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So I'm going to share a story with
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you that happened to me about three years
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ago, and more than anything that we've talked
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about in the last 14 weeks, this has
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impacted my creative journey as a photographer more
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than anything else.
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So I was in Ghana with my sister,
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who's a medical doctor, and we were with
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a team of about 30 doctors and 20
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nurses and pharmacists, surgeons, optometrists, dentists, and we
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were traveling to these very small, very remote
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villages in the north of the country and
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setting up clinics in these schools, providing Medicare
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to the locals, many people who had never
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seen a doctor in their entire lives.
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And the lineups were humongous, the wait time's
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about eight to ten hours, the heat was
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unbearable, the storm's completely unpredictable, but man, just
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the most beautiful people.
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We were on about day number seven of
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being there, and it was towards the end
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of the day at about four o'clock
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in the afternoon, and Leslie, the nurse, was
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surveying the crowd trying to figure out how
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many people she was going to be able
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to see that day and how many people
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we were going to have to turn away
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and say come back the next day.
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And as she was surveying the crowd, she
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saw this little foot sticking out from behind
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a mother's back, and it was way back
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at the back of the people waiting.
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And she was drawn to this tiny little
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foot like a magnet, and she has no
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idea why.
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But as she approached the scene, she saw
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this mother who was from the Fulani tribe,
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and she was pregnant, and she had an
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18-month-old strapped her buck to her
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front, and she had this little girl behind
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her back whose foot was sticking out, and
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she was barely clinging to life.
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And within a few minutes, Leslie had this
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little girl on a makeshift medical table, where
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after about a minute on the table, she
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started convulsing, and she died.
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And her mother started wailing, and within a
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few seconds, it looked like this.
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And I was there with my camera, not
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knowing what the hell to do, because quite
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frankly, at that moment, photography felt pretty damn
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useless.
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And so I had this internal struggle of
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whether I should photograph it, whether I should
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not photograph it, whether I should leave, whether
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I should stay.
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I couldn't help the nurses, I couldn't help
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the doctors, couldn't help the wailing mother.
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So at that moment, I just decided to
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do the only thing I knew how to
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do, which was try and make compositions, which
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felt pretty damn useless.
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But I ignored all my feelings, and that's
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what I did.
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As I was doing this, I watched this
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incredible team of professionals, one of which was
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my sister, with no electricity, and no machinery,
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and very little of the usual resources, bring
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this child, Idrisu was her name, back to
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life.
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And the wailing of the mother stopped, and
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the chaos turned to calm, and everybody took
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a big, deep breath, a sigh of relief.
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And it wasn't until later, where something undefinable,
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something amazing was revealed to me, something I
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didn't see until the storm was over, until
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that chaos had subsided, and the wailing had
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stopped, and the air had stilled.
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And this is what I saw.
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Out of that dark corner was the most
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beautiful graffiti, the most beautiful art I've ever
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seen.
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Looking down on the miracle of this saved
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life, there was this peaceful man and woman,
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and the more I look at this image,
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the more crazy it is, the more undefinable,
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the more, I don't even know what word
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to use, but you know, if you look
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at the man in the image, he's an
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exact replication of her brother in the same
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photo.
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They're the same face, they're the same profile.
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And nobody saw this.
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The doctors didn't see it, the nurses didn't
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see it, the patients didn't see it, I
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didn't see it.
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I didn't see it until I sat down
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for lunch and started flipping through the photos
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in the back of my camera.
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My conscious did not see this, but somehow
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my unconscious had seen this.
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To some, this might represent a god or
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a force, but to me this represents our
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unconscious.
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And when you really think about this, guys,
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that's what photography is.
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That's what photography is all about.
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Illuminating light, whether we're talking physical light or
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metaphorical light, illuminating light onto something previously unseen.
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And that's also what creativity is.
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The use of imagination or original ideas to
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bring into existence something that did not exist
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before.
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That's the definition.
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Except with photography, it does exist.
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We just have to observe it.
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We just have to find it.
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As photographers, we often think that the creativity
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within us is the life-breathing force behind
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what we do with our cameras.
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But I don't consider myself a creative person
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at all.
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Some of you may have read the book
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Big Magic by Elizabeth Gilbert.
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I had a big sort of eye-opening,
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light bulb moment when I read this book,
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because she defines creativity as something that exists
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not in you, but outside of you.
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And she also defines the word genius, which
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comes from ancient Rome.
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And a genius wasn't something that came from
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within human beings.
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Rather, it was a disembodied force that would
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visit certain individuals at certain times for completely
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unknown reasons.
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So people weren't geniuses.
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They had geniuses.
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And somehow, taking this genius out of me
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and externalizing the creative process released so much
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of my anxiety and my unmanageable expectations about
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my creative performance.
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And so it's got us thinking differently about
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creativity.
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Where does it come from?
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Why does it come from?
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And this is where it gets really interesting,
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because creativity, I think, comes from tension.
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It comes from moral ambiguity.
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It comes from not knowing what to do.
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It comes from discomfort.
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It comes from crisis.
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It comes from sadness.
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It comes from loss, which is the most
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universal of all human experience.
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And it comes from having an open mind
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and an open heart, so that when creativity
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does hit you, when it does brush up
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against you, you're open to receiving it, you're
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open to using it, and you're open to
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optimizing it.
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And it comes from the universe, from the
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unknown.
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So how do we bring it from where
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it exists out here in through our hearts,
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up through our brains, and out through our
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cameras?
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We have to make it about them and
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their story, not about us and our cameras.
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We have to get outside of our comfort
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zone.
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We have to make mistakes, and those mistakes
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are going to open new doorways that we
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never even knew existed.
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But we have to stop seeking, and we
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have to start observing.
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Because it's our art, and it's shaped by
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a whole bunch of unknown forces that we
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don't even know about that come through us.
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So if you approach your experiences, and you
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approach your weddings with an open mind, without
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expectations, without preconceptions about what to do, or
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what not to do, or what you think
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you should do, if you constantly question, just
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constantly question the way you think, and believe
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in unseen possibilities, then you can open yourself
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up to these forces.
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You can be better.
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You just got to be ready with your
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cameras up, and your focus locked, and let
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it in.
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