Original subtitles

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So we've learned an awful lot the last few lectures about how to add products and how to organize our

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site which is so great from the point of view of our customer experience and by now you really start

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to familiarize yourself Shopify which is absolutely fantastic.

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Now these next few lectures this handful of lectures I'm going to talk about some sales tips because

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ultimately of course when we drive that customer to our store you know in a future like this is going

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to start talking about advertising on Facebook and driving targeted customers to your store when they

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arrive.

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They're going to appreciate your beautiful design and all the good hard work you put in that's for sure.

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But are they going to buy.

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Are they going to convert.

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And I'm going to give you some top tips coming up here which is really going to help conversions on

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your site.

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And the very first one is what I call sell the benefits and not the features.

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So what are we talking about.

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Well let's go over to one of the products I added on our list illustrate the point using that.

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So here I am on the heart shaped dog pendant that we added Now benefits and features.

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Now the features of this might be that it weighs five grams and then it measures three centimeters by

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two centimeters or you know one inch by three quarters of an inch depending away from those or the features.

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Now imagine going into a shop or into a store to buy this and the salesman says you've got to check

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out this necklace.

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It's fantastic.

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It weighs five grams and it measures one inch by three quarters of an inch.

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Yeah that's his sales pitch.

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Are you going to think wow that's exactly what I want.

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I doubt it.

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Right.

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I doubt it.

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What he's going to say is something like.

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You've got to check out this necklace.

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It's a fantastic way for you to show your love of dogs.

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Yeah.

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That's a benefit.

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It's not a feature.

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You know a beautiful silver finish.

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So what we've also written here is a benefit not a feature.

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Yeah.

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High quality alloy.

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OK.

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Could be sort of between the two but I think you get the idea you are selling benefit so whenever you

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have a product that you put on your site put yourself in the shoes of somebody walking into the store

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and what it costs.

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Scuse me what a what a salesperson would actually say to get it sold because they always talk in terms

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of benefits and they rarely ever talk about features.

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So use that tip.

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Think about it clearly and it will increase your sales conversions on your site enormously.