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These are the user uploaded subtitles that are being translated: 1 00:00:16,390 --> 00:00:19,390 All right, Mr. Jones, we'll be touching down in about two minutes. 2 00:00:32,590 --> 00:00:39,390 Dambling money on oil and gas, of course, is notoriously risky because 3 00:00:39,390 --> 00:00:40,690 miles and miles deep. 4 00:00:41,090 --> 00:00:43,190 Well, only God knows what's down there. 5 00:00:48,370 --> 00:00:52,630 Now, in the 80s, I was really aggressive drilling wells. 6 00:00:54,330 --> 00:00:56,310 And I was really good at borrowing money. 7 00:00:56,710 --> 00:00:57,710 Too good. 8 00:00:57,870 --> 00:01:02,230 If they ever cut me open, that's all those scars in there trying to pay back 9 00:01:02,230 --> 00:01:03,650 what this mouth can borrow. 10 00:01:05,650 --> 00:01:07,790 So I was in massive debt. 11 00:01:10,310 --> 00:01:14,410 As a matter of fact, it was in excess of $50 million. 12 00:01:18,060 --> 00:01:21,780 And I remember my wife called my father -in -law and asked him to come visit 13 00:01:21,780 --> 00:01:24,620 with me. She was concerned that I was going to hurt myself. 14 00:01:27,280 --> 00:01:30,520 But I had decided to gamble everything. 15 00:01:31,340 --> 00:01:35,880 The most that I'd ever spent on one well in my life. Over $800 ,000. 16 00:01:40,800 --> 00:01:46,680 When we turned that well on for the first time, I knew it was a gusher. 17 00:01:47,630 --> 00:01:51,650 When I heard it screaming, it actually screams. It's so powerful. 18 00:01:54,330 --> 00:01:59,990 And then it started spitting, just like any mammal would spit. 19 00:02:00,390 --> 00:02:01,930 And it started coughing. 20 00:02:02,150 --> 00:02:04,930 And then all of a sudden, it started roaring. 21 00:02:06,450 --> 00:02:09,570 And it roared like being at Niagara Falls. 22 00:02:12,430 --> 00:02:14,210 And with that single well, 23 00:02:14,990 --> 00:02:17,570 I made out with $100 million. 24 00:02:21,990 --> 00:02:26,150 Now, I always knew what I was going to do with that money. 25 00:02:28,930 --> 00:02:34,570 And I knew it put me in a position that maybe I could realize my ultimate dream. 26 00:02:37,050 --> 00:02:42,270 So I took that money and took a bigger risk, and I took drilling that damn 27 00:02:43,980 --> 00:02:47,880 And I remembered looking at that oil, and I said to myself, 28 00:02:48,620 --> 00:02:52,080 Jerry, you just bought the Dallas Cowboys. 29 00:02:53,460 --> 00:02:54,460 Bam. 30 00:03:02,560 --> 00:03:07,160 Dallas Cowboys are running away with the most valuable team, not in the league, 31 00:03:07,240 --> 00:03:08,240 but in the world. 32 00:03:08,400 --> 00:03:11,620 Jerry's team now valuing a whopping $9 .2 billion. 33 00:03:12,590 --> 00:03:17,110 Forbes magazine says the Dallas Cowboys are the NFL's most valuable franchise. 34 00:03:20,630 --> 00:03:27,150 When we were building the Dallas Cowboys, I had a vision of what the game 35 00:03:27,150 --> 00:03:32,610 be. I went to another level of imagination. 36 00:03:33,690 --> 00:03:39,510 The 90s Dallas Cowboys are one of the greatest dynasty's in the history of the 37 00:03:39,510 --> 00:03:40,510 NFL. 38 00:03:41,840 --> 00:03:43,780 Supersonic laser blast. 39 00:03:44,140 --> 00:03:49,360 Touchdown. Absolutely nothing but Troy Aikman. What a throw that was from 40 00:03:49,360 --> 00:03:51,680 Aikman. Couldn't have been thrown any better. 41 00:03:55,620 --> 00:03:57,400 Touchdown, Michael Irvin. 42 00:03:57,620 --> 00:04:00,740 This guy celebrates way too much. 43 00:04:01,180 --> 00:04:04,660 Michael Irvin, the man they call the Playmaker. 44 00:04:09,130 --> 00:04:13,030 has just become the NFL's all -time leading rusher. 45 00:04:13,290 --> 00:04:17,190 That young man right there, there's no doubt in my mind, he is the best of both 46 00:04:17,190 --> 00:04:19,110 complete running backs who have played in the NFL. 47 00:04:20,450 --> 00:04:22,910 It is intercepted by Deion Sanders. 48 00:04:23,530 --> 00:04:28,250 When he does get the ball, whether you like him or you don't like him, he does 49 00:04:28,250 --> 00:04:29,250 cause excitement. 50 00:04:31,310 --> 00:04:37,970 Jimmy Johnson's taking his team from the absolute worst to the absolute best. 51 00:04:38,890 --> 00:04:41,210 The Cowboys are back on top of the mountain now. 52 00:04:43,430 --> 00:04:46,870 Barry Switzer winning his first Super Bowl title. 53 00:04:47,610 --> 00:04:49,810 Dallas, the champions again. 54 00:04:52,710 --> 00:04:57,510 Jerry Jones, he's built a dynasty, but the shine is coming off the stars. 55 00:04:58,200 --> 00:05:02,620 Troubles for the Cowboys on and off the field. Many athletes are out of control. 56 00:05:02,880 --> 00:05:07,100 Eric Williams was legally intoxicated when he crashed his car. Irvin is now on 57 00:05:07,100 --> 00:05:08,440 probation for drug possession. 58 00:05:08,720 --> 00:05:11,360 The so -called White House. Board, money, drugs. 59 00:05:11,600 --> 00:05:15,640 Stabbed him with the scissors in the neck at 20 years in jail. 60 00:05:17,300 --> 00:05:22,520 This baby's over. Big, big victory for the Dallas Cowboys. 61 00:06:14,890 --> 00:06:20,690 You know, I grew up in West Texas, and this is football country. 62 00:06:23,850 --> 00:06:28,910 When you're raised in that kind of culture, it is a tradition. 63 00:06:29,230 --> 00:06:30,610 It's just everywhere. 64 00:06:32,210 --> 00:06:36,250 And so I became very attracted to the Cowboys. 65 00:06:38,010 --> 00:06:42,270 But when John Kennedy was shot here, Dallas was condemned. 66 00:06:47,630 --> 00:06:52,790 So it became very apparent that there was a need to change the image of 67 00:06:58,850 --> 00:07:02,650 This is the story of a brand new team on the Texas scene and their fearless 68 00:07:02,650 --> 00:07:04,750 leader and head coach, Tom Landry. 69 00:07:05,910 --> 00:07:10,230 Tom Landry was a classic example of the kind of guy Texans like. 70 00:07:11,030 --> 00:07:15,250 Flew fighter jets in World War II. Went to Highland Park Methodist Church. 71 00:07:16,090 --> 00:07:17,150 It was a part of the community. 72 00:07:18,870 --> 00:07:22,450 Tom was obviously a brilliant man, a classy man. 73 00:07:23,510 --> 00:07:27,410 There was an aura of mysteriousness about him. 74 00:07:28,010 --> 00:07:30,530 And then all of a sudden, they put together a winning team. 75 00:07:31,030 --> 00:07:33,130 The city just went on fire. 76 00:07:33,750 --> 00:07:36,630 They made it to half the Super Bowls in the 70s. 77 00:07:39,670 --> 00:07:44,010 And they won 20. 78 00:07:47,500 --> 00:07:51,360 A lot of the state fell in love with the Cowboys, then of course nationally 79 00:07:51,360 --> 00:07:55,640 people did. They became America's team. America's team. America's team. Dallas 80 00:07:55,640 --> 00:07:58,480 Cowboys have come to be known as America's team. 81 00:07:59,440 --> 00:08:04,440 After the assassination of John Kennedy, we were known worldwide as the city of 82 00:08:04,440 --> 00:08:05,440 hate. 83 00:08:05,500 --> 00:08:09,580 But once we started winning, then we became America's team. 84 00:08:10,380 --> 00:08:14,540 Everywhere we went, the world worshipped the Dallas Cowboys. 85 00:08:15,580 --> 00:08:19,270 So... They built Texas Stadium with a monster. 86 00:08:19,710 --> 00:08:23,270 The hole in Texas Stadium, so God could watch his favorite team. 87 00:08:23,770 --> 00:08:25,230 That would be the Cowboys. 88 00:08:26,290 --> 00:08:28,670 They were no longer just mortals. 89 00:08:29,570 --> 00:08:30,790 They were icons. 90 00:08:33,890 --> 00:08:37,270 They were... They were God. 91 00:08:44,780 --> 00:08:46,760 The Dallas Cowboys are for sale? 92 00:08:47,720 --> 00:08:52,180 For how much? Well, if you have to ask, as the saying goes, you can't afford it. 93 00:08:52,680 --> 00:08:55,240 Some men were born in poverty. 94 00:08:56,040 --> 00:08:58,280 Some were born with wealth. 95 00:08:59,540 --> 00:09:04,340 I was born a loving man, and I just came to help myself. 96 00:09:04,940 --> 00:09:11,260 In 1988, I was down in Cabo San Lucas, just laying around hungover. 97 00:09:11,790 --> 00:09:17,070 And I saw in the paper that owner, Bob Bright, was going to sell the Dallas 98 00:09:17,070 --> 00:09:20,830 Cowboys. The Cowboys' principal owner, Bob Bright, has been engaged in hot 99 00:09:20,830 --> 00:09:23,630 discussion with several groups about selling his team. 100 00:09:23,890 --> 00:09:29,410 I'm a natural, actual, real, authentical Arkansas loving man. 101 00:09:30,010 --> 00:09:34,150 I was going to go down to Dallas and be the cowboy that rode in on the horse. 102 00:09:34,670 --> 00:09:39,250 And every Western is either the hero or the villain. 103 00:09:39,840 --> 00:09:41,260 a stranger come into town. 104 00:09:42,100 --> 00:09:47,100 No one here can say for certain if the team has been sold to Arkansas oil man 105 00:09:47,100 --> 00:09:48,100 Jerry Jones. 106 00:09:48,300 --> 00:09:49,760 Jerry Jones. Jerry Jones. 107 00:09:50,500 --> 00:09:51,900 Not much is known about Jones. 108 00:09:52,100 --> 00:09:57,000 Many football fans dismiss Jerry Jones as a rude, sort of a corn -pwned 109 00:09:57,000 --> 00:10:01,820 carpetbagger. There was a sensitivity in not being a Texan. 110 00:10:02,380 --> 00:10:05,880 Who is this hick from the sticks, this Jethro Jones? 111 00:10:06,240 --> 00:10:08,900 And it sure as hell didn't need to be somebody in Arkansas. 112 00:10:09,440 --> 00:10:14,740 What is Jerry Jones' plan with the Cowboys? 113 00:10:14,940 --> 00:10:19,520 But this has got disaster written all over. This was all plotted by Jones to 114 00:10:19,520 --> 00:10:21,460 ruin the Cowboys so he can move them to Arkansas. 115 00:10:22,460 --> 00:10:28,320 When I met with Mr. Bright, I wrote down the figure 150 million. 116 00:10:28,600 --> 00:10:31,360 That was the highest number in the history of sport. 117 00:10:32,680 --> 00:10:37,700 We got down to where we couldn't agree on about $300 ,000. 118 00:10:40,600 --> 00:10:45,780 And Mr. Bryant looked over at me and he said, I'll flip you a coin for it. 119 00:10:46,980 --> 00:10:52,500 I'm a natural, actual, real, authentical Arkansas loving man. 120 00:10:53,220 --> 00:10:54,940 He flips the coin, I lose. 121 00:10:56,260 --> 00:10:58,060 I lost $300 ,000. 122 00:10:59,240 --> 00:11:00,600 I really got fucked. 123 00:11:01,310 --> 00:11:02,750 I own the Dallas Cowboys. 124 00:11:03,010 --> 00:11:08,450 I'm a natural, actual, real, authentical Arkansas loving man. 125 00:11:10,210 --> 00:11:11,810 Yes, I am. 126 00:11:13,310 --> 00:11:17,230 We interrupt this program to bring you the following News 8 special report. 127 00:11:18,590 --> 00:11:23,570 All right, this is Jerry Orr live at Valley Ranch. The family of Jerry Jones 128 00:11:23,570 --> 00:11:26,850 begun to enter into the conference room. 129 00:11:27,970 --> 00:11:30,290 Bumbright has been trying to unload the team. 130 00:11:30,640 --> 00:11:34,900 And now, finally, live, we will learn the details behind the sale of the 131 00:11:34,900 --> 00:11:35,900 Cowboys. 132 00:11:36,400 --> 00:11:42,760 Walking into that very first press conference, you could feel the unease. 133 00:11:43,660 --> 00:11:48,280 The knives were out, because this was America's team. 134 00:11:49,160 --> 00:11:55,980 And frankly, if you will, Tom Landry, he was a godlike figure in 135 00:11:55,980 --> 00:11:56,980 Dallas. 136 00:11:58,490 --> 00:12:04,370 All of my successes in life was when I was going against the proper move, going 137 00:12:04,370 --> 00:12:05,370 the other way. 138 00:12:06,330 --> 00:12:12,010 I had my eye on a friend of mine from college to coach the Cowboys, Jimmy 139 00:12:12,010 --> 00:12:13,010 Johnson. 140 00:12:13,330 --> 00:12:15,750 Jimmy Johnson is obsessed with winning at football. 141 00:12:17,970 --> 00:12:21,850 Controlled freaks, controlled freaks. 142 00:12:27,660 --> 00:12:32,560 Hi, I'm head coach Jimmy Johnson, and here at University of Miami, you know, 143 00:12:32,560 --> 00:12:37,200 thought may be that there's a lot of distractions, but our players are able 144 00:12:37,200 --> 00:12:41,980 get a quality education, and then on top of that, play championship football. 145 00:12:42,580 --> 00:12:48,720 At Miami, our players, they knew that I expected them to kick the shit out of 146 00:12:48,720 --> 00:12:50,880 them. We weren't going to accept anything less. 147 00:12:57,340 --> 00:13:00,940 They are the Hurricanes of Miami, and from any point on the field, at any 148 00:13:00,940 --> 00:13:01,859 they can strike. 149 00:13:01,860 --> 00:13:04,160 There's only one way we know how to play the game. 150 00:13:04,380 --> 00:13:07,300 Jimmy is the best football coach in the country. 151 00:13:07,580 --> 00:13:12,300 And he has as much bravado as anybody in the game. 152 00:13:12,560 --> 00:13:16,380 Play with class, play with points. Play like the best. That's what you are. 153 00:13:17,560 --> 00:13:20,020 We just had that feeling of swagger. 154 00:13:20,810 --> 00:13:25,010 And I encourage them to be so confident if you're going to kick somebody's ass. 155 00:13:25,410 --> 00:13:27,030 Miami is the best team in the country. 156 00:13:28,070 --> 00:13:31,250 No one embodies that more than Michael Irvin. 157 00:13:31,630 --> 00:13:36,090 He played with the same swagger. And right there is the greatest receiver in 158 00:13:36,090 --> 00:13:37,090 hurricane history. 159 00:13:38,630 --> 00:13:40,190 He's crash -folded crazy. 160 00:13:41,070 --> 00:13:44,690 Is it Michael Irvin or Michael Irvin? The man they call the playmaker. 161 00:13:45,250 --> 00:13:48,170 Listen, I was born to play wide receiver. 162 00:13:48,610 --> 00:13:49,950 When I was born. 163 00:13:50,350 --> 00:13:53,310 The doctor tried to spank me. I caught his hand. 164 00:13:55,130 --> 00:13:57,270 Number 47, Michael Irvin. 165 00:13:58,610 --> 00:14:02,070 If they ain't coming at me, I'll check. 166 00:14:02,290 --> 00:14:03,290 You know what that means. 167 00:14:03,610 --> 00:14:04,750 Oh, man, Irvin. 168 00:14:06,170 --> 00:14:07,190 Holy cow! 169 00:14:08,730 --> 00:14:12,190 Michael was such a competitor, he had no fear. 170 00:14:14,730 --> 00:14:16,550 Irvin's got it! Irvin's free! 171 00:14:17,810 --> 00:14:18,810 Irvin's gone! 172 00:14:20,470 --> 00:14:21,470 Touchdown, Miami! 173 00:14:22,030 --> 00:14:27,010 We're not balling, a shot calling. We take it back to the days of yes 174 00:14:27,950 --> 00:14:32,150 You know, Jimmy knows how to pour the best out of every guy. 175 00:14:33,270 --> 00:14:35,330 He doesn't just coach the body. 176 00:14:35,750 --> 00:14:37,170 He coaches the mind. 177 00:14:40,390 --> 00:14:45,590 And he may practice hell so the game is heaven. 178 00:14:46,940 --> 00:14:47,919 Stretch it out. 179 00:14:47,920 --> 00:14:51,740 There at Miami, I saw Jimmy's desire to win. 180 00:14:52,120 --> 00:14:57,980 His lack of tolerance for losing was, in my mind, legendary. 181 00:15:01,280 --> 00:15:02,380 Touchdown, Miami! 182 00:15:04,320 --> 00:15:06,580 Dylan knew why they were number one. 183 00:15:07,260 --> 00:15:09,660 Jimmy will tell me, do you? 184 00:15:10,320 --> 00:15:11,320 Do you? 185 00:15:11,920 --> 00:15:14,940 There's a perception that player actions are out of control. 186 00:15:15,220 --> 00:15:19,800 Just an attitude of belligerence and hostility and men at war. 187 00:15:20,220 --> 00:15:23,380 I just do not believe college football, this is not what it's supposed to be 188 00:15:23,380 --> 00:15:24,380 about. 189 00:15:25,040 --> 00:15:29,940 People weren't accustomed to seeing players jumping up and down and 190 00:15:29,940 --> 00:15:32,440 and doing all the things that we did. 191 00:15:33,160 --> 00:15:38,640 Bad guys make the colorful press, outlaws, the renegades. 192 00:15:39,450 --> 00:15:42,550 It's easy to write. It confirms prejudices. 193 00:15:43,010 --> 00:15:44,970 We were not doing it their way. 194 00:15:45,310 --> 00:15:49,730 If we get them down, don't let them up. And people hated us because we kicked 195 00:15:49,730 --> 00:15:50,730 their ass. 196 00:15:50,750 --> 00:15:55,150 Jimmy Johnson running up the score, no reason for it. Jimmy was controversial. 197 00:15:55,790 --> 00:15:59,130 And frankly, I liked that. I would get hate mail. 198 00:15:59,470 --> 00:16:00,930 You, you're the devil. 199 00:16:01,210 --> 00:16:02,210 You're the devil. 200 00:16:02,510 --> 00:16:06,050 And I told our players, they can criticize me all they want. 201 00:16:06,450 --> 00:16:08,310 Because we're going to win the national championship. 202 00:16:22,069 --> 00:16:23,510 The error 203 00:16:23,510 --> 00:16:30,390 we had in Miami, 204 00:16:30,390 --> 00:16:36,010 I don't know that anyone would ever, ever experience that again. 205 00:16:40,330 --> 00:16:44,330 After winning the national championship, I was ready for the next level. 206 00:16:45,630 --> 00:16:52,090 Michael Irvin's plan for 1988 is hopefully to be playing in the NFL. 207 00:17:01,010 --> 00:17:05,410 Welcome to the 53rd National Football League Draft. 208 00:17:05,869 --> 00:17:09,790 Now, as we get set, we could be seeing half. 209 00:17:10,200 --> 00:17:13,440 of the first round consists of running backs and wide receivers. 210 00:17:13,839 --> 00:17:16,940 And then before the draft, Jimmy pulls me over. 211 00:17:17,160 --> 00:17:23,140 He says, hey, next season, I have a friend that may be buying the Dallas 212 00:17:23,140 --> 00:17:24,140 Cowboys. 213 00:17:24,359 --> 00:17:28,660 If they call you, that's where you're going, because I may be joining. 214 00:17:31,820 --> 00:17:36,780 All my life, I dreamed of playing for the Cowboys. 215 00:17:38,860 --> 00:17:41,000 I was the 15th of 17 kids. 216 00:17:42,220 --> 00:17:48,300 In the ghetto of Fort Lauderdale, when you were as Poe as we were, you can't 217 00:17:48,300 --> 00:17:49,620 even afford that other O and R. 218 00:17:49,840 --> 00:17:51,080 You just say Poe. 219 00:17:51,880 --> 00:17:54,380 But we had the Dallas Cowboys. 220 00:17:56,160 --> 00:17:57,160 America's team. 221 00:17:57,800 --> 00:18:02,900 My dad, he would have the fedora hat on, just like Tom Landry. 222 00:18:04,260 --> 00:18:07,100 And I'm going to tell you something, man. He loved Drew Pearson. 223 00:18:08,000 --> 00:18:09,000 Called him Clutch. 224 00:18:09,880 --> 00:18:14,260 Whatever catch he made, my dad was just so happy. I told him, I'm going to do 225 00:18:14,260 --> 00:18:15,260 Clutch in the band. 226 00:18:16,640 --> 00:18:20,240 He says, John, one day, I'm going to make enough money, we're going to go see 227 00:18:20,240 --> 00:18:21,240 the Cowboys play. 228 00:18:23,260 --> 00:18:28,680 But then, my senior year, my dad, he was real sick. 229 00:18:29,700 --> 00:18:30,700 He had cancer. 230 00:18:31,340 --> 00:18:34,000 And he said to me, I feel like I'm going home on the morning train. 231 00:18:35,210 --> 00:18:38,310 He said, but you got to make a promise that you're going to always take care of 232 00:18:38,310 --> 00:18:39,310 your mom. 233 00:18:40,010 --> 00:18:43,510 So since then, when I used to score, I used to always point up, put two fingers 234 00:18:43,510 --> 00:18:44,510 up in the sky. 235 00:18:45,190 --> 00:18:49,650 I was telling him that I'm going to keep my promise to take care of mom. 236 00:18:54,410 --> 00:18:55,810 Okay, back to Chris Berman. 237 00:18:56,730 --> 00:19:00,590 All right, Bino, thank you very much. The Dallas Cowboys are up next. Let's go 238 00:19:00,590 --> 00:19:02,190 to the podium. The commissioner has the card. 239 00:19:02,630 --> 00:19:08,710 Dallas Cowboys select on the first round, Marshall Urban, wide receiver 240 00:19:11,990 --> 00:19:16,290 Pete Roselle got the name wrong, but that didn't matter to the Cowboys 241 00:19:16,290 --> 00:19:17,290 they got their man. 242 00:19:17,830 --> 00:19:21,850 Dallas Cowboys, Super Bowl foul next year. Super Bowl foul. 243 00:19:24,640 --> 00:19:27,320 We're all going to fly up to Texas and we're going to bring Texas back down 244 00:19:27,320 --> 00:19:29,140 for the Super Bowl because Dallas is going to get it next year. 245 00:19:32,000 --> 00:19:32,360 I 246 00:19:32,360 --> 00:19:43,540 remember 247 00:19:43,540 --> 00:19:48,660 coming in and that first day seeing a picture of Tom Landry and saying, this 248 00:19:48,660 --> 00:19:49,660 my new dad. 249 00:19:50,440 --> 00:19:51,440 My new dad. 250 00:19:53,550 --> 00:20:00,450 He got grafted by Tom Landry, man. Man, that was everything like that for me. 251 00:20:00,570 --> 00:20:05,450 That was everything. I never felt so close to my father. 252 00:20:10,050 --> 00:20:16,550 Before Jerry had bought the Cowboys, the truth was those 253 00:20:16,550 --> 00:20:21,810 teams were so hard to watch starting in 87, 88. 254 00:20:24,120 --> 00:20:26,940 that America's team was beginning to crumble. 255 00:20:27,660 --> 00:20:29,920 I saw it from the inside out. 256 00:20:30,560 --> 00:20:33,580 I rode on the team plane to and from games. 257 00:20:34,600 --> 00:20:37,300 I basically lived at Valley Ranch. 258 00:20:38,260 --> 00:20:43,460 I had written several stories of Coach Landry forgetting the names of players, 259 00:20:43,780 --> 00:20:49,480 forgetting the play that he'd called, falling asleep in meetings. 260 00:20:50,960 --> 00:20:55,160 We have some young players, you know, like Michael Irwin, who's coming in. 261 00:20:55,440 --> 00:20:59,020 Those are the kind of players we have to rebuild the Cowboys with. 262 00:20:59,220 --> 00:21:03,660 I just came from Miami. So I've gone through four years of whooping ass 263 00:21:03,660 --> 00:21:06,980 everywhere. I don't even take these feets. 264 00:21:07,900 --> 00:21:13,740 My first game, we're playing Pittsburgh pregame in the locker room. 265 00:21:14,500 --> 00:21:16,960 I'm waiting on a big speech from Coach Landry. 266 00:21:18,000 --> 00:21:19,660 Because, you know, I was used to Jimmy. 267 00:21:20,560 --> 00:21:24,460 Jimmy gives those speeches before a game, and Tom didn't give one of those 268 00:21:24,460 --> 00:21:25,460 speeches. 269 00:21:26,320 --> 00:21:30,460 He said, let's get out here and try to keep this thing closed. 270 00:21:30,740 --> 00:21:31,740 I said, what? That's it? 271 00:21:32,580 --> 00:21:33,580 That's it? 272 00:21:34,620 --> 00:21:36,860 It just seemed like no one cared. 273 00:21:38,400 --> 00:21:41,340 The rest of that year, I'm trying to crank it up. 274 00:21:41,660 --> 00:21:44,780 Let's go. Hey, let's play some ball now, motherfuckers. Let's go. 275 00:21:50,890 --> 00:21:54,810 But they were all veterans telling me I need to calm down. 276 00:21:55,250 --> 00:21:59,250 And I had guys coming over to me saying, hey, man, come on, man, it's the pros, 277 00:21:59,390 --> 00:22:00,410 Mike. It's the pros. 278 00:22:03,470 --> 00:22:06,030 That season we lost 13 games. 279 00:22:07,290 --> 00:22:11,130 The Dallas Cowboys are suffering through their darkest period in a quarter 280 00:22:11,130 --> 00:22:12,130 century. 281 00:22:12,330 --> 00:22:15,850 1988 marked their third straight losing season. 282 00:22:16,310 --> 00:22:17,810 The Mystique had died. 283 00:22:18,510 --> 00:22:22,330 And with about four minutes left in the third quarter, fans are going to start 284 00:22:22,330 --> 00:22:23,330 heading for the exit. 285 00:22:23,670 --> 00:22:25,630 That's going to leave about half the stands empty. 286 00:22:27,210 --> 00:22:29,190 Oil's still down and so are the crowds. 287 00:22:29,470 --> 00:22:34,530 And hard as it may be to believe, America's team is running TV commercials 288 00:22:34,530 --> 00:22:35,530 sell tickets. 289 00:22:36,530 --> 00:22:40,510 Courses close to the team tell ABC News that principal owner Bob Bright may be 290 00:22:40,510 --> 00:22:41,510 looking to sell. 291 00:22:41,590 --> 00:22:46,510 Federal regulators moved in and took over Bright Bank, once the second 292 00:22:46,510 --> 00:22:47,510 in Texas. 293 00:22:47,680 --> 00:22:51,860 Now with hundreds of millions in debt, Cowboys owner Bright may be forced to 294 00:22:51,860 --> 00:22:52,739 sell the team. 295 00:22:52,740 --> 00:22:56,840 And by 1988, the economic outlook in Texas was pretty grim. 296 00:22:57,100 --> 00:23:01,760 The big banks started to fail. I watched people line up down the street saying, 297 00:23:01,840 --> 00:23:02,840 give me my money. 298 00:23:04,040 --> 00:23:06,720 All of it was not good. 299 00:23:08,120 --> 00:23:11,720 So I felt that something in Dallas had to change. 300 00:23:40,810 --> 00:23:46,690 There I was, 46, and I'm by the damn Dallas Cowboys. 301 00:23:47,830 --> 00:23:51,230 But we weren't going to be the 70s Cowboys. 302 00:23:51,830 --> 00:23:53,490 I had a different vision. 303 00:23:53,850 --> 00:23:56,790 How about glitz and glamour, big city Cowboys? 304 00:23:57,330 --> 00:23:58,850 The midnight Cowboys. 305 00:23:59,170 --> 00:24:05,810 I think he could beat a soap opera 365 days a year. I could get the eyeballs in 306 00:24:05,810 --> 00:24:08,250 the platform and I could juice it up a little bit. 307 00:24:11,600 --> 00:24:17,640 But just as important, I was dead set on being in business with my children. 308 00:24:24,220 --> 00:24:25,220 Hey. 309 00:24:27,660 --> 00:24:29,360 Tell Jerry I'm all for it. 310 00:24:30,100 --> 00:24:31,560 He's all for it. Let's do it. 311 00:24:32,700 --> 00:24:33,700 Okay, let me know back. 312 00:24:34,380 --> 00:24:38,920 In 1989, I get this call and they said, your dad wants you to call him at home. 313 00:24:39,840 --> 00:24:40,880 I called dad. 314 00:24:41,960 --> 00:24:46,540 And he goes, what would you think about moving to Dallas? And I go, what? 315 00:24:46,800 --> 00:24:50,100 When Dad had called, you know, first we thought he was crazy. 316 00:24:50,840 --> 00:24:56,180 Then he said, doing this will take absolutely everything we have. You need 317 00:24:56,180 --> 00:24:56,819 know that. 318 00:24:56,820 --> 00:25:01,260 And here I am, 19 years old, Charlotte, you know, 22, Stephen, 25. 319 00:25:02,300 --> 00:25:03,860 Felt like we were just kids. 320 00:25:04,720 --> 00:25:10,120 Told my dad, I don't know anything about running a professional football team. 321 00:25:10,670 --> 00:25:13,550 And he looked me dead in the eye and he said, neither do I. 322 00:25:15,610 --> 00:25:20,610 I knew that we were risking my family's whole fortune and a lot more. 323 00:25:21,710 --> 00:25:23,130 And that was madness. 324 00:25:23,590 --> 00:25:26,590 You know, he said, we're just going to have to roll up our sleeves and figure 325 00:25:26,590 --> 00:25:27,590 this out. 326 00:25:27,790 --> 00:25:34,010 And I looked at him and said, before we push all our chips in, can I count on 327 00:25:34,010 --> 00:25:35,330 you that we're all in this together? 328 00:25:52,430 --> 00:25:57,390 After the negotiations with Von Bright came to a little bit of a close, Jerry 329 00:25:57,390 --> 00:26:01,330 and I just kind of assumed that if it happened, I'd be his coach. 330 00:26:01,850 --> 00:26:06,070 He didn't interview anybody. He just said, I'm going to go, you know, get 331 00:26:06,150 --> 00:26:08,390 Jimmy's, you know, one of my good friends. 332 00:26:08,690 --> 00:26:13,710 Now, we could not tell the media or anybody anything. 333 00:26:15,530 --> 00:26:19,790 Speculation is soaring about the future of the man on the sidelines, Tom Landry. 334 00:26:19,890 --> 00:26:20,890 Is Tom Landry out? 335 00:26:21,230 --> 00:26:24,750 And I have no comment about that, nor any knowledge about that. 336 00:26:24,990 --> 00:26:27,650 Jerry says, let's go celebrate. 337 00:26:28,170 --> 00:26:30,050 He said, I know you like Mexican food. 338 00:26:30,250 --> 00:26:33,850 And Jerry, I said, you know, I've been on national television a lot. I said, I 339 00:26:33,850 --> 00:26:36,790 can't go out in public. He said, no, no, no, no, no. It's a little out of the 340 00:26:36,790 --> 00:26:37,790 way place. 341 00:26:38,350 --> 00:26:40,370 Nobody's going to pay any attention to us. 342 00:26:41,290 --> 00:26:45,370 Well, we got spotted immediately. 343 00:26:46,110 --> 00:26:47,510 And someone took our photo. 344 00:26:48,270 --> 00:26:50,710 The next morning, it was front -page news. 345 00:26:52,530 --> 00:26:59,310 That single photo showed me how volatile the 346 00:26:59,310 --> 00:27:01,210 bomb was called the Dallas Cowboys. 347 00:27:02,010 --> 00:27:06,370 Sherry Gamble figured she'd answered the Cowboys' main switchboard 1 ,200 times 348 00:27:06,370 --> 00:27:07,370 by noon. 349 00:27:07,450 --> 00:27:09,090 Mostly, it's the same message. 350 00:27:09,390 --> 00:27:10,730 Coach Landry doesn't know anything. 351 00:27:10,930 --> 00:27:13,930 Coach Landry's here. He still has his job. We still have our job. 352 00:27:14,360 --> 00:27:18,360 Tensions are high after oil manager Jerry Jones and coach Timmy Johnson were 353 00:27:18,360 --> 00:27:23,260 spotted celebrating over dinner last night. To add insult to injury, turns 354 00:27:23,260 --> 00:27:27,020 that Mexican restaurant was Tom Landry's favorite place. 355 00:27:28,860 --> 00:27:33,300 It was like, are we dancing on the grate? Is that what we're doing now? 356 00:27:33,540 --> 00:27:37,520 It just seems so crude. It just seems so classless. 357 00:27:37,720 --> 00:27:41,800 I'm an avid, avid Cowboy fan, but I won't be if he isn't the coach. 358 00:27:42,180 --> 00:27:48,030 Now. Everybody knew this interloper from Arkansas, this outsider, was going to 359 00:27:48,030 --> 00:27:49,090 fire Tom Landry. 360 00:27:49,650 --> 00:27:54,210 And Tom Landry was spotted leaving Valley Ranch this afternoon, heading to 361 00:27:54,210 --> 00:27:56,590 airport for a scheduled trip to Austin, Texas. 362 00:27:58,790 --> 00:28:00,170 Okay, where? 363 00:28:02,370 --> 00:28:09,170 That same day, we flew to Austin to find Coach Landry. 364 00:28:09,850 --> 00:28:12,910 My words were generally, Coach, I'm here. 365 00:28:13,610 --> 00:28:16,070 I respect how much you've done for Dallas. 366 00:28:16,610 --> 00:28:19,510 But, you know, I need to go in a different direction. 367 00:28:21,550 --> 00:28:23,170 And how did you take that news? 368 00:28:24,970 --> 00:28:29,050 There's no question that he was emotional. 369 00:28:30,090 --> 00:28:35,070 But there was no doubt in my mind I had to be the one to do it. 370 00:28:35,350 --> 00:28:39,190 We interrupt this program to bring you the following News 8 special report. 371 00:28:40,240 --> 00:28:44,820 All right, this is Jerry Orr live at Valley Ranch. The family of Jerry Jones 372 00:28:44,820 --> 00:28:49,500 begun to enter into the conference room. A quickly scheduled press conference 373 00:28:49,500 --> 00:28:53,680 organized just this morning aimed to address mounting questions surrounding 374 00:28:53,680 --> 00:28:58,280 future of Coach Tom Landry. We also know that Miami coach Jimmy Johnson is in 375 00:28:58,280 --> 00:29:02,900 Dallas staying at the mansion under an assumed name. I'm trying to advise Jerry 376 00:29:02,900 --> 00:29:05,740 what he's going to get into at the press conference. 377 00:29:07,340 --> 00:29:08,340 And then... 378 00:29:08,970 --> 00:29:11,430 Jerry said, hey, you need to get out of town. 379 00:29:11,770 --> 00:29:13,650 He flew me back to Miami. 380 00:29:16,190 --> 00:29:18,710 There were cameras everywhere. 381 00:29:19,590 --> 00:29:20,590 Everywhere. 382 00:29:22,050 --> 00:29:25,830 You know, you realize, wow, this is a really big deal. 383 00:29:31,650 --> 00:29:36,270 If you haven't guessed, may I introduce Jerry Jones. 384 00:29:41,840 --> 00:29:47,300 I can't find you. I've got some friends out here that aren't strange faces. And 385 00:29:47,300 --> 00:29:51,680 I know that a lot of you that for the first time we're going to see each other 386 00:29:51,680 --> 00:29:55,640 tonight. And I don't want to keep those faces strange long at all. 387 00:29:56,920 --> 00:30:02,580 If my voice cracks, this is Christmas to me. 388 00:30:07,800 --> 00:30:09,200 I'm basically a businessman. 389 00:30:10,830 --> 00:30:17,490 That first press conference, certainly it was of intensity and a magnitude 390 00:30:17,490 --> 00:30:20,750 that I had not ever been involved in. 391 00:30:23,070 --> 00:30:29,910 My family and I have given a big piece of 392 00:30:29,910 --> 00:30:32,490 us to be a part of the Cowboys. 393 00:30:34,090 --> 00:30:39,330 There will be nobody with the Cowboys that doesn't give as big a piece of 394 00:30:40,880 --> 00:30:43,780 The man that is going to be with the Cowboys is Jimmy Johnson. 395 00:30:46,580 --> 00:30:52,640 And what he brings to the table with the Cowboys will be more than if we had 396 00:30:52,640 --> 00:30:58,660 five first -round draft picks and we were getting to get the last five 397 00:30:58,660 --> 00:30:59,660 Trophy winners. 398 00:31:02,200 --> 00:31:07,220 I don't know that anybody could ever be as prepared as what they need to be. 399 00:31:07,980 --> 00:31:13,280 for the firing of Tom Landry and the change that we made in Dallas. So you 400 00:31:13,280 --> 00:31:14,280 be prepared for that. 401 00:31:14,500 --> 00:31:20,640 But I want to emphasize to you that one of the finest things or greatest things 402 00:31:20,640 --> 00:31:25,480 that will have happened in the Cowboy history is Mr. Jimmy Johnson joining the 403 00:31:25,480 --> 00:31:26,480 Cowboys. 404 00:31:28,300 --> 00:31:31,940 When was the decision made that Jimmy would not attend the cut -off tomorrow? 405 00:31:32,360 --> 00:31:34,740 Jimmy and I had our first meeting this morning about 3 a .m. 406 00:31:37,800 --> 00:31:42,140 We were eating Mexican food, but no, I'm teasing. I'm teasing. We met at a 407 00:31:42,140 --> 00:31:43,140 hotel. 408 00:31:45,180 --> 00:31:50,620 I'm sitting there in the front row of the press conference, and I'm 409 00:31:50,960 --> 00:31:56,600 This hick from the Arkansas Sticks, he was celebrating Christmas morning while 410 00:31:56,600 --> 00:32:01,060 Cowboy Nation was mourning the, quote, football death of Coach Landry. 411 00:32:02,160 --> 00:32:06,560 One of the wildest moments ever was somebody asking, well, what will your 412 00:32:06,560 --> 00:32:10,540 be? I intend to have an understanding of the cleat situation. 413 00:32:10,920 --> 00:32:15,020 I intend to have an understanding of the player situation. I intend to have an 414 00:32:15,020 --> 00:32:16,580 understanding of jocks and socks. 415 00:32:17,160 --> 00:32:20,700 And Cowboy Nation just assumed he was a jock sniffer. 416 00:32:21,220 --> 00:32:22,880 This guy really is from Arkansas. 417 00:32:23,220 --> 00:32:25,800 And then he says, I want his job. 418 00:32:26,220 --> 00:32:29,280 And he points at Tech Schramm, the general manager. 419 00:32:30,020 --> 00:32:32,360 And Schramm just shrunk. 420 00:32:32,620 --> 00:32:34,460 You couldn't hit him any harder. 421 00:32:34,700 --> 00:32:36,240 You couldn't punch him. 422 00:32:36,640 --> 00:32:38,400 and make SRAM feel any worse. 423 00:32:39,640 --> 00:32:40,640 It's sad. 424 00:32:44,580 --> 00:32:49,540 It's tough when you break a relationship that we've had for 29 years. 425 00:32:50,540 --> 00:32:53,340 Tom Landry was just the first to get the boot. 426 00:32:53,780 --> 00:32:58,740 Fired or forced to quit were Tech SRAM, the Cowboys' original president and 427 00:32:58,740 --> 00:33:03,860 general manager, the team's longtime head scout, the veteran publicist. 428 00:33:04,250 --> 00:33:08,790 even the guy who played the national anthem and the stadium public address 429 00:33:08,790 --> 00:33:09,790 announcer. 430 00:33:10,750 --> 00:33:17,650 I said, look, a lot of people own a team, but they don't run the team as 431 00:33:17,650 --> 00:33:22,990 well. I'm here to work every day. I'm the president and general manager. 432 00:33:23,750 --> 00:33:28,230 He's president and general manager. There's no way. 433 00:33:29,240 --> 00:33:33,160 There's no way. I never heard of such a thing. Everybody, it's like Jerry is an 434 00:33:33,160 --> 00:33:35,800 oil guy trying to play GM in football. 435 00:33:36,300 --> 00:33:37,300 Really? 436 00:33:38,000 --> 00:33:43,060 Jerry Jones, for better or for worse, will always now be known as the man who 437 00:33:43,060 --> 00:33:44,220 fired Tom Landry. 438 00:33:45,340 --> 00:33:50,320 After that press conference, you know, I remember thinking then, like, you know, 439 00:33:50,320 --> 00:33:51,320 what did we do? 440 00:33:52,760 --> 00:33:57,460 And in Dallas, the new era of Jerry Jones began with a night that will go 441 00:33:57,460 --> 00:33:58,460 in infamy. 442 00:33:58,860 --> 00:34:00,780 As the Saturday night massacre. 443 00:34:01,120 --> 00:34:06,780 The next day at Valley Ranch, Tom Landry sat in his office, sifting through the 444 00:34:06,780 --> 00:34:08,540 past. What's going on? 445 00:34:08,880 --> 00:34:09,880 The funeral? 446 00:34:10,800 --> 00:34:17,040 Jerry and the Jones family had broken into the museum and 447 00:34:17,040 --> 00:34:19,820 taken our most valuable possession. 448 00:34:26,320 --> 00:34:27,400 Heads of thousands. 449 00:34:27,670 --> 00:34:32,969 Fans flooded the streets today to say one last goodbye to a lich. More than 450 00:34:32,969 --> 00:34:38,409 ,000 people turned out to honor the Cowboys football coach of 29 years. That 451 00:34:38,409 --> 00:34:43,650 at the parade, it wasn't a parade as much as it was a funeral. 452 00:34:47,650 --> 00:34:54,429 The firing of Coach Landry was certainly one of the great PR missteps, maybe 453 00:34:54,429 --> 00:34:56,690 of all time, because I still wear that. 454 00:34:56,969 --> 00:35:02,230 Texas Stadium seats 65 ,000 people normally, but tonight there's only one 455 00:35:02,230 --> 00:35:04,610 there who counts, and he's on the 50 -yard line. 456 00:35:04,830 --> 00:35:08,390 He's the man who owns the Dallas Cowboys, Jerry Jones. 457 00:35:09,110 --> 00:35:14,530 I'm sitting there looking at things said about me, said about how inept I was, 458 00:35:14,730 --> 00:35:18,930 how dumb I was, country bumpkin from Arkansas, all that bullshit. 459 00:35:19,560 --> 00:35:23,520 You know, for 30 years, I really didn't know it was a disadvantage to be from 460 00:35:23,520 --> 00:35:27,380 Arkansas. Here's a guy who took the team to the Super Bowl five times, won two 461 00:35:27,380 --> 00:35:29,080 of them, and whoop, off with his head. 462 00:35:31,580 --> 00:35:36,500 I've been blessed to be a part of this community and a part of the Dallas 463 00:35:36,500 --> 00:35:39,180 Cowboys. Sam, Coach Landry's a great coach. 464 00:35:39,560 --> 00:35:40,620 Then why'd you fire him? 465 00:35:40,820 --> 00:35:44,240 I wouldn't have bought the Cowboys had I not had a tremendous amount of respect 466 00:35:44,240 --> 00:35:46,540 for Coach Landry. You have a funny way of showing it, John. 467 00:35:47,260 --> 00:35:51,220 There wasn't any white knight business about coming into Dallas and taking a 468 00:35:51,220 --> 00:35:52,220 broken team. 469 00:35:52,360 --> 00:35:54,760 That was nowhere to be found. 470 00:35:55,320 --> 00:35:56,540 I was Darth Vader. 471 00:36:01,840 --> 00:36:05,080 Well, now, Diane, what do you make of this guy? I mean, he's flamboyant, but 472 00:36:05,080 --> 00:36:07,040 you think he's just kind of a showman? 473 00:36:07,480 --> 00:36:08,480 I think he's a jerk. 474 00:36:08,580 --> 00:36:10,600 He's got a lot of money and he's got a big mouth. 475 00:36:10,860 --> 00:36:11,799 Why do you think? 476 00:36:11,800 --> 00:36:13,720 He's obnoxious. That's what he is. 477 00:36:13,940 --> 00:36:18,100 Jerry Jones took the podium before the Arkansas State House, revealing shocking 478 00:36:18,100 --> 00:36:21,860 details about the public outcry over his new ownership. I've had two death 479 00:36:21,860 --> 00:36:25,800 threats. They're serious about their football in the state of Texas almost as 480 00:36:25,800 --> 00:36:26,920 much as we are in Arkansas. 481 00:36:27,460 --> 00:36:32,960 The freshly painted emblem of the Dallas Cowboys was testimony Jerry Jones was 482 00:36:32,960 --> 00:36:33,868 the new owner. 483 00:36:33,870 --> 00:36:37,570 And I'll probably never be in another parade. I may never be in another press 484 00:36:37,570 --> 00:36:42,390 conference again, but when I see you on the street, I'll sure say hello to you. 485 00:36:42,470 --> 00:36:43,470 Thank you very much. 486 00:36:49,590 --> 00:36:55,410 We rode into Texas from the Badlands of Arkansas with a fistful of dollars and 487 00:36:55,410 --> 00:36:56,590 an itchy trigger finger. 488 00:36:57,010 --> 00:37:00,510 Now everyone knows who the stranger is. 489 00:37:00,870 --> 00:37:02,070 They were America's team. 490 00:37:02,730 --> 00:37:05,230 And now, there's Jerry Jones. 491 00:37:07,050 --> 00:37:13,370 With all that hate, I could stop and cry, or I could just keep going, 492 00:37:13,510 --> 00:37:17,150 but I'm not going to take my marbles and go home. 493 00:37:17,710 --> 00:37:21,530 I can't. I burned all my ships when I landed. 494 00:37:27,470 --> 00:37:30,810 Jerry looked at me, he says, you have a football. 495 00:37:31,760 --> 00:37:33,140 I'll handle the business. 496 00:37:33,640 --> 00:37:37,000 We'll go back -to -back, and we'll make sports history. 497 00:37:38,480 --> 00:37:44,960 The season before we got there, you know, the Cowboys were the worst team in 498 00:37:44,960 --> 00:37:50,640 league. The only thing positive about being that bad is the fact that we 499 00:37:50,640 --> 00:37:53,620 the number one pick as strangers. 500 00:37:58,480 --> 00:38:01,900 UCLA. Looking, looking, and throws in the end zone. Touchdown! 501 00:38:03,740 --> 00:38:08,620 In bench press, 330 pounds. 502 00:38:08,860 --> 00:38:10,740 Throw a football 80 yards. 503 00:38:11,020 --> 00:38:13,160 Labeled as the savior of the franchise. 504 00:38:13,580 --> 00:38:18,400 A player of unquestioned physical talent. One of the premier quarterbacks 505 00:38:18,400 --> 00:38:19,400 National Football League. 506 00:38:20,880 --> 00:38:23,820 It's expected to lead the Cowboys back from the dead. 507 00:38:25,000 --> 00:38:28,560 A lot of people think shortly he will be the best. 42697

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