Original subtitles

Hello friends, how are things going?

I hope that this time the video that

I am going to record is recorded perfectly

and says coherent things.

And I'm saying this because it's the third

time I've recorded this video, simply because the

first video I recorded went very badly.

Yesterday I recorded the second and I already

thought it was fine, but when I started

editing it I realized that I was starting

to go too far, not to go deep

into the topic that I wanted to share

with you, and so we are going to

try to make this video the final one,

the third or the twentieth.

Okay, what I want to talk about today

is about that moment in which we received

a request from a couple and, well, we

are going to answer them, right?

And we are going to try to hire

that wedding, that is, with which we receive

an email and we are going to try

to get that couple for ourselves and that,

in short, we know how to hire them.

I mean, I want to dedicate this video

to that moment, right?

In the first answer that we offer and

we try to throw that hook so that

the couple stings and, in short, to be

able to have possibilities of getting to hire

that wedding in case we have that free

date, okay?

The first thing I should say or the

first thing I would like to say is

that, one, we are not, both Erika and

I, marketing specialists and if it has worked

for us so far, throughout this entire trajectory,

it has been because we have trusted our

style and we have believed that we had

a photographic quality to be able to hire

weddings or that the thing or that the

business will work, okay?

Two, and this is very important and it

will depend, I don't know what to say,

what I'm going to tell you now is

going to depend on the location or the

country in which you are.

I say this because experience tells me that

if, for example, you are in Latin America,

countries like Ecuador, Colombia, Mexico, for example, I

know that there is, well, it is very

normal, sorry, that couples directly call you, of

course, and ask you everything directly by phone,

if you are free, what are, for example,

the prices, but in Europe or in Spain,

or in our case, there is no phone

in which the couple can contact us or

anything similar, I mean, we reconduct everything so

that the couples contact us directly through our

contact form, I mean, there is no possibility

that they call us by phone to ask

us for availability and much less rates, because

we don't like to work that way and

we believe that that form is not adequate,

but of course, that's why I tell you

that depending on the geographical area of ​​the

world in which you are, the culture is

different, the way of acting of the couples

is not the same either, with which what

I am going to say, that is, take

what you can take for your business and

if it works for you, perfect, okay?

I have already said all these little things

and so as not to mess up much

more, that I am already starting like in

the previous two videos, we are going to

start, with which we receive the email and

the first thing we are going to do

is quickly answer it, that is obvious, okay?

The way to act is to always try

to create an email as personal as possible,

in which we try to empathize, connect with

the couple, once we have already written a

few lines, we begin to include several videos

of our work, slides of some other weddings

similar to the couple that has contacted us,

that is, similar, sorry, to the type of

wedding that we have received or that we

can get to hire, okay?

And now comes perhaps the most interesting part,

at the end of the email, in the

past we used to include all services directly

with the different rates, the experience told us

or told us that this way of working

did not give us good results at all,

because I don't know if it has happened

to you, but we, or in our case,

for example, we received, well, we received, for

example, emails or requests and what believe me,

when we included, for example, the rates in

the same email, I think that in 85

% of the cases, or even sometimes in

80% or even it was crazy, we

did not have news of the couple again,

but no news, I mean, and what we

came to think, well, these requests are fake,

these boyfriends are real, they are wedding photographers

who pretend to be boyfriends, I mean, it

was as if they were ghost requests, that

is, that you sent an email and you

did not get an answer, with which we

decided to change everything a little and not

include the rates in the same email, in

the first email in which the couple requests

information from us.

What do we do or what do we

try to do?

In the last part of the email, simply

say that our range of prices ranges, for

example, from 3,000 euros to 5,000

or from 3,000 euros to 4,000,

I mean, we do not leave the possibility

of a closed price open, but we always

say, look, that is, our rates range between

3,000 and 4,000 euros, however, we

are open to knowing a little more about

your wedding and already, well, that is, to

make a budget that is most suitable for

the type of wedding that you are going

to have, but nevertheless, before giving you a

closed price, we would love to be able

to meet with you.

I mean, the email we send is still

nothing more and nothing less than an action

to meet with the couple.

Why this?

Because after the experience or what we have

lived, we know that the moment we are

face to face with the couple, the numbers

are reversed and we come to hire practically

when we are with the couple together, practically

I think it is 90% of the

cases.

What does this mean?

That we play with a certain advantage or

is it better for us to be able

to meet with the couple?

Why?

Because we have more possibilities of being able

to start that wedding, since otherwise it was

like a very nice email, very, very prepared,

with several types of wedding, everything very well

elaborated, but it was still, in a way,

we believe, we believe, our opinion is just

a little cold and distant.

At the moment we are in front of

the couple, we believe that the couple not

only realizes or is aware that we are

not only good photographers, but we are nice,

close people who are connecting with them perfectly

and ultimately that gives us a greater chance

to get to hire that wedding that we

would like to hire.

Therefore, as I tell you, the mission of

the email is that, to be able to

meet with them.

Regarding what I had told you about the

rates, I would like to specify something.

If, for example, your prices or your base

package starts at 3,000 euros, okay?

I mean, let's say that our base package

starts at 3,000 euros, okay?

We never say that our services go from

3,000 to 4,000, we always say

a little less, for example 2,500.

Do you understand why?

Knowing that it is not entirely true, we

try to hook up with the couple, we

try to get together with the couple, to

make them fall in love with our work

and with our way of being.

Why all this?

Because those 500 euros of difference, those 500

euros that we do not say the truth

at all, at the moment they may realize

that it has never happened, there has never

been a couple that has told us, hey,

in the first email you told us that

you were from 2,500 to 4,000,

no, no, no.

At the moment that we already show, for

example, rates and we say that they go

from, well, and they already see them, 3

,000, what are those 500 euros?

Once you have fallen in love with the

couple.

500 euros do not mean anything, I mean,

always in the email we throw a little

down and in the interview it is already

when we show the real prices.

At the moment that we have fallen in

love with them and at the moment that

you have fallen in love with a girlfriend,

then there is no longer, I don't know

what to say, 500 euros that mean nothing.

At a wedding, 500 euros is nothing.

That's why we started there, okay?

Simply things that I would like, well, that

I would like to indicate a little, add

a little, right?

When we show, for example, the rates, when

we are already together, okay?

Until we have not met the couple, either

virtually or physically, we do not show them.

And when, for example, we show them at

the end of the meeting, once we have

met them, we start to talk about everything,

mainly about life, we try to know a

little about their lives, mainly, that is, what

job they have, what their hobbies are, I

mean, we subtly start to talk a little

about life, about how they are doing, all

this.

Second, we begin to delve into the wedding,

then we begin to expose our work, I

always meet, we always meet with Erika, and

it is always Erika who, or the one

who attacks, for example, the bride, I am

the one in charge who attacks him, right?

I mean, we have a very established role

in which, a role established between boy and

girl, okay?

And it usually works really quite, quite well,

okay?

At the end of everything, to finish the

interview, only more or less, well, I mean,

at the end of the interview, sorry, we

already started showing the services and their respective

rates.

Until the end, there is no talk of

money at any time, but in that time,

that is, in that previous time, we have

already had time to empathize, to connect with

them, and it goes like twice as fast,

right?

And what, believe me, usually works quite well

for us, well, quite well, I play with

wood, right?

I just want to tell you that we

don't like to be together for two hours,

with a couple for three hours, I mean,

everything is so, that is, so prepared so

that in an hour, at most, we have

everything done, okay?

I mean, we are not going to try

to make that the never-ending story, I

mean, we are going to go straight to

the point, super cordial, but super direct, do

you understand me?

So that in an hour, I mean, no

one realizes that we have tried to go

all out against them and, ultimately, to hire

that wedding, okay?

And that is what I mainly wanted to

convey, right?

That, I mean, that we are not in

favor of sending rates in the same email

for the mere fact that the experience with

us, okay?

I mean, this does not mean that it

is the magic formula, that the experience that

tells us that it is better to get

together, and in fact, with some people who

are not dedicated to the wedding business, but,

I mean, we have friends who sell insurance

or who are dedicated to another type of

business, when we have talked, shared this, they

have always told us, it is what has

to be done, or it is what should

be done, or it is what the marketing

rules say that should be done, before releasing

a price, get together with the couple, but,

as I say, this is only based, this

is only based, sorry, on our experience, because

I know other colleagues, which I know usually

hire a lot of weddings, and they are

doing quite well, I am talking, for example,

about photographers like Serafín Castillo, like Pablo Laguía,

that I know that they, in the first

email, send rates, already directly, and they forget

everything, the wedding is finally hired or not

hired, I mean, each teacher has his book,

and consequently, this was only based, or it

is only based on our experience, and in

the country in which we reside, and the

type of couples we have, okay?

With which, if you are from Spain or

Europe, and you are fine as you do

so far, do not change, and if you

are from Latin America or from another part

of the world, and you do it the

same or in another way, and if it

continues to work, do not change, the only

mission of this video was to share with

you what has worked for us or has

worked for us since we have been doing

this for more or less four years, okay?

So I think I have recorded this video

better than the previous one, or than the

previous ones, I think it has been direct

and clear, and I hope you liked it,

and I hope it will help you.

So nothing else, friends, until next time, and

be good, bastards!