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NARRATOR: Once, ready meals
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were cheap, easy
and sometimes a bit nasty.
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were cheap, easy
and sometimes a bit nasty.
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Not any more.
Now they've gone gourmet.
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Not any more.
Now they've gone gourmet.
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So, when it comes to ready meals,
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I think that the bar has been raised
so much in recent years.
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I think that the bar has been raised
so much in recent years.
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I think that the bar has been raised
so much in recent years.
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Leading the charge,
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popular brands
like Charlie Bigham, Cook and M&S...
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popular brands
like Charlie Bigham, Cook and M&S...
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popular brands
like Charlie Bigham, Cook and M&S...
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..all offering us a slice
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of a multi-million-pound
luxury ready meal market.
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of a multi-million-pound
luxury ready meal market.
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of a multi-million-pound
luxury ready meal market.
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The quality can be exactly the same
as buying something fresh.
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The quality can be exactly the same
as buying something fresh.
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But going posh
means a premium price tag.
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But going posh
means a premium price tag.
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Luxury ready meals
can now cost over £10.
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Luxury ready meals
can now cost over £10.
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I think they're expensive. I don't
think they're great value for money.
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I think they're expensive. I don't
think they're great value for money.
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A price millions of us
are happy to pay.
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A price millions of us
are happy to pay.
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But what do we get for our money?
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But what do we get for our money?
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In this programme, we unpack
Britain's luxury ready meal boom,
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In this programme, we unpack
Britain's luxury ready meal boom,
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In this programme, we unpack
Britain's luxury ready meal boom,
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exposing the mark-ups...
They're costing around the £5 mark.
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exposing the mark-ups...
They're costing around the £5 mark.
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For pasta and cheese,
it seems quite a lot of money.
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For pasta and cheese,
it seems quite a lot of money.
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..health risks...
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The thought of consuming
that volume of salt in one meal
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The thought of consuming
that volume of salt in one meal
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in one sitting is just crazy.
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in one sitting is just crazy.
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..the truth about their flavours...
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It sort of tastes like
packing material.
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It sort of tastes like
packing material.
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..and discover if the future
is still looking tasty
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..and discover if the future
is still looking tasty
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for the luxury ready meal makers.
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for the luxury ready meal makers.
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From his main kitchen, nestled
in the sleepy Somerset countryside,
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From his main kitchen, nestled
in the sleepy Somerset countryside,
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From his main kitchen, nestled
in the sleepy Somerset countryside,
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Charlie Bigham has helped
put the luxury ready meal
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Charlie Bigham has helped
put the luxury ready meal
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firmly on our culinary map.
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firmly on our culinary map.
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{\an8}One of the brands
at the forefront of leading
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{\an8}One of the brands
at the forefront of leading
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{\an8}chilled ready meal growth
has been Charlie Bigham.
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{\an8}chilled ready meal growth
has been Charlie Bigham.
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He's done a good job at bringing
new consumers and new diners
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He's done a good job at bringing
new consumers and new diners
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into chilled ready meals.
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So the story goes,
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So the story goes,
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after quitting his corporate job
in the city
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after quitting his corporate job
in the city
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and travelling the world
in a yellow camper,
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and travelling the world
in a yellow camper,
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food lover Charlie was so inspired
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by the incredible dishes
he discovered
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by the incredible dishes
he discovered
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that he began to craft
a luxury ready meals
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that he began to craft
a luxury ready meals
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at his kitchen table
and sold them to local delis.
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at his kitchen table
and sold them to local delis.
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Charlie Bigham invigorated
and excited the ready meal market
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Charlie Bigham invigorated
and excited the ready meal market
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Charlie Bigham invigorated
and excited the ready meal market
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after his tour in 1994,
with a passion for food,
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after his tour in 1994,
with a passion for food,
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a real passion for good quality,
good tasting food in the house.
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a real passion for good quality,
good tasting food in the house.
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a real passion for good quality,
good tasting food in the house.
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Fast-forward 30 years,
and his ready meals
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Fast-forward 30 years,
and his ready meals
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are now stocked
in all the major supermarkets,
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are now stocked
in all the major supermarkets,
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commanding a whopping £6
for a single portion
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commanding a whopping £6
for a single portion
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and almost a tenner for two.
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Charlie Bigham has been sold
as quite a high-quality product
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Charlie Bigham has been sold
as quite a high-quality product
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Charlie Bigham has been sold
as quite a high-quality product
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in the sense that it is often
quite wholesome, comforting.
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in the sense that it is often
quite wholesome, comforting.
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in the sense that it is often
quite wholesome, comforting.
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You get this kind of
robust feel about them,
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You get this kind of
robust feel about them,
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and it's very much marketed
in the same way.
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and it's very much marketed
in the same way.
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'Charlie Bigham,
You couldn't make him up.'
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'Charlie Bigham,
You couldn't make him up.'
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At a cost of £4 million,
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At a cost of £4 million,
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Charlie's
latest advertising campaign
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Charlie's
latest advertising campaign
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portrays a cartoon-style
representation of himself
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portrays a cartoon-style
representation of himself
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and follows him as he creates
one of his luxury meals.
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and follows him as he creates
one of his luxury meals.
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From selecting fresh ingredients
at the market
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From selecting fresh ingredients
at the market
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to handcrafting recipes
in his tasting kitchen.
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to handcrafting recipes
in his tasting kitchen.
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to handcrafting recipes
in his tasting kitchen.
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{\an8}Charlie Bigham
is one of these entrepreneurs
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{\an8}who has put himself front and centre
when it comes to branding.
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{\an8}who has put himself front and centre
when it comes to branding.
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He's really appealed
to those consumers
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He's really appealed
to those consumers
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who don't want to have
a faceless, anonymous ready meal.
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who don't want to have
a faceless, anonymous ready meal.
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They want something
that feels like it's been cooked
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They want something
that feels like it's been cooked
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by a knowledgeable chef.
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It's not just Charlie
who's hit the luxury aisle,
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It's not just Charlie
who's hit the luxury aisle,
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It's not just Charlie
who's hit the luxury aisle,
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with supermarkets now stacked to
the rafters with high-end options.
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with supermarkets now stacked to
the rafters with high-end options.
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with supermarkets now stacked to
the rafters with high-end options.
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So, we are less worried about saying
that we're using ready meals now.
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So, we are less worried about saying
that we're using ready meals now.
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And partially,
that's because ready-made meals
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And partially,
that's because ready-made meals
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have become better
in terms of quality.
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have become better
in terms of quality.
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And it's not something
you need to feel worried about
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And it's not something
you need to feel worried about
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perhaps giving your children
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and telling the world that you are,
in fact, using them.
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and telling the world that you are,
in fact, using them.
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But do they really taste better
than the budget equivalents?
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But do they really taste better
than the budget equivalents?
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But do they really taste better
than the budget equivalents?
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Who better to ask than
top restaurant critic Jimi Famurewa?
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Who better to ask than
top restaurant critic Jimi Famurewa?
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Who better to ask than
top restaurant critic Jimi Famurewa?
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With a palate primed
by the world's best restaurants,
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With a palate primed
by the world's best restaurants,
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he's here to see if he can tell
the luxury chilled meal
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he's here to see if he can tell
the luxury chilled meal
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from the mid-range
and budget versions.
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from the mid-range
and budget versions.
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So, when it comes to ready meals,
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I think that the bar has been raised
so much in recent years.
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I think that the bar has been raised
so much in recent years.
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I think that the bar has been raised
so much in recent years.
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I am really, really hoping
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I am really, really hoping
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that some of these
high-end ready meals
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that some of these
high-end ready meals
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will deliver
almost restaurant standard.
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will deliver
almost restaurant standard.
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First up to test Jimi's taste buds,
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First up to test Jimi's taste buds,
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three chicken tikka masalas
that vary significantly in price.
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three chicken tikka masalas
that vary significantly in price.
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three chicken tikka masalas
that vary significantly in price.
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The budget option comes in at 2.49,
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The budget option comes in at 2.49,
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3.95 for the mid-range offering,
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3.95 for the mid-range offering,
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and six quid
for the luxury Charlie Bigham's.
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and six quid
for the luxury Charlie Bigham's.
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Will he be able to pick out
the high-end meal?
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Will he be able to pick out
the high-end meal?
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Will he be able to pick out
the high-end meal?
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Reputation's on the line, I feel.
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Reputation's on the line, I feel.
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First up, dish number one.
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First up, dish number one.
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The chicken tastes
very, very, very low quality.
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The chicken tastes
very, very, very low quality.
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The chicken tastes
very, very, very low quality.
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The chicken tastes
very, very, very low quality.
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Yeah.
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It's, erm...
it's just so lacking in flavour
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It's, erm...
it's just so lacking in flavour
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It's, erm...
it's just so lacking in flavour
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that it's kind of
almost quite funny.
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that it's kind of
almost quite funny.
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Not a good start,
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but hopefully, the next offering
will be more promising.
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but hopefully, the next offering
will be more promising.
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but hopefully, the next offering
will be more promising.
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The chicken feels to me
like they're quite small pieces,
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00:05:32,060 --> 00:05:34,060
The chicken feels to me
like they're quite small pieces,
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The chicken feels to me
like they're quite small pieces,
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00:05:34,420 --> 00:05:36,420
and maybe there's a bit
of dryness to the meat, but...
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and maybe there's a bit
of dryness to the meat, but...
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The sauce itself
is actually pretty nice.
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The sauce itself
is actually pretty nice.
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It's pretty pleasant.
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This is quite a nice
chicken tikka masala,
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00:05:46,380 --> 00:05:46,780
This is quite a nice
chicken tikka masala,
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regardless of whether
it's a ready meal or not.
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00:05:48,860 --> 00:05:49,300
regardless of whether
it's a ready meal or not.
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00:05:51,340 --> 00:05:53,340
Invented by Glaswegian chef
Ali Ahmed Aslam in the 1970s,
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Invented by Glaswegian chef
Ali Ahmed Aslam in the 1970s,
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Invented by Glaswegian chef
Ali Ahmed Aslam in the 1970s,
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articles suggest we now buy
over 18 million tonnes
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00:05:59,060 --> 00:06:00,940
articles suggest we now buy
over 18 million tonnes
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00:06:00,980 --> 00:06:02,980
of chicken tikka masala a week.
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00:06:03,020 --> 00:06:03,180
of chicken tikka masala a week.
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Oh, yeah,
that's a tough piece of chicken.
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00:06:06,060 --> 00:06:07,420
CHUCKLES
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00:06:07,460 --> 00:06:09,460
Jimi's onto his last chicken tikka.
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00:06:09,500 --> 00:06:11,540
Jimi's onto his last chicken tikka.
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00:06:11,580 --> 00:06:13,580
It sort of tastes like
packing material.
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00:06:13,620 --> 00:06:14,460
It sort of tastes like
packing material.
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00:06:14,500 --> 00:06:16,500
I mean, it is having
to work quite hard.
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00:06:16,540 --> 00:06:17,740
I mean, it is having
to work quite hard.
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00:06:17,780 --> 00:06:19,780
With all three plates sampled,
will Jimi guessed correctly?
225
00:06:19,820 --> 00:06:21,820
With all three plates sampled,
will Jimi guessed correctly?
226
00:06:21,860 --> 00:06:22,540
With all three plates sampled,
will Jimi guessed correctly?
227
00:06:23,540 --> 00:06:25,540
OK, moment of truth. Erm...
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00:06:25,580 --> 00:06:26,500
OK, moment of truth. Erm...
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00:06:26,540 --> 00:06:28,540
More nervous
than I thought I would be.
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00:06:28,580 --> 00:06:28,860
More nervous
than I thought I would be.
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00:06:28,900 --> 00:06:30,900
So, this is the second one I tried,
which was the one over here,
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00:06:30,940 --> 00:06:32,100
So, this is the second one I tried,
which was the one over here,
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00:06:32,140 --> 00:06:33,900
which I thought was the best.
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00:06:33,940 --> 00:06:35,940
And now I'm slightly worried.
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00:06:35,980 --> 00:06:36,660
And now I'm slightly worried.
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00:06:36,700 --> 00:06:38,700
That is Charlie Bigham's, £6.
237
00:06:38,740 --> 00:06:40,180
That is Charlie Bigham's, £6.
238
00:06:40,220 --> 00:06:42,220
Yes. That is the best,
at the top end.
239
00:06:42,260 --> 00:06:43,180
Yes. That is the best,
at the top end.
240
00:06:44,460 --> 00:06:46,460
Made by marinating chicken
in yoghurt and spices,
241
00:06:46,500 --> 00:06:47,500
Made by marinating chicken
in yoghurt and spices,
242
00:06:47,540 --> 00:06:49,540
the Charlie Bigham dish
also features rice
243
00:06:49,580 --> 00:06:50,580
the Charlie Bigham dish
also features rice
244
00:06:50,620 --> 00:06:52,620
prepared with a traditional
Indian cooking technique.
245
00:06:52,660 --> 00:06:53,020
prepared with a traditional
Indian cooking technique.
246
00:06:54,860 --> 00:06:56,860
So, this envelope contains the one
that I think is the better.
247
00:06:56,900 --> 00:06:58,900
So, this envelope contains the one
that I think is the better.
248
00:06:58,940 --> 00:06:59,900
So, this envelope contains the one
that I think is the better.
249
00:06:59,940 --> 00:07:01,420
Let's see.
250
00:07:01,460 --> 00:07:03,460
Tesco Hearty Food Co, 2.49.
251
00:07:03,500 --> 00:07:04,420
Tesco Hearty Food Co, 2.49.
252
00:07:06,180 --> 00:07:08,180
Hard luck, Jimi.
That's the budget option.
253
00:07:08,220 --> 00:07:08,980
Hard luck, Jimi.
That's the budget option.
254
00:07:09,020 --> 00:07:11,020
This is the third one I tried,
which I thought was the budget.
255
00:07:11,060 --> 00:07:12,420
This is the third one I tried,
which I thought was the budget.
256
00:07:12,460 --> 00:07:14,460
Ah! Whoa!
257
00:07:14,500 --> 00:07:16,140
Ah! Whoa!
258
00:07:16,180 --> 00:07:18,180
And that is Waitrose. That is 3.95.
259
00:07:18,220 --> 00:07:18,660
And that is Waitrose. That is 3.95.
260
00:07:18,700 --> 00:07:20,700
So I had the budget and the better
the wrong way round.
261
00:07:20,740 --> 00:07:21,220
So I had the budget and the better
the wrong way round.
262
00:07:21,260 --> 00:07:22,940
That is a shocker.
263
00:07:24,580 --> 00:07:26,220
Well done, Jimi.
264
00:07:26,260 --> 00:07:28,260
Though you did manage to mix up
the budget and better tier,
265
00:07:28,300 --> 00:07:30,220
Though you did manage to mix up
the budget and better tier,
266
00:07:30,260 --> 00:07:32,260
I forgive you, as you did manage
to pick out the quality
267
00:07:32,300 --> 00:07:33,180
I forgive you, as you did manage
to pick out the quality
268
00:07:33,220 --> 00:07:35,220
of that luxury ready meal.
269
00:07:35,260 --> 00:07:35,460
of that luxury ready meal.
270
00:07:35,500 --> 00:07:36,820
But how will you fare
271
00:07:36,860 --> 00:07:38,860
with the nation's favourite
pasta dish, the lasagne?
272
00:07:38,900 --> 00:07:40,140
with the nation's favourite
pasta dish, the lasagne?
273
00:07:40,180 --> 00:07:42,180
So, this looks so impressive.
274
00:07:42,220 --> 00:07:43,420
So, this looks so impressive.
275
00:07:43,460 --> 00:07:45,460
There's defined layers.
You can see each layer of pasta.
276
00:07:45,500 --> 00:07:47,500
There's defined layers.
You can see each layer of pasta.
277
00:07:47,540 --> 00:07:48,060
There's defined layers.
You can see each layer of pasta.
278
00:07:48,100 --> 00:07:50,020
But let's see what it tastes like.
279
00:07:52,500 --> 00:07:54,500
Wow.
280
00:07:54,540 --> 00:07:54,780
Wow.
281
00:07:54,820 --> 00:07:56,420
Seriously impressive.
282
00:07:56,460 --> 00:07:58,460
Outrageously good, I've got to say.
283
00:07:58,500 --> 00:07:59,540
Outrageously good, I've got to say.
284
00:07:59,580 --> 00:08:01,580
The modern lasagne
dates back to the 14th century,
285
00:08:01,620 --> 00:08:03,620
The modern lasagne
dates back to the 14th century,
286
00:08:03,660 --> 00:08:04,140
The modern lasagne
dates back to the 14th century,
287
00:08:04,180 --> 00:08:06,180
{\an8}but its actual origin
is contested with the Romans,
288
00:08:06,220 --> 00:08:07,900
{\an8}but its actual origin
is contested with the Romans,
289
00:08:07,940 --> 00:08:09,940
{\an8}the Greeks and even us Brits
claiming to have invented it.
290
00:08:09,980 --> 00:08:11,740
{\an8}the Greeks and even us Brits
claiming to have invented it.
291
00:08:11,780 --> 00:08:13,780
Copyright claims aside,
Jimi is on to option two.
292
00:08:13,820 --> 00:08:15,620
Copyright claims aside,
Jimi is on to option two.
293
00:08:15,660 --> 00:08:17,660
{\an8}It's got that kind of
slightly sweet, ketchupy edge.
294
00:08:17,700 --> 00:08:19,700
{\an8}It's got that kind of
slightly sweet, ketchupy edge.
295
00:08:19,740 --> 00:08:20,740
{\an8}It's got that kind of
slightly sweet, ketchupy edge.
296
00:08:20,780 --> 00:08:22,780
{\an8}It sort of tastes like a lasagne
that's been...
297
00:08:22,820 --> 00:08:23,500
{\an8}It sort of tastes like a lasagne
that's been...
298
00:08:23,540 --> 00:08:25,540
{\an8}arrived fresh from the 1980s,
to be honest.
299
00:08:25,580 --> 00:08:25,860
{\an8}arrived fresh from the 1980s,
to be honest.
300
00:08:25,900 --> 00:08:27,900
A lot of room for improvement.
301
00:08:27,940 --> 00:08:28,220
A lot of room for improvement.
302
00:08:28,260 --> 00:08:30,260
With the last meal
quickly sampled...
303
00:08:30,300 --> 00:08:31,700
With the last meal
quickly sampled...
304
00:08:31,740 --> 00:08:33,740
The flavour's quite similar
to that second one.
305
00:08:33,780 --> 00:08:35,540
The flavour's quite similar
to that second one.
306
00:08:35,580 --> 00:08:37,580
It's quite soggy.
There's a lot of liquid.
307
00:08:37,620 --> 00:08:38,180
It's quite soggy.
There's a lot of liquid.
308
00:08:38,220 --> 00:08:40,220
..once again, Jimi has to decide
which is the luxury option.
309
00:08:40,260 --> 00:08:42,260
..once again, Jimi has to decide
which is the luxury option.
310
00:08:42,300 --> 00:08:43,020
..once again, Jimi has to decide
which is the luxury option.
311
00:08:44,220 --> 00:08:46,220
This is the first one that I tried.
312
00:08:46,260 --> 00:08:46,780
This is the first one that I tried.
313
00:08:46,820 --> 00:08:48,820
Oh, my God. If this is wrong,
I might have to resign.
314
00:08:48,860 --> 00:08:50,860
Oh, my God. If this is wrong,
I might have to resign.
315
00:08:50,900 --> 00:08:52,140
Oh, my God. If this is wrong,
I might have to resign.
316
00:08:52,180 --> 00:08:54,180
M&S GastroPub, £6.
317
00:08:54,220 --> 00:08:55,820
M&S GastroPub, £6.
318
00:08:55,860 --> 00:08:57,860
That is such a good lasagne
by any criteria.
319
00:08:57,900 --> 00:08:59,900
That is such a good lasagne
by any criteria.
320
00:08:59,940 --> 00:09:00,500
That is such a good lasagne
by any criteria.
321
00:09:00,540 --> 00:09:02,540
The fact that it's a ready meal
lasagne is kind of remarkable.
322
00:09:02,580 --> 00:09:04,580
The fact that it's a ready meal
lasagne is kind of remarkable.
323
00:09:04,620 --> 00:09:05,020
The fact that it's a ready meal
lasagne is kind of remarkable.
324
00:09:05,060 --> 00:09:07,060
Made from pulled beef
and red wine ragu,
325
00:09:07,100 --> 00:09:07,820
Made from pulled beef
and red wine ragu,
326
00:09:07,860 --> 00:09:09,860
the M&S lasagne
uses fresh egg pasta
327
00:09:09,900 --> 00:09:11,660
the M&S lasagne
uses fresh egg pasta
328
00:09:11,700 --> 00:09:13,700
and is topped off
with British rarebit. Yum!
329
00:09:13,740 --> 00:09:15,620
and is topped off
with British rarebit. Yum!
330
00:09:15,660 --> 00:09:17,660
The second one,
which I thought was the better,
331
00:09:17,700 --> 00:09:19,180
The second one,
which I thought was the better,
332
00:09:19,220 --> 00:09:21,220
the mid-range of the three, is...
333
00:09:21,260 --> 00:09:23,300
the mid-range of the three, is...
334
00:09:23,340 --> 00:09:25,340
oh, Sainsbury's Stamford Street,
2.49.
335
00:09:25,380 --> 00:09:27,340
oh, Sainsbury's Stamford Street,
2.49.
336
00:09:27,380 --> 00:09:28,660
But, oh, I'm kicking myself.
337
00:09:28,700 --> 00:09:30,700
The third one I tried,
which I thought was the budget,
338
00:09:30,740 --> 00:09:32,060
The third one I tried,
which I thought was the budget,
339
00:09:32,100 --> 00:09:34,100
although I wasn't sure,
there wasn't much in it...
340
00:09:34,140 --> 00:09:34,540
although I wasn't sure,
there wasn't much in it...
341
00:09:35,700 --> 00:09:37,700
..Morrisons, 3.75.
342
00:09:37,740 --> 00:09:37,980
..Morrisons, 3.75.
343
00:09:38,020 --> 00:09:40,020
So, I got those last two wrong.
344
00:09:40,060 --> 00:09:40,620
So, I got those last two wrong.
345
00:09:40,660 --> 00:09:42,660
Wow. Wow. Unexpected.
346
00:09:42,700 --> 00:09:43,020
Wow. Wow. Unexpected.
347
00:09:43,060 --> 00:09:45,060
Well done, Jimi.
348
00:09:45,100 --> 00:09:45,380
Well done, Jimi.
349
00:09:45,420 --> 00:09:47,420
Despite another mix-up
between budget and mid-range,
350
00:09:47,460 --> 00:09:49,020
Despite another mix-up
between budget and mid-range,
351
00:09:49,060 --> 00:09:51,060
once again, the luxury ready meal
352
00:09:51,100 --> 00:09:51,660
once again, the luxury ready meal
353
00:09:51,700 --> 00:09:53,700
was head and shoulders
above the others,
354
00:09:53,740 --> 00:09:54,020
was head and shoulders
above the others,
355
00:09:54,060 --> 00:09:55,660
showing that if you're aiming
to eat something
356
00:09:55,700 --> 00:09:57,700
close to restaurant quality,
357
00:09:57,740 --> 00:09:57,980
close to restaurant quality,
358
00:09:58,020 --> 00:10:00,020
you've got to be prepared
to splash the cash.
359
00:10:00,060 --> 00:10:00,780
you've got to be prepared
to splash the cash.
360
00:10:03,180 --> 00:10:04,380
Coming up...
361
00:10:04,420 --> 00:10:06,420
Where does your money go
when you buy a luxury ready meal?
362
00:10:06,460 --> 00:10:07,540
Where does your money go
when you buy a luxury ready meal?
363
00:10:07,580 --> 00:10:09,020
In the grand scheme of things,
364
00:10:09,060 --> 00:10:11,060
how much is it actually
going to cost them?
365
00:10:11,100 --> 00:10:11,500
how much is it actually
going to cost them?
366
00:10:11,540 --> 00:10:13,540
And a peek inside
the ready meal kitchen
367
00:10:13,580 --> 00:10:14,100
And a peek inside
the ready meal kitchen
368
00:10:14,140 --> 00:10:16,140
putting posh on our plates.
369
00:10:16,180 --> 00:10:16,580
putting posh on our plates.
370
00:10:16,620 --> 00:10:18,620
We use real chefs, real knives,
real chopping boards.
371
00:10:18,660 --> 00:10:19,460
We use real chefs, real knives,
real chopping boards.
372
00:10:31,220 --> 00:10:33,220
NARRATOR: Who'd have thought we'd
ever shell out £6 for a ready meal?
373
00:10:33,260 --> 00:10:35,260
NARRATOR: Who'd have thought we'd
ever shell out £6 for a ready meal?
374
00:10:35,300 --> 00:10:36,260
NARRATOR: Who'd have thought we'd
ever shell out £6 for a ready meal?
375
00:10:36,300 --> 00:10:37,460
Yet here we are,
376
00:10:37,500 --> 00:10:39,500
with sales of some luxury ready
meals doubling in the last year.
377
00:10:39,540 --> 00:10:41,420
with sales of some luxury ready
meals doubling in the last year.
378
00:10:41,460 --> 00:10:43,460
So, what's the pull
of these high-end options?
379
00:10:43,500 --> 00:10:44,660
So, what's the pull
of these high-end options?
380
00:10:45,860 --> 00:10:47,860
Well, the reason why a lot of people
like the more expensive ranges
381
00:10:47,900 --> 00:10:49,900
Well, the reason why a lot of people
like the more expensive ranges
382
00:10:49,940 --> 00:10:50,220
Well, the reason why a lot of people
like the more expensive ranges
383
00:10:50,260 --> 00:10:52,260
is because it is a reflection
of who they are.
384
00:10:52,300 --> 00:10:53,540
is because it is a reflection
of who they are.
385
00:10:53,580 --> 00:10:55,300
So we tend not to say
386
00:10:55,340 --> 00:10:57,340
if we're buying
supermarket's own value range.
387
00:10:57,380 --> 00:10:57,860
if we're buying
supermarket's own value range.
388
00:10:57,900 --> 00:10:59,900
We'll probably hide it
at the back of the fridge as well,
389
00:10:59,940 --> 00:11:01,300
We'll probably hide it
at the back of the fridge as well,
390
00:11:01,340 --> 00:11:03,340
just to make sure no-one sees it.
391
00:11:03,380 --> 00:11:03,580
just to make sure no-one sees it.
392
00:11:03,620 --> 00:11:04,940
But if we buy the posher ones,
393
00:11:04,980 --> 00:11:06,740
they will be at
the forefront of the fridge
394
00:11:06,780 --> 00:11:08,380
so when we do open the fridge door,
395
00:11:08,420 --> 00:11:10,140
people can see
they're actually in there.
396
00:11:10,180 --> 00:11:12,180
But going high-end
means a premium price.
397
00:11:12,220 --> 00:11:14,220
But going high-end
means a premium price.
398
00:11:14,260 --> 00:11:14,540
But going high-end
means a premium price.
399
00:11:14,580 --> 00:11:16,580
So, what is the potential mark-up
on a luxury ready meal?
400
00:11:16,620 --> 00:11:18,620
So, what is the potential mark-up
on a luxury ready meal?
401
00:11:18,660 --> 00:11:18,940
So, what is the potential mark-up
on a luxury ready meal?
402
00:11:18,980 --> 00:11:20,980
To find out,
we've gone to wonderful Wigan
403
00:11:21,020 --> 00:11:21,820
To find out,
we've gone to wonderful Wigan
404
00:11:21,860 --> 00:11:23,860
{\an8}to meet savvy shopper
and mum of two Samantha.
405
00:11:23,900 --> 00:11:25,900
{\an8}to meet savvy shopper
and mum of two Samantha.
406
00:11:25,940 --> 00:11:27,060
{\an8}to meet savvy shopper
and mum of two Samantha.
407
00:11:27,100 --> 00:11:29,100
High-end ready meals are not usually
the ones that I tend to go for,
408
00:11:29,140 --> 00:11:29,900
High-end ready meals are not usually
the ones that I tend to go for,
409
00:11:29,940 --> 00:11:31,940
just because they're not usually
in my price range.
410
00:11:31,980 --> 00:11:32,580
just because they're not usually
in my price range.
411
00:11:32,620 --> 00:11:34,620
Samantha wants to find out
if luxury ready meals
412
00:11:34,660 --> 00:11:36,220
Samantha wants to find out
if luxury ready meals
413
00:11:36,260 --> 00:11:38,300
are worth the high price tag.
414
00:11:38,340 --> 00:11:40,340
Can she make a mac and cheese
that tastes as good
415
00:11:40,380 --> 00:11:41,180
Can she make a mac and cheese
that tastes as good
416
00:11:41,220 --> 00:11:43,220
as the chilled premium options
but doesn't cost a packet?
417
00:11:43,260 --> 00:11:45,180
as the chilled premium options
but doesn't cost a packet?
418
00:11:45,220 --> 00:11:47,220
Macaroni and cheese in our family
is absolutely one of our staples,
419
00:11:47,260 --> 00:11:48,940
Macaroni and cheese in our family
is absolutely one of our staples,
420
00:11:48,980 --> 00:11:50,980
but actually, when you look at some
of these higher end ready meals,
421
00:11:51,020 --> 00:11:51,860
but actually, when you look at some
of these higher end ready meals,
422
00:11:51,900 --> 00:11:53,900
for the mac and cheese,
they're costing around the £5 mark,
423
00:11:53,940 --> 00:11:54,900
for the mac and cheese,
they're costing around the £5 mark,
424
00:11:54,940 --> 00:11:56,940
which to me, for pasta and cheese,
seems quite a lot of money.
425
00:11:56,980 --> 00:11:58,740
which to me, for pasta and cheese,
seems quite a lot of money.
426
00:11:58,780 --> 00:12:00,820
She's not wrong.
427
00:12:00,860 --> 00:12:02,860
{\an8}A Sainsbury's high-end option
will set you back 4.25,
428
00:12:02,900 --> 00:12:04,620
{\an8}A Sainsbury's high-end option
will set you back 4.25,
429
00:12:04,660 --> 00:12:06,660
{\an8}the M&S mac and cheese
will cost a fiver,
430
00:12:06,700 --> 00:12:07,340
{\an8}the M&S mac and cheese
will cost a fiver,
431
00:12:07,380 --> 00:12:09,380
{\an8}while the Charlie Bigham meal
comes in at £6.
432
00:12:09,420 --> 00:12:11,420
{\an8}while the Charlie Bigham meal
comes in at £6.
433
00:12:11,460 --> 00:12:11,740
{\an8}while the Charlie Bigham meal
comes in at £6.
434
00:12:11,780 --> 00:12:13,780
Samantha's using a popular recipe
from the web for her mac and cheese.
435
00:12:13,820 --> 00:12:15,820
Samantha's using a popular recipe
from the web for her mac and cheese.
436
00:12:15,860 --> 00:12:16,900
Samantha's using a popular recipe
from the web for her mac and cheese.
437
00:12:16,940 --> 00:12:18,940
But to create
the ultimate gourmet experience,
438
00:12:18,980 --> 00:12:20,500
But to create
the ultimate gourmet experience,
439
00:12:20,540 --> 00:12:22,540
she needs top-class ingredients.
440
00:12:22,580 --> 00:12:22,900
she needs top-class ingredients.
441
00:12:22,940 --> 00:12:24,260
So where better to go
442
00:12:24,300 --> 00:12:26,300
than Britain's favourite
posh food retailer, M&S?
443
00:12:26,340 --> 00:12:27,820
than Britain's favourite
posh food retailer, M&S?
444
00:12:27,860 --> 00:12:29,860
So, we're going to go
to Marks & Spencer's
445
00:12:29,900 --> 00:12:30,420
So, we're going to go
to Marks & Spencer's
446
00:12:30,460 --> 00:12:32,460
because I'm thinking
I want to try and recreate
447
00:12:32,500 --> 00:12:33,100
because I'm thinking
I want to try and recreate
448
00:12:33,140 --> 00:12:35,140
that high-end kind of recipe.
449
00:12:35,180 --> 00:12:35,980
that high-end kind of recipe.
450
00:12:36,020 --> 00:12:38,020
And I always associate
Marks & Spencer's
451
00:12:38,060 --> 00:12:38,340
And I always associate
Marks & Spencer's
452
00:12:38,380 --> 00:12:40,300
with being quite posh,
quite high-end.
453
00:12:40,340 --> 00:12:42,100
And if I can get the ingredients
from there,
454
00:12:42,140 --> 00:12:44,140
hopefully, we can make something
quite similar.
455
00:12:44,180 --> 00:12:45,180
hopefully, we can make something
quite similar.
456
00:12:45,220 --> 00:12:47,220
After a quick whizz
around the shops,
457
00:12:47,260 --> 00:12:47,660
After a quick whizz
around the shops,
458
00:12:47,700 --> 00:12:49,700
Samantha has enough ingredients
to feed an army.
459
00:12:49,740 --> 00:12:50,460
Samantha has enough ingredients
to feed an army.
460
00:12:52,540 --> 00:12:54,540
OK, so, I'm back.
I've got everything that I needed.
461
00:12:54,580 --> 00:12:55,780
OK, so, I'm back.
I've got everything that I needed.
462
00:12:55,820 --> 00:12:57,820
Let's just have a little look
at how much I spent today.
463
00:12:57,860 --> 00:12:58,900
Let's just have a little look
at how much I spent today.
464
00:12:58,940 --> 00:13:00,940
So, it came to a grand total
of £12 and 70p.
465
00:13:00,980 --> 00:13:02,460
So, it came to a grand total
of £12 and 70p.
466
00:13:02,500 --> 00:13:04,500
Now, of course, I'm only
serving it for myself today,
467
00:13:04,540 --> 00:13:04,820
Now, of course, I'm only
serving it for myself today,
468
00:13:04,860 --> 00:13:06,860
so we're gonna break down the cost
of all these items
469
00:13:06,900 --> 00:13:07,180
so we're gonna break down the cost
of all these items
470
00:13:07,220 --> 00:13:09,220
and see how much it would cost
for one individual portion.
471
00:13:09,260 --> 00:13:10,100
and see how much it would cost
for one individual portion.
472
00:13:10,140 --> 00:13:12,140
Using some scales
and a little bit of maths,
473
00:13:12,180 --> 00:13:14,180
Using some scales
and a little bit of maths,
474
00:13:14,220 --> 00:13:14,460
Using some scales
and a little bit of maths,
475
00:13:14,500 --> 00:13:15,820
Samantha's mac and cheese
476
00:13:15,860 --> 00:13:17,860
comes in at roughly £1.50
per portion.
477
00:13:17,900 --> 00:13:19,900
comes in at roughly £1.50
per portion.
478
00:13:19,940 --> 00:13:20,380
comes in at roughly £1.50
per portion.
479
00:13:20,420 --> 00:13:22,420
At this price,
will it be able to compete on taste
480
00:13:22,460 --> 00:13:23,300
At this price,
will it be able to compete on taste
481
00:13:23,340 --> 00:13:25,340
with its gourmet cousins?
482
00:13:25,380 --> 00:13:27,380
So, obviously, the high-end ready
meals have got extra things in them.
483
00:13:27,420 --> 00:13:29,180
So, obviously, the high-end ready
meals have got extra things in them.
484
00:13:29,220 --> 00:13:31,220
They've got extra spices,
they've got extra herbs,
485
00:13:31,260 --> 00:13:31,820
They've got extra spices,
they've got extra herbs,
486
00:13:31,860 --> 00:13:33,860
things that are going to push
that price point up.
487
00:13:33,900 --> 00:13:34,180
things that are going to push
that price point up.
488
00:13:34,220 --> 00:13:36,220
But in the grand scheme of things,
489
00:13:36,260 --> 00:13:36,500
But in the grand scheme of things,
490
00:13:36,540 --> 00:13:38,500
how much is it actually
going to cost them
491
00:13:38,540 --> 00:13:40,540
when they only need
a tiny little bit for each portion?
492
00:13:40,580 --> 00:13:41,020
when they only need
a tiny little bit for each portion?
493
00:13:41,060 --> 00:13:42,700
It's not gonna cost them
an awful lot.
494
00:13:42,740 --> 00:13:44,740
Even without
some of the fancy herbs and spices,
495
00:13:44,780 --> 00:13:45,980
Even without
some of the fancy herbs and spices,
496
00:13:46,020 --> 00:13:48,020
Samantha's recipe
can give us an insight
497
00:13:48,060 --> 00:13:49,340
Samantha's recipe
can give us an insight
498
00:13:49,380 --> 00:13:51,380
to the mark-up
on a luxury ready meal.
499
00:13:51,420 --> 00:13:53,140
to the mark-up
on a luxury ready meal.
500
00:13:53,180 --> 00:13:54,660
So, our mac and cheese
is in the oven.
501
00:13:54,700 --> 00:13:56,700
We've worked out the cost,
and for a single portion
502
00:13:56,740 --> 00:13:57,020
We've worked out the cost,
and for a single portion
503
00:13:57,060 --> 00:13:59,060
of our mac and cheese,
it comes to around about £1.15.
504
00:13:59,100 --> 00:14:00,860
of our mac and cheese,
it comes to around about £1.15.
505
00:14:00,900 --> 00:14:02,900
Marks & Spencer's is where
we've got the ingredients from,
506
00:14:02,940 --> 00:14:03,500
Marks & Spencer's is where
we've got the ingredients from,
507
00:14:03,540 --> 00:14:05,540
so of course we've got to compare
their mac and cheese.
508
00:14:05,580 --> 00:14:06,180
so of course we've got to compare
their mac and cheese.
509
00:14:06,220 --> 00:14:08,220
Now, this individual portion
came in at £5.
510
00:14:08,260 --> 00:14:09,220
Now, this individual portion
came in at £5.
511
00:14:09,260 --> 00:14:11,260
This is a mark-up of over 300%
just for a simple mac and cheese.
512
00:14:11,300 --> 00:14:13,300
This is a mark-up of over 300%
just for a simple mac and cheese.
513
00:14:13,340 --> 00:14:13,860
This is a mark-up of over 300%
just for a simple mac and cheese.
514
00:14:13,900 --> 00:14:15,900
Next, the cheapest high-end option,
515
00:14:15,940 --> 00:14:16,500
Next, the cheapest high-end option,
516
00:14:16,540 --> 00:14:18,540
but still with a hefty premium,
is from Sainsbury's.
517
00:14:18,580 --> 00:14:18,860
but still with a hefty premium,
is from Sainsbury's.
518
00:14:20,340 --> 00:14:22,340
So, this is the Sainsbury's
Taste The Difference.
519
00:14:22,380 --> 00:14:22,660
So, this is the Sainsbury's
Taste The Difference.
520
00:14:22,700 --> 00:14:24,700
It costs £4.25
for this one-person portion.
521
00:14:24,740 --> 00:14:25,540
It costs £4.25
for this one-person portion.
522
00:14:25,580 --> 00:14:27,580
This comes in at a mark-up
of just over 250%.
523
00:14:27,620 --> 00:14:29,500
This comes in at a mark-up
of just over 250%.
524
00:14:29,540 --> 00:14:31,540
Finally,
the Charlie Bigham mac and cheese,
525
00:14:31,580 --> 00:14:33,300
Finally,
the Charlie Bigham mac and cheese,
526
00:14:33,340 --> 00:14:35,340
the most expensive of the three.
527
00:14:35,380 --> 00:14:35,580
the most expensive of the three.
528
00:14:35,620 --> 00:14:36,740
Now we're gonna have a look
529
00:14:36,780 --> 00:14:38,780
at something like
the Charlie Bigham mac and cheese,
530
00:14:38,820 --> 00:14:39,380
at something like
the Charlie Bigham mac and cheese,
531
00:14:39,420 --> 00:14:41,180
which is this one, one portion.
532
00:14:41,220 --> 00:14:43,220
It's around £6.
533
00:14:43,260 --> 00:14:43,500
It's around £6.
534
00:14:43,540 --> 00:14:45,540
Now that means it's got
a massive mark-up of just over 400%.
535
00:14:45,580 --> 00:14:47,580
Now that means it's got
a massive mark-up of just over 400%.
536
00:14:47,620 --> 00:14:47,980
Now that means it's got
a massive mark-up of just over 400%.
537
00:14:48,020 --> 00:14:50,020
Wow, 400%.
That's hard on the wallet.
538
00:14:50,060 --> 00:14:51,540
Wow, 400%.
That's hard on the wallet.
539
00:14:51,580 --> 00:14:53,580
So, what do we get for our money?
540
00:14:53,620 --> 00:14:54,220
So, what do we get for our money?
541
00:14:54,260 --> 00:14:56,260
Well, there's no standard size
for a gourmet meal,
542
00:14:56,300 --> 00:14:57,100
Well, there's no standard size
for a gourmet meal,
543
00:14:57,140 --> 00:14:59,140
so as well as having huge mark-ups
compared to our homemade version,
544
00:14:59,180 --> 00:15:01,180
so as well as having huge mark-ups
compared to our homemade version,
545
00:15:01,220 --> 00:15:01,460
so as well as having huge mark-ups
compared to our homemade version,
546
00:15:01,500 --> 00:15:03,500
they also vary in portion size.
547
00:15:03,540 --> 00:15:04,540
they also vary in portion size.
548
00:15:04,580 --> 00:15:06,580
{\an8}The M&S mac and cheese serving
for one is 400g.
549
00:15:06,620 --> 00:15:08,620
{\an8}The M&S mac and cheese serving
for one is 400g.
550
00:15:08,660 --> 00:15:09,140
{\an8}The M&S mac and cheese serving
for one is 400g.
551
00:15:09,180 --> 00:15:11,180
{\an8}The Sainsbury's portion
is a smaller 375g,
552
00:15:11,220 --> 00:15:13,220
{\an8}The Sainsbury's portion
is a smaller 375g,
553
00:15:13,260 --> 00:15:13,820
{\an8}The Sainsbury's portion
is a smaller 375g,
554
00:15:13,860 --> 00:15:15,860
{\an8}and incredibly,
the Charlie Bigham's,
555
00:15:15,900 --> 00:15:16,340
{\an8}and incredibly,
the Charlie Bigham's,
556
00:15:16,380 --> 00:15:18,380
{\an8}which costs more
than either of them,
557
00:15:18,420 --> 00:15:18,660
{\an8}which costs more
than either of them,
558
00:15:18,700 --> 00:15:20,700
is also the smallest at 340g.
559
00:15:20,740 --> 00:15:22,740
is also the smallest at 340g.
560
00:15:22,780 --> 00:15:23,300
is also the smallest at 340g.
561
00:15:23,340 --> 00:15:25,340
So it pays to check the weight
562
00:15:25,380 --> 00:15:25,980
So it pays to check the weight
563
00:15:26,020 --> 00:15:28,020
when you're looking
at those luxury ready meals.
564
00:15:28,060 --> 00:15:28,620
when you're looking
at those luxury ready meals.
565
00:15:30,300 --> 00:15:32,300
{\an8}Look, we all know
that ready meals are more expensive
566
00:15:32,340 --> 00:15:33,540
{\an8}Look, we all know
that ready meals are more expensive
567
00:15:33,580 --> 00:15:35,580
{\an8}than making our meal at home,
but it comes down to time.
568
00:15:35,620 --> 00:15:37,620
{\an8}than making our meal at home,
but it comes down to time.
569
00:15:37,660 --> 00:15:38,580
{\an8}than making our meal at home,
but it comes down to time.
570
00:15:38,620 --> 00:15:40,620
{\an8}Time to shop. Time to prep.
Time to cook. Time to wash up.
571
00:15:40,660 --> 00:15:42,660
{\an8}Time to shop. Time to prep.
Time to cook. Time to wash up.
572
00:15:42,700 --> 00:15:42,980
{\an8}Time to shop. Time to prep.
Time to cook. Time to wash up.
573
00:15:43,020 --> 00:15:45,020
{\an8}And actually, the ability
to even put the meal together.
574
00:15:45,060 --> 00:15:45,580
{\an8}And actually, the ability
to even put the meal together.
575
00:15:45,620 --> 00:15:47,620
{\an8}And the ready meal
does all of that for you.
576
00:15:47,660 --> 00:15:47,940
{\an8}And the ready meal
does all of that for you.
577
00:15:47,980 --> 00:15:49,980
And on many occasions, it's just
worth paying that small premium
578
00:15:50,020 --> 00:15:50,660
And on many occasions, it's just
worth paying that small premium
579
00:15:50,700 --> 00:15:51,940
for the convenience.
580
00:15:51,980 --> 00:15:53,980
OK, so, they're ready,
and let's have a see.
581
00:15:54,020 --> 00:15:55,340
OK, so, they're ready,
and let's have a see.
582
00:15:57,820 --> 00:15:59,820
So, after a bit of time in the oven,
the luxury ready meals are done.
583
00:15:59,860 --> 00:16:01,860
So, after a bit of time in the oven,
the luxury ready meals are done.
584
00:16:01,900 --> 00:16:02,740
So, after a bit of time in the oven,
the luxury ready meals are done.
585
00:16:02,780 --> 00:16:04,780
And don't they look lovely?
That's really nice.
586
00:16:04,820 --> 00:16:06,380
And don't they look lovely?
That's really nice.
587
00:16:06,420 --> 00:16:08,420
So, at their lofty price points,
588
00:16:08,460 --> 00:16:09,740
So, at their lofty price points,
589
00:16:09,780 --> 00:16:11,780
do they taste better than homemade?
590
00:16:11,820 --> 00:16:12,460
do they taste better than homemade?
591
00:16:12,500 --> 00:16:14,500
After trying all four,
the verdict's in.
592
00:16:14,540 --> 00:16:15,300
After trying all four,
the verdict's in.
593
00:16:15,340 --> 00:16:17,340
If I was to compare and decide, you
know, which one I prefer the best,
594
00:16:17,380 --> 00:16:19,380
If I was to compare and decide, you
know, which one I prefer the best,
595
00:16:19,420 --> 00:16:21,420
ultimately, I have to say
I prefer the Marks & Spencer's one.
596
00:16:21,460 --> 00:16:22,900
ultimately, I have to say
I prefer the Marks & Spencer's one.
597
00:16:22,940 --> 00:16:24,940
It's just got a little bit more
pizzazz to it,
598
00:16:24,980 --> 00:16:25,540
It's just got a little bit more
pizzazz to it,
599
00:16:25,580 --> 00:16:27,620
a bit something more special to it.
600
00:16:27,660 --> 00:16:29,660
If... In terms of cost, obviously,
the homemade one is the best one.
601
00:16:29,700 --> 00:16:31,700
If... In terms of cost, obviously,
the homemade one is the best one.
602
00:16:31,740 --> 00:16:32,580
If... In terms of cost, obviously,
the homemade one is the best one.
603
00:16:32,620 --> 00:16:34,620
And actually, I would say this is
my second favourite of the ones
604
00:16:34,660 --> 00:16:35,540
And actually, I would say this is
my second favourite of the ones
605
00:16:35,580 --> 00:16:37,140
that we've tried today.
606
00:16:37,180 --> 00:16:39,180
So, it's a win for Marks & Spencer's
on flavour and convenience,
607
00:16:39,220 --> 00:16:41,220
So, it's a win for Marks & Spencer's
on flavour and convenience,
608
00:16:41,260 --> 00:16:41,540
So, it's a win for Marks & Spencer's
on flavour and convenience,
609
00:16:41,580 --> 00:16:43,580
but with our homemade
budget option coming in second,
610
00:16:43,620 --> 00:16:45,140
but with our homemade
budget option coming in second,
611
00:16:45,180 --> 00:16:47,180
is that enough to convert
savvy Samantha to the high-end?
612
00:16:47,220 --> 00:16:49,220
is that enough to convert
savvy Samantha to the high-end?
613
00:16:49,260 --> 00:16:49,540
is that enough to convert
savvy Samantha to the high-end?
614
00:16:49,580 --> 00:16:51,460
If I could afford to buy
the posh ones all the time,
615
00:16:51,500 --> 00:16:53,500
of course, you know, it would
definitely go into my arsenal.
616
00:16:53,540 --> 00:16:54,180
of course, you know, it would
definitely go into my arsenal.
617
00:16:54,220 --> 00:16:56,220
As a treat,
as a bit of a takeaway night
618
00:16:56,260 --> 00:16:56,780
As a treat,
as a bit of a takeaway night
619
00:16:56,820 --> 00:16:58,820
or a bit of a, you know...
a special occasion.
620
00:16:58,860 --> 00:16:59,140
or a bit of a, you know...
a special occasion.
621
00:16:59,180 --> 00:17:01,180
They do taste really, really nice.
Absolutely delicious.
622
00:17:01,220 --> 00:17:02,140
They do taste really, really nice.
Absolutely delicious.
623
00:17:02,180 --> 00:17:04,180
Are they, you know,
hundreds of percent
624
00:17:04,220 --> 00:17:04,660
Are they, you know,
hundreds of percent
625
00:17:04,700 --> 00:17:06,700
better than the homemade ones?
626
00:17:06,740 --> 00:17:07,100
better than the homemade ones?
627
00:17:07,140 --> 00:17:09,140
Probably not. But as a treat,
absolutely worth the splurge.
628
00:17:09,180 --> 00:17:11,020
Probably not. But as a treat,
absolutely worth the splurge.
629
00:18:29,020 --> 00:18:31,020
While high-end chilled ready meals
are filling up our fridges,
630
00:18:31,060 --> 00:18:32,820
While high-end chilled ready meals
are filling up our fridges,
631
00:18:32,860 --> 00:18:34,860
the frozen gourmet ready meal market
has also taken off
632
00:18:34,900 --> 00:18:36,900
the frozen gourmet ready meal market
has also taken off
633
00:18:36,940 --> 00:18:37,220
the frozen gourmet ready meal market
has also taken off
634
00:18:37,260 --> 00:18:39,260
thanks to one innovative company,
Cook,
635
00:18:39,300 --> 00:18:40,140
thanks to one innovative company,
Cook,
636
00:18:40,180 --> 00:18:42,180
who, unlike
most other ready meal makers,
637
00:18:42,220 --> 00:18:42,660
who, unlike
most other ready meal makers,
638
00:18:42,700 --> 00:18:44,700
don't rely on supermarkets
to sell their products,
639
00:18:44,740 --> 00:18:45,780
don't rely on supermarkets
to sell their products,
640
00:18:45,820 --> 00:18:47,820
instead selling direct
to their customers
641
00:18:47,860 --> 00:18:48,740
instead selling direct
to their customers
642
00:18:48,780 --> 00:18:50,780
via 105 freezer-filled
boutique shops.
643
00:18:50,820 --> 00:18:52,260
via 105 freezer-filled
boutique shops.
644
00:18:54,140 --> 00:18:56,140
What Cook has done
is relatively rare in the UK market.
645
00:18:56,180 --> 00:18:57,460
What Cook has done
is relatively rare in the UK market.
646
00:18:57,500 --> 00:18:59,500
You don't see
that many stand-alone brands
647
00:18:59,540 --> 00:19:00,460
You don't see
that many stand-alone brands
648
00:19:00,500 --> 00:19:02,500
who have struck out and set up
their own shops on the high street,
649
00:19:02,540 --> 00:19:04,540
who have struck out and set up
their own shops on the high street,
650
00:19:04,580 --> 00:19:04,860
who have struck out and set up
their own shops on the high street,
651
00:19:04,900 --> 00:19:06,900
offering their own products, but
that's exactly what Cook has done.
652
00:19:06,940 --> 00:19:08,020
offering their own products, but
that's exactly what Cook has done.
653
00:19:08,060 --> 00:19:10,060
For the past 27 years,
654
00:19:10,100 --> 00:19:10,340
For the past 27 years,
655
00:19:10,380 --> 00:19:12,380
the company have been serving up
their high-end frozen ready meals
656
00:19:12,420 --> 00:19:14,220
the company have been serving up
their high-end frozen ready meals
657
00:19:14,260 --> 00:19:16,260
from their kitchens in Kent.
658
00:19:16,300 --> 00:19:16,620
from their kitchens in Kent.
659
00:19:16,660 --> 00:19:18,660
Cook have done a phenomenal job
of inventing,
660
00:19:18,700 --> 00:19:20,420
Cook have done a phenomenal job
of inventing,
661
00:19:20,460 --> 00:19:22,460
I think reinventing,
frozen ready meals.
662
00:19:22,500 --> 00:19:22,820
I think reinventing,
frozen ready meals.
663
00:19:22,860 --> 00:19:24,860
Frozen ready meals were
the first ready meals from the '70s,
664
00:19:24,900 --> 00:19:25,900
Frozen ready meals were
the first ready meals from the '70s,
665
00:19:25,940 --> 00:19:27,940
but Cook jumped in
and took it on to another level.
666
00:19:27,980 --> 00:19:29,500
but Cook jumped in
and took it on to another level.
667
00:19:29,540 --> 00:19:31,540
And what Cook have done
is try really hard
668
00:19:31,580 --> 00:19:32,380
And what Cook have done
is try really hard
669
00:19:32,420 --> 00:19:34,420
to replicate the dine-out experience
but in a frozen format.
670
00:19:34,460 --> 00:19:35,940
to replicate the dine-out experience
but in a frozen format.
671
00:19:37,500 --> 00:19:39,500
From a mac and cheese at 4.95
672
00:19:39,540 --> 00:19:40,220
From a mac and cheese at 4.95
673
00:19:40,260 --> 00:19:42,260
to a crab and fennel linguine
at 6.25,
674
00:19:42,300 --> 00:19:43,580
to a crab and fennel linguine
at 6.25,
675
00:19:43,620 --> 00:19:45,620
Cook's top-tier pricing
promises a handmade experience.
676
00:19:45,660 --> 00:19:47,460
Cook's top-tier pricing
promises a handmade experience.
677
00:19:49,100 --> 00:19:51,100
Robin Mcintosh has been cooking
with the company for 20 years.
678
00:19:51,140 --> 00:19:53,060
Robin Mcintosh has been cooking
with the company for 20 years.
679
00:19:54,140 --> 00:19:55,980
We are in the preparation kitchen.
680
00:19:56,020 --> 00:19:58,020
Notice we say "kitchen".
We don't like the word "factory".
681
00:19:58,060 --> 00:19:58,580
Notice we say "kitchen".
We don't like the word "factory".
682
00:19:58,620 --> 00:19:59,980
We are a kitchen.
683
00:20:00,020 --> 00:20:02,020
We use real chefs, real knives,
real chopping boards.
684
00:20:02,060 --> 00:20:02,820
We use real chefs, real knives,
real chopping boards.
685
00:20:02,860 --> 00:20:04,860
With as much of the cooking process
done by hand as possible,
686
00:20:04,900 --> 00:20:06,420
With as much of the cooking process
done by hand as possible,
687
00:20:06,460 --> 00:20:08,460
the company produces
almost 50 meals a minute.
688
00:20:08,500 --> 00:20:10,220
the company produces
almost 50 meals a minute.
689
00:20:10,260 --> 00:20:12,140
You need that human interaction.
690
00:20:12,180 --> 00:20:14,180
You need the human eyes,
the human senses to make sure
691
00:20:14,220 --> 00:20:14,940
You need the human eyes,
the human senses to make sure
692
00:20:14,980 --> 00:20:16,860
every single ingredient
is perfect quality.
693
00:20:16,900 --> 00:20:18,740
If it isn't, it doesn't get used.
694
00:20:19,820 --> 00:20:21,820
Once prepared, the ingredients
are moved to the kitchen,
695
00:20:21,860 --> 00:20:23,420
Once prepared, the ingredients
are moved to the kitchen,
696
00:20:23,460 --> 00:20:25,420
where traditional cooking techniques
697
00:20:25,460 --> 00:20:27,460
have been scaled up
to an industrial level.
698
00:20:27,500 --> 00:20:28,260
have been scaled up
to an industrial level.
699
00:20:28,300 --> 00:20:30,300
So, here we are, our main kitchen,
700
00:20:30,340 --> 00:20:30,620
So, here we are, our main kitchen,
701
00:20:30,660 --> 00:20:32,660
the engine room where our chefs
take these beautiful ingredients,
702
00:20:32,700 --> 00:20:34,540
the engine room where our chefs
take these beautiful ingredients,
703
00:20:34,580 --> 00:20:36,580
put them together
and create our fantastic batches.
704
00:20:36,620 --> 00:20:37,460
put them together
and create our fantastic batches.
705
00:20:37,500 --> 00:20:39,500
As you can see over here, we cook
in what's called a bratt pan.
706
00:20:39,540 --> 00:20:41,540
As you can see over here, we cook
in what's called a bratt pan.
707
00:20:41,580 --> 00:20:41,860
As you can see over here, we cook
in what's called a bratt pan.
708
00:20:41,900 --> 00:20:43,900
This is basically a giant saucepan
which is heated underneath by steam.
709
00:20:43,940 --> 00:20:45,540
This is basically a giant saucepan
which is heated underneath by steam.
710
00:20:45,580 --> 00:20:47,580
Keeps that home-cooked feel,
keeps that quality.
711
00:20:47,620 --> 00:20:49,260
Keeps that home-cooked feel,
keeps that quality.
712
00:20:49,300 --> 00:20:51,300
We've got mashed potato
being cooked here.
713
00:20:51,340 --> 00:20:52,220
We've got mashed potato
being cooked here.
714
00:20:52,260 --> 00:20:54,260
Used in a whole range of dishes,
715
00:20:54,300 --> 00:20:54,740
Used in a whole range of dishes,
716
00:20:54,780 --> 00:20:56,780
the company goes through
a whopping 200 bags of spuds a day.
717
00:20:56,820 --> 00:20:58,820
the company goes through
a whopping 200 bags of spuds a day.
718
00:20:58,860 --> 00:20:59,140
the company goes through
a whopping 200 bags of spuds a day.
719
00:20:59,180 --> 00:21:00,980
So, the way we make
our mashed potato
720
00:21:01,020 --> 00:21:03,020
is exactly as you would
in your kitchen at home.
721
00:21:03,060 --> 00:21:03,300
is exactly as you would
in your kitchen at home.
722
00:21:03,340 --> 00:21:05,340
Boil them in water gently.
723
00:21:05,380 --> 00:21:05,580
Boil them in water gently.
724
00:21:05,620 --> 00:21:07,620
Never boil mashed potato rapidly.
725
00:21:07,660 --> 00:21:07,900
Never boil mashed potato rapidly.
726
00:21:07,940 --> 00:21:09,940
And then mash them
with salt and pepper and butter,
727
00:21:09,980 --> 00:21:10,260
And then mash them
with salt and pepper and butter,
728
00:21:10,300 --> 00:21:12,300
as you would for a cottage pie
in your own kitchen at home.
729
00:21:12,340 --> 00:21:12,980
as you would for a cottage pie
in your own kitchen at home.
730
00:21:14,380 --> 00:21:16,380
During the cooking process, food
is continually tasted and tweaked.
731
00:21:16,420 --> 00:21:18,420
During the cooking process, food
is continually tasted and tweaked.
732
00:21:18,460 --> 00:21:18,900
During the cooking process, food
is continually tasted and tweaked.
733
00:21:18,940 --> 00:21:20,940
As you would in your own kitchen,
734
00:21:20,980 --> 00:21:21,220
As you would in your own kitchen,
735
00:21:21,260 --> 00:21:23,260
the chefs are constantly looking
for quality.
736
00:21:23,300 --> 00:21:23,580
the chefs are constantly looking
for quality.
737
00:21:23,620 --> 00:21:25,620
They're tasting, they're smelling,
you know.
738
00:21:25,660 --> 00:21:27,060
They're tasting, they're smelling,
you know.
739
00:21:27,100 --> 00:21:29,100
Checking good quality of food
is about your senses.
740
00:21:29,140 --> 00:21:29,900
Checking good quality of food
is about your senses.
741
00:21:29,940 --> 00:21:31,940
If it's not up to scratch,
it won't go out.
742
00:21:31,980 --> 00:21:32,340
If it's not up to scratch,
it won't go out.
743
00:21:33,540 --> 00:21:35,540
Founded in 1997 by travelling
salesman Ed and chef Dale,
744
00:21:35,580 --> 00:21:37,580
Founded in 1997 by travelling
salesman Ed and chef Dale,
745
00:21:37,620 --> 00:21:37,860
Founded in 1997 by travelling
salesman Ed and chef Dale,
746
00:21:37,900 --> 00:21:39,940
from just a small shop in Farnham,
747
00:21:39,980 --> 00:21:41,980
today, Cook produces
around 250 different recipes.
748
00:21:42,020 --> 00:21:44,020
today, Cook produces
around 250 different recipes.
749
00:21:44,060 --> 00:21:45,100
today, Cook produces
around 250 different recipes.
750
00:21:50,340 --> 00:21:52,340
The really interesting thing
that Cook has done
751
00:21:52,380 --> 00:21:52,660
The really interesting thing
that Cook has done
752
00:21:52,700 --> 00:21:54,700
is to take the concept
of the frozen ready meal
753
00:21:54,740 --> 00:21:55,620
is to take the concept
of the frozen ready meal
754
00:21:55,660 --> 00:21:57,660
and expand it into a whole
cornucopia of ready meal options,
755
00:21:57,700 --> 00:21:59,700
and expand it into a whole
cornucopia of ready meal options,
756
00:21:59,740 --> 00:22:01,380
and expand it into a whole
cornucopia of ready meal options,
757
00:22:01,420 --> 00:22:03,420
and it very much puts an emphasis
on the dishes being high quality,
758
00:22:03,460 --> 00:22:05,460
and it very much puts an emphasis
on the dishes being high quality,
759
00:22:05,500 --> 00:22:06,380
and it very much puts an emphasis
on the dishes being high quality,
760
00:22:06,420 --> 00:22:08,420
wholesome
and fairly nutritious meals
761
00:22:08,460 --> 00:22:09,620
wholesome
and fairly nutritious meals
762
00:22:09,660 --> 00:22:11,540
that we would all want to have
at home.
763
00:22:11,580 --> 00:22:13,580
We believe frozen food
is better than chilled.
764
00:22:13,620 --> 00:22:14,380
We believe frozen food
is better than chilled.
765
00:22:14,420 --> 00:22:16,420
There's less waste. The customer
can keep the food for longer.
766
00:22:16,460 --> 00:22:17,900
There's less waste. The customer
can keep the food for longer.
767
00:22:17,940 --> 00:22:19,940
And what we've worked out here is,
768
00:22:19,980 --> 00:22:20,220
And what we've worked out here is,
769
00:22:20,260 --> 00:22:22,260
frozen food doesn't need
to be a stigma any more.
770
00:22:22,300 --> 00:22:22,580
frozen food doesn't need
to be a stigma any more.
771
00:22:22,620 --> 00:22:24,620
The quality can be exactly
the same as buying something fresh.
772
00:22:24,660 --> 00:22:25,700
The quality can be exactly
the same as buying something fresh.
773
00:22:27,060 --> 00:22:28,900
Frozen food has certainly moved on
774
00:22:28,940 --> 00:22:30,940
from the fish finger
and crispy pancake,
775
00:22:30,980 --> 00:22:32,980
though opinions
about its quality and healthiness
776
00:22:33,020 --> 00:22:34,700
though opinions
about its quality and healthiness
777
00:22:34,740 --> 00:22:36,740
still seem stuck in the ice age.
778
00:22:36,780 --> 00:22:36,940
still seem stuck in the ice age.
779
00:22:38,100 --> 00:22:40,100
I think there is a misconception
that frozen foods,
780
00:22:40,140 --> 00:22:41,140
I think there is a misconception
that frozen foods,
781
00:22:41,180 --> 00:22:43,180
frozen ready meals, are going
to be worse for our health.
782
00:22:43,220 --> 00:22:43,980
frozen ready meals, are going
to be worse for our health.
783
00:22:44,020 --> 00:22:46,020
They're gonna have worse ingredients
than the fresh ready meals.
784
00:22:46,060 --> 00:22:48,060
They're gonna have worse ingredients
than the fresh ready meals.
785
00:22:48,100 --> 00:22:48,380
They're gonna have worse ingredients
than the fresh ready meals.
786
00:22:48,420 --> 00:22:50,420
Actually, the data doesn't hold out
to support that.
787
00:22:50,460 --> 00:22:51,260
Actually, the data doesn't hold out
to support that.
788
00:22:51,300 --> 00:22:53,300
If anything, the frozen ones might
be marginally better for our health
789
00:22:53,340 --> 00:22:54,620
If anything, the frozen ones might
be marginally better for our health
790
00:22:54,660 --> 00:22:56,660
because you're preserving
some of the helpful chemicals.
791
00:22:56,700 --> 00:22:57,260
because you're preserving
some of the helpful chemicals.
792
00:23:00,420 --> 00:23:02,420
The company relies on a combination
of over nine different freezers
793
00:23:02,460 --> 00:23:04,420
The company relies on a combination
of over nine different freezers
794
00:23:04,460 --> 00:23:06,460
to drop food temperatures
to a chilly -18 degrees.
795
00:23:06,500 --> 00:23:08,500
to drop food temperatures
to a chilly -18 degrees.
796
00:23:08,540 --> 00:23:09,900
to drop food temperatures
to a chilly -18 degrees.
797
00:23:09,940 --> 00:23:11,580
These are our blast freezers.
798
00:23:11,620 --> 00:23:13,620
What these will do
is rapidly freeze our food
799
00:23:13,660 --> 00:23:14,420
What these will do
is rapidly freeze our food
800
00:23:14,460 --> 00:23:16,460
so that when the customer gets it
and reheats it from frozen,
801
00:23:16,500 --> 00:23:18,460
so that when the customer gets it
and reheats it from frozen,
802
00:23:18,500 --> 00:23:20,500
it's at the exact same quality
it was when we produced it.
803
00:23:20,540 --> 00:23:21,980
it's at the exact same quality
it was when we produced it.
804
00:23:22,020 --> 00:23:24,020
Freezing is nature's way
of preserving food naturally.
805
00:23:24,060 --> 00:23:24,660
Freezing is nature's way
of preserving food naturally.
806
00:23:24,700 --> 00:23:26,700
That's what the freezing process
does for us.
807
00:23:26,740 --> 00:23:28,740
Once frozen, the ready meals
are packed, ready for dispatch.
808
00:23:28,780 --> 00:23:30,780
Once frozen, the ready meals
are packed, ready for dispatch.
809
00:23:30,820 --> 00:23:32,020
Once frozen, the ready meals
are packed, ready for dispatch.
810
00:23:32,060 --> 00:23:34,060
But before anything can leave site,
it must pass quality control.
811
00:23:34,100 --> 00:23:36,100
But before anything can leave site,
it must pass quality control.
812
00:23:36,140 --> 00:23:37,060
But before anything can leave site,
it must pass quality control.
813
00:23:38,180 --> 00:23:40,180
We taste every dish,
every single day.
814
00:23:40,220 --> 00:23:40,860
We taste every dish,
every single day.
815
00:23:40,900 --> 00:23:42,860
{\an8}Everything we make
through production kitchen,
816
00:23:42,900 --> 00:23:44,580
we'll taste through our taste panel.
817
00:23:44,620 --> 00:23:46,620
That way, we know the customer is
gonna get the exact same experience
818
00:23:46,660 --> 00:23:47,860
That way, we know the customer is
gonna get the exact same experience
819
00:23:47,900 --> 00:23:49,460
every time they purchase our meals.
820
00:23:50,780 --> 00:23:52,660
Today, it's chicken,
ham and leek pie,
821
00:23:52,700 --> 00:23:54,700
baked camembert and beef Wellington.
822
00:23:54,740 --> 00:23:55,220
baked camembert and beef Wellington.
823
00:23:55,260 --> 00:23:57,140
Yep. That meat's perfect.
824
00:23:57,180 --> 00:23:59,220
Yeah, that's spot-on.
825
00:23:59,260 --> 00:24:01,260
Cool. Let's get these released,
then. Yep.
826
00:24:01,300 --> 00:24:03,300
With the thumbs-up given, the meals
will be sent all over the country,
827
00:24:03,340 --> 00:24:05,220
With the thumbs-up given, the meals
will be sent all over the country,
828
00:24:05,260 --> 00:24:07,260
from Edinburgh
to as far as Guernsey,
829
00:24:07,300 --> 00:24:07,580
from Edinburgh
to as far as Guernsey,
830
00:24:07,620 --> 00:24:09,620
all tasting as fresh
as the day they were made.
831
00:24:09,660 --> 00:24:10,940
all tasting as fresh
as the day they were made.
832
00:24:15,060 --> 00:24:17,060
Coming up...
What doesn't make the luxury grade?
833
00:24:17,100 --> 00:24:18,700
Coming up...
What doesn't make the luxury grade?
834
00:24:18,740 --> 00:24:20,740
No longer a fried egg,
more like a frazzled egg.
835
00:24:20,780 --> 00:24:22,340
No longer a fried egg,
more like a frazzled egg.
836
00:24:22,380 --> 00:24:24,380
And the downside of going high-end.
837
00:24:24,420 --> 00:24:25,660
And the downside of going high-end.
838
00:24:25,700 --> 00:24:27,700
This is one person consuming this
amount of salt in one single meal.
839
00:24:27,740 --> 00:24:29,300
This is one person consuming this
amount of salt in one single meal.
840
00:24:29,340 --> 00:24:30,580
Gosh.
841
00:24:41,860 --> 00:24:43,420
NARRATOR: In Britain,
we treat ourselves
842
00:24:43,460 --> 00:24:45,460
to millions
of luxury ready meals a year.
843
00:24:45,500 --> 00:24:45,780
to millions
of luxury ready meals a year.
844
00:24:46,980 --> 00:24:48,980
But their origins
are a lot less glamorous.
845
00:24:49,020 --> 00:24:50,820
But their origins
are a lot less glamorous.
846
00:24:50,860 --> 00:24:52,860
If you had to name a moment
when the ready meal starts,
847
00:24:52,900 --> 00:24:53,340
If you had to name a moment
when the ready meal starts,
848
00:24:53,380 --> 00:24:55,380
you'd probably go to the 1950s
in the United States
849
00:24:55,420 --> 00:24:56,420
you'd probably go to the 1950s
in the United States
850
00:24:56,460 --> 00:24:58,220
and a company called Swanson's.
851
00:24:58,260 --> 00:25:00,260
And the story goes
that after Thanksgiving,
852
00:25:00,300 --> 00:25:01,220
And the story goes
that after Thanksgiving,
853
00:25:01,260 --> 00:25:03,260
they had a glut of turkeys,
854
00:25:03,300 --> 00:25:03,540
they had a glut of turkeys,
855
00:25:03,580 --> 00:25:05,580
and they harnessed the technology
of airline dinners,
856
00:25:05,620 --> 00:25:07,620
and they harnessed the technology
of airline dinners,
857
00:25:07,660 --> 00:25:08,100
and they harnessed the technology
of airline dinners,
858
00:25:08,140 --> 00:25:10,140
aluminium trays,
to produce some turkey dinners.
859
00:25:10,180 --> 00:25:12,180
aluminium trays,
to produce some turkey dinners.
860
00:25:12,220 --> 00:25:13,260
aluminium trays,
to produce some turkey dinners.
861
00:25:13,300 --> 00:25:15,300
Turkey, sweet potatoes
and vegetables -
862
00:25:15,340 --> 00:25:17,340
package them up, freeze them,
and sell them for 99 cents.
863
00:25:17,380 --> 00:25:19,380
package them up, freeze them,
and sell them for 99 cents.
864
00:25:19,420 --> 00:25:21,420
Using trays
shaped like a television,
865
00:25:21,460 --> 00:25:22,740
Using trays
shaped like a television,
866
00:25:22,780 --> 00:25:24,780
they were marketed as TV dinners
and were a huge success,
867
00:25:24,820 --> 00:25:26,660
they were marketed as TV dinners
and were a huge success,
868
00:25:26,700 --> 00:25:28,700
selling 10 million meals
in the first year.
869
00:25:28,740 --> 00:25:30,260
selling 10 million meals
in the first year.
870
00:25:30,300 --> 00:25:32,300
However, the UK's obsession
with high-end ready meals
871
00:25:32,340 --> 00:25:33,860
However, the UK's obsession
with high-end ready meals
872
00:25:33,900 --> 00:25:35,900
took off in the 1970s,
873
00:25:35,940 --> 00:25:36,220
took off in the 1970s,
874
00:25:36,260 --> 00:25:38,260
when Marks & Spencer
introduced us Brits
875
00:25:38,300 --> 00:25:38,940
when Marks & Spencer
introduced us Brits
876
00:25:38,980 --> 00:25:40,980
to a culinary luxury
called the chicken Kiev.
877
00:25:41,020 --> 00:25:43,020
to a culinary luxury
called the chicken Kiev.
878
00:25:43,060 --> 00:25:43,260
to a culinary luxury
called the chicken Kiev.
879
00:25:44,260 --> 00:25:46,260
When it was launched,
the chicken Kiev at Marks & Spencer
880
00:25:46,300 --> 00:25:46,860
When it was launched,
the chicken Kiev at Marks & Spencer
881
00:25:46,900 --> 00:25:48,820
was a runaway success
882
00:25:48,860 --> 00:25:50,860
that they had to keep doubling
the amount of production
883
00:25:50,900 --> 00:25:51,460
that they had to keep doubling
the amount of production
884
00:25:51,500 --> 00:25:52,580
that they were doing.
885
00:25:52,620 --> 00:25:54,620
So, they were selling out
week on week.
886
00:25:54,660 --> 00:25:54,940
So, they were selling out
week on week.
887
00:25:54,980 --> 00:25:56,980
So, we know that it was immediately
touched a kind of nerve with people,
888
00:25:57,020 --> 00:25:59,020
So, we know that it was immediately
touched a kind of nerve with people,
889
00:25:59,060 --> 00:25:59,300
So, we know that it was immediately
touched a kind of nerve with people,
890
00:25:59,340 --> 00:26:00,260
and people loved it.
891
00:26:00,300 --> 00:26:02,300
Designed to be cooked at home
892
00:26:02,340 --> 00:26:02,940
Designed to be cooked at home
893
00:26:02,980 --> 00:26:04,980
at a cost of almost £9 per Kiev
in today's money,
894
00:26:05,020 --> 00:26:06,980
at a cost of almost £9 per Kiev
in today's money,
895
00:26:07,020 --> 00:26:09,020
the dish was both classy and pricey.
896
00:26:09,060 --> 00:26:09,700
the dish was both classy and pricey.
897
00:26:14,060 --> 00:26:16,060
Years later, chicken is still
a staple in our luxury ready meals,
898
00:26:16,100 --> 00:26:18,100
Years later, chicken is still
a staple in our luxury ready meals,
899
00:26:18,140 --> 00:26:18,820
Years later, chicken is still
a staple in our luxury ready meals,
900
00:26:18,860 --> 00:26:20,860
while some other ingredients
barely appear.
901
00:26:20,900 --> 00:26:22,100
while some other ingredients
barely appear.
902
00:26:22,140 --> 00:26:24,140
Nitisha Patel has been designing and
creating ready meals for 12 years.
903
00:26:24,180 --> 00:26:26,180
Nitisha Patel has been designing and
creating ready meals for 12 years.
904
00:26:26,220 --> 00:26:27,700
Nitisha Patel has been designing and
creating ready meals for 12 years.
905
00:26:29,180 --> 00:26:31,180
So, whilst our appetites
are growing in the UK
906
00:26:31,220 --> 00:26:31,460
So, whilst our appetites
are growing in the UK
907
00:26:31,500 --> 00:26:33,260
and we are hungry for new flavours,
908
00:26:33,300 --> 00:26:35,300
not everything can become
a ready meal, sadly.
909
00:26:35,340 --> 00:26:35,940
not everything can become
a ready meal, sadly.
910
00:26:35,980 --> 00:26:37,980
And that's just because
some ingredients aren't so good
911
00:26:38,020 --> 00:26:38,380
And that's just because
some ingredients aren't so good
912
00:26:38,420 --> 00:26:40,420
when it comes to reheating
that ready meal.
913
00:26:40,460 --> 00:26:41,140
when it comes to reheating
that ready meal.
914
00:26:41,180 --> 00:26:43,180
To show us why, Nitisha
is cooking up some chicken breast
915
00:26:43,220 --> 00:26:45,220
To show us why, Nitisha
is cooking up some chicken breast
916
00:26:45,260 --> 00:26:45,660
To show us why, Nitisha
is cooking up some chicken breast
917
00:26:45,700 --> 00:26:47,700
and some pricey tuna steak.
918
00:26:47,740 --> 00:26:48,260
and some pricey tuna steak.
919
00:26:48,300 --> 00:26:50,300
When it comes to ready meals,
the slow-cooking ingredients
920
00:26:50,340 --> 00:26:51,140
When it comes to ready meals,
the slow-cooking ingredients
921
00:26:51,180 --> 00:26:53,180
are way better than
these quick-cooking ingredients,
922
00:26:53,220 --> 00:26:54,380
are way better than
these quick-cooking ingredients,
923
00:26:54,420 --> 00:26:56,420
just because they're gonna cook
in no time at all,
924
00:26:56,460 --> 00:26:56,740
just because they're gonna cook
in no time at all,
925
00:26:56,780 --> 00:26:58,380
and then they're gonna end up
going rubbery,
926
00:26:58,420 --> 00:27:00,420
and they're really gonna affect
that textural integrity,
927
00:27:00,460 --> 00:27:01,300
and they're really gonna affect
that textural integrity,
928
00:27:01,340 --> 00:27:02,500
which is what we don't want.
929
00:27:03,660 --> 00:27:05,660
With tuna steak taking
as little as two minutes to cook,
930
00:27:05,700 --> 00:27:06,420
With tuna steak taking
as little as two minutes to cook,
931
00:27:06,460 --> 00:27:08,460
Nitisha's is already done.
932
00:27:08,500 --> 00:27:08,900
Nitisha's is already done.
933
00:27:08,940 --> 00:27:10,940
So, if I slice this tuna steak
through the middle...
934
00:27:10,980 --> 00:27:12,980
So, if I slice this tuna steak
through the middle...
935
00:27:13,020 --> 00:27:13,220
So, if I slice this tuna steak
through the middle...
936
00:27:14,180 --> 00:27:16,180
..you will see, sadly, for me,
that is overcooked.
937
00:27:16,220 --> 00:27:17,260
..you will see, sadly, for me,
that is overcooked.
938
00:27:17,300 --> 00:27:19,300
In the industry, we can't serve
anything in a ready meal
939
00:27:19,340 --> 00:27:19,900
In the industry, we can't serve
anything in a ready meal
940
00:27:19,940 --> 00:27:21,940
until it's reached
a core temperature of 75 degrees,
941
00:27:21,980 --> 00:27:23,220
until it's reached
a core temperature of 75 degrees,
942
00:27:23,260 --> 00:27:25,260
which is what I've done here
to this tuna steak.
943
00:27:25,300 --> 00:27:25,540
which is what I've done here
to this tuna steak.
944
00:27:25,580 --> 00:27:27,380
But as a result, it's overcooked.
945
00:27:27,420 --> 00:27:29,420
Now, if it's overcooked now, imagine
reheating this in a ready meal.
946
00:27:29,460 --> 00:27:31,460
Now, if it's overcooked now, imagine
reheating this in a ready meal.
947
00:27:31,500 --> 00:27:31,780
Now, if it's overcooked now, imagine
reheating this in a ready meal.
948
00:27:31,820 --> 00:27:33,820
It's just not gonna stand up, is it?
The texture has been impaired.
949
00:27:33,860 --> 00:27:35,180
It's just not gonna stand up, is it?
The texture has been impaired.
950
00:27:35,220 --> 00:27:37,220
I'm afraid the flavour
might be impaired as well.
951
00:27:37,260 --> 00:27:38,100
I'm afraid the flavour
might be impaired as well.
952
00:27:38,140 --> 00:27:40,140
In comparison, a chicken breast
953
00:27:40,180 --> 00:27:40,740
In comparison, a chicken breast
954
00:27:40,780 --> 00:27:42,780
takes around five times as long
to cook,
955
00:27:42,820 --> 00:27:43,100
takes around five times as long
to cook,
956
00:27:43,140 --> 00:27:45,140
making it ideal to use
in luxury ready meals.
957
00:27:45,180 --> 00:27:47,060
making it ideal to use
in luxury ready meals.
958
00:27:47,100 --> 00:27:49,100
So, if I cut this chicken breast
in half...
959
00:27:49,140 --> 00:27:50,540
So, if I cut this chicken breast
in half...
960
00:27:52,860 --> 00:27:54,860
..you can see
that's beautifully cooked.
961
00:27:54,900 --> 00:27:55,540
..you can see
that's beautifully cooked.
962
00:27:55,580 --> 00:27:57,580
Still quite moist, actually,
not dry at all.
963
00:27:57,620 --> 00:27:58,660
Still quite moist, actually,
not dry at all.
964
00:27:58,700 --> 00:28:00,700
And I think that, with some sauce,
would make a perfect ready meal.
965
00:28:00,740 --> 00:28:01,460
And I think that, with some sauce,
would make a perfect ready meal.
966
00:28:01,500 --> 00:28:03,500
I feel confident
in cooling this down
967
00:28:03,540 --> 00:28:03,860
I feel confident
in cooling this down
968
00:28:03,900 --> 00:28:05,900
and letting it reheat again
with a sauce.
969
00:28:05,940 --> 00:28:06,700
and letting it reheat again
with a sauce.
970
00:28:06,740 --> 00:28:08,740
It's not just tuna steak.
971
00:28:08,780 --> 00:28:09,020
It's not just tuna steak.
972
00:28:09,060 --> 00:28:11,060
You're unlikely to see a fried egg
in our gourmet ready meals,
973
00:28:11,100 --> 00:28:12,140
You're unlikely to see a fried egg
in our gourmet ready meals,
974
00:28:12,180 --> 00:28:14,180
and after frying one up, Nitisha
is going to zap one in the microwave
975
00:28:14,220 --> 00:28:16,220
and after frying one up, Nitisha
is going to zap one in the microwave
976
00:28:16,260 --> 00:28:16,500
and after frying one up, Nitisha
is going to zap one in the microwave
977
00:28:16,540 --> 00:28:18,540
to mimic 30 minutes of oven baking.
978
00:28:18,580 --> 00:28:18,940
to mimic 30 minutes of oven baking.
979
00:28:20,300 --> 00:28:21,980
I'm gonna put it on
for three minutes,
980
00:28:22,020 --> 00:28:23,740
but let's keep an eye on it
as it's cooking,
981
00:28:23,780 --> 00:28:25,780
just to see what happens
to that egg.
982
00:28:25,820 --> 00:28:26,060
just to see what happens
to that egg.
983
00:28:26,100 --> 00:28:27,580
Almost instantly,
984
00:28:27,620 --> 00:28:29,620
the fried egg starts to make
some interesting noises.
985
00:28:29,660 --> 00:28:31,660
the fried egg starts to make
some interesting noises.
986
00:28:31,700 --> 00:28:32,020
the fried egg starts to make
some interesting noises.
987
00:28:32,060 --> 00:28:34,060
So, at the minute, my egg's in
there, and it does not sound good.
988
00:28:34,100 --> 00:28:34,780
So, at the minute, my egg's in
there, and it does not sound good.
989
00:28:34,820 --> 00:28:36,820
It sounds like it's exploding.
I'm not quite sure what's going on.
990
00:28:36,860 --> 00:28:38,220
It sounds like it's exploding.
I'm not quite sure what's going on.
991
00:28:38,260 --> 00:28:40,260
After just two minutes,
Nitisha rescues her fried egg.
992
00:28:40,300 --> 00:28:42,300
After just two minutes,
Nitisha rescues her fried egg.
993
00:28:42,340 --> 00:28:42,900
After just two minutes,
Nitisha rescues her fried egg.
994
00:28:44,500 --> 00:28:46,500
So, this has been two minutes.
995
00:28:46,540 --> 00:28:47,460
So, this has been two minutes.
996
00:28:47,500 --> 00:28:49,500
No longer a fried egg.
More like a frazzled egg.
997
00:28:49,540 --> 00:28:51,540
No longer a fried egg.
More like a frazzled egg.
998
00:28:51,580 --> 00:28:51,860
No longer a fried egg.
More like a frazzled egg.
999
00:28:51,900 --> 00:28:53,900
It's formed a really, really hard,
crunchy skin.
1000
00:28:53,940 --> 00:28:54,460
It's formed a really, really hard,
crunchy skin.
1001
00:28:54,500 --> 00:28:56,500
It actually looks foul.
1002
00:28:56,540 --> 00:28:56,780
It actually looks foul.
1003
00:28:56,820 --> 00:28:58,820
I can't see any consumer
being happy with that.
1004
00:28:58,860 --> 00:28:59,540
I can't see any consumer
being happy with that.
1005
00:28:59,580 --> 00:29:01,060
Nope. Not gonna work.
1006
00:29:01,100 --> 00:29:03,100
It's not gonna happen.
Not on my ready meals.
1007
00:29:03,140 --> 00:29:03,660
It's not gonna happen.
Not on my ready meals.
1008
00:29:07,460 --> 00:29:09,460
So, it's a no from Nitisha
on fried eggs and tuna steak.
1009
00:29:09,500 --> 00:29:11,500
So, it's a no from Nitisha
on fried eggs and tuna steak.
1010
00:29:11,540 --> 00:29:11,860
So, it's a no from Nitisha
on fried eggs and tuna steak.
1011
00:29:11,900 --> 00:29:13,900
But there are other things you
may find in your posh ready meal,
1012
00:29:13,940 --> 00:29:15,180
But there are other things you
may find in your posh ready meal,
1013
00:29:15,220 --> 00:29:17,220
and they may not be as healthy
as you think.
1014
00:29:17,260 --> 00:29:18,260
and they may not be as healthy
as you think.
1015
00:29:18,300 --> 00:29:20,300
I think there's a perception
that the luxury ready meals
1016
00:29:20,340 --> 00:29:22,020
I think there's a perception
that the luxury ready meals
1017
00:29:22,060 --> 00:29:24,060
that cost significantly more
than the economy ready meals
1018
00:29:24,100 --> 00:29:26,100
that cost significantly more
than the economy ready meals
1019
00:29:26,140 --> 00:29:27,180
that cost significantly more
than the economy ready meals
1020
00:29:27,220 --> 00:29:29,220
have better sourced ingredients,
have a better nutrient profile,
1021
00:29:29,260 --> 00:29:31,260
have better sourced ingredients,
have a better nutrient profile,
1022
00:29:31,300 --> 00:29:31,620
have better sourced ingredients,
have a better nutrient profile,
1023
00:29:31,660 --> 00:29:33,620
and therefore will be better
for our health.
1024
00:29:33,660 --> 00:29:35,500
But surprisingly, that's not true.
1025
00:29:35,540 --> 00:29:37,540
I've worked in nutrition science
for 25 years,
1026
00:29:37,580 --> 00:29:37,860
I've worked in nutrition science
for 25 years,
1027
00:29:37,900 --> 00:29:39,900
and when I started examining
the back-of-pack labelling,
1028
00:29:39,940 --> 00:29:40,860
and when I started examining
the back-of-pack labelling,
1029
00:29:40,900 --> 00:29:42,900
actually, they were no better
from a health perspective
1030
00:29:42,940 --> 00:29:43,900
actually, they were no better
from a health perspective
1031
00:29:43,940 --> 00:29:45,940
and in some instances,
actually were worse for us.
1032
00:29:45,980 --> 00:29:46,740
and in some instances,
actually were worse for us.
1033
00:29:48,180 --> 00:29:49,580
To dig a little deeper
1034
00:29:49,620 --> 00:29:51,620
into the nutrition
of chilled gourmet ready meals,
1035
00:29:51,660 --> 00:29:52,540
into the nutrition
of chilled gourmet ready meals,
1036
00:29:52,580 --> 00:29:54,580
Dietitian Marcela Fiuza is comparing
the traffic light labels
1037
00:29:54,620 --> 00:29:56,180
Dietitian Marcela Fiuza is comparing
the traffic light labels
1038
00:29:56,220 --> 00:29:58,220
on their packaging
with some cheaper options.
1039
00:29:58,260 --> 00:29:58,460
on their packaging
with some cheaper options.
1040
00:29:59,860 --> 00:30:01,860
So, we've got a range
of different ready meals here.
1041
00:30:01,900 --> 00:30:02,700
So, we've got a range
of different ready meals here.
1042
00:30:02,740 --> 00:30:04,740
Some are kind of
higher end ready meals.
1043
00:30:04,780 --> 00:30:05,020
Some are kind of
higher end ready meals.
1044
00:30:05,060 --> 00:30:06,540
Some are more affordable options.
1045
00:30:06,580 --> 00:30:08,580
So, if we take these two products.
1046
00:30:08,620 --> 00:30:08,980
So, if we take these two products.
1047
00:30:09,020 --> 00:30:11,020
So, they are supermarket own brands.
1048
00:30:11,060 --> 00:30:11,380
So, they are supermarket own brands.
1049
00:30:11,420 --> 00:30:13,420
One is kind of
a more expensive line.
1050
00:30:13,460 --> 00:30:14,580
One is kind of
a more expensive line.
1051
00:30:14,620 --> 00:30:16,620
The other one is a cheaper option.
1052
00:30:16,660 --> 00:30:16,900
The other one is a cheaper option.
1053
00:30:16,940 --> 00:30:18,940
And you can clearly have a look here
at the traffic light system.
1054
00:30:18,980 --> 00:30:20,260
And you can clearly have a look here
at the traffic light system.
1055
00:30:20,300 --> 00:30:22,300
So, for the more expensive option,
you see loads of red.
1056
00:30:22,340 --> 00:30:23,820
So, for the more expensive option,
you see loads of red.
1057
00:30:23,860 --> 00:30:25,860
So, fat, saturated fat and salt.
1058
00:30:25,900 --> 00:30:26,460
So, fat, saturated fat and salt.
1059
00:30:26,500 --> 00:30:28,500
And if we look at
the more affordable option,
1060
00:30:28,540 --> 00:30:29,660
And if we look at
the more affordable option,
1061
00:30:29,700 --> 00:30:31,700
you see a mix
of kind of amber and green.
1062
00:30:31,740 --> 00:30:33,100
you see a mix
of kind of amber and green.
1063
00:30:33,140 --> 00:30:35,140
So, from a nutritional point
of view, I would say this one
1064
00:30:35,180 --> 00:30:37,180
So, from a nutritional point
of view, I would say this one
1065
00:30:37,220 --> 00:30:37,540
So, from a nutritional point
of view, I would say this one
1066
00:30:37,580 --> 00:30:39,580
is a better choice and more kind of
favourable nutritional profile.
1067
00:30:39,620 --> 00:30:40,820
is a better choice and more kind of
favourable nutritional profile.
1068
00:30:40,860 --> 00:30:42,860
So, buying a gourmet ready meal
1069
00:30:42,900 --> 00:30:43,820
So, buying a gourmet ready meal
1070
00:30:43,860 --> 00:30:45,700
doesn't always mean
a healthier dinner.
1071
00:30:45,740 --> 00:30:47,740
And it's not just posh lasagne
that's the culprit.
1072
00:30:47,780 --> 00:30:49,260
And it's not just posh lasagne
that's the culprit.
1073
00:30:49,300 --> 00:30:51,300
Marcela's high-end chicken tikka
and mac and cheese
1074
00:30:51,340 --> 00:30:53,340
Marcela's high-end chicken tikka
and mac and cheese
1075
00:30:53,380 --> 00:30:53,660
Marcela's high-end chicken tikka
and mac and cheese
1076
00:30:53,700 --> 00:30:55,700
both have worse nutritional values
than their budget equivalent.
1077
00:30:55,740 --> 00:30:57,740
both have worse nutritional values
than their budget equivalent.
1078
00:30:57,780 --> 00:30:58,100
both have worse nutritional values
than their budget equivalent.
1079
00:30:58,140 --> 00:31:00,140
So, are gourmet fish pies
any better?
1080
00:31:00,180 --> 00:31:01,740
So, are gourmet fish pies
any better?
1081
00:31:01,780 --> 00:31:03,780
We've got a couple of fish pies here
that we can look at.
1082
00:31:03,820 --> 00:31:05,820
We've got a couple of fish pies here
that we can look at.
1083
00:31:05,860 --> 00:31:06,140
We've got a couple of fish pies here
that we can look at.
1084
00:31:06,180 --> 00:31:08,180
So, this is kind of
a high-end, more expensive option.
1085
00:31:08,220 --> 00:31:10,220
So, this is kind of
a high-end, more expensive option.
1086
00:31:10,260 --> 00:31:10,540
So, this is kind of
a high-end, more expensive option.
1087
00:31:10,580 --> 00:31:12,580
And here, we have
more affordable option.
1088
00:31:12,620 --> 00:31:13,980
And here, we have
more affordable option.
1089
00:31:14,020 --> 00:31:16,020
So, the more expensive one
doesn't actually have
1090
00:31:16,060 --> 00:31:16,860
So, the more expensive one
doesn't actually have
1091
00:31:16,900 --> 00:31:18,900
a front-of-pack
nutritional information,
1092
00:31:18,940 --> 00:31:19,820
a front-of-pack
nutritional information,
1093
00:31:19,860 --> 00:31:21,860
which makes it really difficult
for us to compare.
1094
00:31:21,900 --> 00:31:23,060
which makes it really difficult
for us to compare.
1095
00:31:23,100 --> 00:31:25,100
But you can find the information
on the back of the pack.
1096
00:31:25,140 --> 00:31:26,060
But you can find the information
on the back of the pack.
1097
00:31:26,100 --> 00:31:28,100
Introduced in 2013
to help tackle obesity,
1098
00:31:28,140 --> 00:31:30,140
Introduced in 2013
to help tackle obesity,
1099
00:31:30,180 --> 00:31:30,620
Introduced in 2013
to help tackle obesity,
1100
00:31:30,660 --> 00:31:32,660
traffic light labelling
is only a voluntary scheme,
1101
00:31:32,700 --> 00:31:33,340
traffic light labelling
is only a voluntary scheme,
1102
00:31:33,380 --> 00:31:35,380
and not all the gourmet companies
subscribe to it.
1103
00:31:35,420 --> 00:31:36,740
and not all the gourmet companies
subscribe to it.
1104
00:31:36,780 --> 00:31:38,780
So, food is really complicated,
1105
00:31:38,820 --> 00:31:39,420
So, food is really complicated,
1106
00:31:39,460 --> 00:31:41,460
and we know that
nearly every individual food
1107
00:31:41,500 --> 00:31:42,540
and we know that
nearly every individual food
1108
00:31:42,580 --> 00:31:44,580
consists of about 72,000 chemicals,
which is, like, mind-blowing.
1109
00:31:44,620 --> 00:31:46,620
consists of about 72,000 chemicals,
which is, like, mind-blowing.
1110
00:31:46,660 --> 00:31:47,380
consists of about 72,000 chemicals,
which is, like, mind-blowing.
1111
00:31:47,420 --> 00:31:49,420
We need to enable people
to make some very quick decisions
1112
00:31:49,460 --> 00:31:51,460
We need to enable people
to make some very quick decisions
1113
00:31:51,500 --> 00:31:51,740
We need to enable people
to make some very quick decisions
1114
00:31:51,780 --> 00:31:53,580
about the healthiness of a food.
1115
00:31:53,620 --> 00:31:55,620
So, whilst it's not perfect,
by any means,
1116
00:31:55,660 --> 00:31:56,300
So, whilst it's not perfect,
by any means,
1117
00:31:56,340 --> 00:31:58,340
the traffic light system
at least allows us
1118
00:31:58,380 --> 00:31:59,140
the traffic light system
at least allows us
1119
00:31:59,180 --> 00:32:01,180
to guide someone generally
on the helpfulness of that food.
1120
00:32:01,220 --> 00:32:03,020
to guide someone generally
on the helpfulness of that food.
1121
00:32:04,300 --> 00:32:06,300
After finally uncovering
the nutritional information
1122
00:32:06,340 --> 00:32:07,380
After finally uncovering
the nutritional information
1123
00:32:07,420 --> 00:32:08,740
from the back of the pack,
1124
00:32:08,780 --> 00:32:10,780
like many luxury ready meals,
the findings are eye-opening
1125
00:32:10,820 --> 00:32:12,500
like many luxury ready meals,
the findings are eye-opening
1126
00:32:12,540 --> 00:32:14,540
and something Marcela is keen to
discuss with health-savvy mum Karen.
1127
00:32:14,580 --> 00:32:16,580
and something Marcela is keen to
discuss with health-savvy mum Karen.
1128
00:32:16,620 --> 00:32:17,140
and something Marcela is keen to
discuss with health-savvy mum Karen.
1129
00:32:17,180 --> 00:32:19,180
So, first, I've got
two different types of fish pie.
1130
00:32:19,220 --> 00:32:21,220
So, first, I've got
two different types of fish pie.
1131
00:32:21,260 --> 00:32:21,980
So, first, I've got
two different types of fish pie.
1132
00:32:22,020 --> 00:32:24,020
I've got one that is
a supermarket kind of brand,
1133
00:32:24,060 --> 00:32:25,500
I've got one that is
a supermarket kind of brand,
1134
00:32:25,540 --> 00:32:27,540
and it's a more affordable option,
1135
00:32:27,580 --> 00:32:27,820
and it's a more affordable option,
1136
00:32:27,860 --> 00:32:29,860
and I've got
a more expensive option here. Yeah.
1137
00:32:29,900 --> 00:32:30,980
and I've got
a more expensive option here. Yeah.
1138
00:32:31,020 --> 00:32:33,020
So, what would you
tend to go for, usually?
1139
00:32:33,060 --> 00:32:34,580
So, what would you
tend to go for, usually?
1140
00:32:34,620 --> 00:32:36,620
I think overall,
1141
00:32:36,660 --> 00:32:36,900
I think overall,
1142
00:32:36,940 --> 00:32:38,940
I would probably go for
a slightly more expensive meal,
1143
00:32:38,980 --> 00:32:40,860
I would probably go for
a slightly more expensive meal,
1144
00:32:40,900 --> 00:32:42,900
simply based on the fact that
I would hope that the ingredients
1145
00:32:42,940 --> 00:32:44,340
simply based on the fact that
I would hope that the ingredients
1146
00:32:44,380 --> 00:32:46,380
are of a higher quality,
and so therefore I'm getting
1147
00:32:46,420 --> 00:32:46,860
are of a higher quality,
and so therefore I'm getting
1148
00:32:46,900 --> 00:32:48,900
a higher nutritious sort of meal
when I'm eating it.
1149
00:32:48,940 --> 00:32:50,700
a higher nutritious sort of meal
when I'm eating it.
1150
00:32:50,740 --> 00:32:52,740
To roughly reflect
the fat content in each meal,
1151
00:32:52,780 --> 00:32:54,780
To roughly reflect
the fat content in each meal,
1152
00:32:54,820 --> 00:32:55,300
To roughly reflect
the fat content in each meal,
1153
00:32:55,340 --> 00:32:57,340
Marcela, as accurately as possible,
weighs out the amounts in oil.
1154
00:32:57,380 --> 00:32:59,380
Marcela, as accurately as possible,
weighs out the amounts in oil.
1155
00:32:59,420 --> 00:33:00,580
Marcela, as accurately as possible,
weighs out the amounts in oil.
1156
00:33:00,620 --> 00:33:02,620
So, this is how much fat we've got
for our budget option here.
1157
00:33:02,660 --> 00:33:04,660
So, this is how much fat we've got
for our budget option here.
1158
00:33:04,700 --> 00:33:05,500
So, this is how much fat we've got
for our budget option here.
1159
00:33:05,540 --> 00:33:07,540
And I would like to show you
how much we've got
1160
00:33:07,580 --> 00:33:08,300
And I would like to show you
how much we've got
1161
00:33:08,340 --> 00:33:10,060
for the more expensive option.
1162
00:33:10,100 --> 00:33:12,100
OK, so, this is the difference
1163
00:33:12,140 --> 00:33:14,140
OK, so, this is the difference
1164
00:33:14,180 --> 00:33:15,660
OK, so, this is the difference
1165
00:33:15,700 --> 00:33:17,700
in the amount of fat per pack
of these two meals.
1166
00:33:17,740 --> 00:33:19,180
in the amount of fat per pack
of these two meals.
1167
00:33:19,220 --> 00:33:21,220
It's quite a quite a difference.
It is. It's staggering, actually.
1168
00:33:21,260 --> 00:33:23,260
It's quite a quite a difference.
It is. It's staggering, actually.
1169
00:33:23,300 --> 00:33:23,540
It's quite a quite a difference.
It is. It's staggering, actually.
1170
00:33:23,580 --> 00:33:24,660
There's almost...
1171
00:33:24,700 --> 00:33:26,260
Is it surprising?
It is surprising.
1172
00:33:26,300 --> 00:33:28,300
There's quite a significantly
higher amount of fat,
1173
00:33:28,340 --> 00:33:30,340
There's quite a significantly
higher amount of fat,
1174
00:33:30,380 --> 00:33:30,660
There's quite a significantly
higher amount of fat,
1175
00:33:30,700 --> 00:33:32,420
obviously,
in the higher price point meal,
1176
00:33:32,460 --> 00:33:34,460
which I hadn't anticipated,
to be honest. Mm.
1177
00:33:34,500 --> 00:33:34,780
which I hadn't anticipated,
to be honest. Mm.
1178
00:33:34,820 --> 00:33:36,820
So it's quite eye-opening to,
you know,
1179
00:33:36,860 --> 00:33:37,260
So it's quite eye-opening to,
you know,
1180
00:33:37,300 --> 00:33:39,300
look at the packaging
a little bit closer, perhaps,
1181
00:33:39,340 --> 00:33:40,020
look at the packaging
a little bit closer, perhaps,
1182
00:33:40,060 --> 00:33:42,060
and just really take on board, yeah,
how much fat is in a meal.
1183
00:33:42,100 --> 00:33:44,100
and just really take on board, yeah,
how much fat is in a meal.
1184
00:33:44,140 --> 00:33:44,380
and just really take on board, yeah,
how much fat is in a meal.
1185
00:33:44,420 --> 00:33:46,420
Though not all fats are bad for you,
1186
00:33:46,460 --> 00:33:47,020
Though not all fats are bad for you,
1187
00:33:47,060 --> 00:33:49,060
the luxury ready meal
contains 25.2g of the stuff,
1188
00:33:49,100 --> 00:33:51,100
the luxury ready meal
contains 25.2g of the stuff,
1189
00:33:51,140 --> 00:33:51,660
the luxury ready meal
contains 25.2g of the stuff,
1190
00:33:51,700 --> 00:33:53,700
almost 11g more
than the cheaper option.
1191
00:33:53,740 --> 00:33:54,780
almost 11g more
than the cheaper option.
1192
00:33:54,820 --> 00:33:56,820
That's almost double the fat
in a smaller portion.
1193
00:33:56,860 --> 00:33:57,420
That's almost double the fat
in a smaller portion.
1194
00:34:00,500 --> 00:34:02,500
So, here, we've got two options
of mac and cheese. Mm-hm.
1195
00:34:02,540 --> 00:34:04,540
So, here, we've got two options
of mac and cheese. Mm-hm.
1196
00:34:04,580 --> 00:34:04,860
So, here, we've got two options
of mac and cheese. Mm-hm.
1197
00:34:04,900 --> 00:34:06,900
We've got a more expensive option
here and a budget option here.
1198
00:34:06,940 --> 00:34:08,940
We've got a more expensive option
here and a budget option here.
1199
00:34:08,980 --> 00:34:10,380
We've got a more expensive option
here and a budget option here.
1200
00:34:10,420 --> 00:34:12,420
It's not just fish pies and fat.
1201
00:34:12,460 --> 00:34:13,020
It's not just fish pies and fat.
1202
00:34:13,060 --> 00:34:15,060
Many luxury ready meals
also have high salt contents.
1203
00:34:15,100 --> 00:34:17,100
Many luxury ready meals
also have high salt contents.
1204
00:34:17,140 --> 00:34:18,700
Many luxury ready meals
also have high salt contents.
1205
00:34:18,740 --> 00:34:20,740
The budget mac and cheese
has 1.7g of salt,
1206
00:34:20,780 --> 00:34:22,780
The budget mac and cheese
has 1.7g of salt,
1207
00:34:22,820 --> 00:34:23,180
The budget mac and cheese
has 1.7g of salt,
1208
00:34:23,220 --> 00:34:25,220
around
two-and-a-half sachets' worth,
1209
00:34:25,260 --> 00:34:25,900
around
two-and-a-half sachets' worth,
1210
00:34:25,940 --> 00:34:27,940
while the posh option has...
1211
00:34:27,980 --> 00:34:28,180
while the posh option has...
1212
00:34:28,220 --> 00:34:30,220
One, two, three.
1213
00:34:30,260 --> 00:34:31,580
One, two, three.
1214
00:34:31,620 --> 00:34:33,620
..3.2g.
1215
00:34:33,660 --> 00:34:35,340
..3.2g.
1216
00:34:35,380 --> 00:34:37,380
Over a whopping
four packets of salt.
1217
00:34:37,420 --> 00:34:38,020
Over a whopping
four packets of salt.
1218
00:34:38,060 --> 00:34:40,060
53% of our daily recommended intake.
1219
00:34:40,100 --> 00:34:41,140
53% of our daily recommended intake.
1220
00:34:41,180 --> 00:34:43,180
Right, so, this is
how much salt we've got.
1221
00:34:43,220 --> 00:34:45,220
Right, so, this is
how much salt we've got.
1222
00:34:45,260 --> 00:34:46,260
Right, so, this is
how much salt we've got.
1223
00:34:46,300 --> 00:34:48,300
This is on our more expensive meal,
and this is on the budget meal.
1224
00:34:48,340 --> 00:34:50,340
This is on our more expensive meal,
and this is on the budget meal.
1225
00:34:50,380 --> 00:34:50,660
This is on our more expensive meal,
and this is on the budget meal.
1226
00:34:50,700 --> 00:34:52,660
I think this is
a huge amount of salt.
1227
00:34:52,700 --> 00:34:54,700
The thought of consuming
that volume of salt in one meal
1228
00:34:54,740 --> 00:34:55,660
The thought of consuming
that volume of salt in one meal
1229
00:34:55,700 --> 00:34:57,700
in one sitting is just crazy.
1230
00:34:57,740 --> 00:34:57,940
in one sitting is just crazy.
1231
00:34:57,980 --> 00:34:59,980
It's scary. Yeah, I'm shocked by it.
1232
00:35:00,020 --> 00:35:00,580
It's scary. Yeah, I'm shocked by it.
1233
00:35:00,620 --> 00:35:02,620
There's twice the amount of salt
in the higher end meal
1234
00:35:02,660 --> 00:35:03,900
There's twice the amount of salt
in the higher end meal
1235
00:35:03,940 --> 00:35:05,940
than there is in that one, and
it's a meal for one person as well.
1236
00:35:05,980 --> 00:35:06,500
than there is in that one, and
it's a meal for one person as well.
1237
00:35:06,540 --> 00:35:08,540
For one person,
consuming this amount of salt
1238
00:35:08,580 --> 00:35:09,180
For one person,
consuming this amount of salt
1239
00:35:09,220 --> 00:35:10,580
in one single meal.
Gosh.
1240
00:35:10,620 --> 00:35:12,620
So, you may be wondering,
1241
00:35:12,660 --> 00:35:12,900
So, you may be wondering,
1242
00:35:12,940 --> 00:35:14,940
with large amounts of salt
being bad for us,
1243
00:35:14,980 --> 00:35:15,780
with large amounts of salt
being bad for us,
1244
00:35:15,820 --> 00:35:17,820
why so much
in our luxury ready meals?
1245
00:35:17,860 --> 00:35:19,180
why so much
in our luxury ready meals?
1246
00:35:19,220 --> 00:35:21,220
So, salt can be added
as an ingredient,
1247
00:35:21,260 --> 00:35:21,540
So, salt can be added
as an ingredient,
1248
00:35:21,580 --> 00:35:23,580
and that's often
to bring out flavour and so forth.
1249
00:35:23,620 --> 00:35:24,020
and that's often
to bring out flavour and so forth.
1250
00:35:24,060 --> 00:35:26,060
So, in the same way that at home,
we would add salt
1251
00:35:26,100 --> 00:35:26,860
So, in the same way that at home,
we would add salt
1252
00:35:26,900 --> 00:35:28,300
if we're, say, cooking a sauce,
1253
00:35:28,340 --> 00:35:30,340
or we might add salt to our food
when we eat,
1254
00:35:30,380 --> 00:35:31,100
or we might add salt to our food
when we eat,
1255
00:35:31,140 --> 00:35:33,140
that happens
at the manufacturing stage as well.
1256
00:35:33,180 --> 00:35:33,460
that happens
at the manufacturing stage as well.
1257
00:35:33,500 --> 00:35:35,500
And I guess
the important thing there
1258
00:35:35,540 --> 00:35:35,820
And I guess
the important thing there
1259
00:35:35,860 --> 00:35:37,540
is that at home,
we can choose more or less salt,
1260
00:35:37,580 --> 00:35:39,580
but if something's ready-made,
the salt's already there.
1261
00:35:39,620 --> 00:35:39,900
but if something's ready-made,
the salt's already there.
1262
00:35:39,940 --> 00:35:41,940
So it's important for us
as consumers
1263
00:35:41,980 --> 00:35:42,300
So it's important for us
as consumers
1264
00:35:42,340 --> 00:35:44,340
for manufacturers
to add less to food.
1265
00:35:44,380 --> 00:35:44,580
for manufacturers
to add less to food.
1266
00:35:45,420 --> 00:35:46,900
So, after seeing Marcela,
1267
00:35:46,940 --> 00:35:48,940
it's definitely sort of been
a very eye-opening experience
1268
00:35:48,980 --> 00:35:49,660
it's definitely sort of been
a very eye-opening experience
1269
00:35:49,700 --> 00:35:51,700
seeing the volume of fat
that's in a meal,
1270
00:35:51,740 --> 00:35:52,180
seeing the volume of fat
that's in a meal,
1271
00:35:52,220 --> 00:35:53,860
but also the quantity of salt.
1272
00:35:53,900 --> 00:35:55,900
So I'd definitely be reconsidering
my position
1273
00:35:55,940 --> 00:35:56,220
So I'd definitely be reconsidering
my position
1274
00:35:56,260 --> 00:35:58,260
on buying high-end ready meals
going forward.
1275
00:35:58,300 --> 00:35:59,940
on buying high-end ready meals
going forward.
1276
00:36:35,220 --> 00:36:36,580
Coming up...
1277
00:36:36,620 --> 00:36:38,580
Is there a new king of convenience
1278
00:36:38,620 --> 00:36:40,620
waiting to steal
the luxury ready meal crown?
1279
00:36:40,660 --> 00:36:42,620
waiting to steal
the luxury ready meal crown?
1280
00:36:42,660 --> 00:36:44,660
We believe recipe kits
are the future of cooking at home.
1281
00:36:44,700 --> 00:36:44,940
We believe recipe kits
are the future of cooking at home.
1282
00:36:57,110 --> 00:36:59,070
NARRATOR: No sooner
as the luxury ready meal
1283
00:36:59,110 --> 00:37:01,110
has claimed top spot
in our shopping baskets,
1284
00:37:01,150 --> 00:37:01,950
has claimed top spot
in our shopping baskets,
1285
00:37:01,990 --> 00:37:03,910
there's a new kid on the block,
1286
00:37:03,950 --> 00:37:05,950
marrying the convenience and quality
of a luxury ready meal
1287
00:37:05,990 --> 00:37:07,990
marrying the convenience and quality
of a luxury ready meal
1288
00:37:08,030 --> 00:37:08,270
marrying the convenience and quality
of a luxury ready meal
1289
00:37:08,310 --> 00:37:10,310
with the benefits of home cooking.
1290
00:37:10,350 --> 00:37:10,670
with the benefits of home cooking.
1291
00:37:10,710 --> 00:37:12,710
Ready meals can be divisive
because they're seen, in part,
1292
00:37:12,750 --> 00:37:14,750
Ready meals can be divisive
because they're seen, in part,
1293
00:37:14,790 --> 00:37:16,230
Ready meals can be divisive
because they're seen, in part,
1294
00:37:16,270 --> 00:37:18,270
as being part of the kind of dumbing
down or the unskilling of people.
1295
00:37:18,310 --> 00:37:20,110
as being part of the kind of dumbing
down or the unskilling of people.
1296
00:37:20,150 --> 00:37:22,150
So, people not being able to cook.
1297
00:37:22,190 --> 00:37:22,390
So, people not being able to cook.
1298
00:37:22,430 --> 00:37:24,270
To fix the problem,
1299
00:37:24,310 --> 00:37:26,310
recipe kits from companies
like HelloFresh,
1300
00:37:26,350 --> 00:37:27,190
recipe kits from companies
like HelloFresh,
1301
00:37:27,230 --> 00:37:29,230
Mindful Chef and Gusto
1302
00:37:29,270 --> 00:37:29,510
Mindful Chef and Gusto
1303
00:37:29,550 --> 00:37:31,550
require you
to actually cook your own meal
1304
00:37:31,590 --> 00:37:32,070
require you
to actually cook your own meal
1305
00:37:32,110 --> 00:37:33,910
rather than bunging it in the oven.
1306
00:37:33,950 --> 00:37:35,950
Which doesn't sound that convenient,
but millions of us would disagree.
1307
00:37:35,990 --> 00:37:37,990
Which doesn't sound that convenient,
but millions of us would disagree.
1308
00:37:38,030 --> 00:37:39,230
Which doesn't sound that convenient,
but millions of us would disagree.
1309
00:37:39,270 --> 00:37:41,270
We believe that recipe kits
are the future of cooking at home.
1310
00:37:41,310 --> 00:37:41,750
We believe that recipe kits
are the future of cooking at home.
1311
00:37:41,790 --> 00:37:43,790
Ordered online, the kits combine
1312
00:37:43,830 --> 00:37:44,830
Ordered online, the kits combine
1313
00:37:44,870 --> 00:37:46,870
quick and easy-to-follow recipe
cards with pre-measured ingredients,
1314
00:37:46,910 --> 00:37:48,910
quick and easy-to-follow recipe
cards with pre-measured ingredients,
1315
00:37:48,950 --> 00:37:49,190
quick and easy-to-follow recipe
cards with pre-measured ingredients,
1316
00:37:49,230 --> 00:37:50,950
delivering gourmet-inspired dishes
1317
00:37:50,990 --> 00:37:52,990
straight to your door
to cook at home.
1318
00:37:53,030 --> 00:37:53,390
straight to your door
to cook at home.
1319
00:37:55,470 --> 00:37:57,470
For many years, people
have been used to driving out
1320
00:37:57,510 --> 00:37:58,150
For many years, people
have been used to driving out
1321
00:37:58,190 --> 00:38:00,190
to the big supermarkets,
buying in bulk, driving home,
1322
00:38:00,230 --> 00:38:01,630
to the big supermarkets,
buying in bulk, driving home,
1323
00:38:01,670 --> 00:38:03,230
planning their cooking.
1324
00:38:03,270 --> 00:38:05,150
And we try
and take all of that away,
1325
00:38:05,190 --> 00:38:07,190
and what we leave you with
is no planning, no supermarkets
1326
00:38:07,230 --> 00:38:08,230
and what we leave you with
is no planning, no supermarkets
1327
00:38:08,270 --> 00:38:10,270
and just the fun bits, really - the
cooking and, of course, the eating.
1328
00:38:10,310 --> 00:38:11,070
and just the fun bits, really - the
cooking and, of course, the eating.
1329
00:38:12,430 --> 00:38:14,430
Using AI systems
and software algorithms
1330
00:38:14,470 --> 00:38:14,750
Using AI systems
and software algorithms
1331
00:38:14,790 --> 00:38:16,790
to predict customer tastes
and recipe requirements,
1332
00:38:16,830 --> 00:38:18,190
to predict customer tastes
and recipe requirements,
1333
00:38:18,230 --> 00:38:20,230
200,000 boxes
are dispatched each week
1334
00:38:20,270 --> 00:38:21,910
200,000 boxes
are dispatched each week
1335
00:38:21,950 --> 00:38:23,950
from their purpose-built factory.
1336
00:38:23,990 --> 00:38:24,150
from their purpose-built factory.
1337
00:38:26,430 --> 00:38:27,870
So, at any given time,
1338
00:38:27,910 --> 00:38:29,910
we have a selection
of hundreds of recipes online.
1339
00:38:29,950 --> 00:38:30,510
we have a selection
of hundreds of recipes online.
1340
00:38:30,550 --> 00:38:32,550
And as customers are ordering
and buying from us,
1341
00:38:32,590 --> 00:38:32,950
And as customers are ordering
and buying from us,
1342
00:38:32,990 --> 00:38:34,790
we're getting a good idea
of what's popular
1343
00:38:34,830 --> 00:38:36,830
and how many recipes
we're going to sell.
1344
00:38:36,870 --> 00:38:37,230
and how many recipes
we're going to sell.
1345
00:38:37,270 --> 00:38:39,270
Because we understand the popularity
from very early on in the process,
1346
00:38:39,310 --> 00:38:41,310
Because we understand the popularity
from very early on in the process,
1347
00:38:41,350 --> 00:38:41,590
Because we understand the popularity
from very early on in the process,
1348
00:38:41,630 --> 00:38:43,510
we can forecast really accurately
1349
00:38:43,550 --> 00:38:45,550
and then only order the ingredients
from our suppliers
1350
00:38:45,590 --> 00:38:45,830
and then only order the ingredients
from our suppliers
1351
00:38:45,870 --> 00:38:46,830
that we actually need.
1352
00:38:49,230 --> 00:38:51,230
The system enables
the tracking of each ingredient
1353
00:38:51,270 --> 00:38:52,950
The system enables
the tracking of each ingredient
1354
00:38:52,990 --> 00:38:54,990
to ensure they get to
the correct customer.
1355
00:38:55,030 --> 00:38:55,430
to ensure they get to
the correct customer.
1356
00:38:56,790 --> 00:38:58,790
So, these are the boxes
where the food is actually put into.
1357
00:38:58,830 --> 00:38:59,670
So, these are the boxes
where the food is actually put into.
1358
00:38:59,710 --> 00:39:01,710
The bar code is scanned, and then
it moves up into our storage unit
1359
00:39:01,750 --> 00:39:02,910
The bar code is scanned, and then
it moves up into our storage unit
1360
00:39:02,950 --> 00:39:04,950
and picking facility,
that we call "the tower".
1361
00:39:04,990 --> 00:39:05,190
and picking facility,
that we call "the tower".
1362
00:39:06,990 --> 00:39:08,990
So, without these boxes
and the bar codes,
1363
00:39:09,030 --> 00:39:09,310
So, without these boxes
and the bar codes,
1364
00:39:09,350 --> 00:39:11,350
we essentially wouldn't be able
to trace the product
1365
00:39:11,390 --> 00:39:12,150
we essentially wouldn't be able
to trace the product
1366
00:39:12,190 --> 00:39:14,190
as it goes through our systems.
1367
00:39:14,230 --> 00:39:14,470
as it goes through our systems.
1368
00:39:14,510 --> 00:39:16,310
And that's really important
cos we need to know
1369
00:39:16,350 --> 00:39:18,350
exactly which ingredient goes to
which customer at any point in time.
1370
00:39:18,390 --> 00:39:19,750
exactly which ingredient goes to
which customer at any point in time.
1371
00:39:19,790 --> 00:39:21,710
And we also need to manage
stock levels.
1372
00:39:21,750 --> 00:39:22,950
So, as we're picking,
1373
00:39:22,990 --> 00:39:24,990
it's really important to say,
"We're running low on potatoes."
1374
00:39:25,030 --> 00:39:25,510
it's really important to say,
"We're running low on potatoes."
1375
00:39:25,550 --> 00:39:27,550
We know that, and then we can put
more potatoes into the system
1376
00:39:27,590 --> 00:39:29,110
We know that, and then we can put
more potatoes into the system
1377
00:39:29,150 --> 00:39:31,150
so that we're always
constantly picking
1378
00:39:31,190 --> 00:39:31,470
so that we're always
constantly picking
1379
00:39:31,510 --> 00:39:33,390
and making sure boxes
are flowing out to customers
1380
00:39:33,430 --> 00:39:34,950
as quickly as possible.
1381
00:39:37,990 --> 00:39:39,990
Back in Wigan, working mum Samantha
1382
00:39:40,030 --> 00:39:40,590
Back in Wigan, working mum Samantha
1383
00:39:40,630 --> 00:39:42,630
is keen to put the recipe kit
phenomenon to the test.
1384
00:39:42,670 --> 00:39:44,110
is keen to put the recipe kit
phenomenon to the test.
1385
00:39:45,270 --> 00:39:47,270
My first thought on these, in terms
of convenience and things like that,
1386
00:39:47,310 --> 00:39:48,430
My first thought on these, in terms
of convenience and things like that,
1387
00:39:48,470 --> 00:39:50,470
is that they're kind of
a bit of a hybrid, aren't they?
1388
00:39:50,510 --> 00:39:50,910
is that they're kind of
a bit of a hybrid, aren't they?
1389
00:39:50,950 --> 00:39:52,950
So it kind of eliminates
some of that mum guilt.
1390
00:39:52,990 --> 00:39:53,270
So it kind of eliminates
some of that mum guilt.
1391
00:39:53,310 --> 00:39:54,870
Like, you're still doing
the cooking,
1392
00:39:54,910 --> 00:39:56,910
you're still getting
to experience that side of it,
1393
00:39:56,950 --> 00:39:57,230
you're still getting
to experience that side of it,
1394
00:39:57,270 --> 00:39:59,270
but the convenience of it
means that it's less onerous.
1395
00:39:59,310 --> 00:40:00,430
but the convenience of it
means that it's less onerous.
1396
00:40:00,470 --> 00:40:02,470
But my first thoughts are that they
could be quite expensive long-term.
1397
00:40:02,510 --> 00:40:04,510
But my first thoughts are that they
could be quite expensive long-term.
1398
00:40:04,550 --> 00:40:04,790
But my first thoughts are that they
could be quite expensive long-term.
1399
00:40:05,990 --> 00:40:07,990
After opting for four dishes,
it will be up to a two-day wait
1400
00:40:08,030 --> 00:40:10,030
After opting for four dishes,
it will be up to a two-day wait
1401
00:40:10,070 --> 00:40:10,390
After opting for four dishes,
it will be up to a two-day wait
1402
00:40:10,430 --> 00:40:12,430
for Samantha's meals to make
their way through the factory.
1403
00:40:12,470 --> 00:40:13,430
for Samantha's meals to make
their way through the factory.
1404
00:40:15,710 --> 00:40:17,110
The whole process is automated.
1405
00:40:17,150 --> 00:40:19,150
So, the red boxes are first created,
1406
00:40:19,190 --> 00:40:19,990
So, the red boxes are first created,
1407
00:40:20,030 --> 00:40:21,870
and then these chilled boxes
are put inside,
1408
00:40:21,910 --> 00:40:23,910
and then that box
is then assigned a bar code.
1409
00:40:23,950 --> 00:40:24,230
and then that box
is then assigned a bar code.
1410
00:40:24,270 --> 00:40:26,270
And that's the point where it
becomes a particular customer's box
1411
00:40:26,310 --> 00:40:27,750
And that's the point where it
becomes a particular customer's box
1412
00:40:27,790 --> 00:40:29,790
and not just anyone's box.
1413
00:40:29,830 --> 00:40:30,070
and not just anyone's box.
1414
00:40:30,110 --> 00:40:32,030
It's then pushed
into the pick tower.
1415
00:40:35,310 --> 00:40:37,310
The pick tower
is the heart of the factory.
1416
00:40:37,350 --> 00:40:38,230
The pick tower
is the heart of the factory.
1417
00:40:38,270 --> 00:40:40,270
Spread over three floors
and incorporating 144 pick faces,
1418
00:40:40,310 --> 00:40:42,310
Spread over three floors
and incorporating 144 pick faces,
1419
00:40:42,350 --> 00:40:42,830
Spread over three floors
and incorporating 144 pick faces,
1420
00:40:42,870 --> 00:40:44,870
it's where the customer's box
will be loaded
1421
00:40:44,910 --> 00:40:46,750
it's where the customer's box
will be loaded
1422
00:40:46,790 --> 00:40:48,790
with the correct ingredients.
1423
00:40:48,830 --> 00:40:49,070
with the correct ingredients.
1424
00:40:49,110 --> 00:40:51,110
The system is routeing the boxes
into these pick faces.
1425
00:40:51,150 --> 00:40:53,030
The system is routeing the boxes
into these pick faces.
1426
00:40:53,070 --> 00:40:55,070
Once they come in,
the system will tell the picker
1427
00:40:55,110 --> 00:40:56,550
Once they come in,
the system will tell the picker
1428
00:40:56,590 --> 00:40:58,510
exactly what to pick.
1429
00:40:58,550 --> 00:41:00,230
So, each one of these totes
1430
00:41:00,270 --> 00:41:02,110
will have a unique
and different ingredient,
1431
00:41:02,150 --> 00:41:03,470
and the lights that come on
1432
00:41:03,510 --> 00:41:05,510
are telling the picker which
ingredients to put in which box.
1433
00:41:05,550 --> 00:41:06,590
are telling the picker which
ingredients to put in which box.
1434
00:41:08,910 --> 00:41:10,590
So, here at the top,
we've got something here.
1435
00:41:10,630 --> 00:41:12,630
What have we got? Nigella seeds.
1436
00:41:12,670 --> 00:41:12,910
What have we got? Nigella seeds.
1437
00:41:12,950 --> 00:41:14,950
So, in this case, the box needs
two packs of Nigella seeds.
1438
00:41:14,990 --> 00:41:16,030
So, in this case, the box needs
two packs of Nigella seeds.
1439
00:41:16,070 --> 00:41:18,070
Once those have been picked,
you hit the button
1440
00:41:18,110 --> 00:41:18,390
Once those have been picked,
you hit the button
1441
00:41:18,430 --> 00:41:19,870
and then move on
to the next ingredient.
1442
00:41:22,550 --> 00:41:24,550
Each box takes around 30 minutes
to complete its journey
1443
00:41:24,590 --> 00:41:25,630
Each box takes around 30 minutes
to complete its journey
1444
00:41:25,670 --> 00:41:27,670
before being moved to dispatch.
1445
00:41:27,710 --> 00:41:28,990
before being moved to dispatch.
1446
00:41:29,030 --> 00:41:31,030
But with customers
being able to save up to 74%
1447
00:41:31,070 --> 00:41:33,070
But with customers
being able to save up to 74%
1448
00:41:33,110 --> 00:41:34,110
But with customers
being able to save up to 74%
1449
00:41:34,150 --> 00:41:36,150
by buying the ingredients
at the supermarket,
1450
00:41:36,190 --> 00:41:37,110
by buying the ingredients
at the supermarket,
1451
00:41:37,150 --> 00:41:38,910
are recipe boxes worth it?
1452
00:41:41,030 --> 00:41:43,030
{\an8}The ready meal kit business
is phenomenal.
1453
00:41:43,070 --> 00:41:43,990
{\an8}The ready meal kit business
is phenomenal.
1454
00:41:46,710 --> 00:41:48,150
I think they're expensive.
1455
00:41:48,190 --> 00:41:50,190
I don't think
they're great value for money,
1456
00:41:50,230 --> 00:41:50,510
I don't think
they're great value for money,
1457
00:41:50,550 --> 00:41:52,550
and all of them could be replicated
at home very simply
1458
00:41:52,590 --> 00:41:54,590
and all of them could be replicated
at home very simply
1459
00:41:54,630 --> 00:41:54,870
and all of them could be replicated
at home very simply
1460
00:41:54,910 --> 00:41:56,070
if you had the ingredients.
1461
00:41:56,110 --> 00:41:58,110
So, we're back to time,
and we're back to prep,
1462
00:41:58,150 --> 00:41:58,630
So, we're back to time,
and we're back to prep,
1463
00:41:58,670 --> 00:42:00,670
and we're back to an understanding
of how to assemble food.
1464
00:42:00,710 --> 00:42:01,470
and we're back to an understanding
of how to assemble food.
1465
00:42:01,510 --> 00:42:03,510
At a cost of 35.99,
Samantha's box has arrived.
1466
00:42:03,550 --> 00:42:05,550
At a cost of 35.99,
Samantha's box has arrived.
1467
00:42:05,590 --> 00:42:07,230
At a cost of 35.99,
Samantha's box has arrived.
1468
00:42:07,270 --> 00:42:09,270
Right, so, let's have a look.
1469
00:42:09,310 --> 00:42:09,510
Right, so, let's have a look.
1470
00:42:09,550 --> 00:42:11,430
So, it's a really full box,
1471
00:42:11,470 --> 00:42:13,470
and straight away, I can see
everything is really nice and fresh.
1472
00:42:13,510 --> 00:42:15,510
and straight away, I can see
everything is really nice and fresh.
1473
00:42:15,550 --> 00:42:16,110
and straight away, I can see
everything is really nice and fresh.
1474
00:42:16,150 --> 00:42:18,150
So, it looks good, but to find out
how easy it is to cook,
1475
00:42:18,190 --> 00:42:20,190
So, it looks good, but to find out
how easy it is to cook,
1476
00:42:20,230 --> 00:42:20,510
So, it looks good, but to find out
how easy it is to cook,
1477
00:42:20,550 --> 00:42:22,550
she's whipping up
the teriyaki chicken,
1478
00:42:22,590 --> 00:42:22,830
she's whipping up
the teriyaki chicken,
1479
00:42:22,870 --> 00:42:24,750
something she's never made before.
1480
00:42:24,790 --> 00:42:26,790
I feel like I am actually cooking
a homemade meal,
1481
00:42:26,830 --> 00:42:27,950
I feel like I am actually cooking
a homemade meal,
1482
00:42:27,990 --> 00:42:29,990
and it doesn't feel too hard.
1483
00:42:30,030 --> 00:42:30,350
and it doesn't feel too hard.
1484
00:42:30,390 --> 00:42:32,390
It feels OK. It feels manageable.
1485
00:42:32,430 --> 00:42:33,070
It feels OK. It feels manageable.
1486
00:42:33,110 --> 00:42:34,390
It feels like, do you know what?
1487
00:42:34,430 --> 00:42:36,430
I could actually do this,
middle of the week,
1488
00:42:36,470 --> 00:42:36,750
I could actually do this,
middle of the week,
1489
00:42:36,790 --> 00:42:38,550
you know, a school night,
something like that,
1490
00:42:38,590 --> 00:42:40,590
and it wouldn't really be a problem.
1491
00:42:40,630 --> 00:42:41,230
and it wouldn't really be a problem.
1492
00:42:41,270 --> 00:42:43,270
With companies like HelloFresh,
1493
00:42:43,310 --> 00:42:43,590
With companies like HelloFresh,
1494
00:42:43,630 --> 00:42:45,630
Mindful Chef and Gusto
proving popular,
1495
00:42:45,670 --> 00:42:47,190
Mindful Chef and Gusto
proving popular,
1496
00:42:47,230 --> 00:42:49,230
the kit meal market is projected
to make over £1 billion.
1497
00:42:49,270 --> 00:42:51,270
the kit meal market is projected
to make over £1 billion.
1498
00:42:51,310 --> 00:42:51,710
the kit meal market is projected
to make over £1 billion.
1499
00:42:51,750 --> 00:42:53,750
The kit market is
one of the fastest growing sectors
1500
00:42:53,790 --> 00:42:54,750
The kit market is
one of the fastest growing sectors
1501
00:42:54,790 --> 00:42:56,790
of what we have to call
the ready meal category.
1502
00:42:56,830 --> 00:42:57,590
of what we have to call
the ready meal category.
1503
00:42:57,630 --> 00:42:59,630
They have come up
with almost the perfect solution,
1504
00:42:59,670 --> 00:43:00,590
They have come up
with almost the perfect solution,
1505
00:43:00,630 --> 00:43:02,190
which is,
we know it's good ingredients
1506
00:43:02,230 --> 00:43:03,750
because we've got them in our hands.
1507
00:43:03,790 --> 00:43:05,790
They get delivered to us
as ingredients we can see.
1508
00:43:05,830 --> 00:43:06,550
They get delivered to us
as ingredients we can see.
1509
00:43:06,590 --> 00:43:08,590
We know we're going to get
a successful meal
1510
00:43:08,630 --> 00:43:09,190
We know we're going to get
a successful meal
1511
00:43:09,230 --> 00:43:11,230
because we know the recipe works,
and we just feel good about it
1512
00:43:11,270 --> 00:43:11,910
because we know the recipe works,
and we just feel good about it
1513
00:43:11,950 --> 00:43:13,870
cos it tastes good
at the end as well.
1514
00:43:13,910 --> 00:43:15,550
In just 20 minutes,
1515
00:43:15,590 --> 00:43:17,590
Samantha's teriyaki chicken is done.
1516
00:43:17,630 --> 00:43:18,630
Samantha's teriyaki chicken is done.
1517
00:43:18,670 --> 00:43:20,430
And to put it to the test,
1518
00:43:20,470 --> 00:43:22,470
she's invited her friend Carolyn
to give it a whirl.
1519
00:43:22,510 --> 00:43:23,390
she's invited her friend Carolyn
to give it a whirl.
1520
00:43:25,470 --> 00:43:27,070
So, what do you think?
Look what I made.
1521
00:43:27,110 --> 00:43:29,110
Oh, my gosh, I'm so impressed.
1522
00:43:29,150 --> 00:43:29,390
Oh, my gosh, I'm so impressed.
1523
00:43:29,430 --> 00:43:31,430
Oh, I'm gonna go in
for the chicken first, I think.
1524
00:43:31,470 --> 00:43:32,030
Oh, I'm gonna go in
for the chicken first, I think.
1525
00:43:32,070 --> 00:43:33,230
Big piece of chicken.
1526
00:43:35,190 --> 00:43:37,150
Mmm.
1527
00:43:37,190 --> 00:43:39,190
Twenty minutes, that is so good.
1528
00:43:39,230 --> 00:43:39,790
Twenty minutes, that is so good.
1529
00:43:39,830 --> 00:43:41,830
That's really nice.
Mmm. And the spice.
1530
00:43:41,870 --> 00:43:42,310
That's really nice.
Mmm. And the spice.
1531
00:43:42,350 --> 00:43:44,350
Mmm, it's nice.
Mmm, it's really good.
1532
00:43:44,390 --> 00:43:45,270
Mmm, it's nice.
Mmm, it's really good.
1533
00:43:46,510 --> 00:43:48,510
So, it's a big thumbs-up
for the recipe box.
1534
00:43:48,550 --> 00:43:49,230
So, it's a big thumbs-up
for the recipe box.
1535
00:43:49,270 --> 00:43:51,270
But do they do enough to take
the luxury ready meal crown?
1536
00:43:51,310 --> 00:43:52,390
But do they do enough to take
the luxury ready meal crown?
1537
00:43:53,990 --> 00:43:55,990
So, in terms of balance,
I think there is, you know, a place
1538
00:43:56,030 --> 00:43:57,550
So, in terms of balance,
I think there is, you know, a place
1539
00:43:57,590 --> 00:43:59,590
for both the ready meal
in people's lives
1540
00:43:59,630 --> 00:43:59,870
for both the ready meal
in people's lives
1541
00:43:59,910 --> 00:44:01,470
as well as the recipe box.
1542
00:44:01,510 --> 00:44:02,750
For me as a mum,
1543
00:44:02,790 --> 00:44:04,790
I've got the opportunity
to do a little bit of cooking,
1544
00:44:04,830 --> 00:44:05,190
I've got the opportunity
to do a little bit of cooking,
1545
00:44:05,230 --> 00:44:07,230
but a lot of the hard work is saved
for me if I use that recipe box.
1546
00:44:07,270 --> 00:44:08,470
but a lot of the hard work is saved
for me if I use that recipe box.
1547
00:44:08,510 --> 00:44:10,510
And then you can balance it up
with those extra-busy nights
1548
00:44:10,550 --> 00:44:11,110
And then you can balance it up
with those extra-busy nights
1549
00:44:11,150 --> 00:44:13,150
where you haven't really
got time to sit down
1550
00:44:13,190 --> 00:44:13,430
where you haven't really
got time to sit down
1551
00:44:13,470 --> 00:44:15,310
and make a whole meal from scratch.
1552
00:44:15,350 --> 00:44:17,350
You can use the ready meals
for those kinds of evenings.
1553
00:44:17,390 --> 00:44:17,790
You can use the ready meals
for those kinds of evenings.
1554
00:44:17,830 --> 00:44:19,830
So, there we have it.
1555
00:44:19,870 --> 00:44:20,630
So, there we have it.
1556
00:44:20,670 --> 00:44:22,430
In a world where we have
less and less time,
1557
00:44:22,470 --> 00:44:24,470
we now demand more and more
from our convenience food.
1558
00:44:24,510 --> 00:44:26,030
we now demand more and more
from our convenience food.
1559
00:44:26,070 --> 00:44:28,070
And while the ready meal has evolved
1560
00:44:28,110 --> 00:44:28,510
And while the ready meal has evolved
1561
00:44:28,550 --> 00:44:30,550
from something
you slap in the microwave
1562
00:44:30,590 --> 00:44:30,830
from something
you slap in the microwave
1563
00:44:30,870 --> 00:44:32,870
to luxury restaurant quality,
1564
00:44:32,910 --> 00:44:33,230
to luxury restaurant quality,
1565
00:44:33,270 --> 00:44:35,270
they do come at a cost
to your health and your wallet,
1566
00:44:35,310 --> 00:44:36,550
they do come at a cost
to your health and your wallet,
1567
00:44:36,590 --> 00:44:38,590
so spend wisely.
1568
00:44:38,630 --> 00:44:39,390
so spend wisely.
186981
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