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Okay, let's get into shooting.
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This is the part of the course, if
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it's not already obvious, where we talk about
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the kit I use, how I use it
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and what visual triggers I look for on
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the day of a wedding, or even just
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at home with the family, because that's where
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this starts.
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This should be a passion that you take
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to weddings, not something you just do at
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weddings to make some dollar.
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If you don't have that passion for creating
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images and the desire for wanting to create
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better images, you will be found out.
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We also explore the creative process and how
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the content that you choose to consume affects
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your work.
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We're going to talk about what kit you'll
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need.
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Please note, I've always used Canon, so most
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references and language will be in Canon.
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I will try and translate as and when
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I can, but you may need to do
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a little extra homework if you shoot.
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Is it Nikon or Nikon?
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And that Japanese brand beginning with S.
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I think they're all Japanese, aren't they?
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Rhymes with pony.
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Sony.
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But the basic principles will all be explained
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and outlined and they're all transferable.
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Before we dive into the lesson, I think
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it's really important that you question yourself as
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a photographer.
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You have an opinion and ask yourself, what
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do you want your images to be like?
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This is really important.
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Often, I think too many photographers, and I've
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been guilty of it myself, just start out
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shooting and try and countless techniques without really
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questioning why they're using that technique.
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We'll explore this in more detail later on
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and discuss why it's vital to find your
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style from a branding and marketing point of
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view.
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On the subject of how I want my
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images to look, I always just want them
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to feel honest and genuine and to make
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the viewer of the image feel as though
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they are there in the scene at the
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wedding, even though they weren't there.
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I want people to feel as though they're
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right in front of the person I've documented
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in the frame, not 20 yards back, observing
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it from the edge on a 70-200
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wearing camouflage wall paint.
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Being up close and personal, that is my
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core offering and a linchpin to my photographic
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style.
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And that's not to say it's everyone's style.
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There are countless different approaches and techniques out
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there, and you are absolutely entitled to embrace
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as many or as few as you wish.
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I just want you to question your style
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and to have an idea of what you're
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about as a photographer, because it becomes relevant
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when we're trying to connect with and speak
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to our target client.
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I will regularly talk about my style to
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an open inquiry, and I describe my work
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as a visual story.
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It's my interpretation of their day.
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It's how I saw their day unfold.
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For me, wedding photography has always filled that
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creative void that other jobs lacked.
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I absolutely love and feed off the buzz
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of going to a wedding.
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Despite feeling a little anxious that my work
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will be rubbish, everything will be out of
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focus, and yet I will miss all of
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the key moments and totally balls up the
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confetti shot.
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But it's important to note that that fear
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drives me, and it's taken a while for
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me to realise this and to accept those
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feelings as a positive mindset.
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But they are.
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It's those feelings that push me forward.
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I often get asked, how do I handle
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the nerves or pressure of shooting weddings for
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that much, for a high-end client?
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And my answer is always the same.
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Price doesn't even come into my thoughts.
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It doesn't factor.
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The pressure comes from me.
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It's internal.
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It's my fear of not being good enough,
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regardless of how much anyone has paid for
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my services.
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That drives me.
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My standards are way up here.
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My client standards and expectations are here.
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And this leads me on to another one
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of my personality traits.
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Always wanting better.
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My standards are always far higher than I
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can normally achieve.
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And although I may never meet them, the
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important thing to remember is setting them.
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It's taken a while for me to realise
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how much of an important and positive trait
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this is to have.
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If you don't have something that's unachievable to
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aim for, whether it's a style of work
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or a goal, your work or your path
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will never progress.
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And again, it took me a long time
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to accept this.
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I've spent many years frustrated that my work
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simply isn't good enough.
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But when you speak to or hear successful
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creatives talk, people you think have got it
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nailed on, you soon come to realise they
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all doubt themselves.
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They all feel the imposter syndrome.
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And even here, right now, delivering this content
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to you, those same feelings exist or come
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to the surface.
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I doubt myself.
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I worry that no one will take value
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from this course.
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You'll call me out as a fraudster.
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I hope you don't, but you may.
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But it's that worry and fear that makes
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me put 110% into delivering everything I
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know for this course.
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The same process goes with me to each
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and every wedding I shoot or have shot.
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Whether it was for £900, £2,500 or
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£5,000.
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This here is my first ever wedding.
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I honestly have no idea why I took
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this shot.
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Maybe I'd seen it somewhere else and thought,
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hey, that's wedding photography.
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I'll do that.
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Needless to say, I don't take these types
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of images anymore.
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This may have been the only of a
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time.
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But this wedding was an opportunity.
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It came through a friend asking if I'd
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shoot her cousin's wedding, apparently because I had
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a camera.
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I think that was the only requirement.
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But remember what I said about recognising opportunity
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and saying yes.
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I went for it.
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I didn't hesitate.
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And this was a 4pm ceremony in November.
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I'd never used an on-camera flash gun
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before.
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And obviously the ceremony was candle lit.
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Talk about jumping in the deep end, right?
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But I survived.
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Some frames I totally fluked.
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And some are even relevant to the principles
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I'm going to talk about in this module.
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We're all guilty of thinking we haven't improved
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or grown as photographers.
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But sometimes it takes a process of reflection
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to realise that we have been on a
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journey.
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One thing I say to so many workshop
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attendees is that this improvement, it doesn't just
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happen overnight.
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Recognise that it is a journey.
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And the only comparison you should be making
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is to your previous self.
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Do not compare your work to someone who
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has been an established professional for 8 years.
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It often doesn't end well.
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It's also worth noting and remembering that you
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are comparing yourself to a curated body of
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someone else's work.
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So in order to restore some balance and
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to justify this point, here's some of my
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early work for you to reflect on.
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2013.
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My first full season as a wedding photographer.
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I took this.
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I look at it now and I just
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see a photography car crash.
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Framing and composition is messy.
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Grading leaves a lot to be desired.
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There's no separation from the background.
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But in the same year I took this.
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I can and still do use this frame
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for marketing.
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This has been reddited a few times but
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the foundation was there.
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In 2014 I got sucked into light trails
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because you know that was supposed to be
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cool.
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I'm not so sure anymore.
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Same year I took this.
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I still use this frame.
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At another wedding in 2014 after a Geoff
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Newsome workshop, I did this because I was
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trying to be like Geoff Newsome.
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More on that later.
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At the exact same wedding I took this.
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Still one of my favourite ever wedding images.
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I've had grooms ask for jumping shots.
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Yep, done that one.
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I've taken backlit off camera flash rain shots.
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Yep, done that one.
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And I've positioned a couple under the wing
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of a scrapped aeroplane.
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I mean, why wouldn't you do that?
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What strikes me when I go back through
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my early work, the question I find myself
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asking and the one I want you to
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ask is this.
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Who are you trying to impress?
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For me now, it's glaringly obvious that I'd
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fallen into the trap of trying to impress
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as many different people as possible.
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But here's the thing.
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When you try to appeal to everyone, you
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appeal to no one.
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I did not need to try and book
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400 weddings a year or impress every photographer
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that follows me.
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And you don't need to show a multitude
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of styles.
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It turns out that consistency is the key.
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So at the end of 2015, just after
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Buddy was born and I made that decision
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to fine tune my business and to target
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a more premium client, I made a big
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call.
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I stopped.
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I stopped producing the work that wasn't my
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passion.
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And it's important to stress, I have no
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issue with anyone producing those types of images.
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They just aren't the ones that speak to
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me as a creative.
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The images I was passionate about were the
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natural and authentic moments, the simple but beautiful
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frames.
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So I made the decision to refocus my
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efforts going forward and to only shoot and
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showcase work that matched that ethos.
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So I've had two constants in my work
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since that winter.
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One, simple and relaxed portraits.
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I used to print out mood boards in
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the first few years.
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I'd find posing inspiration, usually from other wedding
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photographers, and take a picture of the mood
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board as the first image of the day.
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That way, when it came to portrait time,
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I could just turn the wheel on the
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back of the camera and voila, I had
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a mood board of poses to copy.
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But this had one major flaw.
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It would stop me looking for the best
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solution or scene.
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And it would prevent couples from feeling comfortable
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because I was asking them to pose and
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copy someone else.
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We'll explore this more over the next few
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videos.
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The second constant is documenting the ordinary moments,
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being present, observing, being close, capturing the key,
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crazy and fleeting moments in a natural manner.
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Again, we'll be addressing what makes these images
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consistent in the next couple of videos.
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And finally, going back to the point of
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curated work and comparing yourself to someone's Instagram
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or portfolio, I still take plenty of dog
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-awful frames.
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I took this one last year.
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And this one.
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And this one.
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You get the point, right?
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Okay, cool.
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See you on the next video.
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