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In this episode of American Greed, the
Fyre Festival.
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This glossy promotional video pitches it
as the greatest music festival ever.
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You know, beautiful models frolicking in
the water in the Bahamas.
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00:00:17,100 --> 00:00:18,340
Fyre Festival.
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00:00:18,920 --> 00:00:23,800
It's supposed to be like the most insane
festival the world has ever seen.
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But Fyre Fest is a complete disaster
that quickly goes viral. Welcome to Fyre
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Festival.
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And the mastermind behind it all, 25
-year -old Billy McFarland.
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Billy had a lot of obvious talents, but
the greatest one was selling himself.
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00:00:49,290 --> 00:00:55,989
In scam after scam, he defrauded more
than 100 of his investors of
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$27 million.
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00:00:58,210 --> 00:01:00,270
He was a serial fraudster.
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He's someone with a lot of resources.
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He can do either really great things or
also really terrible things.
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We are just in LAX.
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About to go to... Bahamas.
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On April 27, 2017, thousands of ticket
holders and social media
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influencers are flocking to the Fyre
Festival, a star -studded music fest.
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26 -year -old video producer Amanda
Brooks is lured by the promise of
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in this promotional video.
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A villa, gourmet food, an all -star
lineup, even a treasure hunt.
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There were millions of dollars of
prizes, and you could rent the jet skis
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and find the clues, and it sounded like
a really fun experience.
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But the reality on the ground.
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is more like a scene from The Hunger
Games.
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The first thing we see is people running
for tent and fighting over tent.
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People spent $10 ,000 to go to this
thing.
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How could they not have anything set up?
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Like, this is not what I signed up for.
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In the concert industry, there has never
been anything that remotely rivals the
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disaster that the Fyre Festival became.
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But this fiasco isn't the first for
festival organizer Billy McFarland.
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Magnusis is the concierge platform that
connects millennials with new people,
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products, and services.
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00:03:11,340 --> 00:03:18,019
In 2015, 23 -year -old Billy McFarland
is the founder and CEO of a buzzworthy
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company called Magnesis.
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And Billy had an idea.
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What if you could create your own black
card?
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McFarland and his friends think the
American Express black card is the
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status symbol. But they don't make
enough money to qualify.
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So McFarland finds a vendor in China and
decides to create his own.
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And Billy knew that would appeal to his
young friends. Yeah, I'll just put this
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on my black card.
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But the Magnesis black card isn't a real
credit card.
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McFarland's company simply takes the
magnetic strip from a user's ordinary
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credit card and duplicates it.
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Cardholders actually link up their real
debit and credit card and use their
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Magnesis card every day regularly.
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It was kind of the...
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In my mind, sort of the champion for the
fake it till you make it kind of crowd.
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For $250 a year, members get a 24 -7
concierge service and access to
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exclusive parties and events.
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He rented a townhouse, a nice townhouse,
and Magnesis cardholders were able to
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use this to hang out in at an open bar.
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You know, rappers come in.
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There's some NBA and NFL players that
started using it.
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And within months, Billy starts
attracting press attention.
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McFarland raises $3 million and counts
billionaire oil and gas titan Aubrey
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McClendon among his early investors.
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That was the biggest calling card he
could possibly bring out. I've got money
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from Aubrey McClendon. Are you in?
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McFarland's staff grows to 20. He
travels by private plane, drives a
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And cements his reputation as one of the
city's hottest young entrepreneurs.
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He's had a great Magnesis Plus launch
party in D .C.
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He had a real sense of, I'm a young man
going places. And if you didn't know it,
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I'll tell you. So we're 20 months in,
and we just eclipsed 10 ,000 members
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across New York City and Washington, D
.C.
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00:05:27,080 --> 00:05:32,579
But former employees say that McFarland
is grossly inflating membership numbers
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to make Magnesis appear more successful.
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and the business is actually struggling
for cash.
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Problems with McNeese's really grew as
it attempted to grow. They're making
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promises, you know, to members, we'll
get you a private jet, we'll get you
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tickets to Hamilton.
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McFarland sells tickets to hit Broadway
shows and to A -list concerts like
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Beyonce, Adele, and Kanye West.
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But McFarland doesn't actually have
access.
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He's just taking the cash.
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and buying scalp seats at premium
prices.
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Some members receive their tickets, but
many do not, and headlines show the
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00:06:14,090 --> 00:06:15,670
complaints are pouring in.
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They started losing a lot of the
original members, and so it really
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company of failed promises, big dreams,
and a little follow -through.
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By May 2016, McFarlane appears bored
with Magnetis and is looking for his
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move.
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He starts a new company called Fire
Media and touts an app that gives users
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simple way to book celebrities for
events.
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So what he was trying to do is create
almost a tender for artists where you
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would make an offer and book these shows
directly.
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Sort of take out that middle man.
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And McFarlane's new business partner is
rapper Ja Rule.
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Well, I'm going to let my partner in
crime here, Billy McFarlane, Give you
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an introduction of what FIRE is and what
it's bringing to the table.
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How's it going, guys? So three years
ago, I started... Ja Rule, let's just
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was no longer at the peak of his career.
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I mean, to Ja Rule, Billy looked like
the real deal.
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I've loved Ja Rule since I was a kid,
and I really wanted to book talent for
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these small private conferences.
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But then seriously, if you're worth $50
million and you can hire Beyonce,
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You're going to do that from an app?
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Despite the challenges, McFarland does
what he does best.
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You know, Billy had a lot of obvious
talents, but the greatest one was
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himself.
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And investors line up.
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Billy would take money from anybody who
was looking for the next big thing.
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There's a lot of people like that in
Manhattan.
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Marketing executive Carola Jayne sees
promise in the young McFarland.
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00:08:02,430 --> 00:08:07,229
Jane is married to a high -profile hedge
fund manager and is a savvy investor
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00:08:07,230 --> 00:08:13,610
herself. She reportedly puts together a
$4 million loan to help grow Fire Media.
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And McFarland is off and running.
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He sets up headquarters in a swanky new
office space in Tribeca. With a team of
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00:08:21,970 --> 00:08:26,629
engineers and designers building the
app, McFarland is looking for ways to
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promote it.
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And he finds inspiration while on
vacation in the Bahamas and pitches a
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idea to his bartender.
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And he's like, tell her, let me ask you
a question. What do you think about us
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having a music festival here?
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When American Greed returns,
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Billy McFarlane has a vision of a luxury
music festival.
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And he hires the world's top supermodels
to help him sell it.
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We had models flying in, different
models.
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We had Bella Hadid and all those girls.
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In 2016, Billy McFarland is island
hopping in the Bahamas when McFarland
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his private plane runs dangerously low
on fuel.
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The pilot makes a pit stop on Norman's
Cay.
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In the 1970s, the Cay served as a
cocaine smuggling hub for Carlos Lader,
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associate of Pablo Escobar.
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Today, Norman's Cay has just a single
airstrip to serve a few dozen residents.
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Despite these obvious limitations,
McFarlane sees this tiny island as the
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perfect spot to stage a huge music
festival as a way to promote his new
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celebrity booking app.
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I'm like Billy. A music festival on
Arminsky?
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You love to spend, like, a lot of cash
just to get that to work.
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00:10:14,480 --> 00:10:17,200
Delroy Jackson is a bartender on the
island.
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00:10:18,060 --> 00:10:21,610
Billy is like, I'll see you in two
weeks. I'm like, yeah, whatever, dude.
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00:10:22,690 --> 00:10:23,870
Exactly two weeks.
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00:10:24,070 --> 00:10:28,150
I saw Billy exit on the plane, right? He
said, I told you I'd be back.
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00:10:29,430 --> 00:10:35,690
McFarland is back with his fire media
team in tow, including partner Ja Rule.
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00:10:36,450 --> 00:10:41,509
McFarland doesn't have any experience
planning a music festival, but he does
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have a vision of the ultimate fantasy
experience.
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He knew instinctively that if you want
to make this app hot, then you must
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00:10:50,960 --> 00:10:55,420
create some advertising or a message
that is hot and sizzling.
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And nothing sizzles more than bikini
-clad supermodels.
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00:11:01,740 --> 00:11:05,899
McFarlane shells out more than one and a
half million dollars to hire the
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biggest names in the business.
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00:11:07,680 --> 00:11:13,000
Bella Hadid, Emily Ratajkowski, and
Alessandra Ambrosio.
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I bet he was up.
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He said, hey, those are Victoria's
Secret models.
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See, now we're going to have a music
festival, right? But before we had the
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festival, we had to do, like, a
promotional video.
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The money seemed to flow pretty freely.
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We spent close to $40 ,000 on the yacht.
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00:11:41,230 --> 00:11:43,630
He wanted me to photograph him on a jet
ski.
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00:11:44,470 --> 00:11:49,009
And then he says, like, today we're
going to go film me swimming with the
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sharks.
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00:11:50,010 --> 00:11:54,269
Like, were we there for a marketing
video or were we there to, like, hang
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and just have fun?
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At night, that's when the party starts.
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So, you know, I got to make it happen,
right?
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I think it was more just like an excited
child in a
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candy store. I think all of them were
very young and had no real experience.
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Oren Axe is a graphic designer managing
the social media rollout.
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On December 12, 2016, Axe launches the
campaign on Instagram.
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And in a highly coordinated effort, more
than 400 influencers, models, athletes,
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artists, and actors simultaneously post
a mysterious orange tile linked to this
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glitzy video.
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Among them is model and reality TV star
Kendall Jenner, who reportedly has paid
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$250 ,000 for a single post that will be
seen by her 102 million
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followers.
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00:13:03,251 --> 00:13:09,139
And you're just getting orange after
orange after orange, and you're asking
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questions.
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00:13:10,440 --> 00:13:15,379
The offerings range from general
admission packages with private villas
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$500.
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to a luxury yacht experience costing
$250 ,000.
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00:13:21,840 --> 00:13:27,020
This video shown here goes viral, and
tickets are selling fast.
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00:13:28,100 --> 00:13:31,800
It marketed a come frolic with the
supermodels lifestyle.
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And you don't have to be anybody.
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You just have to have the money to do
it.
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It was an alluring and a powerful
message.
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And, you know, he got thousands of
people who bought tickets.
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I'm watching that on the islands of
Pablo Escobar.
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I'm like, okay, hey, B, you're looking
good so far, but Pablo Escobar don't own
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this. You're going to get a lawsuit.
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00:14:01,010 --> 00:14:05,069
McFarlane's associates say he was asked
not to mention any connection to drug
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00:14:05,070 --> 00:14:06,120
smugglers.
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00:14:07,210 --> 00:14:08,450
And Jackson's right.
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00:14:08,910 --> 00:14:12,190
Pablo Escobar never actually owned
Norman's key.
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00:14:13,240 --> 00:14:16,000
But why let facts get in the way of a
good story?
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00:14:17,420 --> 00:14:19,920
He said, yeah, don't worry about that,
man.
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00:14:20,420 --> 00:14:24,599
In America, they love the name Pablo
Escobar. So once they see Escobar,
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going to jump on it.
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00:14:25,700 --> 00:14:29,180
I'm like, B, all right, that's on you.
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00:14:32,780 --> 00:14:38,580
Norman's key officials are reportedly
not amused by McFarlane's myth -making.
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00:14:40,970 --> 00:14:45,709
We were immediately kicked off the
premises, and then, you know, FIRE was
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able to do anything related to the FIRE
Festival on that island.
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FIRE Festival is just four months away.
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00:14:55,630 --> 00:14:59,090
McFarland needs to find a new island,
and fast.
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00:14:59,091 --> 00:15:04,189
You've got to remember, most people
don't plan their own wedding in four
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00:15:04,190 --> 00:15:08,529
And so to anyone involved with music
production, like, you would know that
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00:15:08,530 --> 00:15:10,150
you're not going to pull this off.
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00:15:12,750 --> 00:15:19,369
When American Greed returns, McFarland
has sold a fantasy and reality bites
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00:15:19,370 --> 00:15:25,389
back. Billy was warned point blank. You
are killing your brand if you sell
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00:15:25,390 --> 00:15:26,890
something that doesn't exist.
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00:15:27,390 --> 00:15:29,370
And yet that's exactly what he did.
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00:15:45,040 --> 00:15:50,800
In the spring of 2017, this video
promotes a paradise of gourmet food,
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00:15:51,320 --> 00:15:56,340
villas, and supermodels, all on a
private island in the Bahamas.
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00:15:58,460 --> 00:16:04,179
From a marketing standpoint, the Fyre
Festival is a stroke of genius and
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00:16:04,180 --> 00:16:06,000
generating big buzz.
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00:16:06,380 --> 00:16:09,540
But organizer Billy McFarlane has a huge
problem.
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He has no island.
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00:16:13,070 --> 00:16:17,749
He was just stunningly ignorant of what
it would take to make his promises a
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00:16:17,750 --> 00:16:24,289
reality. After nearly two months of
searching, McFarland finds a spot on
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00:16:24,290 --> 00:16:28,210
Exuma. But Great Exuma is not a remote
or private island.
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00:16:28,590 --> 00:16:34,329
And the festival site is an abandoned
resort development full of roads to
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00:16:34,330 --> 00:16:35,380
nowhere.
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00:16:35,630 --> 00:16:38,040
McFarland doesn't announce the island
change.
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00:16:38,270 --> 00:16:41,230
He just renames it Fire Key.
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00:16:41,960 --> 00:16:48,479
With no infrastructure and no villas,
McFarland will need to build Fire Key
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00:16:48,480 --> 00:16:51,080
the ground up in a mere two months.
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00:16:51,560 --> 00:16:57,019
He thought it would somehow happen
because he imagined it. In fact, they
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00:16:57,020 --> 00:17:01,359
the two largest contractors who do this
type of thing. And Billy and his guys
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00:17:01,360 --> 00:17:03,320
were like, $12 million?
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00:17:03,660 --> 00:17:06,420
You're crazy. This can be done for $500
,000.
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00:17:07,020 --> 00:17:09,060
And I talked to people in the business.
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00:17:09,061 --> 00:17:12,858
Crows who've been doing this for
decades, who go back to Woodstock, who
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00:17:12,859 --> 00:17:15,780
like, this kid had no idea.
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00:17:18,200 --> 00:17:23,399
The fest is scheduled for the same
weekend as the annual regatta, Exuma's
227
00:17:23,400 --> 00:17:24,450
biggest holiday.
228
00:17:24,640 --> 00:17:27,839
And all of the hotels are already sold
out.
229
00:17:28,119 --> 00:17:31,440
They all asked the same question. So
where are these villas?
230
00:17:31,900 --> 00:17:34,840
And Billy said, well, you're going to
provide them.
231
00:17:34,841 --> 00:17:38,419
Nobody had any villas and everybody
thought everybody else was going to
232
00:17:38,420 --> 00:17:39,470
them.
233
00:17:40,040 --> 00:17:43,880
We wanted to understand, okay, how does
the beach look, you know?
234
00:17:44,160 --> 00:17:46,220
And they're like, oh, oh, the beach.
235
00:17:46,760 --> 00:17:48,980
Funny you ask. It's five miles away.
236
00:17:51,420 --> 00:17:54,720
And I'll say in the same way, Billy,
this cannot happen.
237
00:17:55,080 --> 00:17:59,480
Based on the time frame that you want us
to pull this off, it cannot happen.
238
00:18:01,320 --> 00:18:04,460
Despite the warnings, McFarlane plows
ahead.
239
00:18:04,461 --> 00:18:07,399
When I got to site, you know, there was
nothing.
240
00:18:07,400 --> 00:18:08,450
It was just gravel.
241
00:18:09,230 --> 00:18:14,509
Nick Patero is an event producer, one of
dozens brought in to try to pull off
242
00:18:14,510 --> 00:18:15,560
the impossible.
243
00:18:15,630 --> 00:18:19,710
An event like this would take about 18
months of full planning and execution.
244
00:18:20,790 --> 00:18:25,909
But McFarland, as documented here by his
own photographer, doesn't appear
245
00:18:25,910 --> 00:18:31,530
worried. He convinces his team to look
beyond reason and believe in him.
246
00:18:32,270 --> 00:18:35,810
Billy's personality is kind of
intoxicating.
247
00:18:36,840 --> 00:18:38,950
He pulls a yes out of you one way or
another.
248
00:18:41,880 --> 00:18:46,939
Back in New York City, investment
advisor Calvin Wells takes a call from a
249
00:18:46,940 --> 00:18:53,759
friend who was considering investing $5
million in Fire Media, a startup that
250
00:18:53,760 --> 00:18:57,620
McFarlane claims is already worth $90
million.
251
00:18:58,960 --> 00:19:03,879
And when I got the pitch deck, it
showed, you know, headline artists. You
252
00:19:03,880 --> 00:19:05,900
Beyonce on there. You had Jay -Z.
253
00:19:05,901 --> 00:19:09,319
And then they were basically showing
that you could access these people
254
00:19:09,320 --> 00:19:10,370
directly.
255
00:19:12,020 --> 00:19:17,139
Wells knows that these artists are
locked into long -term contracts with
256
00:19:17,140 --> 00:19:18,190
talent agencies.
257
00:19:18,780 --> 00:19:22,660
I believe very firmly that this was not
a legitimate operation.
258
00:19:23,240 --> 00:19:25,530
I said don't invest. It doesn't make any
sense.
259
00:19:26,360 --> 00:19:28,240
His friend won't take the bait.
260
00:19:29,100 --> 00:19:33,819
But Wells discovers McFarland is close
to clinching a deal with Comcast
261
00:19:33,820 --> 00:19:39,299
Ventures, the investment arm of the
cable giant, for an investment of up to
262
00:19:39,300 --> 00:19:40,350
million.
263
00:19:40,660 --> 00:19:46,000
I became sort of alarmed at how
successful he'd been in marketing this
264
00:19:46,520 --> 00:19:52,019
So I'm watching this thing unfold on the
Fyre Instagrams where they posted Fyre
265
00:19:52,020 --> 00:19:57,979
Island. I sort of filtered the photo and
overlaid it with a Google map of Great
266
00:19:57,980 --> 00:20:02,639
Zuma. and saw that basically they had
just sort of colored in the bottom part
267
00:20:02,640 --> 00:20:06,579
a subset map and make it look like it
was an island. I knew that they were
268
00:20:06,580 --> 00:20:07,630
lying.
269
00:20:08,780 --> 00:20:11,980
Wells knows he's on the trail of
something big.
270
00:20:14,040 --> 00:20:21,039
I decided for myself to go check it out
and did some
271
00:20:21,040 --> 00:20:22,720
real gumshoe investigative work.
272
00:20:23,600 --> 00:20:27,680
One of my favorite things that we
discovered was the half -domed tent.
273
00:20:28,240 --> 00:20:32,179
And so when you compare it to the luxury
villa, you know, it's being showed
274
00:20:32,180 --> 00:20:37,039
with, like, electricity and air
conditioning. The juxtaposition, I
275
00:20:37,040 --> 00:20:38,090
pretty great.
276
00:20:39,380 --> 00:20:45,499
Wells warns Comcast not to invest and
creates an anonymous Twitter handle,
277
00:20:45,500 --> 00:20:48,080
Fraud, and tries to get the word out.
278
00:20:48,280 --> 00:20:50,720
Hashtag Fire Festival is a fraud.
279
00:20:51,400 --> 00:20:55,460
But Instagram posts, show tickets are
still selling.
280
00:20:56,880 --> 00:21:00,719
The buzz and the hype around it was just
so intense. You know, the heat of a
281
00:21:00,720 --> 00:21:06,419
thousand suns. It was impossible for
sort of logic and reason to deflate any
282
00:21:06,420 --> 00:21:09,980
the enthusiasm for it. What I didn't
know was who else was going to be
283
00:21:10,740 --> 00:21:16,139
Wells doesn't know it yet, but investors
have already given McFarland millions
284
00:21:16,140 --> 00:21:17,190
of dollars.
285
00:21:19,220 --> 00:21:24,319
When American Greed returns, McFarland's
fantastic vision is on a collision
286
00:21:24,320 --> 00:21:25,720
course with reality.
287
00:21:25,721 --> 00:21:29,289
I said, Billy, you know you're going to
jail for this, right?
288
00:21:29,290 --> 00:21:33,010
I said, because keep in mind, you're
selling the people a dream.
289
00:21:44,250 --> 00:21:51,210
In March of 2017, preparations for the
Fyre Festival kick up to a frenzied
290
00:21:52,010 --> 00:21:56,069
Staff is working around the clock trying
to transform Roker's Point on Great
291
00:21:56,070 --> 00:22:02,210
Exuma into the mythical land of Fire Key
that McFarland has promoted online.
292
00:22:04,550 --> 00:22:09,189
There were, I think, 650 tents that
needed to get put up. We had to now move
293
00:22:09,190 --> 00:22:13,030
assignments from not even what people
paid for to what was built.
294
00:22:15,990 --> 00:22:21,030
McFarland recruits day laborers on the
island, and they show up in droves.
295
00:22:21,470 --> 00:22:23,150
We had basically the whole island.
296
00:22:23,450 --> 00:22:27,150
Everything that was available and free,
we had working on Roka's Point.
297
00:22:28,830 --> 00:22:32,430
Ended up being 18 hours a day, you know?
It was crazy.
298
00:22:34,170 --> 00:22:36,710
Electrician Ricky Curling joins the
team.
299
00:22:37,590 --> 00:22:39,450
Brought all of my electricians there.
300
00:22:39,451 --> 00:22:42,029
We were wiring up kitchens, hooking up
generators.
301
00:22:42,030 --> 00:22:47,009
We were doing it all, you know what I
mean? So the people in the Bahamas, we
302
00:22:47,010 --> 00:22:48,060
in 100%.
303
00:22:49,630 --> 00:22:55,289
Curling is working on credit for
McFarland, but paying 15 of his own men
304
00:22:55,290 --> 00:22:57,150
his pocket week after week.
305
00:22:58,350 --> 00:23:02,470
I said, I got to quit. I can't keep
doing this. I can't keep paying these
306
00:23:03,150 --> 00:23:08,009
But according to Curling, McFarland
assures him and a handful of other
307
00:23:08,010 --> 00:23:14,129
that the money is on the way, and he
sends wire transfer confirmations to
308
00:23:14,130 --> 00:23:18,590
it. So this stuff would come up on the
email or pop up on your phone and said,
309
00:23:18,920 --> 00:23:22,799
Confirmation that money was sent, so we
kept going. Because down here, it's
310
00:23:22,800 --> 00:23:26,819
probably sometimes a week before the
money actually shows up. So if you're
311
00:23:26,820 --> 00:23:28,020
patient, you wait a week.
312
00:23:28,660 --> 00:23:34,199
In New York, dancer and artist Daryl
Thorne is gearing up to perform at the
313
00:23:34,200 --> 00:23:35,250
festival.
314
00:23:35,540 --> 00:23:39,859
I was so excited. I was super excited. I
mean, it seemed like a huge
315
00:23:39,860 --> 00:23:40,910
opportunity.
316
00:23:42,760 --> 00:23:45,480
Thorne creates 36 new headpieces.
317
00:23:46,240 --> 00:23:48,360
and assembled a team of 12 dancers.
318
00:23:49,120 --> 00:23:53,199
The only thing that changed leading up
to the event was that I was encouraged
319
00:23:53,200 --> 00:23:54,250
spend more money.
320
00:23:54,640 --> 00:23:58,010
They called me and said, oh, we want
body paint for all of the guests.
321
00:23:58,220 --> 00:24:02,579
And so three days or four days before I
even went, they had me spend another $3
322
00:24:02,580 --> 00:24:04,920
,000, which came out of my pocket.
323
00:24:04,921 --> 00:24:08,659
What is this facade that you're putting
together that everything's all good when
324
00:24:08,660 --> 00:24:10,400
everything seems to be crumbling?
325
00:24:11,200 --> 00:24:15,640
What no one knows is that Comcast
Ventures has pulled out of the deal.
326
00:24:16,060 --> 00:24:20,379
In a statement to American Greed,
Comcast Ventures says, after conducting
327
00:24:20,380 --> 00:24:24,979
thorough due diligence, we were
unsatisfied with the results and passed
328
00:24:24,980 --> 00:24:26,030
investment.
329
00:24:26,220 --> 00:24:30,120
And without that influx of millions,
everything is collapsing.
330
00:24:31,020 --> 00:24:36,420
And one day the fire credit card bounced
and I personally got charged $1 ,000.
331
00:24:37,460 --> 00:24:42,019
And then customs just completely held
materials because customs bills weren't
332
00:24:42,020 --> 00:24:43,070
paid.
333
00:24:43,429 --> 00:24:48,969
McFarland has burned through all of the
investor money, and he owes millions on
334
00:24:48,970 --> 00:24:50,590
a string of short -term loans.
335
00:24:52,310 --> 00:24:57,969
And after a week, vendors like Ricky
Curling discover the wire transfers are
336
00:24:57,970 --> 00:24:59,990
phony, and there is no money.
337
00:25:00,350 --> 00:25:01,970
How do you do that to someone?
338
00:25:02,170 --> 00:25:05,810
Like, how do you expect, you know,
nobody to find out?
339
00:25:07,190 --> 00:25:09,630
Yeah, good at being fake.
340
00:25:10,730 --> 00:25:12,390
You know, he's good at it.
341
00:25:13,210 --> 00:25:16,950
The walls are closing in on McFarland.
342
00:25:17,250 --> 00:25:21,950
His event producers need money, and they
are demanding it from him now.
343
00:25:22,550 --> 00:25:23,690
So there's no money?
344
00:25:52,580 --> 00:25:56,900
When we were all freaking out, he was
off on a jet ski or off on a dune buggy.
345
00:25:57,420 --> 00:26:00,120
You know, I never saw him buckle under
any pressure.
346
00:26:00,880 --> 00:26:04,240
I physically saw people break down, but
him, never.
347
00:26:04,480 --> 00:26:08,090
The last minute, Billy starts saying,
okay, we're going to go cashless.
348
00:26:09,480 --> 00:26:15,659
Two weeks out, McFarland sends emails
pushing attendees to load up their fire
349
00:26:15,660 --> 00:26:16,720
bands with money.
350
00:26:17,680 --> 00:26:22,899
You can sign up for a yoga class. You
can rent a jet ski. The average festival
351
00:26:22,900 --> 00:26:27,020
goer is loading three grand onto their
wristband.
352
00:26:27,220 --> 00:26:28,480
You don't want to miss out.
353
00:26:28,481 --> 00:26:32,539
Billy went this way because he wanted
the money up front. He needed the money
354
00:26:32,540 --> 00:26:33,590
now.
355
00:26:34,200 --> 00:26:35,940
And the ploy works.
356
00:26:36,810 --> 00:26:41,769
McFarlane reportedly takes in nearly $2
million, and he manages to keep the
357
00:26:41,770 --> 00:26:45,270
festival afloat, but can't stem the tide
of chaos.
358
00:26:46,690 --> 00:26:48,010
Oh, island change?
359
00:26:48,510 --> 00:26:52,389
Must be just an island change, but the
treasure hunt is probably still
360
00:26:52,390 --> 00:26:56,470
happening. And then they switched again,
and then now there's no treasure hunt.
361
00:26:56,790 --> 00:26:58,710
The private beach disappeared.
362
00:26:59,150 --> 00:27:00,710
The private plane disappeared.
363
00:27:01,110 --> 00:27:03,820
The chef disappeared. Like, everything
disappeared.
364
00:27:04,680 --> 00:27:10,020
But Orrin Axe is directed to keep
churning out the same glamorous images.
365
00:27:10,560 --> 00:27:16,279
And the website is still selling VIP
tickets for thousands of dollars and
366
00:27:16,280 --> 00:27:17,960
villas that do not exist.
367
00:27:18,460 --> 00:27:23,599
But some ticket holders are growing
suspicious and turning to social media
368
00:27:23,600 --> 00:27:24,650
answers.
369
00:27:26,420 --> 00:27:28,950
It just kept getting bigger and louder
and louder.
370
00:27:29,120 --> 00:27:33,100
It got to a point where they were backed
against the wall.
371
00:27:33,690 --> 00:27:36,970
It was just immediate texts or emails or
phone calls.
372
00:27:37,350 --> 00:27:39,310
You know, we have to delete this.
373
00:27:40,990 --> 00:27:45,849
They were actively, like, deleting the
questions. We told them not to do it,
374
00:27:45,850 --> 00:27:50,030
it was just like, that was how they
thought that they can stop the noise.
375
00:27:50,031 --> 00:27:53,769
Billy just said, we'll get it done.
We'll be fine.
376
00:27:53,770 --> 00:27:57,709
And I don't know how you can say that
when you promise villas and there are no
377
00:27:57,710 --> 00:28:00,850
villas. No, you've promised fire key.
There's no fire key.
378
00:28:01,470 --> 00:28:06,449
Ultimately, he borrowed so much money in
the end, spent so much money that the
379
00:28:06,450 --> 00:28:09,700
only way he'd ever get his money back
was by putting this thing on.
380
00:28:12,050 --> 00:28:17,990
It is April 27th. The first guests will
be arriving in less than 12 hours.
381
00:28:19,690 --> 00:28:22,760
We're going day four, no sleep.
Everybody's kind of losing it.
382
00:28:24,050 --> 00:28:28,970
And it just started pouring, and I was
like, you know, if this isn't an omen,
383
00:28:29,110 --> 00:28:30,190
then what is?
384
00:28:33,210 --> 00:28:35,750
Even God didn't want this wrestle to get
off.
385
00:28:36,710 --> 00:28:40,450
The tans are soaked, and the site is
ravaged.
386
00:28:41,590 --> 00:28:43,530
I know people who begged to cancel.
387
00:28:43,531 --> 00:28:47,489
We're just not ready. We're going to be
endangering people. How can we do this?
388
00:28:47,490 --> 00:28:48,540
And he couldn't.
389
00:28:48,850 --> 00:28:51,680
And he still thinks that he's going to
get out of it. I just...
390
00:28:51,850 --> 00:28:54,430
That, to me, is one of the great
mysteries of Billy.
391
00:28:58,690 --> 00:29:01,640
I mean, everyone's supposed to be here,
like Bella Hadid,
392
00:29:02,230 --> 00:29:03,280
Kendall Jenner.
393
00:29:04,110 --> 00:29:06,090
Just, it's insane.
394
00:29:07,190 --> 00:29:12,269
It's the morning of Fyre Festival, and
thousands of ticket holders are flooding
395
00:29:12,270 --> 00:29:15,690
the airports, ready for the adventure of
a lifetime.
396
00:29:16,270 --> 00:29:17,930
And we have our wristbands.
397
00:29:18,470 --> 00:29:19,530
There we go.
398
00:29:27,400 --> 00:29:30,340
But there are rumblings of problems on
the ground.
399
00:29:31,180 --> 00:29:37,639
You know, your private plane, the
chartered plane, that's very sketchy.
400
00:29:37,640 --> 00:29:44,019
Blink -182, the musical headliner, has
just announced on Twitter they won't be
401
00:29:44,020 --> 00:29:45,070
performing.
402
00:29:45,140 --> 00:29:48,780
In Exuma, guests are herded onto school
buses.
403
00:29:49,200 --> 00:29:54,279
The moment I realized that this was not
happening and that I've been working on
404
00:29:54,280 --> 00:29:55,330
this like fraud.
405
00:29:55,920 --> 00:30:00,119
It was the moment that we went over the
hill, and I saw on the horizon the
406
00:30:00,120 --> 00:30:02,000
tents. Oh, no!
407
00:30:05,800 --> 00:30:08,930
What's happening? There's no water over
there. Look at the bed.
408
00:30:09,780 --> 00:30:12,180
These are UN refugee tents.
409
00:30:12,840 --> 00:30:17,340
This isn't going to work. Like, this
can't be what this is.
410
00:30:18,340 --> 00:30:22,220
The stages are empty, and it's every man
for himself.
411
00:30:23,340 --> 00:30:26,950
And everybody's looking around. Where
are the villas? Here, have a shot.
412
00:30:26,951 --> 00:30:30,519
They just were handing out bottles to
people because they wanted everyone to
413
00:30:30,520 --> 00:30:31,600
distracted and drunk.
414
00:30:33,660 --> 00:30:38,979
It was just very chaotic. You could tell
that everyone is very stressed and very
415
00:30:38,980 --> 00:30:40,360
tense and very overwhelmed.
416
00:30:41,000 --> 00:30:43,800
We have literally been standing here for
like an hour.
417
00:30:46,440 --> 00:30:51,279
And then Billy stands up on this giant
wooden table and goes, everybody, just
418
00:30:51,280 --> 00:30:52,330
pick a tent.
419
00:30:55,640 --> 00:31:01,019
People stampede for these tents, and
they're wet, they're soggy, and yet
420
00:31:01,020 --> 00:31:06,239
are stealing bed covers and stealing
tents and fighting over them because
421
00:31:06,240 --> 00:31:10,280
are marooned in a foreign country. It's
an absolute disaster.
422
00:31:11,340 --> 00:31:14,000
Festival goers, light up social media.
423
00:31:14,380 --> 00:31:18,319
You know, social media exploded with,
like, hashtag fire fail, hashtag fire
424
00:31:18,320 --> 00:31:19,370
fraud.
425
00:31:19,510 --> 00:31:24,329
Every headliner has backed out. There's
a bunch of people who have nowhere to
426
00:31:24,330 --> 00:31:29,350
stay. It's 8 .36 and people are now just
getting their luggage.
427
00:31:29,750 --> 00:31:36,549
I am stranded in the Bahamas amid
thousands of other extremely unlucky
428
00:31:36,550 --> 00:31:41,289
goers. The fire festival is cancelled,
but it's an absolute circus. I don't
429
00:31:41,290 --> 00:31:42,209
what's going on.
430
00:31:42,210 --> 00:31:45,869
I'm supposed to be getting a massage on
the beach and getting on a jet ski with
431
00:31:45,870 --> 00:31:48,230
Kendall Jenner. It seems like a good
idea.
432
00:31:48,760 --> 00:31:50,140
And then it was such a scam.
433
00:31:52,660 --> 00:31:59,099
When American Greed returns, the
festival collapse has landed Billy
434
00:31:59,100 --> 00:32:01,140
the radar of the feds.
435
00:32:01,141 --> 00:32:05,519
This was people who had been led to a
foreign country with promises of things
436
00:32:05,520 --> 00:32:06,680
that did not exist.
437
00:32:07,040 --> 00:32:12,099
And so it was not only a disaster, it
was pretty clearly a disaster with fraud
438
00:32:12,100 --> 00:32:13,150
at its roots.
439
00:32:14,040 --> 00:32:17,980
Hear from other vendors who say they
were burned by McFarland.
440
00:32:18,410 --> 00:32:21,290
at AmericanGreed .CNBC .com.
441
00:32:21,590 --> 00:32:23,610
Want inside information from the show?
442
00:32:24,150 --> 00:32:26,070
Join the Greed social network.
443
00:32:26,610 --> 00:32:29,110
Like us on American Greed's Facebook
page.
444
00:32:29,530 --> 00:32:30,580
We'll be right back.
445
00:32:38,270 --> 00:32:42,929
Concert goers lured to the inaugural
Fyre Music Festival in the Bahamas this
446
00:32:42,930 --> 00:32:44,730
weekend say they're feeling burned.
447
00:32:48,970 --> 00:32:55,529
On April 28th, 2017, the disastrous Fyre
Festival is making headlines around the
448
00:32:55,530 --> 00:33:00,190
world. And festival attendees are just
trying to get home.
449
00:33:02,850 --> 00:33:03,900
We don't even know.
450
00:33:04,450 --> 00:33:05,500
You're stranded.
451
00:33:05,730 --> 00:33:08,020
We're just waiting on flights to get
here. No!
452
00:33:10,830 --> 00:33:12,250
Everybody forming line.
453
00:33:12,710 --> 00:33:16,810
At the gate, they came for their
paycheck. They're like, hey, we want our
454
00:33:18,700 --> 00:33:23,679
Hundreds of locals on Great Exuma have
worked for weeks on credit, and now
455
00:33:23,680 --> 00:33:25,240
McFarland is gone.
456
00:33:27,560 --> 00:33:32,120
They were demanding answers, but, like,
who do you ask for money, you know?
457
00:33:32,300 --> 00:33:35,220
Like, they came and they left, you know?
458
00:33:37,200 --> 00:33:39,790
They fled the island, basically, is what
happened.
459
00:33:40,760 --> 00:33:43,380
Daryl Thorne is stranded on Exuma.
460
00:33:43,930 --> 00:33:47,330
and says he is still owed more than $21
,000.
461
00:33:47,810 --> 00:33:52,350
I was really upset and really, like, how
could you just leave us? Just leave,
462
00:33:52,470 --> 00:33:56,849
like, and just walk away from this and
leave the people who are working this
463
00:33:56,850 --> 00:34:01,370
event to kind of dig our way out. Like,
that was so upsetting.
464
00:34:02,850 --> 00:34:09,170
Within days, the lawsuits pile up,
including a $100 million class action
465
00:34:10,380 --> 00:34:15,020
Meanwhile, many fire media employees
back home are stunned.
466
00:34:15,400 --> 00:34:19,559
They have been building a platform that
they believe would revolutionize the
467
00:34:19,560 --> 00:34:20,820
talent booking industry.
468
00:34:21,540 --> 00:34:27,179
Now, they discover it's all been lies,
and McFarlane doesn't have answers.
469
00:34:28,179 --> 00:34:34,440
Well, unfortunately, we are not able to
proceed with payroll immediately.
470
00:34:34,840 --> 00:34:39,340
That said, if you want to stick with us,
we'd love to have you.
471
00:34:40,170 --> 00:34:45,089
So I'm unclear as to how you're asking
us to remain employed while not paying
472
00:34:45,090 --> 00:34:46,140
us.
473
00:34:46,690 --> 00:34:50,389
I think we've been misled, to put it
lightly.
474
00:34:50,830 --> 00:34:53,300
Billy, should we have any concern about
the FBI?
475
00:34:55,330 --> 00:34:57,890
I don't know. I think that's an
individual thing.
476
00:34:58,710 --> 00:35:02,510
By now, the FBI is, in fact, on the
case.
477
00:35:04,110 --> 00:35:08,949
McFarland stepped over that line. His
vision was mountainous, but his business
478
00:35:08,950 --> 00:35:10,030
plan was debilitated.
479
00:35:10,950 --> 00:35:16,169
Agents discovered that McFarland lured
investors by claiming fire media was
480
00:35:16,170 --> 00:35:17,230
worth $90 million.
481
00:35:17,870 --> 00:35:19,650
But that was pure fiction.
482
00:35:20,410 --> 00:35:24,629
He produced fake financial statements.
The documents themselves looked
483
00:35:24,630 --> 00:35:29,410
legitimate. And he presented this
persona about himself as being
484
00:35:30,410 --> 00:35:37,169
The FBI finds that McFarland told
investors the FIRE app had more than 4
485
00:35:37,170 --> 00:35:40,730
bookings in a year. In reality, they
were just 60.
486
00:35:41,010 --> 00:35:46,109
He claimed that FIRE Media earned
hundreds of thousands to millions each
487
00:35:46,110 --> 00:35:50,770
in revenue. But in one year, the app
earned just $57 ,000.
488
00:35:50,771 --> 00:35:54,309
He claimed even at one point that there
was a period of time that he had
489
00:35:54,310 --> 00:35:58,030
generated between $40 and $50 million
per month.
490
00:35:58,640 --> 00:36:03,939
McFarland assured investors and lenders
that he could personally guarantee their
491
00:36:03,940 --> 00:36:10,459
money. He claimed to own an island
valued at $8 .4 million and $2
492
00:36:10,460 --> 00:36:13,200
.5 million worth of Facebook stock.
493
00:36:14,120 --> 00:36:18,360
McFarland produced a fake Scottrade
account that showed up $2 .5 million.
494
00:36:18,620 --> 00:36:23,199
In reality, he only possessed about $1
,500 worth of that publicly traded
495
00:36:23,200 --> 00:36:28,960
company. And McFarland created a
completely fictitious buyer for
496
00:36:29,500 --> 00:36:34,739
He had provided to them documents that
stated that he had sold Magnesis for $40
497
00:36:34,740 --> 00:36:39,540
million and that he was going to sustain
millions in profit as a result of it.
498
00:36:39,640 --> 00:36:43,370
In reality, he did not sell the business
and that was a lie to the investors.
499
00:36:44,140 --> 00:36:49,919
Ultimately, McFarland took in more than
$27 million from more than 100
500
00:36:49,920 --> 00:36:52,900
investors. Some of the investors lost
their life savings.
501
00:36:54,890 --> 00:36:58,710
I think it's more indicative of just
like sociopathic behavior.
502
00:36:59,010 --> 00:37:02,989
We're not internalizing the damage that
you're doing. All that you know is that
503
00:37:02,990 --> 00:37:06,600
you're very good at taking people's
money and putting it in your pocket.
504
00:37:07,950 --> 00:37:14,709
On June 30th, 2017, Billy McFarland is
arrested at his apartment and charged
505
00:37:14,710 --> 00:37:15,760
with wire fraud.
506
00:37:16,290 --> 00:37:19,670
While awaiting trial, McFarland is out
on bail.
507
00:37:20,440 --> 00:37:25,919
But even facing potential years in
prison, this serial scammer just can't
508
00:37:25,920 --> 00:37:26,970
himself.
509
00:37:28,740 --> 00:37:29,860
Up next.
510
00:37:30,600 --> 00:37:34,240
We're basically selling a 2018 Grammy
ticket.
511
00:37:34,460 --> 00:37:35,880
VIP access, baby.
512
00:37:49,930 --> 00:37:56,849
In November 2017, disgraced Fyre
Festival founder Billy McFarland is out
513
00:37:56,850 --> 00:37:59,150
on bail, facing fraud charges.
514
00:37:59,930 --> 00:38:01,830
But he hasn't missed a beat.
515
00:38:02,370 --> 00:38:07,809
McFarland is still paying more than $41
,000 a month for his apartment and
516
00:38:07,810 --> 00:38:09,050
hitting up hot spots.
517
00:38:09,051 --> 00:38:14,069
Most criminals want to stay out of the
limelight, so they don't want to do
518
00:38:14,070 --> 00:38:17,149
anything that's going to get them in
trouble. He decided that that didn't
519
00:38:17,150 --> 00:38:18,200
to him.
520
00:38:19,430 --> 00:38:25,589
McFarland quietly starts a new business
called NYC VIP, which claims to sell
521
00:38:25,590 --> 00:38:27,570
tickets to exclusive events.
522
00:38:28,710 --> 00:38:32,269
He didn't want the customers to know
that it was Billy McFarland. So he
523
00:38:32,270 --> 00:38:36,049
recruited an employee that he would pay
and he would be the face of the
524
00:38:36,050 --> 00:38:37,100
business.
525
00:38:37,290 --> 00:38:42,230
Frank Tribble is the front man, but
McFarland is the one calling all the
526
00:38:42,750 --> 00:38:45,880
Let me type up what you want for that
and I'll send it back to you.
527
00:38:46,070 --> 00:38:47,270
All right, Josh.
528
00:38:48,190 --> 00:38:49,690
I'm just going to call the list.
529
00:38:49,691 --> 00:38:52,789
If they don't pick up, you're going to
send them an email. I'll write a shirt
530
00:38:52,790 --> 00:38:53,840
for you right now.
531
00:38:55,030 --> 00:39:00,149
McFarlane shamelessly targets the same
people who were ripped off by the Fyre
532
00:39:00,150 --> 00:39:01,189
Fest.
533
00:39:01,190 --> 00:39:04,800
I'm just saying, how did this person get
my email? How do I unsubscribe?
534
00:39:04,970 --> 00:39:10,150
So a dinner with LeBron James, Coachella
VIP passes, tickets to the Met Gala,
535
00:39:10,190 --> 00:39:11,410
tickets to the Masters.
536
00:39:12,970 --> 00:39:14,930
But the tickets do not exist.
537
00:39:15,670 --> 00:39:18,010
McFarland is back to his old tricks.
538
00:39:36,370 --> 00:39:40,530
He's selling access to exclusive events
that people really want to get into.
539
00:39:40,730 --> 00:39:44,430
With the Grammy Awards, one victim who
had received tickets...
540
00:39:44,670 --> 00:39:48,889
had flown to New York, had bought a new
outfit, had stayed at a hotel and turned
541
00:39:48,890 --> 00:39:52,620
up at the Grammys and was turned away
because there were no tickets for her.
542
00:39:53,630 --> 00:39:58,530
Some 15 victims wire McFarlane more than
$100 ,000.
543
00:40:06,170 --> 00:40:07,990
McFarlane is arrested again.
544
00:40:08,650 --> 00:40:10,550
He was a serial fraudster.
545
00:40:10,770 --> 00:40:12,950
In his own mind, he was too big to fail.
546
00:40:14,600 --> 00:40:19,879
It's very hard for individuals to accept
failure, especially those who feel like
547
00:40:19,880 --> 00:40:21,140
they are bigger than life.
548
00:40:22,340 --> 00:40:27,759
McFarland ultimately pleads guilty to
five counts, including wire fraud and
549
00:40:27,760 --> 00:40:28,810
fraud.
550
00:40:29,420 --> 00:40:32,800
No other fire media employees have been
charged.
551
00:40:35,140 --> 00:40:41,239
McFarland settled civil charges with the
SEC and is barred for life from serving
552
00:40:41,240 --> 00:40:43,820
as an officer or director of a public
company.
553
00:40:44,610 --> 00:40:48,770
The class action claims against Ja Rule
have been dismissed.
554
00:40:49,630 --> 00:40:55,510
He has not faced criminal charges and
tweets that he too was duped by
555
00:40:56,550 --> 00:40:59,310
Ja Rule declined to speak to American
Greed.
556
00:41:00,050 --> 00:41:04,969
The models who promoted the festival
have apologized, saying they couldn't
557
00:41:04,970 --> 00:41:06,950
known it would turn out to be a fraud.
558
00:41:07,790 --> 00:41:11,890
But investors and ticket holders will
never be made whole.
559
00:41:12,630 --> 00:41:18,109
McFarland spent all the money he took
in. The damage was real because
560
00:41:18,110 --> 00:41:22,489
were duped and festival goers were
bilked out of hundreds of thousands of
561
00:41:22,490 --> 00:41:23,540
dollars.
562
00:41:24,210 --> 00:41:29,790
And hundreds of employees and day
laborers will never be paid.
563
00:41:30,070 --> 00:41:33,510
I worked on a weekly rate and I was
never paid once.
564
00:41:34,070 --> 00:41:38,869
And the next six months, a year of my
time in L .A. was like a hellhole of
565
00:41:38,870 --> 00:41:41,100
figuring out where I'm going to pay my
bills.
566
00:41:43,050 --> 00:41:48,230
It was like an island was robbed, you
know, and I can't find an excuse for
567
00:41:49,450 --> 00:41:54,849
Electrician Ricky Curling worked 18
-hour days and says he is still owed $40
568
00:41:54,850 --> 00:41:55,900
,000.
569
00:41:56,390 --> 00:41:59,830
He has six kids to support and has been
hit hard.
570
00:42:00,430 --> 00:42:05,209
So I came this close to losing the
property. I had to borrow money to pay
571
00:42:05,210 --> 00:42:06,169
the property.
572
00:42:06,170 --> 00:42:07,850
So, I mean, I learned a lesson.
573
00:42:08,110 --> 00:42:09,190
Let me put it like that.
574
00:42:09,730 --> 00:42:10,780
Got to be resilient.
575
00:42:11,710 --> 00:42:15,869
If I let that kill me, I still have to
support my family. I can't just dwell on
576
00:42:15,870 --> 00:42:18,160
that. I have to move to the next step,
you know?
577
00:42:19,670 --> 00:42:26,229
Billy McFarland is sentenced to six
years in federal prison in order to pay
578
00:42:26,230 --> 00:42:28,290
million in restitution.
579
00:42:29,590 --> 00:42:32,730
He's expected to be released in 2023.
580
00:42:34,290 --> 00:42:37,910
Billy, you know, Billy's so young. He'll
be out by the time he's 30.
581
00:42:37,911 --> 00:42:41,589
I'm sometimes asked, do you think we've
heard the last of Billy McFarlane? I
582
00:42:41,590 --> 00:42:43,270
mean, after all, the guy's in jail.
583
00:42:43,430 --> 00:42:47,470
And I will bet you $100 that you'll hear
from him again.
584
00:42:47,471 --> 00:42:49,999
I mean, there's just no way he
disappears.
585
00:42:50,000 --> 00:42:54,550
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