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All right, Mr. Jones, we'll be touching
down in about two minutes.
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Dambling money on oil and gas, of
course, is notoriously risky because
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miles and miles deep.
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Well, only God knows what's down there.
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Now, in the 80s, I was really aggressive
drilling wells.
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And I was really good at borrowing
money.
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Too good.
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If they ever cut me open, that's all
those scars in there trying to pay back
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what this mouth can borrow.
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So I was in massive debt.
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As a matter of fact, it was in excess of
$50 million.
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And I remember my wife called my father
-in -law and asked him to come visit
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with me. She was concerned that I was
going to hurt myself.
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But I had decided to gamble everything.
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The most that I'd ever spent on one well
in my life. Over $800 ,000.
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When we turned that well on for the
first time, I knew it was a gusher.
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When I heard it screaming, it actually
screams. It's so powerful.
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And then it started spitting, just like
any mammal would spit.
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And it started coughing.
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And then all of a sudden, it started
roaring.
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And it roared like being at Niagara
Falls.
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And with that single well,
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I made out with $100 million.
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Now, I always knew what I was going to
do with that money.
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And I knew it put me in a position that
maybe I could realize my ultimate dream.
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So I took that money and took a bigger
risk, and I took drilling that damn
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And I remembered looking at that oil,
and I said to myself,
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Jerry, you just bought the Dallas
Cowboys.
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Bam.
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Dallas Cowboys are running away with the
most valuable team, not in the league,
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but in the world.
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Jerry's team now valuing a whopping $9
.2 billion.
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Forbes magazine says the Dallas Cowboys
are the NFL's most valuable franchise.
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When we were building the Dallas
Cowboys, I had a vision of what the game
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be. I went to another level of
imagination.
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The 90s Dallas Cowboys are one of the
greatest dynasty's in the history of the
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NFL.
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Supersonic laser blast.
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Touchdown. Absolutely nothing but Troy
Aikman. What a throw that was from
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Aikman. Couldn't have been thrown any
better.
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Touchdown, Michael Irvin.
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This guy celebrates way too much.
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Michael Irvin, the man they call the
Playmaker.
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has just become the NFL's all -time
leading rusher.
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That young man right there, there's no
doubt in my mind, he is the best of both
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complete running backs who have played
in the NFL.
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It is intercepted by Deion Sanders.
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When he does get the ball, whether you
like him or you don't like him, he does
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cause excitement.
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Jimmy Johnson's taking his team from the
absolute worst to the absolute best.
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The Cowboys are back on top of the
mountain now.
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Barry Switzer winning his first Super
Bowl title.
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Dallas, the champions again.
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Jerry Jones, he's built a dynasty, but
the shine is coming off the stars.
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Troubles for the Cowboys on and off the
field. Many athletes are out of control.
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Eric Williams was legally intoxicated
when he crashed his car. Irvin is now on
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probation for drug possession.
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The so -called White House. Board,
money, drugs.
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Stabbed him with the scissors in the
neck at 20 years in jail.
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This baby's over. Big, big victory for
the Dallas Cowboys.
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You know, I grew up in West Texas, and
this is football country.
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When you're raised in that kind of
culture, it is a tradition.
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It's just everywhere.
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And so I became very attracted to the
Cowboys.
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But when John Kennedy was shot here,
Dallas was condemned.
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So it became very apparent that there
was a need to change the image of
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This is the story of a brand new team on
the Texas scene and their fearless
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leader and head coach, Tom Landry.
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Tom Landry was a classic example of the
kind of guy Texans like.
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Flew fighter jets in World War II. Went
to Highland Park Methodist Church.
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It was a part of the community.
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Tom was obviously a brilliant man, a
classy man.
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There was an aura of mysteriousness
about him.
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And then all of a sudden, they put
together a winning team.
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The city just went on fire.
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They made it to half the Super Bowls in
the 70s.
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And they won 20.
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A lot of the state fell in love with the
Cowboys, then of course nationally
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people did. They became America's team.
America's team. America's team. Dallas
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Cowboys have come to be known as
America's team.
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After the assassination of John Kennedy,
we were known worldwide as the city of
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hate.
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But once we started winning, then we
became America's team.
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Everywhere we went, the world worshipped
the Dallas Cowboys.
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So... They built Texas Stadium with a
monster.
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The hole in Texas Stadium, so God could
watch his favorite team.
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That would be the Cowboys.
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They were no longer just mortals.
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They were icons.
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They were... They were God.
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The Dallas Cowboys are for sale?
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For how much? Well, if you have to ask,
as the saying goes, you can't afford it.
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Some men were born in poverty.
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Some were born with wealth.
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I was born a loving man, and I just came
to help myself.
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In 1988, I was down in Cabo San Lucas,
just laying around hungover.
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And I saw in the paper that owner, Bob
Bright, was going to sell the Dallas
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Cowboys. The Cowboys' principal owner,
Bob Bright, has been engaged in hot
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discussion with several groups about
selling his team.
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I'm a natural, actual, real, authentical
Arkansas loving man.
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I was going to go down to Dallas and be
the cowboy that rode in on the horse.
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And every Western is either the hero or
the villain.
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a stranger come into town.
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No one here can say for certain if the
team has been sold to Arkansas oil man
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Jerry Jones.
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Jerry Jones. Jerry Jones.
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Not much is known about Jones.
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Many football fans dismiss Jerry Jones
as a rude, sort of a corn -pwned
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carpetbagger. There was a sensitivity in
not being a Texan.
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Who is this hick from the sticks, this
Jethro Jones?
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00:10:06,240 --> 00:10:08,900
And it sure as hell didn't need to be
somebody in Arkansas.
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00:10:09,440 --> 00:10:14,740
What is Jerry Jones' plan with the
Cowboys?
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00:10:14,940 --> 00:10:19,520
But this has got disaster written all
over. This was all plotted by Jones to
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ruin the Cowboys so he can move them to
Arkansas.
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00:10:22,460 --> 00:10:28,320
When I met with Mr. Bright, I wrote down
the figure 150 million.
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That was the highest number in the
history of sport.
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We got down to where we couldn't agree
on about $300 ,000.
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And Mr. Bryant looked over at me and he
said, I'll flip you a coin for it.
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I'm a natural, actual, real, authentical
Arkansas loving man.
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00:10:53,220 --> 00:10:54,940
He flips the coin, I lose.
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I lost $300 ,000.
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I really got fucked.
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I own the Dallas Cowboys.
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00:11:03,010 --> 00:11:08,450
I'm a natural, actual, real, authentical
Arkansas loving man.
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00:11:10,210 --> 00:11:11,810
Yes, I am.
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00:11:13,310 --> 00:11:17,230
We interrupt this program to bring you
the following News 8 special report.
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All right, this is Jerry Orr live at
Valley Ranch. The family of Jerry Jones
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00:11:23,570 --> 00:11:26,850
begun to enter into the conference room.
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00:11:27,970 --> 00:11:30,290
Bumbright has been trying to unload the
team.
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00:11:30,640 --> 00:11:34,900
And now, finally, live, we will learn
the details behind the sale of the
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Cowboys.
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00:11:36,400 --> 00:11:42,760
Walking into that very first press
conference, you could feel the unease.
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The knives were out, because this was
America's team.
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00:11:49,160 --> 00:11:55,980
And frankly, if you will, Tom Landry, he
was a godlike figure in
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Dallas.
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00:11:58,490 --> 00:12:04,370
All of my successes in life was when I
was going against the proper move, going
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the other way.
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00:12:06,330 --> 00:12:12,010
I had my eye on a friend of mine from
college to coach the Cowboys, Jimmy
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Johnson.
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00:12:13,330 --> 00:12:15,750
Jimmy Johnson is obsessed with winning
at football.
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00:12:17,970 --> 00:12:21,850
Controlled freaks, controlled freaks.
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00:12:27,660 --> 00:12:32,560
Hi, I'm head coach Jimmy Johnson, and
here at University of Miami, you know,
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00:12:32,560 --> 00:12:37,200
thought may be that there's a lot of
distractions, but our players are able
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get a quality education, and then on top
of that, play championship football.
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At Miami, our players, they knew that I
expected them to kick the shit out of
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them. We weren't going to accept
anything less.
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They are the Hurricanes of Miami, and
from any point on the field, at any
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they can strike.
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00:13:01,860 --> 00:13:04,160
There's only one way we know how to play
the game.
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00:13:04,380 --> 00:13:07,300
Jimmy is the best football coach in the
country.
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And he has as much bravado as anybody in
the game.
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Play with class, play with points. Play
like the best. That's what you are.
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We just had that feeling of swagger.
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And I encourage them to be so confident
if you're going to kick somebody's ass.
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Miami is the best team in the country.
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00:13:28,070 --> 00:13:31,250
No one embodies that more than Michael
Irvin.
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He played with the same swagger. And
right there is the greatest receiver in
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hurricane history.
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00:13:38,630 --> 00:13:40,190
He's crash -folded crazy.
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Is it Michael Irvin or Michael Irvin?
The man they call the playmaker.
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Listen, I was born to play wide
receiver.
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When I was born.
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The doctor tried to spank me. I caught
his hand.
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Number 47, Michael Irvin.
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If they ain't coming at me, I'll check.
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You know what that means.
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Oh, man, Irvin.
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Holy cow!
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Michael was such a competitor, he had no
fear.
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Irvin's got it! Irvin's free!
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Irvin's gone!
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Touchdown, Miami!
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We're not balling, a shot calling. We
take it back to the days of yes
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You know, Jimmy knows how to pour the
best out of every guy.
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He doesn't just coach the body.
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He coaches the mind.
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And he may practice hell so the game is
heaven.
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Stretch it out.
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There at Miami, I saw Jimmy's desire to
win.
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His lack of tolerance for losing was, in
my mind, legendary.
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Touchdown, Miami!
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00:15:04,320 --> 00:15:06,580
Dylan knew why they were number one.
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Jimmy will tell me, do you?
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Do you?
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There's a perception that player actions
are out of control.
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Just an attitude of belligerence and
hostility and men at war.
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I just do not believe college football,
this is not what it's supposed to be
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00:15:23,380 --> 00:15:24,380
about.
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People weren't accustomed to seeing
players jumping up and down and
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and doing all the things that we did.
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00:15:33,160 --> 00:15:38,640
Bad guys make the colorful press,
outlaws, the renegades.
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00:15:39,450 --> 00:15:42,550
It's easy to write. It confirms
prejudices.
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We were not doing it their way.
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If we get them down, don't let them up.
And people hated us because we kicked
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their ass.
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00:15:50,750 --> 00:15:55,150
Jimmy Johnson running up the score, no
reason for it. Jimmy was controversial.
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00:15:55,790 --> 00:15:59,130
And frankly, I liked that. I would get
hate mail.
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00:15:59,470 --> 00:16:00,930
You, you're the devil.
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You're the devil.
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00:16:02,510 --> 00:16:06,050
And I told our players, they can
criticize me all they want.
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Because we're going to win the national
championship.
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The error
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00:16:23,510 --> 00:16:30,390
we had in Miami,
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00:16:30,390 --> 00:16:36,010
I don't know that anyone would ever,
ever experience that again.
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After winning the national championship,
I was ready for the next level.
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00:16:45,630 --> 00:16:52,090
Michael Irvin's plan for 1988 is
hopefully to be playing in the NFL.
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Welcome to the 53rd National Football
League Draft.
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00:17:05,869 --> 00:17:09,790
Now, as we get set, we could be seeing
half.
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00:17:10,200 --> 00:17:13,440
of the first round consists of running
backs and wide receivers.
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00:17:13,839 --> 00:17:16,940
And then before the draft, Jimmy pulls
me over.
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He says, hey, next season, I have a
friend that may be buying the Dallas
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Cowboys.
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00:17:24,359 --> 00:17:28,660
If they call you, that's where you're
going, because I may be joining.
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All my life, I dreamed of playing for
the Cowboys.
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00:17:38,860 --> 00:17:41,000
I was the 15th of 17 kids.
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In the ghetto of Fort Lauderdale, when
you were as Poe as we were, you can't
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00:17:48,300 --> 00:17:49,620
even afford that other O and R.
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00:17:49,840 --> 00:17:51,080
You just say Poe.
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00:17:51,880 --> 00:17:54,380
But we had the Dallas Cowboys.
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00:17:56,160 --> 00:17:57,160
America's team.
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00:17:57,800 --> 00:18:02,900
My dad, he would have the fedora hat on,
just like Tom Landry.
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00:18:04,260 --> 00:18:07,100
And I'm going to tell you something,
man. He loved Drew Pearson.
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Called him Clutch.
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Whatever catch he made, my dad was just
so happy. I told him, I'm going to do
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Clutch in the band.
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00:18:16,640 --> 00:18:20,240
He says, John, one day, I'm going to
make enough money, we're going to go see
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the Cowboys play.
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00:18:23,260 --> 00:18:28,680
But then, my senior year, my dad, he was
real sick.
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He had cancer.
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00:18:31,340 --> 00:18:34,000
And he said to me, I feel like I'm going
home on the morning train.
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00:18:35,210 --> 00:18:38,310
He said, but you got to make a promise
that you're going to always take care of
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your mom.
233
00:18:40,010 --> 00:18:43,510
So since then, when I used to score, I
used to always point up, put two fingers
234
00:18:43,510 --> 00:18:44,510
up in the sky.
235
00:18:45,190 --> 00:18:49,650
I was telling him that I'm going to keep
my promise to take care of mom.
236
00:18:54,410 --> 00:18:55,810
Okay, back to Chris Berman.
237
00:18:56,730 --> 00:19:00,590
All right, Bino, thank you very much.
The Dallas Cowboys are up next. Let's go
238
00:19:00,590 --> 00:19:02,190
to the podium. The commissioner has the
card.
239
00:19:02,630 --> 00:19:08,710
Dallas Cowboys select on the first
round, Marshall Urban, wide receiver
240
00:19:11,990 --> 00:19:16,290
Pete Roselle got the name wrong, but
that didn't matter to the Cowboys
241
00:19:16,290 --> 00:19:17,290
they got their man.
242
00:19:17,830 --> 00:19:21,850
Dallas Cowboys, Super Bowl foul next
year. Super Bowl foul.
243
00:19:24,640 --> 00:19:27,320
We're all going to fly up to Texas and
we're going to bring Texas back down
244
00:19:27,320 --> 00:19:29,140
for the Super Bowl because Dallas is
going to get it next year.
245
00:19:32,000 --> 00:19:32,360
I
246
00:19:32,360 --> 00:19:43,540
remember
247
00:19:43,540 --> 00:19:48,660
coming in and that first day seeing a
picture of Tom Landry and saying, this
248
00:19:48,660 --> 00:19:49,660
my new dad.
249
00:19:50,440 --> 00:19:51,440
My new dad.
250
00:19:53,550 --> 00:20:00,450
He got grafted by Tom Landry, man. Man,
that was everything like that for me.
251
00:20:00,570 --> 00:20:05,450
That was everything. I never felt so
close to my father.
252
00:20:10,050 --> 00:20:16,550
Before Jerry had bought the Cowboys, the
truth was those
253
00:20:16,550 --> 00:20:21,810
teams were so hard to watch starting in
87, 88.
254
00:20:24,120 --> 00:20:26,940
that America's team was beginning to
crumble.
255
00:20:27,660 --> 00:20:29,920
I saw it from the inside out.
256
00:20:30,560 --> 00:20:33,580
I rode on the team plane to and from
games.
257
00:20:34,600 --> 00:20:37,300
I basically lived at Valley Ranch.
258
00:20:38,260 --> 00:20:43,460
I had written several stories of Coach
Landry forgetting the names of players,
259
00:20:43,780 --> 00:20:49,480
forgetting the play that he'd called,
falling asleep in meetings.
260
00:20:50,960 --> 00:20:55,160
We have some young players, you know,
like Michael Irwin, who's coming in.
261
00:20:55,440 --> 00:20:59,020
Those are the kind of players we have to
rebuild the Cowboys with.
262
00:20:59,220 --> 00:21:03,660
I just came from Miami. So I've gone
through four years of whooping ass
263
00:21:03,660 --> 00:21:06,980
everywhere. I don't even take these
feets.
264
00:21:07,900 --> 00:21:13,740
My first game, we're playing Pittsburgh
pregame in the locker room.
265
00:21:14,500 --> 00:21:16,960
I'm waiting on a big speech from Coach
Landry.
266
00:21:18,000 --> 00:21:19,660
Because, you know, I was used to Jimmy.
267
00:21:20,560 --> 00:21:24,460
Jimmy gives those speeches before a
game, and Tom didn't give one of those
268
00:21:24,460 --> 00:21:25,460
speeches.
269
00:21:26,320 --> 00:21:30,460
He said, let's get out here and try to
keep this thing closed.
270
00:21:30,740 --> 00:21:31,740
I said, what? That's it?
271
00:21:32,580 --> 00:21:33,580
That's it?
272
00:21:34,620 --> 00:21:36,860
It just seemed like no one cared.
273
00:21:38,400 --> 00:21:41,340
The rest of that year, I'm trying to
crank it up.
274
00:21:41,660 --> 00:21:44,780
Let's go. Hey, let's play some ball now,
motherfuckers. Let's go.
275
00:21:50,890 --> 00:21:54,810
But they were all veterans telling me I
need to calm down.
276
00:21:55,250 --> 00:21:59,250
And I had guys coming over to me saying,
hey, man, come on, man, it's the pros,
277
00:21:59,390 --> 00:22:00,410
Mike. It's the pros.
278
00:22:03,470 --> 00:22:06,030
That season we lost 13 games.
279
00:22:07,290 --> 00:22:11,130
The Dallas Cowboys are suffering through
their darkest period in a quarter
280
00:22:11,130 --> 00:22:12,130
century.
281
00:22:12,330 --> 00:22:15,850
1988 marked their third straight losing
season.
282
00:22:16,310 --> 00:22:17,810
The Mystique had died.
283
00:22:18,510 --> 00:22:22,330
And with about four minutes left in the
third quarter, fans are going to start
284
00:22:22,330 --> 00:22:23,330
heading for the exit.
285
00:22:23,670 --> 00:22:25,630
That's going to leave about half the
stands empty.
286
00:22:27,210 --> 00:22:29,190
Oil's still down and so are the crowds.
287
00:22:29,470 --> 00:22:34,530
And hard as it may be to believe,
America's team is running TV commercials
288
00:22:34,530 --> 00:22:35,530
sell tickets.
289
00:22:36,530 --> 00:22:40,510
Courses close to the team tell ABC News
that principal owner Bob Bright may be
290
00:22:40,510 --> 00:22:41,510
looking to sell.
291
00:22:41,590 --> 00:22:46,510
Federal regulators moved in and took
over Bright Bank, once the second
292
00:22:46,510 --> 00:22:47,510
in Texas.
293
00:22:47,680 --> 00:22:51,860
Now with hundreds of millions in debt,
Cowboys owner Bright may be forced to
294
00:22:51,860 --> 00:22:52,739
sell the team.
295
00:22:52,740 --> 00:22:56,840
And by 1988, the economic outlook in
Texas was pretty grim.
296
00:22:57,100 --> 00:23:01,760
The big banks started to fail. I watched
people line up down the street saying,
297
00:23:01,840 --> 00:23:02,840
give me my money.
298
00:23:04,040 --> 00:23:06,720
All of it was not good.
299
00:23:08,120 --> 00:23:11,720
So I felt that something in Dallas had
to change.
300
00:23:40,810 --> 00:23:46,690
There I was, 46, and I'm by the damn
Dallas Cowboys.
301
00:23:47,830 --> 00:23:51,230
But we weren't going to be the 70s
Cowboys.
302
00:23:51,830 --> 00:23:53,490
I had a different vision.
303
00:23:53,850 --> 00:23:56,790
How about glitz and glamour, big city
Cowboys?
304
00:23:57,330 --> 00:23:58,850
The midnight Cowboys.
305
00:23:59,170 --> 00:24:05,810
I think he could beat a soap opera 365
days a year. I could get the eyeballs in
306
00:24:05,810 --> 00:24:08,250
the platform and I could juice it up a
little bit.
307
00:24:11,600 --> 00:24:17,640
But just as important, I was dead set on
being in business with my children.
308
00:24:24,220 --> 00:24:25,220
Hey.
309
00:24:27,660 --> 00:24:29,360
Tell Jerry I'm all for it.
310
00:24:30,100 --> 00:24:31,560
He's all for it. Let's do it.
311
00:24:32,700 --> 00:24:33,700
Okay, let me know back.
312
00:24:34,380 --> 00:24:38,920
In 1989, I get this call and they said,
your dad wants you to call him at home.
313
00:24:39,840 --> 00:24:40,880
I called dad.
314
00:24:41,960 --> 00:24:46,540
And he goes, what would you think about
moving to Dallas? And I go, what?
315
00:24:46,800 --> 00:24:50,100
When Dad had called, you know, first we
thought he was crazy.
316
00:24:50,840 --> 00:24:56,180
Then he said, doing this will take
absolutely everything we have. You need
317
00:24:56,180 --> 00:24:56,819
know that.
318
00:24:56,820 --> 00:25:01,260
And here I am, 19 years old, Charlotte,
you know, 22, Stephen, 25.
319
00:25:02,300 --> 00:25:03,860
Felt like we were just kids.
320
00:25:04,720 --> 00:25:10,120
Told my dad, I don't know anything about
running a professional football team.
321
00:25:10,670 --> 00:25:13,550
And he looked me dead in the eye and he
said, neither do I.
322
00:25:15,610 --> 00:25:20,610
I knew that we were risking my family's
whole fortune and a lot more.
323
00:25:21,710 --> 00:25:23,130
And that was madness.
324
00:25:23,590 --> 00:25:26,590
You know, he said, we're just going to
have to roll up our sleeves and figure
325
00:25:26,590 --> 00:25:27,590
this out.
326
00:25:27,790 --> 00:25:34,010
And I looked at him and said, before we
push all our chips in, can I count on
327
00:25:34,010 --> 00:25:35,330
you that we're all in this together?
328
00:25:52,430 --> 00:25:57,390
After the negotiations with Von Bright
came to a little bit of a close, Jerry
329
00:25:57,390 --> 00:26:01,330
and I just kind of assumed that if it
happened, I'd be his coach.
330
00:26:01,850 --> 00:26:06,070
He didn't interview anybody. He just
said, I'm going to go, you know, get
331
00:26:06,150 --> 00:26:08,390
Jimmy's, you know, one of my good
friends.
332
00:26:08,690 --> 00:26:13,710
Now, we could not tell the media or
anybody anything.
333
00:26:15,530 --> 00:26:19,790
Speculation is soaring about the future
of the man on the sidelines, Tom Landry.
334
00:26:19,890 --> 00:26:20,890
Is Tom Landry out?
335
00:26:21,230 --> 00:26:24,750
And I have no comment about that, nor
any knowledge about that.
336
00:26:24,990 --> 00:26:27,650
Jerry says, let's go celebrate.
337
00:26:28,170 --> 00:26:30,050
He said, I know you like Mexican food.
338
00:26:30,250 --> 00:26:33,850
And Jerry, I said, you know, I've been
on national television a lot. I said, I
339
00:26:33,850 --> 00:26:36,790
can't go out in public. He said, no, no,
no, no, no. It's a little out of the
340
00:26:36,790 --> 00:26:37,790
way place.
341
00:26:38,350 --> 00:26:40,370
Nobody's going to pay any attention to
us.
342
00:26:41,290 --> 00:26:45,370
Well, we got spotted immediately.
343
00:26:46,110 --> 00:26:47,510
And someone took our photo.
344
00:26:48,270 --> 00:26:50,710
The next morning, it was front -page
news.
345
00:26:52,530 --> 00:26:59,310
That single photo showed me how volatile
the
346
00:26:59,310 --> 00:27:01,210
bomb was called the Dallas Cowboys.
347
00:27:02,010 --> 00:27:06,370
Sherry Gamble figured she'd answered the
Cowboys' main switchboard 1 ,200 times
348
00:27:06,370 --> 00:27:07,370
by noon.
349
00:27:07,450 --> 00:27:09,090
Mostly, it's the same message.
350
00:27:09,390 --> 00:27:10,730
Coach Landry doesn't know anything.
351
00:27:10,930 --> 00:27:13,930
Coach Landry's here. He still has his
job. We still have our job.
352
00:27:14,360 --> 00:27:18,360
Tensions are high after oil manager
Jerry Jones and coach Timmy Johnson were
353
00:27:18,360 --> 00:27:23,260
spotted celebrating over dinner last
night. To add insult to injury, turns
354
00:27:23,260 --> 00:27:27,020
that Mexican restaurant was Tom Landry's
favorite place.
355
00:27:28,860 --> 00:27:33,300
It was like, are we dancing on the
grate? Is that what we're doing now?
356
00:27:33,540 --> 00:27:37,520
It just seems so crude. It just seems so
classless.
357
00:27:37,720 --> 00:27:41,800
I'm an avid, avid Cowboy fan, but I
won't be if he isn't the coach.
358
00:27:42,180 --> 00:27:48,030
Now. Everybody knew this interloper from
Arkansas, this outsider, was going to
359
00:27:48,030 --> 00:27:49,090
fire Tom Landry.
360
00:27:49,650 --> 00:27:54,210
And Tom Landry was spotted leaving
Valley Ranch this afternoon, heading to
361
00:27:54,210 --> 00:27:56,590
airport for a scheduled trip to Austin,
Texas.
362
00:27:58,790 --> 00:28:00,170
Okay, where?
363
00:28:02,370 --> 00:28:09,170
That same day, we flew to Austin to find
Coach Landry.
364
00:28:09,850 --> 00:28:12,910
My words were generally, Coach, I'm
here.
365
00:28:13,610 --> 00:28:16,070
I respect how much you've done for
Dallas.
366
00:28:16,610 --> 00:28:19,510
But, you know, I need to go in a
different direction.
367
00:28:21,550 --> 00:28:23,170
And how did you take that news?
368
00:28:24,970 --> 00:28:29,050
There's no question that he was
emotional.
369
00:28:30,090 --> 00:28:35,070
But there was no doubt in my mind I had
to be the one to do it.
370
00:28:35,350 --> 00:28:39,190
We interrupt this program to bring you
the following News 8 special report.
371
00:28:40,240 --> 00:28:44,820
All right, this is Jerry Orr live at
Valley Ranch. The family of Jerry Jones
372
00:28:44,820 --> 00:28:49,500
begun to enter into the conference room.
A quickly scheduled press conference
373
00:28:49,500 --> 00:28:53,680
organized just this morning aimed to
address mounting questions surrounding
374
00:28:53,680 --> 00:28:58,280
future of Coach Tom Landry. We also know
that Miami coach Jimmy Johnson is in
375
00:28:58,280 --> 00:29:02,900
Dallas staying at the mansion under an
assumed name. I'm trying to advise Jerry
376
00:29:02,900 --> 00:29:05,740
what he's going to get into at the press
conference.
377
00:29:07,340 --> 00:29:08,340
And then...
378
00:29:08,970 --> 00:29:11,430
Jerry said, hey, you need to get out of
town.
379
00:29:11,770 --> 00:29:13,650
He flew me back to Miami.
380
00:29:16,190 --> 00:29:18,710
There were cameras everywhere.
381
00:29:19,590 --> 00:29:20,590
Everywhere.
382
00:29:22,050 --> 00:29:25,830
You know, you realize, wow, this is a
really big deal.
383
00:29:31,650 --> 00:29:36,270
If you haven't guessed, may I introduce
Jerry Jones.
384
00:29:41,840 --> 00:29:47,300
I can't find you. I've got some friends
out here that aren't strange faces. And
385
00:29:47,300 --> 00:29:51,680
I know that a lot of you that for the
first time we're going to see each other
386
00:29:51,680 --> 00:29:55,640
tonight. And I don't want to keep those
faces strange long at all.
387
00:29:56,920 --> 00:30:02,580
If my voice cracks, this is Christmas to
me.
388
00:30:07,800 --> 00:30:09,200
I'm basically a businessman.
389
00:30:10,830 --> 00:30:17,490
That first press conference, certainly
it was of intensity and a magnitude
390
00:30:17,490 --> 00:30:20,750
that I had not ever been involved in.
391
00:30:23,070 --> 00:30:29,910
My family and I have given a big piece
of
392
00:30:29,910 --> 00:30:32,490
us to be a part of the Cowboys.
393
00:30:34,090 --> 00:30:39,330
There will be nobody with the Cowboys
that doesn't give as big a piece of
394
00:30:40,880 --> 00:30:43,780
The man that is going to be with the
Cowboys is Jimmy Johnson.
395
00:30:46,580 --> 00:30:52,640
And what he brings to the table with the
Cowboys will be more than if we had
396
00:30:52,640 --> 00:30:58,660
five first -round draft picks and we
were getting to get the last five
397
00:30:58,660 --> 00:30:59,660
Trophy winners.
398
00:31:02,200 --> 00:31:07,220
I don't know that anybody could ever be
as prepared as what they need to be.
399
00:31:07,980 --> 00:31:13,280
for the firing of Tom Landry and the
change that we made in Dallas. So you
400
00:31:13,280 --> 00:31:14,280
be prepared for that.
401
00:31:14,500 --> 00:31:20,640
But I want to emphasize to you that one
of the finest things or greatest things
402
00:31:20,640 --> 00:31:25,480
that will have happened in the Cowboy
history is Mr. Jimmy Johnson joining the
403
00:31:25,480 --> 00:31:26,480
Cowboys.
404
00:31:28,300 --> 00:31:31,940
When was the decision made that Jimmy
would not attend the cut -off tomorrow?
405
00:31:32,360 --> 00:31:34,740
Jimmy and I had our first meeting this
morning about 3 a .m.
406
00:31:37,800 --> 00:31:42,140
We were eating Mexican food, but no, I'm
teasing. I'm teasing. We met at a
407
00:31:42,140 --> 00:31:43,140
hotel.
408
00:31:45,180 --> 00:31:50,620
I'm sitting there in the front row of
the press conference, and I'm
409
00:31:50,960 --> 00:31:56,600
This hick from the Arkansas Sticks, he
was celebrating Christmas morning while
410
00:31:56,600 --> 00:32:01,060
Cowboy Nation was mourning the, quote,
football death of Coach Landry.
411
00:32:02,160 --> 00:32:06,560
One of the wildest moments ever was
somebody asking, well, what will your
412
00:32:06,560 --> 00:32:10,540
be? I intend to have an understanding of
the cleat situation.
413
00:32:10,920 --> 00:32:15,020
I intend to have an understanding of the
player situation. I intend to have an
414
00:32:15,020 --> 00:32:16,580
understanding of jocks and socks.
415
00:32:17,160 --> 00:32:20,700
And Cowboy Nation just assumed he was a
jock sniffer.
416
00:32:21,220 --> 00:32:22,880
This guy really is from Arkansas.
417
00:32:23,220 --> 00:32:25,800
And then he says, I want his job.
418
00:32:26,220 --> 00:32:29,280
And he points at Tech Schramm, the
general manager.
419
00:32:30,020 --> 00:32:32,360
And Schramm just shrunk.
420
00:32:32,620 --> 00:32:34,460
You couldn't hit him any harder.
421
00:32:34,700 --> 00:32:36,240
You couldn't punch him.
422
00:32:36,640 --> 00:32:38,400
and make SRAM feel any worse.
423
00:32:39,640 --> 00:32:40,640
It's sad.
424
00:32:44,580 --> 00:32:49,540
It's tough when you break a relationship
that we've had for 29 years.
425
00:32:50,540 --> 00:32:53,340
Tom Landry was just the first to get the
boot.
426
00:32:53,780 --> 00:32:58,740
Fired or forced to quit were Tech SRAM,
the Cowboys' original president and
427
00:32:58,740 --> 00:33:03,860
general manager, the team's longtime
head scout, the veteran publicist.
428
00:33:04,250 --> 00:33:08,790
even the guy who played the national
anthem and the stadium public address
429
00:33:08,790 --> 00:33:09,790
announcer.
430
00:33:10,750 --> 00:33:17,650
I said, look, a lot of people own a
team, but they don't run the team as
431
00:33:17,650 --> 00:33:22,990
well. I'm here to work every day. I'm
the president and general manager.
432
00:33:23,750 --> 00:33:28,230
He's president and general manager.
There's no way.
433
00:33:29,240 --> 00:33:33,160
There's no way. I never heard of such a
thing. Everybody, it's like Jerry is an
434
00:33:33,160 --> 00:33:35,800
oil guy trying to play GM in football.
435
00:33:36,300 --> 00:33:37,300
Really?
436
00:33:38,000 --> 00:33:43,060
Jerry Jones, for better or for worse,
will always now be known as the man who
437
00:33:43,060 --> 00:33:44,220
fired Tom Landry.
438
00:33:45,340 --> 00:33:50,320
After that press conference, you know, I
remember thinking then, like, you know,
439
00:33:50,320 --> 00:33:51,320
what did we do?
440
00:33:52,760 --> 00:33:57,460
And in Dallas, the new era of Jerry
Jones began with a night that will go
441
00:33:57,460 --> 00:33:58,460
in infamy.
442
00:33:58,860 --> 00:34:00,780
As the Saturday night massacre.
443
00:34:01,120 --> 00:34:06,780
The next day at Valley Ranch, Tom Landry
sat in his office, sifting through the
444
00:34:06,780 --> 00:34:08,540
past. What's going on?
445
00:34:08,880 --> 00:34:09,880
The funeral?
446
00:34:10,800 --> 00:34:17,040
Jerry and the Jones family had broken
into the museum and
447
00:34:17,040 --> 00:34:19,820
taken our most valuable possession.
448
00:34:26,320 --> 00:34:27,400
Heads of thousands.
449
00:34:27,670 --> 00:34:32,969
Fans flooded the streets today to say
one last goodbye to a lich. More than
450
00:34:32,969 --> 00:34:38,409
,000 people turned out to honor the
Cowboys football coach of 29 years. That
451
00:34:38,409 --> 00:34:43,650
at the parade, it wasn't a parade as
much as it was a funeral.
452
00:34:47,650 --> 00:34:54,429
The firing of Coach Landry was certainly
one of the great PR missteps, maybe
453
00:34:54,429 --> 00:34:56,690
of all time, because I still wear that.
454
00:34:56,969 --> 00:35:02,230
Texas Stadium seats 65 ,000 people
normally, but tonight there's only one
455
00:35:02,230 --> 00:35:04,610
there who counts, and he's on the 50
-yard line.
456
00:35:04,830 --> 00:35:08,390
He's the man who owns the Dallas
Cowboys, Jerry Jones.
457
00:35:09,110 --> 00:35:14,530
I'm sitting there looking at things said
about me, said about how inept I was,
458
00:35:14,730 --> 00:35:18,930
how dumb I was, country bumpkin from
Arkansas, all that bullshit.
459
00:35:19,560 --> 00:35:23,520
You know, for 30 years, I really didn't
know it was a disadvantage to be from
460
00:35:23,520 --> 00:35:27,380
Arkansas. Here's a guy who took the team
to the Super Bowl five times, won two
461
00:35:27,380 --> 00:35:29,080
of them, and whoop, off with his head.
462
00:35:31,580 --> 00:35:36,500
I've been blessed to be a part of this
community and a part of the Dallas
463
00:35:36,500 --> 00:35:39,180
Cowboys. Sam, Coach Landry's a great
coach.
464
00:35:39,560 --> 00:35:40,620
Then why'd you fire him?
465
00:35:40,820 --> 00:35:44,240
I wouldn't have bought the Cowboys had I
not had a tremendous amount of respect
466
00:35:44,240 --> 00:35:46,540
for Coach Landry. You have a funny way
of showing it, John.
467
00:35:47,260 --> 00:35:51,220
There wasn't any white knight business
about coming into Dallas and taking a
468
00:35:51,220 --> 00:35:52,220
broken team.
469
00:35:52,360 --> 00:35:54,760
That was nowhere to be found.
470
00:35:55,320 --> 00:35:56,540
I was Darth Vader.
471
00:36:01,840 --> 00:36:05,080
Well, now, Diane, what do you make of
this guy? I mean, he's flamboyant, but
472
00:36:05,080 --> 00:36:07,040
you think he's just kind of a showman?
473
00:36:07,480 --> 00:36:08,480
I think he's a jerk.
474
00:36:08,580 --> 00:36:10,600
He's got a lot of money and he's got a
big mouth.
475
00:36:10,860 --> 00:36:11,799
Why do you think?
476
00:36:11,800 --> 00:36:13,720
He's obnoxious. That's what he is.
477
00:36:13,940 --> 00:36:18,100
Jerry Jones took the podium before the
Arkansas State House, revealing shocking
478
00:36:18,100 --> 00:36:21,860
details about the public outcry over his
new ownership. I've had two death
479
00:36:21,860 --> 00:36:25,800
threats. They're serious about their
football in the state of Texas almost as
480
00:36:25,800 --> 00:36:26,920
much as we are in Arkansas.
481
00:36:27,460 --> 00:36:32,960
The freshly painted emblem of the Dallas
Cowboys was testimony Jerry Jones was
482
00:36:32,960 --> 00:36:33,868
the new owner.
483
00:36:33,870 --> 00:36:37,570
And I'll probably never be in another
parade. I may never be in another press
484
00:36:37,570 --> 00:36:42,390
conference again, but when I see you on
the street, I'll sure say hello to you.
485
00:36:42,470 --> 00:36:43,470
Thank you very much.
486
00:36:49,590 --> 00:36:55,410
We rode into Texas from the Badlands of
Arkansas with a fistful of dollars and
487
00:36:55,410 --> 00:36:56,590
an itchy trigger finger.
488
00:36:57,010 --> 00:37:00,510
Now everyone knows who the stranger is.
489
00:37:00,870 --> 00:37:02,070
They were America's team.
490
00:37:02,730 --> 00:37:05,230
And now, there's Jerry Jones.
491
00:37:07,050 --> 00:37:13,370
With all that hate, I could stop and
cry, or I could just keep going,
492
00:37:13,510 --> 00:37:17,150
but I'm not going to take my marbles and
go home.
493
00:37:17,710 --> 00:37:21,530
I can't. I burned all my ships when I
landed.
494
00:37:27,470 --> 00:37:30,810
Jerry looked at me, he says, you have a
football.
495
00:37:31,760 --> 00:37:33,140
I'll handle the business.
496
00:37:33,640 --> 00:37:37,000
We'll go back -to -back, and we'll make
sports history.
497
00:37:38,480 --> 00:37:44,960
The season before we got there, you
know, the Cowboys were the worst team in
498
00:37:44,960 --> 00:37:50,640
league. The only thing positive about
being that bad is the fact that we
499
00:37:50,640 --> 00:37:53,620
the number one pick as strangers.
500
00:37:58,480 --> 00:38:01,900
UCLA. Looking, looking, and throws in
the end zone. Touchdown!
501
00:38:03,740 --> 00:38:08,620
In bench press, 330 pounds.
502
00:38:08,860 --> 00:38:10,740
Throw a football 80 yards.
503
00:38:11,020 --> 00:38:13,160
Labeled as the savior of the franchise.
504
00:38:13,580 --> 00:38:18,400
A player of unquestioned physical
talent. One of the premier quarterbacks
505
00:38:18,400 --> 00:38:19,400
National Football League.
506
00:38:20,880 --> 00:38:23,820
It's expected to lead the Cowboys back
from the dead.
507
00:38:25,000 --> 00:38:28,560
A lot of people think shortly he will be
the best.
42697
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