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Okay, students, here's your reading assignment for tonight: scenes one through
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five in Doctor Faustus. Sorry I don't have actual copies of the play for you
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but, you know... the budget.
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Hey, Mr. O., I can't read this.
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I can't read mine, either.
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Hmm... I can just make out the words "incipient migraine."
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I apologize for the quality of these, class.
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The school's photocopier is so very old. Darn budget.
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Mr. O'Neill!
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Sorry!
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So it's clear that in the case of Chechnya, conflicts that took generations to
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develop will certainly not be resolved in a period of months.
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Excellent report, Jodie. Would you like to give your classmates a clearer
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picture of the hostilities by pointing out Chechnya on the map?
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Um, Chechnya became independent in 1991, and this map was printed before then.
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It's completely outdated.
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That's right, Jodie. I guess they think since I teach history I don't need any
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supplies created after V-E Day!
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Class, I thought as an exercise in imagination, we could deprive ourselves of
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one of our customary creative tools. So today, let's all try to paint a picture
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without using the color red.
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But I like red. It reflects my passionate nature.
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I'm sure it does, Brittany, but, well, I ran out of it yesterday and there's no
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money to get any more.
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So you see, Ms. Li, the other teachers and I thought if we could maybe take some
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of the money we've been spending on school security and instead spend it on
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school supplies...
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Mr. O'Neill, do you have any idea what a satellite transmission jammer costs
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these days?
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Um...
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Mr. White?
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Yeah?
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Why aren't you out there practicing with the other gridironers?
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Um, the face mask fell off my helmet.
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So? Get a new helmet.
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I can't. Coach says we're out of money.
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That's it! The school financial predicament has reached crisis proportions!
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So what we're really talking about is a lens of fiscal focus concentrating the
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diffused light of our students' discretionary spending into a laser beam of
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economic clout.
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Mr. Lamm, I like the way that sounds.
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How many soda machines do we have in this institution?
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Two in the cafeteria and one in the teachers' lounge.
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Three? No, we need at least four times that number.
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But can we really make up the budget deficit with the proceeds on cans of soda?
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Oh, it's not the cans. It's the exclusive contract.
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What contract?
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See, what I do is represent your interests to the soda companies. I say to each
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of them, "I've got a high school that's willing to sell no other beverages but
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yours in its cafeterias, at its dances, sporting events, whatever.
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They'll advertise and sell your product exclusively."
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Advertise?
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Tasteful little posters. "And all you have to do, Mr. Soda Company Fatcat, is
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hand over, oh, let's say $50,000 to be used as the school sees fit."
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$50,000...
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And that's if we don't get a bidding war going.
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Hmm... you don't think it's unseemly to have advert - promotion - inside
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school corridors?
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Ms. Li, our kids see advertising when they turn on the TV, when they log onto
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the web, when they drive the highways and walk through the malls. Do we really
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want school to be a sheltered ivory tower that fails to prepare them for life
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outside its walls?
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Hmm, I never thought of it that way. Did you say $50,000?
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Class, our planetarium trip has been canceled due to lack of funds, so your
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assignment tonight is to locate Orion the Hunter in the sky, then write an essay
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on why you think he needs to carry a weapon to feel like a man.
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Attention, students. An acute paper shortage prevents us from sending home an
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announcement about the school review meeting. So please remind your parents that
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it's the 30th at 6:00.
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What'd she say? The 30th?
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Thank you.
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Why didn't she come on before the bell rang so we could hear her?
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Well, considering it was about a school review meeting, I'd have to say, who cares?
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Wait a minute. The 30th is a Sunday. Who holds school review meetings on Sunday?
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Daria, the 30th isn't a Sunday. It's Super Bowl Sunday.
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Be an American, Daria.
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Super Bowl Sunday?
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So Stacy showed me her outfit for Sunday and she had, like, this solid
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cream-colored top and I said, "Stacy, it's a Super Bowl party. Guys yelling and
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jumping up and down and banging into stuff and dip, Stacy, dip!" So she decided
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to go with a print instead. You know what I always say. Dip is short for dipsaster.
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That's wonderful, honey.
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Did you know Ms. Li called a school review meeting for Super Bowl Sunday?
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Really? That's odd. Well, maybe she's not a football fan.
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I think she's trying to pull something. If I were you, I'd make it a point to go
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to that meeting and pay extra-close attention.
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Daria, you know your father and I have to go to Eric's Super Bowl party.
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What?!
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Or I'll look like I'm not a team player.
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I have to spend another Super Bowl with a bunch of freakin' lawyers?! And their
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freakin' lawyer highballs and lawyer cigars?! Lousy stuck-up...
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Jake! I called in some favors around the office and found five people who
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promised they'd talk to you.
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You did?
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Excuse me but doesn't anybody want to hear about Stacy's pants?
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Hello? The high school principal called a public meeting she doesn't want anyone
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to attend.
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Daria, if you're so concerned, why don't you go?
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What?
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You owe me hugely for making me miss the biggest football game of the year.
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You hate football.
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Hey! Don't try any of your twisty-turny mind games on me, Morgendorffer.
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So if I may sum up: our young people are our greatest resource. Therefore, let
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us mine that resource and allow their thirst for refreshment to fuel their
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thirst for knowledge. That, ladies and gentlemen, is empowerment. Thank you.
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Yahoo!
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Well, if that's not inspiring then I wasn't named fourth runner-up for
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Principal of the Year by the tri-county chapter of the Asian-American Women in
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Education's Caucus. Now I'm sure you all want to get home and watch the game but
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first we've allotted... three minutes for public commentary on Mr. Lamm's proposal.
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Nobody? Very well, then.
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Excuse me.
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Um, yes, Ms. Morgendorffer?
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You're planning to make soda companies bid against each other for the right to
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market their products in Lawndale High?
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That's right. All you kids have to do is what you'd do anyway: drink soda.
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Does that mean that everywhere I turn I'll run into a vending machine?
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Well, there wouldn't be much value to the contract if the product weren't easily available.
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And what else?
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Nothing but a few small discreet advertising posters in the halls. Nothing in
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questionable taste. And, if we're lucky, an exciting new high-tech scoreboard
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for athletic events, boys' and girls'.
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So the school will, in effect, be endorsing the soda? Is that really the
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school's role, to become a shill?
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Miss... do you drink soda?
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Huh? Of course.
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So?
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This isn't about whether I like soda. It's about whether a public high school
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should be using its status as a place of authority to serve as one more
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marketing tentacle of corporate America. With the taxpayers subsidizing it.
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Surely you give your friends enough credit to know when they're being taught and
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when they're being sold to?
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I give them enough credit to figure out about three seconds after those machines
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arrive that they can't trust this institution. The few who still do.
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Oh, dear... darn it, our time is up. I've got Super Bowl fever. Go, teams, go!
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This whole thing sucks. They shouldn't be selling stuff to people under the
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guise of educating them. Don't you think it's totally unethical and underhanded?
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I don't know. Let me mull it over for a few minutes.
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Is it my imagination or is something about the school different today?
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Hey, Daria. Jane.
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Isn't it great to have all these new soda machines everywhere?
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It's so easy to get a drink.
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And hyperglycemia.
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I like these machines. They're so bright, so soothing... You know, we're getting
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a new scoreboard and a whole bunch of equipment out of this deal.
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And new pompoms and everything.
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And all you have to do for it is name your firstborn after Ultra Cola.
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What?
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You weren't going to call him Kevin Junior, were you?
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Oh, Kevvy, I hope you're not disappointed.
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Ultra... Ultra Thompson. "Now starting for the Miami Dolphins at quarterback,
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Ultra... Cola... Thompson. Hooray!" Yeah, it's cool.
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Hey.
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You've got to do something about this.
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About what?
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About that.
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Oh, yeah. Yeah, that's kind of sleazy.
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Are you going to talk to someone about it?
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I'd have to go to the superintendent of schools.
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So will you?
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I don't know. It's bringing in a lot of money to the school.
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But you just said you think it's sleazy.
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Well, yeah. But the Lawndale Model Congress is going to Washington next month
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and for the first time in three years we don't have to sell 500 rolls of gift
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wrap to pay for the bus.
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No. Instead they're selling you colored sugar water while pretending to give you
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an education.
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Hey, you drink soda, don't you?
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That's not the point.
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I just don't think a few little posters are that big a deal.
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In a week, you won't even notice them.
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All the worse.
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Daria, if you don't like it, you complain.
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I don't complain.
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That's all you ever do.
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I mean, I don't get involved.
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Then I guess you don't really care that much, do you?
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All he wanted, just once, was to eat at the table. But she had a hankering to
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howl. "Shih tzu? I hardly know you!" Next, on Sick, Sad World.
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Do you think I complain a lot?
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What are you bitching about now?
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I'm serious. I asked Jodie if she'd talk to somebody about these soda posters
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and she said I should do it since I'm so good at complaining.
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Why don't you do it?
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Well, let's see. Aside from the fact that I'm already considered a square peg
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and a malcontent, there's the small problem that everyone loves all this money
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coming in, and I seem to be the only one troubled by where it's coming from.
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So what? You're still right.
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Thank you.
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And you have every right to moan and groan...
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Thank you.
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As long as you try to do something about it.
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Why does it have to be me?
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Because nobody else will.
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But that's what's so infuriating.
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Ah, ah, ah.
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What?
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There you go, complaining again.
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You owe me hugely for making me get involved in school district politics.
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What are you talking about? I just asked you to walk me here. You're not even
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going in.
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Hey! Don't try any of your rhetorical gymnastics on me, Morgendorffer.
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You sound a little nervous.
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No, I don't.
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My mistake.
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You can go in now.
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Eep!
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... and that's why I really think it's inappropriate to be using the school as a
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venue for this cola company's advertising.
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Ms. Morgendorffer... I hope you don't mind that I punched your name up on the
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computer before you came in. You have a very impressive academic record.
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Um, thanks.
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But very little in the way of extracurriculars.
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What does that have to do with anything?
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Well, I can't help wondering. Do you really object that strongly to a few soda
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machines, or is this protest perhaps an exercise in extracurricular involvement
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to put on your college applications?
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What?
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Do you drink soda, Daria?
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That's not the point.
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Lawndale High is now the only school in the county running a surplus. I was
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going to talk to Leonard Lamm about writing a contract proposal for all our schools.
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Mr. Cartwright, you're right. I'm not a big one for participation. I went
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against my instincts coming here today, and when word gets around I'll probably
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be even more isolated than I already am.
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Oh, I don't...
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But I did it because, as little affection or respect as I have for my fellow
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students, they don't deserve to be treated as a demographic by their own school.
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All that contract's trying to do is make the educational experience better.
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Then just come to Lawndale High and see if that's happening.
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I'll think about it.
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Um, that doesn't sound very convincing.
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I'll think about it. Thank you for coming in.
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Well, it's been four weeks and I'd say we've done a stellar job of making Ultra
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Cola available to our students.
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Well, you might say so, and I'm sure I'd agree with you but unfortunately that
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won't hold up in court.
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Huh?
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The idea wasn't making the product available to the students. It was making the
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students available to the product. The Ultra Cola people say your sales aren't
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what they should be. You do want to make your quotas, don't you? Or the school
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won't get that nice big check.
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Oh, my gosh. What do I have to do?
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Well, we need to take it up a notch.
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I've got a bad feeling about this.
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Class, there's been a change in our lesson plan.
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Today we'll discuss the planets' relative distance from the sun.
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But we did that two weeks ago, Ms. B.
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And now we're going to do it again, Charles.
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Unless you wish to spend the period in independent study?
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No... not the closet.
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Now, the reason for the change is that I've received a brand new... learning aid.
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"Why, look, students. A three-dimensional model of our solar system,
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graciously provided by Ultra Cola.
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Ultra Cola: the favorite beverage in any universe."
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"We can use it to discuss which planets' atmospheres might support the process
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of carbonation."
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Or I can just spend the rest of the day in the teachers' bathroom, staring at the tiles.
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Good Ultra Cola morning, students.
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I am pleased to announce an Ultra Cola schedule change.
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From now on, the period between classes will be increased from five minutes to ten,
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allowing you more time to get to your Ultra Cola lockers, organize your
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Ultra Cola backpacks, and still enjoy a delicious Ultra Cola.
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Ultra Cola: the refreshing way to learn.
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You don't think they're going to try to make Mr. DeMartino use
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Ultra Cola in his class lessons, do you?
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Argh! Stupid... argh! Stupid cola... argh... frngn... brmflp...
marketing contract...
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Argh... !
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What was the question?
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Oh, Kevvy, it's terrible! How can I face the world?
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It's okay, babe. You look, uh... cute.
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What do you mean?
Kind of, uh... round and shiny.
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Uh... I like that in a woman?
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Ow!
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I hate this stupid uniform! You can't build a human pyramid in this.
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Everybody keeps rolling off! Oh, God... my arms. I can't feel my arms!
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You see? You're still falling short of your quotas. And I don't need to tell
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you, those sales have to be made up.
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I don't know what to do. I put in all the machines they asked for. I put up all
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the advertising they asked for. I instituted the learning aids.
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What more can I do? What more can I do?
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If only the students had some motivation to drink soda beyond simple thirst.
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But that's crazy talk. What other motivation could there be?
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You're right, it's stupid. By the way... how are your students' grades this period?
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Huh?
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Don't you people like having that new scoreboard? Don't you like the digital
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tackling dummies and the new towels that don't smell like a farm animal's privates?
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Um... sure.
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Well, why don't you show your appreciation?
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Do you want us to call the Asian-American Women in Education's Caucus again?
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No! I want you to drink more soda, damn it! Soda! Soda! Soda, soda, soda!
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But we drink that bulk-up powder, Ms. Li. For the ladies.
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Forget bulking up, damn it. Who on this team has an average below C?
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Never mind. Just put up your hand if your average is above C.
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Okay, the rest of you, I'll raise your average
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half a point for every ten cans of Ultra Cola you drink.
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If you've got a 60 average, drink 20 cans and you'll have a 61! We'll call it an
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extra-credit mini-course in the science of motivation. What do you say?
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All right, men. Give 'em hell. And drink, my lads, drink.
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Ms. Li, are you sure you want to do this?
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Just what are you saying, Mr. MacKenzie? It's unethical? Immoral?
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In direct conflict with my role as an educator?
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Well, yeah, but mostly I was thinking I'm the only one on the team who can count
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by halves.
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Hmph! Note to self: calculators for the football team. ASAP!
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Ah. I love the smell of cola in the morning.
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The Oakwood Taproots look ready for a whipping, but our Lawndale Lions aren't
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here to do the clipping. I see mighty Mack... but where, oh, where, could the
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other Lions be?
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All right, girls... just the way we rehearsed it.
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Win, Lions, win! Fight, Lions, fight! Drink Ultra Cola till your pants feel tight!
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Run and pass and block and blitz. Drink Ultra Cola and never mind the zits.
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Go... Lions!
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Hold on, folks. I've got star QB Kevin Thompson on the phone. Kevin, tell the
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loyal fans what you just told me.
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Um, hey everybody. Uh, how's it going? Um, I'm real sorry about this but, um,
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the Lions have to forfeit. We've all got... tummy aches.
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Oh, no, Kevin! To what do you attribute this? The dreaded influenza?
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No. Too much Ultra Cola! I got to go to the bathroom.
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Drink up, damn it!
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Eep.
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Leonard Lamm says a forfeited home game is a violation of our contract with
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Ultra Cola. I'm already in deep horse plops for missing the sales quotas.
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What about all that soda the team drank?
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Yeah, yeah, but he said since it was from the cafeteria, it didn't count! It had
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to come from the machines. But nobody told me. Nobody told me, I tell you!
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Calm down, Ms. Li. Maybe you should lay off the Ultra Cola for a little while.
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Lay off the Ultra Cola? Can't lay off the Ultra Cola. Got to drink. Drink cola.
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I told you to drink up, damn it!
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I know. Call the elementary schools. They're always looking for a cheap field trip.
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Tell them to get their kids over here right away for soda, soda, soda!
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Do you think that's...
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Just do it!
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I can't just sit here. I've got to move some product, damn it!
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Attention, students. Everyone out in the halls for soda. Now!
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Must drink soda. Soda from machines. Everybody gather round the pretty machines.
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Ooh!
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Open up, you lousy damn machine! Give up the soda in your bowels!
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Soda! Soda! Must have soda! Oh!
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Everybody keep drinking!
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So the gigantic soda machines are gone from the hallways.
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But still in the cafeterias.
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And the advertising is gone from the walls.
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But still in the school paper.
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And the Ultra Cola logo is gone from the uniforms.
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But still on the tickets.
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I take it you don't consider this an all-out triumph for the forces of good.
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Did they or did they not release Ms. Li from the hospital?
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Good point, but come on, Daria. They changed the Ultra Cola contract so they
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can't advertise inside the school, and thanks to Ms. Li's little freak-out, no
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one traced it to you. Isn't that some kind of victory?
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I don't know. Ask those people.
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Written by Glenn Eichler
www.outpost-daria.com
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Synchro by Atrabilogie
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