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The CCW audience here again booing both
competitors.
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00:00:07,480 --> 00:00:12,740
I think the entire relaunch of ECW is
doomed from the start.
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00:00:15,680 --> 00:00:16,680
That's good.
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00:00:16,800 --> 00:00:20,040
He's got himself disqualified because of
his non -extreme rules.
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00:00:20,540 --> 00:00:24,160
It was crap. And it was a horrible
workplace.
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00:00:26,120 --> 00:00:31,600
Dude, I don't want to be wrestling
anymore. I'm so over pro wrestling right
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My mistake was taking on the project to
begin with. I remember talking to Tommy
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Dreamer and telling him up front, I want
to let you know that within one year,
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this is going to be an absolute
nightmare and it's going to collapse on
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heads.
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00:00:55,720 --> 00:01:01,060
We're more than 25 years past when I
took over the creative for the original
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ECW, and still to this day, I can't find
the words to convey
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what that opportunity meant to me.
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It was
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the greatest
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time of my life, and even today.
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I attribute to ECW everything I have in
my life.
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That company was amazing.
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It was a bunch of men and women who were
literally changing the business, and we
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didn't realize it at the time.
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In ECW, from the time you got to the
building, you were having fun.
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You were being with your boys. You were
being with your girls. You were all one
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big family. The industry itself needed a
disruptor, and we came along looking to
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disrupt the business.
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And in doing so had the most passionate
fan base
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because they were our army. They were
our cult. They were our
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rallying cry.
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ECW was not run in terms of a business.
It was
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run like a religion.
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00:02:28,610 --> 00:02:35,570
See, physical pain can be blocked out,
but mental pain lasts a lifetime.
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00:02:36,170 --> 00:02:42,610
The Monday Night Wars were going on, and
if we had the money that a WCW had, or
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if we had, you know, the television that
a WWE had, we would have taken over.
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00:02:55,370 --> 00:03:00,270
Well, the death of ECW was an inevitable
death because, as a product of its
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00:03:00,270 --> 00:03:02,370
time, its time had come due.
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00:03:02,850 --> 00:03:06,990
ECW didn't have to go out of business.
They didn't trust Paul, and they wanted
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00:03:06,990 --> 00:03:09,490
to keep the show on syndication until
they found the network.
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00:03:09,790 --> 00:03:14,730
There was a lot of money in it, and Paul
no -showed the meeting.
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00:03:16,390 --> 00:03:21,030
It was something that I really wanted to
beat him up for for a lot of years, but
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00:03:21,030 --> 00:03:23,910
I let it all go because you can't dwell
on the past.
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00:03:24,480 --> 00:03:30,920
Had we been able to secure a national TV
outlet, the product itself was going to
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have to evolve into something else. We
couldn't secure a national TV outlet. We
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00:03:36,760 --> 00:03:39,500
were dead in the water. That was it. The
game was over.
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After ECW went away, we got a lot of
credit for the changes that we helped in
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the business.
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00:03:47,530 --> 00:03:52,950
I don't know any other ending that would
have made sense historically other than
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00:03:52,950 --> 00:03:57,570
the fact that we accomplished our tasks
and it was time for us to go. And that's
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00:03:57,570 --> 00:04:00,790
the only way that I can look at it
because any other way is just too
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I worked in talent relations.
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00:04:12,950 --> 00:04:16,290
It was Rob Van Dam who went to Vince and
said, hey.
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00:04:16,680 --> 00:04:22,079
All these players were here, and it
became from the success of the DVD
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00:04:22,200 --> 00:04:24,960
the rise and fall of ECW, that, hey,
what if we did this?
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00:04:26,120 --> 00:04:32,940
ECW One Night Stand in 2005 was really
our last chance to experience each
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00:04:32,980 --> 00:04:39,420
And by that, I mean the audience and ECW
and ECW along with its audience.
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00:04:52,780 --> 00:04:59,720
to see one of my most genuine smiles is
when they hit Sandman's music because I
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00:04:59,720 --> 00:05:04,580
was just so happy. And to me, it was
what ECW should have been, could have
56
00:05:04,680 --> 00:05:06,120
It was giving me closure.
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00:05:06,440 --> 00:05:09,800
I was at the first One Night Stand show.
So I was like sitting there. I wasn't
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00:05:09,800 --> 00:05:13,020
quite backstage, but I wasn't in a seat.
Does that make sense? I was just like
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00:05:13,020 --> 00:05:15,280
standing in the audience watching the
show.
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00:05:15,880 --> 00:05:19,380
I have goosebumps right now just talking
about it. It was one of the best shows
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00:05:19,380 --> 00:05:21,640
I've ever seen live. And I think that
was the last.
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00:05:21,980 --> 00:05:22,980
ECW show.
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00:05:23,920 --> 00:05:30,500
And had we
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00:05:30,500 --> 00:05:37,080
stopped right there, it would have been
an ending for ECW and closure for
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00:05:37,080 --> 00:05:43,900
both us in ECW and for the audience as
well that none of us could have ever
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00:05:43,900 --> 00:05:44,900
even craved.
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00:05:46,220 --> 00:05:49,000
I got two words for you. Shane McMahon.
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00:05:49,240 --> 00:05:50,700
Shane McMahon was.
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00:05:51,160 --> 00:05:56,800
the guy who I guess was kept on being in
Vince's ear and saying, we can do this,
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00:05:56,860 --> 00:05:57,860
we can do this.
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00:06:04,720 --> 00:06:10,140
At the end of 2005, it was Shane McMahon
that came to me.
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00:06:10,380 --> 00:06:15,500
And Shane had the concept of an online
-only presentation.
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00:06:16,120 --> 00:06:19,900
which was pretty forward -thinking now
that you think about it, because that's
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00:06:19,900 --> 00:06:20,960
what streaming is.
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00:06:21,640 --> 00:06:25,640
DCW was always a very interesting play.
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00:06:25,860 --> 00:06:27,860
They had a lot of talent.
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00:06:28,100 --> 00:06:29,420
It was different.
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00:06:30,160 --> 00:06:34,840
They were more niche. The thinking
behind it was it's a place where talent
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00:06:34,840 --> 00:06:41,820
be developed and come up, and also as
talent needs to be refreshed or veterans
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00:06:41,820 --> 00:06:46,560
need to help younger guys, et cetera, it
could be for other talent on the way
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00:06:46,560 --> 00:06:48,800
down. They still have marquee names they
can draw.
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00:06:49,460 --> 00:06:53,160
As this evolved, there had become
interest.
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00:06:53,920 --> 00:06:58,940
from networks to actually carry this
product, which of course took it out of
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00:06:58,940 --> 00:07:02,160
Shane's hands and placed it on Vince's
desk.
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00:07:02,440 --> 00:07:08,100
And once Vince understood that there was
a serious profit to be made, it was
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00:07:08,100 --> 00:07:13,900
completely taken out of Shane's hands.
And Vince wanted to maximize this new
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00:07:13,900 --> 00:07:17,420
third brand of WWEs as much as he could.
88
00:07:17,840 --> 00:07:24,060
And in order to maximize that concept,
It had to stop being the authentic ECW
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00:07:24,060 --> 00:07:30,560
and had to become a third brand under
the umbrella of World Wrestling
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Entertainment.
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00:07:32,000 --> 00:07:37,640
The reason we wanted to go digital was
because you are allowed far more freedom
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from a digital standpoint than you are
from a network standpoint.
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00:07:41,560 --> 00:07:47,000
And it would have done two things. One,
it would have kept the ECW moniker and
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00:07:47,000 --> 00:07:49,260
brand a little more edgy.
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00:07:50,430 --> 00:07:55,190
You know, from a business standpoint,
you're also then getting into where
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00:07:55,190 --> 00:07:56,950
want to watch it on their own time.
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00:07:57,230 --> 00:08:01,910
It was all kind of rumors and all that
stuff. And then all of a sudden I was
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00:08:01,910 --> 00:08:06,290
brought into John's office and, hey,
we're going to go full boat with this.
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00:08:15,510 --> 00:08:17,550
I had about two months of really,
really.
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00:08:17,850 --> 00:08:22,090
cool hopes and expectations, and then
all of a sudden it's, we're going to
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00:08:22,090 --> 00:08:25,090
more of a WWE influence, and we had
different writers involved.
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00:08:25,410 --> 00:08:29,990
From that moment, there was just things
where that wasn't ECW.
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00:08:30,470 --> 00:08:35,090
And Tommy calls me, he's like, yo, WWE
wants you to sign this. I'm like, get
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of here, dude.
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00:08:36,070 --> 00:08:42,030
None of us expected for it to be ECW in
WWE.
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00:08:42,990 --> 00:08:45,370
And, you know, here we come with another
one.
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00:08:46,940 --> 00:08:50,800
The type of extreme has risen again!
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00:08:53,260 --> 00:08:59,820
The second ECW One Night Stand was built
around Rob Van Dam pursuing the
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00:08:59,820 --> 00:09:02,940
WWE title from John Cena.
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00:09:03,180 --> 00:09:09,480
And that match was the only time on the
show that you had that authentic
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00:09:09,480 --> 00:09:10,800
ECW feel.
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00:09:11,000 --> 00:09:12,180
What the hell is that?
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00:09:19,240 --> 00:09:21,960
As soon as that show ended, I knew it
wasn't going to be the same.
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00:09:28,320 --> 00:09:31,540
We're starting on Sci -Fi Network that
night.
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00:09:31,780 --> 00:09:37,120
They had an alien all booted up. They
had this dude in an alien costume.
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00:09:37,540 --> 00:09:41,820
You know, nobody knows what's going on.
And then literally like 20 minutes
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00:09:41,820 --> 00:09:46,540
before I'm supposed to go to the ring,
they changed the alien dude to the
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00:09:46,540 --> 00:09:47,660
or whatever dude.
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00:09:49,689 --> 00:09:51,070
What is it?
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00:09:51,830 --> 00:09:55,230
Ladies and gentlemen, the following
contest is scheduled for one fall.
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00:09:55,970 --> 00:09:58,490
Introducing first, the zombie!
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A zombie?
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00:10:00,790 --> 00:10:01,790
The zombie?
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00:10:02,410 --> 00:10:07,170
The network wanted something for the sci
-fi thing, so that's where they came up
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00:10:07,170 --> 00:10:08,170
with the ECW.
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00:10:08,190 --> 00:10:12,910
Zombie. Nobody knew what was going on
until it almost happened back there. It
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00:10:12,910 --> 00:10:13,910
was crazy.
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00:10:13,930 --> 00:10:15,210
Oh, my God.
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00:10:15,690 --> 00:10:18,310
Oh, welcome to the world of extreme.
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00:10:19,010 --> 00:10:20,450
ECW rules, Stiles.
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00:10:20,670 --> 00:10:23,970
Do it any way you want. Look at that.
The white Russian leg sweep.
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00:10:24,630 --> 00:10:25,630
That's my comment,
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00:10:27,930 --> 00:10:31,850
Zombie. Hey, the first official match on
ECW is over.
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00:10:32,230 --> 00:10:34,230
The Jam Man.
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00:10:35,050 --> 00:10:37,310
That's just an example, Stiles.
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00:10:37,710 --> 00:10:42,830
of the new breed of ECW. The company
wanted to establish that there were
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in this ECW.
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00:10:44,310 --> 00:10:47,370
I think it was one of the first TV
tapings that I was on. We were in
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Minneapolis. I think it was Just
Incredible versus Sabu.
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00:10:50,530 --> 00:10:54,870
And during the match, Sabu put Just
Incredible through a table, and I had to
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00:10:54,870 --> 00:10:58,370
call for his call of attention because
we wanted to establish there's rules
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00:10:58,910 --> 00:11:04,670
And fans didn't really like that new
thing. You know, on live events, I'd get
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00:11:04,670 --> 00:11:06,050
heckled all the time because...
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00:11:06,280 --> 00:11:09,160
I'm calling for hair breaks, you know,
different things.
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And I was hearing all the time, this is
ECW. There's no rules.
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00:11:12,680 --> 00:11:13,720
Why are you counting?
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00:11:14,200 --> 00:11:20,340
You know, it became much more locked
down, much more cookie cutter, if you
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because it fit more into the mold of our
distribution partner.
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00:11:26,000 --> 00:11:30,960
That's why it changed. And it might have
started not to work because you're
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00:11:30,960 --> 00:11:31,960
getting rid of these.
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00:11:41,890 --> 00:11:45,550
Sandman, he smartened me up to something
one time at one of the shows. He says,
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00:11:45,590 --> 00:11:47,030
I want to show you something. Come here,
kid.
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00:11:47,330 --> 00:11:50,510
So we went up to the promenade, the main
deck, where all the fans are before
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they go down into the arena.
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00:11:52,450 --> 00:11:57,050
And all the merchandise that was put up
was all WWE merchandise.
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00:11:57,590 --> 00:11:59,810
There wasn't any ECW merch.
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00:12:00,350 --> 00:12:06,070
It was funny that, you know, Sandman
went on to explain to me that, you know,
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00:12:06,070 --> 00:12:08,990
this is a lot of why ECW will never be
the same.
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00:12:09,290 --> 00:12:16,190
The attempt to resuscitate the product
as it was could not
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work in 2006.
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00:12:17,610 --> 00:12:24,410
But to present a different product would
only cause the fan base that had come
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to... create a myth that was larger than
life to feel alienated.
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00:12:30,820 --> 00:12:35,400
So you're damned if you do and you're
damned if you don't. It's just damned.
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00:12:39,060 --> 00:12:45,780
I remember Rob Van Dam and Sabu getting
pulled over and there were
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suspensions after that.
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You people are the reason that I had to
suspend Rob Van Dam for 30
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days. Rob had to drop the title right
away, and now it's on Big Show, and
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00:13:00,880 --> 00:13:05,840
started to turn right around then. For
this brand that had so much hope, it
169
00:13:05,840 --> 00:13:10,100
seemed to kind of turn a sharp corner,
and it didn't take long to get there, to
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00:13:10,100 --> 00:13:10,959
be honest.
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00:13:10,960 --> 00:13:14,980
Things would have been better if RVD and
Shabu didn't get caught.
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00:13:15,290 --> 00:13:17,810
I think the storyline would have changed
a little bit.
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00:13:18,390 --> 00:13:24,590
I know the ECW fans weren't happy about
me taking the ECW championship from RVD.
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00:13:24,710 --> 00:13:27,150
As things happen, fans cycle out.
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They're intense fans, and they fade
away, and they come back.
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00:13:31,670 --> 00:13:37,550
And I think just after a while, that ECW
loyal fan kind of faded out.
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00:13:40,180 --> 00:13:46,560
ECW is live and sold out from the
Hammerstein Ballroom in Midtown
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York City.
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00:13:47,980 --> 00:13:54,940
I remember that night really, really
happy. We got the old school
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loyal fans.
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00:13:57,560 --> 00:14:02,480
We really didn't have two original ECW
guys in their house.
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00:14:07,610 --> 00:14:13,970
That's the worst feeling in the world
when people start, you know, on your
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00:14:13,970 --> 00:14:17,230
because you've lost them somewhere in
your match.
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00:14:17,870 --> 00:14:19,630
Back then, I didn't know how to get them
back.
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00:14:20,090 --> 00:14:24,030
I didn't know how to get them in. I just
was like, oh, crap, here we go.
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00:14:24,430 --> 00:14:25,970
How much time do we have left?
187
00:14:26,410 --> 00:14:27,810
Can we just go home now?
188
00:14:28,310 --> 00:14:29,350
Like, you're embarrassed.
189
00:14:44,680 --> 00:14:49,000
I didn't say, hey, put me in this match,
and hey, book me in the main event of
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00:14:49,000 --> 00:14:51,720
this. You know, I'm doing the best I
can. Like, why is it boring?
191
00:14:52,500 --> 00:14:55,100
It's boring because they're not
interested. They're not emotionally
192
00:14:55,660 --> 00:14:59,600
The two guys that they want to see in
that match is not Dave Bautista, and
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00:14:59,600 --> 00:15:00,600
not me.
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00:15:05,940 --> 00:15:11,840
December 3rd, 2006, ECW's next pay -per
-view, the December to dismember.
195
00:15:12,280 --> 00:15:14,500
If December to dismember happens, it was
crap.
196
00:15:15,040 --> 00:15:19,060
I actually had asked for my release from
WWE after that.
197
00:15:19,460 --> 00:15:21,120
It was a lot of turmoil.
198
00:15:21,840 --> 00:15:25,840
We were all really excited about
December to dismember because our jobs
199
00:15:25,840 --> 00:15:28,780
the line. We all felt that way, and we
were fighting hard to make this thing
200
00:15:28,780 --> 00:15:31,500
work, even though there were so many
obstacles we had to overcome.
201
00:15:32,020 --> 00:15:36,480
I remember going into it, and everybody
was like, well, there's only really one
202
00:15:36,480 --> 00:15:39,700
match that's being advertised, and
what's on the rest of the card? No one
203
00:15:39,700 --> 00:15:40,880
if they were going to be on or not.
204
00:15:41,390 --> 00:15:46,450
But still, we were very optimistic,
hoping that maybe if this does well,
205
00:15:46,450 --> 00:15:49,250
it's going to kind of turn things around
for us.
206
00:15:49,650 --> 00:15:54,290
I was at that December 20th member as
well as part of the company in
207
00:15:54,290 --> 00:15:55,290
developmental.
208
00:15:55,370 --> 00:15:57,910
OK, so I was at one night stand. It was
awesome. I was at this show and it
209
00:15:57,910 --> 00:16:01,070
sucked. You know, I was sitting there
and I'm like, wow, this sucks.
210
00:16:01,350 --> 00:16:06,530
Like this is not ECW. And I think the
fans knew it. I think, you know, all the
211
00:16:06,530 --> 00:16:07,810
pay -per -view buy rates showed it.
212
00:16:08,650 --> 00:16:15,050
I had actually resigned as the lead
writer for ECW twice within two and a
213
00:16:15,050 --> 00:16:16,990
weeks before the December to dismember.
214
00:16:17,830 --> 00:16:21,630
And Stephanie would not accept my
resignation.
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00:16:21,890 --> 00:16:26,450
So by the time we got to the December to
dismember, it was fait accompli.
216
00:16:26,830 --> 00:16:28,090
I had to go.
217
00:16:28,350 --> 00:16:35,230
When we got to the actual event, and
Vince and I were on completely
218
00:16:35,230 --> 00:16:37,490
different pages.
219
00:16:38,190 --> 00:16:40,250
I think the choice was very easy.
220
00:16:40,910 --> 00:16:42,290
Paul Heyman had to leave.
221
00:16:44,950 --> 00:16:47,010
Everything changes. We have new writers.
222
00:16:47,970 --> 00:16:50,890
Thankfully, the American Dream Dusty
Rhodes comes in.
223
00:16:51,190 --> 00:16:54,450
And he kind of said, hey, this is going
to be a fresh start for a lot of guys,
224
00:16:54,550 --> 00:16:57,130
and a lot of guys are going to get their
opportunities now.
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We had, like, the new superstar
initiative after that.
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Without ECW, I don't think I would have,
you know, taken off. I started my new
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character, the woo -woo -woo, the
broski, like on ECW when Hawkins and
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split up. I got drafted ECW. I would
have never got that shot and that
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opportunity and that time to talk and to
have long matches on Raw or SmackDown
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at that time. So I owe it all to my time
in ECW.
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Like, you look at ECW, yeah, it was
just, like, this one -hour show.
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But for me, like, I was becoming a star
and I was building confidence and I was
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having matches against guys like
Christian. You know, like, ECW title
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and the main event of the show against
Christian. I would never be in the main
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event of Monday Night Raw at that time.
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As time progressed, I think right away
John Morrison and I were put in a tag
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team. And so I'll never forget, like,
getting one of the producers saying,
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this is your last chance. Like, it's
either...
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Go now and become something or you're
going to get fired. It was never going
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be the original ECW. And going into it,
you knew it wasn't going to be that. But
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what it was going to be is our own
niche, our own thing.
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We didn't have NXT back in the day. We
didn't really have that platform. Being
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on the roster of ECW, I was definitely
grateful for it because we were actually
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highlighted.
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So the point of ECW was it was a great
place for Kofi to cut your teeth, to get
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comfortable in that ring, to know where
the cameras were, and how to relate to
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the audience.
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It was crazy, too. Kofi actually spoke
with a Jamaican accent.
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Unreal, you know, Kofi King.
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Right there, the bitch, you know what
I'm saying?
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Boom, boom, looks like trouble in
paradise.
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I still got it, you know? Yeah, man,
yeah.
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Fooled everybody.
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I would like to proudly announce that in
three weeks' time, ECW will be going
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off the air.
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I would like to thank all of the
technicians, cameramen, directors,
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everyone, certainly the superstars who
made ECW the success that it truly was.
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I would say the legacy of WWE and ECW.
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For me, I think WWE was passionate about
the opportunity to try to recreate that
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ECW spirit.
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Eventually, it lost its chance to bleed.
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It definitely holds a special place in
my heart because that was my start.
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That's what got me hired.
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And to this day, in my office, I have an
ECW ref shirt hanging out because it
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means that much. That was where I
started with this company.
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I think it was a lot of people that had
a chip on their shoulder that said, you
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know what, even though you put us here
on the third show, on the C show, if you
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will, we're going to fight as hard as we
possibly can to give you the best
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product that we can possibly give you. I
don't know if the new ECW deserves
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the credit for launching the careers of
CM Punk and The Miz and
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Sheamus, et cetera, et cetera,
because...
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Those were talents that were going to be
launched within the system no matter
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what. It just so happens that they were
launched within this abomination of
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a product called the new ECW.
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If a legacy has to be attached to the
new ECW, there is the one
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bright light the project offers.
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Besides the first one -night stand,
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and Rob Van Dam versus John Cena in
2006.
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But these talents were so extraordinary.
They were going to become stars no
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matter where you launched them.
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It just so happens that the breeding
ground was this diseased product that
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needed to be put out of its own misery,
and certainly put out of my misery as
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well. Well, we've recreated the brand.
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that we were trying to do a long time
ago with ECW and the business model,
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it's now a developmental system under
Paula Beck, Triple H's leadership, is
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turned into NXT, and so we've now
created our own.
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It's going to be talked about until the
end of time, and I feel that's because
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people love ECW so much. There were some
good things about it. There were some
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bad things about it.
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But everything happens for a reason, and
I was happy to be a part of it. I'm
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happy to be a historical note in the
sense of the only person to hold the
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original ECW title and WWE's ECW title.
I was happy that I got to be on
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WrestleMania with my friends.
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And it's almost like people forget the
new ECW happened. It's just because they
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want to remember it in the best of times
as opposed to the worst of times.
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I always say, I was in ECW. People try
to correct me. No, you were. You were in
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WWCW. Me?
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Yeah. You know what? F**k it. I was in
ECW.
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The big thinker mindset attached to ECW
doesn't work.
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ECW was a revolution, indeed an
evolution of the industry.
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But when the rebel becomes the
establishment, it's no longer the rebel.
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It's the thing you rebel against.
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We called this new promotion anything
but ECW. It would have succeeded.
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Look at the talent roster in and of
itself. Look at the new stars that were
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being introduced on this show. But
because it had both the cachet and the
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stigma of being ECW, there was no way it
was ever going to work. ECW!
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ECW! ECW!
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We'll be right back.
29015
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