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These are the user uploaded subtitles that are being translated: 1 00:00:01,770 --> 00:00:08,900 So the next great tip I want to keep you to improve your conversions is adding product reviews now. 2 00:00:09,350 --> 00:00:15,190 You know reviews these days are so important whenever we visit any kind of site or any kind of service 3 00:00:15,550 --> 00:00:19,930 we're looking for reviews we're looking for positive testimonials to be sure that we're actually buying 4 00:00:19,930 --> 00:00:21,790 the right sort of product. 5 00:00:22,000 --> 00:00:28,790 Now the problem we have as a new store is clearly we don't have any reviews at all. 6 00:00:28,840 --> 00:00:30,570 So how do we get started. 7 00:00:30,790 --> 00:00:33,280 Well there's a right way and there's a wrong way. 8 00:00:33,380 --> 00:00:36,120 And guess what I'm going to teach you the right way. 9 00:00:36,130 --> 00:00:43,810 Ok but first of all let's talk about the wrong way now the wrong way is to go down the adding fake reviews 10 00:00:43,810 --> 00:00:44,310 route. 11 00:00:44,350 --> 00:00:44,810 OK. 12 00:00:44,830 --> 00:00:48,400 Now I've seen this many times. 13 00:00:48,820 --> 00:00:52,560 It's not a strategy of any sort. 14 00:00:52,560 --> 00:00:54,640 That's going to do you any favors. 15 00:00:54,640 --> 00:00:58,570 First of all albeit that fake reviews are easy to add to your site. 16 00:00:58,600 --> 00:01:02,280 And we're going to be looking at how to address these very soon. 17 00:01:02,380 --> 00:01:04,150 They are easily detectable. 18 00:01:04,260 --> 00:01:04,680 OK. 19 00:01:04,690 --> 00:01:07,060 Your Customers can detect this kind of stuff. 20 00:01:07,060 --> 00:01:08,110 They can sniff it out. 21 00:01:08,110 --> 00:01:08,890 All right. 22 00:01:08,890 --> 00:01:12,500 So don't kid yourself that somehow you're pulling the wool over their eyes. 23 00:01:12,610 --> 00:01:18,210 And also is a long term strategy adding reviews yourself all over the place with maybe hundreds of products 24 00:01:18,220 --> 00:01:20,820 in the end is just not going to happen OK. 25 00:01:20,890 --> 00:01:25,000 So forget the whole fake review thing straight away please. 26 00:01:25,000 --> 00:01:28,290 So let's talk about doing it the right way. 27 00:01:28,330 --> 00:01:33,330 So how do I go about getting reviews on products that I don't have any reviews on to start with. 28 00:01:33,580 --> 00:01:38,650 Well when somebody buys a product you know somebody will buy a product from you without a review at 29 00:01:38,650 --> 00:01:41,650 some point you have their e-mail address. 30 00:01:41,730 --> 00:01:44,390 And at the appropriate time maybe a few days afterwards. 31 00:01:44,470 --> 00:01:47,660 What I do feel is after excuse me that they've actually received the apology. 32 00:01:47,860 --> 00:01:52,120 What I'll do is I'll follow up with an e-mail saying you know I hope you've enjoyed the product. 33 00:01:52,180 --> 00:01:53,650 You know blah blah blah. 34 00:01:53,820 --> 00:01:58,530 I'm just a nice kind of follow up e-mail that enables me to develop a bit of relationship with the customer 35 00:01:58,810 --> 00:02:01,600 because keeping a customer is super super important. 36 00:02:02,050 --> 00:02:08,860 And if I get a positive response back from them I will say Would you mind if I put that review on my 37 00:02:08,860 --> 00:02:14,620 site maybe something great really simple like you know great service love this product could be something 38 00:02:14,620 --> 00:02:16,530 as simple as that. 39 00:02:16,690 --> 00:02:23,410 And if they agree then go ahead and actually put that on on my side or ask them to do it for me. 40 00:02:23,470 --> 00:02:26,260 So that is how to do it properly. 41 00:02:26,260 --> 00:02:27,200 OK. 42 00:02:27,460 --> 00:02:33,290 So why don't I show you right now is how to actually add refuse to Shopify itself. 43 00:02:33,460 --> 00:02:40,250 So let's go over to the admin support for Shopify doesn't have product reviews built in. 44 00:02:40,270 --> 00:02:45,280 So what we need to do is to download an app so you remember early on I was talking in the course about 45 00:02:45,340 --> 00:02:48,580 apps being a way to enhance the functionality of your store. 46 00:02:48,580 --> 00:02:52,280 So that's exactly what we're going to do here we're going to download our first apps that's going be 47 00:02:52,280 --> 00:02:55,220 a very very nice introduction to the world. 48 00:02:55,330 --> 00:02:56,630 At the same time. 49 00:02:57,340 --> 00:02:58,170 So to make this happen. 50 00:02:58,180 --> 00:03:05,840 All he needs do is click on apps and then go to visit the Shopify App Store. 51 00:03:07,970 --> 00:03:11,090 Now once we hear what we'll do is type in product 52 00:03:15,080 --> 00:03:15,880 reviews 53 00:03:18,470 --> 00:03:23,850 and I'm going to take this first one here that pops up because I know it's a good product but basically 54 00:03:23,850 --> 00:03:28,390 you can see the concept I can search for all kinds of stuff within the app store. 55 00:03:28,560 --> 00:03:31,670 And this is a great product review app. 56 00:03:31,770 --> 00:03:37,050 Now when you're looking for apps the general rule clearly you want to get an idea for the price. 57 00:03:37,050 --> 00:03:39,780 So good news here is this one is free. 58 00:03:39,900 --> 00:03:43,380 It's always good to have some sort of support available. 59 00:03:43,470 --> 00:03:45,900 And of course you want to look at the reviews. 60 00:03:45,900 --> 00:03:46,520 Right. 61 00:03:46,560 --> 00:03:48,750 This one's got 927 reviews. 62 00:03:48,870 --> 00:03:50,640 Many many of them Five-Star. 63 00:03:50,630 --> 00:03:52,390 And as you read down you know you'll be upsy. 64 00:03:52,390 --> 00:03:54,370 This is a great app. 65 00:03:54,810 --> 00:03:58,190 So to install it is always the same process. 66 00:03:58,200 --> 00:04:03,250 All you have to do is click on get and then it will say exactly this. 67 00:04:03,260 --> 00:04:08,970 You are about to install and in this case product reviews are right on to our site and then you might 68 00:04:08,970 --> 00:04:10,560 see some of these permission by statements. 69 00:04:10,560 --> 00:04:11,780 And as long as you're happy with that. 70 00:04:11,910 --> 00:04:14,570 Just click on install app. 71 00:04:14,910 --> 00:04:18,180 Now some of us would just install with absolutely nothing else to do. 72 00:04:18,180 --> 00:04:22,730 This one's a little bit more involved but I really don't want you to worry cagas this is an old point 73 00:04:22,730 --> 00:04:23,220 pointing click. 74 00:04:23,220 --> 00:04:25,670 Just follow my lead you'll be fine. 75 00:04:25,670 --> 00:04:31,270 Now all we have to do here is to copy the following code snippet to your clipboard. 76 00:04:31,310 --> 00:04:33,860 OK talking about this stuff here. 77 00:04:33,900 --> 00:04:37,930 So all this kind of weird and wonderful code just highlight it. 78 00:04:37,980 --> 00:04:43,110 Don't worry about it at all just highlight the whole thing. 79 00:04:46,930 --> 00:04:50,490 Just like that OK and then do a copy. 80 00:04:50,600 --> 00:04:52,640 OK so you got it on your clipboard. 81 00:04:52,790 --> 00:04:58,750 Now the next thing it says is to paste the snippet onto and then this particular file. 82 00:04:58,760 --> 00:05:00,110 So if I click on that 83 00:05:02,960 --> 00:05:05,530 then it takes me straight to the file. 84 00:05:05,600 --> 00:05:09,530 Ok again don't freak out we don't have to worry about any of this stuff we're just going to put this 85 00:05:09,890 --> 00:05:12,000 in the right place and we're done OK. 86 00:05:12,050 --> 00:05:14,450 So let's just go back and read those instructions again. 87 00:05:14,450 --> 00:05:19,610 He says paste the snippet in this file which we're now on where you want your reviews to appear. 88 00:05:19,610 --> 00:05:23,700 Usually this is just below the product description tag. 89 00:05:23,930 --> 00:05:25,370 The code may look something like this. 90 00:05:25,370 --> 00:05:30,080 OK so all we're doing is just looking for some sort of product description thing. 91 00:05:30,140 --> 00:05:30,650 OK. 92 00:05:30,740 --> 00:05:38,780 So go back to the file here and let's just scroll down and towards the bottom here we see this you see 93 00:05:38,780 --> 00:05:44,530 the that basically corresponds pretty much with this line here. 94 00:05:44,570 --> 00:05:45,220 OK. 95 00:05:45,230 --> 00:05:48,240 So we're looking to put it here that's where that boulders. 96 00:05:48,590 --> 00:05:56,590 So all we've got to do is just open up a couple of lines and then paste it in. 97 00:05:56,710 --> 00:05:57,170 OK. 98 00:05:57,310 --> 00:05:59,090 Simple as that. 99 00:05:59,110 --> 00:05:59,350 Right. 100 00:05:59,350 --> 00:06:01,240 Really nothing else to do. 101 00:06:01,240 --> 00:06:06,500 Don't touch anything else and just simply click on Save. 102 00:06:06,680 --> 00:06:09,230 So let's go back and make sure we done absolutely everything. 103 00:06:09,620 --> 00:06:13,180 So it says here once added it save your theme which we've just done. 104 00:06:13,220 --> 00:06:14,690 So there we go. 105 00:06:14,780 --> 00:06:17,940 That has now been installed. 106 00:06:18,080 --> 00:06:23,440 So if you now click on apps you're going to see something is change right. 107 00:06:23,440 --> 00:06:25,560 You know get apps and the installed apps and here it is. 108 00:06:25,560 --> 00:06:28,450 Product Reviews has been installed. 109 00:06:28,620 --> 00:06:32,380 And if we head to the store I've gone straight to my French bulldog necklace. 110 00:06:32,570 --> 00:06:38,040 You see customer reviews has appeared very neat underneath our product description. 111 00:06:38,040 --> 00:06:39,120 Very very cool. 112 00:06:39,120 --> 00:06:41,830 So now a customer can actually leave a review. 113 00:06:41,850 --> 00:06:47,530 So if I were to click on or write a review put in my name here and just imagine I'm Bob. 114 00:06:47,610 --> 00:06:54,690 My name is Bob at test dot com. 115 00:06:54,750 --> 00:07:00,870 You are a 5 star rating the review title says this is a great product. 116 00:07:03,300 --> 00:07:09,910 And thanks you guys are the best. 117 00:07:09,910 --> 00:07:12,230 Just to get a silly review but you get the idea. 118 00:07:12,460 --> 00:07:20,170 And then I submit that review now you'll see that it says no reviews yet still says that but it does 119 00:07:20,170 --> 00:07:22,270 say thank you for submitting your review. 120 00:07:22,330 --> 00:07:26,990 Nothing can take just a long moment for things to show up so let's refresh the screen again. 121 00:07:29,840 --> 00:07:30,390 And here we go. 122 00:07:30,410 --> 00:07:33,500 The customer review is now present so this is really great. 123 00:07:33,500 --> 00:07:34,460 This is a great product. 124 00:07:34,460 --> 00:07:35,530 Bob on the. 125 00:07:35,620 --> 00:07:37,220 Thanks you guys are the best. 126 00:07:37,220 --> 00:07:37,880 All right. 127 00:07:37,880 --> 00:07:39,490 So all very very good. 128 00:07:39,560 --> 00:07:44,510 Now that is nice but you must also be thinking Well that means anybody can write anything on my site. 129 00:07:44,500 --> 00:07:48,100 You know I have kind of like no control I could get spam I could get her reviews. 130 00:07:48,170 --> 00:07:50,030 How am I going to keep an eye on all this. 131 00:07:50,030 --> 00:07:54,310 Well good news is of course is the app has all of that under control for you. 132 00:07:54,350 --> 00:08:02,620 So if we go back to admin and just simply click on the app the first thing you see is a nice summary 133 00:08:02,620 --> 00:08:09,250 page of your reviews or reviews unpublished publish flagged and spam so you get some sort of idea straight 134 00:08:09,250 --> 00:08:12,700 away of the kind of control we might have over our reviews. 135 00:08:12,700 --> 00:08:18,290 Now we can see that the review has been left and one of things I can do if I click into this is over 136 00:08:18,290 --> 00:08:20,760 as he read it but I can also make reply. 137 00:08:20,790 --> 00:08:21,130 Right. 138 00:08:21,130 --> 00:08:21,670 Thanks Bob. 139 00:08:21,670 --> 00:08:22,270 That's great. 140 00:08:22,290 --> 00:08:26,010 You know glad you're such good customer blah blah whatever it might be. 141 00:08:26,230 --> 00:08:30,960 But equally if I don't like it I could unpublished I could get rid of it. 142 00:08:31,360 --> 00:08:40,050 Now if I go back to product reviews and I go to settings this is the bit that I really want to show 143 00:08:40,050 --> 00:08:41,140 you there is more to it here. 144 00:08:41,160 --> 00:08:44,720 But I just want to interject this concept because this is probably the most important. 145 00:08:44,880 --> 00:08:48,010 So there's this concept of auto publish right. 146 00:08:48,180 --> 00:08:53,010 So this is an enabler and it says new reviews a check for spam and then automatically published. 147 00:08:53,040 --> 00:08:55,120 That's exactly what happened when I left that review. 148 00:08:55,200 --> 00:09:00,270 It went through their spam filter they decided it was OK you know took a few seconds as you saw. 149 00:09:00,420 --> 00:09:01,970 And then it showed on the site. 150 00:09:02,070 --> 00:09:07,880 If I had written something that was clearly spam nothing to do with the site it should filter that out. 151 00:09:07,920 --> 00:09:13,470 But if you don't want to do that then you can simply disable all right you can disable that and now 152 00:09:13,530 --> 00:09:16,390 you must manually publish new views. 153 00:09:16,410 --> 00:09:16,860 Right. 154 00:09:16,940 --> 00:09:19,800 So now it's up to you to actually publish those reviews. 155 00:09:19,800 --> 00:09:23,670 The other thing you can do is be sent an e-mail when a review is submitted. 156 00:09:23,670 --> 00:09:29,670 So if I click on this shows my default e-mail in there and now every time somebody needs review I get 157 00:09:29,730 --> 00:09:31,100 an alert on my e-mail. 158 00:09:31,170 --> 00:09:35,600 That's also very nice because when you go to a big store lots of products lots of stuff going on. 159 00:09:35,700 --> 00:09:38,940 It's a very nice way to keep an eye on all of those reviews. 160 00:09:38,940 --> 00:09:41,400 Now the rest of this page is largely just aesthetics. 161 00:09:41,400 --> 00:09:45,770 You know you can play around a bit but these are the most important parts. 162 00:09:45,810 --> 00:09:50,730 So if I want to keep it like that click on Save I'm not going to do that and then I get back to my product 163 00:09:50,730 --> 00:09:56,640 reviews and now I think you can say you know if something was unpublished still waiting for review it 164 00:09:56,640 --> 00:09:57,760 would show up here. 165 00:09:57,930 --> 00:10:03,330 The published ones are showing here it's flagging things it thinks are suspect and anything that is 166 00:10:03,330 --> 00:10:08,430 decided is spam it puts in here because it might not be spam and you might want to put it out of spam. 167 00:10:08,490 --> 00:10:12,870 So you know this is a really really core part of what I use a lot is completely free and it really is 168 00:10:12,900 --> 00:10:18,740 very very powerful and enables you to further enhance your store with the all important product reviews. 16767