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These are the user uploaded subtitles that are being translated: 1 00:00:01,084 --> 00:00:04,587 Millions of people dream that they can live like we do. 2 00:00:05,255 --> 00:00:07,424 The least we can do is enjoy it. 3 00:00:07,799 --> 00:00:09,592 Otherwise, it's offensive. 4 00:00:10,760 --> 00:00:11,932 - I - don't know what I expected, 5 00:00:12,012 --> 00:00:13,141 but I'm starting to feel like 6 00:00:13,221 --> 00:00:14,781 something good's gonna come out of this. 7 00:00:15,390 --> 00:00:16,390 I'm a romantic. 8 00:00:16,933 --> 00:00:19,310 Romantics end up broke and brokenhearted. 9 00:00:21,938 --> 00:00:23,606 - Or worse. - What's worse? 10 00:00:38,538 --> 00:00:41,875 Back in 2010, it was Grammy weekend, 11 00:00:44,711 --> 00:00:46,296 Here we go. 12 00:00:46,379 --> 00:00:49,716 And we were doing a photo shoot with Cas during the day. 13 00:00:51,009 --> 00:00:52,886 Puff and Cassie were dating. 14 00:00:54,721 --> 00:00:56,097 There was a party. 15 00:00:56,222 --> 00:00:58,891 Diddy, I love you, Diddy! 16 00:00:59,016 --> 00:01:02,437 And she was staying at the Beverly Hills Hotel. 17 00:01:02,562 --> 00:01:05,565 The Beverly Hills Hotel is like a one bedroom suite. 18 00:01:08,735 --> 00:01:10,862 I fall asleep on the couch because I don't go out. 19 00:01:11,905 --> 00:01:14,574 And he storms in, "Where the is she?" 20 00:01:19,996 --> 00:01:22,082 I like, wake up all of a sudden 21 00:01:22,207 --> 00:01:25,585 like a... like what the? Who? Who let... 22 00:01:25,668 --> 00:01:26,836 "Who are you talking about?" 23 00:01:28,338 --> 00:01:30,256 And then they go into the room. 24 00:01:31,841 --> 00:01:33,593 Shuts the door. 25 00:01:33,718 --> 00:01:35,348 All I hear is, "Get the out of here. 26 00:01:35,428 --> 00:01:36,588 Get the out of here." 27 00:01:39,432 --> 00:01:41,851 He's like, on a rage. 28 00:01:42,519 --> 00:01:43,686 He's being Puff. 29 00:01:45,772 --> 00:01:47,232 And at this point 30 00:01:47,941 --> 00:01:50,485 I'm just thinking of her safety. 31 00:01:50,610 --> 00:01:53,363 And so I'm packing her stuff up. 32 00:01:54,405 --> 00:01:58,326 Once he leaves, I see the aftermath on Cassie. 33 00:01:58,451 --> 00:02:02,622 She shows knots on her head, bruised eye, busted lip. 34 00:02:02,705 --> 00:02:03,957 It was horrific. 35 00:02:04,082 --> 00:02:05,875 And so all I can think of was, 36 00:02:05,959 --> 00:02:07,377 "We need to get back to my house. 37 00:02:07,460 --> 00:02:09,060 You need to get the out of here." 38 00:02:11,131 --> 00:02:13,632 We can't call the police. We can't go to the hospital. 39 00:02:14,759 --> 00:02:15,927 We're scared of Puff. 40 00:02:17,554 --> 00:02:18,971 We're always scared of him. 41 00:02:20,723 --> 00:02:23,810 If we call the police what would happen? 42 00:02:23,935 --> 00:02:27,856 He's a very powerful person in the business, 43 00:02:27,981 --> 00:02:30,817 and he can do things that will to make you go away. 44 00:02:32,110 --> 00:02:34,988 And many people are afraid of him 'til this day. 45 00:02:35,071 --> 00:02:36,698 So what were we supposed to do? 46 00:02:36,823 --> 00:02:40,160 We just had to, like, fix whatever was happening at that moment. 47 00:02:40,243 --> 00:02:42,620 And that's kind of like how the business is. 48 00:02:44,789 --> 00:02:47,208 I called my friend who's a doctor, 49 00:02:47,333 --> 00:02:49,544 and I'm like, "You have to take care of Cas 50 00:02:49,669 --> 00:02:51,087 'cause this is not okay." 51 00:02:51,171 --> 00:02:52,672 You have to be a witness to this 52 00:02:52,797 --> 00:02:55,175 because we can't call anyone. 53 00:02:57,427 --> 00:03:00,346 But I felt like this has happened before 54 00:03:00,471 --> 00:03:04,058 because she was so nonchalant about it. 55 00:03:04,184 --> 00:03:07,353 Cassie and I never spoke about that incident after. 56 00:03:08,605 --> 00:03:10,607 It's like family business. 57 00:03:10,690 --> 00:03:12,150 We just don't talk about it. 58 00:03:15,195 --> 00:03:18,531 What I witnessed was in 2010s, 59 00:03:18,656 --> 00:03:23,578 and then in 2024, I watched the CNN video 60 00:03:23,703 --> 00:03:25,955 and I was completely triggered 61 00:03:26,706 --> 00:03:28,208 because I did not know 62 00:03:28,291 --> 00:03:30,793 that this was going on for all these years. 63 00:03:42,388 --> 00:03:44,477 Tonight, music mogul Sean Diddy Combs... 64 00:03:44,557 --> 00:03:45,892 Sean Diddy Combs... 65 00:03:45,975 --> 00:03:48,895 Sean Diddy Combs facing a slew of allegations, 66 00:03:48,978 --> 00:03:51,064 including rape and sex trafficking, 67 00:03:51,189 --> 00:03:53,608 in a stunning new civil lawsuit 68 00:03:53,733 --> 00:03:56,319 filed by his longtime partner, singer Cassie. 69 00:03:56,402 --> 00:03:58,821 Sean Diddy Combs is now the subject 70 00:03:58,905 --> 00:04:01,241 of a federal criminal investigation. 71 00:04:01,366 --> 00:04:04,577 FBI agents raided his homes in Los Angeles and Miami. 72 00:04:04,702 --> 00:04:05,832 Sean Diddy Combs, 73 00:04:05,912 --> 00:04:08,122 has been arrested after a grand jury 74 00:04:08,248 --> 00:04:10,250 indicted the music mogul. 75 00:04:10,375 --> 00:04:12,669 Cassie, coming forward was the tipping point. 76 00:04:13,920 --> 00:04:15,466 Several new accusers coming forward 77 00:04:15,546 --> 00:04:16,464 against Sean Diddy Combs. 78 00:04:16,589 --> 00:04:17,843 Very serious allegations, 79 00:04:17,923 --> 00:04:20,760 rape, physical abuse and sex trafficking. 80 00:04:20,885 --> 00:04:24,097 He was very good at standing in the limelight 81 00:04:24,180 --> 00:04:27,267 without us actually taking a look deeper 82 00:04:27,392 --> 00:04:30,270 and seeing who he is and what he is about. 83 00:04:30,353 --> 00:04:33,606 Thing about hip hop, it's not just the music, it's a lifestyle. 84 00:04:33,690 --> 00:04:34,944 Combs has built an empire. 85 00:04:35,024 --> 00:04:36,609 There's his Sean John's fashion line, 86 00:04:36,734 --> 00:04:40,697 his Ciroc vodka and the TV network he founded. 87 00:04:40,780 --> 00:04:43,157 He didn't change to adapt to the world. 88 00:04:43,283 --> 00:04:45,368 He changed the world to adapt to him. 89 00:04:46,744 --> 00:04:49,038 Here he is a shining example 90 00:04:49,121 --> 00:04:52,125 of what he likes to term black excellence. 91 00:04:53,751 --> 00:04:55,962 Meanwhile, there's all this violence 92 00:04:56,044 --> 00:04:58,798 and trauma happening in the background. 93 00:04:59,924 --> 00:05:02,135 I realized I wasn't the only one. 94 00:05:02,260 --> 00:05:05,972 I have a one of one story that no one else has. 95 00:05:06,054 --> 00:05:07,515 That reckoning, it's coming. 96 00:05:07,640 --> 00:05:09,475 Everybody is demanding to know. 97 00:05:09,558 --> 00:05:10,727 How far did this go? 98 00:05:11,477 --> 00:05:12,477 Time is up. 99 00:05:41,631 --> 00:05:43,592 Sean "Puffy" Combs' power 100 00:05:43,676 --> 00:05:47,221 has led to one of the most successful careers 101 00:05:47,347 --> 00:05:49,097 in the history of American pop. 102 00:05:50,975 --> 00:05:52,184 And it has led to some 103 00:05:52,309 --> 00:05:54,854 really, really, really awful other things. 104 00:05:59,359 --> 00:06:01,527 I've been knowing Combs for just about 105 00:06:01,611 --> 00:06:04,530 the entirety of my career 106 00:06:04,655 --> 00:06:07,366 as a journalist and as an editor. 107 00:06:07,491 --> 00:06:11,203 I was the first woman editor in chief of Vibe magazine. 108 00:06:12,330 --> 00:06:14,874 A large reason for me sharing my story 109 00:06:14,999 --> 00:06:16,292 with everyone today, 110 00:06:18,044 --> 00:06:20,004 It's because it's my duty. 111 00:06:21,506 --> 00:06:25,134 And I'm also sharing it because of my unique position 112 00:06:26,010 --> 00:06:27,970 in music history. 113 00:06:28,846 --> 00:06:30,515 This is where I'm supposed to be. 114 00:06:35,645 --> 00:06:37,020 It was very difficult 115 00:06:37,730 --> 00:06:40,900 to work in the music media, 116 00:06:40,982 --> 00:06:43,318 without having to deal with 117 00:06:43,403 --> 00:06:46,155 or work with or hang out with 118 00:06:46,239 --> 00:06:50,576 or negotiate with Sean "Puffy" Combs, was impossible. 119 00:06:57,082 --> 00:06:59,585 The first time I had a real conversation with him 120 00:06:59,669 --> 00:07:03,005 was a cover shoot for a vibe. 121 00:07:03,089 --> 00:07:06,259 And that would have been right around September 1997. 122 00:07:07,427 --> 00:07:09,637 It was to be the December-January 123 00:07:09,762 --> 00:07:12,472 double issue of Vibe magazine. 124 00:07:12,597 --> 00:07:14,015 Everybody was at the photo shoot, 125 00:07:14,100 --> 00:07:15,934 a bunch of people from Vibe, 126 00:07:16,018 --> 00:07:18,604 a bunch of people from the Bad Boy universe. 127 00:07:20,857 --> 00:07:23,150 The idea was to get Mr. Combs 128 00:07:23,275 --> 00:07:25,778 into some angel wings. 129 00:07:27,447 --> 00:07:28,905 After the shoot, 130 00:07:30,198 --> 00:07:32,618 Mr. Combs wanted to see the covers 131 00:07:32,743 --> 00:07:34,703 before they were published. 132 00:07:34,787 --> 00:07:37,331 It was policy for us not to show covers 133 00:07:37,457 --> 00:07:39,207 to anyone before they were published. 134 00:07:41,210 --> 00:07:43,629 He called me at my office. 135 00:07:46,966 --> 00:07:48,885 I told him again, 136 00:07:48,967 --> 00:07:52,638 We don't show the covers, we don't share the story. 137 00:07:54,140 --> 00:07:56,558 I told him that I wouldn't be making an exception. 138 00:07:57,977 --> 00:08:00,645 And he said that he would see me dead in the trunk 139 00:08:00,730 --> 00:08:02,732 if I did not show it to him. 140 00:08:08,779 --> 00:08:11,908 I said to him, "You need to take that back." 141 00:08:14,076 --> 00:08:15,415 And he said something to the effect 142 00:08:15,495 --> 00:08:17,496 because, you know, he wasn't taking shit back. 143 00:08:21,125 --> 00:08:24,169 So then I said, I'm calling my attorney. 144 00:08:24,294 --> 00:08:26,547 And my attorney called him to say that 145 00:08:26,672 --> 00:08:30,842 if he didn't immediately fax over an apology, 146 00:08:30,967 --> 00:08:33,513 My attorney was going to reach out to law enforcement. 147 00:08:33,638 --> 00:08:37,767 And I think it took about 90 minutes to two hours 148 00:08:37,850 --> 00:08:40,811 and I received that faxed apology. 149 00:08:46,526 --> 00:08:49,529 What I've only recently come to realize 150 00:08:49,612 --> 00:08:52,240 through members of the staff. 151 00:08:52,365 --> 00:08:56,869 At that time was that he had, actually, 152 00:08:56,994 --> 00:09:01,207 in the days before come up to the Vibe offices, 153 00:09:01,290 --> 00:09:04,377 with two tough guys looking for me. 154 00:09:05,545 --> 00:09:07,420 In order for my safety 155 00:09:07,547 --> 00:09:13,093 and in order for the magazine pages to remain intact, 156 00:09:13,218 --> 00:09:15,762 I was shuttled from office to office 157 00:09:15,887 --> 00:09:18,223 until the coast was clear. 158 00:09:20,893 --> 00:09:22,728 And waited outside. 159 00:09:22,812 --> 00:09:24,146 Standing on the corner, 160 00:09:24,730 --> 00:09:26,399 with the proofs, 161 00:09:26,524 --> 00:09:27,983 the pages of the magazine 162 00:09:28,067 --> 00:09:30,736 that were being prepared to go to print. 163 00:09:32,572 --> 00:09:34,906 And then my managing editor came down 164 00:09:35,031 --> 00:09:36,659 and got the pages from me 165 00:09:36,742 --> 00:09:38,911 and put me in a cab to Brooklyn. 166 00:09:42,039 --> 00:09:43,583 But the thing is, 167 00:09:43,665 --> 00:09:45,918 I'm sitting right here right now. 168 00:09:46,043 --> 00:09:49,422 I have no memory of any of that happening. 169 00:09:55,218 --> 00:09:56,762 When our research chief 170 00:09:58,930 --> 00:10:00,725 was telling me this story. 171 00:10:01,766 --> 00:10:03,102 I was just like... 172 00:10:05,271 --> 00:10:07,732 literally like... 173 00:10:10,443 --> 00:10:12,612 I like... I don't remember I was telling her. 174 00:10:13,613 --> 00:10:14,825 And she said, "Of course you don't. 175 00:10:14,905 --> 00:10:16,741 You blocked it out. You were terrified." 176 00:10:19,452 --> 00:10:20,953 Because I don't remember it right now. 177 00:10:31,297 --> 00:10:33,257 It's hard to look back. 178 00:10:34,216 --> 00:10:35,345 I continued to work with him. 179 00:10:35,425 --> 00:10:37,136 I continued to be cordial with him 180 00:10:37,970 --> 00:10:41,641 to be invited to parties and go. 181 00:10:41,766 --> 00:10:45,310 Sometimes it's very hard not to feel complicit. 182 00:10:47,146 --> 00:10:51,150 I wish that thing's were different. 183 00:10:52,651 --> 00:10:54,069 Is he an angel? Is he a devil? 184 00:10:55,112 --> 00:10:56,988 It's a question that I've had 185 00:10:57,073 --> 00:10:59,824 since we put him on the cover, in the wings. 186 00:10:59,949 --> 00:11:02,328 I didn't know, but we might know now. 187 00:11:08,668 --> 00:11:09,834 And you hate to see it. 188 00:11:13,964 --> 00:11:17,093 As a reporter, Danyel's story really resonated with me. 189 00:11:17,677 --> 00:11:19,929 What's really unusual 190 00:11:20,012 --> 00:11:23,265 is the extent that Diddy went to. 191 00:11:24,433 --> 00:11:27,435 He was determined to try to bully her, 192 00:11:27,520 --> 00:11:31,023 and this was relatively early in his career. 193 00:11:31,107 --> 00:11:33,025 And so it definitely appears 194 00:11:33,108 --> 00:11:36,362 that Diddy continued to get more brazen 195 00:11:36,444 --> 00:11:39,073 We now know behind the curtain 196 00:11:39,198 --> 00:11:40,741 there were demons. 197 00:11:40,866 --> 00:11:43,035 But you can't escape your demons that easily. 198 00:11:47,540 --> 00:11:49,580 When I think of Puffy, I think of New York. 199 00:11:50,251 --> 00:11:53,254 Puffy is the Horatio Alger, 200 00:11:53,337 --> 00:11:55,756 you know, up from nothing to something. 201 00:11:55,839 --> 00:11:57,257 The rags to riches story. 202 00:11:58,259 --> 00:11:59,677 Diddy was born in Harlem 203 00:11:59,760 --> 00:12:03,139 to his mother, Janice, and his father, Melvin. 204 00:12:03,264 --> 00:12:05,266 Pump's mother, Janice Combs Baby, 205 00:12:06,434 --> 00:12:09,687 could dance, could dress sharp as a attack. 206 00:12:09,770 --> 00:12:13,690 Fly, hustler, go get it, ambitious. 207 00:12:13,774 --> 00:12:17,569 I think of her as the queen of that energy. 208 00:12:21,031 --> 00:12:23,951 Unfortunately, his father, Melvin, passed. 209 00:12:24,076 --> 00:12:25,953 Sean didn't have any memories of Melvin. 210 00:12:26,036 --> 00:12:28,122 He might have had one or two. 211 00:12:28,247 --> 00:12:31,166 Melvin died when he was a toddler. 212 00:12:31,291 --> 00:12:33,669 Diddy has often spoke about the loss 213 00:12:33,794 --> 00:12:35,463 of a father figure in his life. 214 00:12:35,545 --> 00:12:38,966 Just this desire to know who Melvin was. 215 00:12:40,259 --> 00:12:42,720 When Combs talks about his father, 216 00:12:42,803 --> 00:12:45,389 you can tell in his voice in his face 217 00:12:45,473 --> 00:12:47,308 that he really mourns the loss 218 00:12:47,391 --> 00:12:50,310 of not having his father in his life. 219 00:12:50,394 --> 00:12:51,732 You know, I'm saying, I always wanted to hear, 220 00:12:51,812 --> 00:12:52,980 like the sound of his voice. 221 00:12:54,273 --> 00:12:56,858 From the beginning, I've always had, 222 00:12:56,983 --> 00:12:58,276 like, tragedy around me. 223 00:13:00,488 --> 00:13:02,072 Janice was a single mother 224 00:13:02,156 --> 00:13:04,074 and had to make it work. 225 00:13:04,158 --> 00:13:07,536 Janis said, "Okay, we're moving out to Mount Vernon." 226 00:13:07,661 --> 00:13:09,829 That suburban area that black people 227 00:13:09,954 --> 00:13:11,665 with some money, middle class, 228 00:13:11,790 --> 00:13:13,291 are able to move to. 229 00:13:15,294 --> 00:13:18,005 I met Sean when I was six years old. 230 00:13:18,130 --> 00:13:20,841 And we live 13 steps from each other. One staircase. 231 00:13:23,093 --> 00:13:24,261 I didn't have a sibling. 232 00:13:25,637 --> 00:13:26,847 So that's where we became. 233 00:13:28,516 --> 00:13:29,770 First impression of meeting him. 234 00:13:29,850 --> 00:13:31,560 This kid is different. 235 00:13:31,685 --> 00:13:33,853 He was a young boy dressed like an older man, 236 00:13:34,355 --> 00:13:35,606 tailor made, 237 00:13:35,689 --> 00:13:38,192 and I didn't know kids this small 238 00:13:39,108 --> 00:13:41,069 could really like beat his fly. 239 00:13:41,194 --> 00:13:43,238 So when he stepped outside, 240 00:13:43,363 --> 00:13:46,116 other kids looked at him like, "What's that? 241 00:13:47,952 --> 00:13:49,661 He got everything we don't have. 242 00:13:51,204 --> 00:13:52,456 And people don't like that. 243 00:13:53,624 --> 00:13:55,876 So now he's a product of bullying. 244 00:13:55,959 --> 00:13:58,712 He had a presence of somebody you could just roll over, 245 00:13:58,795 --> 00:14:00,506 and that's what people tried to do. 246 00:14:01,006 --> 00:14:02,716 Simple as that. 247 00:14:02,800 --> 00:14:05,052 At an early age it was instilled in him 248 00:14:05,177 --> 00:14:06,804 that he can't be seen as weak 249 00:14:06,887 --> 00:14:08,889 and the only way to respond to weakness 250 00:14:09,014 --> 00:14:11,600 or this idea that you're being perceived as weak 251 00:14:11,725 --> 00:14:13,644 is to respond with force. 252 00:14:13,727 --> 00:14:16,814 My mother was I guess raising me for the real world. 253 00:14:16,896 --> 00:14:18,732 She's always told me if somebody hit me, 254 00:14:18,815 --> 00:14:20,608 make sure I hit them back harder. 255 00:14:20,733 --> 00:14:22,319 Make sure they never hit me again 256 00:14:22,403 --> 00:14:25,072 and make sure I them up. 257 00:14:25,197 --> 00:14:28,284 Your mom's made sure. "Listen, don't come here talking about you got beat up. 258 00:14:28,409 --> 00:14:31,120 Don't come here talking about somebody who took something from you. 259 00:14:31,245 --> 00:14:32,333 I don't want to hear none of that. 260 00:14:32,413 --> 00:14:33,831 Go get it back. 261 00:14:33,914 --> 00:14:36,040 You can't come in my house until it's right." 262 00:14:36,709 --> 00:14:37,754 So he had to make a choice. 263 00:14:37,834 --> 00:14:38,836 He had to man up. 264 00:14:38,919 --> 00:14:40,174 So I'm gonna make more than you. 265 00:14:40,254 --> 00:14:41,088 I'm gonna do more than you. 266 00:14:41,213 --> 00:14:42,509 I'm gonna be more successful than you. 267 00:14:42,589 --> 00:14:43,757 So I could call the shots. 268 00:14:45,050 --> 00:14:46,260 He was groomed for success. 269 00:14:48,262 --> 00:14:51,598 I was really inspired by him growing up. 270 00:14:51,723 --> 00:14:54,143 You see this guy? He comes from Harlem. 271 00:14:54,268 --> 00:14:56,603 He puts hip hop on the global map. 272 00:14:56,728 --> 00:15:00,024 Then he grows into a business mogul. 273 00:15:00,107 --> 00:15:04,153 And so before all of these issues came to light, 274 00:15:04,278 --> 00:15:05,194 there's not a negative thing 275 00:15:05,279 --> 00:15:07,113 that I would have said about Diddy. 276 00:15:07,238 --> 00:15:10,784 This version of Sean Combs that we're seeing today, 277 00:15:10,867 --> 00:15:13,954 is a complete departure from this image 278 00:15:14,079 --> 00:15:16,457 that he curated and built himself up. 279 00:15:18,416 --> 00:15:22,504 I first began covering Sean "Puffy" Combs 280 00:15:22,630 --> 00:15:27,425 right after Cassie filed her lawsuit back in 2023. 281 00:15:28,636 --> 00:15:31,512 The biggest question for me was, 282 00:15:31,639 --> 00:15:32,973 "Has this happened before?" 283 00:15:35,141 --> 00:15:39,146 And as we began investigating and speaking with more people, 284 00:15:39,228 --> 00:15:43,901 we uncovered a history of abusive behavior. 285 00:15:43,983 --> 00:15:46,153 That dates back to Diddy's days 286 00:15:46,236 --> 00:15:47,404 at Howard University. 287 00:15:49,615 --> 00:15:52,742 There just seems so much more to the story. 288 00:15:53,661 --> 00:15:56,038 Take one mark. 289 00:15:56,163 --> 00:15:58,665 I was a student at Howard University in the late 80s, 290 00:15:58,749 --> 00:16:01,418 and I am here today to share what I know. 291 00:16:04,588 --> 00:16:07,841 Sean "Puffy" Combs was well known on campus. 292 00:16:07,967 --> 00:16:10,177 He would ride on the back of cars, 293 00:16:10,260 --> 00:16:12,179 throwing out fliers for parties. 294 00:16:12,304 --> 00:16:14,264 If he wanted to go to the hottest party, 295 00:16:14,348 --> 00:16:17,851 then you saw and heard Sean "Puffy" Combs. 296 00:16:19,853 --> 00:16:22,231 I am absolutely nervous 297 00:16:22,356 --> 00:16:25,150 about sharing what I've seen him do 298 00:16:26,193 --> 00:16:27,819 to another human being. 299 00:16:30,030 --> 00:16:33,117 He's powerful, and he's scary. 300 00:16:38,163 --> 00:16:42,709 This event honestly is so vivid to me. 301 00:16:42,834 --> 00:16:49,007 The night began with me in my dorm room. 302 00:16:50,718 --> 00:16:53,887 We heard someone yelling and screaming, 303 00:16:54,972 --> 00:16:58,976 So we pushed up the window just enough 304 00:16:59,059 --> 00:17:01,978 to get a little idea of what was going on. 305 00:17:03,146 --> 00:17:05,566 We saw that it was Sean "Puffy" Combs, 306 00:17:06,233 --> 00:17:07,233 a fellow student, 307 00:17:08,360 --> 00:17:10,069 and he was screaming. 308 00:17:10,194 --> 00:17:11,280 Get your ass downstairs. 309 00:17:11,405 --> 00:17:13,781 Come downstairs, right now! 310 00:17:13,906 --> 00:17:17,911 And he had taken his belt off and he was whipping the wall. 311 00:17:19,496 --> 00:17:20,831 Mad, angry. 312 00:17:22,165 --> 00:17:25,836 They were connected somehow, romantically, 313 00:17:25,919 --> 00:17:29,089 and when she came downstairs, timidly and scared 314 00:17:29,214 --> 00:17:32,092 and really not knowing what to do, 315 00:17:32,217 --> 00:17:33,761 he started beating on her, 316 00:17:33,844 --> 00:17:35,220 whipping her with that belt, 317 00:17:35,763 --> 00:17:37,639 and she's taking it. 318 00:17:37,764 --> 00:17:41,601 Now we're involved because now he's abusing her. 319 00:17:41,726 --> 00:17:43,437 So we're yelling. "Get off of her! 320 00:17:43,562 --> 00:17:44,855 Stop hitting on her! 321 00:17:44,937 --> 00:17:46,065 Leave her alone!" 322 00:17:46,732 --> 00:17:47,774 And he's yelling back. 323 00:17:47,858 --> 00:17:49,943 "Mind your business! Mind your business." 324 00:17:50,027 --> 00:17:51,820 But we're yelling back! 325 00:17:51,945 --> 00:17:54,447 "Get off of her! Leave her the alone!" 326 00:17:56,450 --> 00:18:01,455 He pushes her back into the doorway of the dorm. 327 00:18:01,580 --> 00:18:03,624 We don't know what's going on in that space. 328 00:18:04,124 --> 00:18:05,209 We can't see. 329 00:18:07,127 --> 00:18:10,839 Whatever he's doing, takes a few minutes before he actually 330 00:18:10,964 --> 00:18:12,049 stops whatever he's doing, 331 00:18:12,132 --> 00:18:15,260 and then he leaves alone. 332 00:18:17,971 --> 00:18:20,264 And she follows out a little bit behind that. 333 00:18:24,728 --> 00:18:26,814 Our 18-year-old selves yelled for her, 334 00:18:29,483 --> 00:18:30,818 Maybe could have stopped it. 335 00:18:32,152 --> 00:18:33,574 Maybe we should have called the police 336 00:18:33,654 --> 00:18:35,155 called our dorm mother. 337 00:18:36,447 --> 00:18:37,825 Got somebody else involved. 338 00:18:37,908 --> 00:18:39,326 The front desk was downstairs. 339 00:18:39,451 --> 00:18:40,494 They didn't do anything. 340 00:18:41,495 --> 00:18:44,498 Nobody really actually came to her rescue 341 00:18:44,581 --> 00:18:46,333 like we probably should have. 342 00:18:48,836 --> 00:18:51,922 It's very important to tell that young woman's story 343 00:18:52,840 --> 00:18:56,301 because he was never held accountable. 344 00:18:57,970 --> 00:19:01,014 Instead of becoming tarnished in any way, 345 00:19:01,139 --> 00:19:04,351 his time at Howard becomes a key part of his mythology. 346 00:19:04,476 --> 00:19:06,186 Howard didn't just change my life. 347 00:19:06,311 --> 00:19:08,730 It entered my soul and entered my heart 348 00:19:08,856 --> 00:19:11,524 and entered my being my spirit. 349 00:19:11,608 --> 00:19:16,029 When he got an honorary doctorate, no less. 350 00:19:16,113 --> 00:19:18,240 I was a little bit hot about that. 351 00:19:18,365 --> 00:19:21,785 How would you honor someone like that? 352 00:19:21,869 --> 00:19:23,537 And even though I only completed 353 00:19:23,620 --> 00:19:25,414 two years here at Howard, 354 00:19:25,539 --> 00:19:27,875 It was the greatest two years of my life. 355 00:19:29,710 --> 00:19:32,129 Howard is where Combs saw firsthand 356 00:19:32,212 --> 00:19:34,590 how much sway he had with people. 357 00:19:34,715 --> 00:19:37,134 So despite what people saw on campus, 358 00:19:37,216 --> 00:19:40,303 he's still able to succeed. 359 00:19:44,141 --> 00:19:45,100 Like it or not, 360 00:19:45,184 --> 00:19:46,476 rap is here to stay. 361 00:19:48,645 --> 00:19:49,605 In the late 80s, 362 00:19:49,687 --> 00:19:51,773 when hip hop was growing, 363 00:19:55,944 --> 00:19:57,696 That's the exact same time 364 00:19:58,363 --> 00:20:00,072 that Sean "Puffy" Combs 365 00:20:00,199 --> 00:20:02,868 was figuring out who he was going to be. 366 00:20:05,662 --> 00:20:06,455 I was working with some artists 367 00:20:06,538 --> 00:20:08,916 at a company called Uptown Records. 368 00:20:09,041 --> 00:20:11,710 I heard that there was a young guy 369 00:20:11,793 --> 00:20:15,464 helping some of the artists to define themselves. 370 00:20:16,632 --> 00:20:19,134 His name was Sean "Puffy" Combs. 371 00:20:19,218 --> 00:20:24,097 Uptown Records was one of the early black labels. 372 00:20:24,223 --> 00:20:26,391 And Andre Harrell was at the helm. 373 00:20:26,516 --> 00:20:29,144 I can understand why Puffy wanted to work with them 374 00:20:29,228 --> 00:20:31,396 because they were the it back then. 375 00:20:32,356 --> 00:20:33,899 And Puffy dropped out of school 376 00:20:33,982 --> 00:20:36,735 to follow his dream. 377 00:20:36,860 --> 00:20:39,571 When he did his internship at Uptown, 378 00:20:39,655 --> 00:20:42,950 he clearly had a ton of ideas. 379 00:20:43,075 --> 00:20:46,578 And so they gave him an A and R job. 380 00:20:47,579 --> 00:20:49,956 Mary J. Blige, who had been at uptown 381 00:20:50,081 --> 00:20:52,000 and had not been catching on. 382 00:20:52,084 --> 00:20:53,564 They did not know what to do with her. 383 00:20:54,168 --> 00:20:55,295 Here comes Puff, 384 00:20:55,420 --> 00:20:58,757 and he's putting all these pieces in place around her. 385 00:20:58,840 --> 00:21:02,928 Also shaping the image he gives Mary J. Blige 386 00:21:03,053 --> 00:21:05,764 hip hop beats to sing under "Real Love." 387 00:21:06,348 --> 00:21:09,101 Was this massive hit? 388 00:21:16,233 --> 00:21:18,860 And they called her the queen of hip hop soul. 389 00:21:18,944 --> 00:21:22,906 But as much as we loved Mary, it was clear right away. 390 00:21:23,782 --> 00:21:25,283 Puff is at the forefront 391 00:21:25,408 --> 00:21:27,995 of sonically making that happen. 392 00:21:28,120 --> 00:21:30,497 Puff Daddy, A and R Director from Uptown. 393 00:21:30,622 --> 00:21:31,835 - Let's go! What's up? - My brother. Let 'em know... 394 00:21:31,915 --> 00:21:34,668 Let 'em know how... how easy or how difficult 395 00:21:34,793 --> 00:21:37,045 or how flat or how complicated 396 00:21:37,129 --> 00:21:38,797 it was to put this jam together? 397 00:21:38,879 --> 00:21:42,119 Really, it was no problem because all my black brothers and sisters came together. 398 00:21:43,302 --> 00:21:45,678 You start to see the rise of Puff 399 00:21:45,803 --> 00:21:48,014 in the sort of hip hop world, 400 00:21:48,139 --> 00:21:50,809 and he's also doing party promotion. 401 00:21:50,892 --> 00:21:52,226 Sean says, "Shoot. 402 00:21:52,311 --> 00:21:54,312 I'm gonna have a celebrity basketball game 403 00:21:54,396 --> 00:21:56,481 with all the famous people playing 404 00:21:56,606 --> 00:21:59,359 I'm gonna go convince Heavy D to be my partner in it, 405 00:21:59,484 --> 00:22:01,653 and we're gonna do it at City College." 406 00:22:07,158 --> 00:22:08,910 My brother was at City College. 407 00:22:10,579 --> 00:22:13,665 And so the reason I came to tell my story today 408 00:22:13,790 --> 00:22:15,167 is because the incident 409 00:22:15,250 --> 00:22:17,252 was simply tucked under the rug. 410 00:22:19,671 --> 00:22:22,257 I've been trying to make sense 411 00:22:22,341 --> 00:22:24,676 of such a tragic event 412 00:22:25,344 --> 00:22:26,511 for years. 413 00:22:28,096 --> 00:22:30,514 All right, 98.7 Kiss FM. 414 00:22:30,599 --> 00:22:32,271 Did you know, that the big basketball game tomorrow, 415 00:22:32,351 --> 00:22:33,939 - Are you going to be there? - Yeah. 416 00:22:34,019 --> 00:22:36,525 It's gonna be crowded, it's gonna be packed. 417 00:22:36,605 --> 00:22:38,398 A lot of people coming 418 00:22:38,523 --> 00:22:40,484 to play in a celebrity basketball game. 419 00:22:41,026 --> 00:22:44,071 Jodeci, Boyz II Men, 420 00:22:44,196 --> 00:22:46,531 Brand New Being, LL Cool J. 421 00:22:47,532 --> 00:22:49,951 Everyone you knew in all boroughs 422 00:22:50,035 --> 00:22:52,537 were talking about City College that night. 423 00:22:54,039 --> 00:22:55,665 I was 17 years old. 424 00:22:56,792 --> 00:23:00,212 My brother Dirk really wanted to go 425 00:23:02,047 --> 00:23:05,550 I remember Dirk showing me the ticket. 426 00:23:05,634 --> 00:23:08,220 Dirk was someone to look up to. 427 00:23:09,178 --> 00:23:10,305 Out of our neighborhood 428 00:23:10,389 --> 00:23:11,639 there was only a few of us 429 00:23:11,723 --> 00:23:14,309 that actually went away to college. 430 00:23:15,894 --> 00:23:19,314 Combs was dating Misa Hylton at the time. 431 00:23:19,398 --> 00:23:23,026 My sister Sonya and Misa were close friends, 432 00:23:24,235 --> 00:23:25,737 I was the big brother 433 00:23:25,862 --> 00:23:27,906 because we were so close in age. 434 00:23:27,989 --> 00:23:30,617 We had a real close bond. 435 00:23:30,742 --> 00:23:34,079 She was going to become a pediatric nurse. 436 00:23:35,038 --> 00:23:37,456 At the time, I had two young daughters 437 00:23:37,581 --> 00:23:41,420 and she was totally hands on with her nieces. 438 00:23:41,545 --> 00:23:43,588 She loved them deeply. 439 00:23:43,713 --> 00:23:47,426 The day of the event, she said she wasn't going, 440 00:23:47,509 --> 00:23:52,472 but Misa reached out to Sonya and told her 441 00:23:52,597 --> 00:23:54,057 that Puffy had a ticket for her. 442 00:23:55,434 --> 00:23:57,601 And she decided to go. 443 00:24:01,356 --> 00:24:02,774 Day at City College comes 444 00:24:03,442 --> 00:24:05,819 I'm a part of Sean's staff. 445 00:24:05,944 --> 00:24:08,864 One thing Sean knew how to do was promote, 446 00:24:08,947 --> 00:24:11,950 and the buildup to City College was so phenomenal 447 00:24:12,075 --> 00:24:13,869 was almost like gods coming to town. 448 00:24:13,952 --> 00:24:15,454 The gym filled up, 449 00:24:16,455 --> 00:24:18,123 in like a blink of an eye. 450 00:24:28,091 --> 00:24:30,385 They were still selling tickets at the door. 451 00:24:30,469 --> 00:24:33,972 But there's still a huge crowd outside of people with tickets. 452 00:24:36,475 --> 00:24:39,478 The bouncers or whoever said, 453 00:24:39,561 --> 00:24:42,564 "It's over. No one else is getting in." 454 00:24:42,647 --> 00:24:46,818 And that's when the door to the gym was closed. 455 00:24:49,112 --> 00:24:52,491 So now the crowd that saw that the doors were closing, 456 00:24:52,574 --> 00:24:54,283 many had tickets in hand. 457 00:24:55,494 --> 00:24:57,370 They decided to push 458 00:24:59,456 --> 00:25:01,583 And it caused a stampede 459 00:25:01,666 --> 00:25:05,003 going down the stairs with no way 460 00:25:05,086 --> 00:25:08,006 to enter the gymnasium with the four doors closed. 461 00:25:08,673 --> 00:25:11,676 The crowd went crazy. 462 00:25:14,095 --> 00:25:15,095 They broke the doors. 463 00:25:17,474 --> 00:25:19,267 And a bunch of people 464 00:25:19,351 --> 00:25:22,354 just rushed down those steps. 465 00:25:22,437 --> 00:25:24,147 And pushed them against those doors. 466 00:25:25,190 --> 00:25:27,859 I'm not quite sure what door Misa went through. 467 00:25:27,984 --> 00:25:29,528 But she wasn't with Sonya. 468 00:25:30,654 --> 00:25:32,531 My brother and his friends 469 00:25:32,614 --> 00:25:35,867 are in the staircase already, getting pushed. 470 00:25:38,537 --> 00:25:39,745 Sonya was behind 471 00:25:39,870 --> 00:25:42,040 one of the young girls that was with them. 472 00:25:43,166 --> 00:25:45,210 And her face was in her back. 473 00:25:46,336 --> 00:25:48,672 Imagine being packed like sardines. 474 00:25:50,048 --> 00:25:51,716 And if you're packed like this, 475 00:25:51,800 --> 00:25:52,801 there's nowhere to go. 476 00:25:55,387 --> 00:25:58,974 They had to literally pull the door open, 477 00:25:59,057 --> 00:26:00,892 crush someone opening the door. 478 00:26:02,644 --> 00:26:05,230 And then start pulling people out into the gym 479 00:26:05,981 --> 00:26:08,524 one by one from one door. 480 00:26:12,737 --> 00:26:14,572 You see just a wave of people 481 00:26:14,656 --> 00:26:16,074 falling on the floor. 482 00:26:17,408 --> 00:26:18,410 Fighting to breath. 483 00:26:45,103 --> 00:26:47,814 You'll see in the footage Sean Combs 484 00:26:48,732 --> 00:26:50,649 shirt open and walking around. 485 00:26:51,568 --> 00:26:52,777 Just stressed out. 486 00:26:53,820 --> 00:26:55,822 I look over, he's over there pumping chests 487 00:26:55,947 --> 00:26:57,616 and breathing into people's mouths. 488 00:27:00,327 --> 00:27:02,829 And Sonya was one of the people 489 00:27:04,414 --> 00:27:05,831 well, he was trying to resuscitate 490 00:27:11,338 --> 00:27:13,840 Dirk wasn't getting enough oxygen to his brain. 491 00:27:14,841 --> 00:27:16,718 When they were doing CPR on him, 492 00:27:16,843 --> 00:27:18,470 his chest was going down. 493 00:27:19,137 --> 00:27:20,137 It hit the floor. 494 00:27:34,152 --> 00:27:35,570 And then my mother called. 495 00:27:35,695 --> 00:27:38,281 And then that was when I found out he was dead. 496 00:27:39,032 --> 00:27:40,492 She said, "He's gone, Jason." 497 00:27:58,051 --> 00:28:01,596 My mom and my dad and myself 498 00:28:01,721 --> 00:28:05,392 went back to City College to identify Sonya's body. 499 00:28:06,226 --> 00:28:08,561 They showed us Polaroids 500 00:28:08,645 --> 00:28:12,190 and someone tried to go over the top of the crowd. 501 00:28:13,191 --> 00:28:14,984 And clearly in the Polaroid, 502 00:28:15,068 --> 00:28:16,360 you can see the boot mark 503 00:28:17,070 --> 00:28:18,071 in Sonya's head. 504 00:28:30,917 --> 00:28:34,254 I think Puffy bears a lot of responsibility 505 00:28:34,337 --> 00:28:35,964 for what happened that day 506 00:28:36,089 --> 00:28:38,633 because the doors remained closed, 507 00:28:38,758 --> 00:28:39,878 they could have been opened. 508 00:28:41,052 --> 00:28:41,970 Dwight Heavy D. Myers, 509 00:28:42,095 --> 00:28:43,763 and Sean "Puff Daddy" Combs 510 00:28:43,847 --> 00:28:46,599 pointed the fingers at everyone but themselves. 511 00:28:46,683 --> 00:28:49,476 Whatever must be done must be done to ensure 512 00:28:49,601 --> 00:28:51,855 that this never, ever, ever happens again. 513 00:28:52,939 --> 00:28:55,108 I know that he and Heavy D 514 00:28:55,233 --> 00:28:59,112 did not intend for that day to end that way. 515 00:28:59,237 --> 00:29:03,616 Puffy clearly wanted to throw the biggest best event, 516 00:29:03,742 --> 00:29:05,410 and he promoted the hell out of it. 517 00:29:06,202 --> 00:29:08,204 But he didn't do enough 518 00:29:08,288 --> 00:29:11,458 to protect the crowds of people that came out. 519 00:29:14,753 --> 00:29:15,962 There was a lawsuit 520 00:29:16,087 --> 00:29:18,840 for all the things that happened at City College. 521 00:29:18,965 --> 00:29:20,133 This was a huge case. 522 00:29:20,925 --> 00:29:23,303 The litigation lasted years. 523 00:29:24,971 --> 00:29:27,474 When my mother called me and told me 524 00:29:27,557 --> 00:29:31,144 that the lawyers were talking about a settlement, 525 00:29:31,226 --> 00:29:33,562 it was like take this money and she didn't shut up. 526 00:29:35,064 --> 00:29:36,899 Really, nothing mattered to me 527 00:29:36,983 --> 00:29:39,444 other than keeping Sonya's memory alive. 528 00:29:40,612 --> 00:29:41,529 And Puff wasn't hearing me, 529 00:29:41,654 --> 00:29:43,239 and that created a lot of tension 530 00:29:43,822 --> 00:29:44,824 between me and him. 531 00:29:44,908 --> 00:29:47,076 I said, "Was Sonya your friend?" 532 00:29:47,160 --> 00:29:48,870 He didn't want to answer the question. 533 00:29:48,995 --> 00:29:50,789 She got the ticket from you, man. 534 00:29:52,831 --> 00:29:56,127 These interactions started to make me physically sick. 535 00:30:01,132 --> 00:30:05,011 Clearly he had no interest on helping me 536 00:30:05,094 --> 00:30:06,513 keep Sonya's memory alive. 537 00:30:07,180 --> 00:30:08,348 Or the other eight. 538 00:30:14,979 --> 00:30:17,440 The city college incident for Puffy 539 00:30:17,524 --> 00:30:18,524 was a turning point 540 00:30:18,649 --> 00:30:21,027 in how people began to feel about him. 541 00:30:21,820 --> 00:30:23,112 He asked one time, 542 00:30:23,196 --> 00:30:25,240 "When is this ever going to be behind me?" 543 00:30:25,365 --> 00:30:27,283 And I said, "The more good you do, 544 00:30:27,367 --> 00:30:29,202 this will get further and further down 545 00:30:29,285 --> 00:30:31,120 on the list of questions that you're asked. 546 00:30:33,206 --> 00:30:35,708 Diddy was able to put it behind him 547 00:30:35,792 --> 00:30:39,379 because he was good at creating stars 548 00:30:39,462 --> 00:30:40,839 and making hits. 549 00:30:42,173 --> 00:30:44,216 He was succeeding. He was thriving. 550 00:30:44,300 --> 00:30:45,301 He was winning. 551 00:30:46,177 --> 00:30:49,264 In time, he becomes too big 552 00:30:49,389 --> 00:30:51,850 to be working with Andre. 553 00:30:53,810 --> 00:30:55,562 And so Andre fired him. 554 00:30:56,980 --> 00:30:58,815 His gear was placed in the hallway, 555 00:30:58,898 --> 00:31:00,298 and they said, "Come get your gear." 556 00:31:01,401 --> 00:31:03,110 And I was like, "Whoa! So I guess 557 00:31:03,235 --> 00:31:04,904 I won't be hearing from him anymore." 558 00:31:06,197 --> 00:31:08,116 When you become a millionaire at 19, 559 00:31:08,241 --> 00:31:09,908 you probably go crazy. 560 00:31:09,993 --> 00:31:11,619 Act a little obnoxious. 561 00:31:11,744 --> 00:31:13,745 It was such a disappointment to me 562 00:31:13,830 --> 00:31:17,250 because I got fired by the first person that believed in me. 563 00:31:17,333 --> 00:31:19,752 And then I remember somebody saying 564 00:31:19,836 --> 00:31:22,004 Puff is having a meeting 565 00:31:22,088 --> 00:31:24,424 with Clive Davis about starting a label. 566 00:31:25,091 --> 00:31:26,801 It was said in a way of like 567 00:31:26,926 --> 00:31:29,095 That is so ridiculous. 568 00:31:29,220 --> 00:31:31,306 He's like the white godfather 569 00:31:31,431 --> 00:31:34,017 of black music for the last 50 years. 570 00:31:34,100 --> 00:31:37,103 He sees an opportunity to bring Sean Combs' energy 571 00:31:38,605 --> 00:31:40,148 and gives him his own signature label, 572 00:31:41,566 --> 00:31:46,279 It was incredibly significant for a young black man, 573 00:31:46,404 --> 00:31:48,281 to have his own label, 574 00:31:49,072 --> 00:31:51,533 and Puffy was in his 20s. 575 00:31:52,452 --> 00:31:54,454 That was incredible. 576 00:31:56,205 --> 00:31:59,375 Right away, Bad Boy is different than other labels, 577 00:31:59,459 --> 00:32:04,047 and this is coming from the energy of the guy at the top, 578 00:32:04,129 --> 00:32:06,466 I remember going into Bad Boy 579 00:32:06,549 --> 00:32:09,218 and there was words painted on the wall. 580 00:32:09,302 --> 00:32:12,221 Sleeping is for losers. 581 00:32:12,305 --> 00:32:13,639 Yo, yo, yo, yo bust your asses. 582 00:32:13,723 --> 00:32:15,058 I'll go back in the studio 583 00:32:15,141 --> 00:32:16,855 and you'll just pay for me to go back in the studio 584 00:32:16,935 --> 00:32:18,645 and tell me exactly what you want. 585 00:32:19,937 --> 00:32:22,523 I was his first publicist. 586 00:32:22,649 --> 00:32:25,777 One day, Mr. Davis called me at my desk, 587 00:32:26,819 --> 00:32:28,196 he said, "Lajoyce, 588 00:32:28,321 --> 00:32:29,989 from this day forward, 589 00:32:30,072 --> 00:32:32,492 I want you to garner press for Puffy." 590 00:32:32,617 --> 00:32:36,995 And I also understood the assignment 591 00:32:37,120 --> 00:32:40,833 to protect the black boy genius. 592 00:32:40,959 --> 00:32:42,585 Puffy was such a visionary. 593 00:32:42,668 --> 00:32:45,629 Everything that he touched would eventually turn to gold. 594 00:32:46,129 --> 00:32:47,507 And platinum. 595 00:32:47,632 --> 00:32:49,008 And it is gone. It's on dog. 596 00:32:49,091 --> 00:32:50,426 Every single day, 597 00:32:50,510 --> 00:32:53,012 and I mean with no exaggeration. 598 00:32:53,096 --> 00:32:55,848 Puffy would call me between 02:15 and 04:00 o'clock. 599 00:32:56,474 --> 00:32:58,017 "What's going on? 600 00:32:58,101 --> 00:32:59,519 What's happening with the artist? 601 00:32:59,644 --> 00:33:01,937 Who's going to be appearing on what television show? 602 00:33:02,021 --> 00:33:03,690 I have an idea." 603 00:33:03,815 --> 00:33:05,733 And he'd leave it to you to execute. 604 00:33:05,858 --> 00:33:07,360 "By the way, in 48 hours." 605 00:33:09,320 --> 00:33:10,238 Bad Boy, you know what I'm saying? 606 00:33:10,363 --> 00:33:12,281 Your brand is all big 607 00:33:12,365 --> 00:33:14,283 Yeah, we got Craig Mack. 608 00:33:14,367 --> 00:33:16,577 The year for Bad Boy's, 1994. 609 00:33:16,703 --> 00:33:20,248 Craig Mack, drops "Flava in Ya Ear". 610 00:33:20,373 --> 00:33:22,792 "Flava in Ya Ear" was something that I made up. 611 00:33:23,835 --> 00:33:25,920 Yeah, I sampled some crazy sound 612 00:33:26,045 --> 00:33:27,296 and listen at that. 613 00:33:36,723 --> 00:33:40,059 Then on the hook, I threw that loud siren in 614 00:33:42,687 --> 00:33:45,231 It's special. I knew it was special. 615 00:33:45,356 --> 00:33:47,066 Puff was like, "Yo, I need some tracks 616 00:33:47,149 --> 00:33:49,735 for my new artist, Craig Mack." 617 00:33:49,819 --> 00:33:51,195 So I showed up with this tape. 618 00:33:53,572 --> 00:33:58,745 He played it and he said, "Yo, I will cut you a check for that right now." 619 00:34:00,329 --> 00:34:01,449 You know what I said, right? 620 00:34:02,831 --> 00:34:03,831 Sold. 621 00:34:14,552 --> 00:34:17,597 And then Notorious B.I.G puts Bad Boy on the map. 622 00:34:17,722 --> 00:34:20,600 What Biggie does is it gives the label, 623 00:34:20,683 --> 00:34:23,519 and it gives Sean Combs, street cred. 624 00:34:25,104 --> 00:34:27,482 So Combs' ideas with Biggie 625 00:34:27,607 --> 00:34:30,610 was how can we make something 626 00:34:30,693 --> 00:34:34,030 that's very rowdy and of the streets 627 00:34:34,113 --> 00:34:37,283 but make it so that everyone likes it. 628 00:34:37,366 --> 00:34:39,494 How can we do that within one song? 629 00:34:39,619 --> 00:34:41,454 And then you go to "Juicy". 630 00:34:47,126 --> 00:34:49,045 Even though he's rhyming about 631 00:34:49,128 --> 00:34:51,380 standing on the corner selling dope. 632 00:34:51,464 --> 00:34:53,132 We might be at a pool party. 633 00:34:53,257 --> 00:34:57,303 We're gonna make it look good and glamorous and fun. 634 00:34:57,386 --> 00:34:59,639 Those mini juxtapositions 635 00:34:59,722 --> 00:35:01,724 in Biggies, repertoire 636 00:35:01,808 --> 00:35:04,894 to me are what made him work. 637 00:35:04,977 --> 00:35:10,149 Puff was definitely like, "Let's elevate the culture." 638 00:35:10,233 --> 00:35:14,237 A lot of it, in retrospect, was about elevating himself. 639 00:35:15,321 --> 00:35:17,323 He's in the videos. 640 00:35:17,949 --> 00:35:19,408 He's on the songs. 641 00:35:24,664 --> 00:35:27,375 In the concerts, on the stage. 642 00:35:27,500 --> 00:35:30,419 He's very much part of the story. 643 00:35:31,003 --> 00:35:32,004 He understood 644 00:35:32,088 --> 00:35:35,007 that I represent the brand. 645 00:35:35,091 --> 00:35:39,345 So when you see me, you see the Bad Boy brand. 646 00:35:39,470 --> 00:35:41,681 But the West Coast was a legitimate threat 647 00:35:42,306 --> 00:35:44,392 to East Coast hip hop. 648 00:35:44,517 --> 00:35:47,353 The West Coast folks are selling many more records. 649 00:35:48,604 --> 00:35:50,857 This moment is where we start 650 00:35:50,940 --> 00:35:53,234 to see this intercoastal battle. 651 00:35:53,359 --> 00:35:57,446 Puff realized that now hip hop is war. 652 00:35:58,531 --> 00:35:59,740 We're fighting for number one, 653 00:35:59,866 --> 00:36:01,026 and we're playing real dirty. 654 00:36:02,160 --> 00:36:03,320 And a lot of people got hurt. 655 00:36:09,167 --> 00:36:12,170 Bad Boy was as hot as fish grease. 656 00:36:13,087 --> 00:36:14,213 He couldn't be touched, 657 00:36:14,338 --> 00:36:16,674 but more money, more problems, right? 658 00:36:16,799 --> 00:36:18,342 Everything was heightened. 659 00:36:18,467 --> 00:36:20,344 Backstabbing was heightened. 660 00:36:20,469 --> 00:36:22,555 Dishonesty to distrust, unloyalty 661 00:36:22,680 --> 00:36:25,349 All of that just started to unravel. 662 00:36:25,433 --> 00:36:29,520 Suge Knight he ran Death Row Records on the West Coast. 663 00:36:29,604 --> 00:36:33,357 Two very, very different versions of moguls. 664 00:36:33,441 --> 00:36:37,111 Suge Knight, who was a legitimate, scary figure. 665 00:36:37,195 --> 00:36:38,699 Suge Knight goes back to jail. 666 00:36:38,779 --> 00:36:40,785 Knight had been on probation for a 1992... 667 00:36:40,865 --> 00:36:42,370 with assault and battery... 668 00:36:42,450 --> 00:36:45,203 And Sean Combs, who felt a little bit more cuddly... 669 00:36:46,204 --> 00:36:48,122 to people, right. 670 00:36:48,206 --> 00:36:51,125 The East Coast West Coast beef at that time 671 00:36:51,209 --> 00:36:53,211 took on epic proportions. 672 00:36:53,336 --> 00:36:57,131 And the two stars that we think about in that moment, 673 00:36:57,215 --> 00:36:59,467 who represents these two very different coasts. 674 00:36:59,550 --> 00:37:01,844 Are really, The Notorious B.I.G. 675 00:37:02,386 --> 00:37:03,888 and Tupac Shakur. 676 00:37:04,013 --> 00:37:06,224 Tupac was a megastar, 677 00:37:06,307 --> 00:37:08,142 rapper, icon. 678 00:37:09,685 --> 00:37:11,232 What a lot of people don't realize 679 00:37:11,312 --> 00:37:15,858 is that Death Row was trying to set up Death Row East. 680 00:37:18,653 --> 00:37:21,013 They really thought they could come and take New York. 681 00:37:21,906 --> 00:37:23,449 And they tried. 682 00:37:23,574 --> 00:37:26,619 It's unsettling to watch this Tupac video, 683 00:37:26,744 --> 00:37:29,455 knowing a short time later what would happen. 684 00:37:29,580 --> 00:37:30,626 We're coming to the East Coast 685 00:37:30,706 --> 00:37:31,786 to overthrow the government 686 00:37:31,874 --> 00:37:34,001 y'all got right now, which is Bad Boy. 687 00:37:34,085 --> 00:37:35,670 Believe in Death Row East. 688 00:37:35,753 --> 00:37:37,838 Believe in that, for real. 689 00:37:37,922 --> 00:37:40,091 That was a bold move. 690 00:37:40,216 --> 00:37:43,469 The feud was so bad at that time 691 00:37:43,594 --> 00:37:44,971 that you might be in trouble 692 00:37:45,096 --> 00:37:47,598 throwing up the W on the East Coast. 693 00:37:50,851 --> 00:37:53,145 I could have been a casualty 694 00:37:53,271 --> 00:37:55,690 of the East Coast West Coast beef. 695 00:37:57,275 --> 00:37:59,110 I came up in the music industry 696 00:37:59,193 --> 00:38:00,653 as a concert promoter. 697 00:38:00,778 --> 00:38:03,698 And one nigh I was at a place called PJs, 698 00:38:03,781 --> 00:38:04,782 up in Harlem. 699 00:38:04,907 --> 00:38:08,452 Some cat comes in promoting "Death Row East." 700 00:38:09,787 --> 00:38:12,123 He has these bright white T-shirts 701 00:38:12,790 --> 00:38:14,625 and he's giving them away. 702 00:38:14,750 --> 00:38:16,961 And I was like, "Okay, I like that. Let me get one." 703 00:38:17,044 --> 00:38:19,380 And I... I just... I threw it on. 704 00:38:20,298 --> 00:38:22,550 Later, we're going downtown. 705 00:38:22,633 --> 00:38:25,636 I'm with Lance Coffey, who is my security. 706 00:38:26,429 --> 00:38:27,471 We get to the club. 707 00:38:27,596 --> 00:38:29,307 Me and my Death Row East T-shirt. 708 00:38:30,308 --> 00:38:31,434 It was packed. 709 00:38:33,644 --> 00:38:36,939 An hour later, I come out of the club. 710 00:38:38,399 --> 00:38:40,568 We go across the street to my jeep. 711 00:38:41,986 --> 00:38:44,905 We get in, I'm in the driver's seat. 712 00:38:44,989 --> 00:38:49,577 And Puffy pulls up in a sports car. 713 00:38:49,660 --> 00:38:51,078 He's in the passenger seat. 714 00:38:53,497 --> 00:38:55,583 And then he said to me, "What's up, bitch?" 715 00:38:56,959 --> 00:38:59,712 I said, "Puff, man, I don't want nothing to do with you, man. 716 00:38:59,837 --> 00:39:00,883 Keep your drama to yourself." 717 00:39:00,963 --> 00:39:04,550 I really tried to deescalate the situation. 718 00:39:04,675 --> 00:39:07,345 He said, "Nah, you're a bitch." 719 00:39:10,514 --> 00:39:14,935 He aligned his beef with Suge Knight 720 00:39:15,019 --> 00:39:17,355 and Death Row in the West Coast 721 00:39:17,438 --> 00:39:18,898 with that T shirt. 722 00:39:19,023 --> 00:39:21,067 So it's like, "How dare you 723 00:39:21,192 --> 00:39:22,443 jump to the other side? 724 00:39:22,526 --> 00:39:25,446 How dare you promote Death Row?" 725 00:39:26,364 --> 00:39:28,949 And we proceed down the block. 726 00:39:29,033 --> 00:39:33,704 His car veers over and cuts me off. 727 00:39:33,829 --> 00:39:36,540 And forces me into an island. 728 00:39:37,541 --> 00:39:40,503 Lance and I both jumped out of the car. 729 00:39:41,212 --> 00:39:42,546 A shot blasted off. 730 00:39:43,297 --> 00:39:45,049 Lance yells, "Gun, gun!" 731 00:39:46,008 --> 00:39:48,135 And I don't know who shot it. 732 00:39:48,219 --> 00:39:52,390 I leap over the island and now it's a car chase 733 00:39:52,515 --> 00:39:57,603 and um, I'm... I'm fighting for my life at this point. 734 00:39:57,728 --> 00:40:00,564 All I know is that I need to get away. 735 00:40:00,689 --> 00:40:02,566 And so I'm driving. 736 00:40:02,691 --> 00:40:04,819 I'm going down a one way streets. 737 00:40:04,902 --> 00:40:06,654 I'm on the sidewalk at one point. 738 00:40:06,737 --> 00:40:09,073 It's a high speed chase through Manhattan. 739 00:40:17,581 --> 00:40:20,209 I just thank God I escaped that situation. 740 00:40:22,753 --> 00:40:26,674 What we see is this massive overreaction 741 00:40:26,757 --> 00:40:30,094 and tendency towards brutal violence. 742 00:40:30,219 --> 00:40:33,139 If he could fly off the handle that easily. 743 00:40:33,264 --> 00:40:36,100 Over such a small perceived slight. 744 00:40:36,225 --> 00:40:38,310 What else was he capable of? 745 00:40:38,436 --> 00:40:39,687 You asked me earlier 746 00:40:39,770 --> 00:40:41,730 like, why I'm here? 747 00:40:42,940 --> 00:40:44,942 Like I almost wouldn't be here, period. 748 00:40:46,861 --> 00:40:51,240 My whole future would be erased. 749 00:40:55,536 --> 00:40:57,204 Dude, you're a menace... 750 00:40:58,038 --> 00:40:59,540 to society. 751 00:41:00,708 --> 00:41:03,002 My story is just a piece 752 00:41:03,127 --> 00:41:06,881 of the bigger puzzle of his mayhem. 753 00:41:09,550 --> 00:41:12,887 Sean Combs has been the figure 754 00:41:12,970 --> 00:41:15,389 more associated with death, 755 00:41:16,474 --> 00:41:18,642 tragedy and brokenness 756 00:41:18,767 --> 00:41:20,561 than any mogul. 757 00:41:20,644 --> 00:41:24,315 He ran on fear and intimidation. It was abused. 758 00:41:24,398 --> 00:41:28,152 Combs wants what he wants when he wants it. 759 00:41:28,277 --> 00:41:31,155 He was saying things like, turn around, let me see that ass. 760 00:41:31,280 --> 00:41:33,574 All of a sudden, I just seen him out of nowhere 761 00:41:33,657 --> 00:41:35,242 just punching. 762 00:41:35,326 --> 00:41:38,329 And God said to me, be still you're about to get hit. 763 00:41:40,122 --> 00:41:42,666 I truly believe monsters are not born... 764 00:41:43,250 --> 00:41:44,250 they're made. 56742

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