Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,300 --> 00:00:05,370 So we've learned an awful lot the last few lectures about how to add products and how to organize our 2 00:00:05,370 --> 00:00:09,810 site which is so great from the point of view of our customer experience and by now you really start 3 00:00:09,810 --> 00:00:13,880 to familiarize yourself Shopify which is absolutely fantastic. 4 00:00:13,890 --> 00:00:20,370 Now these next few lectures this handful of lectures I'm going to talk about some sales tips because 5 00:00:20,460 --> 00:00:26,190 ultimately of course when we drive that customer to our store you know in a future like this is going 6 00:00:26,190 --> 00:00:32,790 to start talking about advertising on Facebook and driving targeted customers to your store when they 7 00:00:32,790 --> 00:00:33,830 arrive. 8 00:00:33,950 --> 00:00:38,710 They're going to appreciate your beautiful design and all the good hard work you put in that's for sure. 9 00:00:38,970 --> 00:00:41,020 But are they going to buy. 10 00:00:41,040 --> 00:00:42,700 Are they going to convert. 11 00:00:42,810 --> 00:00:47,910 And I'm going to give you some top tips coming up here which is really going to help conversions on 12 00:00:47,910 --> 00:00:48,990 your site. 13 00:00:49,290 --> 00:00:54,960 And the very first one is what I call sell the benefits and not the features. 14 00:00:54,990 --> 00:00:56,700 So what are we talking about. 15 00:00:56,700 --> 00:01:02,040 Well let's go over to one of the products I added on our list illustrate the point using that. 16 00:01:02,580 --> 00:01:08,940 So here I am on the heart shaped dog pendant that we added Now benefits and features. 17 00:01:08,940 --> 00:01:15,270 Now the features of this might be that it weighs five grams and then it measures three centimeters by 18 00:01:15,270 --> 00:01:23,910 two centimeters or you know one inch by three quarters of an inch depending away from those or the features. 19 00:01:23,910 --> 00:01:31,590 Now imagine going into a shop or into a store to buy this and the salesman says you've got to check 20 00:01:31,590 --> 00:01:32,320 out this necklace. 21 00:01:32,340 --> 00:01:33,180 It's fantastic. 22 00:01:33,180 --> 00:01:38,030 It weighs five grams and it measures one inch by three quarters of an inch. 23 00:01:38,130 --> 00:01:39,550 Yeah that's his sales pitch. 24 00:01:39,790 --> 00:01:43,940 Are you going to think wow that's exactly what I want. 25 00:01:43,950 --> 00:01:44,760 I doubt it. 26 00:01:44,760 --> 00:01:45,150 Right. 27 00:01:45,150 --> 00:01:45,950 I doubt it. 28 00:01:45,990 --> 00:01:48,990 What he's going to say is something like. 29 00:01:49,140 --> 00:01:50,400 You've got to check out this necklace. 30 00:01:50,400 --> 00:01:53,720 It's a fantastic way for you to show your love of dogs. 31 00:01:53,880 --> 00:01:54,280 Yeah. 32 00:01:54,570 --> 00:01:56,350 That's a benefit. 33 00:01:56,400 --> 00:01:58,640 It's not a feature. 34 00:01:58,890 --> 00:02:01,520 You know a beautiful silver finish. 35 00:02:01,530 --> 00:02:05,920 So what we've also written here is a benefit not a feature. 36 00:02:05,920 --> 00:02:06,200 Yeah. 37 00:02:06,330 --> 00:02:07,530 High quality alloy. 38 00:02:07,590 --> 00:02:07,950 OK. 39 00:02:07,950 --> 00:02:14,460 Could be sort of between the two but I think you get the idea you are selling benefit so whenever you 40 00:02:14,460 --> 00:02:20,910 have a product that you put on your site put yourself in the shoes of somebody walking into the store 41 00:02:21,210 --> 00:02:22,420 and what it costs. 42 00:02:22,440 --> 00:02:29,310 Scuse me what a what a salesperson would actually say to get it sold because they always talk in terms 43 00:02:29,310 --> 00:02:34,150 of benefits and they rarely ever talk about features. 44 00:02:34,230 --> 00:02:36,360 So use that tip. 45 00:02:36,360 --> 00:02:41,980 Think about it clearly and it will increase your sales conversions on your site enormously. 4352