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The first thing I do after the wedding,
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even sometimes before I'm finished downloading, is I
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send the clients an email the morning after
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the wedding.
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And this is really important because I want
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to reset their expectations.
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Last time we communicated to them about how
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long they'd have to wait for their wedding
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photos was usually most likely the Skype.
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And the wedding itself is only the start
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of the creative process for us.
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It will be living and breathing your wedding
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for up to 12 weeks.
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And so I want to reset their expectations
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about that because often they've forgotten.
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So I send this email and there's a
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few key points in it, right?
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Obviously I'm going to talk a little bit
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about their wedding and how amazing it was.
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I'm also going to talk about we've got
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this massive job in front of us, but
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we're really excited to dive into it, but
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that good things come to those who wait.
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And we're going to get them a few
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sneak peeks as quick as possible, but they
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can expect all their images between January 1st
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and 3rd or something like that.
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I give them an exact date range.
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I don't even just say 12 weeks from
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now.
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I give them an exact date range so
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they can know when they can expect their
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images.
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And I usually pick the latest dates I
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possibly can so that if we're done earlier,
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it's more like we're over delivering.
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So this email has really curbed a lot
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of the questions that we get from clients,
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you know, especially right after the wedding and
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they're all excited to see their photos and
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do you guys have any sneak peeks for
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us?
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You don't even have to edit them.
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Just I really want to see something.
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This email prevents us from getting all those
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emails.
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