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In this episode of American Greed,
brazen con man John Bravado welcomes
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00:00:06,360 --> 00:00:12,140
investors into BBC Equities, a real
estate fund that some insiders call the
3
00:00:12,140 --> 00:00:13,760
Billionaire Boys Club.
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00:00:14,180 --> 00:00:19,640
I got to tell you that, and this is a
bold statement, we'll back it up, not
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00:00:19,640 --> 00:00:21,280
of our clients ever lost a dollar.
6
00:00:21,880 --> 00:00:26,940
Bravado's Bravado guarantees investors
he can make them rich with no risk to
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their life savings.
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The philosophy that we have and what we
use is very simple. Never put your
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principal dollars at risk.
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Never put your principal dollars at
risk.
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He brings in over $50 million, saying
that all the other financial pros are
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crooks. But he's different.
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We believe if we can make the investor
money, we deserve to make money. And if
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00:00:47,570 --> 00:00:49,010
we can't, we don't deserve to get paid.
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But when the billionaire boys club
crumbles, investors learn that Bravada
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regrets about doing exactly what his
book title says.
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Stealing the wealth of America.
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There's not anything that I have done
that I look at and say, God damn, I wish
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didn't do that again.
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And many victims are left wishing they'd
listen to one piece of this con man's
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advice.
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I don't want you to believe anything
that I say.
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What you must do is say, prove it to me.
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In the suburbs outside Detroit,
Michigan, con man John Bravada has been
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an investment scam that has brought in
more than $50 million.
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In 2011, with the feds closing in, he's
working out a possible escape plan.
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Mail fraud and wire fraud, if those are
the charges, don't even carry criminal
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jail time in Italy.
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There's never been a case in Italy that
they can find where... Italy actually
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allowed an extradition in a case that's
greater punishment than their own.
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Thinking he can avoid justice overseas,
Bravada rents an apartment in Milan and
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begins researching how to become an
Italian citizen.
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To the FBI, his actions mean only one
thing.
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I truly believe John Bravada was looking
to go to Italy and never return.
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John Bravada grew up modestly, raised
alone by his widowed mother in
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Michigan.
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00:02:52,080 --> 00:02:57,600
Though he says he dreams of working for
the CIA, he never finishes college.
38
00:03:00,100 --> 00:03:06,360
In his 20s, Bravada works as a cop in
his hometown, noting on his application
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that he likes being in the middle of
attention.
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00:03:10,960 --> 00:03:15,280
Though he will later claim to work for
the Drug Enforcement Agency, it's out on
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00:03:15,280 --> 00:03:20,160
patrol in Kalamazoo that he first gets a
view of the good life.
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John, while he was working in law
enforcement, while he was driving
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would observe some of the nicer
communities, nicer homes that he would
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And that was the type of lifestyle that
he wanted to have for himself and his
45
00:03:34,620 --> 00:03:35,620
family.
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Bravada gets his shot at riches when he
hands in his badge and begins selling
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00:03:41,470 --> 00:03:46,530
life insurance, first for John Hancock
and later at New York Life.
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00:03:47,390 --> 00:03:54,190
He was a solid salesman, and his book of
business grew appreciably in
49
00:03:54,190 --> 00:03:57,030
not a long period of time.
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00:03:58,510 --> 00:04:01,290
But Bravada sets his sights higher.
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00:04:02,930 --> 00:04:05,090
Eventually, he moves to Brighton,
Michigan.
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00:04:05,560 --> 00:04:08,600
a small town about 40 miles northwest of
Detroit.
53
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It's here, in 2003, that John opens the
Bravada Financial Group, running it out
54
00:04:17,660 --> 00:04:20,660
of this unassuming building on a busy
commercial strip.
55
00:04:21,700 --> 00:04:27,420
Three years later, he launches BBC
Equities, a real estate investment fund.
56
00:04:28,400 --> 00:04:31,400
Bravada partners with Richard R .J.
57
00:04:31,620 --> 00:04:35,460
Trabulsi. who he had previously hired at
New York Life.
58
00:04:36,380 --> 00:04:42,660
To R .J., Mr. Bravado was a father
figure, and he was a young,
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00:04:42,660 --> 00:04:46,280
individual who looked up to John
Bravado.
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00:04:46,840 --> 00:04:48,980
John pulled all the strings at BBC.
61
00:04:49,380 --> 00:04:53,840
He was the figure that was larger than
life. He projected himself as larger
62
00:04:53,840 --> 00:04:55,700
life, and I think R .J. bought into
that.
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From the very start, Bravada is out in
front, making the right impression the
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00:05:07,320 --> 00:05:09,040
moment he walks in the door.
65
00:05:09,900 --> 00:05:14,500
When you first look at John Bravada,
John comes across as very polished.
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Salt -and -pepper gray hair, mustache,
custom suit, cusslings, monogrammed
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shirts.
68
00:05:23,120 --> 00:05:24,640
He's a huge guy.
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He's tall.
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He's muscular.
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He has these form -fitting suits, and he
stands out in a crowd. I mean, he
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00:05:34,600 --> 00:05:36,960
steals all the oxygen in a room.
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Driving a $90 ,000 Ferrari, Robata knows
the importance of projecting wealth.
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John Robata's thing was that... This is
the only industry where people will
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drive up in their Mercedes or their BMWs
and hand over all their money to their
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00:05:55,000 --> 00:05:58,120
financial advisor who rents an apartment
and drives a Yugo.
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00:05:59,120 --> 00:06:03,740
The point that he was making was that
that's crazy and you should invest with
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00:06:03,740 --> 00:06:07,460
someone like me because that would
guarantee that their investment would be
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00:06:07,460 --> 00:06:09,180
successful as his was.
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00:06:10,690 --> 00:06:13,570
So what's the secret of his success?
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Not long after starting BBC Equities,
Bravada is at the Ritz -Carlton Hotel
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giving a presentation to a few dozen
people.
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At first, it's not even obvious that
Bravada is actually selling anything.
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A John Bravada sales pitch would last
almost exactly an hour.
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He never mentioned BBC equities for the
first 50 minutes. What he did for the
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first 50 minutes was instill terror in
the audience about the dangers of
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investing. For most people out in this
room, you sat and watched your wealth
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disappear.
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00:06:47,420 --> 00:06:54,080
And you did it because your financial
planners, the media, said do what?
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00:06:54,580 --> 00:06:59,100
Stay still. By the end of that 50
minutes, you were terrified and you
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know what to do with your money?
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00:07:01,140 --> 00:07:02,460
The last 10 minutes?
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Basically, it was John Bravada saying, I
alone can help you.
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I got to tell you that, and this is a
bold statement, we'll back it up. Not
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00:07:13,220 --> 00:07:14,900
of our clients ever lost a dollar.
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00:07:16,080 --> 00:07:22,480
The way Bravada can help is by offering
investors a piece of his so -called real
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estate empire.
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Flipping through slides, Bravada shows
off properties where tenants are paying
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rent and generating big bucks for his
investors.
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00:07:32,800 --> 00:07:37,040
He made it sound like his company had
already acquired a huge real estate
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portfolio that was already cash flowing.
And he couldn't get to the bank fast
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enough because they were producing so
much cash.
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In this pitch, recorded later, Rabada
hits upon a point he hammers home time
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time again.
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BBC equities is not only lucrative, it's
also safe.
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Number one rule.
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00:08:00,250 --> 00:08:03,250
my money and principal of my dollars
must be guaranteed.
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00:08:04,030 --> 00:08:07,130
I cannot risk losing my principal
dollars.
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Rule number two, I must get as high of
interest rate I can get on my money
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without violating rule number one.
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00:08:17,130 --> 00:08:21,470
Bravado says his fund is structured with
safety in mind.
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At BBC Equities...
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Our fund's set up a little bit
different.
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BBC Equity guarantees principal dollars
of money that goes into the fund. It's
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backed by CDs at a bank, Comerica Bank.
They're a trust company.
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So principal's guaranteed.
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Bravada claims that for every investor
dollar stored safely at Comerica, the
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bank will lend him $2 to make real
estate purchases.
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A six -year -old investor who has a
modest nest egg, the notion of it being
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protected, and kept safe in a
certificate of deposit, but with the
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large interest rate that you couldn't
normally get in a certificate of
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00:09:01,430 --> 00:09:06,650
and on top of a large fixed interest
rate, a profit dividend, that was
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That was the best of all possible
worlds.
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On top of this guaranteed protection,
Rabada promises investors between 8 %
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00:09:15,150 --> 00:09:18,870
12 % interest, as well as potential
dividends.
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You get 12 % as fixed, it's guaranteed,
it's paid quarterly.
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00:09:23,080 --> 00:09:25,820
That money can be reinvested or taken
out, whatever you decide to do.
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00:09:26,180 --> 00:09:30,020
Last year, we did pay a dividend. Our
dividend was a 10 % dividend, which
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00:09:30,020 --> 00:09:33,100
our stockholders or our investors saw a
22 % rate of return.
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00:09:34,280 --> 00:09:39,520
Roboto lets investors know that the way
he gets paid is different than most fund
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managers.
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Here's the deal I made. I went out to my
people and said, I don't want a salary
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from BBC Industries.
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I don't want to get paid off management.
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What I want to get paid off, if I can do
what I say I'm going to do for this
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fund, that is create profit, which is
the dividend.
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I deserve to get paid.
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But if I can't do that, I don't deserve
to get a paycheck.
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And that's how this fund works.
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Investors like what they hear.
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And right away, his former insurance
clients, friends, neighbors, and even
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family begin to sign up.
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I think.
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The thing that hooked most investors was
his promise that their nest egg would
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be safe. No matter what, you will not
lose your principal dollars.
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And to a lot of these older investors,
that was everything to them.
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If they have doubts, many seem reassured
by Bravado's claims about his law
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enforcement days.
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My dream was to get in the CIA. I worked
for the Drug Enforcement Agency for
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about three years. I think what that
does, that builds trust amongst the
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that he wanted to have invest with his
company.
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Others are hooked by Bravado's verbal
jujitsu.
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He said things like, don't ever trust a
word I'm saying.
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I don't want you to believe anything
that I say.
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I want you to research it yourself.
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What you must do is say, prove it to me.
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Well, ironically, if somebody tells you
don't trust anything I'm saying, it
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engenders credibility.
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Between May 2006 and February 2007, BBC
Equities received $3
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.2 million from investors.
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And things are just getting started.
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Terry Makowski comes to Bravada's office
in late 2007, seeking a job as a
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marketing coordinator.
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He's interviewed by one of John
Bravada's employees, his son, a recent
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school grad named Antonio.
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He was asking the slighted questions for
the typical interview, you know, where
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do you see yourself in five years, ten
years?
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And so I asked him, I said, well, where
do you see yourself by the time you're
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30? And he said, I see myself being a
billionaire.
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Amazed by Antonio's pluck, Makowski then
meets the head honcho.
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John was interesting. He was very nice.
He's very charismatic. I mean, he really
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puts you at ease when you meet him.
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00:12:16,520 --> 00:12:21,540
And John had this way of when you're
talking to him, like you're the only
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in the room.
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So this is the location, one of the
locations that we held a seminar at,
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actually several, Outback Steakhouse in
Canton on Ford Road.
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Working with a marketing company, she
sends invites to Bravada's preferred
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audience.
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He said he wanted the 55 to 80 -year
-olds because they were going into
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00:12:51,320 --> 00:12:56,160
retirement or have been in retirement
and have access to lump sums of cash.
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Next on American Greed.
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After luring retirees with the promise
of a free meal, John Bravada gets them
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fork over millions.
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00:13:09,500 --> 00:13:11,020
He could have sold these people
anything.
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He was a good salesman. Yeah, he could
have sold them anything.
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00:13:28,590 --> 00:13:34,090
John Bravada has a pitch that seems
custom -tailored to his retirement -aged
187
00:13:34,090 --> 00:13:35,090
audience.
188
00:13:35,230 --> 00:13:39,910
I believe that your principal dollar is
your life.
189
00:13:40,450 --> 00:13:44,030
You must not, you cannot rip your
personal dollar.
190
00:13:44,930 --> 00:13:48,530
Okay? Because you can't afford to lose
$34 ,000 and get it back.
191
00:13:49,110 --> 00:13:50,770
It took your whole life to build it.
192
00:13:51,270 --> 00:13:58,090
As Bravada brings in more and more
money, he hires others to make the pitch
193
00:13:58,090 --> 00:14:00,710
following the script he's perfected.
194
00:14:01,290 --> 00:14:06,670
One of the first to take the job is
John's son, Antonio, who tries his
195
00:14:06,670 --> 00:14:08,790
to follow his dad's lead.
196
00:14:09,590 --> 00:14:12,750
Last year we did pay a dividend. Our
dividend was a 10 % dividend.
197
00:14:13,070 --> 00:14:15,710
For 2007, we paid a 10 % dividend.
198
00:14:15,990 --> 00:14:19,710
Which means our stockholders or our
investors saw a 22 % rate of return.
199
00:14:20,050 --> 00:14:24,010
If you had your money last year for
2007, you would have made 22%.
200
00:14:26,569 --> 00:14:31,270
Antonio, in turn, helps bring in other
pitchmen, including his former football
201
00:14:31,270 --> 00:14:33,150
coach, Jeff Minock.
202
00:14:34,210 --> 00:14:36,850
I said, I don't know nothing about the
financial business.
203
00:14:37,470 --> 00:14:41,470
And they go, oh, don't worry. We'll
teach you everything you need to know.
204
00:14:42,070 --> 00:14:44,630
We'll give you a script. You've got to
memorize the script.
205
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And they said, we'll have agents with
you so you don't have to sell anything.
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00:14:50,190 --> 00:14:51,570
You just have to do the presentation.
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00:14:53,160 --> 00:14:57,840
For the bravadas, it seems that knowing
what you're talking about is less
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00:14:57,840 --> 00:15:00,340
important than looking like you do.
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00:15:00,820 --> 00:15:04,340
The day they hired me, they asked me if
I had any suits.
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00:15:04,660 --> 00:15:08,540
And I said, I got one. I said, I can get
married and buried.
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00:15:09,440 --> 00:15:16,340
And they took me down to a men's
clothing store where they make custom
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00:15:16,340 --> 00:15:19,160
suits. And they bought me two suits.
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00:15:19,400 --> 00:15:21,720
As a matter of fact, the suit I'm
wearing right now.
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00:15:23,330 --> 00:15:25,390
the Bravada bought formula.
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00:15:27,130 --> 00:15:32,590
Once he's been made to look the part,
Minock is ready to get out there and
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00:15:32,590 --> 00:15:33,590
pitching.
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00:15:34,150 --> 00:15:38,470
John Bravada used to have us talk a
little bit about BBC equities.
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00:15:38,710 --> 00:15:45,250
He didn't want us to talk a lot about
it. Just talking about the 8 % return
219
00:15:45,250 --> 00:15:50,630
that your principal was safe and your
money would go into a CD at Comerica
220
00:15:52,880 --> 00:15:57,260
Terry Welsh gets the invite to a bravado
seminar in 2008.
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00:15:57,920 --> 00:16:03,180
A workplace safety trainer from Lansing,
Michigan, Welsh eats his free meal,
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00:16:03,380 --> 00:16:06,340
listens to the pitch, and likes what he
hears.
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00:16:07,260 --> 00:16:11,680
There was probably two things. The first
thing was the fact that they said that
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00:16:11,680 --> 00:16:15,980
they were guaranteeing that the
investors would not lose money.
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00:16:16,840 --> 00:16:22,500
The second thing was it sounded like
they had a very, very timely business
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00:16:22,500 --> 00:16:24,700
strategy that could be very profitable.
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00:16:26,120 --> 00:16:28,960
Welsh says he'd like to hear more.
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00:16:29,460 --> 00:16:35,500
And a few weeks later, Antonio Bravada
visits him and his wife Janice at their
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00:16:35,500 --> 00:16:36,500
home.
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00:16:37,000 --> 00:16:41,720
Yeah, that was him in the picture,
absolutely. And I remember when he sat
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00:16:41,720 --> 00:16:45,160
in that chair. I still remember him just
sitting.
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00:16:46,030 --> 00:16:49,650
there and talking to us like he was a
friend. We had a face -to -face
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00:16:49,650 --> 00:16:51,070
conversation with him.
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00:16:51,410 --> 00:16:58,150
And also I remember him having on a
really fancy ring, a very, very nice
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00:16:58,330 --> 00:17:03,310
And when we looked out the window, he
had an extremely expensive car.
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00:17:05,650 --> 00:17:09,970
Antonio lures the Welsh family with
promises of an 8 % return.
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00:17:10,810 --> 00:17:12,750
But Terry still has questions.
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00:17:13,740 --> 00:17:19,160
He sends Tony a document asking him to
confirm a number of promises he's made
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00:17:19,160 --> 00:17:21,380
about BBC equities.
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00:17:21,780 --> 00:17:26,200
It says, please fax back confirmation
that the following statements regarding
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00:17:26,200 --> 00:17:32,680
BBC equities are accurate. First, in
2007, BBC equities earned
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00:17:32,680 --> 00:17:36,520
net distributable profits exceeding $50
million.
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00:17:37,240 --> 00:17:41,600
Tony even noted there, says not exact,
but close.
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00:17:42,540 --> 00:17:49,040
In 2007, BBC Equities LLC purchased real
estate exceeding $500 million
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00:17:49,040 --> 00:17:50,900
in value.
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00:17:51,280 --> 00:17:54,900
That figure was something Tony gave me
previously.
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00:17:55,320 --> 00:17:59,060
And he said on here, he says, not exact,
but close.
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00:17:59,960 --> 00:18:05,760
Let's go back to this. After receiving
this signed assurance, Welsh and his
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00:18:05,760 --> 00:18:11,220
clean out their IRAs and invest $41 ,000
in late June 2008.
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00:18:14,160 --> 00:18:18,480
By this point, Bravada has brought in
nearly $25 million.
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00:18:20,860 --> 00:18:27,580
Many of his employees buy into BBC
equities, including pitchman Jeff
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00:18:27,580 --> 00:18:30,680
marketing coordinator Terry Makowski.
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00:18:31,960 --> 00:18:35,760
I was excited about it. I'm like, wow,
this is a really great opportunity.
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00:18:36,440 --> 00:18:39,580
And I was really hopeful. I gave him the
benefit of the doubt.
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00:18:41,400 --> 00:18:42,400
Coming up.
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00:18:42,730 --> 00:18:46,650
The truth behind BBC equities begins to
emerge.
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00:18:47,490 --> 00:18:51,290
If you say you're going to do something
with investors' money, you better do it.
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00:18:51,410 --> 00:18:54,610
If you say you're going to do one thing
and do another, that's wrong.
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00:19:08,080 --> 00:19:13,900
All across Michigan, investors in BBC
Equities are thrilled to see their money
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00:19:13,900 --> 00:19:14,900
grow.
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00:19:15,120 --> 00:19:20,240
There were a lot of investors who told
us and who testified that they were so
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00:19:20,240 --> 00:19:23,980
delighted with BBC Equities that they
told their friends and their friends
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00:19:23,980 --> 00:19:24,980
an investment.
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00:19:25,980 --> 00:19:31,520
Investors have been led to believe that
their interest is generated by Bravada's
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00:19:31,520 --> 00:19:32,520
real estate empire.
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00:19:33,200 --> 00:19:35,300
But this is hardly the case.
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00:19:36,209 --> 00:19:41,350
BBC's real estate empire, in truth, was
a couple of dozen homes and some
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00:19:41,350 --> 00:19:43,590
dilapidated car washes, mostly in Ohio.
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00:19:46,690 --> 00:19:49,910
How then does Bravada keep sending out
checks?
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00:19:50,890 --> 00:19:56,550
While making big promises, he offers
investors that thinly veiled warning.
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00:19:57,570 --> 00:19:59,730
I don't want you to believe anything
that I say.
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00:20:00,370 --> 00:20:03,130
What you must do is say, prove it to me.
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00:20:04,910 --> 00:20:10,330
Buried deep inside investor paperwork
that some people receive is an
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00:20:11,890 --> 00:20:17,790
BBC Equities is using investors' funds
to make payments to other investors, not
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00:20:17,790 --> 00:20:20,910
storing it safely at Comerica Bank, as
he promised.
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00:20:22,210 --> 00:20:25,730
And that is hardly Bravada's only lie.
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00:20:26,710 --> 00:20:32,270
John Bravada was not in the DEA. He was
never a federal agent.
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00:20:33,320 --> 00:20:37,580
He was a public safety officer at the
Kalamazoo Police Department for a little
279
00:20:37,580 --> 00:20:42,920
over a year, and he was fired from that
job when they found that he had lied on
280
00:20:42,920 --> 00:20:43,920
his initial application.
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00:20:44,760 --> 00:20:48,520
His lies don't stop there.
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00:20:49,220 --> 00:20:52,920
Throughout the scheme, Rabada has made a
simple promise.
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00:20:54,380 --> 00:20:57,080
So the first thing is that our fund is
set up a little different. We don't
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00:20:57,080 --> 00:20:59,820
charge fees to our investors. I think
we're the only fund that I know of that
285
00:20:59,820 --> 00:21:02,920
doesn't do that. We have a philosophy
that says if we don't make money, you
286
00:21:02,920 --> 00:21:06,140
don't make money. So we have to make
money for our investors in order to make
287
00:21:06,140 --> 00:21:07,140
that happen.
288
00:21:08,000 --> 00:21:13,280
In truth, however, Rabada pays millions
in sales commissions and finder's fees
289
00:21:13,280 --> 00:21:19,540
to his employees, who jokingly refer to
BBC Equities as the Billionaire Boys
290
00:21:19,540 --> 00:21:20,540
Club.
291
00:21:20,840 --> 00:21:27,080
One of these salesmen, Bravado's son,
Antonio, shows off his newfound wealth
292
00:21:27,080 --> 00:21:28,700
this not -so -subtle video.
293
00:21:31,660 --> 00:21:34,780
Not bad for a fresh -faced youngster.
294
00:21:35,780 --> 00:21:40,580
And Antonio is not even the guy at the
top of BBC equities.
295
00:21:41,640 --> 00:21:45,840
John Bravado was the first person to
belly up to the trough. He was getting
296
00:21:45,840 --> 00:21:47,120
before anybody else.
297
00:21:47,530 --> 00:21:52,530
and getting paid a lot right from the
get -go. In 2007, he decided he should
298
00:21:52,530 --> 00:21:54,890
start collecting a salary of $1 .2
million.
299
00:21:56,190 --> 00:21:59,870
Now, understand, BBC Equities was never
profitable.
300
00:22:00,070 --> 00:22:02,730
Not in 2007, not in 2008, never.
301
00:22:04,410 --> 00:22:09,890
Over the years, Bravada pockets more
than $7 million worth of investor funds
302
00:22:09,890 --> 00:22:11,750
he's promised to keep safe.
303
00:22:13,410 --> 00:22:16,550
The money that he told people he would
protect, he was spending.
304
00:22:17,160 --> 00:22:22,240
on himself to finance his lifestyle and
to project an image of success so that
305
00:22:22,240 --> 00:22:23,800
he could get more investment dollars.
306
00:22:24,820 --> 00:22:31,120
Days after bringing in his first
investors, Rabada shells out $90 ,000
307
00:22:31,120 --> 00:22:32,120
Ferrari.
308
00:22:32,540 --> 00:22:36,720
Later, he buys an $85 ,000 Maserati for
his wife.
309
00:22:37,280 --> 00:22:43,040
And statements from his black Amex card
are a catalog of greed gone wild.
310
00:22:43,680 --> 00:22:49,060
Featuring enormous charges at the finest
establishments for food, clothes,
311
00:22:49,600 --> 00:22:54,220
cruises, travel, and anti -aging
treatments.
312
00:22:56,240 --> 00:23:02,100
According to employee Terry Makowski,
Bravada is not shy about sharing his
313
00:23:02,100 --> 00:23:03,100
spending habits.
314
00:23:04,400 --> 00:23:10,240
He was driving his Ferrari in the
summertime and driving his Cadillac
315
00:23:10,240 --> 00:23:16,460
in the winter and, you know, talked very
freely about, you know, oh, I have $500
316
00:23:16,460 --> 00:23:22,960
shoes and, you know, a $1 ,000 shirt and
a $3 ,000 suit, and I went on a $25
317
00:23:22,960 --> 00:23:27,940
,000 hunting trip. I mean, he dropped
price tags on everything.
318
00:23:29,840 --> 00:23:34,320
Bravada lives in an impressive $1 .2
million home.
319
00:23:34,620 --> 00:23:36,400
But it's not enough.
320
00:23:36,700 --> 00:23:42,400
He begins building a 22 ,000 square foot
lakefront mansion.
321
00:23:43,140 --> 00:23:48,560
Though it's never completed, an
architect's animation shows that Bravada
322
00:23:48,560 --> 00:23:53,980
planning a palace of greed built on the
backs of his hardworking investors.
323
00:23:56,140 --> 00:24:02,790
In a call to American greed, Bravada
insists there's nothing wrong with any
324
00:24:02,790 --> 00:24:06,250
this. I was worth a lot of money before
I started this company.
325
00:24:06,490 --> 00:24:09,910
So prior to me starting this company, I
lived in a million -dollar house. I
326
00:24:09,910 --> 00:24:10,910
drove a Ferrari.
327
00:24:11,150 --> 00:24:16,570
I had a vacation home in Naples, Florida
with an $8 million home before I
328
00:24:16,570 --> 00:24:17,570
started this company.
329
00:24:17,910 --> 00:24:23,610
So the fact that in 2009 I'm going to
now build a new home and have a new
330
00:24:23,690 --> 00:24:24,870
it was my money.
331
00:24:25,260 --> 00:24:28,620
So I had a right to buy a house that I
want to buy or a car that I want to buy.
332
00:24:28,620 --> 00:24:29,940
It didn't come from investors' money.
333
00:24:31,560 --> 00:24:36,460
But court records show Bravado was
nearly broke when he started BBC
334
00:24:36,760 --> 00:24:43,080
And then almost all the money he brought
in from 2006 to 2009 came from his
335
00:24:43,080 --> 00:24:44,080
investors.
336
00:24:44,960 --> 00:24:51,520
Up next, the economy takes a tumble and
Bravado's real estate empire
337
00:24:51,520 --> 00:24:53,120
comes crashing down.
338
00:24:54,190 --> 00:24:58,570
He wanted to live that high life, and he
just got carried away. He thought he'd
339
00:24:58,570 --> 00:25:02,570
hit an artesian wall of money, and when
it ran dry, he was in deep trouble.
340
00:25:13,070 --> 00:25:19,750
While promising safety, John Bravada has
paid himself millions
341
00:25:19,750 --> 00:25:23,210
and frittered away millions more on...
342
00:25:23,520 --> 00:25:27,500
Properties that include several shabby
car washes and parking lots.
343
00:25:27,840 --> 00:25:33,320
In August 2008, he hires a real estate
consultant to help refinance some of
344
00:25:33,320 --> 00:25:34,320
these investments.
345
00:25:34,980 --> 00:25:40,820
After taking a close look at Bravada's
so -called empire, this expert hits him
346
00:25:40,820 --> 00:25:42,440
with a hard dose of reality.
347
00:25:43,260 --> 00:25:46,780
This portfolio is hemorrhaging money.
348
00:25:47,420 --> 00:25:49,300
All of these properties are underwater.
349
00:25:49,620 --> 00:25:53,560
You might as well just mail the keys
back to the bank. They are worthless.
350
00:25:53,780 --> 00:25:55,020
They're less than worthless.
351
00:25:57,260 --> 00:26:02,460
John Bravada looked at the consultants
and said, this is a bad report. We're
352
00:26:02,460 --> 00:26:03,460
screwed.
353
00:26:05,020 --> 00:26:07,400
And things are only getting worse.
354
00:26:08,300 --> 00:26:13,120
We begin our coverage tonight of what's
been called the worst financial crisis
355
00:26:13,120 --> 00:26:14,480
in modern times.
356
00:26:14,820 --> 00:26:21,400
As the world economy goes into freefall
in September 2008, John Bravada needs to
357
00:26:21,400 --> 00:26:24,920
keep nervous investors from asking for
their money back.
358
00:26:25,800 --> 00:26:28,980
August of 2008, Bravada is given this
report.
359
00:26:29,200 --> 00:26:32,600
It says the property portfolio is
worthless.
360
00:26:32,880 --> 00:26:37,600
What does he do? He sends out a letter
to all of his investors.
361
00:26:37,950 --> 00:26:40,270
in September of 2008, one month later.
362
00:26:40,770 --> 00:26:44,530
And he writes, there might be a crisis
on Wall Street, but there's no crisis at
363
00:26:44,530 --> 00:26:45,530
BBC Equities.
364
00:26:45,890 --> 00:26:50,630
He says, we are sitting on cash, and our
portfolio position is strong.
365
00:26:51,530 --> 00:26:52,670
None of that was true.
366
00:26:55,030 --> 00:26:59,410
Bravada needs to do more than just tell
his investors everything is okay.
367
00:27:00,090 --> 00:27:04,530
He needs to bring in new investors so he
can keep paying out interest.
368
00:27:05,230 --> 00:27:09,540
To do this, He tweaks his pitch to fit
the times.
369
00:27:10,360 --> 00:27:13,740
In the Depression, the richest people
that came out of the Depression were
370
00:27:13,740 --> 00:27:14,740
that bought real estate.
371
00:27:14,800 --> 00:27:15,960
It'll be the same today.
372
00:27:16,720 --> 00:27:18,540
So how do you participate in it?
373
00:27:19,600 --> 00:27:23,940
His answer, of course, is by investing
with DBC Equities.
374
00:27:25,240 --> 00:27:27,740
It's an outstanding opportunity to buy
real estate today.
375
00:27:28,060 --> 00:27:31,360
Outstanding opportunity to buy real
estate today. The greatest wealth
376
00:27:31,360 --> 00:27:34,860
in our history is taking place today.
The problem is most people in this room
377
00:27:34,860 --> 00:27:35,860
out there in the public.
378
00:27:36,090 --> 00:27:38,790
don't know about it, or don't know how
to take advantage of it.
379
00:27:39,810 --> 00:27:45,910
While rejiggering what he says, Bravada
also embarks on a new marketing blitz to
380
00:27:45,910 --> 00:27:50,410
carry his message out of local
restaurants to a nationwide audience.
381
00:27:51,790 --> 00:27:55,610
I'm Tiffany Tift reporting for America's
premier experts. Today we are in
382
00:27:55,610 --> 00:28:01,270
Orlando for a very special event. We are
honoring America's top 20 experts, and
383
00:28:01,270 --> 00:28:04,810
today we have with us John Bravada, who
is an expert in financial services.
384
00:28:05,170 --> 00:28:08,770
How are you doing today? Thank you very
much. Thanks for having us. So you guys
385
00:28:08,770 --> 00:28:14,510
kind of do a lot of everything, right?
It may seem like Bravada is being asked
386
00:28:14,510 --> 00:28:17,730
about his company by a top -notch
journalist.
387
00:28:18,520 --> 00:28:23,660
But this is actually one of two new paid
ads Bravada uses to sing the same old
388
00:28:23,660 --> 00:28:28,000
song. We get to put our philosophy to
our investors. And the philosophy is
389
00:28:28,000 --> 00:28:32,200
it's safety first of your principal.
Never put the principal at risk. And
390
00:28:32,200 --> 00:28:35,040
it's get the highest rate of return that
we can get on it. Now, how we do that
391
00:28:35,040 --> 00:28:39,540
is this. At BBC Equities, we secure your
principal dollars. That is unheard of
392
00:28:39,540 --> 00:28:40,780
in the marketplace today.
393
00:28:41,720 --> 00:28:44,420
Bravada also pays to appear in Forbes
magazine.
394
00:28:45,210 --> 00:28:50,050
where he's pictured on a private jet and
claims his net worth may soon exceed
395
00:28:50,050 --> 00:28:52,550
$250 million.
396
00:28:53,470 --> 00:28:59,910
He presented those to investors as these
media outlets choosing him because of
397
00:28:59,910 --> 00:29:04,090
his success and profiling him because of
what he's achieved, when in fact they
398
00:29:04,090 --> 00:29:07,630
were paid for by Bravada using investor
dollars.
399
00:29:08,590 --> 00:29:12,430
And this isn't Bravada's last piece of
self -promotion.
400
00:29:13,210 --> 00:29:18,810
The man who once told investors not to
trust him uses $25 ,000 of their dollars
401
00:29:18,810 --> 00:29:20,350
to hire a ghostwriter.
402
00:29:20,870 --> 00:29:26,230
In return, he gets his name on a book
that once again seems like a warning.
403
00:29:26,570 --> 00:29:30,070
It's titled The Stealing of Wealth in
America.
404
00:29:34,230 --> 00:29:40,110
By 2009, John Bravada has stolen enough
wealth To move from his old office
405
00:29:40,110 --> 00:29:44,230
building to the 17th floor of a shining
golden tower.
406
00:29:45,530 --> 00:29:48,290
But the fun can't last forever.
407
00:29:49,070 --> 00:29:54,290
By mid -2009, BBC Equities was in a
death spiral.
408
00:29:54,570 --> 00:30:01,510
It had $128 million of debt obligations
on its real estate. It had
409
00:30:01,510 --> 00:30:04,810
$45 million of investor obligations.
410
00:30:05,010 --> 00:30:06,550
And on top of that...
411
00:30:06,750 --> 00:30:13,650
it needed to find a way to pay 10 % to
12 % guaranteed interest annually
412
00:30:13,650 --> 00:30:14,670
to its investors.
413
00:30:16,570 --> 00:30:19,630
It was too much, and the money was
drying up.
414
00:30:21,930 --> 00:30:27,250
In March 2009, the state of Michigan
ordered BBC Equities to cease
415
00:30:28,590 --> 00:30:33,510
And before long, the U .S. Securities
and Exchange Commission begins looking
416
00:30:33,510 --> 00:30:35,390
into Bravado's company as well.
417
00:30:36,120 --> 00:30:42,820
We had heard a report that an investor
had tried to get out her $300 ,000
418
00:30:42,820 --> 00:30:48,120
-plus investment in 2009, and no one was
getting back to her, and she was
419
00:30:48,120 --> 00:30:49,600
becoming increasingly concerned.
420
00:30:50,140 --> 00:30:56,240
Based on that, the SEC began an
investigation into the finances of BBC
421
00:30:57,400 --> 00:31:00,600
But Bravada isn't about to throw in the
towel.
422
00:31:02,640 --> 00:31:03,640
Coming up.
423
00:31:04,010 --> 00:31:10,190
As BBC equities crumbles, John Bravada
continues to tell investors the same old
424
00:31:10,190 --> 00:31:16,890
lies. I am a big believer that real
estate today, there's been no better
425
00:31:16,890 --> 00:31:21,150
invest than today. The greatest wealth
transfer in history has taken place
426
00:31:21,150 --> 00:31:23,630
before our eyes, and it's happening in
the real estate industry.
427
00:31:25,150 --> 00:31:27,690
Would you fall for John Bravada's lies?
428
00:31:28,150 --> 00:31:32,870
Take a closer look at his pitch at
AmericanGreed .CNBC .com.
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By June 2009, it's becoming increasingly
clear that something is very wrong at
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BBC Equities.
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Despite his current problems, the guy in
charge is hardly slowing down.
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John Bravado hastily convened conference
calls where he doubled down on the lies
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and said everything is going great.
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I am a big believer that real estate
today, there's been no better time to
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invest than today.
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We have a bunch of new irons in the
fire. We're actually going to be
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out into new and fantastic
opportunities.
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The benefit of you investing in a
company like ours is that you have other
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people and experts that are finding
opportunities like this to help invest
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dollars in areas that you may not even
think of.
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Stay with us. Things are going to be
fantastic. They're going to get even
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better.
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Bravada launches a new fund called
Phoenix Venture Capital, a name that
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be one more admission of what Bravada is
really up to.
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It's ironic, again, because the image of
a phoenix is a bird emerging from the
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ashes, right? Well, that was very apt.
The ashes were BBC equities.
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And he decided phoenix, the story behind
phoenix was going to keep them
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interested and more importantly, keep
them from trying to redeem their money
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because BBC equities didn't have enough
to give back to investors.
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Terry Welsh is one of those people who
doesn't yet know that all his family's
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money is gone.
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He hears about Phoenix from Antonio
Bravado in the summer of 2009.
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He said that this was an opportunity to
take the money that was in the original
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BBC Equities account.
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put it into an account where they would
be doing similar things but take
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advantage of what they expected to be as
a public offering, and
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that those funds hopefully would go
through a literal doubling in their
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in the process of going public.
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But there will be no IPO.
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In July, the SEC obtains a court order
shutting down Rivada and BBC Equities.
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The company has now raised more than $50
million, but investigators find there's
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almost nothing left.
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In late July 2009, the SEC went into
court to shut down BBC Equities.
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We took a look at BBC Equities' books
and records, and what did they have in
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bank? $22 ,000.
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The SEC's civil lawsuit isn't the only
heat Bravada is feeling.
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So creating wealth and preserving
assets.
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What's John trying to get at with that?
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Soon, a criminal investigation gets
underway.
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Led at first by FBI agent Eric Newberg
and later by agent Kelly Cease. This
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website right here talks about... Before
long, the feds have an ace up their
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sleeve.
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Realizing he could be headed to prison,
Bravada's young partner, R .J. Trabulsi,
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begins working with the FBI, recording
phone conversations with his boss.
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In one of these calls, Bravada reveals
that he may have found a way out of his
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current troubles.
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Mail fraud and wire fraud, if those are
the charges, don't even carry criminal
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jail time in Italy.
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There's never been a case in Italy that
they can find where Italy actually
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allowed an extradition in a case that's
greater punishment than their own.
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Bravada isn't just talking, though.
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In February 2011, he purchases a ticket
to head to Milan, Italy.
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When the feds get word of his plans,
they act quickly to stop him.
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When we found out that...
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John Bravado was leaving for Italy.
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We wanted to make sure that he didn't
leave the country because we were under
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the impression with him that he might
not come back.
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So we did a complaint in order to get
the arrest warrant.
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We planned to arrest him before he got
on his flight, which was scheduled for a
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Tuesday, but he ended up leaving on a
Sunday.
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All of a sudden, RJ called me and said,
John's already left.
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Gosh darn it moment.
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In Milan, Bravada rents an apartment,
starts applying to become an Italian
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citizen, opens a bank account, and gets
to work.
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John Bravada thought he could start a
new fund.
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I assume that it was going to be the
same type of fund that he wanted to
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in the United States.
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Bravada will later say he was just there
on a business trip.
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and had no real intention of moving
overseas.
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The feds don't buy it.
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I don't believe that. I think that he
was probably planning to stay in Italy.
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I don't know that for sure, but he
certainly took a lot of steps for just
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on a business trip.
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Whatever his true plans are, Robada's
visa expires, and he flies back to the U
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.S. in May 2011.
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Traveling on a round -trip ticket, he
plans to return to Italy in less than
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months. But when he lands in New York,
he discovers that's not happening.
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I was not present during the arrest, but
I can only imagine that he did not
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expect that when he got off the
airplane.
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I think John had a hard time coming to
terms with it, and I think John thought
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that he was untouchable and he wouldn't
be held accountable.
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that he could get back into the U .S.
and get back out with nobody knowing.
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Coming up, John Bravada remains
unrepentant.
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That's hard to say what goes on inside
John Bravada's mind.
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And victims struggle to pick up the
pieces.
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We were hurt.
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We were hurt.
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We were hurt by this.
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Despite the fact that John Bravada's
many lies are caught on tape, he and his
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son Antonio decide to go to trial in
2013.
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I think John Bravada decided to go to
trial because he thinks he is larger
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life, thought he could come to trial,
take the stand, testify in front of the
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jury and convince them of his lies, much
like he convinced his investors.
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At the end of an eight -week trial,
Bravada testifies in his own defense for
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four days.
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From the outset, though, he gives the
jury exactly what he's given his
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investors. He lied within the first
minute of taking the stand.
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He had claimed to graduate from Grand
Valley State University with an
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associate's degree, and it turns out
that Grand Valley State is a four -year
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college and doesn't have associate's
degrees.
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Like?
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He did when he was pitching prospective
investors.
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He did not let the truth stand in the
way of a compelling narrative.
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But angry investors offered a more
compelling narrative.
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The jury finds John Bravada guilty on 14
counts of wire fraud and one count of
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conspiracy. He gets 20 years in prison.
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His son, Antonio, is convicted of
conspiracy and gets five years.
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A key piece of evidence against him is
the facts he sent to Terry Welch when he
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put his lies in writing.
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I think to some extent, Tony is a victim
of his father.
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But Tony also jumped in with both feet.
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After cooperating with authorities...
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R .J. Trabose pleaded guilty to one
count of wire fraud and received just
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four years in prison.
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During the course of his scam, John
Bravado made a simple pitch.
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Get rich, but always keep your nest eggs
safe.
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You see, I believe we never put our
principle at risk because I can't go
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and make it up again.
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00:40:45,470 --> 00:40:48,970
If I'm retired, how do I go back and
make up 30 -40 % of the money that I
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lost, that I'm planning on living on,
that I sat there and needed in my life?
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00:40:52,870 --> 00:40:54,930
How do I go back and make that money up
again?
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I can't go back to work.
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Well, don't lose it in the first place.
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In the end, over 400 investors gave more
than $50 million to the man who
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promised them safety, then lived large.
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feel badly at all about people buying
expensive cars and houses or anything
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as long as it's honest profit but this
was theft it was theft
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00:41:26,170 --> 00:41:33,170
and we were stolen from i can see at
this point no way
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that my wife or i will ever be able to
retire at all
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with typical bravado Authorities say
Bravada has
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tried to start a new fund from behind
bars.
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And in a call to American greed, Bravada
says he's not to blame for the
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00:41:52,900 --> 00:41:56,580
financial ruin left in the wake of the
billionaire boys club.
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Instead, he points a finger at the
salesman who pitched his product, the
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investors who misinterpreted his words,
and the government who shut him down
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before he could hit it big.
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