Original subtitles

1

So the second great tip is adding scarcity.

2

Now we've all been subjected to this kind of stuff.

3

Oh I should continuously subject to this kind of stuff whenever we go to the mall to the shops wherever

4

it is there's always a 50 percent off for a while stocks last or get it now type thing where you know

5

you're essentially being put under pressure whether you like it or not to buy this thing because it

6

might go up in price.

7

You never know.

8

You need to get that deal today.

9

And it's it's all about scarcity.

10

Yeah.

11

It might not be around for very long at this current price or at all.

12

And we can apply exactly the same classic sales pressure technique with our side.

13

So let's dive over to one of the products and have a look at it.

14

OK so I'll come straight to my heart shaped dog pendant and I'm just going to put it in a little phrase

15

here underneath the description so that it only 50 left at this discounted price.

16

And I might get bold and perhaps make a different color like red but I don't want to overdo it.

17

You know I don't want that to be the only thing you know right in the customer's face.

18

It's kind of like a cry for help.

19

Please buy Please buy.

20

You don't want that.

21

You want something real subtle at the same time.

22

You don't want to miss it.

23

Now I've come with a sort of only 50 left so that's basically putting a scarcity on the number.

24

But you can also do things with time.

25

You can say things like you know sale ends in 24 hours that kind of stuff.

26

So if you're struggling for ideas just literally think about the things you see in the mall or in the

27

store maybe go out wander around.

28

You're guaranteed to see some of those phrases.

29

Now one thing I want to say is that don't just leave this on here permanently.

30

OK because people will revisit your store and if they constantly see the same messages they are potentially

31

going to lose a little bit of trust in your site.

32

And that's definitely not what you want.

33

So there we go.

34

Very very simple way of introducing scarcity to your products and putting a little bit of pressure on

35

your potential customer to buy.

36

Now later on we'll look at some apps that can do this in a far more clever form of fancy away and perhaps

37

better presentation.

38

But ultimately it's still going to be the same message.

39

So I wanted to introduce to you at this stage of the course a very simple way of doing it.

40

So have fun with that.

41

Add some phrases and see how it affects your sales.