Original subtitles

1

OK so in the last lecture I introduce you to obol and I'm sure you can already see how powerful and

2

exciting that product is and how you desperately want to get clicking and adding all kinds of products

3

to your site.

4

It makes it so so easy.

5

But before you dive in big time I want to just you know a word of warning.

6

Basically I wanted to use it but I don't want to forget the golden rules.

7

Now let me just tell you something.

8

Basically these products are.

9

They're amazing.

10

You know it's so easy these days to create an e-commerce store with these tools that are so easy to

11

use you know the big advantage is that they are super easy to use.

12

But in some ways the downfall is also that they are super easy to use.

13

Now let me just explain what I'm talking about.

14

Is that so many people who get into e-commerce they see how simple it is to set up a store.

15

You've seen that use they've seen how easy it is to go on a Web site like Express and pick products

16

and load up their store with hundreds or maybe thousands of products because they believe that's basically

17

all we're doing here is filling up a store with tons and tons of products.

18

And then what they do is they go to Facebook or whatever and they do some very poor targeted advertising.

19

OK.

20

And I'm going to teach you how to do it properly later on but they do some very poor targeted advertising

21

they spend a ton of money over there.

22

And the whole thing fails the whole thing fails.

23

Then they give up then they go on YouTube or make you know a video about how terrible it all is.

24

And dropship doesn't work and Shopify doesn't work and this doesn't work and you know all this kind

25

of stuff the fault.

26

It's got nothing to do with the system.

27

It's just the fault with them.

28

Now this course is all about doing it properly.

29

I'm giving you a ton of experience here as well as the Course itself.

30

And you know please please please take my advice on.

31

Now the way you can avoid that sort of disaster.

32

Now it's not spelled out is to.

33

First of all think about the Golden Rose that I gave you.

34

So let's go back to that slide quickly to remind ourselves.

35

So here we go.

36

This was the slide deciding what to sell.

37

These are the kind of what I call my golden rule throughout this course.

38

So there was the price point and what solid.

39

How is it not too Heavy's not too fragile are the good quality images.

40

Are you avoiding branded products can't be found at Wal-Mart.

41

Does it solve a problem or cater to a passion and has that supplier take the various boxes that we need.

42

Now all these are simple rules but when you dive into something like overload it's so easy just to click

43

on products and forget about all this kind of stuff.

44

So please when you are using overblow you know write these down or print a slide out or whatever you

45

need to do and keep it to one side keep it next to you so that every time you look at that products

46

those products you think of.

47

Do they fit these particular golden rules.

48

Yeah.

49

It's going to help you massively.

50

Please don't forget that at the same time also do not just load up hundreds and hundreds of products.

51

In fact if you're sifting through carefully and going through these golden rules you know it'll take

52

you a long time to do that.

53

It's not just click click click click click like that all the time you think about each one.

54

I'm talking about maybe adding 10 or 20 products Max.

55

At this stage absolute max.

56

Particularly when you're just starting out there's no need to go any more than that you see how easy

57

it is to come back and eyeball stuff you want to.

58

But there really is no need.

59

Now I'm going to go back into oberl right now because there's a couple more things I want to say to

60

you before you start really getting into it.

61

So what am I talking about.

62

Well I'm talking about the fact that overload takes absolutely everything from Ali as you have seen

63

now that creates a problem which many people ignore.

64

All right.

65

And I can demonstrate that very very quickly.

66

So here we are on this dog panda.

67

Now I want you to come up with succinct product names the punchy product names.

68

Now the proposal here is dog paws small pendant clavicle necklace women go necklace jewelry statement

69

pendant charm chain Chokher x x.

70

I mean it's crazy right now it seems obvious that you would change that but you'd be amazed at how many

71

people just simply click on push to shop and be done with it.

72

And the shop looks rubbish and it makes me so sad because they spent so much time building the shop

73

and then put no thought together when it actually comes to using a blow to actually bring the products

74

in.

75

Let's also then have a look at the description in the same vein.

76

You know we talked about selling the benefits not the features.

77

Well here again we have a whole load of meaningless stuff from Ali so you want to basically update all

78

of this in the way I taught you with the question and then the bullet points.

79

Now let's go to variants now here it's pulled in all variants in fact but you can actually see really

80

there are only two.

81

And the difference is because there's some sort of skew here this is the stock keeping units and from

82

Opelousas point of view it's done a perfect job.

83

But that's not what you want on your site.

84

You know basically I need to remove this one and remove this one.

85

OK.

86

And you'll see that a lot.

87

The variants that go on your site will not be exactly as you want them.

88

Let's go to images now it's pulled in every single image and actually to be honest this is not bad.

89

But sometimes you will see images that have almost no bearing at all to the product because they just

90

happened to be on the page.

91

So the message here is you need to go through each of these things.

92

Product Description the variance and the images make sure that it all looks good before you finally

93

push it to the shop.

94

So that's exactly what I'm going to do.

95

I'm going to tidy this up and I'm going to show you exactly what I've done in a sec.

96

OK.

97

So let's see what I've done.

98

Well I just changed the title to dog Paul pendant with a necklace and I put it into my necklaces collections

99

for the description I take in all that rubbish out.

100

And I said Is there a better way to show your love of dogs than some bullet points.

101

And then I put in my limited availability that we talked about as well for my variance.

102

I did what I said before where I basically checked off one of the gold and one of the silver and I set

103

the prices here.

104

So I got a full price of $25 and a sale price of 1999 and I kept that the same for both those Varians

105

and for the images.

106

In fact I didn't touch anything.

107

I just kept them all like that.

108

I'm pretty happy with as it is now.

109

I had to change quite a bit on that one and it will vary with each product.

110

Sometimes you hardly need to change anything.

111

The time.

112

You'll need to change an awful lot.

113

But the message is you will always need to do some things so don't just blindly click on push to shop.

114

I think you've probably got that message by now.

115

But I am now happy with this.

116

So I am going to click on push to shop

117

OK you say it's out disappeared from the list.

118

And what it does it puts it into my products.

119

So if I click on this you'll see the dog poop pendant there of course.

120

And if I return to my admin system you'll see it's been immediately added to my product list.

121

Now I do a final check by going into the actual product itself and give it the once over.

122

So the title is good the description is exactly as I put it in.

123

It's gone into the right collection.

124

The images are the ones I selected and the variants are all good or are they because actually I made

125

a mistake on purpose.

126

Back on Tobler because I wanna make you really cute be aware of things that can go wrong because what

127

we have for the variants is gold silver and china.

128

So you know I wasn't paying attention that way back then and is picked up China because it has this

129

ships from thing here.

130

Now we're going at it.

131

This is very very straightforward.

132

All I have to do is click on options and then hear where I've got the metal colors as the variations

133

and the ships from China.

134

Let's just take that out and click on Save and now it looks how I want it to look acase are all looking

135

very good.

136

So let's just do a final check and make sure it all looks good on the site by clicking on view and there

137

we have it.

138

The image is everything we talked about metal color can change.

139

It's on sale at 1999 and everything looks great.

140

So I really hope you enjoyed that tour.

141

Oh blow and I really hope you've taken onboard those tapes.

142

I've given you so the message is clear.

143

I hope it's an amazing product.

144

Definitely use it but use with caution.