Original subtitles

So the client experience begins from the first

time someone lands on our website or Instagram

or a Facebook page and often you know

many of the people visiting these pages they're

not going to become our clients but they

do become walking billboards for us right we

can still have an impact on these people

and they can start talking about us to

their friends or their photographer friends or whatnot

so it's it's important that we don't take

this lightly.

So it's been very intentional that what we

share on our website what we share on

Instagram and what we share on Facebook is

in line with what we value okay and

I can't stress this enough it has to

be in line with what we value as

photographers.

The alternative is just posting stuff that gets

attention right and there has to be a

little bit of a mix here especially with

Instagram right because there's the photos that get

us attention and the photos that generally get

us attention are our eye candy portraits and

as you know you've watched the rest of

the course now you know that these these

images aren't always really meaningful to us they

don't really necessarily communicate what we value but

they get us the attention.

So we've got a very strict formula that

we follow where for every portrait we post

especially those big environmental ones with the little

people for every portrait we post we post

three to four moments okay and that's really

important because we want to be attracting clients

that value the same things that we value

okay that's one of the reasons why we

never post any detail shots you can scour

through our website you can scour through every

single blog post we've ever created and you

will not find a picture of a dress

hanging in a window or a picture of

shoes sitting on a window sill right.

Have we taken those shots?

Sure we take those shots all the time

we take them for our clients because they've

requested them and we know that that they

might want them for their album or they

want might want them later on but they

don't communicate what we value and more than

anything what we need to remember is our

website and our Instagram page and our Facebook

page is not for our clients it's for

our future clients right and this is easy

for people to mix up and we'll talk

about this quite a bit further on when

we talk about the blog post and versus

the slideshow that we make the clients but

really important to know that what you post

needs to be in line with what you

value.

Okay let's move on to the next module

where we'll talk about what happens when we

receive an inquiry.