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Now we're going to go into the entire

client experience.

So everything that happens between the first time

someone lands on our website to the final

delivery of images and everything in between.

This cannot be underestimated.

The experience that we give our clients is

of utmost importance and from personal experiences that

Lani and I have had at restaurants or

experiences that we've invested in, I've realized that

more than anything what we remember is the

feeling, right?

When we go into a really high-end

restaurant, I mean of course I remember if

the food tasted good but that's not what

makes me want to go back to that

restaurant.

It's how I was treated.

It's the little surprises that they provided along

the way like the mousse bouche or the

hidden little chocolate bombs in the dessert or

whatever.

So it's all about how we come out

of that restaurant feeling as opposed to what

we were tasting.

And it's the same thing with our photography,

right?

We want our clients to feel a certain

way not just as a result of looking

at their photos but as a result of

the experience that we give them.

We want them to feel special.

We want them to feel like they're our

only clients and we put a lot of

intention and effort into that.

Now before we go much further, I do

want to remind you that this is not

a business-focused workshop.

I don't feel like Lanny and I's systems

and marketing is super strong.

I feel like we could learn a lot

in this area from other photographers and the

way that we're doing things is not necessarily

the right way but it's the way that's

working for us and it has worked for

us.

So even though we don't consider this our

strength, we're going to share our philosophy behind

what we do, our approach, as well as

all the ins and outs of our system.

Now an extra little special thing we've got

in this section is a branding specialist and

that branding specialist happens to be my brother.

His name is James.

So we've got all this bonus content that

he's provided about branding and he's helped Lanny

and I with our branding as well.

Many people think branding is just about your

logo and your color palette and the way

you design your website but your branding is

so much bigger than that, right?

It's the wording that you use in your

emails.

Well, it's actually the entire experience that you

give your clients and so that's what we're

going to dive into now.