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This programme deals with Eating Disorders
In August 2013, Belle Gibson launched The Whole Pantry,
a book, an app, and a website,
in which she claimed that healthy eating had cured her condition.
It was five years ago I was diagnosed with terminal cancer.
It's been hard.
Belle Gibson was the Queen Bee of Wellness.
People worshipped her.
I was deeply invested in what she was saying,
because it was just such an amazing story.
This is the story of the rise and fall of one of Instagram's first
super influencers, told by those she influenced...
Maybe SHE'S got the right idea, maybe I'M doing it all wrong.
I'm dying, and she's out there, living her best life.
...and those who sought the truth.
I just was immediately suspicious about her claim
about this brain tumour.
You just don't live with something like that for five years,
without having some kind of treatment.
I am not lying.
He definitely told me that my brain tumour is still present,
and that I have new and secondary cancers.
In 2013, the world first met wellness influencer Belle Gibson,
who attracted a huge global online following with her brave story.
A young, beautiful woman gets given the terrible news
she has inoperable brain cancer, and only four months to live.
The courageous Belle Gibson tries chemotherapy, but no luck,
so turns to alternative medicine to battle the disease.
Belle shared her incredible story,
of living for years with terminal cancer, on Instagram.
Her adoring audience was inspired by her every post.
It looked like, even if you weren't going through cancer treatment,
that you would still want to live that lifestyle.
Everything was bright and glossy. An amazing style about her
that was very engaging and very appealing.
It just all looked great.
I was in complete awe of this woman.
She was incredibly open and honest.
She was unafraid to be vulnerable
and be very explicit about her experience.
She had this incredible story that was something that I could perhaps
relate to, in a way, with my own health issues.
She took her own wellbeing into her hands, and it worked,
and she transformed her life from it.
When Maxine Ali began secondary school,
she was diagnosed with the chronic illness ulcerative colitis.
I got so unwell that, eventually,
I wasn't able to go to school any more,
I wasn't able to participate in the normal things
that most 12-year-olds are doing at that time.
Immediately after I was diagnosed,
I was put on a whole bunch of medication, including steroids.
I kind of experienced some of the physical side effects
that come from steroids, such as weight gain, erm,
bloating of the face,
and when I was eventually well enough to go back to school,
my physical appearance had changed quite considerably.
All of my friends no longer wanted to be seen with me,
or associated with me, because I was the weird one that stuck out.
The way I was being treated while I was on medication
was so unbearable for me that I decided to stop
using conventional medicine, and try and find a natural way
to heal myself.
Seeing someone like Belle heal themselves through food
made me feel hopeful, it made me feel like this was the answer
to everything that I had been looking for.
The foundations of Belle's radical approach,
healing illness through diet, were laid over 50 years ago.
There's a word you don't hear every day.
It means exactly what you might think it means -
the opposite of illness.
It's a movement that is catching on all over the country,
among doctors, nurses and others concerned with medical care.
Wellness is really the ultimate in something called self-care,
in which patients are taught to diagnose common illnesses,
and, where possible, to treat themselves.
Wellness was born in 1960s California, where a generation
of young Americans experimented with Eastern mysticism,
mind-expanding drugs, and back-to-nature living.
In wellness, you are the leader.
You're your own guru, and you're the perfect person
that is trying to make your life better and more full.
Before long, wellness shed its alternative roots,
growing with exercise fads, spa tourism and diet crazes.
Wellness had reached the mainstream.
Alongside attempts to encourage all of us to look after our health
a little better is a booming wellness industry,
claimed to be worth $4.2 trillion a year.
Wellness found a home on social media, encouraged by celebrities,
who posted their aspirational lifestyles,
full of wellness practices.
What if I told you the best place to begin is within?
It was at this point that Belle started posting
about her wellness journey.
I get out of bed for what we do.
We really believe that we're changing people's lives.
We just want to go, hey, maybe eat, you know, some more fruits
and vegetables, move your body a little more,
drink a little bit more water.
Inspired by Belle,
Pixie Turner took to Instagram to spread the wellness message.
Everyone was using overhead shots, so I did the same...
...and the more I did that, the more it paid off.
And then I'd spend the next hour just refreshing
and refreshing Instagram, watching the likes come in.
I loved getting all those likes.
The first time I got over a thousand likes on a picture,
I was so happy.
Pixie's wellness journey began when she was advised to see
a cardiologist, following a health scare in the family.
When I was 19 years old,
I was told that my cholesterol was too high,
I should follow some lifestyle changes, if I wanted to,
and come back in a year.
If it was still high, I would have to go on statins
for the rest of my life.
I did not want to do that.
I went and did the most obvious thing to me, at the time.
I went straight to Dr Google, started typing.
I found Belle Gibson, and this wellness community,
that was very focused on taking charge of your own health.
It was very empowering,
and on top of that, it was very visually appealing.
And in between that, there were these pictures of these people
who looked so healthy, and happy, and shiny,
and if I need to eat that food to look like that,
I'm going to do it.
Like hundreds of thousands of others, Pixie and Maxine
started using the first wellness app in the world, The Whole Pantry,
designed by Belle Gibson.
It was offering this kind of tool kit for people
to follow her lifestyle.
So there were these really, really stunning recipes.
There was something very serene about the app.
I hadn't seen anyone do anything like that,
and, to me, I saw that as just a continuation of her wanting
to share something with the world that was valuable,
and that people wanted.
I saw it as very selfless for her to share all of this with people.
I thought she must be a really kind person.
Belle Gibson is a mother, a businesswoman,
and she's also living with brain cancer.
I mean, why this app?
When Belle went on breakfast TV to promote the app,
she was admired by the hosts.
And you're quite inspirational.
I wouldn't mind betting that that's a fair bit behind all of this,
as well...
They were visibly moved by her seemingly inspiring story.
We really believe that we've revolutionised, erm, something
that people are becoming increasingly interested
and invested in, which is health and wellness.
For a person living with brain cancer,
might I add, you look incredibly healthy.
Having funded the award-winning app herself,
now Apple invited Belle to California.
They wanted to adapt The Whole Pantry for their
soon-to-be-launched Apple Watch.
It was five years ago I was diagnosed with terminal cancer,
and we launched The Whole Pantry a year ago.
That evolution came through my community.
They kept reaching out to me, saying, you know,
how are we going to, you know, live the whole life
without resources, or without something pulling that all together?
So that was my responsibility.
The Whole Pantry was about more than just healthy living.
It was also about giving back.
A portion of each app sale was donated to charitable causes
Belle was passionate about.
We really believe that we're changing people's lives,
and we have a giving-back end of the company as well,
with your app download transfers into community donation,
so that's everything from funding medical support for children
that are living with cancer, to building schools in Sierra Leone.
It just reinforced what I already knew about her,
which is that she is selfless,
she's not doing this for her own personal gain,
she's trying to help people,
and this was just another way of her doing that.
In Belle's hometown of Melbourne, mum-of-three Kylie Wyllie
had a successful personal training business.
I was getting ready for my best friend's wedding.
I was maid of honour,
so there was lots of excitement around that.
I had had some chest pain, which was unusual.
My husband and friend talked me into going to the doctor,
to have it investigated.
So I went down to the local centre, and I had a scan,
and the first one was just an ultrasound of my armpits,
and I had MRIs and CT scans.
I was driving to the rehearsal dinner, and the doctor called me,
and she said, "I need you to come in to, come in to the clinic
"and see me". I said, "Well, it's just not possible,
"I'll have to see you on Monday. I can't come in".
And she said, "Well, I hate to do this over the phone,
"but you have lymphoma.
"You have cancer".
We got through the wedding, and the whole time, I just remember
being in this surreal, like, "Holy shit!"
Like, "How is this, like, my, my life right now?
"Like, what, what's going to happen?"
And that night, on the Sunday,
the lymph nodes had enlarged so much,
I was having trouble breathing,
cos they were pushing up pressure on my neck.
I couldn't lift my arms up,
and so I was taken via ambulance to the Alfred Hospital,
where I started treatment.
I guess the reality really set in about the severity of the diagnosis
is when the doctor said to me,
"You need to get your affairs in order".
And I remember looking at him, thinking, you have to be kidding.
I was diagnosed, like, five seconds ago.
How are you even, how am I down for the count already?
Like, give me a chance to fight it first.
After six months of treatment in hospital,
Kylie's health wasn't improving.
I was having daily chemo, I had no hair,
and I'd had 17 lumbar punctures.
I was like, you're not making me better, you're making me worse.
You're killing me. Like, why am I even doing this?
My beautiful girlfriend, Suzy, came to visit me, and she said to me,
"Have you heard about this girl, Belle Gibson?"
"She's got brain cancer, and, you know, she's doing really well".
OK, this is interesting.
Maybe SHE'S got the right idea, maybe I'M doing it all wrong.
I'm dying on the inside, getting worse with every single treatment,
I look horrendous,
and she's out there, living her best life.
Interested in finding out more about her lifestyle,
Kylie bought Belle's newly released wellness book.
So, in the front page of the book, Belle writes about her own story.
"I pulled myself out of chemo and radiotherapy.
"My doctors freaked out, but they couldn't stop me.
"I was empowering myself to save my own life
"through nutrition, patience, determination and love".
I wanted to be just like Belle, beautiful,
and she was successful,
she was inspiring to so many people.
She was what the ultimate goal was,
to be like Belle Gibson.
Now, we've forgiven the avocado for its high fat content,
and deemed it a superfood.
But can the food we eat really clean our bodies
and make us feel well?
With her book and app, Belle advocated clean eating
to help heal the body, which meant restricting your diet.
Clean eating was a phrase that the wellness community
really latched on to, and really used a lot,
the idea that we needed to clean up the way that we were eating.
I mean, everyone knows that vegetables are good for you,
fruit is good for you, plants are good for you.
It made sense, the idea that all these processed foods,
and these various ingredients that we were eating
were not good for us.
It was so simple and it made so much sense.
In pursuit of clean eating,
Pixie's diet became more and more restricted.
So in my fridge now, I've got various animal products,
things that I definitely would not have eaten,
anything with any kind of meat in it.
Definitely not. Er, we've got pasta, that's got gluten.
Hell no. That's not allowed. No way.
Anything with dairy, so, you know, whether that is, that's cream,
it's cheese, cream cheese, hard cheese, soft cheese.
None of this is OK. All of this has gone.
I mean, it seems harmless, but because it's prepared,
and it's in a package, I would not have eaten this.
Also this one has cream in it, so definitely a big no-no.
And, on paper, someone might say, you know, that seems really healthy,
like, that, to me, is the epitome of, like, a healthy thing.
It's got more than five ingredients.
That means it's processed, and you're not allowed it.
And what's the idea behind that?
Someone on the internet made it up, and it became a thing.
Because the idea is, if it has five or more ingredients,
it's probably a processed food, and therefore it's a bad food,
because it's processed.
And, finally,
we have wine.
Alcohol wasn't really a thing of wellness,
because it's completely devoid of nutrients,
and also, when you drink wine, or you drink alcohol,
it doesn't allow you to wake up feeling fresh the next morning,
ready to have your, you know, your spin class,
and your smoothie for breakfast.
I mean, I was at the end of my first year of uni
when I got into wellness,
so whilst a lot of my friends and colleagues were going out
and drinking, I was only, only very occasionally
going along with them, and I wouldn't drink that much.
Usually something really simple, not wine.
After nine months of chemotherapy,
Kylie was struggling to cope with treatment for her lymphoma.
I'd had enough of all of the poking and prodding and the constant scans.
I wasn't getting any better.
I was getting worse.
I was done and...
...I can remember my husband, you know, waking me up
to take me to The Alfred and he would get up before me.
He would put my pillow in the car, my blanket,
then he would wake me last minute and take me.
And I sat at the door of the house.
I'm just like, "I'm done. I'm not doing it.
"I'm not going any more. I do not want another lumbar puncture.
"I don't want it. We need to talk about other treatments.
"I can't do this any more."
The chemo wasn't for me. It wasn't working for me
that I should come off it and try, you know, the clean eating.
I was desperate. My life had totally changed
and she appeared to be doing everything right.
And I felt like I was doing everything wrong.
I felt like I was sucked into this process
that wasn't working for me.
So I felt like,
"No, I need to give this a go to see if this works."
She was saying that what she was doing was curing her cancer.
It was making it better and...
...I had her there to look at.
I had her on my phone and she was in magazines
and she was on the news and she was being reported, so...
...I trusted her.
I trusted everybody that supported her.
Wanting to follow Belle's eating regime,
Kylie began messaging her directly on Instagram.
When I sent her a message, it was after she'd had another procedure
and I remember just, you know, sending her good wishes
and, you know, "I hope you're going to be OK",
and, "My thoughts and hopes are with you,"
"Sending all, you know, positive vibes",
and she replied, thanking me for my kind wishes.
I was telling people, "I spoke to Belle Gibson."
"She replied to my message",
like, and I'd be all that.
I felt like we were probably opening,
you know, the lines of communication and probably would chat more about,
you know, her journey and my journey and...
...yeah, I was pretty chuffed at the fact that she replied to my message.
I wanted to be her friend.
In July 2014, Belle posted this picture on Instagram,
with a caption explaining how her cancer had spread
and it wasn't a good prognosis.
With frustration and ache in my heart,
my beautiful game-changing community.
It hurts me to find space tonight, to let you all know,
with love and strength,
that I've been diagnosed with a third and fourth cancer.
I have cancer in my blood, spleen, brain, uterus and liver.
I am hurting.
I can still see it so clearly in my mind, that post and that caption,
because I just remember feeling so devastated for her.
Like, how can this happen to somebody who's worked so hard,
who's achieved all of this, who's such a great person?
It just seemed really unfair.
If brain cancer wasn't bad enough, and now, she's copping this
and this poor, beautiful woman that,
you know, was just trying to live her best life and...
...I felt so sad for her.
Belle's devoted followers poured out their love and support
for her on social media,
but her claims were so extraordinary
that some had started to doubt her story.
Around 2005, my wife Susan was diagnosed with breast cancer,
and I recall very vividly...
...the feeling of powerlessness that we both had
and you want to have some sense of control over this illness
and not it just being in the hands of a doctor
and how desperate you can feel...
So desperate that you'll go down the Google rabbit hole
and look into all sorts of alternative practices
and you get into this bewildering kind of situation of who do I trust?
INTERVIEWER: What's the first thing that comes into your mind
when you hear the name, "Belle Gibson"?
The first thing that comes into my mind is...
...my meeting with Belle Gibson in February 2015,
when I sat down to interview her in a cafe.
I had been writing about the wellness phenomenon since 2012,
and then, I came across Belle Gibson's claims online
and I was just immediately intrigued by them.
Because I'd written about the wellness industry
and had interviewed a range of cancer specialists,
I just was immediately suspicious
about her claim about this brain tumour.
You just don't live with something like that for five years
without having some kind of treatment.
As far as I could tell in the mainstream media
no-one had really thought to raise any questions
about this narrative that she had put forward.
I said to my editor, "Look, there's something that just doesn't add up.
"I mean, she's claiming that she's got this malignant brain tumour
"and four other cancers and she looks like a million dollars.
"I think we just dig into this a bit."
One of the first things I noticed
when I began delving into Belle's story was that on social media
she'd had enormous attention for the past 18 months,
but prior to that, it was almost as if she didn't exist.
It appeared that she had erased
parts of her online history prior to 2014.
That just really intrigued me because the obvious question is,
why would you do that?
And so, I began doing intensive searches of Google
to try and find any trace of her before 2014.
And that's when I came across this skateboard chat forum from 2009,
where there was this young woman called Belle Gibson,
who was nothing like the Belle Gibson of The Whole Pantry.
She was this 17-year-old trash-talking skater girl.
And to be honest, initially, I thought,
"Well, this can't possibly be Belle Gibson."
You know, there must be just two Belle Gibsons
because apart from anything else,
Belle Gibson was supposedly 20 years old in 2009, not 17.
I came across this post,
where she talked about how she'd had this tattoo done.
And I suddenly realised, like, this is her,
because the tattoo she described
is the tattoo that Belle Gibson has on her arm.
Not only had Belle been lying about her age,
as Richard continued to research her past,
he found further worrying inconsistencies.
In the course of burrowing into this skateboarding chat forum,
I came across these posts where she claimed to be...
...writing from a hospital bed in Hollywood Private Hospital in Perth,
and to be recovering from open-heart surgery.
And she was claiming that she'd died on the operating table
and been resuscitated.
I mean, it was supposedly written in real time,
while she was in hospital.
She was describing the chapel that she went to pray in.
And as with her Whole Pantry Facebook page,
the reaction from all of these people on the skate forum
was one of, you know, extraordinary drama and, you know,
"My God, Belle! Are you OK?"
And, you know, "That's terrible!"
And, you know, "Should I send you some flowers?"
It was kind of a mirror image of what was on the Whole Pantry page
but it was five years earlier and a younger incarnation of her
making these extraordinary, and frankly, highly unlikely claims
about a medical emergency.
The other thing was there was no mention on this skateboarding forum
about this malignant brain tumour that she supposedly had.
Richard wasn't the only person sceptical about Belle's story.
Online, others were raising doubts too.
Penguin, the publishers of Belle's book,
had also started to notice discrepancies in her story.
Marie Claire said today, um...
"You really have changed the whole market for food apps,
"Because now, it's like a trend. Everyone wants to do one."
I'm like, I know.
To prepare Belle for journalists and their probing questions,
they gave her media coaching.
What we suspect might happen now
is that because you are the success story of the moment,
you know what journalists do,
they want to start scratch, scratch, scratching away.
They already are. Yeah, exactly.
And we're concerned about that.
Well, that's what the publicist at Apple also said.
It's like, what story do you want to be?
So I'm going to ask you some of these questions,
and some of them you won't like, but...
...but that's OK cos it's just us. Yeah.
You've said that the cancer is now in your blood and your spleen
and your brain and your uterus and your liver, that's really...
It's... it's serious now, isn't it?
Yeah.
Um...
I'm going to get tested for ovarian cancer.
I no longer have cancer in my uterus.
Woohoo! That's great news. Really amazing.
Um... When were you told that?
Um... Not long ago.
Yeah, that's great news. Yeah, but...
...it still all feels like it sucks down there.
Do you think you're dying? Yeah.
Do you feel like you're dying? Yeah, and I'm fine with that.
And it's conflicting for a lot of people.
Like, I don't think I'm going to die tomorrow but my body is dying.
Like, of course it is.
But I don't want them to know every nitty-gritty detail.
After a year of following a strict clean eating diet,
Maxine wasn't seeing the results promised by wellness.
My health started deteriorating.
I was starting to feel a lot more run-down.
I had lost my period,
and physically, I just wasn't feeling that good any more.
I would often find myself hungry a lot of the time,
creating the sort of binge cycle at night.
I'd eat like maybe half a jar of peanut butter
or something like that, and then, call my mum and be like,
"I don't know why I can't stop eating.
"I don't know what's wrong with me."
And she'd say, "Are you thinking maybe it's the diet that you're on?"
I'd be like, "No, no, the diet's fine, it's me."
I did see a doctor. And of course,
one of the first things they'll say is,
"You need to eat more and exercise less."
But of course, that is the opposite of what society always tells you
you need to do in order to be healthy,
so I was like, "They're talking nonsense.
"Of course, I don't need to exercise less and eat more.
"What I'm doing is perfectly healthy.
"I'm taking care of my health, so that's definitely not it."
And I just ignored their advice.
I definitely think there was a frustration that I...
...I was doing everything -
I was following all the rules,
I had the books that all these wellness influencers were selling
that would help me transform my life.
And my life didn't look like that.
It didn't look that glamorous or exciting.
I just felt like a complete failure.
In February 2015, Richard flew to Melbourne to meet Belle,
who was doing interviews to publicise her new book,
The Whole Pantry.
There was a certain sense of anticipation
when I sat down opposite her at this cafe of what is she going to say
and how much am I going to be able to glean from her?
The thing that you first notice about Belle Gibson
is that she just doesn't look sick at all,
like she's the picture of glowing health.
And the second thing you notice about her is
she acts much younger than you expect her to act.
I kept thinking to myself,
"This is the woman who's reduced roomfuls of people to tears
"and has generated this almost messianic following online."
And I was sitting there thinking,
"I just don't find you convincing."
I just didn't buy it.
As we went on, it became clear that it was very difficult
to get any kind of specificity out of her.
You know, she would apologise -
her memory was affected by her medical condition.
The impression I got was that she thinks on her feet
and she shifts her position as she goes.
And she creates this confusion in your mind
as to what it is that she's saying.
You're trying to pin her down, but she keeps shifting position.
So, about halfway through the interview,
I framed a question, which was something along the lines of,
"What about these other four cancers
"that you were recently diagnosed with?"
And she started this answer that...
...just seemed to go around in circles.
And she was talking about the difficulty she was having.
She was going to tell me something
that she hadn't said publicly before.
It was very difficult and upsetting for her.
And I was just sitting there thinking,
"What... what is... Where is this going?
"Like, what is she talking about?"
And she started telling me that the doctor
who diagnosed her with these other four cancers the previous year,
had shot through on her and she was no longer seeing him.
And she now had doubts about his bona fides.
And so I said to her, "Well, what are you telling me?
"Are you saying that you're now not sure...
"..that you've got these other four cancers?"
And she said, "No."
I was just completely stunned that she would backtrack
from this extraordinary claim that she'd made only seven months earlier.
I just walked away from that interview
with, really, my head spinning.
I remember calling my editor from the car and saying,
"You know, I just can't believe this has happened.
"Belle Gibson just recanted to me, on the record."
Belle had changed her story about having secondary cancers.
But before he could safely go to press,
Richard had to prove his theory that Belle never had brain cancer.
So, I'm at my desk one day at the office.
At this point, I'd been ringing just about anybody I can
who knows Belle Gibson,
and my phone rings and it's Belle Gibson on the phone.
I knew straight away that she was really unhappy
about the fact that I was digging around, as I expected she would be.
She, in her circuitous way, started talking about how damaging...
...media stories can be for people and that people who are, um...
...vulnerable can even, you know, commit suicide sometimes,
if stories of a damaging nature are published.
I just got off the phone and thought, "Oh, man!", you know,
"She's just sort of suggested that, if I publish this story,
"she's going to top herself."
Other journalists were on Belle's trail, too.
They found that she dropped out of school aged 15,
and two years later, she settled in Melbourne just before having a son.
They also made a shocking discovery about Belle's business.
Doubts were raised when she failed to deliver
a promised $300,000 to charity.
The reason that Nick Toscano and I started looking into it
was because we were tipped off.
We had around half a dozen people in Belle Gibson's inner circle
telling us that they didn't believe she was sick.
But that's a very difficult story for a journalist to write.
We don't have access to people's medical records.
So, we started probing her other claims
and these centred around her charitable donations.
So, you were effectively following the money? That's right.
The news that Belle hadn't paid the promised share of her profits
to charity rocked the online wellness world,
attracting loyal defenders and fierce critics.
Belle took to the internet to defend her reputation.
I knew we had to publish immediately,
we couldn't sit on what we had any more,
and so I went to the news desk and we got legal advice
and we went straight to the press that day under the headline,
Mega-Blogger Casts Doubt On Cancer Claims.
Belle's story exploded into the public sphere,
and as news of her cancer fraud spread fast,
it garnered a furious backlash.
Overnight, some of her most loyal fans became her biggest critics.
I was at my girlfriend's hair salon
and it flicked up on my social media that Belle Gibson had lied.
I just burst out straight away, saying,
"Oh, my God, Belle Gibson is a liar!"
I don't know, I felt betrayed and a little bit let down by her,
and then, the absolute mind-blowing, why the hell would you do that?
Why would you pretend to have cancer?
Like...
...what the hell?
I felt like it made me look like an idiot.
When the story broke,
those closest to Belle were reluctant to go on the record,
afraid of the backlash for being associated with her.
Even Belle's parents didn't publicly support her.
Now, one of Belle's friends has agreed to speak out
as long as she isn't identified.
It extremely quickly became this very toxic story
and I kind of didn't want to touch it with a ten-foot pole
because of how toxic it appeared from day one.
Belle grew up in Wynnum, a working-class suburb of Brisbane.
She claimed to have left home at age 12,
spending her teens living with friends.
I remember the first time I ever met Belle,
she looked me right in the eye
and she really tried to connect with me very deeply.
For a 14-year-old girl, you know,
that was something that was really lovely.
And I definitely enjoyed my time with Belle.
The only catch with Belle was that you knew that
there was nothing that she could say that you could take at face value.
When she came to class in an arm sling,
there was no chance it was actually a broken arm.
And, you know, the next week told us that she was a test tube baby.
We all kind of went, "Oh, yeah, sure. OK, Belle."
We kind of all knew from the beginning that Belle likes to lie.
I remember a few years ago now, opening up Facebook
and seeing a video and I recognised the face.
It was Belle talking about some app that she was creating.
And instantly, I kind of had alarm bells ringing
in the back of my mind.
I kind of sat there going,
"Has she done it again but on a massive scale now?"
People's immediate reaction was denial.
This can't be real, surely not.
And then, as I think it started to sink in,
that's when the doubt creeped in and people thought,
"OK, maybe she actually did lie."
It was five years ago I was diagnosed with terminal cancer.
I don't think I'm going to die tomorrow, but my body is dying.
For a person living with brain cancer, might I add,
you look incredibly healthy.
I felt incredibly gullible that I had fallen for something
that could so easily have been disproven and was disproven.
How could I be so stupid?
It's so devastating for the industry.
She was such an important figure.
It blows all trust out the water with everyone's stories.
I felt really disappointed in myself...
...for having been tricked by her.
I became a lot more cynical that day.
It was clear that wellness was never going to be the same.
Belle disappeared, purging all traces of herself from social media.
A Facebook group called Belle Gibson Uncovered sprang to life,
where people shared stories about Belle
and examined her every post for inconsistencies.
It was driven by a lot of people
whose family had gone through cancer,
whether it be directly or indirectly,
and people that had lost people
because they didn't go through conventional treatment.
So, they were really angry.
They were angry about the influence that she had on people.
They blamed her.
A lot of people blamed her for things that had gone wrong.
There was a lot of pictures from her past
that were contradictory to the image that she was selling, you know.
It was, you know, images of her drinking or smoking
and not living that amazing, healthy lifestyle that she promoted.
If only we had done that before we gave her the platform to...
...be the person that she was.
Within two weeks of the story breaking,
Penguin had withdrawn Belle's book
and Apple had removed any mention of The Whole Pantry
from their website and App Store.
Welcome back to The Life And Lies Of Belle Gibson,
the woman who pretended to have cancer,
and to this day, still won't tell the truth
that she knew she didn't.
Three months after the scandal broke,
Belle appeared on the Australian current affairs show, 60 Minutes.
You go on Instagram in 2013 -
"I have been healing a severe and malignant brain cancer
"for the past few years, with natural medicine,
"Gerson Therapy, and foods.
"It's working for me."
It is and if any...
Except you didn't have brain cancer.
No, I didn't.
She wasn't at all how I expected her to be.
She just came across as devoid of emotions,
lacking in any empathy or even recognition
of the people that she hurt.
How can we believe anything you say now?
Tara, I have lost everything.
Would you accept that you're a pathological liar?
No.
I never quite could sort out my feelings about Belle Gibson,
because even though what she did was...
...reprehensible and dangerous,
she personally, I thought, was a very fragile person,
whose grip on reality was a bit tenuous.
And so, I was constantly in this dilemma about
whether I felt sympathy for or I loathed her.
She's definitely not well because you don't...
A well person doesn't do what she's done and believe in her own lies.
But she's also highly intelligent.
She thinks we're all stupid.
That's what annoys me about her.
She is the type of person that thinks
that she's smarter than the rest of us and we're all fools,
maybe we were there for a little bit,
and that she can do and say whatever she likes without any consequence.
BELLE'S FRIEND: On the internet it is so much easier
to prioritise anger than it is to prioritise compassion.
I see people still with so much hatred and anger
in their hearts at her,
and I kind of wish that they knew the 14-year-old Belle
and understood the full context of this.
I hope that Belle took some really hard lessons
and can... Not have to deal with being public enemy number one.
Pixie and Maxine had become friends through wellness,
but after years of restrictive dieting,
it had taken a toll on their health.
When I look back now on my time in wellness,
I had an unhealthy relationship with food.
It was obsessive. It was anxiety-inducing.
It was classic signs of orthorexia.
Orthorexia is an eating disorder
characterised by having an unsafe obsession with healthy food.
When I was in the midst of it, there was so much denial... Yeah.
...in terms of the idea that this might actually not be helpful.
This is actually harming me and wasn't making me feel good.
No, no, I blocked that out.
I couldn't possibly face that idea.
I would've been like, "Everything's great, everything's wonderful."
There was so much denial, which I guess is quite...
...classic for disordered eating,
is that there is that kind of denial that can often be there.
Yeah, and I think it's almost disordered eating is so normalised
within wellness that, you know,
when you are so immersed within that culture,
in your view, there's nothing disordered about it.
I just wanted to have a normal uni experience
after years and years of being in and out of school
and never really having a sense of stability.
I just desperately needed something to cling on to for dear life.
Yeah. And that's what wellness presented itself as.
Yeah, we were vulnerable. Wellness came along and said,
"Hi, we can help."
When you look at our story,
it very much shows that wellness is seductive.
It is intriguing.
And...
...the worst part about it is that you are never good enough.
You can never reach peak wellness.
You can never be good enough for wellness.
And that is to somebody who's going into that already vulnerable
and probably with low self-esteem,
probably not feeling too great about themselves
because of whatever's going on,
it just pushes you down further and just makes you feel worthless
and that is shit.
Belle was fined £230,000 for making false claims
about her donations to charity.
A fine she's never paid.
The people of Australia want to know why you haven't paid that fine.
Today, it's rumoured that she's working in a Melbourne school
and that she's converted to Islam.
As the dust settles on her story,
some wonder how she'd been allowed to achieve such success,
and if Belle was the only guilty party.
I don't feel anger towards Belle
in the same way that I do towards the industry as a whole.
I feel angry at social media for creating this space
where misinformation can spread unchecked.
I feel angry at the publishers who gave Belle a platform
to profit from people's vulnerability.
KYLIE: You didn't even for a second question her
because of who supported her, who was backing her.
It wasn't just Apple, it was Penguin Books.
It was Cosmopolitan that had,
you know, endorsed her and stood behind her,
so I wouldn't have thought
it was ever my responsibility to fact-check her.
The biggest publishing company in the world
and the biggest computer company in the world had apparently
completely failed to do any due diligence on her claims.
I mean, Penguin admitted to me that they didn't really do
any proper fact-checking on her medical history.
And Apple, when I finally got someone to talk to me,
effectively said, well...
...they didn't care about the questions that were being raised
about her cancer claim, as long as her app worked.
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