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NARRATOR: Once, ready meals
were cheap, easy and sometimes a bit nasty.
were cheap, easy and sometimes a bit nasty.
Not any more. Now they've gone gourmet.
Not any more. Now they've gone gourmet.
So, when it comes to ready meals,
I think that the bar has been raised so much in recent years.
I think that the bar has been raised so much in recent years.
I think that the bar has been raised so much in recent years.
Leading the charge,
popular brands like Charlie Bigham, Cook and M&S...
popular brands like Charlie Bigham, Cook and M&S...
popular brands like Charlie Bigham, Cook and M&S...
..all offering us a slice
of a multi-million-pound luxury ready meal market.
of a multi-million-pound luxury ready meal market.
of a multi-million-pound luxury ready meal market.
The quality can be exactly the same as buying something fresh.
The quality can be exactly the same as buying something fresh.
But going posh means a premium price tag.
But going posh means a premium price tag.
Luxury ready meals can now cost over £10.
Luxury ready meals can now cost over £10.
I think they're expensive. I don't think they're great value for money.
I think they're expensive. I don't think they're great value for money.
A price millions of us are happy to pay.
A price millions of us are happy to pay.
But what do we get for our money?
But what do we get for our money?
In this programme, we unpack Britain's luxury ready meal boom,
In this programme, we unpack Britain's luxury ready meal boom,
In this programme, we unpack Britain's luxury ready meal boom,
exposing the mark-ups... They're costing around the £5 mark.
exposing the mark-ups... They're costing around the £5 mark.
For pasta and cheese, it seems quite a lot of money.
For pasta and cheese, it seems quite a lot of money.
..health risks...
The thought of consuming that volume of salt in one meal
The thought of consuming that volume of salt in one meal
in one sitting is just crazy.
in one sitting is just crazy.
..the truth about their flavours...
It sort of tastes like packing material.
It sort of tastes like packing material.
..and discover if the future is still looking tasty
..and discover if the future is still looking tasty
for the luxury ready meal makers.
for the luxury ready meal makers.
From his main kitchen, nestled in the sleepy Somerset countryside,
From his main kitchen, nestled in the sleepy Somerset countryside,
From his main kitchen, nestled in the sleepy Somerset countryside,
Charlie Bigham has helped put the luxury ready meal
Charlie Bigham has helped put the luxury ready meal
firmly on our culinary map.
firmly on our culinary map.
One of the brands at the forefront of leading
One of the brands at the forefront of leading
chilled ready meal growth has been Charlie Bigham.
chilled ready meal growth has been Charlie Bigham.
He's done a good job at bringing new consumers and new diners
He's done a good job at bringing new consumers and new diners
into chilled ready meals.
So the story goes,
So the story goes,
after quitting his corporate job in the city
after quitting his corporate job in the city
and travelling the world in a yellow camper,
and travelling the world in a yellow camper,
food lover Charlie was so inspired
by the incredible dishes he discovered
by the incredible dishes he discovered
that he began to craft a luxury ready meals
that he began to craft a luxury ready meals
at his kitchen table and sold them to local delis.
at his kitchen table and sold them to local delis.
Charlie Bigham invigorated and excited the ready meal market
Charlie Bigham invigorated and excited the ready meal market
Charlie Bigham invigorated and excited the ready meal market
after his tour in 1994, with a passion for food,
after his tour in 1994, with a passion for food,
a real passion for good quality, good tasting food in the house.
a real passion for good quality, good tasting food in the house.
a real passion for good quality, good tasting food in the house.
Fast-forward 30 years, and his ready meals
Fast-forward 30 years, and his ready meals
are now stocked in all the major supermarkets,
are now stocked in all the major supermarkets,
commanding a whopping £6 for a single portion
commanding a whopping £6 for a single portion
and almost a tenner for two.
Charlie Bigham has been sold as quite a high-quality product
Charlie Bigham has been sold as quite a high-quality product
Charlie Bigham has been sold as quite a high-quality product
in the sense that it is often quite wholesome, comforting.
in the sense that it is often quite wholesome, comforting.
in the sense that it is often quite wholesome, comforting.
You get this kind of robust feel about them,
You get this kind of robust feel about them,
and it's very much marketed in the same way.
and it's very much marketed in the same way.
'Charlie Bigham, You couldn't make him up.'
'Charlie Bigham, You couldn't make him up.'
At a cost of £4 million,
At a cost of £4 million,
Charlie's latest advertising campaign
Charlie's latest advertising campaign
portrays a cartoon-style representation of himself
portrays a cartoon-style representation of himself
and follows him as he creates one of his luxury meals.
and follows him as he creates one of his luxury meals.
From selecting fresh ingredients at the market
From selecting fresh ingredients at the market
to handcrafting recipes in his tasting kitchen.
to handcrafting recipes in his tasting kitchen.
to handcrafting recipes in his tasting kitchen.
Charlie Bigham is one of these entrepreneurs
who has put himself front and centre when it comes to branding.
who has put himself front and centre when it comes to branding.
He's really appealed to those consumers
He's really appealed to those consumers
who don't want to have a faceless, anonymous ready meal.
who don't want to have a faceless, anonymous ready meal.
They want something that feels like it's been cooked
They want something that feels like it's been cooked
by a knowledgeable chef.
It's not just Charlie who's hit the luxury aisle,
It's not just Charlie who's hit the luxury aisle,
It's not just Charlie who's hit the luxury aisle,
with supermarkets now stacked to the rafters with high-end options.
with supermarkets now stacked to the rafters with high-end options.
with supermarkets now stacked to the rafters with high-end options.
So, we are less worried about saying that we're using ready meals now.
So, we are less worried about saying that we're using ready meals now.
And partially, that's because ready-made meals
And partially, that's because ready-made meals
have become better in terms of quality.
have become better in terms of quality.
And it's not something you need to feel worried about
And it's not something you need to feel worried about
perhaps giving your children
and telling the world that you are, in fact, using them.
and telling the world that you are, in fact, using them.
But do they really taste better than the budget equivalents?
But do they really taste better than the budget equivalents?
But do they really taste better than the budget equivalents?
Who better to ask than top restaurant critic Jimi Famurewa?
Who better to ask than top restaurant critic Jimi Famurewa?
Who better to ask than top restaurant critic Jimi Famurewa?
With a palate primed by the world's best restaurants,
With a palate primed by the world's best restaurants,
he's here to see if he can tell the luxury chilled meal
he's here to see if he can tell the luxury chilled meal
from the mid-range and budget versions.
from the mid-range and budget versions.
So, when it comes to ready meals,
I think that the bar has been raised so much in recent years.
I think that the bar has been raised so much in recent years.
I think that the bar has been raised so much in recent years.
I am really, really hoping
I am really, really hoping
that some of these high-end ready meals
that some of these high-end ready meals
will deliver almost restaurant standard.
will deliver almost restaurant standard.
First up to test Jimi's taste buds,
First up to test Jimi's taste buds,
three chicken tikka masalas that vary significantly in price.
three chicken tikka masalas that vary significantly in price.
three chicken tikka masalas that vary significantly in price.
The budget option comes in at 2.49,
The budget option comes in at 2.49,
3.95 for the mid-range offering,
3.95 for the mid-range offering,
and six quid for the luxury Charlie Bigham's.
and six quid for the luxury Charlie Bigham's.
Will he be able to pick out the high-end meal?
Will he be able to pick out the high-end meal?
Will he be able to pick out the high-end meal?
Reputation's on the line, I feel.
Reputation's on the line, I feel.
First up, dish number one.
First up, dish number one.
The chicken tastes very, very, very low quality.
The chicken tastes very, very, very low quality.
The chicken tastes very, very, very low quality.
The chicken tastes very, very, very low quality.
Yeah.
It's, erm... it's just so lacking in flavour
It's, erm... it's just so lacking in flavour
It's, erm... it's just so lacking in flavour
that it's kind of almost quite funny.
that it's kind of almost quite funny.
Not a good start,
but hopefully, the next offering will be more promising.
but hopefully, the next offering will be more promising.
but hopefully, the next offering will be more promising.
The chicken feels to me like they're quite small pieces,
The chicken feels to me like they're quite small pieces,
The chicken feels to me like they're quite small pieces,
and maybe there's a bit of dryness to the meat, but...
and maybe there's a bit of dryness to the meat, but...
The sauce itself is actually pretty nice.
The sauce itself is actually pretty nice.
It's pretty pleasant.
This is quite a nice chicken tikka masala,
This is quite a nice chicken tikka masala,
regardless of whether it's a ready meal or not.
regardless of whether it's a ready meal or not.
Invented by Glaswegian chef Ali Ahmed Aslam in the 1970s,
Invented by Glaswegian chef Ali Ahmed Aslam in the 1970s,
Invented by Glaswegian chef Ali Ahmed Aslam in the 1970s,
articles suggest we now buy over 18 million tonnes
articles suggest we now buy over 18 million tonnes
of chicken tikka masala a week.
of chicken tikka masala a week.
Oh, yeah, that's a tough piece of chicken.
CHUCKLES
Jimi's onto his last chicken tikka.
Jimi's onto his last chicken tikka.
It sort of tastes like packing material.
It sort of tastes like packing material.
I mean, it is having to work quite hard.
I mean, it is having to work quite hard.
With all three plates sampled, will Jimi guessed correctly?
With all three plates sampled, will Jimi guessed correctly?
With all three plates sampled, will Jimi guessed correctly?
OK, moment of truth. Erm...
OK, moment of truth. Erm...
More nervous than I thought I would be.
More nervous than I thought I would be.
So, this is the second one I tried, which was the one over here,
So, this is the second one I tried, which was the one over here,
which I thought was the best.
And now I'm slightly worried.
And now I'm slightly worried.
That is Charlie Bigham's, £6.
That is Charlie Bigham's, £6.
Yes. That is the best, at the top end.
Yes. That is the best, at the top end.
Made by marinating chicken in yoghurt and spices,
Made by marinating chicken in yoghurt and spices,
the Charlie Bigham dish also features rice
the Charlie Bigham dish also features rice
prepared with a traditional Indian cooking technique.
prepared with a traditional Indian cooking technique.
So, this envelope contains the one that I think is the better.
So, this envelope contains the one that I think is the better.
So, this envelope contains the one that I think is the better.
Let's see.
Tesco Hearty Food Co, 2.49.
Tesco Hearty Food Co, 2.49.
Hard luck, Jimi. That's the budget option.
Hard luck, Jimi. That's the budget option.
This is the third one I tried, which I thought was the budget.
This is the third one I tried, which I thought was the budget.
Ah! Whoa!
Ah! Whoa!
And that is Waitrose. That is 3.95.
And that is Waitrose. That is 3.95.
So I had the budget and the better the wrong way round.
So I had the budget and the better the wrong way round.
That is a shocker.
Well done, Jimi.
Though you did manage to mix up the budget and better tier,
Though you did manage to mix up the budget and better tier,
I forgive you, as you did manage to pick out the quality
I forgive you, as you did manage to pick out the quality
of that luxury ready meal.
of that luxury ready meal.
But how will you fare
with the nation's favourite pasta dish, the lasagne?
with the nation's favourite pasta dish, the lasagne?
So, this looks so impressive.
So, this looks so impressive.
There's defined layers. You can see each layer of pasta.
There's defined layers. You can see each layer of pasta.
There's defined layers. You can see each layer of pasta.
But let's see what it tastes like.
Wow.
Wow.
Seriously impressive.
Outrageously good, I've got to say.
Outrageously good, I've got to say.
The modern lasagne dates back to the 14th century,
The modern lasagne dates back to the 14th century,
The modern lasagne dates back to the 14th century,
but its actual origin is contested with the Romans,
but its actual origin is contested with the Romans,
the Greeks and even us Brits claiming to have invented it.
the Greeks and even us Brits claiming to have invented it.
Copyright claims aside, Jimi is on to option two.
Copyright claims aside, Jimi is on to option two.
It's got that kind of slightly sweet, ketchupy edge.
It's got that kind of slightly sweet, ketchupy edge.
It's got that kind of slightly sweet, ketchupy edge.
It sort of tastes like a lasagne that's been...
It sort of tastes like a lasagne that's been...
arrived fresh from the 1980s, to be honest.
arrived fresh from the 1980s, to be honest.
A lot of room for improvement.
A lot of room for improvement.
With the last meal quickly sampled...
With the last meal quickly sampled...
The flavour's quite similar to that second one.
The flavour's quite similar to that second one.
It's quite soggy. There's a lot of liquid.
It's quite soggy. There's a lot of liquid.
..once again, Jimi has to decide which is the luxury option.
..once again, Jimi has to decide which is the luxury option.
..once again, Jimi has to decide which is the luxury option.
This is the first one that I tried.
This is the first one that I tried.
Oh, my God. If this is wrong, I might have to resign.
Oh, my God. If this is wrong, I might have to resign.
Oh, my God. If this is wrong, I might have to resign.
M&S GastroPub, £6.
M&S GastroPub, £6.
That is such a good lasagne by any criteria.
That is such a good lasagne by any criteria.
That is such a good lasagne by any criteria.
The fact that it's a ready meal lasagne is kind of remarkable.
The fact that it's a ready meal lasagne is kind of remarkable.
The fact that it's a ready meal lasagne is kind of remarkable.
Made from pulled beef and red wine ragu,
Made from pulled beef and red wine ragu,
the M&S lasagne uses fresh egg pasta
the M&S lasagne uses fresh egg pasta
and is topped off with British rarebit. Yum!
and is topped off with British rarebit. Yum!
The second one, which I thought was the better,
The second one, which I thought was the better,
the mid-range of the three, is...
the mid-range of the three, is...
oh, Sainsbury's Stamford Street, 2.49.
oh, Sainsbury's Stamford Street, 2.49.
But, oh, I'm kicking myself.
The third one I tried, which I thought was the budget,
The third one I tried, which I thought was the budget,
although I wasn't sure, there wasn't much in it...
although I wasn't sure, there wasn't much in it...
..Morrisons, 3.75.
..Morrisons, 3.75.
So, I got those last two wrong.
So, I got those last two wrong.
Wow. Wow. Unexpected.
Wow. Wow. Unexpected.
Well done, Jimi.
Well done, Jimi.
Despite another mix-up between budget and mid-range,
Despite another mix-up between budget and mid-range,
once again, the luxury ready meal
once again, the luxury ready meal
was head and shoulders above the others,
was head and shoulders above the others,
showing that if you're aiming to eat something
close to restaurant quality,
close to restaurant quality,
you've got to be prepared to splash the cash.
you've got to be prepared to splash the cash.
Coming up...
Where does your money go when you buy a luxury ready meal?
Where does your money go when you buy a luxury ready meal?
In the grand scheme of things,
how much is it actually going to cost them?
how much is it actually going to cost them?
And a peek inside the ready meal kitchen
And a peek inside the ready meal kitchen
putting posh on our plates.
putting posh on our plates.
We use real chefs, real knives, real chopping boards.
We use real chefs, real knives, real chopping boards.
NARRATOR: Who'd have thought we'd ever shell out £6 for a ready meal?
NARRATOR: Who'd have thought we'd ever shell out £6 for a ready meal?
NARRATOR: Who'd have thought we'd ever shell out £6 for a ready meal?
Yet here we are,
with sales of some luxury ready meals doubling in the last year.
with sales of some luxury ready meals doubling in the last year.
So, what's the pull of these high-end options?
So, what's the pull of these high-end options?
Well, the reason why a lot of people like the more expensive ranges
Well, the reason why a lot of people like the more expensive ranges
Well, the reason why a lot of people like the more expensive ranges
is because it is a reflection of who they are.
is because it is a reflection of who they are.
So we tend not to say
if we're buying supermarket's own value range.
if we're buying supermarket's own value range.
We'll probably hide it at the back of the fridge as well,
We'll probably hide it at the back of the fridge as well,
just to make sure no-one sees it.
just to make sure no-one sees it.
But if we buy the posher ones,
they will be at the forefront of the fridge
so when we do open the fridge door,
people can see they're actually in there.
But going high-end means a premium price.
But going high-end means a premium price.
But going high-end means a premium price.
So, what is the potential mark-up on a luxury ready meal?
So, what is the potential mark-up on a luxury ready meal?
So, what is the potential mark-up on a luxury ready meal?
To find out, we've gone to wonderful Wigan
To find out, we've gone to wonderful Wigan
to meet savvy shopper and mum of two Samantha.
to meet savvy shopper and mum of two Samantha.
to meet savvy shopper and mum of two Samantha.
High-end ready meals are not usually the ones that I tend to go for,
High-end ready meals are not usually the ones that I tend to go for,
just because they're not usually in my price range.
just because they're not usually in my price range.
Samantha wants to find out if luxury ready meals
Samantha wants to find out if luxury ready meals
are worth the high price tag.
Can she make a mac and cheese that tastes as good
Can she make a mac and cheese that tastes as good
as the chilled premium options but doesn't cost a packet?
as the chilled premium options but doesn't cost a packet?
Macaroni and cheese in our family is absolutely one of our staples,
Macaroni and cheese in our family is absolutely one of our staples,
but actually, when you look at some of these higher end ready meals,
but actually, when you look at some of these higher end ready meals,
for the mac and cheese, they're costing around the £5 mark,
for the mac and cheese, they're costing around the £5 mark,
which to me, for pasta and cheese, seems quite a lot of money.
which to me, for pasta and cheese, seems quite a lot of money.
She's not wrong.
A Sainsbury's high-end option will set you back 4.25,
A Sainsbury's high-end option will set you back 4.25,
the M&S mac and cheese will cost a fiver,
the M&S mac and cheese will cost a fiver,
while the Charlie Bigham meal comes in at £6.
while the Charlie Bigham meal comes in at £6.
while the Charlie Bigham meal comes in at £6.
Samantha's using a popular recipe from the web for her mac and cheese.
Samantha's using a popular recipe from the web for her mac and cheese.
Samantha's using a popular recipe from the web for her mac and cheese.
But to create the ultimate gourmet experience,
But to create the ultimate gourmet experience,
she needs top-class ingredients.
she needs top-class ingredients.
So where better to go
than Britain's favourite posh food retailer, M&S?
than Britain's favourite posh food retailer, M&S?
So, we're going to go to Marks & Spencer's
So, we're going to go to Marks & Spencer's
because I'm thinking I want to try and recreate
because I'm thinking I want to try and recreate
that high-end kind of recipe.
that high-end kind of recipe.
And I always associate Marks & Spencer's
And I always associate Marks & Spencer's
with being quite posh, quite high-end.
And if I can get the ingredients from there,
hopefully, we can make something quite similar.
hopefully, we can make something quite similar.
After a quick whizz around the shops,
After a quick whizz around the shops,
Samantha has enough ingredients to feed an army.
Samantha has enough ingredients to feed an army.
OK, so, I'm back. I've got everything that I needed.
OK, so, I'm back. I've got everything that I needed.
Let's just have a little look at how much I spent today.
Let's just have a little look at how much I spent today.
So, it came to a grand total of £12 and 70p.
So, it came to a grand total of £12 and 70p.
Now, of course, I'm only serving it for myself today,
Now, of course, I'm only serving it for myself today,
so we're gonna break down the cost of all these items
so we're gonna break down the cost of all these items
and see how much it would cost for one individual portion.
and see how much it would cost for one individual portion.
Using some scales and a little bit of maths,
Using some scales and a little bit of maths,
Using some scales and a little bit of maths,
Samantha's mac and cheese
comes in at roughly £1.50 per portion.
comes in at roughly £1.50 per portion.
comes in at roughly £1.50 per portion.
At this price, will it be able to compete on taste
At this price, will it be able to compete on taste
with its gourmet cousins?
So, obviously, the high-end ready meals have got extra things in them.
So, obviously, the high-end ready meals have got extra things in them.
They've got extra spices, they've got extra herbs,
They've got extra spices, they've got extra herbs,
things that are going to push that price point up.
things that are going to push that price point up.
But in the grand scheme of things,
But in the grand scheme of things,
how much is it actually going to cost them
when they only need a tiny little bit for each portion?
when they only need a tiny little bit for each portion?
It's not gonna cost them an awful lot.
Even without some of the fancy herbs and spices,
Even without some of the fancy herbs and spices,
Samantha's recipe can give us an insight
Samantha's recipe can give us an insight
to the mark-up on a luxury ready meal.
to the mark-up on a luxury ready meal.
So, our mac and cheese is in the oven.
We've worked out the cost, and for a single portion
We've worked out the cost, and for a single portion
of our mac and cheese, it comes to around about £1.15.
of our mac and cheese, it comes to around about £1.15.
Marks & Spencer's is where we've got the ingredients from,
Marks & Spencer's is where we've got the ingredients from,
so of course we've got to compare their mac and cheese.
so of course we've got to compare their mac and cheese.
Now, this individual portion came in at £5.
Now, this individual portion came in at £5.
This is a mark-up of over 300% just for a simple mac and cheese.
This is a mark-up of over 300% just for a simple mac and cheese.
This is a mark-up of over 300% just for a simple mac and cheese.
Next, the cheapest high-end option,
Next, the cheapest high-end option,
but still with a hefty premium, is from Sainsbury's.
but still with a hefty premium, is from Sainsbury's.
So, this is the Sainsbury's Taste The Difference.
So, this is the Sainsbury's Taste The Difference.
It costs £4.25 for this one-person portion.
It costs £4.25 for this one-person portion.
This comes in at a mark-up of just over 250%.
This comes in at a mark-up of just over 250%.
Finally, the Charlie Bigham mac and cheese,
Finally, the Charlie Bigham mac and cheese,
the most expensive of the three.
the most expensive of the three.
Now we're gonna have a look
at something like the Charlie Bigham mac and cheese,
at something like the Charlie Bigham mac and cheese,
which is this one, one portion.
It's around £6.
It's around £6.
Now that means it's got a massive mark-up of just over 400%.
Now that means it's got a massive mark-up of just over 400%.
Now that means it's got a massive mark-up of just over 400%.
Wow, 400%. That's hard on the wallet.
Wow, 400%. That's hard on the wallet.
So, what do we get for our money?
So, what do we get for our money?
Well, there's no standard size for a gourmet meal,
Well, there's no standard size for a gourmet meal,
so as well as having huge mark-ups compared to our homemade version,
so as well as having huge mark-ups compared to our homemade version,
so as well as having huge mark-ups compared to our homemade version,
they also vary in portion size.
they also vary in portion size.
The M&S mac and cheese serving for one is 400g.
The M&S mac and cheese serving for one is 400g.
The M&S mac and cheese serving for one is 400g.
The Sainsbury's portion is a smaller 375g,
The Sainsbury's portion is a smaller 375g,
The Sainsbury's portion is a smaller 375g,
and incredibly, the Charlie Bigham's,
and incredibly, the Charlie Bigham's,
which costs more than either of them,
which costs more than either of them,
is also the smallest at 340g.
is also the smallest at 340g.
is also the smallest at 340g.
So it pays to check the weight
So it pays to check the weight
when you're looking at those luxury ready meals.
when you're looking at those luxury ready meals.
Look, we all know that ready meals are more expensive
Look, we all know that ready meals are more expensive
than making our meal at home, but it comes down to time.
than making our meal at home, but it comes down to time.
than making our meal at home, but it comes down to time.
Time to shop. Time to prep. Time to cook. Time to wash up.
Time to shop. Time to prep. Time to cook. Time to wash up.
Time to shop. Time to prep. Time to cook. Time to wash up.
And actually, the ability to even put the meal together.
And actually, the ability to even put the meal together.
And the ready meal does all of that for you.
And the ready meal does all of that for you.
And on many occasions, it's just worth paying that small premium
And on many occasions, it's just worth paying that small premium
for the convenience.
OK, so, they're ready, and let's have a see.
OK, so, they're ready, and let's have a see.
So, after a bit of time in the oven, the luxury ready meals are done.
So, after a bit of time in the oven, the luxury ready meals are done.
So, after a bit of time in the oven, the luxury ready meals are done.
And don't they look lovely? That's really nice.
And don't they look lovely? That's really nice.
So, at their lofty price points,
So, at their lofty price points,
do they taste better than homemade?
do they taste better than homemade?
After trying all four, the verdict's in.
After trying all four, the verdict's in.
If I was to compare and decide, you know, which one I prefer the best,
If I was to compare and decide, you know, which one I prefer the best,
ultimately, I have to say I prefer the Marks & Spencer's one.
ultimately, I have to say I prefer the Marks & Spencer's one.
It's just got a little bit more pizzazz to it,
It's just got a little bit more pizzazz to it,
a bit something more special to it.
If... In terms of cost, obviously, the homemade one is the best one.
If... In terms of cost, obviously, the homemade one is the best one.
If... In terms of cost, obviously, the homemade one is the best one.
And actually, I would say this is my second favourite of the ones
And actually, I would say this is my second favourite of the ones
that we've tried today.
So, it's a win for Marks & Spencer's on flavour and convenience,
So, it's a win for Marks & Spencer's on flavour and convenience,
So, it's a win for Marks & Spencer's on flavour and convenience,
but with our homemade budget option coming in second,
but with our homemade budget option coming in second,
is that enough to convert savvy Samantha to the high-end?
is that enough to convert savvy Samantha to the high-end?
is that enough to convert savvy Samantha to the high-end?
If I could afford to buy the posh ones all the time,
of course, you know, it would definitely go into my arsenal.
of course, you know, it would definitely go into my arsenal.
As a treat, as a bit of a takeaway night
As a treat, as a bit of a takeaway night
or a bit of a, you know... a special occasion.
or a bit of a, you know... a special occasion.
They do taste really, really nice. Absolutely delicious.
They do taste really, really nice. Absolutely delicious.
Are they, you know, hundreds of percent
Are they, you know, hundreds of percent
better than the homemade ones?
better than the homemade ones?
Probably not. But as a treat, absolutely worth the splurge.
Probably not. But as a treat, absolutely worth the splurge.
While high-end chilled ready meals are filling up our fridges,
While high-end chilled ready meals are filling up our fridges,
the frozen gourmet ready meal market has also taken off
the frozen gourmet ready meal market has also taken off
the frozen gourmet ready meal market has also taken off
thanks to one innovative company, Cook,
thanks to one innovative company, Cook,
who, unlike most other ready meal makers,
who, unlike most other ready meal makers,
don't rely on supermarkets to sell their products,
don't rely on supermarkets to sell their products,
instead selling direct to their customers
instead selling direct to their customers
via 105 freezer-filled boutique shops.
via 105 freezer-filled boutique shops.
What Cook has done is relatively rare in the UK market.
What Cook has done is relatively rare in the UK market.
You don't see that many stand-alone brands
You don't see that many stand-alone brands
who have struck out and set up their own shops on the high street,
who have struck out and set up their own shops on the high street,
who have struck out and set up their own shops on the high street,
offering their own products, but that's exactly what Cook has done.
offering their own products, but that's exactly what Cook has done.
For the past 27 years,
For the past 27 years,
the company have been serving up their high-end frozen ready meals
the company have been serving up their high-end frozen ready meals
from their kitchens in Kent.
from their kitchens in Kent.
Cook have done a phenomenal job of inventing,
Cook have done a phenomenal job of inventing,
I think reinventing, frozen ready meals.
I think reinventing, frozen ready meals.
Frozen ready meals were the first ready meals from the '70s,
Frozen ready meals were the first ready meals from the '70s,
but Cook jumped in and took it on to another level.
but Cook jumped in and took it on to another level.
And what Cook have done is try really hard
And what Cook have done is try really hard
to replicate the dine-out experience but in a frozen format.
to replicate the dine-out experience but in a frozen format.
From a mac and cheese at 4.95
From a mac and cheese at 4.95
to a crab and fennel linguine at 6.25,
to a crab and fennel linguine at 6.25,
Cook's top-tier pricing promises a handmade experience.
Cook's top-tier pricing promises a handmade experience.
Robin Mcintosh has been cooking with the company for 20 years.
Robin Mcintosh has been cooking with the company for 20 years.
We are in the preparation kitchen.
Notice we say "kitchen". We don't like the word "factory".
Notice we say "kitchen". We don't like the word "factory".
We are a kitchen.
We use real chefs, real knives, real chopping boards.
We use real chefs, real knives, real chopping boards.
With as much of the cooking process done by hand as possible,
With as much of the cooking process done by hand as possible,
the company produces almost 50 meals a minute.
the company produces almost 50 meals a minute.
You need that human interaction.
You need the human eyes, the human senses to make sure
You need the human eyes, the human senses to make sure
every single ingredient is perfect quality.
If it isn't, it doesn't get used.
Once prepared, the ingredients are moved to the kitchen,
Once prepared, the ingredients are moved to the kitchen,
where traditional cooking techniques
have been scaled up to an industrial level.
have been scaled up to an industrial level.
So, here we are, our main kitchen,
So, here we are, our main kitchen,
the engine room where our chefs take these beautiful ingredients,
the engine room where our chefs take these beautiful ingredients,
put them together and create our fantastic batches.
put them together and create our fantastic batches.
As you can see over here, we cook in what's called a bratt pan.
As you can see over here, we cook in what's called a bratt pan.
As you can see over here, we cook in what's called a bratt pan.
This is basically a giant saucepan which is heated underneath by steam.
This is basically a giant saucepan which is heated underneath by steam.
Keeps that home-cooked feel, keeps that quality.
Keeps that home-cooked feel, keeps that quality.
We've got mashed potato being cooked here.
We've got mashed potato being cooked here.
Used in a whole range of dishes,
Used in a whole range of dishes,
the company goes through a whopping 200 bags of spuds a day.
the company goes through a whopping 200 bags of spuds a day.
the company goes through a whopping 200 bags of spuds a day.
So, the way we make our mashed potato
is exactly as you would in your kitchen at home.
is exactly as you would in your kitchen at home.
Boil them in water gently.
Boil them in water gently.
Never boil mashed potato rapidly.
Never boil mashed potato rapidly.
And then mash them with salt and pepper and butter,
And then mash them with salt and pepper and butter,
as you would for a cottage pie in your own kitchen at home.
as you would for a cottage pie in your own kitchen at home.
During the cooking process, food is continually tasted and tweaked.
During the cooking process, food is continually tasted and tweaked.
During the cooking process, food is continually tasted and tweaked.
As you would in your own kitchen,
As you would in your own kitchen,
the chefs are constantly looking for quality.
the chefs are constantly looking for quality.
They're tasting, they're smelling, you know.
They're tasting, they're smelling, you know.
Checking good quality of food is about your senses.
Checking good quality of food is about your senses.
If it's not up to scratch, it won't go out.
If it's not up to scratch, it won't go out.
Founded in 1997 by travelling salesman Ed and chef Dale,
Founded in 1997 by travelling salesman Ed and chef Dale,
Founded in 1997 by travelling salesman Ed and chef Dale,
from just a small shop in Farnham,
today, Cook produces around 250 different recipes.
today, Cook produces around 250 different recipes.
today, Cook produces around 250 different recipes.
The really interesting thing that Cook has done
The really interesting thing that Cook has done
is to take the concept of the frozen ready meal
is to take the concept of the frozen ready meal
and expand it into a whole cornucopia of ready meal options,
and expand it into a whole cornucopia of ready meal options,
and expand it into a whole cornucopia of ready meal options,
and it very much puts an emphasis on the dishes being high quality,
and it very much puts an emphasis on the dishes being high quality,
and it very much puts an emphasis on the dishes being high quality,
wholesome and fairly nutritious meals
wholesome and fairly nutritious meals
that we would all want to have at home.
We believe frozen food is better than chilled.
We believe frozen food is better than chilled.
There's less waste. The customer can keep the food for longer.
There's less waste. The customer can keep the food for longer.
And what we've worked out here is,
And what we've worked out here is,
frozen food doesn't need to be a stigma any more.
frozen food doesn't need to be a stigma any more.
The quality can be exactly the same as buying something fresh.
The quality can be exactly the same as buying something fresh.
Frozen food has certainly moved on
from the fish finger and crispy pancake,
though opinions about its quality and healthiness
though opinions about its quality and healthiness
still seem stuck in the ice age.
still seem stuck in the ice age.
I think there is a misconception that frozen foods,
I think there is a misconception that frozen foods,
frozen ready meals, are going to be worse for our health.
frozen ready meals, are going to be worse for our health.
They're gonna have worse ingredients than the fresh ready meals.
They're gonna have worse ingredients than the fresh ready meals.
They're gonna have worse ingredients than the fresh ready meals.
Actually, the data doesn't hold out to support that.
Actually, the data doesn't hold out to support that.
If anything, the frozen ones might be marginally better for our health
If anything, the frozen ones might be marginally better for our health
because you're preserving some of the helpful chemicals.
because you're preserving some of the helpful chemicals.
The company relies on a combination of over nine different freezers
The company relies on a combination of over nine different freezers
to drop food temperatures to a chilly -18 degrees.
to drop food temperatures to a chilly -18 degrees.
to drop food temperatures to a chilly -18 degrees.
These are our blast freezers.
What these will do is rapidly freeze our food
What these will do is rapidly freeze our food
so that when the customer gets it and reheats it from frozen,
so that when the customer gets it and reheats it from frozen,
it's at the exact same quality it was when we produced it.
it's at the exact same quality it was when we produced it.
Freezing is nature's way of preserving food naturally.
Freezing is nature's way of preserving food naturally.
That's what the freezing process does for us.
Once frozen, the ready meals are packed, ready for dispatch.
Once frozen, the ready meals are packed, ready for dispatch.
Once frozen, the ready meals are packed, ready for dispatch.
But before anything can leave site, it must pass quality control.
But before anything can leave site, it must pass quality control.
But before anything can leave site, it must pass quality control.
We taste every dish, every single day.
We taste every dish, every single day.
Everything we make through production kitchen,
we'll taste through our taste panel.
That way, we know the customer is gonna get the exact same experience
That way, we know the customer is gonna get the exact same experience
every time they purchase our meals.
Today, it's chicken, ham and leek pie,
baked camembert and beef Wellington.
baked camembert and beef Wellington.
Yep. That meat's perfect.
Yeah, that's spot-on.
Cool. Let's get these released, then. Yep.
With the thumbs-up given, the meals will be sent all over the country,
With the thumbs-up given, the meals will be sent all over the country,
from Edinburgh to as far as Guernsey,
from Edinburgh to as far as Guernsey,
all tasting as fresh as the day they were made.
all tasting as fresh as the day they were made.
Coming up... What doesn't make the luxury grade?
Coming up... What doesn't make the luxury grade?
No longer a fried egg, more like a frazzled egg.
No longer a fried egg, more like a frazzled egg.
And the downside of going high-end.
And the downside of going high-end.
This is one person consuming this amount of salt in one single meal.
This is one person consuming this amount of salt in one single meal.
Gosh.
NARRATOR: In Britain, we treat ourselves
to millions of luxury ready meals a year.
to millions of luxury ready meals a year.
But their origins are a lot less glamorous.
But their origins are a lot less glamorous.
If you had to name a moment when the ready meal starts,
If you had to name a moment when the ready meal starts,
you'd probably go to the 1950s in the United States
you'd probably go to the 1950s in the United States
and a company called Swanson's.
And the story goes that after Thanksgiving,
And the story goes that after Thanksgiving,
they had a glut of turkeys,
they had a glut of turkeys,
and they harnessed the technology of airline dinners,
and they harnessed the technology of airline dinners,
and they harnessed the technology of airline dinners,
aluminium trays, to produce some turkey dinners.
aluminium trays, to produce some turkey dinners.
aluminium trays, to produce some turkey dinners.
Turkey, sweet potatoes and vegetables -
package them up, freeze them, and sell them for 99 cents.
package them up, freeze them, and sell them for 99 cents.
Using trays shaped like a television,
Using trays shaped like a television,
they were marketed as TV dinners and were a huge success,
they were marketed as TV dinners and were a huge success,
selling 10 million meals in the first year.
selling 10 million meals in the first year.
However, the UK's obsession with high-end ready meals
However, the UK's obsession with high-end ready meals
took off in the 1970s,
took off in the 1970s,
when Marks & Spencer introduced us Brits
when Marks & Spencer introduced us Brits
to a culinary luxury called the chicken Kiev.
to a culinary luxury called the chicken Kiev.
to a culinary luxury called the chicken Kiev.
When it was launched, the chicken Kiev at Marks & Spencer
When it was launched, the chicken Kiev at Marks & Spencer
was a runaway success
that they had to keep doubling the amount of production
that they had to keep doubling the amount of production
that they were doing.
So, they were selling out week on week.
So, they were selling out week on week.
So, we know that it was immediately touched a kind of nerve with people,
So, we know that it was immediately touched a kind of nerve with people,
So, we know that it was immediately touched a kind of nerve with people,
and people loved it.
Designed to be cooked at home
Designed to be cooked at home
at a cost of almost £9 per Kiev in today's money,
at a cost of almost £9 per Kiev in today's money,
the dish was both classy and pricey.
the dish was both classy and pricey.
Years later, chicken is still a staple in our luxury ready meals,
Years later, chicken is still a staple in our luxury ready meals,
Years later, chicken is still a staple in our luxury ready meals,
while some other ingredients barely appear.
while some other ingredients barely appear.
Nitisha Patel has been designing and creating ready meals for 12 years.
Nitisha Patel has been designing and creating ready meals for 12 years.
Nitisha Patel has been designing and creating ready meals for 12 years.
So, whilst our appetites are growing in the UK
So, whilst our appetites are growing in the UK
and we are hungry for new flavours,
not everything can become a ready meal, sadly.
not everything can become a ready meal, sadly.
And that's just because some ingredients aren't so good
And that's just because some ingredients aren't so good
when it comes to reheating that ready meal.
when it comes to reheating that ready meal.
To show us why, Nitisha is cooking up some chicken breast
To show us why, Nitisha is cooking up some chicken breast
To show us why, Nitisha is cooking up some chicken breast
and some pricey tuna steak.
and some pricey tuna steak.
When it comes to ready meals, the slow-cooking ingredients
When it comes to ready meals, the slow-cooking ingredients
are way better than these quick-cooking ingredients,
are way better than these quick-cooking ingredients,
just because they're gonna cook in no time at all,
just because they're gonna cook in no time at all,
and then they're gonna end up going rubbery,
and they're really gonna affect that textural integrity,
and they're really gonna affect that textural integrity,
which is what we don't want.
With tuna steak taking as little as two minutes to cook,
With tuna steak taking as little as two minutes to cook,
Nitisha's is already done.
Nitisha's is already done.
So, if I slice this tuna steak through the middle...
So, if I slice this tuna steak through the middle...
So, if I slice this tuna steak through the middle...
..you will see, sadly, for me, that is overcooked.
..you will see, sadly, for me, that is overcooked.
In the industry, we can't serve anything in a ready meal
In the industry, we can't serve anything in a ready meal
until it's reached a core temperature of 75 degrees,
until it's reached a core temperature of 75 degrees,
which is what I've done here to this tuna steak.
which is what I've done here to this tuna steak.
But as a result, it's overcooked.
Now, if it's overcooked now, imagine reheating this in a ready meal.
Now, if it's overcooked now, imagine reheating this in a ready meal.
Now, if it's overcooked now, imagine reheating this in a ready meal.
It's just not gonna stand up, is it? The texture has been impaired.
It's just not gonna stand up, is it? The texture has been impaired.
I'm afraid the flavour might be impaired as well.
I'm afraid the flavour might be impaired as well.
In comparison, a chicken breast
In comparison, a chicken breast
takes around five times as long to cook,
takes around five times as long to cook,
making it ideal to use in luxury ready meals.
making it ideal to use in luxury ready meals.
So, if I cut this chicken breast in half...
So, if I cut this chicken breast in half...
..you can see that's beautifully cooked.
..you can see that's beautifully cooked.
Still quite moist, actually, not dry at all.
Still quite moist, actually, not dry at all.
And I think that, with some sauce, would make a perfect ready meal.
And I think that, with some sauce, would make a perfect ready meal.
I feel confident in cooling this down
I feel confident in cooling this down
and letting it reheat again with a sauce.
and letting it reheat again with a sauce.
It's not just tuna steak.
It's not just tuna steak.
You're unlikely to see a fried egg in our gourmet ready meals,
You're unlikely to see a fried egg in our gourmet ready meals,
and after frying one up, Nitisha is going to zap one in the microwave
and after frying one up, Nitisha is going to zap one in the microwave
and after frying one up, Nitisha is going to zap one in the microwave
to mimic 30 minutes of oven baking.
to mimic 30 minutes of oven baking.
I'm gonna put it on for three minutes,
but let's keep an eye on it as it's cooking,
just to see what happens to that egg.
just to see what happens to that egg.
Almost instantly,
the fried egg starts to make some interesting noises.
the fried egg starts to make some interesting noises.
the fried egg starts to make some interesting noises.
So, at the minute, my egg's in there, and it does not sound good.
So, at the minute, my egg's in there, and it does not sound good.
It sounds like it's exploding. I'm not quite sure what's going on.
It sounds like it's exploding. I'm not quite sure what's going on.
After just two minutes, Nitisha rescues her fried egg.
After just two minutes, Nitisha rescues her fried egg.
After just two minutes, Nitisha rescues her fried egg.
So, this has been two minutes.
So, this has been two minutes.
No longer a fried egg. More like a frazzled egg.
No longer a fried egg. More like a frazzled egg.
No longer a fried egg. More like a frazzled egg.
It's formed a really, really hard, crunchy skin.
It's formed a really, really hard, crunchy skin.
It actually looks foul.
It actually looks foul.
I can't see any consumer being happy with that.
I can't see any consumer being happy with that.
Nope. Not gonna work.
It's not gonna happen. Not on my ready meals.
It's not gonna happen. Not on my ready meals.
So, it's a no from Nitisha on fried eggs and tuna steak.
So, it's a no from Nitisha on fried eggs and tuna steak.
So, it's a no from Nitisha on fried eggs and tuna steak.
But there are other things you may find in your posh ready meal,
But there are other things you may find in your posh ready meal,
and they may not be as healthy as you think.
and they may not be as healthy as you think.
I think there's a perception that the luxury ready meals
I think there's a perception that the luxury ready meals
that cost significantly more than the economy ready meals
that cost significantly more than the economy ready meals
that cost significantly more than the economy ready meals
have better sourced ingredients, have a better nutrient profile,
have better sourced ingredients, have a better nutrient profile,
have better sourced ingredients, have a better nutrient profile,
and therefore will be better for our health.
But surprisingly, that's not true.
I've worked in nutrition science for 25 years,
I've worked in nutrition science for 25 years,
and when I started examining the back-of-pack labelling,
and when I started examining the back-of-pack labelling,
actually, they were no better from a health perspective
actually, they were no better from a health perspective
and in some instances, actually were worse for us.
and in some instances, actually were worse for us.
To dig a little deeper
into the nutrition of chilled gourmet ready meals,
into the nutrition of chilled gourmet ready meals,
Dietitian Marcela Fiuza is comparing the traffic light labels
Dietitian Marcela Fiuza is comparing the traffic light labels
on their packaging with some cheaper options.
on their packaging with some cheaper options.
So, we've got a range of different ready meals here.
So, we've got a range of different ready meals here.
Some are kind of higher end ready meals.
Some are kind of higher end ready meals.
Some are more affordable options.
So, if we take these two products.
So, if we take these two products.
So, they are supermarket own brands.
So, they are supermarket own brands.
One is kind of a more expensive line.
One is kind of a more expensive line.
The other one is a cheaper option.
The other one is a cheaper option.
And you can clearly have a look here at the traffic light system.
And you can clearly have a look here at the traffic light system.
So, for the more expensive option, you see loads of red.
So, for the more expensive option, you see loads of red.
So, fat, saturated fat and salt.
So, fat, saturated fat and salt.
And if we look at the more affordable option,
And if we look at the more affordable option,
you see a mix of kind of amber and green.
you see a mix of kind of amber and green.
So, from a nutritional point of view, I would say this one
So, from a nutritional point of view, I would say this one
So, from a nutritional point of view, I would say this one
is a better choice and more kind of favourable nutritional profile.
is a better choice and more kind of favourable nutritional profile.
So, buying a gourmet ready meal
So, buying a gourmet ready meal
doesn't always mean a healthier dinner.
And it's not just posh lasagne that's the culprit.
And it's not just posh lasagne that's the culprit.
Marcela's high-end chicken tikka and mac and cheese
Marcela's high-end chicken tikka and mac and cheese
Marcela's high-end chicken tikka and mac and cheese
both have worse nutritional values than their budget equivalent.
both have worse nutritional values than their budget equivalent.
both have worse nutritional values than their budget equivalent.
So, are gourmet fish pies any better?
So, are gourmet fish pies any better?
We've got a couple of fish pies here that we can look at.
We've got a couple of fish pies here that we can look at.
We've got a couple of fish pies here that we can look at.
So, this is kind of a high-end, more expensive option.
So, this is kind of a high-end, more expensive option.
So, this is kind of a high-end, more expensive option.
And here, we have more affordable option.
And here, we have more affordable option.
So, the more expensive one doesn't actually have
So, the more expensive one doesn't actually have
a front-of-pack nutritional information,
a front-of-pack nutritional information,
which makes it really difficult for us to compare.
which makes it really difficult for us to compare.
But you can find the information on the back of the pack.
But you can find the information on the back of the pack.
Introduced in 2013 to help tackle obesity,
Introduced in 2013 to help tackle obesity,
Introduced in 2013 to help tackle obesity,
traffic light labelling is only a voluntary scheme,
traffic light labelling is only a voluntary scheme,
and not all the gourmet companies subscribe to it.
and not all the gourmet companies subscribe to it.
So, food is really complicated,
So, food is really complicated,
and we know that nearly every individual food
and we know that nearly every individual food
consists of about 72,000 chemicals, which is, like, mind-blowing.
consists of about 72,000 chemicals, which is, like, mind-blowing.
consists of about 72,000 chemicals, which is, like, mind-blowing.
We need to enable people to make some very quick decisions
We need to enable people to make some very quick decisions
We need to enable people to make some very quick decisions
about the healthiness of a food.
So, whilst it's not perfect, by any means,
So, whilst it's not perfect, by any means,
the traffic light system at least allows us
the traffic light system at least allows us
to guide someone generally on the helpfulness of that food.
to guide someone generally on the helpfulness of that food.
After finally uncovering the nutritional information
After finally uncovering the nutritional information
from the back of the pack,
like many luxury ready meals, the findings are eye-opening
like many luxury ready meals, the findings are eye-opening
and something Marcela is keen to discuss with health-savvy mum Karen.
and something Marcela is keen to discuss with health-savvy mum Karen.
and something Marcela is keen to discuss with health-savvy mum Karen.
So, first, I've got two different types of fish pie.
So, first, I've got two different types of fish pie.
So, first, I've got two different types of fish pie.
I've got one that is a supermarket kind of brand,
I've got one that is a supermarket kind of brand,
and it's a more affordable option,
and it's a more affordable option,
and I've got a more expensive option here. Yeah.
and I've got a more expensive option here. Yeah.
So, what would you tend to go for, usually?
So, what would you tend to go for, usually?
I think overall,
I think overall,
I would probably go for a slightly more expensive meal,
I would probably go for a slightly more expensive meal,
simply based on the fact that I would hope that the ingredients
simply based on the fact that I would hope that the ingredients
are of a higher quality, and so therefore I'm getting
are of a higher quality, and so therefore I'm getting
a higher nutritious sort of meal when I'm eating it.
a higher nutritious sort of meal when I'm eating it.
To roughly reflect the fat content in each meal,
To roughly reflect the fat content in each meal,
To roughly reflect the fat content in each meal,
Marcela, as accurately as possible, weighs out the amounts in oil.
Marcela, as accurately as possible, weighs out the amounts in oil.
Marcela, as accurately as possible, weighs out the amounts in oil.
So, this is how much fat we've got for our budget option here.
So, this is how much fat we've got for our budget option here.
So, this is how much fat we've got for our budget option here.
And I would like to show you how much we've got
And I would like to show you how much we've got
for the more expensive option.
OK, so, this is the difference
OK, so, this is the difference
OK, so, this is the difference
in the amount of fat per pack of these two meals.
in the amount of fat per pack of these two meals.
It's quite a quite a difference. It is. It's staggering, actually.
It's quite a quite a difference. It is. It's staggering, actually.
It's quite a quite a difference. It is. It's staggering, actually.
There's almost...
Is it surprising? It is surprising.
There's quite a significantly higher amount of fat,
There's quite a significantly higher amount of fat,
There's quite a significantly higher amount of fat,
obviously, in the higher price point meal,
which I hadn't anticipated, to be honest. Mm.
which I hadn't anticipated, to be honest. Mm.
So it's quite eye-opening to, you know,
So it's quite eye-opening to, you know,
look at the packaging a little bit closer, perhaps,
look at the packaging a little bit closer, perhaps,
and just really take on board, yeah, how much fat is in a meal.
and just really take on board, yeah, how much fat is in a meal.
and just really take on board, yeah, how much fat is in a meal.
Though not all fats are bad for you,
Though not all fats are bad for you,
the luxury ready meal contains 25.2g of the stuff,
the luxury ready meal contains 25.2g of the stuff,
the luxury ready meal contains 25.2g of the stuff,
almost 11g more than the cheaper option.
almost 11g more than the cheaper option.
That's almost double the fat in a smaller portion.
That's almost double the fat in a smaller portion.
So, here, we've got two options of mac and cheese. Mm-hm.
So, here, we've got two options of mac and cheese. Mm-hm.
So, here, we've got two options of mac and cheese. Mm-hm.
We've got a more expensive option here and a budget option here.
We've got a more expensive option here and a budget option here.
We've got a more expensive option here and a budget option here.
It's not just fish pies and fat.
It's not just fish pies and fat.
Many luxury ready meals also have high salt contents.
Many luxury ready meals also have high salt contents.
Many luxury ready meals also have high salt contents.
The budget mac and cheese has 1.7g of salt,
The budget mac and cheese has 1.7g of salt,
The budget mac and cheese has 1.7g of salt,
around two-and-a-half sachets' worth,
around two-and-a-half sachets' worth,
while the posh option has...
while the posh option has...
One, two, three.
One, two, three.
..3.2g.
..3.2g.
Over a whopping four packets of salt.
Over a whopping four packets of salt.
53% of our daily recommended intake.
53% of our daily recommended intake.
Right, so, this is how much salt we've got.
Right, so, this is how much salt we've got.
Right, so, this is how much salt we've got.
This is on our more expensive meal, and this is on the budget meal.
This is on our more expensive meal, and this is on the budget meal.
This is on our more expensive meal, and this is on the budget meal.
I think this is a huge amount of salt.
The thought of consuming that volume of salt in one meal
The thought of consuming that volume of salt in one meal
in one sitting is just crazy.
in one sitting is just crazy.
It's scary. Yeah, I'm shocked by it.
It's scary. Yeah, I'm shocked by it.
There's twice the amount of salt in the higher end meal
There's twice the amount of salt in the higher end meal
than there is in that one, and it's a meal for one person as well.
than there is in that one, and it's a meal for one person as well.
For one person, consuming this amount of salt
For one person, consuming this amount of salt
in one single meal. Gosh.
So, you may be wondering,
So, you may be wondering,
with large amounts of salt being bad for us,
with large amounts of salt being bad for us,
why so much in our luxury ready meals?
why so much in our luxury ready meals?
So, salt can be added as an ingredient,
So, salt can be added as an ingredient,
and that's often to bring out flavour and so forth.
and that's often to bring out flavour and so forth.
So, in the same way that at home, we would add salt
So, in the same way that at home, we would add salt
if we're, say, cooking a sauce,
or we might add salt to our food when we eat,
or we might add salt to our food when we eat,
that happens at the manufacturing stage as well.
that happens at the manufacturing stage as well.
And I guess the important thing there
And I guess the important thing there
is that at home, we can choose more or less salt,
but if something's ready-made, the salt's already there.
but if something's ready-made, the salt's already there.
So it's important for us as consumers
So it's important for us as consumers
for manufacturers to add less to food.
for manufacturers to add less to food.
So, after seeing Marcela,
it's definitely sort of been a very eye-opening experience
it's definitely sort of been a very eye-opening experience
seeing the volume of fat that's in a meal,
seeing the volume of fat that's in a meal,
but also the quantity of salt.
So I'd definitely be reconsidering my position
So I'd definitely be reconsidering my position
on buying high-end ready meals going forward.
on buying high-end ready meals going forward.
Coming up...
Is there a new king of convenience
waiting to steal the luxury ready meal crown?
waiting to steal the luxury ready meal crown?
We believe recipe kits are the future of cooking at home.
We believe recipe kits are the future of cooking at home.
NARRATOR: No sooner as the luxury ready meal
has claimed top spot in our shopping baskets,
has claimed top spot in our shopping baskets,
there's a new kid on the block,
marrying the convenience and quality of a luxury ready meal
marrying the convenience and quality of a luxury ready meal
marrying the convenience and quality of a luxury ready meal
with the benefits of home cooking.
with the benefits of home cooking.
Ready meals can be divisive because they're seen, in part,
Ready meals can be divisive because they're seen, in part,
Ready meals can be divisive because they're seen, in part,
as being part of the kind of dumbing down or the unskilling of people.
as being part of the kind of dumbing down or the unskilling of people.
So, people not being able to cook.
So, people not being able to cook.
To fix the problem,
recipe kits from companies like HelloFresh,
recipe kits from companies like HelloFresh,
Mindful Chef and Gusto
Mindful Chef and Gusto
require you to actually cook your own meal
require you to actually cook your own meal
rather than bunging it in the oven.
Which doesn't sound that convenient, but millions of us would disagree.
Which doesn't sound that convenient, but millions of us would disagree.
Which doesn't sound that convenient, but millions of us would disagree.
We believe that recipe kits are the future of cooking at home.
We believe that recipe kits are the future of cooking at home.
Ordered online, the kits combine
Ordered online, the kits combine
quick and easy-to-follow recipe cards with pre-measured ingredients,
quick and easy-to-follow recipe cards with pre-measured ingredients,
quick and easy-to-follow recipe cards with pre-measured ingredients,
delivering gourmet-inspired dishes
straight to your door to cook at home.
straight to your door to cook at home.
For many years, people have been used to driving out
For many years, people have been used to driving out
to the big supermarkets, buying in bulk, driving home,
to the big supermarkets, buying in bulk, driving home,
planning their cooking.
And we try and take all of that away,
and what we leave you with is no planning, no supermarkets
and what we leave you with is no planning, no supermarkets
and just the fun bits, really - the cooking and, of course, the eating.
and just the fun bits, really - the cooking and, of course, the eating.
Using AI systems and software algorithms
Using AI systems and software algorithms
to predict customer tastes and recipe requirements,
to predict customer tastes and recipe requirements,
200,000 boxes are dispatched each week
200,000 boxes are dispatched each week
from their purpose-built factory.
from their purpose-built factory.
So, at any given time,
we have a selection of hundreds of recipes online.
we have a selection of hundreds of recipes online.
And as customers are ordering and buying from us,
And as customers are ordering and buying from us,
we're getting a good idea of what's popular
and how many recipes we're going to sell.
and how many recipes we're going to sell.
Because we understand the popularity from very early on in the process,
Because we understand the popularity from very early on in the process,
Because we understand the popularity from very early on in the process,
we can forecast really accurately
and then only order the ingredients from our suppliers
and then only order the ingredients from our suppliers
that we actually need.
The system enables the tracking of each ingredient
The system enables the tracking of each ingredient
to ensure they get to the correct customer.
to ensure they get to the correct customer.
So, these are the boxes where the food is actually put into.
So, these are the boxes where the food is actually put into.
The bar code is scanned, and then it moves up into our storage unit
The bar code is scanned, and then it moves up into our storage unit
and picking facility, that we call "the tower".
and picking facility, that we call "the tower".
So, without these boxes and the bar codes,
So, without these boxes and the bar codes,
we essentially wouldn't be able to trace the product
we essentially wouldn't be able to trace the product
as it goes through our systems.
as it goes through our systems.
And that's really important cos we need to know
exactly which ingredient goes to which customer at any point in time.
exactly which ingredient goes to which customer at any point in time.
And we also need to manage stock levels.
So, as we're picking,
it's really important to say, "We're running low on potatoes."
it's really important to say, "We're running low on potatoes."
We know that, and then we can put more potatoes into the system
We know that, and then we can put more potatoes into the system
so that we're always constantly picking
so that we're always constantly picking
and making sure boxes are flowing out to customers
as quickly as possible.
Back in Wigan, working mum Samantha
Back in Wigan, working mum Samantha
is keen to put the recipe kit phenomenon to the test.
is keen to put the recipe kit phenomenon to the test.
My first thought on these, in terms of convenience and things like that,
My first thought on these, in terms of convenience and things like that,
is that they're kind of a bit of a hybrid, aren't they?
is that they're kind of a bit of a hybrid, aren't they?
So it kind of eliminates some of that mum guilt.
So it kind of eliminates some of that mum guilt.
Like, you're still doing the cooking,
you're still getting to experience that side of it,
you're still getting to experience that side of it,
but the convenience of it means that it's less onerous.
but the convenience of it means that it's less onerous.
But my first thoughts are that they could be quite expensive long-term.
But my first thoughts are that they could be quite expensive long-term.
But my first thoughts are that they could be quite expensive long-term.
After opting for four dishes, it will be up to a two-day wait
After opting for four dishes, it will be up to a two-day wait
After opting for four dishes, it will be up to a two-day wait
for Samantha's meals to make their way through the factory.
for Samantha's meals to make their way through the factory.
The whole process is automated.
So, the red boxes are first created,
So, the red boxes are first created,
and then these chilled boxes are put inside,
and then that box is then assigned a bar code.
and then that box is then assigned a bar code.
And that's the point where it becomes a particular customer's box
And that's the point where it becomes a particular customer's box
and not just anyone's box.
and not just anyone's box.
It's then pushed into the pick tower.
The pick tower is the heart of the factory.
The pick tower is the heart of the factory.
Spread over three floors and incorporating 144 pick faces,
Spread over three floors and incorporating 144 pick faces,
Spread over three floors and incorporating 144 pick faces,
it's where the customer's box will be loaded
it's where the customer's box will be loaded
with the correct ingredients.
with the correct ingredients.
The system is routeing the boxes into these pick faces.
The system is routeing the boxes into these pick faces.
Once they come in, the system will tell the picker
Once they come in, the system will tell the picker
exactly what to pick.
So, each one of these totes
will have a unique and different ingredient,
and the lights that come on
are telling the picker which ingredients to put in which box.
are telling the picker which ingredients to put in which box.
So, here at the top, we've got something here.
What have we got? Nigella seeds.
What have we got? Nigella seeds.
So, in this case, the box needs two packs of Nigella seeds.
So, in this case, the box needs two packs of Nigella seeds.
Once those have been picked, you hit the button
Once those have been picked, you hit the button
and then move on to the next ingredient.
Each box takes around 30 minutes to complete its journey
Each box takes around 30 minutes to complete its journey
before being moved to dispatch.
before being moved to dispatch.
But with customers being able to save up to 74%
But with customers being able to save up to 74%
But with customers being able to save up to 74%
by buying the ingredients at the supermarket,
by buying the ingredients at the supermarket,
are recipe boxes worth it?
The ready meal kit business is phenomenal.
The ready meal kit business is phenomenal.
I think they're expensive.
I don't think they're great value for money,
I don't think they're great value for money,
and all of them could be replicated at home very simply
and all of them could be replicated at home very simply
and all of them could be replicated at home very simply
if you had the ingredients.
So, we're back to time, and we're back to prep,
So, we're back to time, and we're back to prep,
and we're back to an understanding of how to assemble food.
and we're back to an understanding of how to assemble food.
At a cost of 35.99, Samantha's box has arrived.
At a cost of 35.99, Samantha's box has arrived.
At a cost of 35.99, Samantha's box has arrived.
Right, so, let's have a look.
Right, so, let's have a look.
So, it's a really full box,
and straight away, I can see everything is really nice and fresh.
and straight away, I can see everything is really nice and fresh.
and straight away, I can see everything is really nice and fresh.
So, it looks good, but to find out how easy it is to cook,
So, it looks good, but to find out how easy it is to cook,
So, it looks good, but to find out how easy it is to cook,
she's whipping up the teriyaki chicken,
she's whipping up the teriyaki chicken,
something she's never made before.
I feel like I am actually cooking a homemade meal,
I feel like I am actually cooking a homemade meal,
and it doesn't feel too hard.
and it doesn't feel too hard.
It feels OK. It feels manageable.
It feels OK. It feels manageable.
It feels like, do you know what?
I could actually do this, middle of the week,
I could actually do this, middle of the week,
you know, a school night, something like that,
and it wouldn't really be a problem.
and it wouldn't really be a problem.
With companies like HelloFresh,
With companies like HelloFresh,
Mindful Chef and Gusto proving popular,
Mindful Chef and Gusto proving popular,
the kit meal market is projected to make over £1 billion.
the kit meal market is projected to make over £1 billion.
the kit meal market is projected to make over £1 billion.
The kit market is one of the fastest growing sectors
The kit market is one of the fastest growing sectors
of what we have to call the ready meal category.
of what we have to call the ready meal category.
They have come up with almost the perfect solution,
They have come up with almost the perfect solution,
which is, we know it's good ingredients
because we've got them in our hands.
They get delivered to us as ingredients we can see.
They get delivered to us as ingredients we can see.
We know we're going to get a successful meal
We know we're going to get a successful meal
because we know the recipe works, and we just feel good about it
because we know the recipe works, and we just feel good about it
cos it tastes good at the end as well.
In just 20 minutes,
Samantha's teriyaki chicken is done.
Samantha's teriyaki chicken is done.
And to put it to the test,
she's invited her friend Carolyn to give it a whirl.
she's invited her friend Carolyn to give it a whirl.
So, what do you think? Look what I made.
Oh, my gosh, I'm so impressed.
Oh, my gosh, I'm so impressed.
Oh, I'm gonna go in for the chicken first, I think.
Oh, I'm gonna go in for the chicken first, I think.
Big piece of chicken.
Mmm.
Twenty minutes, that is so good.
Twenty minutes, that is so good.
That's really nice. Mmm. And the spice.
That's really nice. Mmm. And the spice.
Mmm, it's nice. Mmm, it's really good.
Mmm, it's nice. Mmm, it's really good.
So, it's a big thumbs-up for the recipe box.
So, it's a big thumbs-up for the recipe box.
But do they do enough to take the luxury ready meal crown?
But do they do enough to take the luxury ready meal crown?
So, in terms of balance, I think there is, you know, a place
So, in terms of balance, I think there is, you know, a place
for both the ready meal in people's lives
for both the ready meal in people's lives
as well as the recipe box.
For me as a mum,
I've got the opportunity to do a little bit of cooking,
I've got the opportunity to do a little bit of cooking,
but a lot of the hard work is saved for me if I use that recipe box.
but a lot of the hard work is saved for me if I use that recipe box.
And then you can balance it up with those extra-busy nights
And then you can balance it up with those extra-busy nights
where you haven't really got time to sit down
where you haven't really got time to sit down
and make a whole meal from scratch.
You can use the ready meals for those kinds of evenings.
You can use the ready meals for those kinds of evenings.
So, there we have it.
So, there we have it.
In a world where we have less and less time,
we now demand more and more from our convenience food.
we now demand more and more from our convenience food.
And while the ready meal has evolved
And while the ready meal has evolved
from something you slap in the microwave
from something you slap in the microwave
to luxury restaurant quality,
to luxury restaurant quality,
they do come at a cost to your health and your wallet,
they do come at a cost to your health and your wallet,
so spend wisely.
so spend wisely.
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