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We call this the VIP lounge,
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but it was originally the men's smoking lounge.
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Oh, wow.
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95 years ago.
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95 years.
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95 years young, right? Like you and me.
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Yeah. It looks amazing.
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they've done a great job.
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We got, we gave back the honeymoon in Europe,
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and she says, "I don't care what you do,
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Just do something that makes you happy."
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Wow.
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Because teaching wasnot making me happy
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01:00:30,375 --> 01:00:34,083
So I went around the neighborhood, andI'd had a job
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years ago back inCalifornia working for a newspaper.
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And that was my one true love,
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my one true love, career love, was journalism.
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So I found, you know, there was thislittle newspaper
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called The Manhattan Times.
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It came out once a week, Spanish and English.
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Yeah.
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Only writing about Uptown. I said, "Youknow what? That sounds interesting.
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Northern Manhattan,
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it's got all this really great stuff happening.
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It's a vibrant community. It's really interesting.
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I'm going to do that."
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To your credit, my wife said, "You do you."
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That's amazing.
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And the rest is history.
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01:01:10,291 --> 01:01:14,416
And how did you arrive here now that we
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are in the United Palace?
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So that's fast forwarding, you know,
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15 years, 13, 14, 15 years.
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In building a newspaper,
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we spent a lot of time at the newspaper, about 10 years
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at the newspaper, working with Luis Miranda,
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the owner of the newspaper,
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one of the co-owners of the newspaper.
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The whole idea was to use the newspaperto build a sense of community,
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to foster the neighborhood vibe, and then community togetherness.
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So it was important to have each article
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in English and in Spanish
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so everybody could get the same information.
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And we figured that
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there's a third language that could also unite people.
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That was the language of art.
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And you sit there and you look at a beautiful photograph,
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a beautiful painting, or a sculpture.
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English, Spanish, Swahili, doesn't matter.
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You're processing that information
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and you're sort of figuring out how that artwork enters into your life.
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And it doesn't matter what language you speak.
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You can find your way into that.
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You can bring that art into who you are
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and use that as a way to get individuals
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to become a collective.
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So we spent a lot of time writing storiesabout local artists.
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And from that, therewas no dedicated gallery uptown.
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There had been a couple of them, but they needed help
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And we needed to help buildmore of a sense of a community gallery.
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There were no dedicated stages uptown.
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We needed to find a way that the artistscould express themselves.
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So the paper created,
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through the paperwe created the Uptown Art Store.
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that´s beautiful
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Which became an annual arts festival. Now it's a month long.
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We created with Luisand through the newspaper.
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It was a big influence on creating theNorthern Manhattan Arts Alliance,
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which is a non-profit arts serviceorganization supporting artists.
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doing an amazing job
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Which is again helping build community.
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So I'd had all these experiences and met all these artists.
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Really trying to find ways of gettingthem access to spaces
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and access to audience.
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So when I heard that the United Palace,
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this 3400 seat extraordinary theater
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that everybody refers to as a hidden jewel,
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wanted to start an arts organization.
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I said, that's what I need to do next.
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I had already burned out on journalism.
81
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I had already retired from the newspaper.
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And just got lucky. You mentioned Bago?
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yeah, Michael Diaz.
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I'm here because of Michael Diaz.
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January 2nd or 3rd of 2012,
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he was doing a Bago brunch. One of his networking things.
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And I walked in the front door, it was over here at the old pick and eat
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i walked in the front door, Bago grabbed me
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and said, you have to meet this person.
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He took me upstairs to the loft area and I met Mariana Houston,
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who had just been hired to start building an arts organization here.
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So that's the crazy thing is,
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we, so the United Palace has been here for 95 years.
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Ninety-five years.
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And in 1969, it was purchased by a church
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and it had been primarily a church operation
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from 1969 to the late 2000s, the late aughts.
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And it was ironic that we had this spectacular performance space
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in the middle of the neighborhood that was extraordinarily underserved for arts
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organizations and performance and presentation spaces.
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So the idea of coming here with the United Palace of Cultural Arts
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which was an arts nonprofit,
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and being able to open the doors up to this local community and
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say, hey, hey, hey, yeah, I know.
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You've been putting your artwork on the walls of Bodegas.
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Yeah, you've been doing your performances in offices.
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Yes.
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You've been doing your concerts on street corners.
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That's terrific. But let's come in here and do stuff at the United Palace as well.
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Let's help you get from the sidewalk,
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literally from the sidewalk to the stage.
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And we will build an organization thatwill help that transition
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and we'll find the artists and the other organizations
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that are going to help,
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you know, make that happen.
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And again, this is where NOMA comes in,
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in the Miranda's and the community board
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and all of the the constellation of local arts nonprofits
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that have made Northern Manhattan their own.
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All of this has helped, you know, open these doors
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and put people on the stage.
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Now, that's at the community level. And I think we've been very successful in
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providing this space for local artistsand arts organizations.
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In the meantime, we've been able to build the business operation here
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where we're booking world class talent onto the stage
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or world class TV and movie shoots or conferences or conversations or whatever,
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whatever might come to New York City.
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They're now considering the United Palace as one of the possibilities
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when they're doing the performance
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The audience, local audience, they still don't have to go downtown.
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And we're bringing up all of these audience members
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who want to see, you know,
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Aventura or Radel or a...
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In the Heights was here.
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We're doing a screening of the movie Inthe Heights on Monday night.
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All this stuff happening. So we're bringing local folks up here
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who are going to spend their money in the neighborhood.
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They're going to go to restaurants,
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the local bars and help turn that spigot on,
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that economic spigot
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that we need so that way.
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And we're able to employ local ushers,
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local security officers.
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Janitorial services.
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People don't know I have a janitorial service company.
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And Mike, you gave usthe opportunity.
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We've been here for a few years now.
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Yeah, the impact is all around. Not only that,
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but from an artistic point of view,
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there was a play that was done here by my friend Waddys Jaquez
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And what it means for people to come from another country, right?
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Like for the Dominican Republic,
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artists that are famous here and be able to display their artwork here
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because the United Palace exists.
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It's almost like a dream come true to
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bring it to New York. You know,
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so it means a lot in all levels, like you said,
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for me and the janitorial service,
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the people that are working. I see your staff.
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How many people work on a weekly basis?
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You have a huge staff.
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We have 25 people who are full time in day to day operation.
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But then for a big event,
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we'll bring in 75- 100 more.
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And those are the folks who might have a job somewhere else,
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day to day full time. But they get that extra cash.
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Just a little bit.
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Just Un Chín
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Right. To help them make ends meet for a baby.
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Have a little bit of fun on the park.
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Well, Mike, I really appreciate your time.
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Thank you, Mike.
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Thank you, Bud Appreciate it.
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All right.
15305
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