Original subtitles

- [Narrator] If you are looking

to build your first online store using Shopify,

but you don't know where or how to start

then you clicked on the right video.

This 10 minute guide

will walk you through all the necessary steps

to build your Shopify store from complete scratch.

The first step is signing up for Shopify.

In the description of this video,

you'll find a special signup link

that will enable you to extend your trial

for an additional three months.

So make sure you use that link to save some money.

Signing up is really easy.

Just follow the prompts

until you get to your Shopify dashboard.

Once here, the first thing we're gonna do

is choose the theme for your store.

So let's click on Online Store and go to Themes.

By default,

the Dawn theme is already installed on your store.

If you wanna choose a different theme,

just scroll down and click on Visit Theme Store.

Here you can find many themes to choose from.

For this store, I'm gonna stick with the Dawn theme

which is already installed.

Now we're gonna start customizing your store.

So let's click on Customize.

This will take us into the store editor.

Let's first add a nice banner image to our homepage.

Click on Image banner

And then simply upload your image here.

(calm music)

Now let's also change the tagline.

Simply click on the text and change it here.

To add our custom logo

we're gonna go to the theme settings, and under Logo

we're gonna simply upload our logo.

Once that's done,

it will be displayed on the left side of the header.

You can also go through the color and typography settings

if you want to use your own brand colors

and fonts on your store.

Now to add products to your Shopify store,

we're gonna have to go back to our dashboard.

So let's save our changes and click on Exit.

Then let's go to products.

If you're dropshipping your products

from places like AliExpress or Printful,

you can simply import your products

directly from those platforms.

You'll find a step-by-step tutorial

on how to import products in the video description.

If you're selling your own products,

simply click on Add Your Products.

Here we can enter all of the relevant details

like the product name and a short description.

If you need some help coming up with a good description

I recommend using the new AI writing assistant

which will automatically write your product description

for you based on a few keywords.

And then we wanna make sure

to add some high quality images

that show our product in the best light.

Here we can set the price for the product.

Then if you want to use Shopify to track your inventory,

make sure to set the quantities you currently have in stock.

If you have multiple colors or sizes for this product

you can set them up down here under Variance.

Once everything is filled out,

click on Save to add this product to the store.

Now you can repeat the same process

until all of your products are added.

Creating Collections is a great way

to categorize your products and keep everything organized.

So let's head over to Collections

and set up our first collection.

Because I'm building a clothing store,

I will create a collection for hoodies

and I will set the collection type to manual

so I can manually add my products to this collection.

We also wanna add a collection image and then click Save.

And now under products

we can add the relevant products to this new collection.

Now that we have added a few products and collections

it's time to spend some more time

customizing our store pages.

So let's go to Online Store and click on Customize.

And that will take us back to the Shopify editor.

When we scroll down,

we can see that there's already a feature collection

set up on the homepage.

Let's delete this one by clicking on the trash icon.

And then let's click on Add section on the left

and choose the Collection list.

Here we can now display some of the collections

that we have created before.

So for my store,

I'm gonna simply add the hoodies collection

the T-shirts collection, and the shorts collection.

To add more content to your homepage,

simply click on Add section and select a section you need.

You can also switch to other pages on your store

and customize them the exact same way.

To customize the navigation menu at the top of the website,

we'll have to go back to the dashboard again

then go to Online Store and click on Navigation.

Under menus, we're gonna go to the Main menu

and then here we can add new menu items

like for example, a specific collection.

And we can also create sub menus, like for a clothing store

for example, it would make sense to have a men's

and a women's collection.

And then add all of the different types of clothing

as a sub menu.

To check out how our new menu looks like,

we can go back to the editor

and we should be able to see the changes we've made.

Another thing we definitely wanna put on our store

are the policies, like the refund policy,

the shipping policy, terms of service, and so on.

And Shopify makes it really easy to set those up.

All you have to do is go to the settings on the bottom left

then scroll down and go to policies.

Here we can simply create our policies

from the Shopify templates

by clicking on create from template.

Now, before you save these,

make sure you read through your policies

and customize them to your specific store details.

Also, don't forget to add your shipping policy

and contact information as well.

And now we're gonna add these policies

to the footer menu of our store.

So let's close the settings

and go back to Online Store, Navigation.

Now, click on Footer menu.

And here we can add all of our store policies.

Now, let's go back to the store editor

and scroll all the way to the bottom,

then click on the small dropdown arrow next to the footer.

And let's add a new block and choose the Menu block.

And now we have the footer menu at the bottom of our store.

Before launching our new store,

we're gonna have to set up our payment processors

so that customers can actually check out

and complete the payment.

So in the dashboard,

let's go to settings on the bottom left,

then go to payments.

Here, click on Activate Shopify payments

and fill out all the details to complete this process.

This will enable customers on your store

to choose between many different payment methods

like credit card, Apple Pay, Shop Pay, and more.

By default,

customers will also be able to check out using PayPal.

You can deactivate PayPal checkout if you want to

but usually that decreases the conversion rate

on your store, so I would just leave it turned on.

We also wanna make sure to set up our shipping rates.

So let's go to Shipping and delivery.

Here we can set up different shipping rates

based on the regions we're shipping our products to.

And we can also add a dynamic shipping rate

based on the weight or the price of the product.

If you have imported your product

from a third party supplier

then there might already be a shipping profile

set up for those imported products.

Before we launch our new store,

there's a few more settings we wanna look at.

Under Store details, make sure everything is filled out

like the store name, store email, billing information

and also the store currency.

If you need to collect taxes for specific regions,

you can set those up under taxes and duties.

Under brand you can upload your logo

and add your brand colors

to make sure your store brand

is congruent on all different platforms.

And the final thing we wanna do is set up our custom domain

which is gonna be the URL address of our website.

So let's go to domains.

And if you already have your domain,

you can click on connect existing domain

and follow the instructions.

But if you don't have a domain yet,

you wanna click on Buy new domain,

then type in the domain you wanna buy.

This will most likely be your store name.

And if it's available,

you can buy it right here through Shopify.

And when that's done

it'll be automatically connected to your new store.

Now, before we go live and launch our new store,

we're gonna have to pick a Shopify plan.

So let's go to Online Store and click on Pick a plan.

Let's choose the basic plan, then choose the billing cycle

and fill in all the necessary information and confirm.

And now under Online Store, we can remove the password

so that our Shopify store is now open to our customers.