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You're watching CNBC On Demand.
In this episode of American Greed, how WeWork went wild.
The story of an office space company with cosmic ambitions.
WeWork is using desks and co -working to enter into the larger category of life.
A CEO with a messianic vibe.
He can manifest anything.
He can literally make things appear out of thin air.
And the investors who gave him $12 billion and turned a blind eye.
He was like the cocaine that Silicon Valley venture capitalists were just
waiting to snort.
American greed has the inside scoop on how the company nearly collapsed.
The partying.
He's like jumping there, like pumping fists, like, you know. And I'm like,
he's like the CEO and the second in command of my job.
The promises.
You have Willy Wonka's golden ticket.
You're at the next Facebook or the next Google.
The dashed hopes.
You expected me to be a gazillionaire, right? And now you're basically, you got
nothing. And how some of the responsible parties walked away richer than ever.
Adam Neumann is getting a massive payout. $1 .7 billion while his workers
getting laid off. That hurts.
No one else in the world gets passes the way CEOs get passes.
You, my friend, are full of...
Madison
Square Garden.
The legendary venue has hosted the world's biggest pop stars over the
But in January 2018, the Garden stages a different kind of star.
Here comes Adam. When he's like thick, thick, got his long wavy hair, he's
usually got a black leather coat or a white T -shirt. He comes out and he just
takes over the room. Hello, New York. Hello, global citizens of this earth.
It's Adam Neumann.
The founder and CEO of co -working company WeWork.
Newman has gathered 6 ,000 employees, including Don Lewis, for a WeWork Global
Summit. It's a corporate retreat. It feels a bit like a revival meeting.
He gives off positive energy.
He makes you feel alive. And he sounds like he truly believes in what he is
saying. When you do something that comes from the heart, when you find your
passion, you bring it together with intention.
It's like when you turn on that TV channel and there's like some
and they call someone up and they touch someone on the head and like, oh, you're
cured of cancer. Like it was almost that bad.
After a while, Lewis needs to stretch.
And I go to stand on a wall and a security guard for the Maddox Square
place comes and stands next to me. He's an older black man. He must have been
about. 70 years old.
Hey, you work for this company? He said, what do they do? Like, what do you do?
And I'm like, well, you know, they give office space to people all over the
world and they try to help companies, you know, come together. And he's like,
well, this is quite a presentation.
And then get a little further along the conversation. He's like, brother, can I
ask you a serious question?
And I said, sure, ask whatever you want. Is this some kind of cult?
I actually started laughing.
Why is the security guard asking questions that billionaire venture
are not?
Adam Neumann's story begins in Israel on a kibbutz, where he spends his middle
school years living with his older sister, Adi, and his mother, who is a
He loved aspects of the kibbutz life, but he thought it was inherently unfair
because everything was shared. Even people...
From the kibbutz days, he said he wanted more.
He was very, even then, focused on sort of attaining wealth and thinking really
big.
Adi, on the left, grows up to become a famous model.
And in this Israeli TV footage never before seen in America, Adam says he's
going to follow his sister to New York.
Rocking a look fit for Soho, Adam and Adi shove off for the Big Apple and move
into a high -rise downtown.
Later, he will say that at first, he finds New Yorkers self -absorbed and
unwelcoming.
and I would go up and down the elevators with 15 floors, and I would notice that
no one would say hello to me in the elevator. And I asked my sister, I said,
this an American thing, or do people really not want to talk?
Adam says he challenges Adi to a game.
Whoever makes more friends in a month wins.
Let's each find one apartment that we can go unannounced, because being
you're used to just going to your friends, knocking on the door and
Unannounced, and we'll have a cup of coffee.
And for the next month, we all introduced ourselves to different. It
floors. She got 12 floors.
I got three floors. She also was a supermodel at the time.
And it's okay.
In the story, he's technically the loser.
But he tells it with the je ne sais quoi of a winner.
and thereby trumpets one of his extraordinary talents.
He is a complete genius at connecting.
People who would be in the apartment at the time, people who lived in the
apartment, say that, you know, Adam, even then, was always, like, you'd come
into his apartment, he's like, let me tell you about this business idea that I
have.
Newman launches two businesses that fail, and he finds himself with the ball
chain of a lease at this building in Brooklyn.
Around this time, through mutual friends, Newman meets a young architect
Miguel McKelvey.
He and Adam would go on these long walks and just sort of brainstorm ideas.
Adam was, you know, always just restless, always hungering for the next
thing. Adam knew that co -working existed.
And he started saying, what if we just took one of these floors of this
that we're working in? We could subdivide it. We think it could be a
business.
Newman is encouraged by his wife, Rebecca, who will later portray Adam's
potential in heroic, even mystical terms.
Oh, yeah. When I met my husband, he couldn't buy me dinner or even afford a
taxi. Really? I just knew that he was going to be the man that was going to
hopefully help save the world. He can manifest anything.
He can literally make things appear out of thin air.
Never seen anything like it. Wow. Yeah.
With Rebecca at his side, telling him to shoot for the moon, Newman and McKelvey
strike out on their own. They call their new venture WeWork.
It really felt like the start of an era.
Lisa Skye is WeWork's second employee.
That means she does a little bit of everything.
I was the founding community manager is what I have on my LinkedIn profile.
But that meant I was responsible for sales, tours, billing through our
QuickBooks software system, IT because my IT person was in high school at that
time. So I was in the data closet connecting the wires to make sure people
get their Internet use because that's most important. And whatever needed to
done, that's what I was doing.
It was really intense. It was around the clock.
But people, you know, felt like they were all together building something
WeWork signs long -term leases with landlords, usually for large urban
Then they subdivide the space into small glass -walled units.
They'll make money as long as they pay less in rent to the landlord than they
collect from all their tenants, which WeWork calls members.
Why would you take out a five -year lease or a ten -year lease? We'll give
month -to -month lease. We're going to take care of the receptionist. We're
going to take care of the coffee.
I used to say you have a bigger commitment to your cell phone than you
They'll charge you a $150 cancellation fee. We'll just let you go at 30 days'
notice and give you your deposit back.
And the second part of it was they were selling the coolness of the space. They
were selling the vibe.
The common space, you know, kind of looked like a rainforest.
Justin Zen runs a startup from his kitchen, which happens to be in Hell's
Kitchen. When he needs more space, there's one obvious choice. The place
startup dreams are made.
They did a great job just selling that pitch, right? If you don't want to be in
a boring, you know, old -fashioned office space, come to WeWork. We're
make your life great.
WeWork expands quickly, and a positive buzz surrounds Adam Neumann. He starts
hanging out with titans of high tech and seeing how well they're living.
Up next, does Adam Neumann think he's the next Mark Zuckerberg?
The social network came out. You know, it's like the world was changing.
Supposedly he watched that movie and was like, this is awesome.
I want to do this.
WeWork is growing fast.
But to keep growing in the world of New York real estate, it will need cash.
Lots of it.
So the reason why WeWork became WeWork and why Adam Neumann became Adam Neumann
is because of venture capitalists.
Venture capitalists provide a company with seed money in its infancy. And if
grows big, the VCs will see outrageous returns.
That's the story of one of venture capital's most legendary players,
Capital. And one of the very first deals that they did is they backed a small
company named eBay.
And this thing paid out like crazy. It ended up making $5 billion in profit.
And so all of a sudden, everybody knows who Benchmark is.
In 2012, Adam Neumann gets word that a benchmark partner named Bruce Dunleavy
would like to meet him and take a tour.
So Adam's very well known for giving these tours of WeWork space.
And he loved to give these to investors. And it was part of his sales pitch
basically to them.
You know, come walk through the space.
You'll see what this community really is.
A lot of folks talk about how Adam used to activate the space, and what
activating the space meant was that when an investor would walk in to the
building, all of a sudden there'd just be this impromptu party.
It was very calculated, but he always sort of acted as if, this just happens
the time.
Essentially it was, get people on the floor. We don't care how, we don't care
what you do, just get people on the floor.
And investors in general were... odd really walking around and that was the
with bruce dunleavy he came he flew from san francisco to new york he was
skeptical it was a real estate company venture capitalists would much rather
invest in tech companies because tech can scale up a friend of mine who's in
tech refers to them as magic companies because once you build the company once
you build a search engine once you build a way to sell ads on a search engine it
just scales all across the world, and you don't have to hire a bunch more
every single time it gets bigger and bigger and bigger. You just sort of let
dollars stream in.
Real estate is just a completely fundamentally different model.
You can't get around the fixed costs.
There's only so much scale you can possibly have.
So we work as a real estate company, right? There's no question about that.
Like, they're renting real estate, they're selling real estate. It's not
a tech company.
Who's your biggest...
So we don't have clients, we have members.
Adam didn't have an MBA. He didn't know finance, but he somehow figured
out how to convince the top investors in the whole world that this real estate
business was a software business.
Venture Capital likes to invest in software as a service. So WeWork says,
too, and positions itself as space as a service.
Newman also hypes an internal social network designed to bring WeWork members
together.
Adam Newman is like an entrepreneur cartoon character come to life.
WeWork is using desk and co -working to enter into the larger category of life.
And when he talks about the world and about his vision, he talks huge.
You can be a member of WE. And with that membership, you have access to physical
space all over the world. You have friends. You have colleagues. You have
customers. He's building the world's first physical social network. I don't
know what that means. Nobody knows what that means. But he's selling it.
And benchmarks buying.
They invest $17 million into WE work at a critical time.
The culture of WeWork at the beginning of 2013 was a million miles an hour. For
someone like me, I relished it. I loved it.
The pace was frantic. It was hair on fire every single day. But part of that
hair on fire culture, of course, is camaraderie, right?
Something blew up, let's figure out how to fix it.
Despite the frenetic pace and long hours, the pay is below what many
would expect.
So the big dream, I think, for most people was that there's going to be a
gold at the end, right? Like, you know, this place is going to go public and
we're all going to be threats, right?
I mean, the words rocket ship to success, I think, was actually used in
introduction meeting that that feeling of like you have Willy Wonka's golden
ticket. You are here in the right place at the right time.
You're at the next Facebook or the next Google.
Up next, work hard, play harder.
What could possibly go wrong with Canoes Full of Booze?
In 2015, Adam Neumann visits CNBC Studios and reiterates his idea that
WeWork is not a real estate company.
How fast are you growing?
Very. What kind of numbers are we talking about? We're talking about
one of the fastest physical expansions that has been seen for the past 10
London, Tel Aviv, Amsterdam.
But this is about workspace, right? If I need a desk somewhere? This is much
bigger than workspace. This is about changing the way you work.
But Adam was saying, no, no, no, no, no, that's not the business. The real
business is the community platform behind it.
It had a feel of being like a startup incubator in a way.
And WeWork knew that when you get a lot of interesting people together, that
interesting things happen.
If I'm starting a business, I need a great graphic designer, a good web
developer, I need a PR team, I need a lawyer, and I need someone to help me
sales. And all of that put together is what you can find inside of WeWork, both
physically and virtually.
I don't think the community is as close as what they were pitching it to be.
Justin Zen is disappointed after moving his startup into a WeWork space.
You know, there's three beer every day at 4 .30. They literally wrote in a keg.
Well, most people would take the beer and they would go back to the office
it.
Zen has a way to confirm or refute his drinking alone hunch.
He applies his proprietary system of data analytics to WeWork's highly touted
social network.
Zen finds out that almost 8 out of 10 WeWork members have never even logged
And 5 of the top 10 users, with the most followers, including Adam Neumann, are
WeWork employees.
So it's a social network where your main users, they're just posting a lot
because they're paid to do so.
Zen publishes his data.
Newman himself sees it and is not happy.
The community manager told us, he said, Adam, you know, he saw the blog post and
management is upset and you have 30 minutes to leave. You're being kicked
We were called Zen's analysis inaccurate and incomplete.
According to Zen, the community manager says he has violated the, quote,
community happiness clause.
Obviously, they were the landlords, but yeah, we thought it was a major
overreaction.
For Adam Neumann, commitment to WeWork is all or nothing. And some former
employees say that's especially true for them.
What was really sold, I think, that energized a lot of people was this we
concept. Anybody who understands the sharing economy and that being part of
something greater than yourself is meaningful is a member of the we
We were all told regularly that we're all here to serve this greater purpose.
It was we are going to do this in a way that we're helping the world, we're
helping community, we're helping the little guy.
They would say, like, you know, we're like your family, your we family.
So when you're spending time with people you consider to be like family, it
doesn't feel like work.
They put the cult in culture was a common saying.
And that culture reaches full flower in the woods upstate.
It felt like being a little kid in some ways.
We all piled onto buses.
Summer camp was literally like, you know, some people just put it in a
called like a music festival, right? But it was just, it's literally like just
party.
People are drinking at 6 a .m. in the morning, and I was like, oh, God, this
where we're starting?
From 4 p .m. to 4 a .m., there is unlimited alcohol.
Ice Cube performed once, Lin -Manuel Miranda, Florence and the Machine.
I think summer camp ultimately was great as a marketing tool.
Hey, I went to a festival for my company where I saw The Weeknd play.
But as an employee, I hated it. And it was mandatory, so that was interesting.
It felt like this requirement that I didn't need.
We were sleeping in a tent. Not that I needed five -star accommodation, but
had five -star accommodation.
Newman's tent has air conditioning, single malt scotch, and fine wine.
Executives would stay on another part of the island and would take a boat back
and forth. We were essentially thrown in pop -up tents with cots.
All of this would not be possible without all of you, so I just want to
thank you so much.
Despite the lofty all -for -one, one -for -all rhetoric, by 2015, some
conclude that WeWork is no kibbutz.
And I remember specifically, I was on the road, but people at the headquarters
reached out to me and said, it's a random Tuesday and Adam is throwing a
party. They're drinking tequila and they're like really having a good time.
do you think is going on here?
We clearly just raised a ton of money. Something's about to happen.
He's exactly right.
After the initial investment from Benchmark Capital, there are many more
from other investors.
The valuation of WeWork rises exponentially with each raise, and Adam
catches out.
He sells equity and borrows against his stock to the tune of $700 million,
according to the Wall Street Journal.
Though not illegal, cashing out of a startup this early is unusual, according
Maureen Farrell.
It made Benchmark and other investors uncomfortable that Adam Neumann was
out so much money each step of the way.
But not enough to block him from doing so.
Let's think about a certain group of people, your investors.
Are you going to IPO in the next year?
So here's one of my investors happens to be sitting in the front. He's a big fan
of the IPO, came in very early. Yeah. I would never want to do the math on his
position. That might be why he smiles. That's why he's smiling. See that big
smile?
And the crazy thing about investing is you don't care about whether you have to
own the thing for the next 20 or 30 years.
You only care if you're going to be able to sell it to the next guy for more
than you paid for it.
And Adam Neumann, Adam Neumann can make you the next guy believe it's worth the
world.
Up next, enter the next guy, one of the world's richest men, Masayoshi Son.
I mean, he's a risk taker to the extreme, as is Adam. I mean, they were a
combustible combination.
At WeWork's corporate headquarters, Adam Neumann is expecting a very important
visitor. It's Masayoshi San, known simply as Masa, a Japanese billionaire
one of the world's preeminent tech investors.
You either think that he's brilliant or crazy or maybe both. Maybe you have to
be both to make the kinds of gambles and bets that he's made over his lifetime.
Masa tells Neumann he's in New York to meet the new president -elect.
And on the way to Trump Tower, he'd like to swing by WeWork.
So Adam's planning it for days. Everything has to be perfect.
It's the whole tour.
Adam, among other things, they asked someone to make waffles. So it would
really good inside.
Martha keeps Newman waiting and pacing.
The two hours he's blocked off are dwindling fast.
Turns out there will be no time for maple syrup and whipped cream.
Masa walks in the door and says, I've got 12 minutes. Go.
After a rushed tour, Masa tells Adam to get in his car.
So Adam goes with him, drives with him 30 -odd blocks to Trump Tower.
Adam starts telling him more about his plan for global WeWork nomination.
Masa poses a question in a fight between a smart person and a crazy person. Who
wins?
And Adam knew the right answer, which is that it's the crazy person. It's the
person willing to do anything. It's the person willing to do what the other
person doesn't expect.
In the back of a car, Masayoshi's son and Newman strike a $4 .4 billion deal,
one of the largest capital investments of all time.
Newman is elated when he returns.
And he runs in and is saying, $4 .4 billion.
And everyone's kind of looking at him like he's crazy.
It was, frankly, more money than anyone quite knew what to do with. And it was
money that was going to make everyone rich.
All Newman has to do is live up to Moss's vision of global domination.
He's a risk taker to the extreme, as is Adam. I mean, they were a
combustible combination.
Motha would literally say, you're not crazy enough.
And people around Adam Neumann were like, oh, no, don't call him that.
From that moment forward, any sort of restraint that WeWork had was out the
window because Adam now had the money to do whatever he wanted and he had the
permission.
I mean.
He was living large before the thought bank investment.
It just amps up to such an extreme.
According to the Wall Street Journal, the Newmans spend $90 million on six
in Gramercy Park, Greenwich Village, Westchester County, the Hamptons, and
County, California.
WeWork buys a brand new top -of -the -line Gulfstream jet at a cost of $60
million.
Newman and his family use it to travel the world on surf trips.
His hairdresser would fly around with him.
It was just like a level of extravagance. It's kind of unimaginable,
paper billionaire.
Around this time, Rebecca Newman is appointed as WeWork's chief brand
It all of a sudden became, oh, this is a company founded by Adam.
Rebecca, and there just happens to be this guy named Miguel.
But, you know, he does culture and stuff.
Don't worry about him. And she became a face.
We've got Rebecca Newman in the house. Good to see you. Thank you so much for
being here. I appreciate it. I'm in your house, actually. This is the WeWork
headquarters.
Thanks for having me.
Yeah, it's fun.
And then it morphed into, well, I helped co -found this company.
And as one of the first hundred people at that company, I will tell you
up,
Now, you are, just so I got it clear, you are a founding partner and chief
officer of WeWork, but also founder and CEO of WeGrow.
Exactly. And what is the mission of WeGrow, just so I understand clearly?
The mission of WeGrow and, quite honestly, the collective we that we're
living under is to elevate the world's consciousness.
At WeGrow, specifically through unleashing every human superpower and
happiness.
Okay. This isn't just about work anymore.
This is about life. This is about education.
The curriculum focuses equally on the mind, body, and spirit, and we're basing
bunch of different pedagogies and then creating our own on top of it.
A curriculum that some WeGrow teachers call whimsical.
When the family returns from a surf trip, Rebecca suggests WeGrow should
surfing in New York City.
To me as a former educator, I was a special education teacher before I went
the technology industry, to assume that you could start school with no
educational background and to assume that you could just throw money at the
problem and just change the way children learn and live, it's kind of arrogant.
Don Lewis recalls Rebecca explaining WeGrow, where tuition ranges up to $42
a year to a large group of employees.
I remember this almost verbatim. It was like, the New York City private schools
aren't good enough for our children.
The need to start a school came from my husband and I not finding the right
place to send my child.
And I'm sitting there, and I'm like, well, you're talking to a room of, like,
,000 people right now. Some of them are support staff.
I'm assuming that some of them live in, like, the South Bronx, where their kids
go to elementary schools where there's metal detectors.
You know, it's a level of, like, really tone deaf.
Up next, why does Newman need a Hollywood hype man?
Okay, we'll give you an interview with him, but Ashton Kutcher has to go along
for the interview.
Want more greed?
Follow us on Instagram, connect on Facebook, and listen to the American
Podcast wherever you get your podcasts.
We'll be right back.
by a billionaire who tells him he's not crazy enough, Adam Neumann puts WeWork's
pedal to the metal. The pace at which the buildings were opening, right? Just
opening, opening, opening, opening, opening, right?
Some employees are feeling burned out.
Tara Zumer is a WeWork assistant community manager, and she says she
from 8 in the morning until 10 at night.
They used to say, like, well, you get to stay at events. You get the opportunity
of being here as if that was compensation.
And it's just not. I love being around interesting people, but that's not going
to put food on my table.
Zoomers say she makes $42 ,000 a year.
It was the first time I actually started going broke working.
And that's when I started to question things, too. Like, how long can I keep
this up?
What payday am I actually waiting for?
And will I even be able to make it to that payday?
Much of her job is hands -on.
Clicking button.
You know, ordering milk.
Cleaning up Taco Tuesday.
But Zoomer has manager in her title and therefore is not eligible for overtime.
She thinks she should be.
She reaches out to other assistant managers and consults a lawyer.
But I knew that my story wasn't really unique either. That was the reason for a
class action lawsuit, when you realize you're not that special, actually.
There's a lot of people who are doing the same work that you're doing who
also want to get paid for those extra hours.
WeWork's legal team catches wind, and Zoomer is summoned to a room with stacks
of paper.
Everything inside of me knew that this was not a good thing. You know, and I
them know very politely, like, I'm not signing this. I don't know what I'm
signing, so I'm going to take some time.
Someone in the room asked, is she allowed to do that? I was like, I better
Like, this is still America, right? Are you going to put my hand on the paper
and, like, sign it for me? It's insane.
Zoomer's lawyer reviews the document and says signing would waive her right to a
jury trial and to pursue legal action. But it's too late.
Many community managers across WeWork go ahead and sign.
My lawyer said this is going to blow.
any class action claim for everyone forever.
So it's dead.
Her lawyer warns Tara to prepare for the backlash.
I had a high probability feeling that I would be fired Monday.
She's right.
There's always this crazy little thing that tech companies say or startups say.
It's like, oh, if we stopped growing, we'd be profitable tomorrow.
Growth at all costs.
Growth at all costs. Don't worry about the losses because they aren't actually
losses. They're investments. I think that's actually what WeWork told me.
But right now they're losing money.
Accounting -wise.
Because they're growing so quickly.
In 2018, WeWork loses almost $2 billion.
But Masayoshi -san still believes WeWork will become the global juggernaut of
office space.
He and Newman hatch a plan to invest another $20 billion into WeWork.
And it would be one of the biggest private investments ever.
Two funny things happen on the way to global domination.
Saudi Arabia, whose sovereign wealth fund comprises more than half of MASA's
capital, pulls out of the deal.
Second, the Wall Street Journal breaks news about the plan, and investors don't
like what they hear.
Masa called Adam, sorry, we're calling off the deal. The shareholders are going
to revolt.
This could blow up my whole company. I can't do it.
Adam was completely shocked, as were every senior executive.
And then all of a sudden, the deal fell apart.
And that's about when I sat down with Adam Newman.
I had been trying to get an interview with Adam Newman for months and months.
Finally, they said, okay, Deirdre, if you fly down to L .A., We'll give you an
interview with him.
But Ashton Kutcher has to go along for the interview.
I said, okay.
In addition to being a TV and film star, Ashton Kutcher is a successful
technology investor.
But when I actually got underneath the hood. I would describe Ashton Kutcher as
Adam Neumann's hype man.
I realized it was a technology company. And I realized that through the
technology this company has, it has a greater capacity than any other company
the entire world.
Kutcher argues that Moss's commitment is still enormous by almost any standard.
It's the second largest venture capital investment of all time.
I'm an investor in Uber, so I know what the first largest one was.
I often ask, how will you know when you're ready to be a public company? You
ready. We work and always ready for an IPO. We will choose the right time to do
it when it's correct for the mission of the company. What are you looking for?
I want to elevate the world's consciousness.
Okay, so when you do that, then you can go public? One or the other. When I feel
that to achieve that mission, going public will help it, that will be the
Okay, we talked a lot about the private market. Shortly after this interview,
WeWork does indeed plan to go public, not because it's elevated the world's
consciousness, but because it needs the money.
Up next, going public means WeWork's curtain is pulled back.
I remember sitting in the middle of the newsroom and it dropped.
And I run to the camera. I said, we have to get this on right now.
Another tech unicorn has filed to go public. This time it is WeWork.
As WeWork prepares for its Wall Street debut, Adam Neumann's behavior is a bit
erratic. He's skipping board meetings to go surfing. And he reportedly tells
several WeWork executives he wants to be the world's first trillionaire with a
team.
He's telling his friends at this point also that he wants to become the prime
minister of Israel or maybe the president of the world, which there is
president of the world, but whatever.
It's the board of directors' job to either rein in a wayward CEO or show him
door. With WeWork, neither happens.
They just wanted to get rich.
And so in the interest of getting rich, they totally ignored what was clearly
bat -crazy because all they saw was a payday right over the horizon.
To get there, WeWork needs to submit to the government a document called an S
-1. Typically, these are dense and filled with data explaining in detail
company makes money. But Adam and Rebecca Newman take it as an opportunity
self -expression.
She treated it like the September issue of Vogue, that this was going to be a
beautiful document.
Adam thought it was his masterpiece.
Best thing he had ever written in his entire life.
Despite the glossy photographs, the S1 will reveal much about WeWork and
answer the question, what makes WeWork so special?
That day, the day the S1 was released, the place was just aflame with criticism
of everything in the document.
Scorn is heaped upon the document's dedication to the energy of we greater
any one of us, but inside each of us.
The document is packed with jaw -dropping revelations, some that seem
line with a royal family than a publicly traded company.
The succession plan shocked people. I mean, basically, his wife.
who was a co -founder retroactively, would play a key role in shooting his
successor if he was incapacitated or he died.
And that just seemed ridiculous to people or just so over the top.
Newman has borrowed an astounding $740 million against WeWork stock.
Also, he is personally a partner in several large buildings in New York,
have rented space to WeWork. So in some cases...
Adam Newman, the man, is the landlord of WeWork, the company. In addition to
this self -dealing, the overarching business model of WeWork looks shaky.
It's still losing billions of dollars every year.
He did say on television many times, we are profitable.
Are you actually turning a profit? We are definitely turning a profit.
But there's this like asterisk in his mind of...
If you subtract out all these other costs, we're totally profitable.
Once everything was in plain sight, he couldn't keep up the facade anymore.
Everyone was talking about it, non -business networks were talking about
the stuff that this company was doing.
WeWork's much -anticipated IPO filing last week, raising... It just doesn't
any sense to me. The WeWork of state parties, it is just in absolute collapse
right now. One month later, the Wall Street Journal drops a story that
Adam Neumann was flying high, literally.
The party gets rolling on a private jet to Israel with friends.
And then when they land in Israel, they take this huge, huge handful of pot.
They stick it in a cereal box, right, to try and hide it. When the crew finds
it, the plane is grounded, forcing Newman to find another way back to New
You know, it was a potential felony to transport drugs on an international
flight. I remember someone called me. They're like, he won't, now that this
article's out, he's not going to be CEO in 48 hours.
But getting rid of Adam Neumann won't be easy. His shares have ten times the
votes of everyone else. The board will have to pay him to leave.
Masayoshi's son, SoftBank, agrees to buy $1 billion worth of Neumann stock, plus
a $185 million consulting fee.
The IPO is placed on hold, and more than 2 ,000 WeWork employees lose their
jobs.
For some former employees, Newman's billion -dollar golden parachute feels
a punch to the gut.
For driving his company into the ground, Adam Newman is getting a massive
payout. $1 .7 billion while his workers are getting laid off. That hurts.
Yeah. This world keeps giving opportunity to people who have been
deserve another opportunity.
And that part's really...
especially being a woman watching so many men get these passes that others
get. No one else in the world gets passes the way CEOs get passes for bad
behavior. All of this would not be possible without all of you. So I just
to say thank you so much.
Adam and Rebecca Newman, SoftBank and Masayoshi Son and Benchmark Capital
Partners all declined to speak with American Green.
None of the actions described in this story are alleged to be crimes.
SoftBank, as of the original air date of this program, is underwater with its
investment in WeWork, having lost billions.
I'm part of the responsibility of his mistake.
So I still love him. I still respect him. I'm sure he would come back and
do some great stuff.
Benchmark Capital has no apologies, just profits. They pocket $300 million from
their WeWork investment.
This system completely broke down. The guy who drove this company into the
ground, he has walked away rich beyond belief.
The people who empowered him, they made money. They're doing just fine.
Luckily, we have some other hit. So in total score, we are still positive.
The people who got punished are the employees of WeWork, people who just
up trying to do their job every day.
My biggest sympathies are for the younger people because I will tell you,
work hard.
If you were one of the first people at WeWork, you expected to be a
gazillionaire, right? And now you're basically, you got nothing.
On October 21st, 2021, two years after his initial plan for an IPO,
WeWork goes public.
Newman still owns 11 % of the company.
The Newmans have sold much of their New York and California real estate, but
have recently purchased a $40 million compound in Miami Beach.
Adam Neumann says he is actively plotting his next business.
Anyone who's known him says there will be a second act.
The predictions of people who have known him over the years is the second act
will be crazier than the first.
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