Original subtitles

'Previously on Undercover Billionaire...'

(THUDDING) Are you (BLEEP) kidding me?

'The challenge to build a million dollar business heats up.

'In Pueblo.' Damn it! They're moving forward with a different group.

'After his real estate deal went up in smoke,

Grant Cardone bounced back.' I'll do my deal with you. Better.

'In Fresno.' Please don't kill him.

'Elaine Culotti broke ground on major construction.'

They won't go underneath? They need to. That was the whole point.

'But hits some big-time potholes.

In Tacoma.' We're willing to offer 25K investment

for 25% of the business.

I'm not willing to do such a large equity stake.

'Monique Idlett set out to prove her company's true worth.'

It doesn't work. 'But was derailed.'

Can we cut for a second? 'With five weeks to go,

the pressure is on to make it to a million dollars.'

Is the American dream still alive?

I'm Glenn Stearns. To prove it, last year, I made a bet

that I could go undercover, build a million dollar business in 90 days.

I'm too old. I have to go to the hospital.

It was the hardest thing I've ever done in my life. Woo! Whoa!

Three successful entrepreneurs are stepping forward

to take on the same challenge. To keep things fair,

they're going undercover in cities they've never been to

with only a hundred dollars, a cell phone with no contacts,

and an old truck. All they'll have

are the business principles they used to become successful.

At the end of 90 days,

all three businesses will be independently evaluated.

If it's a penny short, I'll put in a million dollars.

Win or lose, the people who get me there will be rewarded.

But they don't know it. In three different American cities

with millions of dollars on the line, these trailblazers

will try and prove the American dream is still alive.

It doesn't work. It doesn't work.

That's frustrating. This is what I wanted to do, huh?

I wanted to make damn juice shots for the world.

I have to make 200 juice shots but my juicer isn't working.

(PHONE RINGS)

Oh, baby Jesus! I can't, not right now.

Wait, no.

There we go. There we go!

Oh! Thank God!

Finally, the juicer is juicing and I'm back on track.

Tomorrow is a huge day for Rooted.

It's the Bite of Black Business event and it's the first time

that I'm selling to the public.

It's going to be a long night tonight. (LAUGHS)

There's so much riding on the event tomorrow

and it really is the first time that people in Tacoma

get a good understanding of what Rooted is all about.

We'll see how I feel by shot 100.

It's really important that I sell a ton of our shots,

so I can further prove that Rooted is a real viable business

and start infusing my startup with another round of funding

from some more potential new investors.

I'm trying to make this initial seed money go the full distance.

And so far, I've spent it on produce, juicer, bottles, labels,

merch, art supplies, and the entire setup for our pop-up tomorrow.

And I have an investor who is volunteering

and he has set up some volunteers.

I'll tell you what, I have a better appreciation

for people who make food items.

This is why I do need to get into a commercial kitchen though.

One, two, three, four, five, six, seven, eight, nine, ten,

11, 12, 13, 14, 15.

15 down and 185 more to go.

I am pulling an all-nighter.

This is heavy. So now I'm heading to Toolbox to pick up furniture

and panels for my pop-up.

Black girl magic. Bam!

Good morning. And in my case, good day because I have...

Right. At some point, I'll say goodnight. (LAUGHS)

What can I grab, Sloan? Nothing.

I'm so grateful to Aaron, the owner of Toolbox,

because he's loaning me the backdrop and furniture

that I need to make my pop-up amazing. Does this need to go in?

Thank you so much. You got it. All right. Keep it going.

OK, I'm gonna go to the park now.

Oh, God! Please let today go well.

(SIGHS) I'm really exhausted.

I didn't get a whole lot of sleep last night

because of this homeless person that, you know,

was really having a hard time last night.

There was way too much noise below my window.

In Fresno, it's very interesting and beautiful

and really where I wanna be. The issue here

is that there's, you know, really big problems with homelessness,

and mess, and dirt, and trash. It's almost unbearable.

Despite some minor disasters like Chris's crew

screwing up with the deli cases not fitting,

I've got renovations going on at Shep's Club full speed ahead.

The grocery store and the to-go bar are only 10% done.

They're painted and they're cleaned up but that's it.

The hotel has 24 rooms and it's about 30% done.

The deli cases and the sandwich stations are actually on site.

I would say that we are probably 50% finished.

The new coffee shop, while it's only 5% done,

is going to move along a lot quicker than the inside of Sheps

because it's on its own. It's a separate space,

so workers aren't tripping over one another. OK. Can I get my trash?

Wait. What happened?

Who did?

So you put the garbage out and they lit the trash can on fire?

What the heck? No, this is not OK.

Did someone call the police? I don't know.

Someone decided to light the garbage can on fire

at the back of the building with tenants in it.

And I think that they could've burned the damn building down.

I'm really bummed out right now.

Although I am happy that we didn't get burnt to a crisp.

I'm happy about that. Would you mind calling me back, please?

Just as important as everything else,

is figuring out a way to clean up the area around the inn.

If I can't get this area cleaned up, I'm gonna run the risk

of people not just wanting to not invest in the area,

but no one's gonna wanna invest in Shepherd's Inn.

And that'll ruin my plans of getting a million-dollar business.

No one else sees the value of this area and the potential, but I do.

It's really rough around the edges, but it's ripe for redevelopment.

(SIGHS) Gosh!

Hell's bells as they say.

If I could just get this place cleaned up,

it would be a game changer.

My goals right now are to ramp up renovations

and hire someone to run the coffee shop traunch.

Then I'm gonna clean this neighbourhood up

and change the (BLEEP) game. I'm so frustrated!

Let's get our game on. I don't do this in my house.

I wake up, I eat, get dressed, and I drive into an office.

I just lost a massive real estate deal. That deal by itself

could've achieved the evaluation I needed.

But never depend on one thing for anything.

I signed my first promo client as a backdoor.

I'm gonna put every bit of my energy now into that backdoor

and grow this promotion company into a multi-million dollar business.

But first... I don't know how to start this thing.

..I have to earn my keep at this house.

What turns this (BLEEP) thing on?

Goddamn it! (LAUGHS)

When you got people doing (BLEEP) for you,

you quit knowing how to do (BLEEP).

I haven't cut grass since I was 14, 15 years old.

OK.

(ENGINE STARTS)

Now I have to get to work.

Hey, guys. How's it going? How's it going?

It's time to meet with the promo team, Mia, Paige, Meridyth.

They're in the SNAP's news payroll

but they're gonna be taking a lot more work than they bargained for.

They're gonna have to service our promo clients.

These are $120,000 a year clients, they're gonna expect a lot.

Hopefully, we can turn up the heat in Pueblo.

We turn the coal to gold.

I'm just finishing a call, then I'll show you guys what we're gonna do.

We're gonna go outside if y'all don't mind. Yeah.

We signed our first client

for the marketing company Advantage Home Markets,

but I have to treat Matt's company SNAP and Snooze as a client too.

We need to start by making content

that gets every warm body that walks into SNAP Fitness in shape

but then sleeping on a Snooze mattress every night.

It's a really nice backyard. It is.

This video content team, today, I need to solidify their trust

and get them editing some video. OK, guys. Thanks for coming out.

Matt hit me this morning said you guys had something,

that you were gonna blow my mind.

Meeting Louis in his house was a little bit strange for us,

because we still don't know his background,

what he does, who he is. And Matt wasn't there as well,

so just the three of us were going to this guy on Corona Street.

Where do you guys live? In different places now

because they left me. Oh, OK. OK.

I was an RA over at the campus, so they just moved in to my apartment.

OK. Over by TSEP. I was a little skeptical about who this guy was

and where he had come from. Like, "Oh, he's from LA."

All this, like, top notch stuff. I'm, like, OK.

So this is what I'd like to do today. I'll just cut...

I wanna do is four videos a month for Matt's Snap and Snooze business.

This is pretty easy. But when we start to scale it out

to 10 or 15 or 20 businesses, that'd be 80 videos a month.

So imagine if we got 20 companies to do just the video content.

Mm-hm. Just hear my ideas out, OK? OK.

I'm talking business now, how to build a business

that we could scale out

that you could be a part of from the ground floor.

Mm-hm. Interesting.

OK. We need a team. I mean, I want a team.

Right. Mm-hm. Cos I can't do this without you guys.

Like I don't know, you know. I wish I had the Myers-Briggs Test

in front of me to categorise Louis, but he's definitely an entrepreneur.

You can tell he's got that entrepreneurial spirit.

I know my weaknesses and I just lean on the other thing

and the thing I wanna do with you guys,

find out what you're good at and just, like,

throw wood on top of whatever your super power is.

I don't really... Because of my age probably,

I don't really have any understanding of graphics, logos.

I get frustrated pretty easily, so it's like...

I can't do this by myself. Can I ask you a question? Yeah.

What is your why then with doing this? Like why do you...

Why do you wanna do it?

It's very selfish.

OK, I gotta take care of my family. I'm 52 years old.

I'm restarting my life basically. I love a good midlife crisis.

(LAUGHTER) Um...is it a crisis?

I just wanna take care of my family.

And I think... I think that translates in Pueblo.

Mm-hm. Yeah. Really. Definitely.

I'm slowly learning more about Louis

and I'm, like, still not sure if I trust him entirely,

but I do believe that his idea is good. I need it to be noisy.

It's gotta be noisy. Like, to break through today,

somebody's gotta either take their clothes off, wreck a car,

shoot somebody, burn a statue down.

Something's gotta happen cos you're breaking through so much noise.

OK. OK, yeah, I get your point. I need...

It's good. It's good they do that cos it stays in your brain.

It stays in the brain. OK. (LAUGHS)

I know these women will make some incredible content,

but that's the easy part. I can tell they're suspect of me,

they don't trust me. So I'm gonna have to find somebody

to lead the team, a real leader, a real manager.

I'm in a hurry and I can't tell 'em why.

Look, I gotta do seven figures in 90 days. That's (BLEEP).

Seven figures in 90 (BLEEP) days.

This was great. You guys feel good about making some SNAP videos? Yeah.

How about a hand in, huh? Pueblo goes up. Woo! Woo!

(LAUGHS) We gotta come up with a better line, but we will. Yeah.

Right now, I'm running on pure adrenaline.

And definitely a fair amount of caffeine. (LAUGHS)

Well, what we definitely need to do

is get the red part out and get this stuff on it at a minimum.

OK. That's what we can do. Let's do that.

I cannot wait to get all set up

and make my introduction to Rooted to Tacoma.

And more than that, my potential investor Don Yun

has promised to stop by today. So this is definitely my chance

to prove that Rooted is worth more than he initially calculated.

There we go. You know how to do it.

Sloan is absolutely amazing.

She recruited some help from her friends, Samantha and Peter.

And Towana has sent her two children RJ and Aleya

to support and help out today.

This is gonna be so cute. OK, now we're gonna set up.

Yup. There we go. Oh, there we go!

Ooh, this is heavy. The panels are supposed to be in the back. Mm-hm.

I love it. Perfect. Excuse me.

Oh, look at the sign. This is about putting Rooted on the map.

It's perfect. Thank you, John.

So we're gonna put cardboard in and the juice shots in here. Awesome.

I have been going nonstop since yesterday,

but my popup is all set up. Oh, this is so cool.

And Rooted is finally open for business. Yes!

OK. How are you?

Hello. How you doing today?

How are you doing today? Great.

Oh, you made me think you was to come get some shots.

You was putting up your umbrella. Shot, shot, shot, shot, shot!

The healthy ones though. The first sale is usually the hardest

and I know that once we get that, things will start rolling.

But right now, we have to just get that first one.

You gotta get a shot! Come on!

You don't even have to drink it now. You can save it for later. (LAUGHS)

You can't keep walking by here not buying no juice shot, girl.

Hello, how are you?

OK. So this one is apple, mint, ginger.

You know what, I would go with either the blueberry watermelon...

I mean, they're all good but...

Well, you're gonna taste it's ginger and there is a shot,

so it's meant to like, you know, but sea moss is tasteless.

So you're not gonna taste that. I'm gonna try the blueberry watermelon.

OK. Let me get one for you, babe.

We got our first sale! We got our first sale!

I'm so happy right now.

Thank you. You gotta shake it.

I will. OK, babe.

My first sale for Rooted.

Ahhh! I'm so excited, my first sale.

Yeah, so this one is apple, mint, ginger.

They all have ginger and sea moss in it.

Before you take them, just shake them. OK. Thank you. You're welcome.

In 90 minutes, we have already sold 75 shots.

So Rooted is on track to sell out for today.

And at five dollars per shot, if we can sell all 200 that were made,

we will recoup $1,000.

But this isn't about making money,

as much as it is about

getting healthier options out to the community.

I have to show Don Yun that I'm onto something really big here,

if and when he shows up today. (INDISTINCT)

Monique, this is my friend that I was telling you. He's the music man.

Oh, yeah. What's up? How are you?

I mentioned to my friend Jessica from the Courthouse Square

that I was looking for someone to produce a jingle for my reimagined ice cream truck.

What I'm doing is, I wanna reimagine ice cream trucks.

OK. And instead of the stuff that's not good for us,

especially since most of our communities have food deserts.

So the same way that kids hear that sonic sound of the ice cream truck,

I wanna create a song.

It is super historical. I wanna mimic it but in a new 2020 cool way.

Give business a sound.

Adding the element of music to a brand,

it helps to create an emotional connection.

Before I started Reign Ventures, I was the CEO of Mosley Music Group

and helped to build it into a major player in the music industry.

I'm not trying to reinvent the wheel here,

but I am just trying to reimagine it.

And so now, I just need the right song

and the right person to help me produce it.

Yeah, I can AirDrop you. OK.

Thank you. I appreciate that. They're $5, they're all good.

They're all ones that I personally love.

The watermelon?

OK. You both want a apple? Yeah. Yeah.

OK. So 30. Yeah. Thank you.

I'm feeling at home right now. I will be able to give Quinton

direction and feedback on the song that we're creating together.

I'm super excited that we have connected.

And these new relationships are going to be key

in every single facet of my business.

We just sold out of blueberry. We have shots, shots, shots, shots!

A healthy shot. (LAUGHTER)

I hope Don shows up soon or we are going to be sold out.

What flavoor do you guys wanna try?

How's it going? Good. (LAUGHS)

Are you gonna be in this meeting? I'm excited for you guys to meet.

Now Shep's Club is gonna have a coffee shop,

I've gotta find someone to run it.

She is a ray of sunshine. Chris gave me a name

of a gal by the name of Kayleen. She used to work at Shepherd's Inn.

She was a bartender and apparently has coffee shop experience.

Are you working? I'm looking for someone to run the coffee shop.

I'm on unemployment and I'm just cleaning houses.

Are you a really good cleaner? Yes.

I do an eco-friendly cleaning service.

I use all natural products and I make a lot of my own.

Where was the Landmark Restaurant? It was in Tower District.

And I spent a good 10 years there.

Daytime bartender and then Saturday nights.

That was right after my coffee shop. I worked in coffee for ten years.

Wait. Are you down with being back in coffee again?

Yeah. I'm kind of done with booze right now to be honest with you.

Yeah. I have a four-year-old at home and the late nights

weren't working out well for me.

Right. It wore me out. Right.

So, there was not a plan to put a separate coffee shop in

until not very long ago. Cool.

Upstairs are 24 rooms. So we're going to create a hotel up there.

We're in the middle of doing that. Got it.

So while we're getting the coffee shop ready,

we could plug and play you into something

that's really helpful to us.

And that's run the cleaning team and create a room done, close the door.

Room done. I can do that. Yeah.

So the next big layer on top of that

is everybody that's involved here is on sweat equity, OK?

There's no money.

The money's later. So...being unemployed is helpful in that,

you know, any money is good, but I'm not going to be able

to fill that void immediately. We've had a lot of people

that have put a lot of tears into the first half of this.

You've got a lot of squats to do

before you get to ski on the ski team.

We've got a lot of work to do before I can say,

"She's our plug and play."

All I can say is this, if we start making money, which we will,

then you're going to start making money. Do you wanna give it a try?

I can do that for you. Yeah? Yeah.

I hear that it's gonna be, sort of, thinking on my feet,

doing what you need to do until we figure out the coffee shop.

It's fine. We're a good bunch. I'm up for an adventure. Yeah.

I have never worked for someone without pay.

I'm going to work for Elaine here

because I can see her potential in making something great.

And sometimes you have to sacrifice to find a great opportunity.

So when could you start? Could you come tomorrow morning? Yeah.

We'll just start on one room upstairs and I'll just be... OK.

Now that I've got my team complete

and my last tranche has a manager assigned to it,

all 11,000 square feet of Shep's Club

is completely and totally maximised.

If I don't add anything else renovations will go a lot faster

and then we can actually open the new and improved Shep's Club.

Be here at 11:00, 11:30 tomorrow. Yeah. OK. Perfect. Oh, my gosh.

Thank you so much. I'm so pleasantly surprised. (LAUGHS)

I just gotta get busy, dude. I gotta get busy. I gotta pour it on.

Igotta (BLEEP) hit the (BLEEP).

What every business owner seems to miss

is that the most important part of a business is marketing.

The second most important part is sales.

Once you get people calling the company

somebody's gotta answer that phone.

You have to have systems for follow up, they don't have that.

The Holy Grail of business is the follow up.

Consistency and follow up is the key. So I'm building scripts

to ensure each of our employees say the same thing every time.

"How much are your memberships? I can't tell you, you gotta come in."

I'm, like (BLEEP), "Thank you for calling SNAP.

What can I get your information on?" That's how the call should be.

If I call SNAP right now, watch this call.

"Thank you for calling SNAP. How can I help you?"

Hey (BLEEP)! How much are your memberships?

"So, um, what I suggest is...come in so we can get you on a tour,

show you around, see if, you know, it's gonna be a good fit for you."

Yeah. "And depending on what you're looking for,

the memberships are between... We have a variety of memberships."

OK, thank you. It's terrible. (BLEEP) terrible, dude.

It's terrible. He doesn't have my name, doesn't have my number,

doesn't know what I want. That is not the way to handle a phone call.

The way to handle that is, "What can I get you information on?

What are your memberships? I'll text you three membership right now.

What number can I text it to?" Now I get a piece of data, mobile phone,

most valuable piece of data. "How do you spell your last name?

I built these scripts this morning already.

Exactly the script I just went over with you, I built out for them.

Nothing about, "Oh, hope you're having a good day.

My name is Bobby." None of that.

He thinks I care about what his name is or what his mama named him?

I don't care about his name, I care about me. What do I want?

Look this may sound harsh, but the fact is you only get a few seconds

on the phone to position yourself to close a sale.

I made millions of dollars teaching people how to do this

and I made millions more doing it myself. I breathe this (BLEEP).

Look while I finalise the scripts, the promo team

of Meridyth, Mia and Paige are in SNAP cranking out content.

The promo spots will be a key component

to what we offer for our clients.

And I trust my team to make this slick, fast, flashy, and punchy.

We're gonna go shoot some videos for SNAP. You ready?

Yeah, I'm ready. Sweet.

(LAUGHS) Is that really as fast as you can go?

There we go! Look at that!

Guys, I'm gonna let you know how you can save over $240 a year

and bring in someone for free every time you come in.

So, I'm gonna introduce our lifestyle package,

$50 off this week only, take advantage of it.

(LAUGHTER)

Hey. Hello. How you doing?

Good. How are you doing? The purpose of the promo

is to create attention for the company,

but I need a leader to help me execute,

and that's why I'm meeting with Jes.

I think she might be that person. The reason I wanna talk to you today

is cos you're an exceptional person. Thank you.

And I don't know whether... You're a single mom? Mm-hm. Yeah.

Maybe cos you're a single mom, I was raised by a single mother,

and she would've done anything for us. Mm-hm.

You got a great personality. So what I wanna talk to you about

is if you have interest in running a team. Absolutely.

I know I can lead people and I can coach them and I can pump them up.

And I feel like... I know I have a lot to offer.

I don't wanna be average and I'm not willing...

to pass that down to my kids.

Uh-huh. Something that can make my life better

is finding an opportunity... to where I can balance work and home

and make enough money... Make more than enough money

at work to where when I'm home, I'm home.

So we need a manager. OK. I'm on this board right here.

We need a manager. I'm working on scripts.

She's just got a grit, drive.

You don't learn that at school, you learn that in life.

Somebody has to manage the activity, oversee these calls.

To me, the call is more valuable than the walk-in.

I wanna get the training consistent. I love that idea.

I'm not really looking for a manager, I'm looking for a killer.

I'm looking for somebody who can get stuff done,

somebody who can make sure that when we put a plan in place,

they followed up and make sure we get that plan.

I don't need smart people, I need people that execute.

More than a manager, I need somebody to make sure

when we say A is going to become B, that we achieve B, period.

End of story. I don't need the best plan, I need the plan executed.

I need a bad plan executed to great results.

And that's what I'm looking for in a great manager,

executor, team leader.

So what I wanna talk to you about is the consistency

and that we have a system in place.

The business principle here is identify the killers.

The killers are the people that actually achieve the dream.

They get the target, achieve it, and bring it home, bag it,

so we can eat it. You gotta go for the kill.

There's too many managers out there.

People managing what? What are you managing?

Manager, managing, ain't no money in managing, the money is in the kill.

The money is in the bag. You gotta go grab the bag.

Grab the target, bring it home so we can share it, we can eat it,

we can live, and then we can continue our dream.

Eat what you kill and that's how you dream big.

What's wrong with Pueblo? If there's anything wrong,

what is it? I think it's lack of knowing your self-worth.

If you don't know your self-worth, then you have no clue

what your potential is, and you have no goals.

Where did you get this? Where did you get your sense of self-worth?

My dad pushed me really hard in school and he was really motivating.

And then he passed away when I was 13. After he passed away,

I just made excuses, "I can't do that cos I'm a single mom."

Or, "I can't do that because I'm a stay-at-home mom." Blah, blah, blah.

So finally I'm just like, "I'm done."

Done making excuses? I'm done.

Cos then I'm gonna teach my kids to make excuses,

and I'm not OK with that. So many things that I connect with her,

she lost her dad when she was 13, I lost my dad when I was 10.

I have my reason to stay now, she could turn her whole life around.

I'm sorry. You know, I'm like, "I'm over it."

I want to raise them and give them more than what I'm doing,

so I wanna be able to succeed on my own and I don't have support

or backup. And my kids deserve to see that, like,

good guys don't have to finish last. Yeah. And I'm the good guy.

I am a single mother of three beautiful little kiddos.

They are... the best motivation in the world.

I think the hardest part is just wanting to be better

and not knowing how.

How much money are you making right now?

Um...it seems like $300 a week from SNAP probably.

If you fix this, I promise you,

if you help me make this company successful,

you'll make more money than you ever dreamed of, OK? I promise you.

Awesome. So if you've been becoming aware that you're responsible...

I am responsible. That's why all this

is popping up in your universe right now. So...

I agree. And then we're gonna build a company around Pueblo

where we duplicate this

and you could make a lot of money for those three kids.

So what do you wanna do? I wanna make money

and I wanna make this work. Going in there, I got to see somebody

who has faith in me, putting me in charge of a few different things

and, um, putting some systems into place

so we can expand, and grow, and succeed.

OK, get outta here. Thank you so much. Awesome.

Finally...

Finally, somebody talking money,

somebody talking my language in this town.

I got Jes on board as the manager, great for the promo company,

I hope she doesn't let me down and if we scale it right,

we'll get to the million dollar valuation, I'm telling you.

But even more than that, this time next year, I wanna see Jes

making five or ten times what she's making right now.

You follow me from the basement, I'll take you to the top.

Four shots, that'll be $20, please, ma'am. All right.

All right. Yes, ma'am. Would you prefer card or cash?

Uh, cash is always good. OK.

I'm always thinking about marketing stuff, this is about branding.

It's so exciting that we're finally

getting the Rooted name out here

and seeing the people really responding to it.

Proof of concept baby. Hi, Don!

This is so great. Don, one of my potential investors showed up.

And a few days ago, he and his partner Michael

offered me $25,000 for a 25% stake in the company,

but even though I want the capital to grow the company,

I think that that is a big under evaluation of Rooted.

So I'm glad that he's here today to see Rooted rocking it

and he has a chance to reconsider his initial offer.

Oh, nice to meet you. Thank you. Sorry, we've been selling out.

That's great. And we're just selling T-shirts. (LAUGHS)

That's awesome.

Thank you. I love it. It's so cute. Thank you.

Thank you. My favorite thing about the booth was the "sold out" sign.

That was fantastic. And in some ways it's kind of shouldn't experiment,

number one to see, you know, if you're out there in the real world,

is there a real market for this?

Are people gonna be interested? It made me feel like,

"OK, I can see this happening." I could see a website,

I could see a feeling that it creates for consumers.

I thought it was fantastic.

She's been impressive right from the start.

(LAUGHTER) I'm really proud of what we did out here today.

We sold 179 shots. And, most importantly,

we had an amazing response to our Rooted brand experience.

This concept is super dope. It's amazing what things can happen

when you come together and do it.

This was the best day, like, unbelievable.

I have big plans for this company, I'm telling you.

This is about putting Rooted on the map.

Jen...can you make that thing work?

Shepherd's Inn needs to be renovated both on the inside and the outside.

The whole neighborhood needs to be cleaned up.

In order for anything to happen, I need help from the city,

asking the city to help me clean this place up is imperative.

I'm trying but... But no internet, right?

We can't do a Zoom call here? When Jeaneen and I were talking,

she told me of the city initiative called Keep Fresno Beautiful.

The concept is you clean up trash

in your neighbourhood all around downtown Fresno.

I really want Shep's Club involved in some of these civic events.

So we're gonna have a call with the Mayor that Jeaneen has set up.

It say it's connected but...

What if we go upstairs? Of course, I wake up in the morning

and there's no Internet, it's broken.

I'm out of hotspot. I've got a call with the mayor in 20 minutes,

20 minutes! Do not (BLEEP) up the call over this,

I'm gonna get in my car and go some place.

I need a place with Wi-Fi. I have a call with the Mayor,

I was wondering if you could help. "Yeah, I think so."

I reached out to the attorneys who are next door to Shepherd's Inn.

Come on, Jentri, get your (BLEEP)! I'm not missing the call.

Begging if I could use their conference room

to have my mayor Wi-Fi call and they said yes to me.

Thank God, otherwise I would've blown my meeting with the Mayor.

Hi Mark. "Hi, how are you?"

I'm really good actually. Hi, Mayor Brand. "Hi, Elaine."

The reason to meet with the Mayor is he's the top person in the city,

and if he agrees with you and wants to help you, right,

then he's gonna encourage other people to help you.

So I rolled into town and, um, I took over the Shepherd's Inn.

Um...I don't know if takeover's the right word,

I think it's more like I've decided to help Russell, um, long term.

What's hurting us is the obvious problems that a town would suffer

if it was closed, which is homelessness, right,

and cleanliness. So I'm working on it,

but it's insurmountable how much work there is to do,

so I'm trying to concentrate on Shepherd's Inn.

And, um, what you could help me with is to see

if we can get a street cleaner by

once in a while to clean up the trash.

Copy me as well. Right on. And then we'll make sure we start

figuring out how do we take care of those issues for you.

Why don't you send me an email on what you need and I'll help you?

Oh, my God! Jeaneen told me all about that and we

definitely wanna sponsor one of the events here.

It's very important to me that we, you know, bring it,

we really like contribute and we show the people of Fresno

really will step up. I'll reach out tomorrow morning.

Sounds good. Uh, after the clean-up event.

Mayor Brand, it was really lovely to meet you

on one of these crazy Zoom calls.

Red carpet, not red tape.

You don't wanna get bogged down in the bureaucracy.

Anytime you wanna start a business,

you need local government to work with you,

It's very important that you work with the city

to get the permits you need to do any of that.

Do something for the city and they will do something for you.

And if you don't have a relationship,

expect red tape instead of red carpet.

Thank you. Good bye. Bye. Goodbye. Bye.

Ba-da-bum-bum! (LAUGHS)

Jentri, I just got us a ton of work to do.

Rooted's launch at Bite of Black Business was amazing,

Don and Michael are considering a new offer to invest in the company.

While they're doing their due diligence,

Rooted has to continue to push forward.

Good to see you. Good to see you too.

I've been in the music all my life, I grew up in church,

I played the drums, you know, at a early age, um,

but as an actual producer, probably the last 15 years

when I started taking it serious.

Have you been able to put thought into what I was talking about?

I just need probably some more detailed information.

The company is supposed to be like super inviting,

Um, a company that has a conscience, that cares,

and is concerned about the community.

What I'm doing is reimagining ice cream trucks

and I'm gonna create a mobile franchise for it. OK.

My first thought was what it did to me as a kid, like when I heard that,

I knew I was gonna try to get my mom to give me a dollar,

or 50 cents, or whatever the cost was, to get something off the truck.

Aapparently, that ice cream truck sound... Mm-hm.

..is actually something that came from white supremacy.

Really? Yes. The original ice cream truck jingle Turkey In The Straw

has a really disgusting racist past. The old lyrics

just aren't worth repeating. But now knowing the history of the song,

I say we just do a new one. Yeah.

There's history behind the original ice cream truck song that's racist,

so kind of doing some more details behind that to figure out,

"How did this all come about to get to the history on that?"

And how could we spin this to make it, you know, our own,

to put a positive spin on what, you know, on what we're doing.

I have a good ear, I don't...heavy, I like layered sounds.

OK. I don't like hollow,

where it leaves a lot of room for interpretation.

Yep. Yeah. An emotional experience.

That's what I really fall in love with. I didn't even realise that

you were across the street. Yeah. That's so crazy.

Can I see your studio? For sure, yeah. OK.

I'm so excited.

Dope! Yeah, this is where it all goes down? Yeah.

Yeah, I'm excited. I get projects all the time, but not all of them

I'm equally excited about, but when you got something like this,

that's kind of... When I think of Rooted,

I think of the family tree and that's why

this is so important to me, like, the roots of something.

It's gonna be a theme song for Rooted.

I'll give a couple different, I guess, versions,

so that way you can hear, you know, what the possibilities are. OK.

From that point, once we have our baseline, if you will,

it's just a matter of adding or taking away to really customise it.

What's your fee?

Um, like I don't have to make money off of music,

because of everything else. So I like to get involved with projects

and work with people within their budget. Oh, thank you.

That means a lot. I'm so grateful Quinton's going to give me a deal.

And when this is over and I can reveal who I really am,

I will absolutely make sure that he's rewarded properly.

If you could send over like what your schedule will be. OK.

I'm looking for it like sooner than later.

Yeah, that's what I realised. I'm counting on Quinton

to crush it with this song. The sooner I get our Rooted truck

on the road and generating some revenue,

the closer I will be to a million dollar evaluation,

and, more importantly, a self-sustaining business model.

You have a good one. You too. We'll talk soon.

We have to be rock solid on the day

of the event, like no questions asked.

Hey. Hi. What's happening? How's it going?

It's going good. So hey, we're in the thick of just making sure

that the day of the event just goes off without a hitch.

After the call with the Mayor, Jentri met with the team

and they've come up with a new spin

on the Mayor's event, Keep Fresno Beautiful.

We are gonna do a bag of trash for a bag of lunch.

When the volunteers show up to pick up trash,

we're going to give them a free bag of lunch.

Even though it's expensive, it's great for Shep's

cos we get to practice, but, more importantly,

we're giving something back and it's shining a light

on picking up trash downtown, which ultimately helps us.

OK, so we have one week till the event, all right?

And we have to get the sandwich station installed,

get the banners, print the stuff that's gonna go on the easels.

Because the event takes time and planning,

it takes time and money away from the renovations,

but it is so important as an investment in the community.

And this is the first time Annie

was going to sample the food coming out of Shep's Club.

The food has to be amazing. We're probably not

gonna get to T-shirts and uniforms, we're just gonna wear what?

We're gonna try to get the T-shirts. We're gonna get

the printed T-shirts for the clean-up event.

Got it. OK. Because Keep Fresno Beautiful is a city event

and we are tying into it with our bag of lunch for the bag of trash,

we need Jeaneen on board. She's so coordinated with the city,

she knows exactly what to do. I consider her a team member

even though she's not available full time.

We are one week away from... Actually we will be done today.

So we're just... We don't even have a week.

Under a week of hosting our first event. This is...

We're hosting it, like, I would love to say keep...

Are you looking for more people?

Yeah. I would love to say that... Because it's us.

Yeah. I would love to go find the people at Keep Fresno Beautiful,

but no, the Shepherd's Inn is hosting this event.

The place is a mess. Keep... Fresno... Beautiful.

That's right. Yes. You're adjourned.

Thank you, thank you. Wonderful week. Lot's done!

Tomorrow's Sunday. Everyone's working.

Everybody. Yeah. There's no days off.

All right. All right.- Thank you so much. Awesome.

I wanna see this. I'm excited.

This is gonna do a billion dollars ths year?

$700,000,000 up. If you look at their Facebook,

they've got seven likes on their last page. Not a lot going on.

Look, I got one business owner, what if he falls apart?

I'm about as close to a million dollar evaluation

as Pueblo is to Miami.

But Matt has set up meetings with companies that he knows in town.

We're gonna go pitch. A local maker of modular homes,

this guy's got sales in the hundreds of millions.

This is the ripe opportunity for us to score a client.

Tired? Fired up?

Both. Oh, (BLEEP). I forgot my mask.

I hate to cover a pretty face like this.

Ron, Louis. How are you doing?

Hi, nice to meet you. Louis Curtis.

Oh, wow. So, what we do is we take shipping containers

and we turn them into affordable housing.

It looks like a house. Wow! So, what's this rig gonna sell for?

About 85. 85 grand? 85 grand for all of this.

Yeah. What your doing,

we could blow that up as a Pueblo story.

Right. Solving the affordable problem in Pueblo, Boise,

and around America. How can we help you?

There's a lot of different things we can do.

Is there anything you feel you need help with

in marketing or a production?

I can go through the different things we got. Tell him your story.

Part of me is exactly the opposite.

Maybe, we need to stop telling a story for a little bit,

so that we can, you know, just go ahead and make some other stuff.

So, you know... So, you can't deliver what you're selling now?

These guys have too much business, good for them, bad for me.

They're poor candidates for marketing and promotions,

I told Matt this. Another swing, another miss.

I think we're gonna be fine.

This is the mistake startup companies make

when they go out into a market.

"I'm gonna go after the biggest." The biggest are not gonna buy first.

I've had Mike say no, we've had Southwest Motors say no.

What do you think? He doesn't need it right now. Yeah.

OK. Like, that is not what's going to work going forward.

Our next meeting is a beauty salon.

It happens to be renting space in the back of Snap.

Until Matt told me about it, I never even noticed it.

That's a definite problem for them

and it's an opportunity for me to fix that with the marketing company.

Louis. Jessc. Nice to meet you, Louis.

Good to meet you. How are you? Good.

Can I sit right here? I'm gonna sit here and get my hair done. Yes.

This is where I'll sit, right here. At the same time.

There you go. (LAUGHS) What do you do a month?

Um... Say in revenue?

I mean, it's a boutique salon, so it's not a huge.

It's about 8,000-11,000 for a month. OK.

Obviously, if you're doing $11,000 dollars a month,

you don't wanna spend 10,000 on marketing. Yes.

I'm working with baby numbers. Yeah, that's fine.

Our movement is to wake up Pueblo.

The small businesses and the large business.

There's still plenty of things we can offer a small business.

Our $5000 package is everything.

We will put content on on a daily basis, we will create the content,

and we will give you stuff everyday on every platform.

I'm thinking to myself, "Come on, man, what are you doing?"

I could end that meeting, like, six minutes into the deal.

"Freaking disaster, man. You mind if I take some pictures? Great."

"Next." Next is a strategy.

OK. Thank you for your time. All right. Thank you.

Thank you. I gotta steer Matt and Jennie

in the right direction, but they're so relationship orientated.

I have to have that relationship, but it slows me down a little bit.

We're missing the market.

You gotta have somebody that can cut a cheque.

That's the target we need to be looking for.

This is why people give up. "This is crazy, what am I doing?"

You know, I just need to hug my pillow cos, dude, I'm like..."

Like, right now, I'm like...I don't know.

Right now, I don't think I get there.

(SIGHS) Oh, Goddamn!

Because Shep's Club is in overdrive with construction,

there's a lot of chaos. It's inevitable.

Hello. What's going on? Contractors went into my room

and all of my stuff was messed up when I came home.

They left my cat in there without AC on,

all of my dirty clothes are all over my bed.

Can we go upstairs? I've gotta figure out why Kellie is so upset.

I need to see it for myself what happened.

My dirty clothes were all over my bed.

The contractors had moved all my stuff in my room.

They threw some of my personal stuff away,

they left my cat in there without the AC on,

because they unplugged it. And I was just upset.

I'm sorry, pumpkin. Well, kitty looks happy now.

Yeah, she was hunkered in the corner cos all of this stuff was there.

Cos they came in... They came in and took this off?

I have daughter, you know,

and I 100% feel maternally connected to Kellie.

I think it's important for me to say

that I support both the traditional family and the family you build.

And she needs someone she can count on unconditionally.

She's never had that in her life. So, I have to fix it properly.

I've been in construction for so long

and I done it in different places,

so I know what it's like when someone goes in your personal space.

But Kellie doesn't have a lot,

so her space is very, very important to her.

Someone in my personal space

doesn't bother me because I'm not attached to it.

And also she's very attached to her cat.

I didn't want to hurt her feelings. She's a very private person.

And she felt like her space was invaded and none of us like that.

And my heart went out to her, because it wasn't cool.

Kellie' such a Rubik's cube to me, because she's really bright,

and she's had a really rough start. She's had a tough start.

And she's completely interested in everything.

She doesn't talk a lot, which really helps me with

understanding that she is listening.

She's not talking but she's taking everything in.

And when I ask her questions or when she asks me questions,

they have good content.

And they have good understanding.

She's the person that could surprise you the most and grow the most.

She's really special.

Kellie's very sensitive, she's good at follow-up and she listens.

If you can really take in information

and do something with it, you can make a deal. She's that person.

And she's likeable. Everyone that talks to her loves her.

So because of that she's gonna have a great relationship

with people that maybe don't wanna have a bunch of friends.

She's that girl. She's the one you wanna call.

Is anything missing? Not that I know of.

Is everything gonna be OK if it doesn't ever happen again?

Talking to Elaine was a little more assuring.

It just shows how much that she cares.

Like, she does pay attention and it does make me feel good.

I don't know if anybody's taken as big of a chance on me as Elaine has.

I've struggled with, like, addictions since I was, like, 14,

on and off, but now, I'm just, like, completely off and done.

So four months, whoop, whoop.

Elaine's taken a huge chance on me and I'm gonna make her proud.

I gonna make myself proud.

I will assure you of this, once it's done, it's gonna be so pretty.

I know. It's gonna be so pretty.

Kellie seems OK for now, but in the future, I'm gonna have to take

some time with the contractors to keep them out of private space.

The problem is we're going so fast,

and because we're going so fast there's chaos.

So, let's, um, let's move on and...

It won't happen again. Let's just get you a key and that's it. OK?

I was going to order paint this morning,

and then I had to find the buckets.

The Bag of Trash for a Bag of Lunch event

is really about us bonding as a group,

learning how to have an event and also for us to bond with the city

and to let Fresno know we're to stay, we're here to help.

What Fresno needs is help with the trash and the homeless situation.

Do we get a dumpster? Um, yes. So, Chris is handling that.

He's in contact with someone that will have a dumpster here. Good.

Um, we even shot a commercial for the clean up.

The thing on the train track thing? Yes. We did.

Let me see. We did a whole... Who did it?

Kellie, Jeaneen, and I and Chris.

Oh, my God. Let me see.

(MUSIC PLAYS)

It won't go sideways.

They sent it to me as a thumbnail.

"We're so excited about the Fresno cleanup day,

we couldn't wait to get started. Oh, my...!

Shepherd's Inn and Keep Fresno Beautiful are teaming up

to beautify Fresno. You can help, too.

Join us at the parking lot across from Amtrak station.

At this event, Shepherd's Inn will be introducing this year round

cleanup initiative called, A Bag of Trash for a Bag of Lunch.

Come out and enjoy this fun day with your fellow Fresnos.

So, come join us. And remember, keep... Fresno... Beautiful.

Oh, my God. (LAUGHS)

You, guys! (LAUGHS)

Oh, my God! I wanna watch it again.

(LAUGHS) I was about to die of pride when I was watching it.

It was such a great effort to do without asking me about it

and just taking initiative to run something.

It was at that moment that I realised that they're partners.

You know, they're partners in this.

(LAUGHS) Right in the feels.

That is so good. That is so...

Can you send it to me? I will send it to everybody. It's so good.

Oh, Lord! Oh, my God! It's so cute.

Oh, I'm so proud of you. Oh, my God! We're gonna have so many people.

We might have to do something like the first 200 or the first 300,

because, obviously, like, what if... What if... The amount of people.

Yeah. Um, which would be amazing.

To pick up a thousand bags of trash would be unbelievably cool,

but what you don't wanna do is not have the sandwiches. Mm-hmm.

Also, maybe we can put the commercial on our website? OK.

And send out a e-blast to... some people? OK.

Um, I'm so proud of you. I will literally die of pride.

(LAUGHS) Literally died of pride.

Look, Matt's first two leads didn't pan out.

The first one's making too much money

and the second one's barely limping along.

So, I'm on my way to Disanti Farms meeting with Matt, his wife Jenny,

and the owner. Hopefully, the third one is a charm. The Disanti Farm.

Let's go see what we got.

Yo, what's up? Hey! How you doing? Hi, Louis.

Good, how are you? Louis. This is beautiful. Show us around.

Let me see what you got. What's the hottest pepper?

So, these are something I just tried new this year. Yeah.

These are shishito peppers. Uh-huh. The vein is where the heat is.

OK.

Wow! (LAUGHS)

Boy, those are hot. (LAUGHTER) That's good.

Have you seen roast chilies before? No, let's see it, let's see it.

We need this roasted. Here you go. Why do they roast them?

You cook 'em first and then, you put 'em in green chili.

The green chili that you had, that's where it all starts.

Let's keep it real. I'm a control freak

and I'm usually 100% in control of who I meet,

how we handle them, where we start, where we finish.

Today, I'm having to rely on Matt to set up the pitches

and it's a little frustrating. Let me... Let me... I love fire.

Where do I light it? But that's what you have to do

when you're starting a business. Whoo!

You gotta rely on other people.

That was awesome. Am I a natural?

You are a natural. Look, it's great to see Disanti's operation

and I have high hopes that we can do some great things for this company,

but we need to get down to us doing business with them.

Do you mostly wholesale or retail? They do mostly wholesale here.

Yeah. Yeah?

Yeah. Back there is where we package everything.

We used to have semis that go out every night to Denver.

That's not what I wanted to hear.

They're wholesaling their products. A wholesaler isn't gonna see value

in what we're doing. These guys don't sell direct to anyone.

I need a retail customer, somebody that's driving phones,

landing pages, websites, target it to retail market

so I can ring the bell. I appreciate you guys taking the time. Yeah.

I don't understand companies

that don't wanna grow beyond what they're doing.

Nicest people in the world, you wanna meet nice people

and have hot chilies, come to Pueblo.

I'm trying to do something big here,

I don't know if this town's ready for it.

Seriously, I'm (BLEEP) drowning here. And I don't see a lifeline.

I miss my family, I'm tired of this ruse of being somebody,

this Louis Curtis character that I'm not.

And maybe I'm sick and tired of this damn challenge,

because right now, I just... I just wanna go home.

Hey, guys, I need to holler at you for a minute.

You know what, dude, I'm over this. This isn't working for me any more.

Look, I'm just telling you guys straight up, I don't...

I don't know... You come here tomorrow, I don't know if I'm here.

I'm telling you, I can't... I'm (BLEEP) bugging out.

And it's not just the business.

Every day I got a lot of people about who you guys are and who I am.

Look, like, I was a liar when I was 15, 16, 17,

18, drug addict 19, 20. I ain't lying to people.

I can't (BLEEP) handle this, you know.

Don't tell me, bro, I know that.

I know that.

I'm just telling you... I'm just telling you guys where I'm at.

If you don't mind, just give some space and some time and...

OK?

I'm bugging out, dawg.

What's the point?

I didn't know... wasn't sure I was gonna be here today either.

Another day, another way. You know, sometimes...

And then I'm waking up just saying, "Hey, maybe the miracle is today.

Maybe today's the miracle." I don't think so.

I don't know how that happens.

I got 26 days to go pick up a Millie.

And then I'm gonna leave (BLEEP) Pueblo and go pick up a Billy.

You know, cos I'm a Billy killer.

I'm gonna crack this (BLEEP) town wide open.

I'mma (BLEEP) pull a million dollars out of it

and the world is gonna be like, "Pueblo is on the map.

And Grant Cardone is back," or in this case, Louis Curtis.

So, as much as I wanna quit, dude, I can't quit.

Call me Louis Curtis, or call me Grant Cardone,

but you'll never call me a quitter.

You cannot lose if you don't quit. I really believe that.

It's always darkest before the dawn.

That's probably (BLEEP) but look, I can't quit. Can't live with quit.

I'mma gonna light this (BLEEP) town up like a nuclear weapon.

You wait and see what I do.

So 5:30 OK... OK. I might be here earlier than 5:30. OK.

Howdy. What's happening?

Um, a lot. Our Bag of Trash for a Bag of Lunch event is tomorrow.

And we are literally knee-deep in construction.

It's completely crazy. While the event is outside and the volunteers

won't be able to get inside, it doesn't matter.

It still makes working more difficult.

This Fresno debut of Shep's Club is important to our future.

It's showing we can make food and showing what we're doing here.

Even though everybody's not inside, our team working together,

we should be able to execute an incredibly killer community event.

How are we doing on sandwiches? Joey is gonna be up at 5:30

starting to prepare sandwiches.

Do you know where I can get some pure caffeine? Yeah.

Tomorrow's event is a big deal. It's gonna be the first

sandwiches out of Shep's Club and it's really important that

the food is on point and tastes really good.

I'm gonna do well, I'm gonna go in that kitchen,

and slay the hell out of it. What help do you need on sandwiches?

I would like just to have like a... An assembly line

and serve as many as I can. Why not put three tables together

and put butcher paper across the top?

We're gonna be doing it in here?

The sandwich stations are not installed yet, so it's a big mess over there. OK.

We just need to make sure that you have everything you need

for the assembly line. And if you want, sandwich-making,

everyone is willing to help. So, did the dumpster get put in?

The dumpster got delivered today.

And do we have a banner going on the dumpster?

Banners and the T-shirts got picked up today.

Are those the shirts? Amazing.

A huge part of tomorrow's event is to begin building

our online presence. Ultimately, the plan is to have

a big database of people that we can email for our grand opening.

Jeaneen's in charge of that. When they turn in their bag of trash,

they'll get a ticket. They bring it to us to get the sandwich.

I'm kind of giving them a lot of room and a lot of lead to take,

because I've got a million other things on my plate.

Let's just kick ass and make it, make it work.

One thing, don't worry, the sandwiches will be good.

They'll be on point. There's the confidence I was looking for.

It's gonna be something else. (INDISTINCT CHATTER)

He's back. Finally. Welcome to the table.

Jeez, Joey. Where were you?

So, with that, let's adjourn and then get to cleaning.

Oh, good, Anna is here.

Hi, Gorgeous. You look beautiful today. And I come bearing gifts.

Even though Anna didn't work out as my partner, I feel like

I developed a great friendship with her.

She donated sandwich meat from the meat market for our event.

Oh, my (BLEEP), Anna.

We've gotta make 250 sandwiches out of this meat. No way.

Are you kidding me? I'm so excited. I'm so grateful.

How are we looking on time? We're coming together as a team.

Doing good. We're almost done. All right.

But tomorrow is gonna be fast and furious,

probably no sleep and definitely high stress.

They've gotta keep it together and make great sandwiches

because everyone's gonna tell their friends about it.

That's gonna make a difference in our future business.

You hear that, guys? We're almost done.

You are so good at that. It's amazing.

Are you doing all right? Are you over it?

Done for the day? No, no.

Matt and I are gonna build a million dollar business,

but first we gotta get on the same page.

If Grant Cardone was in front of Matt Smith right now,

promoting a business. I could show him thousands of companies

that have used my methods to make hundreds of millions.

Louis Curtis, he doesn't have a track record lined with gold.

The package thing, we're tripped up on.

Right now, I need to hold the line for these pitches.

One big win will get my mojo back.

It's a different package. What is?

From what we started with. OK.

The problem Matt is having, he feels obligated

to, like, I've gotta give something today.

Give me your selling points on everything.

10,000 bucks a month, I'm gonna do video podcasts for you

and keep all your social media platforms up-to-date.

We need to put bullet points of how much content can we create?

What websites they're on.

You need to resolve that in your own mind.

Nobody's asking that question.

He's not asking, "How many French fries do I get?"

He just orders French fries.

This is totally out of my comfort zone. I know.

I don't know about marketing. You're doing great.

Matt's worried about putting and golf terminology.

We're not even on the green. I'll sell the team on this message.

Do you talk this talk and...?

You know - ..do good at it. Well, I'm just convinced.

You've got me convinced.

First we gotta get the money, gotta get the contract signed,

then we can start delivering.

This is in your way...

While you're thinking about it, while you're analysing it,

while you're studying it, I'm doing it.

Nobody on this planet has known because they think.

The guy that was doing this deal, he never did anything.

Think less, do more, OK.

That doesn't mean you don't study. It doesn't mean you don't analyse.

Pull the trigger. Commit now, figure the rest out later.

He who does the most gets the most.

We just need to have our routine. Oh, I agree.

It's like anybody you hire, you train 'em, it's the same thing.

So do I have it all figured out? Absolutely...

..yes, I will figure it out.

Just takes a second.

Today is such a big day.

Today is our Bag of Trash for a Bag of Lunch event

and I'm really excited about it.

The cost of the event is coming out of

my shoestring construction budget.

It's a benefit in any case because it's gonna help me

with my relationship with the city,

while keeping Fresno beautiful downtown.

And it promotes Shep's Club.

If nothing else, this is great practice for the team

about what it is to do an event.

You cooked all those veggies, eh? Yeah. That looks beautiful.

One team member is really going to be under pressure today

and that's Chef Joey.

All the food that comes out of this place is his responsibility.

It's gonna let us all get a good look at what he can do.

Here, try these. I'm really excited to be part of the team.

Being able to showcase my food, I hope,

will lead to more avenues of business for myself.

Wow, you guys, look at this assembly line.

Wait, it's 8:00 and we don't have any sandwiches made?

No. That's stressful. The event starts in two hours.

We are nowhere near ready and if we don't get going,

we will not be able to pull it off.

Who are we waiting on? Do we have Amanda here? No.

Where's Kayleen? Is Kayleen here? No. (BLEEP)

You guys, there are people outside starting to line up.

Where are the waters and the chips? It's in that little room.

Take control, Joey. Joey. Yeah? Chill on the mustard, bro.

I'm sorry, I didn't know you're the chef, sorry about that.

OK. You don't have to put 18 of them on. I'm not putting 18 on.

Chris, I swear to God, is it Tourette's or what?

You know what, you guys piss me off. Jesus Christ.

Chris fits into a very specific type of person

that I've had a lot of experience with

and that's a very active brain and a very high IQ.

And it's... You overthink things

and you wanna do everything at the same time.

This is all turkey. Wait, you're putting stuff... Whoa, whoa, whoa.

That's gotta be ham too though. I thought you moved it all over...

Can you just make one kind of sandwich?

That way we can bag it easier.

We have a lot of names for what this kind of personality is

but it's brilliance, right? In its own way.

Chris is very, very bright

but because he's going so fast, he's not getting anything done completely

and a lot of undone things is chaos. And it's frustrating.

Having an attention ability greater than one thing at a time

is a gift, it's not a curse

and the important thing is to get in front of it.

Because I have eyes in the back of my head,

they're not my primary set of eyeballs.

I need to focus on what's up here first

and this things that's going on over here, this other thing I'm thinking about, I'll get to it.

Chris goes back and forth from this to that so what he's supposed to be doing doesn't get done.

It's great to have it if you can manage it but he can't.

I know she's stressed out and she's gonna stress all of us out.

Calm down before you start stressing everybody else out.

Not I'm not, I'm just saying- I'm telling you right now, calm down

before you start stressing everybody else out. Everybody isn't here.

That's why I'm here. Don't bring it to my attention to be more irritated for no reason.

I'm pissed off that people are coming in extremely late.

Then we get attitude so maybe if the other people showed up on time,

then there wouldn't have been frustration from Jentri and Kellie.

OK, Joey, take charge and let us know what we need to do.

OK, so I need everybody like doing one thing like...

I'll put the... What's that?

Put the meats. Put the meats? Yes. OK.

How much meat and what and all that? OK, let's...

This is Joey's lane. All the prepared food comes out of this kitchen

is his responsibility. He's the captain of the ship.

I'm not sure if he can handle it.

There's too much mayo on them. It's getting everywhere.

If I put a little bit it's not gonna come out the way I want. But it's pointless

if it's everywhere and not in the sandwich.

All ham, is that what we're saying? These are all ham. These are turkey?

This is all turkey... Wait, you're putting stuff... Whoa, whoa, whoa.

This is turkey. Are these all turkey? Yes, all turkey.

We're starting with hm. Think you should go through all the turkey so we don't get confused? Ham now.

That's ham now. We already started ham.

What's ham here? I think it's all ham.

What would help so we know where the... They're wrapped, it's too late to figure out... I know that

but I don't wanna make that mistake again. Let me know this is it.

I never got a clear this is my last... Calm down, I'm just saying

what would be the best way to do it? Use all the turkey until you're out of turkey.

I realise that but I've made it clear, this here is the last turkey.

You asked me what the best way was, I told you.

Stop handing me new ones. Slide the old ones. Why are you shoving me?

The last of the turkey. I don't like being shoved.

I'm gonna pour one of those bottles down your throat.

I'm gonna keep making sandwiches and I won't give a BLEEP! That's not the attitude.

Guys, there's a ton of people out there. This is so BLEEP up.

Matt called me this morning to say "I'm learning, I'm learning."

He's like, "I don't know the pitch, the language. I don't know what to talk about."

I'm like, "That's not the problem. The problem is we don't have the right buyers, right prospects."

And we're gonna go see a BLEEP bank today.

A bank is not the right prospect for this product.

They're highly regulated, they got sticks up their ass and don't advertise.

If they haven't advertised for the last 35 years, why they gonna start cos of us? I ain't Jesus.

You know? BLEEP Lewis Curtis.

I'm LC, not JC.

Oh, man.

This is a waste of time is what this is.

I'm doing something, I could be doing something else.

Ah, going to this BLEEP meeting with this attitude BLEEP terrible.

You see right there? Is it around here somewhere? First Oak right here.

Having a good day.

How you doing? Good, how you doing? Yeah, good, good.

Let's keep this to a minimum. Yeah.

If he's not a buyer, he's not a buyer.

Right. OK? If they don't wanna do it, it doesn't matter if they got the money.

They need to do it and they'll wanna do it. OK. Good morning.

How are you? Good, how are you? Good to see you. Good to see you.

I feel... I feel like I'm breaking the law already walking in here

with a mask on.

I'mma let Matt take the lead. He has the relationship with these people.

They trust him, they don't even know me.

So, I mean, long story short, just a quick introduction. I met Louis...

Well, I guess right before COVID.

He came out here. He comes with an unbelievable background

of just marketing and investing.

I think that with the right momentum

and outside-the-box ideas that Louis brings to the table,

our goal is to just start promoting and start branding and pushing.

That's kind of what he did with us, that's one of the reasons we're here.

I thought of you guys as probably one of the best banks in this town.

I don't think there's a lot of marketing going on here.

Our success has been based on relationships.

Right. Being relationship-orientated bankers.

We are one-on-one bank folks. They know us individually.

We know them individually.

But, anyway, we've recently been having discussions about...

We need to... We need to get a surge of energy and strategy

and go out and market new businesses.

Just came in your door today. Did you see that? You just gotta surge.

The timing is right. In all honesty... Look at that.

Exactly what we've been discussing. Coincidence? I think not.

So what we're doing is little out of the box, not buying ads so much.

We could do that, but it's not just about buying ads.

It's about how do we inform your customer that you're here,

that you're different, here's your services,

without them thinking they're getting an ad.

We can do the video packages, we can set up social media platforms

YouTube to Twitter, Facebook... What you spend on a newspaper ad,

that will last for one day, it's gone, you gotta do it again.

You could literally start educating,

how to do business with you and that you're here.

Uh, we've got a ton of packages at 20,000, 15,000, 10,000.

Get them everything they need.

I would tell you guys to spend ten grand a month, do it for 12 months.

It will cost you 120 grand a year.

I guarantee you, it's gonna get a return on your investment.

So, a question. So, if we decide to do a package with you guys,

do we have exclusive rights, as far as us being the only bank

you guys are gonna deal with?

OK. Absolutely.

We'll figure that out. So, what do you think, Randy?

Agreed?

You give us a chance and we're gonna pull this up.

And then I'll come get a loan for this. Do you need a cheque today?

We love a cheque today. If we can get the first cheque today and then we'll just do monthly after that.

Will it... Will it go through? Yeah, it'll cash.

Thank you. Appreciate you. OK?

We got a deal. I know that bank could pour some more money.

More important than the money is the enthusiasm, man.

It's the enthusiasm. That was good. That was a good meeting.

There's nothing that gets people more jacked up...than money.

And all you guys out there, the haters, all hate on the money game,

"Oh, money won't make you happy." It might not make you happy,

but it'll get you enthusiastic as... (BLEEP)

I'm excited right now. Like damn!

There's a business here. This is business out of thin air.

Boom-laka-daka, baby! (LAUGHS)

I'm at Q Studio to see Quinton.

He is the music producer who is rethinking

the Ice Cream Truck song for Rooted.

Hey, how's it going?

It feels so good to be back in the music studio again.

I have been out of my comfort zone a lot while building Rooted.

Creating the song to represent the brand

is absolutely familiar territory for me.

Just to start, to get started, a rough idea?

I just wanna give you a point of reference,

since we haven't worked together.

I'm a person who has to sit with something.

OK. Like, so I listen to things

a minimum six times,

but in different, like, at different moments to see if I get

I get the same emotional reaction. Got you. So...

This will only be my one time listening to it, so I won't have

like, a full response. You're creative.

So we kinda get in our feelings a little bit. Sensitive!

Very sensitive about our work, yes.

It's super important. For me, this, right here, will be

the branding song for Rooted.

It's for the mobile units,

It will also be used for digital, media, marketing and advertising.

It's going to be something that helps Rooted stand apart from all other brands.

This was the melody idea.

(SOLO PIANO)

You know what I like about this?

Is that... Let's just say we wanted to add some,

uh, like, vocals. Mm-hm. That it actually has this...

Even though it's chords... Mm-hm. ...it has soul to it. Yeah.

(PLAYS MELODY)

(ADDS BASSLINE) Yes, yes, Quinton. (LAUGHS)

Yes. This... That right... You like that?

Yes. All those layers? Yeah. Yes. Yeah.

I'm so excited. He nailed it.

He understood when I was saying to him, "I need layers."

I told him I need it to emotionally connect.

He understood all of my language.

That right there? That's it in a nutshell, huh?

I'm a layers... So I'm a details person. Uh-huh.

And so for me, when you add the layers,

it's like you're connected... The, like...

The whole time, yeah. It's a heart-rate thing. It is.

That's what I don't think people... If you're a great producer, you understand the BPM.

And so you, like... That's perfect. You should be a music producer. You got it.

It was funny today when he said, "You should be a producer." I was laughing. (LAUGHS)

I'm so happy right now. Yes. (LAUGHS)

Yes. Yes, yes, yes. Yes. Could you imagine?

Rooted trucks all over the city of Tacoma with that playing? I know.

People buying positive things for their body. Yup.

We settled for $1,500 for a complete buyout of the song.

But what Quinton doesn't know is that when this is all over,

I'm actually gonna give him back his part of the song.

Yes. And I'm so excited. This is about to be a movement.

Yeah, I believe it. Yes. So excited. Got you.

You're sending me off in a really good mood. Yes, I'm glad. (BOTH LAUGH)

So, we're getting down to the end of the bread.

That means that we are almost at 250 sandwiches. OK, Chris.

JENTRI: I think the team is trying to find their groove,

so there was a bit of frustration with just finding

where they needed to be, what they needed to be doing.

There are six minutes until signup begins.

There's always gonna be hiccups in the kitchen,

especially your first time with the team.

Communication needs to be better and, you know, planning.

Is that the last one? Yes. All right. Are you sure?

OK, we're five minutes away and I think we have everything, right? I think we did.

We got everything done, so that kind of overshadows the faults,

but we definitely needed more collaborative effort on everybody's part.

I think we made it. WOMAN: I think we did it, guys. Awesome.

My name is Mark from the City of Fresno, and thank you so much for coming.

And our new best friends in the Shepherd's Inn are really doing a great service for this community.

Thank you so much for your patience and we're gonna get this event rolling.

One? Yes. There you are. Thank you for being here.

You want a large or extra-large? An extra-large? Thank you.

I'm anticipating a big turnout because not only do we have the mayor...

I'm so glad you made it.

..but we also have our police captain Joey Alvarez here.

You're welcome. It benefits us. We are the community.

Do you wanna fill out to be part of Shep's Club?

Fill that out, we'll take that.

Even though we've got our event going on outside,

we still have full construction going on inside.

Can we also talk about... cutting back the bar,

if that guy is gonna do it? He's coming today.

Can he do the work today? He's (INDISTINCT) today.

That's awesome. What time is he coming?

Tony still has at least 15 rooms to sand.

On top of it, we're getting all of the vanities and tile installed.

The deli cases need to be moved and installed behind the bar,

the coffee shop needs plumbing, and it needs lighting,

and all of the equipment needs to get ordered.

It's a lot, but if I don't keep the team working with everything going on,

(MIMICS BUZZING) what are we gonna do, stop?

OK. Let's go pick up trash.

Yay. (LAUGHTER) Look at all the sign-ups.

Look at these sign-ups. I love it. And look how much trash.

Uh-huh. Awesome-possum.

Look at that trash. What's up, momma? WOMAN: Hi.

How are you doing? Here you go. All right. Thanks a lot.

A bag of trash for a bag of lunch. Thank you.

The event paves the way for the million-dollar business

because it puts out, uh, energy and a message to the city of Fresno

that we are here to stay and here to help.

That's what you need when you're building a business, is the support of the city.

You guys, like, I'm so... I'm gonna die of pride, man. Really proud.

Feel good? Yeah. Good.

I think it's a very positive thing to move Fresno somehow

out of this direction of too much trash.

Now we just gotta get, uh, open.

We just gotta get open and... And then there's that.

And then there's that.

You know, not to shift the focus, but back to work.

We cleaned up a lot of trash today.

I mean, the turnout was actually pretty good.

We had about 87 sandwiches left over, which seems like a lot,

but a lot of people didn't grab lunch, so I have a plan for the food.

I'm going to take it to a couple of the homeless encampments

that I know people are really hungry and need water.

WOMAN: Go put them down.

Because of COVID, everyone took the sandwiches to go,

so we didn't get much feedback as to how good they were.

But the one that I had was really great.

So I've gotta trust that everyone loved theirs, too.

But now I've gotta focus ahead on what I'm calling our soft opening.

It's about two and a half weeks out, and if I don't get through my punch list...

...I'm never gonna get open.

MONIQUE: When Don stopped by Bite of Black Business,

he got a first-hand look at the kind of demand that Rooted is creating.

In our last meeting, I turned down Don and Michael's offer

of $25,000 for 25% of the company.

They've had time to vet Rooted now and they have requested another meeting.

This is when they will give me their final decision.

Hey, Monique. How are you? I'm doing good. How are you doing? Come in.

I know how much this company is worth

because of the success at Bite of Black Business.

And this is just the beginning, the very scalable beginning.

The first offer is rarely the best offer.

Good business includes good negotiation.

The key to a good negotiation is knowing your value

before accepting any offer.

If an offer doesn't meet your realistic assessment of your value,

it's best to take a step back knowing you didn't give your company away.

Here, that's for you. Oh. Thank you. Oh. Thanks. Of course.

No need to do that, but thank you.

Oh, awesome. Thank you. Thank you very much. Very nice. You're welcome.

Um, I'm taking my food handler's test today after this meeting, so...

And I'll have it today, too. Great.

Um, I do have custom orders starting on Sunday,

so immediately after that, on Sunday, I will be delivering...

Mm-hm. ..some orders to different customers.

I do need a person who's working with me right now

to, like, get this out massively, who can also sell.

Got the business license. Oh, congratulations. Yeah.

It's real. There it is. Fantastic. Nice.

Generally, Michael and I don't look at businesses that are just starting up.

They don't have any revenue.

As an angel investor, you run the risk of your investment just completely going away.

...Cohen is... Her and her husband built out and owned Point Ruston.

Oh. Really? Yeah, she's one... she's one of my investors.

I think you've met almost all the leaders in Tacoma.

You can't just know your value, you have to show your value.

Having already on-boarded investors that are excited about what we're doing at Rooted,

it gets the new potential investors even more interested. Create that buzz, baby.

You're selling juice shots. Are you also capturing some of these early customers

and getting feedback, that kind of stuff? Oh, yeah.

Oh, data is the most important thing to me. Oh, absolutely.

I'd rather have 100 customers that I'm communicating with

than a thousand sales. Yeah. Oh, yeah, no, no.

I can grow the hundred customers and build relationships with them.

I can't reach a thousand customers if I don't know who they are. Right.

Have you all been able to talk about the, um, safe note?

Yeah, we've had some discussion on our side.

We've gone back based on the conversation we had, we looked at the model,

And we've almost just said, "Hey, we're gonna scrap the..."

You're out there doing, like, little stuff. Let's look at the bigger model, right?

So, if you're going down the wholesale route,

the franchise route, what would the financials look like?

I do plan on, um, making sure that this makes it all the way to the billion-dollar status.

Like, that is my... You're laughing, but...

I want this to be a billion-dollar company.

And I believe it can be, you know. It will take a lot of work,

it won't happen tomorrow, but it will be on that route.

I don't know, this is very early, lots of risks here.

I am called the "dream killer" sometimes because I will look at the numbers.

So, what do you think? Um...

You know, when I look at the spreadsheet, it's like...

there's a lot of questions here, can this really happen, and...?

Oh, OK, OK. When we initially talked, we were, like,

"OK, so we're gonna go and sell juices on the streets in a tent?"

Like, we're kinda like... (LAUGHTER)

All right, all right. And then, the more we talked,

the more, like, we really saw what you're trying to do.

Truth is, you're... We're just still very early, right? Right.

I would say it's very rare for us, our experience for someone,

you know, you obviously have entrepreneurial background.

We just love everything about you. Aw. Thank you.

Your communication style, the way you're networking,

and the people you're surrounding yourself with.

From our perspective, um...

We wanna make a bet on you.

We were thinking we would do the same 25 that we offered before,

but we would do that for 2% of the business. So... Oh, yes.

So that a budget range... I'm so happy right now.

I'm so excited. Now I know how my founders feel

when I'm ready to invest in them.

I have 25 days left to continue to build Rooted.

These investment dollars are key to achieving this goal.

The best part is I didn't have to give up

25% of my company to do it.

We're investing partially and that we're betting on Monique

and the way she operates, and the way she does things.

When we talked to Monique, it was very early seed investment

that we were looking at. What Monique's done is she spent time

moving further down the line, getting customers, adding value,

and making relationships, and lining up channels.

She's further down the line, so, even in our mind,

the business is worth a lot more, so we're willing to say,

"We'll do 25 for 2%." We came into this building,

saw where she's at, all the partnerships she's lining up,

you know, it just really started resonating with me more and more.

I'd be a fool not to invest in you.

I'm actually getting emotional. Thank you.

No. I believe all the things that you're gonna do.

Thank you. Can I give you a hug? Oh, OK. (LAUGHTER) Thank you.

Thank you, Don. To hear what Don said, who...

He doesn't care about visions and dreams,

he's like, "What do the numbers say?"

And what I know, and what they both know is that sometimes,

you have to go with the flow and bet on somebody.

I just assume you're running the city at this point. (LAUGHS)

I will one day. Don't worry. (LAUGHTER)

..on Undercover Billionaire...

I don't feel comfortable presenting the brand like that

cos we're gonna need a good 12 of these.

What time is it? 4:57. We have to get this show on the road.

Oh, my God, this tape, man. Oh!

Any, I mean, questions, concerns? How you approach public people,

they will pull away. Right.

I'm in a hurry to do something. I think we have been running

into a lack of communication.

Your bar needs to be finished.

She wants what she wants, when she wants it,

and it's yesterday. Chris, honest

to God, it doesn't (BLEEP) fit.

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