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WAWEE, CHIANG RAI, 2014

[engine whirring]

[in Thai] There!

[men cheering, grunting]

[shouting]

-Come here, fucker! -Hey!

[grunts]

[man] Motherfucker!

[man] Hey!

[man groans]

-Thong! -[man groans]

[Santi] Thong, stop.

[ominous music]

[Mom in Mandarin] I heard that some people fought at Bangdai Crossroads last night.

Broken glass bottles and blood were all over the ground.

Have you heard about it?

[in Thai] Thong! We're late.

We have to go, Mom.

[in Mandarin] Son, I'm worried about you.

[Thong in Thai] Bro!

[Thong] Hey, stop!

-[man] Stop! -[Thong] Bro!

[Thong] No! Bro!

-Stop! -Hey!

Hey!

-Bro! -Don't move!

Bro!

-Thong! -[tense music]

[policeman] Damn.

[policeman] Don't move!

[policeman] The son of Mr. Kai, the subdistrict head,

came close to losing his arm and bled a lot.

I asked which one of you scums did it?

[policeman scoffs]

[grunts]

You love each other so much, don't you?

I gave you guys a chance.

I'll just beat you up one by one then.

-[policeman grunts] -[Santi] It's me!

I did it.

You?

That's all I need.

[policeman] Bastard. You got me in trouble.

[thud]

[prison guard] Santi, get up. Someone's bailing you out.

Wait here.

You little punk.

What are you doing here, Pa?

What a fucking disappointment.

[door clanks]

This way.

[Mom sobbing]

NORTH WAWEE POLICE STATION

Why the fuck are you crying?

-[Mom sobs] -He's still alive.

[sobbing]

Get in the car.

Where are we going?

[Mom sobs]

I said get in. What's your fucking problem?!

Pa, stop.

Fuck off!

Your mom asked me to help you.

Consider this a blessing.

But don't ever think I'm helping you for free.

From now on, you'll be working in a mine to repay me.

Didn't you tell me you were going to look after your mom and brother?

Look at you…

[Mom sobs]

…a goddamn scum.

You're just a piece of trash.

[Santi] "A piece of trash."

Those were the words that stuck with me.

They pushed me to try to accomplish everything on my own.

[dramatic music]

BANGKOK, 2017

[Kanin] And how's your father now?

I don't know.

He must be working as a contractor somewhere.

He's good at surviving. You know.

With zero experience,

he watched the workers mix cement for a day and became so skilled at it.

So, you're just like your father.

How? We are nothing alike.

Seriously, it'd be nice if he sees me now.

He'll be fricking speechless.

I’d be thrilled if my son surpassed me.

Come here.

Wear it.

No way, sir. It's too fancy for me.

There's no "too fancy".

Make yourself worth the watch.

Put it on.

Alright.

But I must close this deal first.

If I can get the EASY team to sign a contract with us,

then I’ll be worth it.

Good. Very good.

You see that?

[Santi] I'm seeing…

traffic jams, skyscrapers, people waiting for the bus.

Why? What do you see?

Our empire.

[upbeat music]

[in Mandarin] Hello.

[in Mandarin] Hello.

Mr. Santi, let me introduce my team.

This is Xiaoyu, assistant to the CFO of EASY Express China.

She is in charge of the research for the entire team.

Thank you for your hospitality.

Do you know each other?

No.

Nice to meet you.

Let's go.

-This way, please. -[male colleague] Okay.

[whimsical music]

SIAM POSTAL SERVICE

This way, please.

Siam Express is a state-owned enterprise.

Although it is not our direct competitor,

it has the largest market share in the country.

I would like to show you around

so that you can have an idea of the entire market.

SIAM POSTAL, SERVICE WITH HEART

The customer flow is about the same as the branch on Nanjing Road.

Yes,

Siam Express is one of the earliest companies

and is the preferred choice for Thais

because it is the cheapest and most common,

and everyone is familiar with it.

[in Thai] Excuse me. What are you selling? Looks like it sells well.

Gift shop items.

Are there a lot of orders? How many packages a day?

Usually 50, but it can be up to a hundred. It depends.

Whoa.

[in Mandarin] She said she could deliver hundreds of pieces a day.

-So much? -Yes.

She said normally, it’s 50 a day and sometimes only 100, right?

[in Thai] Hey, isn't that a Thai herbal inhaler?

You must have been living here for so long.

[in Mandarin] Please convey the original meaning.

[whimsical music continues]

[in Mandarin] This is FINIX.

It has the largest market share among private companies,

with an annual turnover of eight billion.

It is the competitor that we should surpass.

Their minimum shipping fee is 50 baht.

If EASY Express comes to Thailand and sets the price at 25 baht minimum,

our positioning will be cheaper and better than it.

[in Thai] Feel free to ask me anything. Don't be shy.

[in Thai] Can you show us the other branches as well?

No?

Of course.

But I think we should visit Kanin Group's warehouse before school lets out.

I'm just worried about the traffic. I’m sure you know how it is here.

[in Mandarin] Everyone, we should go. We are running out of time.

[whimsical music]

Bangkok Daily, owned by Kanin Group, has completed digital transformation

and will serve as our infrastructure in the field of express delivery.

We have warehouses and newspaper delivery vehicles

that can be converted into delivery vehicles at any time,

as well as professional drivers who are familiar with roads across the country,

so there is no need to worry about delivery.

We are ready to fight.

Once we join forces, we will wake up quickly.

That is if we join forces.

[whimsical music]

This data fully illustrates the growth trend of delivery in this market.

However, Kanin has no experience in express delivery.

We are afraid that the company's growth rate

will not keep up with the requirements.

In this fast-growing market environment,

there is no time for trial and error.

At least we should find a more experienced leader.

That's all, Mr. Peter.

[in Thai] I agree with Miss Xiaoyu, Mr. Peter.

[in Mandarin] I agree with Miss Xiaoyu.

But before we continue,

may I have a moment for Mr. Santi,

our soon-to-be CEO, to share something with you all?

[interpreter in Mandarin] But before we go on,

please allow us to let the person in charge…

[in Thai] Tell them about Mama instant noodles.

The one you had told me before.

Right now, seriously?

[pensive music]

PETER

[in Mandarin] Please allow me

to tell you my original intention of doing this.

I grew up in the mountains.

We were very poor.

Do you know what the most expensive thing I could eat in a month was?

It was instant noodles.

[pensive music]

I liked it very much.

I needed to save up 7 baht to buy a pack and eat it with rice to feel full.

When I was a kid, it took me half a day

to get down the mountain to the city because it was so far away.

Then I found out that in the city,

a pack of instant noodles

cost only five baht.

[percussive flourish]

Other things are also cheaper than in the mountains.

This shocked me.

This is very strange.

Why is everything more expensive in the countryside than in the city?

We are obviously poorer.

The reason is logistics,

that is, shipping costs.

My dream

is that rural people can enjoy the same cost as urban people.

There are many times more poor people than rich people.

Our logistics will give people opportunities to be more equal.

[dramatic music intensifies]

[in Thai] I'm grateful for the story of Santi's rough childhood.

It means a lot to us.

I agree that experience is vital.

But I also believe that vision and determination

will take us further than we ever thought, Mr. Peter.

[in Mandarin] Boy, remember my words.

If you serve society,

society will give back to you.

[Peter chuckles]

I think your company's proposal is good,

very complete and very thoughtful.

I agree.

We can start the legal process right now.

Excuse me, Mr. Peter.

Before we proceed, can we hold off on making a decision?

Do you have any questions?

Our team is happy to answer.

Nothing,

just some market issues here need to be confirmed.

Okay. Hurry up.

[chuckles]

[tense music]

What do you want to say?

Do you want to go check out the market or stores again?

-I'll take you there. -No need.

I can take you there.

No, it's break time now.

That's fine. I'll take you wherever you want to go.

We go by ourselves.

Do you know that kind of place?

I know there is a place that is very lively and open all night.

I have taken people there when I was a tour guide. Let me…

Which road? We can take a taxi.

Xiaoyu, let the locals take us there.

Yes, you foreigners are like lambs to be slaughtered.

Be careful or you will be slaughtered by the driver before you even have fun.

-Let's go? -Let's go.

[male colleague] Let's go.

[Santi] This way. Don't be afraid.

[upbeat music]

We exchange chips there.

Who should I bet on?

[in Thai] Hi.

Why did you postpone the deal?

They say people who stack their chips are playing scared.

You think it's true?

[lively percussive music]

[in English] All in.

[lively music continues]

[in English] All in.

[in English] All in.

[lively music continues]

[in English] All in.

[in Thai] What's so funny?

Having someone like you as CEO seems quite risky.

You have to take risks to win.

Playing it safe like that won't bring in any profit.

I only bet on a winning hand.

[in English] All in.

[lively music]

[in English] Full house.

[lively music continues]

[in Thai] You're very easy to read.

Seems like you can't hide anything.

I have nothing to hide.

Straight flush. Congratulations.

You're not that hard to read yourself.

You’re playing scared. Just admit it.

It's you who need to admit it.

I recorded this when we visited FINIX's branch.

They were all holding identical boxes.

Did you pay them to be there?

Don't tell me you postponed the deal because of this.

Hey,

cardboard boxes are monopolized by just a few manufacturers here.

The ones they use are the cheapest, that's why.

You're too biased against me.

Throwing a tantrum makes it even more obvious.

What do I need to do to make you happy? Name it.

I don’t mix personal feelings with work.

It's unprofessional.

[lively percussive music continues]

THONGCHAI

[phone vibrates]

I just wanted it to come out as perfect as it can be.

I never expected her to make such a big deal out of it.

It's not wrong to make it look good.

But you shouldn't have been caught.

Change Xiaoyu's mind.

I can do that. Leave it to me.

How much?

How much?

I think…

one million baht.

FIVE MILLION BAHT

You can't buy her for just a million baht.

Tell her that if the deal goes through,

she is invited to be our CFO.

Don’t let our empire fall by your carelessness.

Okay?

[tense music]

BOM

-What? -Hey, it's Bom.

Took you long enough to fucking pick up.

Yeah, I'm busy. Anything urgent?

Your brother got arrested. Is that urgent enough, asshole?

Time to go home, man.

[elevator dings]

Hey, bro.

Bro. How's Bangkok?

How many kilos of money have you made now?

Damn it.

You just had to study and take care of Mom. Is that so hard?

I told you Maitree got shit on by the southside first.

Give it to me.

You could just fucking ignore them. Forget about them.

Think about Mom for once.

What's so funny?

What the hell are you laughing at?

Are you listening to me?

I'm with her every day, unlike someone who's never around.

You little shit. I just bailed you out and this is how you fucking talk to me?

Thong.

Keep this.

And go back to school. Can you do that for me?

Huh? Can you do this one thing for me?

Why?

You think just giving us money will solve everything?

You're just like Pa.

[somber music]

[Mom] It’s for their education.

Is that too much to ask!?

[Pa] Well, I don't have it. What more do you want?

Why the fuck do they have to study so much? It's fucking useless.

[Mom] That's because you gave it all to that bitch!

-[Pa] Stay out of my business! -[Mom] Why?!

It's my money! It's good enough that I let you live here.

Huh?!

-I need that money! -You bitch! Get away from me!

It's for our children!

So fucking annoying!

The hell are you doing at home every day?

Did you even think about making money?!

Asshole!

Let's go for a ride.

[Mom] What about you?!

-Are you done being a shithead?! -[Pa] What?! It's my money!

[Pa] Get a job if you want it so much!

[somber music]

When I'm rich,

I'll buy a big house and take Mom away from here.

Take me with you too.

Yeah.

[sentimental music]

[woman in Mandarin] Xiaoyu, I looked at the reports

from the Ministry of Commerce and the Chamber of Commerce,

and the data is similar to that reported by Kanin Group.

I also asked several stores in the market,

and they all said that online sales are 3 to 4 times that of offline sales.

You suspected that Kanin Group was falsifying data before,

but now it seems that what they said was true.

[in Mandarin] Okay, don't forget to copy Mr. Peter.

I'll follow up with him in the morning.

Okay.

Thank you.

[in Thai] This one is hydro cream.

I sell them in sets of four.

It sells really well, especially among pregnant women.

I also have those inner thigh whitening creams.

-Okay, I have to go now. -Right.

[Santi in Thai] You're still at it, aren't you?

I went to see you at the hotel and you weren't there.

Ming said you're out visiting the other branches.

I knew you would be here.

Hey, where are you going? Let's talk.

What do you want?

Well, do you see that there are a lot of customers?

I do. And then what?

So, it's obvious that this market is really growing.

Hey, you should be excited. This is our golden opportunity.

Yes, the golden opportunity for my company.

But if we're to be partners, it takes more than that.

Okay. Okay. I have an offer.

This will make it easier for you to decide.

What offer?

Say what you want to say.

[tense music]

Just say it.

[sighs]

I'm sorry!

I won't do something like that again.

I'm a dirty liar.

I… I did pay those people to stand in line.

It was solely my idea, and I take full responsibility for it.

I don't want everyone to lose this opportunity because of my foolishness.

I've worked hard and waited for this day for six months.

This market is really growing. Please believe me.

I swear I'll never repeat this mistake.

Please give me one more chance.

Please.

[in Mandarin] You lied.

Even once, it's still a lie.

No matter how much you apologize, it won't change the fact.

[tense music]

[in Thai] We're already celebrating?

Of course, sir. Today is a good day.

I picked the best ones I could find,

so they would be worthy of our success.

What happened?

I didn't use it.

If I've given her the check, we can forget about the deal.

So, what did you do?

I just bowed my head and apologized.

[tense music]

But you don't need to worry.

Our deal is too great to pass on.

We'll celebrate tonight. I'm sure of it.

Are you asking me to bet everything on your words?

I've bet my everything too.

Your everything and my everything

are not the same.

[suspenseful music]

[in Mandarin] Hello. Have a seat, please.

Hello, everyone.

After last week's meeting,

EASY Express conducted further research on the Thai market.

Today we are honored

to discuss this together.

Our team has conducted on-site data verification in various market departments

in the past week and provided all feedback data to Mr. Peter and management.

The conclusion is as follows.

EASY is very much looking forward to cooperating with Kanin Group.

[uplifting music]

We will go back immediately to speed up the drafting of the contract

and hope that Kanin Group can start preparing

to open 50 branches across the country.

[in Thai] Three, two, one.

-[Santi shouts] -[guests cheering]

I'll pour some for you.

-That's enough. -Good stuff.

I'll pour some for you.

Wow.

Let's get drunk tonight. Have another.

I'll get more.

[up-tempo rock music]

Hi. Can I have a glass of beer?

This kid is a talented painter.

I saw his potential since he was in elementary school.

He was a part of the art program, and this is his college thesis.

I liked it, so I bought it from him.

Oh, Mr. Kanin. I’m a little curious.

If the Chinese hold a 51% share and we only have 49%,

does that mean they will have more control?

Technology is the key to an express business.

We're using their tech and their brand,

so we should let them lead.

You put 30 million in this and mine is 19 million.

If you haven’t bought all my condos, I would never be able to invest this much.

I gave it my all, you know?

It'll be even bigger.

If it turns a hundred million into tens of billion baht like you said,

I would have at least 1.9 billion baht.

It's not that easy.

You would get three billion, just a little bit more than me.

We wouldn't be here today without you,

my boy.

Hold on, sir.

[sentimental music]

Cheers.

[in Mandarin] Mom, what are you doing?

Did you just get home from work?

Did you eat?

[Mom in Mandarin] I'm at home, cooking.

Are you tired from work? Is there anything wrong?

Hm?

Hello?

Nothing. I just want to chat with you.

Are you drunk?

A little. I'm celebrating with my friends.

How do you get home? Don't ride a motorcycle.

Okay, I'll hang up.

Bye-bye.

[in Thai] Hi. You have a lighter?

You can use mine.

Okay, I'm good.

Damn. What a cool lighter.

Hey, you smoke foreign cigarettes too.

Did you steal it from your boss?

I'm joking. But the lighter is really nice.

Where did you get it?

It's custom-made.

But I'm thinking of leaving it at.home. People always borrow it and just take it.

Here, I've returned it. Please be my witness, everyone.

I probably took it if it's missing. What a cool lighter.

Today is the biggest day of my goddamn life.

How so?

It might sound like I'm bragging.

But I'm about to start a nationwide business.

It's like that game show Dreams Come True. Have you seen it?

-How is that your dream? -It is.

I grew up in poverty, barely scraping by.

I had to shoot the birds and lay traps to catch the damn rats for dinner.

Sewer rats.

But now I’m in a suit…

[chuckles]

…having diamond-cut steak, with a glass of champagne in my hand.

[chuckles]

What a crazy dream, right?

Is it good?

Champagne? It leaves my throat so dry.

I meant a sewer rat.

Sewer rat? Fucking terrible.

And how big is your business deal?

Do you know Mr. Kanin, the owner of Kanin Group?

I'm familiar.

Seriously, I have so much respect for him.

-I really want to be born as his son. -[clears throat]

Oh, I went to his house the other day.

And damn, there's a painting as big as the wall in there.

It's probably worth more than a hundred pigs in my village.

[grunts]

Oh, and the other day, I saw a girl sitting in the lobby waiting.

Didn't know if that was his sugar baby. She's so goddamn beautiful.

[clears throat]

Hey, you saw her too?

Oh, wow, she's like a model.

Yeah, you have a good eye.

I'm sure that was his sugar baby.

I'm so jealous. And his secretary. Just wow.

[whoops]

You're pretty fun.

I'll get back up there.

See you around.

Fist bump.

Okay. Come on.

-See you. -Okay, see you.

Hey!

That's Mr. Ken, Mr. Kanin's son!

[quirky music]

My dad is quite popular with girls.

You're such a rambler.

[quirky music continues]

[male colleague in Mandarin] Next time, you have to try it.

[in Mandarin] Okay, next time.

[in Thai] Hey, wait. Wait.

Here. I know you like it. You won't run out of it now.

-Aren't these too many? -Not at all. It's for everyone.

[in Mandarin] I bought some useful herbal inhalers for everyone.

Don't forget to ask Xiaoyu for it.

-Thanks. -Thanks.

Give me the room card.

[in Thai] I want to know what made you move forward with our deal.

Didn't you tell Peter about what I've done?

Everyone deserves a second chance. Just don't mess it up again.

I promise I won't let you down.

And will we still be working together?

I'm only here to finalize the deal before signing the contract.

That means we won't be seeing each other again?

We might run into each other again.

Hey.

I don’t like to leave it to chance.

Can I have your contact?

You’re tough. I like that.

Are you inviting me to work here?

I'm not sure if I want to work far from home.

I'm interested in you.

[mid-tempo percussive music]

[groovy upbeat music]

Crystal clear.

Well. If it's not about work, please don't text me.

[groovy upbeat music continues]

[in Mandarin] Have a safe journey!

FOR YOUR LIPSTICK FROM A FRAUD WITH A HOLE ON HIS SHIRT

[upbeat music]

[Pa in Thai] Your mom asked me to help you.

Consider this a blessing.

But don't ever think I'm helping you for free.

From now on, you'll be working in a mine to repay me.

Didn't you tell me you were going to look after your mom…

[in Thai] He's not here.

We don't have money yet. Can you come back later?

[in Thai] I'm not a debt collector. I'm here to see my dad.

Dear, it's your son.

What the fuck did you do this time?

I'm buying our house in Wawee.

What the hell are you talking about?

Just go home.

I'm giving you one million baht.

The appraised value is actually less than 500,000 baht.

Take the rest as a return for what you've given me.

We're even.

Where did you get it from?

Just know that I can take care of us without you.

[somber music]

Here, share with everyone.

Smooth out the left corner.

Yeah.

Get the other corner too.

Hey, who the hell are you?

I'm from EASY. My boss told me to check your progress.

Seriously, will it really be finished on time?

You aren't even halfway done.

It all takes time.

Cement doesn’t dry instantly like magic.

Hey, Uncle.

My boss said that if you make it happen within this week,

there will be a big bonus.

Don't you want it?

Come on, I will also lend a hand!

-Bonus? -Yeah.

My kid's about to return to school too. Deal.

Hey, you lazy asses! Get to work quickly.

If I see you slack off, you're fired.

-There you go. -Go!

[foreman] Get your ass up, mustache guy.

XU XIAOYU

Is this about work?

[Xiaoyu] Where are you?

You wouldn't believe me.

I'm rushing the construction of our branch.

Here, I’m plastering the wall myself.

I'm sure we're good to open by the beginning of next month.

Hello.

Hi?

You have to calm down, alright?

I just found out and am calling you right away.

What happened?

Last week, Kanin Group proposed to Mr. Peter an increase

in the authorized capital.

How much is it now?

One billion baht.

It's a ten-time increase,

so all of the shares are diluted accordingly.

I thought you knew about this since

there's a press conference at Kanin Group today.

I still have a 19% share.

Is that correct? Tell me.

Your share is now 1.9%.

[suspenseful music]

EASY EXPRESS

MR. KANIN

[phone vibrating]

MISSED CALLS

[suspenseful music]

EASY EXPRESS

[woman] Esteemed guests, the authorized capital of EASY Express Group Thailand

is at a total of one billion baht.

The shareholders are as follows.

EASY Express Group China, 51%.

Kanin Group, 47%.

And lastly, Santi Logistics, 1.9%.

The person who will be the Chief Executive Officer of EASY Express Thailand

is a young talent who has successfully founded

and managed several startups under Kanin Group,

Mr. Ken, Kananat Sittiwongpaisan.

[cheering, applause]

[dramatic music]

[upbeat energetic music]

♪ Thunder, thunder ♪

["Getback" playing]

♪ Long, cold nights Of walking the streets ♪

♪ Wandering on tired, bare feet ♪

♪ All my weary eyes can see ♪

♪ A great big mountain far out of reach ♪

♪ Then a great wind started to blow ♪

♪ Suddenly, I started to float ♪

♪ Flying up so high, I could see ♪

♪ The top of the mountain under my feet ♪

♪ Out of the way ♪

♪ Long, cold nights Of walking the streets ♪

♪ Wandering on tired, bare feet ♪

♪ All my weary eyes can see ♪

♪ A great big mountain far out of reach ♪

♪ Then a great wind started to blow ♪

♪ Suddenly, I started to float ♪

♪ Flying up so high, I could see ♪

♪ The top of the mountain under my feet ♪

♪ Out of the way ♪

♪ Long, cold nights Of walking the streets ♪

♪ Wandering on tired, bare feet ♪

♪ All my weary eyes can see ♪

♪ A great big mountain far out of reach ♪

♪ Then a great wind started to blow ♪

♪ Suddenly, I started to float ♪

♪ Flying up so high, I could see ♪

♪ The top of the mountain under my feet ♪

♪ Then a great wind started to blow ♪

♪ Suddenly, I started to float ♪

♪ Hey, hey, hey, out of my way ♪

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