Original subtitles

All right, welcome back.

So up until this point, we've shared the

what, the why, the where, the when, and

how of everything that happens at the wedding,

right?

That's the art and that's the craft.

But remember how way back at the start

of this course, we talked about how our

success is essentially balanced upon three pillars, art,

craft, and industry.

So now that we've explored all the ins

and outs of what happens during the wedding

itself, it's time to dive into everything else.

All the things that happened before the wedding

and all the things that take place after

the wedding.

The industry pillar, which is no less of

an art and a craft and it's no

less important.

This is about our very survival.

So we're going to split the rest of

everything else, which is a lot, up into

three sections.

So this week is going to be about

how you present yourself to the world before

anyone sends you a message, calls you, makes

any sort of contact with you whatsoever.

And then the second section will be all

about our pre-wedding workflow and client experience.

Everything that happens before the wedding.

And then the next section will be all

about our post-wedding workflow and client experience.

Everything that happens after the wedding.

Essentially what we're chatting about this week is

your brand.

And your brand is so much more than

your logo and the way your website looks.

It's the way you're perceived.

It's the entire experience that you give your

clients from the first time that they land

on your website or Instagram page, to the

way you act on their wedding day, to

the final delivery of photos and everything that

takes place in between.

That represents your brand.

And we're also going to get into marketing,

which is how to get your brand out

there into the world.

So people can discover you.

Rather than try and teach you about this

ourselves, we've brought in two experts.

Yeah, not just any experts, right?

Two people who have been instrumental for helping

us with our brand.

Yeah, so the first expert is on branding.

And the second expert is on digital marketing.

So first up, branding.

Our branding expert also happens to be my

brother, which is awesome.

Awesome to have a designer in the family.

So without further ado, let's bring in James.