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These are the user uploaded subtitles that are being translated: 1 00:00:00,390 --> 00:00:04,620 OK you've reached essential number three which is understanding your Shopify count. 2 00:00:04,620 --> 00:00:11,520 Now my job here is to make you feel comfortable put you at ease if you like with Shopify particularly 3 00:00:11,520 --> 00:00:13,810 if you've never seen anything like this before. 4 00:00:13,830 --> 00:00:17,270 I fully understand it can be quite overwhelming. 5 00:00:17,430 --> 00:00:23,610 So by the end of this lecture what I want to achieve is that you feel very comfortable Shopify And of 6 00:00:23,610 --> 00:00:26,830 course excited about building out your business. 7 00:00:27,300 --> 00:00:31,650 So in the last lecture I left you looking at the screen now there's a couple of housekeeping points 8 00:00:31,650 --> 00:00:33,590 here which are very very important. 9 00:00:33,600 --> 00:00:38,050 First of all the password that you use when you set up your Shopify store. 10 00:00:38,250 --> 00:00:44,490 Please please note it down somewhere because you may need to log back into your Shopify system at some 11 00:00:44,580 --> 00:00:45,570 point. 12 00:00:45,570 --> 00:00:51,240 The second thing is please bookmark MS page so you can come back to easily at any time. 13 00:00:51,360 --> 00:00:56,010 Now before we get started looking at this whole menu structure and of course the store itself you probably 14 00:00:56,010 --> 00:01:02,310 notice this but nobody here this select a plan and you should also have received an email from Shopify 15 00:01:02,310 --> 00:01:07,900 with details about your account and within that there will be probably some mention of selecting a plan 16 00:01:07,980 --> 00:01:08,640 as well. 17 00:01:08,640 --> 00:01:13,500 Now I don't want you to worry about any of this at the moment OK just ignore this button. 18 00:01:13,500 --> 00:01:19,890 We have a 14 day free trial here to really explore the system and that's exactly what we're going to 19 00:01:19,890 --> 00:01:24,170 do OK so please take no notice of that for the time being. 20 00:01:24,420 --> 00:01:25,920 So let's get down to business now. 21 00:01:25,980 --> 00:01:31,970 The first thing I want you to do is to click on this little guy icon next to where it says on line store. 22 00:01:33,120 --> 00:01:34,140 And it will open up. 23 00:01:34,140 --> 00:01:36,400 Believe it or not your store right. 24 00:01:36,420 --> 00:01:40,530 It has actually set up a store without doing anything. 25 00:01:40,560 --> 00:01:42,010 All of this for free. 26 00:01:42,030 --> 00:01:42,730 OK. 27 00:01:42,750 --> 00:01:47,450 So it doesn't look great I admit but we have a lot of functionality already in place. 28 00:01:47,460 --> 00:01:50,120 First of all we got Tim's super deals up here. 29 00:01:50,340 --> 00:01:51,140 We've got a home. 30 00:01:51,180 --> 00:01:52,410 We've got a catalog. 31 00:01:52,410 --> 00:01:53,830 We've got the ability to search. 32 00:01:53,870 --> 00:01:55,290 You've got to check out. 33 00:01:55,290 --> 00:02:00,210 We got some semblance of a home page with the ability to add an image in some sort of text overlay as 34 00:02:00,210 --> 00:02:01,000 you can see. 35 00:02:01,140 --> 00:02:07,110 And as I scroll down you quickly get the idea of how well this is set up for e-commerce store owners. 36 00:02:07,110 --> 00:02:11,910 So we got a feature collection clearly we're going to be able to drop products into this whole thing. 37 00:02:11,920 --> 00:02:16,470 Now we've got various ways we can display the products and finishing up with some sort of slide at the 38 00:02:16,470 --> 00:02:17,200 bottom. 39 00:02:17,200 --> 00:02:22,250 Now all of this is highly customizable and we're going to be looking at this as we go through the course. 40 00:02:22,320 --> 00:02:27,090 But what's really really cool is for absolutely nothing in fact just a few clicks of the mouse. 41 00:02:27,180 --> 00:02:33,450 We have some store set up we have the bare bones if you like of our store. 42 00:02:33,510 --> 00:02:38,730 Now let's go back to what I call the admin system you'll hear me referring to this page sometimes as 43 00:02:38,730 --> 00:02:43,260 the atman system sometimes as the back end as we go through out the course. 44 00:02:43,320 --> 00:02:47,670 Now I just want to make an analogy for you so you really understand the difference between the backend 45 00:02:48,030 --> 00:02:50,720 and the store it's self. 46 00:02:50,760 --> 00:02:51,210 OK. 47 00:02:51,330 --> 00:02:56,220 So if you imagine a real store right when you walk into your shopping mall or you go into your local 48 00:02:56,220 --> 00:02:58,920 town you have that front window. 49 00:02:58,950 --> 00:03:03,060 OK that front window that displays all of the products and tempts you into the store. 50 00:03:03,330 --> 00:03:07,440 And when you're in that store you're walking around taking your time looking at products. 51 00:03:07,440 --> 00:03:09,980 Now that's very much the Front-End. 52 00:03:09,990 --> 00:03:10,310 OK. 53 00:03:10,320 --> 00:03:17,370 The web site itself that's what that presents it's presenting your store in the best possible manner. 54 00:03:17,430 --> 00:03:18,060 OK. 55 00:03:18,060 --> 00:03:23,150 Now this backend system is if you like the back end of the store. 56 00:03:23,250 --> 00:03:28,470 So let's just imagine there's somebody in the back room doing things like ordering the products themselves 57 00:03:28,470 --> 00:03:34,410 from suppliers pricing those products managing the customer accounts all that kind of stuff. 58 00:03:34,410 --> 00:03:36,470 Now that's very much the back end. 59 00:03:36,480 --> 00:03:37,080 OK. 60 00:03:37,110 --> 00:03:39,680 So if you are confused keep the analogy in mind. 61 00:03:39,690 --> 00:03:42,450 I really hope that helps you going forward. 62 00:03:43,110 --> 00:03:47,130 OK so let's delve a little bit more into this menu over here on the left hand side. 63 00:03:47,140 --> 00:03:49,320 Now we're on the home page currently. 64 00:03:49,320 --> 00:03:54,890 Now these next three things basically go together we've got the orders the products and the customers. 65 00:03:54,920 --> 00:03:57,450 Okay so obviously we're going to be setting up our store. 66 00:03:57,720 --> 00:04:02,580 We are going to load it up with products and you'll see how all of this comes into play as we go through 67 00:04:02,580 --> 00:04:03,590 the course. 68 00:04:03,780 --> 00:04:09,420 And then of course we're going to drive potential customers to the store where they are then going to 69 00:04:09,420 --> 00:04:10,470 make orders. 70 00:04:10,530 --> 00:04:16,730 So Shopify enables us to very very easily add products in all pointing click OK no technical knowledge. 71 00:04:16,770 --> 00:04:22,690 Don't worry about a thing here very easily add products into our store and modify them at any time. 72 00:04:22,770 --> 00:04:28,740 We can then very easily track and see the orders as they come in and ultimately they're building up 73 00:04:28,770 --> 00:04:32,000 our list of customers so I hope you can see that nice little grouping there. 74 00:04:32,010 --> 00:04:35,180 That's really for me the core of the business. 75 00:04:35,190 --> 00:04:37,880 Right now these next two are nice to have. 76 00:04:37,890 --> 00:04:42,480 No question but I'm not going to delve into them in massive detail in this course because they're not 77 00:04:42,660 --> 00:04:45,200 completely essential to you making money right. 78 00:04:45,250 --> 00:04:50,730 We've got Analytics which is basically enables us to see where customers come from around the world 79 00:04:50,730 --> 00:04:51,800 visiting our store. 80 00:04:51,960 --> 00:04:55,070 And we've got the ability to apply discount discount codes. 81 00:04:55,110 --> 00:04:59,670 I'm sure you're familiar with the concept of a coupon code to get a discount on a product that's where 82 00:04:59,670 --> 00:05:02,130 you can basically put that together. 83 00:05:02,210 --> 00:05:05,170 Now the next one on the list apps is important. 84 00:05:05,180 --> 00:05:11,340 OK now apps are very very powerful in fact if I just click on this you will see that we have various 85 00:05:11,430 --> 00:05:11,870 apps. 86 00:05:11,920 --> 00:05:14,190 OK we have an app store. 87 00:05:14,310 --> 00:05:19,440 So I just want to make another analogy at this point with your mobile phone for example if you've bought 88 00:05:19,500 --> 00:05:25,140 a smartphone you will know that it comes with some fairly basic functionality let's say just to keep 89 00:05:25,140 --> 00:05:25,810 things simple. 90 00:05:25,840 --> 00:05:28,470 Debojit make calls and perhaps and techs. 91 00:05:28,500 --> 00:05:32,640 So if you want to increase the function out of your phone for whatever reason let's say to get your 92 00:05:32,640 --> 00:05:38,850 local weather forecast you might want to download an app onto your phone in order to be able to do that. 93 00:05:38,850 --> 00:05:45,150 OK so you've increased the functionality of your phone with an app on Shopify has exactly that it has 94 00:05:45,150 --> 00:05:51,840 this app store with all kinds of amazing add ons that we can download that we can plug in to our store 95 00:05:52,080 --> 00:05:54,360 to massively increase its functionality. 96 00:05:54,360 --> 00:05:54,820 OK. 97 00:05:54,990 --> 00:05:56,110 So some of them are free. 98 00:05:56,130 --> 00:06:00,690 Some of them are paying and we're going to be delving into this aspect as we go through the course. 99 00:06:00,810 --> 00:06:03,040 So don't worry about it too much at the moment. 100 00:06:03,150 --> 00:06:11,970 Just know that we can massively increase the functionality of our basic store the moment with apps now 101 00:06:11,970 --> 00:06:17,700 this next section is the online store and this is where we going to manage the look and feel of our 102 00:06:17,700 --> 00:06:18,500 store itself. 103 00:06:18,500 --> 00:06:22,600 So if we just go back to it it's all about changing this stuff here. 104 00:06:22,620 --> 00:06:25,730 OK all the stuff that we were looking at just a few minutes ago. 105 00:06:25,800 --> 00:06:32,220 So what we can do here for example is with fiend's which is super important we are able to change very 106 00:06:32,220 --> 00:06:35,460 quickly the look and feel of our store you're going to see all this stuff later on. 107 00:06:35,460 --> 00:06:35,670 Right. 108 00:06:35,670 --> 00:06:40,130 So I just want to basically make you aware of it at this stage blog post. 109 00:06:40,140 --> 00:06:45,010 I won't get into because I have another course that talks about building a blog on Shopify but page 110 00:06:45,010 --> 00:06:48,860 is clearly we can add many pages to astore if we want to. 111 00:06:48,930 --> 00:06:54,360 And navigation is all about having a menu system that makes sense and I'm going to delve into all of 112 00:06:54,360 --> 00:06:56,040 this stuff with you now. 113 00:06:56,040 --> 00:07:01,350 Domains and preferences we will also be getting into but that's less to do with the actual overall look 114 00:07:01,350 --> 00:07:02,470 and feel of the store. 115 00:07:02,640 --> 00:07:06,890 But there are some very very important aspects that we are going to touch on going forward. 116 00:07:06,900 --> 00:07:10,650 Now the last thing right down the bottom here are our settings. 117 00:07:10,830 --> 00:07:15,980 Now if we click on this you see a whole load of icons like we used to get overwhelmed. 118 00:07:15,980 --> 00:07:17,540 At this stage it's not necessary. 119 00:07:17,580 --> 00:07:20,300 I will introduce each one of these at the appropriate time. 120 00:07:20,430 --> 00:07:25,650 So at this stage or just when you go to general because this is where I said and if you remember you 121 00:07:25,650 --> 00:07:27,290 can change stuff later on. 122 00:07:27,290 --> 00:07:30,150 OK so you remember I called mine Tim's super deals. 123 00:07:30,150 --> 00:07:34,730 If you want to change that name at this stage then you can that's where you come to do this. 124 00:07:34,740 --> 00:07:35,190 OK. 125 00:07:35,430 --> 00:07:37,210 You can change your e-mail. 126 00:07:37,230 --> 00:07:38,660 We have the store address again. 127 00:07:38,670 --> 00:07:40,160 Remember I said you could modify that. 128 00:07:40,160 --> 00:07:43,000 Well that's where you would do it right in here OK. 129 00:07:43,170 --> 00:07:47,340 The other thing that is important is depending on where you are around the world it should have already 130 00:07:47,340 --> 00:07:49,180 selected it by default. 131 00:07:49,260 --> 00:07:55,650 I'm in France so it's basically my time zone and my various metric systems and kilogrammes etc set it 132 00:07:55,650 --> 00:07:56,550 to Euros. 133 00:07:56,550 --> 00:08:02,830 Just check this and make sure that that all makes sense wherever you happen to be doing this course. 134 00:08:03,090 --> 00:08:04,000 OK so that's it. 135 00:08:04,020 --> 00:08:07,480 That's a helicopter view of Shopify itself. 136 00:08:07,590 --> 00:08:10,550 So as I said in the beginning my mission was to put you at ease. 137 00:08:10,560 --> 00:08:12,990 I really really hope I've done that. 138 00:08:12,990 --> 00:08:15,170 Please don't worry about the detail. 139 00:08:15,180 --> 00:08:17,160 OK we're going to get into the detail. 140 00:08:17,250 --> 00:08:19,030 I just want you to feel comfortable. 141 00:08:19,020 --> 00:08:20,910 You know this is all point and click. 142 00:08:20,910 --> 00:08:22,400 You cannot break this. 143 00:08:22,410 --> 00:08:27,660 In fact I would encourage you to click around with your Shopify store now mess about a bit. 144 00:08:27,660 --> 00:08:32,580 Not too much because I want to show used up as we go on but please just click around and it gets dark 145 00:08:32,610 --> 00:08:35,830 and very very comfortable in no time at all. 15163