
00:09:40,160 --> 00:09:41,839
all that kind of stuff. And then I just
260
00:09:41,839 --> 00:09:43,839
kind of freestyle it for the rest of the
261
00:09:43,839 --> 00:09:45,680
day.
262
00:09:45,680 --> 00:09:47,200
the the best way to maximize your time
263
00:09:47,200 --> 00:09:48,640
too is just make sure you're not doing
264
00:09:48,640 --> 00:09:50,959
stupid [ __ ] Like the key to doing well
265
00:09:50,959 --> 00:09:53,120
in anything
266
00:09:53,120 --> 00:09:56,440
and succeeding
267
00:09:57,200 --> 00:09:58,720
at your goal of being maximum efficient
268
00:09:58,720 --> 00:10:00,240
or making maximum money or anything is
269
00:10:00,240 --> 00:10:03,200
is mostly just to not do stupid [ __ ] So
270
00:10:03,200 --> 00:10:05,120
if you're not maximizing your time, it's
271
00:10:05,120 --> 00:10:06,080
probably because the time is going
272
00:10:06,080 --> 00:10:07,600
somewhere else. So document where it's
273
00:10:07,600 --> 00:10:09,440
going and what you're wasting time on
274
00:10:09,440 --> 00:10:10,800
and just stop doing those things and
275
00:10:10,800 --> 00:10:12,399
you'll be 10 times more efficient.
276
00:10:12,399 --> 00:10:14,720
There's all sorts of little patterns and
277
00:10:14,720 --> 00:10:16,480
like that clock thing I mentioned or
278
00:10:16,480 --> 00:10:17,839
little mental haikus you can tell
279
00:10:17,839 --> 00:10:19,600
yourself to be more focused and
280
00:10:19,600 --> 00:10:21,120
disciplined with your time. But the
281
00:10:21,120 --> 00:10:22,399
thing you're going to get the most ROI
282
00:10:22,399 --> 00:10:24,160
from is just not doing the stupid [ __ ]
283
00:10:24,160 --> 00:10:25,519
and removing all the stuff that's
284
00:10:25,519 --> 00:10:27,040
distracting you. So if you have a TV in
285
00:10:27,040 --> 00:10:30,240
your house like when when I was um
286
00:10:30,240 --> 00:10:31,839
building high originally I didn't have a
287
00:10:31,839 --> 00:10:34,399
TV in my house. Uh so I stopped watching
288
00:10:34,399 --> 00:10:37,040
TV. And if you're always on social media
289
00:10:37,040 --> 00:10:38,800
like block all that [ __ ] If you play
290
00:10:38,800 --> 00:10:41,680
video games smash your Xbox. These
291
00:10:41,680 --> 00:10:43,120
simple little things right here nobody
292
00:10:43,120 --> 00:10:44,399
thinks about and they always look for
293
00:10:44,399 --> 00:10:46,640
these big complicated complex solutions
294
00:10:46,640 --> 00:10:48,399
that sound cool on the internet. The
295
00:10:48,399 --> 00:10:49,839
solution is just removal most of the
296
00:10:49,839 --> 00:10:52,839
time.
297
00:10:55,839 --> 00:10:57,040
So you said there's so many people that
298
00:10:57,040 --> 00:10:58,560
want to do online businesses. There more
299
00:10:58,560 --> 00:11:00,320
opportunities in physical services
300
00:11:00,320 --> 00:11:02,399
businesses now.
301
00:11:02,399 --> 00:11:03,760
I don't know. I've never done a physical
302
00:11:03,760 --> 00:11:05,680
service business. But just because a lot
303
00:11:05,680 --> 00:11:06,720
of people want to build online
304
00:11:06,720 --> 00:11:08,079
businesses doesn't mean like it's
305
00:11:08,079 --> 00:11:09,600
oversaturated to the point you can't do
306
00:11:09,600 --> 00:11:11,519
it. I'm not telling you even to really
307
00:11:11,519 --> 00:11:13,040
start an online business. Like what I
308
00:11:13,040 --> 00:11:14,320
consider an online business is where you
309
00:11:14,320 --> 00:11:17,440
have employees and you're building some
310
00:11:17,440 --> 00:11:19,200
type of software or e-commerce business
311
00:11:19,200 --> 00:11:20,480
or something that involves maybe like
312
00:11:20,480 --> 00:11:23,920
four or five people. It's really simple
313
00:11:23,920 --> 00:11:28,560
to build a 100 200k per year job. Let me
314
00:11:28,560 --> 00:11:29,920
explain what I mean by job. So for
315
00:11:29,920 --> 00:11:32,079
example, when I got out of the military,
316
00:11:32,079 --> 00:11:35,440
I did SEO work for local businesses. And
317
00:11:35,440 --> 00:11:36,880
I don't really consider that a business.
318
00:11:36,880 --> 00:11:38,640
I was basically almost doing like I was
319
00:11:38,640 --> 00:11:40,959
I was selling my time. And so I was an
320
00:11:40,959 --> 00:11:43,839
employee a minor employee to all these
321
00:11:43,839 --> 00:11:45,600
businesses. And so when you're working
322
00:11:45,600 --> 00:11:48,399
at like Fiverr or whatever, there's ways
323
00:11:48,399 --> 00:11:50,640
you can improve your skill set at
324
00:11:50,640 --> 00:11:52,720
something and then sell your time
325
00:11:52,720 --> 00:11:54,560
independently. So when you work for a
326
00:11:54,560 --> 00:11:55,839
business, you're selling your time to
327
00:11:55,839 --> 00:11:59,040
the business. That's for a rate. Usually
328
00:11:59,040 --> 00:12:01,600
if you're good at optimizing your skills
329
00:12:01,600 --> 00:12:03,279
and then selling yourself, you can
330
00:12:03,279 --> 00:12:05,120
optimize and sell your time to
331
00:12:05,120 --> 00:12:06,880
businesses individually. multiple
332
00:12:06,880 --> 00:12:09,279
businesses at much better rates. So, for
333
00:12:09,279 --> 00:12:10,880
example, if I was doing SEO at a
334
00:12:10,880 --> 00:12:12,079
marketing agency, they'd probably back
335
00:12:12,079 --> 00:12:14,000
then be paying me like 30 bucks an hour.
336
00:12:14,000 --> 00:12:15,440
If I was doing it for business and
337
00:12:15,440 --> 00:12:17,040
selling my own time, with the hours I
338
00:12:17,040 --> 00:12:18,399
put into the businesses, I was making
339
00:12:18,399 --> 00:12:20,959
like 10020 bucks an hour for each time I
340
00:12:20,959 --> 00:12:23,920
for the time I put in. So, I wouldn't
341
00:12:23,920 --> 00:12:25,519
consider anything super saturated
342
00:12:25,519 --> 00:12:26,800
because you won't always be able to do
343
00:12:26,800 --> 00:12:27,839
that. There will always be people
344
00:12:27,839 --> 00:12:30,639
willing to buy your time if you're good
345
00:12:30,639 --> 00:12:32,160
at what you do. So, just seek being good
346
00:12:32,160 --> 00:12:34,639
at what you do. Most people are not.
347
00:12:34,639 --> 00:12:35,680
Now, when it comes to physical
348
00:12:35,680 --> 00:12:37,760
businesses and whatnot, um I would
349
00:12:37,760 --> 00:12:39,279
assume so. I would assume there's more
350
00:12:39,279 --> 00:12:40,399
opportunities there if you can figure it
351
00:12:40,399 --> 00:12:42,079
out because most people don't know how
352
00:12:42,079 --> 00:12:43,600
to do those things. And so, when it
353
00:12:43,600 --> 00:12:44,959
comes to business, don't think of it as
354
00:12:44,959 --> 00:12:47,600
online or offline. Just think of it more
355
00:12:47,600 --> 00:12:50,600
as
356
00:12:56,320 --> 00:12:57,680
finding things that are not being
357
00:12:57,680 --> 00:13:00,240
offered to businesses and that people
358
00:13:00,240 --> 00:13:01,920
need and are in demand of that they
359
00:13:01,920 --> 00:13:03,360
aren't being offered. It's all just a
360
00:13:03,360 --> 00:13:04,880
supply and demand game. So just look
361
00:13:04,880 --> 00:13:07,360
where the the supply is low. That sounds
362
00:13:07,360 --> 00:13:09,519
really simple in practice, but a lot of
363
00:13:09,519 --> 00:13:11,760
people don't do these basic things when
364
00:13:11,760 --> 00:13:13,200
they think about starting businesses or
365
00:13:13,200 --> 00:13:15,040
making money. And you should because you
366
00:13:15,040 --> 00:13:16,320
can find all sorts of businesses that
367
00:13:16,320 --> 00:13:17,839
just aren't getting something served in
368
00:13:17,839 --> 00:13:20,720
a local area and do that and you can
369
00:13:20,720 --> 00:13:23,839
scale from there.
370
00:13:23,839 --> 00:13:25,680
Louis says, "Make more videos on SAS,
371
00:13:25,680 --> 00:13:28,480
please. How to grow SAS." See, the thing
372
00:13:28,480 --> 00:13:30,240
is with my business channel, the reason
373
00:13:30,240 --> 00:13:32,079
I make business videos is because our
374
00:13:32,079 --> 00:13:35,519
new product uh I think I actually have
375
00:13:35,519 --> 00:13:38,880
it p brought up. Our new product air at
376
00:13:38,880 --> 00:13:40,800
Hyros is I'm not going to pitch it to
377
00:13:40,800 --> 00:13:41,920
you guys in the stream. I'm not selling
378
00:13:41,920 --> 00:13:44,000
anything. I'm just telling you about it.
379
00:13:44,000 --> 00:13:47,120
Um it's super mainstream and so it can
380
00:13:47,120 --> 00:13:48,560
really appeal to all sorts of business
381
00:13:48,560 --> 00:13:49,839
owners because you just put it on your
382
00:13:49,839 --> 00:13:51,680
website and you make 3 to 5% more from
383
00:13:51,680 --> 00:13:54,320
your business on the low end of it. So
384
00:13:54,320 --> 00:13:55,600
the reason I'm making the business
385
00:13:55,600 --> 00:13:57,279
channel right now and making it very
386
00:13:57,279 --> 00:14:00,399
mass market is because uh air is
387
00:14:00,399 --> 00:14:02,000
perfectly positioned to be sold mass
388
00:14:02,000 --> 00:14:04,240
market. So while I say I'm not I don't
389
00:14:04,240 --> 00:14:06,160
have anything to sell you on my channel.
390
00:14:06,160 --> 00:14:07,360
Eventually when your business starts
391
00:14:07,360 --> 00:14:09,120
making money if you want to make 3 to 5%
392
00:14:09,120 --> 00:14:11,600
more air is just sitting right there. So
393
00:14:11,600 --> 00:14:12,800
that's the reason I'm focusing on more
394
00:14:12,800 --> 00:14:14,240
of the low-level stuff, more the mass
395
00:14:14,240 --> 00:14:15,519
market stuff in the channel. I'm not
396
00:14:15,519 --> 00:14:18,000
going to make SAS videos because SAS
397
00:14:18,000 --> 00:14:19,760
videos get no views on YouTube and I'm
398
00:14:19,760 --> 00:14:21,120
trying to get lots of views. I could
399
00:14:21,120 --> 00:14:22,800
make videos explaining exactly how I
400
00:14:22,800 --> 00:14:25,040
built high-risisk to $100 million uh
401
00:14:25,040 --> 00:14:27,199
valuation. Uh actually, it's way past
402
00:14:27,199 --> 00:14:29,920
that right now. I could build all sorts
403
00:14:29,920 --> 00:14:31,199
of videos on that. They would get like a
404
00:14:31,199 --> 00:14:32,800
thousand views and it wouldn't help my
405
00:14:32,800 --> 00:14:34,320
business. So, I'm not making these
406
00:14:34,320 --> 00:14:36,320
videos out of charity. I'm making them
407
00:14:36,320 --> 00:14:38,399
to create awareness around my brand and
408
00:14:38,399 --> 00:14:40,000
awareness around my personal brand large
409
00:14:40,000 --> 00:14:41,519
enough so that people will eventually
410
00:14:41,519 --> 00:14:43,600
think about air in the future when they
411
00:14:43,600 --> 00:14:45,440
just want to add AI remarketing to their
412
00:14:45,440 --> 00:14:46,880
business. So, that's why I'm not going
413
00:14:46,880 --> 00:14:50,440
to make SAS videos.
414
00:14:54,560 --> 00:14:56,160
uh H highen how do you win in a
415
00:14:56,160 --> 00:14:59,360
saturated market so that's a very broad
416
00:14:59,360 --> 00:15:01,120
question because there's obviously times
417
00:15:01,120 --> 00:15:03,199
where a market is too saturated and it's
418
00:15:03,199 --> 00:15:06,880
just hard for example when I built
419
00:15:06,880 --> 00:15:08,639
before hyros I built a software company
420
00:15:08,639 --> 00:15:10,079
called market hero it was an email
421
00:15:10,079 --> 00:15:12,480
company and if I had built that email
422
00:15:12,480 --> 00:15:14,160
company 15 years earlier we would have
423
00:15:14,160 --> 00:15:15,600
been like Mailchimp it would have been a
424
00:15:15,600 --> 00:15:18,560
billionaire but uh at the time email was
425
00:15:18,560 --> 00:15:20,320
so commoditized and so saturated and
426
00:15:20,320 --> 00:15:21,680
there are so many efficient companies in
427
00:15:21,680 --> 00:15:24,560
the space. It just didn't do very well.
428
00:15:24,560 --> 00:15:26,320
We got to like 400k a month but it just
429
00:15:26,320 --> 00:15:28,880
couldn't scale past that and it was a
430
00:15:28,880 --> 00:15:30,160
declining 400k month. So we're
431
00:15:30,160 --> 00:15:32,000
constantly replacing customers which is
432
00:15:32,000 --> 00:15:35,760
pretty much failure in SAS terms. So the
433
00:15:35,760 --> 00:15:37,279
company that did do really well right
434
00:15:37,279 --> 00:15:38,959
there was Clavio because what they did
435
00:15:38,959 --> 00:15:40,320
about the same time we launched is they
436
00:15:40,320 --> 00:15:42,240
focused only on Shopify stores. And so
437
00:15:42,240 --> 00:15:44,160
what they did in a saturated market is
438
00:15:44,160 --> 00:15:46,240
they targeted a sector of the business
439
00:15:46,240 --> 00:15:47,600
that was completely not being served,
440
00:15:47,600 --> 00:15:49,040
which was e-commerce stores and only
441
00:15:49,040 --> 00:15:50,560
focused on Shopify stores that was
442
00:15:50,560 --> 00:15:51,920
really easy to set up. And they
443
00:15:51,920 --> 00:15:53,360
dominated and created a multi-billion
444
00:15:53,360 --> 00:15:55,360
dollar company by focusing on a niche of
445
00:15:55,360 --> 00:15:57,360
the market that was underserved. So if
446
00:15:57,360 --> 00:15:59,279
something's if a market's saturated, it
447
00:15:59,279 --> 00:16:00,880
means it's huge and there's a lot of
448
00:16:00,880 --> 00:16:02,720
customers in it. So what you need to do
449
00:16:02,720 --> 00:16:04,240
is you need to narrow down smaller
450
00:16:04,240 --> 00:16:05,839
sectors of the market and find smaller
451
00:16:05,839 --> 00:16:06,880
sectors of the market that are
452
00:16:06,880 --> 00:16:08,399
underserved if you're committed to
453
00:16:08,399 --> 00:16:11,920
getting into a saturated market.
454
00:16:11,920 --> 00:16:13,519
You can also go and invent something new
455
00:16:13,519 --> 00:16:15,279
like we're doing at Hyros with Air or
456
00:16:15,279 --> 00:16:17,519
like bring something like when we did
457
00:16:17,519 --> 00:16:19,040
originally with Hyros and tracking you
458
00:16:19,040 --> 00:16:20,800
bring it to a market that is just not
459
00:16:20,800 --> 00:16:22,639
being marketed correctly. Like the
460
00:16:22,639 --> 00:16:24,160
marketing for tracking companies when we
461
00:16:24,160 --> 00:16:26,240
invented Hyros was just terrible. So
462
00:16:26,240 --> 00:16:28,800
that's how we took the space then.
463
00:16:28,800 --> 00:16:30,000
But those are the things that will help
464
00:16:30,000 --> 00:16:31,440
you get into saturated markets or
465
00:16:31,440 --> 00:16:34,160
whatever.
466
00:16:34,160 --> 00:16:36,959
Did you did you I didn't I missed that
467
00:16:36,959 --> 00:16:41,639
question. Where's Where are we?
468
00:16:42,800 --> 00:16:44,800
Jurgen says, "I'm doing 20k a month with
469
00:16:44,800 --> 00:16:46,560
in with weight loss right now. What
470
00:16:46,560 --> 00:16:48,959
would you do? Push to 200k or switch
471
00:16:48,959 --> 00:16:50,639
niche?"
472
00:16:50,639 --> 00:16:52,720
So, I always get questions like this.
473
00:16:52,720 --> 00:16:56,000
And you're doing 20k a month right now
474
00:16:56,000 --> 00:16:57,199
and you're asking me what you should do
475
00:16:57,199 --> 00:16:58,560
to blow up the business and you want me
476
00:16:58,560 --> 00:17:01,279
to give you a specific answer. And the
477
00:17:01,279 --> 00:17:02,880
thing is, I can't give you a specific
478
00:17:02,880 --> 00:17:04,240
answer because I truly don't know what
479
00:17:04,240 --> 00:17:06,640
the [ __ ] you need to do. If you watch a
480
00:17:06,640 --> 00:17:07,839
lot of other business advice guys,
481
00:17:07,839 --> 00:17:08,640
they're always going to have some
482
00:17:08,640 --> 00:17:10,079
specific answer and act like they know
483
00:17:10,079 --> 00:17:11,839
what's what the best thing to do is. I'm
484
00:17:11,839 --> 00:17:13,199
not going to do that. I build software
485
00:17:13,199 --> 00:17:14,799
companies. I have no clue how to build a
486
00:17:14,799 --> 00:17:16,880
weight loss company. Okay? So, I'm not
487
00:17:16,880 --> 00:17:18,319
going to act like I'm not clueless on
488
00:17:18,319 --> 00:17:20,559
that. What I will tell you to do is you
489
00:17:20,559 --> 00:17:22,240
need to learn how to think through these
490
00:17:22,240 --> 00:17:24,559
problems because I'm not pooping on you
491
00:17:24,559 --> 00:17:26,319
for coming on a stream and asking this
492
00:17:26,319 --> 00:17:27,760
question. But if you're at the point
493
00:17:27,760 --> 00:17:29,120
that the best way for you to figure out
494
00:17:29,120 --> 00:17:30,640
how to grow your business is to ask a
495
00:17:30,640 --> 00:17:32,000
stranger who's never even seen your
496
00:17:32,000 --> 00:17:33,760
business on a live stream what you
497
00:17:33,760 --> 00:17:35,200
should do to grow your business, you're
498
00:17:35,200 --> 00:17:36,640
not approaching the problem the right
499
00:17:36,640 --> 00:17:38,000
way. So I'm appreciative that you're
500
00:17:38,000 --> 00:17:39,200
here, but you're just not approaching it
501
00:17:39,200 --> 00:17:40,320
the right way. Here's how you approach
502
00:17:40,320 --> 00:17:43,520
it the right way. So if you're at 20K a
503
00:17:43,520 --> 00:17:46,480
month, you need to sit down and list out
504
00:17:46,480 --> 00:17:48,080
every single thing you could do to grow
505
00:17:48,080 --> 00:17:50,240
the business. All right? If it's a
506
00:17:50,240 --> 00:17:52,880
personal brand or a social media brand
507
00:17:52,880 --> 00:17:56,559
uh which that's based around your uh
508
00:17:56,559 --> 00:17:58,320
personality or something like that, you
509
00:17:58,320 --> 00:18:00,000
need to make yourself famous. That's the
510
00:18:00,000 --> 00:18:01,280
only way to really grow these things
511
00:18:01,280 --> 00:18:02,960
these days. And you need to write down
512
00:18:02,960 --> 00:18:04,080
everything you need to do that could
513
00:18:04,080 --> 00:18:05,520
possibly grow it. Could I make better
514
00:18:05,520 --> 00:18:07,039
advertising? Could I make better content
515
00:18:07,039 --> 00:18:09,120
on YouTube? Could I grow my Instagram?
516
00:18:09,120 --> 00:18:10,400
How could I grow my Instagram at that
517
00:18:10,400 --> 00:18:12,480
point? Could I grow my YouTube? Could I
518
00:18:12,480 --> 00:18:14,880
go and put this at a bench? Could I go
519
00:18:14,880 --> 00:18:16,720
speak on stage? Can I sell this at
520
00:18:16,720 --> 00:18:18,000
Walmart? I don't know what you really
521
00:18:18,000 --> 00:18:19,440
do, but you need to list out all the
522
00:18:19,440 --> 00:18:20,799
things you could possibly do and then
523
00:18:20,799 --> 00:18:22,400
expand on those things. And then you
524
00:18:22,400 --> 00:18:23,440
need to pick the ones that look like
525
00:18:23,440 --> 00:18:24,320
they're going to have the most impact
526
00:18:24,320 --> 00:18:26,880
and just [ __ ] do them.
527
00:18:26,880 --> 00:18:29,039
Your business is at 20K a month and not
528
00:18:29,039 --> 00:18:31,840
growing, I assume, because you keep
529
00:18:31,840 --> 00:18:33,360
doing the same thing over and over again
530
00:18:33,360 --> 00:18:35,120
and you try to you're trying to overcome
531
00:18:35,120 --> 00:18:37,760
it with work. So, what a lot of people
532
00:18:37,760 --> 00:18:38,960
do is they get to a certain level in
533
00:18:38,960 --> 00:18:40,000
business and they get comfortable with
534
00:18:40,000 --> 00:18:40,960
what they're doing and then they just
535
00:18:40,960 --> 00:18:42,880
try to do more of it and work harder.
536
00:18:42,880 --> 00:18:44,640
So, for example, if you want to get to
537
00:18:44,640 --> 00:18:46,880
like 100K a month to a million dollars a
538
00:18:46,880 --> 00:18:48,480
month,
539
00:18:48,480 --> 00:18:51,120
you you really have to evolve how the
540
00:18:51,120 --> 00:18:52,559
business is going to work and how you
541
00:18:52,559 --> 00:18:54,240
get customers and how you retain
542
00:18:54,240 --> 00:18:57,200
customers. And
543
00:18:57,200 --> 00:18:58,799
it it really comes down just the product
544
00:18:58,799 --> 00:19:00,320
quality at point, but you just have you
545
00:19:00,320 --> 00:19:01,840
have to go and do a lot of things that
546
00:19:01,840 --> 00:19:03,039
are out of your comfort zone. making a
547
00:19:03,039 --> 00:19:06,160
100k a month business doesn't involve
548
00:19:06,160 --> 00:19:08,559
the same risk and effort and leaving
549
00:19:08,559 --> 00:19:09,840
your comfort zone to making a million
550
00:19:09,840 --> 00:19:11,600
dollar a month business does and so on
551
00:19:11,600 --> 00:19:13,760
and so forth. So if it's not growing,
552
00:19:13,760 --> 00:19:14,880
there's probably a lot of things you
553
00:19:14,880 --> 00:19:16,160
know you need to be doing and you
554
00:19:16,160 --> 00:19:17,600
haven't tried and you're just trying to
555
00:19:17,600 --> 00:19:20,080
outwork not taking risk. You probably
556
00:19:20,080 --> 00:19:21,360
need to go and take some risk and you
557
00:19:21,360 --> 00:19:22,720
need to make something that is new. You
558
00:19:22,720 --> 00:19:23,919
need to improve the product. For
559
00:19:23,919 --> 00:19:26,240
example, if if your product is only
560
00:19:26,240 --> 00:19:27,679
making 20K a month and you're
561
00:19:27,679 --> 00:19:29,760
advertising it, it's probably I love you
562
00:19:29,760 --> 00:19:31,919
not very good. If it was if it was
563
00:19:31,919 --> 00:19:33,120
amazing, people would be leaving
564
00:19:33,120 --> 00:19:34,720
testimonials, reviews, sharing it all
565
00:19:34,720 --> 00:19:36,160
over internet. So, make the product
566
00:19:36,160 --> 00:19:37,520
better. Figure out how to market the
567
00:19:37,520 --> 00:19:39,200
product better. Sell more things to your
568
00:19:39,200 --> 00:19:40,960
customers to get them buying more. Do
569
00:19:40,960 --> 00:19:43,120
[ __ ] everything
570
00:19:43,120 --> 00:19:46,320
that you possibly can. And if it still
571
00:19:46,320 --> 00:19:49,280
doesn't work, then
572
00:19:49,280 --> 00:19:50,720
you need to analyze if you're cut out
573
00:19:50,720 --> 00:19:52,080
for it or not. Because if you're in the
574
00:19:52,080 --> 00:19:53,280
weight loss business, there's tons of
575
00:19:53,280 --> 00:19:54,480
businesses in weight loss making
576
00:19:54,480 --> 00:19:55,919
millions and zillions of dollars per
577
00:19:55,919 --> 00:19:58,240
month. Why can't you? So the reason why
578
00:19:58,240 --> 00:20:00,240
I didn't I got out of info marketing and
579
00:20:00,240 --> 00:20:01,679
selling courses and decided to quit
580
00:20:01,679 --> 00:20:03,679
doing that is because I simply don't
581
00:20:03,679 --> 00:20:05,520
have what it takes in those industries.
582
00:20:05,520 --> 00:20:09,280
For example, to grow a business um like
583
00:20:09,280 --> 00:20:10,720
Al Samozi for example, you look at like
584
00:20:10,720 --> 00:20:12,640
I'm gazi or people that are doing really
585
00:20:12,640 --> 00:20:14,400
successful courses right now regardless
586
00:20:14,400 --> 00:20:16,160
of how you feel about them like you have
587
00:20:16,160 --> 00:20:18,000
to go all in on creating a personal
588
00:20:18,000 --> 00:20:21,520
brand and creating content and and other
589
00:20:21,520 --> 00:20:23,760
examples out there. I don't know if
590
00:20:23,760 --> 00:20:24,799
those two is the best, but you have to
591
00:20:24,799 --> 00:20:26,160
be able to like sell deep. like you have
592
00:20:26,160 --> 00:20:28,080
to sell a 2,000 course and a $10,000
593
00:20:28,080 --> 00:20:30,559
course and a $25,000 course and you just
594
00:20:30,559 --> 00:20:32,159
have to go all in on that brand. Like
595
00:20:32,159 --> 00:20:33,280
that has to be something you're obsessed
596
00:20:33,280 --> 00:20:34,799
with and something you really enjoy. I
597
00:20:34,799 --> 00:20:36,799
don't like doing that. Like I don't like
598
00:20:36,799 --> 00:20:38,880
going and filming cool videos and [ __ ]
599
00:20:38,880 --> 00:20:40,159
like that. I don't I don't like talking
600
00:20:40,159 --> 00:20:42,240
to people or making videos that much at
601
00:20:42,240 --> 00:20:44,240
all. So I decide not to do that. And so
602
00:20:44,240 --> 00:20:45,280
you need to look at your weight loss
603
00:20:45,280 --> 00:20:46,240
business and say, "Well, these
604
00:20:46,240 --> 00:20:47,600
businesses are successful. Am I willing
605
00:20:47,600 --> 00:20:49,280
to do all the things they're going to do
606
00:20:49,280 --> 00:20:50,799
to be successful or should I find
607
00:20:50,799 --> 00:20:52,240
something that suits me a lot more?"
608
00:20:52,240 --> 00:20:54,720
Which, for example, me making software
609
00:20:54,720 --> 00:20:56,320
fits me 10 times better because I can
610
00:20:56,320 --> 00:20:57,679
just sit at my computer right here and
611
00:20:57,679 --> 00:20:59,360
be creative. And that works much better
612
00:20:59,360 --> 00:21:01,360
for me than going in, for example, if
613
00:21:01,360 --> 00:21:02,880
you look like what Alex is doing with
614
00:21:02,880 --> 00:21:05,280
his stuff, like he is just balls to the
615
00:21:05,280 --> 00:21:07,600
wall content. Like I I cannot do that. I
616
00:21:07,600 --> 00:21:09,280
will not do that. I wouldn't enjoy doing
617
00:21:09,280 --> 00:21:10,640
that. I'm not pooping on what he's
618
00:21:10,640 --> 00:21:12,559
doing, but that's like that's not a
619
00:21:12,559 --> 00:21:13,760
level I want to get to. So, I'm not
620
00:21:13,760 --> 00:21:15,120
going to try and build my business the
621
00:21:15,120 --> 00:21:16,480
same way like that. So, that's stuff for
622
00:21:16,480 --> 00:21:19,880
you to think about.
623
00:21:23,679 --> 00:21:24,880
Now he says, "How'd you get over your
624
00:21:24,880 --> 00:21:26,159
fear of picking the wrong business to
625
00:21:26,159 --> 00:21:28,320
start? I'm worried about picking the
626
00:21:28,320 --> 00:21:29,840
rest of Druid when I should have rolled
627
00:21:29,840 --> 00:21:33,520
a third that." So look in a good way you
628
00:21:33,520 --> 00:21:34,720
you talked about World of Warcraft there
629
00:21:34,720 --> 00:21:36,080
if we're talking about business. And so
630
00:21:36,080 --> 00:21:37,200
I'm going to make a good analogy with
631
00:21:37,200 --> 00:21:39,120
World of Warcraft. If you want to get
632
00:21:39,120 --> 00:21:42,400
good at World of Warcraft,
633
00:21:42,400 --> 00:21:43,679
the most important thing is that you
634
00:21:43,679 --> 00:21:45,760
start playing. So for example, and this
635
00:21:45,760 --> 00:21:47,600
is all relates back to business. I've
636
00:21:47,600 --> 00:21:49,520
played basically every class and role in
637
00:21:49,520 --> 00:21:50,880
World of Warcraft. I've healed, I've
638
00:21:50,880 --> 00:21:53,760
tanked, I've DPSed, I've played, I don't
639
00:21:53,760 --> 00:21:55,120
know, six of the different classes
640
00:21:55,120 --> 00:21:56,960
throughout the decades I've I've played
641
00:21:56,960 --> 00:21:58,240
World of Warcraft. I don't currently
642
00:21:58,240 --> 00:22:01,679
play it right now, but the way I got
643
00:22:01,679 --> 00:22:03,360
goodish at World of Warcraft, like I
644
00:22:03,360 --> 00:22:06,559
played uh the I forgot what it's called,
645
00:22:06,559 --> 00:22:08,559
the
646
00:22:08,559 --> 00:22:10,880
the heroic dungeon or whatever, the the
647
00:22:10,880 --> 00:22:12,320
dungeons where they they increase the
648
00:22:12,320 --> 00:22:13,440
difficulty. I forgot what it's called.
649
00:22:13,440 --> 00:22:15,679
Someone in chat will know. But I played
650
00:22:15,679 --> 00:22:18,559
the the PvE at pretty high levels,
651
00:22:18,559 --> 00:22:19,919
pretty decent enough levels. And the
652
00:22:19,919 --> 00:22:21,600
reason why I was able to get good at it
653
00:22:21,600 --> 00:22:22,960
is because I just been playing the game
654
00:22:22,960 --> 00:22:24,080
for a long time. So if you want to get
655
00:22:24,080 --> 00:22:24,960
good at World of Warcraft, the most
656
00:22:24,960 --> 00:22:26,159
important thing is you just start
657
00:22:26,159 --> 00:22:27,760
playing. Because even if you're playing
658
00:22:27,760 --> 00:22:29,360
the wrong class, you're going to get to
659
00:22:29,360 --> 00:22:30,559
know the areas. You're going to get to
660
00:22:30,559 --> 00:22:31,600
know where the loot is. You're going to
661
00:22:31,600 --> 00:22:33,280
get to know how tanks work and how
662
00:22:33,280 --> 00:22:35,360
healers work and how your situation
663
00:22:35,360 --> 00:22:37,120
works. And so you're not going to be
664
00:22:37,120 --> 00:22:38,799
lost. And you're going to be able to
665
00:22:38,799 --> 00:22:40,080
kind of translate any of that to any
666
00:22:40,080 --> 00:22:42,080
other class you play. So, when you're in
667
00:22:42,080 --> 00:22:43,840
business, for example, like a lot of the
668
00:22:43,840 --> 00:22:46,320
things I know about info marketing, for
669
00:22:46,320 --> 00:22:48,000
example, I info marketing and selling
670
00:22:48,000 --> 00:22:49,919
courses wasn't for me. I I don't poop on
671
00:22:49,919 --> 00:22:51,120
people that do it. Actually, I do all
672
00:22:51,120 --> 00:22:52,400
the time on YouTube because I think it's
673
00:22:52,400 --> 00:22:53,760
funny, but there's nothing wrong with
674
00:22:53,760 --> 00:22:55,760
it. I just don't like doing it. Like,
675
00:22:55,760 --> 00:22:58,720
it's it it just sucks. I don't enjoy it.
676
00:22:58,720 --> 00:23:00,400
I did that for five years. It was the
677
00:23:00,400 --> 00:23:02,080
wrong business for me. But all those
678
00:23:02,080 --> 00:23:04,080
things taught me how to sell and do
679
00:23:04,080 --> 00:23:08,159
email marketing and copywriting and more
680
00:23:08,159 --> 00:23:09,280
selling and more selling and more
681
00:23:09,280 --> 00:23:11,039
selling in ads. And so all those things
682
00:23:11,039 --> 00:23:13,520
apply to hyros. And so all I had to do
683
00:23:13,520 --> 00:23:14,880
was learn how to sell software instead
684
00:23:14,880 --> 00:23:16,880
of info products. I could go and do the
685
00:23:16,880 --> 00:23:18,159
same thing with an e-commerce company.
686
00:23:18,159 --> 00:23:19,760
So the most important thing is when you
687
00:23:19,760 --> 00:23:21,600
get in entrepreneurship, [ __ ]
688
00:23:21,600 --> 00:23:23,280
everything. Just do it. Like the longer
689
00:23:23,280 --> 00:23:25,280
you do it, the way your skills are going
690
00:23:25,280 --> 00:23:27,039
to grow is like if you pick the wrong
691
00:23:27,039 --> 00:23:28,400
business and you fail at it, you're
692
00:23:28,400 --> 00:23:29,520
still going to get better because you
693
00:23:29,520 --> 00:23:30,960
just learned a whole bunch of new stuff.
694
00:23:30,960 --> 00:23:32,720
The way you really [ __ ] yourself up in
695
00:23:32,720 --> 00:23:34,720
entrepreneurship is you do something and
696
00:23:34,720 --> 00:23:36,080
then you don't try to improve at it.
697
00:23:36,080 --> 00:23:38,000
Like if you pick the wrong business,
698
00:23:38,000 --> 00:23:38,880
you're going to get to a point where
699
00:23:38,880 --> 00:23:39,919
like, "Oh [ __ ] this doesn't work." And
700
00:23:39,919 --> 00:23:40,799
you're going to do something else and
701
00:23:40,799 --> 00:23:42,000
you're going to keep improving and your
702
00:23:42,000 --> 00:23:43,760
skill set's going to keep improving as
703
00:23:43,760 --> 00:23:45,760
an entrepreneur. What a lot of people do
704
00:23:45,760 --> 00:23:47,200
is they get to like 5,000 a month in
705
00:23:47,200 --> 00:23:48,400
business and they keep trying to do the
706
00:23:48,400 --> 00:23:49,679
same thing over and over again and they
707
00:23:49,679 --> 00:23:51,039
don't keep focusing on improving. As
708
00:23:51,039 --> 00:23:52,480
long as you keep putting effort into
709
00:23:52,480 --> 00:23:54,400
improving and doing it every single day,
710
00:23:54,400 --> 00:23:55,840
which means raising the bar and doing
711
00:23:55,840 --> 00:23:58,000
harder [ __ ] you're going to get better
712
00:23:58,000 --> 00:23:59,440
by default and you're going to stumble
713
00:23:59,440 --> 00:24:00,880
upon whatever business is going to make
714
00:24:00,880 --> 00:24:04,640
you successful. It's not like choosing
715
00:24:04,640 --> 00:24:06,480
your special Pokemon to start a Pokemon
716
00:24:06,480 --> 00:24:08,240
and you're stuck with it forever. Like
717
00:24:08,240 --> 00:24:09,679
it's it's just going to come to you and
718
00:24:09,679 --> 00:24:10,799
you you'll get to the point where you
719
00:24:10,799 --> 00:24:13,360
can make basically any business work.
720
00:24:13,360 --> 00:24:16,320
The the cores of how we make Hyros work,
721
00:24:16,320 --> 00:24:18,000
some of the specifics of a SAS business
722
00:24:18,000 --> 00:24:19,600
are like hiring developers and working
723
00:24:19,600 --> 00:24:21,200
with developers, but communicating with
724
00:24:21,200 --> 00:24:22,799
teams, building teams, selling products,
725
00:24:22,799 --> 00:24:24,159
it's all the same thing across business
726
00:24:24,159 --> 00:24:25,200
models. You're going to learn the
727
00:24:25,200 --> 00:24:27,440
nuances of whatever you get into as you
728
00:24:27,440 --> 00:24:29,120
build it and get deeper into it. So,
729
00:24:29,120 --> 00:24:33,720
don't worry about getting things wrong.
730
00:24:34,880 --> 00:24:36,799
Is weed occasionally okay while building
731
00:24:36,799 --> 00:24:38,320
business? Dude, I know people that
732
00:24:38,320 --> 00:24:40,480
[ __ ] do heroin and are like [ __ ]
733
00:24:40,480 --> 00:24:42,640
billionaires. See, do whatever you want.
734
00:24:42,640 --> 00:24:44,400
I don't I don't care. Like, a lot of
735
00:24:44,400 --> 00:24:45,360
people think I'm going to be like, "Oh,
736
00:24:45,360 --> 00:24:46,799
you smoke weed. You can't do it." Or you
737
00:24:46,799 --> 00:24:48,799
drink. I really really really try to
738
00:24:48,799 --> 00:24:51,919
avoid alcohol. I don't smoke weed
739
00:24:51,919 --> 00:24:54,480
because of all the negative effects that
740
00:24:54,480 --> 00:24:56,080
come with it. But I'm not telling you
741
00:24:56,080 --> 00:24:57,279
you can't be successful and do that.
742
00:24:57,279 --> 00:24:59,279
Like I know degenerate [ __ ] pieces of
743
00:24:59,279 --> 00:25:03,440
[ __ ] who are going to die at like 45
744
00:25:03,440 --> 00:25:04,720
that makes so much money it'll make your
745
00:25:04,720 --> 00:25:08,320
head explode. So I don't care. The
746
00:25:08,320 --> 00:25:10,320
question is is it okay with you to be
747
00:25:10,320 --> 00:25:12,559
occasionally slower uh for it to affect
748
00:25:12,559 --> 00:25:14,080
your health and for it to affect your
749
00:25:14,080 --> 00:25:15,440
motivation? Like the thing that I hate
750
00:25:15,440 --> 00:25:17,520
the most about alcohol is three or four
751
00:25:17,520 --> 00:25:19,360
days after I'm not motivated to work and
752
00:25:19,360 --> 00:25:20,880
I'm not creative and I don't have access
753
00:25:20,880 --> 00:25:22,480
to that part of myself. That's really
754
00:25:22,480 --> 00:25:24,640
painful. And then also I lose gains in
755
00:25:24,640 --> 00:25:26,159
the gym and I don't really get good
756
00:25:26,159 --> 00:25:27,679
workouts. So, I don't like those things
757
00:25:27,679 --> 00:25:28,960
and so that's why I try to avoid
758
00:25:28,960 --> 00:25:30,480
alcohol. Now, don't get me wrong, I love
759
00:25:30,480 --> 00:25:32,400
to go get [ __ ] up and wasted every now
760
00:25:32,400 --> 00:25:34,320
and then. It's a blast. It's one of my
761
00:25:34,320 --> 00:25:35,679
favorite things to do. I just don't do
762
00:25:35,679 --> 00:25:37,679
it because it's not worth those prices
763
00:25:37,679 --> 00:25:39,279
and the consequences that usually comes
764
00:25:39,279 --> 00:25:41,200
with it. So, when it comes to weed, you
765
00:25:41,200 --> 00:25:42,799
have to ask yourself, is being
766
00:25:42,799 --> 00:25:44,320
demotivated all the time and making
767
00:25:44,320 --> 00:25:46,960
yourself dumber worth it? Like, I also
768
00:25:46,960 --> 00:25:48,480
don't even get why people smoke weed
769
00:25:48,480 --> 00:25:49,679
because like you want to relax and
770
00:25:49,679 --> 00:25:51,679
chill. The reason why you're not relaxed
771
00:25:51,679 --> 00:25:53,440
and chill is because you smoke weed and
772
00:25:53,440 --> 00:25:54,480
then when it's out of your system, you
773
00:25:54,480 --> 00:25:55,919
get paranoid. It's the same reason why
774
00:25:55,919 --> 00:25:57,440
like if you drink alcohol all the time,
775
00:25:57,440 --> 00:25:59,120
you get really bored and uncomfortable
776
00:25:59,120 --> 00:26:00,960
when you're not drinking around people.
777
00:26:00,960 --> 00:26:03,120
It's because you you rely on the drug to
778
00:26:03,120 --> 00:26:04,720
do the thing that you could be doing
779
00:26:04,720 --> 00:26:07,360
normally. So, I don't see I see the
780
00:26:07,360 --> 00:26:08,880
benefit of drinking because it's [ __ ]
781
00:26:08,880 --> 00:26:10,640
fun. I don't see the benefit of weed.
782
00:26:10,640 --> 00:26:12,640
Like, you just get sleepy and hungry and
783
00:26:12,640 --> 00:26:13,919
like chill out. I think it's just kind
784
00:26:13,919 --> 00:26:16,320
of a loser drug. So, you weigh all those
785
00:26:16,320 --> 00:26:17,840
things and then do whatever you want.
786
00:26:17,840 --> 00:26:19,200
Like, you want to go do heroin, I don't
787
00:26:19,200 --> 00:26:20,559
care. Just look at the hours and your
788
00:26:20,559 --> 00:26:21,760
results. If you see your results
789
00:26:21,760 --> 00:26:23,279
declining because of the thing you're
790
00:26:23,279 --> 00:26:26,159
abusing or or messing with, you probably
791
00:26:26,159 --> 00:26:27,600
need to decide, do you want results or
792
00:26:27,600 --> 00:26:28,799
do you want to mess with that thing?
793
00:26:28,799 --> 00:26:30,080
Like, if you want to play eight hours of
794
00:26:30,080 --> 00:26:31,520
video games a day, do it. Like, if you
795
00:26:31,520 --> 00:26:33,039
can make millions of dollars a year and
796
00:26:33,039 --> 00:26:34,480
play video games for eight hours a day,
797
00:26:34,480 --> 00:26:37,360
go for it. I don't think you can. Okay?
798
00:26:37,360 --> 00:26:39,279
So, you're going to just have to find
799
00:26:39,279 --> 00:26:41,279
the balance of what you're willing to
800
00:26:41,279 --> 00:26:43,200
accept. Smoking weed is going to lower
801
00:26:43,200 --> 00:26:46,159
your motivation and your energy and take
802
00:26:46,159 --> 00:26:48,080
away your ability to calm to chill the
803
00:26:48,080 --> 00:26:51,039
[ __ ] out when you're not high.
804
00:26:51,039 --> 00:26:56,600
Is that worth it to you? It's up to you.
805
00:27:00,159 --> 00:27:01,600
Nine says, "Where to start as a
806
00:27:01,600 --> 00:27:03,360
32-year-old beginner?" Well, you have
807
00:27:03,360 --> 00:27:04,720
experience doing other stuff and you
808
00:27:04,720 --> 00:27:07,200
probably have a job hopefully. So, same
809
00:27:07,200 --> 00:27:08,240
thing I said at the beginning of the
810
00:27:08,240 --> 00:27:09,840
stream. Go back and watch on the replay.
811
00:27:09,840 --> 00:27:14,039
Get your cost as low as possible.
812
00:27:15,520 --> 00:27:17,440
Keep your job if you have it. Spend all
813
00:27:17,440 --> 00:27:18,880
your free time trying to learn and build
814
00:27:18,880 --> 00:27:20,880
businesses. and keep focusing on getting
815
00:27:20,880 --> 00:27:22,720
better every single day at it.
816
00:27:22,720 --> 00:27:24,320
Eventually, if you keep focusing on
817
00:27:24,320 --> 00:27:25,600
getting better and you dedicate a lot of
818
00:27:25,600 --> 00:27:28,400
time into it and hard work while again
819
00:27:28,400 --> 00:27:30,320
focusing on getting better, again, it's
820
00:27:30,320 --> 00:27:31,679
like if you pick up a guitar and you
821
00:27:31,679 --> 00:27:32,960
learn a song and you only play that one
822
00:27:32,960 --> 00:27:34,559
song over and over again, you're not
823
00:27:34,559 --> 00:27:36,720
going to get any better.
824
00:27:36,720 --> 00:27:38,080
You got to keep upping the ante and
825
00:27:38,080 --> 00:27:39,279
trying to play harder and harder stuff.
826
00:27:39,279 --> 00:27:41,200
Same thing with business. You do that,
827
00:27:41,200 --> 00:27:42,640
you will eventually be successful in
828
00:27:42,640 --> 00:27:44,159
business or your craft or trade or
829
00:27:44,159 --> 00:27:45,200
whatever you're trying to do. It's the
830
00:27:45,200 --> 00:27:46,799
same thing as anything else. If you
831
00:27:46,799 --> 00:27:49,120
wanted to get good at jiu-jitsu,
832
00:27:49,120 --> 00:27:51,039
when you get off work, you'd go do it
833
00:27:51,039 --> 00:27:52,720
and you'd keep upping the ante every
834
00:27:52,720 --> 00:27:53,760
single time you do it. And the more you
835
00:27:53,760 --> 00:27:55,120
did it, and the harder you tried to
836
00:27:55,120 --> 00:27:56,880
improve at it, the better you would get
837
00:27:56,880 --> 00:28:01,240
over time. It's the same exact thing.
838
00:28:04,960 --> 00:28:06,880
How do I value value a business I want
839
00:28:06,880 --> 00:28:09,039
to sell? By the checks and offers you
840
00:28:09,039 --> 00:28:10,399
get. Like I see people are like, "Yeah,
841
00:28:10,399 --> 00:28:12,559
my business is worth $300 million." The
842
00:28:12,559 --> 00:28:15,520
reason why I say Hyros is worth
843
00:28:15,520 --> 00:28:17,120
multiple nine figures almost at this
844
00:28:17,120 --> 00:28:18,320
point is because we got an offer for
845
00:28:18,320 --> 00:28:20,320
$150 million and we didn't take it and
846
00:28:20,320 --> 00:28:22,880
the company's much bigger than that now.
847
00:28:22,880 --> 00:28:24,640
So I just assume that we're closing in
848
00:28:24,640 --> 00:28:26,799
on the multiple nine figures. So that's
849
00:28:26,799 --> 00:28:28,320
why I value the business at that. You
850
00:28:28,320 --> 00:28:30,399
can take normal SAS multiples which most
851
00:28:30,399 --> 00:28:32,480
people do then do they do like a 10x on
852
00:28:32,480 --> 00:28:34,080
it. That doesn't matter if no one's
853
00:28:34,080 --> 00:28:35,760
going to give you a [ __ ] check. So
854
00:28:35,760 --> 00:28:37,760
it's about the offers that people are
855
00:28:37,760 --> 00:28:40,159
actively giving you. If if you go and
856
00:28:40,159 --> 00:28:42,000
like, oh, my business is valued at $30
857
00:28:42,000 --> 00:28:43,360
million, but no one's going to give you
858
00:28:43,360 --> 00:28:45,840
more than $2 million or a year or two
859
00:28:45,840 --> 00:28:48,880
multiples on it, then it's worth that.
860
00:28:48,880 --> 00:28:50,320
So, go to the market and see what people
861
00:28:50,320 --> 00:28:53,120
are willing to offer for it. Usually, if
862
00:28:53,120 --> 00:28:55,120
nobody's emailing you or coming to you
863
00:28:55,120 --> 00:28:57,760
to buy your business, this isn't always
864
00:28:57,760 --> 00:28:59,279
true,
865
00:28:59,279 --> 00:29:00,640
but you're not going to get a good offer
866
00:29:00,640 --> 00:29:02,880
on it if if that's not happening. And
867
00:29:02,880 --> 00:29:04,880
then it's probably not worth too much.
868
00:29:04,880 --> 00:29:06,000
like you're going to get a low ball
869
00:29:06,000 --> 00:29:07,360
offer in your business if there's no
870
00:29:07,360 --> 00:29:11,640
other buyers for it except one person.
871
00:29:14,159 --> 00:29:16,080
So, everybody asking like, "I'm young.
872
00:29:16,080 --> 00:29:17,200
Where's the best place to start as a
873
00:29:17,200 --> 00:29:19,039
beginner?" I've answered it two times on
874
00:29:19,039 --> 00:29:21,039
this stream, so just go watch the replay
875
00:29:21,039 --> 00:29:22,640
after this. It'll be probably
876
00:29:22,640 --> 00:29:26,360
timestamped by YouTube.
877
00:29:26,640 --> 00:29:27,919
How do you find breakage in a
878
00:29:27,919 --> 00:29:30,080
marketplace? So, what Matthew's
879
00:29:30,080 --> 00:29:31,919
referring to right here is my favorite
880
00:29:31,919 --> 00:29:33,919
technique to make money in B2B is you
881
00:29:33,919 --> 00:29:35,679
find breakage in businesses. These are
882
00:29:35,679 --> 00:29:37,440
these are little gaps in their business
883
00:29:37,440 --> 00:29:39,760
model where they're losing money. So,
884
00:29:39,760 --> 00:29:42,399
for example, at Hyros with most tracking
885
00:29:42,399 --> 00:29:45,760
companies or most people running ads
886
00:29:45,760 --> 00:29:47,120
because they don't track their ads
887
00:29:47,120 --> 00:29:49,760
properly, they fail to scale their ads
888
00:29:49,760 --> 00:29:52,000
about 15 to 20% further and they also
889
00:29:52,000 --> 00:29:54,240
waste about 10 to 15% of their ad spend.
890
00:29:54,240 --> 00:29:55,360
So, if you're spending a million dollars
891
00:29:55,360 --> 00:29:59,039
per month, that's nearly about
892
00:29:59,039 --> 00:30:00,159
you're spending a million dollar a month
893
00:30:00,159 --> 00:30:02,240
to do a million dollars back, that's
894
00:30:02,240 --> 00:30:05,039
usually about like $100,000 in lost
895
00:30:05,039 --> 00:30:09,039
revenue. Okay, so I think that math is
896
00:30:09,039 --> 00:30:11,279
correct. If I do bad math in the stream,
897
00:30:11,279 --> 00:30:12,960
you guys need to realize I'm an idiot.
898
00:30:12,960 --> 00:30:15,039
So, I'm not trying to be exact there.
899
00:30:15,039 --> 00:30:16,880
Anyways, that's huge breakage in the
900
00:30:16,880 --> 00:30:19,600
business. They're losing a lot of money
901
00:30:19,600 --> 00:30:21,120
from not tracking their ads correctly.
902
00:30:21,120 --> 00:30:22,720
So, I found that breakage and I'm able
903
00:30:22,720 --> 00:30:24,480
to show businesses how much more money
904
00:30:24,480 --> 00:30:27,120
they will make by just plugging Hyros in
905
00:30:27,120 --> 00:30:29,360
or our solution. And so, that fixes
906
00:30:29,360 --> 00:30:30,640
everything for them. And then we build
907
00:30:30,640 --> 00:30:31,840
them based on the money that they make
908
00:30:31,840 --> 00:30:33,600
from it. So, for example, businesses
909
00:30:33,600 --> 00:30:35,039
doing 100,000 a month from the ads, they
910
00:30:35,039 --> 00:30:36,559
make an extra 20,000 from the ads
911
00:30:36,559 --> 00:30:37,760
because they're using a house. It's very
912
00:30:37,760 --> 00:30:39,679
easy for us to build them two $3,000.
913
00:30:39,679 --> 00:30:41,520
And it's very easy to sell the product.
914
00:30:41,520 --> 00:30:43,039
You don't have to do this to sell every
915
00:30:43,039 --> 00:30:45,440
B2B product or any product in general. I
916
00:30:45,440 --> 00:30:47,919
just find that's the easiest pitch ever.
917
00:30:47,919 --> 00:30:50,559
I like selling a $100 bill for $20 and
918
00:30:50,559 --> 00:30:52,080
so that's what I focus on. So, how do
919
00:30:52,080 --> 00:30:53,919
you find breakage?
920
00:30:53,919 --> 00:30:55,840
Um,
921
00:30:55,840 --> 00:30:57,440
it's usually really easy if you work in
922
00:30:57,440 --> 00:30:59,520
the industry. Like I ran ads for forever
923
00:30:59,520 --> 00:31:03,200
and I still run ads to this day. I I
924
00:31:03,200 --> 00:31:04,960
tracking was just terrible and everybody
925
00:31:04,960 --> 00:31:06,480
always complained about it at at
926
00:31:06,480 --> 00:31:07,840
marketing events and ad events. They
927
00:31:07,840 --> 00:31:09,279
just hated they couldn't see where their
928
00:31:09,279 --> 00:31:11,039
sales were coming from long term in
929
00:31:11,039 --> 00:31:13,520
Facebook. So going to industry events,
930
00:31:13,520 --> 00:31:14,960
working in an industry, talking to
931
00:31:14,960 --> 00:31:16,000
people in the industry and just listen
932
00:31:16,000 --> 00:31:17,600
to what they complain about all the time
933
00:31:17,600 --> 00:31:19,679
and also look at their business model,
934
00:31:19,679 --> 00:31:21,200
look at the entire way through how they
935
00:31:21,200 --> 00:31:22,799
get a customer from start to finish, how
936
00:31:22,799 --> 00:31:24,320
they serve their customers, and see if
937
00:31:24,320 --> 00:31:26,640
there's any places in that funnel or
938
00:31:26,640 --> 00:31:28,240
that that process where they're losing
939
00:31:28,240 --> 00:31:29,600
money or they could add something that
940
00:31:29,600 --> 00:31:32,000
would make them more money. A 3% gain
941
00:31:32,000 --> 00:31:35,039
here. For example, at Air uh people lose
942
00:31:35,039 --> 00:31:36,559
their customers when people come to the
943
00:31:36,559 --> 00:31:38,159
website and don't buy. Air figures out
944
00:31:38,159 --> 00:31:39,840
who they are and then uses AI to talk to
945
00:31:39,840 --> 00:31:41,200
them to convince them to come back to
946
00:31:41,200 --> 00:31:43,360
the site and buy and that automatically
947
00:31:43,360 --> 00:31:44,720
adds three to five percent to their
948
00:31:44,720 --> 00:31:46,640
business like that. Like we have a
949
00:31:46,640 --> 00:31:48,080
business hop on, they're doing 100,000 a
950
00:31:48,080 --> 00:31:49,679
month. Boom. They're making extra 10,000
951
00:31:49,679 --> 00:31:51,600
bucks a month. Then that breakage that
952
00:31:51,600 --> 00:31:52,880
we fix right there, I can build them
953
00:31:52,880 --> 00:31:54,880
a,000 2,000 a month for it. No problem.
954
00:31:54,880 --> 00:31:56,799
Because they're making 10. So that's how
955
00:31:56,799 --> 00:31:58,080
you go and find breakage and that's what
956
00:31:58,080 --> 00:32:01,559
you want to look for.
957
00:32:05,600 --> 00:32:07,600
Matthew said Brown says, "I'm doing I'm
958
00:32:07,600 --> 00:32:09,919
28. I'm in business doing 80k a month
959
00:32:09,919 --> 00:32:11,120
getting leads from content, warm
960
00:32:11,120 --> 00:32:12,720
outreach on LinkedIn. Should I do paid
961
00:32:12,720 --> 00:32:14,399
objects or is the shiny object?" You
962
00:32:14,399 --> 00:32:16,720
should do absolutely [ __ ] everything.
963
00:32:16,720 --> 00:32:18,480
So, whenever I'm doing these streams for
964
00:32:18,480 --> 00:32:20,000
high-rise customers or for just people
965
00:32:20,000 --> 00:32:21,760
in general, the thing I get is always
966
00:32:21,760 --> 00:32:23,279
like, "Should I do this thing? Should I
967
00:32:23,279 --> 00:32:26,399
move on to this thing? Should I hop to
968
00:32:26,399 --> 00:32:29,279
this thing?" And they want me to like
969
00:32:29,279 --> 00:32:31,120
give them a situation or a yes no on it.
970
00:32:31,120 --> 00:32:32,480
I'm like, "Matt, I don't know what your
971
00:32:32,480 --> 00:32:33,840
business is, so I don't know if you
972
00:32:33,840 --> 00:32:35,440
should do ads or not." And and frankly,
973
00:32:35,440 --> 00:32:36,880
my opinion really doesn't count here.
974
00:32:36,880 --> 00:32:38,240
What you should do is you should list
975
00:32:38,240 --> 00:32:39,919
out everything like I said before. I've
976
00:32:39,919 --> 00:32:41,519
given this answer already that could
977
00:32:41,519 --> 00:32:43,519
improve your business and then you
978
00:32:43,519 --> 00:32:44,960
should just [ __ ] go ham on it and
979
00:32:44,960 --> 00:32:46,480
just see what happens and then give it a
980
00:32:46,480 --> 00:32:48,399
really good go and just keep doing it.
981
00:32:48,399 --> 00:32:49,519
So if like you're thinking, hey, maybe
982
00:32:49,519 --> 00:32:52,000
ads would work, do it. Like hire
983
00:32:52,000 --> 00:32:53,919
someone. Just go balls to the wall at it
984
00:32:53,919 --> 00:32:55,840
and see if it works. And then if it
985
00:32:55,840 --> 00:32:57,120
doesn't work, like do it even harder.
986
00:32:57,120 --> 00:32:58,799
Like obviously ads are a way to scale a
987
00:32:58,799 --> 00:33:01,440
business. So do it. like go very hard on
988
00:33:01,440 --> 00:33:02,880
and then you should also list out five
989
00:33:02,880 --> 00:33:04,240
or six other things you should be doing
990
00:33:04,240 --> 00:33:06,240
and do them too. Like sit the [ __ ] down
991
00:33:06,240 --> 00:33:08,320
for 10 hours, 12 hours a day and do
992
00:33:08,320 --> 00:33:10,640
everything everything you possibly can
993
00:33:10,640 --> 00:33:12,480
to grow to business. You will find
994
00:33:12,480 --> 00:33:15,039
little chinks in the armor of business
995
00:33:15,039 --> 00:33:16,240
growth and you will find these little
996
00:33:16,240 --> 00:33:17,760
hooks and then you can grab onto them
997
00:33:17,760 --> 00:33:19,440
and climb up to the next level. The
998
00:33:19,440 --> 00:33:20,640
worst thing you can do is sit around
999
00:33:20,640 --> 00:33:22,399
thinking like should I do this thing or
1000
00:33:22,399 --> 00:33:24,320
should I not do this thing? Lack of
1001
00:33:24,320 --> 00:33:26,000
action and lack of improving your skill
1002
00:33:26,000 --> 00:33:27,279
set of an entrepreneur is why your
1003
00:33:27,279 --> 00:33:28,880
business is stuck. you're not taking the
1004
00:33:28,880 --> 00:33:30,399
next leap or challenge and you're not
1005
00:33:30,399 --> 00:33:31,919
challenging yourself to do things you
1006
00:33:31,919 --> 00:33:33,279
don't understand. Therefore, you're
1007
00:33:33,279 --> 00:33:34,880
stuck and stagnant. You're not going to
1008
00:33:34,880 --> 00:33:37,919
like outwork what you're doing without
1009
00:33:37,919 --> 00:33:40,880
some changes. So, you have to take that
1010
00:33:40,880 --> 00:33:42,240
leap and you have to go do stuff that's
1011
00:33:42,240 --> 00:33:43,840
not going to work out or not going to
1012
00:33:43,840 --> 00:33:46,080
work out for six months and or so on and
1013
00:33:46,080 --> 00:33:48,720
so forth.
1014
00:33:48,720 --> 00:33:50,640
Are Twitter ads dead? No. I just don't
1015
00:33:50,640 --> 00:33:52,559
know what the [ __ ] is going on with
1016
00:33:52,559 --> 00:33:54,320
Twitter ads. go on there like you can
1017
00:33:54,320 --> 00:33:56,399
literally retarget your own customers.
1018
00:33:56,399 --> 00:33:57,919
Spend a thousand bucks on the internet
1019
00:33:57,919 --> 00:33:59,600
and you will get zero conversions. I
1020
00:33:59,600 --> 00:34:03,760
don't know what up what is up with
1021
00:34:03,760 --> 00:34:06,480
uh Twitter traffic, but it is just
1022
00:34:06,480 --> 00:34:08,800
cursed. I don't know why it's so bad. It
1023
00:34:08,800 --> 00:34:10,399
you would think if you like target
1024
00:34:10,399 --> 00:34:12,560
someone that follows a SAS company,
1025
00:34:12,560 --> 00:34:13,760
you're probably going to get like SAS
1026
00:34:13,760 --> 00:34:15,599
customers. You just get nothing. Like
1027
00:34:15,599 --> 00:34:17,839
just crickets, just clicks that don't do
1028
00:34:17,839 --> 00:34:20,480
anything. It's very bizarre. Elon Musk
1029
00:34:20,480 --> 00:34:22,079
should really fix that. It's by far the
1030
00:34:22,079 --> 00:34:23,839
worst traffic online, but you see
1031
00:34:23,839 --> 00:34:28,520
everybody using Twitter. I don't get it.
1032
00:34:33,359 --> 00:34:34,480
Someone said, "To scale to seven
1033
00:34:34,480 --> 00:34:35,760
figures, do I need to build a service
1034
00:34:35,760 --> 00:34:38,079
from scratch or would it be enough to do
1035
00:34:38,079 --> 00:34:39,520
the same as competitors but with a
1036
00:34:39,520 --> 00:34:41,599
better offer?" A lot of people think
1037
00:34:41,599 --> 00:34:43,040
seven figures is a lot of money and I
1038
00:34:43,040 --> 00:34:45,359
get it and I understand that it is to a
1039
00:34:45,359 --> 00:34:46,480
lot of people, but seven figures in
1040
00:34:46,480 --> 00:34:47,919
business is not a lot of money. Like you
1041
00:34:47,919 --> 00:34:49,839
can have just the most dog [ __ ] ragtag
1042
00:34:49,839 --> 00:34:51,679
goofy ass business and make millions of
1043
00:34:51,679 --> 00:34:53,599
dollars a year from it. Like it's not
1044
00:34:53,599 --> 00:34:55,919
high level. So you can get there with
1045
00:34:55,919 --> 00:34:58,079
unique product very easily. You can get
1046
00:34:58,079 --> 00:35:00,000
there. You can get there by copying
1047
00:35:00,000 --> 00:35:01,520
competitors. The better way to think
1048
00:35:01,520 --> 00:35:04,160
about this is
1049
00:35:04,160 --> 00:35:05,520
what's the best way to make a lot of
1050
00:35:05,520 --> 00:35:07,920
money in general?
1051
00:35:07,920 --> 00:35:10,720
You make an offer to people in a
1052
00:35:10,720 --> 00:35:12,560
marketplace that is underserved. You
1053
00:35:12,560 --> 00:35:13,920
find a niche or a sector where you can
1054
00:35:13,920 --> 00:35:15,440
get the where you can deliver the best
1055
00:35:15,440 --> 00:35:17,680
possible offer. So, for example, if
1056
00:35:17,680 --> 00:35:20,400
you're selling ads to local businesses,
1057
00:35:20,400 --> 00:35:22,400
you're not going to be the best in town.
1058
00:35:22,400 --> 00:35:24,800
Period. But if you niche down your offer
1059
00:35:24,800 --> 00:35:27,760
down to selling ads to doctors that only
1060
00:35:27,760 --> 00:35:31,119
do feet stuff,
1061
00:35:31,119 --> 00:35:33,200
put doctors, and your ads and everything
1062
00:35:33,200 --> 00:35:34,400
and all your funnels and everything are
1063
00:35:34,400 --> 00:35:36,160
optimized about around that, you have
1064
00:35:36,160 --> 00:35:38,320
the best offer in town and can give the
1065
00:35:38,320 --> 00:35:40,079
best results. Therefore, you're going to
1066
00:35:40,079 --> 00:35:42,160
get all those customers. And if you
1067
00:35:42,160 --> 00:35:43,280
deliver a really good product, they're
1068
00:35:43,280 --> 00:35:44,240
going to tell more people and then
1069
00:35:44,240 --> 00:35:45,119
you're going to get more customers and
1070
00:35:45,119 --> 00:35:46,880
the business is going to sell naturally.
1071
00:35:46,880 --> 00:35:48,320
The best way to think about things isn't
1072
00:35:48,320 --> 00:35:50,000
in these black and white rules, but more
1073
00:35:50,000 --> 00:35:51,839
down to the basic foundations. How do
1074
00:35:51,839 --> 00:35:53,839
you make a [ __ ] ton of money? You have
1075
00:35:53,839 --> 00:35:55,680
to have customers that buy your product
1076
00:35:55,680 --> 00:35:57,040
because it's the best possible product
1077
00:35:57,040 --> 00:35:58,079
in the market. Well, how do you have the
1078
00:35:58,079 --> 00:35:59,440
best possible product in the market? You
1079
00:35:59,440 --> 00:36:01,119
do what I just talked about. You niche
1080
00:36:01,119 --> 00:36:03,040
down and kind of hack the system that
1081
00:36:03,040 --> 00:36:05,839
way. Then how do you make a lot of money
1082
00:36:05,839 --> 00:36:07,119
from that? Well, you you then go and
1083
00:36:07,119 --> 00:36:08,240
sell to them and you get better at
1084
00:36:08,240 --> 00:36:10,079
selling these things and you make a
1085
00:36:10,079 --> 00:36:11,200
product so good that they continue
1086
00:36:11,200 --> 00:36:12,560
paying you and buying more from you and
1087
00:36:12,560 --> 00:36:14,079
then you just repeat this system right
1088
00:36:14,079 --> 00:36:16,320
here as much as you can. That sounds
1089
00:36:16,320 --> 00:36:18,000
very simplistic, but that's how you want
1090
00:36:18,000 --> 00:36:19,280
to think about. That's way better than
1091
00:36:19,280 --> 00:36:21,280
thinking like, can I copy people or not
1092
00:36:21,280 --> 00:36:23,440
copy people? There's going to be 10
1093
00:36:23,440 --> 00:36:27,200
different ways in experiences you're
1094
00:36:27,200 --> 00:36:28,079
going to have in business where
1095
00:36:28,079 --> 00:36:29,359
sometimes that's the answer, sometimes
1096
00:36:29,359 --> 00:36:31,760
that's not the answer. It's better to
1097
00:36:31,760 --> 00:36:33,520
get down to the core foundations that
1098
00:36:33,520 --> 00:36:34,880
are always the answer, which is what I
1099
00:36:34,880 --> 00:36:37,520
just described.
1100
00:36:40,000 --> 00:36:42,079
Where'd you get funding from? Hyros.
1101
00:36:42,079 --> 00:36:43,839
This guy. I've always been good at
1102
00:36:43,839 --> 00:36:46,240
making money. I was making like I don't
1103
00:36:46,240 --> 00:36:48,800
know uh $10 million a year in info and
1104
00:36:48,800 --> 00:36:50,560
like little small softwares and stuff
1105
00:36:50,560 --> 00:36:52,079
that I was launching in SEO and stuff
1106
00:36:52,079 --> 00:36:55,839
before Hyros. So that's where I got the
1107
00:36:55,839 --> 00:36:57,280
money from. I don't I don't like raising
1108
00:36:57,280 --> 00:36:58,800
money. I don't like giving people chunks
1109
00:36:58,800 --> 00:37:00,960
of my company. I like to own the vast
1110
00:37:00,960 --> 00:37:03,839
lion share max max max max max majority
1111
00:37:03,839 --> 00:37:05,920
of my companies as I can. I don't like I
1112
00:37:05,920 --> 00:37:07,359
don't like taking investors and stuff
1113
00:37:07,359 --> 00:37:10,520
like that.
1114
00:37:10,880 --> 00:37:12,320
Someone said, "What's the mustache?"
1115
00:37:12,320 --> 00:37:14,000
It's funny. You You guys wait. I'm going
1116
00:37:14,000 --> 00:37:15,920
to dye my hair blonde here or or bleach
1117
00:37:15,920 --> 00:37:17,040
blonde here soon because it looks
1118
00:37:17,040 --> 00:37:18,640
ridiculous for crypto. Just get those
1119
00:37:18,640 --> 00:37:21,640
clicks.
1120
00:37:23,359 --> 00:37:24,880
How do you think AI is changing search
1121
00:37:24,880 --> 00:37:26,800
ads opportunities? They might use GPT
1122
00:37:26,800 --> 00:37:28,079
instead of Google. I mean, it already
1123
00:37:28,079 --> 00:37:30,240
is. And I think I think GPT and Google
1124
00:37:30,240 --> 00:37:31,520
are just going to start putting ads in
1125
00:37:31,520 --> 00:37:34,160
their their AIS. That's what I see
1126
00:37:34,160 --> 00:37:37,160
happening.
1127
00:37:38,400 --> 00:37:40,160
Is software the best way to go as far as
1128
00:37:40,160 --> 00:37:42,320
making money? No. There's so many
1129
00:37:42,320 --> 00:37:43,599
different ways to make money. I know
1130
00:37:43,599 --> 00:37:44,800
people that have the weirdest ass
1131
00:37:44,800 --> 00:37:46,880
business models uh and do all sorts of
1132
00:37:46,880 --> 00:37:48,480
weird [ __ ] Like I have a friend who has
1133
00:37:48,480 --> 00:37:50,480
a light bulb company that does like $30
1134
00:37:50,480 --> 00:37:52,160
million a year. Like you can make money
1135
00:37:52,160 --> 00:37:53,680
doing anything. You just have to be good
1136
00:37:53,680 --> 00:37:55,760
at it. The best way to make money is to
1137
00:37:55,760 --> 00:37:57,119
have the best product in the in the
1138
00:37:57,119 --> 00:37:58,720
space so that you get all the customers
1139
00:37:58,720 --> 00:38:00,400
and everybody wants to come to you and
1140
00:38:00,400 --> 00:38:01,920
you're known for it and then keeping
1141
00:38:01,920 --> 00:38:03,040
those customers and getting them to
1142
00:38:03,040 --> 00:38:05,040
spend more and then using the customer's
1143
00:38:05,040 --> 00:38:07,040
results and the brand awareness of your
1144
00:38:07,040 --> 00:38:08,320
product plus really good marketing to
1145
00:38:08,320 --> 00:38:10,000
get more customers in and repeating that
1146
00:38:10,000 --> 00:38:11,200
over and over. It doesn't matter what
1147
00:38:11,200 --> 00:38:13,119
you're doing. If you focus on those
1148
00:38:13,119 --> 00:38:14,560
fundamentals, you're going to win. If
1149
00:38:14,560 --> 00:38:16,480
you don't have the best product and you
1150
00:38:16,480 --> 00:38:18,560
don't keep your customers and you don't
1151
00:38:18,560 --> 00:38:20,720
get a lot of results, they're not going
1152
00:38:20,720 --> 00:38:22,880
to have a good business. It sounds so
1153
00:38:22,880 --> 00:38:24,560
stupid, but it's true. Most people don't
1154
00:38:24,560 --> 00:38:26,079
focus on that. They don't have the best
1155
00:38:26,079 --> 00:38:27,839
product. Why can't I sell your product?
1156
00:38:27,839 --> 00:38:29,359
Because there's 15 other people that are
1157
00:38:29,359 --> 00:38:31,359
better than you. Well, why am I not
1158
00:38:31,359 --> 00:38:32,560
making more money? Because your
1159
00:38:32,560 --> 00:38:33,760
customers leave and they don't get
1160
00:38:33,760 --> 00:38:35,599
results.
1161
00:38:35,599 --> 00:38:36,960
You don't like if you look at all the
1162
00:38:36,960 --> 00:38:38,640
these info businesses and stuff out, the
1163
00:38:38,640 --> 00:38:39,760
reason why people lose their customers
1164
00:38:39,760 --> 00:38:41,280
and they don't scale the giant money
1165
00:38:41,280 --> 00:38:42,480
because people don't come back and buy
1166
00:38:42,480 --> 00:38:45,440
more. It's just that simple. So, if you
1167
00:38:45,440 --> 00:38:47,920
focus on these fundamental things,
1168
00:38:47,920 --> 00:38:50,560
that's going to get you so [ __ ] far.
1169
00:38:50,560 --> 00:38:52,480
Uh I'm gonna I'm going to tap on that
1170
00:38:52,480 --> 00:38:53,520
over and over again in the stream
1171
00:38:53,520 --> 00:38:55,119
because just people they think it's
1172
00:38:55,119 --> 00:38:57,200
going to be some complex thing where
1173
00:38:57,200 --> 00:38:58,480
like just a really good example the
1174
00:38:58,480 --> 00:39:00,400
other day you Alexi stream he sold an
1175
00:39:00,400 --> 00:39:02,079
info product in the same exact way info
1176
00:39:02,079 --> 00:39:03,599
products been sold for the last 50
1177
00:39:03,599 --> 00:39:06,960
[ __ ] years did 100 million in a day
1178
00:39:06,960 --> 00:39:09,920
base business fundamentals
1179
00:39:09,920 --> 00:39:12,640
that's it. So I'm I'm sure there's a ton
1180
00:39:12,640 --> 00:39:13,680
of people watching this stream right now
1181
00:39:13,680 --> 00:39:15,040
to sell info products but you can't do
1182
00:39:15,040 --> 00:39:19,000
that. Why?
1183
00:39:19,040 --> 00:39:20,800
You're not focusing on the fundamentals
1184
00:39:20,800 --> 00:39:22,160
and building the brand and the
1185
00:39:22,160 --> 00:39:23,599
relationships with customers that they
1186
00:39:23,599 --> 00:39:25,680
are. It's that simple. It's not like he
1187
00:39:25,680 --> 00:39:26,720
got on stream and said something
1188
00:39:26,720 --> 00:39:28,240
magical. And so that's where you need to
1189
00:39:28,240 --> 00:39:31,800
take your focus to.
1190
00:39:37,680 --> 00:39:40,720
Uh Ipo says, "Hey, I'm I'm 18 years old.
1191
00:39:40,720 --> 00:39:43,040
I'm 18 years old and I make about 15k a
1192
00:39:43,040 --> 00:39:46,640
month with my agency. There's this BMW
1193
00:39:46,640 --> 00:39:48,880
M4 I want to buy for 80K. Should I go
1194
00:39:48,880 --> 00:39:50,240
ahead and buy it or reinvest all my
1195
00:39:50,240 --> 00:39:51,280
money into it? So, I'm not the guy going
1196
00:39:51,280 --> 00:39:52,640
to ask because as soon as I made like a
1197
00:39:52,640 --> 00:39:53,920
little bit of money, I'm like
1198
00:39:53,920 --> 00:39:55,680
Lamborghini. And I just went and bought
1199
00:39:55,680 --> 00:39:58,000
I first bought a Maserati and then I was
1200
00:39:58,000 --> 00:39:59,920
like got even more successful a few
1201
00:39:59,920 --> 00:40:01,040
months later. I'm like, "Fuck the
1202
00:40:01,040 --> 00:40:02,800
Maserati. I want a Lamborghini." So, I
1203
00:40:02,800 --> 00:40:05,040
went and bought a Lamborghini. And it
1204
00:40:05,040 --> 00:40:06,480
wasn't like I could barely afford it,
1205
00:40:06,480 --> 00:40:08,480
but I definitely could have invested my
1206
00:40:08,480 --> 00:40:10,960
money better at the time.
1207
00:40:10,960 --> 00:40:14,960
So, probably not the guy to ask.
1208
00:40:14,960 --> 00:40:16,880
Just ignore that. Ignore that. I'm I'm
1209
00:40:16,880 --> 00:40:19,359
much I'm much richer now than when I got
1210
00:40:19,359 --> 00:40:21,520
my first Lamborghini. I can actually
1211
00:40:21,520 --> 00:40:23,760
just afford that one behind me. Just
1212
00:40:23,760 --> 00:40:26,640
shits and giggles cash. But
1213
00:40:26,640 --> 00:40:27,920
look, it's up to you what you want to
1214
00:40:27,920 --> 00:40:30,400
do, man. If you want to go get the BMW,
1215
00:40:30,400 --> 00:40:32,640
it's not going to help you. It's not
1216
00:40:32,640 --> 00:40:33,920
going to help you scale your business,
1217
00:40:33,920 --> 00:40:36,640
and it's going to add more. It's going
1218
00:40:36,640 --> 00:40:38,400
to hold you back, especially at 15K a
1219
00:40:38,400 --> 00:40:39,920
month. That thing's probably 1 to 2,000
1220
00:40:39,920 --> 00:40:42,640
a month in hard cost. So, you're not
1221
00:40:42,640 --> 00:40:44,000
going to take the risk that you should
1222
00:40:44,000 --> 00:40:45,359
be taking because you have to pay for
1223
00:40:45,359 --> 00:40:47,760
the [ __ ] BMW. Okay? It's like, for
1224
00:40:47,760 --> 00:40:49,760
example, I have the Lambo behind me.
1225
00:40:49,760 --> 00:40:51,359
Like, I I that you could light that
1226
00:40:51,359 --> 00:40:53,119
thing on [ __ ] fire and blow it up. I
1227
00:40:53,119 --> 00:40:54,800
could lose all my money. I don't like
1228
00:40:54,800 --> 00:40:56,160
it's not going to affect me at all. It's
1229
00:40:56,160 --> 00:40:57,599
not affecting my ability to take risk
1230
00:40:57,599 --> 00:40:59,920
with my businesses. If you have the BMW
1231
00:40:59,920 --> 00:41:01,839
and you're making 15k a month and in
1232
00:41:01,839 --> 00:41:04,640
after taxes you're like at 10k a month,
1233
00:41:04,640 --> 00:41:07,520
you're dedicating one fifth of your
1234
00:41:07,520 --> 00:41:09,200
income anywhere around there to paying
1235
00:41:09,200 --> 00:41:10,720
for the [ __ ] car. You're not going to
1236
00:41:10,720 --> 00:41:12,079
take the same level of risk and you're
1237
00:41:12,079 --> 00:41:14,720
going to grow slower. So,
1238
00:41:14,720 --> 00:41:17,040
do you do you mind growing slower? If
1239
00:41:17,040 --> 00:41:18,800
the answer is yes, don't get the car. If
1240
00:41:18,800 --> 00:41:22,160
you really want the car, go get it. I I
1241
00:41:22,160 --> 00:41:24,319
I don't I don't care if you get it or
1242
00:41:24,319 --> 00:41:27,280
not. I I I know you want to go have that
1243
00:41:27,280 --> 00:41:30,560
first thing of success. Cool.
1244
00:41:30,560 --> 00:41:32,160
You're just not going to grow as fast or
1245
00:41:32,160 --> 00:41:33,440
take the same action. So, you're just
1246
00:41:33,440 --> 00:41:37,480
going to balance out what you want.
1247
00:41:42,640 --> 00:41:44,160
What are your thoughts on $100 million
1248
00:41:44,160 --> 00:41:47,280
Money Models by Alex? Um, I've dug
1249
00:41:47,280 --> 00:41:48,560
through it a little bit, but I mean I'
1250
00:41:48,560 --> 00:41:50,079
I've known Alex for so long. We come
1251
00:41:50,079 --> 00:41:51,520
from kind of the same school of internet
1252
00:41:51,520 --> 00:41:53,599
marketing. I'm not claiming to be as
1253
00:41:53,599 --> 00:41:55,040
good as Alex is when it comes to like
1254
00:41:55,040 --> 00:41:56,720
generating revenue and sales and market.
1255
00:41:56,720 --> 00:42:00,400
He's 10 times better at than I am.
1256
00:42:00,400 --> 00:42:01,680
A lot of the things that Alex talks
1257
00:42:01,680 --> 00:42:04,800
about I've been living for the last 15
1258
00:42:04,800 --> 00:42:06,560
17 years of my life. Like a lot of all
1259
00:42:06,560 --> 00:42:08,400
these these things we come from the same
1260
00:42:08,400 --> 00:42:10,160
exact class of internet marketers. Me,
1261
00:42:10,160 --> 00:42:11,760
him, Russell Brunson, Sam Evans. Like
1262
00:42:11,760 --> 00:42:13,599
it's the same high school class of
1263
00:42:13,599 --> 00:42:16,000
internet marketers. Uh Russell Brunson
1264
00:42:16,000 --> 00:42:18,640
owns ClickFunnels, Sam owns school. Uh
1265
00:42:18,640 --> 00:42:20,720
Alex obviously you know acquisition. So,
1266
00:42:20,720 --> 00:42:21,760
a lot of the things he does and
1267
00:42:21,760 --> 00:42:23,200
everything like I've just been doing for
1268
00:42:23,200 --> 00:42:26,160
so long that I I know they work. And the
1269
00:42:26,160 --> 00:42:27,680
thing I'm thinking about Alex and how he
1270
00:42:27,680 --> 00:42:29,839
breaks it down is Alex has a superpower
1271
00:42:29,839 --> 00:42:31,760
of breaking down things and making it so
1272
00:42:31,760 --> 00:42:33,280
people can really understand them. And I
1273
00:42:33,280 --> 00:42:34,800
think he's the best teacher of these
1274
00:42:34,800 --> 00:42:37,040
things and also the best applier of good
1275
00:42:37,040 --> 00:42:40,000
old basic fundamental uh marketing and
1276
00:42:40,000 --> 00:42:41,839
sales tactics. So, I think it's
1277
00:42:41,839 --> 00:42:43,040
incredible and I think everyone should
1278
00:42:43,040 --> 00:42:45,200
read his stuff. He's he's the best there
1279
00:42:45,200 --> 00:42:46,960
is online at the moment of actually
1280
00:42:46,960 --> 00:42:49,520
teaching this stuff by far. Like by
1281
00:42:49,520 --> 00:42:51,280
leagues,
1282
00:42:51,280 --> 00:42:54,640
multiples of five at least.
1283
00:42:54,640 --> 00:42:57,119
Someone said touch the Lambo. People
1284
00:42:57,119 --> 00:43:00,760
always say it's fake.
1285
00:43:10,160 --> 00:43:11,920
I can afford a car, guys. Don't worry. I
1286
00:43:11,920 --> 00:43:14,000
don't I don't have to stoop to using AI.
1287
00:43:14,000 --> 00:43:16,319
I I can afford a car. I've had enough
1288
00:43:16,319 --> 00:43:18,400
success that I could buy a Lamborghini.
1289
00:43:18,400 --> 00:43:19,920
You can you can trust me on that. You
1290
00:43:19,920 --> 00:43:21,280
don't have to trust me on anything else.
1291
00:43:21,280 --> 00:43:24,280
But
1292
00:43:25,280 --> 00:43:26,720
Damian says, "What are your thoughts on
1293
00:43:26,720 --> 00:43:32,640
dildo coin? The crypto people are here.
1294
00:43:32,640 --> 00:43:34,480
Please turn it on." You notice I'm in an
1295
00:43:34,480 --> 00:43:37,680
enclosed spa space, right?
1296
00:43:37,680 --> 00:43:39,359
No, I'm not going to do it. Like I'm not
1297
00:43:39,359 --> 00:43:40,880
going to open my garage, make this room
1298
00:43:40,880 --> 00:43:42,560
super hot, and then fill it with the
1299
00:43:42,560 --> 00:43:43,760
smoke and everything. If you don't want
1300
00:43:43,760 --> 00:43:46,319
to believe it's real, then I actually
1301
00:43:46,319 --> 00:43:47,920
take it as a compliment because like the
1302
00:43:47,920 --> 00:43:49,520
amount of effort it would take to get a
1303
00:43:49,520 --> 00:43:51,520
fake Ferrari, I mean a fake Lamborghini
1304
00:43:51,520 --> 00:43:52,720
in here, get all the seating,
1305
00:43:52,720 --> 00:43:54,000
everything, but just not have the engine
1306
00:43:54,000 --> 00:43:55,680
in it or something like removed, that
1307
00:43:55,680 --> 00:43:57,359
would take way more effort than just
1308
00:43:57,359 --> 00:43:59,520
going and buying a [ __ ] car. So,
1309
00:43:59,520 --> 00:44:01,200
whatever. Either way, I'm doing
1310
00:44:01,200 --> 00:44:04,520
something impressive.
1311
00:44:07,839 --> 00:44:10,000
What's your secret to writing persuasive
1312
00:44:10,000 --> 00:44:13,400
YouTube intros?
1313
00:44:13,920 --> 00:44:15,440
I'll give you a little blueprint here in
1314
00:44:15,440 --> 00:44:17,520
a second, but the thing you need to
1315
00:44:17,520 --> 00:44:19,760
focus on is what is what's going to hook
1316
00:44:19,760 --> 00:44:21,200
and keep the viewer there and what does
1317
00:44:21,200 --> 00:44:22,960
the viewer want. So, for example, like
1318
00:44:22,960 --> 00:44:24,319
the reason why my crypto videos do
1319
00:44:24,319 --> 00:44:26,240
really well and I don't they do much
1320
00:44:26,240 --> 00:44:27,520
better than other crypto channels is
1321
00:44:27,520 --> 00:44:29,280
because I know exactly what the viewer
1322
00:44:29,280 --> 00:44:31,200
wants and I focus on that in the video
1323
00:44:31,200 --> 00:44:32,880
and I constantly hook and bait them with
1324
00:44:32,880 --> 00:44:35,280
it. So, what people want in crypto is
1325
00:44:35,280 --> 00:44:38,560
extremely fast, cheeky [ __ ] gains.
1326
00:44:38,560 --> 00:44:39,760
That's the only thing they [ __ ] care
1327
00:44:39,760 --> 00:44:40,960
about. And they want to know what coin
1328
00:44:40,960 --> 00:44:43,680
is going to pump next. And what you have
1329
00:44:43,680 --> 00:44:45,839
to do when you're starting a video is
1330
00:44:45,839 --> 00:44:48,319
you have to one confirm that that's what
1331
00:44:48,319 --> 00:44:50,160
they they they came to the right place.
1332
00:44:50,160 --> 00:44:51,680
So, you notice any of my intros, I get
1333
00:44:51,680 --> 00:44:52,960
that in there with the jokes. You have
1334
00:44:52,960 --> 00:44:54,400
to catch their attention, which is why I
1335
00:44:54,400 --> 00:44:56,480
do all the hyperbole and crazy [ __ ] in
1336
00:44:56,480 --> 00:44:58,400
the the crypto videos. And then you have
1337
00:44:58,400 --> 00:44:59,920
to demonstrate competence, which is why
1338
00:44:59,920 --> 00:45:01,280
you see me talk about the results and
1339
00:45:01,280 --> 00:45:02,720
coins that have moved that I've
1340
00:45:02,720 --> 00:45:04,960
mentioned in past videos. And then you
1341
00:45:04,960 --> 00:45:06,800
have to double down on the results
1342
00:45:06,800 --> 00:45:08,160
you've gotten, which is where people get
1343
00:45:08,160 --> 00:45:09,440
hooked. And then you have to get into
1344
00:45:09,440 --> 00:45:11,839
the actual content and confidently
1345
00:45:11,839 --> 00:45:13,440
reference where you're going to take
1346
00:45:13,440 --> 00:45:14,960
them to or that end destination. You'll
1347
00:45:14,960 --> 00:45:16,240
notice a lot of videos I don't talk
1348
00:45:16,240 --> 00:45:17,680
about altcoins or anything until about
1349
00:45:17,680 --> 00:45:19,920
25 minutes in. That increases my watch
1350
00:45:19,920 --> 00:45:22,400
time. So those are things to think
1351
00:45:22,400 --> 00:45:24,000
about. What you actually want to do is
1352
00:45:24,000 --> 00:45:25,680
you want to use these hooks and baits to
1353
00:45:25,680 --> 00:45:28,000
actually teach people. So, I use these
1354
00:45:28,000 --> 00:45:31,040
gimmicky things in crypto, the the crack
1355
00:45:31,040 --> 00:45:32,720
cocaine to lure people into actually
1356
00:45:32,720 --> 00:45:35,760
learning about crypto and how to do it
1357
00:45:35,760 --> 00:45:37,599
somewhat [ __ ] correctly. No one's
1358
00:45:37,599 --> 00:45:38,960
going to make money doing crypto.
1359
00:45:38,960 --> 00:45:39,920
Everyone's going to lose all their
1360
00:45:39,920 --> 00:45:42,480
money. I'm I'm honest about that in the
1361
00:45:42,480 --> 00:45:43,680
videos, but that's how you want to go
1362
00:45:43,680 --> 00:45:44,960
and structure videos and that's how you
1363
00:45:44,960 --> 00:45:46,240
want to think about it. When it comes to
1364
00:45:46,240 --> 00:45:47,680
intro to themselves, I like to do the
1365
00:45:47,680 --> 00:45:48,960
full hook and everything in the first
1366
00:45:48,960 --> 00:45:51,359
two minutes and then break down what
1367
00:45:51,359 --> 00:45:52,560
they're going to learn and then get
1368
00:45:52,560 --> 00:45:53,680
straight into the content. And then you
1369
00:45:53,680 --> 00:45:56,240
just want to be changing very rapidly
1370
00:45:56,240 --> 00:45:58,240
through the the video. So, changing
1371
00:45:58,240 --> 00:46:00,000
screens, changing topics, moving like
1372
00:46:00,000 --> 00:46:01,520
that while constantly baiting to like
1373
00:46:01,520 --> 00:46:03,359
the end reward of what they're looking
1374
00:46:03,359 --> 00:46:06,160
for.
1375
00:46:06,160 --> 00:46:10,040
Those are some things that will help.
1376
00:46:14,720 --> 00:46:16,319
That's cool, Jake. I'm doing three mil a
1377
00:46:16,319 --> 00:46:19,800
month. That's awesome.
1378
00:46:20,160 --> 00:46:21,920
I don't have any time to advise anything
1379
00:46:21,920 --> 00:46:24,560
right now. Abs. I'm I'm flattered by it,
1380
00:46:24,560 --> 00:46:27,359
but I I am head down on Hyros. I don't
1381
00:46:27,359 --> 00:46:29,200
want to think about anybody other other
1382
00:46:29,200 --> 00:46:31,680
people's businesses, but that is [ __ ]
1383
00:46:31,680 --> 00:46:32,880
awesome where you're at right now. I'm
1384
00:46:32,880 --> 00:46:34,079
very proud of you, man. That's that's
1385
00:46:34,079 --> 00:46:37,359
good news. Good for you.
1386
00:46:37,359 --> 00:46:38,880
So, what's your target audience for this
1387
00:46:38,880 --> 00:46:41,359
live stream? We have all our high-risisk
1388
00:46:41,359 --> 00:46:42,560
customers. We have people that want to
1389
00:46:42,560 --> 00:46:43,920
start businesses. We have general people
1390
00:46:43,920 --> 00:46:45,760
that are just here to watch me yabber.
1391
00:46:45,760 --> 00:46:47,200
The point of this entire channel is just
1392
00:46:47,200 --> 00:46:48,960
to grow my personal brand in the
1393
00:46:48,960 --> 00:46:50,640
internet marketing space. So, it's big
1394
00:46:50,640 --> 00:46:53,599
enough that lots of mass businesses
1395
00:46:53,599 --> 00:46:56,400
listen to me in general. And then when
1396
00:46:56,400 --> 00:46:58,000
they listen to me, they're inevitably
1397
00:46:58,000 --> 00:46:59,440
going to hear about Hyros Air, which
1398
00:46:59,440 --> 00:47:00,880
fits into every business and increases
1399
00:47:00,880 --> 00:47:02,800
their revenue by like 3%. You just put
1400
00:47:02,800 --> 00:47:04,160
on your website, you make more money,
1401
00:47:04,160 --> 00:47:06,720
period. And um then that will naturally
1402
00:47:06,720 --> 00:47:08,400
lead people to the site. Very similar.
1403
00:47:08,400 --> 00:47:10,240
You saw like how Alexis has grown his
1404
00:47:10,240 --> 00:47:12,319
brand and now people are joining school.
1405
00:47:12,319 --> 00:47:15,880
same exact thing.
1406
00:47:20,319 --> 00:47:21,680
If you did a business channel for your
1407
00:47:21,680 --> 00:47:23,119
businesses, why do you do your crypto
1408
00:47:23,119 --> 00:47:25,119
channel? The main reason I do the crypto
1409
00:47:25,119 --> 00:47:27,440
channel is one because I have a lot of
1410
00:47:27,440 --> 00:47:30,480
fun with it, but two, the amount of
1411
00:47:30,480 --> 00:47:32,480
following and awareness I have in the
1412
00:47:32,480 --> 00:47:34,800
space basically allows me to seed invest
1413
00:47:34,800 --> 00:47:37,599
and do VC deals and angel investment
1414
00:47:37,599 --> 00:47:39,520
deals that I could never ever ever get
1415
00:47:39,520 --> 00:47:42,240
as a normal person. So, for example,
1416
00:47:42,240 --> 00:47:44,160
there's constantly new exchanges, new
1417
00:47:44,160 --> 00:47:47,359
technology, new AI stuff that's
1418
00:47:47,359 --> 00:47:49,200
launching in the crypto space. And I'm
1419
00:47:49,200 --> 00:47:50,319
not just talking about like getting in
1420
00:47:50,319 --> 00:47:52,480
coins and like ICOs early. Like, there's
1421
00:47:52,480 --> 00:47:53,839
a lot of really cool technology that's
1422
00:47:53,839 --> 00:47:55,119
constantly launching, new businesses
1423
00:47:55,119 --> 00:47:56,560
that are starting that I'm able to get
1424
00:47:56,560 --> 00:47:58,640
VC and angel deals in because of my
1425
00:47:58,640 --> 00:48:00,319
reputation in the space and how large it
1426
00:48:00,319 --> 00:48:01,920
is. So, one of the main reasons I do it
1427
00:48:01,920 --> 00:48:03,280
there is because it gives me one of the
1428
00:48:03,280 --> 00:48:05,359
best investment opportunities early and
1429
00:48:05,359 --> 00:48:07,599
ba basically any crypto project I want.
1430
00:48:07,599 --> 00:48:09,760
not just little like shitcoin ICOs, but
1431
00:48:09,760 --> 00:48:12,000
like large technical big giant future of
1432
00:48:12,000 --> 00:48:14,319
the world companies. And so I take a lot
1433
00:48:14,319 --> 00:48:16,400
of money I make and hyros and then I use
1434
00:48:16,400 --> 00:48:18,240
it for angel deals for all sorts of
1435
00:48:18,240 --> 00:48:19,520
blockchain check because I think it's
1436
00:48:19,520 --> 00:48:20,800
going to rule the world. If I didn't
1437
00:48:20,800 --> 00:48:22,240
have a couple million followers and the
1438
00:48:22,240 --> 00:48:24,800
most viewed
1439
00:48:24,800 --> 00:48:26,640
views per video crypto channel in the
1440
00:48:26,640 --> 00:48:27,839
space, I wouldn't be able to get into
1441
00:48:27,839 --> 00:48:29,200
those deals and no one would want my
1442
00:48:29,200 --> 00:48:30,880
money. So that's one of the main reasons
1443
00:48:30,880 --> 00:48:33,440
I do the crypto channel because it's
1444
00:48:33,440 --> 00:48:35,119
I've made a lot of money not from coins
1445
00:48:35,119 --> 00:48:36,720
and stuff like that. I' I've made some
1446
00:48:36,720 --> 00:48:38,880
good money in gains and coins, trust me.
1447
00:48:38,880 --> 00:48:40,240
Uh, and all the things I talk about on
1448
00:48:40,240 --> 00:48:41,359
the channel, alt season, and all that
1449
00:48:41,359 --> 00:48:42,480
stuff, I think it's still coming. I
1450
00:48:42,480 --> 00:48:43,760
think we're about to make a [ __ ] ton of
1451
00:48:43,760 --> 00:48:45,599
money. On top of that, I've made a lot
1452
00:48:45,599 --> 00:48:47,359
of money investing in crypto companies
1453
00:48:47,359 --> 00:48:49,359
and and new exchanges launching and new
1454
00:48:49,359 --> 00:48:51,040
dexes and all sorts of stuff like that,
1455
00:48:51,040 --> 00:48:52,640
you know? So, that's one of the reasons
1456
00:48:52,640 --> 00:48:55,960
I do it.
1457
00:48:58,800 --> 00:49:02,000
A lot of questions.
1458
00:49:02,000 --> 00:49:03,440
Can you grow a brand on Tw You don't
1459
00:49:03,440 --> 00:49:04,720
grow your brand on Twitter. You grow
1460
00:49:04,720 --> 00:49:06,559
your ad on YouTube and in you grow your
1461
00:49:06,559 --> 00:49:07,920
brand on YouTube and Instagram and you
1462
00:49:07,920 --> 00:49:09,920
talk to your audience on Twitter. The
1463
00:49:09,920 --> 00:49:11,359
reason why I have a big following on
1464
00:49:11,359 --> 00:49:12,640
Twitter is because I have a really big
1465
00:49:12,640 --> 00:49:14,079
YouTube channel. People didn't start
1466
00:49:14,079 --> 00:49:15,760
following me on Twitter until YouTube.
1467
00:49:15,760 --> 00:49:17,200
It's the same thing for everything else.
1468
00:49:17,200 --> 00:49:19,040
You don't build a brand on Twitter. It's
1469
00:49:19,040 --> 00:49:21,200
the laziest, most loweffort, lowrisk
1470
00:49:21,200 --> 00:49:22,400
comfort zone way you could try to build
1471
00:49:22,400 --> 00:49:23,680
a brand, which is why a lot of people
1472
00:49:23,680 --> 00:49:25,680
that do it, they don't really ever get
1473
00:49:25,680 --> 00:49:28,480
anywhere, you know? Um, so I wouldn't do
1474
00:49:28,480 --> 00:49:31,480
it.
1475
00:49:37,040 --> 00:49:38,160
So, someone said, "How would you feel
1476
00:49:38,160 --> 00:49:39,440
about missing out on friends and outings
1477
00:49:39,440 --> 00:49:40,400
because you're so busy building
1478
00:49:40,400 --> 00:49:42,400
businesses?" Well, if you're young, I
1479
00:49:42,400 --> 00:49:43,680
wouldn't give a [ __ ] because all the
1480
00:49:43,680 --> 00:49:44,800
people that you're hanging out with,
1481
00:49:44,800 --> 00:49:46,400
you're not going to see post 30,
1482
00:49:46,400 --> 00:49:47,359
especially if you're like
1483
00:49:47,359 --> 00:49:49,200
entrepreneurial driven. Like, all your
1484
00:49:49,200 --> 00:49:51,040
boys in your 20s and stuff like that.
1485
00:49:51,040 --> 00:49:54,240
Granted, a lot of my friends
1486
00:49:54,240 --> 00:49:56,240
from my 20s are successful entrepreneurs
1487
00:49:56,240 --> 00:49:59,760
now. Um, I'm actually,
1488
00:49:59,760 --> 00:50:01,760
yeah, I mean, I say I'm a lot of my
1489
00:50:01,760 --> 00:50:03,280
friends are entrepreneurs, so I am happy
1490
00:50:03,280 --> 00:50:05,200
that I, uh, hung out with them. There's
1491
00:50:05,200 --> 00:50:06,720
tons of other people and all I made so
1492
00:50:06,720 --> 00:50:08,240
much time for hanging out and like doing
1493
00:50:08,240 --> 00:50:09,520
stuff with friends. Like, it doesn't
1494
00:50:09,520 --> 00:50:11,040
[ __ ] matter. You're not going to know
1495
00:50:11,040 --> 00:50:13,680
any of these people past 35. And so,
1496
00:50:13,680 --> 00:50:16,240
you're just going to like sacrifice the
1497
00:50:16,240 --> 00:50:17,520
most important thing, which is like your
1498
00:50:17,520 --> 00:50:19,280
goals and your ambitions and like having
1499
00:50:19,280 --> 00:50:21,839
money [ __ ] handled to hang out with
1500
00:50:21,839 --> 00:50:23,440
people that you're not even going to
1501
00:50:23,440 --> 00:50:25,359
talk to. you'll maybe see them once a
1502
00:50:25,359 --> 00:50:28,400
year past 35. Like there's no what do
1503
00:50:28,400 --> 00:50:31,200
you I I get it if you want to like have
1504
00:50:31,200 --> 00:50:32,480
spend time with your kids or your
1505
00:50:32,480 --> 00:50:34,160
parents or something else like that, but
1506
00:50:34,160 --> 00:50:35,839
like you don't need to be spending every
1507
00:50:35,839 --> 00:50:37,520
48 hours every single weekend with your
1508
00:50:37,520 --> 00:50:38,800
parents either. You don't need to be
1509
00:50:38,800 --> 00:50:42,000
spending 15 hours a day with your kids.
1510
00:50:42,000 --> 00:50:43,680
People disagree with me on that. I just
1511
00:50:43,680 --> 00:50:45,440
don't [ __ ] care. That's my opinion.
1512
00:50:45,440 --> 00:50:48,720
And so, um, yeah, I don't I don't I
1513
00:50:48,720 --> 00:50:50,160
don't think you should really prioritize
1514
00:50:50,160 --> 00:50:51,520
those things because they just don't
1515
00:50:51,520 --> 00:50:52,720
matter and you're not going to talk to
1516
00:50:52,720 --> 00:50:54,160
any of these people in the future
1517
00:50:54,160 --> 00:50:57,040
anyways. So, what is going to matter is
1518
00:50:57,040 --> 00:51:01,119
when you're 35 and you want to start a
1519
00:51:01,119 --> 00:51:02,240
family and you're going to start making
1520
00:51:02,240 --> 00:51:03,680
your long-term friends that you really
1521
00:51:03,680 --> 00:51:05,119
spend like a lot of time with. Like the
1522
00:51:05,119 --> 00:51:06,640
people that I talk to the most now are
1523
00:51:06,640 --> 00:51:08,800
not friends I had in my 30s. And I
1524
00:51:08,800 --> 00:51:10,160
wouldn't know those people unless I
1525
00:51:10,160 --> 00:51:11,520
built my businesses and got to the level
1526
00:51:11,520 --> 00:51:13,119
of success that I am right now. You
1527
00:51:13,119 --> 00:51:15,440
might be thinking, "Well, sucks that,
1528
00:51:15,440 --> 00:51:16,880
you know, only they'd only be friends
1529
00:51:16,880 --> 00:51:17,920
with you because you're successful."
1530
00:51:17,920 --> 00:51:19,920
Yes, killers like to hang out with
1531
00:51:19,920 --> 00:51:21,680
killers. That's just what it is. If you
1532
00:51:21,680 --> 00:51:24,319
don't like that, then I'm sorry. It's
1533
00:51:24,319 --> 00:51:25,839
It's kind of selfish and and
1534
00:51:25,839 --> 00:51:27,040
self-centered, but that's how people
1535
00:51:27,040 --> 00:51:28,880
operate. And so that I wouldn't have any
1536
00:51:28,880 --> 00:51:30,480
of those things or be able to fund my
1537
00:51:30,480 --> 00:51:32,240
family or do whatever the [ __ ] I want
1538
00:51:32,240 --> 00:51:34,400
whenever I want if I hadn't focused so
1539
00:51:34,400 --> 00:51:36,240
much of my time on building businesses
1540
00:51:36,240 --> 00:51:37,839
and making money. And I love my
1541
00:51:37,839 --> 00:51:39,359
day-to-day life now. So, I'm really
1542
00:51:39,359 --> 00:51:41,040
happy I did it. I would be really pissed
1543
00:51:41,040 --> 00:51:42,960
off if I invested even more time in
1544
00:51:42,960 --> 00:51:44,960
hanging out with people. So, I just
1545
00:51:44,960 --> 00:51:48,000
wouldn't do any of it. Just 20.
1546
00:51:48,000 --> 00:51:50,240
Dude, go move to a [ __ ] Aiza if you
1547
00:51:50,240 --> 00:51:51,920
want to have a good time. If you It's
1548
00:51:51,920 --> 00:51:53,119
okay if you want to have a good time. Go
1549
00:51:53,119 --> 00:51:55,200
move to [ __ ] Aiza. Get a bar job.
1550
00:51:55,200 --> 00:51:56,480
Split an apartment with five other
1551
00:51:56,480 --> 00:51:58,240
dudes. Work your [ __ ] ass off while
1552
00:51:58,240 --> 00:51:59,760
you're there. Get a bar job. Go hit on
1553
00:51:59,760 --> 00:52:01,040
chicks. Do whatever you're going to do.
1554
00:52:01,040 --> 00:52:03,359
But focus on the business. Like, you're
1555
00:52:03,359 --> 00:52:04,319
not going to have any of your friends
1556
00:52:04,319 --> 00:52:06,319
from your 20s or you're going to barely
1557
00:52:06,319 --> 00:52:10,200
very rarely see them.
1558
00:52:12,079 --> 00:52:15,599
And I guarantee you, I guarantee you at
1559
00:52:15,599 --> 00:52:17,599
35 or wherever when you're like you've
1560
00:52:17,599 --> 00:52:18,800
made it and you're very rich and
1561
00:52:18,800 --> 00:52:19,680
successful, you're not going to be like,
1562
00:52:19,680 --> 00:52:21,359
"Oh man, I really wish I'd gone to the
1563
00:52:21,359 --> 00:52:22,960
bar a few more times. I missed out on
1564
00:52:22,960 --> 00:52:24,160
No, you're not. You're going to look at
1565
00:52:24,160 --> 00:52:26,079
your [ __ ] house in your life and all
1566
00:52:26,079 --> 00:52:27,200
the cool things you've done and who
1567
00:52:27,200 --> 00:52:28,079
you've become as a person and be like,
1568
00:52:28,079 --> 00:52:30,400
"Wow, I'm I'm happy I I'm happy I
1569
00:52:30,400 --> 00:52:33,040
sacrificed a little bit."
1570
00:52:33,040 --> 00:52:34,480
Do you have any interest in video game
1571
00:52:34,480 --> 00:52:36,319
dev?
1572
00:52:36,319 --> 00:52:38,160
I love coding video games and I love
1573
00:52:38,160 --> 00:52:39,440
making video games. Like the ultimate
1574
00:52:39,440 --> 00:52:41,440
form of creative art. I just think it's
1575
00:52:41,440 --> 00:52:43,599
such a hard [ __ ] business model that
1576
00:52:43,599 --> 00:52:46,000
I don't
1577
00:52:46,000 --> 00:52:48,800
I don't pursue it. Like I I can code
1578
00:52:48,800 --> 00:52:54,680
stuff up in Java and and forgot what the
1579
00:52:55,520 --> 00:52:56,640
it's not coming to me right now. I
1580
00:52:56,640 --> 00:52:57,599
forget things all the time. But I can
1581
00:52:57,599 --> 00:52:59,680
code up games in Java, all sorts of
1582
00:52:59,680 --> 00:53:01,920
really easy. I'm pretty good at it, too.
1583
00:53:01,920 --> 00:53:03,520
But it's just you can't make money doing
1584
00:53:03,520 --> 00:53:06,000
it unless most games fail. Most of them
1585
00:53:06,000 --> 00:53:07,200
don't make money. And in even the ones
1586
00:53:07,200 --> 00:53:08,400
that do, it's just like it's not even
1587
00:53:08,400 --> 00:53:10,960
that much money.
1588
00:53:10,960 --> 00:53:12,480
There's examples like Fortnite and
1589
00:53:12,480 --> 00:53:13,520
everything that are different, but just
1590
00:53:13,520 --> 00:53:15,200
it's just hard. So that's why I haven't
1591
00:53:15,200 --> 00:53:17,920
pursued that. Are you an Elio lovers?
1592
00:53:17,920 --> 00:53:23,240
Yes, I'm gay as [ __ ] How did you know?
1593
00:53:25,839 --> 00:53:28,400
What if the game made folks money? Goal
1594
00:53:28,400 --> 00:53:30,079
is for me to make money. I don't care if
1595
00:53:30,079 --> 00:53:32,319
it makes people money.
1596
00:53:32,319 --> 00:53:33,520
I'm going to make that game to make me
1597
00:53:33,520 --> 00:53:34,720
money. I don't I'm trying to get other
1598
00:53:34,720 --> 00:53:36,640
people rich.
1599
00:53:36,640 --> 00:53:38,960
I'd make the sleaziest little Farmville
1600
00:53:38,960 --> 00:53:40,400
money extraction [ __ ] game
1601
00:53:40,400 --> 00:53:42,480
you've ever seen. That's probably what I
1602
00:53:42,480 --> 00:53:43,920
would start with if I was making games.
1603
00:53:43,920 --> 00:53:48,359
I don't I don't want to do that. And
1604
00:53:48,559 --> 00:53:49,920
how to start gathering a team for
1605
00:53:49,920 --> 00:53:51,119
software development. The best thing to
1606
00:53:51,119 --> 00:53:53,680
do is to hire a CTO that can do that for
1607
00:53:53,680 --> 00:53:55,760
you. Whether he owns an agency, which is
1608
00:53:55,760 --> 00:53:57,200
very common these days. A lot of a lot
1609
00:53:57,200 --> 00:53:58,400
of people have like an agency they add
1610
00:53:58,400 --> 00:53:59,680
developers to and they build a lot of
1611
00:53:59,680 --> 00:54:00,880
projects and then if the project works
1612
00:54:00,880 --> 00:54:02,800
they like dedicate the team to you.
1613
00:54:02,800 --> 00:54:04,000
That's the best way to do it. If you're
1614
00:54:04,000 --> 00:54:05,200
if you've never worked in tech or
1615
00:54:05,200 --> 00:54:06,480
anything like that before, you really
1616
00:54:06,480 --> 00:54:08,000
don't need to be hiring developers. You
1617
00:54:08,000 --> 00:54:10,160
need a CTO and his job is to find a
1618
00:54:10,160 --> 00:54:14,599
developer talent and hire them.
1619
00:54:17,520 --> 00:54:20,079
Should I start as tutoring SAS company?
1620
00:54:20,079 --> 00:54:25,520
I don't know. Should you do you want to
1621
00:54:25,520 --> 00:54:27,599
Would you like to make more money? Then
1622
00:54:27,599 --> 00:54:29,359
you should probably start the company.
1623
00:54:29,359 --> 00:54:31,200
If I don't care what you do, dude. If
1624
00:54:31,200 --> 00:54:32,240
you want to sit in your house and
1625
00:54:32,240 --> 00:54:33,920
[ __ ] jerk off and do heroin, I'm
1626
00:54:33,920 --> 00:54:36,319
fine. But that's cool. Like, don't come
1627
00:54:36,319 --> 00:54:37,839
to me for advice right here. I'll tell
1628
00:54:37,839 --> 00:54:39,680
like you can you can fall to whatever
1629
00:54:39,680 --> 00:54:41,680
level of filth you want. That's it's
1630
00:54:41,680 --> 00:54:45,240
fine with me, buddy.
1631
00:54:45,599 --> 00:54:47,200
Can you make big money if you never want
1632
00:54:47,200 --> 00:54:49,359
to scam or lie to people, even 1%, or is
1633
00:54:49,359 --> 00:54:50,559
it slower? I don't even know what to
1634
00:54:50,559 --> 00:54:53,119
[ __ ] do with that question, dude. The
1635
00:54:53,119 --> 00:54:54,400
fact that you think you have to lie and
1636
00:54:54,400 --> 00:54:57,520
scam people to make money. Like,
1637
00:54:57,520 --> 00:54:59,520
I think you need to go and I think you
1638
00:54:59,520 --> 00:55:01,440
need to sit down and ask yourself why
1639
00:55:01,440 --> 00:55:03,599
you're so [ __ ] jaded.
1640
00:55:03,599 --> 00:55:05,119
Why are you so grumpy? Because that's
1641
00:55:05,119 --> 00:55:08,079
that question makes no sense. Like, go
1642
00:55:08,079 --> 00:55:10,079
go go
1643
00:55:10,079 --> 00:55:11,520
like you look at businesses all day.
1644
00:55:11,520 --> 00:55:12,559
Like, look at all the stuff you bought
1645
00:55:12,559 --> 00:55:14,240
and you're like, I'm looking at this
1646
00:55:14,240 --> 00:55:15,520
microphone right now. The person who
1647
00:55:15,520 --> 00:55:16,880
made this probably a multi-millionaire.
1648
00:55:16,880 --> 00:55:20,720
Did he scam me? Did he lie to me?
1649
00:55:20,720 --> 00:55:22,319
The problem with with making money is
1650
00:55:22,319 --> 00:55:23,280
not the fact that you can't do it
1651
00:55:23,280 --> 00:55:24,559
without lying and scamming. It's it's
1652
00:55:24,559 --> 00:55:26,720
that you have some really weird limiting
1653
00:55:26,720 --> 00:55:28,960
beliefs and you need to go sit down,
1654
00:55:28,960 --> 00:55:31,760
read some echard toll and and just get
1655
00:55:31,760 --> 00:55:35,119
this [ __ ] out of your system, buddy.
1656
00:55:35,119 --> 00:55:37,280
Talk about Sam Evans. He has fantastic
1657
00:55:37,280 --> 00:55:39,119
hair these days. Just have you seen his
1658
00:55:39,119 --> 00:55:41,200
mana?
1659
00:55:41,200 --> 00:55:43,280
Very handsome. Very handsome. This is
1660
00:55:43,280 --> 00:55:45,280
going to add to the the gay saga going
1661
00:55:45,280 --> 00:55:47,359
on here. Um,
1662
00:55:47,359 --> 00:55:49,599
is it okay to eat cake and coffee every
1663
00:55:49,599 --> 00:55:52,599
day?
1664
00:55:52,640 --> 00:55:53,839
I'm sure people watching the stream
1665
00:55:53,839 --> 00:55:54,960
like, "Why does he keep picking the
1666
00:55:54,960 --> 00:55:56,480
stupid questions?" It's because the
1667
00:55:56,480 --> 00:55:58,000
really short questions are easy for me
1668
00:55:58,000 --> 00:55:59,599
to read. If Here's a pro tip. If you
1669
00:55:59,599 --> 00:56:01,280
want your question answered, don't write
1670
00:56:01,280 --> 00:56:02,799
a book. I'm not going to read it all on
1671
00:56:02,799 --> 00:56:04,400
stream. It just takes too long to read
1672
00:56:04,400 --> 00:56:08,200
and it's it's hard.
1673
00:56:09,440 --> 00:56:11,520
All right. So,
1674
00:56:11,520 --> 00:56:13,520
uh, what was the question? Can I eat
1675
00:56:13,520 --> 00:56:16,079
cake and coffee, dude?
1676
00:56:16,079 --> 00:56:17,599
Whenever you guys ask me like, should I
1677
00:56:17,599 --> 00:56:19,520
do or not do this thing, you have to
1678
00:56:19,520 --> 00:56:21,280
understand, and I mean this in the
1679
00:56:21,280 --> 00:56:22,960
nicest way possible. I don't give a [ __ ]
1680
00:56:22,960 --> 00:56:24,559
about your life. I I love you. Thank you
1681
00:56:24,559 --> 00:56:26,240
so much for being here. It's great. But
1682
00:56:26,240 --> 00:56:28,000
like, I got other things going on in my
1683
00:56:28,000 --> 00:56:29,440
life than worrying about whether you eat
1684
00:56:29,440 --> 00:56:31,359
cake and coffee. Look, man, if you want
1685
00:56:31,359 --> 00:56:33,440
to wake up every morning and pound eight
1686
00:56:33,440 --> 00:56:35,200
[ __ ] cappuccinos and eat a cake and
1687
00:56:35,200 --> 00:56:37,119
take a cosmic [ __ ] later in that day and
1688
00:56:37,119 --> 00:56:39,200
just get fat and gross and have a heart
1689
00:56:39,200 --> 00:56:40,720
attack from drinking too much coffee,
1690
00:56:40,720 --> 00:56:43,200
like, do it. Like, if you're happy, do
1691
00:56:43,200 --> 00:56:45,119
it. Whatever you want to do in your life
1692
00:56:45,119 --> 00:56:48,920
and you want to chase after,
1693
00:56:48,960 --> 00:56:50,480
do it. So, if that's your life goal, by
1694
00:56:50,480 --> 00:56:51,839
all means. But what you need to also do
1695
00:56:51,839 --> 00:56:53,200
when you're asking questions like this
1696
00:56:53,200 --> 00:56:55,359
is analyze like, what do I actually want
1697
00:56:55,359 --> 00:56:58,000
out of life? I don't eat cake every
1698
00:56:58,000 --> 00:56:59,359
single day because I like having a
1699
00:56:59,359 --> 00:57:00,799
six-pack and looking good. I don't like
1700
00:57:00,799 --> 00:57:02,319
logging. I've gotten into fat a few
1701
00:57:02,319 --> 00:57:03,599
times over the years in some of these
1702
00:57:03,599 --> 00:57:05,040
videos, and I always look at myself in
1703
00:57:05,040 --> 00:57:06,480
the videos. I'm like, you look [ __ ]
1704
00:57:06,480 --> 00:57:07,839
fat, and I don't like that. So, that's
1705
00:57:07,839 --> 00:57:09,359
why I don't eat cake. And so, you have
1706
00:57:09,359 --> 00:57:10,880
to analyze what you want out of life.
1707
00:57:10,880 --> 00:57:12,319
And I like having a six-pack and being
1708
00:57:12,319 --> 00:57:16,160
fit, so I don't eat cake. Okay.
1709
00:57:16,160 --> 00:57:18,240
Now, I do drink coffee. The reason I
1710
00:57:18,240 --> 00:57:20,720
drink coffee is because I love uppers.
1711
00:57:20,720 --> 00:57:21,920
So, obviously, I'm going to drink
1712
00:57:21,920 --> 00:57:23,839
coffee. That [ __ ] up my sleep. So, I've
1713
00:57:23,839 --> 00:57:26,720
obviously put coffee ahead of sleep in
1714
00:57:26,720 --> 00:57:28,240
some instances. So, you just got to ask
1715
00:57:28,240 --> 00:57:30,400
yourself, what do you want? I like doing
1716
00:57:30,400 --> 00:57:32,720
uppers more than I like sleeping. Well,
1717
00:57:32,720 --> 00:57:34,480
there you go. That's why I drink coffee.
1718
00:57:34,480 --> 00:57:35,760
You should put yourself through the same
1719
00:57:35,760 --> 00:57:37,359
mental gymnastics I do to figure out
1720
00:57:37,359 --> 00:57:39,040
what you want to do. It's not about what
1721
00:57:39,040 --> 00:57:40,319
Alex Becker thinks you should do with
1722
00:57:40,319 --> 00:57:43,480
your life.
1723
00:57:44,160 --> 00:57:46,400
Stephan says, "How do you hire and find
1724
00:57:46,400 --> 00:57:49,599
good people?" So,
1725
00:57:49,599 --> 00:57:52,319
the first answer is just go do it and
1726
00:57:52,319 --> 00:57:54,000
try. The reason I'm able to find good
1727
00:57:54,000 --> 00:57:56,319
people and hire good people consistently
1728
00:57:56,319 --> 00:57:58,160
is because I just did it. I've just done
1729
00:57:58,160 --> 00:58:00,160
it for a long time. That's it. Like, how
1730
00:58:00,160 --> 00:58:01,680
do you throw a football? Well, you go
1731
00:58:01,680 --> 00:58:02,640
out there and you just start throwing
1732
00:58:02,640 --> 00:58:04,720
the football. Now, some few general tips
1733
00:58:04,720 --> 00:58:08,440
that you want to look for.
1734
00:58:09,200 --> 00:58:10,880
I'm gonna try do it without being too
1735
00:58:10,880 --> 00:58:13,440
vague.
1736
00:58:13,440 --> 00:58:17,200
You want to find people that are doers,
1737
00:58:17,200 --> 00:58:19,200
aka when they they're they're
1738
00:58:19,200 --> 00:58:20,720
accountable and they're doers. This is
1739
00:58:20,720 --> 00:58:23,119
just one of many tips. These are people
1740
00:58:23,119 --> 00:58:24,319
that when they see a problem, they just
1741
00:58:24,319 --> 00:58:26,000
roll up their sleeves and do it. And
1742
00:58:26,000 --> 00:58:27,680
then they also take accountability for
1743
00:58:27,680 --> 00:58:29,359
everything. So, they don't like wait for
1744
00:58:29,359 --> 00:58:30,799
other people to do things and they blame
1745
00:58:30,799 --> 00:58:32,720
themselves for everything. You also want
1746
00:58:32,720 --> 00:58:35,839
to find people the best the best because
1747
00:58:35,839 --> 00:58:37,200
I' i've hired a lot of great people in
1748
00:58:37,200 --> 00:58:38,559
my time. And I don't think it's because
1749
00:58:38,559 --> 00:58:40,400
I'm fantastic at it. I think I just got
1750
00:58:40,400 --> 00:58:43,839
lucky. But the sign you've hired someone
1751
00:58:43,839 --> 00:58:45,920
great is that when you give them a
1752
00:58:45,920 --> 00:58:47,839
system, they just naturally start making
1753
00:58:47,839 --> 00:58:49,680
it better without you needing to tell
1754
00:58:49,680 --> 00:58:50,720
them what to do. And then they find
1755
00:58:50,720 --> 00:58:51,920
things in the company in their area and
1756
00:58:51,920 --> 00:58:52,960
they just keep making it better and
1757
00:58:52,960 --> 00:58:54,000
better without you telling them what to
1758
00:58:54,000 --> 00:58:55,599
do. And if after six months you're still
1759
00:58:55,599 --> 00:58:57,200
telling them what to do and they don't
1760
00:58:57,200 --> 00:58:58,640
know everything they're doing way better
1761
00:58:58,640 --> 00:59:00,160
than you do, you probably kind of hired
1762
00:59:00,160 --> 00:59:01,920
the same per the wrong person. Now, this
1763
00:59:01,920 --> 00:59:03,680
doesn't apply to everything. Like, this
1764
00:59:03,680 --> 00:59:04,960
is for the leadership of your company
1765
00:59:04,960 --> 00:59:05,920
that's going to be hiring other
1766
00:59:05,920 --> 00:59:10,280
employees. Um,
1767
00:59:14,559 --> 00:59:16,079
yeah, that's just the best general tip.
1768
00:59:16,079 --> 00:59:17,359
I mean, I could I could go on like a
1769
00:59:17,359 --> 00:59:19,920
30-minute rant about hiring
1770
00:59:19,920 --> 00:59:22,559
and all the generalities around it. I
1771
00:59:22,559 --> 00:59:23,760
don't think I'd be very good at teaching
1772
00:59:23,760 --> 00:59:25,359
that because like a lot of things I do,
1773
00:59:25,359 --> 00:59:27,839
I just use my gut, which isn't useful
1774
00:59:27,839 --> 00:59:30,319
for teaching. Uh, I would go find other
1775
00:59:30,319 --> 00:59:32,640
people on YouTube. For example, there's
1776
00:59:32,640 --> 00:59:33,760
all these interviews with really good
1777
00:59:33,760 --> 00:59:36,400
COOs, like the the COO of Stripe, uh, I
1778
00:59:36,400 --> 00:59:37,760
forgot her name, but there's an hourong
1779
00:59:37,760 --> 00:59:38,960
interview and all she does is talk about
1780
00:59:38,960 --> 00:59:41,839
hiring. So, find the CEOs, the COOs
1781
00:59:41,839 --> 00:59:43,680
usually are the people doing the hiring
1782
00:59:43,680 --> 00:59:45,440
at these companies and the team
1783
00:59:45,440 --> 00:59:47,520
management and then watch them. Look at
1784
00:59:47,520 --> 00:59:48,960
companies that you idolize, find who
1785
00:59:48,960 --> 00:59:51,520
their COO is, and then go watch it. And,
1786
00:59:51,520 --> 00:59:52,559
uh, that's how you're going to really
1787
00:59:52,559 --> 00:59:53,920
learn all the the little tips about
1788
00:59:53,920 --> 00:59:56,880
hiring. Leila Hozi, fantastic. like the
1789
00:59:56,880 --> 00:59:58,720
best hirer, COO person you could ever
1790
00:59:58,720 --> 01:00:00,079
learn from. That's another great place
1791
01:00:00,079 --> 01:00:03,040
to learn from. Me, I just use my gut and
1792
01:00:03,040 --> 01:00:04,480
I don't have my thoughts always broken
1793
01:00:04,480 --> 01:00:05,760
down like they do. So, they're probably
1794
01:00:05,760 --> 01:00:08,960
better resources.
1795
01:00:08,960 --> 01:00:10,400
When will you write a new book? I don't
1796
01:00:10,400 --> 01:00:12,000
I don't like writing books. I don't want
1797
01:00:12,000 --> 01:00:14,480
to do books. There there was hundreds of
1798
01:00:14,480 --> 01:00:16,480
hours of me talking on YouTube. I think
1799
01:00:16,480 --> 01:00:18,240
that's enough. I think that's enough
1800
01:00:18,240 --> 01:00:21,240
information.
1801
01:00:22,000 --> 01:00:23,359
I have a local business. Would you start
1802
01:00:23,359 --> 01:00:27,440
with Google ads or made ads first?
1803
01:00:28,000 --> 01:00:29,680
Google ads in that instance because you
1804
01:00:29,680 --> 01:00:33,880
can actually advertise around you
1805
01:00:34,079 --> 01:00:35,920
advice on how to learn copy and sales
1806
01:00:35,920 --> 01:00:40,079
fast. You go and try and sell something
1807
01:00:40,079 --> 01:00:41,440
and then what's going to happen is it's
1808
01:00:41,440 --> 01:00:43,280
not going to sell and you're going to go
1809
01:00:43,280 --> 01:00:45,040
and then you're going to be motivated to
1810
01:00:45,040 --> 01:00:46,400
try and sell it better and then you're
1811
01:00:46,400 --> 01:00:48,480
going to like read a book on copywriting
1812
01:00:48,480 --> 01:00:49,680
and you're going to try again and you're
1813
01:00:49,680 --> 01:00:50,559
going to write the page and you're going
1814
01:00:50,559 --> 01:00:51,839
to see everything that's wrong from that
1815
01:00:51,839 --> 01:00:53,280
book you wrote and say, "Oh, this is
1816
01:00:53,280 --> 01:00:54,160
shit." And you're going to rewrite it
1817
01:00:54,160 --> 01:00:55,760
again. Like for example, if you go and
1818
01:00:55,760 --> 01:01:00,359
look at the uh
1819
01:01:01,280 --> 01:01:03,280
the hyra site, every page on this site
1820
01:01:03,280 --> 01:01:04,960
is copywritten by me. Every single
1821
01:01:04,960 --> 01:01:07,040
little thing, every I think you can see
1822
01:01:07,040 --> 01:01:08,319
my screen. Everything that's on here is
1823
01:01:08,319 --> 01:01:09,760
copyrighted me. Design everything. Of
1824
01:01:09,760 --> 01:01:11,119
course, graphic designers made it, but
1825
01:01:11,119 --> 01:01:13,280
everything every page of the site is
1826
01:01:13,280 --> 01:01:15,040
copywritten
1827
01:01:15,040 --> 01:01:16,720
by me. The reason I'm able to do that is
1828
01:01:16,720 --> 01:01:18,000
because I've written so many of these
1829
01:01:18,000 --> 01:01:19,760
damn sales pages and so many long form
1830
01:01:19,760 --> 01:01:22,079
info pages and so many webinars and all
1831
01:01:22,079 --> 01:01:24,960
these things that I know how to
1832
01:01:24,960 --> 01:01:26,960
copyright. And so the way I did it is I
1833
01:01:26,960 --> 01:01:28,480
don't I' I've read a lot of copywriting
1834
01:01:28,480 --> 01:01:29,920
books and everything back in the day.
1835
01:01:29,920 --> 01:01:31,440
Like I've read all the Dan Kennedy books
1836
01:01:31,440 --> 01:01:32,880
and all the sales books and everything.
1837
01:01:32,880 --> 01:01:34,160
Eventually I just stopped reading them
1838
01:01:34,160 --> 01:01:35,680
and I just start doing these things and
1839
01:01:35,680 --> 01:01:37,200
you send you eventually kind of see what
1840
01:01:37,200 --> 01:01:39,119
works and what doesn't and then you get
1841
01:01:39,119 --> 01:01:41,200
a flow for it. So the best way most of
1842
01:01:41,200 --> 01:01:44,640
the time guys is just to do it.
1843
01:01:44,640 --> 01:01:46,000
You want to get good at jiu-jitsu, you
1844
01:01:46,000 --> 01:01:47,440
got to go fight people. You got to go
1845
01:01:47,440 --> 01:01:48,880
put the You got to go do the stuff and
1846
01:01:48,880 --> 01:01:51,280
put it to the test.
1847
01:01:51,280 --> 01:01:54,960
Uh, I think this is it. Yeah.
1848
01:01:54,960 --> 01:01:57,359
Uh, few more questions. I'm going to hop
1849
01:01:57,359 --> 01:02:00,359
off.
1850
01:02:05,680 --> 01:02:07,599
How to offramp large amounts in the
1851
01:02:07,599 --> 01:02:09,359
banks without being flagged. Who do you
1852
01:02:09,359 --> 01:02:12,920
guys think I am?
1853
01:02:12,960 --> 01:02:15,040
Current diet. It depends if I'm trying
1854
01:02:15,040 --> 01:02:17,599
to lose weight or not. So, if I'm like
1855
01:02:17,599 --> 01:02:20,079
trying to lose weight, I'm going to eat
1856
01:02:20,079 --> 01:02:22,799
broccoli chicken breast.
1857
01:02:22,799 --> 01:02:24,400
I'm gonna make this ice cream, the thing
1858
01:02:24,400 --> 01:02:26,319
I talked about, which is like you can
1859
01:02:26,319 --> 01:02:27,599
make this much ice cream. It's only like
1860
01:02:27,599 --> 01:02:28,880
300 calories. And I'm going to eat like
1861
01:02:28,880 --> 01:02:31,680
a lot of food like squash that has high
1862
01:02:31,680 --> 01:02:35,839
high volume and little calories.
1863
01:02:35,839 --> 01:02:37,839
if I'm going to be trying to put on
1864
01:02:37,839 --> 01:02:39,599
muscle and everything, which I need to
1865
01:02:39,599 --> 01:02:41,359
do. I actually lost way too much weight
1866
01:02:41,359 --> 01:02:43,359
recently, uh, experimenting with this
1867
01:02:43,359 --> 01:02:45,599
last diet. So, now what I'm doing is I'm
1868
01:02:45,599 --> 01:02:47,839
eating lot uh lots of steak, berries,
1869
01:02:47,839 --> 01:02:50,079
and more broccoli, and that ice cream I
1870
01:02:50,079 --> 01:02:53,440
talked about, and then, uh,
1871
01:02:53,440 --> 01:02:56,160
squash, and yeah, and grilled chicken
1872
01:02:56,160 --> 01:02:57,440
breast. Just get your calories and
1873
01:02:57,440 --> 01:03:01,400
macros right, and eat clean.
1874
01:03:09,119 --> 01:03:11,440
Dave said, "Huge question. When did you
1875
01:03:11,440 --> 01:03:12,720
incorporate employees in the option
1876
01:03:12,720 --> 01:03:14,319
pool? My product business does around 1
1877
01:03:14,319 --> 01:03:15,760
million ABD." Like, you don't need to
1878
01:03:15,760 --> 01:03:16,960
worry about this stuff. Like, you're
1879
01:03:16,960 --> 01:03:18,559
this is this is playing business stuff.
1880
01:03:18,559 --> 01:03:21,440
Just pay your employees. Well, just
1881
01:03:21,440 --> 01:03:23,599
or see what they want. I really don't
1882
01:03:23,599 --> 01:03:26,160
like if I could go back in time, I'm
1883
01:03:26,160 --> 01:03:27,520
really happy that a lot of the people at
1884
01:03:27,520 --> 01:03:29,680
Hyros got equity that did, but I gave a
1885
01:03:29,680 --> 01:03:31,440
little bit of people too much equity. I
1886
01:03:31,440 --> 01:03:34,000
still own like the lion's like max like
1887
01:03:34,000 --> 01:03:35,680
cheeky amount of ownership of Hyros
1888
01:03:35,680 --> 01:03:37,039
because I invested in everything. So I
1889
01:03:37,039 --> 01:03:39,039
own like
1890
01:03:39,039 --> 01:03:40,400
most of it. But even that that little
1891
01:03:40,400 --> 01:03:43,280
bit that I gave away, I am happy that
1892
01:03:43,280 --> 01:03:44,400
I've made a lot of my employees
1893
01:03:44,400 --> 01:03:46,480
millionaires. I would have structured a
1894
01:03:46,480 --> 01:03:48,480
little bit differently or I if I could
1895
01:03:48,480 --> 01:03:50,000
start over again, I just would have paid
1896
01:03:50,000 --> 01:03:51,520
people more money to not give away
1897
01:03:51,520 --> 01:03:54,079
equity because I just like owning as
1898
01:03:54,079 --> 01:03:55,599
much as I possibly can in my companies
1899
01:03:55,599 --> 01:03:56,559
because it's more motivating because
1900
01:03:56,559 --> 01:03:57,520
then you just see your net worth
1901
01:03:57,520 --> 01:03:58,880
skyrocket because of your direct
1902
01:03:58,880 --> 01:04:01,280
actions. So, I would just like not do
1903
01:04:01,280 --> 01:04:03,280
it. Just pay them more money. They'll
1904
01:04:03,280 --> 01:04:06,440
take it.
1905
01:04:09,599 --> 01:04:10,880
Tell us about the company you sold to
1906
01:04:10,880 --> 01:04:12,640
Click Funnels. I made a a company called
1907
01:04:12,640 --> 01:04:15,520
Conquer, which was basically an SEO
1908
01:04:15,520 --> 01:04:18,400
fiber, and
1909
01:04:18,400 --> 01:04:19,920
it did pretty well. It got to like 70
1910
01:04:19,920 --> 01:04:21,359
80,000 a month, and then I sold it to
1911
01:04:21,359 --> 01:04:22,240
Clickfunnels because they wanted to
1912
01:04:22,240 --> 01:04:23,839
build like a funnel Rolex. And then I
1913
01:04:23,839 --> 01:04:25,280
think ClickFunnels just absolutely
1914
01:04:25,280 --> 01:04:27,440
bombed and killed the thing. And then my
1915
01:04:27,440 --> 01:04:29,440
buddy made a clone of it called legit.
1916
01:04:29,440 --> 01:04:30,960
And I think that does still very well to
1917
01:04:30,960 --> 01:04:34,200
this day.
1918
01:04:35,200 --> 01:04:37,200
So Laflame says, "How do you get
1919
01:04:37,200 --> 01:04:38,480
motivated?" And I'm going to give you an
1920
01:04:38,480 --> 01:04:40,640
answer that nobody else gives. So
1921
01:04:40,640 --> 01:04:41,440
everybody's going to tell you like,
1922
01:04:41,440 --> 01:04:42,880
"Find the thing you're really into." Or
1923
01:04:42,880 --> 01:04:45,200
like, "Fuck motivation. Just do it." Uh,
1924
01:04:45,200 --> 01:04:46,799
no matter how you feel. You're going to
1925
01:04:46,799 --> 01:04:47,760
you're going to get some range of
1926
01:04:47,760 --> 01:04:48,960
answers like that. Like find the thing
1927
01:04:48,960 --> 01:04:50,079
that drives you and wakes you up in the
1928
01:04:50,079 --> 01:04:51,599
morning or [ __ ] your emotions, just sit
1929
01:04:51,599 --> 01:04:53,440
around and grind your teeth. I don't
1930
01:04:53,440 --> 01:04:55,119
think that's the case. Because I wake up
1931
01:04:55,119 --> 01:04:57,200
and I'm motivated every single day and
1932
01:04:57,200 --> 01:05:00,400
I'm excited to do stuff. So, I'm going
1933
01:05:00,400 --> 01:05:02,160
to tell you why. And it's not because I
1934
01:05:02,160 --> 01:05:03,599
do something that specifically speaks to
1935
01:05:03,599 --> 01:05:06,160
my soul. Like, Hyros, I didn't just wake
1936
01:05:06,160 --> 01:05:08,400
up one day, I'm like, ad tracking and
1937
01:05:08,400 --> 01:05:10,799
analytics is my [ __ ] thing. I don't
1938
01:05:10,799 --> 01:05:12,319
It's not something I would have gotten
1939
01:05:12,319 --> 01:05:15,680
into if the money wasn't so good.
1940
01:05:15,680 --> 01:05:19,319
So, how do you get motivation?
1941
01:05:19,760 --> 01:05:21,440
So, I think the reason why most people
1942
01:05:21,440 --> 01:05:23,520
aren't motivated is the same reason I
1943
01:05:23,520 --> 01:05:25,280
can get unmotivated. If I get around and
1944
01:05:25,280 --> 01:05:27,200
I start drinking and I eat bad food and
1945
01:05:27,200 --> 01:05:28,720
I don't take care of myself and I don't
1946
01:05:28,720 --> 01:05:31,280
hold myself to higher standards and I
1947
01:05:31,280 --> 01:05:32,960
include a lot of distractions in my life
1948
01:05:32,960 --> 01:05:34,640
like Twitter and overload all my
1949
01:05:34,640 --> 01:05:36,480
dopamine uh by doing all sorts of the
1950
01:05:36,480 --> 01:05:37,680
dopamine things. I'm sure you guys have
1951
01:05:37,680 --> 01:05:39,359
seen all the dopamine detox videos out
1952
01:05:39,359 --> 01:05:40,960
there, I'm not going to be motivated.
1953
01:05:40,960 --> 01:05:42,400
So, for example, if I'm playing World of
1954
01:05:42,400 --> 01:05:44,000
Warcraft, I'm routinely drinking on the
1955
01:05:44,000 --> 01:05:45,599
weekends, I'm eating bad lowquality
1956
01:05:45,599 --> 01:05:48,000
food, I will have zero motivation. And I
1957
01:05:48,000 --> 01:05:49,200
think the reason why most people aren't
1958
01:05:49,200 --> 01:05:50,960
motivated
1959
01:05:50,960 --> 01:05:52,400
to find stuff that they're interested in
1960
01:05:52,400 --> 01:05:54,079
and have energy is because their brains
1961
01:05:54,079 --> 01:05:56,720
are [ __ ] It's just that simple. If
1962
01:05:56,720 --> 01:05:58,559
you remove all these things and then
1963
01:05:58,559 --> 01:06:00,400
start I'll give you the second part here
1964
01:06:00,400 --> 01:06:01,920
in a second. If you remove all these
1965
01:06:01,920 --> 01:06:03,200
things, you're naturally just going to
1966
01:06:03,200 --> 01:06:04,480
be motivated. Like, you're not going to
1967
01:06:04,480 --> 01:06:06,559
want to sit in your room and do nothing.
1968
01:06:06,559 --> 01:06:08,079
Get rid of the [ __ ] television. Get
1969
01:06:08,079 --> 01:06:09,760
rid of all your video games. Clean up
1970
01:06:09,760 --> 01:06:11,440
your diet. Stop smoking pot and
1971
01:06:11,440 --> 01:06:13,599
drinking. Stop doing all stop get off
1972
01:06:13,599 --> 01:06:15,680
social media and stop overloading your
1973
01:06:15,680 --> 01:06:17,920
brain. Stop mounting the mount. Stop
1974
01:06:17,920 --> 01:06:20,559
mounting the manicore. You old viewers
1975
01:06:20,559 --> 01:06:22,720
know what I mean there. And uh see what
1976
01:06:22,720 --> 01:06:23,839
comes up. You're probably going to see
1977
01:06:23,839 --> 01:06:26,079
yourself become motivated. Now the
1978
01:06:26,079 --> 01:06:28,319
second part of that is find ways to free
1979
01:06:28,319 --> 01:06:29,839
your time so that you can do things that
1980
01:06:29,839 --> 01:06:31,680
you're motivated to do and enjoy them
1981
01:06:31,680 --> 01:06:33,200
and explore that. So what does that
1982
01:06:33,200 --> 01:06:34,799
mean? A lot of people have a job and
1983
01:06:34,799 --> 01:06:37,760
they have a a lifestyle which is keeps
1984
01:06:37,760 --> 01:06:39,039
them in the job. So if you're making
1985
01:06:39,039 --> 01:06:40,880
100,000 a year but you need $40,000 a
1986
01:06:40,880 --> 01:06:43,119
year, you're not going to quit your job.
1987
01:06:43,119 --> 01:06:44,400
You can just reduce your lifestyle so
1988
01:06:44,400 --> 01:06:45,760
you only need $10,000 per year. just
1989
01:06:45,760 --> 01:06:47,520
move to [ __ ] Wyoming and you'll have
1990
01:06:47,520 --> 01:06:48,640
all this free time where you can like
1991
01:06:48,640 --> 01:06:49,760
lower your hours at your job and then
1992
01:06:49,760 --> 01:06:50,720
focus on the thing you're passionate
1993
01:06:50,720 --> 01:06:51,920
about and you're going to be motivated
1994
01:06:51,920 --> 01:06:52,960
because you're like doing stuff you
1995
01:06:52,960 --> 01:06:55,520
enjoy every day.
1996
01:06:55,520 --> 01:06:57,119
That's it. Like I naturally want to wake
1997
01:06:57,119 --> 01:06:58,799
up and work on my business. I naturally
1998
01:06:58,799 --> 01:07:01,839
want to lift and uh lift weights and and
1999
01:07:01,839 --> 01:07:03,920
exercise. I naturally want to do the
2000
01:07:03,920 --> 01:07:06,400
crypto videos. Like I enjoy doing it. I
2001
01:07:06,400 --> 01:07:07,839
don't have to try to be motivated for
2002
01:07:07,839 --> 01:07:09,280
that because I keep myself clean. I
2003
01:07:09,280 --> 01:07:10,559
swear to you, the second I start
2004
01:07:10,559 --> 01:07:12,160
drinking or eating cake or playing video
2005
01:07:12,160 --> 01:07:13,920
games, I don't give a [ __ ] Like if I'm
2006
01:07:13,920 --> 01:07:15,440
playing World of Warcraft and I don't
2007
01:07:15,440 --> 01:07:16,640
care if my business is making hundreds
2008
01:07:16,640 --> 01:07:18,640
of thousands of dollars a day, I'm like
2009
01:07:18,640 --> 01:07:20,720
this tanking quest, this tanking
2010
01:07:20,720 --> 01:07:22,480
dungeon, and my gear level is
2011
01:07:22,480 --> 01:07:24,640
unacceptable. I I'm going to work an
2012
01:07:24,640 --> 01:07:26,000
hour on Hyros a day and then I'm going
2013
01:07:26,000 --> 01:07:27,680
to tank for eight hours straight. I've
2014
01:07:27,680 --> 01:07:30,640
done that before. Like I put I put
2015
01:07:30,640 --> 01:07:31,920
multi-million dollar business to the
2016
01:07:31,920 --> 01:07:33,520
side and be like, "Time to [ __ ]
2017
01:07:33,520 --> 01:07:35,520
tank." I will do the same exact thing as
2018
01:07:35,520 --> 01:07:38,000
you do. So fix those things first and I
2019
01:07:38,000 --> 01:07:39,680
promise you, you'll probably find
2020
01:07:39,680 --> 01:07:43,799
motivation to do something productive.
2021
01:07:44,240 --> 01:07:46,160
I think we hit the hour. All right,
2022
01:07:46,160 --> 01:07:48,319
guys. We hit the hour. I'm gonna go I'm
2023
01:07:48,319 --> 01:07:50,720
gonna go lift. Actually, give me an X if
2024
01:07:50,720 --> 01:07:52,079
you enjoyed this. And we'll do this
2025
01:07:52,079 --> 01:07:54,000
every Tuesday, I think. How many people
2026
01:07:54,000 --> 01:07:56,319
do we have on right now? I haven't
2027
01:07:56,319 --> 01:08:00,920
checked. I think we Let's go.
2028
01:08:02,559 --> 01:08:04,720
Ah, X's, you enjoyed it. Good. I guess I
2029
01:08:04,720 --> 01:08:08,280
did a decent job.
2030
01:08:08,559 --> 01:08:10,960
Oh, 1100 people watching. That's pretty
2031
01:08:10,960 --> 01:08:12,480
good. PC.
2032
01:08:12,480 --> 01:08:15,280
>> That's That's like better than uh it's
2033
01:08:15,280 --> 01:08:17,440
better than my crypto streams. Okay,
2034
01:08:17,440 --> 01:08:19,759
guys. Well, hey, uh I know I'm usually a
2035
01:08:19,759 --> 01:08:21,040
dick in these videos, but I do really
2036
01:08:21,040 --> 01:08:22,799
appreciate you guys coming and attending
2037
01:08:22,799 --> 01:08:24,880
today. I'll be doing these every Tuesday
2038
01:08:24,880 --> 01:08:27,120
going forward, or maybe every Thursday.
2039
01:08:27,120 --> 01:08:28,560
I don't know. I'm very disorganized.
2040
01:08:28,560 --> 01:08:30,400
I'll do them I'll do them every week
2041
01:08:30,400 --> 01:08:33,679
probably. And um uh if you're Hyris
2042
01:08:33,679 --> 01:08:35,199
customer, we [ __ ] love you. Thank you
2043
01:08:35,199 --> 01:08:36,719
for enabling everything we do. If you're
2044
01:08:36,719 --> 01:08:38,000
not a Hyris customer, you should go to
2045
01:08:38,000 --> 01:08:40,159
hyris.com. You should go look at the
2046
01:08:40,159 --> 01:08:42,000
website because I mean it's just
2047
01:08:42,000 --> 01:08:44,319
beautiful. I mean just look at that. Oh,
2048
01:08:44,319 --> 01:08:46,080
look at these design. Look at the Oh my
2049
01:08:46,080 --> 01:08:48,080
look at the rainbows. Like this is just
2050
01:08:48,080 --> 01:08:49,520
dope. I mean right here. And then maybe
2051
01:08:49,520 --> 01:08:51,279
you should consider buying because like
2052
01:08:51,279 --> 01:08:52,960
you'll make more money. We guarantee it
2053
01:08:52,960 --> 01:08:54,640
or you don't have to pay for it. Like we
2054
01:08:54,640 --> 01:08:56,880
actually guarantee it if you plug in and
2055
01:08:56,880 --> 01:08:59,120
don't make more money from air or our
2056
01:08:59,120 --> 01:09:01,040
tracking. You don't have to pay for it.
2057
01:09:01,040 --> 01:09:03,600
Guaranteed. That's why all the the
2058
01:09:03,600 --> 01:09:05,679
famous people use our our tracking. If
2059
01:09:05,679 --> 01:09:06,960
you've ever seen it, it's it's pretty
2060
01:09:06,960 --> 01:09:09,120
cool. I'll just go back to the homepage.
2061
01:09:09,120 --> 01:09:10,239
Like you can see all the really cool
2062
01:09:10,239 --> 01:09:12,000
people that use our tracking. Yeah, it's
2063
01:09:12,000 --> 01:09:13,839
it's [ __ ] phenomenal. So you should
2064
01:09:13,839 --> 01:09:14,960
uh you should check it out when you get
2065
01:09:14,960 --> 01:09:17,199
bored later. So
2066
01:09:17,199 --> 01:09:20,960
great sales pitch, right? All right.149759
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.