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These are the user uploaded subtitles that are being translated: 1 00:00:00,690 --> 00:00:05,940 All right we reached a brand new section where we're actually going to start talking about choosing 2 00:00:05,940 --> 00:00:06,790 your market. 3 00:00:06,810 --> 00:00:09,970 How are you going to find out what is the best market to sell it. 4 00:00:10,380 --> 00:00:17,400 So let's crack on now the first thing I would say that you need to get out of your mind and set up is 5 00:00:17,400 --> 00:00:18,380 a big rookie mistake. 6 00:00:18,380 --> 00:00:23,700 It's something I've done in the past is you don't need to find the next amazing trend. 7 00:00:23,700 --> 00:00:28,680 A lot of people a lot of my students in the past they feel like somehow they got to find the next most 8 00:00:28,680 --> 00:00:33,270 amazing product that everybody is going to want and they're going to put it on their side and then somehow 9 00:00:33,540 --> 00:00:38,520 you know everybody can pile in and they can make an absolute fortune and be well ahead of the curve. 10 00:00:38,520 --> 00:00:44,700 Now you might be a marketing genius and you know you might be able to do that but for us lesser mortals 11 00:00:45,420 --> 00:00:48,000 it's extremely extremely unlikely. 12 00:00:48,120 --> 00:00:54,060 So please don't spend a lot of time focusing on what you think might be the next amazing trend because 13 00:00:54,060 --> 00:00:59,470 in fact what you want to do is to sell into an established market. 14 00:00:59,580 --> 00:01:06,900 You are looking for products that are already selling well in markets that are already creating demand 15 00:01:06,900 --> 00:01:08,200 for those products. 16 00:01:08,250 --> 00:01:10,180 So take the guessing out of it. 17 00:01:10,230 --> 00:01:15,950 You can see that the products selling well will take that product and will also promoted. 18 00:01:16,080 --> 00:01:22,150 Now the way that I do this is I use any express itself and I also use Amazon so jump over to those sites 19 00:01:22,400 --> 00:01:28,440 to show you exactly the process I go through to choose a mark or in fact let the market choose me. 20 00:01:28,900 --> 00:01:29,190 OK. 21 00:01:29,200 --> 00:01:36,200 So here I am on an express and let's do something random from the big menu here. 22 00:01:36,230 --> 00:01:39,720 So I'll go Jorian watches and I'll go. 23 00:01:43,230 --> 00:01:44,090 Lost stuff on here. 24 00:01:44,100 --> 00:01:50,060 Basically the thing I want you to focus on is this sort by OK we can sort by best match orders newest 25 00:01:50,070 --> 00:01:51,090 price et cetera. 26 00:01:51,300 --> 00:01:52,770 If you search by orders 27 00:01:56,690 --> 00:02:01,370 then what happens is it shows you the top selling items first of all even tells you how many orders 28 00:02:01,370 --> 00:02:02,260 there have been. 29 00:02:02,600 --> 00:02:12,590 So this kind of fluffy key chain thing which has 11 colors available apparently is that they've sold 30 00:02:12,620 --> 00:02:16,610 15000 of those which is amazing. 31 00:02:16,610 --> 00:02:19,740 Now you could come back to this in a week and see how many orders. 32 00:02:19,850 --> 00:02:23,370 You know there will be this time next week maybe 17000 maybe 18000. 33 00:02:23,540 --> 00:02:27,690 You're going to get a feel straight away for how much in demand a product like this is now. 34 00:02:27,780 --> 00:02:31,490 I know this is a kind of crazy product but it's right in our price range as well. 35 00:02:31,490 --> 00:02:33,170 This thing is less than a dollar. 36 00:02:33,310 --> 00:02:38,060 You might remember from the very first slide when we talked about drop shipping and I talked about you 37 00:02:38,060 --> 00:02:43,310 know looking for products that are actually $4 or less and we will get into this in a future lecture 38 00:02:43,370 --> 00:02:47,130 more precisely about how we go and choose correct price points. 39 00:02:47,210 --> 00:02:52,550 But this thing is super cheap and I could put this onto my website and sell it for multiples of this 40 00:02:52,850 --> 00:02:58,280 and make some serious product serious profit excuse me this one over here. 41 00:02:58,280 --> 00:03:06,100 These are all various key rings a minion key rings thirteen thousand of them you know this is these 42 00:03:06,170 --> 00:03:12,500 crazy products that will sell well I guarantee you and all I've done is just collect random into some 43 00:03:12,500 --> 00:03:16,700 sort of market some sort of category on here and it's telling me what I'm selling. 44 00:03:16,730 --> 00:03:18,090 So I can see the cells. 45 00:03:18,110 --> 00:03:19,210 So I'll take it. 46 00:03:21,100 --> 00:03:21,600 OK. 47 00:03:21,610 --> 00:03:23,130 Now I'm over here on Amazon. 48 00:03:23,140 --> 00:03:28,330 I've actually gone straight to the dog ID tags and color accessories just for example now you know that 49 00:03:28,330 --> 00:03:32,530 I'm in the dog niche now and I want to give you as much information about that dog Naish because you 50 00:03:32,530 --> 00:03:36,820 know it's great to teach you with it as well but it might give you some interesting ideas you might 51 00:03:36,820 --> 00:03:38,140 want to get involved in yourself. 52 00:03:38,140 --> 00:03:40,360 There's plenty of space for all of us. 53 00:03:40,390 --> 00:03:46,900 So in on Amazon you don't have the same information that you have on Ali express in terms of the number 54 00:03:46,900 --> 00:03:50,220 of orders but you do have information about reviews. 55 00:03:50,260 --> 00:03:54,350 So just taking this first one here with these various dog tags. 56 00:03:55,000 --> 00:03:58,050 If you look at the number of reviews that were approaching 4000. 57 00:03:58,090 --> 00:04:02,920 Now typically for every hundred products sold one person or liever review. 58 00:04:03,190 --> 00:04:08,140 So we're talking about 400000 of those things being sold. 59 00:04:08,140 --> 00:04:10,360 That's maybe even a bit too much. 60 00:04:10,360 --> 00:04:17,440 But you get the idea you can quickly see which products sell extremely well by just using their reviews. 61 00:04:17,440 --> 00:04:23,820 Now the other thing I really like about Amazon is if I click into this you know that's an interesting 62 00:04:23,980 --> 00:04:27,970 and I'm thinking about it when it come down to the bottom of the page here. 63 00:04:38,590 --> 00:04:45,200 I start to get products that are related to this art and this part here is extremely useful. 64 00:04:45,370 --> 00:04:51,400 Now you know I now see this I push six squeak no stuffing plush dog toys as a little bit out of our 65 00:04:51,400 --> 00:04:54,850 price range but I would have never thought about that if I hadn't have come down here. 66 00:04:55,060 --> 00:05:02,290 Maybe I can find that product I think is cool and would sell for a better price from another supplier. 67 00:05:02,350 --> 00:05:07,270 That said if I look at the number with us maybe it's not selling great but it may have just come onto 68 00:05:07,270 --> 00:05:08,190 the market. 69 00:05:08,380 --> 00:05:12,520 So I can be led by this I can be led by Amazon. 70 00:05:12,560 --> 00:05:16,210 You know I'm not being restricted I'm not coming in here saying I must sell this product and that's 71 00:05:16,210 --> 00:05:16,420 it. 72 00:05:16,420 --> 00:05:19,280 What I do is like come in I see a product. 73 00:05:19,420 --> 00:05:20,710 I think that's quite interesting. 74 00:05:20,710 --> 00:05:26,200 Then I'll come down to the sponsored products the really related things are the things that people also 75 00:05:26,200 --> 00:05:32,310 bought if you like and I'll see where the journey takes me until I find the product that I want. 76 00:05:32,320 --> 00:05:35,540 So that's how I do it in a nutshell. 77 00:05:35,550 --> 00:05:42,310 I start with a very broad mind and I just let myself drift through these websites until I find things 78 00:05:42,490 --> 00:05:43,470 of interest. 79 00:05:43,590 --> 00:05:43,950 OK. 80 00:05:43,960 --> 00:05:47,240 And those are the things that I'm going to put on my site. 81 00:05:47,710 --> 00:05:49,120 All right so we're back on our slide now. 82 00:05:49,120 --> 00:05:54,880 And I gave you a brief tour of L.A. Express and Amazon and how I use it at a very high level to sort 83 00:05:54,880 --> 00:05:59,100 of let me find products that could be interesting. 84 00:05:59,110 --> 00:06:05,710 Now the other question that pops up very soon if not straight away is should I go Naish or should I 85 00:06:05,710 --> 00:06:10,540 go general or should I focus straight in on my dog tags and forget about everything else. 86 00:06:10,750 --> 00:06:16,900 Or should I go general and just sell stuff from gardening products to dog tags to this to that whatever. 87 00:06:16,930 --> 00:06:21,790 If you are if this is your first journey into e-commerce which you'd almost certainly as I encourage 88 00:06:21,790 --> 00:06:23,750 you to go general for the moment. 89 00:06:23,770 --> 00:06:24,340 OK. 90 00:06:24,640 --> 00:06:27,580 You want to just cruise through those sites find interesting stuff. 91 00:06:27,580 --> 00:06:34,030 It's going to spark all kinds of stuff in your brain and it's going to really get you a feeling for 92 00:06:34,030 --> 00:06:35,510 what's going on. 93 00:06:35,620 --> 00:06:41,620 You've got a fairly general domain name as well you know Tim's hot deals for example and you know that's 94 00:06:41,620 --> 00:06:46,840 pretty general I can put on any product I want into onto my particular website. 95 00:06:46,870 --> 00:06:52,930 Now as time goes by you will find products that sell you just well you know from here a few weeks time 96 00:06:53,260 --> 00:06:56,240 and couple months time or whatever you're going to see products that really sell. 97 00:06:56,260 --> 00:07:01,480 And you might find those dog tags for example really sell and you might end up creating a Web site called 98 00:07:01,680 --> 00:07:06,700 you know amazing dog tags dot com and all you do is sell dog tags. 99 00:07:06,800 --> 00:07:12,730 But let's let the process start wide and go towards Naish. 100 00:07:12,730 --> 00:07:16,810 All right so the thing you want to think about as well why you're looking at these various markets and 101 00:07:16,810 --> 00:07:23,500 the products within them is that people pay to get problems solved or passions fulfilled. 102 00:07:23,550 --> 00:07:24,290 All right. 103 00:07:24,310 --> 00:07:32,290 So a problem solving product might be say something that gets the call out one Apple for example that 104 00:07:32,290 --> 00:07:37,550 much easier in their kitchen or a separate example but you know it's solving a problem for them. 105 00:07:37,570 --> 00:07:40,870 And if it's the right price point they will pay for it. 106 00:07:40,870 --> 00:07:44,650 Passions could be something like clothing for dogs. 107 00:07:44,650 --> 00:07:46,010 We've all seen that. 108 00:07:46,060 --> 00:07:48,360 Generally speaking dogs don't need clothes. 109 00:07:48,370 --> 00:07:53,680 It's the customers that love their dogs and they're fulfilling that passion that love for their dog 110 00:07:53,680 --> 00:07:55,300 by buying those products. 111 00:07:55,360 --> 00:08:02,830 Those are two extreme drivers the problem solving and the passion fulfilling that will make your customers 112 00:08:02,920 --> 00:08:05,140 buy products in your chosen market. 113 00:08:05,140 --> 00:08:09,730 So keep that in mind as we go through the course. 114 00:08:09,960 --> 00:08:12,410 Now one of my neighbors is the dog jewelry Naish. 115 00:08:12,540 --> 00:08:13,980 This is not jewelry for dogs. 116 00:08:13,980 --> 00:08:21,150 This is a necklace that a woman wears with or a man with a little up Labrador pendant perhaps on it 117 00:08:21,150 --> 00:08:23,690 because they got a Labrador and they love Labradors. 118 00:08:23,700 --> 00:08:26,440 Now this is fulfilling a fulfilling a passion. 119 00:08:26,460 --> 00:08:32,370 Great example is not solving a problem but you know people will love their Labradors in my example and 120 00:08:32,370 --> 00:08:37,140 they want to show that love to them to other people or just to themselves it makes them feel good when 121 00:08:37,140 --> 00:08:37,710 they look at it. 122 00:08:37,890 --> 00:08:44,030 And that's why they buy so I hope in this particular section here there's a lot of information here 123 00:08:44,040 --> 00:08:44,870 I know. 124 00:08:44,910 --> 00:08:51,390 Take a moment perhaps go back through it again and really think about the markets and the products within 125 00:08:51,390 --> 00:08:52,410 the markets. 126 00:08:52,410 --> 00:08:53,440 Do not stress it. 127 00:08:53,450 --> 00:08:59,010 This is a classic case for what we call analysis paralysis where you literally spend the next three 128 00:08:59,010 --> 00:09:02,980 months trying to think of what market products you need to do. 129 00:09:03,000 --> 00:09:03,590 All right. 130 00:09:03,600 --> 00:09:05,170 Please don't do that. 131 00:09:05,250 --> 00:09:10,770 Just go on those sites and Expressen Amazon and just start surfing around. 132 00:09:10,770 --> 00:09:15,930 Let your imagination run wild a little bit you know and just click and before you know it you're going 133 00:09:15,930 --> 00:09:18,980 to find a product you're going to think wow that's pretty cool selling. 134 00:09:19,200 --> 00:09:21,530 That's in a market that's interesting. 135 00:09:21,600 --> 00:09:24,920 That solves a problem that fulfills a passion. 136 00:09:24,990 --> 00:09:26,540 I'm going to start there. 137 00:09:26,910 --> 00:09:28,180 All right guys. 138 00:09:28,180 --> 00:09:29,370 I'll see you on the next section. 14891