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These are the user uploaded subtitles that are being translated: 1 00:00:22,080 --> 00:00:27,660 most of the big shore places were closed now and there were hardly any lights 2 00:00:27,760 --> 00:00:33,679 except the shadowy moving glow of the ferry boat across the sound 3 00:00:34,800 --> 00:00:41,840 and as the moon rose higher the inessential houses began to melt away 4 00:00:42,399 --> 00:00:47,340 until gradually i became aware of the old island here 5 00:00:47,440 --> 00:00:52,000 that flowered once for dutch sailors eyes 6 00:00:52,480 --> 00:00:58,299 a fresh green breast of the new world 7 00:00:58,399 --> 00:01:03,099 its vanished trees had once pandered in whispers 8 00:01:03,199 --> 00:01:07,760 to the last and greatest of all human dreams 9 00:01:09,439 --> 00:01:14,059 for a transitory enchanted moment man must have held his breath 10 00:01:14,159 --> 00:01:17,759 in the presence of this continent 11 00:01:18,640 --> 00:01:24,059 face to face for the last time in history with something commensurate to his 12 00:01:24,159 --> 00:01:30,640 capacity for wonder f scott fitzgerald 13 00:01:37,680 --> 00:01:40,620 i think new york has always been marked by 14 00:01:40,720 --> 00:01:46,780 an exchange process being a port culture being founded on trade it's not just the 15 00:01:46,880 --> 00:01:52,540 trade of material goods but it's a trade of ideas it's a trade of people it's a 16 00:01:52,640 --> 00:01:57,580 trade of things and in that exchange process one of the 17 00:01:57,680 --> 00:02:00,940 most important things the underlying undergrading 18 00:02:01,040 --> 00:02:05,740 thing that's being exchanged is really desires 19 00:02:05,840 --> 00:02:13,599 you have this constant striving for moving up for attaining something 20 00:02:13,920 --> 00:02:17,820 and out of that process you have this kind of 21 00:02:17,920 --> 00:02:21,020 constant feeling that somehow where you are 22 00:02:21,120 --> 00:02:26,959 is not sufficient and you want to move up higher 23 00:02:27,840 --> 00:02:30,380 well i would say that a very important part of it something i understand 24 00:02:30,480 --> 00:02:36,219 completely coming as i do from brooklyn is the element of yearning 25 00:02:36,319 --> 00:02:40,300 if you go to long island city if you go to brooklyn ice and look across the water 26 00:02:40,400 --> 00:02:45,980 to manhattan you have a sense of a goal that may or may not be reached 27 00:02:46,080 --> 00:02:50,060 by poor old you but which makes you feel this is the most important thing in the 28 00:02:50,160 --> 00:02:52,879 world you see 29 00:02:54,080 --> 00:02:57,499 someone said years ago that the longest journey in the world is from brooklyn to 30 00:02:57,599 --> 00:03:04,700 manhattan and that's absolutely true i used to live for years on a street 31 00:03:04,800 --> 00:03:07,660 called pineapple uh very near the brooklyn bridge i 32 00:03:07,760 --> 00:03:12,300 worked at crooked bridge every day um even there you were full of yearning 33 00:03:12,400 --> 00:03:16,779 for what lay on the other shore now that is of course the very essence 34 00:03:16,879 --> 00:03:22,859 of very transcendental emotion visible almost in your hands before you get it 35 00:03:22,959 --> 00:03:26,640 and the feeling there is very strong 36 00:03:27,920 --> 00:03:31,900 i've never even now but i used to walk across the bridge never gotten below 37 00:03:32,000 --> 00:03:35,340 in new york and walked around but i feel that i'd accompany something 38 00:03:35,440 --> 00:03:39,100 extraordinary which had nothing to do with the mile or 39 00:03:39,200 --> 00:03:42,139 mile and a half whatever it was it had to do with the feeling i had 40 00:03:42,239 --> 00:03:46,540 entered into a different civilization and of course 41 00:03:46,640 --> 00:03:51,820 manhattan is new york well queens is very lovely the bronx has a lot of real 42 00:03:51,920 --> 00:03:57,339 history and it's very interesting but the action that we know about is always in 43 00:03:57,439 --> 00:04:03,100 manhattan and that action is contributed to by the people who live elsewhere 44 00:04:03,200 --> 00:04:06,460 they have created manhattan in a way by living outside of it 45 00:04:06,560 --> 00:04:09,820 ironically now that is they have wished for something 46 00:04:09,920 --> 00:04:13,260 rich and joyous in their lives and that's what they found in the world of 47 00:04:13,360 --> 00:04:16,560 opportunity in the world of 48 00:04:26,840 --> 00:04:29,840 accomplishment 49 00:04:40,840 --> 00:04:43,840 so 50 00:04:52,320 --> 00:04:56,620 all through the spring and summer of 1919 the streets of new york were filled 51 00:04:56,720 --> 00:04:59,980 with parades and troops of marching men returning 52 00:05:00,080 --> 00:05:06,939 from the grim battlefields of europe week after week crowds lined the streets 53 00:05:07,039 --> 00:05:10,780 to cheer the regiments as they swung up fifth avenue 54 00:05:10,880 --> 00:05:14,379 past the great victory arch at 23rd street 55 00:05:14,479 --> 00:05:19,340 past the solemn memorial at 42nd street and up to the spectacular curtain of 56 00:05:19,440 --> 00:05:26,939 jewels by the park the first to be honored was the 369th 57 00:05:27,039 --> 00:05:31,500 an all-black regiment from harlem which the french had awarded their highest 58 00:05:31,600 --> 00:05:36,620 military honor the quad aguer along with the nickname hell fighters 59 00:05:36,720 --> 00:05:40,720 for their legendary valor under fire 60 00:05:44,080 --> 00:05:49,659 there had been a war fought and won and the great city of the conquering 61 00:05:49,759 --> 00:05:56,060 people was crossed with triumphal arches and vivid with thrown flowers of white 62 00:05:56,160 --> 00:05:59,039 red and rose 63 00:05:59,840 --> 00:06:03,180 all through the long spring days the returning soldiers 64 00:06:03,280 --> 00:06:07,420 marched up the chief highway while merchants and clerks 65 00:06:07,520 --> 00:06:10,860 left their bickerings and crowding to the windows 66 00:06:10,960 --> 00:06:18,740 turned their white bunched faces gravely upon the passing battalions f scott 67 00:06:18,840 --> 00:06:21,840 fitzgerald 68 00:06:27,680 --> 00:06:32,880 to most new yorkers the horizon seemed limitless that spring 69 00:06:33,280 --> 00:06:37,819 on the first of the year al smith the hero of the labor reform movement 70 00:06:37,919 --> 00:06:42,539 had been sworn in as the first irish american governor in america 71 00:06:42,639 --> 00:06:48,379 it was an astonishing triumph for the immigrant experience in new york 72 00:06:48,479 --> 00:06:52,620 that same year the 19th amendment would take effect 73 00:06:52,720 --> 00:06:55,819 after decades of passionate struggle american women 74 00:06:55,919 --> 00:06:59,440 had finally won the right to vote 75 00:07:00,560 --> 00:07:05,580 and at long last after nearly 300 years the oldest ethnic group in new york 76 00:07:05,680 --> 00:07:09,020 after the dutch had finally found a space for themselves 77 00:07:09,120 --> 00:07:12,639 in the turbulent commercial city 78 00:07:14,479 --> 00:07:18,780 everything is possible a 23-year-old midwesterner named f scott fitzgerald 79 00:07:18,880 --> 00:07:23,499 wrote to his fiancee zelda the day he arrived in february 80 00:07:23,599 --> 00:07:31,099 i am in the land of ambition and success this was the dawn of the day of the hope 81 00:07:31,199 --> 00:07:36,219 of the that this was the american century europe hadn't believed really in the 82 00:07:36,319 --> 00:07:41,659 notion of what america was becoming until the first world war but we 83 00:07:41,759 --> 00:07:47,020 were suddenly the great power which promised to become the supreme power 84 00:07:47,120 --> 00:07:50,140 of the 20th century and i think that that was an 85 00:07:50,240 --> 00:07:55,440 actual psychological transformation in us 86 00:07:56,639 --> 00:08:00,620 more than most people understood the war had been a watershed 87 00:08:00,720 --> 00:08:07,520 for europe for america and for the sprawling metropolis it was its capital 88 00:08:08,400 --> 00:08:11,900 it's a critical moment in the city's history new york goes into 89 00:08:12,000 --> 00:08:16,060 that war three billion dollars in debt it's a third world country 90 00:08:16,160 --> 00:08:19,740 europeans have been investing in its stocks and bonds for years we owe them 91 00:08:19,840 --> 00:08:25,499 an enormous amount of money by the time the war is over the united states 92 00:08:25,599 --> 00:08:29,260 is now a creditor nation for the first time in its history it is three billion 93 00:08:29,360 --> 00:08:33,419 dollars ahead of the game and consequently new york has moved to a 94 00:08:33,519 --> 00:08:37,739 position where it can challenge london for the position of the center 95 00:08:37,839 --> 00:08:45,580 of the world though no one could have known it by the spring of 1919 96 00:08:45,680 --> 00:08:48,940 the curtain was about to rise on the most spectacular 97 00:08:49,040 --> 00:08:54,460 and in the end heartbreaking act in the city's astonishing three-century history 98 00:08:54,560 --> 00:09:01,760 as 130 years of relentless commercial growth now came to a tremendous climax 99 00:09:02,399 --> 00:09:06,060 in the decade to come as the city and country kicked themselves free of the 100 00:09:06,160 --> 00:09:09,900 past and rose into a seemingly limitless future 101 00:09:10,000 --> 00:09:13,260 new york would become one of the most commercially and culturally creative 102 00:09:13,360 --> 00:09:19,179 places on earth committed as never before or since to the intoxicating dreams 103 00:09:19,279 --> 00:09:25,900 of capitalism before it was over a new kind of culture 104 00:09:26,000 --> 00:09:31,980 a mass culture and a new kind of city a city of desires and dreams would be 105 00:09:32,080 --> 00:09:37,260 brought into existence on the slender island of manhattan 106 00:09:37,360 --> 00:09:42,620 as it did new york would soar upward in a frenzy of speculation 107 00:09:42,720 --> 00:09:48,880 rising higher and then falling lower than it ever would again 108 00:09:49,680 --> 00:09:53,260 henry ford once saying the sky's the limit 109 00:09:53,360 --> 00:09:57,660 and a sense what the 20s discovered was maybe the sky wasn't the limit 110 00:09:57,760 --> 00:10:04,299 uh maybe one could go right into the sky um hart crane the poet wrote about a sale 111 00:10:04,399 --> 00:10:11,500 flung into april's in most day that sense that you could fling yourself into space 112 00:10:11,600 --> 00:10:15,179 and it would be your friend new york is the center 113 00:10:15,279 --> 00:10:19,739 of this not because it has the largest airports and the most air travel which 114 00:10:19,839 --> 00:10:26,060 it does but rather because it's the place that is the skyscraper capital of the 115 00:10:26,160 --> 00:10:29,340 world and also the capital of the media that 116 00:10:29,440 --> 00:10:35,179 the media are centralized here the media are a way of colonizing space 117 00:10:35,279 --> 00:10:41,580 so it was the center i think of this sense of air-mindedness of anything's 118 00:10:41,680 --> 00:10:48,859 possible anything can be done the harbor is flourishing skyscrapers the likes of 119 00:10:48,959 --> 00:10:54,220 which the world have never seen are creating a kind of image of new york city 120 00:10:54,320 --> 00:10:59,979 that has stuck with us ever since but it's this period of of intense change 121 00:11:00,079 --> 00:11:04,140 which really is a culmination it's such an exciting place to be 122 00:11:04,240 --> 00:11:09,419 perhaps no other city in the history of the world has enjoyed 123 00:11:09,519 --> 00:11:17,179 a kind of decade that new york had between the armistice day in 1918 in the 124 00:11:17,279 --> 00:11:24,060 stock market crash toward the end of 11 year period an 11-year run 125 00:11:24,160 --> 00:11:29,419 that was just wonderful 126 00:11:29,519 --> 00:11:33,279 it is a european city no longer 127 00:11:33,760 --> 00:11:38,700 it is american it is itself 128 00:11:38,800 --> 00:11:46,700 imperial new york of time yet men and machines 129 00:11:46,800 --> 00:11:50,160 we are all so young yet 130 00:11:51,279 --> 00:11:57,100 wait and see wait and see what new york will do 131 00:11:57,200 --> 00:12:11,839 sherwood anderson 132 00:12:16,399 --> 00:12:21,660 the first act in many ways the strangest and most terrifying of the entire decade 133 00:12:21,760 --> 00:12:28,639 began in the spring of 1919 before the troops had even finished coming home 134 00:12:29,200 --> 00:12:33,660 on the evening of may 1st a night clerk at the main branch of the u.s post office 135 00:12:33,760 --> 00:12:38,460 on 33rd street and 8th avenue happened to notice 16 slender identically wrapped 136 00:12:38,560 --> 00:12:43,179 packages each addressed to a prominent politician or businessman 137 00:12:43,279 --> 00:12:48,700 and each containing enough nitroglycerin to blow a man's head off 138 00:12:48,800 --> 00:12:51,979 confirming deeply rooted american fears that sinister foreign 139 00:12:52,079 --> 00:12:56,299 elements were at work in the land the revelation helped set in motion 140 00:12:56,399 --> 00:13:00,700 the red scare a wave of political reaction and xenophobia 141 00:13:00,800 --> 00:13:04,380 unlike anything seen in the country before or since 142 00:13:04,480 --> 00:13:11,040 directed at cities with large populations of immigrants and especially new york 143 00:13:11,440 --> 00:13:14,780 within months groups that had enjoyed triumphant success 144 00:13:14,880 --> 00:13:20,780 only a few years before immigrant workers progressive reformers and union 145 00:13:20,880 --> 00:13:25,519 organizers found themselves on the run 146 00:13:26,639 --> 00:13:31,020 and there are mass roundups people are taken out put on ellis island 147 00:13:31,120 --> 00:13:36,220 and if they're aliens they are slated for deportation 148 00:13:36,320 --> 00:13:39,900 and of course the most famous deportee who's sent off in this period is emma 149 00:13:40,000 --> 00:13:47,580 goldman and it's like a fever that grips people there's another wave in early 1920 150 00:13:47,680 --> 00:13:51,979 and then it breaks it was like the fever had broken 151 00:13:52,079 --> 00:13:56,700 and it's i think then that we really move into the 20s 152 00:13:56,800 --> 00:13:59,979 and we've moved into a new climate the communists are going to be driven 153 00:14:00,079 --> 00:14:04,700 underground the labor movement is still there but it's in serious disarray 154 00:14:04,800 --> 00:14:10,620 you created a space where both globally in terms of the competitors in europe or 155 00:14:10,720 --> 00:14:17,099 basket cases business in the united states and in new york in particular 156 00:14:17,199 --> 00:14:22,940 is looking at fabulous possibilities for normalcy for profit making for getting 157 00:14:23,040 --> 00:14:25,839 on the business 158 00:14:27,040 --> 00:14:32,539 wednesday september 16 1920. dawned partly cloudy and pleasantly warm 159 00:14:32,639 --> 00:14:36,859 in new york it was a good morning on the new york 160 00:14:36,959 --> 00:14:41,839 stock exchange with prices rising steadily 161 00:14:42,240 --> 00:14:45,900 as the lunch hour approached crowds began to spill out of the skyscrapers 162 00:14:46,000 --> 00:14:49,260 which clustered around the intersection of wall street and broad 163 00:14:49,360 --> 00:14:56,620 the very heart of the financial district a little before noon a horse-drawn wagon 164 00:14:56,720 --> 00:15:01,419 pulled to a stop outside the imposing limestone facade of the house of morgan 165 00:15:01,519 --> 00:15:04,959 right across from federal hall 166 00:15:06,000 --> 00:15:13,839 then all hell broke loose 167 00:15:17,680 --> 00:15:23,500 what happened was a a wagon drawn by a horse um pulled up outside of 168 00:15:23,600 --> 00:15:25,900 the morgan bank at the corner as it's called of 169 00:15:26,000 --> 00:15:33,900 wall and broad and a few minutes before noon um blew up the wagon was full of 170 00:15:34,000 --> 00:15:37,900 dynamite unfortunately the forensic science of 171 00:15:38,000 --> 00:15:43,839 explosions was not even in existence in 1920. 172 00:15:44,959 --> 00:15:49,099 all they found of it was the four of the horse's hooves up by trinity church 173 00:15:49,199 --> 00:15:55,839 when the rest of the horse was simply vaporized as was the wagon 174 00:15:56,160 --> 00:16:00,140 and the wagon had been full of sash weights as well as explosive and cut 175 00:16:00,240 --> 00:16:06,380 into chunks i mean as shrapnel the purpose of this was to kill as many 176 00:16:06,480 --> 00:16:10,460 people as possible and about 40 people were killed 177 00:16:10,560 --> 00:16:14,140 it was a lovely day had a bomb gone off a few minutes later 178 00:16:14,240 --> 00:16:17,500 afternoon when people would have been going on their way to lunch um the death 179 00:16:17,600 --> 00:16:23,739 toll probably would have been in the hundreds 180 00:16:23,839 --> 00:16:27,099 the gouges that were cut into the limestone facade 181 00:16:27,199 --> 00:16:31,020 by the explosion are still there you can go see them 182 00:16:31,120 --> 00:16:36,539 the stigmata of capitalism so to speak and the house of morgan just carried on 183 00:16:36,639 --> 00:16:43,680 business they weren't about to be you know shut down by by these people 184 00:16:44,880 --> 00:16:48,299 by evening temporary lights had been strung across wall street 185 00:16:48,399 --> 00:16:53,519 to allow hastily assembled work crews to repair the damage 186 00:16:54,160 --> 00:16:58,380 by one in the morning the new york times reported it was evident that with most 187 00:16:58,480 --> 00:17:01,580 of the necessary repair work virtually complete 188 00:17:01,680 --> 00:17:05,839 wall street would go on with business as usual 189 00:17:06,480 --> 00:17:10,859 the next morning to everyone's amazement the market continued its steady upward 190 00:17:10,959 --> 00:17:14,880 trend with hardly a bump 191 00:17:16,000 --> 00:17:19,839 the roaring 20s had begun 192 00:17:31,840 --> 00:17:35,740 scott fitzgerald from saint paul minnesota felt more at home with the 193 00:17:35,840 --> 00:17:42,300 organ they did in paris he loved new york because as he said 194 00:17:42,400 --> 00:17:46,939 new york had all the iridescence of the beginning of the world 195 00:17:47,039 --> 00:17:51,260 no one ever say anything as good as that about new york 196 00:17:51,360 --> 00:17:57,740 everything is possible this is the thing possible because on summer nights 197 00:17:57,840 --> 00:18:01,740 and scott fitzgerald wrote and the great gatsby you feel that some beautiful 198 00:18:01,840 --> 00:18:06,140 fruit is about to be plucked you see so there's the midwestern boy coming 199 00:18:06,240 --> 00:18:11,980 east first to princeton been to new york um remaking himself um studying the city 200 00:18:12,080 --> 00:18:17,740 studying literature then going for serious art 201 00:18:17,840 --> 00:18:22,480 and serious popular success 202 00:18:23,360 --> 00:18:27,340 for months after his arrival f scott fitzgerald had tried to make a go of it 203 00:18:27,440 --> 00:18:31,980 as a writer working at an advertising agency by day 204 00:18:32,080 --> 00:18:35,020 and pouring out stories by night that were rejected 205 00:18:35,120 --> 00:18:41,980 as swiftly as he could write them nothing came of it 206 00:18:42,080 --> 00:18:47,100 then in june when his fiance zelda temporarily broke off their engagement 207 00:18:47,200 --> 00:18:50,699 he went on a three-week drinking binge sobered up 208 00:18:50,799 --> 00:18:56,699 and rapidly rewrote the manuscript of an already rejected novel 209 00:18:56,799 --> 00:19:01,420 published in the spring of 1920 under the title this side of paradise 210 00:19:01,520 --> 00:19:04,699 the book unfurled like a banner over the entire age 211 00:19:04,799 --> 00:19:10,060 one man said capturing as nothing else had the reckless spirit of a whole 212 00:19:10,160 --> 00:19:15,500 generation disillusioned with the past and determined to throw itself headlong 213 00:19:15,600 --> 00:19:19,840 into the future come what may 214 00:19:21,200 --> 00:19:24,860 fitzgerald's meteoric career was launched as the city itself 215 00:19:24,960 --> 00:19:31,180 began its giddy upward climb in the years to come no one would 216 00:19:31,280 --> 00:19:34,220 chronicle the ark of its dark and shining trajectory 217 00:19:34,320 --> 00:19:39,840 more poignantly than he 218 00:19:40,400 --> 00:19:47,660 the whole golden boom was in the air its splendid generosities its outrageous 219 00:19:47,760 --> 00:19:54,960 corruptions and the torturous death struggle of the old america 220 00:19:56,080 --> 00:20:00,939 there seemed little doubt about what was going to happen 221 00:20:01,039 --> 00:20:07,020 america was going on the greatest gaudiest spree in history 222 00:20:07,120 --> 00:20:11,200 and there was going to be plenty to tell about it 223 00:20:12,080 --> 00:20:21,840 have scott fitzgerald 224 00:20:26,799 --> 00:20:30,860 well honestly the thing that struck returning veterans just off the boat 225 00:20:30,960 --> 00:20:35,260 as it were was prohibition and they were ticked off that what they were coming 226 00:20:35,360 --> 00:20:39,819 back to was a no beer universe they also in fact we're not coming back 227 00:20:39,919 --> 00:20:43,819 to economic good times we tend to forget that there was in fact a post-war 228 00:20:43,919 --> 00:20:48,540 recession so for a couple of years in fact they were looking at 229 00:20:48,640 --> 00:20:55,260 no beer no job but then the boom took hold the great boom 230 00:20:55,360 --> 00:20:59,900 of the 20s which is organized around the mass production and the mass consumption 231 00:21:00,000 --> 00:21:04,380 of commodities well the 1920s is a period that people 232 00:21:04,480 --> 00:21:07,579 talk about in terms of the so-called second industrial revolution 233 00:21:07,679 --> 00:21:10,939 which refers to a basic shift in the american economy 234 00:21:11,039 --> 00:21:14,059 toward the production of what we call consumer goods 235 00:21:14,159 --> 00:21:17,420 think about the automobile think about telephones think about 236 00:21:17,520 --> 00:21:20,699 vacuum cleaners washing machines household appliances 237 00:21:20,799 --> 00:21:24,459 which really in the 1920s become available on a mass basis to ordinary 238 00:21:24,559 --> 00:21:29,660 people pretty much the first time and i think an important part of that shift to 239 00:21:29,760 --> 00:21:33,020 consumer capitalism to producing consumer goods 240 00:21:33,120 --> 00:21:36,220 is the need to make sure that you can sell those goods that you can advertise 241 00:21:36,320 --> 00:21:40,620 them that you can market them in this respect new york in effect 242 00:21:40,720 --> 00:21:43,819 becomes a kind of central player in the second industrial revolution because new 243 00:21:43,919 --> 00:21:47,100 york is the center of image production new york is also the center of 244 00:21:47,200 --> 00:21:51,020 advertising it's the center of the new mass media 245 00:21:51,120 --> 00:21:54,220 and so the second industrial revolution you could you could say 246 00:21:54,320 --> 00:21:58,860 really becomes marketed advertised sold largely through what's going on in new 247 00:21:58,960 --> 00:22:01,440 york city 248 00:22:02,480 --> 00:22:07,260 formally the task was to supply things that men wanted 249 00:22:07,360 --> 00:22:12,059 the new necessity is to make men want the things which machinery must turn out 250 00:22:12,159 --> 00:22:17,900 if civilization is not to perish the problem before us is not how to 251 00:22:18,000 --> 00:22:22,939 produce the goods but how to produce the customers 252 00:22:23,039 --> 00:22:30,540 samuel strauss for nearly 300 years the size of the 253 00:22:30,640 --> 00:22:35,340 marketplace reached by new york had been steadily widening the orbit of 254 00:22:35,440 --> 00:22:41,840 its influence increasing with each new advance in transportation and technology 255 00:22:42,080 --> 00:22:47,180 now in little more than half a decade that reach would be extended to infinity 256 00:22:47,280 --> 00:22:51,740 by the power of the new mass media concentrating in manhattan 257 00:22:51,840 --> 00:22:55,900 and above all by the stunning new invention that by 1922 258 00:22:56,000 --> 00:23:02,320 was already radiating invisibly from the tops of several midtown skyscrapers 259 00:23:03,679 --> 00:23:07,500 the first advertisement that ever goes out on radio 260 00:23:07,600 --> 00:23:11,260 is an advertisement for housing jax nights 261 00:23:11,360 --> 00:23:14,780 and these guys get in they describe the glories of queens and 262 00:23:14,880 --> 00:23:18,140 not so far from the city and yet it's bucolic and rural and they 263 00:23:18,240 --> 00:23:24,780 are swamped they are flooded with demand for jackson heights apartments 264 00:23:24,880 --> 00:23:29,260 and bills go all over new york city as a result of that one 10-minute spot they 265 00:23:29,360 --> 00:23:33,660 sold about 150 000 worth of apartments so that's the 266 00:23:33,760 --> 00:23:37,020 beginning of what comes to be the american system of broadcasting 267 00:23:37,120 --> 00:23:41,980 the idea that the broadcasts themselves are paid for and often created by 268 00:23:42,080 --> 00:23:44,540 advertisers what are the advertisers buying 269 00:23:44,640 --> 00:23:50,780 they're buying a captive audience 270 00:23:50,880 --> 00:23:56,480 though no one knew it modern american culture had been born 271 00:24:00,400 --> 00:24:06,939 sell them their dreams them what they longed for 272 00:24:07,039 --> 00:24:13,279 and hoped for and almost despaired of having 273 00:24:13,679 --> 00:24:19,740 sell them this hope and you won't have to worry about selling them goods 274 00:24:19,840 --> 00:24:26,699 helen landon cass i think there's a heightened sophistication in the 1920s 275 00:24:26,799 --> 00:24:29,980 of how it is that we reach people certainly advertisers 276 00:24:30,080 --> 00:24:33,260 in the field of radio are looking out to this new medium which can reach into 277 00:24:33,360 --> 00:24:38,540 people's homes they're looking for new ways of essentially manufacturing desire 278 00:24:38,640 --> 00:24:42,780 of creating needs in people and it's no accident it seems to me that all these 279 00:24:42,880 --> 00:24:45,260 people are very interested in the new psychologies 280 00:24:45,360 --> 00:24:49,500 of the 1920s what are the secrets for unlocking desire what are the secrets 281 00:24:49,600 --> 00:24:52,059 for harnessing desire what are the secrets for changing 282 00:24:52,159 --> 00:24:56,400 behavior so that people will buy a 283 00:24:58,840 --> 00:25:04,459 product the standard oil company of california 284 00:25:04,559 --> 00:25:08,300 is pleased to bring you this hour of great music by the master composers 285 00:25:08,400 --> 00:25:14,380 every thursday evening throughout the year 286 00:25:14,480 --> 00:25:18,459 are you listening this is milton j cross announcing 287 00:25:18,559 --> 00:25:23,760 the importance of radio entertainment in practically every american 288 00:25:24,880 --> 00:25:29,840 you will find it radio 289 00:25:36,960 --> 00:25:43,260 it had to become this center this peculiar place where things could mix 290 00:25:43,360 --> 00:25:47,340 where advertising which is a deeply commercial somewhat corrupt enterprise 291 00:25:47,440 --> 00:25:52,059 could nevertheless be conversant with art psychoanalysis etc i 292 00:25:52,159 --> 00:25:57,179 suppose it had to become a center practically as well as imaginatively of 293 00:25:57,279 --> 00:26:01,020 mixed and somewhat contradictory needs drives 294 00:26:01,120 --> 00:26:07,760 movements commercial and idealistic impulses 295 00:26:09,440 --> 00:26:12,380 propelled by the commercial explosion in midtown 296 00:26:12,480 --> 00:26:15,980 and by a thrilling sense that all the old rules had been suspended 297 00:26:16,080 --> 00:26:20,860 in commerce and the arts new york would in the next half decade 298 00:26:20,960 --> 00:26:24,300 finish giving birth to the most rapaciously commercial 299 00:26:24,400 --> 00:26:29,600 and dizzyingly democratic culture the world had ever seen 300 00:26:30,159 --> 00:26:35,020 in the decade to come as the forces of the first mass media culture in history 301 00:26:35,120 --> 00:26:39,100 began to dissolve all the old ways of life in america 302 00:26:39,200 --> 00:26:42,380 an immense chasm would begin to open up between the past 303 00:26:42,480 --> 00:26:49,500 and future in new york city looking back americans forever after 304 00:26:49,600 --> 00:26:55,520 would try to sort out what had been lost and what had been gained 305 00:27:05,200 --> 00:27:09,179 the 20s for many people seems to be the moment when new york becomes 306 00:27:09,279 --> 00:27:12,860 very familiar i think that the phrase the roaring 20s 307 00:27:12,960 --> 00:27:16,380 can best be understood perhaps with reference to the explosion 308 00:27:16,480 --> 00:27:20,620 of imagemaker the new mass media of motion pictures the new mass media of 309 00:27:20,720 --> 00:27:27,179 radio broadcasting what's roaring about the 20s in other words is the tremendous 310 00:27:27,279 --> 00:27:31,420 amplification intensification of image making 311 00:27:31,520 --> 00:27:36,640 image selling especially through new meetings of mass media 312 00:27:36,880 --> 00:27:41,179 new york's role as the place where the entertainment and the images and the 313 00:27:41,279 --> 00:27:43,500 songs that the rest of the country are going to sing 314 00:27:43,600 --> 00:27:46,780 even if they are set in different places they're written here this is where this 315 00:27:46,880 --> 00:27:49,660 is the factory of popular entertainment this is what 316 00:27:49,760 --> 00:27:52,860 this is hollywood before hollywood is around where 317 00:27:52,960 --> 00:27:56,299 the national images and the national symbol and the national words are 318 00:27:56,399 --> 00:27:59,120 manufactured 319 00:28:00,240 --> 00:28:03,340 one of the things that's burbling up in the streets 320 00:28:03,440 --> 00:28:10,939 is jazz and what's not to like is the spectacular fluorescence i mean 321 00:28:11,039 --> 00:28:16,140 jazz is not a new york phenomenon but in the 20s black musicians come 322 00:28:16,240 --> 00:28:20,080 pouring into parliament 323 00:28:21,520 --> 00:28:24,939 you're getting to hear the most spectacularly fascinating exciting 324 00:28:25,039 --> 00:28:31,420 music that the country's ever produced 325 00:28:31,520 --> 00:28:35,260 this was where european when ravel came here where did he want to go and he told 326 00:28:35,360 --> 00:28:38,939 george gershwin take me to harlem gresham of course took 327 00:28:39,039 --> 00:28:44,220 him to harlem where he was just you know his socks were knocked off by the music 328 00:28:44,320 --> 00:28:48,459 and european composers would come here and then tell the press at home 329 00:28:48,559 --> 00:28:51,819 their home as well as here this is the music 330 00:28:51,919 --> 00:28:59,840 this is the most exciting music being made today 331 00:29:00,960 --> 00:29:06,459 by 1924 black writers poets artists and musicians from around the 332 00:29:06,559 --> 00:29:10,780 country were pouring into the new black city within a city 333 00:29:10,880 --> 00:29:14,699 drawn by the presence of the media by exploding opportunities in the 334 00:29:14,799 --> 00:29:20,799 entertainment industry and by the siren call of harlem itself 335 00:29:20,960 --> 00:29:25,660 african americans had never had a space of their own in new york city 336 00:29:25,760 --> 00:29:29,100 there had been little concentrations but they were by streets and 337 00:29:29,200 --> 00:29:32,780 consequently they were readily and easily moved 338 00:29:32,880 --> 00:29:36,459 so you had blacks really carrying around town 339 00:29:36,559 --> 00:29:41,660 from way down the lower part of the city up to greenwich village italians come in 340 00:29:41,760 --> 00:29:45,819 and they carry them off to san juan hill and the tenderloin 341 00:29:45,919 --> 00:29:49,740 the subway system which runs on up into harlem 342 00:29:49,840 --> 00:29:54,540 opens up a new possibility an escape route and although there was terrific 343 00:29:54,640 --> 00:29:58,140 reservations about this blacks were ready to move up into this territory and 344 00:29:58,240 --> 00:30:00,559 they do 345 00:30:01,679 --> 00:30:07,500 you see estimates ranging from 200 000 african americans pouring into mostly 346 00:30:07,600 --> 00:30:15,179 harlem from 1917 to about 1925. very soon harlan became four 347 00:30:15,279 --> 00:30:19,579 african-americans everywhere the chrysalis of the new negro a new 348 00:30:19,679 --> 00:30:23,579 opportunity they were wildly ambitious they knew 349 00:30:23,679 --> 00:30:28,140 that new york was where you really got known and they also knew new york 350 00:30:28,240 --> 00:30:31,179 was the media center and that to the extent that 351 00:30:31,279 --> 00:30:34,299 integration was going to benefit them practically 352 00:30:34,399 --> 00:30:37,900 the publishing industry was white it was centered in new york um 353 00:30:38,000 --> 00:30:42,559 musically the recording industry was centered in new york 354 00:30:43,520 --> 00:30:50,620 so we attracted new york attracted this extraordinary black population and 355 00:30:50,720 --> 00:30:54,459 among them were really some of the most gifted artists 356 00:30:54,559 --> 00:30:58,220 of the century and new york got an amazingly 357 00:30:58,320 --> 00:31:04,299 high share of them i bring this up first because this i think is the single most 358 00:31:04,399 --> 00:31:11,200 important factor in new york's cultural preeminence in the 1920s 359 00:31:14,159 --> 00:31:17,179 galvanized by the infusion of black culture 360 00:31:17,279 --> 00:31:20,699 the most extraordinary generation of composers and lyricists in american 361 00:31:20,799 --> 00:31:25,980 history including richard rogers jerome kern oscar hammerstein 362 00:31:26,080 --> 00:31:31,100 cole porter and george and ira gershwin now finished forging an entirely new 363 00:31:31,200 --> 00:31:35,100 kind of musical culture dedicated not to the purity of a single 364 00:31:35,200 --> 00:31:38,220 style but to the exhilarating possibilities 365 00:31:38,320 --> 00:31:42,000 of many cultures coming together 366 00:31:43,039 --> 00:31:47,900 new york is a meeting place a rendezvous of the nations 367 00:31:48,000 --> 00:31:51,980 i'd like to catch the rhythm of these interfusing peoples 368 00:31:52,080 --> 00:31:58,939 to show them clashing and blending i'd like to write of the melting pot of 369 00:31:59,039 --> 00:32:06,220 new york city itself with its blend of native and immigrant strains 370 00:32:06,320 --> 00:32:10,540 its many kinds of music black and white 371 00:32:10,640 --> 00:32:16,240 eastern and western george gershwin 372 00:32:18,320 --> 00:32:21,819 80 years before watching black and irish performers 373 00:32:21,919 --> 00:32:26,299 mimicking and parodying each other in minstrel shows along the bower 374 00:32:26,399 --> 00:32:30,140 walt whitman had predicted they would one day give rise to a native grand 375 00:32:30,240 --> 00:32:33,279 opera in america 376 00:32:34,799 --> 00:32:41,020 now that opera was being born on broadway which by 1924 had become the laboratory 377 00:32:41,120 --> 00:32:46,000 of a uniquely mixed and democratic musical culture 378 00:32:46,640 --> 00:32:52,860 look at the melange of people and styles who created american musical theater 379 00:32:52,960 --> 00:32:59,419 new york allowed them to be all of those things it allowed jerome kern you know to 380 00:32:59,519 --> 00:33:02,860 listen to ub blake and to also you know listen to 381 00:33:02,960 --> 00:33:07,740 classical music and to put them all on stage 382 00:33:07,840 --> 00:33:13,819 it was the most attractive democratic in a way mix achievable in the world at that 383 00:33:13,919 --> 00:33:20,459 moment and they documented it so when when people talk about multiculturalism 384 00:33:20,559 --> 00:33:24,059 that's what they have to be talking about they have to be talking about high and 385 00:33:24,159 --> 00:33:27,860 low accepting each other and loving each other despite the 386 00:33:27,960 --> 00:33:32,459 unlovability of their situation and learning what the other guy knows 387 00:33:32,559 --> 00:33:38,459 and presenting it in public with in an atmosphere of pleasure 388 00:33:38,559 --> 00:33:45,980 you had gender comminglings of all kinds you had these black and white crossovers 389 00:33:46,080 --> 00:33:52,699 in music in literature in every kind of performative art you had 390 00:33:52,799 --> 00:33:57,260 an ongoing crossover of styles and exchange between 391 00:33:57,360 --> 00:34:04,380 blacks and wasps between blacks and immigrant jews perhaps 392 00:34:04,480 --> 00:34:07,500 most important and most important for new york 393 00:34:07,600 --> 00:34:11,900 in particular was the smashing of the barrier between 394 00:34:12,000 --> 00:34:15,760 high art and low art 395 00:34:19,119 --> 00:34:22,460 built around often intoxicatingly lyrical songs 396 00:34:22,560 --> 00:34:26,299 that combine sophisticated wordplay with common slang 397 00:34:26,399 --> 00:34:30,299 and that merged the melodies and rhythms of three continents 398 00:34:30,399 --> 00:34:34,860 the message of the new broadway musicals was clear 399 00:34:34,960 --> 00:34:38,539 being american meant being mixed crossing over 400 00:34:38,639 --> 00:34:43,259 borrowing and commingling to create new forms 401 00:34:43,359 --> 00:34:47,499 the essence of america in short lay in new york 402 00:34:47,599 --> 00:34:50,779 never-ending process of migration and transplantation 403 00:34:50,879 --> 00:34:55,040 had been going on for more than 300 years 404 00:35:00,160 --> 00:35:04,300 i'd say it's constant you know acts of miscegenation you know of 405 00:35:04,400 --> 00:35:08,140 mixing of different cultures you know think of 406 00:35:08,240 --> 00:35:13,499 blood as really as a metaphor you know um my blood in your veins my speech in your 407 00:35:13,599 --> 00:35:16,460 mouth um you know etcetera etcetera my gestures 408 00:35:16,560 --> 00:35:20,060 reinterpreted you know through your body that's what 409 00:35:20,160 --> 00:35:25,340 that's what it is um what did randolph bourne call it transnational america 410 00:35:25,440 --> 00:35:29,100 you know but i call it perpetual expanding um you know miss 411 00:35:29,200 --> 00:35:43,979 acts of miscegenation 412 00:35:44,079 --> 00:35:49,900 by 1927 new york city held sway over the culture and economy of the united states 413 00:35:50,000 --> 00:35:52,880 as never before 414 00:35:53,680 --> 00:35:56,940 never had the power of the metropolis extended so widely 415 00:35:57,040 --> 00:36:00,940 or penetrated so deeply into the conscious and unconscious life of the 416 00:36:01,040 --> 00:36:07,259 nation never before had the city's commercial and cultural forces 417 00:36:07,359 --> 00:36:15,180 been so intertwined and transfused the creative ferment of places like 418 00:36:15,280 --> 00:36:20,780 harlem and times square where art was aspiring to the condition of commerce 419 00:36:20,880 --> 00:36:25,660 was now reaching every corner of america propelled by the explosion of media in 420 00:36:25,760 --> 00:36:31,280 midtown where commerce was aspiring to the condition of art 421 00:36:34,960 --> 00:36:41,019 its magazines go everywhere standardizing ideas 422 00:36:41,119 --> 00:36:48,060 its slang invades the remotest recesses standardizing speech 423 00:36:48,160 --> 00:36:55,259 its melodies are in every home standardizing entertainment 424 00:36:55,359 --> 00:37:00,860 the very thought of broadway the main street of all america 425 00:37:00,960 --> 00:37:03,979 thrills millions who are scattered far 426 00:37:04,079 --> 00:37:09,839 and wide collinson owen 427 00:37:11,839 --> 00:37:16,700 by 1927 new york had become not merely the capital of american culture 428 00:37:16,800 --> 00:37:19,979 but the place where the very idea of what it meant to be an american 429 00:37:20,079 --> 00:37:26,400 was manufactured then beamed out to the rest of the nation and the world 430 00:37:27,280 --> 00:37:31,739 gazing on that image many people were attracted by what they saw 431 00:37:31,839 --> 00:37:36,940 and many others frightened and appalled but few could ignore it or take their 432 00:37:37,040 --> 00:37:40,160 eyes off it for long 433 00:37:41,599 --> 00:37:46,620 old american music and dances the automobile magnate henry ford complained 434 00:37:46,720 --> 00:37:51,340 are being rapidly swamped into oblivion by the commercially promoted jazz music 435 00:37:51,440 --> 00:37:54,640 emanating from new york 436 00:37:56,880 --> 00:38:00,460 and there's a larger point here that has to do with the relation between the city 437 00:38:00,560 --> 00:38:05,580 and the country 1920 was the first time in which more people 438 00:38:05,680 --> 00:38:09,340 lived in cities than the in the countryside 439 00:38:09,440 --> 00:38:12,460 it's a marker between the colonial period when ninety-five percent of the 440 00:38:12,560 --> 00:38:15,900 population was on the country and five percent in the cities and now 441 00:38:16,000 --> 00:38:21,259 when it's in fact completely the opposite and it led to in fact tremendous 442 00:38:21,359 --> 00:38:24,860 animosity and anxiety on the part of the country 443 00:38:24,960 --> 00:38:28,220 towards this you know glittering urban phenomena in general in new york in 444 00:38:28,320 --> 00:38:32,620 particular and there was a tremendous insistence in 445 00:38:32,720 --> 00:38:36,140 the country that new york is an alien place it's not part of america it's full 446 00:38:36,240 --> 00:38:38,940 of immigrants there's commies there's tammany hall there's corruption there's 447 00:38:39,040 --> 00:38:44,380 gangsters it's not us you know and yet some of that 448 00:38:44,480 --> 00:38:48,700 anxiety and anger was powered by the fact that they understood the tremendous 449 00:38:48,800 --> 00:38:53,100 attractiveness of the images coming out of new york city 450 00:38:53,200 --> 00:38:57,180 that their daughters were dressing up with clara bow type makeup 451 00:38:57,280 --> 00:39:01,900 that they all had their ears glued to the nbc network that they were following you 452 00:39:02,000 --> 00:39:07,180 know boxing matches and carnegie hall in a sense almost of helplessness that 453 00:39:07,280 --> 00:39:11,340 many people felt before this tremendously powerful inundation of new 454 00:39:11,440 --> 00:39:14,940 fashions and trends and ideas and attitudes about relationship between 455 00:39:15,040 --> 00:39:18,140 people and men and women and sexuality and the rest of it 456 00:39:18,240 --> 00:39:21,820 and yet you can't separate the city from the country because in fact 457 00:39:21,920 --> 00:39:26,300 the country is also enamored of the cities enamored of what new york stands 458 00:39:26,400 --> 00:39:31,200 for is enamored of modernity and possibilities 459 00:39:33,440 --> 00:39:39,100 by 1927 the tempo of the city had changed sharply 460 00:39:39,200 --> 00:39:45,440 the uncertainties of 1920 were drowned in a steady golden roar 461 00:39:45,760 --> 00:39:49,900 and many of our friends had grown wealthy 462 00:39:50,000 --> 00:39:57,100 but the restlessness of new york in 1927 approached hysteria 463 00:39:57,200 --> 00:40:01,580 the parties were bigger the shows were broader 464 00:40:01,680 --> 00:40:06,780 the buildings were higher the morals were looser 465 00:40:06,880 --> 00:40:11,019 and the liquor was cheaper all these benefits 466 00:40:11,119 --> 00:40:17,979 did not really minister to much delight young people wore out early 467 00:40:18,079 --> 00:40:25,900 they were hard and languid at 21 and none of them contributed anything new 468 00:40:26,000 --> 00:40:30,460 most of my friends drank too much the more they were in tune with the 469 00:40:30,560 --> 00:40:34,079 times the more they drank 470 00:40:34,400 --> 00:40:39,839 i've scott fitzgerald 471 00:40:47,440 --> 00:40:55,359 by 1927 the decade was beginning to take its toll on scott and zelda fitzgerald 472 00:40:56,000 --> 00:40:59,820 two years before his greatest novel the great gatsby 473 00:40:59,920 --> 00:41:03,259 published to critical acclaim but in different sales 474 00:41:03,359 --> 00:41:06,540 and captured as nothing else had the romance wonder 475 00:41:06,640 --> 00:41:10,219 and heartbreaking tragedy of the metropolis he would soon call 476 00:41:10,319 --> 00:41:13,280 my lost city 477 00:41:14,400 --> 00:41:20,300 but zelda always unstable had begun to slide into mental illness 478 00:41:20,400 --> 00:41:24,620 and fitzgerald himself woefully alcoholic was becoming increasingly 479 00:41:24,720 --> 00:41:27,520 self-destructive 480 00:41:28,560 --> 00:41:31,979 perhaps he had flown too high in the first wild rush of success 481 00:41:32,079 --> 00:41:38,860 to ever fly so high again perhaps it was true as fitzgerald himself declared 482 00:41:38,960 --> 00:41:43,839 that there were no second acts in american lives 483 00:41:44,560 --> 00:41:47,979 well i suppose the parable um 484 00:41:48,079 --> 00:41:52,700 what links the cultural the spiritual 485 00:41:52,800 --> 00:42:00,259 and the economic is some real mismanagement um squandering wantonness 486 00:42:00,359 --> 00:42:07,660 miscalculation of your resources you're obviously you're economic but you're 487 00:42:07,760 --> 00:42:11,019 you're you're spiritual as well as your creative 488 00:42:11,119 --> 00:42:16,700 with a lot of the artists who really were ruined by the end of that decade 489 00:42:16,800 --> 00:42:20,460 they had again to use a fitzgerald expression 490 00:42:20,560 --> 00:42:24,060 physically and mentally overdrawn on their accounts in some way the 491 00:42:24,160 --> 00:42:27,100 experimentation had been accompanied by so much 492 00:42:27,200 --> 00:42:33,820 psychic and often physical abuse you know that the system the bodies gave way 493 00:42:33,920 --> 00:42:41,499 and the energy required to reconfigure to you know set a new beat 494 00:42:41,599 --> 00:42:44,780 those resources weren't there for the ones who collapsed 495 00:42:44,880 --> 00:42:49,180 and partly you know they really were groundbreakers they were pioneers it's 496 00:42:49,280 --> 00:42:54,219 the nature of pioneers not to know in sometimes a 497 00:42:54,319 --> 00:42:57,499 deeply harmful and hateful way you know not to know what the 498 00:42:57,599 --> 00:43:01,580 ecological balance is if you will and that's just as true for the artist so 499 00:43:01,680 --> 00:43:06,720 they tended to hurt themselves much more than anyone else 500 00:43:07,280 --> 00:43:11,019 and yet if the city of ambition and success was destroying him 501 00:43:11,119 --> 00:43:17,019 a few things still seemed possible asked by a reporter what his ultimate 502 00:43:17,119 --> 00:43:22,460 ambition was fitzgerald said simply to stay in love with zelda and write the 503 00:43:22,560 --> 00:43:27,900 greatest novel in the world well he was such a romanticist and he 504 00:43:28,000 --> 00:43:32,540 was on the side of believing that everything wonderful was possible 505 00:43:32,640 --> 00:43:37,979 he said in one of his writings all my girls were so young and full of promise 506 00:43:38,079 --> 00:43:42,300 and and who would want something better than that and then in the great gatsby 507 00:43:42,400 --> 00:43:49,660 when he says uh in his blue gardens men and girls came and went like moths 508 00:43:49,760 --> 00:43:55,900 among the whisperings and the champagne and the stars oh well that was what 509 00:43:56,000 --> 00:44:00,940 america there it was a tiny little bit of america but we all believed it 510 00:44:01,040 --> 00:44:04,700 and none of us got to long island none of us got to gatsby's place but 511 00:44:04,800 --> 00:44:08,140 that was something to think about 512 00:44:08,240 --> 00:44:13,040 and then as a romance gatsby had to die 513 00:44:14,560 --> 00:44:21,280 in the spring of 27 something bright and alien flashed across the sky 514 00:44:21,440 --> 00:44:26,219 a young minnesotan who seemed to have nothing to do with his generation 515 00:44:26,319 --> 00:44:33,180 did a heroic thing and for a moment people sat down their glasses in country 516 00:44:33,280 --> 00:44:40,319 clubs and speak easies and thought of their old best dreams 517 00:44:41,520 --> 00:44:48,940 maybe there was a way out by flying maybe our restless blood could find frontiers 518 00:44:49,040 --> 00:44:55,499 in the illimitable air but by that time we were all pretty much 519 00:44:55,599 --> 00:45:03,259 committed and the jazz age continued we would all have one more 520 00:45:03,359 --> 00:45:19,739 f scott fitzgerald 521 00:45:19,839 --> 00:45:27,200 new york city is the most fatally fascinating thing in america 522 00:45:28,000 --> 00:45:32,860 she sits like a great witch at the gate of the country 523 00:45:32,960 --> 00:45:38,060 showing her allering white face and hiding her crooked hands and feet 524 00:45:38,160 --> 00:45:42,240 under the folds of her wide garments 525 00:45:43,599 --> 00:45:47,420 constantly enticing thousands from far within 526 00:45:47,520 --> 00:45:53,839 and tempting those who come from across the seas to go no further 527 00:45:54,640 --> 00:46:01,499 and all these become the victims of her caprice 528 00:46:01,599 --> 00:46:06,940 some she at once crushes beneath her cruel feet 529 00:46:07,040 --> 00:46:12,060 others she condemns to a fate like that of gally slaves 530 00:46:12,160 --> 00:46:18,960 a few she favors and fondles riding them high on bubbles of fortune 531 00:46:19,119 --> 00:46:26,739 then with a sudden breath she blows the bubbles out and laughs 532 00:46:26,839 --> 00:46:31,280 mockingly as she watches them fall 533 00:46:31,680 --> 00:46:43,839 james weldon johnson 534 00:46:54,480 --> 00:46:58,219 looking back some people would trace the beginning of the end 535 00:46:58,319 --> 00:47:03,499 of the city's wildest and giddiest decade to the summer of 1928 536 00:47:03,599 --> 00:47:06,620 when the governor of new york alfred emmanuel smith 537 00:47:06,720 --> 00:47:12,240 embarked upon his historic race for the highest office in the land 538 00:47:12,960 --> 00:47:17,499 the odds against him were long from the start but smith himself was sure he 539 00:47:17,599 --> 00:47:23,019 could win the overwhelming choice of the democratic party to run against the 540 00:47:23,119 --> 00:47:27,340 republican incumbent herbert hoover the immensely popular 541 00:47:27,440 --> 00:47:29,580 leader of the most powerful state in the union 542 00:47:29,680 --> 00:47:33,180 had won 20 of the 21 campaigns he had waged 543 00:47:33,280 --> 00:47:39,420 and been elected to an unprecedented four terms as governor of new york 544 00:47:39,520 --> 00:47:43,259 his record in albany was nothing less than dazzling 545 00:47:43,359 --> 00:47:47,660 in eight years he had rationalized and restructured the state government 546 00:47:47,760 --> 00:47:52,060 pushed through landmark legislation on social welfare reform 547 00:47:52,160 --> 00:47:55,580 and initiated a spectacular program of public works 548 00:47:55,680 --> 00:48:00,640 through his brilliant young parks commissioner robert moses 549 00:48:02,240 --> 00:48:06,459 by 1928 the hard-working boy from the lower east side 550 00:48:06,559 --> 00:48:12,000 had emerged as one of the most remarkable politicians in the country 551 00:48:12,160 --> 00:48:16,140 i mean to see a picture of allison his face is so red you can't believe it he 552 00:48:16,240 --> 00:48:21,259 has a big nose he has gold capped teeth he has this brown derby perched on the 553 00:48:21,359 --> 00:48:25,820 side of his head he's always smoking the stub of the cigar sticking out 554 00:48:25,920 --> 00:48:31,979 and his voice is so loud and raspy i know you you're ralph smith boy you 555 00:48:32,079 --> 00:48:35,839 got me right 556 00:48:39,359 --> 00:48:42,700 he would seem like a joke until he began to speak 557 00:48:42,800 --> 00:48:49,839 until he began to fight 558 00:48:51,440 --> 00:48:56,640 someone once said to smith his voice has trumpets in it 559 00:48:56,880 --> 00:49:00,219 and this was a voice that could summon people to a cause 560 00:49:00,319 --> 00:49:04,540 and al smith's cause was the cause of social welfare 561 00:49:04,640 --> 00:49:11,599 he had a real dream in his heart of helping his people 562 00:49:13,839 --> 00:49:18,060 the very idea had been unthinkable ten years before 563 00:49:18,160 --> 00:49:22,380 an uneducated irish catholic board from the fourth ward of new york 564 00:49:22,480 --> 00:49:28,219 running for the nation's highest office but there had never been anyone quite 565 00:49:28,319 --> 00:49:32,540 like al smith confident he could extend new york's 566 00:49:32,640 --> 00:49:37,420 immense commercial and cultural reach to the political realm he did nothing to 567 00:49:37,520 --> 00:49:42,240 disguise who he was or where he came from 568 00:49:43,520 --> 00:49:47,100 adopting as he had 10 years before the sidewalks of new york 569 00:49:47,200 --> 00:49:58,860 as the anthem of his campaign 570 00:49:58,960 --> 00:50:13,839 new york 571 00:50:14,160 --> 00:50:20,540 in some ways the election of 1928 was a referendum on new york city and 572 00:50:20,640 --> 00:50:24,700 the direction that the country was going in probably 573 00:50:24,800 --> 00:50:28,140 no democrat could have beaten herbert hoover in 1928 given 574 00:50:28,240 --> 00:50:32,620 the tremendous strength of the economy and the general satisfaction throughout 575 00:50:32,720 --> 00:50:38,739 the country but smith in fact made it much worse for 576 00:50:38,839 --> 00:50:45,019 himself the campaign got off to a rocky start 577 00:50:45,119 --> 00:50:48,219 hoping to burnish his image as a friend of big business 578 00:50:48,319 --> 00:50:52,300 smith chose as his campaign manager a prominent wall street financier 579 00:50:52,400 --> 00:50:58,620 named john jacob rascon a strange little man one of smith's advisors said almost 580 00:50:58,720 --> 00:51:03,660 machiavellian really who had invented a scheme for buying automobiles on credit 581 00:51:03,760 --> 00:51:08,780 and helped assemble the fortunes of dupont and general motors 582 00:51:08,880 --> 00:51:12,780 the strategy backfired when the well-known self-made catholic millionaire 583 00:51:12,880 --> 00:51:18,559 was used to paint smith as an agent of rome and wall street 584 00:51:21,359 --> 00:51:25,420 in the end however rasgov was the least of smith's problems 585 00:51:25,520 --> 00:51:29,580 as the presidential campaign of 1928 rapidly descended 586 00:51:29,680 --> 00:51:36,140 into one of the darkest episodes in american political history 587 00:51:36,240 --> 00:51:40,060 everything that had made smith successful in new york now worked against him 588 00:51:40,160 --> 00:51:44,380 out in the countryside where decades of rising animus against the city 589 00:51:44,480 --> 00:51:51,839 and everything it stood for rose up like a poisonous vapor 590 00:51:53,599 --> 00:51:58,300 i think that that smith although he was cosmopolitan in new york terms 591 00:51:58,400 --> 00:52:01,499 was perhaps also very parochial in national terms 592 00:52:01,599 --> 00:52:04,860 this is something i think people say about new york generally 593 00:52:04,960 --> 00:52:09,019 that for all it's cosmopolitanists for all of its pluralism 594 00:52:09,119 --> 00:52:12,940 new york is also pretty provincial and i think that smith's campaign in 1928 is 595 00:52:13,040 --> 00:52:18,940 one measure of that i don't think he really was prepared or really understood 596 00:52:19,040 --> 00:52:24,140 the depth of uh resentment and also the the sense to which he was such a 597 00:52:24,240 --> 00:52:28,700 stranger to so many people that his strangeness was so real so 598 00:52:28,800 --> 00:52:31,499 palpable to people particularly in the south and in the midwest and people in 599 00:52:31,599 --> 00:52:37,660 rural areas my friends are the writers the 1928 campaign was one of the first 600 00:52:37,760 --> 00:52:44,940 ones in which radio played a real part and so smith's voice which was 601 00:52:45,040 --> 00:52:50,060 very much the voice of a fourth quarter a lower manhattan knights 602 00:52:50,160 --> 00:52:55,180 kind of classic new york accent the only cure for the elder democracy 603 00:52:55,280 --> 00:52:58,780 is more democracy that voice was heard all over the nation 604 00:52:58,880 --> 00:53:02,459 and it was quite jarring quite alien quite strange to many people who heard it 605 00:53:02,559 --> 00:53:05,340 and there was a way in which i think smith was turned into almost the kind of 606 00:53:05,440 --> 00:53:08,060 caricature in that campaign as a kind of sort of 607 00:53:08,160 --> 00:53:15,019 cartoon version of what new york was warm crowds greeted smith in new york 608 00:53:15,119 --> 00:53:20,540 and in cities from boston to sacramento but in small towns and 609 00:53:20,640 --> 00:53:24,380 rural places across the country the jaunty ambassador of the city of 610 00:53:24,480 --> 00:53:28,300 walt whitman and emma lazarus was shocked by the tide of hatred he 611 00:53:28,400 --> 00:53:34,480 encountered for what one man called the foreign populated city of new york 612 00:53:34,720 --> 00:53:38,380 ridiculed for his city slicker suits and strong new york accent 613 00:53:38,480 --> 00:53:42,219 he was savagely attacked for his opposition to prohibition for his 614 00:53:42,319 --> 00:53:48,140 liberal views and his links to tammany hall but it was the virulence of the 615 00:53:48,240 --> 00:53:52,459 anti-catholic hatred in the countryside that shocked and hurt him most a 616 00:53:52,559 --> 00:53:58,620 campaign of bigotry almost unbelievable in its intensity one advisor remembered 617 00:53:58,720 --> 00:54:03,580 it would be his daughter emily later said the deepest shadow in his life 618 00:54:03,680 --> 00:54:10,380 the greatest sorrow that ever came to him on the stump in kansas farmers greeted 619 00:54:10,480 --> 00:54:17,580 smith's speeches within stony silence in oklahoma ku klux klansman placed 620 00:54:17,680 --> 00:54:23,900 burning crosses along the root of his campaign train 621 00:54:24,000 --> 00:54:28,620 across the country protestant religious leaders attacked him from the pulpit 622 00:54:28,720 --> 00:54:34,800 insisting one minister said that no subject of the pope should be president 623 00:54:35,200 --> 00:54:41,900 as ambassador of god it is my duty to defy the forces of hell 624 00:54:42,000 --> 00:54:48,380 al smith and the rest of them his male supporters are damnable whiskey 625 00:54:48,480 --> 00:54:53,499 politicians bootleggers crooks pimps 626 00:54:53,599 --> 00:55:01,019 and businessmen who deal with them his female supporters are street walkers 627 00:55:01,119 --> 00:55:04,640 the reverend billy sunday 628 00:55:05,599 --> 00:55:08,540 smith kept silent as long as he could then 629 00:55:08,640 --> 00:55:12,140 in an eloquent speech in oklahoma city on september 20th 630 00:55:12,240 --> 00:55:16,860 struck back imploring his audience to reject all bigotry as unchristian 631 00:55:16,960 --> 00:55:19,979 and un-american we have our 632 00:55:20,079 --> 00:55:25,680 apas and our kkk 633 00:55:27,200 --> 00:55:32,459 we've had it inflicted upon us uh about as strong a shower of 634 00:55:32,559 --> 00:55:38,559 18 carats as any country in the world 635 00:55:39,040 --> 00:55:43,019 the hostility of the crowd was so palpable that smith's advisors feared 636 00:55:43,119 --> 00:55:45,839 for his safety 637 00:55:47,599 --> 00:55:51,660 but what's remarkable is to look at so much of the vilification 638 00:55:51,760 --> 00:55:55,019 so many of the attacks so much of the hatred directed 639 00:55:55,119 --> 00:56:01,180 at smith by newspapers politicos people all over the country i don't 640 00:56:01,280 --> 00:56:04,780 think you can read that as anything else but an attack on new york city that 641 00:56:04,880 --> 00:56:07,580 is smith uh comes to be sort of the symbol the 642 00:56:07,680 --> 00:56:10,219 emblem of new york and therefore becomes the 643 00:56:10,319 --> 00:56:15,580 um the object of all these these attacks and and you know thinly veiled 644 00:56:15,680 --> 00:56:18,860 these attacks are also attacks on catholics attacks on jews 645 00:56:18,960 --> 00:56:22,459 attacks on the cosmopolitan culture of new york and 646 00:56:22,559 --> 00:56:26,960 that i think is really what's going on in that election 647 00:56:28,640 --> 00:56:34,140 on election night november 6 1928 smith sat stoically with his supporters 648 00:56:34,240 --> 00:56:38,699 in the armory on park avenue an unlit cigar in his mouth watching the 649 00:56:38,799 --> 00:56:43,100 returns come in he had done surprisingly well in major 650 00:56:43,200 --> 00:56:48,380 urban areas across the country but by 9 30 it was clear that herbert 651 00:56:48,480 --> 00:56:54,559 hoover was on his way to one of the biggest landslides in american history 652 00:56:56,240 --> 00:56:59,900 in the end the new yorker lost almost every state in the union 653 00:57:00,000 --> 00:57:03,180 including new york itself where upstate voters 654 00:57:03,280 --> 00:57:07,200 had turned out in droves against him 655 00:57:08,000 --> 00:57:12,620 in a cruel twist of fate smith's aristocratic colleague 46 year old 656 00:57:12,720 --> 00:57:15,420 franklin roosevelt running well ahead of the national 657 00:57:15,520 --> 00:57:19,180 ticket squeaked into the governor's seat smith had vacated 658 00:57:19,280 --> 00:57:25,259 by the slenderist of margins around 10 o'clock smith drove to the 659 00:57:25,359 --> 00:57:31,100 biltmore to concede defeat and speak to a crowd of his loyal supporters 660 00:57:31,200 --> 00:57:35,660 it's god's will his wife katie said with tears in her eyes 661 00:57:35,760 --> 00:57:41,580 but we'll see more of you now his chin was up 662 00:57:41,680 --> 00:57:47,580 and his indomitable heart was high at the sight of his jaundice and defeat 663 00:57:47,680 --> 00:57:53,420 men and women workers burst into tears deeply touched 664 00:57:53,520 --> 00:57:58,380 smith barked out a few words of thanks to hide his own mounting emotions 665 00:57:58,480 --> 00:58:04,540 clasped hands and was gone perhaps never in political history was 666 00:58:04,640 --> 00:58:08,620 there so much distress amongst the rank-and-file of the party 667 00:58:08,720 --> 00:58:12,400 as there was over his defeat 668 00:58:12,640 --> 00:58:22,060 james farley 669 00:58:22,160 --> 00:58:24,860 it's hard to see how smith could have won how anybody could have won against 670 00:58:24,960 --> 00:58:28,620 hoover uh in the flush times um but i think what 671 00:58:28,720 --> 00:58:33,180 sometimes people miss or forget is that although he lost pretty badly to hoover 672 00:58:33,280 --> 00:58:37,420 smith did carry the 12 largest cities in the united states and therefore 673 00:58:37,520 --> 00:58:42,060 provided a kind of harbinger for the new deal coalition to come 674 00:58:42,160 --> 00:58:45,580 what smith did was essentially cement the big city 675 00:58:45,680 --> 00:58:51,839 urban vote for the democratic party for the foreseeable future 676 00:58:53,119 --> 00:58:59,340 oscar hanlon the great historian has said of all the major political figures in 677 00:58:59,440 --> 00:59:04,699 the united states alfred e smith is the most forgotten 678 00:59:04,799 --> 00:59:09,680 he is forgotten but he shouldn't be 679 00:59:12,480 --> 00:59:16,459 you know when roosevelt was at the very height of the new deal 680 00:59:16,559 --> 00:59:21,259 he said privately because he personally hated smith 681 00:59:21,359 --> 00:59:24,459 he said you know everything we've done in the new deal 682 00:59:24,559 --> 00:59:29,259 is something that al smith started in new york 683 00:59:29,359 --> 00:59:36,319 everything that we think of today as social welfare reform 684 00:59:43,119 --> 00:59:46,860 in the weeks after the election smith tried to put a brave face on the 685 00:59:46,960 --> 00:59:54,699 crushing defeat but it was clear that his long political career was over 686 00:59:54,799 --> 00:59:58,860 in december he attended a banquet at the lotus club in new york 687 00:59:58,960 --> 01:00:03,820 where for the first time in years he was not the guest of honor 688 01:00:03,920 --> 01:00:08,459 watching the new governor elect franklin roosevelt basking in the spotlight 689 01:00:08,559 --> 01:00:13,900 the reality of the disaster began to settle over 690 01:00:14,000 --> 01:00:17,100 as the banquet wore on smith slipped out of the hall 691 01:00:17,200 --> 01:00:20,300 and down to the men's room with his close friend eddie dowling 692 01:00:20,400 --> 01:00:25,900 a prominent broadway producer washing his hands before the gleaming 693 01:00:26,000 --> 01:00:30,459 marbled mirror dowling remembered smith worried aloud about the bleakness 694 01:00:30,559 --> 01:00:35,979 of his prospects when a soft voice spoke up behind them 695 01:00:36,079 --> 01:00:39,259 unbeknownst to the two men john jacob raskob 696 01:00:39,359 --> 01:00:43,340 had silently followed the two men in and now stood listening intently 697 01:00:43,440 --> 01:00:50,219 to smith's lament don't worry al the financier now said 698 01:00:50,319 --> 01:00:54,219 i'm going to build a new skyscraper the biggest in the world 699 01:00:54,319 --> 01:00:55,660 and you're going to be the president of 700 01:00:55,760 --> 01:01:11,839 the company 701 01:01:13,280 --> 01:01:17,100 the two dizzying dramas that brought the 1920s to a close 702 01:01:17,200 --> 01:01:20,860 the stock market rise and the great skyscraper wars 703 01:01:20,960 --> 01:01:24,300 would be like nothing ever seen before in new york 704 01:01:24,400 --> 01:01:30,400 and in the end john jacob raskop would have a hand in both 705 01:01:37,440 --> 01:01:41,420 for almost two years the stock market had been spiraling upward 706 01:01:41,520 --> 01:01:47,499 shattering records month by month only a few years before analysts had 707 01:01:47,599 --> 01:01:50,459 been stunned when for the first time two million 708 01:01:50,559 --> 01:01:56,140 shares had been traded in a single day now five million share days had become 709 01:01:56,240 --> 01:01:59,019 routine herbert hoover's landslide had triggered 710 01:01:59,119 --> 01:02:03,499 a buying spree that topped seven million and brokers on the new york stock 711 01:02:03,599 --> 01:02:06,699 exchange often fell to the floor in exhaustion 712 01:02:06,799 --> 01:02:13,259 following the three o'clock gone by the end of the twenties you had a standard 713 01:02:13,359 --> 01:02:17,019 phenomenon cyclical phenomena of the business cycle which is 714 01:02:17,119 --> 01:02:22,140 at the beginning of a boom capital goes into uh the production of commodities the 715 01:02:22,240 --> 01:02:25,180 commodities are sold you reap your profits and you 716 01:02:25,280 --> 01:02:29,499 pile them back into more production by the end of the 20s you were running into 717 01:02:29,599 --> 01:02:32,459 trouble automobile sales for instance had peaked 718 01:02:32,559 --> 01:02:38,939 by 1926 1927. increasingly it made less sense to continue to pour money 719 01:02:39,039 --> 01:02:41,979 into the production of commodities and when that happens 720 01:02:42,079 --> 01:02:45,100 usually capital goes in two directions one 721 01:02:45,200 --> 01:02:48,860 paper speculation and indeed it fueled this tremendous surge 722 01:02:48,960 --> 01:02:53,820 of speculation driving up stock prices uh on the market at the end of the 20s and 723 01:02:53,920 --> 01:02:58,939 real estate and you get a surge of capital into 724 01:02:59,039 --> 01:03:02,140 far more office space than in fact is warranted by 725 01:03:02,240 --> 01:03:05,340 any rational calculation of expanding businesses 726 01:03:05,440 --> 01:03:11,280 but once you start on that dynamic it's in fact almost impossible to stop 727 01:03:11,839 --> 01:03:19,200 by 1929 a culture of pure speculation had taken hold in new york 728 01:03:19,520 --> 01:03:23,900 in the august issue of the ladies home journal john jacob raskop unveiled a 729 01:03:24,000 --> 01:03:27,900 startling new investment scheme based on the stunning proposition that 730 01:03:28,000 --> 01:03:33,739 everyone ought to be rich the trick was simple just as people of 731 01:03:33,839 --> 01:03:39,180 modest means could now buy cars on credit so even the smallest investors should be 732 01:03:39,280 --> 01:03:45,580 able to buy stocks on credit using money that wall street bankers would lend them 733 01:03:45,680 --> 01:03:49,900 if stock prices fell of course the investor would be ruined 734 01:03:50,000 --> 01:03:55,440 but that rascal argued was no longer a real possibility 735 01:03:56,559 --> 01:04:00,699 in my opinion the wealth of the country is bound to increase 736 01:04:00,799 --> 01:04:05,259 at a very rapid rate the rapidity of the rate 737 01:04:05,359 --> 01:04:09,259 will be determined by the increase of consumption 738 01:04:09,359 --> 01:04:13,420 and under wise investment plans the consumption will steadily 739 01:04:13,520 --> 01:04:20,380 increase john jacob raskob by the end of august brokers were 740 01:04:20,480 --> 01:04:24,380 routinely lending small investors more than two-thirds of the face value 741 01:04:24,480 --> 01:04:28,939 of the stocks they were buying over eight and a half billion dollars 742 01:04:29,039 --> 01:04:33,180 was already out on low more than the entire amount of currency 743 01:04:33,280 --> 01:04:37,440 circulating through the entire united states 744 01:04:38,480 --> 01:04:44,079 the skyline meanwhile was soaring to even more dizzying heights 745 01:04:45,520 --> 01:04:48,699 for 16 years the 60-story woolworth building 746 01:04:48,799 --> 01:04:53,660 had reigned supreme as the tallest building in the world 747 01:04:53,760 --> 01:04:57,979 now the race was on to top it and everyone seemed to be breathing 748 01:04:58,079 --> 01:05:03,039 the same thin cold intoxicating air 749 01:05:03,920 --> 01:05:07,979 the height of a building is nothing at all the architect raymond hood declared 750 01:05:08,079 --> 01:05:11,979 insisting it was now possible to send towers soaring a mile and a half into 751 01:05:12,079 --> 01:05:18,319 the sky the elevator companies are ready he said 752 01:05:20,559 --> 01:05:25,340 in the spring of 1929 the race into the skies reached fever pitch 753 01:05:25,440 --> 01:05:29,660 when the automobile magnate walter chrysler unveiled plans for a massive 754 01:05:29,760 --> 01:05:34,459 new skyscraper at the corner of 42nd street and lexington avenue 755 01:05:34,559 --> 01:05:37,499 with instructions to the architect william van allen 756 01:05:37,599 --> 01:05:41,520 to make it the tallest in the world 757 01:05:45,520 --> 01:05:49,019 van ellen had scarcely broken ground when his one-time partner 758 01:05:49,119 --> 01:05:54,699 and now bitter enemy h craig severance set to work on a rival structure 80 759 01:05:54,799 --> 01:05:59,739 blocks to the south for the bank of the manhattan company on wall street 760 01:05:59,839 --> 01:06:06,939 and the race was on month after month the two builders vied for preeminence 761 01:06:07,039 --> 01:06:11,580 each altering his plans again and again in mid-construction to stay ahead of the 762 01:06:11,680 --> 01:06:17,340 other on clear days workers in each of the two tall towers 763 01:06:17,440 --> 01:06:22,880 could track the progress of their rivals four miles away 764 01:06:24,160 --> 01:06:29,180 when the bank of the manhattan company finally topped out in the fall of 1929 765 01:06:29,280 --> 01:06:36,219 most were sure it had won the war severance had added first a lantern then 766 01:06:36,319 --> 01:06:42,140 10 new penthouse floors and finally a 50-foot flagpole to beat out his rival 767 01:06:42,240 --> 01:06:48,699 once and for all but the chrysler building had one more 768 01:06:48,799 --> 01:06:52,000 trick up its sleeve 769 01:06:53,440 --> 01:06:58,060 severance is thinking his building is the tallest van allen builds a steel or 770 01:06:58,160 --> 01:07:02,939 monel spike monel is a kind of early form of stainless steel 771 01:07:03,039 --> 01:07:06,939 a spike is created in the top of the building 772 01:07:07,039 --> 01:07:10,459 and then at the last minute is literally pushed 773 01:07:10,559 --> 01:07:14,140 up to create the crowning feature at the top of the building 774 01:07:14,240 --> 01:07:18,079 taller than his former partner 775 01:07:20,240 --> 01:07:25,820 on october 16 1929 the 185 foot long spire 776 01:07:25,920 --> 01:07:30,620 assembled in secret in the building's tower emerged from its chrome cocoon 777 01:07:30,720 --> 01:07:36,939 and was bolted triumphantly into place the gleaming silvery spike raised the 778 01:07:37,039 --> 01:07:43,259 chrysler building's overall height to 1048 feet 121 feet taller 779 01:07:43,359 --> 01:07:57,839 than its downtown rival 780 01:08:05,760 --> 01:08:11,580 with its gothic eaves hubcap freezes and stainless steel gargoyles shaped 781 01:08:11,680 --> 01:08:15,019 like the hood ornaments of a 1929 chrysler 782 01:08:15,119 --> 01:08:20,380 the majestic 77-story tower was now taller than the woolworth building 783 01:08:20,480 --> 01:08:26,300 taller than the bank of the manhattan company taller than the eiffel tower 784 01:08:26,400 --> 01:08:30,460 indisputably the tallest structure in the world 785 01:08:30,560 --> 01:08:37,900 for now 786 01:08:38,000 --> 01:08:41,340 within weeks of the chrysler building's triumph that fall 787 01:08:41,440 --> 01:08:47,600 two awesome events would overtake new york city at virtually the same time 788 01:08:50,400 --> 01:08:53,820 the first would send it plunging into the deepest and darkest abyss 789 01:08:53,920 --> 01:08:58,300 of its tumultuous history and bring the giddy decade of speculation 790 01:08:58,400 --> 01:09:04,699 to a swift and horrifying end the other would send its soaring against 791 01:09:04,799 --> 01:09:10,540 all odds higher than it had ever gone before an ensign in the sky that would 792 01:09:10,640 --> 01:09:15,099 commemorate perhaps for all time the city's insatiable will 793 01:09:15,199 --> 01:09:20,940 to rise 794 01:09:21,040 --> 01:09:28,699 that sense of there is no limit and that all this this expansion this success 795 01:09:28,799 --> 01:09:33,020 this elan um we're not really gonna have to pay for it now 796 01:09:33,120 --> 01:09:37,259 of course that didn't turn out to be true you could see the crash 797 01:09:37,359 --> 01:09:40,300 why do you think they called it the crash i mean it's really an 798 01:09:40,400 --> 01:09:47,420 airborne collapse metaphor you can't crash if you never left the ground 799 01:09:47,520 --> 01:09:50,860 and it's not like a crack up where you're on the ground and you collide 800 01:09:50,960 --> 01:09:51,980 into something else 801 01:09:52,080 --> 01:10:02,300 rather it's you know the plane fell 802 01:10:02,400 --> 01:10:06,700 the 20s had been so prosperous in so many places not in the countryside the 803 01:10:06,800 --> 01:10:09,180 farming industry was in very bad shape in the 804 01:10:09,280 --> 01:10:13,020 1920s but certainly in the cities it was very prosperous people were making 805 01:10:13,120 --> 01:10:16,940 fortunes on the stock market and then all of a sudden poof it went i 806 01:10:17,040 --> 01:10:20,059 mean people economists very serious economists had been saying that we'd 807 01:10:20,159 --> 01:10:24,780 reached a new level a new plateau of prosperity in this country and we 808 01:10:24,880 --> 01:10:31,840 you know we were never going to go back and then the crash happened 809 01:10:35,040 --> 01:10:40,220 all through the summer of 1929 there had been ominous rumblings 810 01:10:40,320 --> 01:10:45,260 for months unemployment had been rising automobile sales and department store 811 01:10:45,360 --> 01:10:51,900 revenues had fallen off sharply across the south and west farms were 812 01:10:52,000 --> 01:10:58,139 failing in record numbers and still on wall street the delirious 813 01:10:58,239 --> 01:11:03,340 optimism continued undimmed on august 27 814 01:11:03,440 --> 01:11:08,380 1929 the dow jones average reached its all-time peak 815 01:11:08,480 --> 01:11:12,540 as an army of frenzied buyers descended on new york 816 01:11:12,640 --> 01:11:19,099 desperate not to miss a single day's trading swamping the hotels 817 01:11:19,199 --> 01:11:22,220 camping out on the street in front of the stock exchange 818 01:11:22,320 --> 01:11:25,660 and in the tiny graveyard of trinity church on broadway 819 01:11:25,760 --> 01:11:29,679 where alexander hamilton lay buried 820 01:11:30,719 --> 01:11:34,540 what caused the crash of 29 was excess speculation 821 01:11:34,640 --> 01:11:37,740 what had happened was that the american economy as a whole 822 01:11:37,840 --> 01:11:44,380 had begun to cool in starting in 1928 and the wall street economy disconnected 823 01:11:44,480 --> 01:11:49,900 from the underlying real economy and became a speculative bubble 824 01:11:50,000 --> 01:11:54,860 and this fueled the speculation that just took off and took off and took off 825 01:11:54,960 --> 01:12:01,180 until again one day somebody woke up and said this has gone too far there's 826 01:12:01,280 --> 01:12:05,740 an old story about bernard baruch that he had his shoes shined every 827 01:12:05,840 --> 01:12:10,300 morning by the same shoeshine boy and one morning the shoeshine boy gave 828 01:12:10,400 --> 01:12:14,940 him a stock tip and baruch went to his office called up 829 01:12:15,040 --> 01:12:18,460 his broker and said sell me out when shoeshine boys are giving stock 830 01:12:18,560 --> 01:12:25,099 tips it's time to get out as summer turned to fall the mood 831 01:12:25,199 --> 01:12:31,660 changed as the stock market dipped then roads then lurched downwards again 832 01:12:31,760 --> 01:12:37,980 investors grew increasingly uneasy in september an economist named roger babson 833 01:12:38,080 --> 01:12:41,900 sent a wave of fear rippling through wall street when he warned that sooner 834 01:12:42,000 --> 01:12:47,440 or later a crash is coming and it may be terrific 835 01:12:47,920 --> 01:12:51,980 but most experts brushed away any concerns 836 01:12:52,080 --> 01:12:55,820 stock prices one man declared have reached what looks like a permanently 837 01:12:55,920 --> 01:12:58,719 high plateau 838 01:13:00,000 --> 01:13:05,180 and then the bottom fell out 839 01:13:05,280 --> 01:13:11,260 on wednesday october 23 1929 the first waves of panicky selling began 840 01:13:11,360 --> 01:13:13,740 to drive down the price of blue chip stocks 841 01:13:13,840 --> 01:13:19,579 like westinghouse and general electric the following morning the fear turned to 842 01:13:19,679 --> 01:13:25,099 panic and brokers began unloading margin accounts at record speed 843 01:13:25,199 --> 01:13:28,380 stock prices plummeted sickening across the board 844 01:13:28,480 --> 01:13:34,619 spurring the rush of sell orders from terrified speculators still more as 845 01:13:34,719 --> 01:13:38,220 anguished shrieks rose up from the floor of the new york stock exchange 846 01:13:38,320 --> 01:13:44,380 the visitors gallery was cleared in less than two hours nearly 10 billion 847 01:13:44,480 --> 01:13:49,440 dollars invested in stocks was simply wiped out 848 01:13:58,000 --> 01:14:03,020 outside on the street crowds massed six deep in front of the stock exchange 849 01:14:03,120 --> 01:14:09,040 while hundreds more stood in shocked silence on the steps of federal hall 850 01:14:09,520 --> 01:14:13,020 newspapers would later try to describe the uncanny murmuring 851 01:14:13,120 --> 01:14:19,099 sound that echoed off the stone facades of the financial district that morning 852 01:14:19,199 --> 01:14:22,139 it was a collective moan of horror and grief and 853 01:14:22,239 --> 01:14:29,840 stunned disbelief rising up from thousands of ruined frightened men 854 01:14:30,080 --> 01:14:33,020 the biggest crowds gathered outside the house of morton 855 01:14:33,120 --> 01:14:37,099 desperately hoping for a miracle cheers broke out 856 01:14:37,199 --> 01:14:40,860 when word came that a consortium of bankers that agreed to pump hundreds of 857 01:14:40,960 --> 01:14:46,619 millions of dollars into the stock exchange to shore up the faltering market 858 01:14:46,719 --> 01:14:52,719 word spread that once again the day had been saved by the house of morgan 859 01:14:52,960 --> 01:14:58,380 but the day had not been saved on friday with the market apparently 860 01:14:58,480 --> 01:15:02,960 stabilized the banks withdrew their funds 861 01:15:03,840 --> 01:15:11,579 the following tuesday october 29 1929 known for forever after as black tuesday 862 01:15:11,679 --> 01:15:15,020 another tidal wave of selling hit the exchange 863 01:15:15,120 --> 01:15:19,679 and this time no one came to the rescue 864 01:15:21,360 --> 01:15:25,180 nothing could stop it and just people wanted out and this was in the fall most 865 01:15:25,280 --> 01:15:28,860 crashes tend to be in the fall and i think again it's human psychology 866 01:15:28,960 --> 01:15:31,180 you tend to be more cautious in the fall i mean 867 01:15:31,280 --> 01:15:34,220 the speculations of summer that seem so brilliant and suddenly when the chill 868 01:15:34,320 --> 01:15:37,180 winds of october come you wonder if there's such a good idea and you try to 869 01:15:37,280 --> 01:15:39,900 get out you know too many people do that at once that 870 01:15:40,000 --> 01:15:42,700 it causes the market to drop which causes more people to want to get out 871 01:15:42,800 --> 01:15:47,980 and suddenly you know the snowball rolls down the hill 872 01:15:48,080 --> 01:15:51,900 hour after hour the market continued its descent into chaos 873 01:15:52,000 --> 01:15:56,139 and pandemonium as stock prices simply collapsed under the torrent of panicked 874 01:15:56,239 --> 01:16:01,740 selling and desperate brokers fought and screamed and trampled one another 875 01:16:01,840 --> 01:16:09,180 to get out 16 million shares traded that day 876 01:16:09,280 --> 01:16:12,860 which seems like nothing today because we trade 60 million shares in the first 877 01:16:12,960 --> 01:16:19,740 five seconds of the business day but the the trading record set on the day of the 878 01:16:19,840 --> 01:16:21,980 crash the 16 million shares was not bested 879 01:16:22,080 --> 01:16:27,340 until 1969. it was 40 years before the new york stock exchange traded more 880 01:16:27,440 --> 01:16:29,579 shares than it traded on the day of the crash 881 01:16:29,679 --> 01:16:33,420 the tax tickers did not stop running until quarter of eight 882 01:16:33,520 --> 01:16:37,760 when the market had closed at 3 30 i guess 883 01:16:39,840 --> 01:16:43,420 in the worst single day in the history of the new york stock exchange 884 01:16:43,520 --> 01:16:46,940 the market lost 14 billion dollars in value 885 01:16:47,040 --> 01:16:50,059 bringing the weeks lost to more than 30 billion dollars 886 01:16:50,159 --> 01:16:54,380 10 times more than the entire annual budget of the federal government 887 01:16:54,480 --> 01:17:02,139 and far more than the united states had spent during all of world war one 888 01:17:02,239 --> 01:17:06,220 worst hit in the short run with the thousands of small investors 889 01:17:06,320 --> 01:17:10,619 who believing that everyone could be rich had bought stock on margin 890 01:17:10,719 --> 01:17:15,900 sometimes borrowing as much as 90 percent of its book value 891 01:17:16,000 --> 01:17:20,780 a matter of hours in some cases minutes they had lost everything 892 01:17:20,880 --> 01:17:23,980 their life savings their houses 893 01:17:24,080 --> 01:17:31,260 and their dreams 894 01:17:31,360 --> 01:17:35,820 financiers who had not been wiped out tried to put a brave face on things 895 01:17:35,920 --> 01:17:41,660 insisting there was no cause for alarm prudent investors are now buying stocks 896 01:17:41,760 --> 01:17:44,860 in huge quantities john jacob raskop told the new york 897 01:17:44,960 --> 01:17:50,719 times and will profit handsomely when this hysteria is over 898 01:17:51,520 --> 01:17:58,460 wednesday october 30th 1929 mr ascot was asked if he believed that 899 01:17:58,560 --> 01:18:03,260 the decline in the stock market would have great effects on business 900 01:18:03,360 --> 01:18:07,660 he answered that he did not believe the effects would be other than temporary 901 01:18:07,760 --> 01:18:13,180 lasting probably two or three months and he did not believe that the effects 902 01:18:13,280 --> 01:18:20,320 would be drastic in other than luxury industries the new york times 903 01:18:21,120 --> 01:18:26,860 but others feared the worst the present week one newspaper editor declared has 904 01:18:26,960 --> 01:18:29,420 witnessed the greatest stock market catastrophe 905 01:18:29,520 --> 01:18:35,579 of all times it would take a decade and a half for the american economy to fully 906 01:18:35,679 --> 01:18:38,080 recover 907 01:18:39,520 --> 01:18:43,420 i think the reason the crash lives on in the in the american folk memory although 908 01:18:43,520 --> 01:18:47,820 there aren't many people alive today who were adults when the crash happened in um 909 01:18:47,920 --> 01:18:54,700 almost 70 years ago now but what followed the crash the the great depression 910 01:18:54,800 --> 01:18:58,460 um which permanently scarred the american psyche 911 01:18:58,560 --> 01:19:02,300 and they remember the crash as the beginning of the great depression 912 01:19:02,400 --> 01:19:06,380 although in fact the two had nothing to do with each other or very little 913 01:19:06,480 --> 01:19:09,579 but that's why i think the crash became such a benchmark 914 01:19:09,679 --> 01:19:13,420 because it it was this very sharp line between 915 01:19:13,520 --> 01:19:18,380 the prosperity of the giddy cocktail party of the 1920s and the awful 916 01:19:18,480 --> 01:19:22,540 depression of the 1930s and the bread lines and the apple cellars and 917 01:19:22,640 --> 01:19:29,900 the bonus riots and what have you scott fitzgerald was somewhere in north 918 01:19:30,000 --> 01:19:33,740 africa when the end came and thought he heard a dull distant 919 01:19:33,840 --> 01:19:39,420 crash echoing to the farthest wastes of the desert zelda's condition 920 01:19:39,520 --> 01:19:42,320 was worsening 921 01:19:44,320 --> 01:19:47,900 when he finally returned to what he called my lost city 922 01:19:48,000 --> 01:19:52,640 he knew instantly that everything had changed 923 01:19:53,600 --> 01:20:00,239 i can only cry out that i have lost my splendid mirage 924 01:20:01,600 --> 01:20:05,500 come back come back 925 01:20:05,600 --> 01:20:10,320 oh glittering and white 926 01:20:11,760 --> 01:20:19,840 have scott fitzgerald 927 01:20:22,400 --> 01:20:27,099 it was the building that should never have been built rising in the wrong place 928 01:20:27,199 --> 01:20:31,900 at the wrong time propelled skyward by the same speculative impulse 929 01:20:32,000 --> 01:20:36,960 that had just been so severely chastised on wall street 930 01:20:37,600 --> 01:20:42,059 and yet up it went in the deafening silence that followed the crash 931 01:20:42,159 --> 01:20:45,820 and when it was through though no one could tell whether it had been a success 932 01:20:45,920 --> 01:20:51,020 or failure everyone knew it was the purest and most glorious expression 933 01:20:51,120 --> 01:20:54,639 of everything the city stood for 934 01:20:56,239 --> 01:21:00,700 long before the night of his fateful promise to al smith in the lotus club 935 01:21:00,800 --> 01:21:03,740 john jacob raskob had been burning to build a tower 936 01:21:03,840 --> 01:21:07,280 that would soar above the rest 937 01:21:08,400 --> 01:21:12,139 all through the spring and summer of the great boom year he had marshaled his 938 01:21:12,239 --> 01:21:18,619 forces in total secrecy by may he had settled on a daring site well 939 01:21:18,719 --> 01:21:23,099 south of the midtown business district at the corner of 34th street and fifth 940 01:21:23,199 --> 01:21:28,619 avenue where the old waldorf astoria still stood 941 01:21:28,719 --> 01:21:32,139 before the year was out the financing was in place 942 01:21:32,239 --> 01:21:36,220 along with the legendary construction firm starrett brothers and eagan 943 01:21:36,320 --> 01:21:40,380 and an architect william lam to whom rascal put a simple 944 01:21:40,480 --> 01:21:48,400 breathtaking question bill how high can you make it so it won't fall down 945 01:21:49,040 --> 01:21:52,539 the builder of the building actually was commissioned by raskoff to do some 946 01:21:52,639 --> 01:21:56,860 studies to find out what was the maximum building that could be built 947 01:21:56,960 --> 01:22:00,860 and the report came back that 65 stories would be ideal 948 01:22:00,960 --> 01:22:05,260 and 85 stories was the absolute upper limit of technology as it existed 949 01:22:05,360 --> 01:22:09,820 by settling on 34th street which is actually off the beaten track 950 01:22:09,920 --> 01:22:13,260 he's gambling a bit and he needs a bold and dramatic gesture 951 01:22:13,360 --> 01:22:18,940 to in fact win tenants to that uh space and he does it of course by opting to 952 01:22:19,040 --> 01:22:24,380 build the tallest building in the world 953 01:22:24,480 --> 01:22:30,780 on august 29 1929 just two days after the stock market hit its all-time peak 954 01:22:30,880 --> 01:22:34,059 news of the staggering project was dramatically unveiled 955 01:22:34,159 --> 01:22:38,300 by new york's famous favorite son al smith 956 01:22:38,400 --> 01:22:41,980 good to his word rascom had made the ex-governor president 957 01:22:42,080 --> 01:22:45,020 and chief spokesman of what was now officially called 958 01:22:45,120 --> 01:22:48,400 the empire state building 959 01:22:49,920 --> 01:22:54,539 it is a spectacular gesture if the owners are right 960 01:22:54,639 --> 01:22:58,639 they might fix the center of the metropolis 961 01:22:59,040 --> 01:23:02,940 if they are wrong they will have the hooting of the experts in their ears 962 01:23:03,040 --> 01:23:09,260 for the rest of their lives fortune magazine 963 01:23:09,360 --> 01:23:14,300 the northwood march of progress the growth and development of the city 964 01:23:14,400 --> 01:23:18,059 makes it necessary that this historic structure 965 01:23:18,159 --> 01:23:21,660 known around the world be removed to make room 966 01:23:21,760 --> 01:23:26,300 for the largest office building in the world towering into the air 967 01:23:26,400 --> 01:23:32,220 more than 80 stories high now gentlemen stand back while i start the real work 968 01:23:32,320 --> 01:23:35,840 of demolition 969 01:23:42,880 --> 01:23:47,660 in october 1929 the very month the stock market began its tremendous downward 970 01:23:47,760 --> 01:23:52,860 spiral work on the empire state building began with the demolition of the waldorf 971 01:23:52,960 --> 01:23:58,380 astoria one month later as the economic crisis worsened 972 01:23:58,480 --> 01:24:03,980 al smith called another news conference far from scaling back his plans 973 01:24:04,080 --> 01:24:07,500 raskob had decided to add a massive 200-foot tall tower 974 01:24:07,600 --> 01:24:13,900 to the top of his 85-story building the stunning spire itself as tall as a 975 01:24:14,000 --> 01:24:16,860 17-story building would raise the final height of the 976 01:24:16,960 --> 01:24:23,740 structure to an insuperable 1250 feet a full 202 feet higher than the chrysler 977 01:24:23,840 --> 01:24:28,560 building its gleaming rival 10 blocks to the north 978 01:24:28,960 --> 01:24:33,820 even more astonishing than the tower itself was its proposed function 979 01:24:33,920 --> 01:24:37,980 it would serve smith solemnly explained as a giant mooring mast 980 01:24:38,080 --> 01:24:42,139 for transatlantic irritables arriving from europe 981 01:24:42,239 --> 01:24:48,560 allowing passengers to dock a quarter of a mile in the sky over midtown manhattan 982 01:24:49,440 --> 01:24:54,380 experts dismissed the scheme at once but nobody seemed to care 983 01:24:54,480 --> 01:24:57,900 the vision of the city's tallest tower serving as a port of call for 984 01:24:58,000 --> 01:25:05,040 airships from around the world fired the public imagination as nothing else had 985 01:25:05,679 --> 01:25:11,020 seven weeks later on january 22 1930 work on the foundations of the mighty 986 01:25:11,120 --> 01:25:17,980 building began the empire state building is not only an incredible icon 987 01:25:18,080 --> 01:25:24,380 it also has the ironic role in this story of coming really after the crash of the 988 01:25:24,480 --> 01:25:30,700 stock market being the kind of like the guest who arrives too late at the party 989 01:25:30,800 --> 01:25:34,619 nobody had a job suddenly there were no more skyscrapers construction was almost 990 01:25:34,719 --> 01:25:38,700 nothing they had a budget they had to build a building as quickly as possible 991 01:25:38,800 --> 01:25:42,800 in the hopes of getting some tenants in 992 01:25:44,560 --> 01:25:48,300 as the months wore on and the anticipated upturn in the stock market 993 01:25:48,400 --> 01:25:51,740 failed to materialize the economic situation began to 994 01:25:51,840 --> 01:25:55,840 deteriorate across the country 995 01:25:56,960 --> 01:26:00,300 and yet even as the worst depression in american history 996 01:26:00,400 --> 01:26:05,340 began to settle around new yorkers were greeted by an astounding sight 997 01:26:05,440 --> 01:26:08,780 as the bare steel girders of smith and raskob's building 998 01:26:08,880 --> 01:26:14,300 began to rise like an immense metal phoenix in the middle of manhattan island 999 01:26:14,400 --> 01:26:17,579 the symbol of hope in the darkest of times 1000 01:26:17,679 --> 01:26:23,840 and a defiant declaration that the city and country would survive 1001 01:26:32,239 --> 01:26:36,220 a hundred years before dewitt clinton had flung the erie canal across the 1002 01:26:36,320 --> 01:26:40,139 empire state colonizing the hinterlands of america 1003 01:26:40,239 --> 01:26:45,900 and filling out the grid plan of the city now another generation of new yorkers 1004 01:26:46,000 --> 01:26:51,340 was colonizing space itself turning the grid on in and projecting it 1005 01:26:51,440 --> 01:26:56,539 straight up into the sky as the empire state building 1006 01:26:56,639 --> 01:27:00,700 it's incredible today and it's an irrepeatable achievement 1007 01:27:00,800 --> 01:27:06,059 but the way that it was engineered in terms of the organization of the work 1008 01:27:06,159 --> 01:27:10,300 was the the genius really of the project of the empire state building 1009 01:27:10,400 --> 01:27:14,059 and it was the general contractors starrett brothers and eakin 1010 01:27:14,159 --> 01:27:18,619 who had long been known for their large-scale projects 1011 01:27:18,719 --> 01:27:25,340 these projects were always organized in with the greatest efficiency 1012 01:27:25,440 --> 01:27:29,340 and with a kind of of military genius and in fact 1013 01:27:29,440 --> 01:27:32,539 uh william starrett one of the stara brothers wrote 1014 01:27:32,639 --> 01:27:38,480 that building skyscrapers is the nearest peacetime equivalent of war 1015 01:27:41,120 --> 01:27:45,579 half a century of expertise in building skyscrapers on the island of manhattan 1016 01:27:45,679 --> 01:27:49,180 would go into the construction of the empire state building 1017 01:27:49,280 --> 01:27:52,780 a heroic feat of engineering and workmanship by any measure 1018 01:27:52,880 --> 01:27:56,059 at any time let alone in the dark winter 1019 01:27:56,159 --> 01:28:01,840 of 1930 1020 01:28:03,840 --> 01:28:11,740 at the peak of construction in august 3 439 men were employed on the building 1021 01:28:11,840 --> 01:28:15,340 whose 50 000 massive steel beams and columns 1022 01:28:15,440 --> 01:28:19,420 each weighing more than a ton and milled to tolerances of less than an eighth of 1023 01:28:19,520 --> 01:28:25,500 an inch thick were being assembled like a giant three-dimensional jigsaw puzzle 1024 01:28:25,600 --> 01:28:29,500 ordered to exact specification from steel mills in pittsburgh 1025 01:28:29,600 --> 01:28:34,059 shipped by train to new jersey barged across the hudson 1026 01:28:34,159 --> 01:28:37,340 and tropped along precisely choreographed routes in manhattan 1027 01:28:37,440 --> 01:28:42,940 to the building sited 34th and 5th where just 18 hours after leaving the mill in 1028 01:28:43,040 --> 01:28:47,420 pennsylvania nine massive derricks lifted them in place and workmen 1029 01:28:47,520 --> 01:28:51,980 fitted them together some of the steel that was erected was 1030 01:28:52,080 --> 01:28:56,700 still warm from the fabrication the steel was reaching the job uh some 1031 01:28:56,800 --> 01:29:02,139 15 or 18 or 20 hours after fabrication uh and was still hot to the touch uh 1032 01:29:02,239 --> 01:29:06,619 that's pretty unique in an age that had perfected the 1033 01:29:06,719 --> 01:29:10,300 assembly line for manufacturing cars and consumer goods 1034 01:29:10,400 --> 01:29:14,059 the starrett brothers had perfected the first assembly line for manufacturing 1035 01:29:14,159 --> 01:29:18,220 skyscrapers the work progressed so rapidly that 1036 01:29:18,320 --> 01:29:22,300 people could scarcely believe their eyes the building seeming to leap into the 1037 01:29:22,400 --> 01:29:25,900 sky as workmen added four to five new stories a week 1038 01:29:26,000 --> 01:29:32,700 and sometimes as much as a floor a day in one extraordinary 22-day period 22 1039 01:29:32,800 --> 01:29:38,139 new floors were erected also because of the depression there was 1040 01:29:38,239 --> 01:29:41,020 almost an infinite supply of willing men to work 1041 01:29:41,120 --> 01:29:44,940 and there was a fear among those men that they would be laid off there'd be 1042 01:29:45,040 --> 01:29:48,539 10 other guys waiting down on the street to take their place 1043 01:29:48,639 --> 01:29:52,059 so therefore individual production rates actually climbed 1044 01:29:52,159 --> 01:29:55,579 with respect to bricklayers and other workmen that were gauged by their by 1045 01:29:55,679 --> 01:29:58,700 piecework by the number of pieces they did a day 1046 01:29:58,800 --> 01:30:02,380 even though those men knew with the with with 1047 01:30:02,480 --> 01:30:06,619 direct certainty that when their job was over they were going to either the 1048 01:30:06,719 --> 01:30:10,960 unemployment line or very likely the breadline 1049 01:30:11,520 --> 01:30:15,740 by mid-summer all eyes were bent upon the majestically rising structure 1050 01:30:15,840 --> 01:30:22,380 now clearly visible from every part of the city for the crowds of onlookers that 1051 01:30:22,480 --> 01:30:25,020 gathered each day on the streets far below 1052 01:30:25,120 --> 01:30:28,539 and for the teams of photographers and newsmen that eagerly followed every 1053 01:30:28,639 --> 01:30:32,300 detail of the operation the real heroes were the gangs of 1054 01:30:32,400 --> 01:30:36,059 riveters hundreds of men working in teams of four 1055 01:30:36,159 --> 01:30:39,099 laboriously joining the steel framework together 1056 01:30:39,199 --> 01:30:44,860 piece by piece hanging from beams a thousand feet in the sky 1057 01:30:44,960 --> 01:30:47,980 the gangs perform their dangerous tasks at high speed 1058 01:30:48,080 --> 01:30:54,380 with clockwork precision heating tossing catching and driving home the 1059 01:30:54,480 --> 01:31:01,020 red-hot rivets of steel 400 rivets for each eight-hour day at 1.92 an hour 1060 01:31:01,120 --> 01:31:06,539 with a half hour off for lunch these guys worked together played 1061 01:31:06,639 --> 01:31:10,539 together ate together if any one member of the riveting gang didn't show up for 1062 01:31:10,639 --> 01:31:13,340 work because of illness or for some other reason the whole gang didn't go up 1063 01:31:13,440 --> 01:31:15,820 that day you simply just didn't substitute people 1064 01:31:15,920 --> 01:31:20,780 around there was a great deal of trust involved with handling um 800 degree 1065 01:31:20,880 --> 01:31:24,780 rivets flying through the air the rivets are heated to their red hot 1066 01:31:24,880 --> 01:31:28,139 they are then taken by tongs and they are literally thrown 1067 01:31:28,239 --> 01:31:31,500 some distance sometimes as much as 50 or 60 feet 1068 01:31:31,600 --> 01:31:35,740 they are then caught by someone who has a bucket with a conical head almost like 1069 01:31:35,840 --> 01:31:39,180 a funnel at the top so that it gave the catcher as he used to be called a little 1070 01:31:39,280 --> 01:31:42,700 bit more leeway to uh to get these things before they 1071 01:31:42,800 --> 01:31:47,679 would drop that back down to the deck and actually burn through something 1072 01:31:49,679 --> 01:31:55,020 a splattering of fiery particles cascades down from the torches 1073 01:31:55,120 --> 01:31:57,579 that the steel workers use for cutting 1074 01:31:57,679 --> 01:31:58,220 10 10 1075 01:31:58,320 --> 01:32:03,920 girders in half and for lighting their cigarettes 1076 01:32:04,239 --> 01:32:09,740 there is a good deal of strolling on the thin edge of nothingness 1077 01:32:09,840 --> 01:32:13,840 the new york times 1078 01:32:17,520 --> 01:32:22,460 week after week the photographer louis hine captured the heart-stopping work in 1079 01:32:22,560 --> 01:32:28,880 progress in some of the greatest images ever taken of new york 1080 01:32:31,760 --> 01:32:35,760 these are classical heroes in the flesh 1081 01:32:36,719 --> 01:32:41,840 outwardly prosaic incredibly nonchalant 1082 01:32:42,400 --> 01:32:48,619 crawling climbing walking swinging swooping on gigantic steel 1083 01:32:48,719 --> 01:32:55,180 frames hairy chested huskies strapping youths 1084 01:32:55,280 --> 01:32:58,719 clean limbed and clear-eyed 1085 01:33:00,000 --> 01:33:05,740 fusing the iron of their nerves with the steel of the girders they build 1086 01:33:05,840 --> 01:33:12,719 into modern cities the london daily herald 1087 01:33:18,000 --> 01:33:22,460 they are really wonderful kind of documentations of what seems to me 1088 01:33:22,560 --> 01:33:28,139 almost a promethean uh conquest of of nature of gravity itself 1089 01:33:28,239 --> 01:33:31,420 in the way uh suspended in the sky you know very much 1090 01:33:31,520 --> 01:33:38,139 like icarus challenging the gods really are these workers these iron workers 1091 01:33:38,239 --> 01:33:41,020 ordinary iron workers sitting on these beams 1092 01:33:41,120 --> 01:33:45,500 having their lunch you know 80 stories above new york 1093 01:33:45,600 --> 01:33:50,539 i grew up looking at one particular one of a young bear chester worker 1094 01:33:50,639 --> 01:33:53,820 hanging from a guy wire high up on the empire state building which lewis hine 1095 01:33:53,920 --> 01:33:57,420 had given to my mother and it always seemed to capture the 1096 01:33:57,520 --> 01:34:05,840 magic of new york to me 1097 01:34:08,880 --> 01:34:14,159 all through the summer and fall of 1930 the work went on 1098 01:34:14,400 --> 01:34:17,900 by october the steel frame of the building's 85 story main 1099 01:34:18,000 --> 01:34:21,120 shaft was complete 1100 01:34:21,280 --> 01:34:33,840 and work had begun on the mooring mast 1101 01:34:35,920 --> 01:34:41,900 in january 1931 the soaring tower's uppermost beams were riveted into place 1102 01:34:42,000 --> 01:34:46,539 a quarter of a mile in the sky despite howling north winds 1103 01:34:46,639 --> 01:34:50,719 freezing rain and blinding fog 1104 01:34:52,800 --> 01:34:56,700 at exactly 5 42 p.m on the afternoon of march 18 1105 01:34:56,800 --> 01:35:02,719 1931 the completed mooring mast was topped off 1106 01:35:04,400 --> 01:35:10,639 a few weeks later the last of the interior finishing work was complete 1107 01:35:12,080 --> 01:35:17,579 in the end john jacob raskob and al smith had triumphed conjuring from the 1108 01:35:17,679 --> 01:35:23,660 dwindling oxygen of the extraordinary decade the tallest building in the world 1109 01:35:23,760 --> 01:35:28,619 a distinction it would proudly hold for more than 40 years 1110 01:35:28,719 --> 01:35:34,480 and despite other taller structures to come never seem to lose 1111 01:35:40,800 --> 01:35:45,820 in all six men had died during the construction of the empire state building 1112 01:35:45,920 --> 01:35:51,360 two laborers an iron worker and three carpenters 1113 01:35:52,480 --> 01:35:57,740 57 000 tons of structural steel almost three times the total used in the 1114 01:35:57,840 --> 01:36:02,220 chrysler building had been hoisted into place not only higher 1115 01:36:02,320 --> 01:36:09,099 but faster than anyone had ever dreamed possible from start to finish from the 1116 01:36:09,199 --> 01:36:12,940 commencement of work on the foundations to the last piece of interior work on 1117 01:36:13,040 --> 01:36:16,380 the gleaming marble lobby it had taken the heroic team of 1118 01:36:16,480 --> 01:36:22,139 engineers and workmen just 13 months to erect the tallest building in the world 1119 01:36:22,239 --> 01:36:27,440 one of the greatest feats of construction since buildings began 1120 01:36:28,960 --> 01:36:31,900 if you're talking about from the time that the steel started 1121 01:36:32,000 --> 01:36:35,420 which is generally the benchmark that we give these buildings in terms of of its 1122 01:36:35,520 --> 01:36:39,420 actual construction you're talking about 13 or 14 months 1123 01:36:39,520 --> 01:36:42,380 working through the winter and that winter was was pretty severe 1124 01:36:42,480 --> 01:36:47,500 the winter of 30 into 31 was pretty severe it was an absolutely amazing 1125 01:36:47,600 --> 01:36:54,700 construction timetable but the people that have come after them me and others 1126 01:36:54,800 --> 01:36:58,940 who practice at the art of building use that building as an example of uh 1127 01:36:59,040 --> 01:37:01,500 whether the building was a financial success or not 1128 01:37:01,600 --> 01:37:05,099 whether the building is handsome or not that building was certainly from a 1129 01:37:05,199 --> 01:37:10,220 building art a triumph in every way in every possible way 1130 01:37:10,320 --> 01:37:14,300 um something to to study something to look at 1131 01:37:14,400 --> 01:37:21,840 something to teach not to be so not to be afraid of innovation 1132 01:37:30,080 --> 01:37:36,780 opening day may 1st 1931 dawned bright and clear we are about to 1133 01:37:36,880 --> 01:37:43,420 officially open the empire state building the largest and most beautiful office 1134 01:37:43,520 --> 01:37:47,900 building in the world al smith the building's official greeter 1135 01:37:48,000 --> 01:37:51,740 presided over the gala event held on the brand new observation deck 1136 01:37:51,840 --> 01:37:58,059 on the 86th floor attended by john jacob rascon mayor jimmy walker 1137 01:37:58,159 --> 01:38:01,099 and governor franklin d roosevelt in the world today 1138 01:38:01,199 --> 01:38:05,340 that can be reached from a building designed 1139 01:38:05,440 --> 01:38:12,139 fashioned built by the brains the brawn the ingenuity and the muscle of mankind 1140 01:38:12,239 --> 01:38:16,619 i am very happy to take part in this very auspicious occasion with my old 1141 01:38:16,719 --> 01:38:20,940 friend governor smith when i came up in the elevator i went so 1142 01:38:21,040 --> 01:38:27,260 high that i expected to get above snow level that evening as a brilliantly clear 1143 01:38:27,360 --> 01:38:31,500 twilight descended on new york president herbert hoover turned a key in 1144 01:38:31,600 --> 01:38:37,679 the white house and the great building was illuminated for the first time 1145 01:38:40,159 --> 01:38:46,700 empire state seemed almost to float like an enchanted fairy tower over new 1146 01:38:46,800 --> 01:38:54,139 york an edifice so lofty so serene 1147 01:38:54,239 --> 01:38:59,260 so marvelously simple so luminously beautiful 1148 01:38:59,360 --> 01:39:05,500 had never before been imagined one could look back on a dream well 1149 01:39:05,600 --> 01:39:08,000 planned 1150 01:39:09,280 --> 01:39:14,460 well what do you think of the site of greater new york from the 86th floor of 1151 01:39:14,560 --> 01:39:19,340 the empire state building i think it's a marvelous site on a clear day you can 1152 01:39:19,440 --> 01:39:23,579 see all the way down to sandy hook in the south the longest vision from any 1153 01:39:23,679 --> 01:39:28,220 building i'd probably think in the world well i said much the highest i've ever 1154 01:39:28,320 --> 01:39:34,400 been up highest for me too probably as high as i've ever been 1155 01:39:36,800 --> 01:39:41,579 and so the roaring twenties the haunting poetic decade of vaulting ambition 1156 01:39:41,679 --> 01:39:46,400 and furious dreams came to an end 1157 01:39:47,280 --> 01:39:51,679 yes which one 1158 01:39:52,400 --> 01:39:56,320 governor the to come to the empire state 1159 01:39:57,840 --> 01:40:03,900 al smith never got over his bitter defeat in the campaign of 1928 1160 01:40:04,000 --> 01:40:08,539 in the years to come convinced franklin roosevelt had stolen his thunder 1161 01:40:08,639 --> 01:40:11,660 the once happy warrior would repudiate the new deal 1162 01:40:11,760 --> 01:40:15,500 for which his own state programs had been the model and to drift away from 1163 01:40:15,600 --> 01:40:19,440 the democratic party entirely 1164 01:40:20,239 --> 01:40:23,340 though john jacob raskob ii had touched the sky 1165 01:40:23,440 --> 01:40:28,539 his beloved tower never lived up to his great expectations 1166 01:40:28,639 --> 01:40:32,059 all the high spirits of opening day could not disguise the fact 1167 01:40:32,159 --> 01:40:36,539 that from the very start the empire state building was a commercial failure 1168 01:40:36,639 --> 01:40:41,660 and an increasing embarrassment to its principal owner 1169 01:40:41,760 --> 01:40:45,579 the skeptics who had issued dire warnings about the building's risky location 1170 01:40:45,679 --> 01:40:51,500 were proved right by opening day raskob and his partners had managed to 1171 01:40:51,600 --> 01:40:56,539 rent less than 30 percent of the building's office space and 56 floors 1172 01:40:56,639 --> 01:41:02,460 remained completely vacant people soon took to calling it the empty 1173 01:41:02,560 --> 01:41:07,500 state building when it was finished in 1931 1174 01:41:07,600 --> 01:41:11,340 there was a tremendous supply of office space 1175 01:41:11,440 --> 01:41:15,420 coming onto the market at the same time and the empire state building was 1176 01:41:15,520 --> 01:41:20,300 located in an area which was not particularly competitive it wasn't around 1177 01:41:20,400 --> 01:41:24,700 the transportation nexus of of grand central it wasn't in the 1178 01:41:24,800 --> 01:41:31,180 center of the financial district it stood alone and so it didn't have the magnetic 1179 01:41:31,280 --> 01:41:38,700 capacity to draw in new tenants then the building didn't become profitable until 1180 01:41:38,800 --> 01:41:44,320 1950 20 years after its completion 1181 01:41:45,360 --> 01:41:48,860 within a year of opening what was to have been a symbol of the might of 1182 01:41:48,960 --> 01:41:52,700 american finance seemed to many to have become a monument 1183 01:41:52,800 --> 01:41:56,639 to the excesses of the 1920s 1184 01:41:58,400 --> 01:42:02,220 after two unsuccessful attempts to adopt dirigibles from the top of the empire 1185 01:42:02,320 --> 01:42:06,800 state building the mooring mast was abandoned 1186 01:42:12,880 --> 01:42:17,980 the empire state a lonely dinosaur 1187 01:42:18,080 --> 01:42:21,600 grows sadly at midtown 1188 01:42:21,920 --> 01:42:26,860 highest tower tallest mountain 1189 01:42:26,960 --> 01:42:33,199 longest road king kong's erie 1190 01:42:35,040 --> 01:42:40,880 meant to more airships alas 1191 01:42:41,679 --> 01:42:44,560 vincent scully 1192 01:42:48,880 --> 01:42:52,940 and yet despite all the disappointments new yorkers fell in love with the 1193 01:42:53,040 --> 01:42:57,740 soaring structure at once and almost overnight the empire state 1194 01:42:57,840 --> 01:43:04,159 building became the most romantic and widely recognizable symbol of the city 1195 01:43:04,639 --> 01:43:08,380 visitors from around the country and around the world were soon thronging to 1196 01:43:08,480 --> 01:43:12,300 its thrilling observation deck which in its first year of operation 1197 01:43:12,400 --> 01:43:18,719 took in over a million dollars as much as its owners made in rent that year 1198 01:43:19,040 --> 01:43:25,099 the mooring mast unsuitable for airships soon found its real vocation as a mighty 1199 01:43:25,199 --> 01:43:31,840 wand for casting radio and then television signals out over the airwaves 1200 01:43:33,760 --> 01:43:38,139 though the building never made 34th street the center of gravity in manhattan 1201 01:43:38,239 --> 01:43:43,260 even that failure would eventually come to seem a kind of triumph 1202 01:43:43,360 --> 01:43:48,220 the simple soaring tower forever standing in its splendid isolation 1203 01:43:48,320 --> 01:43:55,199 magnificent proud visible from afar and incomparable 1204 01:43:56,400 --> 01:44:00,619 well the empire state building is my favorite building in the world and 1205 01:44:00,719 --> 01:44:04,300 um and i think a lot of people hold it close 1206 01:44:04,400 --> 01:44:08,860 like that it presents its image from any direction 1207 01:44:08,960 --> 01:44:14,700 as this beacon that you see it marks the center of the island you see it from the 1208 01:44:14,800 --> 01:44:19,900 airport when you come in you you fix it from new jersey it lights 1209 01:44:20,000 --> 01:44:27,180 up at night to show you the way everything about it i think evokes 1210 01:44:27,280 --> 01:44:33,420 an emotional reaction from people the empire state building is the 1211 01:44:33,520 --> 01:44:38,700 greatest skyscraper of the pure type ever it's unsung in many quarters it has 1212 01:44:38,800 --> 01:44:42,380 for going forward a number of things that are fantastic one of which is its sight 1213 01:44:42,480 --> 01:44:47,980 because even today it rises virtually unsurrounded by anything high 1214 01:44:48,080 --> 01:44:51,820 so the sheer height of it and then the beautiful 1215 01:44:51,920 --> 01:44:55,099 massing of the building symmetrical on every elevation 1216 01:44:55,199 --> 01:45:01,500 but stepping back at great scale to the top and then it has this magic 1217 01:45:01,600 --> 01:45:04,700 terrace where you can look out in the city as though you're almost on a deck 1218 01:45:04,800 --> 01:45:10,700 of a dirichlet and then beyond that it has this uh 1219 01:45:10,800 --> 01:45:14,139 illuminated lantern of a vertical proportion phallic-like 1220 01:45:14,239 --> 01:45:18,220 if you will a witch was supposed to be a landing master territorial who knows 1221 01:45:18,320 --> 01:45:22,619 what they really had in mind but what a great culmination a lantern 1222 01:45:22,719 --> 01:45:27,420 it's the great lighthouse for the city i mean the ancient world of egypt or 1223 01:45:27,520 --> 01:45:31,500 greece you had these great lanterns in the harbor the statue of liberty 1224 01:45:31,600 --> 01:45:35,420 was a great lantern or a lighthouse i lift my light 1225 01:45:35,520 --> 01:45:39,579 beside the golden door here was the lighthouse of commerce 1226 01:45:39,679 --> 01:45:45,840 in the middle of midtown where all the buildings were low 1227 01:45:47,040 --> 01:45:51,180 never again would anything be built quite like it 1228 01:45:51,280 --> 01:45:55,420 summoned from the earth at the end of the 1920s by commercial and cultural 1229 01:45:55,520 --> 01:45:58,380 forces that had been building since the erie canal 1230 01:45:58,480 --> 01:46:01,740 the empire state building was perhaps the supreme expression 1231 01:46:01,840 --> 01:46:07,040 of the city's unparalleled power to shape its own destiny 1232 01:46:07,440 --> 01:46:10,380 rising as the city and country sank into the worst depression 1233 01:46:10,480 --> 01:46:13,660 of their history it marked a mighty culmination 1234 01:46:13,760 --> 01:46:18,400 and crucial turning point in the life of new york city 1235 01:46:19,360 --> 01:46:22,940 never again would there be such boundless faith in the future 1236 01:46:23,040 --> 01:46:27,420 or in the unbridled forces of commerce and capitals 1237 01:46:27,520 --> 01:46:30,539 never again would the city hold such unrivaled sway 1238 01:46:30,639 --> 01:46:35,040 over the culture and commerce of the united states 1239 01:46:36,159 --> 01:46:39,740 nor would the gleaming metropolis ever feel quite so indisputably 1240 01:46:39,840 --> 01:46:45,660 like the center of the world new forces were abroad in the land 1241 01:46:45,760 --> 01:46:49,980 unleashed in part by the city's very power and in part by its breathtaking 1242 01:46:50,080 --> 01:46:55,579 profligacy and in the decades to come those forces would dramatically transform 1243 01:46:55,679 --> 01:46:59,600 the relation of the city and the country 1244 01:47:00,800 --> 01:47:04,220 no one sensed those changes more poignantly or expressed them more 1245 01:47:04,320 --> 01:47:09,019 lyrically than the city's brilliant fallen angel f scott fitzgerald 1246 01:47:09,119 --> 01:47:13,679 whose own career was already descending into darkness 1247 01:47:16,480 --> 01:47:21,420 two years after the crash in what he called the dark autumn of 1931 1248 01:47:21,520 --> 01:47:26,719 he returned to new york for the first time in nearly three years 1249 01:47:27,280 --> 01:47:32,700 a lifetime before he had come to a place where everything seemed possible 1250 01:47:32,800 --> 01:47:36,139 now everything had changed and in a piercing 1251 01:47:36,239 --> 01:47:40,780 clear-eyed melancholy essay called my lost city 1252 01:47:40,880 --> 01:47:46,400 he struggled to put into words exactly what that was 1253 01:47:49,199 --> 01:47:54,860 from the ruins lonely and inexplicable as the sphinx 1254 01:47:54,960 --> 01:47:58,639 rose the empire state building 1255 01:48:00,320 --> 01:48:04,460 and just as it had been a tradition of mine to climb to the plaza roof 1256 01:48:04,560 --> 01:48:11,660 to take leave of the beautiful city extending as far as the eyes could reach 1257 01:48:11,760 --> 01:48:14,139 so now i went to the roof of the last 1258 01:48:14,239 --> 01:48:19,840 and most magnificent of towers 1259 01:48:20,400 --> 01:48:26,960 then i understood everything was explained 1260 01:48:27,280 --> 01:48:35,199 i had discovered the crowning error of the city it's pandora's box 1261 01:48:35,920 --> 01:48:39,340 full of vaunting pride the new yorker had climbed here 1262 01:48:39,440 --> 01:48:44,000 and seen with dismay what he had never 1263 01:48:44,840 --> 01:48:49,099 suspected that the city was not the endless succession of canyons that he 1264 01:48:49,199 --> 01:48:56,780 had supposed but that it had limits fading out into the country on all sides 1265 01:48:56,880 --> 01:49:03,600 into an expanse of green and blue that alone was limitless 1266 01:49:05,679 --> 01:49:09,099 and with the awful realization that new york was a city 1267 01:49:09,199 --> 01:49:15,180 after all and not a universe the whole shining edifice that he had 1268 01:49:15,280 --> 01:49:20,639 reared in his imagination came crashing to the ground 1269 01:49:23,440 --> 01:49:29,840 that was the gift of alfred smith to the citizens of new york 1270 01:49:32,880 --> 01:49:43,840 f scott fitzgerald 1271 01:49:49,599 --> 01:49:54,460 visit new york online jump into a taxi and play a quiz game 1272 01:49:54,560 --> 01:49:57,660 visit a virtual new york and for teachers and parents 1273 01:49:57,760 --> 01:50:00,780 take your kids on a learning adventure through your town 1274 01:50:00,880 --> 01:50:11,840 pbs online at pbs.org 1275 01:53:40,560 --> 01:53:42,639 you 128350

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