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People with characters who have imagination, confidence in
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themselves, faith in the future, and a very
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positive attitude to life, which means simply that
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they never, ever, take no for an answer.
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Like Joe Radley, driller of fine holes for
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the electronics boom.
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Like George Taylor, who has turned £15 of
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holiday money into a £3 million business.
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Like Clive Sinclair, electronics wizard, who can beat
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the Japs and the Americans at their own
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game.
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I consider it very much my role to
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foresee the future.
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For example, I anticipate totally automatic personalised cars
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powered by electricity drawn from internal batteries or
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the mains.
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That's a very real goal.
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Starting in the early 1960s, Sinclair has introduced
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the world to a series of remarkable technological
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advances.
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Miniature amplifiers, personal in-ear radios, and his
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real breakthrough, the world's first slimline pocket calculator.
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Sinclair went on to produce dozens of models
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before foreign manufacturers flooded the market.
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Undaunted, Sinclair moved on to the world's first
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digital quartz watch.
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But faulty components spelt disaster.
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Faced with financial ruin, Sinclair had to turn
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to the government for help, selling a share
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of his company to the National Enterprise Board
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in order to fund future projects.
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What we've brought in is public investment and
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business know-how.
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And we're confident the portable television we've developed
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together will be a great success.
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This is claimed to be the world's first
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truly commercial pocket television.
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It's being launched by an English company in
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London today, in America later this week.
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This is one of the things we hope
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will be making money for Britain this year
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and in years to come.
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Whether it does or not, you can at
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least say that it works and that it
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goes into your pocket.
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The answer is no.
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But why?
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Have you even looked at these accounts?
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We're in no position to throw away taxpayers'
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money on concept products.
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This is not a concept product.
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It's Dreamland, Clive.
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We're running a proper business here.
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Not an amusement arcade.
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There is no more research money for the
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car.
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I'm sorry.
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Nothing personal, Clive.
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Who are these people?
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What do they think they're running here?
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What's the point of funding an invention if
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you can't stop at the inventor?
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Clive.
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Jesus Christ!
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What the bloody hell's the matter with you?
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I don't give a shit about components.
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Just get it working!
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What the bloody hell do you think I
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pay you for?
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For fuck's sake, I'm surrounded by incompetents.
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At the top end I've got people who
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don't know their art from their elbow.
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At the bottom end I've got people who
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can't even answer a fucking telephone!
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Sorry about that.
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Yes, maybe later.
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Come on, pub.
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Cheers, man.
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I've had enough of these Bolshevik penny pinchers.
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And bugger technical instruments.
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We've taken technical instruments and hi-fi as
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far as they can go.
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I've watched the pocket calculator.
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We invented the hijacked by the Japanese in
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their ugly plastic grot.
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I'll be damned if they take away my
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car.
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They don't have the first idea about Sinclair
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Radionics.
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Can't they see we exist to push barriers?
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We won't be constrained like this.
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What's that line from Browning?
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A man's reach must exceed his grasp or
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what's a heaven for?
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Who's that for?
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No grudges.
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You know me.
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As inventors we're obliged to dream.
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To be unconstrained in our quest for progress.
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Always to be pushing up the barriers.
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But we must never forget that allied to
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innovation is a clear Sinclair aesthetic.
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Practicality, simplicity and elegance are the pillars of
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my vision.
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Remember that, boys.
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Elegance above all.
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Excuse me, Clive.
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I'd like you to meet a friend of
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mine, Herman Hauser.
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Herman, this is Clive Sinclair.
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Oh, a pleasure to meet you.
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German?
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I'm Austrian, a common error.
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I was just talking about the importance of
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elegance in innovative design.
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Oh, as with your black watch?
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Oh, yes.
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But your watch didn't work properly.
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Elegance and functionality, no?
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Herman's doing a Ph.D. at the Cavendish.
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It's on oxidisation.
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Yes, well, some of us didn't go to
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university, did we, Chris?
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We prefer the cut and thrust of the
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real world.
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But I'm sure watching things rust has its
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interest.
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I'm sorry, you'll have to forgive him.
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Chris, Clive here.
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I'd like to have a word with you
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in private.
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Meet me in the Rolls in five minutes.
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We've had six months of this state control,
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and it's been even worse than I thought.
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This interference in my business is intolerable.
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I've asked you here because I trust you,
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Chris.
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I want you to consider yourself freed from
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your employment at Sinclair Radionics.
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What?
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Don't worry, you'll still work for me.
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I hold another company name.
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Science of Cambridge is a shell, no more
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than that.
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But I want you to start operating it.
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Right.
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I've rented a property in King's Parade.
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Probably start with a couple of small projects.
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There are some of those calculated chips down
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in the store.
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Do help yourself to those.
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Okay.
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I mean, I have been speaking to Herman
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about a basic microcomputing kit.
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Yes, yes, what you'll be doing is preparing
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the ground for me to move in when
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this Stalinist shibboleth crumbles, as it surely will.
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You, Chris, will be keeping the flame alive.
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He'll drive you up the wall, but there
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is something about him.
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An absolute belief in what he's doing, and
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he's loyal to his staff like nobody else.
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You know he took me and Jim up
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when we were just kids.
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And this whole thing, starting this company, it's
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been great.
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A real chance to show what I can
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do.
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He's coming to see the new computing kit
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tomorrow.
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I think he's going to like it.
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Now, whose move?
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What is a pawn?
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A piece whose only function is to protect
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the king.
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To lay down his life, if necessary, as
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part of a greater plan.
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But the object of the game, this is
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to kill the king.
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Now, are you a pawn, Chris, or a
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bigger piece on the board?
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Checkmate.
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No, it's not.
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Well, maybe you're right.
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I don't really know the rules.
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CPU.
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RAM chips.
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Eight-digit LED display.
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Five-volt regulator.
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It's a basic microprocessing system.
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It's a kit to make your own computer
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at home.
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Whatever for?
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Right, well, you can find out how chips
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work, how to programme using computer language.
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Once they've got that, they'll want more powerful
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computers, computers we can produce.
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Hmm.
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Hardly going to have IBM quaking in their
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boots.
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It's a bloody ugly thing.
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But it's better than nothing.
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Some people like putting these things together, I
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suppose.
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Is this the best furniture you could find?
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Uh, well, uh, yes.
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Well, it doesn't exactly smack of the Sinclair
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brand.
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Still, it won't be long before I'm out
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of this NEB cage, then we can really
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get cracking.
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Start work on some serious products.
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You've got to face facts.
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Sales of the television have been disappointing.
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I've had a little more time and further
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investment.
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What?
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More money?
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As I keep telling you, innovation is not
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something you can pay for in Green Shield
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stamps.
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Excuse me.
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We've pumped nearly eight million into Sinclair Radionics.
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For what?
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The taxpayer has to get something back for
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their investment.
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There are some areas of the business we
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can salvage.
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Salvage?
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It's time to break this business up.
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We're calling in the receivers.
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It'll be wonderful to be running my own
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company again.
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Oh, it's marvellous.
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It's been a terrible time for Clive.
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So nice to see him happy and relaxed
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again.
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So a brave new future lies before us.
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I've mapped out a number of new products
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the company might set about developing.
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Those communists at the NEB have got the
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instruments and the calculators both dive held onto
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the television.
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And the car is still mine.
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Yes, I was going to suggest that we
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try developing a new, upgraded microcomputer.
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Chris, it's an amusing little gizmo aimed at
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a few hobbyists.
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No, it's something I want to pursue.
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Well, it's not exactly the Commodore PET.
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No, it's not meant to be.
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It's a brand.
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Did your Prussian friend put you up to
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this?
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I don't know what you mean.
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I don't wish to discuss it any further.
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I wonder why that is.
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I beg your pardon.
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Look, I'm sorry, Clive, but I've always believed
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in what you've been trying to do.
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Now I'm asking for the chance to take
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this forward.
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I feel I can do something with this.
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It's a worthwhile project.
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It's pointless, amateurish, ugly.
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All I am asking is that you allow
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me the chance to develop the idea.
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No.
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But why?
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Because we haven't got the funds to waste.
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We have to concentrate on developing authentic Sinclair
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products like the television, the electric car.
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The car?
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For Christ's sake, Clive, what car?
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Get out of my bloody house.
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Get out!
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Is everything all right?
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It's nothing.
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He'll be back at work tomorrow morning.
282
00:14:53,090 --> 00:14:55,010
I can't believe what I said.
283
00:14:55,010 --> 00:14:56,490
You don't know what he thinks of that
284
00:14:56,490 --> 00:14:56,830
car.
285
00:14:58,030 --> 00:14:59,370
Christ, what have I done?
286
00:14:59,990 --> 00:15:00,730
Freed yourself.
287
00:15:01,730 --> 00:15:03,350
You've had a taste of being the boss
288
00:15:03,350 --> 00:15:04,090
and you liked it.
289
00:15:04,610 --> 00:15:05,330
There's no going back.
290
00:15:05,870 --> 00:15:06,890
So what am I going to do?
291
00:15:08,330 --> 00:15:10,030
My father wants to know if I'm coming
292
00:15:10,030 --> 00:15:11,350
back to work in the family firm.
293
00:15:11,890 --> 00:15:12,690
What are they in?
294
00:15:13,950 --> 00:15:14,690
They make wine.
295
00:15:14,890 --> 00:15:15,150
Really?
296
00:15:15,230 --> 00:15:15,830
I didn't know that.
297
00:15:16,590 --> 00:15:17,830
But I like Cambridge.
298
00:15:18,710 --> 00:15:20,750
I've been thinking of starting a business here.
299
00:15:21,410 --> 00:15:22,350
Computers interest me.
300
00:15:23,670 --> 00:15:25,210
Maybe you could do with a partner.
301
00:15:26,790 --> 00:15:27,390
Seriously?
302
00:15:28,330 --> 00:15:30,290
You'd give all that up to go into
303
00:15:30,290 --> 00:15:31,030
business with me?
304
00:15:32,650 --> 00:15:34,790
Have you ever tried Austrian wine, Chris?
305
00:15:36,190 --> 00:15:39,530
If you had, you might understand.
306
00:16:07,710 --> 00:16:10,930
As the Americans would say, a golden handshake.
307
00:16:11,530 --> 00:16:13,070
Good luck with your future endeavours.
308
00:16:31,370 --> 00:16:33,590
Ten thousand pounds, you say.
309
00:16:35,910 --> 00:16:38,030
What sort of business, did you say it
310
00:16:38,030 --> 00:16:38,130
was?
311
00:16:40,390 --> 00:16:40,950
Computers.
312
00:16:41,830 --> 00:16:43,010
Oh, I see.
313
00:16:43,390 --> 00:16:43,930
How interesting.
314
00:16:45,650 --> 00:16:47,090
Very science fiction.
315
00:16:51,430 --> 00:16:54,050
Well, we like to help new concerns where
316
00:16:54,050 --> 00:16:54,550
we can.
317
00:16:55,290 --> 00:16:57,610
Just need to check a few bona fides.
318
00:16:57,990 --> 00:16:58,730
You know how it is.
319
00:16:59,950 --> 00:17:02,490
Tell me again, which college were you at?
320
00:17:06,569 --> 00:17:07,450
That one.
321
00:17:11,849 --> 00:17:12,470
Jolly good.
322
00:17:13,310 --> 00:17:15,010
Thought as much, just by looking at you.
323
00:17:25,990 --> 00:17:27,010
A fresh start.
324
00:17:54,050 --> 00:17:54,590
Better.
325
00:18:03,860 --> 00:18:06,800
They say in business, the key to success
326
00:18:06,800 --> 00:18:08,600
is to use the resources you have.
327
00:18:08,800 --> 00:18:12,220
Well, here in Cambridge, we have one resource
328
00:18:12,220 --> 00:18:12,860
in abundance.
329
00:18:14,440 --> 00:18:16,040
Cambridge Processor Group.
330
00:18:19,220 --> 00:18:21,440
They build computer systems for fun.
331
00:18:24,100 --> 00:18:25,380
Our secret weapon.
332
00:18:43,400 --> 00:18:45,500
Steve, Steve Furber.
333
00:18:46,800 --> 00:18:49,360
Could we, could we have a word?
334
00:18:55,880 --> 00:18:56,680
That's him.
335
00:18:57,180 --> 00:18:57,740
Roger Wilson.
336
00:18:59,180 --> 00:19:00,560
Spent the summer of it there, building and
337
00:19:00,560 --> 00:19:02,800
programming a computerised cow feeding device for a
338
00:19:02,800 --> 00:19:03,600
farm up in Harrogate.
339
00:19:13,810 --> 00:19:15,730
The computer journals you asked for.
340
00:19:18,490 --> 00:19:20,210
You said you wanted all of them.
341
00:19:22,090 --> 00:19:22,890
Thank you, Nigel.
342
00:19:37,320 --> 00:19:39,200
It was nearly 2,000 pounds.
343
00:19:49,660 --> 00:19:51,060
Still too much.
344
00:19:57,840 --> 00:19:59,140
They're so expensive.
345
00:20:03,390 --> 00:20:04,930
But why so expensive?
346
00:20:04,930 --> 00:20:23,090
You must
347
00:20:23,090 --> 00:20:24,690
observe the British tea ritual.
348
00:20:27,090 --> 00:20:28,030
Thank you.
349
00:20:30,430 --> 00:20:33,170
So, we all know the MK14.
350
00:20:34,450 --> 00:20:35,010
Sinclair.
351
00:20:35,530 --> 00:20:36,990
I saved up for one of his hi
352
00:20:36,990 --> 00:20:37,970
-fi kits when I was a kid.
353
00:20:38,450 --> 00:20:38,950
Looked nice.
354
00:20:39,530 --> 00:20:40,810
Matt Black, System 2000.
355
00:20:41,130 --> 00:20:42,130
System 3000.
356
00:20:42,530 --> 00:20:45,250
System 2000 was in silver, 20 watts, as
357
00:20:45,250 --> 00:20:47,770
opposed to 40 watts in the System 3000.
358
00:20:49,470 --> 00:20:51,690
Whatever it was called, never bloody worked.
359
00:20:53,490 --> 00:20:55,570
Anyway, we all want to go with the
360
00:20:55,570 --> 00:20:56,590
6502 processor.
361
00:20:57,070 --> 00:20:57,550
Of course.
362
00:20:59,090 --> 00:20:59,870
It's the only choice.
363
00:21:00,750 --> 00:21:01,370
For the moment.
364
00:21:02,350 --> 00:21:03,570
Plus a whole new look.
365
00:21:04,010 --> 00:21:04,370
That's right.
366
00:21:04,490 --> 00:21:06,470
We start with kits, but we want to
367
00:21:06,470 --> 00:21:08,850
market it with a proper, ready-made, moulded
368
00:21:08,850 --> 00:21:10,730
keyboard and built-in assembler.
369
00:21:11,550 --> 00:21:13,190
The products we produce are going to be
370
00:21:13,190 --> 00:21:14,330
led by you, the engineers.
371
00:21:16,370 --> 00:21:18,370
So I'm pleased to announce that Nigel will
372
00:21:18,370 --> 00:21:20,330
be heading the new computer division.
373
00:21:20,330 --> 00:21:22,790
Not just a division, but an entirely new
374
00:21:22,790 --> 00:21:23,230
company.
375
00:21:24,270 --> 00:21:25,470
Sinclair Computers.
376
00:21:31,070 --> 00:21:32,570
A new company, gentlemen.
377
00:21:33,390 --> 00:21:34,290
A new beginning.
378
00:21:35,110 --> 00:21:36,970
Perhaps we should remind ourselves of the secret
379
00:21:36,970 --> 00:21:38,750
of the Sinclair success.
380
00:21:38,930 --> 00:21:41,890
That is, being first to market.
381
00:21:42,610 --> 00:21:44,830
Letting people know what they want before even
382
00:21:44,830 --> 00:21:45,990
they know about it.
383
00:21:46,810 --> 00:21:49,690
Now, the MK14 has been a modest success,
384
00:21:49,810 --> 00:21:51,390
as I knew it would be, appealing to
385
00:21:51,390 --> 00:21:52,510
a specialist interest.
386
00:21:53,110 --> 00:21:56,190
And yes, there are companies making more advanced
387
00:21:56,190 --> 00:21:58,770
computers, but these are affordable only for use
388
00:21:58,770 --> 00:22:00,070
in offices or laboratories.
389
00:22:01,610 --> 00:22:06,110
But is the personal computer not a desirable
390
00:22:06,110 --> 00:22:06,570
notion?
391
00:22:07,550 --> 00:22:10,410
Something every citizen would quietly crave if he
392
00:22:10,410 --> 00:22:12,050
actually knew what it was?
393
00:22:12,630 --> 00:22:13,470
This is my vision.
394
00:22:14,590 --> 00:22:19,030
A computing device in every home in Britain.
395
00:22:23,370 --> 00:22:23,690
Fair quote.
396
00:22:24,630 --> 00:22:26,610
Personal computers will become steadily cheaper.
397
00:22:27,390 --> 00:22:30,590
Prices could drop to around £100 within the
398
00:22:30,590 --> 00:22:31,910
next five years.
399
00:22:33,470 --> 00:22:33,990
Poppycock!
400
00:22:34,930 --> 00:22:37,170
Because, gentlemen, we are going to achieve that
401
00:22:37,170 --> 00:22:38,290
in a matter of months.
402
00:22:38,870 --> 00:22:40,130
Price is the key.
403
00:22:40,770 --> 00:22:42,890
Whatever happens, I want a computer that we
404
00:22:42,890 --> 00:22:45,070
can sell for the magic sum of £99.
405
00:22:45,830 --> 00:22:47,450
At that price, the man on the Clapham
406
00:22:47,450 --> 00:22:49,170
Omnibus will want one even if he has
407
00:22:49,170 --> 00:22:51,490
absolutely no idea what to do with it.
408
00:22:51,490 --> 00:22:55,110
Beg, borrow, or steal components.
409
00:22:55,430 --> 00:22:57,050
But one thing is clear in my mind.
410
00:22:57,830 --> 00:23:01,050
It has to look like this.
411
00:23:06,160 --> 00:23:08,660
Just imagine a future where anybody could go
412
00:23:08,660 --> 00:23:10,780
and buy a computer kit to programme at
413
00:23:10,780 --> 00:23:11,080
home.
414
00:23:11,400 --> 00:23:13,420
We could sell, what, 8,000, maybe even
415
00:23:13,420 --> 00:23:14,620
10,000 computers.
416
00:23:16,740 --> 00:23:19,180
What programming language are you proposing?
417
00:23:19,660 --> 00:23:20,440
Which one's the best?
418
00:23:21,380 --> 00:23:23,140
They all have their limitations.
419
00:23:24,340 --> 00:23:25,740
Then why don't you write us a better
420
00:23:25,740 --> 00:23:25,940
one?
421
00:23:26,800 --> 00:23:29,120
Look, I've heard Sinclair might be developing a
422
00:23:29,120 --> 00:23:30,160
new computer of his own.
423
00:23:31,180 --> 00:23:31,720
Is that true?
424
00:23:32,520 --> 00:23:32,980
I don't know.
425
00:23:33,920 --> 00:23:35,000
We don't speak.
426
00:23:35,300 --> 00:23:37,460
Besides, with the team we've assembled, I'm 100
427
00:23:37,460 --> 00:23:39,380
% certain that we're way ahead of Sinclair.
428
00:24:00,800 --> 00:24:03,060
Good evening, and welcome to The Muddy Programme.
429
00:24:03,340 --> 00:24:05,420
Tonight, we enter the world of the microchip
430
00:24:05,420 --> 00:24:07,660
and report on a story of British perseverance
431
00:24:07,660 --> 00:24:08,440
and invention.
432
00:24:09,120 --> 00:24:11,140
And we ask, will the personal computer be
433
00:24:11,140 --> 00:24:12,840
Clive Sinclair's ticket to a fortune?
434
00:24:14,460 --> 00:24:17,120
It took Sinclair just nine months to develop
435
00:24:17,120 --> 00:24:19,120
the ZX-80, and he began to sell
436
00:24:19,120 --> 00:24:21,120
it by mail order in March this year.
437
00:24:23,300 --> 00:24:26,660
It costs £99, measures 9 by 7 inches,
438
00:24:26,780 --> 00:24:28,520
and weighs just 12 ounces.
439
00:24:28,940 --> 00:24:30,180
All you have to do is add an
440
00:24:30,180 --> 00:24:32,580
ordinary TV and a cheap cassette recorder.
441
00:24:32,580 --> 00:24:36,620
Eventually, there'll be some 200 programmes available, mostly
442
00:24:36,620 --> 00:24:39,960
educational, some technical, and many suitable for children.
443
00:24:47,670 --> 00:24:49,450
Jesus, it's like trying to read braille through
444
00:24:49,450 --> 00:24:50,630
a pair of gardening gloves.
445
00:24:52,210 --> 00:24:53,810
Clumsy programming language.
446
00:24:54,930 --> 00:24:55,350
Limited.
447
00:24:56,590 --> 00:24:58,130
Z-80A processor.
448
00:24:58,830 --> 00:24:59,810
Big ROM.
449
00:25:01,090 --> 00:25:02,370
Nice bit of circuitry there.
450
00:25:05,150 --> 00:25:05,790
Ah.
451
00:25:06,310 --> 00:25:06,790
Well?
452
00:25:07,810 --> 00:25:08,730
It's like we thought.
453
00:25:08,930 --> 00:25:09,390
It's clever.
454
00:25:09,990 --> 00:25:11,290
Done on the cheap, but clever.
455
00:25:11,790 --> 00:25:13,790
So, we know what we're up against.
456
00:25:14,450 --> 00:25:15,950
We produce something better.
457
00:25:16,430 --> 00:25:17,170
Better keyboard.
458
00:25:17,590 --> 00:25:18,110
Bigger memory.
459
00:25:18,450 --> 00:25:19,010
Smarter chip.
460
00:25:19,310 --> 00:25:20,210
And improved language.
461
00:25:20,590 --> 00:25:22,330
I know, but the genie is out of
462
00:25:22,330 --> 00:25:22,690
the bottle.
463
00:25:22,830 --> 00:25:23,510
He's done it.
464
00:25:23,550 --> 00:25:24,470
He's got there first.
465
00:25:24,670 --> 00:25:26,230
It's a working computer for less than a
466
00:25:26,230 --> 00:25:26,430
tonne.
467
00:25:26,530 --> 00:25:28,050
It's brilliant.
468
00:25:28,510 --> 00:25:29,570
It's a clear run on us.
469
00:25:30,350 --> 00:25:31,330
Look at the positive.
470
00:25:32,210 --> 00:25:34,050
Clive is playing his hand first.
471
00:25:34,050 --> 00:25:36,090
If he is bluffing, we will know.
472
00:25:36,930 --> 00:25:39,870
If he is holding the full house, we
473
00:25:39,870 --> 00:25:41,530
will be able to look through the pack
474
00:25:41,530 --> 00:25:44,310
and find the three aces with which to
475
00:25:44,310 --> 00:25:44,710
beat him.
476
00:25:45,910 --> 00:25:47,990
You don't play cards either, do you?
477
00:25:48,490 --> 00:25:48,990
No.
478
00:25:52,680 --> 00:25:53,780
So, it goes well.
479
00:25:54,460 --> 00:25:55,800
We still need to push on.
480
00:25:56,900 --> 00:25:57,920
Progress on the ZX81?
481
00:25:59,140 --> 00:26:01,440
First specs are done, and we start work
482
00:26:01,440 --> 00:26:03,040
on an initial prototype next week.
483
00:26:03,040 --> 00:26:05,800
What about that bloody screen flicker?
484
00:26:06,340 --> 00:26:07,080
Hopefully not.
485
00:26:09,820 --> 00:26:10,440
Hm.
486
00:26:15,060 --> 00:26:15,680
Jim.
487
00:26:17,060 --> 00:26:20,040
I was wondering if you'd had any contact
488
00:26:20,040 --> 00:26:22,020
with, um...
489
00:26:22,020 --> 00:26:22,440
Chris.
490
00:26:24,860 --> 00:26:26,340
I'm always in the lab.
491
00:26:29,780 --> 00:26:31,660
I hear he might be going to market
492
00:26:31,660 --> 00:26:32,420
with a new product.
493
00:26:33,560 --> 00:26:35,260
Well, I have...
494
00:26:35,260 --> 00:26:37,560
He hasn't, um...
495
00:26:37,560 --> 00:26:39,360
I'm not really sure.
496
00:26:40,560 --> 00:26:41,280
It seems a shame.
497
00:26:41,560 --> 00:26:42,440
He's not still with us.
498
00:26:43,680 --> 00:26:44,660
He'd have enjoyed this.
499
00:26:51,680 --> 00:26:52,360
That's all.
500
00:27:13,360 --> 00:27:16,200
2K of RAM, twice as much as the
501
00:27:16,200 --> 00:27:17,220
ZX80.
502
00:27:17,560 --> 00:27:20,780
8K of ROM, again double what the Sinclair
503
00:27:20,780 --> 00:27:24,240
computer offers, and a proper integrated keyboard that
504
00:27:24,240 --> 00:27:25,100
won't give you arthritis.
505
00:27:26,280 --> 00:27:29,300
The Acorn Atom is the product that serious
506
00:27:29,300 --> 00:27:31,120
computer users have been waiting for.
507
00:27:31,280 --> 00:27:33,560
You seem intent on attacking Clyde Sinclair.
508
00:27:34,940 --> 00:27:35,880
No, it's not personal.
509
00:27:36,020 --> 00:27:38,280
It's a vastly superior product, that's all.
510
00:27:38,400 --> 00:27:39,240
You're attacking him again.
511
00:27:39,860 --> 00:27:41,380
It's about computers, that's all.
512
00:27:46,280 --> 00:27:49,000
It pains me to say it, but many
513
00:27:49,000 --> 00:27:51,140
of these companies won't survive this gold rush
514
00:27:51,140 --> 00:27:53,120
in the personal computing market.
515
00:27:53,660 --> 00:27:55,860
There may be many clever people in the
516
00:27:55,860 --> 00:27:58,440
industry, but business acumen is thin on the
517
00:27:58,440 --> 00:27:58,800
ground.
518
00:27:59,380 --> 00:28:00,820
Far too much of what I call kite
519
00:28:00,820 --> 00:28:03,100
-flying, that is to say, people announcing products
520
00:28:03,100 --> 00:28:05,020
that just aren't ready.
521
00:28:06,340 --> 00:28:08,580
But make no mistake, I welcome competition.
522
00:28:08,760 --> 00:28:11,680
We are a market leader, but we don't
523
00:28:11,680 --> 00:28:12,700
take our position for granted.
524
00:28:14,520 --> 00:28:15,440
Um, great.
525
00:28:16,100 --> 00:28:19,020
Okay, um, can I ask you about the
526
00:28:19,020 --> 00:28:20,040
new RAMPAC attachment?
527
00:28:21,820 --> 00:28:23,740
Yes, well, it was thought that we might
528
00:28:23,740 --> 00:28:26,760
do something to boost the machine's memory.
529
00:28:27,700 --> 00:28:29,020
Yes, right, because a lot of our readers
530
00:28:29,020 --> 00:28:30,960
are saying that the connexion's not that good,
531
00:28:31,640 --> 00:28:32,920
that they fall off.
532
00:28:36,440 --> 00:28:38,700
We are aware of this issue.
533
00:28:39,020 --> 00:28:40,840
Our engineers have looked into it, and I
534
00:28:40,840 --> 00:28:42,600
am informed that the use of a piece
535
00:28:42,600 --> 00:28:44,300
of Blu-Tack about the size of a
536
00:28:44,300 --> 00:28:46,900
runner beam will resolve the problem.
537
00:28:47,960 --> 00:28:48,500
Blu-Tack?
538
00:28:48,500 --> 00:28:49,100
Quite so.
539
00:28:50,340 --> 00:28:51,480
Well, that's genius.
540
00:28:52,620 --> 00:28:54,040
See, our readers would love that.
541
00:28:54,880 --> 00:28:56,140
Which magazine did you say?
542
00:28:57,440 --> 00:28:59,100
Um, Sinclair user.
543
00:28:59,600 --> 00:29:02,980
Ah, yes, yes, well, you have my blessing.
544
00:29:03,800 --> 00:29:04,200
Huh.
545
00:29:20,260 --> 00:29:20,660
Clive.
546
00:29:22,160 --> 00:29:22,560
Chris.
547
00:29:23,600 --> 00:29:25,420
Everything, uh, going well?
548
00:29:29,870 --> 00:29:30,710
I've given up.
549
00:29:37,720 --> 00:29:38,960
What's the progress on the new machine?
550
00:29:39,620 --> 00:29:40,980
Well, the boys in the lab are doing
551
00:29:40,980 --> 00:29:41,380
their best.
552
00:29:41,400 --> 00:29:42,140
Well, they need to do better.
553
00:29:42,140 --> 00:29:43,540
Getting it out quickly is vital.
554
00:29:44,040 --> 00:29:45,220
It needs to trump the 80, but also
555
00:29:45,220 --> 00:29:46,380
to obliterate the competition.
556
00:29:46,520 --> 00:29:47,640
We need to keep our eggs simpler.
557
00:29:48,120 --> 00:29:49,300
Take a memo to all staff.
558
00:29:49,640 --> 00:29:52,760
In this competitive environment, we cannot afford information
559
00:29:52,760 --> 00:29:54,760
to leak out about our new products.
560
00:29:54,860 --> 00:29:57,600
Be hereby notified that work on the ZX81
561
00:29:57,600 --> 00:29:58,660
is top secret.
35966
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