Original subtitles

I'd like to introduce you to the guiding force behind the Dallas Cowboys.

Jerry Jones.

The thing to understand about Jerry Jones is that when he has a vision, he

all in to achieve it.

He's willing to take that risk.

But I know this, like the whole business, football's a booming business.

If you're winning, everybody's thrilled with you.

If you're not, there's a lot of grouchers out there.

The 90s dynasty, it ended. It's over.

That gusher luck deserted him.

Over the last 30 years, the sky had fallen.

The hole in the roof had closed because God didn't want to watch anymore, right?

There are kids in college now who have grown up never knowing how good the

Cowboys used to be, and the reason they're not, I blame one man, Jerry

Hutchinson is down again. The ball is loose, and there's a scramble. The main

job of an owner is to hire good people to do their job.

Who the hell has he hired?

Hutchinson, nobody wants.

This is a team that is in desperate need of direction.

Touchdown, Redskins.

But he wants to win.

He brought in Bill Parcells.

That's the right guy.

Bill Parcells. I am not going to grow careless with this relationship.

Could Parcells quickly get this team into Super Bowl contention? The answer

yes, yes, and yes.

Romo Hull, 19 -yard field goal attack.

Oh, and it's stumbled by Romo.

Bill's been thinking about this for a while, and mentally he just, I think,

like he didn't have the energy.

And fans blame Jones for chasing away strong coaches with his insistence on

running the team himself.

A new decade has come and gone, and the Cowboys have failed to return to a

conference championship game.

And despite the fact they're losing.

He needed to build the new stadium.

In the midst of a global economic recession, Jerry Jones is going all in.

He's breaking ground on what will become the most expensive sports venue in

American history.

Jerry Jones is in the football business, but he's also in the entertainment

business. I've never been that big before in my life. He builds AT &T

billion -something -dollar stadium out there in Arlington.

This guy is a big thinker.

George ranks the Cowboys just ahead of the Yankees.

as the most valuable american sports franchise worth more than 1 .6 billion

part thanks to that new billion dollar stadium the cowboys have been masters of

mediocrity and fans are restless he fired head coach white billet man jason

garrett takes over

Tens of thousands of fans at concerts at AT &T Stadium. They've got all kinds of

stuff going on out there.

They're the only NFL team worth more than $3 billion.

They have not won a championship since 1996.

Go Cowboys, baby. We're going to do it this year.

Tony Romo, a chance to get his team to their first NFC championship game.

Super Bowl fever gripping the city of Dallas. Roll down in two.

Here's one down the sideline. Pass caught by James Boyd. After review, the

receiver did not maintain.

Those teams were good enough to win the Super Bowl. They just need that one

play, that one quarter.

That gets you over the hump and the pressure just mounts. The Dallas Cowboys

drought can now order itself a drink.

More than 25 ,000 signed a petition to have Jones removed as owner. You know

solution. Fire yourself as GM.

You want to blame Jerry for those things? It's hard for me to.

Ever think that? He's the most innovative, controversial, and bombastic

the NFL.

We're going to start with this photo, and it shows Dallas Cowboys owner Jerry

Jones among a crowd of white students trying to keep black students from

integrating.

That was 65 years ago. I had no idea when I walked up there what we were

Jones said, quote, if we are disrespecting the flag, then we won't

Come on, Derek!

The Cowboys haven't been in a Super Bowl for more than 20 years. Right. But the

Cowboys are worth $5 billion. Okay, they're number one.

The Cowboys opened their state -of -the -art $1 .6 billion practice facility,

and it's already turning heads.

Jerry keeps undermining his own team. Jerry's just got his little fingers and

everything. I mean, this could be the year, man. I would have voted Jerry out

number of years ago.

I've gone from giving Jerry so much credit for three Super Bowl

four years.

to feeling like i'm stuck with jerry jones it feels like jerry the owner has

been great jerry the gm has been terrible you need to hand it off to

else

i'm

often asked the question why don't i hire a general manager

I've had people that said, Jerry, you subject yourself to so much criticism.

You need a buffer.

I don't like it like that.

I like pain.

There were men before you that bust their ass, made

sacrifices, and made the Cowboys what they are.

All you do is carry the ball for these years.

And your job, while you're carrying the ball, is to match what has come before

you.

Those men sacrifice and they put a championship on the tape.

Put your damn championship on the tape.

Jerry said it best in the press conference. He goes, I'm tired of

season. He goes, I want to win at the end of the season in the playoffs.

And I don't have the balls to put it all out there the way y 'all did on that

quarterback. I won't do that.

Let's go up here where we can see better.

I will say this. We've had a lot of success, just

not the success that our fans want and we want, which is the ultimate

championship. We've won a lot of football games, had a lot of playoff

appearances, you know, since we've had the team and wins. But, you know, just

it's empty when you don't win that championship.

I will tell you this, I would be embarrassed if I wrote something down

it was a financial number.

I'd be embarrassed to show you what it would be if I could pay that to get a

Super Bowl.

There goes the inheritance to the kids.

The problem is that the public believes Jimmy built the team that won three

Super Bowls.

In his mind, Jerry needs to win one.

On his own.

This is the highest expectations the Cowboys have had in probably three

This is the team that could contend for a championship.

All kinds of time for Dak. One at the end zone.

Touchdown!

Is this the best team they've had since the 90s? I think so.

Things feel like they're clutching. This one to the touchdown!

Things just feel right.

America's team is better than it's ever been.

Nine straight wins at home.

Right now it's as good as it's been since Jimmy Johnson was here. And now

it out for Lamb.

He's got it!

They are riding a 16 -game home winning streak. They have not lost a game there

in a very, very, very long time.

Nada, nada, nada.

Just feeling good today.

And we do want to seize the moment because it has been.

you know 30 plus years we have 20 million pants cats and t -shirts how do

hit the peaks oh it was a big thanksgiving for the dallas cowboys the

team continued a partnership for the salvation army that's raised over three

billion dollars

The division is theirs. The two -seater is theirs. The right to have at least

two home playoff games before the NFC Championship game is theirs. I'm going

manifest that into the existence.

And we will win on Sunday. And when we do, we will be right back here and win

again. What a time to be a Dallas Cowboys fan.

Great job, NFC East champions. Let's give it up.

I just want a Super Bowl now.

I don't care how much you don't call shit later. I don't care how much money

don't lose later. I don't care how much you're over the cap later. I just want

it. Nah, nah, nah, nah.

It's the Cowboys.

It's the playoffs.

Super wild card weekend in Dallas.

Dallas, they come in as seven -point favorites.

When I'm getting up in the morning and be actually saying the word Super Bowl,

it's for real.

It's actually, I can't even really comprehend it.

All of the stuff, all of the marks, everything.

This is what it's all about. Right out here. Right here.

Tell you one thing, this is for all the Marbles.

There you go.

Love. Jones getting near the goal line. Is he in? He is!

Touchdown Green Bay on the opening drive.

That's nice.

The number one scoring offense in the league, but they take it to another

here at home.

Prescott fires for Pooks, and it's intercepted.

Surging forward, he's in.

Touchdown, Green Bay.

That's what's wrong. End zone, it is. Caught for the touchdown.

It's on T .B. and Wicks. Way too late there.

Second and two here. Here's Prescott.

Touchdown! Well, Jerry Jones is looking around that suite for some answers, and

right now they don't have any.

Well, first of all, I can't say what I would say now on television.

But I'll just say this.

Every single one of you, you know how hard we've worked.

You get your rear end in there and you play the way you know how to play.

We can win the game.

Jones again, running left, running up the middle, and running in for a

touchdown.

Racing toward the end zone, he is in.

Touchdown, Green Bay.

And the Green Bay Packers have a 40 -burger in Big D in the third quarter.

Unbelievable.

Boy, what a home.

Oh, what a disaster.

This law has hurt us in every way more than any one

we've ever had.

What do you do?

What do you do?

I could not ask one out of you.

I could not ask.

In my estimation, this is the most humiliating.

This is the most pathetic.

This is the most embarrassing law for the cowboy.

Jerry Jones tells us every year these teams that he has assembled have more

talent as those teams that won the Super Bowl.

And I'm like, Jerry, are you crazy? Do you understand what you're saying?

I don't have any comments or answers for

how and why we didn't do what we wanted tonight.

Tell you one thing, that was an ass -kicking.

That was a fucking ass -kicking.

And it hurts your mind. It hurts your self -esteem.

I can't walk down these steps or up them without glancing over at this picture

and remembering our second Super Bowl.

That morning, I was going out to our walk -through, and Gene said, well, I'll

kind of rest up here. I said, well, fine.

I said, I think Kevin Costner is going to be out there watching the walk

-through. Well, she popped up like Dracula does after sleeping for 100

went straight up and said, I think I'm going to practice.

That look Gene had for Kevin Costner is one I had never seen in my life before

or since.

Life's tough.

Anytime I get to thinking that I'm a little too full of myself, I'll step

there and get that sobering, life's tough.

His grandchildren have never been to a Super Bowl.

They've been to so many games where the fans would boo you.

He's like, I want them to experience the positive.

Over all these years, we've had a bump or two along the road.

You know, but I don't know of anyone in life that doesn't.

You know, you just have a way of moving forward.

But he just hasn't been able to because there was something that he couldn't

live with.

Uh.

After I left the Cowboys for about 28 or 29 years, my relationship with Jerry

was horrible.

Johnson replacing Don Shula at Miami, the coveted dual role of head coach and

general manager of the Dolphins. What happened in Dallas, that was a strained

relationship.

Jimmy and Jerry, it was kind of a Lennon -McCartney thing they had in a weird

way because as solo acts, they weren't ever quite that great.

Jimmy tried to go coach the Dolphins. That didn't really work.

It's Dallas at Miami, the Battle of Jays. Looking for the champ by Jim, and

it's a man's own. Terry Jones enjoying the score.

Winners get to brag, and losers have to take it. No one person can just

absolutely create magic.

Enormous questions surrounding Jimmy Johnson. Jimmy's got a little soul

-searching to do.

You go on, you got your media career.

Yeah, last week I had a long and emotional talk with Jerry Jones.

Yeah, we saw each other once or twice, and when we saw each other, we were

hugging and we were laughing and cutting.

Everything was great, but as soon as we separated... Someone would make the

comment, you know, Jimmy would say, well, you know, I made that Herschel

trade. When I told Jerry that we were going to trade Herschel Walker, he was

kind of astonished. He said, really?

You can't get rid of Herschel Walker.

Jerry will hear it and say, that's the problem.

And there were some times it pissed me off about that.

He started taking shots at me.

Then I started taking shots at him.

There are lines you can't cross.

And it got crossed so many times, so cruelly.

Will you ever forgive Jerry for saying 500 coaches who could have won the Super

Bowl with our team? Joe, that hurt so bitterly. At some point, Jerry Jones is

going to sit back and say,

F you, man.

F you. You know, F you.

I'm not putting you in the ring of honor.

The ring of honor criteria is not someone that caught passes or threw them

that knew how to run the ball. That criteria is who have been cornerstones

what the franchise represents today in general.

Ladies and gentlemen, we're here to honor some very special people.

When I took over as owner, it became one of my jobs to decide who would join

this special group.

Our ring of honor stands for the men who built this franchise and had it called

America's T. That's what it stands for.

Coach Landry.

The only coach the Cowboys had for 29 years.

You represent for sports what we all in sports would like to be represented, and

that is a higher cause that you've done it all on a competitive basis.

We all knew that Jimmy deserved to be in the Ring of Honor, should have been in

the Ring of Honor long ago.

How fitting is it that we get to sit here today and announce that Michael

Troy Aikman, Emmitt Smith, are going in the ring of honor for the cowboys they

have elevated what the ring of honor is all about there's no doubting that jimmy

johnson deserved and earned the right to be in the ring of honor

will jimmy johnson ever be in the ring of honor while you're the

owner and if not why not well i don't think that

I don't have plans for Jimmy to be in the ring of honor.

After the last 30 years, Jerry's learning now more than anything.

I ain't never had an appreciation for what Jimmy did.

I guarantee you I got one now.

God tells you, be careful what you put your mouth on, because he'll show you in

a way that you really don't want to see it.

Thank you.

This is really confidential.

Me and Charlotte and Troy and Jimmy met.

And I said, Jimmy, why do you keep saying you made the Herschel Walker

That was a miracle that happened to us.

It was, you couldn't draw it up.

Even think about it ending up that good.

And then to have him overreach to take credit for it? No.

No.

It's the we part.

And so that's why I always push back.

That was it. It was totally it, principally it.

People don't like change.

But I think they realize maybe it was time.

Well, you know, a lot of people, you know, they've talked about their

between Jerry and myself.

More than anything else, we have respect for one another.

I've had a tremendous respect for Jimmy since I was 17 years old. And any time

you buy a football team, you go get your best friend to coach you.

Look at all the wasting thoughts.

Wasted angst.

We have all been a part of the Dallas Cowboys.

And I want to thank everybody in this room.

Give Thanksgiving.

Because it has been a source of inspiration.

Jerry. I don't think enough times people appreciate you. I think it says

something about an owner that's able to come into a club and give the commitment

to work as hard as you work and to be as positive toward our program.

Whatever Jimmy says, I do.

In my mind, God doesn't make it to where any of us get all the right decisions

right. He doesn't.

What he does do, though, is if you've made a wrong one, is give you some

wherewithal to cut it short.

I think they both see, why did it take us so long to figure this out?

But then when you step back and you look at it, you say, oh, I see this is

exactly why it took so long for you guys to both figure it out. But once you sit

down together, you're great.

and you air out your grievances and your challenges, then you appreciate each

other. You respect each other again.

And you don't do the things again that you used to do that irritated each

And you make it work. Life's too short.

It's too big!

You are the worst.

You are the worst.

That story, it was between us. I know it. I know it.

We should have communicated better.

We should have had more understanding of the other person's feelings.

The number one thing that you brought to the table for me personally,

not in any way lack of appreciation for your intelligence and your

skills.

You were so inspirational to me.

I look back, I should have hung my hat on the fact that I knew that Jimmy

Johnson wasn't perfect.

He knew that I was one of the most imperfect people that had ever been

And then when we are on top of the world and just won the Gold Cup,

I'm liable to break the damn thing.

It wasn't just Jerry.

We both screwed it up.

And I don't know if we hadn't have screwed it up.

if it would have survived longer?

I'm often asked, what would it have looked like had Jimmy have stayed?

And I don't know the answer to that. Nobody does.

They always say, how many more Super Bowls would you have won?

Maybe we wouldn't have won any more Super Bowls. But I do believe this,

We would have been in contention each and every year.

All I know is we wanted the amount of Super Bowls that God wanted us to have.

it was intended for us to win it, we would have won it.

I really believe we won five Super Bowls in a row easily.

I really believe that.

It brought closure to something that really there was never in my mind as big

rift as...

most people thought they were.

He was so happy that night.

And, you know, everybody saw it.

And then I go out on the field and Charles and Michael and Troy and Emmett

and, you know, it was a special moment.

For now and evermore.

Jimmy Johnson, going to be right here with Tom Landry, going to be here with

some of the greatest names in the history, rightfully so. Welcome to the

Honor.

Our coach is in the Ring of Honor.

Easy.

It was an incredible night.

It was an incredible night.

I'm so very, very proud.

Proud of what we accomplished.

And when I say we, a lot of people.

But more than anybody else, thank you, Jerry Jones, for bringing me to the

Dallas Cowboys.

Jerry and I worked shoulder to shoulder.

We took a team.

That was the worst in the NFL.

And in a short time, we won Super Bowls and became the team of the 90s.

His speech that he gave, that was

Jimmy Johnson, the coach, that we had seen.

for those five years that allowed us to do what we did.

And I want to thank the Dallas Cowboy fans, the millions of Cowboy fans.

And the millions that despise the Cowboy fans.

Thank you. Thank you. Thank you. And I just got one more.

Actually making it right.

There's nothing more incredible than that.

Looks good on you.

Looks good on you. Love you. Love you too.

I can't help but be thankful for the time that I've owned the Dallas Cowboys.

It is impossible for me to think about doing something different, and I'll

probably continue right on out until the end.

First of all, you can't have a coach that's not on the same page with you.

I don't believe in the technical X and O aspect of it. See, I used to believe

more it was the charisma, and then now I'm more convinced that it is the...

X's and O's in the technical.

I know Steven has a big hand in the future of the Cowboys, and I'm a big

fan.

What's the succession plan for the Dallas Cowboys?

My answer is I want to enjoy every moment that my dad's.

I want to enjoy every moment.

The rest will take care of itself.

Do I really want a Super Bowl to happen with Dad soon?

Of course I do.

But... We'd say, we'll get him next time, but we're running out of, we'll

him next time.

These kids, they're on the same page as he is.

We all want the same thing.

Jerry Jones is a risk taker.

He wanted to be owner of the Dallas Cowboys. He knew the economic

and he is still willing to take that risk and has paid off mightily.

As someone who owned a team, I was always thinking how we could go to the

level. How do we make it better?

If you talk about Jerry Jones's footprint on the National Football

there's not many that are bigger than his, if any.

He came in and disrupted the way the NFL did business.

There's no question he's a leader, and he'd be remembered as one of the great

builders of the NFL.

The NFL has signed a $110 billion meteorites deal. What Jerry's done

is create this soap opera that never gets canceled.

And he's taught the other owners how important football is to this society.

It's now part of the culture.

I think Jerry helped to make the NFL what it is today.

The Dallas Cowboys are now the most valuable sports team in the world. And

average NFL team worth a record $6 .5 billion.

And that's directly attributed to Jerry Jones.

Jerry says the Cowboys are all in. The last two weeks, the Cowboys have

committed $376 million to Zach Prescott and TV Lab.

I hope it gets the job done.

Stevens making a major push here. Now the Cowboys head coach is out.

I'm Brian Schottenheimer. He's the head coach of the Dallas Cowboys.

If you don't think I can operate out of my comfort zone, you're so wrong.

It's unbelievable.

The legacy of the 90s will never be tarnished because of what the

Dallas Cowboys accomplished.

Ain't that what they're chasing right now?

They're not chasing the Philadelphia Eagles or whoever's the best team in the

East.

That's not what they're chasing right now.

They're chasing the former Cowboys.

That's who they're chasing.

And that's the beautiful thing.

Football organizations never win championships.

Only football families win championships.

That's what we had.

That was different.

We were a football family.

There's always that bond that you never lose.

Because I know what these guys gave up for us to win.

And I would not be sitting right here without those votes.

And the belief that we had in each other is something that was unbreakable.

These guys thrown away to continue to love me and keep picking me up.

We did it! We did it!

It was magical.

We only did a few things.

You knew what we were doing.

You couldn't stop it.

There was no way you couldn't stop it.

The reflecting of what it has done for me that I haven't done in a long time

is see how many times that but for almost the wind,

the whole thing would have changed.

You know, now that I think about it, I don't know what this has proven.

As a matter of fact, when I start trying to add up the pluses and the takeaways

and what have you, maybe all that's exposed is a flawed jury.

But what I can say with absolute certainty, this has

been one hell of a fucking ride.

But there ain't no use in kidding myself.

I like the way I am.

I'm a natural, actual, real, authentical Arkansas loving man.

I'm a natural, actual, real, authentical Arkansas loving man.

Yes, I am.