Original subtitles

as the title of the video says this is a

completely free full Amazon KDP course

for beginners it's designed to take you

from a complete Amazon KDP beginner all

the way up to a position where you're

fully self- sustainable with the

business going through Niche research

keyword research touching on Amazon ads

how to create the bestselling book cover

the bestselling book Interiors where to

find all of these Interiors literally

everything you need to know to go from

zero to your first £10,000

self-publishing on Amazon KDP now this

is a course that I have previously

charged for but I've decided to make it

completely free cuz I want to make sure

as many people have access to this

information as possible but just one

favorite I do ask of you if you are

watching this there are some pieces of

software that I genuinely recommend

using during this course that I consider

to be absolutely essential so if you use

the links in the description down below

that will massively help me to continue

to make more free content like this I

would really appreciate it if you are

going to use the software that I

mentioned in this video to use the link

in the description below but with that

said let's jump into the full 2hour

course and I will see you on the other

[Music]

side hello and welcome to this publish

for profit Amazon KDP course now before

we jump into the actual course content

itself I wanted to make this super quick

video explaining how Amazon KDP works

and what you can expect from both the

course and also the business model I'm

going to start with my KDP results cuz

ultimately you're learning from somebody

who has done it themselves and I want to

show you exactly what is possible and

what this can also do for your life so

as you can see on screen lots of

different results from my KDP Journey

since I started just over 4 years ago so

on my first ever KDP account I made over

£29,000 in royalties this is a royalties

number so the actual amount that I made

and I actually received if it was a

sales number it would be way way higher

than this but this is the actual amount

that I received so over 129,000 on my

first ever KDP account on that same

account I created one single book that

made me over

£32,000 it took a few hours to make

using some of the tools and techniques I

teach in this course so just shows how

much potential this business has to

create that amount of income from just

one book I then created a brand new KDP

account because a lot of people were

saying you know KDP when I first started

was so much easier it's a lot more

saturated these days and it's just not

possible I wanted to prove that that was

absolute nonsense and I did just that as

you can see I grew a brand new KDP

account from $0 to

$224,000 in royalties in just 9 months

and within that same account two of my

books made just under £85,000 in their

first 3 months of publishing so you can

see there is absolutely still potential

in this business model some people will

say KDP is saturated because they're

lazy they don't know what they're doing

and that's exactly what I'm going to

teach you how to do it properly in this

course so you can see definitely still

potential cuz I've literally gone ahead

and done it myself and then finally

again this is on my first account just

under 11,000 pounds in royalties in just

13 days so hopefully you can see just

how lucrative this business model can be

if you're following the right gance and

you know what you're doing so how does

KDP actually work now I've mentioned

that you don't need to be an author to

be successful with that because we're

not producing novels we're producing

something called Low and medium content

books things like coloring books

activity books but what are we actually

doing here so all of these books that

we're making absolutely anybody can make

you do not need to be an author so how

KDP Works essentially is we're going to

be producing digital versions of real

books that get printed on demand so our

end product is going to be a physical

book it's not going to be an ebook it's

a physical tangible product but we will

never see that because Amazon would take

care of all the printing all the

shipping all of that stuff all we need

to focus on is producing the digital

version of that that ends up getting

printed by Amazon in into a physical

book so here is how it works firstly you

need to make a book interior file and a

book cover file these are both PDFs of

the book interior and the book cover and

then you upload those to Amazon choose a

price choose your descriptions your

titles that kind of thing then it gets

listed on Amazon just as any other

product and then when someone buys your

book that will then trigger Amazon to

print it they will then print it deliver

it to the customer deal with all of the

logistics any customer service any kind

of returns Absol absolutely everything

the minute you've uploaded the book

aside from if you want to do some Amazon

ads your work is entirely done and

Amazon will take care of absolutely

everything else for you so you don't

even have to touch any of these books

you're just producing the digital

versions of them and then you just take

a 60% cut of the sale price and then

minus printing cost so just for a bit of

reference if you sell a book for

£6.99 you will make between £2 and £250

that you actually receive from that sale

which is absolutely incredible when you

consider you're not doing any of the

printing you're not doing any of the

shipping you're selling on the biggest

e-commerce platform in the world you're

using the best delivery proposition in

the entire world and you're literally

not paying for any of it out of your

pocket it just comes out of your margin

and you still keep an incredible margin

so once you've uploaded the book your

work is done and that book is online

forever just constantly making you money

which is why this business model is

absolutely incredible so here's just a

very quick example of the kind of books

that we're looking to make as I've said

we're not going to be producing the next

Harry Potter or the next massive novel

we're going to be producing low and

medium content books like this so you

can see this is a stress relief coloring

book it shows up exactly like any other

book would do on Amazon every single

book you sell on KDP is eligible for

Amazon Prime so people who have Prime

will be able to get your books the next

day everything is listed just as any

other Amazon product ignore this bit at

the top this is just an extension that I

have to show some information about the

books as you can see see this book here

which is just a stress relief adult

coloring book makes just under

£17,000 in Revenue every single month so

this is a revenue number it's not the

royalties number this book will still be

making between £6 and £7,000 in

royalties every single month and you can

see the interior it's just these super

simple coloring pages like this that you

can make a mid Journey you can use you

can make using tools that I'm going to

show you in this course everything in

this book is so so simple and it's

making this person so much money and

crucially it's passive income they've

uploaded this book once and then Amazon

is printing it every time it gets sold

they haven't got to worry about anything

apart from collecting their royalties so

here are three reasons why in my opinion

Amazon KDP is the best business model

that you can start firstly as I've

already mentioned you never touch a book

Amazon does everything for you so you

get Prime delivery on all your books you

get the best delivery proposition Amazon

print everything it's extremely passive

income once you've made the book you can

moving on to the next one and that book

is online do the work once and you get

paid forever get paid while you sleep

get paid while you're at the beach

absolutely everything is taken care of

by Amazon and then you just take a cut

of that sale price and because this is a

print on demand business model you do

not need any money to get started with

Amazon KDP you don't have to invest

thousands of pounds into stock into

Logistics into kind of warehousing for

any of your products because it's print

on demand these books only ever get

printed the minute the customer buys it

and the the printing cost just comes out

of your margin in your book but like I

say when you're making £250 for a £6.99

book The margins are still incredible

when you think you can sell easily 100

plus books a day just how much money you

can be making when you're not actually

doing any of the order fulfillment it's

absolutely incredible the only thing you

need to invest in when you first get

started with KDP is a really cheap piece

of software that's going to massively

help you on your KDP Journey but I'll

touch on that in just a second and then

finally you can operate your KDP

business from anywhere in the world

world it's entirely passive all you need

is a laptop and an internet connection

and that's exactly what I've been doing

for the last 2 and 1/2 years since I

took my KDP business full-time I've

traveled to Barley I traveled to

Thailand I now actually live fulltime in

barley just working from my laptop

creating these books and you can do

exactly the same so I've mentioned

already that you do not need to be an

author and then we're going to be

creating these coloring books and these

kind of activity style books but how do

we make sure that people actually want

to buy these books it's not as simple as

just making an activity book and then

you all of a sudden make thousands of

pounds it doesn't matter who's telling

you that that's the case that's just not

the reality of it but this is why data

is so so important for Amazon KDP

because all we're going to be doing is

just following the data and producing

books that serve the customer demand

there is so much data on Amazon

customers are literally telling you

exactly what books they want you to make

all you have to do then is look at that

data understand what books people are

after create that book very very easy to

do and then you know you're actually

creating products that people genuinely

want to buy and that is how you make

sales rather than just making books that

you think are cool and then and Nobody

ends up buying them so following the

data is absolutely

essential so that brings me on to where

this data comes from now this goes back

to that tool that I mentioned just a

second ago the data all comes from this

tool called self-publishing Titans which

is a tool that I use every single day in

my KDP business I would not promote a

tool that I don't actually use myself

and get massive value from it's

extremely affordable it's extremely user

friendly and I'll show you exactly how

to use this software throughout the

course so don't worry too much about

learning it now there are dedicated

videos in this course showing you

exactly how to use this software and I

would actually argue it is crucial to

kdb success because it will literally

tell us exactly what books to make and

how to rank for them so we're going to

know that we're producing books that

people actually want and we're going to

know exactly how to make sure it ends up

in front of them using this exact tool

here so this is the only investment that

you have to make into your KDP

business so that brings me on to why

sell publishing Titans Now firstly it

provides all of the data you'll ever

need for your KDP business it tells us

what customers are searching for how

much they're spending how much

competition there is and so so much more

it also enables us to produce KDP books

within the tool itself so it's an

extremely useful tool

and it's also extremely affordable it's

just $14 per month or a onetime

investment of $99 it's entirely up to

you which one you want to go for I'd

personally recommend just going for the

monthly option maybe for the first

couple of months see how you get on with

it and if you think you're going to be

committed to something like this then go

ahead and do the onetime investment of

$99 because it is the only tool that you

will ever need to be successful on

Amazon KDP so when you bear in mind it's

$14 to get this business off the ground

when you look at how much average it

takes to start a business it says here

little as $112,000 initially or

sometimes up to

$400,000 the average cost of starting a

small business $14 to start a business

like this that can make income that

you're seeing from these screenshots

here is an absolute no-brainer because

this tool is absolutely crucial for

success and I definitely wouldn't have

had that KDP success without following

the data and from a tool like this so I

will leave a link below this video to

check out subu publishing Titans and if

you click this link this is what you

will see you see lots of different

options for what you're going for now

the one we're going to be using in this

course is Titans Pro which as I said is

$14 per month or if you want to get it

for Lifetime access you can get it for

$99 they do have loads of other bundles

and tools here but just because this is

a beginner's course I don't want to

confuse you with too many pieces of

software and also expect you to pay all

this money for all these different kinds

of subscriptions you just need this one

here it's going to give you absolutely

everything you need to start getting

your KD business off the ground and you

might have noticed there is a free

version but just being completely

transparent there is absolutely no value

in this because it just kind of shows

you some suggestions but it gives you

absolutely nowhere near enough data that

you need to actually make these

decisions if you're actually serious

about building an Amazon KDP business

you should be prepared to invest $14

into a tool that's going to literally

allow you to do that and this is all you

need I'm not expecting anyone to invest

$44 a month to start with it's just this

$14 a month I recommend trying it for a

couple of months if it's something you

think you're going to be using for over

a year and beyond that after you can

then sign up to the lifetime bundle and

stop paying the subscription but I

generally recommend giving this a couple

of months and just seeing how you do

it's such a small investment you

literally have nothing to lose and as

you can see here you have so much to

potentially gain so I will leave a link

to self-publishing Titans below this

video and before we jump into the course

as well you can also join the free

community I will leave a link to that

below it's a community hosted in Discord

so if you have any questions throughout

the course or anything KDP related you

can join me in there and also other

members of the course in the free

community so there will be a link to

that below as well and the final message

before I finish this introductory video

is the three most important lessons I've

learned on my KDP Journey you might be

tempted to skip this I promise you this

is so so important now the first one

consistency beats intensity this is not

a get-rich quick scheme do not fall into

the Trap of wanting to make a quick Buck

this is is an incredible business model

that can make you a lot of money but

it's not going to make you a millionaire

overnight you do have to be patient and

you do have to be

consistent and it's also important to

work it around your life you have to

balance KDP with what you have going on

in your life and not to compare with

others some people have more time maybe

they're students they have a lot more

time than someone's in a full-time job

some people have more money they can

invest in software they can invest in

Amazon ads even more than others don't

compare yourself to others cuz

everyone's situation is so different and

just work it around your life and

finally learn to play the game KDP is

not about who can make the best book

it's about who can play the game the

best just like YouTube is not about who

can make the best video it's about who

can play the YouTube game of the title

the thumbnail keeping viewers retained

that kind of thing Amazon KDP is exactly

the same it's a game that you need to

learn to play and I'm going to teach you

exactly how to play it in this

course so if you're ready let's let's

jump straight into the

[Music]

course so in this video I want to give

you a good idea of how much you can

potentially be making from this business

model just from looking at this one

super simple activity puzzle book for

kids that somebody has uploaded now this

book is a super simple book it's got a

quite a cool and creative front cover

but the interior are just word searches

mazes crosswords sodoku very very basic

and easy things that you can make online

using templates in canva or also using

some different tools which I'll cover

all of that in this course here and it

sells for

£7.99 and I'm going to show you how you

can tell how much money this book is

making just to give you an idea of how

much potentially you can make with this

business model so in order to understand

how much this book is making you need to

use a calculator like this one I'm using

the one from self-publishing titans.com

just go to/ tools KDP BSR sales

calculator and it would take you to this

page I actually use self-publishing

Titans for so many different parts of my

KDP business and I will mention some of

their other tools throughout this course

as they are extremely useful and almost

essential for KDP success now for this

one all you need to do is put in some

information about the book so before we

understand how much the book is making

per month we need to work out how much

the book is making every single time it

makes a sale which is where we have to

put some of this information in so this

book is a paperback it is from the UK

store so I'm currently looking on

amazon.co.uk the interior type is Black

Ink as you can see the interior is just

black and white like most KDP books are

the number of pages if you scroll all

the way down here you'll see it has 109

pages so let's go and put 109 in and the

book price is

£7.99 as we

know so as you can see every single time

this book makes a sale the author who's

uploaded this book which is a KDP

publisher because you can tell it by the

fact it says independently publish so

exactly what we're going to be doing is

making £286 every single time this book

makes a sale now in terms of how we get

to this number the book sells for £7.99

and then Amazon have to pay to print it

Amazon will then ship it deal with any

customer service any returns any other

logistics and then the person who

uploaded this book is taking back

£286 every single time this book makes a

sale this doesn't get diluted this is

everything that they make and

considering they do absolutely nothing

once the book is uploaded Amazon will

take care of everything beyond that like

I say with the logistics and the

customer service they're making £286

every single time this book makes a sale

so you can see how passive this income

and this business model can be so let's

now work out how much of this is making

per month so you then need to move up to

here and select the country so the

country that we're selling in is Amazon

UK again it's amazon.co.uk if this was

amazon.com you would then need to go in

and put amazonus here and then the BSR

the best seller Rank and that is that

number if you pull all the way down to

here you can see the best sellers rank

1,033 in books and this basically means

this book is the

133rd best selling book on amazon.co.uk

at the time of recording so I just go

into here and type in

133 and then press calculate sales if if

you can see how simple A Book Like This

is is the 1,000th bestselling book on

the entire Amazon you can really see how

much you can potentially make with this

business so this calculator is telling

us that this book is making 21 sales per

day and

653 sales per month and it's making £286

completely passively for every single

order so if we just go to our calculator

here and type in

653 Times by

£286 this book is making the publisher

almost

£2,000 on its own every single month and

they're not even doing anything they'

uploaded it and Amazon has taken care of

all the rest and they're just collecting

1,867 every single month so imagine now

what happens when you make five books 10

books 10 books like this is bringing you

£18,000 every single month it's entirely

passive and you do the work once and you

get paid forever so this is just an

example of how well books can sell on

Amazon KDP you can even get a much lower

BSR than this I've had lower bsrs than

this with some of my KDP books so the

income potential is incredible and also

the fact that it's passive you don't

haven't got to do anything is also a

massive bonus so I just wanted to make

this super quick video to hopefully give

you a bit of motivation and a bit of

inspiration before we dive into the

actual contents of the course this

business model really does work I've

done it so many other people have done

it but at the moment It's relatively

untapped and not many people are taking

advantage of it so you watching this at

the moment are currently in a really

good position to make it work so please

take in the contents of the course put

in the work and you will be successful

like the person who done this book but

that's it for this video and let's dive

straight into the actual course

[Music]

contents so before we dive into the

actual course learning this is going to

be a super quick video of me just

showing you the actual back end of

Amazon KDP and walking you through very

quickly the process of actually taking

your book from a digital file to an

actual book that is live on Amazon

because so far you've heard that we're

producing online versions of books that

get printed on demand it might be a

little bit ambiguous and a little bit

confusing so in this video I'm going to

show you exactly how we do that just to

give you a little bit of context to take

with you as you make your way through

the course and everything that you learn

will make so much sense having seen all

of this so don't worry when it comes to

actually uploading your book there will

be a separate video later on in this

course taking you through everything you

need to know in extensive detail I'll be

skipping through a couple of things in

this video just to show the entire

process so once you're in your KDP

dashboard the first thing you need to do

is go ahead and click a big create

button that will be up here and then

that will take you to this page and

we're going to be going for create

paperback because we're mainly going to

be producing paperbacks here so the

first thing you need to do is put in

your book title and your book subtitle

and that is what's going to appear on

your Amazon listing here so you can see

the book title and then there's a colon

here and that's separates the book title

and then therefore this is the book

subtitle so this is what this book has

put in here they've just put this there

and they've name their title this and

they've just dropped this into their

title section so this is what you put in

in the back end and this is how it comes

out on Amazon once the book is actually

uploaded in terms of series and addition

numbers at this point honestly don't

worry about that that only comes in much

further down the line when you're

building out an official series I very

rarely do this since I ever started on

Amazon KDP you then have your author

name so this can be either your name it

can be a madeup name or it can be kind

of a brand or or company name that your

your brand or company don't use someone

else's it could be anything you want so

in this example they've used Casey

sketch well which I would imagine is a

fake name cuz sketching coloring at AAG

that's what they've gone for so all

they've done here is just put in

Casey and then sketch

world and that is their author name

contributors again doesn't really matter

unless you're kind of working alongside

someone that you want to have as a

contributor and then you have your book

description which appears down here so

all they've done is written this as

their book description and then they've

gone in and dropped this in their book

description section here and this is

what comes out on Amazon once you upload

your book so I'm aware I'm flying

through a lot of these don't worry as

I've mentioned every single step of

these will be covered in extensive

detail during this course this is just

to give you a bit of context as to how

you actually take a book from a digital

file to something that's actually

uploaded on Amazon you then need to say

if you have the publishing rights yes

you own the copy rights as long as you

do if you're following things in this

course then you will always hold the

necessary publishing rights primary

audience you then have to select if

there's sexually explicit images or

title generally you're going to be

putting no and then you can put a

reading age if you want to this again is

optional so for this example I'm just

going to leave it blank and then you

choose your primary Marketplace so this

says here choose a location where you

expect the majority of your book sales

doesn't necessarily matter too much from

my experience but generally you're going

to be doing Amazon.com or

amazon.co.uk and then you need to choose

your book category so if you go back

into this listing here if you go all the

way down you can see here the different

categories that this book is in so it's

in books of Mazes for children it's in

coloring books for children and it's in

literature and fiction for children's

books and all that is is going into this

section here and then choosing a

category so they've gone into children's

books and let's just it's uh let's just

say it's an animals book and then just

go for fiction just as an example for

this video so that's how you fill in

your categories and they appear here

which basically tells Amazon where to

categorize your book on its store again

this should become a lot more clear as

we make our way through the course you

then have your keywords so this actually

isn't visible or any Amazon listing this

is essentially where you can put in all

your keyword to improve your books SEO

and rank as high as you possibly can on

Amazon this is actually a a really

crucial part of the whole KDP process

cuz this is how you're going to get your

book to be discovered so if someone

wants to buy a unicorn and mermaid

coloring book this book needs to get it

SEO right so that when someone types in

something like unicorn coloring book as

you can see here they're going to come

through and their keywords are going to

match with that search term and their

book is going to be shown so this is a

really really important part it does say

optional here but in my opinion you

absolutely need to be filling in all of

these boxes and I cover that in

extensive detail during the course

publication date I always just leave the

same same with the release date and then

once you've done this you just press

save and continue and then that takes

you through to the next step so for the

next step you then need to go ahead and

actually upload your content now the

first thing you need to do is get a free

ISBN with KDP you can buy your own isbns

but they can be quite expensive unless

you'll buy them massively in bulk so I

always just use a free KDP ISBN just go

ahead and press assign ISBN I'm actually

not going to do it for this example

because I'm not uploading any kind of

book here this is just to walk you

through and then your print options you

have different options you can go for

black and white interior with cream

paper all of these different ones

generally I always go a black and white

interior with white paper you can do

colored Interiors but just remember that

this increases your printing costs and

decreases your margins all of the books

I've ever produced on Amazon KDP have

there been this black and white keeps

your margins high and your books

scalable too you then need to choose

your trim size so the two main ones

you're going to be choosing are 6X 9 or

8.5 by 11 which you can see here 6x9 is

an A5 size book and 8.5 by 11 is an A4

size so every single book I've produced

on KDP ever has been one of these two so

don't worry too much about these you can

go for these if you want to but I'm

generally saying you should go for one

of these two you then have your bleed

setting so where you want your book to

bleed into the spine or not I'm just

going to go for this example bleed so

here you can see this page doesn't bleed

into the spine because the writing ends

here whereas if this was something like

a notebook where it's just lined pages

the lines would need to bleed into the

spine so that's what no bleed and bleed

mean so for this book here you would

definitely select no bleed and then you

can select whether on your paperback to

be a matte or a glossy finish I always

just go for matte generally then it

comes to the two main parts of your

actual book uploading your manuscript

which is the book interior so for

example this book here this is the

manuscript that you can see the interior

of the book that the customer is

actually going to be opening and reading

as they buy their book and then you also

have a separate section for uploading

your book cover which is a completely

separate file which will be just this

front page and also this back page and

then once you've uploaded both your

manuscript and your book cover you then

need to say how much AI generated

content you have in your book Amazon are

not trying to catch you out here you

just need to go through your text images

and translations and then just select

how much AI has been used generally I

use a little bit of AI so maybe images

I'll select like this but for this

example I'm just going to go ahead and

press no and then you have to press

launch book previewer so this allows you

to see how your book will kind of look

like once it's printed and just to make

sure all the dimensions are where they

need to be so as you can see this is our

book cover and this is what our book is

going to look like once it's actually

printed don't worry about the kind of

book this is literally just the first

file that I had downloaded from a few

years ago back on a very first started

KDP and then you can see the interior of

the book here it is just line pages but

the books we're going to be making are

going to have much more content in it

than this this is just for the example

of this video so if you're happy with

everything go ahead and then just press

approve and then you can go ahead into

the final stage it's going to tell you

how much your book will cost to print

and then just press save and continue

and we'll go ahead now and set the

pricing for our book so this is the

paperback WR and pricing section just

leave it to all territories you want to

be targeting as many territories as you

can and when it comes to prizing this is

where you just go ahead and put in your

prize so if we're going to go for the us

we're going to go for $8.99 in the US

and then change the price for the UK and

whatever different countries you want to

publish in I'm actually not going to go

ahead and change them all but I would

generally recommend changing all of them

to 99 at the end just so it looks a

little bit more professional so then

when you launch your book your book is

going to be £7.99 on Amazon so here this

example theyve put theirs as £550 so in

here all they' have done is do that and

that's going to put your book at £550

and they're going to have a royalty of

£115 every time they sell a book this is

actually quite low in my opinion so if

you go for something like

£7.99 every single book that you produce

will cost £215 to make but you'll make

£264 on every single book sale when you

consider you're not doing any of the

shipping any of the printing any of the

customer service this is actually a

really good rate and this is how you set

your book pricing and actually see how

many units you're selling so can imagine

if you're selling 100 units a day that's

£264 from this individual books you can

really see the potential in Amazon KDP

and how profitable it actually can be as

a business model so that's the very

quick run through of how you actually

would go ahead and upload a book and

take it from a digital piece of content

into an actual live book on Amazon just

to give you the context before we jump

in the course but now we've done that

let's dive into the learning and show

you exactly how you can make books like

these and start making money with Amazon

KDP

[Music]

so in this video I'm going to introduce

Amazon KDP Niche research explain why

it's important and what to look for I've

already mentioned so far just how

important this is so this is going to

really set the foundation before the

next video we're actually go and show

you how to physically find the niches

but this is just the context behind what

that video is so Niche research why is

it important quite simply there is no

point in making a book that know one

wants to buy or there's no point making

a book in the market that's already

flooded with competition and this is

exactly what proper Niche research

allows you to avoid and ultimately this

all comes down to balancing out Demand

versus Supply so in this example there

is no point making a book if there's

just no demand from Amazon customers to

actually buy this book and likewise even

if there is a little bit of demand there

is no point making a book when the

supply is already way too much already

and you're just not going to be able to

stand out so Niche research is all about

assessing this Demand versus Supply

balance so here's the big mistake that

so many people make on Amazon KDP and

I'm going to assure you watching this

course you absolutely won't be one of

those people because I'm going to drill

this message home and that big mistake

is making the book before you do

anything else now that seems like a

natural thing to do with Amazon KDP

we're making books surely the first

thing to do is just to make the book and

then you Market it actually that's

completely wrong because if you just

made the book and create a book because

you want to you're going to be marketing

it to people who don't want it because

you have absolutely no idea how much

Supply there is already for a book like

this and you also have absolutely no

idea how much demand there is for this

and ultimately you're going to make

absolutely zero sales because all you've

done you just jumped in made a book and

then thought okay great how can I Market

this however the best way and the

correct way to approach Amazon KDP which

is what separates the best KDP

Publishers making thousands tens of

thousands a month is they put their

Niche research first before they even

touch a

book so because they've done their Niche

research first they understand the

balance between supply and demand and

they therefore create a book because

they know that people actually want it

there's already demand for this book and

there isn't already too much

Supply this then also makes marketing so

much easier because you know exactly who

you're trying to Market to and the

product that you've got is something

that they're actually looking for and

therefore you make thousands of sales so

it's not about making the book first you

shouldn't actually create any part of

the book until you've at least done your

Niche and your keyword

research so here's what this looks like

in terms of the big picture here is a

simple view of all the steps to selling

on KDP you have book creation you have

keyword research you have Niche research

and you have Amazon ads and marketing

the order is actually very important and

this is not the order that you should be

doing in so you can see from the graphic

that I've taken from my Advanced KDP

course it distinguishes the difference

between bad Publishers and good

Publishers you see bad Publishers would

just create a book just because they

wanted to or they felt like it might be

a cool book to make they'll then List It

They'll put random keywords in there

they don't really know who they're

targeting or why they're targeting them

exactly the same with the ad campaigns

and then they'll end up making

absolutely no sales because bad KDP

Publishers build their KDP business on

what they feel is good and then try to

use data from keywords to try and Market

their books as well as possible but

ultimately you cannot Market a product

that nobody wants in the first place and

that is exactly why we do Niche research

because we want to guarantee the market

is actually after a product like the

book we're making which is why you get

to good Publishers the first thing they

do before anything is they do their

Niche research to find essentially

where's the supply versus demand is

there potential for this book to sell

once they've done that they then go into

their keyword research and they think

okay I have a book that people are

actually wanting to get how can I ensure

I put this book in front of the right

people and that's why keyword research

is so important and then after they've

done both of these two steps then they

go about creating the book based off the

research from these two sections then go

and list their book optimize it with the

right keywords right title structure and

then they know exactly who they're

targeting with the Amazon ads again

because they've done proper keyword and

proper Niche research so your book

should be built entirely of this Niche

research and keyword research data so

I've just summarized here good

Publishers ensure all of their decisions

are data they understand that 80% of the

value is a niche and keyword research

and they build their strategy from there

but this is what I mean when it comes to

actually being successful on KDP it's

not about creating the best books it's

about creating the books that the market

is actually after and that is where the

value and the real skill lies and that

is what you're going to learn in this

course and that's why having access to

self-publishing Titans is absolutely

essential because all of this data that

we're referring to here that's going to

drive our Niche research our keyword

research and ultimately our entire KDP

business forward all comes from this

tool if you don't have this tool it's

going to be near impossible to make any

kind of data driven decisions and you'll

end up back in this cycle where you're

just making books cuz you think they're

good rather than actually understanding

that people definitely want it from the

data so as you can see from the data

this literally spells out to you which

niches are worth going into and which

ones aren't which leads me nicely on to

the next point of what makes a good

Niche and as I mentioned it's all about

this balance between competition or

supply and demand so when we're talking

about competition what we actually mean

is how many books on Amazon are we

actually competing against very

straightforward nothing too complex

there and then you also have demand so

how much demand is there for a book like

this and demand can actually broken down

into two areas so demand how much demand

is there for a book like this you can

see Demand by seeing how well similar

books are selling you can do all of this

on Amazon and also and probably more

crucially how many times are relevant

Search terms or keywords being searched

for cuz ultimately if you have an idea

for a book you want to make sure that

customers are actually searching for

kind of things like this book already on

Amazon that shows you that there is man

so let's just say you had the idea of

producing an animal coloring book and

you wanted to go something along the

lines of animal color by numbers all you

do is type that phrase into this tool

and what it's going to do is give out

loads of different suggestions related

to that main keyword you can see animal

color by numbers for adults animal color

by numbers animal color by numbers for

kids all of these different options here

and it's going to give you the estimated

search volume the number of total search

results that come out and ultimately

these two things that you really need to

look at is the demand so how much demand

is there for this Niche and what is the

opportunity score so you don't even

really need to look at any kind of data

analysis this colorcoded system pretty

much does absolutely everything for you

and you can start to see now how easy

this whole process is if you have a tool

like this so in the next video I'm going

to show you a full tutorial of exactly

how I find niches using this tool so you

can do exactly the same but before that

I'm just going to summarize what we've

covered so far in this video so here are

the key takeaways about Niche research

number one Niche research is your map we

aren't making books that we want to make

we're only making books that customers

actually want to buy and Niche research

is the process that allows us to

understand and know what these books the

customers want to buy are secondly Niche

research comes first always do not even

think about creating your book until you

know exactly who you're trying to Target

and why and again that all comes from

your Niche research and then finally

it's all about supply versus demand

there is no hard or fast rule here

there's no you know if there's three

books and it's too competitive or you

know you have to have this number of

search results it's all about balancing

supply versus demand where there is so

much demand you could probably get away

with there being a little bit more

competition where demand is quite low

you NE you can't really have too much

competition there so there's no blanket

rule it's all about balancing and

understanding this balance between

supply and demand

[Music]

so having just been through that video

outlining the theory behind what makes

good Niche research in this video I'm

going to show you how you actually go

ahead and conduct that Niche research on

Amazon and also with self-publishing

Titans now just to remind ourselves

there are two things we need to look at

when it comes to finding a successful

Niche that is to assess the level of

competition and how many books we're

going to be competing against and also

to assess the customer demand and how

much demand is there for a look like the

one we're looking to produce now when it

comes to my Niche research first of all

I will take care of looking at the level

of competition and then once I've done

that and assessed it I will then move on

to understanding how much demand there

is for a niche now a really important

tool you can use to help you understand

the level of competition for Amazon KDP

is something called DS Amazon quick viw

it's a completely free Chrome extension

that you can download from the Google

Chrome Store and what it essentially

does is it allows you to see each book's

BSR which stands for best seller rank

without having to click into the book so

normally as you can see here you'd have

to click into the actual book itself and

then scroll all the way down to assess

what BSR the book has now for anyone

that doesn't understand what a BSR a BSR

is just a bestsellers Rank and this

basically means we're currently on the

UK market so this is the

25,7 2017th best selling book on

amazon.co.uk at the time of recording so

whatever rank you have here basically

shows how well a book is selling the

lower the best sellers rank I.E the

closer to zero the more units it's

selling every single day so essentially

what DS Amazon quick viw does is just

prevents you from having to go into the

actual listing every single time and you

can just see the book BSR as you make

your way down the Amazon search listing

so it's not absolutely essential but it

will just save you so much time so what

I'm going to do is I'm going to jump

over to Amazon now I have actually found

a niche that I'm going to publish in for

the example of this video talk you

through exactly why this Niche is going

to be good and also show you how I came

across it in the first place right from

the start so I'll jump over to Amazon

now and I will see you in just a sec so

I'm back over on Amazon and the first

thing you'll probably see here is I'm

actually in an incognito window and this

is really important when carrying out

any Niche or keyword research it just

ensures that there's no data behind what

the results Amazon are showing you

ultimately Amazon is a platform that's

trying to push you products that they

think you're going to buy so if you do

it on your personal account it's going

to show you products that it thinks

you're going to buy rather than

something that's a bit more reflective

of the market so I massively recommend

doing all of this in Incognito and you

just get like I say that true reflection

of what's actually happening so the

niche that I found for this video is

going to be a niche in the amazon.com

store so it wasn't necessarily doing too

well in the amazon.co.uk store but do is

the much bigger store and actually can

be a lot more profitable if done right

and the niche I found is dementia

coloring books and ideally dementia

coloring books for the elderly so before

I jump into showing you why this is a

good niche in terms of competition and

also demand I just want to take you

through how I actually came across this

niche in the first place where did I

start from just a bland canvas and how

did I end up on dementia coloring book

because ultimately when you're doing

Niche research assessing competition and

demand is all a way of validating a

niche that you find but you still need

to find that Niche initially in the

first place so I'm just going to show

you how I did that now so all I did is I

jumped into an incognito window within

Amazon and just typed in a super Broad

phrase something like

coloring books books for

adults I just had a look to see what

we're going to go into so the example of

the book I wanted to make was some sort

of coloring book cuz it's super easy to

make not that expensive and if you

wanted to you can use something like

midj to make it even easier for you but

just making a coloring book for adults

is way too broad you have to really

Niche down but just by typing this in

you can get a rough idea of some sub

niches Within coloring books for adults

so this first one that came up it is a

sponsored ad so it's not ranking first

organically but this idea of bold and

easy flowers and plants coloring book I

like the fact it was bold and easy this

shows like it's a really easy kind of

style of image to to color in something

like this for example is on the complete

other end of the spectrum super

complicated so I was interested here to

see if there is some sort of movement

for bold and easy coloring books just

looking down to what else was there

there's things like swear word coloring

books stress relief coloring books but I

know these are very very popular on

Amazon and there is already a lot of

competition and one thing you can notice

here is some of the bsrs are super low

which shows a really good sign of

success but like I say just coloring

books is going to be way too broad so I

looked into this plants and flowers bold

and easy coloring book for adults and

then I thought actually what I'm going

to do is look for this idea of easy

coloring books cuz some coloring books

are really complicated and some people

just want a super easy coloring book so

I just typed in easy easy coloring book

for adults and then saw what came up

here now there is a brand uh that you

can see here that is dominating a lot of

the sales here with some ridiculously

low bsrs these books are honestly making

tens of thousands a month I would

imagine so really good potential in here

but they have kind of saturated this

like general idea of you know just bold

and easy for everyone or just bold and

easy for adults so logically my next

step was then how can I kind of

translate this easy coloring book into a

different kind of category and a

different kind of order audience that

might also want it so I'm just thinking

who would like easy to color in books

someone who is struggling with Dementia

or a senior is definitely someone that

would be interested in just super easy

coloring books it allows them to switch

off become creative so I actually looked

into this a little bit further so just

typed in easy coloring book for seniors

I just had to look down and sort kind of

the ideas of what they were so I looked

down a lot of this competition and

although a lot of these books are

showing for this search Teran very few

of them are specifically coloring books

for seniors this one here isn't doing

too well but to be honest the front

cover is absolutely terrible and I'm not

surprised that's not selling very well

the fact it's got 10 reviews showed it

has sold previously in the past which

tells me that there is definitely

potential for this idea of simple and

easy coloring books for seniors but look

down a lot of the competition here

especially the ones that are ranking

organically this one does say it's for

seniors but it also sets for adults and

seniors so it's not specifically for one

group of people they're just trying to C

as many people as they possibly can but

if someone's looking for just a senior's

coloring book you might be put off by

this because actually they're not just

trying to Target you they're also trying

to Target other people so very few of

these actually targeted specifically

just seniors and one that really caught

my ey was this one here one that is only

targeting seniors simple coloring book

for seniors there's nothing about adults

or kids like there is in this one adult

seniors beginners kids they're just

trying to grab as much land on Amazon as

they possibly can but this person is

specifically just looking at producing a

book for seniors and they' also

mentioned the word dementia and

Alzheimer that got me thinking is there

something for like a dementia coloring

book for adults and then we could also

lean into this keyword of easy coloring

books for seniors in our title and

subtitle and build out our SEO around

that so I therefore went back in and

searched for dementia coloring book and

that's what brought me to this Niche

here so at this point that is how I went

from a super broad search term down into

a potential Niche and now that I think

this Niche kind of looks good you know

it has some searches on Amazon you can

see all of these recommended searches

some of the bsrs are looking quite

healthy 43,000 in the US is a pretty

good BSR just remember Us bsrs carry so

much more weight than a UK BSR so

there's definitely potential in this

Niche so just as a reminder when it

comes to knowing exactly what makes a

good Niche it's all about how much

competition there is versus how much

their demand there is and within demand

it's how well similar books are selling

and also how many times relevant Search

terms or keywords are being searched for

now if you to now if you were to do this

manually you're going to have to

literally go through every single

potential phrase that you know your

Target customers might be searching in

and then look at all of the books that

come up for that so in this case

dementia coloring book you then might

try coloring book with seniors you then

might try easy coloring book and for

every single one of these you're going

to need to go down and look at each of

the books see how well the bsrs are

performing physically count how many

books actually competing against and

that is just going to take you so so

much time if you're doing it manually

and it's just so easy to make mistakes

or misread some things when you're doing

that on top of this I have already

mentioned you can kind of gauge Demand

by seeing how many suggestions come up

with Amazon search results the only

problem with this is you have absolutely

no idea how many times people are

searching for these yes they may have

searched for a lot of these phrases a

little bit because obviously they're

coming up as recommended but they could

be being searched you know 10 times a

month 10,000 times a month you have

absolutely no idea how many times these

are being searched but the good news is

self-publishing Titans does absolutely

everything for you within the click of a

button so just going back to that first

point while having to literally go

through and count every single piece of

competition and also assessing their

bsrs self-publishing Titans literally do

all of that for you so as you can see

I've just typed in dimension coloring

book here and you can see a lot of these

keywords so for the keyword Dimension

coloring book that I've typed in which

is one of the main ways that our target

audience are going to find our book so

don't get this confused with keyword

research I'll cover that in the next

video I'm mentioning keywords here

because it's a gauge of demand you can

see every time someone search and de a

coloring book these are related Search

terms that come up as well so dementia

coloring books for the elderly dementia

coloring book itself which is what we've

typed in dementia coloring books for

women and you can see the estimated

number of searches each of these

individual keywords are coming up with

so this is estim estimated search volume

per month so over a th000 people search

for this book every single month over 3

and a half th000 people search for this

every single month and crucially you

also have this demand and opportunity

score now in my opinion the opportunity

score is by far the most important one

because the demand is just basically a

number showing you how much demand or

search volume there is for a product or

for a given keyword but the problem with

this is demand basically as a number or

a metric means absolutely nothing

without the context of how much

competition there is so yes there might

be a four out of nine for demand here

zero is obviously the worst nine is the

best there might be a four out of nine

here but this doesn't actually take into

account how much competition if there's

hardly any competition for this keyword

you could probably get away with a four

out of nine which is why this

opportunity score is the best one

because that both takes into account

demand I.E how much searches there are

and also the search results and number

of competing products you're actually

against so this is the main one you need

to look at so rather than going through

manually for every single one of these

individual keywords counting how many

books you're competing against noting

down their bsrs all you need to do is

look at this opportunity score and you

can even look at these two for a little

bit more context so as you can see here

demena coloring book has an opportunity

score of nine which means it's a really

good opportunity to publish it so this

opportunity score takes in the amount of

competition you're competing against the

amount of times customers are searching

for that given search term which is

related to your Niche and how well all

of those books in the niches that relate

to these keywords are performing so

essentially all three of these main

checks that you need to take into

account when you're doing your Niche

research is all calculated for you in

this simple opportunity score it's also

in a traffic light system so it's super

easy to understand so rather than doing

all of this manually I know straight

away from the fact that the dimension

coloring book has an opportunity score

of nine you can see other Rel ated

keywords around it and we can also type

in other keywords that customers might

be putting in to find our Dimension book

so we can type in something like

coloring book for

seniors and see what comes up from that

and as you can see coloring book for

seniors a massive amount of search

volume

15,252 with a really good opportunity

score so not only is there a lot of

people searching for this there is also

a really good opportunity score so it's

not just that a large amount of people

are searching for it the books related

to this keyword are performing really

well but the actual number of people

we're competing against is pretty low

which gives us this ultimate opportunity

score of eight so all of these keywords

that relate to the niche you're looking

to publish in all of the sides are

saying that this is a really good Niche

to go into and that is literally done in

less than 2 minutes whereas if you have

to do this manually yourself it would

literally take hours to do and you can't

even rely on the data because you have

no idea how many people are searching

for these individual keyword which is

why I've stressed before and I'll stress

again a tool like this is absolutely

Priceless when it comes to Amazon KDP so

just to wrap this up and to confirm why

this is a good Niche to publish in the

first thing we needed to do was check

how many books that we would be

competing against and as you can see

we've typed in a number of different

keywords that people would be searching

to find our book which gives us an idea

of this overall Niche and as you can see

here the opportunity scores are really

good for coloring book for seniors and

also different variations of coloring

book or dementia and you can even see

here when you type in coloring books for

seniors coloring book for seniors with

dementia is super relevant to this main

keyword which again just shows you even

more reason why there is such good

demand for this but because these

opportunity scores are high this factors

in the level of competition so we don't

even need to go in and manually

literally count all of the numbers of

competition it's all wrapped up in this

number then in terms of how well are SAR

books selling again that is also wrapped

up in this opportunity score also

another thing you don't have to do if

you were to do this manually you'd have

to go through and look at all of these

individual books and write them down

from multiple different keywords not

just to mention coloring book but for

all of these variations and finally how

many times are relevant Search terms or

keywords being searched for for our book

so basically how many times are people

searching in phrases that would

basically tell us they're looking for a

book like the one we're looking to

produce in this Niche now as you can see

on self-publishing Titans you can type

in whatever keyword you want on the

Amazon store you want we're looking on

amazon.com so that's why we've selected

that here and you can see from these

keywords 15,000 people a month are

searching for this 2 and a half th000

people are searching for coloring books

with dementia you type in dementia

coloring coloring

book you've then got 1,000 people

searching for this 3,600 people

searching for this so you add all of

these searches on top of each other to

understand that there are so many people

every single month searching exactly for

a book like this and if you to do this

on Amazon you just don't have that level

of information because they don't

provide it but within self-publishing

Titans all of that information is there

you can just see how many suggested

keywords come out Simply when you just

type in one main keyword here so that is

how you do your Niche research with KDP

and you can hopefully see now why it's

so important to be data driven we know

exactly why we're making this Dimension

coloring book so before we even spend

any time making it we know that a people

actually want to buy it and B there

isn't too much competition already and

there is a really good opportunity to

create this book and that is why Niche

research is so

[Music]

important so now that we have found a

profitable and good opportunity Niche to

publish in it's now time to move on to

the next step which is your keyword

research and how to get people to find

your book on Amazon so here's why

keywords are important

keywords are either individual words or

phrases that customers type into Amazon

to find something EG kids football book

would be a phrase but Kid book football

coloring would all be individual words

so when we say keywords we're actually

referring to individual words as well as

specific phrases now we'll cover this in

a bit more detail in just a

second and therefore finding good

keywords for your book is vitally

important to your success because

ultimately there is no point in making a

book if nobody can find it and the

keywords are the things that are going

to drive your SEO and allow customers

and the right customers to find your

book so I actually use some keyword

information during my Niche research so

I just wanted to make this super quick

slide to specify the differences between

keyword research versus Niche

research so it's common to get confused

between Niche research and keyword

research but the best way to describe it

in simple terms is this n research is

all about making sure people actually

want your book and somebody else or

other people aren't already providing

that so when it came to Niche research

yes we did use some keywords or Search

terms to gauge how much demand there was

for the overall Niche so if you cast

your minds back to the previous video

coloring books for seniors we basically

typed in this individual keyword this is

a keyword it's a phrase related that

people are going to be searching into

Amazon and for our Niche research we

just use these to gauge the demand for

the overall Niche so all of these

related keywords just to see roughly how

much demand was there so adding up all

of these different uh search volume

metrics and then taking into account the

opportunity score which factors in

competition for each keyword and gives

us an overall picture of the competition

for this entire Niche so like I said

when we came to Niche research we used

keywords to gauge how much demand there

was for the overall Niche and we looked

at these keywords as a collective we

weren't looking at them individually as

just oh we're only interested in this

one we're interested in all of these to

give us an overall idea of how well that

Niche is in demand but on the flip side

of Niche research you then move on to

keyword research which is making sure

people who want your book can actually

find it when searching on Amazon so when

it comes to keyword research we want to

find the best keyword to use on an

individual level so when we use Niche

research we're looking at keywords as

the collective as you can see here all

of these Collective search results but

when it comes to keywords we just want

to find the individual ones that are the

best so as you can see here this

individual keyword cing book for seniors

with dementia is a really good keyword

because there's 2 and a half thousand

searches for this every single month and

there's a decent opportunity score which

means the competition is relatively low

and you can also see a rough idea on how

much competition there is from this

search results number but it's worth

mentioning that the search results

doesn't mean there's 1,61 books that's

10, 161 overall products on Amazon so

again this is just a rough number but

just gives you a general idea of the

level of competition this can be be toys

this can be accessories anything that

aren related to books just something

that comes up when Amazon realizes that

someone has searches for this so this

just gives a rough idea so that

ultimately is the main difference

between Niche research and keyword

research Niche research making sure

people actually want your book and

someone else isn't providing it keyword

research is making sure those people who

do want your book are actually able to

find it when searching on Amazon Niche

research we're looking at everything as

a collective and overall Niche keyword

research we're looking at just specific

keywords and the best one to use to

improve our books SEO and therefore it

comes as no surprise to you that good

Niche research and good keyword research

equals sales so we know the keywords are

important but where specifically are

they important now there are two main

places where you'll put your keywords on

your Amazon listing you have it in your

title and your subtitle and this is

where SEO is the strongest I also have

seven backend keyword boxes as you

remember seeing when I first went

through the video at the start of this

course showing you the upload process

there are the seven keyword boxes where

you put most of your keyword but the SEO

is strongest in the title and the

subtitle so with this in mind what

actually makes a good keyword well it

comes as no surprise that a good keyword

needs to be high in demand and also low

in competition because ultimately we

want our book to be ranking for phrases

that customers are searching in loads I

have high demand but lots of other books

aren't using in their title their

subtitle so that when when all of these

people are searching those keywords into

Amazon our books are the ones that come

up for it but in reality it's very

rarely going to find a super high demand

keyword with absolutely no competition

because you are competing against other

people who are looking for the same so

generally you're going to have to find a

balance of the two but just stick with

this in mind that ideally you're looking

for high demand low competition or just

keywords where the demand is greater

than the level of competition so as I've

already mentioned this is why it's so

useful to use something like

self-publishing Titans so when it comes

to seeing how much demand there is they

have this metric here which is the

estimated search volume per month for

all of these different keywords you can

type in a general keyword here and it

will come up with all related

suggestions and you can also see very

easily on this traffic light coded

demand score of 0 to9 zero being lowest

demand nine being the highest demand and

then when it comes to competition all of

that is factored up into this

opportunity score so opportunity takes

into account demand competition how are

books are performing so when it comes to

this section here of looking at low

competition all you need to do is look

at the opportunity score and if this is

high then it shows that there isn't too

much competition for these keywords so

ultimately from a self-publishing Titans

view the best keywords are going to be

ones where there has a nine demand and

also a nine opportunity which is what I

mentioned here in the ideal world but

generally you're going to have to find a

balance of the two so ideally

opportunity score is probably the most

important one but then if you can also

get green in the demand it's also a good

sign which is makes it so user friendly

using a tool like this because you don't

even have to look into the numbers you

just have to look at the colors so as

you can see here large print adult

coloring book for seniors with dementia

if we were doing our Niche research it's

useful for us to know because this tells

us that 388 people are searching for

this per month which is just another

bunch of searches we can add on to

verify that there is demand but when it

comes to a keyword level is this

something we're going to use in our

title or subtitle probably not because

not many people are actually searching

it in has a very low demand score and

also a very low opportunity score so

maybe some of these keywords are also

being used by lots of other products as

you can see their search result is a bit

higher so on this you would say this is

a bad keyword to Target for our keyword

research because there just isn't a lot

of demand and the competition and

ultimately opportunity score is quite

low on the flip side coloring books for

seniors really good demand and really

good opportunity score this is

definitely a keyword that we would look

to Target but I'll cover all of this in

a lot more detail in the next video when

I actually take you through me doing the

keyword research for this book so moving

on now to short tail versus longtail

keywords now there's a difference

between the two a short tail keyword are

individual words are related to your

book so dinosaur activity coloring if

you're doing a dinosaur activity book

these are individual words and we call

them short tail keywords and then you

have longtail keywords these are

specific phrase es that are related to

your book so they multiple words made up

in an actual phrase so dinosaur activity

book for boys would be a longtail

keyword it's much more specific these

short tell keywords are generally a lot

broader so the question is which is

better now they actually isn't a set

answer for this it all depends on your

strategy but one thing that's worth

mentioning there is some research been

done by our website called www.k

kindlepreneur tocom and they basically

wanted to find out whether or not short

taale or longtail keywords were better

for you your books and ultimately they

found the number of keywords and

characters used in a keyword box I.E

they just filled a keyword box with

loads of individual words basically

meant this book ranked for way more

keywords and Search terms off the back

of that because ultimately there's loads

of different keywords in there it's

probably going to rank for a lot more

surges when people search for something

on Amazon however with that said they

also found that when you type in

specific words like this so generally

shorter keywords you actually rank much

higher for that specific phrase so in

short and in simple terms it's good to

have a combination of the two because

short tell keywords massively increase

your book's reach they allow you to

reach loads of customers individual

phrases allow you to rank really well

for that specific phrase so if you had a

dinosaur activity book for boys you're

going to want to include this exact

phrase as one of your keywords because

yes you're not going to reach as many

customers but you're going to reach much

more of the right customers and you're

crucially going to rank much higher for

this individual keyword so this now

moves on to how I fill in the seven

backend keyword boxes and many people

have their own technique and their own

strategies but this is mine and it's

been very successful with me on my KDP

Journey so with this information in mind

and this data what I would generally say

is you use the first four keyword boxes

with high demand and low competition

keywords and phrases so individual

phrases like this one here dinosaur

activity book for boys that we really

want to rank high for when people

actually search that in this gives us a

really specific targeted marketing for

our book then the final three keyword

boxes just being filled with high demand

short tail keywords crammed into each

box so in these ones we might have you

know dinosaur activity coloring for boys

gifts Christmas birthday that kind of

thing all just crammed into one box this

increases our books reach and this

allows us to rank high for those really

specific keywords and phrases but this

will all make sense in the next video so

as a summary to keyword research having

the right keywords allows potential

customers to find your books and the

best keywords are the ones are high in

demand and low in competition but of

course you are sometimes going to have

to find a

balance and your best keyword should

always be in your title because that is

where the book SEO is the strongest in

your title and your subtitle but of

course you need to make sure the keyword

is actually relevant to your book don't

just put dinosaur activity book for boys

but it's nothing to do with din s

activity book for

boy then also your seven backend keyword

boxes should aim to reach as many

potential customers as possible as well

as using these high demand low

competition keyword phrases to rank

exactly for those Search terms so that

is keyword research in a nutshell and in

the next video I'm going to show you how

I actually conduct keyword research for

my coloring book I'm creating during

this course

[Music]

so in this video I'm going to show you

how to conduct keyword research for your

books and Ure you're putting your books

in front of the right customers and

maximizing your book SEO now this video

is going to be a long one but I've left

absolutely everything in there because I

think it's really important for you to

understand exactly how I go through the

whole process so you might need to watch

this a couple of times maybe make some

notes really concentrate because this is

a super valuable section of the course

so with that said I'm going to jump in

and show you actually how to do this now

before I do that there are two things I

just want to remind you of the first

thing is where your keywords go so they

go in your seven keyword boxes but more

importantly the best ones go in your

title and subtitle so when you're doing

your keyword research you want to break

it down into keywords that going to go

in your subtitle and your title and then

keywords that going to go into your

seven keyword boxes and then with

keyword boxes in mind it's important to

remember again it's entirely up to you

how you use them but for my strategy I

use the first four keyword boxes for

specific phrases and then the final

three keyword boxes for much shorter

tale keywords and kind of stuff these

out that's how I do it and that's how

I'm going to show you in this video now

when doing keyword research it's also

good to have a place where you can put

all your keywords and all your

information so I have created this

Google Sheets document which I will

leave a link to below so you can access

it yourself it will be a view only file

so all you need to do once you've

accessed it go into file and then just

go for make a copy and then you can save

it to your own device and use it as you

want to but essentially what it does is

it allows us to put a keywords in for

our our title our subtitle and then our

long tail and also then our short tails

and because you can only fit 50

characters into a keyword box this

basically says how many characters are

in the Box this basically tells you how

many there are so you have to go up to

50 anything less than 50 is fine but you

can't go over 50 so this box is there to

do that so if you want to access this

I've made this spefic specifically for

this course I will leave it linked below

this video along with of course

self-publishing Titans which we're going

to be using for our keyword research so

the first task to do is fill out the

title subtitle and also these longtail

boxes so in order to do that we need to

find longtail phrases because they're

the best ones that we're going to

include in our title and subtitle so for

our title it needs to be very relevant

to our book and it also needs to appear

on our front cover so head over to the

Titans pro web app and let's just type

in dementia

coloring book and let's see what comes

up for this so loads of different

keywords here Dimension coloring books

for the elderly demena coloring book on

itself so just diena coloring book as a

title itself looks like it would be a

pretty good keyword cuz there's 3,63

people searching for it on average every

single month and

1,263 search results again this is not

the number of dementia coloring books

this is just any kind of result Amazon

can pin to this certain keyword so the

fact that the search volume number here

is greater than the search results and

the fact that it has a nine opportunity

score which as we know takes into

account competition tells me that this

is a really good keyword and it's super

relevant to our book we can literally

put it on our front cover because the

title of your book needs to appear on

the front cover so I'm actually happy to

go with

dementia coloring book for our book

title again doesn't really matter too

much about the characters here because

you're not limited by the number of

characters you don't want to be making

it too long just keep it relatively

short and you should you do well

basically to go over the amount of

characters that you need so let's just

say for example this Dimension coloring

book phrase was actually quite a bad

opportunity with something like a four

and the search volume was quite low

although yes our book is a dementia

coloring book this is actually so easy

for us because it's a really good

keyword to use too but that also comes

down to doing your Niche research

correctly which of course we have done

in this course but let's let's just say

for example this was a bad keyword

because it had low searches and the

opportunity score was low at this point

this is where you'd have to be clever

with your keywords and as you can see

here dementia coloring books for the

elderly could be a great alternative

because it has an opportunity score of

eight yes it is still a dementia

coloring book but just making it

specifically for elderly in terms of the

title and the keyword would be a good

option for us so if this was a bad one

to choose you could then just be a

little bit flexible and choose for

elderly or you could maybe choose for

seniors as you can see here a

opportunity score so it's not always as

straightforward as this example here

just having dementia coloring book there

and sometimes you may need to Pivot but

for the example of this we're very happy

with that as our keyword now for the

subtitle the subtitle is quite important

because it needs to do two things it

needs to have keywords in there of

course but it also needs to describe

what our book is

doing so in terms of our book why it's

going to be a good book for someone with

dementia it's going to be easy coloring

pages that are very simple so those

things easy coloring pages simple

coloring pages are these key wordss that

we can easily tie in with a way of

describing what our book is so again you

head back over to self-publishing Titans

easy coloring book and just see what

comes up easy coloring book itself has a

lot of search volume but also a lot of

competition so the opportunity score is

relatively low let's see if there's

anything else here easy coloring book

for seniors 5,000 uh search results

sorry 5,000 searches every single month

but 30,000 search results so quite a

competitive one here easy coloring book

Jade summer is actually a brand bold and

easy coloring book for seniors so this

is a much better option so it's going to

be a seven so when you're doing keywords

here you have to be very careful not to

just be attracted by the metrics and

ensure that the book still is relevant

to what this keyword is if you had a

coloring book for seniors but you know

it was quite complicated there were

loads of different patterns don't use

the term bold and easy coloring book for

seniors because it is misleading the

customer and not only will you not get

any sales you can get in trouble with

Amazon but for this example the images

that we're going to be using in our book

are going to be bold and easy as you'll

see in the book creation section so I'm

actually happy to go with this as a

keyword so let's just take bold and easy

coloring book for

seniors book for

seniors that's a really good keyword

that we want to have in our subtitle so

you can see here our title really strong

keyword and then the start of our

subtitle is also a really strong keyword

too so subtitles aren't just about

keyword stuffing it's also good to get

some descriptions in there so we're

going to go ahead and just add one of

these so I go back into here and one of

these and then just say

50

large

print

coloring

pages

to now I need to think of a way of

describing this I trying to go along the

lines of trying to stimulate to try and

stimulate creativity that kind of thing

what kind of keyword can we use here to

merge nicely into this so let's just go

for let's type in Coloring Book for

seniors and just see if this recommends

any ideas for us so with low vision

could be a benefit of the book so I'm

just trying to bring in a descriptive

word that highlights the benefit of the

book so 50 large print coloring pages to

you know enhance creativity or that kind

of thing is there a certain keyword

that's searched for a lot with low

vision again not exactly what we're

looking for let's see what else we

have um let's keep looking you see

flower coloring book for senors is quite

a good one so actually what we're going

to do here is rather than saying

coloring pages to and then selling the

benefit we're going to say all

flowers

animals what else do we have in there

food and

more so as you can see what we're doing

here with the subtitle we've gone for

the subtitle bold and easy coloring book

for seniors this in itself is a keyword

we're then also describing what the book

is it's 50 large print coloring pages of

flowers animals food and more and within

this description we've also been very

sneaky because large print I'd imagine

would be a good keyword let's just go

and have a look at this large

print coloring

book see what comes

out large print coloring books for

adults as you see because with this

we've got our two main keywords here

bold and easy coloring book for seniors

are the ones where we want high demand

and low competition which is exactly

what this keyword does this keyword also

has high demand and low competition so

for the rest of the kind of keywords of

putting in the rest of the subtitle it

doesn't matter too much about

competition because we just want to get

as much traffic to our book as possible

because we're already dealing with low

competition keywords here so 50 large

print coloring pages of flowers animals

food and more if you go here large print

coloring books for adults large print

coloring book large print coloring book

for seniors all have really good

estimated search volumes so the search

term large print coloring pages or large

print coloring anytime that appears in

the search term we are going to index

for that so that's a really good thing

to have in there and then let's just go

for the same with the flowers just to

show you flower coloring

book you can see flower coloring book

again lots of searches so the these are

just individual words that we want to

have dotted throughout our subtitle

because Amazon is basically going to

link the word flowers to coloring to

coloring book and understand this book

contains flowers in a coloring book and

that's kind of how these keywords work

so I understand that might be a little

bit confusing the key takeaway with this

here is that the title and subtitle

needs to have really strong keywords in

there IE keywords with high demand and

low competition the subtitle then also

needs to describe a little bit about

what the book is doing and if you can

while you're describing what the book is

include some more keywords here so

demena coloring book really high demand

low competition keyword that's why it's

smack bang as our title bold and easy

coloring book for seniors again high

demand low competition that's why it's

at the start of our subtitle and then

we've described during the rest of our

subtitle while also including some

keywords like large print coloring pages

flowers animals food that kind of thing

so you're seeing how we're building out

this subtitle so I'm actually pretty

happy with this title and subtitle and

now it's time to move on to the longtail

keywords now for these longtail keywords

we want them to be high demand low

competition just like we've done with

these but we don't necessarily want to

be having exactly the same keyword in

there Amazon generally recommends not

copying any word between keyword boxes I

personally do with my strategy as long

as I'm not just using you know Dimension

coloring book in every single one of

these if this is diena coloring book and

the first box is diena coloring book for

seniors and the second is maybe has the

word demena coloring book in there as

well it's not the end of the world so

don't worry too much but I'm going to

try and have a bit of variation in these

so let's go back to self-publishing

Titans and then just go back to what our

main keyword

is and see what we can put in

here so Dimension coloring books for

elderly could be a really good keyword

to put in there because you can see good

search volume not too many search

results and a really high opportunity

score so that's actually a key word I'm

going to put in there so

dementia coloring

books for

elderly as you can see here I've used

the word books rather than book now you

have to remember when someone is

searching into Amazon they generally

would put books rather than book because

they're in their head they're searching

for loads of different types of books

and trying to choose a specific one so

if it says books or book just copy

whatever the keyword says and like I say

follow the data you've also got

Dimension coloring books for seniors so

could use seniors and we could also use

elderly we've gone for elderly here

because we actually have the term

coloring book for seniors in our

subtitle so we're covering people who

call it seniors we're covering people

who call it elderly so you're starting

to hopefully see how you're just

covering as much ground as possible with

these keywords and why a piece of

software like this is so important

because it just gives us all the metrics

here and you haven't got to do anything

manually it's all there right in front

of you so let's continue looking for

some more keywords coloring book for

adults with dementia coloring book for

seniors with dementia this could be a

good keyword to have as well so we're

going to go for that one

coloring for seniors with

dementia and one thing you might be

questioning here is there are some

overlaps between the words you got

demena here you got demena here you got

books here books here Amazon generally

say if you can don't repeat the words

across different keyword boxes as I've

mentioned but if we go back to this

slide here you can see there's a

different difference between cramming in

individual short tail keywords and

longtail keywords if you're doing

longtail keywords like I recommend for

your first four keyword boxes it doesn't

matter if there is some word overlap

because ultimately these first four

keyword boxes are all about ranking as

high as we possibly can for those

specific search phrases so in this

instance we want to be ranking as high

as we possibly can for when people

search this in and also for when people

search this in they're basically

searching for the same product but

they're doing it in two different ways

and we're to make sure our book shows up

during both of those searches so we're

happy with those two ones there let's

just see what else we have large print

adult coloring book for seniors with

dementia what's this one an eight out of

10 coloring books for seniors with

dementia coloring books for dementia

patient so when it comes to our short

tail keywords the word patient is coming

up a lot here you can see patience here

patience here so I'm actually just going

to start dropping some of these in here

so patience is definitely a keyword

we're going to want to put into our

short tail keywords and then just

continue looking for some longtail

keywords simple coloring book for adults

with dementia that could be a potential

option but let's just see what else we

have flower coloring books for seniors

with

dementia uh let's keep looking color

books for adults with dementia so in our

subtitle and title we are targeting

seniors rather than just adults yes you

could technically say that adults also

include seniors but for the sake of just

Simplicity and targeting a specific part

of the market we're not interested in

targeting adults we just want to Target

seniors it's subjective at what point

someone goes from an adult to a senior

but we're just going to keep with

seniors here so with this individual

search term here we've kind of maximized

what we can get out of it so let's just

put in another relevant search term and

see what results we get from that so

let's just go for easy coloring book for

seniors and see what comes out that is

something we've got very similarly in

our subtitle but there might be relevant

keyword that come up off the back of it

so bold and easy coloring book for

seniors is one we've put into our

subtitle so we're not going to repeat

that one what else have we got so

nothing really to stand out here

relaxing coloring books for seniors

let's see if that comes out

relaxing coloring book for

seniors be good one let's have a look no

nothing there so let's just go back and

get rid of these and just type in

Coloring Book for seniors and see what

suggestions come out coloring book for

seniors on its own as a keyword could be

a good option but we already have that

specific phrase as you see it's

intertwined within bold and easy but we

do have coloring book for seniors in

there so we've also covered this keyword

so you can start to see how you can be

quite clever with these keywords

coloring book for seniors with dementia

is that the one we had in we had

coloring books for seniors with dementia

but we will also rang for this because

you've got the word book in there too

and Amazon keywords take into account

both plural and singular versions of it

so we'll rank for coloring book for

seniors with dementia even though we've

got coloring books so that's absolutely

fine too so let's try something like

simple

coloring books and see what comes out

here cuz just have to think about loads

of potential phrases that are related to

our book yes our book is about dementia

coloring but it's also a simple coloring

book so let's just see what other

results they have here easy coloring

books for seniors as you can see an

opportunity score of n and

3,141 results this is going to be a

really good keyword to put in our long

Tales so we're going to go for easy

coloring

book books they've got for

seniors actually we've already got that

there in our subtitle so we don't need

that to be

honest um so there's no point using that

keyword in this longtail box cuz we've

already got it covered in our subtitle

up here so this can take a little bit of

time I was considering editing and

chopping this video up but I just wanted

to leave the whole thing in there just

to give you an idea of exactly what it

takes to do this and it might be quite a

timec consuming video to watch but

honestly this is a really important part

of the process so I just wanted to

include everything in it and you can

imagine how near on Impossible it is to

do this without a tool like this because

you just have no idea of all these

different metrics for these different

search results so if we scroll down here

you can see we have an opportunity of

simple coloring books for seniors now

the actual search volume is 708 which is

a little bit low but self-publishing

Titans gives it an opportunity score of

an eight this tells me that the books

that are ranking for this can easily be

outperformed so we're also going to go

for simple coloring books for seniors as

one of our keywords so simple

coloring

coloring books for

seniors because you have to understand

not every single longtail keyword is

going to have you know 10,000 searches

every single month follow the data trust

the data and that's a good keyword to

put in because ultimately 708 people are

searching for this so is this less than

8,322 of course it is but if the

opportunity score is high that's telling

us that although there's less searches

per month we have a good opportunity to

rank first second third for this keyword

and therefore maybe getting 50% of all

the sales of these 708 people is

actually better than getting you know

0.1% of these 8,320 too so it's

important to look at this number just as

a reference but this opportunity score

is by far the most important metric so

simple coloring books for seniors is

also something we're going to put in and

now we need just one final keyword so

let's see what else we've got simple

coloring books for kids is not something

we're interested in so let's move away

from simple coloring books and just type

in

elderly

elderly coloring books what kind of

related keywords do we have off the back

of this dementia coloring books for

elderly I'm pretty sure we've got this

apologies I'm just constantly copying

myself and going back through uh yeah

dementia coloring books for elderly

great keyword but we've already got that

in coloring books for elderly dementia

patience again an opportunity score of

eight 314 people are searching that is

quite low with the previous one I showed

you was 7 something 314 is quite low but

the opportunity score is there so let's

definitely bear that in mind but also

keep looking to see if there is anything

else col books for seniors with dementia

we've already got that one as you can

see is our second longtail option

dementia coloring book already got that

in our title coloring books for elderly

we've already covered a very similar

keyword to that elderly coloring books

large designs so these could be good

opportunities because although there's

only 300 searches there really aren't

that many other products showing up for

it and it has a nine opportunity score

so elderly coloring books large design

because we have large print this could

be a really good keyword for us to use

in so that's again going to be one we're

going to have to just keep in mind and

just see if there's anything else that

really stands out here color books for

elderly large print because we've got

the words large print already in our

subtitle we don't necessarily need to be

using that one either and let's just

keep going down coloring books for

elderly bulk so I actually quite liked

the idea of one of these two either

coloring books for elderly dementia

patients or this elderly color coloring

books large design I'm actually going to

go for this elderly coloring books large

design because although it has a

slightly less number of search volume it

does have a nine opportunity score which

is a really good sign for me and also

really low number of search results that

were potentially competing again so

elderly coloring books large design

let's go up to here elderly

coloring books large design and this is

why it's really important to follow the

data because this is not necessarily a

keyword that you would think many people

are typing in but this is literally

telling us that 300 people a month are

typing this in hardly anyone is ranking

for this keyword and is exactly like the

book that we have produced so if we can

rank first for this keyword we're going

to potentially make loads of sales

because people who are looking or who

are typing in this into Amazon are

looking for exactly what our book is so

it's a great keyword to have it so now

we have our title we have our subtitle

and we have our four longtail keyword

boxes it's time to finally move on to

the short tail keywords now the goal of

these short tail keywords is just to

fill out as many relevant keywords as we

possibly can related to our book to

improve our book's reach now a great way

of doing this using self-publishing

Titans is also combining it with a word

cloud so what you want to do is go for

some really Broad and related keywords

that we've already searched for so

dementia

coloring book for example just search up

for that and you can see all of these

individual suggestions and what we

basically want to do is understand in

all of these individual Search terms

what words are the most commonly

occurring so dementi is probably going

to be really commonly occurring patient

is going to be really commonly occurring

but we don't know that for sure so what

we're going to do is search in loads of

these different phrases and then

download all of that information and

stick all of these individual Search

terms into a word cloud and what that's

going to do is show us the most commonly

occurring words in all of these Search

terms and these are the ones we're just

going to fill these final short tell

keyword boxes with so go on to

self-publishing Titans type in your

search term and then just press download

and what that's going to do is download

a file you can see you have the file

just like this and all of the keywords

and then all of the metrics here too

just go ahead and copy all of these

different keywords copy them and then

head back over to your wordcloud and

then just drop this into the first one

you can see that is the first batch of

text now let's go for another keyword

easy

coloring B for

seniors all of these let's go ahead and

press download and open this data again

so there was less data for this keyword

but that's absolutely fine all data is

good data we just keep adding it to our

wordcloud copy all of these and let's go

ahead and put these into our wordcloud

2 now one keyword I haven't actually

looked into is Alzheimer's so let's go

for this because it is very relevant to

our book so Alzheimer

coloring and see what comes up here

because you've gone for dementia but

actually Alzheimer could be a good

keyword to have in there so when you

type in Alzheimer's also comes up with

dementia here dementia patience so

dementia seems to be the better keyword

to go for here Alzheimer's coloring book

so let's just put Alzheimer's actually

as one of our short taale keywords cuz

that is also going to be something that

a lot of people are searching for and

it's worth mentioning here when it comes

to your short tell keywords essentially

what Amazon will do is they'll link

different words between the boxes so if

you had I don't know Alzheimer's um

coloring

here although you have them sorry get

rid of this although you have them in

two different keyword boxes Amazon is

going to be able to link the word

Alzheimer's and coloring so any time

someone searching Alzheimer's coloring

our book is going to index for that

because Amazon can cross reference

between the two boxes which is why

important just to stuff these with as

many relevant keywords as we possibly

can because you never know what

combinations could come up so while

searching for some short tail keywords

to put into my books I've actually found

a really good longtail keyword that I've

missed out on dementia activities for

seniors really good search volume

extremely low search results and a nine

opportunity score so this is one of the

best keywords we found in this entire

video so we're definitely going to go

ahead and put it in one of our keyword

boxes and this one here was probably the

worst of the four longtail keyword boxes

so we're actually going to go ahead and

get rid of this one and put in demena

activities for seniors because that is a

really really good

keyword teas for

seniors great keywords having there the

only reason why I haven't put it in my

title and subtitle is because our book

is just a coloring book if it was maybe

a dementia activity book this could

definitely go in the subtitle but

because it's not necessarily an activity

book it's just a coloring book decided

to keep it as one of the longtail

keywords in the keyword boxes but that

should be brilliant for our book SEO so

I'm going to go off camera and fill in

the rest of this word cloud and get

loads of these different phrases and

then show you how to fill in your short

tail keyword boxes so I'm back and as

you can see I filled out this section

here with loads of different keywords

that we can put into our wordcloud now

the choice is yours you can either use a

word cloud generator or you can just do

a word frequency counter I'm actually

going to do both for this video to show

you which one you might want to prefer

so for the word cloud just go ahead and

press generate cloud and the

disadvantage with a word cloud like this

one you don't get access to all of the

information you can just see the most

commonly occurring words so

unsurprisingly dementia book for scen

years coloring book these are all things

that come out within the word cloud

however if you do the word frequency

calculator just go ahead and press

submit it's going to break down all of

these individual words for you so you

actually might find this a little bit

better the vure for seniors coloring

book large books with elderly print

activities these all may sound a little

bit weird just on their own but when you

think Amazon Crofts references keywords

between different boxes these are all

really good to have in our shortel

keyword boxes so dementia we've already

got littered throughout our title

subtitle and also our longtail keyword

boxes but things like four so let's put

four in here

four and then we can put uh

seniors adults and thing that's worth

doing here is actually not to separate

them with a comma that's not what you

should be doing when it comes to

actually putting into Amazon so I'll do

the same here just separate every single

keyword with a space so as you can see

we have 44 characters in this box is

there a short one we can maybe put in

here uh large let's see if we can put

large in here as well

large that takes us up to the max 50

this first box is completely full and

let's just start making our way down

here so one thing that's worth

mentioning is you don't want to be

putting in any keywords here that aren't

relevant to your book or that are

already obvious Amazon already knows

that we have a book because it's the one

uploading it so you don't need to put

book in your short tell keywords same

with books here and we've already got

them as part of a phrase in our longtail

keyword section with is an interesting

one it's probably being pulled from

keywords that have the know coloring

book with activity book with so it could

be important to have in there but I

wouldn't just put it in on on its own I

would put it in with a word after it so

let's just go for with um coloring just

so Amazon don't get a bit fishy with the

fact we just keyword stuffed it with

loads of like connecting words with

coloring is definitely a good keyword

because it could be activity book with

coloring pages dementia gift with

coloring pages so with coloring is

definitely one we want to put in there

elderly we'll also put that in there

although I think we might already have

it somewhere else uh we have it in our

longtail keywords there's definitely no

harm in having it in our short tail

keywords to uh large print we've already

got that I think we've already got that

in the keywords here we've got large I

should just leave large print out cuz

we've already got large print already

there as our subtitle activities is

another good one adults I think we might

have adults in there already yeah we do

so activities

easy games not necessarily relevant for

coloring book Spanish not relevant bold

we've already got that in our subtitle

uh men so let's go for um activities and

easy first so elderly

activities easy let's also put simple in

there as well so 44 in that keyword box

so once you've pretty much extended this

list with all the relevant keywords as

you can see there are some words in here

that just don't make sense yeah clocks

comes up a lot for some reason but it's

not relevant to our keywords so

absolutely do not include keywords that

aren't relevant to your book so at the

moment we've got decent title subtitle

some really good long long tell keywords

and then bunched out a few short tail

keywords in some of these boxes and then

if you want to just kind of think of

some on your own if you don't have any

more data to follow we've seem to have

exhausted this list at the moment so

we've got some really good ones in there

so let's just try and fill out with some

other ones so present for example could

be one so if anyone's typing in present

for seniors so present and then for

seniors could be a really good one let's

also go for words like

relaxing

um cognition

could be another good one because you

know it's cognitive ability actually

let's go for cogntive here um creative

so all these kind of different keywords

that people might be searching in so

present obviously it's a present for

someone the coloring book are relaxing

so someone might be typing in relaxing

coloring book or improve cognitive

skills or improve creative skills so

these are all keywords that are related

to our book so they're absolutely fine

to put in here and let's also go for

create creativity is another good one

because you could people might be typing

in gift to boost creativity so as you

can see we've almost pretty much maxed

out this final box so there you go here

are all of the keywords that we're going

to use in our book now I appreciate this

is quite a long video but the reason why

I've kept everything in and not edited

anything out is because I think it's

really important for you to go through

and see the exact process that I'm doing

because this is so crucial but I'm going

to summarize everything that we've done

in this video in simple terms now out so

there are three kind of things you need

to look for for our keywords keywords

for our title and our subtitle keywords

for our four longtail keyword boxes and

keywords for our final three short tell

keyword boxes now for the title and

subtitle the best keywords need to be in

here and for the title it needs to

appear on our book cover and also needs

to be super relevant for our book so our

title will read demena coloring book and

then our subtitle will be bold and easy

coloring book for seniors 50 large print

coloring pages of flowers animals food

and more reason why the subtitle is as

it is is because bold and easy coloring

book for seniors is a really high demand

low competition keyword so our subtitle

is doing some SEO work for us and it's

also describing well what the book is

about it's 50 large print coloring pages

of flowers animals food and more which

is what we're going to include in our

book but as well as just describing the

book you also got large print which is a

good keyword large print coloring pages

is a good keyword flower coloring pages

is a good keyword animal coloring pages

so rather than just using a subtitle to

describe the book it's also really good

in that description to try and fit in

some keywords but make sure you do it

naturally this doesn't look like it's

been keyword stuffed it reads really

well and also boosts SEO as well as

describing the product which is exactly

what a title should

do we then have the four keyword boxes

and the goal of these is just to have

have relevant phrases that have high

demand low competition that we ideally

want our book to be ranking first or

second for whenever someone types these

into Amazon which is why they need to

have high demand and low competition so

we've gone for dementia coloring books

for elderly coloring books for seniors

with dementia simple coloring books for

seniors and dementia activities for

seniors and the final three keyword

boxes are just full of short tail

keywords that are related to our book

and the goal of these is just to

increase the reach of our book so lots

of these different words are going to be

included in Search terms people put into

Amazon that are looking for something

like our book so which is why it's good

to just fill out as many relevant words

in these final short boxes as possible

we're using these to rank specifically

for these keywords same with these two

here and then the final short tell

keyword boxes are just to index for as

many Search terms as we possibly can but

that is exactly how you do your keyword

research I will leave these keywords

here so when we go to uploading the book

I can simply copy and paste everything

over and we know that our keywords are

going to be super relevant to our book

and people are actually searching for

them so now because we've done our Niche

research correctly we have a book that

we know people actually want and now

we've done our keyword research

correctly we know that people are going

to be actually able to find our book

because all of these are key words that

people are already putting into Amazon

and not many people are competing

against us for so I appreciate that's a

super long video but I hope hope it all

makes sense and I will see you now in

the next

[Music]

video so in this section of the course

I'm going to take you through how to

actually start creating these Amazon KDP

books so if you cast your mind back to

the first video of this course I

mentioned that in order to actually

create a KDP book you need to produce

two files a book interior file and also

a book cover file so your book cover

file will look something like this and

then your book interior file will look

something like this so in this video

we're going to start off with creating

the book interior files and actually

where you can find free interior files

to literally go ahead and copy and put

them straight into your KDP books

without you having to do anything really

yourself I would generally recommend

always making changes to these a because

of KDP content guidelines and B because

if it's so easy if you just go ahead and

copy and paste a template then somebody

else is going to be able to do it easily

as as well but I did just want to

include some free templates in this

video before we go into the next video

where I'll show you how to start making

bespoke Interiors so a great place to

get free KDP Interiors is book bird.

just go over here and then go to their

template section and then go to free

interior templates they have an option

of low content book templat coloring

book templates and also no content book

templates I would generally recommend

avoiding the coloring book template

section only because I don't think these

are particularly high quality coloring

pages and with things like mid journey

and Dary you can easily make much better

quality ones

yourself however things like the no

content and the low content templates

are still useful generally I always

recommend publishing a little bit more

complicated stuff than just blank line

journals these absolutely used to work

three or four years ago especially when

I first started KDP my first few sales

were from line journals and that kind of

thing but just being completely

transparent that is not where the money

is in KDP anymore you have to be

producing high content stuff than just

this generally speaking but I do think

these are very good to learn how the

whole KDP process works so maybe

creating 5 10 lined Interiors are a

really good way to start just go through

the whole KDP process just to learn

exactly what you need to do to actually

bring a book to life from maybe just a

file to actually having it live on

Amazon so I do think these definitely

have a place in Amazon KDP at the

moments deal and to download them it's

super simple just go up here and then

click this button and then just follow

the download instructions the low

content book templates are a little bit

better so there's a little bit more

detail in these Interiors so scuba

diving log book fishing log book fashion

Sketchbook this kind of thing so there's

a little bit more quality to the designs

than just being line journals but again

if you are able to download these with a

click of a button then generally

everybody is going to be able to do that

and therefore the competition is going

to be really high and it's going to be

very hard to stand out which is why I

massively recommend creating bespoke

interiors that that doesn't necessarily

mean you have to create everything

yourself you can download elements from

this so if you're doing a hunting book

you could have one section of the book

that's a hunting log book and you can

easily take this from here you can make

your own Pages for the rest of the book

you don't necessarily have to do

everything from scratch so these can

also be super useful too and again just

go ahead and click here to learn more

and follow the download instructions so

another great place to find Interiors

for your Amazon KDP books is a website

called Creator fabric.com now what's

great about Creator fabric.com not only

do they have endless amounts of KDP

Interiors ready for you and ones you can

edit yourself they also have almost

175,000 fonts that you can download and

over 9 million different Graphics both

of those you can use on your book

interiors and also your book covered so

it really is a gold mine for anyone

producing books on Amazon KDP now some

things on Creative Fabrica are free but

a lot of it does require the creative

Fabrica membership or alternatively you

can buy individual designs yourself here

you can see this one's going to cost you

$1 but to be honest I massively

recommend getting the membership it's

extremely cheap it's only $47 per year

which works out to be $3.99 a month

which is literally one and a half Book

Sales every single month and when you

consider this book that I showed you

earlier on in this course is selling

around 600 to 800 units every single

month and has literally been made using

things you can download Straight from

creative Fabrica you can get word

searches you can get mazes anything

that's in this book you can easily get

from CRE a Fabrica this person has

probably paid that $3.9 a month to

access it and have made a product that

is making $2,000 plus every single month

so I would massively recommend creative

Fabrica I've just signed into one of my

other accounts just to show you here the

pricing and how it will works and if you

do want to go ahead and access creative

Fabrica which I do massively recommend I

will leave a link below this video now

of course not everybody is going to want

to invest into creative Fabrica but if

you're one of those people that doesn't

want to invest just $47 a year you have

to

understand how much extra time building

a KDP business is going to take because

you're a either going to have to use

those free templates that I showed you

earlier which most people have access to

so it's very hard to get a lot of

traction in them or you're going to have

to create bespoke Interiors entirely by

yourself which takes so much time so if

I was advising anyone just asking KDP I

would honestly invest in this it's only

$47 gives you access for the entire year

and you're about to see just how much

content you can get so as I say if you

want to go ahead and subscribe to cat a

Fabrica the link will be below this

video but if you just go in here and

type in Amazon KDP here's what I mean by

so much potential with this product so

as you can see there are so many really

good interiors that you can download and

put straight into your Amazon KDP books

you see this one cost $20 this one cost

$859 but if you subscribe to the

membership everything here you can

download completely free you pay $3.9 a

month and you have unlimited access to

as many designs as you want so let's

just click in here and compare the

quality of this interior to the ones

we've showed you earlier on in this

video this is a prayer journal for

Amazon KDP and you can see here the

interior of the book and what you

actually get when you download it this

is the kind of file you can download and

literally put straight into your book

there is so much more detailed than

those free ones that I showed you and

this being completely honest is the best

way to start growing your KDP business

because you don't just have to copy

these you can copy these merge loads of

different designs put your own spin on

things by editing them in

which I will show you in the next video

and it just saves you so much time and

gives you a really high quality product

now going back to this book here that's

making over £2,000 every single month

passively they've included things like

word searches mazes crosswords sudokus

so I'm going to show you how easy it is

to get all of this stuff from creative

Fabrica and then just combine all of

them to create this bespoke product of a

kids activity book so all you need to do

if you want something like a word search

just go and type word search into

creative fabric

and what it's going to do is show you

all of the available word searches for

you to download there's almost 20,000

different word searches you can download

some of them for adults they're in

different themes so this one's a

motivational word search this one's an

anxiety relief word search there's space

word puzzle so not just word searches

loads of different puzzles here and

you've got summer word search you can

use this in your kids activity book so

you can even make a kids activity book

around summer more word search you got

crotchet word search dog lover word

search you can see just how many

Interiors you get and all you need to do

is literally click on them download them

and then you can put them right into

your Amazon KDP file and it's exactly

the same thing with Maes they've got

51,000 results when you type in Maes

into creative Fabrica funny Maes set

maze puzzles for kids maze puzzles for

kids you can edit them in canva unicorn

maze puzzles so mazes in different

shapes you get the idea so much content

that you can get from creative Fabrica

and you think how long it would take you

indiv ually to make all of these Pages

for the sake of $3.99 a month it is an

absolute no-brainer if you ask me and

that's exactly what this book has done

here they've invested $3.99 and they're

now making well over $2,000 every single

month from the activities that they got

from creative

[Music]

Fabrica so having just shown you where

you can find free Interiors for your

books or also where you can use creative

Fabrica for your book Interiors I'm

actually going to go ahead and create

the demena coloring book that we found

during our Niche research and start

creating that book in this video and

just show you how I use a combination of

creative Fabrica and also canver to

create a unique product now in my

opinion having a combination of both

canva and also Creator Fabrica is by far

the most efficient way to do things

because a most of the heavy lifting has

been done by Creator Fabrica but the

fact that you're using canva means you

can also make it unique and make some

add in some new elements and make this

whole project your own rather just

having the same product that absolutely

everybody else is using so the first

thing to do in order to do that is you

have to go ahead and make your ca design

go up to create a design then go to

custom size and we're going to be making

an 8.5x 11 book which is an A4 size so

all you have to do type in 8.5 and then

11 and then go ahead and press create

new design now annoyingly because these

are books that need to get printed there

are some stipulations when it comes to

trim size bads and margins it can get a

little bit confusing you need to set

your canva file up in a way that you

don't have elements that are going to be

cut out when the book is actually

printed so as you can see it's quite a

complicated process but you can see here

based on your page count here the

different margins you need to add to

your books whether it's bleed or no

bleed so this is quite confusing so if

you do ever get confused with your trim

sizes and your margins then head over to

this page here just go to Google and

type in KDP interior dimensions and it

is this first link here and you can go

ahead and read all the information about

these Dimensions if you need it but

because I know how painstaking this

process can be what I've actually gone

ahead and done is just created these

readymade templates for you so all you

need to do is make an 8.5x11 file I will

also do the same for 6x9 so if you're

making a 6x9 book just create a 6x9

canva file and if you see below this

video I will leave a link to some

resources and it's basically this this

and also the same for 6x9 and these are

basically just temp plates you put over

the top of your interior so as you can

see this is a right sided template cuz

there's going to be right-handed pages

and left-handed Pages you need different

templates for different ones so bring

your right-handed template onto any

right page and put it all the way down

and this basically means as long as all

of your elements are within this white

section and none of it is touching the

blue none of it will get cut out and you

haven't got to worry about any of these

margins these bleeds these numbers just

create your 8.5x11 file upload these

files I've linked below and you'll be

absolutely fine so my right page is in

here and now I'm just going to go and

add my left Page cuz every single time

you start a KDP book file the first page

you actually have will be a right hand

page so if you imagine opening a book

you pull the book cover to the left and

the first actual page is a right-handed

page so you need the right-handed

template in here and then the left page

template in here now to make this

consistent throughout the book all you

then need to do is go ahead and copy

both of these and then just press

command D or control D to duplicate all

of these until you have happy with the

number of pages that you have for this

page we're going to have 100 designs so

we need to have at least sorry we're

going to have 50 designs so we need at

least 100 pages in there and that's

going to be absolutely fine so every odd

number here is going to be a right hand

page and every even number is going to

be a left hand page so now we've got the

boring bit out of the way we have our

book dimensions and everything in let's

go ahead and actually start adding in

some of the content now before we go

ahead and do that I just went to chat

GPT to make sure that I'm covering all

the areas that I need to so because I'm

making a coloring book for seniors with

dementia there might be some certain

things I need to include or be aware of

it's quite a sensitive topic for some

people so I need to make sure this

product is actually delivering what the

customers want from it and actually

provide a good experience for those who

are using it so I just went to chat GPT

and said I'm looking to create a

coloring book for seniors with dementia

what things do I need to include slbe

aware of and just lists a couple of

things to be aware of the designs need

to be simple and clear they need to be

large print familiar themes so nostalgic

themes like nature animals household

objects consider seasonal themes if you

want to positive and uplifting imagery

this idea that all the images need to be

positive no Doom and Gloom so these are

the things that I was already aware of

anyway but it's nice to just double

check with chat GPT to make sure there

are some things you haven't missed out

on CU it can easily pick up things that

you might not have thought about so

we're happy with these and basically

what I'm seeing from this the designs

need to be simple and clear they need to

be large they need to be familiar things

nature animals even something like food

would be great and also positive and

uplifting so they're kind of the four

criteria we have for our images so all

I've done is gone to creative Fabrica

and typed in some bold and easy coloring

pages with a number of themes here so

the first one I typed in is food

coloring pages and as you can see we've

got some really happy looking food pages

that definitely going to fit the

criteria we need for this book and

because I have already subscribed to

Crea a Fabrica all I need to do is go

ahead and just press this download

button and I have full access to all 50

of these images so as well as food

coloring pages I thought it would be a

good idea to include flowers you know

cuz they're quite positive their nature

everyone can kind of relate to them

especially if you're in the older

generations and they can look quite nice

colored in so as well as having food

images in there I'm also going to have

flowers so I can go ahead and download

this file which gives me

443 different interior pages for all of

these different flowers and then finally

I've gone for animals so the three main

things we're going to happen here are

animals flowers and also food uplifting

and quite happy so I'm also going to go

ahead and download this file here now a

really key thing that we've done here

which is very clever and actually is how

you stand out from a lot of the

competition is rather than just seeing

this file and thinking oh this is great

234 bold and easy animal coloring pages

let's just make a bold and easy animal

coloring book and then just go ahead and

download all of these and just stick

them in a file upload it to KDP and

expect to see sales as you can see all

of these different people have added

this to their favorites and even more

will have downloaded them so so many

people will be doing exactly the same

thing have exactly the same images in

exactly the same order and then you just

competing against so many different

people with exactly the same product the

only thing that's going to be different

is your front cover but where we've been

clever is we're going to end up

combining three individual files into

one interior we're not going to use all

the images in all of them cuz that's

going to be something like 6 700 pages

but we're just going to take the best

ones from each file and then start

having a combination of food flowers and

also animals in our books and nobody

else is going to have that most of them

are going to be lazy just take these

exact files stick them in a book and

load them to amaz and KDP but we're

being a little bit different and we're

differentiating and also this is why

Niche and keyword research is so so

important to Amazon KDP because you can

use exactly the same files as other

people which is what we're doing with

creative Fabrica we're using the same

files that most people have but rather

than being lazy and just uploading this

as a bold and easy animal coloring pages

we're packaging this whole product up

completely differently and targeting

another section of the market so 99% of

people are going to be competing against

animal coloring pages in flower coloring

pages in food coloring pages we're not

competing in any of those niches at all

we're actually competing in our own

complete blue ocean Niche and that is

why I always stress it's so important to

do your Niche and keyword research first

because once you know the exact product

you're trying to bring to Market you

then just have to find the interior that

fits that so while everybody else is

scrapping out competing for flower

coloring pages animal coloring pages and

food coloring pages driving the prices

down massively reducing their margins

we're just away chilling in a completely

different Niche yet we're using exactly

the same resources as they are we can

charge more for our book we have so much

less competition and because we've done

our Niche and keyword research already

we know that there is demand for this

book and people are going to end up

buying it and we're just not going to

have any issues when it comes to

competition compared to if we just go

ahead and download these as their

individual files so hopefully you can

see now why Niche and keyword research

and the need to be data driven using

tools like self-publishing Titans is

absolutely essential in KDP so back now

to our actual interior file and all you

need to do once you've downloaded those

is go to uploads and then just press

upload a file and then select the one

you've just downloaded and then once

they're uploaded or in this case

uploading all you need to do is click on

them drag and drop them into the file

make it the size that you want them to

be and it is simple as that that's our

first coloring page here so that's our

first one which is an elephant and

because you can see it's inside these

blue margins everything is absolutely

fine you may notice that this actually

isn't technically in the center of the

canva page because you see here is the

center of the page you can put that in

if you want to but you need to make sure

ideally it's in the center of this blue

lines because that's ultimately how the

book is going to look when it comes out

very fine margins doesn't make a huge

amount of difference but just make sure

your elements aren't overlapping Into

the Blue

then all you need to do for each of

these is go in and just continue adding

in loads of different animals so you can

see we've got a tiger here let's make

this even bigger and it is as simple as

that ideally you want to make sure the

images are all pretty similar sizes

together now just as an idea if you

wanted to rather than just having the

coloring pages you can go one step

further and add in some text at the top

and for every single coloring page just

describe what there is so for here we're

just going to go for elephant and let's

make this a nice bold font so they can

go ahead and color that in and then what

we're going to do is go to effects add a

splice bring this offset all the way

down to zero change the color to white

and then just make this even bigger so

what the person can do now who's using

the book not only do they color in the

actual elephant itself they can color in

the word elephant which is just another

layer and it shows how you can again

make this book bespoke even if someone

which they won't be doing because they

probably haven't done the same research

that we've done is combining all of

these three different files they may not

be doing this and this is another way

just to make your product even more

bespoke and unique to you and ultimately

stand out from a lot of the competition

not only can they now color in the image

they can also color in the word so if

each of these just go ahead and drop

this in we'll call this

tiger and then just repeat this process

for all of the pages and this is exactly

what I mean by using a combination of

creative Fabrica and canva yes creative

Fabrica has done most of the heavy

lifting with the image we've gone into

canva and added in our own elements here

and it's also worth mentioning when it

comes to creating coloring pages

sometimes color can bleed through the

actual page of your KDP book so I always

like to add in a second page behind it

so as you can imagine this is a book

this is the right-handed page and then

this is the left-handed page behind it

just go in here and type in something

like page left

blank to prevent

bleed through so we don't want the

colors basically to bleed through into

the next page and we'll just leave this

here so actually if you are doing a

coloring book like this I would

generally recommend every single right

page is where you actually have your

coloring page and then every left-handed

page is just left blank to prevent this

color bleeding through because you don't

want to color in this elephant and then

the color bleeds through onto the other

page and then the tiger is already half

colored in by the time we get through it

because the colors already come through

the page so actually to make this life

even easier for us let's just keep these

two as our basic examples delete all of

these and here we have page one page two

and then all we need to go and duplicate

all of these and then that's exactly the

same size layout that we're going to

have for each individual image and then

you can just go in and change each image

when you want to change the animal so

rather than having elephant here go back

to our uploads and then just drag in

tiger and have the tiger over the top

make it a little bit smaller just so it

fits on the page and then just change

the word to Tiger what's next let's go

for this lamb or sheep whatever we want

to call it let's just call it a lamb and

then just keep repeating this process

until you've used all the images in the

file and one thing that's worth

mentioning here if you're doing

something like this just make sure the

images look a little bit consistent in

my opinion this zebra looks a little bit

different to this lamb in kind of the

style of the art so I actually don't

think we're going to use this zebra here

but just go in and just keep repeating

the same process through all of these

different animals let's put in this cat

here let's go for

that and then do exactly the same thing

once you've downloaded the food file and

also the same for the flower file and

then just keep going all the way through

these so I'm back and as you can see

I've actually got rid of the text up

here I just thought because when it

comes to adding in the flowers I don't

know the names of these individual

flowers I think they're kind of just

generic so rather than just putting

flower above all of these it would look

a little bit stupid so for the sake of

consistency I've just taken the words

out of all of them and just left the

color pages so as you can see I've got

animals here I've got flowers here and

I've got food here cupcake Burgers as

you can see and then just repeated that

throughout the book and one thing that's

worth mentioning here is always

reminding yourself who you're selling

the book to in this case this is bold

and easy coloring pages for people with

dementia so you want to have things that

they can relate to you don't want some

really unknown food or some really

unknown animal everyone knows what a

lamb or a sheep is a tiger everyone

knows what an elephant is FL are very

straightforward cupcakes are really

obvious a burger you know a cupcake

again and an apple loads of different

things that the person can actually

relate to and ultimately when it comes

to dementia can also remember now when

you are making a book that is sensitive

like this I would definitely recommend

doing a lot of research into

understanding exactly how to best serve

somebody with dementia this video here

is just for the sake of the course and

showing you how to put a KDP book

together so make sure you're doing your

research and then just do that

accordingly you you can get most of your

interior stuff like I say from creative

Fabrica and then just go in and add even

more elements if you want to in canva so

just off the top of my head something

you can do is a quote coloring page so

rather than just having just images of

these which is absolutely great to have

you can also include some lyrics to

maybe some hymns or some church songs

that a lot of the Elder and seniors will

be used to seeing so if you want to do

something like that just go in and type

in some lyrics Morning Has Broken which

I know is the start like the first

morning which I know is lyrics to A Hymn

that I used to sing in school but I also

know it's popular in churches too and

probably resonates quite well with this

audience you can go for something like a

bold font again here go up to effects go

to splice bring this offset all the way

down and this thickness up and then just

make the size of this text a lot bigger

maybe something like 140 maybe a little

bit smaller than that

100 and then change this color to white

and then just put in some quote marks so

you know that it's the lyrics to a song

and then that's something that people

who have dementia actually might be able

to relate to just thinking off top of my

head I have experience of dementia

within my family recording and

recognizing things they used to do when

they were young is quite an important

thing so maybe including something like

a quote coloring page like this where

yes they can remind themselves of the

hymn that they used to sing when they

were younger and they can also go ahead

and color in the individual letters and

words here so two things to bear in mind

when you're making your book number one

keep it consistent we remember this is

simple bold and easy coloring pages so

you wouldn't want to have some super

complicated background behind here let's

just keep it blank as it is and then

also have super simple Pages here and

then also think how can you best produce

something that really benefits the

customer or in this case somebody with

dementia keep it simple and keep things

and add in some things that you want to

that you think might make it a little

bit more related

but once you're happy with the interior

all you then need to do is get rid of

these background Pages here go through

and individually delete all of these I'm

not going to go through and do it all in

one go because that's going to be really

boring for you but you get the idea get

rid of these pages and then you're very

happy with your interior then go ahead

to share and then press download and

then download as PDF print and then just

go ahead and press download I'm actually

not going to download this now because

I'm going to go in and add some more of

these here this is just the one thing

standing alone here I'm probably going

to add a section after animals and then

flowers and then food then add in maybe

some hymns and some quotes here that I

can add into this book it's really

important when it comes to KDP there are

so many different book interior types

that you can make there's no point me

just making how to make a book on KDP

because that's just not possible there

are so many different types of books the

idea is understanding how you can get

templates from a website like creative

Fabrica and also how you can use

elements within canva as you can see

we've added in some text we've changed a

different text text here we've added in

effects I'm just showing you how to play

around with canva and you can ultimately

make whatever product you want with

canva as long as you understand the

basics of how to use it which you

hopefully will have learned throughout

this course not just from this video but

also in another video in this section

where I go ahead and actually start

creating the book cover you'll see loads

of different features of canva that can

massively help you with your book

Interiors so that is the main takeaway

from this video how to combine something

like Crea a Fabrica with canva creative

Fabrica as I mentioned has so many

different types of Interiors let's just

go back to KDP and see what else we have

of course as I've said make sure you do

your Niche and keyword research first

before choosing which interior but let's

just say you were making you found that

Fitness planners was a good Niche to go

into again you could just go ahead and

download this and then add in some own

things to yourself so rather than it

just being a fitness planner you could

add this into KDP maybe add some quote

coloring pages with those quotes of just

shown you put a cool background that you

found from creative Fabrica behind that

so not only now do you have a fitness

planner you'd have a fitness planner

with some motivational quotes and

phrases dotted throughout that can give

them a break from not just tracking

their Fitness but also allows them to

color in some things just adding unique

touches in canva but using creative

Fabrica as the base is the way to be

successful with Amazon KDP can you

imagine having to do all of these from

scratch or going in and paying a

freelancer to create all of these it

would be super expensive or if you were

to do it by yourself it would be

extremely timec consuming which is why

combining create a Fabrica and canva is

by far the most efficient and high

leverage way of doing Amazon KDP so I

hope you found this video useful and you

understand that concept and I'll see you

now in the next

[Music]

video so in this video I'm going to show

you how you can create completely unique

coloring pages either for your KDP

coloring books or to put into your KDP

activity books it's entirely up to you

how to use them we're going to be using

Ai and we're going to be using mid

journey in this actually super simple to

do so I'm going to show you exactly how

to do that in this video now the first

thing you need to do is actually sign up

to Mid Journey so I'll leave a link to

Mid Journey Down Below this video and

then go ahead sign up create an account

is very very straightforward follow the

instructions and then you will download

the app that you need once you're in mid

Journey this is what you will see mid

journey is actually hosted within

Discord so this is the platform that

you'll be using now it's worth

mentioning here in order to use any

images commercially that you generate

within mid Journey you do have to

subscribe and it's something like just

over $10 per month so which is

absolutely worth it in my opinion when

you compare how much actually cost to

Outsource you know image creation to

Freelancers that can be extremely

expensive so $10 to go and make all of

these visb images yourself is absolutely

nothing if you want to go ahead and get

free images you can see if there are any

on Creative Fabrica but just remember

everybody else will be using those

you're not going to be able to stand out

it's going to be very difficult and

there are also paid options on Creative

Fabrica so if you already have a

creative Fabrica subscription you can go

and download some of the paid ones on

there for free so there are lots of

different options when it comes to

creating coloring pages but I wanted to

show you how you can do that with mid

journey in this video now also if you do

subscribe to Mid Journey you won't have

to do everything in these public rooms

but if you're not you go ahead and go to

any of these newbie rooms and this is

where you can start generating your

images but if you subscribe to Mid joury

you will have entirely unique um feed to

you so all of these is just you there's

no one else seeing what you're producing

everything's much tarder these this chat

isn't just going crazy with other people

creating their books this is all you can

see so in order to create an image on

Mid Journey it's very very simple you

have to just go and press slash and then

press imagine where it says imagine

feature and then you have to give mid

Journey a prompt so let's just say

something like simple coloring book page

of a

dinosaur kids and then put comma kids

coloring book

black white simple problem like that

simple coloring book page of dinosaur

until it's for a kids coloring book and

then also it's in black and white so you

can kind of break down your description

using these comers here press enter and

what mid journey is going to do it's

going to read that prompt and come out

with a potential image that you can use

and you have a choice between four but

I'll see you once it's done that so as

you can see what mid Journey has done is

followed are prompt and created for

completely Unique Images based on that

PR so that is one advantage of having

midj over using something like Creator

Fabrica or any other free interior site

with those everybody could be

downloading the same files and have

similar images with midj you can make

something completely bespoke so you can

see here it's going to give us four

options for images there's this one

which is image number one image number 2

image number three and image number four

now I have different buttons below that

U1 U2 u3 u4 and then also V1 V2 V3 B4

what these basically mean is upscale and

variation so if you really likes one

side image let's just say you really

like this image number four which I

think is the best one here you go ahead

and press upscale for what that's going

to do is just make this the larger

version so you can go ahead and save

that file however if you liked the kind

of style of this second one here but you

wanted to have a little bit of a change

you can go ahead and then just press V2

which is going to be a variation of this

second one before we jump in and do that

you can also press this button here to

have a complete refresh and four

completely new images let's just say I

liked the style of this second one and I

didn't quite like the fil image itself I

wanted to see similar ones all I do is

go ahead and press V2 and it's going to

give me the same PR if I want to edit

the prompt I could add some things in

take some things away but I'm just going

to keep the same and then go ahead and

press submit so I'm back and as you can

see mid Journey has made four new images

kind of in this same style you know it's

a bit more simple there's thicker lines

there four Images based on that style

now we go ahead and see which one you

prefer if you liked a certain one let's

just say we like this first one here

which I think is the best out of all

these these go ahead and press up scale

one and you can see you have your very

own image here now before I go ahead and

save these images and put them into my

canva file you can also change the

aspect ratio and the size of some of

these images here so just go back to

your prompt and if you finish off your

prompt with this-- a which stands for

aspect ratio and then 2: three this is

basically going to produce similar

images but in the aspect ratio of 2:3

which is more kind of the size of an A4

or an A5 book so that's just worth

mentioning entirely depends on the size

of your book or what you want it to be

so while that's loading up I'll show you

how you can save your images so if you

wanted to use this image in your

coloring book you can see it's really

easy simply click into it and then just

press a left click and then save image

and then all you have to do is upload

that image to Cana drop it into your

design and you can see here this is

exactly how you get your coloring image

in there and then you have a coloring

page now it's up to you what you want to

do with the page you can add borders you

can add a title you can add facts

whatever you want to do with your color

book that's entirely up to you but the

main bulk of it the actual illustration

has been done in less than 5 minutes

using mid Journey so that's exactly how

you can use mid Journey for something

like that and just to show you what I

mean by the aspect ratio changes you can

see these four other images I've done

with this prompt at the end AR 2:3 you

can see they're now more like a portrait

kind of style rather than just a square

and this is perfect if you want to have

an A4 book cuz this much better fits the

page so it's entirely up to you how you

want to use mid Journey for your cing

books but that is how you go ahead and

actually start creating these

[Music]

images so in this video I'm going to

show you how you can create activity

books extremely easily using

self-publishing Titans activity and

puzzle tools now it is worth mentioning

that in order to access this tool you do

need to be subscribed to Titans Pro Max

up to this point in the course all the

niche and the keyword research tool has

just been using Titans Pro which as you

can see is his Chrome extension and web

app but Titans Pro Max of course still

gives you access to this Chrome

extension and web app it also gives you

access to another tool called Titans

deep View and of course this puzzle book

tool here as well so it's in my opinion

absolutely worth it because you can save

yourself so much time creating these

activity books in here but I'll leave

that entirely up to you if you really

want to start scaling your KDP business

and you're happy to invest a little bit

more into it maybe from the royalties

that you've already made from your KDP

books that I massively recommend

upgrading to this because you have this

incredible Fe Fe now I showed you at the

start of this course this kids activity

book which is making over £2,000 every

single month which is something like 2

and A2 maybe even

$3,000 every single month from Super

basic activity Pages like word searches

mazes crossword sudokus now you can get

some of these from creative Fabrica but

if you're looking to make these on mass

it's much better to kind of have your

very own way of producing them just so a

you can produce literally as many as you

want and B nobody else is going to to

have the same ones for you if you do

just want to go ahead and use creative

Fabrica that's absolutely fine but just

make sure in your interior you add in

some things that just make it a little

bit more unique but this is just one

step up and a bit more of an investment

but again it just makes the life even

easier than Crea a Fabrica would be so

it all depends on kind of how much you

want to invest into this and how easy

you want to make your life but let's say

you want to replicate something like

this using word searches mazes soku and

also crossword self-publishing Titans

have this and of course if you want to

access this I will leave a link below

this video to give you direct access to

this tool so if you do decide to go

ahead with this tool simply press create

a new puzzle and then you can see all of

the different types of puzzles that you

can use so as you saw previously in this

one they had word searches they had

mazes they had crosswords they had

sodoku and you can see all of those in

here crosswords you can see here they

have math crosswords as well they have

jigsa sedus they have normal sedus they

have mazes with letters mazes with

shapes word searches loads of different

things and it's super easy to make these

activities too so let's just say you

want to make a math book for kids and

you wanted to go for this math pyramid

all you need to do is click on this math

pyramid and then just press generate

sample it give you a bit of an idea of

how this looks you can then choose your

difficulty so very easy easy medium hard

very hard and extreme it basically

varies how many white spaces there are

this is actually pretty difficult so if

you're making this for maybe teenagers

or something maybe go for very easy or

just slightly changes difficulty here

depending on who you're going for but

let's just say we wanted to go for this

all of this is generated it's entirely

unique for us we can change the font

monserat Times New Roman see what that

looks like that changes a little bit I

quite like monserat so let's go for that

it can change the board size so it has

six levels it can change it so it has

four levels so it really depends who

you're targeting if it's for kids maybe

make it super easy like this or is for

adults make it a little bit difficult in

terms of the difficulty and also the

board size and then all you need to do

is press generate board data and then

you can see your math pyramid that you

just created and then just go ahead and

press download all so this should

download both the solutions and the

actual questions themselves and then

just go ahead to Cana drop in your

question page put it wherever you want

to on the page maybe you can add in some

text at the top and also the bottom but

describing how the whole Activity Works

add in a board whatever you want to do

but the time consuming part of actually

creating the puzzle is done there is

also the solution page which you can put

into a solution section at the back of

your book so that's just a way of making

lots of these different puzzles super

easily once you've done this you can

press create more puzzles and then go

and create as many of all of these as

you want to so like I say you can either

just do a math pyramid book or you can

do a math activity book where you're

combining lots of these you can do a

general activity book where you have

some mazes in there you have some word

games in there you have some math games

in there literally anything you want to

do you can create a few clicks of a

button and here is a great example of a

book that has done that so not just the

one I showed you earlier in this video

this book has also done it but just

stuck specifically with math games

rather than General games and activities

for kids and as you can see on the

interior they have exactly the same

activities that you can do in

self-publishing Titans they have their

maths pyramid they also have their math

crossword so very very simple and then

they just added their own design their

own branding around the edge you can see

they've put things in boxes they've

chosen a consistent font they've put in

these elements like the aliens here you

can do all of that really easily in

canva and as you can see here if you

wanted to make a math crossword you can

do so here that's exactly what this

activity is on the right hand side and

then of course you have the math pyramid

which we've just shown you here and this

book just for reference is currently

ranked 995 in books so this book is

easily making thousands every single

month and when you look it's got just

under 4,000 ratings at the time of

recording this book has comfortably made

six figures since it was published cuz

it has just sold so many units generally

speaking I get a review on a kids book

one in every 50 orders so if you just

times this by 50 4,000 * 50 it's about

200,000 units that this book is sold so

it's sold a ridiculous amount so it

shows just how far you can take a lot of

these activities so when you consider

this book has sold over 200,000 units

it's probably made about half a million

pounds in royalty since it was published

just a $24 a month investment is

absolutely worth it all the activity

books that I use and I create my

bestselling book is an activity book and

I created it using these tools so I'll

leave that entirely up to you if this is

something you want to go for but that is

a great way to make activity books with

just a few clicks of a button and I'll

see you now in the next

[Music]

video so in this video I'm going to show

you how you can create your very own KDP

book cover we've got all our research

done we've got our actual book interior

done now it's all about creating the KDP

book cover now the first thing we need

to do is just the boring checks we're

making sure we have the right sizes for

our book cover so go over to Google and

just type in KDP book cover calculator

and it will take you through to this

site it is the actual KDP website here

so it's completely trustworthy and has

everything that you need so go ahead and

put in the information for your book I'm

just going to go through and put one

randomly here so paperback generally I

use black and white paper type is

usually white paper reading Direction

usually read from left to right so left

Page first then right page and the

measurement units is going to be in

inches and our trim size is going to be

6x9 and then for the page C it depends

entirely how many pages are in your book

for the example here we're just going to

go ahead and put 120 and then go ahead

and press calculate Dimensions now as

you can see KDP going to give us some

information here and the main one you

really want to look at here is this

number one where it says full cover this

basically means the file in which we

create our cover in canva needs to be

12.52 in wide and 9.25 in high so before

we jump over to canva and put those in

just go ahead and press download

template and what that's going to do is

download an image like this that we can

just stick straight over our canva file

which is super easy to form our book

cover so as you can see that will just

download there and then you can use that

once you're in canva so take these

Dimensions let's head over to canver and

start creating our book coverent so once

you're back in canver you just go ahead

to create a design again and then go for

custom size change the units to inches

very similarly to what we did for our

book interior and then just put those

dimensions in so the width was

12.52 and the height was 9.25 and then

once you've done that you will see the

canvas for your design here so what's

actually going to happen is you have to

create a file that includes your front

cover and your back cover it sounds

quite complicated but honestly it is

super straightforward so now we're in

here all we need to do is go ahead and

put that template that we just

downloaded over the top so go to upload

and then just upload that template that

you just downloaded from KDP so this is

the file that you would have downloaded

and you can see how easy this makes it

for us just put this into the top left

corner and then drag it all the way down

to the bottom and this is everything we

need to put elements with on our front

and back cover so as you can see here

this is the front cover of our book and

this is the back cover read all of the

instructions on it it's very very

self-explanatory what you have to do

with these dimensions and of course just

leave the barcode blank don't put any

elements over the barcode because this

is where it's going to be put when you

upload it to Amazon KDP Amazon will do

everything with your barcode themselves

so honestly just leave this blank and

they will take care of everything else

so I'm now going to show you how you

actually create the book cover itself

now you might have noticed the size of

this has changed that's because for The

demena Coloring Book we're actually

producing during this course it's going

to be an 8.5 by 11 book and the example

I just showed you there was 6x9 but to

get to this stage was exactly the same

process as you've seen I have actually

gone ahead and already created the book

cover that we're going to use and is

this one here so as you can see this is

the front cover this half and then this

half is the back cover and I'm going to

walk you through step by step high went

from a complete blank canvas to this

final product now the first thing you

need to do once you put your thing here

is make sure it is locked if it's not

locked like I said just click on here

and then press the lock button and that

basically means everything on top can't

be uh can still be moved yet this

background is never going to change the

first actual step to creating the book

cover is to put in a background image so

just go over to element on the left hand

side here and then just go ahead and

click this Square now what a lot of

people might be tempted to do is just

bring the square up to the top and pel

it all the way across and then you have

your background color just set like that

the only reason why this is actually a

bit problematic and not the way to do

things is because you lose your Center

Line and the way you can ensure all your

elements are in the middle of the page

so what I mean by this is when you're

putting some text or an element over the

top of something CA will always

reference that element against the layer

behind it so as you can see here this

purple line comes up which basically

means this section of text is back

hanging in the middle of this background

here this orange background that you can

see but when it comes to actually

putting this onto our book cover this is

not very useful for us because as you

can see we go for the middle of the

front cover here and there's no

reference line because cber isn't

referencing this half of the page it's

referencing this layer behind it so

therefore I recommend going in and just

putting in two different halves here so

so you can always reference each side of

the page and now when you see you're

dragging this around we then get that

Center Line here so you can see this

text is banging the center of this half

here because this half as you can see is

just a completely different layer so

we've got this layer and then we've got

this this layer so in order to get your

text in the middle of here you then get

that pink line appear again so that is

just a useful thing to know always break

down your cover layers into the front

cover layer and then also a back cover

layer as well and for the sake of this

we're going to make them two different

colors just so we can differentiate

between the two now the first thing I

need to do to create this boook cover is

get this image here and I created this

in mid Journey you can go ahead and look

for some sort of your own designs here

so I just typed in coloring for this

example let's go for

coloring and you can see loads of

different things that you can use

instead of creating something like this

in mid Journey you can just get some

elements from canva but I generally

think mid journey is a little bit better

because you can just create something

like I say that is completely bespoke so

to create this I went over to Mid

journey and as you can see I used the

following prompt now this actually might

look a little bit confusing but you can

just go ahead and literally copy this

I found this prompt inspiration from

Google so these are the kinds of images

that are going to be within our book so

all I did was I went to Mid Journey went

for Imagine and then just pasted this in

now what all you need to do if you're

going to copy and paste this prompt very

simply is this is a thing you're going

to change flower in a flower pot with

Garden background for some reason it

didn't give me the garden background but

mid Journey you do have to sometimes be

a little bit experimental so it didn't

give me the garden background here all

of this stuff just should be kept

exactly the same and then I just added

in at the end colored in five colors

because this was originally just a black

and white version just like you'd see

for the coloring pages and I just said

color in in five colors just so you've

actually got a colored in version of the

kind of images that are going to be

within the book strong contast low

detail clean and simple and then just

literally pasted this in it will give a

slightly different version here because

it's not always going to produce the

same images but that's all I did and

these are the four images that came out

I really liked this first cuz it's

really on brand with the kind of book

we're doing it's simple it's easy it's

cheerful which are three things that we

needed our book to be so having this

image on the front cover is absolutely

perfect so all I did is went and saved

this image and then just uploaded it

straight to canver so once I was in

canver all I had to do was upload this

image and you can see it does have a

white background here but I just went up

to edit image and then went for

background remover this is only for

canva premium to have this background

remover tool but if you just go to

Google and type in background remover

there are so many different free tools

on there it's just an extra step that

you wouldn't have to take if you have

canva premium but if you don't have Cana

premium you can go ahead and just do

that like I said if you do want Cana

premium I will leave a link below this

video for me it's worth it but I

understand if people don't want to use

it so now we have our main image on the

front cover it was time to choose the

color of the background and I think

really nice soft colors like this I

really like pastel colors especially for

this kind of Niche it's F you know it's

really nice colors easy relaxing very

soft this is the kind of color I think

is absolutely perfect so I just use this

as the background color and then I added

in these guys here just to make it a

little bit more fun so all I did to add

those in was go to elements and then

just typed in

coloring and oh sorry I think I tyed in

Coloring um orbe pencil

coloring you're testing me now cuz I

forgot what I put in yeah pencil

coloring as you can see we have these

guys in here and then we're just going

to drop him here and while you're doing

this it's all really important to make

sure everything fits within the canvas

lines so every now and then just click

your solid background color and then

reduce the transparency just to make

sure everything is still within the line

as you can see this is just about I'm

just going to make it a little bit

smaller and then just push it right in

to make sure it's definitely there copy

and paste it and then put it onto this

side here so I'm happy with that let's

just increase this transparency a little

bit and actually let's just leave that

as it is just to give us a reference as

we make our way through I then went and

added in the text behind it so this was

really really easy I just went into here

typed in text and then just added a

heading then I had to choose a font now

this is going to be kind of a easy color

book nice bold and easy kind of images

so I thought that the text on the book

cover should be exactly the same so just

click into here go to font and I went

for this bold block font here and just

made it a little bit bigger and then

just typed in

simple and put this in the

middle that I'm actually not going to do

that I'm just going to copy place that

cuz it's just a waste of time you don't

need to see me doing that but that's

pretty much how I got the font and where

I placed it in I then actually went and

made this a little bit smaller so let's

just go ahead and do that simple

coloring and that was the bulk of my

text on my front cover and then went

down and changed this bit just pulled it

in here reduce the

size and as you can see typed in demena

coloring book so I'm not going to do

that again because that's very

straightforward I'm just going to go

ahead and copy this in here so this was

our original book cover and to be honest

this is itself is definitely good enough

it's very simple this doesn't need to be

a super complicated book cover I would

actually advise to keep it really simple

because that's kind of the theme of the

book and the whole thing we're going for

it's just Simplicity image no fancy

backgrounds no cool colors flying around

everywhere very simple very blocked and

that's exactly what we've got here but

what I did want to do is add in a few

extra touches and I quite liked these

Stars here stars are always a really

good thing to add on to your book cover

just to give it a bit more excitement to

the cover so again just jumped over to

elements typed in

stars and as you can see so many

different options here and I just Ed

these ones and then change the color to

white and then just copied it over just

like that so that's pretty much the

cover that I had the final thing you

might notice is just this little bit of

texture in the background here you see

these slightly different colors of black

versus the original color we put in and

that is what's known as a Sunburst so if

you just go back into elements and type

in Sunburst whoops sunburst

that's something like this and you can

put this in just to add a little bit of

texture to your background you don't

necessarily have to do it but I think

it's a good thing to do sometimes on

books you don't always have to use

Sunburst you can just type in

texture you see loads of different

patterns you can put in and you can

change the transparency so it's only

very very faint but it just gives a

little bit of texture to the background

of your coloring page and then make sure

it is sent to the back so it doesn't

overlap everything so there's lots of

different textures you can add again you

don't need to add a texture it's

entirely up to you but I do quite like

this Sunburst so just I just stuck the

Sunburst in the top corner of the page

pulled it all the way across and then

made it central so you can see these

pink dotted lines now appear on the

vertical section there so that is bang

in the middle of my page and I just need

to make sure nothing overlaps into the

other side so it just went to edit image

to crop pull this all the way across

like this and the same with the other

side and that is in place change the

color to Black and this looks extremely

harsh now but it's obviously part of the

process and then click on this and then

what I recommend doing is going to layer

and then you can change this you can

bring It Forward you can send it

backwards so I actually use the command

bracket to send everything backwards

rather than doing it manually like this

every time but as you can see every time

you click this it sends it one layer

back so it's now behind this text

whereas previously it was in front of it

and I'm just bringing it back even

further so more elements start appearing

and I'm just going to make sure it is

the last thing apart from this main

block background color so that's there

like that then all you need to do is

massively just reduce the transparency

down I'm pretty sure I had my

transparency down at two and there you

go there you have that kind of textured

effect to the background which just

makes a little bit of difference you can

see that's exactly what I've done with

this book cover and how I made the front

cover like that in terms of the back

cover all I've done here is just

included some images of the type of

coloring pages that they can expect from

here the back cover in my opinion is not

as important as the front cover just

include some things that you know either

describe what the book is so maybe a

description section or if you're not

going to use any words or for a book

like this it's going to be simple it's

going to be clean just include some

example of some images that the people

can expect when they go ahead and buy

these books technically speaking I

probably could be a little bit more

professional looking with this rather

than just saying 50 designs I could

probably put something else in but you

get the idea just for the sake of this

video so in order to do this all I did

was just remove this section which

differentiates the front versus the back

cover and then I went ahead and

highlighted these two so what this has

actually done is highlighted not just

the block background here but it's also

highlighted the Sunburst and we want to

make sure both of those stay exactly as

they are so go ahead and just press

group once you've highlighted both of

those and what that's going to do is

group both the Sunburst and also the

background together then just copy and

paste this over and as you can see now

we're moving this we're moving both

elements together because we've grouped

them if you then go ahead and ungroup

you'll then just start moving the top

layer away so make sure they remained

grouped just as you can see here then

move this up into position so it fits

perfectly on the page and there you go

that is the back cover of our book you

might see a slight kind of indent here

not really too bothered about that but

you can Al just go ahead and increase

this to make sure you get rid of that

and that seamlessly binds into the back

cover remember there will be a book

spine here so if it doesn't perfectly

line up honestly don't worry too much

about it anyone will hardly ever see it

so then for the background very simple

all I did was went ahead and coped

pasted this text and then just changed

the text to 50 designs as you can see

and then all I did is went in and added

in some of the coloring pages so as you

can see this is the file we actually get

when we add in our coloring pages

because they're meant to be transparent

based on the file we're given so I need

to make it seem as though they're

actually part of a coloring page so this

is very straightforward to deal with

again just go to elements and then just

choose another

square and then go ahead and make this

white and get rid of this to give us a

bit more space space and then just put

this in the size of kind of an A4

example so we're going to go for

something like this we're happy with

that and then go ahead and just put this

over the top go into the Border style

here add some border we just to give it

a little bit of a border and then send

it backwards again using command bracket

to make sure it goes back and then just

place this image right in the middle

maybe make this a little bit bigger and

then we're happy with that like that the

fast way to reproduce this is very very

straightforward because we want to be

highlighting just this section here and

not this background the first thing we

need to do is go ahead and lock this

background in here so now we can't move

this or do anything with that and every

time we highlight this we're only

highlighting the actual image and the

white box that we want copy and paste

this over and then just move that to the

side and then all you need to do once

you've dropped in this new image go

ahead and drag it all the way up to this

white box make it a similar size as well

and then just drop that in and then just

do exactly the same for these final

images and then you'll have pretty much

what I've just created here so as you

can see it really isn't that difficult

to make a coloring book like this this

one is a little bit simple because

that's kind of the niche we're going for

but you honestly don't need to over

complicate your book covers yes you can

use things like mid journey to really

spice it up but to be honest you don't

need to have anything groundbreaking

this really perfectly fits the niche

we're going for and that is the most

important thing we wouldn't have a

really complicated coloring book cover

for this Niche because we're not going

for that we're going for simple we're

going for easy and we're going for clean

bold colors and that's exactly what

we've got with this coloring page so all

you need to do now to finish it is just

give it a title so we're going to go for

dementia coloring

cover and then go ahead to share and

then press download and then select

download as PDF print and for this

example because I've got three pages in

here just make sure you're only

selecting the page you want which is

page one or actually it's going to be

page three for this example cuz we

downloaded from that one I originally

did and then just press download and

that is the exact file that you're going

to upload to Amazon KDP when it comes to

actually creating and putting your book

live on Amazon so that's how you would

go ahead and create a coloring book

entirely in canva and also using mid

Journey now it's entirely up to you how

you want to do it some people would do

most of the work in mid Journey some

people do most of the work in canva but

hopefully during this tutorial you can

see the main elements of both pieces of

software so you can make your mind up

and choose which one you want to do and

also you'll be aware of how to use both

pieces of software

[Music]

so now we've created the book interior

and the book cover files that we need to

physically produce the book we now need

to move on actually listing the book and

before we do that there's a little bit

of theory to go and cover of how to

optimize your book

listing so when it comes to KDP there

are two main parts of the listing the

keyword boxes would be included in this

but we've already covered keywords as

part of this well the first one is the

book title and the second one is the

book description now I'm going to start

with the book's title so why your book's

title is so important now the main

reason why your book title is so

important is it's the main SEO driver

most of your books organic reach is

going to come from the title it also

builds trust a poorly structured book

title can massively put off a potential

customer and actually deter them from

buying your book and then finally KDP

guidelines there are some strict KDP

guidelines that you need to be aware of

when it comes to book titles so I'm

going to cover all of these in more

detail so number one main SEO driver so

a book's title is the first thing that

Amazon will look at when it's try to

match a customer search to a product or

in this case your book your title

therefore needs to be optimized for SEO

using keywords that you found during

your keyword research and it's also

worth remembering that the title of your

book has to appear somewhere on your

book cover it doesn't need to be the

main thing but as long as it appears

somewhere on your book cover then that

is okay but it needs to appear somewhere

so with that in mind here's how to

properly structure your title for SEO

and here's an example of a riddles book

for smart kids that I found on Amazon

that I thought was a really well

structured book title so as you can see

it reads as the following the tricky

riddles book for smart kids 320 fun

Riddles brain teasers and trick

questions for everyday family fun that

boost brain power for ages 7 to 9 and 8

to 12 now as you can see in this title

they've included included numerous

individual keywords riddles book for

smart kids is a really good keyword fun

riddles is also a great keyword brain

teasers also a great keyword and you can

see they've done all of this without

having to spam the title with keywords

they have got three keywords in there

but the title flows really naturally and

you don't feel as though this person is

trying to stuff as many keywords as

possible this is a really good way of

structuring your titles keywords are

great to have in there but just make

sure you're not massively stuffing them

and it still reads really professionally

like this one so moving on from the

title to this aspect of building trust

now the first way as I've just mentioned

there that your title can build trust is

by not keyword stuffing or cramming as

many keywords in the title as possible

if this person here just put load fun

riddles fun games for kids for boys for

girls it shows that the try to stuff the

title and not massively deteriorates

your relationship with the potential

Customer because there's just no trust

there it's obvious your just trying to

spam the market so a keyword stuff title

looks unprofessional and can put people

off buying your product which ultimately

is a massive

nogo for example if you had the title

animal notebook for kids fun animal book

for children boys girls who love lions

tigers elephants and more gift for

birthday Christmas exus and Secret Santa

you can see how many keywords you'll

just try the stuff in there it doesn't

read very naturally and looks really

unprofessional so definitely avoid doing

your titles like this the second second

way you can build trust with your title

is to have a grammatically correct and

consistent title as well so I always

write my titles like this every single

letter at the start of each word is

capitalized it looks professional it

looks neat and just builds that trust

with the customer as you can see here

this person's created a notebook and

they're just the way they've structured

their title and how they've written it

out just looked really unprofessional

they haven't even capitalized their eye

they've got you know inconsistent

capitalization it really just doesn't

look very good and massively puts the

customer off buying always write your

titles like this as it just looks a lot

more professional and the thirdly KDP

guidelines now there are a few things

you need to be careful of when creating

a book title there are some guidelines

that Amazon KDP absolutely don't want

you to do so you don't want to have

unauthorized reference to other titles

or authors so don't put any other

well-known author names or book titles

in your book let's say you had Harry

Potter for example you wouldn't just put

Harry Potter on your book cover because

it's massively trademarked and you don't

have the rights for it and that links

also into this reference of a trademark

term you can't use a term bestselling in

your book title you can't say it's free

you can't just use punctuations and only

using these words are also things you

can't do in your book title so always

double check before writing your book

title it should be relatively

straightforward these things should be

common sense not to do but they're just

there to remind you so that's the book

title now moving on to the second part

which is the book description so a big

question that I get a lot is how is

important is your book description now

in my opinion they are more important

for conversion than they are for SEO

it's not necessarily a huge driver of

SEO that's mainly your keyword boxes and

also your title and subtitle but they

are really important for conversion and

one thing that's really worth stressing

here is because we're producing medium

content kind of books they aren't super

complicated it's quite obvious what the

book is about already it's not like it's

a long 30,000 word book but you need to

kind of sell the plot a little bit the

very straightforward it's a coloring

book it's an activity book whatever it

is it's quite obvious the customer

already knows what the book is so

instead of describing what's in the book

which most people will be doing what you

need to do is focus on what the book

will do for the

reader so going into this in a bit more

detail no one cares about how great your

book is it's a fact customers don't care

about how good your book is they only

care about what it can do for them so

let's take the example of a mileage log

book

just say you had the description of 100

pages to record distance traveled reason

for travel and more you're just

explaining what's in the book you're not

actually selling what the book does to

the

customer on the flip side all of this

and everything within the interior of

this mileage log book is doing one thing

to claim all your mileage expenses

easily that's the physical thing that

this product is going to benefit the

customer so I always say in the

description don't sell the product sell

the solution to their problem so book

launch summary title and subtitle

optimize it for SEO using good keywords

but keep it professional and keep it

relevant and also make sure not to

keyword stuff in terms of your

description don't tell customers what

they already know tell them how your

book actually helps them sell the

benefits not the product and with that

covered let's jump into the next video

where I'm actually going to go ahead and

list this book implementing all of the

things I've just covered and show you

exactly how I would do that

[Music]

so in this video I'm going to show you

the process of actually uploading your

KDP book to Amazon and then once this is

done your book is live on Amazon and

it'll be selling you every single day

and making you money while you sleep so

go into your KDP dashboard and then just

press this create button and then we

want to be selecting paperback cuz we

are producing a paperback book the first

thing we need to do is put in our book

title so if You' cast your minds back to

the keyword section this is the title

we're going for just dementia coloring

book so we're going to go from book

title dementia coloring book then our

subtitle was going to be this bold and

easy coloring book for seniors let's go

ahead and put that in and one thing

worth mentioning when it comes to

capitalization and things I would always

capitalize the first letter of every

single word so bold and easy needs to be

capital e capital c capital B here and

then capital s words like for of and and

don't need to be capitalized but

something like that is much more

professional looking than if it was all

capitalized or if none of it was

capitalized so that's how I would type

out my subtitle so this is our overall

title and subtitle dementia coloring

book bold and easy coloring book for

seniors 50 large print coloring pages of

flowers animals food and more as we know

that is what is in our book and we know

this book title is really really

optimized for seo2 because we did that

during our keyword research now going

down to the author name it doesn't

really matter what you put here but

we're just going to go

for uh coloring and then we for

Creations something I just thought off

off top of my head this can be your name

it can be your own brand name it can be

something completely random I'm just

going to go for coloring Creations here

these two things we don't need to worry

about contributors we also don't need to

worry about and now it comes to the book

description now I mentioned earlier in

this course the whole point of a book

description is to sell the benefits to

the reader so what I'm going to do is

write up a very quick book description

now and show you exactly why I've done

it and what all of it means for the

purpose of what a description should do

so I'm back and as you can see this

description is done and I'll talk you

through what I've done so the first bit

is just an overall statement this bold

and easy coloring book is perfect for

seniors who want to spark their creative

side and create beautiful images and

then what I've done is focus ually on

the benefits to the customer I've not

said this book is amazing it has 50

images it has animals it has this that

and the other by my book that's not what

I've done here I've actually gone and

just been laser focused on how it

benefits the customer based on what I

consider to be their main pain points so

I've said enhan creativity engaging with

simple yet captivating designs rekindles

the joy of creating art providing a

sense of accomplishment cognitive

stimulation I'm not going to read all of

these things out but you can see it for

yourself stress relief motor skill

Improvement and also social connection

so as you can see I'm selling the

benefit of the book and all of a sudden

the customer who came to this thinking

oh I want to have all of these things

ticked off from my product I've done

exactly that in my book description and

my conversion rate is going to be really

good so once the description is done you

have the publishing rights you say I

owne the copyright and I hold necessary

publishing right because everything you

have done has been made yourself it's a

unique product to you so you do have the

copyright access there is no sexually

explicit images in the title the reading

age it is optional I'm just going to

leave this blank because I don't think

it's necessary it's a it literally says

it's for seniors so it doesn't need to

be put 18 plus because that could be

anyone from 18 all the way up until

seniors so I'm just going to leave this

blank the primary Marketplace is going

to be amazon.com rather than .co.uk or

any of these because we did all of our

research on amazon.com and if you cast

your minds all the way back to the niche

research section we found that dementia

coling books wasn't really a good niche

in amazon. COD at UK store but it was a

good one in.com so just select the

primary Marketplace like it says when

where you expect the majority of your

book sales because our research was done

in do that is what we're going to go

for you then have to choose some

categories for your book so just go

ahead and press choose categories and

let's try and find ones for us so it's a

demena coloring book so we're going to

probably want to go for something to do

with health so Health Fitness and

dieting let's see what subcategories we

have here so mental health I imagine

there'll be something in here so let's

have a look so you can see dementia we

want to put that as a category where

else we potentially put in here let's

just go for dementia there as our first

category and then add potentially

another one so let's just see what else

we have here so let's go for craft

hobbies and home and then when it comes

to subcategory coloring books for

grown-ups and what other categories can

we have in here we have animals in our

coloring book so let's add that as a

category and we also have flowers and

landscapes in there so the more nich

your category can be the best chance you

have of getting the best seller rank in

that category because whoever sells the

most books in these categories will get

that Amazon bestseller badge which is

ultimately what you want but that's

something I cover in a lot more detail

in my Advanced KDP course so for now

we're happy with these three categories

go ahead and press save and then we have

the keywords so going back again to our

Google Sheets we've already done all of

the work for us so Dimension coloring

books for elderly this was our first one

so these first four are going to be our

long tails these final three are going

to be our short tals so that's all of

our keyword research done you can see

how well we're going to be ranking for

all of these certain Search terms which

is great not only is our title SEO

extremely strong our keyword boxes are

really strong as well you also sometimes

have to select whether you have a low

content book like a journal notebook or

planner or a large printbook so all the

content is 16 size or greater bars isn't

actually any of these two categories but

if yours is then go ahead and just press

one of

those these two really don't matter just

leave these as they are and then press

save and continue and that would take us

on to the next stage the next stage then

is the paperback content so this where

you actually upload the contents of your

book but first of all you need to get an

ISBN for your book so you can either add

your own I generally wouldn't recommend

doing this because they can be quite

expensive just use kdps free isbns every

single book I've ever published has used

a KDP ISBN just go ahead and press ISBN

and then assign ISBN and what this

basically is is the number that will

appear above your barcode and it's

essentially your own book's very own

unique number so we have our own ISBN

here and then you choose your print

options we want to go for black and

white interior with white paper so just

leave that as it is if you're booked for

whatever reason is colored interior then

go ahead and choose the different

options here but I would generally avoid

colored Interiors because the printing

costs just go up so much more and now it

comes to selecting our trim size so as I

mentioned the majority of the books that

I've ever published have either been 6X

9 which is A5 or 8.5x 11 which is A4

this book specifically is an 8.5 by 11

book so we're going to go for that bleed

settings we're going to go for no bleed

because if it was something like a

notebook where the lines bleed into the

spine of the book that is where you

would put bleed but because it's a

coloring book nothing bleeds into the

center so we don't need to do that and

then you can choose whether you want

your cover to be matte or glossy all of

my books are just matte finishes I don't

think it really makes too much

difference but I'm just going to stick

with

matap and now this is the part where you

actually upload your two files so the

default for the book cover would be to

use a cover creator but what you want to

do is click this button here and upload

a book cover that you've already created

so I'm just going to go ahead now and

upload those two files that we made

earlier on in this course and I'll be

back once I've done that so as you can

see these two files have now been

uploaded we don't need to check this box

that says yes my cover has a barcode cuz

as you can see Amazon have already added

in their own barcode for us the next

section is then AI generated content now

Amazon are just asking if we've used AI

in our books they're not trying to chip

you up they just want to know so just be

completely honest with this text we

haven't used any translations we haven't

used any but images we have used some R

used some on our front cover and I would

also Imagine A lot of these images are

AI generated too but I'm not 100% sure

but for the safety of this we're just

going to go ahead and say many AI

generated images with extensive editing

so basically what this means is yes

we've used a lot of AI images in our

books but we have extensively edited

them we've created our own bespoke

unique product we haven't just created

an entire AI generated book so we're

just going to go ahead and press that

and then let's just say it was mid

Journey because that's where we created

this image here and I imagine a lot of

these have come from mid Journey if not

it would be darly but we're not entirely

sure cuz we got it from creative Fabrica

but just putting mid journey is

absolutely fine so once you've done that

you have to so then go ahead and press

launch previewer and this is going to

basically give you a preview of your

book and just double check all of your

trim sizes everything is as it should be

so as you can see this is the preview

for our book so here is our front cover

and our back cover so it looks really

really good and as you can see there's

no issues with any of the formatting

because we've done all of our formatting

correctly earlier in this course just

click these arrows here to see the

interior of the pages now so you can see

every left hand page is says page left

blank to prevent bleedthrough so every

time someone colors in this right hand

page nothing is going to bleed through

onto another design here so every

right-handed page is an image to color

in our nice bold and easy coloring

images that we added in so you see we've

got 101 pages of all of these activities

obviously not going to go through all of

them and show you them all but you can

see the images we've got in our book and

what our book looks like and of course

one final check for the front cover

everything seems to be in place and

looks really good and exactly what we

wanted it to look like from our canva

file so once you happy just go ahead and

press approve and then you can finally

go all the way to the final section just

press save and continue where it comes

to the pricing of your book so when it

comes to territories generally just keep

this selected all territories you want

to Target as many territories as you

possibly can the primary Marketplace is

locked in place cuz you selected that

earlier and now it comes to setting the

price of your book now the price of your

book actually comes down to you know

competition where your competitor's

books are priced at do you think yours

is better or worse basically adjusting

the price you can change your price once

you have uploaded your book so don't

worry this price isn't fixed forever you

can literally go in and change the price

whenever you want but we're just going

to go ahead and put $8.99 for this book

and this basically means it's going to

cost us $284 to print we sell it for

$8.99 which means we make $255 every

single time this book sells you can then

also tick expanded distribution here

which basically means large Distributors

may add our books to their catalog

outside of Amazon you get much lower

royalties here but I guess low royalty

is better than no royalty so always just

click expanded

distribution but 99% of our sales on our

revenue is going to come from Amazon and

$255 every single time we sell this book

so if we sell it 10 times in a day we

made $25 if we sell it 100 times we've

made $255 in a day you can start to see

why this business can be so good cuz

this is just one simple book then it's

up to you what you want to do with the

other prices generally just for the sake

of making it neat I will round it to the

nearest 99 so at the moment it's £79 I

then just round this down to

£699 if it's already 8 or sorry

836 I'll then just make this €8.99 which

I know is not the closest but we don't

want to make it too cheap for these

marketplaces to change all of these to

99 and then all you need to do is go

ahead and just press publish your

paperback book and that book will then

be live on Amazon your work is entirely

done unless you want to do some Amazon

ads it'll be live on Amazon forever

people will be buying it you'll be

making royalties and that is exactly how

you upload your book to Amazon KDP now

I'm not actually going to upload this

paperback book here cuz I'm actually

going to give it away to one of my

students in this course so if you want

to have the chance of winning access to

this book and uploading it to your

Amazon account make sure you're in the

Discord community and I will be giving

away to one student in there so make

sure you're signed up to that the link

is in one of the earlier videos in this

course but that is how you upload a book

to Amazon and now everything is done

it's now time to move on to Amazon ads

and really start scaling sales for this

[Music]

book so now that we have successfully

researched created and listed our book

on Amazon the next thing to do is start

the marketing side and advertising our

book on on

Amazon so Amazon ads Basics what is

Amazon advertising so simply put Amazon

ads allow your bugs to be showed in

different places on Amazon and allow

more potential customers to see them and

not just more customers more of the

right

customers and you can easily see an

Amazon ad by this sponsored sign here so

you can see the sponsored with the i

that basically shows that this book has

been shown up because it is part of an

ad anything that ranks organically won't

have this sponsored icon so how does it

actually work you see Amazon ads R PPC

which stands for paperclick which

essentially means that your money is

only spent when someone actually clicks

into your ad you're not spending for

someone to see your ad you only actually

spend any money when someone physically

clicks into your ad and lands on your

book listing page you also don't need to

be creative or create visually appealing

ads all you need to do is set criteria

and Amazon will post it for you so it's

going to use the imagery that it already

has in the listing there's no kind of

creative videos that you have to make

Amazon will do everything for you you

just have to set some criteria and

finally all Amazon ads work off a

bidding system where you bid against

others to have your book shown so let's

just say for example you had a dinosaur

book and you were doing an auto ad and

the autoab was going to show your book

up against the search term Dinosaur book

for boys if someone else also has a

dinosaur book with this same Target of

Dinosaur book for boys whoever bids more

in their default bid is going to win

that space based there so that's how the

bidding system works but I'll cover that

in a bit more detail in this video so

what we're going to be covering in this

course is auto ADS Auto ads are a great

place to start when it comes to

advertising on KDP when you get into

manual ads it can get extremely high

level of depth it can be very confusing

but it can be very very lucrative as

well but for this course we're just

going to stick with Amazon Auto ads

which are definitely a great start so

explaining Auto ads every Auto ad is

dictated by three main inputs number one

the default bid so how much you want to

bid for the advertising space number two

your bidding strategy so how flexible

you are with your default bid changing

and number three the daily budget how

much you're willing to spend on an ad

every day and all three of these will

become much more apparent in the next

video where I go into a bit more

detail so going back to this idea of the

bidding system Amazon ads like I say are

like auctions every single ad will be

running off its own bid and its own

bidding strategy we are only focused on

auto ads as I've mentioned in this

course so we're going to refer to this

as the default

bid so when Amazon has space to

advertise on or I someone searches for

something your default bid will

automatically be put against others and

the highest bid will win the space so

you also have to remember that millions

of searches take place every hour so

there are plenty of opportunities for

your bid to win you just need to give it

time just because someone has a higher

bid than you doesn't mean they're going

to win every single time because they

might max out their budget and then your

bid will win there are loads of

different variables at play so how is

the budget is actually used here comes

the maths so let's just say if you had a

bid of 20 P you win and someone clicks

into your ad you will have paid 20 P for

that click hence the term payer click

now if you make 2 pound in royalties for

selling your book you would need one of

the next 10 clicks on the ad to make a

sale in order for it to be profitable

because if you're paying 20 P per click

and you make 22 back every single book

sale after 10 clicks you need to hope

that one of those people have bought and

that is when you would break even on

that ad ideally more than one two or

even three people would buy within that

10 making your ad super profitable so

it's at this point where you can start

working out whether or not your ad is

profitable or not because you know

exactly how much you're bidding and

you're paying for a click and how much

you're getting back from your royalties

and that's how you can start working out

the profitability so in terms of Auto ad

how does that algorithm work and what

Auto ads basically do is they use your

book's data and metadata to place your

ads in certain places it will look at

things like your book title your book

keyword your book categories and Ure

it's only putting your book in front of

customers who will be interested so if

you had a dinosaur coloring book for

boys you probably have that in your

title somewhere in your keywords you'd

have loads of dinosaur related keywords

those of coloring book related keywords

in your categories it would be something

to do with boys coloring or dinosaurs

for boys that kind of thing Amazon knows

exactly what this book is and it's

therefore going to show this book to as

many relevant customers as possible and

because it's all driven off an algorithm

the longer your auto ad runs the smarter

it gets so you need to be patient with

it don't just set up an auto ad leave it

for a few days and expect it to have

worked miracles you have to be patient

you have to wait for the data to come in

as you will see in the next video so for

the final part of this Amazon ads

introduction video I'm going to be

covering how you calculate your break

even a cost and this probably going to

sound completely unfamiliar to you but

I'm going to cover everything you need

to know here so essentially this sounds

super complicated but it's actually very

straightforward and it's actually really

easy and helpful to use so the best way

to know if your ad is profitable is by

calculating your break even a cost so a

cost stands for advertising cost of sale

or in simple terms how much of a given

sale you paid for in ads so as you can

see here at a slaptop from one of my

Amazon ads consoles you can see I spent

$200 70 on this ad it got me £

1,351 back in sales with an a cost of

20.04% which basically means of this

1,351 I got in sales £270 of that is

20.04% so just as another example at a

micro level if your book sells at £699

and you get £249 for that

sale in order for the ad to be

profitable for every 2 £49 you spend you

need to make at least one sale because

of course we've said if you're paying x

amount for a click and you make £249

back per sale you want to make sure

you're making sales before you spent

this

£249 but an easy way of calculating this

is to calculate your break even a cost

and that can simply be calculated by

taking your book royalty and dividing

that by your book sale price and that

gives you your overall a cost so for

this example this book sold for £249

royalties it had 99 as its actual sale

price which means the break even aost

was

35.6% which basically means whenever I

went into my Amazon ads console if my

acost number here was lower than

35.6% it tells me that I'm making money

and my ad is profitable so rather than

having to go in and do the math yourself

manually every single time you calculate

your break even acost and then just look

at how your acost is performing against

that so this is all going to make a lot

more sense in the next video when I do

an auto add Deep dive but just to

summarize what we've covered in this

video bidding so with Amazon ads you're

bidding against others to have your book

shown to potential customers who are

interested in your

book and in terms of Auto ADS Auto ads

will take care of all of the work for

you all you need to do is set a certain

number of parameters at the start and

then monitor the performance over

time and then finally acost the best way

to monitor your ad and this specific

performance is through its profitability

which can be done by using its Break

Even AC cost so I hope that that makes

sense that's a little introduction to

Amazon ads and in the next video I'm

going to do a deep dive into all things

Auto ads and bring all of this

information to

[Music]

life so before we go into the auto ad

Deep dive I just wanted to make this

super quick video showing you how to

actually set up an auto ad just to give

you a bit of context before we go into

that video so all you have to do is go

to advertising console it's advertising.

amazon.co.uk or

amazon.com depending on what region you

are advertising in you can always change

it between here within the different

territories and then just go to this

create campaign button down here then

you have two options you have sponsored

products and sponsored Brands the moment

we're only focusing on sponsored

products in this course and specifically

Auto ads so this essentially is

everything you need to input when it

comes to creating an ad now the first

thing is your ad group name honestly

don't worry about this just leave it as

it is for this Auto ad and then you need

to go ahead and actually select a

product so this is your list of all of

your books I've obviously blurred my out

so I don't want people copying all of my

books but I'm just going to go ahead and

select this one which is a kids activity

book you have to scroll down to the

targeting type so depends if you're

doing automatic or manual targeting this

is only going to be focusing on

automatic targeting which basically

means Amazon will Target keywords and

products that are similar to the product

in your ad so it we look at our product

and our book and advertise our book

against certain keywords and certain

products that are related to our book

I.E customers that like those books

hopefully like ours too manual targeting

gives you a lot more control over who

you're targeting and what you're

targeting but that is in a lot more

level of depth in my Advanced KDP course

but for now we are just going to be

focusing on automatic targeting you then

need to set your default bid so as you

saw in the last video this is

essentially how much you're prepared to

spend for someone to click into your

book because obviously you only pay once

someone clicks because it is cost per

click advertising so there will be a

suggested bid here of £150 which is

actually quite lot for a suggested bid I

would generally recommend if you're

starting out with auto ads go for

something like 60 p or 70 P somewhere

within that region and you can always

increase or decrease later down the line

if you need to don't worry too much

about setting bids by targeting group

you will do all of that within your

optimization that you'll see in the next

video so I would just say default bit of

60p this basically means now Amazon are

going to bid 60p every single time it

wants to show your book up against a

certain keyword or certain product we

then move down to bidding strategy don't

worry about negative keyword and

negative product targeting for now that

will also be covered in the next video

in terms of the bidding strategy then

you have options of dynamic bids up and

down D Dynamic bids down only and also

fixed bids and this basically means how

this bid behaves so I would recommend

going for damic bids down only this

basically means you'll only bid 60p or

under when it comes to bidding for

certain keywords or products if you go

for up or down what it says it will

raise your bids by a maximum of 100%

when your ad might be more likely to

convert to a sale so this will basically

mean this default bit of 60p ends up

being1 20 if it thinks it's more likely

to be to convert to a sale but when

you're just starting out with ads stick

with down only and therefore you know

you'll never spend more than this

default bid you can adjust bids by

placement but again don't worry about

that I'll cover all of that in the next

video and then just set your campaign

name let's go for auto which is the auto

type of ad

down only which is our bidding

strategy and then the name of the book

I'm just going to go for activity book

here set a daily budget so if we're

bidding let's just say up to 60 p per

time let's say we have 10 clicks per day

that's what we would be happy to spend

so we happy to spend £6 per day we'd go

in and we'd put 6 as our daily budget

literally put whatever number you hear

that fits your budget and how you how

aggressively you want to Target your ads

and then all you have to do is press

launch campaign and what that would do

you would take few hours to process and

then Amazon will start automatically

targeting your book against relevant

keywords and relevant products so in the

next video I'm going to show you exactly

how it's going to do that and how you

could optimize these ads further to not

only make more sales but make your ads

more

[Music]

profitable so we're going to start off

with the definition of exactly what an

auto ad is so an auto ad is essentially

just a type of KDP ad that automatically

advertises your book again certain

products and keywords based on your

book's data so it basically looks at the

data of your book whether that's the

meta data the title and advertises your

book against certain products and

keywords based off that so in terms of

the book data like I said an also ad

will look at the following to determine

which keywords or products to advertise

against it will look at the

title/subtitle it will look at the book

categories it will look at the book

description and it will also look at the

book's backend keyword so these are

really important to get right when

you're first uploading your book you can

see here this example of Steven B's

Diary of a CEO book it'll be looking at

something like the description here and

also the title so we will see in the

title it has the word business so Amazon

know that this book will be advertised

well against other products or key

wordss that are related to business and

it's going to be exactly the same when

you look into the description too it's

going to look at just different words

and things it can pick up on to

advertise against based off this book

data and this is why like I said it's

very important to take your time with

the book data as it will allow you to

get the most out of your auto ad the

more accurate your book's title its

categories its description its backend

keywords are the more efficient your

auto ads will be running from the start

so making sure your book data is as good

as it can possibly be before you start

running your auto ads is super super

important so the first thing we're going

to cover here when should you start

using your auto ad this is a question I

get an awful lot of time people aren't

sure whether they want to launch it

straight away or whether they should

wait a little bit of time to launch your

ad now in my opinion the answer should

should be straight away again it does

kind of depend on your circumstances

your budget um your book but generally I

would advise advertising an auto ads

straight away and the main reason being

is that auto ads are a great way of

finding potential keywords or products

that you can advertise against because

it's an automatic ad it essentially does

everything for you and finds these

keywords without you having really to do

anything so launching an auto ad right

away allows you to assess the field as I

say and start collecting data without

having to do anything yourself so let's

go through what this looks like kind of

Step by Step so first of all you would

launch your Auto ad you then assess the

data that comes back from this Auto ad

so you maybe let it run for a month

maybe two months come back and assess

all of that data and then based on that

data you would create a manual campaign

for your same book so you're using your

auto ad almost like a very wide net

casting that out and then bringing back

all the data that's then going to drive

your decisions on how you create your

manual

campaigns but we did miss a step in the

middle of that and that is to optimize

your auto add based off this data so

that actually leads me on very nicely

into the next section of this video

how to optimize your auto ad once you've

got the data back from this initial kind

of posing the maybe the first month

first two months it's really important

you understand how to optimize your ad

we're not just using it to get this data

for keywords and products yes that is a

benefit of using Auto ads But ultimately

we want to optimize the auto ad as much

as possible to make it as profitable as

possible so in the second section how to

optimize your auto ad now the main way

you're going to optimize your auto ad is

through the search term data now search

term data lets you see exactly what

products SL keywords your auto ad is

spending the money on so if you're at

Auto ad has spent £3 you're going to

want to know exactly where that3 has

gone and that's where you get that

information from in the search term data

and this also allows you to remove

keywords or products that waste loads of

money which ultimately makes your auto

ad more efficient so if you're finding

out that your auto ad let's just say you

had a dinosaur coloring book and it was

spending loads of money on a keyword

that was kind of related to dinosaurs

but not really you're going to be able

to see that keyword the spending loads

of money and not converting into any

sales in your search term data so it's

really good at making your ad as

profitable and as optimized as possible

so the the way to get access to your

search time data what you want to do is

Click into your ad group that you can

see here and then move into the search

term section just press this Search

terms and it will come up with all the

data and it's going to look a little bit

like this so you can see here on the

right hand side this is what the search

term data is actually going to look like

this is dummy data I've made to make it

as easy for you to understand as

possible but like I said in order to

optimize your auto ad you need to see

what products or keywords are being

spent on without making sales so for

this example here this dummy data I have

only used keywords but obviously in the

real data you will see certain products

that are coming up here and for those of

you that don't know exactly how search

term data Works in Auto ads all this

basically means is the auto add will

essentially test loads of different

Search terms or keywords and see how

they perform so in this example the auto

ad has seen that some people are typing

in the word Animal book so the auto ad

has placed our book against this search

term here and it's ended up spending

$230 it's got one order which obviously

equates to $6.99 in sales with an

advertising cost of spend of

32.9% so all the acost of 32.9% so

that's what this data basically means

but you can see here in this example all

of these Search terms are kind of doing

their own thing but what I really want

to highlight here is the search term

animal fund so let's just say this is

the data for an animal coloring book the

term animal activity book has converted

to an order and so has the term Animal

book but the term animal fund has spent

$7.80 got us in zero orders so therefore

zero sales too so this clearly is a

keyword that isn't relating very well to

our book and it's going to be a keyword

that we don't want to be advertising

against because we can see here we're

just spending loads and loads of money

without actually getting any orders in

and this is why it's really important to

access this search term data as we can

now move this animal fund into what we

call our negative keyword section so a

negative keyword is just a keyword that

you specifically don't want your auto an

to Target because the ad is automatic

it's very very broad you do sometimes

have to tell it manually that you don't

want to Target certain search jums

because this has been proven to not

convert very well into sales we want to

just add this as a negative keyword

which means going forward this customer

search ter is not going to be used in

our Auto ad hopefully making our ad more

efficient so like I've said said adding

animal fun as a negative Target will

prevent us from wasting money on this

keyword we don't want to spend any money

on it cuz you've already spent $780 got

zero orders back from it zero sales and

we just don't want anything to do with

it at this point so looking further down

the line you can see here our total here

we spent

$13.90 with a 99.43% a cost which is

actually very very poor but going

forward let's just say hypothetically

we've added this anal fund as a negative

keyword so we're no longer targeting it

that exact same data actually brings out

a much more profitable Auto ad all we've

done is just got rid of this keyword

here everything else in terms of this

data is exactly the same you can see now

rather than spending $13.90 and getting

two orders we've only spent $610 and got

the same two orders here with a much

more profitable a cost so you can see

how having access to this search term

data and adding these Search terms as a

negative keyword can make your auto ads

a lot more efficient and a lot more

optimized so another way you can

optimize and make your Auto more

profitable is by changing your ad

placement so this is the view you get

when you access your your auto ad

placement section again on the left hand

side here just look for the placements

Tab and you will see a screen like this

and what it basically shows you is the

three areas in which your auto add

places your book advert so it can be

either in one of three places it can be

the top of search it can be in product

pages or it can be in rest of search and

you can see here the different metrics

that are brought about as a result of

these different

placements so you can see from this

example this actual ad performs much

better in top of search you can see we

spent £33 and got 16 orders with an AC

cost of

29.16% which is actually for this

example profitable where the break even

AC cost is 36% so actually we're making

money on this ad placement here however

you can see here when we advertised on

product pages we spent £9 and only got

one order with a 129% acost so this is

categorically extremely unprofitable so

what we want to do with this in in order

to make our Auto ad more optimized and

more profitable we want to make sure

we're kind of just spending and

continuing to do what we're doing here

with our top of search ads but not spend

any money on our product pages so with

this in mind what should I do in this

case so like I've said as you can see

the top of search is profitable at a 62%

cost per click so this is the amount it

costs us basically for a customer to

click into the ad and hopefully stay and

buy our product however you can see here

the product pages is really unprofitable

at 45 P so we're going to want to try

and keep this as it is at 62 P but we're

going to want to try and lower this much

lower than 45 cuz at the moment we can

just see it's just not profitable so the

way to do this is to reduce the default

bid of the ad you can do this by going

into the campaign settings here to 31 P

which will basically mean that we're

spending 31 P all Below on all three of

these areas however what you can do is

you can change the bid adjustment

percentage here by anything up to 900%

so what we're going to want to do here

is because we want to continue bidding

62p on this top of search if our default

bid which it is now has been changed to

31 if we adjust our bid here to 100%

this basically means we're allowing the

ad to spend 100% more than our default

bid of 31p in order to rank on top of

search which as we know with 62p cost

per click is still profitable and with

this in mind because our default bid is

31p we're never going to spend more than

31p in this product pages so we're

either going to be spending much less

per click or we're going to get

sufficiently less clicks which we're not

really too bothered about anyway because

this was never profitable in the first

place while still retaining and

protecting that 62p cost per click which

we've already seen to be very beneficial

and very profitable from our a cost now

you can apply exactly the same logic to

the match type section so again if you

just go into the auto add campaign go to

the targeting button here just above

Search terms so the same way you access

the Search terms data earlier on if you

just go into targeting you'll get a very

similar view here but just with

different match types and this is very

very similar to the ad placements that

you've just seen here you've got the bid

for each specific match types and you

got loads of different metrics here the

only difference with this is you can

actually manually change the bids

yourself you don't have to rely on bid

adjustments so these are actually easier

to manage you can see here for this

example with a close match we have a

cost per click of 55p and a 34% a cost

which is profitable so we're going to

want to keep that if we can maybe we can

lower this if we want to but generally

speaking as it is it's remaining

profitable on the other hand in terms of

substitutes it's not being very

profitable at a 70p bid with a 62p cost

per click so if you want to we can just

lower this down manually to something

like 50p or 40p or whatever and just

keep this bid as it is and the same with

these two ones so it's exactly the same

logic as we've just seen in this

placements tab the only difference is

it's actually easier because you haven't

got to do any maths in terms of bid

adjustments and percentages you just

manually go in and change the bid so

there are two ways you can optimize your

through both altering the ad placement

and also the ad match types too so this

moves me on now to the final part of the

video where we're going to be talking

about the best bidding strategy for your

auto ads this is a very common question

I get a lot of the time when it comes to

how to properly set up your auto ad

campaigns so you can see here on the

right hand side there are three

different bidding strategies that you

can use for your auto ads and in my

opinion there is no ideal bidding

strategy for everybody it all depends on

how much budget you have to play with

and also kind of what book you're doing

and kind of your goals with your

advertising

campaign in a nutshell if you don't want

to spend too much money I would

generally recommend starting with d

Dynamic bids down only cuz it basically

means you set a bid let's just say 30p

and it basically means that it's never

going to bid more than that 30p it's

only going to be down from that 30p

hence the term down only so if you want

just make sure you're not spending too

much as a beginner I would recommend the

dynamic bids down only so here's a bit

of a visualization of the difference

between down only and up and down the

reason why I'm only including the these

two is fixed bids I've never really used

them myself and I never really see

anybody using them and to be honest I

don't see why you ever would use a fixed

bid this basically means you have a

certain bid and you would never ever

deviate from that I think it's always

good to have a little bit of variation

in how much you're spending on your bids

so I'm going to focus mainly on these

two here so in terms of visualization of

download and up and down let's just say

we had a default bid of 50p if you're

using Dynamic bids down only you're only

ever going to be bidding 50p or less for

this advertising space because you've

basically set your default bid at 50p

and you've said Amazon I only want to

advertise if the winning auction bid is

50p or anything under that so you're

going to be operating within this kind

of area here 50 anywhere between 50p and

0p however on the flip side if you

choose the up and down it basically

means that Amazon are prepared to raise

your bid of 100% in real time when the

ad may be more likely to convert into a

sale so again if we have our default bid

of 50p we're basically saying okay

Amazon here's my default bit of 50p but

I'm going to allow you to increase that

to anything up to1 if you think it's

more likely to convert into a s this

just gives Amazon a little bit more

flexibility and also allows you to

capture some maybe some higher bids and

some higher value customers who are

looking to buy your book so with this up

and down exactly the same bid it's going

to give you a variation of anywhere

between 1 and 0 P whereas if you use

down only you're only ever going to be

going below your default bit

so in terms of down only with this

bidding strategy you're essentially

going to be spending less money but you

might be missing out on some profitable

keywords or products that are more

expensive very in demand very popular

keywords generally will have more people

bidding on them and therefore you need

to have a higher bid in order to convert

so if there's a really really useful

keyword there's bang on what your book's

about but the average cost per click for

that keyword is something like 70p with

a down only bidding strategy you're not

going to be able to rank for that

keyword you're going to miss out on

potential sales that way but on the flip

side you are going to be spending less

money which if that's what your strategy

is suggesting you want to do that is

good for you but you have to remember

you might be missing out on some more

profitable keywords or products because

you're only using down only but on the

flip side with up and down with this

building strategy you will spend more

money so if your plan is to be quite

Frugal with your ads I wouldn't

recommend the up and down strategy but

with that said you are more likely to

find the optimum bid for many products

on keyword so because you're is going to

be constantly testing loads of different

prices for certain keywords over time

eventually that data will settle and

give you an average cost per each

keyword so this just gives you the

flexibility and gives you a little bit

more data to understand exactly where

you should be pricing your bids for

certain products or keywords but

hopefully that helps you understand

exactly which bidding strategy is good

for you again there is no ideal bidding

strategy it all depends on your budget

and kind of what you want to be doing

with your Amazon ads so that in mind if

you have the budget I would gener really

recommend going for the up and down

bidding option you have to remember that

you can also set a budget every single

day so although you might be going over

your default bid of 50p if you just set

a daily budget of something like4 you

are guaranteed to never spend more than

that £4 anyway so you can still reain it

in and be very careful with your

spending but again going with a down

only is also a good place to start if

you don't want to spend too much money

it all depends on how much experience

you have with Amazon ads how much money

you have and kind of what you want to be

doing with your ads like I've said many

times already in this

video so that's everything in terms of

the KDP Auto ad deep di we're going to

summarize the main points here at the

end so the best way to get the most out

of your auto ad is to make sure the

book's data is as accurate as possible

going all the way back to the start of

this video remember that all of the auto

ads uses your book's data to position

your book against certain products and

certain keywords making sure your book's

data is as accurate as possible also

make your auto ad as efficient as

possible secondly Auto ads are a great

way of making initial sales and also

allows you to start harvesting ad data

straight away over time Auto ads can

also be made more efficient by adding

negative keywords as well as altering

bids on placement and match type so

that's that percentage increase like we

spoken earlier and also adding negative

keywords to prevent you spending on

keywords they're basically just rinsing

you and not making any sales for your

book and then finally there is no

perfect bidding strategy going back to

what we've just seen here it all depends

on your budget and how aggressively you

want to Market your books as a very

black statement as a beginner I would

recommend going for down only but if you

have a bit more experience and a bit

more budget I would recommend going for

the up and

[Music]

down so as we come to the end of this

course I wanted to go through this very

quick course array and tie everything

that we've learned together and give you

some next steps of how you should take

your KDP business to the next level and

build on everything you've learned in

this course so throughout this course

you've learned how the whole KDP

business model Works how to do Niche

research and why it's so so important to

be data with that how to do keyword

research and again how important it is

to be dayto led with that as well how to

find and create book interior so that's

the actual book itself how to create the

book cover that's the front cover and

the back cover using canva and also mid

Journey AI how to optimize your book

listing to maximize SEO and reach the

greatest number of

customers and how to effectively run

auto ad campaign to increase your books

marketing and again to reach even more

customers through paid

ads and more importantly you've learned

why all of this is important there's no

point just knowing okay I should be

doing this I should be doing this

actually understanding why all these

things are important especially Niche

and keyword research is the most

important thing and the order in which

it should be carried out is also

important so I stress it for the final

time of this course you should always do

your Niche research and your keyword

research before you even start creating

the book because that will ensure you're

creating a book that people actually

want to buy and people are already

competing against you too much

for so as a recap of all these sections

let's start with the actual KDP strategy

itself a data Le approach you must be

following the data at all times during

your Amazon KDP Journey this data will

literally show you exactly what books

you should be making and how you can

Market them to the right customers

follow the data and you will be

successful with Amazon KDP don't just

make books off a whim or you think that

they're going to be good yourself follow

the data and as you've seen

self-publishing Titans will take care of

absolutely everything for us it's a

onetime investment it is the best thing

you can invest in when it comes to KDP

so then going on to each step in a

little bit more detail Niche research so

why do we do it it's one of the most if

not the most important part of Amazon

KDP sucs if you are making a book that

people actually want you won't sell

anything so in terms of what to look for

demand is more important than

competition but you still want to make

sure a niche isn't already saturated

because there's no point publishing in a

niche where there's thousands of other

books you're competing against but with

that said if there is enough demand for

a niche that is the main thing so check

the two main things when it comes to

demand are current books performing well

and more importantly are customers

searching for Relevant keywords around

this book Niche and that gives you an

indication of how in demand a book Niche

is is that's the most important thing

are customer searching for these kinds

of books and again you get that through

self-publishing titting ler on to

keyword research why do we do it

keywords are the main way the customers

are going to find your book there is no

point having a great book if nobody can

find it so first step Niche research

make sure people actually want your book

keyword research make sure the people

that want your book are actually able to

find it so in terms of what to look for

you want to be using keywords that have

high search volume but low competition

again that's where the tools from

self-publishing Titans come in really

really important and also fill in the

seven keyword boxes with both phrases

and individual words to firstly rank

high for those individual phrases and

secondly increase your book's reach with

all of those individual but relevant

keywords so moving on to actually

creating the book in terms of the book

interior you can use free Interiors from

the websites I've shown or you can use

things like mid journey to help you

create your Interiors you can either do

them yourself or the recommended option

that I say is using creative Fabrica to

download readymade templates and then

edit them put your own spin on them in

canva and start producing a product that

is best fit for the market and the

customer segment that you actually want

to Target and that is what I mean by if

you want to you can even make your own

in Cana you can do everything from

scratch if you want to but that's

entirely up to you with KDP you're

either paying with your time are you

creating an entire book from scratch

that might take ages to do or you pay

with your money invest a little bit into

creative Fabrica and just save yourself

loads of time and loads of effort

everyone is is different they're all

going to have different approaches so

just choose which one best suits your

life and your current

situation then in terms of the book

cover you can even make them yourself

using elements from Cana or you can use

AI such as mid journey to create

professional looking covers or even use

a combination of both like you've seen

in this

course moving on to optimizing your book

in terms of the title and subtitle you

should use your best keyword in your

title because this is where the SEO pull

is strongest and then fill your subtitle

with two or three maximum more keywords

but do not keyword startu it looks

unprofessional and it will do your book

more harm than good and then in terms of

the book descriptions do not sell the

book sell the solution to the buyer's

problem humans are selfish they don't

care about your book they only care

about things that can help them sell the

solution not the product and then

finally Amazon Auto ads the role that

they play Amazon Auto ads allow your

book to be seen by a greater number of

customers and more importantly the right

customers and you also need to be

patient with your auto ads they need

some time to learn how to work

efficiently but with that said it's also

important to know when enough is enough

and when to optimize and when to start

tinkering with some things and that

right there is the proven blueprint to

your first £10,000 self-publishing on

Amazon KDP