Original subtitles

Right then, you say social media and for

me now you hear Instagram.

Once upon a time, not so long ago,

that would have been Facebook or depending on

where you are now it could mean TikTok,

it might mean Pinterest or even Twitter.

Vintage Twitter.

Yes, there are a lot of social media

platforms around but I think the majority of

us would be in agreement that at the

present time Instagram is now the default platform.

It's where a lot of clients find you,

get a good idea of your work, your

personality and what you stand for as a

person.

So this will be the platform I'm going

to base social media on.

However, it's not to say that some of

the lessons can't be transferred to TikTok, Pinterest,

YouTube or Facebook, even Snapchat if your target

audience is 16 to 18.

I can't say there are rights and wrongs

when it comes to social media.

It's not as black and white as that

and plenty of you watching this will probably

know or currently practice it far better than

I do but the rules of social media

are subjective to the growth you want, the

client you're aiming for and quite importantly what

you enjoy.

You don't like reels?

Don't worry, Mr. Zuckerberg hasn't set any rule

in place to say that it's impossible to

gain more engagement without them, I'm pretty sure.

However, there are absolutely some do's and don'ts

across the board which we'll chat about more

later on.

I also feel it's important to address that

it's okay to take time away from social

media as and when you feel you want

to.

Did your old corporate boss ask you to

take your laptop and work phone on holiday

and be contactable at all times?

I mean they might have thought about it

but it would have been an unreasonable request

for you to work solidly during your time

off and it's okay to apply those rules

to your own business as well.

Thankfully there are now plenty of tools that

allow you to get your content out there

to the world while your phone's left in

the hotel room and you're on a sun

lounger with a mojito in one hand and

a pina colada in the other.

Oh to dream.

So let's get stuck in shall we and

get our gram on.