Original subtitles

What's up friends, how are things going?

Welcome to a new video.

As always, I wish you all the best

for each one of you and I hope

that all this fuss, that it seems that

at the end we see the light at

the end of the tunnel, is solved and

we go back to our lives.

Let's play wood, okay?

You may see that smoke still comes out

of my head and all this is because

last night, when Leo finally fell asleep, Erika

told me that we could think of giving

him a face wash or changing some photos

from our website.

Specifically, those types of photos that appear on

the header.

When I say header, I mean those photos

that when we enter a website, whether it's

yours or ours, you see for the first

time.

Those photos that appear at the top of

the slide, right?

And those photos are usually our favorites or

they are usually the best photos, but also

those photos are designed to have an engagement

with the future client.

And that's what I want to talk about

today, right?

The tedious process of selecting those images, not

only thinking about us, what we like, but

also what we want the future couple to

like and that couple, as I say, feels

connected with the work we do.

I mean, it's about surprising the couple with

two or three images and saying, wow, I

want that for my wedding.

Do you understand?

So, everything starts to get complicated because not

only do we have to think about ourselves,

but also about them, the future clients, and

we have to find a good balance.

In addition, speaking of clients, we have to

think about where we want to go.

What hook do we want to throw to

pick up a type of partner that we

would like to have and with whom we

feel comfortable working.

There is the problem of all this.

Because, of course, last night we thought about

that.

Okay, where do we throw?

Just for posts, just for moments, for both?

What kind of photos do we want to

publish inside the posts?

Do we want to go for something more

conceptual?

Do we want to go for something more

beauty?

Where do we want to go?

Where do we want to go to reach

that client that we would like to have

and that is what we would like, right?

Of course, we have to find, as I

say, always constantly that balance between what we

like and what we want to have.

Speaking of clients, okay?

With which the selection, as I say, begins

to complicate.

In addition, after 10 years working, or those

of you who have, it is difficult to

make a small selection.

Because you are going to see that I

am going to show you a small selection

of 12 images and of those 12, finally,

we are left with 6.

But as I say, the first thing we

ask ourselves is to say, okay, what kind

of client do we have so far?

And if we feel comfortable with that client,

we are going to follow that tone, that

path, that philosophy, but we are going to

change those images.

Our client is a client of a medium

-high social class, even sometimes high, okay?

With which we have to think about continuing

to maintain that client.

Not only the national client, but the international

client.

That's when the complexity of all this comes

in, right?

Because we were clear that we want to

continue to maintain the philosophy that we have.

That is not going to change at the

moment, nor do we have any idea of

​​doing it, but we want to continue to

have or continue to maintain those conceptual photos.

With which, you understand me?

With which to find a balance is sometimes

really very, very complex, right?

And as I tell you, sometimes we have

to find the perfect balance between the real

moments and the poses.

But when we publish real moments, they have

to be with our soul.

And when we publish poses, they have to

be with our concept, with our philosophy of

understanding wedding photography.

Knowing that every key, I mean, every photo

we publish is going to be like a

button that we press and there are going

to be couples who leave, that is, they

say, uff, I don't like this picture, and

there are going to be other couples who

say, wow, what is this?

Of course, those couples who say, wow, what

is this?

They are very few compared to the others.

I mean, we know that if we published

more poses, more beauty, more photos, easier to

understand, we would reach a larger number of

clients.

But our mission is not that.

We know that we are not going to

like everyone.

On the contrary, we only intend to like

a few and work with those few very,

very comfortable.

And that, believe me, is quite complicated because

throughout our career, there have been times when

we have received many contracts and there have

been times when, depending on which photos we

have published, it has not worked at all.

That is why it is so complex when

we really depend on money, on what we

get, for example, to win.

So, first of all, I would like to

show you those 12 images with which we

stayed.

And, of course, I'm going to stop at

the six finals and I'm going to explain

to you why we stayed with those images.

So let's start with those 12 photos that,

finally, last night, we decided were the favorites.

Not our favorites, but the favorites for us

and for the clients.

Do you understand?

Well, let's go to them.

Look, the first image is this one, in

which, well, you are already seeing, quite conceptual.

The second one is not going too far,

it is the same concept, but it is

a real moment.

Then we go for something more beauty, like

this one.

Although it is one of the images that,

over time, that most attract me, the truth

is that sometimes it is not quite my

style, or my most predominant or most radical

style.

Let's go for a real moment, as crazy

as this one.

Let's go for another super, super crazy pose.

Another real moment.

Another super conceptual real moment.

Let's go for another one that I love.

This one.

Another pose, but you see that it always

keeps that concept of playing with the abstract,

with the unusual.

Not with a concept as basic as a

normal and ordinary pose.

One of our favorites, of course, I'm talking

about this one.

Another incredible pose that, still after five years,

I still love.

And of course, I'm talking about this image,

which is still, the truth is that it

is one of my last images, but it

is still one of my favorites.

I really love it.

Well, these were the two images.

So when we started to discuss a little,

to debate, to think about how we stayed

with six, we started to think.

We started to say, okay, we have to

combine both.

But above all, we had to be clear

what the first three images were going to

be.

After all, we have to understand that a

couple, a client, when they enter our website,

we have to understand that it's not going

to take five minutes.

Maybe it will take five minutes, in the

case that, as soon as they enter, the

engagement is so great that they say, wow,

what the hell are these two photographers?

I'm going to see more, I'm going to

inspect, I want to know more.

So it may take five minutes on your

website, but I assure you that this is

not going to happen.

The first thing you have to do is

get that couple, okay?

So we started to think, what could be

the first image that worked well, okay?

The first image we stayed with and with

which we were totally almost in agreement was

this one.

And the reason why we stayed with this

one is not because we want to reach

a same-sex audience.

In addition to that, of course we want

to reach that type of audience, what we

intend to show or what we intend to

reach is that type of client or that

type of couple that when they see this

image, they don't think it's a same-sex

photograph, no, no, no, no, but they think

of something like saying, wow, I don't need

to see that a couple gives each other

a kiss to understand that that couple loves

each other.

These photographs capture something more than a kiss,

they capture the atmosphere of the moment.

This photograph is something more than a photo

of a wedding photographer, it's an author's photo.

And that's why we want to reach that

type of client that allows the luxury of

saying, okay, at my wedding I don't just

want those photos that everyone understands as wedding

photography, but I want something more.

I want some photographers with a special look.

That's why we want that type of client.

On the other hand, when they see this

photo, at first they're going to say, wow,

these photographs are only for a gay audience?

And where's the couple?

And where's the kiss?

It's perfect that these couples end up rejecting

each other, because they're going to avoid future

problems and they're going to let us work

at their wedding the way we want.

Do you understand where I'm going?

And that was the starting point.

Then we started to digress, and we thought

about many images.

If we were to publish the photo of

the Alps later.

We rejected the photo of the Alps because

it was too beautiful.

And there are already photographers who do that

job, or even better than all this.

That is, we do not intend to shoot

everywhere, because that in the end is a

mix that will bring us problems.

We want to go to that specific client

that we have had in the last two

years and we want to continue to prolong,

so we reject that one.

We also reject the photo that I say,

which is the one that they cover with

their eyes, the one that they cover with

their hands.

Yes, yes, this photo.

Why do we reject it?

Because it's too risky.

It's not that we don't have the balls

to publish it, but we published this image

as the first image three years ago, and

believe us, after publishing it, we were like

two months without receiving a request.

Two months, huh?

I mean, what happened?

I assure you that it was changing and

things started to work.

That's why you always have to be very

careful with what photos we publish, because, as

I told you at the beginning, every time

we press a button, it's going to have

a reaction.

And depending on what kind of photos, even

couples who want to take risks at their

wedding are going to be saying, wow, not

too much for us, right?

That's why you have to be careful between

the most beauty and the most radical.

You have to find a balance.

That's why the second super important image, remember

that the three images we showed at the

beginning are the most important.

The second image was this one, in which

it is a portrait, Rosal or Beauty, has

a concept of couple, which is what we

want.

You can see that this couple, for the

dress, for everything, for the atmosphere you see,

is not a type of couple of a

low or medium social class.

We are already talking about something else, not

a super rich couple, but I think you

understand me.

That's why we want to go that way.

So we have the first, we have the

second, and the third was this one, which

is a super moment.

It's that moment that, even after six years,

is still unique today.

I think those three photos pick up our

soul.

Two posts with an incredible moment, or two

incredible post with an incredible moment.

Then we thought, what to do next?

There were images like the one you are

seeing now, of the exit, of the grandmother.

We thought of publishing this one, which is

the one of the hand with the bride

about to enter, but obviously, obviously, this photograph

is much better.

Notice that this one and this one are

practically the same.

It's the same concept.

It's a red hand, so it didn't end

up working, and we stayed with this one,

with the concept, or with this photograph, so

author, so conceptual, so unique at the same

time, and so artistic at the same time,

and with so much meaning at the same

time.

So we stayed with this one.

It was something fundamental.

At the same time, we also stayed with

this one, which seemed like a portrait, and

we still think it's beautiful.

It's not super beauty, because the concept of

beauty should be with a very soft light,

with an idyllic landscape, but there is no

landscape.

We talk about a hard light, we talk

about our DNA.

The couple who likes beauty in our way,

that's our couple, and that's why we use

it.

And finally, let's go for a concept like

this one, which is a concept of hands,

small details, the dress, notice that it's not

a normal dress, we're talking about a dress

of a Spanish designer, Alicia Rueda, super exclusive,

super beautiful, look at her sleeves, so those

were the 6 images we stayed with.

And there were finally others, which we like,

like this one of the hands, but it

didn't work.

Of course, we didn't stay with the photo

of the rice, because it was a very

radical moment, and our clients, even though we

showed this photo in the galleries, it's one

more photo, even though for me it's very

good, but it's one more photo, because we

think about our client, and putting together 2

or 3 photos in black and white, so

radical, sometimes we know that it's going to

bring us a client different from the one

we're looking for, neither better nor worse, but

it's possible that it's not from a social

class or from a social class to which

we want to reach.

You have to know, or you should know,

if you go only for moments, normally it's

not good to generalize, you're going to receive

more couples from not such a high social

class, and if you publish posts, only posts,

you're going to receive couples maybe more, so

to speak, exquisite.

Don't misinterpret me, don't take these words out

of context, it's not good to generalize, because

we've received incredible couples, with an incredible potential,

with a huge budget, who only wanted moments,

so be careful with this, and of course,

adapt all this to your way of working.

What do I mean by this?

Something very important, and I always make the

same comparison, this is a background race, it's

a race with the years, don't try to

change the style from one year to another,

because you'll leave the market, and I always

make this comparison, imagine a tree, imagine a

wooden stake, and imagine a wooden hammer too,

the tree is the market, the wooden stake

is your photographic style, and the hammer is

you, if I tell you to go through

the tree with the wooden stake, if you

hit it hard, you'll break the stake, and

you won't affect the tree, you won't go

through it, and consequently, you'll destroy the style.

But if you hit the wooden stake, and

every year, a little hit, and little by

little you go through the tree, the market,

finally, your style will go through the market,

and the market won't be resent, and in

the end, you'll have gone through the market,

and you'll be inside it with your own

style, but that requires many years, do you

understand where I'm going?

But above all, what I want to reach,

you have to find a balance between your

style, with your future clients, and above all,

what kind of client you want to reach.

Now, to finish, I'd like to show you

the six images in order, that we have

finally placed on our website.

As I told you, this first one, the

one we like, this second, third, fourth,

fifth, and sixth.

Between the fifth and the sixth, as you

can see, the concepts are very similar, and

this was yesterday an object of discussion, and

we almost threw ourselves at each other's throats,

but it was Erika's idea, and I trusted

her, and she told me that together they

worked very well, the red with the yellow,

even though it was the same concept that

I kept telling her, but she told me

it didn't matter that much.

Also, they are fifth and sixth.

The most important thing was first, second, and

third.

Also, something important, and I'll finish with this,

Erika told me, in the past, the work

of selecting on your website was very important,

but now, with the amount of social networks,

including Instagram, the couple may go through Instagram

first and then your website, so on Instagram,

in 0.5 seconds, they see all your

work, so you don't have to complicate yourself

so much, but that's another story that we

could talk long and short about all this.

So, that's all, friends.

I hope I expressed myself well, because it's

a complex topic to explain myself moderately well

for this mind that I have sometimes so

short.

So, that's all, friends.

I wish you all the best.

Be good, and see you next time.