Original subtitles

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All right so very exciting.

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We have reached a key point in the course because for the very first time we can add a product to the

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site to start start start feeling very real now.

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So there are two types of products.

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You have simple products and you have variable products and we're going to start with simple products

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now a simple product is just that there's no variation so it's just one size one color.

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That's it a variable product as you might expect has several sizes maybe several colors maybe other

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variations.

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A good example of a variable palette would be a T-shirt for example which comes in different sizes and

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probably different colors.

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So going to start with this is a simple product and you know as you know and in the dark jewelry Naish

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is one of the things I have done in the past and this particular product I have sold in the past and

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has worked well for me very welcome too to steal it from me.

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I won't come off to you so you know that's for free.

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So but it's also a very nice demonstration of what a what a simple product actually is.

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So the first thing you want to do when you are identifying a product is as we look tat in one of the

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previous lectures which is entitled deciding what to sell what I took it through some sort of golden

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rules if you like of what makes a good product.

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So you have a very very good head start.

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So let's look at those right now so the first one was the price.

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Yeah we need a price under $4 so here we are $1 19.

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So we're well below that and in fact we get it for $1 6 apparently when the moment when the sale starts.

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But anyway we're well within our price range.

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Can we sell the between 15 and 20.

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Well I know that we can I I have in the past.

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So yes there's good markup on jewelry that's one of the reasons I'm into it.

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Is it heavy.

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No it's not.

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It weighs nothing.

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So that's great.

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Is it fragile.

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It's a little bit fragile but it's not going to break in transit.

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This is not a you know glass jar or something like that.

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It's not going to smash up in transit so you don't have to worry about that high quality images.

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Very very important.

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Show the image is a bit further down on the screen in a minute but you can see some of the stuff here.

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Yes.

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These are good images.

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You know when I zoom in on them I can see that I'm not looking at blurry images.

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It describes the product well so important to have high quality images.

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Is it branded it anyway.

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No it doesn't have any sort of weird branding on there.

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You know he's not trying to be some famous jewelry brand or anything like that with a badly written

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brand name on it.

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Nothing like that.

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So we're all going to go there.

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Can it be found at Wal-Mart.

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In other words you know is it.

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Is it everywhere.

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Really what I'm trying to say in that particular point is you know.

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So no it's not.

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It's not something that you're going to walk into a local store and find it's you know specific to specific

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sites so you probably buy this online but you'd probably have difficulty buying it off line.

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Now does it solve a problem.

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Of course it doesn't.

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But it does cater to a passion.

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You know the this people will buy this stuff because you know they're they're passionate about their

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pets and their dogs.

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Many of us are included.

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So and this one is particularly related to rescue dogs is also a very interesting market as well.

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I mean she might want to look into it now.

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Let's have a look at the supply.

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So we got great feedback.

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Ninety seven point five percent person has been going for two years which is fantastic.

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Lots of diamonds there three thousand three hundred seventy nine.

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So yeah it's looking good.

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Have they got plenty of stock.

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Yes they have 999 pieces available down here.

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So that's also a very good sign.

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And the last thing do they provide IPAC.

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Well let's have a quick look on the shipping and sure enough they did so for me that checks out on all

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of my my golden rules and I can move forward and put this on my site.

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Now there are many many there are a few and one in particular is very well known which shall come to

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like Trump which is a product software products and they allow you to automatically put products onto

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your site.

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But nevertheless it's important that you understand how to put the thing on manually and you'll see

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how easy it is as I go through this right now.

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So all I need from Ali Express are the photographs and to do that is very very simple.

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You just scroll down.

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And here they are on the bottom here.

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Right mouse click and just do a save image as onto your PC Mac whatever you're using.

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And then I'm going to show you how to import that and actually create a product on your page.

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In a sec I won't leave you here watching me do this.

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I'll do this right now and I'll see you in a second.

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OK.

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Fantastic.

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So back here on the Apple system now all we need to do is go to products and click on Add product so

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that we got three main aspects we've got the title we got the description and we've got some images.

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So let's start with the title.

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So when you title keep it succinct I see some people just literally taking the title from Ali Express

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and as you seen many of them are very very poorly written.

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So what I'm going to do here is I'm going to call it art shaped dog pendant right.

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Nice and simple says exactly what it is.

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There really is no ambiguity there whatsoever.

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Now when it comes to the description I always lead with a question.

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This is a great tip because a question makes people think.

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So are the products such as this I would write would you love to own this heart shaped excuse my contact

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dog pendant questionmark.

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So there really is a subtle difference between that and saying something like by this heart shaped pendant

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or own this heart shaped dog pendant you see the difference is a very very slight change but it makes

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people think and it draws them into your product and increases the chance of you making a sale.

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Now having led with that question the next thing you want to do is add in some bullet points and I will

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be talking about this in a bit more detail later on.

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But right now the key is to keep it simple.

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OK.

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It's not going to be the text that sells your product or 10 percent of it let's say goes towards selling

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a product.

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The key thing are the images and if you want any further proof of that just go back to early express

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and you will see that so often the English is terrible.

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Yet they seem to sell millions and millions of products every single day.

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So I'm going to right here.

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Show your love of dogs.

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I call the T alloyed and I'll finish up with beautiful silver silver finish.

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And that really is it for the description and I really don't need to go into a huge amount more detail

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than that.

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Again looking back at people size I often see very lengthy descriptions is of putting it makes your

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site look very messy looks cluttered.

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So keep it simple.

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You know you'll develop your own style over time of course but please try to stay within the sort of

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boundaries that I'm talking about certainly lead with that question and certainly have three to five

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perhaps bullet points that really just give a very nice feeling for the product.

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So the next thing I want to do is look at the images.

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So I've already taken the images of an express described before.

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So all I need to do now is just upload them surf or click on upload.

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I will take basically all of the images that I took from early here.

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And here we go immediately imported into my product.

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Now I can move these around very very easy just drag and drop.

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I can edit them I can do all sorts of things as well but I really don't need to.

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All I need to do is just choose a lead image which is obviously the biggest one as you can see here.

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So I'm very very happy with that.

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Those images for me are perfect.

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So what we've done there is we've got the three main things already in place the title description and

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the images.

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Now we're going to move down to here of course is the key Scotian about pricing.

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And you already know from previous lectures that we basically now are to sell at around the $20 market.

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You can see mines in euros.

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That is because I'm in Europe but wherever you are keep it around that sort of 20 $20 whatever it is

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type.

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Mark OK now we got two things here we got a price and we got a compare price.

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Now your compare at price can be a little bit confusing that title sometimes is your price when it's

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not on sale.

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So I might put that let's say 25 euros and I might have my price.

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In other words the price the person is ultimately going to pay.

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And I might put that at 19 just for example.

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So what I've done is I've put the product on sale to start with OK.

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So it it was 25.

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Normally I'm giving it to them for 19.

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And I do that with every single product that goes onto my site when it's new and with my system if you

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want to follow my lead with that I will keep it on my site for a week or perhaps two weeks and then

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after that period I will typically take it off.

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I don't have everything on sale on my site all the time because it kind of looks ridiculous.

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So that's my role.

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New products keep on sale maybe for a week or two and then put it back to the original price.

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Now as we go down through this I'm going to ignore some things that you really don't need.

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First of all infantry OK we are drop shipping.

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We do not stock anything.

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That's the beauty of this whole model right.

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We're taking the product from Ali and you're going to see how this whole process works.

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But if you cast your mind back to that very first library I said how you will make money.

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You remember that the product is stored with our supply on Ali and that supply is going to ship directly

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to our customer.

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We don't start anything.

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We can therefore ignore all of this.

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Now for shipping we do want to keep this just checked on because it does affect some of the pricing

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calculations later on.

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But really nothing to touch.

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And really that's it.

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At the bottom we just have this search engine listing pretty OK this is how it's going to show up in

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the search engine listings which is a very nice deal extra.

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So all we want to do now is click on Save and then we go Briney.

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Congratulations you've added your first product.

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Now I can now view this product by clicking on this thing here.

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Let's do that.

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And here we go.

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We got our heart shaped dog pendant.

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We got that image that I chose which is a good quality image.

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Here are my other images down here.

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OK.

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All looking very very good.

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I got my ADD teacup button by default.

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It's on sale.

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It was 25 down to 19.

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Clearly marked for sale.

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And then of course my description.

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So as a first step we're in very very good shape.

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So let's just go back to our product page itself because I just want to draw your attention to a few

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things here.

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Now these things here and when leave to one side for the moment but we will be coming back to this collections

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a bit later on because this is how we're going to group up Pollacks to build your site to make it logical

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and easy for your customers to find all of your products in one place but otherwise you are now in very

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very good shape.

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So what I would encourage you to do is to go to really find some products and just go through what I've

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done you know maybe do three to five simple products add them onto your site and get familiar with the

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process.

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As I said before I will be showing you how to automate this.

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But it is really really important to know how to do this manually.

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The automated system is not foolproof and you will need now and again to come back and do this.

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So enjoy doing that because in the next lecture we're going to look at how to add a different type of

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product that's called the very end product.

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So great stuff and I'll see you very very shortly.