All language subtitles for [English (auto-generated)] FBI Persuasion Scientist Breaks Down Alex Hormozis 105 Mil_Day Pitch [DownSub.com]

I don't know if you saw this [ __ ] but

it's [ __ ] ridiculous. My buddy Alexi

literally made $105 million in a single

day, 24 hours via his book launch stream

on YouTube he did earlier this week. You

might have even seen a very

good-looking, talented, buff, and

extremely rich young man on that stream

as well, but he's too humble. He

wouldn't want me to talk him up, so I'm

not going to do that. What I am going to

do in this video is I'm going to break

down every single tactic that Alex used.

And then I'm also going to give you free

courses, literally the entire blueprint

that will allow you to replicate this

for free as we go through these tactics

in this video. It's not going to require

an opt-in. I don't want your money.

You're just going to get these entire

courses that I made in the past covering

the tactics that Alex used, specifically

webinars, live selling, and closing. I'm

just going to give you these as the

video progresses or link you to them

where I have them stored on YouTube. So,

you're going to want to pay attention

because these courses absolutely [ __ ] I

had some of the best webinars and

closing courses back in the day when I

sold courses for money. I'm too [ __ ]

rich now to do that anymore. So, I just

give the content away for free now. It's

not my business model of choice to sell

courses. I'm a software guy now. But,

I'm going to give you these. And the

reason why you want these is because I

personally believe Alex is the Michael

Jordan of internet marketing and

marketing period of all time. There's no

one that's ever done it as well as he

has the past couple years. Him and Ila

and their team, incredible. Now, that

being said, everything you saw him do on

this stream, everything you saw him do

on YouTube, it is bread and butter

internet marketing tactics. What you saw

on the stream was not any new marketing

technology. It's all stuff that's been

done hundreds and thousands of times in

internet marketing done at its highest

level with brand and all the work that

Alex and Ila have put into building all

the trust and rapport with millions of

people. But what I'm going to do in this

video is break down every single tactic

that Alex used, explain why it's so

effective, so you can kind of see the

matrix of what's going on, and then I'll

actually give you full courses that

teach you how to do these tactics on

your own. All the pitching styles, all

the closing styles, everything you saw,

it's all going to be demystified in this

video cuz I used to be back in the day

the webinar [ __ ] You go by a red light

district in Vegas, I was there whoring

out webinars for a time period in

internet marketing. I think I was

probably the best webinar writer. and

live closer in the space. I was building

business after business that was making

millions of dollars per month running

ads to webinars that closed people to

high ticket products, which is exactly

what Alex did. So, I'm probably one of

the most qualified people to tell you

exactly step by step what he did here,

explain it to you. Then, like I said,

I'm going to give you the courses that I

created that taught this process 100%

for free. And there's literally no

catch. Actually, there's one. You got to

be subscribed because when I link you to

these courses, if you're not subscribed,

the link will break because you won't be

able to see the community section on

YouTube where I link you to all these

courses. So, let's get started. Let's

begin. So, what I want to do right now

is break down the entire funnel to you

and explain each step and why it's being

done. Because look, I used to write

these things and this was my core bread

and butter selling process for almost

five, six years. This is what I did all

day, every day. So, as I see Alex doing

these things, it's it's almost like

watching someone, I don't know, throw a

football when you've been playing

quarterback for 15 years. Like, every

part of the throw makes sense. But if

you're new to this or you're new to

marketing or you're new to business

building, you're probably wondering why

the f is he sending people to a live

stream? What did he say in the live

stream that got everybody to buy? Why

did he do a live stream in the first

place? Why did he give away a bunch of

free products on the stream? And why did

he stack all these products on top of

each other and then ask for book

donations and then sell something

specifically at a $6,000 price point?

And then why did he have all these

mechanisms and why did everybody buy on

the stream? All these things seem like

and it looks like you you got Luke

Skywalker using the force which he is.

I'm I'm not taking away anything from

Alex and Leela in this. I don't want to

say anything they're doing is easily

replicatable. I'm saying the tactics and

strategy and the funnel and the format

of the selling that's easily

replicatable. The brand, the trust, the

amount of people they got on, the reach,

the ad spend to get everybody there, the

business branding they built with

acquisition the past five years or

however long they've been doing it. Not

easily replicatable, but the tactics and

pitch itself are replicatable. And it's

so damn effective that I'm not saying

you're going to make $100 million in a

day. But I used to crank these things

out and I get a business to a million a

month within like I don't know 3 4

weeks, 2 months of launching it. Because

this process right here cooks if you

know how to apply it. Okay. So I'm going

to show you everything that's going on

here. So how this funnel works that Alex

did is of course you had all of Alex's

organic reach and you also had his ads.

All right. So you had traffic generation

which is critical right here. Now, for

you, if you want to get this part done,

you make YouTube channels, you do

Instagram, you get social media traffic,

or you learn how to run ads, which I've

broken down insane amounts on this

channel. By the way, all the courses I

link you to will take you through my ad

buying strategies, which I

I have one of the largest ad tracking

companies in the entire world right now,

Hyros, and also one of the best AI agent

companies with the new air proc we

launched. Trust me, you just put it on

your site, you will see three to seven%

more income from your business. It's

[ __ ] ridiculous. I'm not even going

to pitch it in this video because we

can't even take that many customers on

it right now. But you just put this

thing on a site, it makes business like

there's this one business right here,

ecom store at a $25,000 in sales just

putting this AI agent on their site and

it's so damn good. We don't even charge

for it upfront. Like you can just put on

your site, you'll see the money coming

in and then after you make money, we're

like, "Hey, do you want to pay for this

free money that's coming in?" It it's

[ __ ] sick. I'm proud of it, but I'm

not here to talk about in the video. The

reason why I have the ad tracking

company backing up to that is because I

ran ads for literally a decade. Like I

was all I do. I ran ads to webinars,

which is what we're talking about right

here. And I needed to find ways to track

the sales that came from the webinars,

which were very difficult to track

because when you send people down this

funnel, it usually takes 5 to 7 days for

them to buy. So it's impossible to track

it with Facebook or Google ads. That's

what Hyros, my company, I originally

designed to do. Now it tracks literally

everything. But this is how I know so

much about ads. And again, you'll get

this course for free in this video. I'll

give you the link here in a bit. And I'm

going to strew these links for these

courses around so you have to actually

watch the video, right? I'm going to

give one at a time in different places.

Here's the ad course in the top right

hand corner or popping up somewhere in

this video right now. Maybe there'll be

a URL you can go to. The webinar and

funnel courses will be coming. So, look,

if you want to get this done, you're

going to go need to generate social

media traffic or run ads. I see so many

YouTube channels. For example, I I don't

I don't care about your opinion of Ian

Gazi, but a lot of his traffic all comes

from originally all came from like

YouTube and his Instagram post. So, we

generate tons of traffic via free

traffic. I like buying ads because I

don't like having to dance like a monkey

to generate traffic, but that's

whatever. So, then what you're going to

send people to is an opt-in page where

they sign up for a webinar. Now, we did

this cheeky thing back in the day

because in internet marketing, we're

pieces of [ __ ] So, uh, what we do is

these things called auto webinars where

you have people sign up and it seems

like a live stream is starting, uh, but

you're not actually doing the live

stream. Now, this still goes on to this

day. I don't know how it still goes on

because people are a little bit more

techsavvy these days, but I mean, Tai

Lopez, myself, tons of people. I mean,

you're still going to see these doing

these fake live webinars, sending them

to it just generates the big bucks.

Alex's huge thing right here is he did

this fully live. And I doubt you're

going to see Alex doing an auto webinar

because it's a great way to break trust,

especially when you're doing it on a

large stage. So the reason why I did

these back in the day is because I was

sending tons of ad traffic every single

day to these webinars. So it was

impossible for me to do 50 streams a

day, okay? So I could have this auto

webinar playing. I think here very soon

when we can have AI do webinars, so you

have an AI live streaming the webinar

that's indistinguishable from you. I

think that's going to be one of the

biggest cash cows ever. I don't know why

people haven't made that product yet. If

I was not doing Hyros, I would be

dumping I would be fuming in my pants to

make a product that does that and sell

it. Okay. So, anyways, you send people

to these you send people to sign up for

a live stream, which I'm going to call

webinar for the rest of this that is

either automated or fully live. All

right. So, for example, if we go look at

Alex's site right here, this is not the

stream optin. I don't think they have it

live anymore, but you can see this goes

and collects their information. And so,

you're going to collect their email,

their information, and you're going to

send them a bunch of follow-up emails

and announcements telling them when

you're going to be live to give a

presentation. Now, then what is going to

happen on these is you're going to sell

something high ticket. So, high ticket

is something anywhere from 1K to 6K to

I've even seen 25K on these. At this

point, what you're going to do is you're

going to use a very specific close

sequence that is tied in to the webinar

itself. See, the real power of these

webinars, and I'm going to explain why

you're doing this process here in a

minute, is that you have people on live

and there's massive scarcity because

they can't get off live and they're

going to lose the deals and what you're

selling if they don't buy on that call.

So you're able to apply all the highest

most impact forms of marketing and sales

and persuasion all in one place because

to get someone from point A which is not

knowing you or clicking on an ad or

coming to sign up for your webinar and

get them to spend 1,000 6,000 $25,000

with you or book a call with you where

you can even sell something worth

50,000. I've seen it all done before.

That takes some real freaking

persuasion. And the only way to do it is

with a funnel like this or a funnel

where you send people to book a call

with you and then you sell on the phone,

which is what I prefer. And if you look

at Hyros, for example, we use this

funnel. I already explained that funnel

about two videos ago. There will be a

link to it popping up right now. There

will also be a link to that one in the

description because it's on YouTube.

That will explain my entire call funnel

at Hyros, which has built a company that

is valued at multiple hundred millions

of dollars. So, it's a pretty good

funnel. you you should check it out.

It's not too bad. But we're not talking

about that type of funnel right now. So,

what I want to do before going into each

of these steps is I want to explain why

we're doing this. So, I already gave you

a little bit of a summary of why we are

doing this. It's because in order to get

someone to spend $6,000 with you or

more, you need to spend a lot of time

with them and you need to thoroughly

convince them and walk them through all

the steps of persuasion and then crush

them with scarcity and FOMO to get them

to move across this line. Now, I know

what a lot of people who are not in

sales are going to think about this.

They're going to think this sounds evil

and manipulative. Yes, that's what sales

is. It's it's manipulating a person to

do what you want or persuade them. Now,

the thing about sales is it can be used

just like the force. It can be used for

good or evil. So, for example, uh I've

seen these webinar funnels used to sell

the biggest croc of [ __ ] you've ever

seen. There's all the the Amazon

automation and crazy stuff that we saw

like four or five years ago where people

just getting ripped off left and right

and people running these auto webinars.

So all sorts of nonsense. It's so

effective at persuading people that yes,

you can use it for evil. You can also

use it for good and to get people good

products. So for example, when I ran my

webinars to get people on the high and

stuff, Hyros delivers results or people

don't pay for it. So if a person comes

on Hyros and they don't see their ad ROI

grow where they're making 10x what they

pay for hyros, they just get a refund.

They don't pay for it. But Hyros has

been around for like five, seven years.

We have some of the biggest clients in

the space. Hyros delivers that result.

So I use this process to sell things

that get results. Or for example, if you

looked at Alex using this, he used every

single persuasion or manipulative,

whatever you want to label it as

technique in the book. But his product

rocks and people are really happy with

it. And those things deliver results.

That 6K that you give Alex for the

example, I really I really don't think

people are going to fail to get an ROI

on that product. They apply it. And I'm

pretty sure he has a refund strategy or

something like that. So before you jump

into this is manipulative and evil kind

of stuff, the best sales push people to

their absolute brink to get them to

close on something. Now there are brinks

you can push people to on here that are

unethical. Like getting people to take

out massive debt they shouldn't do. You

can like really push people down a

rabbit hole. And I've seen it like

events where they're taking retirees

outside and they're getting them to call

their banks to take out a $25,000 loan

to pay for some some nonsense. There's

all sorts of unethical [ __ ] we can do

with this. It depends on how you use it.

So, I had to give that little pretense

because I know a lot of people that

aren't used to sales just automatically

hate sales in general. It it's the

force. It can be used for good or evil.

Anyways, the reason why we use this is

it's we go and put people through this

entire persuasion process. And this is

what you need to walk people to the

point where they're ready to actually

spend and they believe you and they

think they're going to get something for

the high amount you're charging. Again,

you have to deliver after or you're

going to be in trouble doing this. Okay?

I I saw a lot of people the last couple

years get in trouble with the FTC and

stuff for using processes like this to

sell stuff that did not deliver. So be

careful. Be careful. Use it for good.

Then what you do once you walk through

this is you crush them with all the

elements of scarcity and FOMO that you

can only really trigger on these live or

simulated live events. And that's what

results in the huge pimple popping sales

results that you saw Alex do right

there. That's why you saw everyone all

his customers from like four or five

years all bulked up all buy on this

single call within 24 hours. It's

because you can accomplish this with the

streams. So, let me walk you through

every one of these steps and and how

this is going to work. So, first step

right here I talked about before, just

imagine we're sending people to a page.

I'm sure you saw Alex's um live stream

page where we collect people's

information and we get them to sign up

for either a live stream with us or an

automated webinar. I'm not going to

teach you how to make the automated

webinars in this video because that's an

entire different course which is linked

to right now. There's a URL appearing in

the video. It teaches how to make the

automated webinars that I used to run.

Use them for good. You can do some funky

[ __ ] with these. Anyways, you're going

to send people to these these webinars,

get them to sign up for a stream. Now,

during the webinars, what we're going to

be accomplishing is a whole bunch of

things. So, you get people to come and

attend that webinar with you. And you

have to understand there's different

phases to a webinar. And this is why

these things work so well. Okay, so the

first thing and the reason why webinars

work so well is because you have the

person locked in. All right, they can't

go and if they if they leave, it's the

same thing if you're watching a stream

on Twitch. You're going to miss

something. Okay? And so the way a really

good webinar format works and I'm pretty

sure Alex used the same exact script

right here because this what you need to

understand about sales scripts is that

universally there is a pattern that you

follow when you communicate with people

to persuade them to do things. Okay? And

so every sales script is universally

going to tie back into this pattern.

People might say different things. They

might change steps here and there, but

overall they're going to be following

this pattern every single time because

the pattern to convince a human to do

something is exactly the same no matter

what. So what you're going to do on

webinars, and again, this entire script

and all the processes I write these

webinars, there's like a 4hour video in

these courses I'm going to give you

breaking down the entire script. Okay?

So, I'm not going to give the entire

script right here. Just wait. Just wait.

Let me pretense this. So, what's going

to happen right here is the first 10

minutes or so, you're going to build

trust and rapport and belief. Okay? So,

I want you to imagine a sales pitch is

like punching someone in the face. Okay?

And what you need to do to really

deliver as much damage as possible is

you need to get the person to drop their

guard, lift their head up, be completely

listening to you, and wide open. All

right. When people come on a webinar,

what is happening is they are not wide

open. They're skeptical. And basically

what you're trying to do in the entire

webinar is show them something that's

going to work and get them the result

that they're looking for while quelling

their skepticism meter. So whenever

you're selling to somebody, they have

this skepticism meter that is constantly

refilling. It's like you're playing a

video game and this meter is constantly

going back up. And even when you get it

back down, every single time you make a

claim or you say something's going to do

something, the skepticism meter pops

back up and you have to keep knocking it

back down. You got to get the skepticism

meter to zero and then you have to cross

a line when it's at the lowest

skepticism possible and induce FOMO.

Okay? So, you get the person to a point

where they fully believe everything

you're saying. They fully have faith

it's going to work for them. There's no

doubt in their mind that it will work

and it seems so consistent it will work.

And then you go and use FOMO by

basically offering them a chance to

replicate this without any without doing

anything. Basically, this is what you

people want push button results. That's

the best thing to sell. But you then go

and you make an offer, but then you use

massive amounts of FOMO to get them to

cross over and complete that. So they

believe it's going to work and then you

need to find every single way like a

pimple to push them across the border to

get them to buy something from you by

using various methods like adding value.

For example, you saw Alex Extreme. He

added tons of value by adding additional

offers. You have a timebased scarcity.

You have something that disappears in

the future. You have a no- risk

guarantee. You remove all the risk. And

so, you think of all the obstacles that

people have to buy. You remove those.

And you think of all the things to make

them have to do it now that makes it

just too good of an offer. And you add

those. And doing those, you increase

FOMO and get people to to buy. So, keep

these in mind as we go through this

entire process. So, what you're going to

do is you're going to build rapport. How

do you build rapport? Well, one, you

introduce yourself, of course, but then

you start verifying all your results,

who you are, and why you're qualified to

teach this. Okay, that's the most basic

thing. There's a lot of really

interesting things you can do, like

having someone else introduce you

because it actually makes you seem more

of an authority when someone else is

talking you up instead of yourself.

That's what I actually used to do on my

webinars and why my webinars were so

effective is because I was never

actually the person making the product

or doing the teaching. What I would find

is other people, so if for example, if

you see all these gurus and influencers

on on uh YouTube or whatever, they

always seem to be like the the expert on

something and they're always like moving

with like the flavor of the month. Two

years ago, they're selling ecom, now

they're selling AI agents, now they're

doing this. There's no way they can

teach and be the expert on all these

things. See, I realized that back in the

day and instead of trying to make like

crappy content that didn't work, I'd

find the best possible people in the

space and I'd partner up with them to

make the course. So, I'd have the best

people possible to teach it and I'd

partner with them and I would actually

handle all the selling because that's

what I was really good at. So, what I

would do, for example, is I had my buddy

who was one of the top Shopify sellers

of all time and we had a Shopify course,

okay? And so, what I would do is I would

have it come on and I would talk him up

and show all of his results and all of

his replicatable results and I'd also

show the results of everybody else that

has copied as his tactics and then say,

"Look, this is this works. this works

and we're going to be teaching you how

to do this on the day. So, we're

basically hooking people to sit in

through the webinar and building massive

amounts of trust through this. Okay? And

then what I also like to do is you want

to hook them to stay longer in the

webinar by offering bonuses, additional

content, and really talking up this

strategy they're going to get into. Now,

what we got to do at this point is we've

built some trust and authority. And

throughout this webinar, as we make

claims, we're going to have to

constantly come back to this trust and

authority and proof. Anytime you make a

claim or you say, "Oh, this is going to

be amazing." You're going to have to

back it up. So, for example, in Alex's

event, every single time he talked about

his results, he'd go find results from

his clients. He go find results from the

businesses he's acquired and apply these

playbooks on or he'd show his own

results over and over and over again.

Now, you also then have to build actual

connection. Okay? So, you need to hook

someone with the results and trust that

you can actually deliver what you're

talking about on this. But before we

actually deliver the content, we need to

build connection. So on the webinar, you

probably saw Alex showing tons of

pictures of himself when he was in

college and stuff like that. You do the

same exact thing because you want to

tell the story or the arc of the main

character. It's just like a movie. So in

our webinars, for example, Matt used to

be like this broke guy who was in

college and is pissed off as most men

are. You're going to see this is the

character arc for most dudes. We we hit

about 20 and we get mad cuz we're broke

and girls don't want to date us and so

we set out to make tons of gobs of money

to fix the glaring hole of insecurity

that we have with ourselves. same arc

every single dude. You can find every

picture of every successful dude in like

a college dorm room, pimples on his face

in front of a computer like

and this is this is it's a pretty common

arc. That's what I'm saying. So anyways,

you probably saw Alex doing this and

what I would do is I'd show pictures of

Matt and I tell his entire story of

starting in Missouri doing all these

things and how he actually got started

making Shopify stores. Then he started

templating the process and he started

repeatedly using the template of the

process to uh build I I think his stores

are he's still absolutely crushing it.

He's one of the largest Shopify sellers

in the space but showing how he used the

build I think on the back then he was

doing like 200 300,000 a month uh in

total Shopify sales or something like

that. Okay. So what I'm doing is I'm

telling the arc I'm building this

connection with Matt. people see where I

came from. And what I'm doing is making

it seem whether I'm lying or not, which

people lie all the time about this, or

you can do like what Alex did where he

actually came from nothing and most

people relate to it. You're making the

person who is actually going to be the

teaching and so on in the course seem

just like the person watching. And so

you're making the connection what

people, they don't care about anyone

other than themselves. And so you're

making the person relate the main

character to themselves and view

themselves as the main character and

then showing the main character

themselves going and getting the results

so they see themselves which is for

example if you're selling mostly to

young men which we were that was the

main demographic people signing up for

e-commerce courses back showing them

going from being the the zero to the

hero to growing. And then what you want

to do is make everything seem

repeatable. Okay. And this is where we

come back basically to building the

trust again by showing other people then

taking the process that got the hero

from zero to hero and then showing how

repeatable it is. Okay. So after you

probably saw Alex showing his

connections uh or his uh old college

history old pictures to build connection

he then showed how he got those results.

He built a business and all the things

he was doing and then he shows how he

then took those businesses turned into a

template and other people started going

getting results. He probably showed that

with gym launch. I'm not going to go

through Alex's entire 12-h hour

presentation, but I can almost guarantee

you that's what he did on the stream.

So, after this, look at what we've done

with the person. We have a person who

now trust us and we've proven we can do

it. They've built a connection and now

they're now saying themselves go and get

the result and they now believe that

it's down to a repeatable system that

they can follow. Okay, this is where we

actually then do the teaching. And so

the teaching on these webinars, you're

going to notice on these, yes, if you're

doing a good job, you're going to give

some people valuable information, but

the teaching is what we've hooked people

to go through this 15minute presentation

for. All right? We've hooked them all

the way here to go to this teaching. And

the goal of the teaching on the webinars

and the sales stream, this is not nice.

But if you're doing a really effective

one, it's not actually to teach. It's to

make people believe what you're teaching

is easy enough that they can do it. So,

for example, on our webinars, the main

thing we would focus on is to make the

system seem easy and approachable. So,

when it comes to building a Shopify

store, there's a ton of advanced stuff

we can talk about when it comes to it.

But if you try to teach that in 20

minutes or 30 minutes on a webinar,

you're going to make people really

freaking confused. So, you need to dumb

things down to the simplest levels

possible and make it super easy. Now,

when we taught this with our Shopify

business, you might be thinking, "Well,

that that seems manipulative." Yes, it

is. When people got in, then we gave

them advanced teachings and if they

didn't make it work, we fully refunded

them. So, I wasn't one of these people

running these info businesses where you

hook people in and run off with their

money. We could get people and we had

the best way to get them from zero to

making success with the Shopify store,

which was very, very, very [ __ ] hard

to do. It's one of the reasons I don't

sell courses anymore because it's so

damn hard to get a normal person to

actually come and apply what you're

teaching and actually go get results

with it. And so the refunds, if you're

doing it ethically, are always going to

be high doing that because a lot of

people aren't going to get started with

it. Okay? That's one of the reasons why

I don't sell courses because I'm just

done with that [ __ ] I don't I don't

want to deal with with managing people's

lives and responsibility. I'd rather

just give you the information for free

on this channel. When your business

makes money, if it does, come check out

Airyros, make free money, come apply our

tracking to your ads, make way more

money from your ads. That's my business

strategy. I don't want to teach you to

build a business for money. But a lot of

people use webinars to teach info. You

can also use them to sell software and

everything else. What you want to do in

the teaching though is you show the use

of your software, your service, or your

information and you make it seem easy

and replicatable. Okay, this is the

entire webinar process right here. Look

at where the person is at this time. And

as you're going through this, you're

always bringing up proof the entire way

through. So, I'm sure whenever you saw

Alex teaching, whenever he was teaching,

he'd always followed up with and then

look at the results that got this client

or this person right here. So then what

you're going to do is you're going to

close. Now Alex did something kind of

unique and he formed the first close as

just free information given away. This

builds massive goodwill. And so what

Alex actually did there is one he did

something really neat. But this is also

the sales tactic of reciprocity because

he just gave you something for free. You

now want to give them something back. So

for example uh a charity that used to go

around airports and ask for money. What

they do first is they go up to people

and they give them a flower. And this

drove the amount of money that people

gave and the success rate of people

giving the money for charity to the

roof. If they didn't give the flower

away first, it like dumped. Just

absolutely plummeted. So what he did

first before he actually started closing

is he gave you something same way the

flowers did. Now again, this isn't to

say like Alex is a bad guy or anything

like that. This is just one effective

thing that people really like because

building goodwill involves giving people

stuff first and value first. Now at this

point, he's going to go through the

close. And so you saw a really

traditional internet marketing close uh

applied with massive goodwill and proof

and brand and everything like that. If

you just go and do this willy-nilly

without all the trust and brand and

goodwill that Alex has, it's not going

to work the same exact way. It still can

work very well though, okay? You again

not going to make $15 million in a day,

but you can go and build a very

successful business if you follow this

blueprint. So, when we're closing, what

we're trying to do is we're going to go

and make an offer and there's a certain

price down here. And what we want to do

before we get to the price is make the

person the price in the person's head be

much higher. So, if we're selling a 2K

product, we want the person to believe

there's 12K worth of value right here.

And at the price of this any other day

or any other time would probably be 12K,

but for the day only, they can get it

for 2K. Now, you can lie about this if

you want. Not the best thing to do, but

you can use scarcity in webinars to make

this connection. Like, look, at any

other time it's 5K. During this webinar,

it's 2K. Alex made the pitch where like,

if you don't get this unless you buy on

the stream, like this deal, you're not

going to get it again. That works even

better. The more true the scarcity is,

the better it's going to work. Like, I

see people do these webinars, these

internet marketers, and they say, "Oh,

it's it's normally a $10,000 course, but

today you can get it for $52, and

there's no link for the $10,000 course

anywhere online." Like, people see

through this stuff. it it doesn't work.

If you actually have a $10,000 course

and you sold only for that 15 minutes,

that's going to be very powerful. So,

what you do in the close and what you

saw Alex do in the close is you start

adding value. Okay? So, we added his is

you start adding scarcity with value.

So, he added all of his additional past

courses, all these additional procs, all

these different things. And then what

you want to do is start taking the price

in their head. And so, you can see when

he was breaking it down, he kept adding

like this is worth $2,000, this is worth

$5,000. So the total price of this is

$25,000. You probably saw him do

something like that. And so we're

setting this huge anchor in the person's

head that this is the value. So after we

go and start adding value through

different bonuses, courses, one-time

things that add to the scarcity, what

we're going to do is we're going to

slash the price but keep the scarcity,

but we're going to take it down to 12K

today just for this webinar. All right?

Just for this moment right here. So

people are like, "Oh crap, this is all

the stuff. That's the only time I'll

ever be able to get it." The more true

this is, the better it's going to work.

Like I said, people doing this on

webinars when it's not true, it still

works if I'm being honest, but it's not

going to work as effectively of what you

saw or how you saw it work with Alex's

because his was true scarcity. So then

what you're going to do once you've made

this disconnection is you're going to

start again slashing the price more, but

you're going to start adding more

scarcity because hey, it's only this

stream only. It's only for the next one

hour. It's only for this time period,

then it's closed forever. So we're

adding scarcity to all this value and

the price cut. And then finally, what

you want to do is you want to remove

objections as you close. So now that

you've done all the scarcity and

everything, you notice Alex sat around

removing objections like, "Okay, if

you're worried this isn't going to work,

here's me in this exact situation.

Here's 10 different people that got

these results. Oh, okay, you think, you

know, this might be too expensive. Well,

this is he, for example, pointed out him

buying the acquisition building and

relating that and then showing a bunch

of other people who took much bigger

risk with him and made much more money."

Uh, are you worried this won't work if

you're 50? You show people who are in

their 50s making money with it. You go

through every single objection that your

customers are asking and you counter

them to remove that. Okay? Then what you

want to do if you're if you and you want

to be honest with us, this will get you

in trouble is guarantee results. So at

our Shopify course business, we

guarantee the result if you weren't

happy with it after a month that you can

just get a refund. Okay? A lot of people

are finicky with this. You see a lot of

internet marketers out there, they go

and offer guarantee, but it's only if

you get to like a certain result in the

course and then they just won't give you

your money back. that's going to get you

in trouble. Don't do it. I don't like I

didn't like that business model even

with that guarantee. So, at Hyros, you

might notice I guarantee results at

Hyros, but it's not an internet

marketing thing. Like, you literally

come on, you add it to your b your

business. If you don't make 15% more

from your ads, you just get your money

back. Like, you don't you don't have to

use the software. You don't have to pay

for it. With air, for example, when you

come on our AI agent, if it doesn't add

3 to 7% to your business, like you just

don't pay for it. In fact, when you join

it, like you don't even get charged

anything until you see it clearly making

you money. So that's how I like to sell

because that's super powerful. Now with

these courses and stuff when you're

selling high ticket on webinars using

this guarantee after objections, you

removed all the reasons. There's massive

scarcity. You remove any reason or doubt

in their mind why they could buy. You've

verified it with proof. Every single

time you remove the objections every

time you answer one of these questions,

you verify it with proof. And then you

back it up with a guarantee so there's

no risk. So logically, let's look at

everything we just accomplished on this

call. We built massive trust and

rapport. We built a connection. We

swapped ourselves with the person

watching the video so they see

themselves going from zero to hero. We

make it seem very very repeatable. We

make it seem easy with our teaching. We

build massive goodwill. We take them to

the close which then walks them through

adding value, building up the price in

the person's head, slashing the price

but making it time oriented through

scarcity, removing all objections while

adding proof and then guaranteeing it

and then just sitting there and

basically closing, closing, closing,

closing, reminding people that like

time's going to run out. This right here

creates like a pimple-like popping

amount of of sales because all this

pressure builds up and it explodes. Now,

the reason why it works so well for Alex

in particular right here is because he

hadn't sold anything high ticket, I

think in like the last four to five

years with acquisition. So, you had all

this goodwill built up, all this

pressure on the customers to want to buy

something, and he saved it all for

literally a 24-hour period that was live

on the stream. who had it was like a a

giant pimple that was the size of Mount

Everest that he forced into squeezing

with the ginest amount of pressure and

true scarcity ever in a two three hour

period. And that's why you saw an

explosion of $15 million in sales. It

took him four or five years to build

this. Like I remember when Alex was

originally starting acquisition like I I

was friends with them back then and he

was telling me about this thing and and

I was like damn that's going to take a

lot of work. They did a lot of [ __ ]

work. And so what they built there is

incredible. It's the Michael Jordan of

marketing, internet marketing. You

should study everything they're doing.

And I don't think anybody's going to be

able to replicate what they've done with

the brand and effectively applying

internet marketing principles and

fundamentals to the sales, but you can

100% go and copy the sales techniques

and patterns because those are

replicatable and usable. And that what I

just broke down is essentially what's

happening right there. Now, if you want

to actually go write these webinars, you

want to see the entire pitch fully

explained in like a 4-hour video,

there's a link appearing on the video

right now that will take you to that.

And you have to be subscribed or that

link won't work. So, that's it's going

to be in our communities tab. So,

hopefully I've hooked you long enough

and convinced you to watch this full

video. So, that's the video. That's

everything that goes into it. If you

want to see every part of this broken

down, it's been linked to in this video,

all the courses and everything. That's

all I got. Goodbye.