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These are the user uploaded subtitles that are being translated: 1 00:00:03,780 --> 00:00:06,616 [MUSIC] 2 00:00:06,616 --> 00:00:08,818 THROUGHOUT THE 1990S, MONDAY 3 00:00:08,818 --> 00:00:10,453 NIGHT SERVED AS A PRIMETIME 4 00:00:10,453 --> 00:00:13,356 BATTLEFIELD THAT TRANSFORMED 5 00:00:13,356 --> 00:00:14,658 PROFESSIONAL WRESTLING INTO 6 00:00:14,658 --> 00:00:16,960 SPORTS ENTERTAINMENT. 7 00:00:16,960 --> 00:00:19,429 TED TURNER'S WCW TOOK ON VINCE 8 00:00:19,429 --> 00:00:21,698 MCMAHON'S WWE FOR RATING 9 00:00:21,698 --> 00:00:23,633 SUPREMACY AT THE RISK OF 10 00:00:23,633 --> 00:00:25,902 EXTINCTION AS INNOVATION AND 11 00:00:25,902 --> 00:00:27,971 EVOLUTION PAVED THE WAY FOR A 12 00:00:27,971 --> 00:00:30,607 KING TO BE CROWNED. 13 00:00:30,607 --> 00:00:33,310 WE ARE THE CHAMPIONS. 14 00:00:33,310 --> 00:00:36,346 WE ARE THE CHAMPIONS. 15 00:00:36,346 --> 00:00:37,714 ON THE LOOSING END OF THEIR 16 00:00:37,714 --> 00:00:40,283 FIGHT FOR SURVIVAL, WWE WOULD 17 00:00:40,283 --> 00:00:42,385 FORGE AHEAD WITH AN EDGY NEW 18 00:00:42,385 --> 00:00:43,553 IDENTITY. 19 00:00:43,553 --> 00:00:45,689 AS THE TIMES HAVE CHANGED, SO 20 00:00:45,689 --> 00:00:46,790 HAVE WE. 21 00:00:46,790 --> 00:00:48,625 AS MONDAY NIGHT RAW BECAME 22 00:00:48,625 --> 00:00:49,893 MUST SEE TV... 23 00:00:49,893 --> 00:00:51,895 SUCK IT. 24 00:00:51,895 --> 00:00:53,596 ...A NEW ERA WOULD LAUNCH 25 00:00:53,596 --> 00:00:56,032 CAREERS AND BREAK TRADITIONAL 26 00:00:56,032 --> 00:00:58,034 BOUNDARIES. 27 00:00:58,034 --> 00:00:59,202 OH. 28 00:00:59,202 --> 00:01:00,570 REVOLUTIONIZING SPORTS 29 00:01:00,570 --> 00:01:02,973 ENTERTAINMENT, IT WAS AN ERA 30 00:01:02,973 --> 00:01:04,507 THAT COULD BE SUMMED UP IN ONE 31 00:01:04,507 --> 00:01:08,478 WORD, ATTITUDE. 32 00:01:08,478 --> 00:01:12,415 THIS IS THE MONDAY NIGHT WAR. 33 00:01:12,415 --> 00:01:14,718 [MUSIC] 34 00:01:14,718 --> 00:01:17,287 HULK HOGAN HAS BETRAYED WCW. 35 00:01:17,287 --> 00:01:18,488 WHAT IN THE--WHAT IS HE DOING 36 00:01:18,488 --> 00:01:19,522 HERE? 37 00:01:19,522 --> 00:01:21,624 WELCOME TO MONDAY NIGHT RAW. 38 00:01:21,624 --> 00:01:22,826 MONDAY NITRO. 39 00:01:22,826 --> 00:01:24,394 [CROWD CHEERING] 40 00:01:24,394 --> 00:01:25,362 GOSH, WHAT IS--HE HAS BROKEN 41 00:01:25,362 --> 00:01:26,229 IN HALF. 42 00:01:26,229 --> 00:01:27,897 AUSTIN 3:16 SAYS I JUST 43 00:01:27,897 --> 00:01:30,266 WHIPPED YOUR -- . 44 00:01:30,266 --> 00:01:31,868 BRET SCREW BRET. 45 00:01:31,868 --> 00:01:34,204 THE NEW WORLD ORDER, BROTHER. 46 00:01:34,204 --> 00:01:37,440 LET'S GET THESE SUCKERS. 47 00:01:37,440 --> 00:01:39,275 [MUSIC] 48 00:01:39,275 --> 00:01:40,744 WE ARE AT WAR. 49 00:01:40,744 --> 00:01:50,487 [MUSIC] 50 00:01:50,487 --> 00:01:53,723 IT IS TIME FOR WCW MONDAY 51 00:01:53,723 --> 00:01:55,792 NITRO. 52 00:01:55,792 --> 00:01:58,428 IN 1996, TED TURNER'S WORLD 53 00:01:58,428 --> 00:02:00,030 CHAMPIONSHIP WRESTLING WAS 54 00:02:00,030 --> 00:02:02,132 RIDING HIGH AS THE PREMIERE 55 00:02:02,132 --> 00:02:03,466 PROMOTION IN SPORTS 56 00:02:03,466 --> 00:02:04,901 ENTERTAINMENT. 57 00:02:04,901 --> 00:02:06,736 THE NUMBER ONE PROGRAM IN THE 58 00:02:06,736 --> 00:02:09,105 WORLD, IT'S NITRO WITH WORLD 59 00:02:09,105 --> 00:02:12,542 CHAMPIONSHIP WRESTLING. 60 00:02:12,542 --> 00:02:14,411 THE COMPANY'S LIVE FLAGSHIP 61 00:02:14,411 --> 00:02:18,348 SHOW, MONDAY NITRO WAS LAUNCHED 62 00:02:18,348 --> 00:02:20,016 IN DIRECT COMPETITION WITH VINCE 63 00:02:20,016 --> 00:02:22,485 MCMAHON'S PRIMETIME PROGRAM 64 00:02:22,485 --> 00:02:24,020 MONDAY NIGHT RAW. 65 00:02:24,020 --> 00:02:26,456 WELCOME, EVERYONE, TO MONDAY 66 00:02:26,456 --> 00:02:30,994 NIGHT RAW. 67 00:02:30,994 --> 00:02:33,496 WCW HAD DETHRONED THE 68 00:02:33,496 --> 00:02:36,199 LONG-TIME INDUSTRY LEADER AND 69 00:02:36,199 --> 00:02:37,934 WAS IN THE MIDST OF A DOMINANT 70 00:02:37,934 --> 00:02:39,903 84 WEEK WINNING STREAK IN THE 71 00:02:39,903 --> 00:02:42,872 CABLE TELEVISION RATINGS. 72 00:02:42,872 --> 00:02:45,608 RIGHT NOW, WCW IS HOTTER THAN 73 00:02:45,608 --> 00:02:46,643 EVER. 74 00:02:46,643 --> 00:02:48,745 WHERE WERE IN A MASSIVE WAR. 75 00:02:48,745 --> 00:02:50,280 WHEN I SAY WAR, IT WASN'T LIKE, 76 00:02:50,280 --> 00:02:51,848 YOU KNOW, WELL, IF IT DOESN'T 77 00:02:51,848 --> 00:02:52,816 WORK OUT, WE MOVE ON OR 78 00:02:52,816 --> 00:02:53,650 SOMETHING. 79 00:02:53,650 --> 00:02:54,484 IF IT DIDN'T WORK OUT, WE'RE 80 00:02:54,484 --> 00:02:55,485 PROBABLY GOING OUT OF BUSINESS. 81 00:02:55,485 --> 00:02:56,553 IT'S OVER. 82 00:02:56,553 --> 00:02:57,754 WHEN I WAS IN WCW, THE MAIN 83 00:02:57,754 --> 00:02:59,823 THING WAS BEATING WWE AT ALL 84 00:02:59,823 --> 00:03:01,424 COSTS. 85 00:03:01,424 --> 00:03:03,726 THIS IS WCW WHERE THE BIG 86 00:03:03,726 --> 00:03:05,662 BOYS PLAY. 87 00:03:05,662 --> 00:03:06,930 WE HAD A LIMITLESS BUDGET, 88 00:03:06,930 --> 00:03:09,999 THE RATINGS WERE EVERYTHING. 89 00:03:09,999 --> 00:03:11,701 BACKED BY TED TURNER'S BANK 90 00:03:11,701 --> 00:03:14,637 ACCOUNT, WCW HAD GAINED 91 00:03:14,637 --> 00:03:16,573 LEGITIMACY BY ACQUIRING SOME OF 92 00:03:16,573 --> 00:03:18,408 THE BIGGEST NAMES IN THE 93 00:03:18,408 --> 00:03:19,309 INDUSTRY. 94 00:03:19,309 --> 00:03:21,578 MANY OF THEM, FORMER WWE 95 00:03:21,578 --> 00:03:22,445 SUPERSTARS. 96 00:03:22,445 --> 00:03:23,546 THE MEASURING STICK JUST 97 00:03:23,546 --> 00:03:25,315 CHANGE AROUND HERE, BUDDY, 98 00:03:25,315 --> 00:03:27,050 YOU'RE LOOKING AT IT. 99 00:03:27,050 --> 00:03:29,352 [CROWD CHEERING] 100 00:03:29,352 --> 00:03:30,320 THE SIGNING OF THESE 101 00:03:30,320 --> 00:03:32,021 MARKETABLE SUPERSTARS INCREASED 102 00:03:32,021 --> 00:03:35,492 WCW'S VIEWERSHIP AND FORCED 103 00:03:35,492 --> 00:03:37,260 VINCE MCMAHON BACK TO THE 104 00:03:37,260 --> 00:03:39,229 DRAWING BOARD TO REBUILD HIS 105 00:03:39,229 --> 00:03:40,430 ROSTER. 106 00:03:40,430 --> 00:03:41,931 IN 1996 WHEN THEY WERE 107 00:03:41,931 --> 00:03:43,500 GETTING THEIR BUTTS KICKED IN 108 00:03:43,500 --> 00:03:44,567 THE RATINGS, HE STARTED 109 00:03:44,567 --> 00:03:46,236 INVESTING IN THE FUTURE. 110 00:03:46,236 --> 00:03:47,470 ROCKY MAIVIA. 111 00:03:47,470 --> 00:03:48,872 NOW, THERE'S GOT TO BE THE 112 00:03:48,872 --> 00:03:50,006 MAN RIGHT THERE, THAT BLUE 113 00:03:50,006 --> 00:03:51,541 CHIPPER RIGHT THERE. 114 00:03:51,541 --> 00:03:52,475 GUYS WHO IN A YEAR, IN TWO 115 00:03:52,475 --> 00:03:53,443 YEARS, PEOPLE ARE GOING TO BUY 116 00:03:53,443 --> 00:03:54,677 THESE PEOPLE AS MAIN EVENTERS. 117 00:03:54,677 --> 00:03:57,480 I'M GOING TO PROVE HOW GOOD 118 00:03:57,480 --> 00:03:59,049 THE RINGMASTER IS. 119 00:03:59,049 --> 00:04:01,584 ALTHOUGH A TALENTED ROSTER 120 00:04:01,584 --> 00:04:03,219 HAD BEEN ASSEMBLED, THE 121 00:04:03,219 --> 00:04:04,687 CHARACTERS OF THESE PERFORMERS 122 00:04:04,687 --> 00:04:07,257 FAILED TO RESONATE WITH THE 123 00:04:07,257 --> 00:04:09,659 OLDER PRIMETIME DEMOGRAPHIC. 124 00:04:09,659 --> 00:04:11,794 AND RAW'S RATINGS CONTINUE TO 125 00:04:11,794 --> 00:04:12,695 SUFFER. 126 00:04:12,695 --> 00:04:13,997 SOME OF THE THINGS THAT HAD 127 00:04:13,997 --> 00:04:15,165 WORKED BEFORE AS FAR AS 128 00:04:15,165 --> 00:04:16,866 OUTRAGEOUS CHARACTERS WAS NOT 129 00:04:16,866 --> 00:04:18,101 GOING TO WORK IN THAT CURRENT 130 00:04:18,101 --> 00:04:19,702 ENVIRONMENT. 131 00:04:19,702 --> 00:04:20,937 THE GOON. 132 00:04:20,937 --> 00:04:23,940 [MUSIC] 133 00:04:23,940 --> 00:04:25,408 IT HAD WORKED FOR YEARS. 134 00:04:25,408 --> 00:04:26,776 IT WAS A FORMULA THAT DIDN'T 135 00:04:26,776 --> 00:04:29,612 NEED TO BE TINKERED WITH UNTIL 136 00:04:29,612 --> 00:04:31,514 THE COMPETITION CAME. 137 00:04:31,514 --> 00:04:32,315 [MUSIC] 138 00:04:32,315 --> 00:04:33,216 OH, LOOK AT THAT. 139 00:04:33,216 --> 00:04:36,319 YES. 140 00:04:36,319 --> 00:04:38,021 WWE AT THE TIME WAS NUMBER 141 00:04:38,021 --> 00:04:40,590 ONE IN FAMILY ENTERTAINMENT. 142 00:04:40,590 --> 00:04:42,158 I LITERALLY DID EVERYTHING THAT 143 00:04:42,158 --> 00:04:44,594 I COULD DO TO BE DIFFERENT. 144 00:04:44,594 --> 00:04:45,929 JUST LIKE HE'S DONE WITH HIS 145 00:04:45,929 --> 00:04:48,198 OWN GARBAGE CAN. 146 00:04:48,198 --> 00:04:49,499 THEIR CHARACTERS ARE VERY 147 00:04:49,499 --> 00:04:51,401 ANIMATED AND VERY CARTOONISH. 148 00:04:51,401 --> 00:04:52,702 IT'S ONE THING TO JUMP ME 149 00:04:52,702 --> 00:04:54,237 FROM BEHIND, BUT IT'S ANOTHER 150 00:04:54,237 --> 00:04:55,672 THING TO HIT ME WITH MY OWN 151 00:04:55,672 --> 00:04:56,706 TRASHCAN. 152 00:04:56,706 --> 00:04:57,540 I'M GOING TO MAKE MINE VERY 153 00:04:57,540 --> 00:04:58,508 REAL. 154 00:04:58,508 --> 00:05:02,212 HERE'S THE NWO. 155 00:05:02,212 --> 00:05:06,549 READY OR NOT, HERE WE COME. 156 00:05:06,549 --> 00:05:08,351 AS WWE'S FOUNDATION WAS IN 157 00:05:08,351 --> 00:05:10,687 FLUX, RAW WAS LOOSING GROUND IN 158 00:05:10,687 --> 00:05:12,889 THE RATINGS, THANKS TO THE 159 00:05:12,889 --> 00:05:15,425 DOMINANCE OF WCW. 160 00:05:15,425 --> 00:05:18,094 HEAVY DAMAGE HERE. 161 00:05:18,094 --> 00:05:19,662 NITRO'S EXECUTIVE PRODUCER, 162 00:05:19,662 --> 00:05:21,698 ERIC BISCHOFF, WAS INCORPORATING 163 00:05:21,698 --> 00:05:23,700 MORE EDGY TRUE TO LIFE 164 00:05:23,700 --> 00:05:25,468 PROGRAMMING LED BY THE 165 00:05:25,468 --> 00:05:28,438 REBELLIOUS NEW WORLD ORDER. 166 00:05:28,438 --> 00:05:31,007 ALL OF A SUDDEN, BROTHER, THE 167 00:05:31,007 --> 00:05:32,742 NEW WORLD ORDER IS REALLY 168 00:05:32,742 --> 00:05:35,945 IMPORTANT AROUND HERE. 169 00:05:35,945 --> 00:05:38,448 THE NWO WERE STIRRING THINGS 170 00:05:38,448 --> 00:05:39,382 UP. 171 00:05:39,382 --> 00:05:40,650 WE'RE GETTING A LOT OF 172 00:05:40,650 --> 00:05:41,484 ATTENTION. 173 00:05:41,484 --> 00:05:42,986 WE'RE DOING WHATEVER WE WANT AND 174 00:05:42,986 --> 00:05:44,187 I THINK PEOPLE IDENTIFIED WITH 175 00:05:44,187 --> 00:05:45,888 IT. 176 00:05:45,888 --> 00:05:47,390 AND NOW WE SEE THE NEW WORLD 177 00:05:47,390 --> 00:05:50,827 ORDER TAKING COMMAND. 178 00:05:50,827 --> 00:05:52,161 WE HAVE GOT CHAOS GOING ON 179 00:05:52,161 --> 00:05:53,396 HERE. 180 00:05:53,396 --> 00:05:54,430 THEY TURNED SPORTS 181 00:05:54,430 --> 00:05:55,999 ENTERTAINMENT WORLD ON ITS EAR. 182 00:05:55,999 --> 00:05:57,200 THEY HAD PEOPLE WATCHING EVERY 183 00:05:57,200 --> 00:05:58,668 WEEK WHO WANT TO KNOW WHAT THESE 184 00:05:58,668 --> 00:06:00,236 GUYS ARE GOING TO DO NEXT. 185 00:06:00,236 --> 00:06:02,572 WE ARE GOING TO BUILD A 186 00:06:02,572 --> 00:06:03,706 DYNASTY. 187 00:06:03,706 --> 00:06:06,276 YOU'RE EITHER WITH US OR YOU'RE 188 00:06:06,276 --> 00:06:07,844 AGAINST US. 189 00:06:07,844 --> 00:06:09,245 I KNEW THE COMPANY WAS DEAD 190 00:06:09,245 --> 00:06:11,247 IN THE WATER, BECAUSE THE 191 00:06:11,247 --> 00:06:12,849 PRODUCTS WERE IN TWO DIFFERENT 192 00:06:12,849 --> 00:06:13,783 WORLDS. 193 00:06:13,783 --> 00:06:14,951 I MEAN, ONE WAS HIP, ONE WAS 194 00:06:14,951 --> 00:06:17,353 COOL, ONE WAS CUTTING EDGE. 195 00:06:17,353 --> 00:06:19,422 IS THERE ANY QUESTION NOW 196 00:06:19,422 --> 00:06:21,591 WHAT IS THE MOST POWERFUL 197 00:06:21,591 --> 00:06:23,126 ORGANIZATION IN PROFESSIONAL 198 00:06:23,126 --> 00:06:24,294 WRESTLING? 199 00:06:24,294 --> 00:06:25,595 THE OTHER PRODUCT JUST WASN'T 200 00:06:25,595 --> 00:06:26,696 GETTING IT. 201 00:06:26,696 --> 00:06:28,598 THE SULTAN. 202 00:06:28,598 --> 00:06:30,400 [CROWD CHEERING] 203 00:06:30,400 --> 00:06:31,200 [MUSIC] 204 00:06:31,200 --> 00:06:32,135 FOR A LONG TIME, WE FELT THAT 205 00:06:32,135 --> 00:06:33,503 WE HAD BETTER SHOWS, BUT 206 00:06:33,503 --> 00:06:35,538 NONETHELESS, OLD HABITS ARE HARD 207 00:06:35,538 --> 00:06:37,473 TO BREAK AND TRENDS ARE HARD TO 208 00:06:37,473 --> 00:06:38,341 BREAK. 209 00:06:38,341 --> 00:06:40,076 AND PEOPLE HAD CHANGED THEIR 210 00:06:40,076 --> 00:06:43,846 VIEWING HABIT TO GO WITH WCW. 211 00:06:43,846 --> 00:06:44,981 YOU KNOW, MAKE NO MISTAKE ABOUT 212 00:06:44,981 --> 00:06:46,582 IT, THEY WERE WINNING AND THEY 213 00:06:46,582 --> 00:06:48,785 WERE WINNING BY A BIG MARGIN. 214 00:06:48,785 --> 00:06:50,086 PROFESSIONAL WRESTLING'S 215 00:06:50,086 --> 00:06:54,524 NUMBER ONE PROGRAM, WE ARE WCW 216 00:06:54,524 --> 00:06:57,894 MONDAY NITRO. 217 00:06:57,894 --> 00:06:59,262 YOU DON'T KNOW WHAT IT FEELS 218 00:06:59,262 --> 00:07:02,098 LIKE TO GET YOUR -- KICKED. 219 00:07:02,098 --> 00:07:05,168 THIRTY WEEKS IN A ROW, IT HURT 220 00:07:05,168 --> 00:07:08,304 MENTALLY, IT HURT PHYSICALLY, IT 221 00:07:08,304 --> 00:07:11,006 HURTS YOUR EGO. 222 00:07:11,006 --> 00:07:11,374 VINCE WAS HURT IN THOSE WAYS 223 00:07:11,374 --> 00:07:13,209 TOO, BUT HE'S ALSO GETTING HIS 224 00:07:13,209 --> 00:07:15,745 -- KICKED IN A POCKET BOOK. 225 00:07:15,745 --> 00:07:17,814 ON THE BRINK OF EXTINCTION, 226 00:07:17,814 --> 00:07:19,882 WWE WAS SEVERELY LACKING THE 227 00:07:19,882 --> 00:07:23,018 CONTEMPORARY PROGRAMMING THAT 228 00:07:23,018 --> 00:07:23,986 HAD BECOME ALL THE RAGE IN WORLD 229 00:07:23,986 --> 00:07:25,788 CHAMPIONSHIP WRESTLING. 230 00:07:25,788 --> 00:07:28,257 IT WAS THE ELEVENTH HOUR AND 231 00:07:28,257 --> 00:07:29,525 VINCE WAS GOING TO LOSE THE 232 00:07:29,525 --> 00:07:31,127 MONDAY NIGHT WAR. 233 00:07:31,127 --> 00:07:32,562 THERE WAS NO DOUBT IN ANY OF OUR 234 00:07:32,562 --> 00:07:34,897 MINDS, VINCE WAS LOSING, HE'S 235 00:07:34,897 --> 00:07:37,700 GETTING HIS -- KICKED. 236 00:07:37,700 --> 00:07:38,835 I WASN'T TOO SURE WHETHER OR 237 00:07:38,835 --> 00:07:40,703 NOT WE WERE GOING TO SURVIVE. 238 00:07:40,703 --> 00:07:41,838 I THINK IT'S IMPORTANT IN LIFE 239 00:07:41,838 --> 00:07:43,439 AS WELL AND IN BUSINESS TO 240 00:07:43,439 --> 00:07:44,607 REALIZE YOU'RE GOING TO GET 241 00:07:44,607 --> 00:07:46,476 KNOCKED ON YOUR BUTT, YOU KNOW, 242 00:07:46,476 --> 00:07:48,344 AND WHAT HAPPENS WHEN YOU DO? 243 00:07:48,344 --> 00:07:51,314 [CROWD CHEERING] 244 00:07:51,314 --> 00:07:52,582 I THINK SOMETIMES THAT IS 245 00:07:52,582 --> 00:07:54,384 WHEN YOU BRING OUT THE BEST IN 246 00:07:54,384 --> 00:07:55,985 PEOPLE. 247 00:07:55,985 --> 00:07:57,820 WITH HIS BACK AGAINST THE 248 00:07:57,820 --> 00:07:59,188 WALL AND HIS COMPANY'S FUTURE IN 249 00:07:59,188 --> 00:08:01,557 JEOPARDY, VINCE MCMAHON WOULD 250 00:08:01,557 --> 00:08:04,293 MAKE A RISKY ADJUSTMENT TO THE 251 00:08:04,293 --> 00:08:06,929 WWE BRAND. 252 00:08:06,929 --> 00:08:08,164 HOW CAN WE MAKE OUR PRODUCT 253 00:08:08,164 --> 00:08:09,499 BETTER? 254 00:08:09,499 --> 00:08:10,533 YOU KNOW, THE OLD BITTER 255 00:08:10,533 --> 00:08:15,338 MOUSETRAP STUFF, IT'S RISK AND 256 00:08:15,338 --> 00:08:16,406 IT JUST SEEMED LIKE IT WAS THE 257 00:08:16,406 --> 00:08:18,107 RIGHT THING TO DO AT THE TIME. 258 00:08:18,107 --> 00:08:19,642 I WAS CONVINCED THAT WWE 259 00:08:19,642 --> 00:08:21,144 WOULD NEVER BE ABLE TO COME 260 00:08:21,144 --> 00:08:22,645 BACK, THAT THEY'D NEVER BE ABLE 261 00:08:22,645 --> 00:08:24,480 TO FIGURE OUT HOW TO COMPETE 262 00:08:24,480 --> 00:08:25,515 WITH US. 263 00:08:25,515 --> 00:08:26,983 AND I GOT A PHONE CALL FROM A 264 00:08:26,983 --> 00:08:28,718 FRIEND OF MINE SAYING, "ERIC, 265 00:08:28,718 --> 00:08:30,086 BASICALLY THEY'RE GOING TO BE 266 00:08:30,086 --> 00:08:31,487 LIKE HOWARD STERN AND JERRY 267 00:08:31,487 --> 00:08:32,588 SPRINGER AND THEY'RE GOING TO GO 268 00:08:32,588 --> 00:08:33,956 OVER THE TOP AND, YOU KNOW, 269 00:08:33,956 --> 00:08:34,857 THEY'RE GOING TO GET REALLY 270 00:08:34,857 --> 00:08:35,825 AGGRESSIVE." 271 00:08:35,825 --> 00:08:37,493 AND IN MY INFINITE 272 00:08:37,493 --> 00:08:40,096 IGNORANCE/ARROGANCE, I REMEMBER 273 00:08:40,096 --> 00:08:42,565 THINKING TO MYSELF, "GOOD LUCK, 274 00:08:42,565 --> 00:08:44,167 THAT WILL NEVER WORK." 275 00:08:44,167 --> 00:08:45,268 HUNG UP THE PHONE, DIDN'T THINK 276 00:08:45,268 --> 00:08:46,436 ABOUT IT AGAIN. 277 00:08:46,436 --> 00:08:49,037 AUSTIN 3:16 SAYS, "I JUST 278 00:08:49,037 --> 00:08:49,939 WHIPPED YOUR -- ." 279 00:08:49,939 --> 00:08:51,674 [CROWD CHEERING] 280 00:08:51,674 --> 00:08:53,242 WHILE ERIC BISCHOFF 281 00:08:53,242 --> 00:08:55,344 DISCREDITED WWE'S ABILITY TO LET 282 00:08:55,344 --> 00:08:58,781 GO OF THEIR PG PAST, VINCE 283 00:08:58,781 --> 00:09:01,117 MCMAHON WAS BUILDING AN ANSWER 284 00:09:01,117 --> 00:09:03,586 TO WCW'S SUPREMACY. 285 00:09:03,586 --> 00:09:04,854 LET ME TELL YOU ABOUT A... 286 00:09:04,854 --> 00:09:07,190 [CROWD CHEERING] 287 00:09:07,190 --> 00:09:09,559 NO LONGER THE RINGMASTER, 288 00:09:09,559 --> 00:09:11,160 STONE COLD STEVE AUSTIN GAVE 289 00:09:11,160 --> 00:09:13,396 MONDAY NIGHT RAW A MORE TRUE TO 290 00:09:13,396 --> 00:09:15,264 LIFE CHARACTER THAT USHERED IN 291 00:09:15,264 --> 00:09:19,068 MORE CONTEMPORARY CONTENT. 292 00:09:19,068 --> 00:09:20,269 COME ON, WE NEED SOME HELP. 293 00:09:20,269 --> 00:09:21,637 STEVE CAME ALONG AT A RIGHT 294 00:09:21,637 --> 00:09:23,773 CHARACTER AT THE RIGHT TIME. 295 00:09:23,773 --> 00:09:25,208 THE STONE COLD STEVE AUSTINS, 296 00:09:25,208 --> 00:09:26,909 PEOPLE LIKE THAT, IT'S ALL ABOUT 297 00:09:26,909 --> 00:09:28,277 GIVING THE RIGHT ENVIRONMENT FOR 298 00:09:28,277 --> 00:09:29,779 THOSE TALENTS TO GROW. 299 00:09:29,779 --> 00:09:32,013 FOSTER AND NURTURE THEM AS MUCH 300 00:09:32,013 --> 00:09:32,615 AS YOU POSSIBLY CAN, PRODUCE AND 301 00:09:32,615 --> 00:09:33,816 DIRECT THEM AS MUCH AS YOU 302 00:09:33,816 --> 00:09:35,351 POSSIBLY CAN AND THAT'S WHAT WE 303 00:09:35,351 --> 00:09:36,652 DID. 304 00:09:36,652 --> 00:09:39,055 OH, NO, LOOK AT THIS. 305 00:09:39,055 --> 00:09:40,790 THERE GOES STEVE AUSTIN STICKING 306 00:09:40,790 --> 00:09:42,258 IT BEHIND BRIAN PILLMAN. 307 00:09:42,258 --> 00:09:46,329 OH. 308 00:09:46,329 --> 00:09:47,430 USING STEVE AUSTIN'S BRASH 309 00:09:47,430 --> 00:09:50,533 PERSONA, MONDAY NIGHT RAW IS 310 00:09:50,533 --> 00:09:52,768 READY TO TAKE ITS FIRST BIG LEAP 311 00:09:52,768 --> 00:09:54,737 INTO THE UNCHARTED WATERS OF 312 00:09:54,737 --> 00:09:59,442 REALITY-BASED STORYLINES. 313 00:09:59,442 --> 00:10:00,843 YOU SUCK, PILLMAN, YOU'VE 314 00:10:00,843 --> 00:10:03,846 ALWAYS HAD AND YOU ALWAYS WILL. 315 00:10:03,846 --> 00:10:05,281 COMING TO YOU LIVE OUTSIDE 316 00:10:05,281 --> 00:10:06,816 THE HOME OF BRIAN PILLMAN, I'M 317 00:10:06,816 --> 00:10:08,284 KEVIN KELLY, WHERE IN JUST A FEW 318 00:10:08,284 --> 00:10:09,585 MOMENTS, I'LL BE CONDUCTING A 319 00:10:09,585 --> 00:10:12,688 VERY SPECIAL LIVE INTERVIEW. 320 00:10:12,688 --> 00:10:14,490 BUT NO ONE COULD FORESEE JUST 321 00:10:14,490 --> 00:10:17,159 HOW REAL WWE STORYLINES WOULD 322 00:10:17,159 --> 00:10:20,062 BECOME. 323 00:10:20,062 --> 00:10:21,430 THERE'S A FINE LINE BETWEEN 324 00:10:21,430 --> 00:10:23,966 BUSINESS AND PRIVATE LIVES. 325 00:10:23,966 --> 00:10:25,334 AUSTIN, YOU'VE CROSSED THAT 326 00:10:25,334 --> 00:10:27,436 LINE, YOU'VE MADE THIS PERSONAL. 327 00:10:27,436 --> 00:10:28,704 AND NOW I'LL BREAK A WHOLE 328 00:10:28,704 --> 00:10:32,141 DIFFERENT SET OF RULES, SON. 329 00:10:32,141 --> 00:10:33,276 STONE COLD STEVE AUSTIN AND 330 00:10:33,276 --> 00:10:34,544 BRIAN PILLMAN USED TO BE BEST 331 00:10:34,544 --> 00:10:35,745 FRIENDS, TAG TEAM PARTNERS, THEY 332 00:10:35,745 --> 00:10:37,113 BOTH COME INTO THE WWE AND THEY 333 00:10:37,113 --> 00:10:38,714 START BUTTING HEADS. 334 00:10:38,714 --> 00:10:39,782 THE NEXT THING YOU KNOW, A FULL 335 00:10:39,782 --> 00:10:41,017 BLOWN RIVALRY. 336 00:10:41,017 --> 00:10:42,852 [CROWD CHEERING] 337 00:10:42,852 --> 00:10:44,320 AUSTIN MAY HAVE RE-BROKEN 338 00:10:44,320 --> 00:10:46,222 PILLMAN'S ANKLE HERE. 339 00:10:46,222 --> 00:10:48,157 BRIAN PILLMAN'S ATHLETIC CAREER 340 00:10:48,157 --> 00:10:50,993 MAY HAVE JUST ENDED AT THE HANDS 341 00:10:50,993 --> 00:10:53,396 OF STONE COLD STEVE AUSTIN. 342 00:10:53,396 --> 00:10:55,031 NEXT WEEK, IF ANYBODY IS 343 00:10:55,031 --> 00:10:56,699 GOING TO BRIAN'S HOUSE, YOU CAN 344 00:10:56,699 --> 00:10:58,200 BET I'LL BE THERE AND THAT'S THE 345 00:10:58,200 --> 00:10:59,001 BOTTOM LINE. 346 00:10:59,001 --> 00:11:00,136 DON'T YOU--DON'T YOU THINK 347 00:11:00,136 --> 00:11:01,170 YOU'VE DONE ENOUGH TO BRIAN 348 00:11:01,170 --> 00:11:01,938 PILLMAN? 349 00:11:01,938 --> 00:11:02,772 WHAT DO YOU MEAN I'VE DONE 350 00:11:02,772 --> 00:11:03,673 ENOUGH? 351 00:11:03,673 --> 00:11:05,074 STONE COLD SAYS HE'S GOING TO 352 00:11:05,074 --> 00:11:06,509 GO TO BRIAN PILLMAN'S HOUSE TO 353 00:11:06,509 --> 00:11:07,643 FINISH THE JOB THAT HE STARTED 354 00:11:07,643 --> 00:11:08,978 ON HIS ANKLE. 355 00:11:08,978 --> 00:11:10,479 BRIAN PILLMAN SAYS, "THAT'S COOL 356 00:11:10,479 --> 00:11:12,381 BECAUSE WHEN YOU SHOW UP ON MY 357 00:11:12,381 --> 00:11:14,216 PROPERTY, I'VE GOT AN ANSWER FOR 358 00:11:14,216 --> 00:11:15,851 AUSTIN 3:16." 359 00:11:15,851 --> 00:11:18,654 STEVE IS A DEAD MAN WALKING, 360 00:11:18,654 --> 00:11:20,356 PILLMAN NINE MILLIMETER, YOU 361 00:11:20,356 --> 00:11:23,059 KNOW, LIKE, "WHOA." 362 00:11:23,059 --> 00:11:24,193 PILLMAN'S GOT THIS PISTOL 363 00:11:24,193 --> 00:11:25,595 OUT, THIS IS RIDICULOUS. 364 00:11:25,595 --> 00:11:27,396 I DIDN'T QUITE KNOW LIKE WHAT 365 00:11:27,396 --> 00:11:28,331 WAS GOING ON. 366 00:11:28,331 --> 00:11:29,398 IT'S LIKE, "YEAH, THIS IS A 367 00:11:29,398 --> 00:11:31,200 SHOW, RIGHT?" 368 00:11:31,200 --> 00:11:32,201 LADIES AND GENTLEMEN, WE ARE 369 00:11:32,201 --> 00:11:33,302 BACK WITH MORE RAW AND WE ARE 370 00:11:33,302 --> 00:11:34,170 LIVE. 371 00:11:34,170 --> 00:11:35,738 AUSTIN IS OUTSIDE OF BRIAN 372 00:11:35,738 --> 00:11:38,975 PILLMAN'S HOME. 373 00:11:38,975 --> 00:11:40,743 STEVE AUSTIN SHOWS UP, BEATS 374 00:11:40,743 --> 00:11:42,612 UP BRIAN PILLMAN'S FRIENDS, 375 00:11:42,612 --> 00:11:43,946 THROWS ONE OF THEM IN A KIDDY 376 00:11:43,946 --> 00:11:47,984 POOL. 377 00:11:47,984 --> 00:11:48,784 I KNOW YOU'RE IN THERE, 378 00:11:48,784 --> 00:11:49,986 BRIAN. 379 00:11:49,986 --> 00:11:50,786 THE NEXT THING YOU KNOW, 380 00:11:50,786 --> 00:11:51,721 STEVE AUSTIN BREAKS INTO HIS 381 00:11:51,721 --> 00:11:53,122 HOUSE. 382 00:11:53,122 --> 00:11:54,523 IT'S FULL BLOWN CHAOS. 383 00:11:54,523 --> 00:11:56,592 THE LAST YOU SEE IS A CRAZY WILD 384 00:11:56,592 --> 00:11:58,327 EYED, CRAZY HAIRED BRIAN PILLMAN 385 00:11:58,327 --> 00:12:03,799 BRANDISHING A GUN. 386 00:12:03,799 --> 00:12:08,504 AND THE FEED GOES OUT, YOU KNOW, 387 00:12:08,504 --> 00:12:09,438 AND THEN I REMEMBER WATCHING 388 00:12:09,438 --> 00:12:13,075 JUST KIND OF, YOU KNOW, LIKE, 389 00:12:13,075 --> 00:12:13,909 "DID HE SHOOT HIM? 390 00:12:13,909 --> 00:12:14,977 LIKE WHAT HAPPENED?" 391 00:12:14,977 --> 00:12:16,178 WE ARE LIVE. 392 00:12:16,178 --> 00:12:17,647 POWER HAS BEEN RESTORED, VINCE. 393 00:12:17,647 --> 00:12:19,015 YOU WEREN'T SURE WHAT WAS 394 00:12:19,015 --> 00:12:20,016 GOING ON, THIS ISN'T NORMAL 395 00:12:20,016 --> 00:12:20,916 WRESTLING. 396 00:12:20,916 --> 00:12:21,884 THIS IS NOT WHAT I'M USED TO 397 00:12:21,884 --> 00:12:23,519 SEEING AND THIS IS DIFFERENT. 398 00:12:23,519 --> 00:12:24,820 DO YOU KNOW WHERE AUSTIN IS? 399 00:12:24,820 --> 00:12:25,588 I DO NOT KNOW WHERE STEVE 400 00:12:25,588 --> 00:12:26,822 AUSTIN IS. 401 00:12:26,822 --> 00:12:28,524 HE SAW THE GUN AND HE LEFT. 402 00:12:28,524 --> 00:12:30,259 WHEN YOU PUT TWO GUYS THAT 403 00:12:30,259 --> 00:12:31,460 ARE AS INTENSE AS WE ARE, YOU 404 00:12:31,460 --> 00:12:32,662 KNOW, BRIAN AND MYSELF, AND PUT 405 00:12:32,662 --> 00:12:34,196 A GUN IN HIS HAND AND I'M 406 00:12:34,196 --> 00:12:35,531 BREAKING INTO HIS HOUSE, BECAUSE 407 00:12:35,531 --> 00:12:37,700 I'M A PIECE OF TRASH, IT CREATED 408 00:12:37,700 --> 00:12:38,734 A LOT OF ATTENTION. 409 00:12:38,734 --> 00:12:42,805 OH, MY GOD, HE'S BACK. 410 00:12:42,805 --> 00:12:46,108 NOBODY REALLY EXPECTED IT TO 411 00:12:46,108 --> 00:12:49,046 COME OFF THAT GOOD. 412 00:12:49,046 --> 00:12:53,582 AND IT REALLY, REALLY WAS 413 00:12:53,582 --> 00:12:55,918 SOMETHING THAT MADE YOU GO, "WAS 414 00:12:55,918 --> 00:12:58,020 THAT REAL?" 415 00:12:58,020 --> 00:12:59,488 I'M GOING TO KILL THAT SON OF 416 00:12:59,488 --> 00:13:00,356 A -- . 417 00:13:00,356 --> 00:13:01,123 IT MAKES PERFECT SENSE IN THE 418 00:13:01,123 --> 00:13:01,891 REAL WORLD. 419 00:13:01,891 --> 00:13:02,658 THIS IS PROBABLY WHAT WOULD 420 00:13:02,658 --> 00:13:03,426 HAPPEN IF SOMEBODY BROKE INTO 421 00:13:03,426 --> 00:13:05,194 YOUR HOUSE, BUT WATCHING THAT, 422 00:13:05,194 --> 00:13:08,330 MAN, IT WAS A LINE CROSSED. 423 00:13:08,330 --> 00:13:09,699 WAS IT GOOD, WAS IT BAD? 424 00:13:09,699 --> 00:13:10,633 I DON'T KNOW. 425 00:13:10,633 --> 00:13:11,834 I KNOW IT WAS ENTERTAINING. 426 00:13:11,834 --> 00:13:13,836 OH, MY GOD. 427 00:13:13,836 --> 00:13:14,737 GRAB THE GUN. 428 00:13:14,737 --> 00:13:15,604 GET HIM OUT OF HERE. 429 00:13:15,604 --> 00:13:16,539 WHEN VINCE MCMAHON STARTED 430 00:13:16,539 --> 00:13:18,841 TAKING THE WWE IN THAT NEW 431 00:13:18,841 --> 00:13:21,077 DIRECTION, THE PEOPLE IN THE 432 00:13:21,077 --> 00:13:23,746 BUSINESS WERE HORRIFIED. 433 00:13:23,746 --> 00:13:25,114 MY GOD, HE'S MAKING THE JERRY 434 00:13:25,114 --> 00:13:28,284 SPRINGER SHOW OUT OF THIS. 435 00:13:28,284 --> 00:13:29,385 THE CONTROVERSIAL EPISODE 436 00:13:29,385 --> 00:13:32,088 GARNERED PLENTY OF ATTENTION. 437 00:13:32,088 --> 00:13:33,656 ON BEHALF OF THE WORLD 438 00:13:33,656 --> 00:13:34,657 WRESTLING ENTERTAINMENT, 439 00:13:34,657 --> 00:13:37,293 WE HUMBLY APOLOGIZE FOR THE 440 00:13:37,293 --> 00:13:38,594 INCIDENT THAT TOOK PLACE LAST 441 00:13:38,594 --> 00:13:39,795 MONDAY NIGHT ON RAW. 442 00:13:39,795 --> 00:13:41,864 IT CERTAINLY WAS NOT APPROPRIATE 443 00:13:41,864 --> 00:13:44,233 AS USA NETWORK MADE VERY CLEAR. 444 00:13:44,233 --> 00:13:45,334 AND IT'S NOT APPROPRIATE IN 445 00:13:45,334 --> 00:13:46,268 TERMS OF THE WORLD WRESTLING 446 00:13:46,268 --> 00:13:47,203 ENTERTAINMENT EITHER. 447 00:13:47,203 --> 00:13:48,170 I THINK IT'S IMPORTANT TO 448 00:13:48,170 --> 00:13:49,972 NOTE THAT SOME PEOPLE WERE VERY 449 00:13:49,972 --> 00:13:52,241 INTERESTED IN WHAT WENT ON LAST 450 00:13:52,241 --> 00:13:53,109 MONDAY NIGHT. 451 00:13:53,109 --> 00:13:54,110 SOME PEOPLE AS A MATTER OF FACT 452 00:13:54,110 --> 00:13:54,944 LOVED IT, LIKE 453 00:13:54,944 --> 00:13:55,678 BUT 75% OF THE RESPONSES WERE 454 00:13:55,678 --> 00:13:57,246 POSITIVE. 455 00:13:57,246 --> 00:13:59,115 THERE WERE SOME THAT HAD BEEN 456 00:13:59,115 --> 00:14:01,617 DYING FOR SOMETHING LIKE THAT TO 457 00:14:01,617 --> 00:14:03,486 HAPPEN WITH THE WWE PRODUCT, 458 00:14:03,486 --> 00:14:05,254 BECAUSE IT WAS SO SUGARY AND SO 459 00:14:05,254 --> 00:14:06,622 SWEET. 460 00:14:06,622 --> 00:14:08,591 THIS ONE'S FROM PAT. 461 00:14:08,591 --> 00:14:10,359 HE SAYS ON HIS EMAIL, "I SWEAR, 462 00:14:10,359 --> 00:14:12,094 GIVE ME MORE OF THIS NEXT WEEK 463 00:14:12,094 --> 00:14:14,497 AND I'LL NEVER WATCH WCW AGAIN." 464 00:14:14,497 --> 00:14:16,265 SOME PEOPLE LOVED IT, YOU 465 00:14:16,265 --> 00:14:19,068 KNOW, SOME PEOPLE HATED IT. 466 00:14:19,068 --> 00:14:20,402 I JUST HAD TO SAY YOU GUYS 467 00:14:20,402 --> 00:14:21,637 NEED TO REALLY CLEAN UP YOUR 468 00:14:21,637 --> 00:14:24,038 ACT, YOU KNOW, THE WRESTLING IS 469 00:14:24,038 --> 00:14:24,173 A KIDS' SHOW. 470 00:14:24,173 --> 00:14:25,641 THE LANGUAGE I DON'T FEEL IS 471 00:14:25,641 --> 00:14:26,876 NECESSARY. 472 00:14:26,876 --> 00:14:28,410 AND, YOU KNOW, THERE'S NO REASON 473 00:14:28,410 --> 00:14:29,779 FOR THE GUN. 474 00:14:29,779 --> 00:14:31,147 WE CREATED A GREAT DEAL OF 475 00:14:31,147 --> 00:14:32,548 CONTROVERSY. 476 00:14:32,548 --> 00:14:35,251 THE HOME INVASION THING IS JUST 477 00:14:35,251 --> 00:14:36,752 TOTALLY NEW. 478 00:14:36,752 --> 00:14:38,554 AND IT--YOU KNOW, IT GOT PEOPLE 479 00:14:38,554 --> 00:14:40,256 TALKING, NO DOUBT. 480 00:14:40,256 --> 00:14:41,490 I NEVER THOUGHT WE WOULD RETURN 481 00:14:41,490 --> 00:14:44,126 TO THE SCENE OF THE CRIME, NO 482 00:14:44,126 --> 00:14:46,395 PUN INTENDED, BUT I THOUGHT WE 483 00:14:46,395 --> 00:14:47,830 WOULD OPEN A LOT OF EYES BY 484 00:14:47,830 --> 00:14:49,665 DOING IT. 485 00:14:49,665 --> 00:14:50,800 GETTING ON THE AIRPLANE THE 486 00:14:50,800 --> 00:14:52,001 NEXT DAY AND A LOT OF THE WCW 487 00:14:52,001 --> 00:14:53,469 GUYS WERE GETTING ON THE SAME 488 00:14:53,469 --> 00:14:54,336 AIRCRAFT. 489 00:14:54,336 --> 00:14:55,571 AND, YOU KNOW, THEY WERE KIND OF 490 00:14:55,571 --> 00:14:56,839 SHOCKED AND BLOWN AWAY A LITTLE 491 00:14:56,839 --> 00:14:58,040 BIT BY IT AND THOUGHT WE WERE 492 00:14:58,040 --> 00:14:59,175 GETTING KIND OF CRAZY. 493 00:14:59,175 --> 00:15:00,109 I THINK IT WAS ONE OF THE 494 00:15:00,109 --> 00:15:01,177 PIVOTAL MOMENTS AFTER THEY 495 00:15:01,177 --> 00:15:02,478 PRETTY MUCH WHIPPED OUR -- 496 00:15:02,478 --> 00:15:04,246 THEREFORE WHILE IN THE RATINGS, 497 00:15:04,246 --> 00:15:05,281 IT HELPED US START IN THE 498 00:15:05,281 --> 00:15:06,615 CORNER. 499 00:15:06,615 --> 00:15:07,383 [MUSIC] 500 00:15:07,383 --> 00:15:08,284 READY FOR ACTION AND 501 00:15:08,284 --> 00:15:10,419 SO STANDING BY, STONE COLD, 502 00:15:10,419 --> 00:15:11,253 WE UNDERSTAND. 503 00:15:11,253 --> 00:15:12,054 WE APOLOGIZE FOR WHAT HAPPENED 504 00:15:12,054 --> 00:15:13,055 LAST WEEK WITH STONE COLD. 505 00:15:13,055 --> 00:15:13,956 YOU KNOW, THAT'S ALL YOU EVER 506 00:15:13,956 --> 00:15:14,757 SEEM TO DO, MCMAHON... 507 00:15:14,757 --> 00:15:15,457 WHAT DO YOU MEAN? 508 00:15:15,457 --> 00:15:16,292 ...IS APOLOGIZE. 509 00:15:16,292 --> 00:15:17,626 RIGHT. 510 00:15:17,626 --> 00:15:20,028 AND PERSONALLY, I THINK IT'S 511 00:15:20,028 --> 00:15:20,729 PATHETIC. 512 00:15:20,729 --> 00:15:22,531 AS MONDAY NITRO SUSTAINED ITS 513 00:15:22,531 --> 00:15:25,134 LEAD OVER RAW IN THE RATINGS. 514 00:15:25,134 --> 00:15:27,136 STEVE AUSTIN. 515 00:15:27,136 --> 00:15:29,004 OH, GOD, A SICKENING THUD ON 516 00:15:29,004 --> 00:15:31,207 THE STEEL CHAIR ON THE CRANIUM 517 00:15:31,207 --> 00:15:35,611 OF THE UNDERTAKER. 518 00:15:35,611 --> 00:15:36,846 VINCE MCMAHON CONTINUED TO 519 00:15:36,846 --> 00:15:38,781 BREAK AWAY FROM TRADITIONAL 520 00:15:38,781 --> 00:15:41,951 PROGRAMMING. 521 00:15:41,951 --> 00:15:43,752 THE WWE SUPERSTARS BEGAN TO 522 00:15:43,752 --> 00:15:47,489 DEVELOP MORE ABRASIVE PERSONAS. 523 00:15:47,489 --> 00:15:49,959 I DON'T GIVE A DAMN WHAT 524 00:15:49,959 --> 00:15:53,429 ANYBODY THINKS OF ME. 525 00:15:53,429 --> 00:15:55,931 [CROWD CHEERING] 526 00:15:55,931 --> 00:15:57,433 SHUT UP. 527 00:15:57,433 --> 00:15:58,434 OUR OWN ATTITUDES CAME BEFORE 528 00:15:58,434 --> 00:16:01,070 WE DUBBED IT THE ATTITUDE ERA. 529 00:16:01,070 --> 00:16:02,504 THAT WAS SOMETHING THAT I THINK 530 00:16:02,504 --> 00:16:03,906 THE COMPANY RECOGNIZED, LIKE, 531 00:16:03,906 --> 00:16:05,241 "HOLY COW, WE HAVE GOT A TON OF 532 00:16:05,241 --> 00:16:08,277 REBELS ON OUR HAND. 533 00:16:08,277 --> 00:16:09,912 HOW ABOUT WE CAPTURE THAT?" 534 00:16:09,912 --> 00:16:11,747 THE FACE OF THE COMPANY WAS 535 00:16:11,747 --> 00:16:13,215 CHANGING AND THE ATTITUDE OF THE 536 00:16:13,215 --> 00:16:14,383 COMPANY WAS CHANGING. 537 00:16:14,383 --> 00:16:15,451 THIS JUST GOT REAL. 538 00:16:15,451 --> 00:16:16,285 THIS IS GREAT. 539 00:16:16,285 --> 00:16:17,453 I CAN'T WAIT TO SEE WHAT HAPPENS 540 00:16:17,453 --> 00:16:18,654 NEXT WEEK. 541 00:16:18,654 --> 00:16:20,189 STOP HIM, DAMN IT. 542 00:16:20,189 --> 00:16:21,991 IT BECAME THE AGE OF THE 543 00:16:21,991 --> 00:16:23,692 ANTIHERO. 544 00:16:23,692 --> 00:16:25,561 NOBODY PERSONIFIED AN ANTIHERO 545 00:16:25,561 --> 00:16:27,630 MORE THAN STONE COLD STEVE 546 00:16:27,630 --> 00:16:29,298 AUSTIN. 547 00:16:29,298 --> 00:16:31,567 IF ANYBODY WANTS TO SEE ROCKY 548 00:16:31,567 --> 00:16:33,903 MAIVIA GET HIS -- WHIPPED, GIVE 549 00:16:33,903 --> 00:16:35,170 ME A HELL YEAH. 550 00:16:35,170 --> 00:16:36,639 [CROWD CHEERING] 551 00:16:36,639 --> 00:16:37,740 [MUSIC] 552 00:16:37,740 --> 00:16:39,241 THAT'S ABOUT WHAT I THOUGHT. 553 00:16:39,241 --> 00:16:40,876 NOBODY REBELLED AGAINST 554 00:16:40,876 --> 00:16:42,444 AUTHORITY BETTER THE 555 00:16:42,444 --> 00:16:44,613 D-GENERATION X. 556 00:16:44,613 --> 00:16:46,582 SUCK IT. 557 00:16:46,582 --> 00:16:48,083 UNBELIEVABLE. 558 00:16:48,083 --> 00:16:49,118 OH, THAT'S CLASSY. 559 00:16:49,118 --> 00:16:50,019 IT WAS NO LONGER COOL TO BE 560 00:16:50,019 --> 00:16:51,220 THE KNIGHT IN SHINING ARMOR. 561 00:16:51,220 --> 00:16:52,354 IT WAS COOL TO BE THE BAD -- 562 00:16:52,354 --> 00:16:53,923 DRINKING THE BEERS. 563 00:16:53,923 --> 00:16:55,224 WWE HAD BEGUN TO TURN THE 564 00:16:55,224 --> 00:16:58,027 CORNER WITH THE EVOLUTION OF 565 00:16:58,027 --> 00:16:59,662 THEIR MOST POPULAR CHARACTERS. 566 00:16:59,662 --> 00:17:00,696 SUCK IT. 567 00:17:00,696 --> 00:17:01,864 [CROWD CHEERING] 568 00:17:01,864 --> 00:17:03,098 BUT IN ORDER TO REGAIN THE 569 00:17:03,098 --> 00:17:05,167 RATINGS LEAD, VINCE MCMAHON 570 00:17:05,167 --> 00:17:07,469 WOULD TAKE A GAMBLE AND THE 571 00:17:07,469 --> 00:17:08,971 CREATIVE DIRECTION OF THE ENTIRE 572 00:17:08,971 --> 00:17:11,840 COMPANY WOULD UNDERGO A SIMILAR 573 00:17:11,840 --> 00:17:13,642 TRANSFORMATION. 574 00:17:13,642 --> 00:17:14,543 YOU GOT TO REMEMBER OUR 575 00:17:14,543 --> 00:17:15,978 AUDIENCE, IT WASN'T AS MUCH 576 00:17:15,978 --> 00:17:17,079 ABOUT KIDS ANYMORE AS IT WAS 577 00:17:17,079 --> 00:17:19,214 ABOUT YOUNG ADULTS WHO WE WERE 578 00:17:19,214 --> 00:17:20,382 TARGETING. 579 00:17:20,382 --> 00:17:22,318 AUSTIN IS GOING DIRECTLY TO 580 00:17:22,318 --> 00:17:24,653 JAIL. 581 00:17:24,653 --> 00:17:25,688 THERE'S NO MORE BUBBLEGUM 582 00:17:25,688 --> 00:17:26,555 ANYMORE. 583 00:17:26,555 --> 00:17:28,290 THERE'S NO MORE HOKEY STUFF, 584 00:17:28,290 --> 00:17:29,391 IT'S MORE REAL. 585 00:17:29,391 --> 00:17:30,826 YOU ARE ALL OF A SUDDEN SEEING 586 00:17:30,826 --> 00:17:32,161 STUFF THAT YOU NORMALLY DIDN'T 587 00:17:32,161 --> 00:17:34,630 SEE. 588 00:17:34,630 --> 00:17:38,300 GOLDUST [INDISTINCT] 589 00:17:38,300 --> 00:17:40,602 I DON'T THINK SO. 590 00:17:40,602 --> 00:17:41,637 EVERY NOW AND THEN, WE WOULD 591 00:17:41,637 --> 00:17:43,205 GO TO THE EDGE, YOU KNOW, WITH 592 00:17:43,205 --> 00:17:44,173 PUSHING THE ENVELOPE A LITTLE 593 00:17:44,173 --> 00:17:45,174 BIT. 594 00:17:45,174 --> 00:17:46,208 AND A LOT ON THE ORGANIZATION 595 00:17:46,208 --> 00:17:48,911 FEELING, "YOU KNOW, THAT'S NOT 596 00:17:48,911 --> 00:17:49,878 GOOD." 597 00:17:49,878 --> 00:17:51,013 IF YOU PUT THE LETTER S IN 598 00:17:51,013 --> 00:17:52,915 FRONT OF HITMAN, YOU'VE HAD MY 599 00:17:52,915 --> 00:17:55,484 EXACT OPINION OF BRET HART. 600 00:17:55,484 --> 00:17:56,585 THE WRESTLING PURISTS THOUGHT 601 00:17:56,585 --> 00:17:57,987 WE'RE CRAZING. 602 00:17:57,987 --> 00:18:00,022 "THOSE WEREN'T WRESTLING. 603 00:18:00,022 --> 00:18:01,123 MAYBE IT'S NOT THE SMARTEST 604 00:18:01,123 --> 00:18:02,491 THING TO DO, VINCE. 605 00:18:02,491 --> 00:18:03,392 AND WE OUGHT JUST BACK AWAY IN 606 00:18:03,392 --> 00:18:04,293 THIS ONE." 607 00:18:04,293 --> 00:18:05,694 WE PULL YOUR STRING AND I 608 00:18:05,694 --> 00:18:07,162 PULL YOUR STRING AND TELL YOU TO 609 00:18:07,162 --> 00:18:08,330 TALK, SHUT UP. 610 00:18:08,330 --> 00:18:09,365 EVERYONE OF US, "WHAT IS HE 611 00:18:09,365 --> 00:18:10,199 DOING? 612 00:18:10,199 --> 00:18:11,633 WHY ARE WE DOING THIS?" 613 00:18:11,633 --> 00:18:12,668 WAIT A MINUTE. 614 00:18:12,668 --> 00:18:14,269 THIS IS REALLY--THIS IS GETTING 615 00:18:14,269 --> 00:18:16,271 MORE BIZARRE BY THE MOMENT. 616 00:18:16,271 --> 00:18:18,307 MUCH TO VINCE'S CREDIT, THERE 617 00:18:18,307 --> 00:18:20,609 WAS A GAME PLAN. 618 00:18:20,609 --> 00:18:22,211 WE'RE GOING TO GO WITH THIS AND 619 00:18:22,211 --> 00:18:25,147 THIS IS GOING TO WORK. 620 00:18:25,147 --> 00:18:26,148 YOU DON'T WANT TO PUSH THE 621 00:18:26,148 --> 00:18:27,349 ENVELOPE, BUT YOU DO WANT TO 622 00:18:27,349 --> 00:18:28,317 RAISE THE BAR. 623 00:18:28,317 --> 00:18:30,719 WHO HERE IS A RATINGS SCRUB? 624 00:18:30,719 --> 00:18:32,721 AS WWE CONTINUE TO EVOLVE, 625 00:18:32,721 --> 00:18:35,224 VINCE MCMAHON WOULD STAND BEHIND 626 00:18:35,224 --> 00:18:37,159 THIS PROGRESSION BY INFORMING 627 00:18:37,159 --> 00:18:40,095 VIEWERS, NETWORKS, AND SPONSORS 628 00:18:40,095 --> 00:18:41,730 THAT MONDAY NIGHT RAW WAS 629 00:18:41,730 --> 00:18:43,832 OFFICIALLY EMBARKING ON A NEW 630 00:18:43,832 --> 00:18:46,335 AGE IN SPORTS ENTERTAINMENT. 631 00:18:46,335 --> 00:18:47,403 IT HAS BEEN SAID THAT 632 00:18:47,403 --> 00:18:48,570 ANYTHING CAN HAPPEN HERE IN THE 633 00:18:48,570 --> 00:18:49,571 WORLD WRESTLING ENTERTAINMENT, 634 00:18:49,571 --> 00:18:50,939 BUT NOW MORE THAN EVER TRUER 635 00:18:50,939 --> 00:18:52,741 WORDS HAVE NEVER BEEN SPOKEN. 636 00:18:52,741 --> 00:18:54,043 THIS IS A CONSCIOUS EFFORT ON 637 00:18:54,043 --> 00:18:55,277 OUR PART TO OPEN THE CREATIVE 638 00:18:55,277 --> 00:18:57,112 ENVELOPE SO TO SPEAK IN ORDER TO 639 00:18:57,112 --> 00:18:58,313 ENTERTAIN YOU IN A MORE 640 00:18:58,313 --> 00:18:59,915 CONTEMPORARY MANNER. 641 00:18:59,915 --> 00:19:01,083 EVEN THOUGH WE CALL OURSELVES 642 00:19:01,083 --> 00:19:02,384 SPORTS ENTERTAINMENT BECAUSE OF 643 00:19:02,384 --> 00:19:04,119 THE ATHLETICISM INVOLVED, THE 644 00:19:04,119 --> 00:19:05,421 KEYWORD IN THAT PHRASE IS 645 00:19:05,421 --> 00:19:06,355 ENTERTAINMENT. 646 00:19:06,355 --> 00:19:07,523 CREDIT VINCE MCMAHON FOR 647 00:19:07,523 --> 00:19:10,024 BEING A GENIUS AND A FORWARD 648 00:19:10,024 --> 00:19:10,225 THINKER. 649 00:19:10,225 --> 00:19:11,894 AT THAT TIME, HE KNEW THE 650 00:19:11,894 --> 00:19:13,328 DIRECTION IN WHICH SPORTS 651 00:19:13,328 --> 00:19:14,730 ENTERTAINMENT WAS GOING. 652 00:19:14,730 --> 00:19:15,764 WE'RE GOING TO DO OUR DAMNEDEST 653 00:19:15,764 --> 00:19:17,066 TO ENTERTAIN YOU. 654 00:19:17,066 --> 00:19:18,867 WE IN THE WWE THINK THAT YOU, 655 00:19:18,867 --> 00:19:20,602 THE AUDIENCE, ARE QUITE FRANKLY 656 00:19:20,602 --> 00:19:21,703 TIRED OF HAVING YOUR 657 00:19:21,703 --> 00:19:23,205 INTELLIGENCE INSULTED. 658 00:19:23,205 --> 00:19:24,506 WE ALSO THINK THAT YOU'RE TIRED 659 00:19:24,506 --> 00:19:25,741 OF THE SAME OLD SIMPLISTIC 660 00:19:25,741 --> 00:19:27,576 THEORY OF GOOD GUYS VERSUS BAD 661 00:19:27,576 --> 00:19:28,944 GUYS. 662 00:19:28,944 --> 00:19:29,945 YOU WOULD NOT START TO SEE A 663 00:19:29,945 --> 00:19:30,879 GOOD GUY VERSUS A BAD GUY 664 00:19:30,879 --> 00:19:31,680 ANYMORE. 665 00:19:31,680 --> 00:19:32,481 YOU KNOW, SOME GUYS, WE DIDN'T 666 00:19:32,481 --> 00:19:33,248 EVEN KNOW IF THEY WERE GOOD GUYS 667 00:19:33,248 --> 00:19:33,982 OR BAD GUYS. 668 00:19:33,982 --> 00:19:34,683 YOU KNOW, THERE'S LOTS OF SHADES 669 00:19:34,683 --> 00:19:35,717 OF GRAY. 670 00:19:35,717 --> 00:19:36,685 WHETHER IT'S LEGAL OR 671 00:19:36,685 --> 00:19:38,220 ILLEGAL, SOMEBODY'S GOING TO GET 672 00:19:38,220 --> 00:19:41,056 THEIR -- WHIPPED. 673 00:19:41,056 --> 00:19:42,424 IT WAS THE ANTIHERO THAT WAS 674 00:19:42,424 --> 00:19:44,359 COMING IN AND SAYING, "I'M THE 675 00:19:44,359 --> 00:19:46,228 GOOD GUY. 676 00:19:46,228 --> 00:19:47,429 I'M GONNA WHOOP YOUR -- ." 677 00:19:47,429 --> 00:19:48,330 THIS IS GOING TO BE A 678 00:19:48,330 --> 00:19:49,631 DIFFERENT KIND OF WRESTLING. 679 00:19:49,631 --> 00:19:50,632 MICHAELS IS GETTING BEAT TO A 680 00:19:50,632 --> 00:19:51,767 PULP. 681 00:19:51,767 --> 00:19:52,901 AND GOOD GUYS ARE EVEN GOING 682 00:19:52,901 --> 00:19:53,869 TO DO BAD THINGS AND BAD GUYS 683 00:19:53,869 --> 00:19:54,937 ARE GOING TO DO GOOD THINGS. 684 00:19:54,937 --> 00:19:55,904 AND THEN WE'RE GOING TO SEE WHAT 685 00:19:55,904 --> 00:19:58,039 HAPPENS, WE'RE THROWING 686 00:19:58,039 --> 00:20:01,042 EVERYTHING AGAINST THE WALL. 687 00:20:01,042 --> 00:20:01,143 WE'VE EMBARKED UPON A FAR 688 00:20:01,143 --> 00:20:03,078 MORE INNOVATIVE AND CONTEMPORARY 689 00:20:03,078 --> 00:20:04,746 CREATIVE CAMPAIGN WHICH IS FAR 690 00:20:04,746 --> 00:20:05,981 MORE INVIGORATING AND 691 00:20:05,981 --> 00:20:08,050 EXTEMPORANEOUS THAN EVER BEFORE. 692 00:20:08,050 --> 00:20:09,718 [CROWD CHEERING] 693 00:20:09,718 --> 00:20:10,486 THIS IS GOOD. 694 00:20:10,486 --> 00:20:11,553 I MEAN WE'RE NOT GONNA SIT BACK 695 00:20:11,553 --> 00:20:12,754 AND TAKE IT. 696 00:20:12,754 --> 00:20:14,056 WE'RE GONNA BE DISHING IT OUT. 697 00:20:14,056 --> 00:20:15,524 WE'RE GONNA BE ON THE OFFENSIVE. 698 00:20:15,524 --> 00:20:17,426 WE'RE GONNA PUSH THE ENVELOPE. 699 00:20:17,426 --> 00:20:18,760 THROUGH SOME 50 YEARS, THE 700 00:20:18,760 --> 00:20:19,962 WORLD WRESTLING ENTERTAINMENT 701 00:20:19,962 --> 00:20:21,063 HAS BEEN AN ENTERTAINMENT 702 00:20:21,063 --> 00:20:22,131 MAINSTAY HERE IN NORTH AMERICA 703 00:20:22,131 --> 00:20:23,432 AND ALL OVER THE WORLD. 704 00:20:23,432 --> 00:20:24,500 ONE OF THE REASONS FOR THAT 705 00:20:24,500 --> 00:20:26,001 LONGEVITY IS AS THE TIMES HAVE 706 00:20:26,001 --> 00:20:30,506 CHANGED, SO HAVE WE. 707 00:20:30,506 --> 00:20:31,540 IT REALLY WAS A BOLD 708 00:20:31,540 --> 00:20:33,142 STATEMENT BY VINCE TO COME OUT 709 00:20:33,142 --> 00:20:35,544 AND JUST SAY, "LISTEN, WE'RE 710 00:20:35,544 --> 00:20:36,778 GONNA TAKE OUR CREATIVE IN A 711 00:20:36,778 --> 00:20:38,280 WHOLE NEW DIRECTION." 712 00:20:38,280 --> 00:20:40,949 OH, HELL YEAH. 713 00:20:40,949 --> 00:20:42,451 IT WAS A RISK. 714 00:20:42,451 --> 00:20:44,019 IT WASN'T JUST RIDING A POP 715 00:20:44,019 --> 00:20:46,588 CULTURE WAVE OF THE AGE OF THE 716 00:20:46,588 --> 00:20:48,524 ANTIHERO. 717 00:20:48,524 --> 00:20:50,425 OH, AUSTIN JUST GAVE A 718 00:20:50,425 --> 00:20:51,894 STUNNER TO THE COMMISSIONER. 719 00:20:51,894 --> 00:20:52,728 [CROWD CHEERING] 720 00:20:52,728 --> 00:20:53,862 THE NETWORKS MIGHT REBEL. 721 00:20:53,862 --> 00:20:56,932 THE ADVERTISERS MIGHT PANIC. 722 00:20:56,932 --> 00:20:59,401 WHOA. 723 00:20:59,401 --> 00:21:01,336 THIS WAS DOING THINGS WITH 724 00:21:01,336 --> 00:21:03,672 YOUR PRODUCT THAT COULD BE USED 725 00:21:03,672 --> 00:21:05,073 TO YOUR ADVANTAGE. 726 00:21:05,073 --> 00:21:06,375 OH, MY. 727 00:21:06,375 --> 00:21:07,342 OH MY GOSH. 728 00:21:07,342 --> 00:21:09,178 GOOD LORD, HAVE MERCY. 729 00:21:09,178 --> 00:21:11,613 OR USED AGAINST YOU AS WELL. 730 00:21:11,613 --> 00:21:12,881 I'M HAPPY TO SAY THAT THIS 731 00:21:12,881 --> 00:21:14,550 NEW VIBRANT CREATIVE DIRECTION 732 00:21:14,550 --> 00:21:16,185 HAS RESULTED IN A HUGE INCREASE 733 00:21:16,185 --> 00:21:17,920 IN TELEVISION VIEWERSHIP FOR 734 00:21:17,920 --> 00:21:19,254 WHICH WE THANK USA NETWORK AND 735 00:21:19,254 --> 00:21:20,923 TSN FOR ALLOWING US TO HAVE THE 736 00:21:20,923 --> 00:21:23,025 CREATIVE FREEDOM, BUT MOST 737 00:21:23,025 --> 00:21:24,993 ESPECIALLY, WE WOULD LIKE TO 738 00:21:24,993 --> 00:21:27,596 THANK YOU FOR WATCHING. 739 00:21:27,596 --> 00:21:28,897 RAW IN THE WAR ZONE ARE 740 00:21:28,897 --> 00:21:30,599 DEFINITELY THE CURE FOR THE 741 00:21:30,599 --> 00:21:35,170 COMMON SHOW. 742 00:21:35,170 --> 00:21:37,139 THE ATTITUDE ERA HAD 743 00:21:37,139 --> 00:21:39,508 OFFICIALLY BEGUN. 744 00:21:39,508 --> 00:21:40,509 MOST PEOPLE HAD THE WRONG 745 00:21:40,509 --> 00:21:41,643 IMPRESSION ABOUT THE WORLD 746 00:21:41,643 --> 00:21:42,978 WRESTLING ENTERTAINMENT. 747 00:21:42,978 --> 00:21:44,246 WE'RE A NON-VIOLENT FORM OF 748 00:21:44,246 --> 00:21:45,814 ENTERTAINMENT. 749 00:21:45,814 --> 00:21:48,717 WE NEVER USE SEX TO ENHANCE 750 00:21:48,717 --> 00:21:49,851 OUR IMAGE. 751 00:21:49,851 --> 00:21:50,652 YES. 752 00:21:50,652 --> 00:21:51,954 AS ATHLETES, WE UNDERSTAND 753 00:21:51,954 --> 00:21:53,488 THE IMPORTANCE OF BEING POSITIVE 754 00:21:53,488 --> 00:21:54,790 ROLE MODELS. 755 00:21:54,790 --> 00:21:56,692 WE'VE GOT A WHOLESOME FAMILY 756 00:21:56,692 --> 00:21:59,428 ENTERTAINMENT. 757 00:21:59,428 --> 00:22:02,029 WE'RE TRYING TO MAKE THE 758 00:22:02,029 --> 00:22:03,030 WORLD A BETTER PLACE FOR 759 00:22:03,030 --> 00:22:03,699 MANKIND. 760 00:22:03,699 --> 00:22:07,169 WWE ATTITUDE. 761 00:22:07,169 --> 00:22:09,204 GET IT? 762 00:22:09,204 --> 00:22:10,706 BY BREAKING AWAY FROM 763 00:22:10,706 --> 00:22:13,242 TRADITIONS AND EMBRACING THE NEW 764 00:22:13,242 --> 00:22:15,577 CREATIVE DIRECTION, VINCE 765 00:22:15,577 --> 00:22:17,713 MCMAHON WOULD MATCH THE SUCCESS 766 00:22:17,713 --> 00:22:19,314 OF HIS COMPETITORS. 767 00:22:19,314 --> 00:22:21,250 KIDS, CUT THE REHEARSAL. 768 00:22:21,250 --> 00:22:22,851 IN THE YEARS THAT FOLLOWED, 769 00:22:22,851 --> 00:22:24,386 WWE WOULD EVENTUALLY OVERTAKE 770 00:22:24,386 --> 00:22:26,255 WORLD CHAMPIONSHIP WRESTLING FOR 771 00:22:26,255 --> 00:22:28,890 THE SPORTS ENTERTAINMENT CROWN. 772 00:22:28,890 --> 00:22:30,659 [CROWD CHEERING] 773 00:22:30,659 --> 00:22:32,861 OH, NO. 774 00:22:32,861 --> 00:22:35,230 GOLDUST STUNNED BY AUSTIN. 775 00:22:35,230 --> 00:22:36,431 BY INCORPORATING A 776 00:22:36,431 --> 00:22:38,166 WELL-BALANCED BLEND OF 777 00:22:38,166 --> 00:22:39,801 ENTERTAINING GENRES INTO THEIR 778 00:22:39,801 --> 00:22:41,136 PRODUCT. 779 00:22:41,136 --> 00:22:42,504 LOOK OUT. 780 00:22:42,504 --> 00:22:43,639 [CROWD CHEERING] 781 00:22:43,639 --> 00:22:48,810 [MUSIC] 782 00:22:48,810 --> 00:22:51,079 THE SHIFT TO THE ATTITUDE ERA 783 00:22:51,079 --> 00:22:52,914 DIDN'T BRING IMMEDIATE OVERNIGHT 784 00:22:52,914 --> 00:22:55,083 SUCCESS, BUT THE LONG-TERM 785 00:22:55,083 --> 00:22:56,718 STRATEGY WAS BEGINNING TO YIELD 786 00:22:56,718 --> 00:23:00,489 RESULTS IN JANUARY OF 1998 AS 787 00:23:00,489 --> 00:23:03,125 RAW'S RATINGS WERE ON THE RISE. 788 00:23:03,125 --> 00:23:04,159 [CROWD CHEERING] 789 00:23:04,159 --> 00:23:05,327 SUCK IT. 790 00:23:05,327 --> 00:23:06,395 SUCK IT. 791 00:23:06,395 --> 00:23:07,929 [CROWD CHEERING] 792 00:23:07,929 --> 00:23:09,331 EVOLVING INTO A MORE 793 00:23:09,331 --> 00:23:11,667 CONTEMPORARY VARIETY SHOW, ONE 794 00:23:11,667 --> 00:23:13,068 OF THE MOST NOTICEABLE 795 00:23:13,068 --> 00:23:15,737 DIFFERENCES IN WWE PROGRAMMING 796 00:23:15,737 --> 00:23:17,506 CAME IN THE FORM OF INCREASED 797 00:23:17,506 --> 00:23:20,342 SEXUALITY PIONEERED BY 798 00:23:20,342 --> 00:23:21,877 D-GENERATION X. 799 00:23:21,877 --> 00:23:23,278 CONSTANTLY DOING THE SEXUAL 800 00:23:23,278 --> 00:23:25,380 INNUENDO, WE KNEW WE WERE ONTO 801 00:23:25,380 --> 00:23:26,815 SOMETHING. 802 00:23:26,815 --> 00:23:28,884 SHAWN AND I BOTH GOT JUMBO 803 00:23:28,884 --> 00:23:30,018 WEENIES. 804 00:23:30,018 --> 00:23:31,820 [CROWD CHEERING] 805 00:23:31,820 --> 00:23:35,090 BUT, CHYNA, SHOW US WHAT 806 00:23:35,090 --> 00:23:36,558 YOU'RE BRINGING TO THE BARBECUE, 807 00:23:36,558 --> 00:23:37,893 GIRL. 808 00:23:37,893 --> 00:23:40,062 THAT IS THE BIG STICK. 809 00:23:40,062 --> 00:23:41,730 [CROWD CHEERING] 810 00:23:41,730 --> 00:23:42,831 WHEN YOU SEE IT START TO 811 00:23:42,831 --> 00:23:44,132 WORK, IT'S REALLY EASY TO GO TO, 812 00:23:44,132 --> 00:23:45,367 "HEY, LET'S MAKE A PORN STAR 813 00:23:45,367 --> 00:23:46,435 CHARACTER." 814 00:23:46,435 --> 00:23:47,569 [MUSIC] 815 00:23:47,569 --> 00:23:49,137 HELLO, LADIES. 816 00:23:49,137 --> 00:23:50,572 [MUSIC] 817 00:23:50,572 --> 00:23:53,141 THE WWE ROSTER WOULD UNDERGO 818 00:23:53,141 --> 00:23:54,443 A SEXUALLY CHARGED 819 00:23:54,443 --> 00:23:55,977 TRANSFORMATION DURING THE 820 00:23:55,977 --> 00:23:58,380 ATTITUDE ERA AS FANS EMBRACED 821 00:23:58,380 --> 00:24:00,549 THE RACIER PERSONAS OF THESE 822 00:24:00,549 --> 00:24:02,050 RAUNCHY SUPERSTARS. 823 00:24:02,050 --> 00:24:04,086 [MUSIC] 824 00:24:04,086 --> 00:24:09,358 [CROWD CHEERING] 825 00:24:09,358 --> 00:24:10,192 HERE COMES THE LOVABLE 826 00:24:10,192 --> 00:24:11,927 GODFATHER. 827 00:24:11,927 --> 00:24:13,228 GODFATHER, A LITTLE BIT OF AN 828 00:24:13,228 --> 00:24:14,830 EDGY CHARACTER, YOU KNOW. 829 00:24:14,830 --> 00:24:16,665 A FAR CRY FROM BEING A VOODOO 830 00:24:16,665 --> 00:24:17,899 SHAMAN. 831 00:24:17,899 --> 00:24:19,801 PAPA SHANGO. 832 00:24:19,801 --> 00:24:21,303 BUT PUT A PIMP SUIT ON THE 833 00:24:21,303 --> 00:24:22,504 GUY AND BRING OUT A BUNCH OF 834 00:24:22,504 --> 00:24:23,705 GIRLS AND EVERYONE'S LIKE, "THIS 835 00:24:23,705 --> 00:24:24,740 GUY IS AWESOME. 836 00:24:24,740 --> 00:24:25,640 THIS IS GREAT." 837 00:24:25,640 --> 00:24:28,343 IT'S TIME ONCE AGAIN FOR 838 00:24:28,343 --> 00:24:32,547 EVERYBODY TO COME ABOARD THE... 839 00:24:32,547 --> 00:24:34,216 [CROWD CHEERING] 840 00:24:34,216 --> 00:24:35,283 I DON'T KNOW IF THERE WAS A 841 00:24:35,283 --> 00:24:37,185 BIGGER FAN OF THE GODFATHER AND 842 00:24:37,185 --> 00:24:40,622 THE HO TRAIN THAN THE KING. 843 00:24:40,622 --> 00:24:41,723 IT'S THE HO TRAIN. 844 00:24:41,723 --> 00:24:42,524 [BELL RINGING] 845 00:24:42,524 --> 00:24:44,192 HO TRAIN, WHAT ABOUT IT, JR? 846 00:24:44,192 --> 00:24:45,394 GODFATHER WITH SOME FINE 847 00:24:45,394 --> 00:24:47,696 STEEL CITY HOS HERE TONIGHT. 848 00:24:47,696 --> 00:24:48,830 SOMEONE HAD THE JOB OF 849 00:24:48,830 --> 00:24:50,232 ACTUALLY GOING INTO A CITY AND 850 00:24:50,232 --> 00:24:52,067 LINING UP THE TALENT FOR THE HO 851 00:24:52,067 --> 00:24:54,302 TRAIN, OFFERING THE OPPORTUNITY 852 00:24:54,302 --> 00:24:55,937 TO BE ON TELEVISION. 853 00:24:55,937 --> 00:24:57,239 CAN YOU IMAGINE THE GRATITUDE 854 00:24:57,239 --> 00:24:58,874 THAT THESE GIRLS WOULD SHOW? 855 00:24:58,874 --> 00:24:59,841 I THOUGHT I'D GET THE HO VOTE 856 00:24:59,841 --> 00:25:02,042 WHEN I RAN FOR MAYOR DOWN IN 857 00:25:02,042 --> 00:25:02,644 MEMPHIS, BUT I DIDN'T. 858 00:25:02,644 --> 00:25:03,979 HOS DON'T VOTE. 859 00:25:03,979 --> 00:25:05,847 THEY DON'T CARE WHO GETS IN. 860 00:25:05,847 --> 00:25:07,149 I BEG YOUR PARDON? 861 00:25:07,149 --> 00:25:08,683 THE SEXUAL INNUENDO, ALL HAVE 862 00:25:08,683 --> 00:25:10,051 SHOCKED TELEVISION. 863 00:25:10,051 --> 00:25:11,153 THAT'S WHERE THE WORLD WAS AT 864 00:25:11,153 --> 00:25:11,987 THE TIME. 865 00:25:11,987 --> 00:25:15,223 THE BIG VALBOWSKI IS EXACTLY 866 00:25:15,223 --> 00:25:18,794 LIKE THE RUBIK'S CUBE. 867 00:25:18,794 --> 00:25:22,264 THE LONGER YOU PLAY WITH IT, THE 868 00:25:22,264 --> 00:25:25,467 HARDER IT GETS. 869 00:25:25,467 --> 00:25:26,668 IT WAS REALLY ON PAR WITH 870 00:25:26,668 --> 00:25:29,036 WHAT WAS OUT THERE IN TERMS OF 871 00:25:29,036 --> 00:25:30,972 LATE NIGHT TV, YOU KNOW, 9:00 TO 872 00:25:30,972 --> 00:25:32,674 11:00 IN THE MARKETPLACE. 873 00:25:32,674 --> 00:25:34,309 MALE SUPERSTARS HAD GOTTEN 874 00:25:34,309 --> 00:25:37,279 ATTENTION USING SEXUAL INNUENDO. 875 00:25:37,279 --> 00:25:38,914 COMMITTING TO RACIER 876 00:25:38,914 --> 00:25:40,782 PROGRAMMING, VINCE MCMAHON 877 00:25:40,782 --> 00:25:42,651 SOUGHT TO EXPAND THE ROLE OF 878 00:25:42,651 --> 00:25:47,322 WWE'S FEMALE TALENT AS WELL. 879 00:25:47,322 --> 00:25:51,126 VIEWER DISCRETION IS ADVISED. 880 00:25:51,126 --> 00:25:52,194 [MUSIC] 881 00:25:52,194 --> 00:25:53,562 EMBODYING A BLEND OF 882 00:25:53,562 --> 00:25:55,397 SEXUALITY AND CHARISMA, THE 883 00:25:55,397 --> 00:25:57,232 TRADITIONAL MOLD OF FEMALE 884 00:25:57,232 --> 00:25:58,867 PERSONALITIES HAD BEEN GIVEN A 885 00:25:58,867 --> 00:26:00,969 MAKEOVER WITH THE INTRODUCTION 886 00:26:00,969 --> 00:26:04,573 OF WWE'S INAUGURAL DIVA, SUNNY. 887 00:26:04,573 --> 00:26:05,640 [CROWD CHEERING] 888 00:26:05,640 --> 00:26:09,009 I'D LIKE TO INTRODUCE TO YOU 889 00:26:09,009 --> 00:26:10,779 THE NEWEST, HOTTEST, SEXIEST 890 00:26:10,779 --> 00:26:12,681 THING GOING TODAY IN THE WORLD 891 00:26:12,681 --> 00:26:15,517 WRESTLING ENTERTAINMENT, 892 00:26:15,517 --> 00:26:17,452 ME, SUNNY. 893 00:26:17,452 --> 00:26:21,289 [MUSIC] 894 00:26:21,289 --> 00:26:22,390 IT WAS VERY PG WHEN I FIRST 895 00:26:22,390 --> 00:26:23,258 STARTED. 896 00:26:23,258 --> 00:26:24,459 LIKE UNDER MY LITTLE BODYDONNA 897 00:26:24,459 --> 00:26:25,927 SKIRTS, I HAD TO LIKE FULL BACK, 898 00:26:25,927 --> 00:26:27,829 YOU KNOW, LITTLE BLOOMERS ON. 899 00:26:27,829 --> 00:26:28,864 [MUSIC] 900 00:26:28,864 --> 00:26:29,764 AND THEN WE STARTED SWITCHING 901 00:26:29,764 --> 00:26:30,665 A LITTLE BIT WITH THE SEXUALITY 902 00:26:30,665 --> 00:26:32,100 AND SENSUALITY. 903 00:26:32,100 --> 00:26:32,834 [MUSIC] 904 00:26:32,834 --> 00:26:33,735 THERE WOULD BE SUNNY IN HER 905 00:26:33,735 --> 00:26:35,303 LITTLE TOP AND LIKE YOU'RE IN 906 00:26:35,303 --> 00:26:36,805 HIGH SCHOOL, YOU'RE A KID, 907 00:26:36,805 --> 00:26:38,540 YOU'RE JUST LIKE, "OH, MY GOSH." 908 00:26:38,540 --> 00:26:39,908 [MUSIC] 909 00:26:39,908 --> 00:26:41,610 SUNNY JUST FLAUNTED HER 910 00:26:41,610 --> 00:26:44,579 SEXUALITY, ABSOLUTELY BROKE THE 911 00:26:44,579 --> 00:26:47,015 MOLD FOR WOMEN. 912 00:26:47,015 --> 00:26:49,451 SUNNY'S UNBRIDLED SEX APPEAL 913 00:26:49,451 --> 00:26:50,852 WAS A FAR CRY FROM FEMALE 914 00:26:50,852 --> 00:26:53,388 TALENTS OF YEARS PAST. 915 00:26:53,388 --> 00:26:54,356 OH, YEAH. 916 00:26:54,356 --> 00:26:55,490 I'M GONNA TAKE IT ALL. 917 00:26:55,490 --> 00:26:56,758 ELIZABETH, AM I GONNA TAKE IT 918 00:26:56,758 --> 00:26:57,959 ALL OR WHAT? 919 00:26:57,959 --> 00:26:58,860 YES, SIR. 920 00:26:58,860 --> 00:26:59,694 WHAT ABOUT IT, ELIZABETH? 921 00:26:59,694 --> 00:27:00,962 I BELIEVE HE IS. 922 00:27:00,962 --> 00:27:02,364 NO LONGER TYPECAST AS DEMURE 923 00:27:02,364 --> 00:27:04,633 VALETS OR AFTERTHOUGHT 924 00:27:04,633 --> 00:27:06,668 ENTERTAINERS, THE ATTITUDE ERA 925 00:27:06,668 --> 00:27:09,204 BROUGHT WITH IT A CHANGE IN 926 00:27:09,204 --> 00:27:10,805 GENDER ROLES. 927 00:27:10,805 --> 00:27:12,774 OUR FEMALES WENT FROM BEING 928 00:27:12,774 --> 00:27:15,410 THE TRADITIONAL LADY WRESTLERS 929 00:27:15,410 --> 00:27:17,646 AS IT WAS CALLED BEFOREHAND TO 930 00:27:17,646 --> 00:27:19,247 BECOMING SEXY. 931 00:27:19,247 --> 00:27:20,715 THEY WERE FUN, THEY WERE 932 00:27:20,715 --> 00:27:21,650 MANIPULATIVE. 933 00:27:21,650 --> 00:27:22,851 THEY WERE NOW A PART OF 934 00:27:22,851 --> 00:27:24,352 STORYLINE. 935 00:27:24,352 --> 00:27:25,420 YOU ALL GIVE US A GOOD MATCH 936 00:27:25,420 --> 00:27:26,588 NOW, YOU HEAR? 937 00:27:26,588 --> 00:27:28,757 THE WOMEN OF WWE CAPTIVATED 938 00:27:28,757 --> 00:27:30,425 MONDAY NIGHT RAW'S MALE 939 00:27:30,425 --> 00:27:31,493 AUDIENCE. 940 00:27:31,493 --> 00:27:33,528 AND IT WOULD NOT GO UNNOTICED BY 941 00:27:33,528 --> 00:27:35,297 WORLD CHAMPIONSHIP WRESTLING. 942 00:27:35,297 --> 00:27:36,197 HEY. 943 00:27:36,197 --> 00:27:37,198 SUNNY FAN CLUB, THAT'S HER 944 00:27:37,198 --> 00:27:38,066 OWN FAN CLUB AROUND RINGSIDE 945 00:27:38,066 --> 00:27:39,067 HERE TONIGHT. 946 00:27:39,067 --> 00:27:39,901 [CROWD CHEERING] 947 00:27:39,901 --> 00:27:41,369 GUYS WATCH SHOWS THAT HAVE 948 00:27:41,369 --> 00:27:42,637 GOOD LOOKING WOMEN ON THE SHOW. 949 00:27:42,637 --> 00:27:44,272 I THOUGHT, "WELL, WHAT--WAIT A 950 00:27:44,272 --> 00:27:45,206 MINUTE. 951 00:27:45,206 --> 00:27:46,541 THIS IS REALLY SIMPLE. 952 00:27:46,541 --> 00:27:48,376 WHAT DID THE DALLAS COWBOYS DO? 953 00:27:48,376 --> 00:27:49,578 THEY HAVE CHEERLEADERS, THEY'RE 954 00:27:49,578 --> 00:27:50,478 HOT." 955 00:27:50,478 --> 00:27:51,580 SO I THOUGHT, "WHY NOT DO THE 956 00:27:51,580 --> 00:27:52,547 SAME THING? 957 00:27:52,547 --> 00:27:53,748 I'LL CREATE THE NITRO GIRLS." 958 00:27:53,748 --> 00:27:55,183 [MUSIC] 959 00:27:55,183 --> 00:27:56,685 IT'S GOOD TO SEE THE GORGEOUS 960 00:27:56,685 --> 00:27:58,019 NITRO GIRLS OUT HERE, CERTAINLY 961 00:27:58,019 --> 00:27:59,354 IS A NICE DIVERSION FROM THE NEW 962 00:27:59,354 --> 00:28:00,789 WORLD ORDER, ISN'T IT? 963 00:28:00,789 --> 00:28:02,057 SO I PUT THEM RIGHT OUT 964 00:28:02,057 --> 00:28:03,158 BEFORE WE GO TO COMMERCIAL 965 00:28:03,158 --> 00:28:04,992 BREAK. 966 00:28:04,859 --> 00:28:06,061 LIVE AUDIENCE FOR THE THREE OR 967 00:28:06,061 --> 00:28:08,028 FOUR MINUTES THAT WE'RE DARK 968 00:28:08,028 --> 00:28:08,296 ANYWAY. 969 00:28:08,296 --> 00:28:09,598 SO THE FORMULA WORKED REALLY 970 00:28:09,598 --> 00:28:10,632 WELL. 971 00:28:10,632 --> 00:28:12,801 AND THE NITRO GIRLS COME OUT. 972 00:28:12,801 --> 00:28:14,069 THE NITRO GIRLS WAS A GOOD 973 00:28:14,069 --> 00:28:15,437 START AT FIRST. 974 00:28:15,437 --> 00:28:16,605 THEY DIDN'T DO ANYTHING TO 975 00:28:16,605 --> 00:28:18,273 EXPAND IT OR MAKE IT EVOLVE. 976 00:28:18,273 --> 00:28:19,541 SO WHAT VINCE DOES, HE HAS A 977 00:28:19,541 --> 00:28:20,508 GOOD IDEA. 978 00:28:20,508 --> 00:28:21,543 HE MAKES IT EVOLVE. 979 00:28:21,543 --> 00:28:23,445 [MUSIC] 980 00:28:23,445 --> 00:28:25,146 LOOK, JR. HEY, LOOK. 981 00:28:25,146 --> 00:28:26,147 I SEE IT, KING. 982 00:28:26,147 --> 00:28:28,183 [CROWD CHEERING] 983 00:28:28,183 --> 00:28:29,317 VINCE MCMAHON'S INCORPORATION 984 00:28:29,317 --> 00:28:30,552 OF WOMEN AND SEXUALITY REACHED 985 00:28:30,552 --> 00:28:31,653 NEW HEIGHTS. 986 00:28:31,653 --> 00:28:33,154 THE BIKINI CONTEST. 987 00:28:33,154 --> 00:28:34,489 [CROWD CHEERING] 988 00:28:34,489 --> 00:28:36,625 AND THE DAYS OF WWE'S PG 989 00:28:36,625 --> 00:28:40,095 PROGRAMMING WOULD BECOME A 990 00:28:40,095 --> 00:28:41,596 DISTANT MEMORY. 991 00:28:41,596 --> 00:28:42,731 I GOT TO GET UP CLOSER IN 992 00:28:42,731 --> 00:28:44,332 PERSON WITH THE PUPPIES. 993 00:28:44,332 --> 00:28:45,333 HANG ON. 994 00:28:45,333 --> 00:28:46,134 [CROWD CHEERING] 995 00:28:46,134 --> 00:28:46,935 REMEMBER KING SAYING PUPPIES 996 00:28:46,935 --> 00:28:47,969 A LOT. 997 00:28:47,969 --> 00:28:48,870 LET'S HEAR IT FOR DEBRA AND 998 00:28:48,870 --> 00:28:49,971 HER PUPPIES. 999 00:28:49,971 --> 00:28:51,573 [CROWD CHEERING] 1000 00:28:51,573 --> 00:28:52,774 I BECAME KNOWN FOR THAT. 1001 00:28:52,774 --> 00:28:54,442 I BECAME LIKE A PERVERTED KIND 1002 00:28:54,442 --> 00:28:56,011 OF GUY THAT JUST ALL I WANTED TO 1003 00:28:56,011 --> 00:28:57,946 DO WAS SEE PUPPIES AND NOTHING 1004 00:28:57,946 --> 00:28:59,981 COULD BE FURTHER FROM THE TRUTH. 1005 00:28:59,981 --> 00:29:02,717 WWE WAS BREAKING THROUGH 1006 00:29:02,717 --> 00:29:05,387 BARRIERS BY WAY OF EXPLICIT 1007 00:29:05,387 --> 00:29:07,756 CONTENT, BUT THERE WAS A GROWING 1008 00:29:07,756 --> 00:29:10,225 CONCERN THAT VINCE MCMAHON HAD 1009 00:29:10,225 --> 00:29:12,460 GONE TOO FAR FOR THE SAKE OF 1010 00:29:12,460 --> 00:29:13,328 RATINGS. 1011 00:29:13,328 --> 00:29:17,499 HERE I AM, YOUR VALENTINE. 1012 00:29:17,499 --> 00:29:20,135 OH, BOY. 1013 00:29:20,135 --> 00:29:21,469 ARE YOU ALL RIGHT, KING? 1014 00:29:21,469 --> 00:29:23,571 NOBODY EXPECTED VINCE TO LET 1015 00:29:23,571 --> 00:29:25,440 THINGS GO THAT FAR OUT AND PUSH 1016 00:29:25,440 --> 00:29:27,842 THE ENVELOPE LIKE THAT. 1017 00:29:27,842 --> 00:29:30,010 A LOT OF TIMES, THE LINE WAS 1018 00:29:30,010 --> 00:29:30,178 CROSSED. 1019 00:29:30,178 --> 00:29:33,248 SEX WAS BEING USED TO LURE 1020 00:29:33,248 --> 00:29:34,149 VIEWERS IN. 1021 00:29:34,149 --> 00:29:35,517 MORE PEOPLE WERE TURNING ON BUT 1022 00:29:35,517 --> 00:29:37,152 SOME WERE HAVING TO TURN OFF, 1023 00:29:37,152 --> 00:29:39,120 BECAUSE IT WAS SO HEAVY. 1024 00:29:39,120 --> 00:29:40,188 PUPPIES. 1025 00:29:40,188 --> 00:29:40,989 OH, NO. 1026 00:29:40,989 --> 00:29:41,656 OH, LORD 1027 00:29:41,656 --> 00:29:42,357 NO, MAE. 1028 00:29:42,357 --> 00:29:44,024 NOBODY WANTS TO SEE YOUR 1029 00:29:43,725 --> 00:29:44,359 MAE, WE DON'T NEED YOUR... 1030 00:29:44,359 --> 00:29:45,093 OH, NO, WAIT. 1031 00:29:45,093 --> 00:29:45,660 WE DON'T NEED TO SEE YOUR 1032 00:29:45,660 --> 00:29:46,294 PUPPIES, MAE. 1033 00:29:46,294 --> 00:29:46,895 NO. 1034 00:29:46,895 --> 00:29:47,629 MAE, DON'T DO IT. 1035 00:29:47,629 --> 00:29:48,263 THOSE AREN'T PUPPIES. 1036 00:29:48,263 --> 00:29:48,930 THOSE ARE... 1037 00:29:48,930 --> 00:29:49,664 YOU'LL KILL THE KING. 1038 00:29:49,664 --> 00:29:51,099 [MUSIC] 1039 00:29:51,099 --> 00:29:51,833 THOSE ARE MASSIVE! 1040 00:29:51,833 --> 00:29:53,368 OH, LORD. 1041 00:29:53,368 --> 00:29:54,703 DON'T DO IT. 1042 00:29:54,703 --> 00:29:56,271 [MUSIC] 1043 00:29:56,271 --> 00:29:57,472 I REMEMBER BISCHOFF AT TEAM 1044 00:29:57,472 --> 00:29:58,707 MEETINGS AND HE WOULD SAY THINGS 1045 00:29:58,707 --> 00:30:00,275 LIKE, YOU KNOW, "IN THE NEXT SIX 1046 00:30:00,275 --> 00:30:01,376 MONTHS, VINCE IS GONNA LOSE ALL 1047 00:30:01,376 --> 00:30:02,577 THEIR SPONSORS AND I GUARANTEE 1048 00:30:02,577 --> 00:30:04,679 WWE'S GONNA CLOSE FOREVER. 1049 00:30:04,679 --> 00:30:05,747 I GUARANTEE IT. 1050 00:30:05,747 --> 00:30:06,881 IT'S A VERDICT. 1051 00:30:06,881 --> 00:30:08,316 I TELL YOU, THIS WILL HAPPEN." 1052 00:30:08,316 --> 00:30:09,484 AND IT WAS KIND OF JUST THE 1053 00:30:09,484 --> 00:30:10,618 OPPOSITE THAT MORE AND MORE 1054 00:30:10,618 --> 00:30:12,053 PEOPLE WERE COMING OVER TO SEE 1055 00:30:12,053 --> 00:30:12,921 WHAT WAS GONNA HAPPEN. 1056 00:30:12,921 --> 00:30:14,489 [CROWD CHEERING] 1057 00:30:14,489 --> 00:30:15,323 [BELL RINGING] 1058 00:30:15,323 --> 00:30:16,291 THERE WERE PARENTS CALLING 1059 00:30:16,291 --> 00:30:17,258 AND, "WE'RE NEVER GONNA LET OUR 1060 00:30:17,258 --> 00:30:18,393 CHILDREN WATCH THIS STUFF AGAIN. 1061 00:30:18,393 --> 00:30:19,394 YOU KNOW, WHAT ARE YOU 1062 00:30:19,394 --> 00:30:20,228 THINKING?" 1063 00:30:20,228 --> 00:30:21,262 AND THEN YET THE NEXT WEEK, THE 1064 00:30:21,262 --> 00:30:22,897 RATINGS WERE BETTER. 1065 00:30:22,897 --> 00:30:24,365 THE INFUSION OF CARNAL 1066 00:30:24,365 --> 00:30:26,367 CONTENT HAD PAID OFF. 1067 00:30:26,367 --> 00:30:29,804 [MUSIC] 1068 00:30:29,804 --> 00:30:31,606 WWE'S CONTINUED SUCCESS 1069 00:30:31,606 --> 00:30:34,442 MIRRORED THAT OF SABLE, THE 1070 00:30:34,442 --> 00:30:36,745 COMPANY'S MOST POPULAR DIVA WHO 1071 00:30:36,745 --> 00:30:38,413 HAD EMERGED AS ONE OF MONDAY 1072 00:30:38,413 --> 00:30:41,282 NIGHT RAW'S MAIN ATTRACTIONS 1073 00:30:41,282 --> 00:30:42,650 A SABLE BOMB. 1074 00:30:42,650 --> 00:30:43,685 SABLE BOMB. 1075 00:30:43,685 --> 00:30:44,452 [CROWD CHEERING] 1076 00:30:44,452 --> 00:30:45,487 GOOD LORD. 1077 00:30:45,487 --> 00:30:47,789 SABLE JUST TAKEN CARE OF MERO 1078 00:30:47,789 --> 00:30:48,990 LIKE A BAD HABIT. 1079 00:30:48,990 --> 00:30:52,093 [MUSIC] 1080 00:30:52,093 --> 00:30:53,094 I WAS LIKE, "WOW, SHE'S 1081 00:30:53,094 --> 00:30:54,095 AMAZING." 1082 00:30:54,095 --> 00:30:55,263 SHE'S BEAUTIFUL AND SHE'S 1083 00:30:55,263 --> 00:30:57,599 ATHLETIC AND SHE'S GOT A REAL 1084 00:30:57,599 --> 00:30:58,500 PERSONALITY ABOUT HER. 1085 00:30:58,500 --> 00:30:59,868 THIS IS FOR ALL THE WOMEN WHO 1086 00:30:59,868 --> 00:31:02,837 WANT TO BE ME AND FOR THE MEN 1087 00:31:02,837 --> 00:31:05,106 WHO COME TO SEE ME. 1088 00:31:05,106 --> 00:31:09,844 [CROWD CHEERING] 1089 00:31:09,844 --> 00:31:11,412 I MEAN GUYS FROM 18 TO 35, 1090 00:31:11,412 --> 00:31:12,580 THEY WERE LOVING IT AT THAT 1091 00:31:12,580 --> 00:31:14,449 TIME. 1092 00:31:14,449 --> 00:31:16,484 SABLE WAS A RACY RATINGS 1093 00:31:16,484 --> 00:31:18,119 MAGNET. 1094 00:31:18,119 --> 00:31:19,621 FOR A WHILE, NO MATTER WHERE 1095 00:31:19,621 --> 00:31:20,722 THEY PUT SABLE ON, SHE'D BEAT 1096 00:31:20,722 --> 00:31:22,357 ANYTHING WE HAD. 1097 00:31:22,357 --> 00:31:23,925 AND WOULD WWE REGAIN ITS 1098 00:31:23,925 --> 00:31:25,527 FOOTING IN THE WEEKLY 1099 00:31:25,527 --> 00:31:28,630 COMPETITION WITH WHAT HAD BECOME 1100 00:31:28,630 --> 00:31:31,199 A MORE CONSERVATIVE WORLD 1101 00:31:31,199 --> 00:31:33,067 CHAMPIONSHIP WRESTLING. 1102 00:31:33,067 --> 00:31:34,335 WE GOT STANDARDS AND 1103 00:31:34,335 --> 00:31:37,405 PRACTICE GUY IN OUR CREATIVE 1104 00:31:37,405 --> 00:31:39,274 ROOM AND THEY'VE GOT VAL VENIS 1105 00:31:39,274 --> 00:31:40,575 WITH JENNA JAMESON. 1106 00:31:40,575 --> 00:31:42,277 SIZE DOES MATTER. 1107 00:31:42,277 --> 00:31:43,478 WONDER WHERE THAT 1108 00:31:43,478 --> 00:31:44,979 DEMOGRAPHIC IS GONNA GO? 1109 00:31:44,979 --> 00:31:46,347 IT WAS A SHOCK TO SEE ALL 1110 00:31:46,347 --> 00:31:47,982 THESE SEXUALLY EXPLICIT PROGRAMS 1111 00:31:47,982 --> 00:31:49,417 THAT THEY WERE RUNNING AND 1112 00:31:49,417 --> 00:31:50,752 THAT'S WHEN VINCE GOT THE UPPER 1113 00:31:50,752 --> 00:31:51,586 HAND. 1114 00:31:51,586 --> 00:31:53,154 HE WAS WILLING TO DO THINGS THAT 1115 00:31:53,154 --> 00:31:55,723 THOSE AT WCW WEREN'T WILLING TO 1116 00:31:55,723 --> 00:31:56,991 DO. 1117 00:31:56,991 --> 00:31:58,259 [MUSIC] 1118 00:31:58,259 --> 00:31:59,661 TED CALLS ME UP AND, "WELL, 1119 00:31:59,661 --> 00:32:01,396 VINCE, SO YOU'RE BEATING US NOW. 1120 00:32:01,396 --> 00:32:03,198 SO YOU KNOW WHY YOU'RE BEATING 1121 00:32:03,198 --> 00:32:04,833 US, DON'T YOU?" 1122 00:32:04,833 --> 00:32:05,900 AND I SAID, "WELL, TED, PLEASE 1123 00:32:05,900 --> 00:32:07,302 TELL ME. 1124 00:32:07,302 --> 00:32:08,603 YOU KNOW, I'M SURE IT'S NOT 1125 00:32:08,603 --> 00:32:09,571 BECAUSE WE HAVE A BETTER 1126 00:32:09,571 --> 00:32:10,905 PRODUCT." 1127 00:32:10,905 --> 00:32:13,040 "WELL, NO, IT'S BECAUSE YOU SHOW 1128 00:32:13,040 --> 00:32:14,075 MORE OF THE TIT." 1129 00:32:14,075 --> 00:32:15,076 [MUSIC] 1130 00:32:15,076 --> 00:32:17,145 I SAID, "WE WHAT? 1131 00:32:17,145 --> 00:32:18,713 I MEAN, COME ON." 1132 00:32:18,713 --> 00:32:19,914 [CROWD CHEERING] 1133 00:32:19,914 --> 00:32:20,882 HE JUST WOULDN'T GIVE US 1134 00:32:20,882 --> 00:32:21,816 CREDIT FOR HAVING A BETTER 1135 00:32:21,816 --> 00:32:24,285 PRODUCT. 1136 00:32:24,285 --> 00:32:25,353 YOU NEED TO FIND A WAY TO 1137 00:32:25,353 --> 00:32:26,354 COMPETE WITH PEOPLE. 1138 00:32:26,354 --> 00:32:27,388 AND YOU CAN'T BE SUCKED IN TO 1139 00:32:27,388 --> 00:32:29,290 COMPETING WITH THEM THE WAY THEY 1140 00:32:29,290 --> 00:32:30,491 WANT YOU TO COMPETE. 1141 00:32:30,491 --> 00:32:31,392 YOU HAVE TO FIND A WAY TO WIN 1142 00:32:31,392 --> 00:32:32,961 IT. 1143 00:32:32,961 --> 00:32:35,163 [CROWD CHEERING] 1144 00:32:35,163 --> 00:32:36,431 [MUSIC] 1145 00:32:36,431 --> 00:32:37,932 THE COMPETITION BETWEEN TED 1146 00:32:37,932 --> 00:32:39,801 TURNER AND VINCE MCMAHON 1147 00:32:39,801 --> 00:32:41,369 RESULTED IN A CREATIVE SHIFT 1148 00:32:41,369 --> 00:32:43,872 THAT BROUGHT AN EDGE TO MONDAY 1149 00:32:43,872 --> 00:32:45,406 NIGHT RAW. 1150 00:32:45,406 --> 00:32:48,676 DX, DX, DX. 1151 00:32:48,676 --> 00:32:50,311 HOWEVER, THE TWO INDUSTRY 1152 00:32:50,311 --> 00:32:52,247 HEAVYWEIGHTS WERE NOT THE ONLY 1153 00:32:52,247 --> 00:32:54,148 ONES TRANSFORMING SPORTS 1154 00:32:54,148 --> 00:32:55,116 ENTERTAINMENT. 1155 00:32:55,116 --> 00:32:57,986 [CROWD CHEERING] 1156 00:32:57,986 --> 00:32:59,187 EXTREME CHAMPIONSHIP 1157 00:32:59,187 --> 00:33:00,822 WRESTLING, A RENEGADE 1158 00:33:00,822 --> 00:33:02,991 UNDERGROUND PROMOTION HAD 1159 00:33:02,991 --> 00:33:04,259 ALREADY BEEN BREAKING 1160 00:33:04,259 --> 00:33:06,594 TRADITIONS, BUT ON A MUCH 1161 00:33:06,594 --> 00:33:07,695 SMALLER SCALE. 1162 00:33:07,695 --> 00:33:08,696 OH, MY GOD. 1163 00:33:08,696 --> 00:33:11,232 [CROWD CHEERING] 1164 00:33:11,232 --> 00:33:13,334 ECW CAME ALONG AND WE HAD 1165 00:33:13,334 --> 00:33:16,137 REAL LIFE CHARACTERS, REAL LIFE 1166 00:33:16,137 --> 00:33:18,740 STORYLINES, STUFF THAT THEY 1167 00:33:18,740 --> 00:33:20,375 NEVER SAW BEFORE, A LOT OF 1168 00:33:20,375 --> 00:33:26,981 VIOLENCE. 1169 00:33:26,981 --> 00:33:28,783 IT FELT LIKE AN OUTLAW 1170 00:33:28,783 --> 00:33:30,184 PROMOTION. 1171 00:33:30,184 --> 00:33:34,255 ECW HAD A CERTAIN SPIRIT TO IT 1172 00:33:34,255 --> 00:33:36,691 WHERE IT WAS--IT WAS WILD, WILD 1173 00:33:36,691 --> 00:33:38,693 WEST AND THEN, I THINK, 1174 00:33:38,693 --> 00:33:45,099 ATTRACTED A LOT OF PEOPLE. 1175 00:33:45,099 --> 00:33:47,001 YOU REALIZE YOU'RE SEEING 1176 00:33:47,001 --> 00:33:50,171 SOMETHING THAT YOU HAVEN'T SEEN 1177 00:33:50,171 --> 00:33:51,406 BEFORE. 1178 00:33:51,406 --> 00:33:52,941 THIS IS SOME CUTTING EDGE 1179 00:33:52,941 --> 00:33:54,409 PROFESSIONAL WRESTLING. 1180 00:33:54,409 --> 00:33:55,643 OH, MY GOD. 1181 00:33:55,643 --> 00:33:57,345 VAN DAM CLEARED THE ROPES 1182 00:33:57,345 --> 00:33:58,746 COMPLETELY. 1183 00:33:58,746 --> 00:34:00,348 I THINK A LOT OF PEOPLE IN 1184 00:34:00,348 --> 00:34:01,950 WWE AND WCW LOOKED AT IT AND 1185 00:34:01,950 --> 00:34:03,985 WENT, "HMM, THESE GUYS COULD BE 1186 00:34:03,985 --> 00:34:06,154 ONTO SOMETHING." 1187 00:34:06,154 --> 00:34:07,722 LOOKING TO PUSH THE ENVELOPE, 1188 00:34:07,722 --> 00:34:10,325 WWE WOULD TAKE A PAGE OUT OF 1189 00:34:10,325 --> 00:34:14,162 ECW'S PLAYBOOK INCORPORATING 1190 00:34:14,162 --> 00:34:15,964 MORE VIOLENT MATCHES INTO THEIR 1191 00:34:15,964 --> 00:34:17,632 PROGRAM. 1192 00:34:17,632 --> 00:34:18,733 FOLKS, I PROMISE YOU, YOU 1193 00:34:18,733 --> 00:34:20,168 WON'T SEE THIS ANYWHERE, BUT 1194 00:34:20,168 --> 00:34:22,437 HERE AT--AND THERE GOES CACTUS. 1195 00:34:22,437 --> 00:34:23,338 OH, NO. 1196 00:34:23,338 --> 00:34:24,138 GOOD GRIEF, RIGHT IN THE 1197 00:34:24,138 --> 00:34:25,406 TRASH. 1198 00:34:25,406 --> 00:34:26,441 ECW HAD A LOT TO DO WITH THE 1199 00:34:26,441 --> 00:34:28,710 DIRECTION THAT THE ATTITUDE ERA 1200 00:34:28,710 --> 00:34:30,945 WENT IN WWE. 1201 00:34:30,945 --> 00:34:32,013 OH, NO. 1202 00:34:32,013 --> 00:34:34,215 DON'T YOU DARE DO THAT. 1203 00:34:34,215 --> 00:34:37,852 MY GOD, THERE'S PEOPLE IN THERE. 1204 00:34:37,852 --> 00:34:39,387 ECW WAS THE EPITOME OF THE 1205 00:34:39,387 --> 00:34:40,855 ROUGH AND TUMBLE TYPE STYLE. 1206 00:34:40,855 --> 00:34:42,957 WE CAN THINK THAT'S WHAT 1207 00:34:42,957 --> 00:34:44,692 ATTITUDE ADOPTED. 1208 00:34:44,692 --> 00:34:46,527 MICHAELS IS A BLOODY MESS. 1209 00:34:46,527 --> 00:34:47,762 AND TURNED INTO SOMETHING 1210 00:34:47,762 --> 00:34:49,931 THAT WAS PUBLICLY ACCEPTABLE ON 1211 00:34:49,931 --> 00:34:52,800 A BROADER RANGE. 1212 00:34:52,800 --> 00:34:53,735 NO. 1213 00:34:53,735 --> 00:34:56,371 NO. 1214 00:34:56,371 --> 00:34:58,239 WWE SUCCESSFULLY BROUGHT 1215 00:34:58,239 --> 00:35:00,475 ECW'S ALTERNATIVE HARDCORE STYLE 1216 00:35:00,475 --> 00:35:02,677 TO THE MASSES. 1217 00:35:02,677 --> 00:35:06,547 THE FIRST EVER INFERNO MATCH. 1218 00:35:06,547 --> 00:35:08,383 AND WOULD GO ON TO CREATE 1219 00:35:08,383 --> 00:35:10,084 SOME OF THEIR OWN VIOLENT 1220 00:35:10,084 --> 00:35:12,186 INNOVATIONS. 1221 00:35:12,186 --> 00:35:14,055 WE HAD A MATCH BETWEEN KANE 1222 00:35:14,055 --> 00:35:15,490 AND THE UNDERTAKER WHERE THEY 1223 00:35:15,490 --> 00:35:16,691 WERE GONNA SET EACH OTHER ON 1224 00:35:16,691 --> 00:35:17,492 FIRE. 1225 00:35:17,492 --> 00:35:18,359 THERE WAS ACTUALLY FIRE AROUND 1226 00:35:18,359 --> 00:35:20,528 THE RING JUST BLAZING. 1227 00:35:20,528 --> 00:35:22,463 NEVER BEFORE ON RAW, NEVER 1228 00:35:22,463 --> 00:35:24,132 BEFORE HAS ANYONE EVER SEEN 1229 00:35:24,132 --> 00:35:26,200 ANYTHING LIKE THIS. 1230 00:35:26,200 --> 00:35:27,468 ALL THE RIDICULOUS 1231 00:35:27,468 --> 00:35:28,803 STIPULATIONS, ALL THE 1232 00:35:28,803 --> 00:35:31,539 SHENANIGANS THAT WERE THE 1233 00:35:31,539 --> 00:35:32,673 ATTITUDE ERA... 1234 00:35:32,673 --> 00:35:33,875 OH, THE BOWLING BALL. 1235 00:35:33,875 --> 00:35:34,876 BOWLING BALL? 1236 00:35:34,876 --> 00:35:35,777 ...THEY PUSHED THE ENVELOPE 1237 00:35:35,777 --> 00:35:36,744 EVERY WEEK. 1238 00:35:36,744 --> 00:35:38,646 IT GOT MORE EDGY, IT GOT MORE 1239 00:35:38,646 --> 00:35:40,748 ADULT. 1240 00:35:40,748 --> 00:35:41,949 THE CARNAGE OF THE ATTITUDE 1241 00:35:41,949 --> 00:35:43,885 ERA EXPANDED BEYOND THE CONFINES 1242 00:35:43,885 --> 00:35:46,454 OF THE RING. 1243 00:35:46,454 --> 00:35:48,623 AND MONDAY NIGHT RAW BEGAN TO 1244 00:35:48,623 --> 00:35:50,224 FEATURE COMPELLING HARDCORE 1245 00:35:50,224 --> 00:35:51,426 MATCHES. 1246 00:35:51,426 --> 00:35:52,827 I REMEMBER A MATCH WITH AL 1247 00:35:52,827 --> 00:35:54,195 SNOW AND HARDCORE HOLLY AT ST. 1248 00:35:54,195 --> 00:35:55,696 VALENTINE'S DAY MASSACRE, THEY 1249 00:35:55,696 --> 00:35:57,031 WENT INTO THE RIVER, DOWN THE 1250 00:35:57,031 --> 00:35:58,399 STREET. 1251 00:35:58,399 --> 00:35:59,667 AND, OH, LOOK AT THIS. 1252 00:35:59,667 --> 00:36:01,235 INTO THE MISSISSIPPI RIVER, 1253 00:36:01,235 --> 00:36:03,337 THAT WATER HAS GOT TO BE 35, 40 1254 00:36:03,337 --> 00:36:04,472 DEGREES. 1255 00:36:04,472 --> 00:36:05,606 WHAT? 1256 00:36:05,606 --> 00:36:06,474 [MUSIC] 1257 00:36:06,474 --> 00:36:07,375 WE GOT AWAY WITH SO MANY 1258 00:36:07,375 --> 00:36:08,643 THINGS DURING THE ATTITUDE ERA 1259 00:36:08,643 --> 00:36:11,011 THAT NOW, SOMETIMES, YOU LOOK 1260 00:36:11,011 --> 00:36:11,412 BACK AND SEE SOME OF THAT 1261 00:36:11,412 --> 00:36:12,447 FOOTAGE AND YOU THINK, "OH, MY 1262 00:36:12,447 --> 00:36:13,347 GOSH. 1263 00:36:13,347 --> 00:36:14,515 HOW DID WE DO THAT?" 1264 00:36:14,515 --> 00:36:15,383 NO. 1265 00:36:15,383 --> 00:36:16,150 NO. 1266 00:36:16,150 --> 00:36:17,585 FOR GOD'S SAKE, DON'T DO THAT. 1267 00:36:17,585 --> 00:36:19,821 OH, FOR THE LOVE OF GOD. 1268 00:36:19,821 --> 00:36:21,255 EMBRACING THE GLUTTONY OF 1269 00:36:21,255 --> 00:36:23,257 PUNISHMENT, THE NEW DIRECTION 1270 00:36:23,257 --> 00:36:25,093 WAS SPEARHEADED BY THE KING OF 1271 00:36:25,093 --> 00:36:28,028 HARDCORE, MICK FOLEY. 1272 00:36:28,028 --> 00:36:29,130 [MUSIC] 1273 00:36:29,130 --> 00:36:30,631 MICK ISN'T AFRAID OF TAKING 1274 00:36:30,631 --> 00:36:31,766 RISKS AND LIKES TO SEE WHAT HE 1275 00:36:31,766 --> 00:36:33,067 CAN DO AND WHAT HE CAN'T DO AND 1276 00:36:33,067 --> 00:36:34,769 WHAT HE CAN GET AWAY WITH. 1277 00:36:34,769 --> 00:36:36,504 HE HIT HIM IN THE FACE. 1278 00:36:36,504 --> 00:36:37,371 MY GOD. 1279 00:36:37,371 --> 00:36:38,206 MY GOD. 1280 00:36:38,206 --> 00:36:39,107 CACTUS JACK'S HIT TRIPLE H ON 1281 00:36:39,107 --> 00:36:40,508 THE FACE WITH BARBWIRE. 1282 00:36:40,508 --> 00:36:42,877 MICK FOLEY WOULD DO 1283 00:36:42,877 --> 00:36:44,979 ABSOLUTELY ANYTHING TO PUT ON A 1284 00:36:44,979 --> 00:36:46,147 GOOD SHOW. 1285 00:36:46,147 --> 00:36:47,882 OH, MAN. 1286 00:36:47,882 --> 00:36:49,350 GOOD GOD ALMIGHTY. 1287 00:36:49,350 --> 00:36:52,120 GOOD GOD ALMIGHTY. 1288 00:36:52,120 --> 00:36:53,721 DURING THE ATTITUDE ERA, I 1289 00:36:53,721 --> 00:36:55,823 WAS ABLE TO UP THE ANTE AND THE 1290 00:36:55,823 --> 00:36:57,825 EMOTION AND PHYSICALITY BY 1291 00:36:57,825 --> 00:37:02,163 PLAYING OUTSIDE THE RULES. 1292 00:37:02,163 --> 00:37:03,464 MICK FOLEY'S INNOVATIONS 1293 00:37:03,464 --> 00:37:04,966 DURING THE ATTITUDE ERA'S 1294 00:37:04,966 --> 00:37:07,068 BREAKING OF BOUNDARIES PAVED THE 1295 00:37:07,068 --> 00:37:10,003 WAY FOR AN ENTIRE HARDCORE 1296 00:37:10,003 --> 00:37:10,872 DIVISION DEVOTED TO THIS 1297 00:37:10,872 --> 00:37:12,540 ALTERNATIVE STYLE. 1298 00:37:12,540 --> 00:37:16,043 THIS IS THE WWE HARDCORE 1299 00:37:16,043 --> 00:37:17,245 CHAMPIONSHIP BELT. 1300 00:37:17,245 --> 00:37:18,112 I WAS ORIGINALLY GIVEN THE 1301 00:37:18,112 --> 00:37:19,280 HARDCORE TITLE AS A JOKE. 1302 00:37:19,280 --> 00:37:20,248 YOU'VE EARNED IT. 1303 00:37:20,248 --> 00:37:21,149 I MEAN IT WAS A PIECE OF 1304 00:37:21,149 --> 00:37:22,049 GARBAGE. 1305 00:37:22,049 --> 00:37:23,551 I LOVE IT. 1306 00:37:23,551 --> 00:37:24,519 YOU'VE EARNED IT. 1307 00:37:24,519 --> 00:37:25,987 I GOT TO BE HONEST WITH YOU. 1308 00:37:25,987 --> 00:37:26,988 I LOVE IT. 1309 00:37:26,988 --> 00:37:28,256 IT HAD A LIFE OF ITS OWN WHERE 1310 00:37:28,256 --> 00:37:29,557 THE HARDCORE CHAMPIONSHIP BECAME 1311 00:37:29,557 --> 00:37:33,094 A BIG PART OF THE ATTITUDE ERA. 1312 00:37:33,094 --> 00:37:34,095 GOOD GOD. 1313 00:37:34,095 --> 00:37:35,530 YEAH. 1314 00:37:35,530 --> 00:37:36,797 COME ON. 1315 00:37:36,797 --> 00:37:37,965 PATTERSON COVERING BRISCO. 1316 00:37:37,965 --> 00:37:39,333 WHO'S THE CHAMP NOW? 1317 00:37:39,333 --> 00:37:40,434 WELL, I'LL BE DAMNED. 1318 00:37:40,434 --> 00:37:41,235 YEAH. 1319 00:37:41,235 --> 00:37:42,069 RAISE MY HAND. 1320 00:37:42,069 --> 00:37:42,870 RAISE MY HAND. 1321 00:37:42,870 --> 00:37:43,638 I'M THE CHAMPION. 1322 00:37:43,638 --> 00:37:44,872 LET'S GET OUT OF HERE. 1323 00:37:44,872 --> 00:37:45,873 YOU GET A 24/7 ROLE WITH THE 1324 00:37:45,873 --> 00:37:46,908 HARDCORE TITLE. 1325 00:37:46,908 --> 00:37:48,176 AT ANY POINT, THEY CAN JUST CUT 1326 00:37:48,176 --> 00:37:49,310 BACKSTAGE AND SOMEONE'S GETTING 1327 00:37:49,310 --> 00:37:50,611 THEIR HEAD TAKEN OFF AND GETTING 1328 00:37:50,611 --> 00:37:51,779 PINNED TO BECOME A NEW HARDCORE 1329 00:37:51,779 --> 00:37:54,115 CHAMPION. 1330 00:37:54,115 --> 00:38:00,788 JUST TRY TO COVER HIM. 1331 00:38:00,788 --> 00:38:02,323 GERALD BRISCO IS THE HARDCORE 1332 00:38:02,323 --> 00:38:03,658 CHAMPION. 1333 00:38:03,658 --> 00:38:06,060 YOU'VE GOT TO BE KIDDING ME? 1334 00:38:06,060 --> 00:38:07,161 GERALD BRISCO IS THE HARDCORE 1335 00:38:07,161 --> 00:38:08,496 CHAMPION. 1336 00:38:08,496 --> 00:38:09,597 YOU'RE CRASH HOLLY. 1337 00:38:09,597 --> 00:38:10,631 YEAH. 1338 00:38:10,631 --> 00:38:11,365 YEAH. 1339 00:38:11,365 --> 00:38:12,099 YOU'RE THE HARDCORE CHAMP. 1340 00:38:12,099 --> 00:38:12,800 YEAH. 1341 00:38:12,800 --> 00:38:13,601 YOU DEFEND YOUR TITLE 24/7, 1342 00:38:13,601 --> 00:38:14,435 DON'T YOU? 1343 00:38:14,435 --> 00:38:15,169 YEAH. 1344 00:38:15,169 --> 00:38:15,937 THAT'S OVER THERE. 1345 00:38:15,937 --> 00:38:16,604 TRY TO... 1346 00:38:16,604 --> 00:38:17,271 WE ALL WOULD BE OFF THE AIR 1347 00:38:17,271 --> 00:38:19,039 ALMOST AND THEN REALIZE, "OH, 1348 00:38:18,773 --> 00:38:19,707 LOT." 1349 00:38:19,707 --> 00:38:22,042 AND THEN THERE WAS, YOU 1350 00:38:21,809 --> 00:38:24,010 A FOREIGN OBJECT. 1351 00:38:23,811 --> 00:38:24,645 ONE, TWO... 1352 00:38:24,645 --> 00:38:25,546 THIS IS ACTUALLY IN THE 1353 00:38:25,546 --> 00:38:26,314 BAGGAGE CLAIM AREA AT THE NEWARK 1354 00:38:26,314 --> 00:38:29,383 AIRPORT. 1355 00:38:29,383 --> 00:38:30,618 I REMEMBER THEM GOING IN A 1356 00:38:30,618 --> 00:38:33,654 PLAYGROUND AND THEY WERE GOING 1357 00:38:33,654 --> 00:38:35,690 DOWN SLIDES, RUNNING DOWN LIKE 1358 00:38:35,690 --> 00:38:37,625 THE PLAY PENS. 1359 00:38:37,625 --> 00:38:39,560 I USED TO LOVE IT. 1360 00:38:39,560 --> 00:38:41,495 YOU HAD LIKE GIRLS GOING AFTER 1361 00:38:41,495 --> 00:38:43,164 THE TITLE, LIKE IT WAS 24/7 1362 00:38:43,164 --> 00:38:45,132 NONSTOP. 1363 00:38:45,132 --> 00:38:46,300 WE GOT A HO IN THE RING. 1364 00:38:46,300 --> 00:38:47,301 WE'VE GOT HOS IN THE RING. 1365 00:38:47,301 --> 00:38:48,269 WHAT? 1366 00:38:48,269 --> 00:38:48,936 [CROWD CHEERING] 1367 00:38:48,936 --> 00:38:51,606 [BELL RINGING] 1368 00:38:51,606 --> 00:38:53,708 WHEN WCW DID COUNTER WITH 1369 00:38:53,708 --> 00:38:56,711 THEIR OWN HARDCORE TACTICS, THE 1370 00:38:56,711 --> 00:38:59,313 RESULTS WERE UNDERWHELMING. 1371 00:38:59,313 --> 00:39:00,715 THERE'S THE BRAND NEW WCW 1372 00:39:00,715 --> 00:39:04,719 HARDCORE CHAMPIONSHIP. 1373 00:39:04,719 --> 00:39:06,554 I THINK IDEAS DON'T CHANGE. 1374 00:39:06,554 --> 00:39:07,688 I THINK THE WAY YOU PRESENT THEM 1375 00:39:07,688 --> 00:39:08,623 DO. 1376 00:39:08,623 --> 00:39:11,759 WCW WAS PLAYING CATCH UP TO WWE. 1377 00:39:11,759 --> 00:39:13,561 [CROWD CHEERING] 1378 00:39:13,561 --> 00:39:16,063 OH, HE PILEDROVE HIM. 1379 00:39:16,063 --> 00:39:18,766 OH. 1380 00:39:18,766 --> 00:39:19,734 [CROWD CHEERING] 1381 00:39:19,734 --> 00:39:20,801 THE ATTITUDE ERA, THERE WAS A 1382 00:39:20,801 --> 00:39:21,902 WHOLE LOT OF VIOLENCE, LIKE, 1383 00:39:21,902 --> 00:39:24,272 VINCE MADE IT WHERE, YOU KNOW, 1384 00:39:24,272 --> 00:39:25,172 "WE'RE GONNA MAKE IT WHERE YOU 1385 00:39:25,172 --> 00:39:26,607 CAN'T COMPETE." 1386 00:39:26,607 --> 00:39:28,376 AND THEY DID. 1387 00:39:28,376 --> 00:39:30,144 THE FIRST EVER JUNKYARD 1388 00:39:30,144 --> 00:39:32,146 INVITATIONAL MATCH. 1389 00:39:32,146 --> 00:39:33,214 WERE THEY SEARCHING FOR 1390 00:39:33,214 --> 00:39:33,948 SOMETHING? 1391 00:39:33,948 --> 00:39:34,649 SURE. 1392 00:39:34,649 --> 00:39:35,449 I'M SURE THEY WERE SEARCHING FOR 1393 00:39:35,449 --> 00:39:36,284 SOMETHING, BECAUSE SOMEBODY WAS 1394 00:39:36,284 --> 00:39:38,052 TRYING TO KEEP THEIR JOB. 1395 00:39:38,052 --> 00:39:38,819 WAIT. 1396 00:39:38,819 --> 00:39:39,887 I'M NOT SURE WE CAN CALL THIS. 1397 00:39:39,887 --> 00:39:43,257 LET'S JUST WATCH IT. 1398 00:39:43,257 --> 00:39:44,392 AT THAT POINT IN TIME, IT 1399 00:39:44,392 --> 00:39:47,027 JUST DIDN'T MAKE SENSE. 1400 00:39:47,027 --> 00:39:48,028 SOONER OR LATER, THE BOTTOM'S 1401 00:39:47,962 --> 00:39:49,263 WE'RE NOT DELIVERING ANYTHING. 1402 00:39:49,263 --> 00:39:49,997 [MUSIC] 1403 00:39:49,997 --> 00:39:51,499 VIAGRA ON A POLE MATCH, KING. 1404 00:39:51,499 --> 00:39:53,067 ARE YOU--I'LL TELL YOU WHAT, 1405 00:39:53,067 --> 00:39:54,101 YOU CAN'T COME OUT AND LIVE FOR 1406 00:39:54,101 --> 00:39:55,102 A MATCH LIKE THIS. 1407 00:39:55,102 --> 00:39:56,003 YOU GOT TO GIVE IT UP RIGHT AWAY 1408 00:39:56,003 --> 00:39:57,271 AND KEEP IT UP. 1409 00:39:57,271 --> 00:39:58,306 SOMETIMES, YOU CAN PUSH THE 1410 00:39:58,306 --> 00:39:59,440 ENVELOPES SO MUCH, YOU'RE OUT OF 1411 00:39:59,440 --> 00:40:00,274 BUSINESS. 1412 00:40:00,274 --> 00:40:02,042 YOU KNOW, YOU RUN OVER SOMEBODY 1413 00:40:02,042 --> 00:40:02,143 WITH A CAR, THEN A TRUCK, THEN A 1414 00:40:02,143 --> 00:40:03,177 BUS, THEN A TRAIN, THEN AN 1415 00:40:03,177 --> 00:40:04,445 AIRPLANE, AND PRETTY SOON, 1416 00:40:04,445 --> 00:40:05,579 YOU'RE GOING--THERE'S NOTHING 1417 00:40:05,579 --> 00:40:07,181 ELSE LEFT TO DO, YOU KNOW. 1418 00:40:07,181 --> 00:40:09,684 THIS IS MATCH IS NOW A JUDY 1419 00:40:09,684 --> 00:40:13,054 BAGWELL ON A FORKLIFT MATCH. 1420 00:40:13,054 --> 00:40:14,455 A WHAT? 1421 00:40:14,455 --> 00:40:16,190 WCW AT THAT TIME WERE 1422 00:40:16,190 --> 00:40:17,591 LITERALLY IMPLODING FROM THE 1423 00:40:17,591 --> 00:40:20,061 INSIDE WHEN WWE WAS JUST GETTING 1424 00:40:20,061 --> 00:40:21,662 STRONGER, AND STRONGER, AND 1425 00:40:21,662 --> 00:40:23,164 STRONGER EVERYDAY. 1426 00:40:23,164 --> 00:40:24,065 [CROWD CHEERING] 1427 00:40:24,065 --> 00:40:25,333 AS THE ENTIRE COMPANY WAS 1428 00:40:25,333 --> 00:40:26,901 TAKING ADVANTAGE OF THE ATTITUDE 1429 00:40:26,901 --> 00:40:28,402 ERA'S EXPANDING VIOLENCE... 1430 00:40:28,402 --> 00:40:29,704 [CROWD CHEERING] 1431 00:40:29,704 --> 00:40:32,440 ...WWE'S DAREDEVIL PLAYGROUND 1432 00:40:32,440 --> 00:40:34,475 GAVE HUNGRY YOUNG TALENTS THEIR 1433 00:40:34,475 --> 00:40:35,876 CHANCE TO SHINE. 1434 00:40:35,876 --> 00:40:38,446 TABLES, AND LADDERS, AND 1435 00:40:38,446 --> 00:40:40,114 CHAIRS, OH, MY. 1436 00:40:40,114 --> 00:40:41,749 [CROWD CHEERING] 1437 00:40:41,749 --> 00:40:43,017 YOU CAN JUST FEEL THIS GROUND 1438 00:40:43,017 --> 00:40:44,652 SWELL LIKE THIS KIND OF TSUNAMI 1439 00:40:44,652 --> 00:40:45,953 STARTING. 1440 00:40:45,953 --> 00:40:47,388 IT WAS LIKE, "OKAY, OKAY, OKAY, 1441 00:40:47,388 --> 00:40:48,656 OKAY." 1442 00:40:48,656 --> 00:40:50,224 UNTIL WE STARTED, YOU KNOW, 1443 00:40:50,224 --> 00:40:51,392 FALLING OFF THOSE LADDERS AND 1444 00:40:51,392 --> 00:40:52,793 DOING BAD, BAD THINGS FOR OUR 1445 00:40:52,793 --> 00:40:53,828 BODIES. 1446 00:40:53,828 --> 00:40:54,795 [CROWD CHEERING] 1447 00:40:54,795 --> 00:40:55,063 LOOK AT EDGE. 1448 00:40:55,063 --> 00:40:57,965 AND LITA. 1449 00:40:57,965 --> 00:40:59,166 WE HAD EDGE AND CHRISTIAN, 1450 00:40:59,166 --> 00:41:00,801 THE HARDYS, THE DUDLEYS, AMAZING 1451 00:41:00,801 --> 00:41:02,002 CHEMISTRY. 1452 00:41:02,002 --> 00:41:03,270 NOW, YOU'RE THROWING TABLES, 1453 00:41:03,270 --> 00:41:04,939 LADDERS, AND CHAIRS IN THERE, 1454 00:41:04,939 --> 00:41:06,374 LIKE, WHAT COULD POSSIBLY BE 1455 00:41:06,374 --> 00:41:07,341 MORE EXCITING? 1456 00:41:07,341 --> 00:41:08,442 [CROWD CHEERING] 1457 00:41:08,442 --> 00:41:11,746 [MUSIC] 1458 00:41:11,746 --> 00:41:12,847 YOU KNOW, THERE'S SIX GUYS 1459 00:41:12,847 --> 00:41:14,382 THAT JUST WANTED TO GO UP AND 1460 00:41:14,382 --> 00:41:15,649 TEAR THE HOUSE DOWN. 1461 00:41:15,649 --> 00:41:16,617 THEY'RE TRYING TO STEAL THE 1462 00:41:16,617 --> 00:41:17,585 SHOW. 1463 00:41:17,585 --> 00:41:18,486 [CROWD CHEERING] 1464 00:41:18,486 --> 00:41:19,553 THE TLCS WEAR THAT 1465 00:41:19,553 --> 00:41:20,521 INSTRUMENT. 1466 00:41:20,521 --> 00:41:21,489 WE WOULD GO OUT THERE AND JUST 1467 00:41:21,489 --> 00:41:22,690 TURN IT OUT, MAN, AND DO SOME 1468 00:41:22,690 --> 00:41:23,858 REALLY CREATIVE SPOTS. 1469 00:41:23,858 --> 00:41:24,692 WE'RE REALLY ORIGINAL IN WHAT WE 1470 00:41:24,692 --> 00:41:25,693 DID. 1471 00:41:25,693 --> 00:41:26,961 [CROWD CHEERING] 1472 00:41:26,961 --> 00:41:28,095 AND IT WAS SOMETHING THAT IT 1473 00:41:28,095 --> 00:41:29,263 JUST NEVER BEEN SEEN ON WWE 1474 00:41:29,263 --> 00:41:30,931 PROGRAMMING, YOU KNOW, WHICH WAS 1475 00:41:30,931 --> 00:41:31,899 COOL. 1476 00:41:31,899 --> 00:41:33,067 [CROWD CHEERING] 1477 00:41:33,067 --> 00:41:34,535 THEIR YOUNG GUYS WERE GOING 1478 00:41:34,535 --> 00:41:36,170 OUT THERE AND THEY WERE JUST TOO 1479 00:41:36,170 --> 00:41:38,072 STRONG AND THEY WERE TOO HUNGRY 1480 00:41:38,072 --> 00:41:39,473 FOR US TO KEEP UP WITH. 1481 00:41:39,473 --> 00:41:40,608 [CROWD CHEERING] 1482 00:41:40,608 --> 00:41:41,909 LOOK OUT--LOOK OUTSIDE. 1483 00:41:41,909 --> 00:41:42,843 OH, MY GOD. 1484 00:41:42,843 --> 00:41:44,512 JEFF HARDY'S OVER 20 FEET, FOR 1485 00:41:44,512 --> 00:41:45,546 THE LOVE OF GOD. 1486 00:41:45,546 --> 00:41:46,714 AND THEN THE INVERTED LEAP. 1487 00:41:46,714 --> 00:41:47,948 DON'T DO IT. 1488 00:41:47,948 --> 00:41:48,716 [CROWD CHEERING] 1489 00:41:48,716 --> 00:41:49,850 SWANTON BOMB, TOP OF THE 1490 00:41:49,850 --> 00:41:51,552 LADDER TO THE FLOOR, THROUGH THE 1491 00:41:51,552 --> 00:41:52,686 TABLE. 1492 00:41:52,686 --> 00:41:54,789 GOODNIGHT, BUBBA RAY DUDLEY. 1493 00:41:54,789 --> 00:41:56,123 AND GOODNIGHT, JEFF HARDY. 1494 00:41:56,123 --> 00:41:58,192 THEY'RE BOTH GONE. 1495 00:41:58,192 --> 00:42:01,729 [MUSIC] 1496 00:42:01,729 --> 00:42:03,998 THE ARTISTIC LIBERTIES OF 1497 00:42:03,998 --> 00:42:07,234 WWE'S ATTITUDE ERA NOT ONLY 1498 00:42:07,234 --> 00:42:09,103 BROUGHT IN-RING INNOVATIONS TO 1499 00:42:09,103 --> 00:42:10,404 MONDAY NIGHT RAW. 1500 00:42:10,404 --> 00:42:11,439 [CROWD CHEERING] 1501 00:42:11,439 --> 00:42:12,606 OH, MY GOD, JEFF HANGING. 1502 00:42:12,606 --> 00:42:14,141 NO. 1503 00:42:14,141 --> 00:42:15,109 OH, MY GOD. 1504 00:42:15,109 --> 00:42:19,847 [CROWD CHEERING] 1505 00:42:19,847 --> 00:42:21,482 BUT ALSO USHERED IN A MORE 1506 00:42:21,482 --> 00:42:23,651 ENTERTAINING INTERACTIVE 1507 00:42:23,651 --> 00:42:24,985 EXPERIENCE WITH THE FANS IN 1508 00:42:24,985 --> 00:42:26,220 ATTENDANCE. 1509 00:42:26,220 --> 00:42:32,960 LET'S GET READY TO SUCK IT. 1510 00:42:32,960 --> 00:42:34,528 TALENTS LIKE D-GENERATION X 1511 00:42:34,528 --> 00:42:37,231 AND STONE COLD STEVE AUSTIN HAD 1512 00:42:37,231 --> 00:42:40,134 HELPED REVOLUTIONIZE WWE'S 1513 00:42:40,134 --> 00:42:41,268 INTERVIEWS. 1514 00:42:41,268 --> 00:42:43,103 AND THAT'S THE BOTTOM LINE, 1515 00:42:43,103 --> 00:42:46,907 BECAUSE STONE COLD SAID SO. 1516 00:42:46,907 --> 00:42:48,342 BUT ONE YOUNG SUPERSTAR WOULD 1517 00:42:48,342 --> 00:42:50,144 USE THIS CREATIVE PLATFORM TO 1518 00:42:50,144 --> 00:42:51,946 IMMERGE AS ONE OF SPORTS 1519 00:42:51,946 --> 00:42:55,082 ENTERTAINMENT'S ALL TIME GREATS. 1520 00:42:55,082 --> 00:42:56,116 THE ROCK IS GONNA DO TO YOU 1521 00:42:56,116 --> 00:42:58,319 EXACTLY WHAT HE DOES BEST AND 1522 00:42:58,319 --> 00:43:00,254 THAT'S LAY THE SMACKDOWN ON YOUR 1523 00:43:00,254 --> 00:43:01,322 CANDY -- . 1524 00:43:01,322 --> 00:43:03,324 [CROWD CHEERING] 1525 00:43:03,324 --> 00:43:04,525 THE ATTITUDE ERA ALLOWED A 1526 00:43:04,525 --> 00:43:07,428 PLATFORM FOR ME TO ENGAGE 1527 00:43:07,428 --> 00:43:10,029 AUDIENCES AND GO OUT THERE AND 1528 00:43:10,029 --> 00:43:11,732 DO AND SAY ANYTHING I WANTED TO. 1529 00:43:11,732 --> 00:43:13,534 IF THEY KNEW THEIR ROLL, SHUT 1530 00:43:13,534 --> 00:43:15,603 THEIR MOUTH AND LISTEN, THEY ARE 1531 00:43:15,603 --> 00:43:17,972 CHANTING THE ROCK'S NAME. 1532 00:43:17,972 --> 00:43:20,975 [CROWD CHEERING] 1533 00:43:20,975 --> 00:43:22,843 WHAT? 1534 00:43:22,843 --> 00:43:25,045 LISTEN TO THAT. 1535 00:43:25,045 --> 00:43:26,080 WHAT HE DID WAS HE GAVE THEM 1536 00:43:26,080 --> 00:43:28,015 HIS HAND AND HE SAID, "COME ON, 1537 00:43:28,015 --> 00:43:29,316 WE'RE GONNA GO ON A RIDE." 1538 00:43:29,316 --> 00:43:30,184 AND HE DID IT. 1539 00:43:30,184 --> 00:43:31,252 AS A MATTER OF FACT, 1540 00:43:31,252 --> 00:43:32,920 UNDERTAKER, THE ROCK TALKS TRASH 1541 00:43:32,920 --> 00:43:35,089 IN HIS SLEEP JUST LIKE THIS, 1542 00:43:35,089 --> 00:43:36,490 ROODY-POO, CANDY... 1543 00:43:36,490 --> 00:43:39,326 [CROWD CHEERING] 1544 00:43:39,326 --> 00:43:40,728 LAY IT AND SMACK IT DOWN ON 1545 00:43:40,728 --> 00:43:42,830 THEIR CANDY -- . 1546 00:43:42,830 --> 00:43:45,399 I WAS FLYING BY THE SEE THE -- 1547 00:43:45,399 --> 00:43:46,333 PANTS. 1548 00:43:46,333 --> 00:43:49,103 AND I MEAN THAT IN THE BEST WAY. 1549 00:43:49,103 --> 00:43:51,438 I WAS EVERY NIGHT EXCITED. 1550 00:43:51,438 --> 00:43:52,573 I WAS READY TO GO OUT AND 1551 00:43:52,573 --> 00:43:53,674 ELECTRIFY. 1552 00:43:53,674 --> 00:43:54,875 [CROWD CHEERING] 1553 00:43:54,875 --> 00:43:55,943 BIG SHOW, YOU THINK YOU 1554 00:43:55,943 --> 00:43:57,611 IMPRESS THE ROCK? 1555 00:43:57,611 --> 00:43:59,313 LET THE ROCK MAKE SOMETHING 1556 00:43:59,313 --> 00:44:00,981 PERFECTLY CLEAR TO YOU, IS YOU 1557 00:44:00,981 --> 00:44:03,951 HAVE NEVER, AND THE ROCK 1558 00:44:03,951 --> 00:44:05,252 MEANS... 1559 00:44:05,252 --> 00:44:06,453 [CROWD CHEERING] 1560 00:44:06,453 --> 00:44:08,923 ...EVER IMPRESS THE ROCK FROM 1561 00:44:08,923 --> 00:44:11,458 THE TIME YOUR CRAPPY MUSIC HITS, 1562 00:44:11,458 --> 00:44:13,861 "WELL, IT'S THE BIG SLOW." 1563 00:44:13,861 --> 00:44:17,898 [CROWD CHEERING] 1564 00:44:17,898 --> 00:44:19,700 WHEN YOU DEAL WITH THE KIND 1565 00:44:19,700 --> 00:44:21,368 OF TALENT THAT YOU HAVE WITH 1566 00:44:21,368 --> 00:44:22,803 ROCK, THEN YOU LET HIM DO WHAT 1567 00:44:22,803 --> 00:44:23,837 THEY WANNA DO. 1568 00:44:23,837 --> 00:44:24,572 [CROWD CHEERING] 1569 00:44:24,572 --> 00:44:25,973 AND EVERY SINGLE ROCK FAN 1570 00:44:25,973 --> 00:44:29,743 STOPS, PAUSES, AND TAKES A LOOK, 1571 00:44:29,743 --> 00:44:32,313 AND THEY ALL SAY THIS, "I'M 1572 00:44:32,313 --> 00:44:33,714 GOING TO TAKE A LEAK. 1573 00:44:33,714 --> 00:44:34,949 THIS GUY SUCKS." 1574 00:44:34,949 --> 00:44:35,749 [CROWD CHEERING] 1575 00:44:35,749 --> 00:44:37,117 UH-OH. 1576 00:44:37,117 --> 00:44:39,653 SPURRED ON BY THE ROCK, WWE'S 1577 00:44:39,653 --> 00:44:42,189 LOCKER ROOM CAPITALIZED ON THIS 1578 00:44:42,189 --> 00:44:44,458 ENTERTAINING FORM OF EXPRESSION. 1579 00:44:44,458 --> 00:44:46,327 GODFATHER, THIS IS CALLED A 1580 00:44:46,327 --> 00:44:47,761 PROPHYLACTIC. 1581 00:44:47,761 --> 00:44:48,529 [CROWD CHEERING] 1582 00:44:48,529 --> 00:44:49,630 A WHAT? 1583 00:44:49,630 --> 00:44:50,230 [CROWD CHEERING] 1584 00:44:50,230 --> 00:44:51,398 THEN EVERYBODY'S HAVING FUN 1585 00:44:51,398 --> 00:44:52,700 BECAUSE NOW EVERYBODY GETS 1586 00:44:52,700 --> 00:44:53,801 TURNED LOOSE. 1587 00:44:53,801 --> 00:44:56,303 [CROWD CHEERING] 1588 00:44:56,303 --> 00:44:58,372 OR YOU COULD KISS MY ROYAL 1589 00:44:58,372 --> 00:44:59,607 -- . 1590 00:44:59,607 --> 00:45:00,774 THAT'S WHEN PEOPLE WERE 1591 00:45:00,774 --> 00:45:02,176 PUSHING EACH OTHER TO LITERALLY 1592 00:45:02,176 --> 00:45:03,711 GO OUT THERE AND GO, "PLEASE, 1593 00:45:03,711 --> 00:45:04,678 FOLLOW THAT." 1594 00:45:04,678 --> 00:45:05,379 [CROWD CHEERING] 1595 00:45:05,379 --> 00:45:06,213 I CAN'T BELIEVE THIS. 1596 00:45:06,213 --> 00:45:08,782 KANE'S GOT TWO WORDS FOR US? 1597 00:45:08,782 --> 00:45:12,519 SUCK IT. 1598 00:45:12,519 --> 00:45:13,420 KANE. 1599 00:45:13,420 --> 00:45:14,088 [CROWD CHEERING] 1600 00:45:14,088 --> 00:45:14,788 [MUSIC] 1601 00:45:14,788 --> 00:45:15,956 NOT ONLY ON TELEVISION, BUT 1602 00:45:15,956 --> 00:45:17,558 IN THE LOCKER ROOM, GUYS WERE 1603 00:45:17,558 --> 00:45:19,059 TRYING TO OUTDO EACH OTHER. 1604 00:45:19,059 --> 00:45:23,197 MY NAME IS KANE. 1605 00:45:23,197 --> 00:45:27,735 AND I AM A ROODY-POO CANDY 1606 00:45:27,735 --> 00:45:28,869 -- . 1607 00:45:28,869 --> 00:45:31,205 [CROWD CHEERING] 1608 00:45:31,205 --> 00:45:32,373 AS OPENING THE CREATIVE 1609 00:45:32,373 --> 00:45:34,742 ENVELOPE HELPED WWE SUPERSTARS 1610 00:45:34,742 --> 00:45:39,113 THRIVE, AN AGING ROSTER AND 1611 00:45:39,113 --> 00:45:40,914 TIRED FORMULA IN WORLD 1612 00:45:40,914 --> 00:45:43,150 CHAMPIONSHIP WRESTLING HINDERED 1613 00:45:43,150 --> 00:45:45,653 MONDAY NITRO FROM KEEPING PACE 1614 00:45:45,653 --> 00:45:47,888 WITH MONDAY NIGHT RAW. 1615 00:45:47,888 --> 00:45:51,358 IN CONTRAST TO WWE'S ATTITUDE, 1616 00:45:51,358 --> 00:45:54,461 WCW'S CREATIVE REMAINED FAIRLY 1617 00:45:54,461 --> 00:45:56,530 ONE DIMENSIONAL AND CONTINUED TO 1618 00:45:56,530 --> 00:46:00,134 FOCUS ON NWO CENTRIC STORYLINES. 1619 00:46:00,134 --> 00:46:03,270 IT'S JUST LIKE THE GOOD OLD 1620 00:46:03,270 --> 00:46:07,241 DAYS, THE ENTIRE NWO BACK 1621 00:46:07,241 --> 00:46:10,009 TOGETHER AGAIN. 1622 00:46:10,009 --> 00:46:10,611 ONE OF THE PROBLEMS WITH WCW 1623 00:46:10,611 --> 00:46:12,079 IS THEY BANK SO HEAVILY ON THE 1624 00:46:12,079 --> 00:46:15,416 NWO THAT THEY DIDN'T KNOW WHERE 1625 00:46:15,416 --> 00:46:16,617 TO GO FROM THERE. 1626 00:46:16,617 --> 00:46:18,152 IT WASN'T THE COUNTERCULTURE 1627 00:46:18,152 --> 00:46:19,453 THAT IT HAD BEEN. 1628 00:46:19,453 --> 00:46:20,287 HEY, MAN. 1629 00:46:20,287 --> 00:46:21,055 HERE YOU GO. 1630 00:46:21,055 --> 00:46:21,855 WHOA. 1631 00:46:21,855 --> 00:46:22,723 NOW, THIS PLACE IS... 1632 00:46:22,723 --> 00:46:23,891 THIS IS 500. 1633 00:46:23,891 --> 00:46:24,858 I GOT TO WEAR THAT? 1634 00:46:24,858 --> 00:46:25,693 THEY WERE WAY OUTSIDE THE BOX 1635 00:46:25,693 --> 00:46:26,593 THAT I WAS PLAYING IN. 1636 00:46:26,593 --> 00:46:27,695 YOU KNOW, I HAD--I HAD KIND OF 1637 00:46:27,695 --> 00:46:29,363 EXPANDED THE BOX QUITE A BIT, 1638 00:46:29,363 --> 00:46:30,698 YOU KNOW, CREATIVELY SPEAKING. 1639 00:46:30,698 --> 00:46:32,766 NOW, WWE WAS EXPANDING IT EVEN 1640 00:46:32,766 --> 00:46:34,468 MORE. 1641 00:46:34,468 --> 00:46:35,803 NOTHING LASTS FOREVER. 1642 00:46:35,803 --> 00:46:38,172 YOU'VE GOT TO ALWAYS BRING UP 1643 00:46:38,172 --> 00:46:39,640 SOMETHING NEW, OTHERWISE, YOUR 1644 00:46:39,640 --> 00:46:40,741 AUDIENCE, AFTER THREE OR FOUR 1645 00:46:40,741 --> 00:46:41,909 MONTHS OR FIVE MONTHS IS GONNA 1646 00:46:41,909 --> 00:46:43,544 SEE THE SAME JOHN WAYNE MOVIE 1647 00:46:43,544 --> 00:46:45,345 OVER, AND OVER, AND OVER AND 1648 00:46:45,345 --> 00:46:46,747 SAY, "I NEED SOMETHING NEW." 1649 00:46:46,747 --> 00:46:49,149 THE MORE THINGS CHANGE, THE 1650 00:46:49,149 --> 00:46:51,452 MORE THEY STAY THE SAME, BECAUSE 1651 00:46:51,452 --> 00:46:54,722 YOU, MY FRIEND, ARE STILL KING 1652 00:46:54,722 --> 00:46:55,989 OF THE HILL. 1653 00:46:55,989 --> 00:46:58,325 [MUSIC] 1654 00:46:58,325 --> 00:46:59,226 HE LOOKED AROUND AND SAID, 1655 00:46:59,226 --> 00:47:00,127 "WHOA, WE'RE ALL SUCCESSFUL." 1656 00:47:00,127 --> 00:47:01,195 "WELL, WHAT DO WE DO WITH IT? 1657 00:47:01,195 --> 00:47:02,963 WE ENJOY IT." 1658 00:47:02,963 --> 00:47:04,631 NO, YOU DEFEND IT BECAUSE THIS 1659 00:47:04,631 --> 00:47:06,800 GUY IS COMING FOR YOU AND THE 1660 00:47:06,800 --> 00:47:09,001 GUY HAPPENED TO BE VINCE 1661 00:47:08,869 --> 00:47:10,637 AND HE'LL DO ANYTHING TO TAKE 1662 00:47:10,637 --> 00:47:13,173 THAT NUMBER ONE SPOT BACK. 1663 00:47:13,173 --> 00:47:14,374 WHEN YOU'RE IN A COMPETITION 1664 00:47:14,374 --> 00:47:15,709 LIKE THAT WHEN IT'S YOUR 1665 00:47:15,709 --> 00:47:16,977 COMPANY, AND YOUR LIFE, AND YOUR 1666 00:47:16,977 --> 00:47:18,579 LIVELIHOOD ON THE LINE, 1667 00:47:18,579 --> 00:47:19,847 DEFINITELY YOU'RE PUTTING 1668 00:47:19,847 --> 00:47:20,881 EVERYTHING OUT THERE. 1669 00:47:20,881 --> 00:47:23,015 YOU'RE GIVING IT YOUR ALL. 1670 00:47:23,015 --> 00:47:23,484 [MUSIC] 1671 00:47:23,484 --> 00:47:24,251 [CROWD CHEERING] 1672 00:47:24,251 --> 00:47:25,419 WWE'S ATTITUDE ERA HAD 1673 00:47:25,419 --> 00:47:27,354 SHIFTED THE TIDE IN THE MONDAY 1674 00:47:27,354 --> 00:47:29,690 NIGHT WAR, THANKS TO INCREASED 1675 00:47:29,690 --> 00:47:32,192 PHYSICALITY, ADULT-ORIENTED 1676 00:47:32,192 --> 00:47:35,062 CONTENT, AND DYNAMIC CHARACTERS. 1677 00:47:35,062 --> 00:47:36,430 [MUSIC] 1678 00:47:36,430 --> 00:47:38,365 FINALLY, THE ROCK HAS COME 1679 00:47:38,365 --> 00:47:40,834 BACK TO BOSTON. 1680 00:47:40,834 --> 00:47:42,269 [CROWD CHEERING] 1681 00:47:42,269 --> 00:47:44,404 [MUSIC] 1682 00:47:44,404 --> 00:47:46,006 TO A STANDING OVATION. 1683 00:47:46,006 --> 00:47:48,175 [MUSIC] 1684 00:47:48,175 --> 00:47:50,210 ALL THE WHILE, THE DRIVING 1685 00:47:50,210 --> 00:47:52,412 FORCE BEHIND WWE'S RESURGENCE 1686 00:47:52,412 --> 00:47:54,948 WAS VINCE MCMAHON, BOTH BEHIND 1687 00:47:54,948 --> 00:47:56,984 THE SCENES AND ON CAMERA, AS THE 1688 00:47:56,984 --> 00:47:59,419 COMPANY'S MOST INFLUENTIAL 1689 00:47:59,419 --> 00:48:02,222 VILLAIN, MR. MCMAHON. 1690 00:48:02,222 --> 00:48:05,024 CUT THAT DAMN--GET THAT MIC 1691 00:48:04,892 --> 00:48:05,592 IT'S MY MIC. 1692 00:48:05,592 --> 00:48:06,493 I OWN THAT MIC. 1693 00:48:06,493 --> 00:48:07,461 I OWN THAT CAMERA. 1694 00:48:07,461 --> 00:48:08,428 CUT IF OFF. 1695 00:48:08,428 --> 00:48:10,097 I'VE ALWAYS BEEN AGGRESSIVE AND 1696 00:48:10,097 --> 00:48:12,332 HIGHLY AGGRESSIVE OFF THE CHART. 1697 00:48:12,332 --> 00:48:13,734 AND IT WAS SO EASY FOR ME TO BE 1698 00:48:13,734 --> 00:48:17,404 AN OVERBEARING ARROGANT PERSON, 1699 00:48:17,404 --> 00:48:19,439 I HATED PEOPLE LIKE THAT. 1700 00:48:19,439 --> 00:48:23,343 I WILL FIRE YOUR -- . 1701 00:48:23,343 --> 00:48:24,945 VINCE MCMAHON BECAME EVIL MR. 1702 00:48:24,945 --> 00:48:27,214 MCMAHON AND ANOTHER STAR WAS 1703 00:48:27,214 --> 00:48:28,148 BORN. 1704 00:48:28,148 --> 00:48:31,251 DID YOU OR DID YOU NOT SCREW 1705 00:48:31,251 --> 00:48:32,352 BRET HART? 1706 00:48:32,352 --> 00:48:34,588 BRET SCREWED BRET. 1707 00:48:34,588 --> 00:48:36,156 I HAVE NO SYMPATHY WHATSOEVER 1708 00:48:36,156 --> 00:48:37,758 FOR BRET. 1709 00:48:37,758 --> 00:48:39,326 [MUSIC] 1710 00:48:39,326 --> 00:48:40,994 VINCE HAD CREATED THE PERFECT 1711 00:48:40,994 --> 00:48:44,431 EVIL, GENIUS, GET RICH AT 1712 00:48:44,431 --> 00:48:46,333 EVERYBODY'S EXPENSE BOSS. 1713 00:48:46,333 --> 00:48:47,134 [CROWD CHEERING] 1714 00:48:47,134 --> 00:48:53,841 ALL YOU DO IS MAKE ME SICK. 1715 00:48:53,841 --> 00:48:54,775 YOU COULD TELL WHENEVER VINCE 1716 00:48:54,775 --> 00:48:55,876 COMES ON THE SHOW AND SAYS STUFF 1717 00:48:55,876 --> 00:48:57,544 THAT TOTALLY TURNS UP THE HEAT 1718 00:48:57,544 --> 00:49:00,113 ON THE SHOW SO MUCH, HITS THE 1719 00:49:00,113 --> 00:49:01,582 CROWD AND EVERYTHING. 1720 00:49:01,582 --> 00:49:02,649 I DON'T KNOW THAT ANYONE WILL 1721 00:49:02,649 --> 00:49:03,884 EVER BE THE HEEL THAT HE WAS. 1722 00:49:03,884 --> 00:49:07,019 [MUSIC] 1723 00:49:07,019 --> 00:49:09,021 WITH AN ONSCREEN PERSONA AS 1724 00:49:09,021 --> 00:49:10,891 AN EVIL CORPORATE DICTATOR, THE 1725 00:49:10,891 --> 00:49:13,060 WWE CHAIRMAN CREATED THE PERFECT 1726 00:49:13,060 --> 00:49:15,629 COUNTERPART TO THE ANTIHERO 1727 00:49:15,629 --> 00:49:18,065 PERSONALITIES AND FAN FAVORITES 1728 00:49:18,065 --> 00:49:19,466 OF THE EVOLVING MONDAY NIGHT 1729 00:49:19,466 --> 00:49:20,334 RAW. 1730 00:49:20,334 --> 00:49:21,468 IT WAS GREAT FOR WWE. 1731 00:49:21,468 --> 00:49:23,337 IT WAS GREAT FOR ENTERTAINMENT. 1732 00:49:23,337 --> 00:49:27,541 UNDERTAKER, YOU CAN GO TO 1733 00:49:27,541 --> 00:49:30,042 HELL. 1734 00:49:29,943 --> 00:49:30,777 WHOA. 1735 00:49:30,777 --> 00:49:31,745 OH, MY. 1736 00:49:31,745 --> 00:49:33,347 AND IT MADE FOR ONE OF THE 1737 00:49:33,347 --> 00:49:35,048 GREATEST STORYLINES OF ALL TIME. 1738 00:49:35,048 --> 00:49:36,850 [MUSIC] 1739 00:49:36,850 --> 00:49:38,285 IT WAS THE RIVALRY BETWEEN 1740 00:49:38,285 --> 00:49:41,020 MR. MCMAHON AND THE ATTITUDE 1741 00:49:41,020 --> 00:49:42,055 ERA'S SIGNATURE STAR, STONE COLD 1742 00:49:42,055 --> 00:49:44,758 STEVE AUSTIN, THAT WOULD LIFT 1743 00:49:44,758 --> 00:49:47,561 WWE TO THE TOP OF THE INDUSTRY. 1744 00:49:47,561 --> 00:49:48,829 [MUSIC] 1745 00:49:48,829 --> 00:49:49,863 [CROWD CHEERING] 1746 00:49:49,863 --> 00:49:51,064 OH, NO. 1747 00:49:51,064 --> 00:49:51,865 [CROWD CHEERING] 1748 00:49:51,865 --> 00:49:53,300 NOT AGAIN. 1749 00:49:53,300 --> 00:49:54,167 STONE COLD JUST STUNNED THE 1750 00:49:54,167 --> 00:49:55,202 OWNER OF THE WWE. 1751 00:49:55,202 --> 00:49:57,070 IT WAS JUST THE ANTICS EVERY 1752 00:49:57,070 --> 00:49:58,405 WEEK THAT WE CAN LOOK FORWARD TO 1753 00:49:58,405 --> 00:49:59,907 AND BASICALLY, LIKE, TUNE IN AND 1754 00:49:59,907 --> 00:50:01,008 WE'RE ALL GONNA SEE WHAT STONE 1755 00:50:01,008 --> 00:50:02,075 COLD STEVE AUSTIN WOULD DO TO 1756 00:50:02,075 --> 00:50:03,010 MR. MCMAHON. 1757 00:50:03,010 --> 00:50:03,810 [MUSIC] 1758 00:50:03,810 --> 00:50:04,711 HOW ABOUT YOU, DOCTOR? 1759 00:50:04,711 --> 00:50:05,612 OH, I'LL TAKE IT FROM HERE, 1760 00:50:05,612 --> 00:50:06,747 NURSE. 1761 00:50:06,747 --> 00:50:07,814 NO, NO, NO. 1762 00:50:07,814 --> 00:50:08,715 OH, NO. 1763 00:50:08,715 --> 00:50:10,017 NO, NO. 1764 00:50:10,017 --> 00:50:11,084 GOD DAMN IT, OH, NO. 1765 00:50:11,084 --> 00:50:12,052 HAVING THE WORLD KNOW THIS IS 1766 00:50:12,052 --> 00:50:13,120 YOUR BOSS AND YOU CAN STICK IT 1767 00:50:13,120 --> 00:50:15,856 TO HIM EVERY SINGLE NIGHT, YOU 1768 00:50:15,856 --> 00:50:17,691 GOT THIS JUSTICE EVERY SINGLE 1769 00:50:17,691 --> 00:50:19,192 TIME HE WAS OUT THERE PLAYING 1770 00:50:19,192 --> 00:50:20,060 OFF MR. MCMAHON. 1771 00:50:20,060 --> 00:50:21,762 HOW DO YOU THINK ABOUT THAT, 1772 00:50:21,762 --> 00:50:24,231 HUH? 1773 00:50:24,231 --> 00:50:25,899 THERE WAS NO LONG ARRANGED 1774 00:50:25,899 --> 00:50:27,000 PLAN AS FAR AS WHERE WE WANTED 1775 00:50:27,000 --> 00:50:27,801 TO GO. 1776 00:50:27,801 --> 00:50:29,603 WHERE WE WANTED TO GO WAS HIGHER 1777 00:50:29,603 --> 00:50:31,138 AND HIGHER, BUT JUST TO KEEP THE 1778 00:50:31,138 --> 00:50:32,606 MOMENTUM. 1779 00:50:32,606 --> 00:50:34,007 THE FIRST ONE-ON-ONE MATCH 1780 00:50:34,007 --> 00:50:35,809 BETWEEN THE TWO HAD BEEN THE 1781 00:50:35,809 --> 00:50:38,111 MAIN EVENT OF MONDAY NIGHT RAW 1782 00:50:38,111 --> 00:50:40,547 ON APRIL 13TH, 1998. 1783 00:50:40,547 --> 00:50:41,581 [CROWD CHEERING] 1784 00:50:41,581 --> 00:50:47,254 HERE WE GO, BABY. 1785 00:50:47,254 --> 00:50:48,056 ON THAT NIGHT, RAW DEFEATED 1786 00:50:48,056 --> 00:50:50,557 NITRO IN THE RATINGS FOR THE 1787 00:50:50,557 --> 00:50:54,995 FIRST TIME IN NEARLY TWO YEARS. 1788 00:50:54,995 --> 00:50:56,196 WE HUNG IN THERE WHICH WAS 1789 00:50:56,196 --> 00:50:57,065 VERY DIFFICULT AT TIMES AND--BUT 1790 00:50:57,065 --> 00:51:00,000 WE HUNG IN THERE UNTIL WE HAD A 1791 00:51:00,000 --> 00:51:01,201 BETTER MOUSETRAP. 1792 00:51:01,201 --> 00:51:02,269 AND THE AUDIENCE GRAVITATED BACK 1793 00:51:02,269 --> 00:51:04,137 TO US. 1794 00:51:04,137 --> 00:51:05,505 MAN, THE AUSTIN STORYLINE 1795 00:51:05,505 --> 00:51:08,775 WITH VINCE MCMAHON, IT WAS HOT. 1796 00:51:08,775 --> 00:51:10,310 BUT AS FAR AS COMBATING IT, I 1797 00:51:10,310 --> 00:51:12,379 DON'T THINK WE HAD ANYTHING AT 1798 00:51:12,379 --> 00:51:15,082 THAT POINT IN TIME THAT'S GONNA 1799 00:51:15,082 --> 00:51:16,116 TEST THAT. 1800 00:51:16,116 --> 00:51:16,850 [MUSIC] 1801 00:51:16,850 --> 00:51:17,551 [CROWD CHEERING] 1802 00:51:17,551 --> 00:51:19,219 THEY HAD A GREAT STORYLINE. 1803 00:51:19,219 --> 00:51:20,854 IT FELT VERY REAL. 1804 00:51:20,854 --> 00:51:22,055 BOTH THOSE GUYS DID A GREAT JOB. 1805 00:51:22,055 --> 00:51:23,423 THEY WERE DOING SOME PRETTY 1806 00:51:23,423 --> 00:51:25,258 SPECTACULAR THINGS. 1807 00:51:25,258 --> 00:51:26,093 [CROWD CHEERING] 1808 00:51:26,093 --> 00:51:28,895 DON'T LET HIM IN HERE. 1809 00:51:28,895 --> 00:51:30,364 THE BATTLES BETWEEN THE BOSS 1810 00:51:30,364 --> 00:51:32,132 AND THE CHAMPION HAD HELPED WWE 1811 00:51:32,132 --> 00:51:34,034 CONTINUE THEIR MOMENTUM IN THE 1812 00:51:34,034 --> 00:51:35,335 MONTHS THAT FOLLOWED. 1813 00:51:35,335 --> 00:51:36,303 [CROWD CHEERING] 1814 00:51:36,303 --> 00:51:37,437 OH, YEAH. 1815 00:51:37,437 --> 00:51:38,538 AUSTIN GOT MCMAHON. 1816 00:51:38,538 --> 00:51:40,073 [CROWD CHEERING] 1817 00:51:40,073 --> 00:51:41,475 AND WOULD BECOME THE MOST 1818 00:51:41,475 --> 00:51:42,043 PROFITABLE STORYLINE IN SPORTS 1819 00:51:42,043 --> 00:51:46,213 ENTERTAINMENT HISTORY. 1820 00:51:46,213 --> 00:51:48,315 MCMAHON'S CAR, HIS CORVETTE, 1821 00:51:48,315 --> 00:51:49,816 ONE OF HIS COLLECTIONS IS BEING 1822 00:51:49,816 --> 00:51:52,419 DESTROYED BY THE RATTLESNAKE. 1823 00:51:52,419 --> 00:51:53,387 NO. 1824 00:51:53,387 --> 00:51:54,755 [MUSIC] 1825 00:51:54,755 --> 00:51:57,524 [CROWD CHEERING] 1826 00:51:57,524 --> 00:52:00,027 AS WWE RATINGS AND PROFITS 1827 00:52:00,027 --> 00:52:02,929 CONTINUE TO RISE, SO TOO WOULD 1828 00:52:02,929 --> 00:52:05,198 THE COMPANY'S PRODUCTION BUDGET. 1829 00:52:05,198 --> 00:52:06,867 SEEKING TO GRAB A STRANGLEHOLD 1830 00:52:06,867 --> 00:52:08,468 OF THE SPORTS ENTERTAINMENT 1831 00:52:08,468 --> 00:52:11,271 CROWN, VINCE MCMAHON WOULD SPARE 1832 00:52:11,271 --> 00:52:12,806 NO EXPENSE. 1833 00:52:12,806 --> 00:52:15,942 THE MINDSET AT THE TIME WAS 1834 00:52:15,942 --> 00:52:17,944 THIS SHOW IS GONNA BE BETTER 1835 00:52:17,944 --> 00:52:19,980 THAN LAST WEEK'S SHOW. 1836 00:52:19,980 --> 00:52:21,782 WE LITERALLY WROTE THE SHOW 1837 00:52:21,782 --> 00:52:25,886 EVERY SINGLE WEEK WITH A CAN YOU 1838 00:52:25,886 --> 00:52:27,554 TOP THIS ATTITUDE. 1839 00:52:27,554 --> 00:52:29,723 WAIT A MINUTE. 1840 00:52:29,723 --> 00:52:32,059 STONE COLD, STONE COLD WITH A 1841 00:52:32,059 --> 00:52:34,828 BEER BATH, A BEER BATH ON THE 1842 00:52:34,828 --> 00:52:35,796 CORPORATION. 1843 00:52:35,796 --> 00:52:37,898 [CROWD CHEERING] 1844 00:52:37,898 --> 00:52:40,167 STONE COLD GIVING THE 1845 00:52:40,167 --> 00:52:41,868 CORPORATION A BEER BATH. 1846 00:52:41,868 --> 00:52:43,603 YOU'VE GOT TO BE KIDDING ME. 1847 00:52:43,603 --> 00:52:45,372 THEY'LL BE COMING FOR AUSTIN. 1848 00:52:45,372 --> 00:52:46,606 [CROWD CHEERING] 1849 00:52:46,606 --> 00:52:47,974 SOMEBODY MIGHT THINK OF 1850 00:52:47,974 --> 00:52:50,010 SOMETHING AT THE LAST MINUTE AND 1851 00:52:50,010 --> 00:52:51,878 THEY WOULD DO WHATEVER IT TOOK 1852 00:52:51,878 --> 00:52:53,513 TO GET IT IN THE SHOW. 1853 00:52:53,513 --> 00:52:55,382 AND THE NEXT THING YOU KNOW, THE 1854 00:52:55,382 --> 00:52:56,750 BANK ROLLS WOULD COME OUT AND 1855 00:52:56,750 --> 00:52:58,185 WHATEVER IT COST, THAT'S A GREAT 1856 00:52:58,185 --> 00:52:59,286 IDEA, LET'S GET IT IN THE SHOW. 1857 00:52:59,286 --> 00:53:00,287 NO, NO, NO. 1858 00:53:00,287 --> 00:53:01,455 NO. 1859 00:53:01,455 --> 00:53:02,656 OH, LOOK AT THAT. 1860 00:53:02,656 --> 00:53:03,490 OH, MY GOD. 1861 00:53:03,490 --> 00:53:04,825 OH, GOD. 1862 00:53:04,825 --> 00:53:06,626 AUSTIN HAS DESTROYED THE ROCK'S 1863 00:53:06,626 --> 00:53:08,862 NEW LINCOLN CONTINENTAL WITH 1864 00:53:08,862 --> 00:53:11,030 THAT MONSTER TRUCK. 1865 00:53:11,030 --> 00:53:11,131 [CROWD CHEERING] 1866 00:53:11,131 --> 00:53:12,399 YOU CAN'T PUT A PRICE ON 1867 00:53:12,399 --> 00:53:14,201 PUBLICITY WHEN YOU'RE TRYING TO 1868 00:53:14,201 --> 00:53:15,335 STAY IN BUSINESS. 1869 00:53:15,335 --> 00:53:16,770 THE WWE DID WHAT THEY HAD TO DO 1870 00:53:16,770 --> 00:53:18,238 AND IT MAKES FOR SOME PHENOMENAL 1871 00:53:18,238 --> 00:53:19,172 MOMENTS. 1872 00:53:19,172 --> 00:53:20,807 WHOA. 1873 00:53:20,807 --> 00:53:22,742 HOLY COW! 1874 00:53:22,742 --> 00:53:23,944 CAN YOU BELIEVE THAT? 1875 00:53:23,944 --> 00:53:26,046 THE DX EXPRESS BUS JUST 1876 00:53:26,046 --> 00:53:28,515 EXPLODED! 1877 00:53:28,515 --> 00:53:29,382 WITH VINCE MCMAHON 1878 00:53:29,382 --> 00:53:31,351 CONTINUOUSLY RAISING THE STAKES, 1879 00:53:31,351 --> 00:53:33,753 BOTH COMPANIES ENGAGED IN WEEKLY 1880 00:53:33,753 --> 00:53:37,157 BOUTS OF ONE-UPMANSHIP. 1881 00:53:37,157 --> 00:53:38,458 I WOULD TELL HIM THINGS THAT 1882 00:53:38,458 --> 00:53:40,026 I CAN DO IN THE STUNT BUSINESS 1883 00:53:40,026 --> 00:53:41,128 AND THEN THEY WOULD WRITE IT 1884 00:53:41,128 --> 00:53:42,529 INTO THE STORYLINE. 1885 00:53:42,529 --> 00:53:44,064 YOU KNOW, IT WAS--WE NEED IT 1886 00:53:44,064 --> 00:53:46,333 YESTERDAY AND WHATEVER IT TAKES. 1887 00:53:46,333 --> 00:53:47,167 STONE COLD... 1888 00:53:47,167 --> 00:53:48,068 SNAKE'S ON FIRE. 1889 00:53:48,068 --> 00:53:49,035 SNAKE'S ON FIRE. 1890 00:53:49,035 --> 00:53:49,936 OH, MY GOD! 1891 00:53:49,936 --> 00:53:50,670 OH, MY GOD! 1892 00:53:50,670 --> 00:53:52,005 SNAKE'S--OH, NO! 1893 00:53:52,005 --> 00:53:55,442 SNAKE'S--OH, MY GOD! 1894 00:53:55,442 --> 00:53:56,409 OBVIOUSLY, IT WAS GOOD FOR 1895 00:53:56,409 --> 00:53:57,410 THE NETWORK. 1896 00:53:57,410 --> 00:53:58,578 IT WAS GOOD FOR OUR SPONSORS. 1897 00:53:58,578 --> 00:53:59,880 IT WAS GOOD FOR ADVERTISING. 1898 00:53:59,880 --> 00:54:01,214 AND IT PLAYED VERY, VERY WELL 1899 00:54:01,214 --> 00:54:04,016 INTO THE PAY-PER-VIEW THINGS. 1900 00:54:04,016 --> 00:54:04,451 AS TIME WENT ON, THE 1901 00:54:04,451 --> 00:54:06,987 ORGANIZATION BECAME MORE 1902 00:54:06,987 --> 00:54:08,855 FINANCIALLY RESPONSIBLE. 1903 00:54:08,855 --> 00:54:10,056 I'M NOT SURE IF THERE WAS GREAT 1904 00:54:10,056 --> 00:54:13,493 LOVE FOR WCW. 1905 00:54:13,493 --> 00:54:14,928 THEY SHUT DOWN THE ATM AND IT 1906 00:54:14,928 --> 00:54:16,730 TOOK THEM A COUPLE OF YEARS TO 1907 00:54:16,730 --> 00:54:18,732 FIGURE IT OUT. 1908 00:54:18,732 --> 00:54:19,966 BUT ONE YEAR YOU'RE MAKING 80 1909 00:54:19,966 --> 00:54:22,034 MILLION DOLLARS, THE NEXT YEAR 1910 00:54:22,034 --> 00:54:22,135 YOU'RE LOSING 80 MILLION 1911 00:54:22,135 --> 00:54:23,203 DOLLARS. 1912 00:54:23,203 --> 00:54:24,070 YOU KNOW, THEY'RE NOT GONNA LET 1913 00:54:24,070 --> 00:54:26,038 THAT HAPPEN. 1914 00:54:26,038 --> 00:54:26,406 WHILE VINCE MCMAHON AND THE 1915 00:54:26,406 --> 00:54:30,377 WWE WAS DOING EVERYTHING RIGHT 1916 00:54:30,377 --> 00:54:32,379 CREATIVELY TO ATTRACT THE 1917 00:54:32,379 --> 00:54:33,547 AUDIENCE THAT I NEEDED SO 1918 00:54:33,547 --> 00:54:36,082 DESPERATELY, WE WERE DOING 1919 00:54:36,082 --> 00:54:38,051 EVERYTHING WRONG IN TERMS OF 1920 00:54:38,051 --> 00:54:39,386 TRYING TO BE ABLE TO FIGURE OUT 1921 00:54:39,386 --> 00:54:41,788 A WAY TO KEEP THAT AUDIENCE. 1922 00:54:41,788 --> 00:54:42,923 [MUSIC] 1923 00:54:42,923 --> 00:54:44,991 WWE'S INCORPORATION OF 1924 00:54:44,991 --> 00:54:46,993 ATTITUDE HAD SUCCESSFULLY 1925 00:54:46,993 --> 00:54:49,396 SHIFTED THE BALANCE OF POWER AND 1926 00:54:49,396 --> 00:54:51,731 LIFTED SPORTS ENTERTAINMENT TO 1927 00:54:51,731 --> 00:54:53,166 NEW HEIGHTS. 1928 00:54:53,166 --> 00:54:54,134 [CROWD CHEERING] 1929 00:54:54,134 --> 00:54:55,602 THE ATTITUDE ERA, IT WAS--IT 1930 00:54:55,602 --> 00:54:56,403 WAS A BLAST. 1931 00:54:56,403 --> 00:54:57,904 IT WAS A GREAT TIME. 1932 00:54:57,904 --> 00:54:59,406 YOU GO INTO AN ARENA AND IT'S 1933 00:54:59,406 --> 00:55:03,008 STANDING ROOM ONLY, NO TICKETS 1934 00:55:03,008 --> 00:55:03,410 AVAILABLE, YOU KNOW, FORGET 1935 00:55:03,410 --> 00:55:04,377 ABOUT IT. 1936 00:55:04,377 --> 00:55:06,413 IT WAS CRAZY. 1937 00:55:06,413 --> 00:55:07,681 EVERY TIME WHEN YOU WERE 1938 00:55:07,681 --> 00:55:10,015 WATCHING WWE IN THE ATTITUDE 1939 00:55:10,015 --> 00:55:11,284 ERA, YOU LITERALLY WERE WATCHING 1940 00:55:11,284 --> 00:55:12,552 AND THEN YOU WOULD GO, "THEY 1941 00:55:12,552 --> 00:55:13,453 CAN'T TOP THAT." 1942 00:55:13,453 --> 00:55:14,321 AND THEN FIVE MINUTES LATER THEY 1943 00:55:14,321 --> 00:55:15,322 TOP IT. 1944 00:55:15,322 --> 00:55:16,723 [CROWD CHEERING] 1945 00:55:16,723 --> 00:55:17,724 THEY JUST KEPT RAISING THE 1946 00:55:17,724 --> 00:55:18,725 BAR. 1947 00:55:18,725 --> 00:55:20,260 [MUSIC] 1948 00:55:20,260 --> 00:55:22,262 WWE WOULD EVENTUALLY GO ONTO 1949 00:55:22,262 --> 00:55:24,130 CLAIM VICTORY OVER WORLD 1950 00:55:24,130 --> 00:55:25,865 CHAMPIONSHIP WRESTLING IN THE 1951 00:55:25,865 --> 00:55:27,667 NEW MILLENNIUM AS THE ATTITUDE 1952 00:55:27,667 --> 00:55:29,703 ERA HAD SHATTERED TRADITIONAL 1953 00:55:29,703 --> 00:55:31,938 BOUNDARIES, SET TELEVISION 1954 00:55:31,938 --> 00:55:34,374 RECORDS, AND REVOLUTIONIZED THE 1955 00:55:34,374 --> 00:55:35,308 INDUSTRY... 1956 00:55:35,308 --> 00:55:36,243 AND CUT OFF... 1957 00:55:36,243 --> 00:55:38,545 GOD ALMIGHTY. 1958 00:55:38,545 --> 00:55:40,413 ...TO BECOME WHAT MANY 1959 00:55:40,413 --> 00:55:43,383 CONSIDER, THE GREATEST ERA IN 1960 00:55:43,383 --> 00:55:46,419 SPORTS ENTERTAINMENT HISTORY. 1961 00:55:46,419 --> 00:55:48,521 IT WAS THE MOST FUN TIME TO 1962 00:55:48,521 --> 00:55:50,624 WATCH OUR PRODUCT. 1963 00:55:50,624 --> 00:55:52,025 WE HAD LARGER THAN LIFE 1964 00:55:52,025 --> 00:55:54,394 SUPERSTARS, IN YOUR FACE 1965 00:55:54,394 --> 00:55:55,629 PROGRAMMING. 1966 00:55:55,629 --> 00:55:57,030 ALL OF THOSE SUPERSTARS AND 1967 00:55:57,030 --> 00:55:58,632 EVERYONE BEHIND THE SCENES, WE 1968 00:55:58,632 --> 00:56:01,268 WERE ALL ABOUT PROVING OURSELVES 1969 00:56:01,268 --> 00:56:02,836 AND, YOU KNOW, GETTING THE 1970 00:56:02,836 --> 00:56:04,904 AUDIENCE TO SEE THE LIGHT, SO TO 1971 00:56:04,904 --> 00:56:10,009 SPEAK, AND TO COME WATCH WWE. 1972 00:56:10,009 --> 00:56:10,343 THEY DID THEIR OWN THING. 1973 00:56:10,343 --> 00:56:11,344 THEY CROSSED LINES. 1974 00:56:11,344 --> 00:56:12,479 YOU DIDN'T KNOW WHAT WAS GONNA 1975 00:56:12,479 --> 00:56:14,381 HAPPEN NEXT, BUT ALSO THE ENTIRE 1976 00:56:14,381 --> 00:56:17,083 ROSTER TOP TO BOTTOM, YOU WERE 1977 00:56:17,083 --> 00:56:18,818 EXCITED FOR EVERYBODY. 1978 00:56:18,818 --> 00:56:20,320 ROCK VERSUS STONE COLD, MICK 1979 00:56:20,320 --> 00:56:22,789 FOLEY VERSUS TRIPLE H, KANE 1980 00:56:22,789 --> 00:56:25,058 VERSUS TAKER, APA VERSUS NEW AGE 1981 00:56:25,058 --> 00:56:27,360 OUTLAWS, EDGE AND CHRISTIAN 1982 00:56:27,360 --> 00:56:30,297 VERSUS THE HARDY BOYZ, EVERYBODY 1983 00:56:30,297 --> 00:56:34,234 ON THAT CARD WAS A UNIQUE 1984 00:56:34,234 --> 00:56:37,270 ESTABLISHED CHARACTER. 1985 00:56:37,270 --> 00:56:38,138 IT WAS NO LONGER A 1986 00:56:38,138 --> 00:56:39,539 ENTERTAINMENT OF WRESTLERS. 1987 00:56:39,539 --> 00:56:41,207 IT WAS A GROUP OF SPORTS 1988 00:56:41,207 --> 00:56:41,908 ENTERTAINERS. 1989 00:56:41,908 --> 00:56:43,009 THAT'S THE ERA WHERE THE PHRASE 1990 00:56:43,009 --> 00:56:43,777 WAS CALLING SPORTS 1991 00:56:43,777 --> 00:56:44,611 ENTERTAINMENT. 1992 00:56:44,611 --> 00:56:46,946 THE ATTITUDE ERA WASN'T JUST 1993 00:56:46,946 --> 00:56:48,381 FOR THE WWE. 1994 00:56:48,381 --> 00:56:50,450 THE ATTITUDE ERA WAS FOR 1995 00:56:50,450 --> 00:56:52,552 AMERICAN POP CULTURE. 1996 00:56:52,552 --> 00:56:54,120 EVERYBODY HAD AN ATTITUDE AND IT 1997 00:56:54,120 --> 00:56:55,322 WAS COOL TO HAVE AN ATTITUDE AT 1998 00:56:55,322 --> 00:56:56,389 THE TIME. 1999 00:56:56,389 --> 00:56:57,691 IT'S JUST EXACTLY WHAT THE NAME 2000 00:56:57,691 --> 00:56:59,159 SAYS IT WAS, IT WAS THE ATTITUDE 2001 00:56:59,159 --> 00:57:00,427 ERA. 2002 00:57:00,427 --> 00:57:01,761 GIVE ME A HELL YEAH! 2003 00:57:01,761 --> 00:57:05,565 [CROWD CHEERING] 117983

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