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These are the user uploaded subtitles that are being translated: 1 00:00:03,213 --> 00:00:05,315 THROUGH OUT THE 1990S MONDAY 2 00:00:05,315 --> 00:00:06,950 NIGHT SERVED AS A PRIMETIME 3 00:00:06,950 --> 00:00:09,152 BATTLEFIELD. 4 00:00:09,152 --> 00:00:10,487 THAT TRANSFORMED PROFESSIONAL 5 00:00:10,487 --> 00:00:11,721 WRESTLING INTO SPORTS 6 00:00:11,721 --> 00:00:13,556 ENTERTAINMENT. 7 00:00:13,556 --> 00:00:16,159 TED TURNER'S WCW TOOK ON VINCE 8 00:00:16,159 --> 00:00:18,061 MCMAHON'S WWE FOR RATING 9 00:00:18,061 --> 00:00:20,030 SUPREMACY, AT THE RISK OF 10 00:00:20,030 --> 00:00:22,365 EXTINCTION AS INNOVATION AND 11 00:00:22,365 --> 00:00:24,167 EVOLUTION PAVED THE WAY FOR A 12 00:00:24,167 --> 00:00:27,270 KING TO BE CROWNED. 13 00:00:27,270 --> 00:00:31,441 PLEASE WELCOME DENNIS RODMAN. 14 00:00:31,441 --> 00:00:32,309 WITH BOTH COMPANIES 15 00:00:32,309 --> 00:00:33,777 INCORPORATING MAINSTREAM 16 00:00:33,777 --> 00:00:35,779 CELEBRITIES INTO THEIR PRODUCT, 17 00:00:35,779 --> 00:00:37,180 THE NEW FOUND EXPOSURE BROUGHT 18 00:00:37,180 --> 00:00:39,082 SUPERSTARS TO THE FOREFRONT OF 19 00:00:39,082 --> 00:00:40,350 POP CULTURE. 20 00:00:40,350 --> 00:00:41,451 TYSON AND AUSTIN! 21 00:00:41,451 --> 00:00:42,852 ALL HELL HAS BROKEN LOOSE! 22 00:00:42,852 --> 00:00:44,120 LOOK AT THIS! 23 00:00:44,120 --> 00:00:45,588 AND AS EACH COMPANY ROSE TO 24 00:00:45,588 --> 00:00:47,457 PROMISE, THE PERCEPTION OF 25 00:00:47,457 --> 00:00:49,225 SPORTS ENTERTAINMENT WOULD BE 26 00:00:49,225 --> 00:00:51,795 CHANGED FOREVER. 27 00:00:51,795 --> 00:00:58,201 THIS IS THE MONDAY NIGHT WAR. 28 00:00:58,201 --> 00:01:02,238 HULK HOGAN HAS BETRAYED WCW. 29 00:01:02,238 --> 00:01:03,640 WHAT'S HE DOING HERE? 30 00:01:03,640 --> 00:01:05,375 MONDAY NIGHT RAW. 31 00:01:05,375 --> 00:01:09,879 MONDAY NITRO. 32 00:01:09,879 --> 00:01:12,215 AUSTIN 3:16 SAYS I JUST 33 00:01:12,215 --> 00:01:14,084 WHIPPED YOUR --. 34 00:01:14,084 --> 00:01:15,652 BRET SCREWED BRET. 35 00:01:15,652 --> 00:01:18,655 THE NEW WORLD ORDER, BROTHER! 36 00:01:18,655 --> 00:01:23,326 LET'S GET READY TO SUCK IT! 37 00:01:23,326 --> 00:01:33,636 WE ARE AT WAR. 38 00:01:34,137 --> 00:01:35,772 LADIES AND GENTLEMEN, WELCOME 39 00:01:35,772 --> 00:01:39,809 TO WRESTLEMANIA. 40 00:01:39,809 --> 00:01:41,011 THROUGH HIS ANNUAL SPORTS 41 00:01:41,011 --> 00:01:42,846 ENTERTAINMENT EXTRAVAGANZA, 42 00:01:42,846 --> 00:01:45,115 WRESTLEMANIA, VINCE MCMAHON HAD 43 00:01:45,115 --> 00:01:46,349 SUCCESSFULLY BLENDED 44 00:01:46,349 --> 00:01:48,251 MAINSTREAM CELEBRITIES WITH HIS 45 00:01:48,251 --> 00:01:51,888 LARGER THAN LIFE WWE ROSTER TO 46 00:01:51,888 --> 00:01:54,457 EMERGE AS THE INDUSTRY LEADER. 47 00:01:54,457 --> 00:01:59,529 93,173 HERE AT THE SUPERDOME, 48 00:01:59,529 --> 00:02:02,332 HISTORY HAS INDEED BEEN MADE. 49 00:02:02,332 --> 00:02:03,933 VINCE TOLD ME WHAT HE THOUGHT 50 00:02:03,933 --> 00:02:06,102 THIS BUSINESS COULD BECOME WITH 51 00:02:06,102 --> 00:02:07,437 THE CELEBRITY DRIVEN 52 00:02:07,437 --> 00:02:08,772 WRESTLEMANIA. 53 00:02:08,772 --> 00:02:09,506 YOU WANT TO DO A THING WITH 54 00:02:09,506 --> 00:02:11,074 ME DOING THEM OR T DOING THEM 55 00:02:11,074 --> 00:02:12,008 BOTH COMBINATION. 56 00:02:12,008 --> 00:02:14,544 ONE HELPING THE OTHER ONE. 57 00:02:14,544 --> 00:02:17,347 IT MADE THE WWE THE STANDARD 58 00:02:17,347 --> 00:02:19,315 OF EXCELLENCE. 59 00:02:19,315 --> 00:02:21,818 WE BEGAN TO BE POP CULTURE. 60 00:02:21,818 --> 00:02:23,053 THE FEMALE ENTERTAINER OF 61 00:02:23,053 --> 00:02:25,355 THE YEAR, MS. CYNDI LAUPER 62 00:02:25,355 --> 00:02:28,358 HERSELF. 63 00:02:28,358 --> 00:02:29,893 WITH POP CULTURE CAME A 64 00:02:29,893 --> 00:02:32,529 NUMBER OF STARS. 65 00:02:32,529 --> 00:02:33,763 FROM OUTSIDE ARE TRADITIONAL 66 00:02:33,763 --> 00:02:35,732 WORLD AND BRINGING THEM IN. 67 00:02:35,732 --> 00:02:37,667 IT WAS A NATURAL CONNECTION 68 00:02:37,667 --> 00:02:38,668 AND ONE THAT CAUGHT THE 69 00:02:38,668 --> 00:02:45,075 IMAGINATION OF A LOT OF PEOPLE. 70 00:02:45,075 --> 00:02:45,875 [MUSIC] 71 00:02:45,875 --> 00:02:49,779 IN EARLY 1993, WWE REINFORCED 72 00:02:49,779 --> 00:02:51,247 THEIR POSITION ON TOP SPORTS 73 00:02:51,247 --> 00:02:53,116 ENTERTAINMENT WITH THE LAUNCH OF 74 00:02:53,116 --> 00:02:55,318 MONDAY NIGHT RAW LIVE IN 75 00:02:55,318 --> 00:03:01,324 PRIMETIME ON THE U.S.A. NETWORK. 76 00:03:01,324 --> 00:03:03,293 WELCOME EVERYONE TO MONDAY 77 00:03:03,293 --> 00:03:04,494 NIGHT RAW. 78 00:03:04,494 --> 00:03:07,664 WE ARE LIVE! 79 00:03:07,664 --> 00:03:08,698 WHILE VINCE MCMAHON WAS 80 00:03:08,698 --> 00:03:11,067 VENTURING INTO PRIMETIME, MEDIA 81 00:03:11,067 --> 00:03:12,769 MOGUL, TED TURNER HAD BOUGHT HIS 82 00:03:12,769 --> 00:03:13,736 WAY INTO THE SPORTS 83 00:03:13,736 --> 00:03:15,105 ENTERTAINMENT WORLD BY 84 00:03:15,105 --> 00:03:16,539 PURCHASING A PIECE OF THE 85 00:03:16,539 --> 00:03:18,675 NATIONAL WRESTLING ALLIANCE AND 86 00:03:18,675 --> 00:03:21,044 REBRANDING IT WORLD CHAMPIONSHIP 87 00:03:21,044 --> 00:03:23,313 WRESTLING. 88 00:03:23,313 --> 00:03:24,080 THERE WERE A LOT OF PEOPLE 89 00:03:24,080 --> 00:03:25,181 THAT DIDN'T LIKE IT, BECAUSE IT 90 00:03:25,181 --> 00:03:27,050 WAS HOKEY AND DIDN'T LIKE IT 91 00:03:27,050 --> 00:03:28,084 BECAUSE IT WAS LOSING MONEY. 92 00:03:28,084 --> 00:03:29,252 AND DIDN'T LIKE IT BECAUSE IT 93 00:03:29,252 --> 00:03:31,621 WAS BAD FOR OUR IMAGE. 94 00:03:31,621 --> 00:03:32,288 BUT I ALWAYS THOUGHT IT WAS 95 00:03:32,288 --> 00:03:35,692 GOOD, CLEAN FUN. 96 00:03:35,692 --> 00:03:37,994 THAT COMPANY WAS WELL KNOWN 97 00:03:37,994 --> 00:03:39,829 DOWN IN THE SOUTH. 98 00:03:39,829 --> 00:03:41,698 WHEN TURNER GOT INVOLVED IN IT 99 00:03:41,698 --> 00:03:43,566 AND HE WAS THE MONEY BACKER, YOU 100 00:03:43,566 --> 00:03:45,835 KNOW, IT COULDN'T HELP BUT GROW. 101 00:03:45,835 --> 00:03:46,836 IN ORDER TO COMPETE WITH 102 00:03:46,836 --> 00:03:49,139 INDUSTRY JUGGERNAUT WWE, WORLD 103 00:03:49,139 --> 00:03:50,840 CHAMPIONSHIP WRESTLING WOULD 104 00:03:50,840 --> 00:03:52,509 HAVE TO BUILD ITS NATIONAL 105 00:03:52,509 --> 00:03:53,776 PERCEPTION. 106 00:03:53,776 --> 00:03:55,879 TED ALWAYS HAD THIS DREAM OF 107 00:03:55,879 --> 00:03:57,113 BEING THE BIGGEST AND BEST, AND 108 00:03:57,113 --> 00:03:58,615 OBVIOUSLY MADE HIS CABLE SYSTEM 109 00:03:58,615 --> 00:03:59,782 LIKE THAT AND HE WANTED HIS 110 00:03:59,782 --> 00:04:02,017 COMPANY TO BE LIKE THAT AND HE 111 00:04:02,017 --> 00:04:03,553 WAS A FAN AT HEART. 112 00:04:03,553 --> 00:04:04,754 BACKED BY TED TURNER'S 113 00:04:04,754 --> 00:04:07,690 FINANCES, WCW SOUGHT OUT SPORTS 114 00:04:07,690 --> 00:04:08,725 ENTERTAINMENT'S MOST 115 00:04:08,725 --> 00:04:12,595 RECOGNIZABLE FACE, HULK HOGAN. 116 00:04:12,595 --> 00:04:14,197 HULK HOGAN IS BACK IN 117 00:04:14,197 --> 00:04:15,598 PROFESSIONAL WRESTLING, HE'S 118 00:04:15,598 --> 00:04:17,700 LEFT WORLD WRESTLING FEDERATION 119 00:04:17,700 --> 00:04:18,768 AND IS NOW IS HERE WORLD 120 00:04:18,768 --> 00:04:20,303 CHAMPIONSHIP WRESTLING. 121 00:04:20,303 --> 00:04:21,871 TURNER BROADCASTING WANTED TO 122 00:04:21,871 --> 00:04:25,742 COMPETE ON THE NATIONAL STAGE. 123 00:04:25,742 --> 00:04:27,076 THEY HAD TO HAVE SOME STAR 124 00:04:27,076 --> 00:04:30,380 POWER AND HOGAN WAS NUMBER ONE. 125 00:04:30,380 --> 00:04:32,348 LOOK AT THE HULK MANIACS, CAN 126 00:04:32,348 --> 00:04:34,083 YOU HEAR THEM, MEAN GENE? 127 00:04:34,083 --> 00:04:35,451 BRINGING HOGAN IN, IT WAS 128 00:04:35,451 --> 00:04:36,586 REALLY THE FOUNDATION THAT 129 00:04:36,586 --> 00:04:39,022 ALLOWED US TO GROW OUR BUSINESS. 130 00:04:39,022 --> 00:04:40,490 EVERYBODY STARTED LOOKING AT US 131 00:04:40,490 --> 00:04:42,225 A LOT DIFFERENTLY WHEN HULK 132 00:04:42,225 --> 00:04:43,426 HOGAN CAME, NOT JUST BECAUSE OF 133 00:04:43,426 --> 00:04:44,994 HIM BUT BECAUSE OF THE THINGS 134 00:04:44,994 --> 00:04:46,563 THAT HAPPENED AS A RESULT OF HIM 135 00:04:46,563 --> 00:04:48,131 COMING. 136 00:04:48,131 --> 00:04:50,266 OH MY! 137 00:04:50,266 --> 00:04:51,701 SIGNING HULK HOGAN GARNERED 138 00:04:51,701 --> 00:04:55,471 MAINSTREAM ATTENTION. 139 00:04:55,471 --> 00:04:57,574 ON THEIR FEET! 140 00:04:57,574 --> 00:04:59,943 THE HULK MANIACS, AND HULK 141 00:04:59,943 --> 00:05:01,811 MANIA. 142 00:05:01,811 --> 00:05:02,879 WORLD CHAMPIONSHIP WRESTLING 143 00:05:02,879 --> 00:05:04,814 WOULD BOLSTER THEIR PUBLICITY AT 144 00:05:04,814 --> 00:05:08,016 1994'S BASH AT THE BEACH 145 00:05:07,984 --> 00:05:08,851 AND THEY'RE STANDING 146 00:05:08,851 --> 00:05:10,053 EVERYWHERE. 147 00:05:10,053 --> 00:05:10,587 WHAT? 148 00:05:10,587 --> 00:05:12,088 I CAN'T HEAR YOU. 149 00:05:12,088 --> 00:05:13,756 FLANKING HOGAN WITH HIS 150 00:05:13,756 --> 00:05:16,259 FORMER WWE CELEBRITY PARTNER, 151 00:05:16,259 --> 00:05:18,561 MR. "T," AS WELL AS NBA 152 00:05:18,561 --> 00:05:21,464 SUPER-STAR, SHAQUILLE O'NEAL. 153 00:05:21,464 --> 00:05:24,032 HAVING SHAQUILLE O'NEAL WAS 154 00:05:24,032 --> 00:05:26,169 HUGE IN THE EARLY 90S, THERE 155 00:05:26,169 --> 00:05:27,837 WAS NO ONE BIGGER THAN SHAQ IN 156 00:05:27,837 --> 00:05:29,973 THE SPORTS WORLD. 157 00:05:29,973 --> 00:05:32,141 THE OVATION FOR THE GREAT 158 00:05:32,141 --> 00:05:34,844 SHAQUILLE O'NEAL, THEY ROARED 159 00:05:34,844 --> 00:05:37,046 FOR HIM IN THIS HOUSE BEFORE AND 160 00:05:37,046 --> 00:05:38,748 ROARED FOR HIM AGAIN. 161 00:05:38,748 --> 00:05:41,150 WHEN I WENT TO WCW, RIGHT 162 00:05:41,150 --> 00:05:44,287 AWAY IT WAS MORE TRACTION THAN 163 00:05:44,287 --> 00:05:46,289 THEY HAD EVER. 164 00:05:46,289 --> 00:05:47,590 IT WAS HUGE, THEY HAD SHAQ THERE 165 00:05:47,590 --> 00:05:49,792 AND MR. T, IT REALLY MAKES 166 00:05:49,792 --> 00:05:51,461 EVERYONE REALIZE WHAT AN EVENT 167 00:05:51,461 --> 00:05:52,962 THIS WAS. 168 00:05:52,962 --> 00:05:54,430 THE LEG DROP! 169 00:05:54,430 --> 00:05:55,398 THIS WAS WHAT THE 170 00:05:55,398 --> 00:05:56,466 COMPANY NEEDED. 171 00:05:56,466 --> 00:06:00,336 IT REALLY WORKED. 172 00:06:00,336 --> 00:06:02,272 HULKAMANIA LIVES IN WORLD 173 00:06:02,272 --> 00:06:05,108 CHAMPIONSHIP WRESTLING. 174 00:06:05,108 --> 00:06:07,110 TED TURNER, ERIC BISCHOFF, 175 00:06:07,110 --> 00:06:09,045 SAW WHAT HULK HOGAN DID FOR THE 176 00:06:09,045 --> 00:06:10,480 COMPANY. 177 00:06:10,480 --> 00:06:12,649 INTERNATIONAL DISTRIBUTION, 178 00:06:12,649 --> 00:06:15,285 MERCHANDISING OPPORTUNITIES, 179 00:06:15,285 --> 00:06:17,086 BRANDING ENDORSEMENTS. 180 00:06:17,086 --> 00:06:18,554 PUT IT ALL TOGETHER IT MEANT 181 00:06:18,554 --> 00:06:20,189 MONEY. 182 00:06:20,189 --> 00:06:22,725 AND IT MEANT ULTIMATE SUCCESS. 183 00:06:22,725 --> 00:06:25,428 SO TURNER JUST KEPT ADDING 184 00:06:25,428 --> 00:06:27,430 TO THE PAYROLL. 185 00:06:27,430 --> 00:06:29,465 IN THE YEAR THAT FOLLOWED, 186 00:06:29,465 --> 00:06:31,167 TED TURNER CONTINUED TO SIGN 187 00:06:31,167 --> 00:06:32,302 RECOGNIZABLE TALENTS TO HIS 188 00:06:32,302 --> 00:06:34,370 ROSTER. 189 00:06:34,370 --> 00:06:38,741 THE MACHO MAN RANDY SAVAGE. 190 00:06:38,741 --> 00:06:39,842 WORLD CHAMPIONSHIP WRESTLING 191 00:06:39,842 --> 00:06:41,544 WAS ABOUT TO EMERGE AS A 192 00:06:41,544 --> 00:06:44,013 LEGITIMATE THREAT TO WWE'S REIGN 193 00:06:44,013 --> 00:06:47,250 OVER SPORTS ENTERTAINMENT. 194 00:06:47,250 --> 00:06:50,053 TED SAID, ERIC, WHAT WE GOT 195 00:06:50,053 --> 00:06:54,557 TO DO TO COMPETE WITH WWE. 196 00:06:54,557 --> 00:06:57,327 THERE YOU GO. 197 00:06:57,327 --> 00:06:58,328 AND I SAID, GIVE ME PRIME 198 00:06:58,328 --> 00:07:01,297 TIME. 199 00:07:01,297 --> 00:07:03,366 HELLO EVERYBODY AND WELCOME 200 00:07:03,366 --> 00:07:05,935 ONCE AGAIN TO THE FASTEST, MOST 201 00:07:05,935 --> 00:07:09,037 EXCITING HOUR OF PROFESSIONAL 202 00:07:09,037 --> 00:07:10,506 WRESTLING YOU CAN FIND 203 00:07:10,506 --> 00:07:14,477 ABSOLUTELY ANYWHERE. 204 00:07:14,477 --> 00:07:19,014 WCW'S MONDAY NITRO DEBUTED IN 205 00:07:19,014 --> 00:07:19,982 LATE 1995. 206 00:07:19,982 --> 00:07:21,684 BATTLING HEAD-TO-HEAD WITH 207 00:07:21,684 --> 00:07:24,287 MONDAY NIGHT RAW AND TRADING 208 00:07:24,287 --> 00:07:25,655 VICTORIES IN THE CABLE 209 00:07:25,655 --> 00:07:26,923 TELEVISION ARENA. 210 00:07:26,923 --> 00:07:28,157 IT WAS SUCH A GREAT TIME AS A 211 00:07:28,157 --> 00:07:31,026 FAN, BOTH COMPANIES WERE TRYING 212 00:07:31,026 --> 00:07:31,294 TO OUT DO ONE ANOTHER. 213 00:07:31,294 --> 00:07:32,862 SPORTS ENTERTAINMENT WAS 214 00:07:32,862 --> 00:07:34,430 COLLECTIVELY DRAWING OVER FIVE 215 00:07:34,430 --> 00:07:38,334 MILLION VIEWERS EVERY WEEK. 216 00:07:38,334 --> 00:07:40,970 EVERYBODY GET UP, YO! 217 00:07:40,970 --> 00:07:43,172 [INDISTINCT] 218 00:07:43,172 --> 00:07:44,707 BUT EVEN A PRIME-TIME 219 00:07:44,707 --> 00:07:46,309 PRESENCE WAS NOT ENOUGH TO 220 00:07:46,309 --> 00:07:47,343 SHAKE THE INDUSTRY'S 221 00:07:47,343 --> 00:07:48,611 SECOND-RATE STEREOTYPE AMONG A 222 00:07:48,611 --> 00:07:50,513 MAINSTREAM MEDIA. 223 00:07:50,513 --> 00:07:52,682 THE 90S NO MATTER HOW GREAT 224 00:07:52,682 --> 00:07:54,050 IT WAS AS A TIME FOR A FAN, 225 00:07:54,050 --> 00:07:56,519 THERE WAS ALWAYS A STIGMA OF 226 00:07:56,519 --> 00:07:58,321 LIKE A LUNKY IDIOT. 227 00:07:58,321 --> 00:07:59,756 WELL YOU KNOW SOMETIMES A GUY 228 00:07:59,756 --> 00:08:00,823 WILL SAY WE'RE NOT SHOWING 229 00:08:00,823 --> 00:08:01,958 ENOUGH OF HIS HIGHLIGHTS OR 230 00:08:01,958 --> 00:08:02,892 HIS SPORT AND BY THE TIME 231 00:08:02,892 --> 00:08:03,793 THE WRESTLERS THEY WERE 232 00:08:03,793 --> 00:08:06,027 A LITTLE MIFFED. 233 00:08:05,862 --> 00:08:07,063 IT'S THOSE GRECO ROMAN 234 00:08:07,063 --> 00:08:07,764 WRESTLING GUYS. 235 00:08:07,764 --> 00:08:08,865 THEY'RE A BUNCH OF SISSIES, 236 00:08:08,865 --> 00:08:09,732 YOU GUYS ARE GREAT. 237 00:08:09,732 --> 00:08:10,600 I MEAN, IF IT'S UP TO ME, 238 00:08:10,600 --> 00:08:12,101 WE ARE RUNNING THESE EVERY NIGHT 239 00:08:12,101 --> 00:08:12,902 ON SPORTS CENTER. 240 00:08:12,902 --> 00:08:13,603 AESTHETICALLY, THERE'S A PROBLEM 241 00:08:13,603 --> 00:08:14,470 WITH THIS. 242 00:08:14,470 --> 00:08:15,538 THERE WAS A THING THAT 243 00:08:15,538 --> 00:08:17,373 PRO-WRESTLING IS FUN, BUT IT'S 244 00:08:17,373 --> 00:08:19,208 NOT SERIOUS. 245 00:08:19,208 --> 00:08:21,411 IT'S NOT TO BE TAKEN INTO THE 246 00:08:21,411 --> 00:08:22,445 MAINSTREAM. 247 00:08:22,445 --> 00:08:24,247 THREE AND FOUR AND FIVE. 248 00:08:24,247 --> 00:08:25,815 IT'S NOT A-LIST, IT'S NOT EVEN 249 00:08:25,815 --> 00:08:28,885 B-LIST. 250 00:08:28,885 --> 00:08:32,555 OH, MY GOD, IT'S HULK HOGAN. 251 00:08:32,555 --> 00:08:33,556 THAT'S MACHO MAN, 252 00:08:33,556 --> 00:08:36,559 RANDY SAVAGE. 253 00:08:36,559 --> 00:08:38,294 YOU GUYS ARE WRESTLING FANS? 254 00:08:38,294 --> 00:08:39,262 CLOSET. 255 00:08:39,262 --> 00:08:40,696 ME TOO. 256 00:08:40,696 --> 00:08:44,167 THEY WERE JUST TO OTHER 257 00:08:44,167 --> 00:08:46,869 PEOPLE LIKE THESE CIRCUS ACTS. 258 00:08:46,869 --> 00:08:48,171 DESPITE THEIR OLDER 259 00:08:48,171 --> 00:08:50,473 DEMOGRAPHIC, BOTH RAW AND NITRO 260 00:08:50,473 --> 00:08:52,508 HAD CONTINUED TO PUT FORTH AN 261 00:08:52,508 --> 00:08:57,246 OUT-DATED PRODUCT. 262 00:08:57,246 --> 00:08:59,715 WHAT IN THE HELL IS GOING ON? 263 00:08:59,715 --> 00:09:00,683 A LOT OF PEOPLE WOULD SAY WHY 264 00:09:00,683 --> 00:09:01,851 DO YOU YOU WATCH IT, AND 265 00:09:01,851 --> 00:09:02,819 SOMETIMES I WONDERED WHY I 266 00:09:02,819 --> 00:09:04,287 WATCHED IT. 267 00:09:04,287 --> 00:09:05,755 I WAS LIKE THIS IS DRONE 268 00:09:05,755 --> 00:09:07,957 INDUCING. 269 00:09:07,957 --> 00:09:09,826 THE PRODUCT DIDN'T EVOLVE. 270 00:09:09,826 --> 00:09:12,328 HERE COMES DOINK THE CLOWN! 271 00:09:12,328 --> 00:09:14,597 THERE WAS AN OVER-THE-TOP 272 00:09:14,597 --> 00:09:16,065 SOMEWHAT SILLY NATURE TO THE WAY 273 00:09:16,065 --> 00:09:17,333 THAT THE CHARACTERS WERE 274 00:09:17,333 --> 00:09:18,501 PORTRAYED. 275 00:09:18,501 --> 00:09:21,036 HOGAN FOR THREE 276 00:09:21,036 --> 00:09:21,270 TIMES NOW, 277 00:09:21,270 --> 00:09:23,806 ONE, TWO, THREE. 278 00:09:23,806 --> 00:09:26,843 I PUT MY HANDS AROUND YOUR NECK. 279 00:09:26,843 --> 00:09:27,610 AND YOU HAVE MELTED LIKE PUTTY 280 00:09:27,610 --> 00:09:28,945 IN MY HANDS. 281 00:09:28,945 --> 00:09:30,446 I WAS A GIANT, OKAY, AND I 282 00:09:30,446 --> 00:09:32,148 ACTED LIKE IT AND I TALKED LIKE 283 00:09:32,148 --> 00:09:34,717 THIS, I WILL CRUSH YOUR HEAD. 284 00:09:34,717 --> 00:09:36,486 IT WAS VERY TYPICAL CRAP. 285 00:09:36,486 --> 00:09:37,753 BUT WHAT THE INDUSTRY WAS USED 286 00:09:37,753 --> 00:09:41,057 TO AT THE TIME. 287 00:09:41,057 --> 00:09:41,991 WITH THE INDUSTRY THROWN NOW 288 00:09:41,991 --> 00:09:44,560 UP FOR GRABS, WORLD CHAMPIONSHIP 289 00:09:44,560 --> 00:09:45,495 WRESTLING WOULD SHIFT THEIR 290 00:09:45,495 --> 00:09:46,963 CREATIVE DIRECTION. 291 00:09:46,963 --> 00:09:48,698 WWE AT THE TIME WAS NUMBER 292 00:09:48,698 --> 00:09:51,167 ONE IN FAMILY ENTERTAINMENT. 293 00:09:51,167 --> 00:09:52,869 I LITERALLY DID EVERYTHING I 294 00:09:52,869 --> 00:09:54,871 COULD TO BE DIFFERENT. 295 00:09:54,871 --> 00:09:56,672 THEIR CHARACTERS ARE ANIMATED 296 00:09:56,672 --> 00:09:57,773 AND CARTOONISH, I AM GOING TO 297 00:09:57,773 --> 00:09:59,242 MAKE MINE VERY REAL. 298 00:09:59,242 --> 00:10:02,545 DO YOU WORK FOR THE WWE? 299 00:10:02,545 --> 00:10:04,413 NO. 300 00:10:04,413 --> 00:10:05,114 HOW ABOUT IT? 301 00:10:05,114 --> 00:10:06,516 NO. 302 00:10:06,516 --> 00:10:07,917 AFTER ACQUIRING TWO OF WWE'S 303 00:10:07,917 --> 00:10:11,087 BIGGEST STARS, ERIC BISCHOFF 304 00:10:11,087 --> 00:10:13,856 PAIRED SCOTT HALL AND KEVIN NASH 305 00:10:13,856 --> 00:10:15,725 WITH THE VILLAINOUS HULK HOGAN 306 00:10:15,725 --> 00:10:18,127 IN THE SUMMER OF 1996. 307 00:10:18,127 --> 00:10:19,428 I WILL ALWAYS BE BIGGER THAN 308 00:10:19,428 --> 00:10:21,864 WRESTLING AND WITH THESE TWO 309 00:10:21,864 --> 00:10:24,400 FRIENDS OF MINE, THE NEW WORLD 310 00:10:24,400 --> 00:10:27,270 ORDER SHALL RULE THE WRESTLING 311 00:10:27,270 --> 00:10:29,171 WORLD. 312 00:10:29,171 --> 00:10:30,907 THE POPULAR TRIO FORMED THE 313 00:10:30,907 --> 00:10:32,441 REBELLIOUS NEW WORLD ORDER 314 00:10:32,441 --> 00:10:35,378 FACTION AND MONDAY NITRO GAINED 315 00:10:35,378 --> 00:10:37,880 A STRANGLEHOLD ON THE RATINGS. 316 00:10:37,880 --> 00:10:39,582 I WAS VERY AWARE OF HOW MUCH 317 00:10:39,582 --> 00:10:43,085 IMPACT THE NWO STORYLINE HAD, 318 00:10:43,085 --> 00:10:45,121 THEY HAD A HOT HAND AND NO 319 00:10:45,121 --> 00:10:48,524 DENYING THEY HAD A BETTER, MORE 320 00:10:48,524 --> 00:10:50,293 EXCITING, COOLER SHOW THAN WE 321 00:10:50,293 --> 00:10:51,494 DID. 322 00:10:51,494 --> 00:10:53,596 THE NEW WORLD ORDER HELPED 323 00:10:53,596 --> 00:10:55,364 USHER IN MORE REALISTIC 324 00:10:55,364 --> 00:10:58,634 CONTEMPORARY PROGRAMMING. 325 00:10:58,634 --> 00:11:00,636 A STARK CONTRAST FROM THE 326 00:11:00,636 --> 00:11:02,638 FAMILY-FRIENDLY ATMOSPHERE OF 327 00:11:02,638 --> 00:11:04,507 WWE. 328 00:11:04,507 --> 00:11:06,175 THE ENTERTAINMENT UNIVERSE 329 00:11:06,175 --> 00:11:07,843 WAS TRANSITIONING INTO 330 00:11:07,843 --> 00:11:09,946 REALITY-BASED TELEVISION. 331 00:11:09,946 --> 00:11:11,914 AND WWE STILL HAD DUKE "THE 332 00:11:11,914 --> 00:11:13,549 DUMPSTER" DROESE AND GUYS 333 00:11:13,549 --> 00:11:15,318 LIKE THAT...THAT PUSHED GUYS TO 334 00:11:15,318 --> 00:11:16,485 WCW, THAT WAS DOING SOMETHING 335 00:11:16,485 --> 00:11:18,988 FRESH. 336 00:11:18,988 --> 00:11:20,790 THE PRODUCTS WERE IN TWO 337 00:11:20,790 --> 00:11:22,558 DIFFERENT WORLDS. 338 00:11:22,558 --> 00:11:24,694 I MEAN ONE WAS HIP, ONE WAS 339 00:11:24,694 --> 00:11:26,429 COOL, ONE WAS CUTTING EDGE. 340 00:11:26,429 --> 00:11:27,630 THE OTHER PRODUCT JUST WASN'T 341 00:11:27,630 --> 00:11:28,931 GETTING IT. 342 00:11:28,931 --> 00:11:29,966 VINCE IS ALWAYS FAMILY 343 00:11:29,966 --> 00:11:32,001 FRIENDLY AND ORIENTED TO KIDS 344 00:11:32,001 --> 00:11:33,869 CARTOONISH SORT OF GIMMICKS 345 00:11:33,869 --> 00:11:34,704 IN THE MID 90S. 346 00:11:34,704 --> 00:11:35,438 I WAS THERE. 347 00:11:35,438 --> 00:11:36,272 I KNOW THAT THE CHECKS WEREN'T 348 00:11:36,272 --> 00:11:37,006 THAT GREAT, 349 00:11:37,006 --> 00:11:38,774 SO BUISINESS WASN'T GREAT 350 00:11:38,774 --> 00:11:40,576 AND WCW WAS KILLING THEM 351 00:11:40,576 --> 00:11:41,978 IN THE RATINGS AT THE TIME. 352 00:11:41,978 --> 00:11:43,646 I THINK HE FELT THE PRESSURE OF 353 00:11:43,646 --> 00:11:44,880 HAVING TO CHANGE TO MORE 354 00:11:44,880 --> 00:11:47,683 REALISTIC SPORTS ENTERTAINMENT. 355 00:11:47,683 --> 00:11:48,884 DESPERATE FOR A NEW GAME 356 00:11:48,884 --> 00:11:50,987 PLAN, VINCE MCMAHON DEVELOPED 357 00:11:50,987 --> 00:11:53,456 EDGIER SUPERSTARS IN HOPES OF 358 00:11:53,456 --> 00:11:55,858 INCREASING HIS AUDIENCE . 359 00:11:55,858 --> 00:11:57,293 IT'S ALL ABOUT CREATING 360 00:11:57,293 --> 00:11:58,494 TALENT. 361 00:11:58,494 --> 00:11:59,595 IT'S ALL ABOUT GIVING THE RIGHT 362 00:11:59,595 --> 00:12:01,263 ENVIRONMENT FOR THOSE TALENTS 363 00:12:01,263 --> 00:12:04,200 TO GROW AND THAT'S WHAT WE DID. 364 00:12:04,200 --> 00:12:05,801 AS PART OF AN EVOLVING 365 00:12:05,801 --> 00:12:07,603 REALITY, VINCE MCMAHON WOULD 366 00:12:07,603 --> 00:12:08,471 INCORPORATE PROFESSIONAL 367 00:12:08,471 --> 00:12:10,606 ATHLETES FROM OUTSIDE WWE 368 00:12:10,606 --> 00:12:12,408 UTILIZING A PROVEN FORMULA 369 00:12:12,408 --> 00:12:15,344 FOR SUCCESS. 370 00:12:15,344 --> 00:12:18,247 [INDISTINCT] PROUD TO BE THE 371 00:12:18,247 --> 00:12:19,448 SPONSOR OF SUPER HEAVYWEIGHT 372 00:12:19,448 --> 00:12:21,283 OLYMPIC HOPEFUL MARK HENRY 373 00:12:21,283 --> 00:12:22,585 THERE YOU SEE SETTING A RECORD 374 00:12:22,585 --> 00:12:24,220 IN POWERLIFTING. 375 00:12:24,220 --> 00:12:26,856 MY STORY IS PRETTY SIMPLE. 376 00:12:26,856 --> 00:12:28,791 I WAS A WRESTLING FAN. 377 00:12:28,791 --> 00:12:31,761 I GET A CALL FROM VINCE. 378 00:12:31,761 --> 00:12:33,529 AND I THINK IT'S A JOKE. 379 00:12:33,529 --> 00:12:35,631 "HEY, THIS IS VINCE MCMAHON. 380 00:12:35,631 --> 00:12:36,632 I HEARD YOU ARE LIKE WATCHING 381 00:12:36,632 --> 00:12:37,767 PROFESSIONAL WRESTLING." 382 00:12:37,767 --> 00:12:40,936 I'M LIKE YEAH, ALL RIGHT, CLICK. 383 00:12:40,936 --> 00:12:42,738 AND I HANGUP ON HIM. 384 00:12:42,738 --> 00:12:44,473 AND THEN ABOUT 15 MINUTES LATER, 385 00:12:44,473 --> 00:12:47,243 MY MANAGER CALLS ME AND GOES, 386 00:12:47,243 --> 00:12:49,178 "YOU HANGUP ON VINCE MCMAHON?" 387 00:12:49,178 --> 00:12:50,413 THAT WAS REALLY VINCE? 388 00:12:50,413 --> 00:12:52,148 HE WAS LIKE "YES, I THINK YOU 389 00:12:52,148 --> 00:12:53,683 SHOULD TAKE HIS CALL." 390 00:12:53,683 --> 00:12:56,786 I AM LIKE -- "OKAY, MY BAD." 391 00:12:56,786 --> 00:12:59,221 FROM AUSTIN, TEXAS, WEIGHING 392 00:12:59,221 --> 00:13:00,423 410 POUNDS. 393 00:13:00,423 --> 00:13:03,024 HERE HE COMES! 394 00:13:03,024 --> 00:13:04,460 THE REST IS HISTORY. 395 00:13:04,460 --> 00:13:05,294 I THINK LAWLER IS OUT OF HIS 396 00:13:05,294 --> 00:13:06,062 OWN GAMEPLAN HERE. 397 00:13:06,062 --> 00:13:07,797 HERE WE GO AND... 398 00:13:07,797 --> 00:13:09,198 THE KING, IT'S LIKE RUNNING 399 00:13:09,198 --> 00:13:10,332 INTO A MACK TRUCK. 400 00:13:10,332 --> 00:13:11,500 THAT'S NOT GOING TO WORK KING, 401 00:13:11,500 --> 00:13:12,768 YOU GOTTA TAKE HIM DOWN IF 402 00:13:12,768 --> 00:13:14,103 YOU'RE GONNA BEAT HIM. 403 00:13:14,103 --> 00:13:15,738 I HAD MARK HENRY'S FIRST 404 00:13:15,738 --> 00:13:16,505 MATCH. 405 00:13:16,505 --> 00:13:17,873 I BOUNCED OFF THE ROPES AND MARK 406 00:13:17,873 --> 00:13:19,375 SIDE STEPS ME AND WITH HIS BIG 407 00:13:19,375 --> 00:13:21,410 HAND OF HIS, JUST SWATS ME IN 408 00:13:21,410 --> 00:13:24,046 THE BACK AS I WENT BY. 409 00:13:24,046 --> 00:13:25,681 LOOK OUT! 410 00:13:25,681 --> 00:13:28,117 OH, HEAD FIRST! 411 00:13:28,117 --> 00:13:29,719 I SAILED THROUGH THE TOP AND 412 00:13:29,719 --> 00:13:31,253 SECOND ROPE, I DIDN'T HIT THE 413 00:13:31,253 --> 00:13:32,922 GROUND UNTIL I WAS ALL THE WAY 414 00:13:32,922 --> 00:13:34,223 OUT ALMOST TO THE FIRST ROW OF 415 00:13:34,223 --> 00:13:35,691 RINGSIDE. 416 00:13:35,691 --> 00:13:37,226 THAT'S WHEN I FIRST REALIZED 417 00:13:37,226 --> 00:13:39,195 JUST HOW STRONG MARK HENRY WAS. 418 00:13:39,195 --> 00:13:40,362 THE THING ABOUT HIM BEING THE 419 00:13:40,362 --> 00:13:41,297 STRONGEST MAN IN THE WORLD... 420 00:13:41,297 --> 00:13:42,998 IT'S REAL. 421 00:13:42,998 --> 00:13:45,101 INTEGRATING SPORT FIGURES HAD 422 00:13:45,101 --> 00:13:46,502 ALWAYS PROVIDED A BOOST TO WWE 423 00:13:46,502 --> 00:13:48,871 PROGRAMMING. 424 00:13:48,871 --> 00:13:50,506 MR. KEN SHAMROCK THE ULTIMATE 425 00:13:50,506 --> 00:13:53,042 FIGHTING CHAMPION. 426 00:13:53,042 --> 00:13:54,477 BUT UNLIKE POP CULTURE 427 00:13:54,477 --> 00:13:58,814 PERSONALITIES OF THE 1980S... 428 00:13:58,814 --> 00:14:00,382 IT WAS THE LEGITIMACY OF THESE 429 00:14:00,382 --> 00:14:01,717 CELEBRITY ATHLETES MORE THAN 430 00:14:01,717 --> 00:14:04,720 THEIR MAINSTREAM APPEAL. 431 00:14:04,720 --> 00:14:06,689 THAT WWE WAS HOPING TO TURN 432 00:14:06,689 --> 00:14:08,190 INTO PROFITS. 433 00:14:08,190 --> 00:14:09,625 KEN SHAMROCK--HELL HE'S BEEN 434 00:14:09,625 --> 00:14:10,559 FIGHTING ALL OF HIS LIFE. 435 00:14:10,559 --> 00:14:11,527 YOU KNOW THIS IS RIGHT DOWN HIS 436 00:14:11,527 --> 00:14:13,162 ALLEY. 437 00:14:13,162 --> 00:14:14,964 MARK HENRY [BLEEP] ONE OF THE 438 00:14:14,964 --> 00:14:16,198 STRONGEST HUMAN BEINGS YOU WILL 439 00:14:16,198 --> 00:14:20,069 EVER SEE ON THIS PLANET. 440 00:14:20,069 --> 00:14:22,905 SO THEY FIT RIGHT IN. 441 00:14:22,905 --> 00:14:25,039 THESE CARTOON CHARACTERS 442 00:14:25,039 --> 00:14:25,341 WEREN'T REALLY GRABBING YOUR 443 00:14:25,341 --> 00:14:26,942 ATTENTION ANYMORE, AND NOW WE 444 00:14:26,942 --> 00:14:28,711 TRANSITION INTO SOMEONE LIKE A 445 00:14:28,711 --> 00:14:29,879 KEN SHAMROCK. 446 00:14:29,879 --> 00:14:31,580 IF IT'S A MIXTURE OF 447 00:14:31,580 --> 00:14:33,716 ENTERTAINMENT AND SPORTS, 448 00:14:33,716 --> 00:14:34,784 THIS IS GOING TO BE A WHOLE NEW 449 00:14:34,784 --> 00:14:36,952 ERA IN WWE. 450 00:14:36,952 --> 00:14:38,053 HENRY AND SHAMROCK WERE 451 00:14:38,053 --> 00:14:39,488 VALUABLE INVESTMENTS FOR THE 452 00:14:39,488 --> 00:14:43,058 FUTURE OF WWE. 453 00:14:43,058 --> 00:14:45,227 BUT IN THE SPRING OF 1997, NITRO 454 00:14:45,227 --> 00:14:46,829 HAD BEEN WINNING THE RATINGS 455 00:14:46,829 --> 00:14:48,497 BATTLE FOR NEARLY A YEAR 456 00:14:48,497 --> 00:14:49,899 STRAIGHT. 457 00:14:49,899 --> 00:14:52,067 WORLD WRESTLING CHAMPION BROUGHT 458 00:14:52,067 --> 00:14:54,236 IN THEIR OWN CELEBRITY ATHLETES 459 00:14:54,236 --> 00:14:55,971 TO SOLIDIFY THEIR POSITION AS 460 00:14:55,971 --> 00:14:57,006 THE SPORTS ENTERTAINMENT 461 00:14:57,006 --> 00:14:58,140 LEADER. 462 00:14:58,140 --> 00:14:59,875 HEY, IT'S RODMAN! 463 00:14:59,875 --> 00:15:02,178 DENNIS RODMAN IS HERE. 464 00:15:02,178 --> 00:15:04,313 IT WAS VERY FRESH. 465 00:15:04,313 --> 00:15:05,748 HULK ASKED ME TO BE HIS PARTNER, 466 00:15:05,748 --> 00:15:08,083 HEY, YOU KNOW, I'LL TRY IT. 467 00:15:08,083 --> 00:15:12,822 IT WAS VERY, VERY FUN. 468 00:15:12,822 --> 00:15:16,492 [MUSIC] 469 00:15:16,492 --> 00:15:17,426 FOR THE REBOUND... 470 00:15:17,426 --> 00:15:19,228 SAVING IT IN! 471 00:15:19,228 --> 00:15:20,896 OH BOY! DENNIS RODMAN! 472 00:15:20,896 --> 00:15:22,898 DENNIS RODMAN IN 1997 WAS THE 473 00:15:22,898 --> 00:15:24,200 ULTIMATE BAD BOY, ESPECIALLY IN 474 00:15:24,200 --> 00:15:26,268 SPORTS. 475 00:15:26,268 --> 00:15:27,636 WHO DYES HIS HAIR RAINBOW 476 00:15:27,636 --> 00:15:28,370 COLORS. 477 00:15:28,370 --> 00:15:30,673 HE DATED MADONNA. 478 00:15:30,673 --> 00:15:32,808 HE WAS KNOWN AS BEING A WILD 479 00:15:32,808 --> 00:15:33,776 DUDE. 480 00:15:33,776 --> 00:15:35,711 DENNIS RODMAN HAS CHECKED IN! 481 00:15:35,711 --> 00:15:37,880 SO THE EXCITMENT HAS NOW BEGUN! 482 00:15:37,880 --> 00:15:39,181 YOU GOT THIS WILD GUY OF 483 00:15:39,181 --> 00:15:40,783 BASKETBALL AT THE TIME. 484 00:15:40,783 --> 00:15:42,518 THE HAIR COLORED, THE TATOOS, 485 00:15:42,518 --> 00:15:44,420 THE PIERCINGS, THE WILDNESS. 486 00:15:44,420 --> 00:15:45,454 ON THE FLOOR, DENNIS GOES 487 00:15:45,454 --> 00:15:46,789 DOWN AFTER IT, GETS IT AND CALLS 488 00:15:46,789 --> 00:15:48,123 TIME OUT. 489 00:15:48,123 --> 00:15:49,625 WRESTLING? WHY NOT. 490 00:15:49,625 --> 00:15:51,227 IT'S A PERFECT FIT. 491 00:15:51,227 --> 00:15:52,394 THE MOST CONTROVERSIAL 492 00:15:52,394 --> 00:15:53,796 ATHLETE OF OUR TIME, DENNIS 493 00:15:53,796 --> 00:15:55,965 RODMAN. 494 00:15:55,965 --> 00:15:57,099 AND HE HAD ALL OF THIS 495 00:15:57,099 --> 00:15:58,300 MAINSTREAM ATTENTION FROM 496 00:15:58,300 --> 00:15:59,134 EVERYTHING HE WAS DOING OUTSIDE 497 00:15:59,134 --> 00:16:00,603 OF THE COURT. 498 00:16:00,603 --> 00:16:04,005 AND NOW DENNIS RODMAN IS 499 00:16:04,005 --> 00:16:04,840 STEPPING INTO A WRESTLING RING. 500 00:16:04,840 --> 00:16:07,041 THAT BROUGHT A LOT OF ATTENTION 501 00:16:07,041 --> 00:16:07,509 TO WCW. 502 00:16:07,509 --> 00:16:10,779 SWEET. 503 00:16:10,779 --> 00:16:14,250 [LAUGHTER] 504 00:16:14,250 --> 00:16:17,018 FOLLOWING HIS NITRO 505 00:16:17,018 --> 00:16:18,254 APPEARANCES, DENNIS RODMAN WOULD 506 00:16:18,254 --> 00:16:20,990 COMPETE AT BASH AT THE BEACH, 507 00:16:20,990 --> 00:16:23,392 AND THE COMPANY CASHED IN ON THE 508 00:16:23,392 --> 00:16:26,328 ADDITIONAL MAINSTREAM EXPOSURE. 509 00:16:26,328 --> 00:16:27,897 WORLD CHAMPIONSHIP WRESTLING 510 00:16:27,897 --> 00:16:29,331 CONTINUES TO ATTRACT INCREDIBLE 511 00:16:29,331 --> 00:16:31,166 MEDIA ATTENTION. 512 00:16:31,166 --> 00:16:32,668 EVERYWHERE YOU TURN TODAY, 513 00:16:32,668 --> 00:16:34,637 PRINT, RADIO, TELEVISION, THE 514 00:16:34,637 --> 00:16:37,573 FOCUS IS BASH AT THE BEACH. 515 00:16:37,573 --> 00:16:39,208 I ALWAYS THOUGHT THAT DENNIS 516 00:16:39,208 --> 00:16:40,709 RODMAN DID A PRETTY GOOD 517 00:16:40,709 --> 00:16:42,278 JOB OF TRYING TO BE A WRESTLER 518 00:16:42,278 --> 00:16:44,346 AND TO DELIVER SOME GOOD STUFF, 519 00:16:44,346 --> 00:16:46,215 HE WANTED TO WORK OUT THERE. 520 00:16:46,215 --> 00:16:47,283 THERE THEY GO! 521 00:16:47,283 --> 00:16:48,317 HEY, HE LOCKED UP GUYS! 522 00:16:48,317 --> 00:16:49,285 HOW ABOUT THAT? 523 00:16:49,285 --> 00:16:51,720 ANDRE! HE ANDRE'D LEX LUGER! 524 00:16:51,720 --> 00:16:53,989 THIS PLACE HAS WENT CRAZY! 525 00:16:53,989 --> 00:16:56,258 [INDISTINCT] 526 00:16:56,258 --> 00:16:59,328 THE TOTAL PACKAGE! 527 00:16:59,328 --> 00:17:00,729 HE CAME IN AND WAS A GREAT 528 00:17:00,729 --> 00:17:02,364 ATHLETE. 529 00:17:02,364 --> 00:17:04,500 KNEW THE BASICS. 530 00:17:04,500 --> 00:17:05,668 WHEN THE RED LIGHT CAME ON, 531 00:17:05,668 --> 00:17:07,469 HE WAS GOLD. 532 00:17:07,469 --> 00:17:09,238 ARE THEY GOING TO TRY TO-- 533 00:17:09,238 --> 00:17:11,173 DOUBLE HIP TOSS! 534 00:17:11,173 --> 00:17:14,008 [ LAUGHTER] 535 00:17:14,008 --> 00:17:15,311 YOU ARE GOING TO BE SEEING ON 536 00:17:15,311 --> 00:17:16,545 EVERY TELEVISION STATION, EVERY 537 00:17:16,545 --> 00:17:18,480 NETWORK IS GOING TO BE DENNIS 538 00:17:18,480 --> 00:17:19,949 RODMAN'S APPEARANCE AND THE 539 00:17:19,949 --> 00:17:24,018 FORCE HE MADE. 540 00:17:24,018 --> 00:17:24,053 ALL THOSE PEOPLE THAT HE 541 00:17:24,053 --> 00:17:25,254 BROUGHT WITH HIM, THEY TOOK 542 00:17:25,254 --> 00:17:27,356 NOTICE TO A WCW PRODUCT THAT WAS 543 00:17:27,356 --> 00:17:30,024 HOT AT THE TIME YOU'RE JUST LIKE 544 00:17:30,024 --> 00:17:31,093 "I'M GONNA WATCH IT NEXT WEEK." 545 00:17:31,093 --> 00:17:32,394 WORLD CHAMPIONSHIP WRESTLING 546 00:17:32,394 --> 00:17:34,563 WAS SUCCESSFULLY CROSSING OVER 547 00:17:34,563 --> 00:17:37,633 AS WCW SUPERSTARS AND STORELINES 548 00:17:37,633 --> 00:17:39,635 WERE YIELDING THE HIGHEST 549 00:17:39,635 --> 00:17:43,973 RATINGS IN NITRO'S HISTORY. 550 00:17:43,973 --> 00:17:45,741 BUT AS 1997 WAS COMING TO A 551 00:17:45,741 --> 00:17:49,578 CLOSE, WWE'S CHANGE IN DIRECTION 552 00:17:49,578 --> 00:17:51,280 HAD BEGUN TO RESONATE WITH A 553 00:17:51,280 --> 00:17:57,019 GROWING FAN BASE. 554 00:17:57,019 --> 00:17:58,821 IT WOULD BECOME KNOWN AS THE 555 00:17:58,821 --> 00:18:01,990 ATTITUDE ERA. 556 00:18:01,990 --> 00:18:03,158 EDGIER CHARACTERS AND STORYLINES 557 00:18:03,158 --> 00:18:05,127 WERE POWERING A NEW LOOK MONDAY 558 00:18:05,127 --> 00:18:07,262 NIGHT RAW. 559 00:18:07,262 --> 00:18:08,430 IT WAS THE ATTITUDE ERA, AND 560 00:18:08,430 --> 00:18:09,898 THERE WAS AN EDGE, BUT IT JUST 561 00:18:09,898 --> 00:18:12,935 SEEMED THAT EVERYBODY YOU GAVE A 562 00:18:12,935 --> 00:18:15,938 LITTLE SOMETHING TO JUST RAN 563 00:18:15,938 --> 00:18:17,139 WITH IT. 564 00:18:17,139 --> 00:18:18,974 MARK HENRY MUCH TO EVERYONE'S 565 00:18:18,974 --> 00:18:20,576 SURPRISE IS THE NEWEST MEMBER OF 566 00:18:20,576 --> 00:18:23,045 THE NATION OF DOMINATION. 567 00:18:23,045 --> 00:18:24,780 DEVELOPING THEIR PERSONAS, 568 00:18:24,780 --> 00:18:26,315 CELEBRITIES FROM THE SPORTS 569 00:18:26,315 --> 00:18:27,716 WORLD WEREN'T JUST ON THE 570 00:18:27,716 --> 00:18:29,852 FRINGES OF WWE AS IN THE YEARS 571 00:18:29,852 --> 00:18:31,286 PAST. 572 00:18:31,286 --> 00:18:33,122 ABC TELEVISION NAMED SHAMROCK 573 00:18:33,122 --> 00:18:36,024 THE WORLD'S MOST DANGEROUS 574 00:18:36,024 --> 00:18:36,258 MAN AFTER SEEING HIM COMPETE 575 00:18:36,258 --> 00:18:37,793 IN THE ULTIMATE BODY WORLD, 576 00:18:37,793 --> 00:18:38,861 BUT THIS IS NOT THE 577 00:18:38,861 --> 00:18:40,629 ULTIMATE BODY WORLD. 578 00:18:40,629 --> 00:18:42,131 THEY BECAME FULL-TIME 579 00:18:42,131 --> 00:18:44,333 SUPERSTARS PARTICIPATING IN THE 580 00:18:44,333 --> 00:18:46,635 COMPANY"S BIGGEST STORYLINES 581 00:18:46,635 --> 00:18:48,737 AND MATCHES. 582 00:18:48,737 --> 00:18:49,805 KEN SHAMROCK... 583 00:18:49,805 --> 00:18:51,740 HE WAS BELIEVABLE. 584 00:18:51,740 --> 00:18:53,842 SHAMROCK, OBVIOUSLY THE 585 00:18:53,842 --> 00:18:55,377 MOST POWERFUL OF TWO. 586 00:18:55,377 --> 00:18:56,478 HECK I BELIEVED HALF OF THE 587 00:18:56,478 --> 00:18:57,913 STUFF HE WAS DOING, BECAUSE MOST 588 00:18:57,913 --> 00:18:58,614 OF THE TIME HE WAS REALLY DOING 589 00:18:58,614 --> 00:19:00,749 IT, YOU KNOW. 590 00:19:00,749 --> 00:19:01,750 BUT SHAMROCK IS THE PERFECT 591 00:19:01,750 --> 00:19:04,753 EXAMPLE OF EVOLUTION FROM 592 00:19:04,753 --> 00:19:07,923 CHARACTER TO REALITY. 593 00:19:07,923 --> 00:19:09,058 AS FANS GRAVITATED TOWARD 594 00:19:09,058 --> 00:19:11,427 MORE GENUINE SUPERSTARS, 595 00:19:11,427 --> 00:19:13,796 WWE WOULD EMBRACE RAW'S ATHLETIC 596 00:19:13,796 --> 00:19:16,498 ROSTER, PROMOTING THE REAL-LIFE 597 00:19:16,498 --> 00:19:20,469 BACKGROUNDS OF THEIR CHARACTERS. 598 00:19:20,469 --> 00:19:22,671 I KNOW WHAT YOU ARE THINKING. 599 00:19:22,671 --> 00:19:24,873 I AM NOT A REAL ATHLETE. 600 00:19:24,873 --> 00:19:28,043 I'M JUST A WRESTLER. 601 00:19:28,043 --> 00:19:30,612 I AM 6'10", 328 POUNDS. 602 00:19:30,612 --> 00:19:31,413 I WON BOXING'S GOLDEN 603 00:19:31,413 --> 00:19:33,182 GLOVES THREE YEARS IN A ROW. 604 00:19:33,182 --> 00:19:34,450 I WAS A NATIONAL CHAMPION 605 00:19:34,450 --> 00:19:35,617 AT THE UNIVERSITY OF MIAMI. 606 00:19:35,617 --> 00:19:36,885 MY JERSEY WAS RETIRED AT 607 00:19:36,885 --> 00:19:37,820 FLORIDA STATE. 608 00:19:37,820 --> 00:19:38,654 I WAS THE ULTIMATE FIGHTING 609 00:19:38,654 --> 00:19:40,222 CHAMPION. 610 00:19:40,222 --> 00:19:41,590 HAD OVER 200 STITCHES. 611 00:19:41,590 --> 00:19:42,558 I SEPARATED SHOULDERS. 612 00:19:42,558 --> 00:19:43,892 I DAMN NEAR BROKE MY NECK. 613 00:19:43,892 --> 00:19:45,194 I HAD BLOWN OUT KNEES. 614 00:19:45,194 --> 00:19:47,096 BUT I STILL GOT UP. 615 00:19:47,096 --> 00:19:48,430 I AM NOT REALLY AN ATHLETE? 616 00:19:48,430 --> 00:19:51,400 THIS ISN'T REAL? 617 00:19:51,400 --> 00:19:54,803 TRY LACING MY BOOTS. 618 00:19:54,803 --> 00:19:55,938 THEY TOOK THEIR ATHLETIC 619 00:19:55,938 --> 00:19:58,273 BACKGROUND AND THEY ADAPTED 620 00:19:58,273 --> 00:20:01,043 AND THEY BECAME WWE SUPERSTARS. 621 00:20:01,043 --> 00:20:03,078 IT HELPS LEGITIMIZE AND GIVE US 622 00:20:03,078 --> 00:20:05,013 THAT VALIDITY OF WHAT I WAS 623 00:20:05,013 --> 00:20:07,649 SEARCHING FOR. 624 00:20:07,649 --> 00:20:10,185 DESPITE WWE'S PROGRESS, WORLD 625 00:20:10,185 --> 00:20:12,287 CHAMPIONSHIP WRESTLING STILL 626 00:20:12,287 --> 00:20:13,722 MAINTAINED THEIR RATINGS LEAD IN 627 00:20:13,722 --> 00:20:17,860 EARLY 1998. 628 00:20:17,860 --> 00:20:20,462 RIGHT NOW WCW IS HOTTER THAN 629 00:20:20,462 --> 00:20:21,997 EVER. 630 00:20:21,997 --> 00:20:23,899 NITRO BEAT RAW. 631 00:20:23,899 --> 00:20:25,033 IT JUST NEVER ENDED. 632 00:20:25,033 --> 00:20:26,168 IT WAS ONE WEEK AFTER ANOTHER. 633 00:20:26,168 --> 00:20:27,836 AND I THINK PEOPLE KIND OF HIT 634 00:20:27,836 --> 00:20:28,770 THE GROUND RUNNING WITH 635 00:20:28,770 --> 00:20:30,038 WCW AND JUST KEPT WATCHING AS A 636 00:20:30,038 --> 00:20:30,973 HABIT, BUT RAW WAS PUTTING 637 00:20:30,973 --> 00:20:33,475 ON SOME GREAT STUFF. 638 00:20:33,475 --> 00:20:34,276 GET YOUR DAMN CAMERA IN 639 00:20:34,276 --> 00:20:35,077 THERE! 640 00:20:35,077 --> 00:20:36,545 GO LOOK WHAT I DID WITH THE-- 641 00:20:36,545 --> 00:20:38,180 WHAT WAS THAT? 642 00:20:38,180 --> 00:20:39,581 WHAT THE HELL? 643 00:20:39,581 --> 00:20:40,649 WHAT'S GOING ON AROUND HERE? 644 00:20:40,649 --> 00:20:42,551 RAW'S REALISTIC EDGE LED TO 645 00:20:42,551 --> 00:20:44,119 AN UPSWING IN VIEWERS. 646 00:20:44,119 --> 00:20:45,487 I DON'T KNOW...HE'S CRAZY! 647 00:20:45,487 --> 00:20:46,455 BUT IN ORDER TO DETHRONE 648 00:20:46,455 --> 00:20:48,590 MONDAY NITRO, VINCE MCMAHON 649 00:20:48,590 --> 00:20:50,759 WOULD REQUIRE NATIONAL ATTENTION 650 00:20:50,759 --> 00:20:51,994 AND SHOWCASE HIS RENOVATED 651 00:20:51,994 --> 00:20:53,428 PRIME-TIME PRODUCT TO THE 652 00:20:53,428 --> 00:20:55,664 MAINSTREAM MASSES. 653 00:20:55,664 --> 00:20:56,732 WE KNEW IN OUR HEARTS WE WERE 654 00:20:56,732 --> 00:20:57,066 PUTTING ON A BETTER PROGRAM, BUT 655 00:20:57,066 --> 00:20:59,868 THE RATINGS WOULD NOT INDICATE 656 00:20:59,868 --> 00:21:01,403 THAT AT ALL. 657 00:21:01,403 --> 00:21:03,372 THEY HAD MOMENTUM AND WE KNEW 658 00:21:03,372 --> 00:21:04,306 WE NEEDED SOMETHING TO GET OVER 659 00:21:04,306 --> 00:21:05,908 THE HUMP. 660 00:21:05,908 --> 00:21:07,409 OPENING EYEBALLS TO IT THAT 661 00:21:07,409 --> 00:21:08,410 NORMALLY WOULDN'T PAY ATTENTION 662 00:21:08,410 --> 00:21:10,345 TO IT. 663 00:21:10,345 --> 00:21:11,513 OUR SPECIAL INVITED GUEST, 664 00:21:11,513 --> 00:21:12,948 THERE YOU SEE HIM. 665 00:21:12,948 --> 00:21:14,750 YES! THERE HE IS! 666 00:21:14,750 --> 00:21:17,586 IRON MIKE TYSON IS HERE. 667 00:21:17,586 --> 00:21:18,954 WWE WAS LOOKING TO KNOCKOUT 668 00:21:18,954 --> 00:21:21,757 THE COMPETITION AND WWE WISELY 669 00:21:21,757 --> 00:21:23,025 CHOSE MIKE TYSON, THE MASTER OF 670 00:21:23,025 --> 00:21:25,427 THE KNOCKOUT PUNCH. 671 00:21:25,427 --> 00:21:27,229 WWE TOOK THE RISK ON A GUY 672 00:21:27,229 --> 00:21:29,631 LIKE MIKE TYSON, BECAUSE MIKE 673 00:21:29,631 --> 00:21:30,499 TYSON BROUGHT AN AUDIENCE 674 00:21:30,499 --> 00:21:31,867 WITH HIM. 675 00:21:31,867 --> 00:21:33,669 MIKE TYSON WAS CONTROVERSIAL. 676 00:21:33,669 --> 00:21:35,137 HE WAS A BIG RISK BUT HE WAS A 677 00:21:35,137 --> 00:21:37,206 CALCULATED RISK 678 00:21:37,206 --> 00:21:38,307 WE WANTED TO DO BUSINESS WITH 679 00:21:38,307 --> 00:21:39,641 HIM IN A BIG WAY. 680 00:21:39,641 --> 00:21:40,943 IRON MIKE TYSON IS HERE, THE 681 00:21:40,943 --> 00:21:42,211 BADDEST MAN ON THE PLANET. 682 00:21:42,211 --> 00:21:43,445 HE WAS DOING SOME NEGOTIATIONS 683 00:21:43,445 --> 00:21:45,547 WITH MCMAHON TODAY. 684 00:21:45,547 --> 00:21:47,683 THE WORD HAD JUST COME OUT 685 00:21:47,683 --> 00:21:48,584 THAT MIKE TYSON WAS DOING 686 00:21:48,584 --> 00:21:51,687 SOMETHING WITH VINCE. 687 00:21:51,687 --> 00:21:53,121 I REMEMBER ERIC BISCHOFF 688 00:21:53,121 --> 00:21:54,623 TELLING ME MIKE TYSON HAD 689 00:21:54,623 --> 00:21:59,094 CALLED HIM FIRST AND HE KIND OF 690 00:21:59,094 --> 00:22:01,597 BLEW HIM OFF, AND HE SAID, WE 691 00:22:01,597 --> 00:22:05,267 DON'T NEED MIKE TYSON. 692 00:22:05,267 --> 00:22:06,368 I REMEMBER LISTENING TO THAT, 693 00:22:06,368 --> 00:22:10,906 THINKING STEVE AUSTIN AND VINCE. 694 00:22:10,906 --> 00:22:12,708 AND THROW IN MIKE TYSON, THESE 695 00:22:12,708 --> 00:22:13,976 GUYS ARE GOING TO KICK THE 696 00:22:13,976 --> 00:22:17,679 HELL OUT OF WCW. 697 00:22:17,679 --> 00:22:19,147 MIKE HAD A CERTAIN REPUTATION 698 00:22:19,147 --> 00:22:20,882 THAT WAS A BIT RAW. 699 00:22:20,882 --> 00:22:22,985 AND SORT OF FIT IN WITH OUR 700 00:22:22,985 --> 00:22:25,387 ATTITUDE AT THAT TIME. 701 00:22:25,387 --> 00:22:27,356 HE HAD BEEN SUSPENDED SO 702 00:22:27,356 --> 00:22:29,625 WASN'T ALLOWED TO BOX ON 703 00:22:29,625 --> 00:22:31,893 PAY-FOR-VIEW, VINCE THOUGHT WE 704 00:22:31,893 --> 00:22:33,228 COULD CAPTURE THAT SAME 705 00:22:33,228 --> 00:22:35,430 PAY-FOR-VIEW AUDIENCE WITH TYSON 706 00:22:35,430 --> 00:22:37,899 IF WE PUT HIM ON OUR SHOW AND HE 707 00:22:37,899 --> 00:22:39,935 WAS DEAD ON. 708 00:22:39,935 --> 00:22:41,570 MIKE TYSON MAY NOT BE ABLE TO 709 00:22:41,570 --> 00:22:42,671 STEP INTO A BOXING RING UNTIL HE 710 00:22:42,671 --> 00:22:44,072 GETS REINSTATED BY THE NEVADA 711 00:22:44,072 --> 00:22:45,240 ALTHETIC COMMISSION BUT HIS 712 00:22:45,240 --> 00:22:46,508 SUSPENSION HAS NOTHING TO 713 00:22:46,508 --> 00:22:47,709 DO WITH STEPPING INTO A 714 00:22:47,709 --> 00:22:53,415 WRESTLING RING. 715 00:22:53,415 --> 00:22:54,549 YOU HAD NETWORKS WHO AREN'T 716 00:22:54,549 --> 00:22:57,252 REALLY AFFILIATED WITH WWE 717 00:22:57,252 --> 00:23:00,022 ATTRACTED TO THIS UNIQUE EVENT. 718 00:23:00,022 --> 00:23:00,756 IT'S NOT JUST ANOTHER 719 00:23:00,756 --> 00:23:01,490 PAY-FOR-VIEW. 720 00:23:01,490 --> 00:23:02,791 IT'S NOT ANOTHER RAW. 721 00:23:02,791 --> 00:23:03,725 THIS IS SOMETHING UNIQUE. 722 00:23:03,725 --> 00:23:04,526 SOMETHING YOU'LL PROBABLY NEVER 723 00:23:04,526 --> 00:23:06,194 SEE AGAIN. 724 00:23:06,194 --> 00:23:07,529 MIKE TYSON BROUGHT A NATIONAL 725 00:23:07,529 --> 00:23:09,731 SPOTLIGHT TO MONDAY NIGHT RAW, 726 00:23:09,731 --> 00:23:13,835 AND WWE WOULD CAPITALIZE. 727 00:23:13,835 --> 00:23:17,172 LADIES AND GENTLEMEN, IRON 728 00:23:17,172 --> 00:23:21,777 MIKE TYSON! 729 00:23:21,777 --> 00:23:23,679 AT THAT TIME HE WAS SEEN AS 730 00:23:23,679 --> 00:23:25,547 THE NUMBER ONE GUY IN THE WORLD 731 00:23:25,547 --> 00:23:27,215 THAT YOU DON'T WANT TO WALK INTO 732 00:23:27,215 --> 00:23:28,750 A DARK ALLEY AND BE ONE-ON-ONE 733 00:23:28,750 --> 00:23:29,751 WITH. 734 00:23:29,751 --> 00:23:33,155 AT WRESTLEMANIA, IN THIS VERY 735 00:23:33,155 --> 00:23:34,489 RING... 736 00:23:34,489 --> 00:23:42,297 IRON MIKE TYSON. 737 00:23:42,297 --> 00:23:44,533 AND WE HAD JUST THE GUY 738 00:23:44,533 --> 00:23:46,034 TO GO DOWN THAT DARK ALLEY WITH 739 00:23:46,034 --> 00:23:46,935 HIM, 740 00:23:46,935 --> 00:23:47,869 AND THAT WAS STONE COLD 741 00:23:47,869 --> 00:23:48,937 STEVE AUSTIN. 742 00:23:48,937 --> 00:23:51,673 YES, INDEED! 743 00:23:51,673 --> 00:23:53,675 MIKE TYSON IS STANDING IN 744 00:23:53,675 --> 00:23:56,745 STONE COLD'S RING, AND BUSINESS 745 00:23:56,745 --> 00:24:04,786 IS DAMN SURE ABOUT TO PICK UP. 746 00:24:04,786 --> 00:24:05,787 I HAD NO IDEA WHAT WAS GOING 747 00:24:05,787 --> 00:24:06,455 TO HAPPEN. 748 00:24:06,455 --> 00:24:08,390 THIS GUY IS A PSYCHOPATH. 749 00:24:08,390 --> 00:24:11,025 I RESPECT WHAT YOU'VE DONE IN 750 00:24:11,025 --> 00:24:13,662 THE BOXING WORLD BUT -- SON 751 00:24:13,662 --> 00:24:15,430 WHEN YOU STEP IN THIS RING, YOU 752 00:24:15,430 --> 00:24:16,665 ARE MESSING WITH STONE COLD 753 00:24:16,665 --> 00:24:17,833 STEVE AUSTIN, AND THAT'S 754 00:24:17,833 --> 00:24:20,635 SOMETHING YOU DON'T DO. 755 00:24:20,635 --> 00:24:22,137 WHEN YOU GOT MIKE TYSON AND 756 00:24:22,137 --> 00:24:23,805 VINCE MCMAHON IN THE RING AND 757 00:24:23,805 --> 00:24:25,674 HERE COMES OLD STONE COLD WHOSE 758 00:24:25,674 --> 00:24:27,409 HOTTER THAN FIRE AND COMES DOWN 759 00:24:27,409 --> 00:24:30,178 AND SAYS, [BLEEP] IN MY RING, I 760 00:24:30,178 --> 00:24:30,979 TELL YOU WHAT. 761 00:24:30,979 --> 00:24:32,781 THE CROWD WENT [BLEEP]. 762 00:24:32,781 --> 00:24:34,916 SO HERE'S TO YA. 763 00:24:34,916 --> 00:24:37,319 WHOA! 764 00:24:37,319 --> 00:24:37,986 HERE WE GO. 765 00:24:37,986 --> 00:24:39,221 HERE WE GO. 766 00:24:39,221 --> 00:24:40,555 TYSON AND AUSTIN! 767 00:24:40,555 --> 00:24:41,656 TYSON AND AUSTIN! 768 00:24:41,656 --> 00:24:44,192 ALL HELL HAS BROKEN LOOSE. 769 00:24:44,192 --> 00:24:45,093 I PUT THE DOUBLE BIRD RIGHT 770 00:24:45,093 --> 00:24:46,628 IN MIKE TYSON'S FACE AND HE 771 00:24:46,628 --> 00:24:48,897 SHOVES ME ACROSS THAT RING, I 772 00:24:48,897 --> 00:24:55,036 WAS GOING AFTER MIKE TYSON'S --. 773 00:24:55,036 --> 00:24:57,339 MIKE TYSON NOSE TO NOSE WITH 774 00:24:57,339 --> 00:25:00,409 STONE COLD STEVE AUSTIN. 775 00:25:00,409 --> 00:25:02,377 VINCE MCMAHON JUST WON, IT'S 776 00:25:02,377 --> 00:25:04,446 OVER. 777 00:25:04,446 --> 00:25:06,782 IT'S ABSOLUTELY CHAOTIC. 778 00:25:06,782 --> 00:25:08,550 THIS IS PANDEMONIUM. 779 00:25:08,550 --> 00:25:10,552 STONE COLD STEVE AUSTIN WAS 780 00:25:10,552 --> 00:25:13,588 ABOUT TO BECOME A POP CULTURE 781 00:25:13,588 --> 00:25:15,290 PHENOMENON. 782 00:25:15,290 --> 00:25:17,192 AND MIKE TYSON WAS ABOUT TO 783 00:25:17,192 --> 00:25:20,162 ACHIEVE AN EVEN HIGHER LEVEL OF 784 00:25:20,162 --> 00:25:21,963 FAME. 785 00:25:21,963 --> 00:25:26,868 AND WWE WAS ALONG FOR THE RIDE. 786 00:25:26,868 --> 00:25:29,638 THIS IS FOX SPORTS NEWS. 787 00:25:29,638 --> 00:25:31,940 MIKE TYSON BACK IN THE RING 788 00:25:31,940 --> 00:25:34,209 ON MONDAY NIGHT AND HE DID 789 00:25:34,209 --> 00:25:35,110 NOT BITE OFF MORE THAN HE COULD 790 00:25:35,110 --> 00:25:36,445 CHEW. 791 00:25:36,445 --> 00:25:37,813 MIKE TYSON BROUGHT US A GREAT 792 00:25:37,813 --> 00:25:39,314 DEAL OF NOTICE FROM THE SPORT'S 793 00:25:39,314 --> 00:25:40,415 MEDIA THAT WE WOULD OTHERWISE 794 00:25:40,415 --> 00:25:41,116 WOULD NOT. 795 00:25:41,116 --> 00:25:42,284 IRON MIKE TYSON IS BACK IN 796 00:25:42,284 --> 00:25:43,685 THE FIGHT, THIS TIME ON A 797 00:25:43,685 --> 00:25:45,287 WRESTLING MAT, LAST NIGHT HE HAD 798 00:25:45,287 --> 00:25:47,088 IT OUT WITH A PRO-WRESTLER. 799 00:25:47,088 --> 00:25:48,223 ALSO SOME OF THE NEGATIVES 800 00:25:48,223 --> 00:25:49,157 TOO, WHICH WE TRIED 801 00:25:49,157 --> 00:25:49,958 TO TURN INTO POSITIVES. 802 00:25:49,958 --> 00:25:50,725 WHAT'S MIKE TYSON DOING THESE 803 00:25:50,725 --> 00:25:51,526 DAYS? 804 00:25:51,526 --> 00:25:52,427 ANYWAY, WE TALKED ABOUT THAT. 805 00:25:52,427 --> 00:25:53,462 WE'LL TAKE A LOOK. 806 00:25:53,462 --> 00:25:54,930 IT WAS A TIME WHEN I WAS A 807 00:25:54,930 --> 00:25:56,598 PRETTY MUCH A PARIAH, AND WWE 808 00:25:56,598 --> 00:25:59,367 DECIDED TO USE ME, WHEN PEOPLE 809 00:25:59,367 --> 00:26:01,436 WOULDN'T PISS ON ME. 810 00:26:01,436 --> 00:26:02,704 MIKE TYSON WAS SMACK DAB IN 811 00:26:02,704 --> 00:26:03,872 THE MIDDLE OF NEXT MONTH'S 812 00:26:03,872 --> 00:26:05,407 WRESTLEMANIA PAY-PER-VIEW 813 00:26:05,407 --> 00:26:06,575 EXTRAVAGANZA. 814 00:26:06,575 --> 00:26:08,176 IT GOT US MORE MAIN STREAM 815 00:26:08,176 --> 00:26:09,311 PUBLICITY THAN YOU CAN SHAKE A 816 00:26:09,311 --> 00:26:10,412 STICK AT. 817 00:26:10,412 --> 00:26:11,246 MIKE TYSON AND HIS NEW 818 00:26:11,246 --> 00:26:12,314 WRESTLEMANIA PALS WILL HIT THE 819 00:26:12,314 --> 00:26:14,082 MATS MARCH 29TH ON 820 00:26:14,082 --> 00:26:15,083 PAY-FOR-VIEW. 821 00:26:15,083 --> 00:26:17,017 WE WANT YOU TO STAY TUNED FOR 822 00:26:17,017 --> 00:26:18,620 MORE MIKE TYSON IN THE WWE, 823 00:26:18,620 --> 00:26:19,788 AS IT CAN ONLY GET BETTER. 824 00:26:19,788 --> 00:26:20,555 WOW. 825 00:26:20,555 --> 00:26:23,458 EVERY NOW AND THEN THINGS 826 00:26:23,458 --> 00:26:25,293 CLICK ON ALL CYLINDERS, AND 827 00:26:25,293 --> 00:26:27,696 THAT'S JUST HOW IT WAS DOING. 828 00:26:27,696 --> 00:26:28,597 TYSON ATTENDED A NEWS 829 00:26:28,597 --> 00:26:30,565 CONFERENCE IN NEW YORK ABOUT THE 830 00:26:30,565 --> 00:26:31,399 UPCOMING APPEARANCE FOR THE 831 00:26:31,399 --> 00:26:32,834 WWE. 832 00:26:32,834 --> 00:26:33,935 UNQUESTIONABLY YOU WILL SEE 833 00:26:33,935 --> 00:26:35,270 THE GREATEST EXTRAVAGANZA IN 834 00:26:35,270 --> 00:26:36,805 SPORTS ENTERTAINMENT IN THE 835 00:26:36,805 --> 00:26:39,841 WORLD AT WRESTLEMANIA, AND MIKE 836 00:26:39,841 --> 00:26:41,776 TYSON WILL BE IN EFFECT THE 837 00:26:41,776 --> 00:26:43,545 ENFORCER AND SOMEWHAT OF A 838 00:26:43,545 --> 00:26:45,881 GUEST REFEREE CAPACITY. 839 00:26:45,881 --> 00:26:47,015 I FELT AT HOME. 840 00:26:47,015 --> 00:26:49,885 YOU KNOW WHAT I MEAN? 841 00:26:49,885 --> 00:26:51,386 I AM ADDICTED TO CHAOS BACK THEN 842 00:26:51,386 --> 00:26:54,322 AND THAT'S WHAT THIS WAS, CHAOS. 843 00:26:54,322 --> 00:26:55,724 [INDISTINCT] 844 00:26:55,724 --> 00:26:57,092 YOU COULD SAY THAT MIKE TYSON 845 00:26:57,092 --> 00:26:58,860 IS NOW EXACTLY WHERE HE BELONGS. 846 00:26:58,860 --> 00:27:00,495 LOVE WRESTLING OR LAUGH AT 847 00:27:00,495 --> 00:27:01,897 WRESTLING, HE WILL DO ONE 848 00:27:01,897 --> 00:27:02,831 THING HE ALWAYS DID FOR IT 849 00:27:02,831 --> 00:27:03,698 THAT HE ALWAYS DID FOR 850 00:27:03,698 --> 00:27:05,100 BOXING, HE'LL RAISE A LOT OF 851 00:27:05,100 --> 00:27:08,403 PAY-FOR-VIEW BUCKS. 852 00:27:08,403 --> 00:27:09,671 CELEBRITIES ALWAYS ARE A PART 853 00:27:09,671 --> 00:27:10,906 OF WRESTLEMANIA. 854 00:27:10,906 --> 00:27:12,607 IT'S BEEN AN ONGOING TRADITION 855 00:27:12,607 --> 00:27:14,209 BUT MIKE TYSON AT THAT POINT IN 856 00:27:14,209 --> 00:27:17,479 HISTORY WAS SO BIG WORLDWIDE. 857 00:27:17,479 --> 00:27:18,580 TO COME AND BE APART OF 858 00:27:18,580 --> 00:27:20,248 WRESTLEMANIA XIV, MIKE MADE 859 00:27:20,248 --> 00:27:23,618 WRESTLEMANIA EVEN BIGGER. 860 00:27:23,618 --> 00:27:27,021 INTRODUCING FIRST THE SPECIAL 861 00:27:27,021 --> 00:27:29,991 ENFORCER, THE BADDEST MAN ON THE 862 00:27:29,991 --> 00:27:36,097 PLANET, IRON MIKE TYSON. 863 00:27:36,097 --> 00:27:37,132 THE GREAT THING ABOUT THAT 864 00:27:37,132 --> 00:27:38,466 MATCH WAS TYSON NEVER REALLY 865 00:27:38,466 --> 00:27:39,701 TOOK AWAY FROM THE MATCH. 866 00:27:39,701 --> 00:27:40,869 THE MATCH WAS ALLOWED TO FLOW, 867 00:27:40,869 --> 00:27:41,636 OBVIOUSLY THE BUILD UP WAS 868 00:27:41,636 --> 00:27:42,437 THERE. 869 00:27:42,437 --> 00:27:43,405 AUSTIN DUCKED IT. 870 00:27:43,405 --> 00:27:44,439 AUSTIN GOING FOR THE STUTTER 871 00:27:44,439 --> 00:27:46,541 AND MICHAELS COUNTERED. 872 00:27:46,541 --> 00:27:47,876 MICHAELS GOING FOR ANOTHER KICK. 873 00:27:47,876 --> 00:27:48,543 AUSTIN- 874 00:27:48,543 --> 00:27:52,213 HE GOT HIM -- THE STUNNER-- MIKE 875 00:27:52,213 --> 00:27:53,415 TYSON IN. 876 00:27:53,415 --> 00:27:55,016 AUSTIN IS THE CHAMPION. 877 00:27:55,016 --> 00:27:56,117 STONE COLD. 878 00:27:56,117 --> 00:27:57,352 STONE COLD. 879 00:27:57,352 --> 00:28:00,956 STONE COLD. 880 00:28:00,956 --> 00:28:04,793 WE GOT A NEW WWE CHAMPION. 881 00:28:04,793 --> 00:28:06,061 LADIES AND GENTLEMEN, WILL YOU 882 00:28:06,061 --> 00:28:10,398 EVER FORGET WRESTLEMANIA XIV? 883 00:28:10,398 --> 00:28:12,634 IT WAS AMAZING. 884 00:28:12,634 --> 00:28:13,735 I DON'T THINK SHAWN MICHAEL'S 885 00:28:13,735 --> 00:28:15,537 CAN BELIEVE WHAT HE SEEING. 886 00:28:15,537 --> 00:28:16,738 AND AFTER THE MATCH SHAWN IS 887 00:28:16,738 --> 00:28:18,673 GETTING IN TYSON'S FACE, NOBODY 888 00:28:18,673 --> 00:28:20,508 GETS IN MIKE TYSON'S FACE, YOU 889 00:28:20,508 --> 00:28:21,676 KNOW AT THE END OF THE DAY, HE'S 890 00:28:21,676 --> 00:28:22,944 STILL THE BADDEST MAN ON THE 891 00:28:22,944 --> 00:28:23,878 PLANET. 892 00:28:23,878 --> 00:28:25,880 YOU KNOW WHAT I AM SAYING? 893 00:28:25,880 --> 00:28:27,882 OH, NO, A RIGHT HAND. 894 00:28:27,882 --> 00:28:28,617 TYSON! 895 00:28:28,617 --> 00:28:29,317 TYSON! 896 00:28:29,317 --> 00:28:30,251 TYSON! 897 00:28:30,251 --> 00:28:31,286 RIGHT HAND! 898 00:28:31,286 --> 00:28:32,787 DOWN GOES MICHAELS! 899 00:28:32,787 --> 00:28:35,690 THIS PLACE IS GOING NUTS. 900 00:28:35,690 --> 00:28:37,325 THAT WAS A TURNING POINT OF 901 00:28:37,325 --> 00:28:38,627 THE WAR BEING WON OR LOST 902 00:28:38,627 --> 00:28:41,062 BETWEEN THE TWO BRANDS. 903 00:28:41,062 --> 00:28:42,097 WHEN THE BADDEST MAN ON THE 904 00:28:42,097 --> 00:28:43,465 PLANET CAN COME IN AND NOT 905 00:28:43,465 --> 00:28:46,434 JUST, "HOW'S EVERYBODY DOING?" 906 00:28:46,434 --> 00:28:47,936 BE TOTALLY ACTIVE, SPECIAL 907 00:28:47,936 --> 00:28:49,471 GUEST ENFORCER, KNOCK SOMEBODY 908 00:28:49,471 --> 00:28:52,374 OUT, THAT WAS THE LINE IN THE 909 00:28:52,374 --> 00:28:55,176 SAND, OKAY I GOT TO WATCH IT. 910 00:28:55,176 --> 00:28:56,544 UNBELIEVABLE, WHAT A 911 00:28:56,544 --> 00:29:00,181 WRESTLEMANIA! 912 00:29:00,181 --> 00:29:01,650 GUYS FROM WCW WATCHED THAT 913 00:29:01,650 --> 00:29:05,820 WRESTLEMANIA AND YOU'RE JUST 914 00:29:05,820 --> 00:29:10,759 LOOKING AT IT GOING "OH, WE ARE 915 00:29:10,759 --> 00:29:13,261 IN SO MUCH TROUBLE." 916 00:29:13,261 --> 00:29:15,096 VINCE MCMAHON'S GAMBLE ON 917 00:29:15,096 --> 00:29:17,098 MIKE TYSON HAD PAID OFF, AS 918 00:29:17,098 --> 00:29:18,500 WRESTLEMANIA XIV TRIPLED THE 919 00:29:18,500 --> 00:29:20,502 PAY-PER-VIEW BUY RATE OF THE 920 00:29:20,502 --> 00:29:21,836 PREVIOUS YEAR. 921 00:29:21,836 --> 00:29:23,805 TYSON PUT US ON THE MAP. 922 00:29:23,805 --> 00:29:26,006 I MEAN THERE'S NO QUESTION 923 00:29:26,006 --> 00:29:26,408 ABOUT THAT. 924 00:29:26,408 --> 00:29:28,977 HE OPENED UP THE EYEBALLS TO 925 00:29:28,977 --> 00:29:32,147 WATCH STONE COLD STEVE AUSTIN. 926 00:29:32,147 --> 00:29:32,981 ONCE YOU DO BUSINESS WITH 927 00:29:32,981 --> 00:29:34,049 MIKE TYSON, THE WORLD IS 928 00:29:34,049 --> 00:29:36,418 WATCHING. 929 00:29:36,418 --> 00:29:37,986 WE USED MIKE TYSON AS ANOTHER 930 00:29:37,986 --> 00:29:39,354 ROCKET PACK. 931 00:29:39,354 --> 00:29:40,922 THE SHIP KEPT GOING HIGHER 932 00:29:40,922 --> 00:29:41,690 AND THINGS GOT HOTTER AND 933 00:29:41,690 --> 00:29:44,125 HOTTER. 934 00:29:44,125 --> 00:29:46,428 WWE GAINED NATIONAL 935 00:29:46,428 --> 00:29:49,097 RECOGNITION AND THE COMPANY'S 936 00:29:49,097 --> 00:29:50,231 NEW STARS, STORY LINES AND 937 00:29:50,231 --> 00:29:54,736 ATTITUDE PAVED THE WAY FOR 938 00:29:54,736 --> 00:29:56,571 MONDAY NIGHT RAW TO SNAP A 939 00:29:56,571 --> 00:29:58,840 NEARLY TWO-YEAR LOSING STREAK 940 00:29:58,840 --> 00:30:01,776 TO MONDAY NITRO IN THE CABLE 941 00:30:01,776 --> 00:30:03,111 TELEVISION RATINGS. 942 00:30:03,111 --> 00:30:05,046 TO ME IT FELT LIKE A GOOD, 943 00:30:05,046 --> 00:30:06,381 STIFF JAB. 944 00:30:06,381 --> 00:30:09,250 FIRED ME UP AND FORCED ME TO 945 00:30:09,250 --> 00:30:10,985 START REALLY THINKING ABOUT HOW 946 00:30:10,985 --> 00:30:13,388 I WAS NOT ONLY GOING TO GET BACK 947 00:30:13,388 --> 00:30:15,890 IN NUMBER ONE POSITION BUT TO 948 00:30:15,890 --> 00:30:16,691 KEEP FROM GETTING KNOCKED 949 00:30:16,691 --> 00:30:19,461 OUT. 950 00:30:19,461 --> 00:30:21,396 LOOKING TO REPLICATE VINCE 951 00:30:21,396 --> 00:30:22,397 MCMAHON'S MAINSTREAM 952 00:30:22,397 --> 00:30:25,100 ENHANCEMENT, WORLD CHAMPIONSHIP 953 00:30:25,100 --> 00:30:26,401 WRESTLING REENLISTED THE 954 00:30:26,401 --> 00:30:28,536 NOTORIOUS DENNIS RODMAN. 955 00:30:28,536 --> 00:30:30,305 DENNIS RODMAN IS HERE AT THE 956 00:30:30,305 --> 00:30:31,740 PALACE OF AUBURN HILLS TONIGHT 957 00:30:31,740 --> 00:30:33,508 FOR NITRO. 958 00:30:33,508 --> 00:30:35,643 AS BASKETBALL'S BAD BOY WAS 959 00:30:35,643 --> 00:30:38,713 IN THE MIDDLE OF THE NBA FINALS. 960 00:30:38,713 --> 00:30:39,948 THAT WAS HUGE. 961 00:30:39,948 --> 00:30:41,316 THE BIGGEST THING WAS, HE 962 00:30:41,316 --> 00:30:46,020 MISSED PRACTICE TO BE ON NITRO. 963 00:30:46,020 --> 00:30:48,089 THERE ARE SOME THINGS WORTH 964 00:30:48,089 --> 00:30:51,559 MISSING PRACTICE FOR, BROTHER. 965 00:30:51,559 --> 00:30:53,027 AND THAT'S DEFINITELY NWO 966 00:30:53,027 --> 00:30:53,895 BROTHER. 967 00:30:53,895 --> 00:30:55,230 LOSING THE FINALS AND I 968 00:30:55,230 --> 00:30:56,464 MISSED PRACTICE TO GO TO DETROIT 969 00:30:56,464 --> 00:30:58,767 TO GO WRESTLE. 970 00:30:58,767 --> 00:30:59,968 OH, MY GOODNESS. 971 00:30:59,968 --> 00:31:01,569 THAT WAS RODMAN. 972 00:31:01,569 --> 00:31:02,470 RODMAN MISSED MONDAY 973 00:31:02,470 --> 00:31:03,671 PRACTICE. 974 00:31:03,671 --> 00:31:04,472 RODMAN DIDN'T SHOW UP. 975 00:31:04,472 --> 00:31:07,675 HE SHOWED UP ON OUR SHOW. 976 00:31:07,675 --> 00:31:10,211 THAT NIGHT ON ESPN. 977 00:31:10,211 --> 00:31:11,646 THERE I AM. 978 00:31:11,646 --> 00:31:12,614 BOOM. 979 00:31:12,614 --> 00:31:13,715 GETTING WHACKED WITH THE CHAIRS 980 00:31:13,715 --> 00:31:15,350 BY RODMAN AND HOGAN, AND IT WENT 981 00:31:15,350 --> 00:31:17,018 -- 982 00:31:17,018 --> 00:31:18,419 DENNIS RODMAN ESTABLISHED THE 983 00:31:18,419 --> 00:31:20,188 NEW WORLD ORDER ON WCW MONDAY 984 00:31:20,188 --> 00:31:21,523 NITRO-- 985 00:31:21,523 --> 00:31:22,624 EVERYTHING'S FINE. 986 00:31:22,624 --> 00:31:24,392 AND TUESDAY PERFORMED THE 987 00:31:24,392 --> 00:31:26,194 OH SO HUMDRUM TASK OF GOING TO 988 00:31:26,194 --> 00:31:28,263 THE BULL'S PRACTICE. 989 00:31:28,263 --> 00:31:29,030 I MADE SOME NEW FRIENDS. 990 00:31:29,030 --> 00:31:29,731 I MADE A LOT OF MONEY, THAT 991 00:31:29,731 --> 00:31:31,099 IS GOOD. 992 00:31:31,099 --> 00:31:32,100 I CAN NEVER FIGURE THIS GUY 993 00:31:32,100 --> 00:31:32,734 OUT, 994 00:31:32,734 --> 00:31:35,336 I WON'T EVEN START. 995 00:31:35,336 --> 00:31:36,871 ONE DAY HE'S WRESTLING 996 00:31:36,871 --> 00:31:38,907 AND THE NEXT DAY HE'S DEFENDING. 997 00:31:38,907 --> 00:31:40,542 CHICAGO TRYING TO PICK UP THE 998 00:31:40,542 --> 00:31:42,644 DEFENSE IF THEY CAN. 999 00:31:42,644 --> 00:31:44,479 MALONE WITH RODMAN HAND FIGHTING 1000 00:31:44,479 --> 00:31:45,713 AND MALONE OFFENSIVE FOUL. 1001 00:31:45,713 --> 00:31:47,682 DRILLED RODMAN. 1002 00:31:47,682 --> 00:31:50,418 WCW WOULD BUILD ON RODMAN'S 1003 00:31:50,418 --> 00:31:51,920 INVOLVEMENT BY BRINGING IN HIS 1004 00:31:51,920 --> 00:31:53,154 ADVERSARY ON THE BASKETBALL 1005 00:31:53,154 --> 00:31:55,423 COURT, KARL MALONE. 1006 00:31:55,423 --> 00:31:57,025 LAST NIGHT IF YOU WATCHED THE 1007 00:31:57,025 --> 00:31:59,460 FINALS BETWEEN CHICAGO AND UTAH, 1008 00:31:59,460 --> 00:32:00,862 THERE HAS BEEN RUMORS THAT THE 1009 00:32:00,862 --> 00:32:02,664 MAILMAN KARL MALONE WILL DON THE 1010 00:32:02,664 --> 00:32:04,699 TIGHTS AND WRESTLE FOR WCW VERY 1011 00:32:04,699 --> 00:32:06,201 SOON. 1012 00:32:06,201 --> 00:32:07,635 KARL MALONE SAID "I WANT TO 1013 00:32:07,635 --> 00:32:09,003 BE INVOLVED." 1014 00:32:09,003 --> 00:32:12,373 EVERYBODY WENT, WHAT? 1015 00:32:12,373 --> 00:32:15,109 THE CHICAGO BULLS HAVE WON 1016 00:32:15,109 --> 00:32:19,447 THEIR SIX NBA TITLE. 1017 00:32:19,447 --> 00:32:21,416 FOLLOWING BACK-TO-BACK LOSSES 1018 00:32:21,416 --> 00:32:22,417 TO RODMAN FOR THE NBA 1019 00:32:22,417 --> 00:32:25,320 CHAMPIONSHIP, KARL MALONE HAD AN 1020 00:32:25,320 --> 00:32:27,188 OPPORTUNITY TO SEEK HIS REVENGE 1021 00:32:27,188 --> 00:32:29,891 IN THE RING AND THE PROFESSIONAL 1022 00:32:29,891 --> 00:32:31,726 RIVALRY PROVIDED ADDED REALISM 1023 00:32:31,726 --> 00:32:34,462 FOR MONDAY NITRO. 1024 00:32:34,462 --> 00:32:35,396 THERE WAS A BASKETBALL FEUD 1025 00:32:35,396 --> 00:32:37,298 THERE IN THE FINALS WITH THE 1026 00:32:37,298 --> 00:32:39,000 BULLS AND THE JAZZ. 1027 00:32:39,000 --> 00:32:40,835 DIAMOND DALLAS PAGE AND THE 1028 00:32:40,835 --> 00:32:42,403 MAILMAN KARL MALONE. 1029 00:32:42,403 --> 00:32:43,872 THEY TOOK THAT AND THEY JUST 1030 00:32:43,872 --> 00:32:45,540 PIGGYBACKED INTO SPORTS 1031 00:32:45,540 --> 00:32:46,574 ENTERTAINMENT AND IT WAS 1032 00:32:46,574 --> 00:32:47,542 AWESOME. 1033 00:32:47,542 --> 00:32:49,377 WHAT DO YOU WANT TO SAY TO 1034 00:32:49,377 --> 00:32:51,412 RODMAN? 1035 00:32:51,412 --> 00:32:52,947 I AM GOING TO KNOCK THE PAINT 1036 00:32:52,947 --> 00:32:54,849 RIGHT OUT OF YOUR HAIR, BOY. 1037 00:32:54,849 --> 00:32:56,251 HE HAD LITERALLY JUST LOST TO 1038 00:32:56,251 --> 00:32:57,285 RODMAN'S TEAM. 1039 00:32:57,285 --> 00:32:58,620 SO, YOU DON'T KNOW WHAT IS GOING 1040 00:32:58,620 --> 00:33:00,355 TO HAPPEN. 1041 00:33:00,355 --> 00:33:01,189 YOU DON'T KNOW IF KARL MALONE 1042 00:33:01,189 --> 00:33:02,156 SUDDENLY WANTS TO BEAT UP 1043 00:33:02,156 --> 00:33:02,790 DENNIS RODMAN, HE'S GOING TO DO 1044 00:33:02,790 --> 00:33:04,425 IT. 1045 00:33:04,425 --> 00:33:06,561 THE RODMAN/MALONE STORYLINE 1046 00:33:06,561 --> 00:33:07,862 WOULD GET ADDED PUBLICITY THANKS 1047 00:33:07,862 --> 00:33:09,597 TO A PROMOTIONAL APPEARANCE ON 1048 00:33:09,597 --> 00:33:11,833 TELEVISION'S BIGGEST STAGE. 1049 00:33:11,833 --> 00:33:13,501 WE FINALLY SHOT OUR ANGLE ON 1050 00:33:13,501 --> 00:33:15,336 "THE TONIGHT SHOW" WITH ME 1051 00:33:15,336 --> 00:33:16,437 AND MALONE AGAINST RODMAN AND 1052 00:33:16,437 --> 00:33:18,439 HOGAN AND YOU TALK ABOUT WHAT 1053 00:33:18,439 --> 00:33:20,575 THAT DOES FOR THE PROMOTION WHEN 1054 00:33:20,575 --> 00:33:22,710 WE SHOT THE ANGLE ON THE BEST 1055 00:33:22,710 --> 00:33:24,312 STAGE ON THE PLANET, IT'S THE 1056 00:33:24,312 --> 00:33:25,580 TONIGHT SHOW, WITH JAY LENO 1057 00:33:25,580 --> 00:33:27,015 IN THE MIDDLE, PUSHED EVERYBODY 1058 00:33:27,015 --> 00:33:28,182 OFF. 1059 00:33:28,182 --> 00:33:30,451 THAT NEXT DAY IT WAS ELECTRIC. 1060 00:33:30,451 --> 00:33:31,686 I NEVER BEEN TO A PRESS 1061 00:33:31,686 --> 00:33:32,587 CONFERENCE LIKE THAT. 1062 00:33:32,587 --> 00:33:33,855 THERE HAD TO BE 300 PEOPLE FROM 1063 00:33:33,855 --> 00:33:35,857 AROUND THE WORLD WITH CAMERAS 1064 00:33:35,857 --> 00:33:36,958 SHOOTING EVERYTHING WE SAID AND 1065 00:33:36,958 --> 00:33:38,860 DID. 1066 00:33:38,860 --> 00:33:40,695 AFTER I'VE SEEN MR. RODMAN 1067 00:33:40,695 --> 00:33:42,497 AGAINST MR. MALONE ON THE 1068 00:33:42,497 --> 00:33:44,399 HARDWOOD FLOOR, I CAN ONLY GUESS 1069 00:33:44,399 --> 00:33:46,367 WHAT'S GOING TO HAPPEN. 1070 00:33:46,367 --> 00:33:47,735 THE ONLY THINK ABOUT IS JUST 1071 00:33:47,735 --> 00:33:50,371 BEATING RODZILLA AND THAT LITTLE 1072 00:33:50,371 --> 00:33:51,272 SISSY HE'S GOT WITH HIM, HULK 1073 00:33:51,272 --> 00:33:57,211 HOGAN. 1074 00:33:57,211 --> 00:33:58,513 (INAUDIBLE) IT WAS A GREAT 1075 00:33:58,513 --> 00:33:59,213 SCENARIO AND PEOPLE REALLY DIG 1076 00:33:59,213 --> 00:34:01,316 THAT. 1077 00:34:01,316 --> 00:34:02,483 WITH THE EYES OF THE 1078 00:34:02,483 --> 00:34:04,919 ENTERTAINMENT WORLD ON WCW, 1079 00:34:04,919 --> 00:34:06,921 DENNIS RODMAN AND KARL MALONE 1080 00:34:06,921 --> 00:34:08,790 WOULD BE FEATURED IN THE TAG 1081 00:34:08,790 --> 00:34:11,759 TEAM MAIN EVENT AT 1998'S BASH 1082 00:34:11,759 --> 00:34:13,461 AT THE BEACH. 1083 00:34:13,461 --> 00:34:16,264 OH, IT'S THE FOURTH QUARTER 1084 00:34:16,264 --> 00:34:19,000 AND THE MAILMAN GOT THE BALL. 1085 00:34:19,000 --> 00:34:20,234 KARL MALONE PICKED ME UP AND 1086 00:34:20,234 --> 00:34:21,169 THREW ME AROUND LIKE I WAS 10 1087 00:34:21,169 --> 00:34:22,904 POUNDS BUT IT WAS A PLEASURE 1088 00:34:22,904 --> 00:34:25,273 WORKING WITH BOTH OF THOSE GUYS. 1089 00:34:25,273 --> 00:34:27,075 MALONE AND THE WORM, THAT'S 1090 00:34:27,075 --> 00:34:30,645 WHAT THEY WANT TO SEE. 1091 00:34:30,645 --> 00:34:31,612 THAT WAS PROBABLY ONE OF THE 1092 00:34:31,612 --> 00:34:33,915 BEST USES OF FOUR-STAR POWER OF 1093 00:34:33,915 --> 00:34:36,150 MALONE AND RODMAN COMING FROM 1094 00:34:36,150 --> 00:34:39,454 THE NBA, BRINGING THEIR AUDIENCE 1095 00:34:39,454 --> 00:34:40,788 OVER AT THE SAME TIME. 1096 00:34:40,788 --> 00:34:41,689 THAT WAS SOMETHING THAT WAS 1097 00:34:41,689 --> 00:34:43,391 HUGE. 1098 00:34:43,391 --> 00:34:44,292 WHEN WE BROUGHT IN KARL 1099 00:34:44,292 --> 00:34:45,660 MALONE AND DENNIS RODMAN, WE HAD 1100 00:34:45,660 --> 00:34:47,128 BROUGHT IN A LOT OF PEOPLE THAT 1101 00:34:47,128 --> 00:34:48,296 NEVER EVER WATCHED OUR PRODUCT 1102 00:34:48,296 --> 00:34:50,932 BEFORE AND IN THAT ASPECT OF IT 1103 00:34:50,932 --> 00:34:53,201 WAS WONDERFUL. 1104 00:34:53,201 --> 00:34:54,802 ON THE NEGATIVE SIDE YOU'RE 1105 00:34:54,802 --> 00:34:56,371 BRINGING IN PEOPLE THAT ARE NOT 1106 00:34:56,371 --> 00:34:58,873 IN THE SPORTS ENTERTAINMENT 1107 00:34:58,873 --> 00:35:02,276 BUSINESS, AND ACTUALLY GETTING 1108 00:35:02,276 --> 00:35:02,877 THE BETTER OF SOME OF OUR TOP 1109 00:35:02,877 --> 00:35:04,979 SUPERSTARS. 1110 00:35:04,979 --> 00:35:07,315 DESPITE MIXED REVIEWS, THE 1111 00:35:07,315 --> 00:35:09,484 NBA SUPERSTARS HELPED MAKE BASH 1112 00:35:09,484 --> 00:35:13,354 AT THE BEACH WCW'S HIGHEST 1113 00:35:13,354 --> 00:35:14,389 GROSSING PAY-FOR-VIEW OF THE 1114 00:35:14,389 --> 00:35:15,757 YEAR. 1115 00:35:15,757 --> 00:35:16,624 OH, DIAMOND CUTTER ON 1116 00:35:16,624 --> 00:35:17,625 RODZILLA! 1117 00:35:17,625 --> 00:35:20,561 HOW ABOUT THAT? 1118 00:35:20,561 --> 00:35:21,662 BUT AS NITRO CONTINUED TO 1119 00:35:21,662 --> 00:35:23,297 CLIMB IN THE RATINGS... 1120 00:35:23,297 --> 00:35:26,167 SO TOO DID MONDAY NIGHT RAW. 1121 00:35:26,167 --> 00:35:29,237 STILL NARROWLY TRAILING WWE, 1122 00:35:29,237 --> 00:35:30,605 WORLD CHAMPIONSHIP WRESTLING 1123 00:35:30,605 --> 00:35:31,773 WOULD SEEK MORE NATIONAL 1124 00:35:31,773 --> 00:35:33,541 ATTENTION. 1125 00:35:33,541 --> 00:35:35,543 ONCE AGAIN ENGAGING IN A 1126 00:35:35,543 --> 00:35:37,078 CROSS-PROMOTION WITH THE 1127 00:35:37,078 --> 00:35:40,581 "TONIGHT SHOW" AND JAY LENO. 1128 00:35:40,581 --> 00:35:42,450 TO BE ABLE TO TAKE OVER THE 1129 00:35:42,450 --> 00:35:44,218 SET OF TONIGHT SHOW AND HAVE 1130 00:35:44,218 --> 00:35:46,120 ERIC BISCHOFF'S WITH HIS FEET 1131 00:35:46,120 --> 00:35:47,922 UP ON JAY LENO'S DESK, THAT'S 1132 00:35:47,922 --> 00:35:49,724 PRETTY UNPRECEDENTED, AND THEY 1133 00:35:49,724 --> 00:35:51,225 PARLAYED THAT INTO EXTRAORDINARY 1134 00:35:51,225 --> 00:35:54,862 MAINSTREAM PUBLICITY TO ACTUALLY 1135 00:35:54,862 --> 00:35:56,731 GET JAY LENO TO AGREE TO BE IN A 1136 00:35:56,731 --> 00:36:00,468 MATCH. 1137 00:36:00,468 --> 00:36:02,103 JAY LENO WOULD TEAM WITH 1138 00:36:02,103 --> 00:36:04,305 DIAMOND DALLAS PAGE, AGAINST 1139 00:36:04,305 --> 00:36:06,574 ERIC BISCHOFF AND HULK HOGAN IN 1140 00:36:06,574 --> 00:36:08,476 A CONTROVERSIAL MAIN EVENT AT 1141 00:36:08,476 --> 00:36:11,512 AUGUST'S ROAD WILD PAY-FOR-VIEW. 1142 00:36:11,512 --> 00:36:14,215 JAY LENO BRINGS ATTENTION 1143 00:36:14,215 --> 00:36:15,149 FROM NOT JUST THE WRESTLING 1144 00:36:15,149 --> 00:36:16,684 COMMUNITY. 1145 00:36:16,684 --> 00:36:19,153 IT STEPS OUT OF IT. 1146 00:36:19,153 --> 00:36:20,221 THEY CAN SAY WHAT THEY WANT 1147 00:36:20,221 --> 00:36:21,322 ABOUT HIM IN THE RING, HE 1148 00:36:21,322 --> 00:36:22,423 ACTUALLY LOOKED PRETTY DAMN GOOD 1149 00:36:22,423 --> 00:36:24,492 A LOT OF IT. 1150 00:36:24,492 --> 00:36:25,226 HIS PUNCH THAT KNOCK ERIC 1151 00:36:25,226 --> 00:36:26,060 BITSCHOFF WAS THE WORST 1152 00:36:26,060 --> 00:36:28,696 PUNCH IN THE BUSINESS. 1153 00:36:28,696 --> 00:36:29,664 CAUGHT HIM WITH THE RIGHT 1154 00:36:29,664 --> 00:36:30,364 HAND. 1155 00:36:30,364 --> 00:36:31,566 BISCHOFF GOES DOWN-- 1156 00:36:31,566 --> 00:36:32,400 COME ON! 1157 00:36:32,400 --> 00:36:33,267 LENO ON HIS FEET. 1158 00:36:33,267 --> 00:36:34,969 DOWN AGAIN. 1159 00:36:34,969 --> 00:36:36,537 YOU KNOW HAVING JAY LENO 1160 00:36:36,537 --> 00:36:37,939 STANDING ABOVE HULK HOGAN WITH 1161 00:36:37,939 --> 00:36:40,074 AN ARM BAR WAS LUDICROUS. 1162 00:36:40,074 --> 00:36:41,976 IT WAS INSANITY. 1163 00:36:41,976 --> 00:36:43,010 AND JAY LENO, FULL ON DRAGON 1164 00:36:43,010 --> 00:36:45,046 TWIST. 1165 00:36:45,046 --> 00:36:47,081 ANOTHER ONE DRIVES HULK HOGAN 1166 00:36:47,081 --> 00:36:48,049 TO THE MAT. 1167 00:36:48,049 --> 00:36:50,218 YOU GOT TO LOVE IT. 1168 00:36:50,218 --> 00:36:51,486 LENO HAS GOT HOLLYWOOD HOGAN 1169 00:36:51,486 --> 00:36:53,054 ON HIS KNEES. 1170 00:36:53,054 --> 00:36:53,921 I GET IT JAY LENO WAS A 1171 00:36:53,921 --> 00:36:54,922 STRETCH. 1172 00:36:54,922 --> 00:36:56,057 I AM NOT DISAGREEING. 1173 00:36:56,057 --> 00:36:57,692 I TOTALLY GET IT. 1174 00:36:57,692 --> 00:36:58,426 IT JUST FELT LIKE THE RIGHT 1175 00:36:58,426 --> 00:36:59,827 THING TO DO AT THE TIME. 1176 00:36:59,827 --> 00:37:01,629 WE WERE TRYING TO GET AS MANY 1177 00:37:01,629 --> 00:37:03,664 EYES ON US AS POSSIBLE ACROSS 1178 00:37:03,664 --> 00:37:05,800 DEMOS TO MAKE OUR VIEWING 1179 00:37:05,800 --> 00:37:07,201 AUDIENCE BIGGER. 1180 00:37:07,201 --> 00:37:08,736 THE PRESS THAT WCW GOT OFF OF 1181 00:37:08,736 --> 00:37:10,538 THAT COULD BE MEASURED IN 1182 00:37:10,538 --> 00:37:12,573 MILLIONS OF DOLLARS. 1183 00:37:12,573 --> 00:37:13,708 BUT IT WAS HUMILIATING. 1184 00:37:13,708 --> 00:37:15,243 IT WAS EMBARRASSING. 1185 00:37:15,243 --> 00:37:17,645 OH, WE'RE ENJOYING THIS FANS 1186 00:37:17,645 --> 00:37:19,247 AND WE HOPE YOU ARE AS WELL. 1187 00:37:19,247 --> 00:37:20,882 THE VERY IDEA THAT, THAT 1188 00:37:20,882 --> 00:37:22,750 COULD POSSIBLY HAPPEN IN A 1189 00:37:22,750 --> 00:37:26,019 WRESTLING RING WAS PREPOSTEROUS. 1190 00:37:26,019 --> 00:37:26,087 IT JUST SEEMED LIKE TO ME 1191 00:37:26,087 --> 00:37:28,322 THAT WCW IN GENERAL WERE JUST 1192 00:37:28,322 --> 00:37:29,590 WILLING TO PROSTITUTE OUR ENTIRE 1193 00:37:29,590 --> 00:37:32,360 COMPANY FOR A SAKE OF 1194 00:37:32,360 --> 00:37:33,561 GETTING AN A OR B-LIST 1195 00:37:33,561 --> 00:37:34,762 CELEBRITY, FOR THAT MATTER, TO 1196 00:37:34,762 --> 00:37:38,031 COME ON THE SHOW. 1197 00:37:38,031 --> 00:37:39,333 I WAS RIGHT THERE 20 FEET 1198 00:37:39,333 --> 00:37:40,601 FROM THE RING, I THOUGHT IT WAS 1199 00:37:40,601 --> 00:37:43,971 [BLEEP]. 1200 00:37:43,971 --> 00:37:46,240 DENNIS RODMAN AND KARL MALONE 1201 00:37:46,240 --> 00:37:47,975 WRESTLING ON A PAY-FOR-VIEW I 1202 00:37:47,975 --> 00:37:49,243 CAN SWALLOW, BECAUSE THEY ARE 1203 00:37:49,243 --> 00:37:50,545 ATHLETES. 1204 00:37:50,545 --> 00:37:53,981 JAY LENO WRESTLING ON A WCW 1205 00:37:53,981 --> 00:37:56,884 PAY-FOR-VIEW, I CAN'T FORGIVE. 1206 00:37:56,884 --> 00:37:58,586 IT'S ONE OF THOSE TIMES YOU ARE 1207 00:37:58,586 --> 00:37:59,654 EMBARRASSED TO BE A WRESTLING 1208 00:37:59,654 --> 00:38:00,288 FAN. 1209 00:38:00,288 --> 00:38:02,657 ONE, TWO, THREE. 1210 00:38:02,657 --> 00:38:04,058 JAY LENO WINS IT. 1211 00:38:04,058 --> 00:38:06,827 JAY LENO WINS IT. 1212 00:38:06,827 --> 00:38:08,729 SEVERAL QUESTIONED WCW'S 1213 00:38:08,729 --> 00:38:09,730 USAGE OF MAIN-STREAM 1214 00:38:09,730 --> 00:38:11,933 CELEBRITIES. 1215 00:38:11,933 --> 00:38:13,834 BUT THE SACRIFICE OF THEIR LOYAL 1216 00:38:13,834 --> 00:38:16,002 FOLLOWERS HAD GIVEN WAY TO 1217 00:38:16,002 --> 00:38:17,104 GREATER NATIONAL EXPOSURE. 1218 00:38:17,104 --> 00:38:17,972 WHAT MATTERED TO ME, IS THAT 1219 00:38:17,972 --> 00:38:21,108 I GOT PEOPLE TALKING. 1220 00:38:21,108 --> 00:38:22,443 YOU KNOW, THAT IS PART OF THE 1221 00:38:22,443 --> 00:38:24,879 BUSINESS, IT'S CREATING THE 1222 00:38:24,879 --> 00:38:26,814 CONTROVERSY. 1223 00:38:26,814 --> 00:38:28,683 SO I LOVED THAT. 1224 00:38:28,683 --> 00:38:31,017 I KNOW THE FIRST THING THAT 1225 00:38:31,017 --> 00:38:31,986 YOU WANT TO TALK ABOUT IS WHAT 1226 00:38:31,986 --> 00:38:34,222 HAPPENED TWO DAYS AGO IN STURGIS 1227 00:38:34,222 --> 00:38:36,324 AT ROAD-WILD MAIN EVENT MATCH. 1228 00:38:36,324 --> 00:38:37,225 IT WAS A GREAT NIGHT FOR 1229 00:38:37,225 --> 00:38:39,594 WORLD CHAMPIONSHIP WRESTLING. 1230 00:38:39,594 --> 00:38:41,696 TO HAVE JAY LENO A PART OF 1231 00:38:41,696 --> 00:38:44,030 WCW AT THAT TIME FOR ME IT WAS 1232 00:38:44,030 --> 00:38:44,498 GREAT BECAUSE WE HAD MORE 1233 00:38:44,498 --> 00:38:46,000 VIEWERS WATCHING IT JUST BECAUSE 1234 00:38:46,000 --> 00:38:46,968 OF HIS AUDIENCE. 1235 00:38:46,968 --> 00:38:48,336 AND THAT AUDIENCE WAS GETTING A 1236 00:38:48,336 --> 00:38:51,439 CHANCE TO SEE BOOKER T. 1237 00:38:51,439 --> 00:38:53,274 WHEN YOU HAVE JAY LENO, WHO 1238 00:38:53,274 --> 00:38:54,709 CARES THEY WENT OUT AND PLAYED 1239 00:38:54,709 --> 00:38:56,944 TIC-TAC-TOE AND NO MATTER WHAT 1240 00:38:56,944 --> 00:38:58,279 HAPPENS AND HOW RIDICULOUS THAT 1241 00:38:58,279 --> 00:38:59,347 IS, YOU'RE GOING TO SIT THROUGH 1242 00:38:59,347 --> 00:39:01,782 THE REST OF THAT CARD. 1243 00:39:01,782 --> 00:39:02,683 MAYBE YOU RELATE TO A DIFFERENT 1244 00:39:02,683 --> 00:39:03,284 SUPERSTAR. 1245 00:39:03,284 --> 00:39:04,285 MAYBE YOU GO, "HEY I HAVE TO 1246 00:39:04,285 --> 00:39:05,086 WATCH THESE GUYS ON 1247 00:39:05,086 --> 00:39:06,254 MONDAY NIGHT AGAIN." 1248 00:39:06,254 --> 00:39:07,321 ANYTIME YOU BRING IN A MAJOR 1249 00:39:07,321 --> 00:39:10,291 STAR IN WHETHER FROM THE WORLD 1250 00:39:10,291 --> 00:39:11,726 OF SPORT OR THE WORLD OF 1251 00:39:11,726 --> 00:39:13,194 MOVIE OR TELEVISION, IT JUST 1252 00:39:13,194 --> 00:39:15,463 BRINGS MORE FANS IN. 1253 00:39:15,463 --> 00:39:17,732 IT MEANS THAT YOU HAVE ARRIVED, 1254 00:39:17,732 --> 00:39:19,567 IT'S CALLED CROSS PROMOTION. 1255 00:39:19,567 --> 00:39:20,735 IT'S BUSINESS AND IT'S GOOD 1256 00:39:20,735 --> 00:39:21,936 BUSINESS. 1257 00:39:21,936 --> 00:39:23,604 IT WAS QUITE A NIGHT FOR 1258 00:39:23,604 --> 00:39:24,805 THE ENTERTAINMENT INDUSTRY WITH 1259 00:39:24,805 --> 00:39:25,873 JAY LENO. 1260 00:39:25,873 --> 00:39:27,375 GUYS CCOULD COMPLAIN AND MOAN 1261 00:39:27,375 --> 00:39:28,943 AND GROAN ALL THEY WANT BUT WHEN 1262 00:39:28,943 --> 00:39:30,978 THE RATINGS ARE UP, THAT TRUMPS 1263 00:39:30,978 --> 00:39:32,546 EVERYTHING. 1264 00:39:32,546 --> 00:39:33,547 IN THE WEEKS THAT FOLLOWED 1265 00:39:33,547 --> 00:39:34,715 JAY LENO'S MAIN EVENT 1266 00:39:34,715 --> 00:39:37,551 APPEARANCE, WORLD CHAMPIONSHIP 1267 00:39:37,551 --> 00:39:39,820 WRESTLING ACHIEVED THE HIGHEST 1268 00:39:39,820 --> 00:39:42,723 RATINGS IN NITRO'S HISTORY, AS 1269 00:39:42,723 --> 00:39:44,325 BOTH WORLD CHAMPIONSHIP 1270 00:39:44,325 --> 00:39:46,694 WRESTLING AND WWE HAD LIFTED THE 1271 00:39:46,694 --> 00:39:48,195 ENTIRE INDUSTRY INTO THE 1272 00:39:48,195 --> 00:39:49,463 MAINSTREAM. 1273 00:39:49,463 --> 00:39:50,598 I CAN'T SAY ENOUGH JUST HOW 1274 00:39:50,598 --> 00:39:52,466 FUN IT WAS TO BE A WRESTLING FAN 1275 00:39:52,466 --> 00:39:53,601 AT THAT TIME. 1276 00:39:53,601 --> 00:39:55,469 EVERYBODY WAS WATCHING WRESTLING 1277 00:39:55,469 --> 00:39:57,538 ON MONDAY NIGHTS, EVERYBODY. 1278 00:39:57,538 --> 00:39:58,706 THERE WAS WRESTLING T-SHIRTS, 1279 00:39:58,706 --> 00:40:00,207 WRESTLING EVERYTHING, EVERYTHING 1280 00:40:00,207 --> 00:40:02,043 WAS WWE, EVERYTHING WAS WCW. 1281 00:40:02,043 --> 00:40:04,245 IT WAS TAKING OVER THE WORLD. 1282 00:40:04,245 --> 00:40:05,913 WHAT A CROWD WE HAVE HERE 1283 00:40:05,913 --> 00:40:07,214 TONIGHT! 1284 00:40:07,214 --> 00:40:08,816 WE ARE SOLD OUT. 1285 00:40:08,816 --> 00:40:11,585 BUT WHAT'S CRAZY IS, WE KNEW 1286 00:40:11,585 --> 00:40:14,055 ALL THE CHARACTERS BECAUSE IT 1287 00:40:14,055 --> 00:40:15,356 WAS IN OUR SCHOOL, ALL THE GUYS 1288 00:40:15,356 --> 00:40:16,624 WERE WEARING THE T-SHIRTS. 1289 00:40:16,624 --> 00:40:17,525 SO MAINSTREAM. 1290 00:40:17,525 --> 00:40:18,359 SO MAINSTREAM. 1291 00:40:18,359 --> 00:40:19,327 PRO-WRESTLING IS PURE SHOW 1292 00:40:19,327 --> 00:40:20,461 BUSINESS, PLENTY OF SHOW AND 1293 00:40:20,461 --> 00:40:22,196 VERY BIG BUSINESS, TURNER 1294 00:40:22,196 --> 00:40:23,931 NETWORK TELEVISION CLAIMS THAT 1295 00:40:23,931 --> 00:40:25,633 MORE THAN 28 MILLION VIEWERS 1296 00:40:25,633 --> 00:40:27,968 TUNE INTO IT'S NINE WEEKLY HOURS 1297 00:40:27,968 --> 00:40:31,138 OF WORLD CHAMPIONSHIP WRESTLING. 1298 00:40:31,138 --> 00:40:33,307 WCW VERSUS WWE, THE RATINGS 1299 00:40:33,307 --> 00:40:36,544 WARS WERE HUGE NUMBERS OF FANS 1300 00:40:36,544 --> 00:40:37,511 THAT TURNED ON TO WRESTLING. 1301 00:40:37,511 --> 00:40:38,679 WHETHER YOU LIKE WWE OR YOU LIKE 1302 00:40:38,679 --> 00:40:40,247 WCW. 1303 00:40:40,247 --> 00:40:42,316 WE GOT PEOPLE TO WATCH, BOTH 1304 00:40:42,316 --> 00:40:43,984 COMPANIES DID. 1305 00:40:43,984 --> 00:40:45,152 WHAT' UP WRESTLING FREAKS OF 1306 00:40:45,152 --> 00:40:46,220 AMERICA? 1307 00:40:46,220 --> 00:40:47,088 WELCOME TO MTV'S BEACH 1308 00:40:47,088 --> 00:40:49,090 BRAWL, I AM KIDD ROCK WITH THE 1309 00:40:49,090 --> 00:40:50,391 LEGENDARY JIMMY HART AND MY MAIN 1310 00:40:50,391 --> 00:40:52,493 MAN RAVEN FROM THE WORLD 1311 00:40:52,493 --> 00:40:53,260 CHAMPIONSHIP WRESTLING. 1312 00:40:53,260 --> 00:40:54,662 WRESTLING WITHIN THE 1313 00:40:54,662 --> 00:40:56,197 ORGANIZATION WAS GROWING. 1314 00:40:56,197 --> 00:40:58,933 BOTH FAN INTEREST IN WRESTLING 1315 00:40:58,933 --> 00:41:00,501 AND I WOULD SAY WITHIN THE 1316 00:41:00,501 --> 00:41:03,104 CORPORATION AS WELL. 1317 00:41:03,104 --> 00:41:05,339 GENTLEMEN, UNLESS YOU ARE 1318 00:41:05,339 --> 00:41:09,643 SCARED, START YOUR ENGINES! 1319 00:41:09,643 --> 00:41:10,878 WE HAD GOLDBERG BUILT UP TO 1320 00:41:10,878 --> 00:41:12,380 THIS MYTHICAL STATUS, THIS BIG 1321 00:41:12,380 --> 00:41:15,716 CROSSOVER CELEBRITY. 1322 00:41:15,716 --> 00:41:16,751 SEND HIM TO NASCAR LET HIM 1323 00:41:16,751 --> 00:41:19,387 DO ALL THESE APPEARANCES. 1324 00:41:19,387 --> 00:41:21,422 WCW HAD ACHIEVED CROSSOVER 1325 00:41:21,422 --> 00:41:24,792 SUCCESS. 1326 00:41:24,792 --> 00:41:25,993 BUT WITH THE ENTIRE SPORTS 1327 00:41:25,993 --> 00:41:27,461 ENTERTAINMENT INDUSTRY IN THE 1328 00:41:27,461 --> 00:41:29,330 NATIONAL SPOTLIGHT, MONDAY NIGHT 1329 00:41:29,330 --> 00:41:31,665 RAW PULLED AHEAD OF NITRO IN THE 1330 00:41:31,665 --> 00:41:34,869 RATINGS, AS WWE'S COLORFUL 1331 00:41:34,869 --> 00:41:36,837 ROSTER AND ATTITUDE PERMEATED 1332 00:41:36,837 --> 00:41:38,205 STRONGER THROUGHOUT THE POP 1333 00:41:38,205 --> 00:41:39,874 CULTURE LANDSCAPE. 1334 00:41:39,874 --> 00:41:40,975 HEY, AUSTIN, WHO THE HELL DO 1335 00:41:40,975 --> 00:41:42,977 YOU THINK YOU ARE? 1336 00:41:42,977 --> 00:41:44,845 YOU DARE TO DISPARAGE ME, YOU 1337 00:41:44,845 --> 00:41:46,414 ARE NOTHING BUT A FOUL-MOUTHED 1338 00:41:46,414 --> 00:41:49,450 BEER SWELLING SON OF A BITCH. 1339 00:41:49,450 --> 00:41:51,285 MTV HAD GARNERED SOME GREAT 1340 00:41:51,285 --> 00:41:52,586 RATINGS WITH ITS CELEBRITY 1341 00:41:52,586 --> 00:41:53,654 DEATH MATCH. 1342 00:41:53,654 --> 00:41:55,689 IT STARRED A CLAY FIGURE OF 1343 00:41:55,689 --> 00:41:56,991 STONE COLD STEVE AUSTIN. 1344 00:41:56,991 --> 00:41:57,825 HERE YOU GO VINCE, HERE'S A 1345 00:41:57,825 --> 00:42:01,228 LITTLE FOR YOU. 1346 00:42:01,228 --> 00:42:03,130 THE LEGENDARY STONE COLD 1347 00:42:03,130 --> 00:42:04,465 STUNNER AND VINCE MCMAHON IS 1348 00:42:04,465 --> 00:42:06,300 OUT. 1349 00:42:06,300 --> 00:42:07,301 SOME PEOPLE THAT NEVER 1350 00:42:07,301 --> 00:42:08,803 WATCHED WWE, STARTED WATCHING 1351 00:42:08,803 --> 00:42:11,772 BECAUSE WWE SUPERSTARS WERE 1352 00:42:11,772 --> 00:42:13,407 INVOLVED IN EVERYTHING. 1353 00:42:13,407 --> 00:42:14,775 AS SABLE COMES OUT SHE HAS 1354 00:42:14,775 --> 00:42:16,110 THE NEW PLAYBOY, SHE IS ON THE 1355 00:42:16,110 --> 00:42:19,146 COVER. 1356 00:42:19,146 --> 00:42:20,614 MOST ANTICIPATED PLAYBOY IN 1357 00:42:20,614 --> 00:42:23,350 HISTORY AND NOW THE FASTEST 1358 00:42:23,350 --> 00:42:25,519 SELLING. 1359 00:42:25,519 --> 00:42:26,387 CAN YOU DESCRIBE OR WHAT ARE YOU 1360 00:42:26,387 --> 00:42:27,521 GOING TO DO? 1361 00:42:27,521 --> 00:42:28,489 SIT HERE AND LOOK, SAY 1362 00:42:28,489 --> 00:42:29,723 SOMETHING. 1363 00:42:29,723 --> 00:42:31,492 SHUT UP I AM READING. 1364 00:42:31,492 --> 00:42:32,827 WITH SABLE POSING FOR 1365 00:42:32,827 --> 00:42:33,994 PLAYBOY, THE ATTENTION IT 1366 00:42:33,994 --> 00:42:37,131 BROUGHT TO WWE WAS AMAZING. 1367 00:42:37,131 --> 00:42:38,732 WE NEVER USE SEX TO ENHANCE 1368 00:42:38,732 --> 00:42:40,267 OUR IMAGE. 1369 00:42:40,267 --> 00:42:41,902 AS ATHLETES WE UNDERSTAND THE 1370 00:42:41,902 --> 00:42:43,370 IMPORTANCE TO BE POSITIVE ROLE 1371 00:42:43,370 --> 00:42:44,872 MODELS. 1372 00:42:44,872 --> 00:42:48,209 WWE ATTITUDE. 1373 00:42:48,209 --> 00:42:49,810 GET IT? 1374 00:42:49,810 --> 00:42:51,512 WWE CONTINUED TO SHOWCASE 1375 00:42:51,512 --> 00:42:53,447 THEIR REJUVENATED PRODUCT BY 1376 00:42:53,447 --> 00:42:55,449 RUNNING AN ADVERTISEMENT DURING 1377 00:42:55,449 --> 00:42:56,951 THE SUPER BOWL. 1378 00:42:56,951 --> 00:42:58,719 KIDS CUT A REHEARSAL... 1379 00:42:58,719 --> 00:43:01,088 CELEBRATING THE COMPANY'S 1380 00:43:01,088 --> 00:43:02,122 CONTEMPORARY TRANSFORMATION AND 1381 00:43:02,122 --> 00:43:04,325 FLEXING THEIR MAINSTREAM MUSCLE. 1382 00:43:04,325 --> 00:43:05,292 BUYING A SUPER BOWL 1383 00:43:05,292 --> 00:43:07,695 COMMERCIAL IS LIKE "THAT'S A LOT 1384 00:43:07,695 --> 00:43:09,730 OF MONEY," IT'S A RISK, 1385 00:43:09,730 --> 00:43:11,966 THAT WAS REPRESENTATIVE OF WHAT 1386 00:43:11,966 --> 00:43:12,933 WHO WE WERE AT THE TIME. 1387 00:43:12,933 --> 00:43:13,868 WE HAD AN ATTITUDE. 1388 00:43:13,868 --> 00:43:15,469 WE HAD A SWAGGER. 1389 00:43:15,469 --> 00:43:16,837 MONDAY NIGHT RAW'S CREATIVE 1390 00:43:16,837 --> 00:43:18,005 WAS RESONATING WITH A GROWING 1391 00:43:18,005 --> 00:43:19,773 NATIONAL AUDIENCE. 1392 00:43:19,773 --> 00:43:21,342 WWE HAD EMBARKED ON IT'S OWN 1393 00:43:21,342 --> 00:43:23,611 WINNING STREAK OVER WCW IN 1394 00:43:23,611 --> 00:43:25,446 THE RATINGS. 1395 00:43:25,446 --> 00:43:26,914 IN MY VIEW THE REASON FOR THE 1396 00:43:26,914 --> 00:43:28,115 UPSURGE IN POPULARITY WITH THE 1397 00:43:28,115 --> 00:43:29,283 WORLD WRESTLING ENTERTAINMENT 1398 00:43:29,283 --> 00:43:30,518 IS BECAUSE WE'VE TAKEN WHAT WAS 1399 00:43:30,518 --> 00:43:32,620 A TRADITIONAL SPORTS 1400 00:43:32,620 --> 00:43:33,921 ENTERTAINMENT VEHICLE AND 1401 00:43:33,921 --> 00:43:35,789 EXPANDED IT. 1402 00:43:35,789 --> 00:43:36,690 WAIT A MINUTE, TRIPLE H 1403 00:43:36,690 --> 00:43:37,992 SCHWARZENEGGER. 1404 00:43:37,992 --> 00:43:40,327 SCHWARZENEGGER LEVELS TRIPLE H. 1405 00:43:40,327 --> 00:43:41,729 SCHWARZENEGGER HAMMERING AWAY ON 1406 00:43:41,729 --> 00:43:43,731 TRIPLE H. 1407 00:43:43,731 --> 00:43:44,632 WHATEVER JOB YOU WERE AT, 1408 00:43:44,632 --> 00:43:46,066 EVERYBODY WAS WATCHING AND 1409 00:43:46,066 --> 00:43:47,468 EVERYBODY WAS INTO IT. 1410 00:43:47,468 --> 00:43:48,636 THE AMOUNT OF CELEBRITIES THAT 1411 00:43:48,636 --> 00:43:50,271 WERE JUST GOING TO SHOWS AND 1412 00:43:50,271 --> 00:43:51,238 SITTING IN THE AUDIENCE WAS 1413 00:43:51,238 --> 00:43:54,575 PRETTY STAGGERING TOO. 1414 00:43:54,575 --> 00:43:55,743 LOOK AT BEN STILLER HE'S 1415 00:43:55,743 --> 00:43:56,977 CHECKING OUT THE HOES! 1416 00:43:56,977 --> 00:43:57,811 SOMETHING ABOUT THOSE HOES, 1417 00:43:57,811 --> 00:43:59,647 AIN'T IT MAN. 1418 00:43:59,647 --> 00:44:01,782 IT WAS THE WATERCOOLER TALK. 1419 00:44:01,782 --> 00:44:05,052 IT WAS THE ULTIMATE EXPERIENCE. 1420 00:44:05,052 --> 00:44:06,153 AND CELEBRITIES WANTED TO BE A 1421 00:44:06,153 --> 00:44:07,288 PART OF THAT. 1422 00:44:07,288 --> 00:44:08,455 THEY WANTED TO BE A PART OF WHAT 1423 00:44:08,455 --> 00:44:10,758 EVERYONE WAS TALKING ABOUT. 1424 00:44:10,758 --> 00:44:13,160 AMIDST THE POP CULTURE 1425 00:44:13,160 --> 00:44:14,962 ATTENDEES AND ARENA SELLOUTS, A 1426 00:44:14,962 --> 00:44:17,464 PROFESSIONAL ATHLETE WAS ONCE 1427 00:44:17,464 --> 00:44:18,966 AGAIN CONVERTED INTO A WWE 1428 00:44:18,966 --> 00:44:21,001 SUPERSTAR. 1429 00:44:21,001 --> 00:44:22,703 BACK IN 1996, AFTER I WON THE 1430 00:44:22,703 --> 00:44:24,405 OLYMPIC GOLD MEDAL, I WAS 1431 00:44:24,405 --> 00:44:26,073 OFFERED A CONTRACT AND DECIDED 1432 00:44:26,073 --> 00:44:28,041 NOT TO DO IT. 1433 00:44:28,041 --> 00:44:28,676 BECAUSE I DIDN'T UNDERSTAND AND 1434 00:44:28,676 --> 00:44:30,411 APPRECIATE AND RESPECT SPORTS 1435 00:44:30,411 --> 00:44:32,212 ENTERTAINMENT. 1436 00:44:32,212 --> 00:44:33,581 BUT A COUPLE OF YEARS LATER I 1437 00:44:33,581 --> 00:44:35,616 SAT DOWN AND WATCHED. 1438 00:44:35,616 --> 00:44:36,817 CELEBRITIES IN THE CROWD AT 1439 00:44:36,817 --> 00:44:38,118 EVERY WWE EVENT. 1440 00:44:38,118 --> 00:44:39,653 THERE IS KURT ANGLE 220 POUND 1441 00:44:39,653 --> 00:44:41,989 OLYMPIC GOLD MEDALIST. 1442 00:44:41,989 --> 00:44:43,691 I LEARNED THAT NIGHT THESE 1443 00:44:43,691 --> 00:44:46,126 GUYS ARE NOT JUST ATHLETES 1444 00:44:46,126 --> 00:44:48,462 THEY'RE TREMENDOUS PERFORMERS. 1445 00:44:48,462 --> 00:44:49,730 TIGER CHARGING IN. 1446 00:44:49,730 --> 00:44:51,832 BELLY TO BELLY SUPLEX. 1447 00:44:51,832 --> 00:44:53,133 BOY DID HE ELEVATE TIGER ALI 1448 00:44:53,133 --> 00:44:55,302 SINGH DRIVE HIM THOUGH THE MAT. 1449 00:44:55,302 --> 00:44:56,537 KURT ANGLE STANDING TALL FOR 1450 00:44:56,537 --> 00:44:57,571 AMERICA. 1451 00:44:57,571 --> 00:44:58,839 I LOVE THIS KID. 1452 00:44:58,839 --> 00:45:00,074 AND THEN I REALIZED THIS IS 1453 00:45:00,074 --> 00:45:01,375 SOMETHING THAT I COULD DO. 1454 00:45:01,375 --> 00:45:03,110 I AM AN AMERICAN HERO. 1455 00:45:03,110 --> 00:45:03,811 CAN YOU ARGUE WITH THAT 1456 00:45:03,811 --> 00:45:07,514 MICHAEL? 1457 00:45:07,514 --> 00:45:08,582 I AM THE WWE'S MOST 1458 00:45:08,582 --> 00:45:10,384 CELEBRATED REAL ATHLETE. 1459 00:45:10,384 --> 00:45:12,219 KURT ANGLE HE WAS SO 1460 00:45:12,219 --> 00:45:13,454 ENTERTAINING AND SUCH A GOOD BAD 1461 00:45:13,454 --> 00:45:16,490 GUY BECAUSE HE WAS SO OBNOXIOUS, 1462 00:45:16,490 --> 00:45:17,925 AND HE WAS AN OLYMPIC ATHLETE 1463 00:45:17,925 --> 00:45:19,193 AND WON THE GOLD MEDAL AND HE 1464 00:45:19,193 --> 00:45:20,194 JUST CONSTANTLY KEPT RUBBING IT 1465 00:45:20,194 --> 00:45:24,365 IN YOUR FACE. 1466 00:45:24,365 --> 00:45:26,600 KURT ANGLE TOOK IT TO THE 1467 00:45:26,600 --> 00:45:27,801 NEXT LEVEL AS FAR AS THE 1468 00:45:27,801 --> 00:45:30,036 ENTERTAINMENT ASPECT IS 1469 00:45:29,903 --> 00:45:31,605 HE WASN'T SCARED TO BE PUT 1470 00:45:31,605 --> 00:45:34,074 HIMSELF OUT THERE AND JUST BE A 1471 00:45:34,074 --> 00:45:35,009 CHARACTER, BE LARGER 1472 00:45:35,009 --> 00:45:36,644 THAN LIFE. 1473 00:45:36,644 --> 00:45:39,146 BY EARLY 2000, KURT ANGLE WAS 1474 00:45:39,146 --> 00:45:40,914 MAKING A CHARISMATIC TRANSITION 1475 00:45:40,914 --> 00:45:44,518 FROM ATHLETE TO ENTERTAINER. 1476 00:45:44,518 --> 00:45:47,388 AND WWE SUPERSTARS WERE BREAKING 1477 00:45:47,388 --> 00:45:48,589 THROUGH TO CHANGE PERCEPTIONS OF 1478 00:45:48,589 --> 00:45:50,924 THE INDUSTRY. 1479 00:45:50,924 --> 00:45:51,925 PEOPLE HAVE A LOT OF 1480 00:45:51,925 --> 00:45:52,526 CONCEPTIONS -- MISCONCEPTIONS 1481 00:45:52,526 --> 00:45:54,928 RATHER ABOUT THE WORLD WRESTLING 1482 00:45:54,928 --> 00:45:56,096 ENTERTAINMENT, THEY THINK WE ARE 1483 00:45:56,096 --> 00:45:57,331 A BUNCH OF FAT-NECK IDIOTS WHO 1484 00:45:57,331 --> 00:45:58,699 LIKE TO WEAR TIGHTS AND HIT EACH 1485 00:45:58,699 --> 00:46:00,801 OTHER WITH LADDERS, BUT ACTUALLY 1486 00:46:00,801 --> 00:46:02,336 WE'RE VERY CLASSY GENTLEMEN. 1487 00:46:02,336 --> 00:46:04,171 DIDN'T HAVE TO BE A WRESTLING 1488 00:46:04,171 --> 00:46:05,305 FAN TO UNDERSTAND IT AND KNOW 1489 00:46:05,305 --> 00:46:06,340 WHO THESE GUYS WERE. 1490 00:46:06,340 --> 00:46:08,108 THEY WERE ON DIFFERENT SHOWS, 1491 00:46:08,108 --> 00:46:09,109 MOVIES AND "SATURDAY NIGHT 1492 00:46:09,109 --> 00:46:10,144 LIVE," FOR INSTANCE. 1493 00:46:10,144 --> 00:46:11,211 SO PEOPLE, THEY WERE REALLY 1494 00:46:11,211 --> 00:46:12,413 STARTING TO BECOME PART OF 1495 00:46:12,413 --> 00:46:13,714 CULTURE MUCH LIKE WE DID BACK 1496 00:46:13,714 --> 00:46:15,215 IN THE MID 1980S WITH HOGAN AND 1497 00:46:15,215 --> 00:46:16,517 LAUPER AND CAPTAIN LOU AND THAT 1498 00:46:16,517 --> 00:46:17,651 CREW. 1499 00:46:17,651 --> 00:46:18,886 THAT IS NOT RIGHT. 1500 00:46:18,886 --> 00:46:20,688 IT CERTAINLY IS NOT. 1501 00:46:20,688 --> 00:46:23,490 NO, YOU HAVE TO KICK HARDER. 1502 00:46:23,490 --> 00:46:24,491 "SATURDAY NIGHT LIVE" OPENED 1503 00:46:24,491 --> 00:46:26,260 A LOT OF DOORS FOR ME, BUT ALSO 1504 00:46:26,260 --> 00:46:28,729 OPENED UP SO MANY DOORS FOR THE 1505 00:46:28,729 --> 00:46:32,700 BUSINESS OF THE WWE. 1506 00:46:32,700 --> 00:46:35,269 HUM -- BEEFY. 1507 00:46:35,269 --> 00:46:37,004 I HAD A DEAL WITH WWE TO 1508 00:46:37,004 --> 00:46:39,573 PUBLISH A NUMBER OF THEIR BOOKS. 1509 00:46:39,573 --> 00:46:40,908 MICK FOLEY WAS THE FIRST ONE WE 1510 00:46:40,908 --> 00:46:42,142 PUBLISHED. 1511 00:46:42,142 --> 00:46:43,644 THE SALES DEPARTMENT AND BARNES 1512 00:46:43,644 --> 00:46:45,612 & NOBLE, WE WERE VERY PLEASANTLY 1513 00:46:45,612 --> 00:46:48,015 SURPRISED THAT HE HAD TALENT AND 1514 00:46:48,015 --> 00:46:50,284 WAS ACTUALLY A REAL WRITER. 1515 00:46:50,284 --> 00:46:51,719 I TURNED IN 200,000 1516 00:46:51,719 --> 00:46:53,387 HAND-WRITTEN WORDS IN 50 DAYS 1517 00:46:53,387 --> 00:46:56,990 AND THOSE NOTEBOOK PAGES BECAME 1518 00:46:56,990 --> 00:46:58,859 THE NEW YORK TIMES NUMBER ONE 1519 00:46:58,859 --> 00:47:00,594 BEST-SELLER AND GAVE ME A WHOLE 1520 00:47:00,594 --> 00:47:02,062 NEW LEASE ON LIFE. 1521 00:47:02,062 --> 00:47:03,230 TO THIS DAY WHEN I SOMEONE 1522 00:47:03,230 --> 00:47:04,498 SAYS I READ YOUR BOOK, I KNOW 1523 00:47:04,498 --> 00:47:05,766 THEY ARE TALKING ABOUT THIS 1524 00:47:05,766 --> 00:47:07,367 BOOK, SO IT REALLY WAS A 1525 00:47:07,367 --> 00:47:10,771 FORTUNATE THING. 1526 00:47:10,771 --> 00:47:12,172 NO LONGER AN ENTERTAINMENT 1527 00:47:12,172 --> 00:47:15,142 AFTERTHOUGHT, WWE WAS SHATTERING 1528 00:47:15,142 --> 00:47:16,877 ITS PREVIOUS RECORDS WITH FANS 1529 00:47:16,877 --> 00:47:18,679 NEW AND OLD BUYING INTO THE 1530 00:47:18,679 --> 00:47:21,515 COMPANY. 1531 00:47:21,515 --> 00:47:23,317 LET'S TALK ABOUT THE 1532 00:47:23,317 --> 00:47:24,451 WRESTLING WORLD. 1533 00:47:24,451 --> 00:47:26,053 BECAUSE OBVIOUSLY THAT IS WHERE 1534 00:47:26,053 --> 00:47:27,121 THE MONEY IS THESE DAYS. 1535 00:47:27,121 --> 00:47:29,256 WWE WAS EVERYWHERE, AND 1536 00:47:29,256 --> 00:47:30,591 BUSINESS HAD NEVER BEEN BETTER. 1537 00:47:30,591 --> 00:47:32,392 IT WAS THE PERFECT TIME TO TAKE 1538 00:47:32,392 --> 00:47:34,595 THE COMPANY PUBLIC. 1539 00:47:34,595 --> 00:47:36,096 AS OF TODAY THE WORLD 1540 00:47:36,096 --> 00:47:36,764 WRESTLING ENTERTAINMENT HAS 1541 00:47:36,764 --> 00:47:37,931 MOVED TO THE NEW YORK STOCK 1542 00:47:37,931 --> 00:47:39,633 EXCHANGE. 1543 00:47:39,633 --> 00:47:40,868 THANK YOU FOR BEING A PART OF 1544 00:47:40,868 --> 00:47:42,402 THIS HISTORIC DAY FOR THE 1545 00:47:42,402 --> 00:47:43,771 WORLD WRESTLING ENTERTAINMENT 1546 00:47:43,771 --> 00:47:45,305 INVADING WALL STREET. 1547 00:47:45,305 --> 00:47:46,774 GOING PUBLIC HELPED CHANGED 1548 00:47:46,774 --> 00:47:48,942 OUR PERCEPTION WITHIN SOCIETY 1549 00:47:48,942 --> 00:47:50,043 AND WE BECAME A GLOBAL ENTITY. 1550 00:47:50,043 --> 00:47:51,311 VINCE MCMAHON SHOWED THE WORLD 1551 00:47:51,311 --> 00:47:52,246 THAT WE WEREN'T PLAYING GAMES 1552 00:47:52,246 --> 00:47:54,515 ANYMORE. 1553 00:47:54,515 --> 00:47:56,083 HOPING TO STABILIZE THEIR 1554 00:47:56,083 --> 00:47:57,851 DECLINE AND CAPITALIZE ON SPORTS 1555 00:47:57,851 --> 00:47:59,353 ENTERTAINMENT'S MAINSTREAM 1556 00:47:59,353 --> 00:48:01,688 POPULARITY, WORLD CHAMPIONSHIP 1557 00:48:01,688 --> 00:48:03,757 WRESTLING PRODUCED A FEATURE 1558 00:48:03,757 --> 00:48:05,692 LENGTH FILM PORTRAYING THE WCW 1559 00:48:05,692 --> 00:48:08,262 BRAND AND SUPERSTARS. 1560 00:48:08,262 --> 00:48:10,264 WCW ALIGNED WITH WARNER 1561 00:48:10,264 --> 00:48:11,799 BROTHERS TO PRODUCE READY TO 1562 00:48:11,799 --> 00:48:12,800 RUMBLE TONIGHT'S THE BIG 1563 00:48:12,800 --> 00:48:13,667 PREMIER. 1564 00:48:13,667 --> 00:48:14,902 STARRING HOLLYWOOD ACTOR, 1565 00:48:14,902 --> 00:48:17,871 DAVID ARQUETTE, READY TO RUMBLE 1566 00:48:17,871 --> 00:48:19,239 WAS A GAMBLE THAT WOULD ALTER 1567 00:48:19,239 --> 00:48:20,440 THE FUTURE OF THE COMPANY. 1568 00:48:20,440 --> 00:48:21,708 AT THAT TIME THEY WERE TRYING 1569 00:48:21,708 --> 00:48:22,810 ANYTHING THEY THEY COULD TO DO 1570 00:48:22,810 --> 00:48:24,878 TO SHIFT THE MOMENTUM, 1571 00:48:24,878 --> 00:48:26,280 MAYBE WE COULD GET HOLLYWOOD TO 1572 00:48:26,280 --> 00:48:29,516 BUY INTO WHAT WE'RE DOING. 1573 00:48:29,516 --> 00:48:31,518 READY TO RUMBLE, IT WASN'T 1574 00:48:31,518 --> 00:48:33,287 GOING TO GET ANY OSCARS, BUT IT 1575 00:48:33,287 --> 00:48:35,522 WAS WHAT IT WAS. 1576 00:48:35,522 --> 00:48:37,357 READY TO RUMBLE WAS A 1577 00:48:37,357 --> 00:48:39,159 BOX-OFFICE FLOP. 1578 00:48:39,159 --> 00:48:40,527 NOT EVEN SHOWCASING THEIR 1579 00:48:40,527 --> 00:48:42,663 PRODUCT ON THE BIG SCREEN COULD 1580 00:48:42,663 --> 00:48:44,097 HELP NITRO AVOID NOTCHING SOME 1581 00:48:44,097 --> 00:48:46,300 OF ITS LOWEST RATINGS IN FOUR 1582 00:48:46,300 --> 00:48:47,334 YEARS. 1583 00:48:47,334 --> 00:48:48,735 WCW AT THE TIME THEY WERE ON 1584 00:48:48,735 --> 00:48:50,137 THE DECLINE, AND ALMOST LIKE 1585 00:48:50,137 --> 00:48:51,271 THEY WERE GRABBING AT STRAWS TO 1586 00:48:51,271 --> 00:48:52,406 TRY TO DO ANYTHING AND 1587 00:48:52,406 --> 00:48:54,141 EVERYTHING TO MAKE SOME KIND OF 1588 00:48:54,141 --> 00:48:55,776 IMPACT. 1589 00:48:55,776 --> 00:48:57,010 AND OKAY, LET'S GET DAVID 1590 00:48:57,010 --> 00:48:58,212 ARQUETTE, HE HAS A BIG NAME, 1591 00:48:58,212 --> 00:49:00,414 LET'S GET HIM ON TV. 1592 00:49:00,414 --> 00:49:02,883 HOW ABOUT THIS, DAVID 1593 00:49:02,883 --> 00:49:03,884 ARQUETTE AND COURTNEY COX HAVE 1594 00:49:03,884 --> 00:49:04,818 JOINED US HERE. 1595 00:49:04,818 --> 00:49:07,019 I AM A FAN OF WRESTLING, I 1596 00:49:07,019 --> 00:49:09,756 MET A LOT OF GREAT PEOPLE. 1597 00:49:09,756 --> 00:49:12,159 AND YOU KNOW I GOT SOME NICE 1598 00:49:12,159 --> 00:49:14,828 HARDWARE. 1599 00:49:14,828 --> 00:49:18,030 IN AN EFFORT TO GAIN VIEWERS, 1600 00:49:18,030 --> 00:49:18,298 WORLD CHAMPIONSHIP WRESTLING'S 1601 00:49:18,298 --> 00:49:21,902 NEW HEAD OF CREATIVE, FORMER WWE 1602 00:49:21,902 --> 00:49:25,037 WRITER, VINCE RUSSO, MADE A 1603 00:49:25,037 --> 00:49:25,839 DECISION THAT WOULD BE BECOME 1604 00:49:25,839 --> 00:49:26,907 ONE OF THE MOST INFAMOUS MOMENTS 1605 00:49:26,907 --> 00:49:29,309 IN SPORTS ENTERTAINMENT HISTORY. 1606 00:49:29,309 --> 00:49:30,777 AT THAT POINT YOU ARE IN THE 1607 00:49:30,777 --> 00:49:31,945 WAR, YOU HAVE TO KEEP PEOPLE 1608 00:49:31,945 --> 00:49:34,481 WATCHING THE SHOW. 1609 00:49:34,481 --> 00:49:35,749 WHAT IF DAVID ARQUETTE WON THE 1610 00:49:35,749 --> 00:49:41,020 MATCH AND BECAME THE CHAMPION? 1611 00:49:41,020 --> 00:49:41,388 DAVID ARQUETTE WILL DO 1612 00:49:41,388 --> 00:49:44,124 BATTLE. 1613 00:49:44,124 --> 00:49:48,662 RUSSO WAS GRABBING AT STRAWS. 1614 00:49:48,662 --> 00:49:49,596 I MEAN WHEN I TOLD DAVID 1615 00:49:49,596 --> 00:49:50,697 ARQUETTE THAT, HE STARTED 1616 00:49:50,697 --> 00:49:53,233 LAUGHING AND WENT, YEAH RIGHT. 1617 00:49:53,233 --> 00:49:54,534 I GO NO, THEY ARE SERIOUS. 1618 00:49:54,534 --> 00:49:58,338 AND HE WAS LIKE NO, NO BRO. 1619 00:49:58,338 --> 00:49:59,840 WE CAN'T DO THAT. 1620 00:49:59,840 --> 00:50:01,508 I GO, I KNOW. 1621 00:50:01,508 --> 00:50:02,976 BUT THEY ARE DOING IT. 1622 00:50:02,976 --> 00:50:04,111 HERE WE GO. 1623 00:50:04,111 --> 00:50:06,246 JEFF JARRETT AND ERIK BISCHOFF 1624 00:50:06,246 --> 00:50:07,514 COME TO THE RING TO 1625 00:50:07,514 --> 00:50:08,715 FACE DIAMOND DALLAS PAGE AND 1626 00:50:08,715 --> 00:50:10,284 DAVID ARQUETTE, THE ONE MAN 1627 00:50:10,284 --> 00:50:11,752 AGAINST VINCE PAUL WILL BE THE 1628 00:50:11,752 --> 00:50:12,719 WINNER TONIGHT. 1629 00:50:12,719 --> 00:50:14,087 DAVID ARQUETTE WAS IN THE 1630 00:50:14,087 --> 00:50:18,292 LOCKER ROOM WITH ME AND ASKED 1631 00:50:18,292 --> 00:50:19,626 ME, LOOK HOW MANY TIMES HAVE YOU 1632 00:50:19,626 --> 00:50:21,194 WON THE WORLD CHAMPIONSHIP? 1633 00:50:21,194 --> 00:50:23,297 AND I GO, DAVID, I HAVE NEVER 1634 00:50:23,297 --> 00:50:28,702 WON THE WORLD CHAMPIONSHIP. 1635 00:50:28,702 --> 00:50:29,903 ARQUETTE PAIRS OFF WITH 1636 00:50:29,903 --> 00:50:31,672 BISCHOFF, OH BISCHOFF HITS THE 1637 00:50:31,672 --> 00:50:33,006 SAFETY RAIL. 1638 00:50:33,006 --> 00:50:35,075 I WAS RELUCTANT AND I KNEW 1639 00:50:35,075 --> 00:50:36,576 THAT PEOPLE WOULD BE UPSET. 1640 00:50:36,576 --> 00:50:37,945 BUT I THOUGHT IT WOULD BRING 1641 00:50:37,945 --> 00:50:39,112 SOME ATTENTION TO WCW AT THE 1642 00:50:39,112 --> 00:50:40,414 TIME. 1643 00:50:40,414 --> 00:50:43,183 AND IT SEEMED LIKE WHAT IS THE 1644 00:50:43,183 --> 00:50:44,651 HARM REALLY. 1645 00:50:44,651 --> 00:50:46,353 [INDISTINCT] 1646 00:50:46,353 --> 00:50:47,921 SPEARED BY ARQUETTE! 1647 00:50:47,921 --> 00:50:50,190 JARRETT'S GOT THE BELT. 1648 00:50:50,190 --> 00:50:51,458 HE WENT DOWN IN A HEAP. 1649 00:50:51,458 --> 00:50:52,960 THERE IS NO REFEREE GUYS. 1650 00:50:52,960 --> 00:50:55,128 THERE IS A REFEREE! 1651 00:50:55,128 --> 00:50:56,196 HE'S OVER TOWARDS ARQUETTE, 1652 00:50:56,196 --> 00:50:57,264 ONE, TWO, THREE. 1653 00:50:57,264 --> 00:50:58,498 WHAT -- DID DAVID ARQUETTE? 1654 00:50:58,498 --> 00:51:03,837 JUST -- 1655 00:51:03,837 --> 00:51:05,238 WHAT IS GOING ON HERE? 1656 00:51:05,238 --> 00:51:06,340 DAVID ARQUETTE WON THE WORLD 1657 00:51:06,340 --> 00:51:07,240 TITLE. 1658 00:51:07,240 --> 00:51:07,841 HE CAN'T BELIEVE IT. 1659 00:51:07,841 --> 00:51:08,809 DAVID ARQUETTE WON THE WORLD 1660 00:51:08,809 --> 00:51:13,613 TITLE. 1661 00:51:13,613 --> 00:51:15,782 SO YOU BRING IN A CELEB THAT 1662 00:51:15,782 --> 00:51:17,918 HAS NOTHING TO DO WITH THIS 1663 00:51:17,918 --> 00:51:20,420 BUSINESS, HE'S WORLDS CHAMP. 1664 00:51:20,420 --> 00:51:22,189 DO YOU NOT KILL EVERYONE OFF IN 1665 00:51:22,189 --> 00:51:24,725 YOUR LOCKER ROOM? 1666 00:51:24,725 --> 00:51:26,727 I MEAN THAT'S THE WORSE THING. 1667 00:51:26,727 --> 00:51:27,728 WHEN I HEARD IT, I WENT, THERE 1668 00:51:27,728 --> 00:51:28,996 IS NO WAY. 1669 00:51:28,996 --> 00:51:30,564 NO WAY. 1670 00:51:30,564 --> 00:51:31,665 YOU COULDN'T COME UP WITH A 1671 00:51:31,665 --> 00:51:33,767 WORSE THING TO DO. 1672 00:51:33,767 --> 00:51:36,670 IT WAS SO BAD. 1673 00:51:36,670 --> 00:51:40,007 AND IT KILLED EVERY PIECE OF 1674 00:51:40,007 --> 00:51:41,975 CREDIBILITY THAT WE MANAGED TO 1675 00:51:41,975 --> 00:51:43,910 HAVE AT THAT TIME. 1676 00:51:43,910 --> 00:51:46,079 YES, DAVID ARQUETTE IS THE 1677 00:51:46,079 --> 00:51:49,249 WCW WORLD HEAVYWEIGHT CHAMPION. 1678 00:51:49,249 --> 00:51:50,884 A LOT OF PEOPLE THAT WERE 1679 00:51:50,884 --> 00:51:51,918 MORE TRADITIONAL REALLY HATED 1680 00:51:51,918 --> 00:51:53,120 IT. 1681 00:51:53,120 --> 00:51:55,155 BUT IN WRESTLING, IF YOU THEY 1682 00:51:55,155 --> 00:51:56,390 ARE BOOING OR IF THEY'RE 1683 00:51:56,390 --> 00:51:58,825 CHEERING, AS LONG AS IT'S LOUD. 1684 00:51:58,825 --> 00:52:00,894 WHAT IS HOLLYWOOD GOING TO 1685 00:52:00,894 --> 00:52:02,562 SAY, AND WHAT ARE WE GOING TO DO 1686 00:52:02,562 --> 00:52:03,330 WITH DAVID ARQUETTE OUR 1687 00:52:03,330 --> 00:52:05,298 CHAMPION. 1688 00:52:05,298 --> 00:52:06,733 THE LITTLE FLAME FLICKERING 1689 00:52:06,733 --> 00:52:07,768 IN MY HEART FOR THE BUSINESS AT 1690 00:52:07,768 --> 00:52:09,703 THAT TIME IT WAS JUST LIKE 1691 00:52:09,703 --> 00:52:11,471 SOMEONE JUST BLEW IT OUT. 1692 00:52:11,471 --> 00:52:13,507 WHAT A HORRIBLE IDEA, 1693 00:52:13,507 --> 00:52:14,875 ABSOLUTELY IDIOTIC AND IT 1694 00:52:14,875 --> 00:52:17,911 CERTAINLY JEOPARDIZED THE 1695 00:52:17,911 --> 00:52:20,013 INTEGRITY, THE CREDIBILITY OF 1696 00:52:20,013 --> 00:52:21,615 WCW. 1697 00:52:21,615 --> 00:52:23,116 THAT WASN'T ARQUETTE'S FAULT, 1698 00:52:23,116 --> 00:52:24,684 I'LL POINT THE FINGER AT THE 1699 00:52:24,684 --> 00:52:25,619 MAN WHO WAS RESPONSIBLE FOR 1700 00:52:25,619 --> 00:52:27,287 MAKING THAT DECISION, 1701 00:52:27,287 --> 00:52:29,990 AND HIS NAME WAS VINCE RUSSO. 1702 00:52:29,990 --> 00:52:33,260 I STILL HAVE NO ISSUES 1703 00:52:33,260 --> 00:52:35,262 WHATSOEVER WITH DAVID ARQUETTE 1704 00:52:35,262 --> 00:52:36,830 WINNING THE BELT. 1705 00:52:36,830 --> 00:52:39,266 VINCE RUSSO, WHENEVER WE 1706 00:52:39,266 --> 00:52:41,168 BRING THAT UP HE ALWAYS SAYS, 1707 00:52:41,168 --> 00:52:43,036 "BRO, MADE THE FRONT PAGE OF 1708 00:52:43,036 --> 00:52:46,773 THE U.S.A. TODAY." 1709 00:52:46,773 --> 00:52:47,941 I'LL NEVER FORGET, BRO, NEXT 1710 00:52:47,941 --> 00:52:49,976 MORNING, I WAKE UP AT THE HOTEL 1711 00:52:49,976 --> 00:52:51,611 AND GO DOWN TO THE FRONT DESK TO 1712 00:52:51,611 --> 00:52:53,680 GET MY MY U.S.A. TODAY, 1713 00:52:53,680 --> 00:52:55,582 THERE IS A PICTURE ON THE FRONT 1714 00:52:55,582 --> 00:52:58,085 PAGE OF U.S.A. TODAY OF DAVID 1715 00:52:58,085 --> 00:53:03,022 ARQUETTE WINNING THE BELT. 1716 00:53:02,689 --> 00:53:04,257 ANYTHING MORE? 1717 00:53:04,257 --> 00:53:07,561 WCW'S PUBLICITY STUNTS HAD 1718 00:53:07,561 --> 00:53:08,595 BEEN PERIODICALLY ALIENATING 1719 00:53:08,595 --> 00:53:10,397 THEIR CORE AUDIENCE. 1720 00:53:10,397 --> 00:53:12,999 FOR A FRUSTRATED FAN BASE, DAVID 1721 00:53:12,999 --> 00:53:15,335 ARQUETTE AS WORLD CHAMPION WAS 1722 00:53:15,335 --> 00:53:17,504 THE FINAL STRAW. 1723 00:53:17,504 --> 00:53:19,106 THERE IS GOOD CELEBRITY 1724 00:53:19,106 --> 00:53:20,707 INVOLVEMENT AND BAD CELEBRITY 1725 00:53:20,707 --> 00:53:21,608 INVOLVEMENT, WHEN YOU TALK ABOUT 1726 00:53:21,608 --> 00:53:23,844 WCW, IT RUBBED THE FANS THE 1727 00:53:23,844 --> 00:53:25,412 WRONG WAY. 1728 00:53:25,412 --> 00:53:26,546 THEY THOUGHT, "OH MAYBE THIS 1729 00:53:26,546 --> 00:53:28,115 WILL GET THE POP CULTURE BUZZ" 1730 00:53:28,115 --> 00:53:29,116 AND THAT WASN'T THE AUDIENCE 1731 00:53:29,116 --> 00:53:30,684 THAT THEY NEEDED. 1732 00:53:30,684 --> 00:53:31,718 THEY NEEDED THE FANS WHO HAD 1733 00:53:31,718 --> 00:53:32,619 SUPPORTED WRESTLING 1734 00:53:32,619 --> 00:53:33,520 AND NOW WE'RE SUPPORTING SPORTS 1735 00:53:33,520 --> 00:53:34,821 ENTERTAINMENT. 1736 00:53:34,821 --> 00:53:35,856 THEY NEEDED THEM AND TURNED THEM 1737 00:53:35,856 --> 00:53:36,890 OFF. 1738 00:53:36,890 --> 00:53:40,193 YOU ARE NOT A WRESTLER. 1739 00:53:40,193 --> 00:53:42,362 NOW BABY IS THAT ANY WAY TO 1740 00:53:42,362 --> 00:53:43,597 TALK TO THE HEAVYWEIGHT CHAMPION 1741 00:53:43,597 --> 00:53:44,564 OF THE WORLD. 1742 00:53:44,564 --> 00:53:45,765 OH, GOOD GOD. 1743 00:53:45,765 --> 00:53:47,100 IT WAS BASICALLY TO THE POINT 1744 00:53:47,100 --> 00:53:48,368 WHERE THEY JUST KILLED IT. 1745 00:53:48,368 --> 00:53:49,603 IT WAS GONE. 1746 00:53:49,603 --> 00:53:52,405 IT WAS GREAT, IT DIED. 1747 00:53:52,405 --> 00:53:54,941 IT WAS DEAD. 1748 00:53:54,941 --> 00:53:56,476 RIDING THEIR UNSTOPPABLE 1749 00:53:56,476 --> 00:53:59,880 MOMENT, WWE DECLARED VICTORY 1750 00:53:59,880 --> 00:54:01,715 OVER THEIR COMPETITION IN MARCH 1751 00:54:01,715 --> 00:54:04,317 OF 2001 WHEN VINCE MCMAHON 1752 00:54:04,317 --> 00:54:06,720 PURCHASED WORLD CHAMPIONSHIP 1753 00:54:06,720 --> 00:54:07,954 WRESTLING. 1754 00:54:07,954 --> 00:54:09,623 THE WINNER OF THE MONDAY 1755 00:54:09,623 --> 00:54:13,025 NIGHT WAR, LADIES AND GENTLEMEN, 1756 00:54:13,025 --> 00:54:16,830 VINCENT K. MCMAHON. 1757 00:54:16,830 --> 00:54:18,331 ONCE A BLIMP ON THE POP 1758 00:54:18,331 --> 00:54:22,034 CULTURE RADAR, THE THIRST FOR 1759 00:54:22,034 --> 00:54:23,537 RATINGS AND ONGOING COMPETITION 1760 00:54:23,537 --> 00:54:25,972 BETWEEN TED TURNER AND VINCE 1761 00:54:25,972 --> 00:54:27,507 MCMAHON BROUGHT SPORTS 1762 00:54:27,507 --> 00:54:28,842 ENTERTAINMENT TO MAINSTREAM 1763 00:54:28,842 --> 00:54:31,645 PROFITS. 1764 00:54:31,645 --> 00:54:32,746 THEY WERE CONSTANTLY TRYING 1765 00:54:32,746 --> 00:54:35,815 TO RAISE THEIR GAME TO US. 1766 00:54:35,815 --> 00:54:36,850 AND WE WERE CONSTANTLY HAVING TO 1767 00:54:36,850 --> 00:54:39,819 RESPOND TO WHAT THEY WERE DOING. 1768 00:54:39,819 --> 00:54:40,820 THE MONDAY NIGHT WAR BROUGHT 1769 00:54:40,820 --> 00:54:42,989 TONS OF CASUAL FANS. 1770 00:54:42,989 --> 00:54:44,925 EVERYBODY WAS TALKING ABOUT IT. 1771 00:54:44,925 --> 00:54:47,227 IT WAS UNBELIEVABLE THE AMOUNT 1772 00:54:47,227 --> 00:54:48,461 OF ENTHUSIASM THAT WAS 1773 00:54:48,461 --> 00:54:50,063 GENERATED. 1774 00:54:50,063 --> 00:54:52,732 EVERYONE WAS UP IN ARMS ABOUT 1775 00:54:52,732 --> 00:54:54,901 RATINGS, AND MILLIONS OF PEOPLE 1776 00:54:54,901 --> 00:54:56,002 WATCHING WRESTLING. 1777 00:54:56,002 --> 00:54:57,337 AND IT'S THE BIGGEST THING, 1778 00:54:57,337 --> 00:54:59,706 SHOWS GO FROM ONE HOUR TO TWO 1779 00:54:59,706 --> 00:55:01,975 HOURS AND IT JUST NEVER STOPPED. 1780 00:55:01,975 --> 00:55:04,811 IT KEPT GROWING AND KEPT GROWING 1781 00:55:04,811 --> 00:55:08,181 FOR THE 1,000TH TIME, WE 1782 00:55:08,181 --> 00:55:11,651 WELCOME YOU TO MONDAY NIGHT RAW. 1783 00:55:11,651 --> 00:55:13,220 IT BROADENED THE HORIZONS OF 1784 00:55:13,220 --> 00:55:15,522 WHO THEY WERE AS AN 1785 00:55:15,522 --> 00:55:16,423 ENTERTAINMENT COMPANY. 1786 00:55:16,423 --> 00:55:17,557 SOMETHING THAT PEOPLE CAN RELATE 1787 00:55:17,624 --> 00:55:18,491 TO, AND I THINK THAT'S VERY, 1788 00:55:18,491 --> 00:55:19,492 VERY IMPORTANT NO MATTER WHAT 1789 00:55:19,492 --> 00:55:20,760 YOU DO IN BUSINESS AS WELL AS IN 1790 00:55:20,760 --> 00:55:28,668 TELEVISION... 1791 00:55:28,668 --> 00:55:30,370 WHERE ALL THE ELEMENTS OF SHOW 1792 00:55:30,370 --> 00:55:31,738 BUSINESS COMBINE. 1793 00:55:31,738 --> 00:55:34,808 WE ARE A VARIETY SHOW. 1794 00:55:34,808 --> 00:55:36,409 IT'S ENTERTAINING AND IT'S 1795 00:55:36,409 --> 00:55:37,877 ATHLETICISM THROWN IN THERE 1796 00:55:37,877 --> 00:55:39,613 TOGETHER ON A LIVE SHOW. 1797 00:55:39,613 --> 00:55:41,514 AND WE COMBINE THE TWO AND WE 1798 00:55:41,514 --> 00:55:42,682 CAN COMPETE WITH ANY SHOW OUT 1799 00:55:42,682 --> 00:55:44,651 THERE ON TELEVISION. 1800 00:55:44,651 --> 00:55:47,587 YOU HAVE SET A BRAND-NEW 1801 00:55:47,587 --> 00:55:48,888 ATTENDANCE RECORD. 1802 00:55:48,888 --> 00:55:50,190 IT'S BECOMING THIS GLOBAL 1803 00:55:50,190 --> 00:55:51,791 PHENOMENON, MORE AND MORE EVERY 1804 00:55:51,791 --> 00:55:52,959 YEAR. 1805 00:55:52,959 --> 00:55:55,095 SPORTS ENTERTAINMENT IS JUST 1806 00:55:55,095 --> 00:56:00,967 CONSTANTLY EXPANDING. 108733

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