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These are the user uploaded subtitles that are being translated: 1 00:00:15,940 --> 00:00:17,620 Right, it's time to talk about the power 2 00:00:17,620 --> 00:00:18,380 of free marketing. 3 00:00:18,860 --> 00:00:20,980 Sam, whoa, did you just say free marketing? 4 00:00:21,360 --> 00:00:22,080 Please do tell. 5 00:00:22,740 --> 00:00:25,120 Don't you worry guys, just stay calm, get 6 00:00:25,120 --> 00:00:27,200 a coffee, sit back and let me explain. 7 00:00:28,060 --> 00:00:31,119 So, at every single wedding you attend, you 8 00:00:31,119 --> 00:00:33,280 have the very best and most effective marketing 9 00:00:33,280 --> 00:00:36,080 opportunity available to you, and it's totally free. 10 00:00:36,520 --> 00:00:39,040 It's more powerful than SEO and more effective 11 00:00:39,040 --> 00:00:39,880 than social media. 12 00:00:40,960 --> 00:00:43,320 To illustrate the value and power of this 13 00:00:43,320 --> 00:00:45,220 free marketing, I'm going to start off by 14 00:00:45,220 --> 00:00:47,680 showing you Abby and Craig, a wedding I 15 00:00:47,680 --> 00:00:49,240 shot at Cripps Barn in 2016. 16 00:00:50,060 --> 00:00:52,020 And for the purpose of this exercise, I'll 17 00:00:52,020 --> 00:00:53,460 share how much they booked me for, which 18 00:00:53,460 --> 00:00:54,720 in this case was £2,000. 19 00:00:55,760 --> 00:00:58,100 Now, Abby and Craig found me and booked 20 00:00:58,100 --> 00:01:00,220 me through a Pinterest post, because I track 21 00:01:00,220 --> 00:01:02,760 how they found me on Inquiry, which happened 22 00:01:02,760 --> 00:01:04,420 to be the wedding of Vanessa and Stefan, 23 00:01:04,940 --> 00:01:06,840 a wedding that was featured on Junebug Weddings 24 00:01:06,840 --> 00:01:09,220 and then Pinterest from 2015. 25 00:01:10,080 --> 00:01:12,760 I charged £17.50 with a free engagement 26 00:01:12,760 --> 00:01:13,080 shoot. 27 00:01:14,260 --> 00:01:16,240 And at Abby and Craig's wedding, during the 28 00:01:16,240 --> 00:01:18,320 downtime that I no longer used as a 29 00:01:18,320 --> 00:01:21,480 rest period, I captured this moment, two guests 30 00:01:21,480 --> 00:01:22,900 sharing a little kiss during dinner. 31 00:01:23,640 --> 00:01:25,500 That turned out to be Emma and Jade, 32 00:01:26,040 --> 00:01:27,480 who off the back of that image alone 33 00:01:27,480 --> 00:01:30,340 booked me for £2,500 to shoot their 34 00:01:30,340 --> 00:01:31,800 wedding 18 months later. 35 00:01:32,600 --> 00:01:34,760 Back to Abby and Craig though, and I 36 00:01:34,760 --> 00:01:36,440 also shared a selection of images with the 37 00:01:36,440 --> 00:01:38,220 venue, Cripps Barn, so they had some images 38 00:01:38,220 --> 00:01:40,600 for social media and they kindly added me 39 00:01:40,600 --> 00:01:43,020 to their recommended supply list and used one 40 00:01:43,020 --> 00:01:45,700 for Instagram, which led to Niswana and Anthony 41 00:01:45,700 --> 00:01:49,220 booking me at £3,500, along with four 42 00:01:49,220 --> 00:01:50,320 other couples and counting. 43 00:01:51,720 --> 00:01:53,600 Abby and Craig then got featured on the 44 00:01:53,600 --> 00:01:55,540 Rock My Wedding site, which was picked up 45 00:01:55,540 --> 00:01:58,280 by Charlotte and Simon for £3,500 in 46 00:01:58,280 --> 00:02:00,920 Cornwall, one of my all-time favourite weddings. 47 00:02:02,160 --> 00:02:03,920 Emma and Jade then got featured on Harper's 48 00:02:03,920 --> 00:02:06,280 Bazaar US and featured on their Instagram account 49 00:02:06,280 --> 00:02:07,400 with four million plus followers. 50 00:02:08,639 --> 00:02:11,000 Their venue, Badminton House, now recommend me. 51 00:02:11,580 --> 00:02:13,320 Anna and Vaughan booked me at £3,500 52 00:02:13,320 --> 00:02:15,260 and I've shot four more couples since. 53 00:02:16,120 --> 00:02:18,440 And then, via being featured on Harper's Bazaar, 54 00:02:18,500 --> 00:02:20,500 Casey and JT spotted my work and invited 55 00:02:20,500 --> 00:02:22,520 me and my family to Antigua and that 56 00:02:22,520 --> 00:02:23,100 was £4,500. 57 00:02:25,080 --> 00:02:27,560 All because of Abby and Craig, one winter 58 00:02:27,560 --> 00:02:30,280 wedding in 2016, or actually because of Vanessa 59 00:02:30,280 --> 00:02:31,320 and Stefan in 2015. 60 00:02:31,840 --> 00:02:32,700 How did they find me? 61 00:02:33,600 --> 00:02:35,680 If it's not already clear at every single 62 00:02:35,680 --> 00:02:37,500 wedding I go to, there is opportunity. 63 00:02:38,720 --> 00:02:39,640 There's word of mouth. 64 00:02:40,040 --> 00:02:42,140 The immediate guests who are there, they will 65 00:02:42,140 --> 00:02:44,440 notice you, your work ethic, your manners. 66 00:02:44,960 --> 00:02:46,500 Then they'll see your work when the couple 67 00:02:46,500 --> 00:02:47,180 share the gallery. 68 00:02:47,880 --> 00:02:49,480 Many of those guests are likely to move 69 00:02:49,480 --> 00:02:51,720 in the same social circles, be of a 70 00:02:51,720 --> 00:02:52,440 similar demographic. 71 00:02:53,220 --> 00:02:54,860 Some may be getting married or know people 72 00:02:54,860 --> 00:02:55,420 getting married. 73 00:02:56,620 --> 00:02:59,240 Give them a reason to talk positively about 74 00:02:59,240 --> 00:02:59,500 you. 75 00:03:00,880 --> 00:03:02,580 You have direct social media. 76 00:03:03,120 --> 00:03:05,100 From every wedding you have potential reach on 77 00:03:05,100 --> 00:03:06,820 Instagram, Facebook, Pinterest. 78 00:03:07,520 --> 00:03:09,200 Get some strong images out quickly. 79 00:03:10,060 --> 00:03:11,080 Don't wait three weeks. 80 00:03:11,700 --> 00:03:13,680 Tag venues, suppliers, the couple. 81 00:03:14,240 --> 00:03:14,880 Blog posts. 82 00:03:15,040 --> 00:03:17,220 We'll explore this more in SEO, but every 83 00:03:17,220 --> 00:03:18,800 venue has keyword potential. 84 00:03:19,300 --> 00:03:19,820 Use it. 85 00:03:21,720 --> 00:03:22,240 Suppliers. 86 00:03:22,540 --> 00:03:23,620 Just share your images. 87 00:03:24,160 --> 00:03:25,340 Don't even think about a fee. 88 00:03:25,720 --> 00:03:26,900 Just ask them to credit you. 89 00:03:26,980 --> 00:03:27,480 Be nice. 90 00:03:27,920 --> 00:03:29,320 Get them images before they even ask. 91 00:03:29,440 --> 00:03:31,540 You'll be amazed how much they can or 92 00:03:31,540 --> 00:03:32,460 will champion you. 93 00:03:33,260 --> 00:03:34,920 And they need content just as much as 94 00:03:34,920 --> 00:03:35,280 we do. 95 00:03:37,020 --> 00:03:37,860 Wedding blogs. 96 00:03:38,160 --> 00:03:40,520 It's about much more than just being featured. 97 00:03:40,880 --> 00:03:43,220 It's a huge collaboration and with it comes 98 00:03:43,220 --> 00:03:45,800 an SEO benefit along with marketing that's done 99 00:03:45,800 --> 00:03:47,980 for you when they share to social media. 100 00:03:48,980 --> 00:03:52,340 So remember, you are a customer facing business. 101 00:03:52,900 --> 00:03:54,340 Even when you're at a wedding, you are 102 00:03:54,340 --> 00:03:55,060 always selling. 103 00:03:56,020 --> 00:03:59,280 Sell yourself by showing up, smiling, working hard 104 00:03:59,280 --> 00:04:00,180 and sharing the love. 7196

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