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All right we reached a brand new section where we're actually going to start talking about choosing

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your market.

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How are you going to find out what is the best market to sell it.

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So let's crack on now the first thing I would say that you need to get out of your mind and set up is

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a big rookie mistake.

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It's something I've done in the past is you don't need to find the next amazing trend.

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A lot of people a lot of my students in the past they feel like somehow they got to find the next most

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amazing product that everybody is going to want and they're going to put it on their side and then somehow

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you know everybody can pile in and they can make an absolute fortune and be well ahead of the curve.

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Now you might be a marketing genius and you know you might be able to do that but for us lesser mortals

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it's extremely extremely unlikely.

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So please don't spend a lot of time focusing on what you think might be the next amazing trend because

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in fact what you want to do is to sell into an established market.

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You are looking for products that are already selling well in markets that are already creating demand

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for those products.

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So take the guessing out of it.

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You can see that the products selling well will take that product and will also promoted.

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Now the way that I do this is I use any express itself and I also use Amazon so jump over to those sites

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to show you exactly the process I go through to choose a mark or in fact let the market choose me.

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OK.

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So here I am on an express and let's do something random from the big menu here.

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So I'll go Jorian watches and I'll go.

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Lost stuff on here.

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Basically the thing I want you to focus on is this sort by OK we can sort by best match orders newest

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price et cetera.

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If you search by orders

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then what happens is it shows you the top selling items first of all even tells you how many orders

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there have been.

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So this kind of fluffy key chain thing which has 11 colors available apparently is that they've sold

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15000 of those which is amazing.

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Now you could come back to this in a week and see how many orders.

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You know there will be this time next week maybe 17000 maybe 18000.

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You're going to get a feel straight away for how much in demand a product like this is now.

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I know this is a kind of crazy product but it's right in our price range as well.

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This thing is less than a dollar.

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You might remember from the very first slide when we talked about drop shipping and I talked about you

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know looking for products that are actually $4 or less and we will get into this in a future lecture

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more precisely about how we go and choose correct price points.

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But this thing is super cheap and I could put this onto my website and sell it for multiples of this

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and make some serious product serious profit excuse me this one over here.

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These are all various key rings a minion key rings thirteen thousand of them you know this is these

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crazy products that will sell well I guarantee you and all I've done is just collect random into some

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sort of market some sort of category on here and it's telling me what I'm selling.

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So I can see the cells.

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So I'll take it.

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OK.

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Now I'm over here on Amazon.

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I've actually gone straight to the dog ID tags and color accessories just for example now you know that

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I'm in the dog niche now and I want to give you as much information about that dog Naish because you

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know it's great to teach you with it as well but it might give you some interesting ideas you might

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want to get involved in yourself.

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There's plenty of space for all of us.

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So in on Amazon you don't have the same information that you have on Ali express in terms of the number

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of orders but you do have information about reviews.

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So just taking this first one here with these various dog tags.

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If you look at the number of reviews that were approaching 4000.

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Now typically for every hundred products sold one person or liever review.

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So we're talking about 400000 of those things being sold.

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That's maybe even a bit too much.

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But you get the idea you can quickly see which products sell extremely well by just using their reviews.

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Now the other thing I really like about Amazon is if I click into this you know that's an interesting

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and I'm thinking about it when it come down to the bottom of the page here.

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I start to get products that are related to this art and this part here is extremely useful.

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Now you know I now see this I push six squeak no stuffing plush dog toys as a little bit out of our

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price range but I would have never thought about that if I hadn't have come down here.

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Maybe I can find that product I think is cool and would sell for a better price from another supplier.

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That said if I look at the number with us maybe it's not selling great but it may have just come onto

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the market.

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So I can be led by this I can be led by Amazon.

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You know I'm not being restricted I'm not coming in here saying I must sell this product and that's

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it.

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What I do is like come in I see a product.

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I think that's quite interesting.

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Then I'll come down to the sponsored products the really related things are the things that people also

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bought if you like and I'll see where the journey takes me until I find the product that I want.

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So that's how I do it in a nutshell.

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I start with a very broad mind and I just let myself drift through these websites until I find things

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of interest.

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OK.

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And those are the things that I'm going to put on my site.

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All right so we're back on our slide now.

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And I gave you a brief tour of L.A. Express and Amazon and how I use it at a very high level to sort

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of let me find products that could be interesting.

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Now the other question that pops up very soon if not straight away is should I go Naish or should I

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go general or should I focus straight in on my dog tags and forget about everything else.

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Or should I go general and just sell stuff from gardening products to dog tags to this to that whatever.

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If you are if this is your first journey into e-commerce which you'd almost certainly as I encourage

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you to go general for the moment.

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OK.

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You want to just cruise through those sites find interesting stuff.

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It's going to spark all kinds of stuff in your brain and it's going to really get you a feeling for

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what's going on.

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You've got a fairly general domain name as well you know Tim's hot deals for example and you know that's

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pretty general I can put on any product I want into onto my particular website.

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Now as time goes by you will find products that sell you just well you know from here a few weeks time

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and couple months time or whatever you're going to see products that really sell.

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And you might find those dog tags for example really sell and you might end up creating a Web site called

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you know amazing dog tags dot com and all you do is sell dog tags.

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But let's let the process start wide and go towards Naish.

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All right so the thing you want to think about as well why you're looking at these various markets and

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the products within them is that people pay to get problems solved or passions fulfilled.

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All right.

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So a problem solving product might be say something that gets the call out one Apple for example that

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much easier in their kitchen or a separate example but you know it's solving a problem for them.

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And if it's the right price point they will pay for it.

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Passions could be something like clothing for dogs.

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We've all seen that.

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Generally speaking dogs don't need clothes.

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It's the customers that love their dogs and they're fulfilling that passion that love for their dog

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by buying those products.

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Those are two extreme drivers the problem solving and the passion fulfilling that will make your customers

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buy products in your chosen market.

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So keep that in mind as we go through the course.

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Now one of my neighbors is the dog jewelry Naish.

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This is not jewelry for dogs.

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This is a necklace that a woman wears with or a man with a little up Labrador pendant perhaps on it

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because they got a Labrador and they love Labradors.

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Now this is fulfilling a fulfilling a passion.

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Great example is not solving a problem but you know people will love their Labradors in my example and

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they want to show that love to them to other people or just to themselves it makes them feel good when

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they look at it.

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And that's why they buy so I hope in this particular section here there's a lot of information here

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I know.

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Take a moment perhaps go back through it again and really think about the markets and the products within

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the markets.

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Do not stress it.

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This is a classic case for what we call analysis paralysis where you literally spend the next three

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months trying to think of what market products you need to do.

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All right.

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Please don't do that.

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Just go on those sites and Expressen Amazon and just start surfing around.

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Let your imagination run wild a little bit you know and just click and before you know it you're going

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to find a product you're going to think wow that's pretty cool selling.

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That's in a market that's interesting.

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That solves a problem that fulfills a passion.

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I'm going to start there.

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All right guys.

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I'll see you on the next section.