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Millions of people dream
that they can live like we do.
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00:00:05,255 --> 00:00:07,424
The least we can do is enjoy it.
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Otherwise, it's offensive.
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- I
- don't know what I expected,
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00:00:12,012 --> 00:00:13,141
but I'm starting to feel like
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00:00:13,221 --> 00:00:14,781
something good's
gonna come out of this.
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I'm a romantic.
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Romantics end up
broke and brokenhearted.
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00:00:21,938 --> 00:00:23,606
- Or worse.
- What's worse?
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Back in 2010, it
was Grammy weekend,
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Here we go.
12
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And we were doing a
photo shoot with Cas during the day.
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Puff and Cassie were dating.
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There was a party.
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00:00:56,222 --> 00:00:58,891
Diddy, I love you, Diddy!
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And she was staying
at the Beverly Hills Hotel.
17
00:01:02,562 --> 00:01:05,565
The Beverly Hills Hotel is
like a one bedroom suite.
18
00:01:08,735 --> 00:01:10,862
I fall asleep on the couch
because I don't go out.
19
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And he storms in,
"Where the is she?"
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I like, wake up all of a sudden
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like a... like what
the? Who? Who let...
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"Who are you talking about?"
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And then they go into the room.
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Shuts the door.
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All I hear is, "Get
the out of here.
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Get the out of here."
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He's like, on a rage.
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He's being Puff.
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And at this point
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I'm just thinking of her safety.
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And so I'm packing her stuff up.
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Once he leaves, I see
the aftermath on Cassie.
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She shows knots on her
head, bruised eye, busted lip.
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It was horrific.
35
00:02:04,082 --> 00:02:05,875
And so all I can think of was,
36
00:02:05,959 --> 00:02:07,377
"We need to get
back to my house.
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00:02:07,460 --> 00:02:09,060
You need to get the
out of here."
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00:02:11,131 --> 00:02:13,632
We can't call the police.
We can't go to the hospital.
39
00:02:14,759 --> 00:02:15,927
We're scared of Puff.
40
00:02:17,554 --> 00:02:18,971
We're always scared of him.
41
00:02:20,723 --> 00:02:23,810
If we call the police
what would happen?
42
00:02:23,935 --> 00:02:27,856
He's a very powerful
person in the business,
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00:02:27,981 --> 00:02:30,817
and he can do things that
will to make you go away.
44
00:02:32,110 --> 00:02:34,988
And many people are
afraid of him 'til this day.
45
00:02:35,071 --> 00:02:36,698
So what were we supposed to do?
46
00:02:36,823 --> 00:02:40,160
We just had to, like, fix whatever
was happening at that moment.
47
00:02:40,243 --> 00:02:42,620
And that's kind of like
how the business is.
48
00:02:44,789 --> 00:02:47,208
I called my friend
who's a doctor,
49
00:02:47,333 --> 00:02:49,544
and I'm like, "You
have to take care of Cas
50
00:02:49,669 --> 00:02:51,087
'cause this is not okay."
51
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You have to be a witness to this
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00:02:52,797 --> 00:02:55,175
because we can't call anyone.
53
00:02:57,427 --> 00:03:00,346
But I felt like this
has happened before
54
00:03:00,471 --> 00:03:04,058
because she was so
nonchalant about it.
55
00:03:04,184 --> 00:03:07,353
Cassie and I never spoke
about that incident after.
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00:03:08,605 --> 00:03:10,607
It's like family business.
57
00:03:10,690 --> 00:03:12,150
We just don't talk about it.
58
00:03:15,195 --> 00:03:18,531
What I witnessed was in 2010s,
59
00:03:18,656 --> 00:03:23,578
and then in 2024, I
watched the CNN video
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00:03:23,703 --> 00:03:25,955
and I was completely triggered
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00:03:26,706 --> 00:03:28,208
because I did not know
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that this was going
on for all these years.
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00:03:42,388 --> 00:03:44,477
Tonight, music
mogul Sean Diddy Combs...
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00:03:44,557 --> 00:03:45,892
Sean Diddy Combs...
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00:03:45,975 --> 00:03:48,895
Sean Diddy
Combs facing a slew of allegations,
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00:03:48,978 --> 00:03:51,064
including rape
and sex trafficking,
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00:03:51,189 --> 00:03:53,608
in a stunning new civil lawsuit
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00:03:53,733 --> 00:03:56,319
filed by his longtime
partner, singer Cassie.
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00:03:56,402 --> 00:03:58,821
Sean Diddy
Combs is now the subject
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00:03:58,905 --> 00:04:01,241
of a federal criminal
investigation.
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00:04:01,366 --> 00:04:04,577
FBI agents raided his homes
in Los Angeles and Miami.
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00:04:04,702 --> 00:04:05,832
Sean Diddy Combs,
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00:04:05,912 --> 00:04:08,122
has been arrested
after a grand jury
74
00:04:08,248 --> 00:04:10,250
indicted the music mogul.
75
00:04:10,375 --> 00:04:12,669
Cassie, coming forward
was the tipping point.
76
00:04:13,920 --> 00:04:15,466
Several
new accusers coming forward
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00:04:15,546 --> 00:04:16,464
against Sean Diddy Combs.
78
00:04:16,589 --> 00:04:17,843
Very serious allegations,
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00:04:17,923 --> 00:04:20,760
rape, physical abuse
and sex trafficking.
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00:04:20,885 --> 00:04:24,097
He was very good
at standing in the limelight
81
00:04:24,180 --> 00:04:27,267
without us actually
taking a look deeper
82
00:04:27,392 --> 00:04:30,270
and seeing who he is
and what he is about.
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00:04:30,353 --> 00:04:33,606
Thing about hip hop, it's not
just the music, it's a lifestyle.
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00:04:33,690 --> 00:04:34,944
Combs has built an empire.
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00:04:35,024 --> 00:04:36,609
There's his Sean
John's fashion line,
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00:04:36,734 --> 00:04:40,697
his Ciroc vodka and the
TV network he founded.
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00:04:40,780 --> 00:04:43,157
He didn't change
to adapt to the world.
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00:04:43,283 --> 00:04:45,368
He changed the
world to adapt to him.
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Here he is a shining example
90
00:04:49,121 --> 00:04:52,125
of what he likes to
term black excellence.
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00:04:53,751 --> 00:04:55,962
Meanwhile, there's
all this violence
92
00:04:56,044 --> 00:04:58,798
and trauma happening
in the background.
93
00:04:59,924 --> 00:05:02,135
I realized I wasn't
the only one.
94
00:05:02,260 --> 00:05:05,972
I have a one of one
story that no one else has.
95
00:05:06,054 --> 00:05:07,515
That reckoning, it's coming.
96
00:05:07,640 --> 00:05:09,475
Everybody is demanding to know.
97
00:05:09,558 --> 00:05:10,727
How far did this go?
98
00:05:11,477 --> 00:05:12,477
Time is up.
99
00:05:41,631 --> 00:05:43,592
Sean "Puffy" Combs' power
100
00:05:43,676 --> 00:05:47,221
has led to one of the
most successful careers
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in the history of American pop.
102
00:05:50,975 --> 00:05:52,184
And it has led to some
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00:05:52,309 --> 00:05:54,854
really, really, really
awful other things.
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00:05:59,359 --> 00:06:01,527
I've been knowing
Combs for just about
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00:06:01,611 --> 00:06:04,530
the entirety of my career
106
00:06:04,655 --> 00:06:07,366
as a journalist
and as an editor.
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00:06:07,491 --> 00:06:11,203
I was the first woman editor
in chief of Vibe magazine.
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00:06:12,330 --> 00:06:14,874
A large reason for
me sharing my story
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00:06:14,999 --> 00:06:16,292
with everyone today,
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It's because it's my duty.
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00:06:21,506 --> 00:06:25,134
And I'm also sharing it
because of my unique position
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in music history.
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This is where I'm
supposed to be.
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It was very difficult
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to work in the music media,
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without having to deal with
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or work with or hang out with
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00:06:46,239 --> 00:06:50,576
or negotiate with Sean
"Puffy" Combs, was impossible.
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00:06:57,082 --> 00:06:59,585
The first time I had a
real conversation with him
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00:06:59,669 --> 00:07:03,005
was a cover shoot for a vibe.
121
00:07:03,089 --> 00:07:06,259
And that would have been
right around September 1997.
122
00:07:07,427 --> 00:07:09,637
It was to be the
December-January
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00:07:09,762 --> 00:07:12,472
double issue of Vibe magazine.
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00:07:12,597 --> 00:07:14,015
Everybody was
at the photo shoot,
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00:07:14,100 --> 00:07:15,934
a bunch of people from Vibe,
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00:07:16,018 --> 00:07:18,604
a bunch of people from
the Bad Boy universe.
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00:07:20,857 --> 00:07:23,150
The idea was to get Mr. Combs
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00:07:23,275 --> 00:07:25,778
into some angel wings.
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00:07:27,447 --> 00:07:28,905
After the shoot,
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00:07:30,198 --> 00:07:32,618
Mr. Combs wanted
to see the covers
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00:07:32,743 --> 00:07:34,703
before they were published.
132
00:07:34,787 --> 00:07:37,331
It was policy for us
not to show covers
133
00:07:37,457 --> 00:07:39,207
to anyone before
they were published.
134
00:07:41,210 --> 00:07:43,629
He called me at my office.
135
00:07:46,966 --> 00:07:48,885
I told him again,
136
00:07:48,967 --> 00:07:52,638
We don't show the covers,
we don't share the story.
137
00:07:54,140 --> 00:07:56,558
I told him that I wouldn't
be making an exception.
138
00:07:57,977 --> 00:08:00,645
And he said that he would
see me dead in the trunk
139
00:08:00,730 --> 00:08:02,732
if I did not show it to him.
140
00:08:08,779 --> 00:08:11,908
I said to him, "You
need to take that back."
141
00:08:14,076 --> 00:08:15,415
And he said
something to the effect
142
00:08:15,495 --> 00:08:17,496
because, you know, he
wasn't taking shit back.
143
00:08:21,125 --> 00:08:24,169
So then I said, I'm
calling my attorney.
144
00:08:24,294 --> 00:08:26,547
And my attorney
called him to say that
145
00:08:26,672 --> 00:08:30,842
if he didn't immediately
fax over an apology,
146
00:08:30,967 --> 00:08:33,513
My attorney was going to
reach out to law enforcement.
147
00:08:33,638 --> 00:08:37,767
And I think it took about
90 minutes to two hours
148
00:08:37,850 --> 00:08:40,811
and I received
that faxed apology.
149
00:08:46,526 --> 00:08:49,529
What I've only
recently come to realize
150
00:08:49,612 --> 00:08:52,240
through members of the staff.
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00:08:52,365 --> 00:08:56,869
At that time was
that he had, actually,
152
00:08:56,994 --> 00:09:01,207
in the days before come
up to the Vibe offices,
153
00:09:01,290 --> 00:09:04,377
with two tough
guys looking for me.
154
00:09:05,545 --> 00:09:07,420
In order for my safety
155
00:09:07,547 --> 00:09:13,093
and in order for the magazine
pages to remain intact,
156
00:09:13,218 --> 00:09:15,762
I was shuttled
from office to office
157
00:09:15,887 --> 00:09:18,223
until the coast was clear.
158
00:09:20,893 --> 00:09:22,728
And waited outside.
159
00:09:22,812 --> 00:09:24,146
Standing on the corner,
160
00:09:24,730 --> 00:09:26,399
with the proofs,
161
00:09:26,524 --> 00:09:27,983
the pages of the magazine
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00:09:28,067 --> 00:09:30,736
that were being
prepared to go to print.
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00:09:32,572 --> 00:09:34,906
And then my managing
editor came down
164
00:09:35,031 --> 00:09:36,659
and got the pages from me
165
00:09:36,742 --> 00:09:38,911
and put me in a cab to Brooklyn.
166
00:09:42,039 --> 00:09:43,583
But the thing is,
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00:09:43,665 --> 00:09:45,918
I'm sitting right
here right now.
168
00:09:46,043 --> 00:09:49,422
I have no memory of
any of that happening.
169
00:09:55,218 --> 00:09:56,762
When our research chief
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00:09:58,930 --> 00:10:00,725
was telling me this story.
171
00:10:01,766 --> 00:10:03,102
I was just like...
172
00:10:05,271 --> 00:10:07,732
literally like...
173
00:10:10,443 --> 00:10:12,612
I like... I don't remember
I was telling her.
174
00:10:13,613 --> 00:10:14,825
And she said, "Of
course you don't.
175
00:10:14,905 --> 00:10:16,741
You blocked it out.
You were terrified."
176
00:10:19,452 --> 00:10:20,953
Because I don't
remember it right now.
177
00:10:31,297 --> 00:10:33,257
It's hard to look back.
178
00:10:34,216 --> 00:10:35,345
I continued to work with him.
179
00:10:35,425 --> 00:10:37,136
I continued to be
cordial with him
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00:10:37,970 --> 00:10:41,641
to be invited to parties and go.
181
00:10:41,766 --> 00:10:45,310
Sometimes it's very
hard not to feel complicit.
182
00:10:47,146 --> 00:10:51,150
I wish that thing's
were different.
183
00:10:52,651 --> 00:10:54,069
Is he an angel? Is he a devil?
184
00:10:55,112 --> 00:10:56,988
It's a question that I've had
185
00:10:57,073 --> 00:10:59,824
since we put him on
the cover, in the wings.
186
00:10:59,949 --> 00:11:02,328
I didn't know, but
we might know now.
187
00:11:08,668 --> 00:11:09,834
And you hate to see it.
188
00:11:13,964 --> 00:11:17,093
As a reporter, Danyel's
story really resonated with me.
189
00:11:17,677 --> 00:11:19,929
What's really unusual
190
00:11:20,012 --> 00:11:23,265
is the extent that
Diddy went to.
191
00:11:24,433 --> 00:11:27,435
He was determined
to try to bully her,
192
00:11:27,520 --> 00:11:31,023
and this was relatively
early in his career.
193
00:11:31,107 --> 00:11:33,025
And so it definitely appears
194
00:11:33,108 --> 00:11:36,362
that Diddy continued
to get more brazen
195
00:11:36,444 --> 00:11:39,073
We now know behind the curtain
196
00:11:39,198 --> 00:11:40,741
there were demons.
197
00:11:40,866 --> 00:11:43,035
But you can't escape
your demons that easily.
198
00:11:47,540 --> 00:11:49,580
When I think of
Puffy, I think of New York.
199
00:11:50,251 --> 00:11:53,254
Puffy is the Horatio Alger,
200
00:11:53,337 --> 00:11:55,756
you know, up from
nothing to something.
201
00:11:55,839 --> 00:11:57,257
The rags to riches story.
202
00:11:58,259 --> 00:11:59,677
Diddy was born in Harlem
203
00:11:59,760 --> 00:12:03,139
to his mother, Janice,
and his father, Melvin.
204
00:12:03,264 --> 00:12:05,266
Pump's mother,
Janice Combs Baby,
205
00:12:06,434 --> 00:12:09,687
could dance, could
dress sharp as a attack.
206
00:12:09,770 --> 00:12:13,690
Fly, hustler, go
get it, ambitious.
207
00:12:13,774 --> 00:12:17,569
I think of her as the
queen of that energy.
208
00:12:21,031 --> 00:12:23,951
Unfortunately, his
father, Melvin, passed.
209
00:12:24,076 --> 00:12:25,953
Sean didn't have any
memories of Melvin.
210
00:12:26,036 --> 00:12:28,122
He might have had one or two.
211
00:12:28,247 --> 00:12:31,166
Melvin died
when he was a toddler.
212
00:12:31,291 --> 00:12:33,669
Diddy has often
spoke about the loss
213
00:12:33,794 --> 00:12:35,463
of a father figure in his life.
214
00:12:35,545 --> 00:12:38,966
Just this desire to
know who Melvin was.
215
00:12:40,259 --> 00:12:42,720
When Combs talks
about his father,
216
00:12:42,803 --> 00:12:45,389
you can tell in his
voice in his face
217
00:12:45,473 --> 00:12:47,308
that he really mourns the loss
218
00:12:47,391 --> 00:12:50,310
of not having his
father in his life.
219
00:12:50,394 --> 00:12:51,732
You know, I'm saying, I
always wanted to hear,
220
00:12:51,812 --> 00:12:52,980
like the sound of his voice.
221
00:12:54,273 --> 00:12:56,858
From the beginning,
I've always had,
222
00:12:56,983 --> 00:12:58,276
like, tragedy around me.
223
00:13:00,488 --> 00:13:02,072
Janice was a single mother
224
00:13:02,156 --> 00:13:04,074
and had to make it work.
225
00:13:04,158 --> 00:13:07,536
Janis said, "Okay, we're
moving out to Mount Vernon."
226
00:13:07,661 --> 00:13:09,829
That suburban area
that black people
227
00:13:09,954 --> 00:13:11,665
with some money, middle class,
228
00:13:11,790 --> 00:13:13,291
are able to move to.
229
00:13:15,294 --> 00:13:18,005
I met Sean when
I was six years old.
230
00:13:18,130 --> 00:13:20,841
And we live 13 steps from
each other. One staircase.
231
00:13:23,093 --> 00:13:24,261
I didn't have a sibling.
232
00:13:25,637 --> 00:13:26,847
So that's where we became.
233
00:13:28,516 --> 00:13:29,770
First impression of meeting him.
234
00:13:29,850 --> 00:13:31,560
This kid is different.
235
00:13:31,685 --> 00:13:33,853
He was a young boy
dressed like an older man,
236
00:13:34,355 --> 00:13:35,606
tailor made,
237
00:13:35,689 --> 00:13:38,192
and I didn't know
kids this small
238
00:13:39,108 --> 00:13:41,069
could really like beat his fly.
239
00:13:41,194 --> 00:13:43,238
So when he stepped outside,
240
00:13:43,363 --> 00:13:46,116
other kids looked at
him like, "What's that?
241
00:13:47,952 --> 00:13:49,661
He got everything we don't have.
242
00:13:51,204 --> 00:13:52,456
And people don't like that.
243
00:13:53,624 --> 00:13:55,876
So now he's a
product of bullying.
244
00:13:55,959 --> 00:13:58,712
He had a presence of
somebody you could just roll over,
245
00:13:58,795 --> 00:14:00,506
and that's what
people tried to do.
246
00:14:01,006 --> 00:14:02,716
Simple as that.
247
00:14:02,800 --> 00:14:05,052
At an early age it
was instilled in him
248
00:14:05,177 --> 00:14:06,804
that he can't be seen as weak
249
00:14:06,887 --> 00:14:08,889
and the only way to
respond to weakness
250
00:14:09,014 --> 00:14:11,600
or this idea that you're
being perceived as weak
251
00:14:11,725 --> 00:14:13,644
is to respond with force.
252
00:14:13,727 --> 00:14:16,814
My mother was I guess
raising me for the real world.
253
00:14:16,896 --> 00:14:18,732
She's always told me
if somebody hit me,
254
00:14:18,815 --> 00:14:20,608
make sure I hit
them back harder.
255
00:14:20,733 --> 00:14:22,319
Make sure they
never hit me again
256
00:14:22,403 --> 00:14:25,072
and make sure I them up.
257
00:14:25,197 --> 00:14:28,284
Your mom's made sure. "Listen, don't
come here talking about you got beat up.
258
00:14:28,409 --> 00:14:31,120
Don't come here talking about
somebody who took something from you.
259
00:14:31,245 --> 00:14:32,333
I don't want to
hear none of that.
260
00:14:32,413 --> 00:14:33,831
Go get it back.
261
00:14:33,914 --> 00:14:36,040
You can't come in my
house until it's right."
262
00:14:36,709 --> 00:14:37,754
So he had to make a choice.
263
00:14:37,834 --> 00:14:38,836
He had to man up.
264
00:14:38,919 --> 00:14:40,174
So I'm gonna make more than you.
265
00:14:40,254 --> 00:14:41,088
I'm gonna do more than you.
266
00:14:41,213 --> 00:14:42,509
I'm gonna be more
successful than you.
267
00:14:42,589 --> 00:14:43,757
So I could call the shots.
268
00:14:45,050 --> 00:14:46,260
He was groomed for success.
269
00:14:48,262 --> 00:14:51,598
I was really inspired
by him growing up.
270
00:14:51,723 --> 00:14:54,143
You see this guy? He
comes from Harlem.
271
00:14:54,268 --> 00:14:56,603
He puts hip hop
on the global map.
272
00:14:56,728 --> 00:15:00,024
Then he grows into
a business mogul.
273
00:15:00,107 --> 00:15:04,153
And so before all of
these issues came to light,
274
00:15:04,278 --> 00:15:05,194
there's not a negative thing
275
00:15:05,279 --> 00:15:07,113
that I would have
said about Diddy.
276
00:15:07,238 --> 00:15:10,784
This version of Sean Combs
that we're seeing today,
277
00:15:10,867 --> 00:15:13,954
is a complete departure
from this image
278
00:15:14,079 --> 00:15:16,457
that he curated
and built himself up.
279
00:15:18,416 --> 00:15:22,504
I first began covering
Sean "Puffy" Combs
280
00:15:22,630 --> 00:15:27,425
right after Cassie filed
her lawsuit back in 2023.
281
00:15:28,636 --> 00:15:31,512
The biggest question for me was,
282
00:15:31,639 --> 00:15:32,973
"Has this happened before?"
283
00:15:35,141 --> 00:15:39,146
And as we began investigating
and speaking with more people,
284
00:15:39,228 --> 00:15:43,901
we uncovered a history
of abusive behavior.
285
00:15:43,983 --> 00:15:46,153
That dates back to Diddy's days
286
00:15:46,236 --> 00:15:47,404
at Howard University.
287
00:15:49,615 --> 00:15:52,742
There just seems so
much more to the story.
288
00:15:53,661 --> 00:15:56,038
Take one mark.
289
00:15:56,163 --> 00:15:58,665
I was a student at
Howard University in the late 80s,
290
00:15:58,749 --> 00:16:01,418
and I am here today
to share what I know.
291
00:16:04,588 --> 00:16:07,841
Sean "Puffy" Combs was
well known on campus.
292
00:16:07,967 --> 00:16:10,177
He would ride on
the back of cars,
293
00:16:10,260 --> 00:16:12,179
throwing out fliers for parties.
294
00:16:12,304 --> 00:16:14,264
If he wanted to go
to the hottest party,
295
00:16:14,348 --> 00:16:17,851
then you saw and heard
Sean "Puffy" Combs.
296
00:16:19,853 --> 00:16:22,231
I am absolutely nervous
297
00:16:22,356 --> 00:16:25,150
about sharing what
I've seen him do
298
00:16:26,193 --> 00:16:27,819
to another human being.
299
00:16:30,030 --> 00:16:33,117
He's powerful, and he's scary.
300
00:16:38,163 --> 00:16:42,709
This event honestly
is so vivid to me.
301
00:16:42,834 --> 00:16:49,007
The night began with
me in my dorm room.
302
00:16:50,718 --> 00:16:53,887
We heard someone
yelling and screaming,
303
00:16:54,972 --> 00:16:58,976
So we pushed up the
window just enough
304
00:16:59,059 --> 00:17:01,978
to get a little idea of
what was going on.
305
00:17:03,146 --> 00:17:05,566
We saw that it was
Sean "Puffy" Combs,
306
00:17:06,233 --> 00:17:07,233
a fellow student,
307
00:17:08,360 --> 00:17:10,069
and he was screaming.
308
00:17:10,194 --> 00:17:11,280
Get your ass downstairs.
309
00:17:11,405 --> 00:17:13,781
Come downstairs, right now!
310
00:17:13,906 --> 00:17:17,911
And he had taken his belt off
and he was whipping the wall.
311
00:17:19,496 --> 00:17:20,831
Mad, angry.
312
00:17:22,165 --> 00:17:25,836
They were connected
somehow, romantically,
313
00:17:25,919 --> 00:17:29,089
and when she came
downstairs, timidly and scared
314
00:17:29,214 --> 00:17:32,092
and really not
knowing what to do,
315
00:17:32,217 --> 00:17:33,761
he started beating on her,
316
00:17:33,844 --> 00:17:35,220
whipping her with that belt,
317
00:17:35,763 --> 00:17:37,639
and she's taking it.
318
00:17:37,764 --> 00:17:41,601
Now we're involved
because now he's abusing her.
319
00:17:41,726 --> 00:17:43,437
So we're yelling.
"Get off of her!
320
00:17:43,562 --> 00:17:44,855
Stop hitting on her!
321
00:17:44,937 --> 00:17:46,065
Leave her alone!"
322
00:17:46,732 --> 00:17:47,774
And he's yelling back.
323
00:17:47,858 --> 00:17:49,943
"Mind your business!
Mind your business."
324
00:17:50,027 --> 00:17:51,820
But we're yelling back!
325
00:17:51,945 --> 00:17:54,447
"Get off of her! Leave
her the alone!"
326
00:17:56,450 --> 00:18:01,455
He pushes her back into
the doorway of the dorm.
327
00:18:01,580 --> 00:18:03,624
We don't know what's
going on in that space.
328
00:18:04,124 --> 00:18:05,209
We can't see.
329
00:18:07,127 --> 00:18:10,839
Whatever he's doing, takes a
few minutes before he actually
330
00:18:10,964 --> 00:18:12,049
stops whatever he's doing,
331
00:18:12,132 --> 00:18:15,260
and then he leaves alone.
332
00:18:17,971 --> 00:18:20,264
And she follows out
a little bit behind that.
333
00:18:24,728 --> 00:18:26,814
Our 18-year-old
selves yelled for her,
334
00:18:29,483 --> 00:18:30,818
Maybe could have stopped it.
335
00:18:32,152 --> 00:18:33,574
Maybe we should
have called the police
336
00:18:33,654 --> 00:18:35,155
called our dorm mother.
337
00:18:36,447 --> 00:18:37,825
Got somebody else involved.
338
00:18:37,908 --> 00:18:39,326
The front desk was downstairs.
339
00:18:39,451 --> 00:18:40,494
They didn't do anything.
340
00:18:41,495 --> 00:18:44,498
Nobody really actually
came to her rescue
341
00:18:44,581 --> 00:18:46,333
like we probably should have.
342
00:18:48,836 --> 00:18:51,922
It's very important to tell
that young woman's story
343
00:18:52,840 --> 00:18:56,301
because he was
never held accountable.
344
00:18:57,970 --> 00:19:01,014
Instead of becoming
tarnished in any way,
345
00:19:01,139 --> 00:19:04,351
his time at Howard becomes
a key part of his mythology.
346
00:19:04,476 --> 00:19:06,186
Howard didn't
just change my life.
347
00:19:06,311 --> 00:19:08,730
It entered my soul
and entered my heart
348
00:19:08,856 --> 00:19:11,524
and entered my being my spirit.
349
00:19:11,608 --> 00:19:16,029
When he got an honorary
doctorate, no less.
350
00:19:16,113 --> 00:19:18,240
I was a little bit
hot about that.
351
00:19:18,365 --> 00:19:21,785
How would you honor
someone like that?
352
00:19:21,869 --> 00:19:23,537
And even though I only completed
353
00:19:23,620 --> 00:19:25,414
two years here at Howard,
354
00:19:25,539 --> 00:19:27,875
It was the greatest
two years of my life.
355
00:19:29,710 --> 00:19:32,129
Howard is where
Combs saw firsthand
356
00:19:32,212 --> 00:19:34,590
how much sway
he had with people.
357
00:19:34,715 --> 00:19:37,134
So despite what
people saw on campus,
358
00:19:37,216 --> 00:19:40,303
he's still able to succeed.
359
00:19:44,141 --> 00:19:45,100
Like it or not,
360
00:19:45,184 --> 00:19:46,476
rap is here to stay.
361
00:19:48,645 --> 00:19:49,605
In the late 80s,
362
00:19:49,687 --> 00:19:51,773
when hip hop was growing,
363
00:19:55,944 --> 00:19:57,696
That's the exact same time
364
00:19:58,363 --> 00:20:00,072
that Sean "Puffy" Combs
365
00:20:00,199 --> 00:20:02,868
was figuring out who
he was going to be.
366
00:20:05,662 --> 00:20:06,455
I was working with some artists
367
00:20:06,538 --> 00:20:08,916
at a company called
Uptown Records.
368
00:20:09,041 --> 00:20:11,710
I heard that there
was a young guy
369
00:20:11,793 --> 00:20:15,464
helping some of the
artists to define themselves.
370
00:20:16,632 --> 00:20:19,134
His name was Sean "Puffy" Combs.
371
00:20:19,218 --> 00:20:24,097
Uptown Records was one
of the early black labels.
372
00:20:24,223 --> 00:20:26,391
And Andre Harrell
was at the helm.
373
00:20:26,516 --> 00:20:29,144
I can understand why Puffy
wanted to work with them
374
00:20:29,228 --> 00:20:31,396
because they were
the it back then.
375
00:20:32,356 --> 00:20:33,899
And Puffy dropped out of school
376
00:20:33,982 --> 00:20:36,735
to follow his dream.
377
00:20:36,860 --> 00:20:39,571
When he did
his internship at Uptown,
378
00:20:39,655 --> 00:20:42,950
he clearly had a ton of ideas.
379
00:20:43,075 --> 00:20:46,578
And so they gave
him an A and R job.
380
00:20:47,579 --> 00:20:49,956
Mary J. Blige, who
had been at uptown
381
00:20:50,081 --> 00:20:52,000
and had not been catching on.
382
00:20:52,084 --> 00:20:53,564
They did not know
what to do with her.
383
00:20:54,168 --> 00:20:55,295
Here comes Puff,
384
00:20:55,420 --> 00:20:58,757
and he's putting all these
pieces in place around her.
385
00:20:58,840 --> 00:21:02,928
Also shaping the image
he gives Mary J. Blige
386
00:21:03,053 --> 00:21:05,764
hip hop beats to sing
under "Real Love."
387
00:21:06,348 --> 00:21:09,101
Was this massive hit?
388
00:21:16,233 --> 00:21:18,860
And they called her
the queen of hip hop soul.
389
00:21:18,944 --> 00:21:22,906
But as much as we loved
Mary, it was clear right away.
390
00:21:23,782 --> 00:21:25,283
Puff is at the forefront
391
00:21:25,408 --> 00:21:27,995
of sonically making that happen.
392
00:21:28,120 --> 00:21:30,497
Puff Daddy, A and R
Director from Uptown.
393
00:21:30,622 --> 00:21:31,835
- Let's go! What's up?
- My brother. Let 'em know...
394
00:21:31,915 --> 00:21:34,668
Let 'em know how...
how easy or how difficult
395
00:21:34,793 --> 00:21:37,045
or how flat or how complicated
396
00:21:37,129 --> 00:21:38,797
it was to put this jam together?
397
00:21:38,879 --> 00:21:42,119
Really, it was no problem because all my
black brothers and sisters came together.
398
00:21:43,302 --> 00:21:45,678
You start to
see the rise of Puff
399
00:21:45,803 --> 00:21:48,014
in the sort of hip hop world,
400
00:21:48,139 --> 00:21:50,809
and he's also doing
party promotion.
401
00:21:50,892 --> 00:21:52,226
Sean says, "Shoot.
402
00:21:52,311 --> 00:21:54,312
I'm gonna have a
celebrity basketball game
403
00:21:54,396 --> 00:21:56,481
with all the famous
people playing
404
00:21:56,606 --> 00:21:59,359
I'm gonna go convince
Heavy D to be my partner in it,
405
00:21:59,484 --> 00:22:01,653
and we're gonna
do it at City College."
406
00:22:07,158 --> 00:22:08,910
My brother was at City College.
407
00:22:10,579 --> 00:22:13,665
And so the reason I
came to tell my story today
408
00:22:13,790 --> 00:22:15,167
is because the incident
409
00:22:15,250 --> 00:22:17,252
was simply tucked under the rug.
410
00:22:19,671 --> 00:22:22,257
I've been trying to make sense
411
00:22:22,341 --> 00:22:24,676
of such a tragic event
412
00:22:25,344 --> 00:22:26,511
for years.
413
00:22:28,096 --> 00:22:30,514
All
right, 98.7 Kiss FM.
414
00:22:30,599 --> 00:22:32,271
Did you know, that the big
basketball game tomorrow,
415
00:22:32,351 --> 00:22:33,939
- Are you going to be there?
- Yeah.
416
00:22:34,019 --> 00:22:36,525
It's gonna be crowded,
it's gonna be packed.
417
00:22:36,605 --> 00:22:38,398
A lot of people coming
418
00:22:38,523 --> 00:22:40,484
to play in a celebrity
basketball game.
419
00:22:41,026 --> 00:22:44,071
Jodeci, Boyz II Men,
420
00:22:44,196 --> 00:22:46,531
Brand New Being, LL Cool J.
421
00:22:47,532 --> 00:22:49,951
Everyone you
knew in all boroughs
422
00:22:50,035 --> 00:22:52,537
were talking about
City College that night.
423
00:22:54,039 --> 00:22:55,665
I was 17 years old.
424
00:22:56,792 --> 00:23:00,212
My brother Dirk
really wanted to go
425
00:23:02,047 --> 00:23:05,550
I remember Dirk
showing me the ticket.
426
00:23:05,634 --> 00:23:08,220
Dirk was someone to look up to.
427
00:23:09,178 --> 00:23:10,305
Out of our neighborhood
428
00:23:10,389 --> 00:23:11,639
there was only a few of us
429
00:23:11,723 --> 00:23:14,309
that actually went
away to college.
430
00:23:15,894 --> 00:23:19,314
Combs was dating
Misa Hylton at the time.
431
00:23:19,398 --> 00:23:23,026
My sister Sonya and
Misa were close friends,
432
00:23:24,235 --> 00:23:25,737
I was the big brother
433
00:23:25,862 --> 00:23:27,906
because we were so close in age.
434
00:23:27,989 --> 00:23:30,617
We had a real close bond.
435
00:23:30,742 --> 00:23:34,079
She was going to
become a pediatric nurse.
436
00:23:35,038 --> 00:23:37,456
At the time, I had
two young daughters
437
00:23:37,581 --> 00:23:41,420
and she was totally
hands on with her nieces.
438
00:23:41,545 --> 00:23:43,588
She loved them deeply.
439
00:23:43,713 --> 00:23:47,426
The day of the event,
she said she wasn't going,
440
00:23:47,509 --> 00:23:52,472
but Misa reached out
to Sonya and told her
441
00:23:52,597 --> 00:23:54,057
that Puffy had a ticket for her.
442
00:23:55,434 --> 00:23:57,601
And she decided to go.
443
00:24:01,356 --> 00:24:02,774
Day at City College comes
444
00:24:03,442 --> 00:24:05,819
I'm a part of Sean's staff.
445
00:24:05,944 --> 00:24:08,864
One thing Sean knew
how to do was promote,
446
00:24:08,947 --> 00:24:11,950
and the buildup to City
College was so phenomenal
447
00:24:12,075 --> 00:24:13,869
was almost like
gods coming to town.
448
00:24:13,952 --> 00:24:15,454
The gym filled up,
449
00:24:16,455 --> 00:24:18,123
in like a blink of an eye.
450
00:24:28,091 --> 00:24:30,385
They were still selling
tickets at the door.
451
00:24:30,469 --> 00:24:33,972
But there's still a huge crowd
outside of people with tickets.
452
00:24:36,475 --> 00:24:39,478
The bouncers or whoever said,
453
00:24:39,561 --> 00:24:42,564
"It's over. No one
else is getting in."
454
00:24:42,647 --> 00:24:46,818
And that's when the door
to the gym was closed.
455
00:24:49,112 --> 00:24:52,491
So now the crowd that saw
that the doors were closing,
456
00:24:52,574 --> 00:24:54,283
many had tickets in hand.
457
00:24:55,494 --> 00:24:57,370
They decided to push
458
00:24:59,456 --> 00:25:01,583
And it caused a stampede
459
00:25:01,666 --> 00:25:05,003
going down the
stairs with no way
460
00:25:05,086 --> 00:25:08,006
to enter the gymnasium
with the four doors closed.
461
00:25:08,673 --> 00:25:11,676
The crowd went crazy.
462
00:25:14,095 --> 00:25:15,095
They broke the doors.
463
00:25:17,474 --> 00:25:19,267
And a bunch of people
464
00:25:19,351 --> 00:25:22,354
just rushed down those steps.
465
00:25:22,437 --> 00:25:24,147
And pushed them
against those doors.
466
00:25:25,190 --> 00:25:27,859
I'm not quite sure what
door Misa went through.
467
00:25:27,984 --> 00:25:29,528
But she wasn't with Sonya.
468
00:25:30,654 --> 00:25:32,531
My brother and his friends
469
00:25:32,614 --> 00:25:35,867
are in the staircase
already, getting pushed.
470
00:25:38,537 --> 00:25:39,745
Sonya was behind
471
00:25:39,870 --> 00:25:42,040
one of the young girls
that was with them.
472
00:25:43,166 --> 00:25:45,210
And her face was in her back.
473
00:25:46,336 --> 00:25:48,672
Imagine being
packed like sardines.
474
00:25:50,048 --> 00:25:51,716
And if you're packed like this,
475
00:25:51,800 --> 00:25:52,801
there's nowhere to go.
476
00:25:55,387 --> 00:25:58,974
They had to
literally pull the door open,
477
00:25:59,057 --> 00:26:00,892
crush someone opening the door.
478
00:26:02,644 --> 00:26:05,230
And then start pulling
people out into the gym
479
00:26:05,981 --> 00:26:08,524
one by one from one door.
480
00:26:12,737 --> 00:26:14,572
You see just a wave of people
481
00:26:14,656 --> 00:26:16,074
falling on the floor.
482
00:26:17,408 --> 00:26:18,410
Fighting to breath.
483
00:26:45,103 --> 00:26:47,814
You'll see in
the footage Sean Combs
484
00:26:48,732 --> 00:26:50,649
shirt open and walking around.
485
00:26:51,568 --> 00:26:52,777
Just stressed out.
486
00:26:53,820 --> 00:26:55,822
I look over, he's over
there pumping chests
487
00:26:55,947 --> 00:26:57,616
and breathing into
people's mouths.
488
00:27:00,327 --> 00:27:02,829
And Sonya was one of the people
489
00:27:04,414 --> 00:27:05,831
well, he was
trying to resuscitate
490
00:27:11,338 --> 00:27:13,840
Dirk wasn't getting
enough oxygen to his brain.
491
00:27:14,841 --> 00:27:16,718
When they were doing CPR on him,
492
00:27:16,843 --> 00:27:18,470
his chest was going down.
493
00:27:19,137 --> 00:27:20,137
It hit the floor.
494
00:27:34,152 --> 00:27:35,570
And then my mother called.
495
00:27:35,695 --> 00:27:38,281
And then that was when
I found out he was dead.
496
00:27:39,032 --> 00:27:40,492
She said, "He's gone, Jason."
497
00:27:58,051 --> 00:28:01,596
My mom and my dad and myself
498
00:28:01,721 --> 00:28:05,392
went back to City College
to identify Sonya's body.
499
00:28:06,226 --> 00:28:08,561
They showed us Polaroids
500
00:28:08,645 --> 00:28:12,190
and someone tried to go
over the top of the crowd.
501
00:28:13,191 --> 00:28:14,984
And clearly in the Polaroid,
502
00:28:15,068 --> 00:28:16,360
you can see the boot mark
503
00:28:17,070 --> 00:28:18,071
in Sonya's head.
504
00:28:30,917 --> 00:28:34,254
I think Puffy bears
a lot of responsibility
505
00:28:34,337 --> 00:28:35,964
for what happened that day
506
00:28:36,089 --> 00:28:38,633
because the doors
remained closed,
507
00:28:38,758 --> 00:28:39,878
they could have been opened.
508
00:28:41,052 --> 00:28:41,970
Dwight
Heavy D. Myers,
509
00:28:42,095 --> 00:28:43,763
and Sean "Puff Daddy" Combs
510
00:28:43,847 --> 00:28:46,599
pointed the fingers at
everyone but themselves.
511
00:28:46,683 --> 00:28:49,476
Whatever must be done
must be done to ensure
512
00:28:49,601 --> 00:28:51,855
that this never, ever,
ever happens again.
513
00:28:52,939 --> 00:28:55,108
I know that he and Heavy D
514
00:28:55,233 --> 00:28:59,112
did not intend for that
day to end that way.
515
00:28:59,237 --> 00:29:03,616
Puffy clearly wanted to
throw the biggest best event,
516
00:29:03,742 --> 00:29:05,410
and he promoted
the hell out of it.
517
00:29:06,202 --> 00:29:08,204
But he didn't do enough
518
00:29:08,288 --> 00:29:11,458
to protect the crowds
of people that came out.
519
00:29:14,753 --> 00:29:15,962
There was a lawsuit
520
00:29:16,087 --> 00:29:18,840
for all the things that
happened at City College.
521
00:29:18,965 --> 00:29:20,133
This was a huge case.
522
00:29:20,925 --> 00:29:23,303
The litigation lasted years.
523
00:29:24,971 --> 00:29:27,474
When my mother
called me and told me
524
00:29:27,557 --> 00:29:31,144
that the lawyers were
talking about a settlement,
525
00:29:31,226 --> 00:29:33,562
it was like take this money
and she didn't shut up.
526
00:29:35,064 --> 00:29:36,899
Really, nothing mattered to me
527
00:29:36,983 --> 00:29:39,444
other than keeping
Sonya's memory alive.
528
00:29:40,612 --> 00:29:41,529
And Puff wasn't hearing me,
529
00:29:41,654 --> 00:29:43,239
and that created
a lot of tension
530
00:29:43,822 --> 00:29:44,824
between me and him.
531
00:29:44,908 --> 00:29:47,076
I said, "Was Sonya your friend?"
532
00:29:47,160 --> 00:29:48,870
He didn't want to
answer the question.
533
00:29:48,995 --> 00:29:50,789
She got the ticket
from you, man.
534
00:29:52,831 --> 00:29:56,127
These interactions started
to make me physically sick.
535
00:30:01,132 --> 00:30:05,011
Clearly he had no
interest on helping me
536
00:30:05,094 --> 00:30:06,513
keep Sonya's memory alive.
537
00:30:07,180 --> 00:30:08,348
Or the other eight.
538
00:30:14,979 --> 00:30:17,440
The city
college incident for Puffy
539
00:30:17,524 --> 00:30:18,524
was a turning point
540
00:30:18,649 --> 00:30:21,027
in how people began
to feel about him.
541
00:30:21,820 --> 00:30:23,112
He asked one time,
542
00:30:23,196 --> 00:30:25,240
"When is this ever
going to be behind me?"
543
00:30:25,365 --> 00:30:27,283
And I said, "The
more good you do,
544
00:30:27,367 --> 00:30:29,202
this will get further
and further down
545
00:30:29,285 --> 00:30:31,120
on the list of questions
that you're asked.
546
00:30:33,206 --> 00:30:35,708
Diddy was
able to put it behind him
547
00:30:35,792 --> 00:30:39,379
because he was
good at creating stars
548
00:30:39,462 --> 00:30:40,839
and making hits.
549
00:30:42,173 --> 00:30:44,216
He was succeeding.
He was thriving.
550
00:30:44,300 --> 00:30:45,301
He was winning.
551
00:30:46,177 --> 00:30:49,264
In time, he becomes too big
552
00:30:49,389 --> 00:30:51,850
to be working with Andre.
553
00:30:53,810 --> 00:30:55,562
And so Andre fired him.
554
00:30:56,980 --> 00:30:58,815
His gear was
placed in the hallway,
555
00:30:58,898 --> 00:31:00,298
and they said,
"Come get your gear."
556
00:31:01,401 --> 00:31:03,110
And I was like,
"Whoa! So I guess
557
00:31:03,235 --> 00:31:04,904
I won't be hearing
from him anymore."
558
00:31:06,197 --> 00:31:08,116
When you become
a millionaire at 19,
559
00:31:08,241 --> 00:31:09,908
you probably go crazy.
560
00:31:09,993 --> 00:31:11,619
Act a little obnoxious.
561
00:31:11,744 --> 00:31:13,745
It was such a
disappointment to me
562
00:31:13,830 --> 00:31:17,250
because I got fired by the
first person that believed in me.
563
00:31:17,333 --> 00:31:19,752
And then I remember
somebody saying
564
00:31:19,836 --> 00:31:22,004
Puff is having a meeting
565
00:31:22,088 --> 00:31:24,424
with Clive Davis
about starting a label.
566
00:31:25,091 --> 00:31:26,801
It was said in a way of like
567
00:31:26,926 --> 00:31:29,095
That is so ridiculous.
568
00:31:29,220 --> 00:31:31,306
He's like the white godfather
569
00:31:31,431 --> 00:31:34,017
of black music for
the last 50 years.
570
00:31:34,100 --> 00:31:37,103
He sees an opportunity to
bring Sean Combs' energy
571
00:31:38,605 --> 00:31:40,148
and gives him his
own signature label,
572
00:31:41,566 --> 00:31:46,279
It was incredibly significant
for a young black man,
573
00:31:46,404 --> 00:31:48,281
to have his own label,
574
00:31:49,072 --> 00:31:51,533
and Puffy was in his 20s.
575
00:31:52,452 --> 00:31:54,454
That was incredible.
576
00:31:56,205 --> 00:31:59,375
Right away, Bad Boy is
different than other labels,
577
00:31:59,459 --> 00:32:04,047
and this is coming from the
energy of the guy at the top,
578
00:32:04,129 --> 00:32:06,466
I remember going into Bad Boy
579
00:32:06,549 --> 00:32:09,218
and there was words
painted on the wall.
580
00:32:09,302 --> 00:32:12,221
Sleeping is for losers.
581
00:32:12,305 --> 00:32:13,639
Yo, yo, yo, yo bust your asses.
582
00:32:13,723 --> 00:32:15,058
I'll go back in the studio
583
00:32:15,141 --> 00:32:16,855
and you'll just pay for
me to go back in the studio
584
00:32:16,935 --> 00:32:18,645
and tell me exactly
what you want.
585
00:32:19,937 --> 00:32:22,523
I was his first publicist.
586
00:32:22,649 --> 00:32:25,777
One day, Mr. Davis
called me at my desk,
587
00:32:26,819 --> 00:32:28,196
he said, "Lajoyce,
588
00:32:28,321 --> 00:32:29,989
from this day forward,
589
00:32:30,072 --> 00:32:32,492
I want you to garner
press for Puffy."
590
00:32:32,617 --> 00:32:36,995
And I also understood
the assignment
591
00:32:37,120 --> 00:32:40,833
to protect the black boy genius.
592
00:32:40,959 --> 00:32:42,585
Puffy was such a visionary.
593
00:32:42,668 --> 00:32:45,629
Everything that he touched
would eventually turn to gold.
594
00:32:46,129 --> 00:32:47,507
And platinum.
595
00:32:47,632 --> 00:32:49,008
And it is gone. It's on dog.
596
00:32:49,091 --> 00:32:50,426
Every single day,
597
00:32:50,510 --> 00:32:53,012
and I mean with no exaggeration.
598
00:32:53,096 --> 00:32:55,848
Puffy would call me between
02:15 and 04:00 o'clock.
599
00:32:56,474 --> 00:32:58,017
"What's going on?
600
00:32:58,101 --> 00:32:59,519
What's happening
with the artist?
601
00:32:59,644 --> 00:33:01,937
Who's going to be appearing
on what television show?
602
00:33:02,021 --> 00:33:03,690
I have an idea."
603
00:33:03,815 --> 00:33:05,733
And he'd leave it
to you to execute.
604
00:33:05,858 --> 00:33:07,360
"By the way, in 48 hours."
605
00:33:09,320 --> 00:33:10,238
Bad Boy, you know
what I'm saying?
606
00:33:10,363 --> 00:33:12,281
Your brand is all big
607
00:33:12,365 --> 00:33:14,283
Yeah, we got Craig Mack.
608
00:33:14,367 --> 00:33:16,577
The year for Bad Boy's, 1994.
609
00:33:16,703 --> 00:33:20,248
Craig Mack, drops
"Flava in Ya Ear".
610
00:33:20,373 --> 00:33:22,792
"Flava in Ya Ear" was
something that I made up.
611
00:33:23,835 --> 00:33:25,920
Yeah, I sampled some crazy sound
612
00:33:26,045 --> 00:33:27,296
and listen at that.
613
00:33:36,723 --> 00:33:40,059
Then on the hook, I
threw that loud siren in
614
00:33:42,687 --> 00:33:45,231
It's special. I knew
it was special.
615
00:33:45,356 --> 00:33:47,066
Puff was like, "Yo,
I need some tracks
616
00:33:47,149 --> 00:33:49,735
for my new artist, Craig Mack."
617
00:33:49,819 --> 00:33:51,195
So I showed up with this tape.
618
00:33:53,572 --> 00:33:58,745
He played it and he said, "Yo, I will
cut you a check for that right now."
619
00:34:00,329 --> 00:34:01,449
You know what I said, right?
620
00:34:02,831 --> 00:34:03,831
Sold.
621
00:34:14,552 --> 00:34:17,597
And then Notorious
B.I.G puts Bad Boy on the map.
622
00:34:17,722 --> 00:34:20,600
What Biggie does
is it gives the label,
623
00:34:20,683 --> 00:34:23,519
and it gives Sean
Combs, street cred.
624
00:34:25,104 --> 00:34:27,482
So Combs' ideas with Biggie
625
00:34:27,607 --> 00:34:30,610
was how can we make something
626
00:34:30,693 --> 00:34:34,030
that's very rowdy
and of the streets
627
00:34:34,113 --> 00:34:37,283
but make it so that
everyone likes it.
628
00:34:37,366 --> 00:34:39,494
How can we do
that within one song?
629
00:34:39,619 --> 00:34:41,454
And then you go to "Juicy".
630
00:34:47,126 --> 00:34:49,045
Even though he's rhyming about
631
00:34:49,128 --> 00:34:51,380
standing on the
corner selling dope.
632
00:34:51,464 --> 00:34:53,132
We might be at a pool party.
633
00:34:53,257 --> 00:34:57,303
We're gonna make it look
good and glamorous and fun.
634
00:34:57,386 --> 00:34:59,639
Those mini juxtapositions
635
00:34:59,722 --> 00:35:01,724
in Biggies, repertoire
636
00:35:01,808 --> 00:35:04,894
to me are what made him work.
637
00:35:04,977 --> 00:35:10,149
Puff was definitely like,
"Let's elevate the culture."
638
00:35:10,233 --> 00:35:14,237
A lot of it, in retrospect,
was about elevating himself.
639
00:35:15,321 --> 00:35:17,323
He's in the videos.
640
00:35:17,949 --> 00:35:19,408
He's on the songs.
641
00:35:24,664 --> 00:35:27,375
In the concerts, on the stage.
642
00:35:27,500 --> 00:35:30,419
He's very much
part of the story.
643
00:35:31,003 --> 00:35:32,004
He understood
644
00:35:32,088 --> 00:35:35,007
that I represent the brand.
645
00:35:35,091 --> 00:35:39,345
So when you see me,
you see the Bad Boy brand.
646
00:35:39,470 --> 00:35:41,681
But the West Coast
was a legitimate threat
647
00:35:42,306 --> 00:35:44,392
to East Coast hip hop.
648
00:35:44,517 --> 00:35:47,353
The West Coast folks are
selling many more records.
649
00:35:48,604 --> 00:35:50,857
This moment is where we start
650
00:35:50,940 --> 00:35:53,234
to see this intercoastal battle.
651
00:35:53,359 --> 00:35:57,446
Puff realized that
now hip hop is war.
652
00:35:58,531 --> 00:35:59,740
We're fighting for number one,
653
00:35:59,866 --> 00:36:01,026
and we're playing real dirty.
654
00:36:02,160 --> 00:36:03,320
And a lot of people got hurt.
655
00:36:09,167 --> 00:36:12,170
Bad Boy was
as hot as fish grease.
656
00:36:13,087 --> 00:36:14,213
He couldn't be touched,
657
00:36:14,338 --> 00:36:16,674
but more money,
more problems, right?
658
00:36:16,799 --> 00:36:18,342
Everything was heightened.
659
00:36:18,467 --> 00:36:20,344
Backstabbing was heightened.
660
00:36:20,469 --> 00:36:22,555
Dishonesty to
distrust, unloyalty
661
00:36:22,680 --> 00:36:25,349
All of that just
started to unravel.
662
00:36:25,433 --> 00:36:29,520
Suge Knight he ran
Death Row Records on the West Coast.
663
00:36:29,604 --> 00:36:33,357
Two very, very different
versions of moguls.
664
00:36:33,441 --> 00:36:37,111
Suge Knight, who was
a legitimate, scary figure.
665
00:36:37,195 --> 00:36:38,699
Suge Knight goes back to jail.
666
00:36:38,779 --> 00:36:40,785
Knight had been
on probation for a 1992...
667
00:36:40,865 --> 00:36:42,370
with
assault and battery...
668
00:36:42,450 --> 00:36:45,203
And Sean Combs, who
felt a little bit more cuddly...
669
00:36:46,204 --> 00:36:48,122
to people, right.
670
00:36:48,206 --> 00:36:51,125
The East Coast
West Coast beef at that time
671
00:36:51,209 --> 00:36:53,211
took on epic proportions.
672
00:36:53,336 --> 00:36:57,131
And the two stars that we
think about in that moment,
673
00:36:57,215 --> 00:36:59,467
who represents these
two very different coasts.
674
00:36:59,550 --> 00:37:01,844
Are really, The Notorious B.I.G.
675
00:37:02,386 --> 00:37:03,888
and Tupac Shakur.
676
00:37:04,013 --> 00:37:06,224
Tupac was a megastar,
677
00:37:06,307 --> 00:37:08,142
rapper, icon.
678
00:37:09,685 --> 00:37:11,232
What a lot of
people don't realize
679
00:37:11,312 --> 00:37:15,858
is that Death Row was trying
to set up Death Row East.
680
00:37:18,653 --> 00:37:21,013
They really thought they
could come and take New York.
681
00:37:21,906 --> 00:37:23,449
And they tried.
682
00:37:23,574 --> 00:37:26,619
It's unsettling
to watch this Tupac video,
683
00:37:26,744 --> 00:37:29,455
knowing a short time
later what would happen.
684
00:37:29,580 --> 00:37:30,626
We're coming to the East Coast
685
00:37:30,706 --> 00:37:31,786
to overthrow the government
686
00:37:31,874 --> 00:37:34,001
y'all got right now,
which is Bad Boy.
687
00:37:34,085 --> 00:37:35,670
Believe in Death Row East.
688
00:37:35,753 --> 00:37:37,838
Believe in that, for real.
689
00:37:37,922 --> 00:37:40,091
That was a bold move.
690
00:37:40,216 --> 00:37:43,469
The feud was so bad at that time
691
00:37:43,594 --> 00:37:44,971
that you might be in trouble
692
00:37:45,096 --> 00:37:47,598
throwing up the W
on the East Coast.
693
00:37:50,851 --> 00:37:53,145
I could have been a casualty
694
00:37:53,271 --> 00:37:55,690
of the East Coast
West Coast beef.
695
00:37:57,275 --> 00:37:59,110
I came up in the music industry
696
00:37:59,193 --> 00:38:00,653
as a concert promoter.
697
00:38:00,778 --> 00:38:03,698
And one nigh I was
at a place called PJs,
698
00:38:03,781 --> 00:38:04,782
up in Harlem.
699
00:38:04,907 --> 00:38:08,452
Some cat comes in
promoting "Death Row East."
700
00:38:09,787 --> 00:38:12,123
He has these
bright white T-shirts
701
00:38:12,790 --> 00:38:14,625
and he's giving them away.
702
00:38:14,750 --> 00:38:16,961
And I was like, "Okay, I
like that. Let me get one."
703
00:38:17,044 --> 00:38:19,380
And I... I just... I threw it on.
704
00:38:20,298 --> 00:38:22,550
Later, we're going downtown.
705
00:38:22,633 --> 00:38:25,636
I'm with Lance Coffey,
who is my security.
706
00:38:26,429 --> 00:38:27,471
We get to the club.
707
00:38:27,596 --> 00:38:29,307
Me and my Death
Row East T-shirt.
708
00:38:30,308 --> 00:38:31,434
It was packed.
709
00:38:33,644 --> 00:38:36,939
An hour later, I
come out of the club.
710
00:38:38,399 --> 00:38:40,568
We go across the
street to my jeep.
711
00:38:41,986 --> 00:38:44,905
We get in, I'm in
the driver's seat.
712
00:38:44,989 --> 00:38:49,577
And Puffy pulls
up in a sports car.
713
00:38:49,660 --> 00:38:51,078
He's in the passenger seat.
714
00:38:53,497 --> 00:38:55,583
And then he said to
me, "What's up, bitch?"
715
00:38:56,959 --> 00:38:59,712
I said, "Puff, man, I don't want
nothing to do with you, man.
716
00:38:59,837 --> 00:39:00,883
Keep your drama to yourself."
717
00:39:00,963 --> 00:39:04,550
I really tried to
deescalate the situation.
718
00:39:04,675 --> 00:39:07,345
He said, "Nah, you're a bitch."
719
00:39:10,514 --> 00:39:14,935
He aligned his beef
with Suge Knight
720
00:39:15,019 --> 00:39:17,355
and Death Row in the West Coast
721
00:39:17,438 --> 00:39:18,898
with that T shirt.
722
00:39:19,023 --> 00:39:21,067
So it's like, "How dare you
723
00:39:21,192 --> 00:39:22,443
jump to the other side?
724
00:39:22,526 --> 00:39:25,446
How dare you promote Death Row?"
725
00:39:26,364 --> 00:39:28,949
And we proceed down the block.
726
00:39:29,033 --> 00:39:33,704
His car veers over
and cuts me off.
727
00:39:33,829 --> 00:39:36,540
And forces me into an island.
728
00:39:37,541 --> 00:39:40,503
Lance and I both
jumped out of the car.
729
00:39:41,212 --> 00:39:42,546
A shot blasted off.
730
00:39:43,297 --> 00:39:45,049
Lance yells, "Gun, gun!"
731
00:39:46,008 --> 00:39:48,135
And I don't know who shot it.
732
00:39:48,219 --> 00:39:52,390
I leap over the island
and now it's a car chase
733
00:39:52,515 --> 00:39:57,603
and um, I'm... I'm fighting
for my life at this point.
734
00:39:57,728 --> 00:40:00,564
All I know
is that I need to get away.
735
00:40:00,689 --> 00:40:02,566
And so I'm driving.
736
00:40:02,691 --> 00:40:04,819
I'm going down
a one way streets.
737
00:40:04,902 --> 00:40:06,654
I'm on the sidewalk
at one point.
738
00:40:06,737 --> 00:40:09,073
It's a high speed chase
through Manhattan.
739
00:40:17,581 --> 00:40:20,209
I just thank God I
escaped that situation.
740
00:40:22,753 --> 00:40:26,674
What we see is this
massive overreaction
741
00:40:26,757 --> 00:40:30,094
and tendency
towards brutal violence.
742
00:40:30,219 --> 00:40:33,139
If he could fly off
the handle that easily.
743
00:40:33,264 --> 00:40:36,100
Over such a small
perceived slight.
744
00:40:36,225 --> 00:40:38,310
What else was he capable of?
745
00:40:38,436 --> 00:40:39,687
You asked me earlier
746
00:40:39,770 --> 00:40:41,730
like, why I'm here?
747
00:40:42,940 --> 00:40:44,942
Like I almost wouldn't
be here, period.
748
00:40:46,861 --> 00:40:51,240
My whole future would be erased.
749
00:40:55,536 --> 00:40:57,204
Dude, you're a menace...
750
00:40:58,038 --> 00:40:59,540
to society.
751
00:41:00,708 --> 00:41:03,002
My story is just a piece
752
00:41:03,127 --> 00:41:06,881
of the bigger puzzle
of his mayhem.
753
00:41:09,550 --> 00:41:12,887
Sean Combs has been the figure
754
00:41:12,970 --> 00:41:15,389
more associated with death,
755
00:41:16,474 --> 00:41:18,642
tragedy and brokenness
756
00:41:18,767 --> 00:41:20,561
than any mogul.
757
00:41:20,644 --> 00:41:24,315
He ran on fear and
intimidation. It was abused.
758
00:41:24,398 --> 00:41:28,152
Combs wants what he
wants when he wants it.
759
00:41:28,277 --> 00:41:31,155
He was saying things like,
turn around, let me see that ass.
760
00:41:31,280 --> 00:41:33,574
All of a sudden, I just
seen him out of nowhere
761
00:41:33,657 --> 00:41:35,242
just punching.
762
00:41:35,326 --> 00:41:38,329
And God said to me, be
still you're about to get hit.
763
00:41:40,122 --> 00:41:42,666
I truly believe
monsters are not born...
764
00:41:43,250 --> 00:41:44,250
they're made.
56742
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