Original subtitles

Here's the deal. Passive income is bull.

Getting rich quick is also BS. But

building scalable income online is

completely real. You'd think you need a

big audience or some fancy funnel to

make money online, but the truth is it's

so simple that most people find it

boring. I've personally sold over 6

million in the last 2 years chatting

with complete strangers over Instagram.

And I do it in between meetings, on the

back of my boat, even when I'm training

at the gym. It's what I call the two

engine business model. I've taught this

boring model to thousands of my clients.

And even complete beginners started

making 10, 30, and $50,000 a month using

it. And I'm going to break it down step

by step so you can copy exactly what I

do. So what is the two engine business

model? It comes down to this. Everybody

wants to get rich. I want that for you

more than you'll ever know. To do that,

we got to focus on two areas. The magnet

and the money.

The reason this is so important to make

money online is that most people don't

have a way to attract their perfect

buyers. They don't understand what kind

of content they should put out. They

don't know what they should say. They

get worried about getting in their head.

They struggle even if they have an

audience. I know so many people that

have 100,000 plus on Instagram that are

broke. They don't know how to do the

money part, how to create an offer, how

to figure out the best way to get

somebody to part with their money in a

way that feels ethical and logical and

simple. Now, I know what you're

thinking. This won't work for me. I only

have a little audience. Well, my buddy

Mike Brown had 6,000 followers and

generated a million dollars in his first

year. So, maybe he got 600. Would 100K

be okay? See, most people make the

mistake of little audiences not being

big enough to make big money. I'm

telling you, it's all about following

the two engine process that's going to

get people ready to buy from you or run

away scared. But if you don't follow

these four stages, this model won't work

for you. But you can't sell anything

until you identify who you're going to

sell to. Which brings us to stage one of

making money online. Find your perfect

buyer. It's kind of funny looking back,

but in my 20s, I thought my job was to

just try to find anybody to buy. And I

would talk to people and I would send

emails and I would try to create

Facebook ads and AdWords and all these

things to literally blanket the market

to find anybody that would buy from me.

And then I realized I spent a lot of

time trying to convince people that were

never going to buy, that didn't have a

budget, didn't matter in the first

place, they didn't even have the

freaking problem that I was helping them

with. So, the first thing you have to do

is get really clear on solving a

specific problem for somebody who has

it. This is different than everything

you've heard about an ICP and all these

other things because my philosophy is

very simple. If you can describe your

buyer's pain better than they can

explain it to you, you'll win their

business. Hit refresh. Play it again.

Listen to what I just said. If you can

you define, can you explain? Can you

walk somebody through the pain they're

feeling in a way that they couldn't even

verbalize? You become the person who

gets permission to help them. So, who

can you help? My philosophy is you're

best equipped to help somebody that you

once were. That's why I love watching

fitness coaches that have transformed

their life, their energy, their mindset

because of going to the gym and eating

proper nutrition. And then they have

this passion to want to see other people

do it themselves. Those are the best

people to help other people. Folks that

went through massive pain, massive

challenge, major setbacks, worked their

way through, got a result, and now want

to teach other people. So if you're

asking yourself, who can I help? Help

other people like you help other people

solve the problem that you face and

figured out the path. It doesn't matter

if you create a course that they buy or

you build a blueprint that you help them

go through or that you do it for them or

you build a tool that they buy where

they can do it themselves. At the end of

the day, you want to find people where

you can empathize with their pain

because you've been there before. That's

the best. The truth is, if you solve a

big enough pain, you will get paid in

proportion to the problem you solve.

When I think about it and I go like, how

do I truly communicate that I understand

the customer? I ask myself, what are

their goals? Sometimes they're

unexpressed goals. What are their

dreams? What are the things that they

think about that they haven't told other

people? What blocks them from taking

action? If I can talk about this, then I

become the expert. What fears do they

have? My favorite question to ask my

clients is what keeps them up at night?

What do they Google to solve problems?

Those questions that they're asking,

chat, GPT or Google, is your opportunity

to enter the conversation they're having

in their mind. Now, let's get you some

eyeballs. Which brings us to stage two

of making money online. Create viral

content. Viral content. Everybody and

their dog will promise you they have a

process, a step, a checklist, a

blueprint for creating viral content.

Every month, every 28 days, I get 120

million on average views on my content.

I know what it takes to go viral. I will

walk you through exactly how we do it so

that you can replicate it for yourself

and it doesn't take a ton of time and it

doesn't require a big team and every

person should be doing this. They just

never been taught to do this. So, I'm

going to give you exactly how we do it

ourselves. The first thing is most

people think you need a lot of followers

to go viral. The truth is is today the

whole algorithm has changed. About 2 and

1/2 years ago, two major things changed.

First off, the same format for media is

the same across all platforms. That

didn't happen before. Before you had to

create content for Facebook and YouTube

and Twitter. Now short form content,

short form videos, reals or shorts as

they're called on different platforms.

You can literally edit them and post

them on the different ones and they will

work. That's massive. The second part is

that it used to be a social graph. It

used to depend on the amount of

followers you had, how many people saw

it to give it some momentum. Today the

algorithm said, "We don't really care.

We care more about how good is the

content, how many people we show it to

that they engage into it, what's called

the interest graph. And based on that

small test and a bigger test and a

bigger test based on the performance, we

will show it to more and more and more

people. That's how you create viral

content. And that's what's completely

different. So you could have zero

followers today and have the same chance

as I do with 5 million followers across

all my social platforms to go viral

because you created a better piece of

content. Right off the bat, everybody's

freaking out because they're like, "What

kind of content do I shoot?" I'm gonna

break it down into threeletter acronym.

It's called PSL. And no, it doesn't

stand for pumpkin spice latte. It stands

for pointtory

lesson. See, you've got this magical

device in your pocket that you can use

to record and create content that has

the possibility of going viral. In a

second, I'll tell you exactly how to

decide what you shoot. But first, I need

you to get comfortable shooting content.

So, here's how I do it. I literally

think to myself, what's the point I want

to make? The point is the problem that

your perfect buyer is struggling with

around the problem you solve for them.

So, for example, one of the points

that's going to come up is like, how do

I teach my team to adopt AI? So, then I

say, are you a health practitioner

struggling with get your team to adopt

AI? The other day I was talking to a

client and this is what was plaguing

them because they were like, I use it

every day, but I've got 12 other people

on my team and I can't seem to figure

out how to get them to do it. For the

next 30 days, everybody's going to be

encouraged to use Chad GPT. And at the

end of those 30 days, you're going to

sit down and you're going to look at all

their prompt history. And the person

that you feels use it the most is going

to get a $500 gift certificate to a

restaurant of their choice. I know it

sounds like a lot of money, but that

will get everybody on board to want to

win it, and you'll get a whole team that

just magically gets upgraded. So, the

lesson is if you want to get people

adopt AI, you have to motivate,

encourage, and reward them for doing the

right behaviors. So, here's why it

works. First off, stories are the glue

for remembering anything. Another format

is analogies. So, the story format can

be anything. Something that happened to

you, something that you read about that

somebody else did, could be a client

story, could be anything. If you don't

have that, use a metaphor. Metaphors are

incredible. And the lesson for me is all

about being practical frameworks. It's

actionable. When we get somebody a

result, then we start to build trust. If

they can get a ton of results in their

life before they've ever given you a

dollar, you become their trusted

adviser. You become the person that can

direct them in their life and they will

give you their attention. But I know

what you're thinking. What do I make

this content about? That's why you got

to go to chat GPT. So, here's the

prompt. Act as a world-class marketer. I

want to create content for health

practitioners. That's my niche. Around

their challenges, adopting AI. That's

what I solve for them. create a list of

25 ideas for content I could create

using the format point story lesson.

Then I want you to go on social media

and I want you to find people that have

massive audiences that are creating

content with these points, these

concepts and watch their ideas. It's

called prevalidated concepts. So, if I

see somebody that has an outlier on

their video and they're talking about

food prep or they're talking about AI

adoption or there's something about the

video that's unique, I can interpret

that. Don't copy. Use that as

inspiration and then create your version

of it that you create your story, your

lesson, but it's their point. See, that

way it's your perspective. And if

everybody just shared their unique

stories, their points of view, then

everybody would be attracting their

perfect buyers. Now, I want to challenge

you. This is what you got to do. So,

make a commitment to me right now for

the next 100 days. I need you to shoot

one video using the PSL framework every

day and post them on reals, shorts, and

Tik Tok. But now that you've created

that media to turn it into a magnet, how

do you turn that attention into money?

Which brings us to stage three of making

money online. Be social. All right, this

thing blows my freaking mind. I have

clients that have thousands, tens of

thousands, hundreds of thousands of

followers on Instagram and have never

considered messaging them. I know you're

like, "What? How would they have all

these people, following, leads,

opportunities, conversations to

potentially serve somebody, and you're

telling me they never message them?"

Nope. They make up reasons. Well, why

would I message them? They follow me for

this, but I want to sell that and blah

blah blah. What's funny is most business

owners when you ask them, "Why aren't

you growing?" They'll say, "Well, I

don't have enough leads." And what's

crazy is there's no lack of people that

you can sell to. It's just you don't

know what to say to them to get them to

want to buy. Can we all agree that

social media is about being social? Can

we all agree that if you have an

opportunity to talk to somebody that you

might be able to help, that's probably a

good idea. But Dan, I don't have the

time to chat with everybody. How am I

supposed to do it? I got to run my

business. Are we okay? Can we just take

a second to pause? You're telling me you

don't have enough leads, yet you have

people that have indicated interest by

following you, and I would consider that

an opt-in, and you don't think it makes

sense to message them, to say hello, to

say, "Are you here for help? How can I

be of service?" It is wild. And this

one's my favorite. People go, "That's

cool." But there's no way somebody's

spending a,000, 3,000, 5,000, 10,000

buying from somebody over chat. I mean,

not in this world of freaking scam and

fraud. Let me tell you, over chat, I've

seen clients sell 10,000, 15,000,

25,000, 50,000, $250,000,

$500,000

things. Now, did they put $3,000 on a

credit card as a deposit to then set up

the wire transfer? Yep. But did they get

somebody comfortable enough to engage,

to have the chat, to answer their

questions for them to feel comfortable

enough to make a commitment? You better

believe it. So, don't sleep on this. So,

here's exactly how I use Instagram and

other platforms and chat with people to

make millions of dollars every year and

how you can do it very easily. Number

one, open the conversation. When

somebody follows you, and I'm talking

every follower, I want you to ask them

this simple question. It's the this or

that question. And the that is always

the thing you can help them with. Are

you here for the content or are you

looking for help growing your business?

Are you here for this? Are you looking

for that? Are you here for the videos or

looking for recipes on how to be

healthier? Are you here for the content?

Are you looking for help with your

taxes? Whatever you do is the that most

people will say, "Well, I'm here for

both." And some people will skip right

to the end and go, "I need help with my

business or I need help with my finances

or I need help with whatever." That is

the power of opening the conversation

with a this or that question. Number

two, post hand raisers. Essentially,

what you want to do is you just want to

post a story on your Instagram or as a

real and just say, "If you are this and

looking for that, then let me know by

sending me this message." Like, you can

go on my Instagram right now and test it

out. If you send me the word coach,

we're going to start a conversation

about how I might be able to help you. I

would encourage you to make a post that

allows people to raise their hand and

say, "I could use your help." But they

need to know what you do first. Number

three, and this is for getting rid of

the tire kickers, is ask a qualifying

question. Ask a simple question. How

long you've been looking to solve this

problem? Have you put a budget aside to

solve this problem? Like ask something

that qualifies them so that you can

immediately go, "Oh, appreciate you

being here, but unfortunately I won't be

able to help." And that's fine. You're

allowed to say, "I don't think I can

help." And move on to the next person

that raised their hand and said, "I'd

like to chat with you." Most people are

so scared to offend people and they feel

like they have to talk to people and

answer every question. It's going to

keep you bogged down and not have the

time to talk to the real people that

want your help. Here's why I love to

enroll people into my world. And that's

what I call selling. Because I know I

can't change their world if they're not

in my world. You can't help somebody if

they're not inside your business. So do

everything you can when you're reaching

out to communicate how you can add

value, to be trustworthy, to show

examples of customers crushing with you

so you can get people comfortable

exchanging money to solve a problem. But

you can't just message people and expect

them to buy anything. Which brings us to

stage four of making money online. Get

the order. A few months ago, I had a

friend of mine reach out and he could

not figure out for the life of him why

nobody was buying from him. And I was

like, "Well, show me your chats. Show me

the conversations." And I'm sitting

there and I'm scrolling and I was just

watching chat over chat of a person.

When the person talked about their

problem, his response was, "It's all

good. you're amazing. I'm paraphrasing,

but essentially that's what it sounded

like. It's like, don't worry, you're

great. And I was just like, bro,

essentially, they're saying they have a

problem and you're saying you don't have

a problem. They're saying that they have

a challenge and you're saying, no, you

don't. You're amazing. When you sell,

you have to create a framework of

getting somebody into the right emotion

of getting ready to buy. No feeling of

the pain, no decision to solve the

problem. If you're chatting, a few rules

you have to stick to. Number one is

don't release the pressure valve. That's

what he was doing. The person would come

in and say, you know, I've sold this

much money online. They'd be like,

you're amazing. That's so great. Why?

You're there to diagnose. You're like a

doctor. The person came in. They said, I

have a pain in my knee. And you go,

interesting. Tell me about the

situation. And then you touch them here

and you push there and all of a sudden

you get to tell them, well, the pain in

your knee is caused because your hips

are too tight and you have this muscle

called the soaz. And if you press on the

soaz and you loosen that up, the pain in

your knee will go away. That's what my

doctor said to me a while ago. And that

will build a ton of authority for you to

be in a position for them to buy. Number

two is you got to get them in the buy

zone. If you think about it, some people

come into your chat and they have no

confidence in their ability to solve

this problem. Okay? These are people

that are scared yet again. I'm not going

to solve this and I'm really concerned.

And it's not even that they don't trust

you. They don't trust themselves. Then

you have people on the other side of the

buying zone, which is all about having

too much confidence. They come in and

they're like, "Yo, I know what you do,

but I don't think I need you cuz I think

I'm pretty cool." And those people you

need to bring back into the center. So

the way we do that is we ask them

questions to reframe. So the person that

comes in and they're like, "Yeah, I made

10 million last year." Your question to

them is, "Did you make any profit? Did

you raise any money from investors? How

much did you pay out in affiliates?"

Like, you have to know what the

questions are to get the person back to

being connected to the pain. That is the

buying zone. Somebody that has no

confidence, you have to let them know. I

love that you're concerned. People just

like you are the ones that do the best

in the program because when they show

up, they're willing to do the work. I

have a hard time if somebody is making a

lot of money coming in trying to solve a

problem because I can't get their time

and attention. You are perfectly

situated to be the best person to work

with me. That's what we do to reframe

people that don't have confidence or

have too much to get them into the

center of the buying zone. Number three

is you got to present the offer. And the

offer has to be designed to alleviate

all their objections. I literally keep

it so simple when I show you and tell

you how I do it, you're going to be like

impossible. $6 million myself sold with

my fingers chatting with strangers on

Instagram. I literally have a notes file

on my phone where I copy and paste the

offer in chat. It fits exactly whatever

character amount that is. One chat,

here's the offer. It's clear. It's

concise. It doesn't confuse them. I see

people over and over again, here's

exactly how we do it. And it's just this

long winded complicated thing. Confused

buyers don't buy. If you try to

overwhelm them with bells and whistles

and features, they just won't buy. They

just want to trust that you can address

exactly what you said to them were the

challenges based on your background

experience and other clients you've

worked with. Now, that's what I do. If

you want something that all my clients

use to make millions, go find me on

Instagram, Dan Martell to Martell.

Follow me and message me the word

YouTube offer and I will send you a

direct link to my Google doc that all my

clients are using to make millions of

dollars online.

Number four, get the credit card. I

can't tell you how often people

complicated getting the money. If they

say, "I'm in." Say, "Cool. Do you want

me to grab the link?" Then they go, "Oh,

no. Let me talk to my partner." Now you

have a real objection. Be ready to take

the credit card. When they say, "Yeah,

sounds like a plan. Perfect. What card

do you want to put that on? What way do

you want to make payment? Ask for the

order. Have a Stripe link ready to go

that you can send over chat. I've sat on

the back of my wakeboat surfing,

chatting, and then sending links. And

while I'm out there surfing, getting

payments for people that want my help.

It can be that simple. It's just the

truth is people want to over complicate

it. Have a Stripe link ready to go to

accept payments so that when they're

ready to buy, you don't make it hard on

them. The way we win online is very

simple. Create content that is valuable,

that is useful, that educates, that

inspires, and helps people solve

problems. And then while you're doing

that, engage with them, talk to them,

see if there's ways that you can help

further. Even if you can't, recommend

somebody who can. If you become the

person that is their trusted adviser,

then you will have the opportunity to

serve them. I think that is the highest

form of building an online business that

makes you money, that allows you to live

that lifestyle that you've been after of

freedom and travel and experiences, but

it requires you to put your fears aside

and go allin for 30 days posting videos

and talking to people. But if you want

to learn how to build a business that

runs itself, click here and I'll see you

on the other