Original subtitles

Desire planet, I've dreamt of it

For you, tomorrow, Get free acces to riches

Who's got the sense of savings?

Warning: Advertisement is paying, in this movie it has been offered

It doesn't change the world but it contributes

French petrochemicals products " Welcome in the brave new world "

Everything can be bought

Love, Art, planet Earth

you, me

particularly me

Man is a product as others with a sale deadline

I'm publicist

I'm part of those who makes you dream of things you'll never have

sky always blue

wenches never dumpy

perfect photoshopped happiness

you believe I make the world prettier?

fail: I screw it up

everything is temporary

Love, Art, planet Earth

you, me

particulary me

that's it, it's done

the corner is turned

I can watch my life back

it's cool

for example I had completly forgotten how much,

yet very young,

I loved sophisticated pictures

- Arch your back!

show me your butt!

- Octave, honey, Dinner's ready!

- Yes mummy, I'm coming!

I've always been off-set

I was really made for that job

- beat it

fuck it's shit!

I'm on a bad trip

sorry Stephanie, you're alright?!

I didn't know you were here

It's not against you, sorry

you're alright? Wait...

I

to me, everything had started so well;

the mood was good, the dj excellent

pleasant temperature, superb girls,

alcohol a gogo, drugs of quality,

undeniably, my first 33 years were really successfull

but I won't disguise the truth

I'm not a nice boy

- We're closing

I am a big shit

a modern hero

I find my trousers, in the Vogue Italy

and in the Deutsh Vanity Fair

previous to the month of purchase

concerning my shirts, it cames from New York, Tokio, Bombay, Guetary

I'm sorry to be so much in advance of you, but...

I'm the one who decide today what you'll want tomorrow

I drug you with novelty

and novelty's advantage, is that don't stay new for longtime

you should ideally hate me, before hating the era that created me

so here it is, my name is Octave Parengo

and my dresser is APC

I have spent my life manipulating you for 75.000 F per month

when by dint of savings, you'll be able to buy your dream car,

I shall already have made it old-fashionned

I always manage to frustrate you

I penetrate your brain

I come in your right hemisphere

your desire don't belong to you anymore

I impose mine on you

never a fooling cunt, has been such powerfull as me for 2.000 years

- Octave Parengo, 312 chamber

- I got that for you

- thank you...

sorry,

it's ugly

popular

here it's "the Ross"; Ross and Witchcraft

one of the biggest advertising company of the world

median age: 28 years old

sales: 1.430.000 F

my open ended job is copywriter

I write 30 seconds film scenarios

and slogans for posters

I say "slogan" for you to understand

but you should know we say

"catcher" or "headline"

for example: Wonderbra

"Look at me in the eyes"

"I said in the eyes!"...

- Ave Octavus!

- Hi the dorks!

...it comes from me

Arch your back!

here new territory are explored toward dry sausage,

Stan consolidate the "teen shower" spirit and the 15/35 y. o.

Alexandra, try to optimize the strategical approach of seniors' napkins

funky...

here it's the accounting dep.

and she is...

what is her name?

ohhh, nevermind...

It's Marc Maronnier, my creative director

after Philippe, the president,

he is the most important man of the company

- hi

- hi, how are you?

- I just spent the week-end with my man

four days in Cabourg

I'm so happy! - oh yeah?!

- ... A charming little corner

so romantic, we landed up there,

we digged it so much...

it was great, I'm so peachy!

- you're fired, take your stuff right now and beat it!

I am not joking

Marc is like that, for 10 years he has taught me everything

Allright you stay,

and your out of date language

"we digged it, it was awesome, we got a kick out "

avoïd that, when i'm plunged into a file

it's disgusting me

and you spend this week-end here, I want a balance for Tuesday

- Yes Mr Maronnier

- Ok, it's cool, you can call me Marc

- he is a genius - you're ok?

you're ready for this afternoon presentation for Madone?

- yeah, we hold something - I won't be there

Jeff will be - wait, jeff...

- that's the way it is!

I rely on you?

- yeah, so, I rely on myself...

- you adore me?!

creative is not such an easy job, and that's also why we're so well-paid

to shut us up, you won't believe me, but

money is not the only reason I choose that job

I was 17 and a half when I had my first "ad-shock"

I knew it was what I wanted to do

I went to the ciné, ads were sometimes better than the film

Some of its were little treasure of ingenuity

This day I decided to become publicist

and I succeeded

Here, at 14th floor is my office

near the radiator, it's Cuddly

a blond hamster, picked up on a filming shoot

and next to it, this retarded teenager,

he's my Charly

he's mine

he's my partner

he is artistic director, my D.A.

or A.D., "Art Director"

As we say in the profession, because it makes more like American

Hello Thierry, it's Charly, Hello, sorry to disturb you,

I'm embarrassed with an email I received, the one with the eel...

the moray eel... sorry

I don't see, it's a guy or a wench it's fucking with?

I thought it was a guy...

it's bad...

oh, you're working now...

As every creative of every company of the world, my Charly spend 89%

of his working time sharing trash pictures via internet

there, he comes out of a great "Japanese vomit eater" period

- Charly - Yes Octave

- If I told you, I have the vague feeling to blow a fuse towards myself

what would you say?

- Wait, wait, are you telling me this here?

- Yeah I tell you

- Ok then, tell me, I am listening to you

- I simply have the vague feeling to blow a fuse towards myself

yeah, of course

- allright, I understand you completly, I'd like to tell you many things

- So come on, come on...

- Did you snort, with someone else?

- No I would never do this to you

- So this is me you...

you are provocating me!

- I said nothing, stop, stop

Oh yeah insult me in Deutsh

come on, punish me!

- Guys, we're waiting for you, on the stage, for the shooting in Boulogne...

- Yeah, we're coming, we finish, we go...

- A masterpiece!

- Someone told Steven it's an ad for sauerkraut?

- Don't know, I really have a doubt

- please go and see him!

- no you! - no you!

you it's good... - what a bitch that guy

- like that, yes. You detest me, despise me with your mouth...

- Steve... Can I talk to you just 2 seconds...

sorry

It's super good, super glamour, super sensual...

but just could you square me a plan

cause, i have more options to make it more classical,

more neutral, you see, it's not Aubade...

it's sauerkraut...

- Sauerkraut, it's what you want?

- No, but it's good!

- Turn on the radio!

move, come on move!

there... Who's that?

- ooh, it's Jeff - hi guys, all is right?

- Be careful, you got a dropping piece of fabric

- Sorry I don't feel like kidding

You're ready for "Starlight"?

- that's it! - that's it, I told you earlier

- No it's me, I told you

- Ok ok allright,

I don't want to put pressure on you,

but currently it's super hot with Madone...

- Yeah, Starlight is yet in linear...

What!? I'll call her back...

You don't seem to realize

tought it's normal... You're artists

but Madone it's 39% of the Ross sales, so...

fuck! I gonna spit on your mug!

I told you, I'll see that later...

Jeff always own the new rubbish gadget

for example, his telephone is built in his earphone

the whole stuff permanently linked to his secretary

- this bitch bugs me, here it's my cellphone

with that I'm permanently linked to her, so I always know everything

It's very expensive and it drives mad

What I was saying?

It Stinks sauerkraut of shit here, no?

- Jeff, let me introduce you to Sir who produces that sauerkraut.

- oh yes, Jean-pierre Rannu: Jean-françois Marolle,

Jean-françois Marolle: Jean-Pierre Rannu

- Sir Rannu, really, I'm deeply sorry, but...

you know, we have so much stress with this job, we need to relax...

- Forget it, that's the floor manager...

- Beat it!

What Jeff doesn't say, that it's the 12th

the 15th he will receive the evaluation report of his work filled by his customer

That's to say by Madone

a sort of school report notebook for adult

so he freaks out, normal it's meant for it

but it doesn't matter that's cool,

moreover at the Ross everything is cool... Even the sauerkraut

the Madone executive would dig to be... cool

not easy to tumble in schizophrenic land

when your name is Jean Christian Gagnant and got initials engraved on your briefcase

for example, to him this morning must have been a nightmare

In Madone every product manager wear short-sleeved shirts...

- Have you received my confirmation e-mail?

...and neckties with little animals on it

You have received my confirmation mail?

To a product manager, looking cool is hyper important

we shall never forget a customer has no ideas

and that's why he comes to our advertising company

- that don't fit, fuck, fuck and fuck!

fuuuuuuuck!

in those days, giant pictures were put on the walls,

on bus stops, on trucks, on taxis

human eye had never been so much solicited since its whole history

between birth and 18 years old, we had calculated that each person

had been exposed to an average of 350.000 ads

It had required 2.000 years to come to it

- Gas Parengo - Hello sir

- Charles Nagou, we come for the Starlight meeting

- Allright you have an ID card?

- yes

- thanks

- We leave you the helmets

- Here are your badges, 1st floor, Veneziano room

- thanks

- You have some left

Always coming late to meetings,

a creative on time is not credible

Entering the room, where everybody's waiting for him for 45 minutes,

he should by no means apologise

upon reflexion, it's true this afternoon meeting

was even more important than an interview with the head of the state

This meeting changed my life

I think originally, I wanted to make good around me

It has not been possible, for two reasons

because I've been prevented, and also a bit because I have abdicated

- We're passing through a deep crisis in the yoghurt world

you knows only too well,

since the mad-cow disease case, yoghurt is world-threaten

in this eroding market, our answer is the "Foodament"

the "Foodament" is a food which would also be a medicament

and then, Starlight innovate and focus on a white cheese's new vision

the "bodymading"

with Starlight, I eat smart, so I am smart, so Starlight makes me smart

it's when we catch them

It's a bit "head to legs"

The Guy that don't laught to Jeff's "no-joke"

is the one to be convinced, Alfred Dulère, 51 yo,

scorpio ascendant ram,

director of marketing at Madone fresh food division

suit: Hugo Boss, perfume: Hugo Boss favorite poet: Hugo Boss

Doesn't touch his wife anymore since 1993, vote Republican,

adore karting. At Madone and At Ross he is feared and dread

- Yes, next

- Here why in this perspective... of "bodymading"

Octave and Charly have worked for several weeks

I hand over to Octave...

- Sorry, I don't know what happened,

I thought the meeting would take place at the company

You have received my confirmation e-mail?

- Gagnant, sit down

- Octave and Charly, we're listening to you

- Right, before begining, I'd like to dedicate this film to Tatiana

I've met her in disco, two years ago, in Saint Barth'

thanks for her

- Please, a bit of concentration

Always begining by lightening the atmosphere with a shitty joke

Drug helps you to gain this nonchalance

this needed detachment to survive that kind of meeting

We all want to change the world, and in taking part in these meetings

I'm aware of collaborating

being sit down at this table is taking part in deadening people's mind

To succeed, it needed a sacrifice

but I was doubting of being someday able of it

- Octave, you're high

Octave, you're high

- Yes... sorry

- He's on drugs

- A discovery?

- We're on a beach

- Yes, so, heavenly beach, coco palms, turquoise sea,

white sand, the Eden

- Two women,

- Two bombs

- Of course

are running on the sand

long focal length on the young women

Pamela takes the floor

" Infact I consider the exegis of our mastitis are facing criplling hermeneutics

Christina answers

Be carefull, Pamela, You're slowly slipping to an ontological paronomasis

- Not at all, it's just an allegorical solipsism,

nothing to do with it... Just look

she bend over the equation

- I have made an equation for you to understand

if we accept the hypothesis X cube root

varies according to the infinite - Ah ok

- You just have to subdivide the set

which will tend to the asymptote

exactly, it's good, I've understood!

They leave laughting

Packshot: "Starlight to remain slim except in your head"

- it's good?

- Absolutely

- Now I ask a question; Why make humor?

- Yes, infact we though it would be interesting...

- No, no, no, I say: Why make humor?

- Because humour make the brand friendly,

excellent for the product memorization

customers remember easier, what makes'em laugh

- Day after, people at office recall the joke... at dinners

- No, no, no, why?

- For it, for you, think about comedies that succeed, people going to the cine

They sometimes like to have fun, people... No?

- Yes, except they don't eat the reel after

Alfred Dulère is a big asshole

come on Octave open your mouth, once and for all, and shove off

" listen to me carrefully dumb shit,

when you go to the dentist, you don't tell him how to do

you rely on him

Here it's the same: You rely on us!

- So, you have something else?

We're off our rocker, stop to shoot up, guys

Who do we sell the yoghurt to, fuck?!

- The housewife

- The housewife, it's what? you need to go out, guys!

the housewife is a tired good fellow, she is in her suburb supermarket

her kids are bitching in the caddie

her hands are full of shit, she's blown-out

she has all a bunch of problems, her husband boozes,

She doesn't feel like having an headache with ironic references... nobody knows!

So, before thinking about your 4 friends in Paris you'll make laugh

I'm also a part of, time to time, it makes me laugh your bullshits

Before that, you should ask yourself, "what she wants to see our housewife?

what she wants to hear? what does she want us to tell her?"

there, that's all! that's the question

you should stop lying to yourself, now...

- Really nice your view of the world!

- Me, guys, I have 12.000 tons of yoghurt to sell off this year,

so youth: ok sexy: ok

and...?

and dream!

What the fuck, we are dreams sellers!

yesterday, I went to see my goddaughter, she had her dance show,

decors were painted by children...

I took off

I took off

My proper joint, Charly

So, I was wondering, dance, would there be something to find around dance?

yoghurt, lightness, feminity, ... A danser wearing tutu?

no?

- yes

- no, no, we will find, we will... huh guys

- still with your style, humor, glamour,...

Now you know, you know why you're watching ads of shit for some years

It's here, at this moment that everything's tied up

creatives don't lack of ideas, behind every shitty ad there's a good idea

thrown-up in the bin, just because everyone, me included, shit on his pants

- Excuse-me

- You allright?

- no, no because I leave the Ross

I leave that pigsty

I stop working, I get the system out,

I stop it all, I piss you off, I despise you all

I give you my card back

of course it's not a resignation it's a layoff, of course

you fire me, classic stuff; indemnities, cash, golden parachute

big money, ok!?

- What happens to you Octave?

You've recently changed of drug?

- no, no

- ah, I see, you're writing a script on a guy who drives on depression

ok, no it's good but it lakes of some...

no it's funny, you're still funny, but I don't know, the guy...

...could loose everything,

he could become a shit

think about it

Octave I adore you, you know it

YOU

Sophie has worked at the Ross for 3 years,

she is a part-time planning manager, Marc hired her

He has always got good taste

No, no don't insist

make love in an elevator with an intern, it's...

far too, "adrenalin" to me

even if I feel you're hot as hell

it's out of question! negative!

I got a reputation to preserve, you understand?

Here it's more in the mood, dirty parking, shabby lights,

very Mike Lee...

we fancy it at this time

piss smell, the real one

What you will do, Sophie? You'll take your lil'scooter in the rain

you'll regain your lil' husband, watch the saturday night show?

That's it, the happiness he offers you... That's it?

- I'm alone and I don't have TV

- ok, wait, wait, I know I am a superficial and arrogant shit

ok I don't deny

But I like you, you understand?

your hair, your eyebrows, your small intestine please me

even your rebuffs please me

- If my rebuffs please you...

- nobody, nobody never please me

I'm sure if you let yourself being kissed, it could be relavely... pleasant

It's really what I thought, you're really a beautiful slut

- Wear it, wear it, so I can kiss myself a little

Everything's allright, everything's allright!

Hi, it's Sophie, leave me a message, and I may call you back

Since Sophie left you, you turn around your flat,

you no more open your curtain,

You only use one room out of nine

the microwaves rythm your week-ends

you order your ready-meals by phone

since you're living alone, you fuck a lot of video-tapes

you always have pieces of kleenex taped at your fingertips

Being without Sophie made you ugly

Not only drugs cause withdrawal

It was easier to have a single retarded behaviour

when you knew Sophie was lovely waiting for you

Since Sophie left you nothing go round

when It was yet?

- it's going allright, thanks a lot!

- stop it...

you've finished to eat?

- I can't with it... Like that I can, with my hand

- I see that

- With that, I can't, or otherwise if I sting

you see, if I sting...

- So you've finished now?

- yes

- So, I got a little gift for you

Happy St. Valentine Day

Ah yeah, it was that day

- you're unfair, plus we said no gifts

- But here, it's a litlle bit more than that

- What, sorry? lot more than that?

- Lot more...

- so, it's a surprise

I open it

It won't blow me in the...

here I go

It smells like pee-pee a bit

- It's a pregnancy test

positive

I'm pregnant by you

- Holy cow! It was hard

I spilled all my guts, everything that every man

of the world says to their pregnant girl, in those moments

- Sir, Madame Have you finished?

- Yes it's over

- You don't want a little dessert?

Sophie never told anyone she was pregnant

except to you

Moreover, at the Ross, nobody knew you were together

What is she doing? Who is she phoning to?

Where is she when she's not here?

Marc and Sophie, didn't fit together, but they were well together

Which is lot more rare

They go to a full of stars hotel,

three times per week, at about 14h15

In order to have sex in a clean and a central place

ouch, you're hurt

- Guys, fun's over, joke's over, good mood's over, all it's game over

I am not joking here!

Dulère just phone me, he never talked to me that way!

listen to me!

if we don't have a new concrete script

before 14 o'clock, we're all dead!

I tell you, in one hour, we're all on the dole!

- It's hardly depressing in here, it looks like 3 Ross' employees...

- President, it so kind to come to see the small workers

- Hi youngsters!

- Tell me, Jeff, we've been phoned by Dulère: it's not right

- Jean-François, what stage are you at with Madone?

- Precisely, we're in the middle of a meeting

we're on a lot more federative concept

we're at that stage

- Oh, really, we're at that stage?

- We got your green light, Marc?

- it's swotting? uh?

- it's swotting hard! hey that's good...

- Hey Cuddly is not punchy...

- Stop with it, you idiot, you gonna kill it,

stop doing that, it gonna choke, I tell you

- Hey, we should already be shooting, now!

and your bullshit!

Fuck, we are done now!

We loose Madone, it's direct layoff...

But you don't give a fuck, anyway, you'll always find a job

at least, move your ass for the others!

i don't even talk about me

anyway, I know you despise me, you don't like me,

I'm just a little shitty salesman, that's it?

Think about low wages, small posts, they will pay the price

Jacqueline, at the accountancy, with her handicapped kid

45 yo, you think she will find a job?

She can still dream on!

...and Momo who clean your shit up every evening, your coke, your porn mags

He also can still dream on!

Be humans, fuck!

of course, it feels weird to him, realising he will shortly be homeless

J.- F. Marolle has been programmed for a streetless existence

He has accepted to be insulted and humiliated, during 15 years,

by his employers and his customers, to be able to borrow money from Bank

in order to acquire a 3 rooms in Levalois-Perret.

- that's fine, come on we go, uh?

- ok

- come on, it's good, stand up

He freaks out so much, he would almost become touching

- So... The last-minute dung, ok?

- absolutely

- The dung...

- A charming woman,

- neither too old, nor too young

- neither blonde nor dark

- chestnut?

- dark

- ... Performs small dance steps, wearing a tutu

- ah no, no, no, a Vanna White's little shirt

- I take

She is on a beautiful seaside house's terrace

decorated like in...

- "Friends"

- warm without being flashy

she looks at the camera, she exclaims with a voice...

- suave but authentical...

- I'm pretty isn't it?

no, I'm told I'm pretty...

I'm said to be pretty,

- but I don't ask myself the question

- I'm quite simply myself!

She grabs a Starlight pot she delicately opens

- Neither too fast nor to slow,

- before enjoying a spoonfull

- she closes her eyes with pleasure, while enjoying the product

- that's good, hu

- in passing, 2 seconds plan, at least...

- minimum, uh...

- then, she looks straight to the camera:

"My secret it's...

- Starlight!

scuse me...

- Starlight...

- So there you put the product demo...

with 6 white cheeses, fat-free, with calcium, vitamins, proteins,

to be healthy in head and body there's nothing better...

- They will adore...

- She resumes;

Here is my secret,

- but it's no more, since I told you all!

- impish laugh,

- not too much...

- packshot, "Starlight to stay slim except head inside "

- It's awesome;

guys you blew me away!

- it's in your email

- Dulère gonna shit on his pants, when he'll see this

- You have no self-esteem, I despise you, bite it

- They gonna go mad!

- Run away!

- Uh Charly, we gonna bugger Madone once again...

What?! yeah I'm coming, bitch...

- Go check your emails out

you're idiot, she's dead

- I'm daddy, she's pregnant!

- it's not true! It's working, it's true?

- You never thought being model?

- rather comedian, it's my dream

I do lots of castings, but there are too many girls

I heard I'm too "exotic"

- If someday I hear of stuff, you'd like me to pull the strings for you?

you know, I'm an important person

- I'll make you 10% on your blow jobs

That's true, to a professionnal like Tamara, Octave is a puzzling customer,

he asks her to wear Obsession, a Sophie's perfume

She appeases him

Tamara is the call-girl he doesn't fuck

- Come on

wait wait ola, softly, light, light, cruising,

respect yourself

you got beautiful hair

- that's additions

- You got beautiful eyes

- that's lenses

- You got a beautiful breast

- It's a wonderbra

- You got beautiful legs

- aah, at last a compliment!

- stop!

Why are you whoring?

You're unhappy?

- I'm never unhappy When I do...

- To me it's the opposite, I call you not to be unhappy

it's beautiful

- You think some day we'll make love?

- Call me back, Sophie, I regret

Octave it's Jeff, I hope you had my messages on your cellphone,

anyway your voicemail is full, anyway, I wanted to tell you

I made Tamara comes, the actress you told me about

by the way, she is terrific, if you can call me back that would be nice

IT'S THE FIRST AND LAST TIME YOU SEE YOUR DAUGHTER. Sophie

It's 18:00, you can pass at the office,

I hope you don't have personnal worries

Octave, It's Jeff again, call me back, I went out to have a run

I pass at the office back, I try to call you on your cellphone

So, Octave, I've called all Paris clubs, you're not under the tables

You would be nice to call me back, I hope you have no worries...

- Octave! Fuck! where have you been?

Where have you been? You have had my mess...?

- Leave me alone!

I'm on a bad

- Darling, Eric Won the match! - I scored 3 goals!

- Eric has won the match!

there honey, A beautiful chocolate bar, filled with good milk moss for your growth

- Hello!

- Have you seen a cute chick passing, here, leaving from here, she was in yellow

- ah, ah, Eric has won the match! - I scored 3 goals!

- Ok, it's over, you can leave, you can stop, all is over, you can go back home,

All here don't exist!

Look at yourselves, you match with nothing,

your aspect, your hairdos, your white teeth, everything,

the blotch, here; dirt with clean around, it doesn't exist,

nobody, blotch hiself like that, you understand?

- Eric has won the match!

- Look at your mouthes, you are Danish,

You're overdub

You're not synchro, I am, I've got a micro, you understand?

- Eric has won the match! - I scored 3 goals!

- What match? Fuckin shit! What match?

What sort of match? Foot, tennis, waterpolo? What...?

Numbers of birds in here, it's crazy!

What's your alimentation like?

- A beautiful chocolate bar, filled with good milk moss

for your growth

- Could you turn that music off, it's a pain...

- You're walking on crosses, This orange juice is fake,

this plate is glued, look, there's a technician here, look

there are cameras everywhere! look! look, go away...

ah yeah, look! look!

what this rails here?! we'll tumble down!

- Hello girls, - Hello Jeff

Here, at the Ross and Witchcraft, the customer is always right

and the customer is you

Stéphanie, give me the call!

Yes, Jean-Christian, how is the little family?

you'll always have the last word

yes, I read your proposition, It's really a great idea!

ah yes, it's terrific, really, good bye!

See you wednesday!

Even if it's not your job, we'll make you feel important

You won't come to us by any chance

the World is a concept and your concept we'll be ours

- It feels good

for my anus, I use R&W, "smell and flavour", thereby, with one touch

I keep my anus and my breath fresh...

- It's charming... relax, try to quiet down, it's gonna be allright

try to appease yourself,

I'm here, I'll be just behind the ambulance...

- He's gonna die! - it's ok, it's ok,

- He's gonna die! - Go away, go away!

- Let him breath! Here we go

- Prepare me some adrenalin, - block, block

- Charge

- We're loosing him

Octave is back from the dead

To him, life without cocaïne is nearly a discover

It's a bit like a life without Tv to others

Everything is slower, and it quickly gets bored

He tells himself, maybe that's the secret that would save the world:

accepting boredom

...Not easy...

Jeff never hold a grudge towards him for the punch

finally, he's nice Jeff

- He looks fine, uh? - not so much

- yes, he looks fine

Octave and Jeff could die together it would be good for society

- Octave, you're ok? You look really well today

it's a pleasure

- it's a pleasure to see you

I have something to tell you

- well, we'll talk in the car

- I take your bag

- him, the Octave's new friend it's Pyjaman

Marc Maronnier is dead, Octave and the other humans

from the agency were shocked by Marc's Suicide

but to say his gesture surprised them, would be a lie

- I was feeling it comes - I didn't expected it at all

- I expected it, to speak positive things, at Madone they are 100%...

At the agency upon Starlight, everything's going as expected

the train of mediocrity, hasn't run a minute late

rather, It has even got ahead;

page setting of the dung

presenting at Madone

appreciating at 200%

buying of even more broadcasting spaces

congratulating

traiting genius

- Sophie, you have news?

- Precisely, - She went away to Canada,

she has resigned

Marc were fired, at the agency seminary,

on the beach, on sunset he shot a bullet in his head

In advertising, when oneself join up with spacetime's Matrix

there are no articles in the papers, no half-mast posters,

no souvenir show,

only remains unsold stock options

when a publicist join up god, he's replaced with an alive publicist

Marc, I'll avenge you

- watch out, it's fragile...

Arriving at the PPM,

PPM it means, in american, Pre production Meeting

It's to say the last meeting where every details are decided before the shooting

the meeting syndrome at the top

the one who's just 34 yo, and who already speaks to herself

it's Fabienne, the tvprod

single under prozac, she always do her best

it's tiring her enormously, but so are we,

- Right, before starting that meeting, I'd like us to have a touched thought

for Marc Maronnier, who left us tragically some days ago

a though for the great professional he was, but above all for the man

concerning the Jean Christian's confirmation mail, shooting list precisions

It was phone contacts for the shooting, everybody agree with it?

- It must be a yoghurt in the life

moreover, the laptop on the table idea for the packshot it's perfect, it's modern

It makes it cash... Giovanni what does he think about it?

- Giovanni M. Dulère

Him, it's Giovanni Del Toro, he has been chosen cause he is very pro

translate: he lay down face to the agency

- If everybody agree, we can proceed to casting now, Charly...

Now at this moment, Customer must choose the human being

who will better embody his product, it's always a bit sensitive point

- There are our 2 choices for the Starlight woman

Jennifer you can reach at 88-60-90

We love her, she is fresh, she is modern

- What's that mess? what's that black?

Jeff, restrain your guys, cause we're again starting whatever off

scuse me, I'm not racist, but no...

at a pinch, the day we bring a Starlight Chocolate out

why not, but here it's not my fault, if our youghurt is white

Blacks it's too much segmenting

- it produces too much anxiety

- I'm ok to be open-minded, but there are limits

- So we reach too much africanity, not enought francity, we agree?

- too much africanity, not enought... - africanity not enought francity,

- There, it's better, that's better,

it's even really good,

she is really good that Tarama...

- Tamara - Yes, Trama...

- Superb, she's totally in the brand values

- it's Madone proper picture

it's superb

- it's different? - it's different,

Excuse me, she looks less prostitute than the previous one

- that's right

- it's completely Starlight

- that's no more and no less than Jennifer Lopez, more junior, more trendy

- It wouldn't be still too much africanicity?

- You can brighten her face a little, in post-prod?

- Completely, we'll rework the tone, during the calibration, no problem

- Ok Bingo! That's her

- So, we optionalize it

The meeting lasted 7 hours, 7 hours of jerk-off

with some piece of bravery...

- Gagnant, anything else?

- Eh, yes, important,

- I'd like us to validate the green density of the lawn, now

Well in brief, it's bootlickin' it's titillating, it's nit-picking

it's diddling at night, as usually,

and during hours... - up, up, down,

right, right, up, up, up,...

It looks like if it were nothing, that small meeting, to you,

completely surrealist and entertaining

and yet...

- It's not for you, there will be chocolate, after and before

- not a custard tart! - it will be after

- Chocolate mousse! - Stop it kids, stop it,

that's enough kids!

Pay cheaper, cheaper, it's cheaper for you

- Validated, perfect!

- I think we're totally focused, here - 7 hours meeting, I think we did a good job

- I personally really enjoyed myself, - good, there will be fewer

- really, really good meeting, Corinne, I like a lot your work

- No but my name is Fabienne, - Welcome at the Ross

- I'm working here for 5 years

- Look at this! Octave is already set to go to Miami

He has yet his little bag, bloody Octave!

- Tamara it's really good, honestly, come on spit!

there, softly...

- Still respect yourself...

it's really good,

but just a little bit greedier, please,

offer us it, give it to me, greedier,

think about closing your eyes when swallowing, ok?

- yes,

- One has to feel the pleasure in your throat

come on, act it for me,

right, cloose you eyes while swallowing

you take your time,

that was good what you did in the end

really good, more smiley at the end than at the start

that's the product benefit, that make you fresh, happy and blooming, ok?

We're here, we rule, of course you keep, interior,

but you give to the other, you rule, you take, without never...

because otherwise we are... but, rise the product up

there, mysterious, that's right look at the product, look at us

and offer Starlight!

there that's it! we do it again

- it's really...

- It's good? - Huge, nothing to do...

don't you think? - superb

It was the last take of the day,

and the more important for an ad film; the packshot

hours of lighting, each minor details matters, yoghurt choice, the spoon,

In fact the jerk-off Everest

- Best thing is to do a balled up on Starlight, I think...

- It's really well done!

- All right - No that's shit and you know it,

you see the two fuckers, there?

- I've always known we could count on him

- I want make them cry, after the take,

you hang on the chief cameraman for 10 minutes

we'll shoot our version

a stuff never done before

a commando operation

- With what he put in his turbinate bone, he won't go far...

- It's an artist, it works like that artists,

simple customer, we'll find another one

Octave I wanted to tell you how much you impressed me

Thank you, Octave, thank you for your involvement

I know this script wasn't your favourite...

You played the game as a great professional

Obviously, Alfred Dulère is a bick prick even abroad

- See you soon, - See you very soon

- So, we've got a plane to take

- Yes, didn't you want to salute Tamara?

- oh, yes Tamara... yes, Gagnant! I leave you my house keys

details Diana, details!

- Buddy come see, you're ready? - yes

- You're ready? - Yes

- Wait, wait, They propose us the creative director post

250.000 F per month, plus expense claims, paid apartment, company porsches

company bitches, stock options, well there, coke that's the Everest

- No - But yes, you must say yes!

- No, no, no - Why?

- Because I got more turn-on, more revolutionary

- That's what? - After...

- We shot the pack

no, skip it, this movie is shit

- But it's important, the packshot! - After Fabienne, after

US

Wa have succeeded

Our version was in the can, we were kings, we were the strongest

Here it is, I was cameback

- That's weird, that stuff don't go forth anymore

- Try again

- May I serve you something? Tea, coffee?

Madam, sir, would you like a drink?

I stayed cloistered at home,

crying and systematicly stumbling upon Sophie's answerphone

In the meantime, Charly, that fuckhead, had already answered for us both,

I just had to sign the papers

visually, Creative Director initials, it makes D.C.

Young blood at R.&W.

- ahh, you're no dorks! You could have smiled a bit more,

but you are no dorks!

It's in the whole Ross' Name, I raise my glass to our new two Creative Directors:

Octave and Charly

Yes Stephanie, wait, speak louder... - Come on,

- What the cops!? - have a drink

- Well, ok, let them come up, yeah

Police wants to see you, They're coming up

- Hello, - Hello Octave, Mrs and Mr. Lacase

on the phone, Sophie's parents

- Oh hi, how are you?

- Inspector Parretti, we come for Octave Parengo and Charly

- We heard your messages, on Sophie's mobile phone

and we don't well understand

our daughter commited suicide, Octave

- Wanted for murder

- it's because of you, She commited suicide in Senegal

with her friend, Marc, you understand?

She fired a gun's bullet in her face, Octave - I understand

- It's better, I can eventually call you back?

cause I'm here at a meeting now,

I can't really answer you, I call you back on Tuesday

ok? kisses... - Octave you're fired!

- Now it's too late, it had to be done earlier, I'm sorry...

- This boy is a real shit

- what are you doing here? - I quit my life, by myself!

- Get him! he's buggering off!

- Wait, it's ok, it's ok - Get him!

- it's allright

- I've an idea, I gonna...

- You stay here!

- It's locked!

- Tamara, Alfred, Alfred Dulère,

Tell-me, would you fancy a small dinner at the silver tower,

one of these evenings? And I have a little surprise for you

- Put your gun away

- Parengo don't mess up!

Come back Parengo! don't do it, I tell you!

Give me your hand, stop that!

everything is temporary: Love, Art, planet Earth

you, me

particulary me.

PROJECTION TEST You're part of a pre-test panel

Option END n°2

- Octave, fuck, I am in a mid-bad, enormous... I'm not fine at all

- Yes good evening, do you want champagne? Amuse la bouche?

- Thanks madam,

- I didn't come here to croak with you,

There's a little girl waiting for me in Marocco, all I do is for her

- What's that?

- Vomit, you both swallowed this shit together

- You puked on yourselves

- Fuck, Octave, I believed we had killed people

I believed we were pursued by the cops, I was too scared, no joke...

- Me too, - Come here

At this instant, we were beautiful inside but pitiful outside...

- Stop laughing, fuck!

Deep inside us, very deeply, it was a new birth

The universe was offering us a second chance

- Thank you - And there are your baggages...

- No, that's fine, I'll take it, thank you

Dulère had to be blast, then disapear, very quickly

To help me realeasing the commercial, I connected the AAF guys,

the Anti-Ads Front, a secret activist small group, Charly dug out on internet

- You behave, exactely like them, here... Watch out seb...

- Like them, Why?

- Excuse me to tell you that, but you do verbal marketing here

- Wait, I'm doing verbal marketing?! You know what you're sayin here?

- A terrorist attack should be tried

Like Hud, he had got a good job, at the Channel 1 Ad section

it's him who has broadcasted the film on live...

Here it is, Octave is dead, and so is his car

But I couldn't leave this world, without savouring my victory

- Excuse me president...

Yes? Well, ok, of course...

you can turn on the television on first channel?

- My pleasure, mister

- it's good, we're watching - Here it is, thank you,

it will be awesome, director!

We'll rip it up!

Tests are super positives, I think we can say it,

- Yes my dear - Finally, They're friendly,

and we live strong things

- Look my dear, I think it's going to begin

- Sorry; I feel stupid, I'll do it again - Hello, here it's Starlight

a new diet yoghurt, that's strictly without any relevance

So why are we trying to sell it to you?

because we've got goals, we have numbers to make

What did you think? You think we're having fun, here?

- You know how much costs 30 sec of peoples brain

who's watching tv at this hour? 400.000 F

So how do we do? With what do we pay this?

and our executives, how do we pay them?

Wait, our CEO for example, which salary is nearly closed

Burkina Faso PIB, eh?

What do we pay him with? Where do we find the cash?

And our shareholders? the investors?

How we do? How we do? How we do?

- Fuck that's disgusting!

So now, turn your lil'tv off, take your lil'coin holder,

and go directly to the supermarket to sell off stocks,

12.000 tons are to gobble up!

Madone, buy it, otherwise it won't sell up

Who is slim in his head?

- Anyway, we can't say you give your customers shit...

I was savouring my revolution, I was disappearing... Far

learn to live differently

My friend Pyjaman told me about the jungle

Each year, the world-wide budget

spent on advertising arise 500 billion dollars.

An UN study estimate that only 10% of that ammount

would be necessary to divide by two starvation in the world